Impaired Driving Subcommittee Impaired Driving Guidebook - NHTSA

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COMMUNICATIONMany traffic safety partners, including MADDand NHTSA regional offices, provide template mediamaterials that can be valuable to law enforcement.INTERNET RESOURCESInternet technology has brought an unprecedentedamount of information to the fingertips.Information that not long ago required a staff toresearch, decipher, and maintain can now be hadby anyone with minimal effort. Access to informationto communicate your missions and programs to yourofficers and the public alike is just a few mouse clicksaway.While Internet searches can provide volumes ofinformation to assist you in your communicationsefforts, key Web sites have been designedspecifically for this purpose. Appendix B of thisdocument includes a list of Internet sites that providevaluable statistics, training, and other materials toassist law enforcement in developing acomprehensive and effective impaired drivingenforcement program.Summing it up… Use communications strategies yearroundto publicize law enforcementpriorities, develop public support, andpublicize enforcement activities. Use clear and concise messagesabout strict impaired driving enforcement. Combine publicity with actual highvisibility enforcement to create asynergistic effect. Increase publicity by seeking earnedmedia coverage before, during, andafter law enforcement operations (toannounce them, increase theirvisibility, and publicize the results). Develop long-term relationships withthe media.21
CONCLUSIONWe know how to solve the impaired driving problem. The question is, do we have theresolve to do so? With the necessary resolve and by applying the leadership, partnerships andcommunications strategies outlined herein, law enforcement can be a significant part of thesolution.The fact is, North America will have the impaired driving problem it chooses to have. Wecannot accept the moderate gains we have achieved during the past several years. We mustdo more, we must start now, and we must do so together.Toward this end, it is the sincere hope of the Impaired Driving Subcommittee that lawenforcement executives utilize the IACP Resolution (calling for a Renewed Effort to EliminateImpaired Driving) and this Guidebook as source documents in strategic planning and efforts toeliminate impaired driving.Every law enforcement agency should take full advantage of known best practices—including sobriety checkpoints, saturation patrols, and other aggressive, high-visibilityenforcement—to work vigorously toward the elimination of impaired driving.AFTERWORDOne thousand hard copies of this publication were printed and distributed at the IACPHighway Safety Committee’s annual meeting in October 2006. This publication has also beenposted on many Web sites, including:• International Association of Chiefs of Police www.iacp.org• Mothers Against Drunk Driving www.madd.org• National Highway Traffic Safety Administration www.nhtsa.dot.gov• Governors Highway Safety Association www.ghsa.org/• National Sheriffs’ Association www.sheriffs.org/A letter has also been sent to every state’s highway safety office, encouraging a mediarelease and press conference be considered to publicize the state’s renewed effort toeliminate impaired driving. Don’t wait to hear from your State Highway Safety Office—contactthem.Comments or suggestions for inclusion in possible future updates to this Guidebook shouldbe sent to:Mr. Dick AshtonIACP515 N Washington StAlexandria VA 22314ashtonr@theiacp.org22
Page 1 and 2: P O L I C EImpaired DrivingSubcommi
Page 3 and 4: ACKNOWLEDGMENTSThe Impaired Driving
Page 5 and 6: IACP HIGHWAY SAFETY COMMITTEEIMPAIR
Page 7: EXECUTIVE SUMMARYImpaired driving c
Page 10 and 11: LEADERSHIP Encourage the FBI Nation
Page 12 and 13: CRIMINAL JUSTICE COLLABORATIONPARTN
Page 14 and 15: CRIMINAL JUSTICE COLLABORATIONgrowt
Page 16 and 17: CRIMINAL JUSTICE COLLABORATION⎯ W
Page 18 and 19: COMMUNICATIONimpact on public behav
Page 20 and 21: COMMUNICATIONaudience have a clear
Page 24 and 25: ENDNOTES1 Taylor, Dexter; Miller, T
Page 26 and 27: APPENDIX B - Internet Resources for
Page 28 and 29: APPENDIX C - Potential PartnersPote
Page 30: APPENDIX D - Acronym KeyAAAAAMVAAAS

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