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Hospital News, 10-1-2011 - Western Pennsylvania Healthcare News

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6| wphospitalnews.comIssue No. <strong>10</strong>HEALTH CARE From Page 1of concerned citizens in trying to understand the major elements and their relationshipsto one another within the health care delivery and financing system itself.This kind of understanding is crucial to effective policy development.This third level is in many respects the foundation for the other two levels. Unfortunately,the general electorate, most policy makers, media, and even some healthcare providers and insurers don’t know enough about the overall health care systemand its key components to help in making effective changes a reality.In <strong>Western</strong> <strong>Pennsylvania</strong> a case which demonstrates this point involves the refusalof the dominant health care system, UPMC, to renew it long-term provider contractwith the dominant health care insurer, Highmark. UPMC’s reason for non-renewalis that Highmark is buying a provider health care system of its own, West Penn Allegheny,and will, therefore, compete with UPMC as an “integrated delivery andfinance system”, or IDFS, that is, an arrangement where providers and insurers arecorporately linked. UPMC also has its own insurance company, however, UPMCdoes not want to contract with Highmark thus giving Highmark the opportunity tochannel patients from UPMC to West Penn Allegheny.Up until this point in time most people were happy with their insurance coverageand their doctors although there were complaints about the cost of insurance andthe need for more competition among providers and insurance companies alike.These complaints were supported by the media and by politicians. This is also aclassic example of being careful about what you ask for because it might just cometrue.Under the current commercial contract between UPMC and Highmark, peoplewith Highmark insurance are covered when they use UPMC physicians and hospitals.With some exceptions, such coverage will not exist when there is no contractbetween UPMC and Highmark, and people are concerned that they will be subjectedto non-covered pre-existing conditions if they switch from Highmark to other insurancecompanies in order to have coverage to maintain their UPMC physiciansand hospitals. One distasteful alternative is to just pay charges in order to useUPMC providers.UPMC has responded by saying that it has contracted with four additional insurancecompanies which are not competing IDFSs, and which are available to provideconsumer coverage for both UPMC and West Penn Allegheny health careproviders. In fact, UPMC contends that what it intends to do is support the additionof much needed competition to the <strong>Western</strong> <strong>Pennsylvania</strong> health care market in theform of two major IDFSs (UPMC and Highmark) rather than one, and the additionof four major insurance companies who can contract with both IDFSs. UPMC hasalso stated its willingness to address concerns about pre-existing conditions, at leastuntil health care reform eliminates such provisions.Understanding by the general public of this difficult situation is confounded bythose people expected to be in the “know” and whose propaganda is intended toadvance a political agenda rather than an educational one. One public health officialcommented that he seriously didn’t realize that charitable non-profit hospitals couldcompete. Another state legislator intends to offer a bill to force binding arbitrationbetween UPMC and Highmark even though the insurance commissioner believesthat there is no statutory authority to intervene other than as a non-binding mediator.The newspaper advocates that since UPMC is tax exempt it “belongs to the community”.Even if UPMC meets the letter of the charities law, the argument is madethat it does not meet the spirit of the law by “pushing millions of patients off a cliff”.Finally, UPMC’s tax exempt status is being challenged in the media as is the use ofsubscriber generated surplus by Highmark to buy the West Penn Allegheny providersystem.Lack of understanding causes public reaction to be more susceptible to misinformationand fear rather than to more rational thinking. This is true whetherthe topic is national health reform or health care competition in <strong>Western</strong> <strong>Pennsylvania</strong>.Improving health care literacy is a continuous, long-term, uphill objectiveto accomplish. Perhaps some of the best educated people in Americaabout health care are Medicare beneficiaries for reasons of maturity and experience.The United States has more published research articles about health literacy thanany other developed country. Yet, many of its outcome measures fall below thoseof a significant number of these countries. Perhaps there needs to be a greater pushfor transition from the bench to practice. Starting the various levels of learningprocess at earlier stages of life might make sense as well. In any case, it should bea top health care policy, and it should begin immediately.George A. Huber, JD, MSIE, MSSM, is Professor of Public Health Practice at the Universityof Pittsburgh.<strong>Hospital</strong> <strong>News</strong> is always seeking your opinion pieces on any topic related to thehealthcare sector. Please email Daniel Casciato at writer@danielcasciato.com withyour ideas.Consider on groundor online learningEvaluate yourtransferpossibilitiesjoin us!OPENHOUSESATURDAY,NOVEMBER 5Ask about financial aid,scholarships, PTI grants,and graduate successMeet faculty andstudents in their labsTalk to us about fast-track,no-fee educationEXPERIENCE PTI, A UNIQUEKIND OF COLLEGE.RSVP by calling Heather at1.800.784.9675 x 5381or visit pti.edu/openhouseSuccess YOUR Way<strong>Western</strong> PA <strong>Hospital</strong> <strong>News</strong> wantsto hear from you!How are you using social mediato increase awareness?Email Daniel Casciato atwriter@danielcasciato.com andwe'll publish your story.DELTA PROPERTY MANAGEMENT, INC.www.RentDelta.com • 412-767-9880Delta manages propertiesin Shadyside, Oakland,North Hills, North Side,Lower Burrell and more.We have a variety ofapartments from studiosto furnished corporate suitesand town homes.Call or email us today to checkavailability and pricing.

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