- What is Art Direction? - Type of Design - Basic Design Process ...

Class 1AD3106 1/2012 What is Art Direction? Type of Design Basic Design Process Activity ?

What is Art Direction?Art direction is…all about the role of art director.It’s literally “direct” the attention ofthe audience using “art” as anindicator, or a pointer.

What is Art Direction?Direct an attention using art?ARTis the process or product of deliberatelyarranging elements in a way to affect thesenses or emotionsDESIGN?

What is Art Direction?Direct an attention using art?DESIGNDesign could be viewed as an activity that translates anidea into a blueprint for something useful, whether it's acar, a building, a graphic, a service or a process.The important part is the translation of the idea, thoughdesign's ability to spark the idea in the first.The Design Council, UK

Type of DesignFunctional – Nonfunctional

Type of DesignFunctional – NonfunctionalDesign• Functional• Product Design• Graphic Design• Environmental Design• Non-Functional• Decorative DesignFor example arts, photographs,painting, etc

Design Process

1. Problem/Objective Definition• Designer must define or/andunderstand the problem (message)2. Information Gathering• Finding as much information aspossible about your problem3. Idea Finding• Exploring the possibilities

4. Solution Finding• Closure or resolution• The selection of an idea5. Implementation• Executing the project as thesolution to the problem