Master Plan Brochure

Market Sustainability:› The flow of people between The Link,CBD and Northbridge businesses willbring about positive outcomes.› The Link-based consumer marketswill contribute nearly 80% of the salesto support retail and café activity inthe area.› The CBD and Northbridge businesses willexperience increased sales from TheLink-based consumer markets.› The growth in CBD and Northbridgesales resulting from Perth metropolitanpopulation forecasts indicates that theentire 23,400m 2 of allocated ground levelretail/commercial space in The Link issustainable without any impact to CBDand Northbridge businesses.ECONOMIC OUTCOMESEmployment: The project will see significantnew employment opportunities resultingfrom ongoing construction of the railwayin the short term, and further buildingconstruction to deliver The Link in themedium to long term. In addition, ongoingemployment opportunities will emerge aseach area is developed and new commercialoperations open.Investment: The Link will attract moreworkers, residents and visitors to the area tosupport a wide variety of commercial, retailand entertainment enterprises.Improved linkages: The Link will createa network that supports easy, safe andenjoyable movement through the city. Theimproved connection provided by The Linkwill reduce travel time and see a significantenhancement of vehicle and pedestrian accessfrom the city centre to Northbridge.New ConnectionsNorth-south› Two full street links (two-way King/Lake Street and two-way Queen Street).› Two streets that extend betweenWellington Street and the busway/railway reserves, with the linkscontinuing to Roe Street via pedestrianplazas and bridges (Old Milligan Streetand through the Entertainment Centresite in line with Shafto Lane).› One pedestrian-only link (throughCelebration Place).East-west› Improved pedestrian conditions alongRoe Street and Wellington Street.› A mix of lanes, arcades and a smallstreet between Old Milligan Street andWilliam Street.34 35