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Consolidated key figures of the Lotus Bakeries Group

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iM e s s a g e f r o m t h e Ch a i r m a n a n d t h e CEO2007 was a good year for <strong>Lotus</strong> <strong>Bakeries</strong>.Turnover rose considerably, especially in <strong>the</strong> second half<strong>of</strong> <strong>the</strong> year. Internal growth <strong>of</strong> 5% in <strong>the</strong> first half and <strong>of</strong>14% in <strong>the</strong> second half was above expectations.Structurally our products are well placed in <strong>the</strong> market.We have a portfolio <strong>of</strong> tasty, highly reputed productswith a heavy emphasis on convenience. Many productssuch as gingerbread also have strong “health” pr<strong>of</strong>iles.<strong>Lotus</strong> and Peijnenburg are both very strong brands radiatingseriousness and solidity, identities which againproved <strong>the</strong>ir very great worth in 2007.<strong>Lotus</strong> caramelized biscuits continued on <strong>the</strong>ir way tobecoming an internationally recognized product. Turnoverwas also helped by <strong>the</strong> poor summer wea<strong>the</strong>r, whichresulted in very high summer sales in <strong>the</strong> Benelux andneighbouring countries.streng<strong>the</strong>ning <strong>of</strong> commercial organizations on exportmarkets.Ano<strong>the</strong>r major task area is increasing product innovationby developing new and innovative products in 2008. For2008 we are also planning major investments to expandour production capacity for caramelized biscuits and gingerbreadand to make productivity improvements. Thisconstant improvement <strong>of</strong> our efficiency and productivityis essential for maintaining our competitiveness in orderto extend our position in <strong>the</strong> international biscuits market.<strong>Lotus</strong> <strong>Bakeries</strong>’ management and employees have set towork with determination and commitment to implement<strong>the</strong>se plans and are - as in <strong>the</strong> past - strongly motivatedto achieve <strong>the</strong> company’s strategic ambitions.Organizationally 2007 was a good year. Following <strong>the</strong>takeover <strong>of</strong> Koninklijke Peijnenburg in mid-2006 we haverapidly grown into a tight, well-streamlined organization.The associated adaptations at group level have proceededvery successfully.The integration <strong>of</strong> <strong>the</strong> <strong>Lotus</strong> <strong>Bakeries</strong> Ne<strong>the</strong>rlands organizationinto that <strong>of</strong> Koninklijke Peijnenburg took placevery rapidly and efficiently, with major savings in <strong>the</strong>Ne<strong>the</strong>rlands.Ano<strong>the</strong>r feature <strong>of</strong> 2007 was <strong>the</strong> very marked upwardmovements in many raw materials prices. The unprecedentedsharp and fast rises for essential ingredients likegrains, syrups and margarines are structural in nature.<strong>Lotus</strong> <strong>Bakeries</strong> <strong>the</strong>refore adjusted its prices as fast aspossible in <strong>the</strong> course <strong>of</strong> <strong>the</strong> fourth quarter <strong>of</strong> 2007. Thiswas necessary and timely.2008 faces us with new and major challenges. The biggest<strong>of</strong> <strong>the</strong>se will be handling consumer reactions to ourhigher prices and <strong>the</strong> strong rise <strong>of</strong> <strong>the</strong> euro against <strong>the</strong>US dollar and most o<strong>the</strong>r foreign currencies. <strong>Lotus</strong> <strong>Bakeries</strong>will cushion <strong>the</strong>se effects by fur<strong>the</strong>r increasing itscommercial efforts: more advertising and fur<strong>the</strong>rMatthieu BooneCEOKarel BooneChairman7

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