13.07.2015 Views

Prospects for medicinal herbs - Bad Request

Prospects for medicinal herbs - Bad Request

Prospects for medicinal herbs - Bad Request

SHOW MORE
SHOW LESS

Create successful ePaper yourself

Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.

Table 3.4 (b) - Retail Sales of OTC Healthcare by Sector: Value 1998-2003EUR million1998 199 2000 2001 2002 2003Analgesics 438.2 446.4 451.4 445.3 433.2 432.2Cough, cold and allergy(hay fever) remedies495.5 499.5 500.6 513.9 510.4 510.8Digestive remedies 295.5 296.9 295.5 298.3 297.8 294.7Medicated skincare 287.2 301.5 303.4 308.5 306.5 307.6Vitamins and dietarysupplements476.0 486.2 498.6 509.4 528.5 548.2Smoking cessation aids 10.9 12.1 52.2 68.5 77.1 112.0Eye care 60.2 61.3 62.4 63.9 65.8 66.6Ear care 9.3 9.3 9.3 9.4 9.5 9.6Adult mouthcare 35.3 35.8 36.0 36.8 37.3 37.9Calming and sleepingproducts64.7 67.9 69.9 72.7 74.1 76.0Wounds treatments 87.6 92.6 95.8 100.5 101.9 104.3OTC Healthcare 2,260.4 2,309.6 2,375.2 2,427.2 2,441.9 2,499.9Source: Trade associations (AESGP), trade press (Le Quotidien du Pharmacien), company research, storechecks, trade interviews, Euromonitor estimates3.4.4.1 Dietary SupplementsDietary supplement sales were worth EUR278.7 million in 2003. The trend towards natural products,increasing public knowledge of dietary supplements and growing awareness of the benefits of ahealthy diet have boosted sales of dietary supplements in recent years.To a significant degree, the strong per<strong>for</strong>mance of dietary supplements was due to theimplementation of the new European regulation 2002/CE, which finally gave a legal definition ofdietary supplements. Some major manufacturers actually held back the launch of products whilstwaiting <strong>for</strong> this legislation to arrive, so as to be in line with the new definitions, leading to a greaternumber of product launches in the second half of 2003. The strong sales of dietary supplements in2003 can be attributed to a large extend to the new European regulation 2002/46/Ce which dictatesthe packaging and marketing message standards <strong>for</strong> this sub sector. The regulation led tomanufacturers placing increased emphasis on benefits rather than ingredients, in order to attractconsumers who are not familiar with dietary supplements. For example, products promoting goodhealth in hair, skin, aging or weight loss per<strong>for</strong>med particularly well in 2003.In particular, gingko biloba is enjoying very strong sales in France, accounting <strong>for</strong> a quarter ofdietary supplement value sales in 2003. Its popularity is related to its efficacy as a varicose veinremedy (which accounts <strong>for</strong> the majority of sales) and to its anti-ageing properties, both of which areof growing concern in France.Other dietary supplement ingredients enjoying strong sales include calcium and magnesiumsupplements as well as fish oils. The popularity of these supplements can be attributed to France’saging population and their requirement <strong>for</strong> products to treat age related ailments.38

Hooray! Your file is uploaded and ready to be published.

Saved successfully!

Ooh no, something went wrong!