Blended Learning: What Works?

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Blended Learning: What WorksFindings: How to Select the Blend?Audience•Skills•Time available•MotivationTime•Time to develop?•Time to roll out?•Time to complete?Scale•Audience size•Need to update frequently?The Right Mix is… 2 or 3 of….• Classroom Instruction• Web-based courseware• CD-ROM-based courseware• Live virtual classes/Webinars• Onsite labs• Conference calls• Virtual labs• Text-based job aids• EPSS• Portals• Communities of practice• MentorsBusiness Application•Need to assess learners?•Need to certify?•Need to track completion?•Impact of “not learning”?Content•Are SMEs available?•Shelf life of content?•Simulation/labs available?Resources•Budget?•SMEs?•Content developers?11 © Bersin & AssociatesBlended Learning: What WorksIn fact, from this research we developed a “media selection guide” which can helpcompanies identify which media to use for a given problem.How toDesignandArchitectyourBlendedLearningProgramMediaSelectionGuideMedia TypeClassroombased trainingWBT CoursewareCD ROMCoursewareConferenceCallsInstructionalValueScalabilityTime toDevelopCost toDevelopCost toDeployAssessmentCapableTrackableHigh Low 3-6 weeks Medium High Medium LowHigh High 4-20 weeks High Low High HighHigh High 6-20 weeks High Medium High LowLow Medium 0-2 weeks Low Low No NoWebinars Medium Medium 3-6 weeks Low Medium Low LowLab-basedSimulationsVery High Medium 8-20 weeks High Medium High HighVery High Low 3-6 weeks High High Medium MediumJob Aids Low High 0-3 weeks Low Low None NoneWeb Pages Low High 1-8 weeks Low Low None NoneWeb Sites Low High 1-8 weeks Low Low None NoneMentors Medium Low 2-3 weeks High High Low LowSoftware /Online SimulationsChat-Discussion-CommunityServicesMedium Low Medium 4-6 weeks Medium Medium None LowVideo (VCRor Online)High Medium 6-20 weeks High High None LowEPSS Medium Medium 8-20 weeks Medium Medium None MediumBlended Learning: What Works Checklist page 3© Bersin & Associates, 2003 www.bersin.com© Bersin & Associates 4 May 2003
Blended Learning: What Works4. Blended Learning forces you to think about the business problem.One of the big things we found was that once you have to make “media” or “blend”decisions, you are essentially doing “porfolio management.” Just like the problem ofbalancing your 401K account, people need a methodology to help decide when to use awebinar, when to use a conference call, and when to build a complex simulation or onlinecourse. When you create a financial portfolio, you start with your goals – factor in risk,time, and budget. In blended learning, the factors are similar:‣ Specifically what is the business problem or goal? (Need to increase salesrevenue for a new product)‣ What is the learning problem which you believe is creating this business problem?Can you be sure it is a “learning” problem or a problem of distributing newinformation? (Need to train sales reps on value proposition and pricing of thisnew product)‣ What are the characteristics of the audience? (How much time will they have touse the content? What connectivity will they have? What kind of learning styleand education level do they need? What do they respond to? How motivated arethey?)‣ What are the characteristics of the content? (How long before it goes out of date?Are we “informing, developing skills, or creating competencies? – we developeda paradigm describing the 4 types of corporate training which helps with this –located at http://www.bersin.com/tips_techniques/Breeze2.htm , Where is thiscontent? What SME’s do we need to use? How much time will be able to get withthem?)‣ What kind of measurement do we need? And how much? What amount ofmeasurement does the business problem justify? (Measurement is expensive –what do we really need to measure in order to solve this business problem?Completion? Scores? Certifications? Nothing at all?)© Bersin & Associates 5 May 2003
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