Strategy of the intellectual property development for the period of ...

obligations which Serbia undertook on the basis of Stabilization and AssociationAgreement with the European Union, regarding the intellectual property protection.By passing this Strategy, Serbia gets legality as the country which recognizes thedevelopment role and importance of intellectual property, in a way it has been done in theEuropean Strategy for Intelligent, Sustainable and Inclusive Growth – EUROPA 2020(adopted by the European Council on June 17, 2010).2. Intellectual Property in the contents of sustainable economic growthKnowledge based economyStress on the current importance of the phenomenon of intellectual property in the lastfew decades is caused by the transition of the civilization from the industrial to the postindustrialage, which is often called the information era. This change of social andeconomic epochs, as all the previous ones, is based on the technological revolution. Thistime, technological revolution took place in the field of transfer, recording and processingof information. Just like the steam engine and railway transport were triggers for thedeepest changes in the sphere of social and economic organization of society at thebeginning of the industrial era, the computer and internet initiated the transformation ofsocial relations in the direction of information era.It is a question of a universal process which takes place faster beyond comparison inrelation to any other transformation of epochs. Fast and cheap electronic communicationworldwide not only enables the greatest number of people to have access to informationand transform them into active knowledge, but also enables the efficient performance ofbusiness transactions, such as the providing of various services regardless the geographicdistance of the participants. Observed from the view of the problem of economicdevelopment and total social development, the information society, understood as a formof capitalistic economic organization, imposes new and specific “rules of the game”.Those rules of the game are described in a short metaphor as the “knowledge basedeconomy”.According to the neo-classical economic theory, knowledge, as the constituent part of theso called human capital, or, simply speaking work, was always a crucial factor of theeconomic relations. Its value was expressed through the price of the work. In theconditions of the acting of laws of declining income, economic growth was theoreticallyexplained by the extensive utilization of natural resources and work force on one side andchanges in technology and organization of production, on the other side. These changes,which really mean the implementation of the new knowledge, are considered exogenous(external) factor of economic development. The expense of the creation of newtechnologies and the benefit from its utilization were not integrated into the model ofgrowth, because it was considered that they were the result of acting of non-economicfactors, i.e. that they were simply given. Evident and rapid changes in the economicsphere and the whole life of the people, which are the result of the exponential increase ofscientific and technical knowledge in the course of the last half of the century, led to the2