TECHNOLOGIES TO watch - Consumer Electronics Association

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BLU-RAY IS A NEW DISC TECHNOLOGY THATCOULD REVOLUTIONIZE BOTH THE MEDIASTORAGE INDUSTRY AND THE HDTV WORLD.24sporting event in HD, but nothing beats being able to watchyour two-year-old with the best TV picture on earth. Onceconsumers get an eyeful of a HD playback, they will be morelikely to buy an HD set.Blu-Ray LaserWhat is Blu-Ray? No, it’s not the nickname of a new baseballteam. Blu-ray is a new disc technology that could revolutionizeboth the media storage industry and the HDTV world.Earlier this year, nine consumer electronics companiesannounced that they would license the technology that allowsfor an incredible 27GB storage capacity on a single-sided 12cmdisc. (DVDs hold just 4.7GB of data.) To read the data, Blu-rayuses a short wavelength blue-violet laser instead of the red laserin current optical drives. The shorter wavelength makes it possibleto focus the laser beam with more precision, which allowsdata to be compressed more tightly on the disc. The discs canbe used in a variety of devices, including digital cameras, cellphones and video recorders. But many industry analysts areintrigued by the technology’s potential impact on HDTV.Blu-Ray was developed to enable recording and playback ofHD video. Using the MPEG-2 compression standard and a36Mbps data transfer rate, a pre-recorded Blu-Ray disc deliversan HD playback as good as the original. And, because of itsgreater capacity, a Blu-Ray disc can store more than two hoursof digital HDTV programming or more than 13 hours of standard-definition.As impressive as that is, industry analystsexpect that storage capacity will increase even further in thenext few years. When consumers learn that they can recordhours and hours of HDTV programming, they may be moreencouraged to buy a HDTV set.features like that, the technology will add tremendous convenienceand entertainment to home video recording.Sony released the first Blu-Ray recorder in Japan last April. Thedevice, priced at $3,800, plays Blu-Ray discs as well as DVDs,DVD-RW, DVD-R, CD and CD-RW discs. The recorder is notexpected in the U.S. until 2005. However, the timing actuallymay be good. In 2005, HDTV sets will likely be in as many as15 to 20 million homes. And the demand for a recordable HDdisc format could be overwhelming.DVR Wrap-UpThe digital video recorder is destined to replace the VCR in thecoming years. The technology is remarkably better and easierto use once you learn the basics. However, the transition willnot be meteoric despite what some analysts say. Americans, ingeneral, are slow to embrace a new high-tech product, particularlyone that would replace an existing product that performswell. To grow at a faster rate, the industry must better communicatehow the DVR will make consumers lives more convenientand entertaining. And, it must offer DVR service throughexisting cable and satellite receivers. When those things happen,the DVR home penetration will skyrocket.The Blu-Ray recorder could replace current recorder/playerformats, such as the VCR and even the DVD. With Blu-Raytechnology, a viewer can jump instantly to any spot on thedisc, edit recorded video and automatically find an emptyspace on the disc to avoid recording over a show. The Blu-Rayrecorder also will support the playback of regular DVDs. With5 TECHNOLOGIES TO watchOCTOBER 2003
View Your Video OptionsCome see the latest video technologies at the 2004 International CES.■■RWPPIThe RWPPI is an initiative to develop, popularize and promotereliable DVD recording products to customers. The alliancepromotes standards, campaigns and shares information—andoffers the CE masses an in-depth tour of the burgeoning nicheat the RWPPI TechZone.DVD+RW AllianceThe DVD+RW Alliance develops and promotes a universallycompatible, rewritable DVD PLUS (+R/+RW) format toenable true convergence between personal computing and CEproducts. More than 80 companies have joined the DVD+RWAlliance to support DVD+R/+RW technology. For moreinformation visit: www.dvdrw.com.Several CES conference sessions dedicated to videotechnologies include:■■■■■■■■■■Finding a Fix: The DMCA DilemmaNext-Gen EntertainmentBeyond Movies: New Revenue Generating OpportunitiesDigital Cable and Satellite Television StrategiesMovie Distribution and Broadband TimelineTV Networks and InteractivityWhere Content, Creativity and Technology TriumphThe Telco-Entertainment PartnershipConsumer Education – The Final HDTV FrontierThe Big Picture of TV Tech25■LVCC Central Hall for analog and digital video products forthe home■LVCC South Hall for video home theater products■LVCC North Hall for mobile video electronics■LVCC Central Hall for video hardware and videodisplay technology■LVCC South Hall for the Flash Forward TechZone, LaunchTechZone, RWPPI TechZone, Broadband in the HomeTechZone and HDTV Sports BarOCTOBER 20035 TECHNOLOGIES TO watch
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Page 8 and 9: 6Convincing Consumers: Digital Cont
Page 10 and 11: EXPERTS ARGUE THAT A NEW BREED OF C
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Page 14 and 15: 12Public Wi-Fi Hot Spots WorldwideL
Page 16 and 17: PARKS ASSOCIATES FOUND THAT WIRELES
Page 18 and 19: 16“Wi-Fi is happening,” said Da
Page 20 and 21: 18CEA’s Wireless InitiativesRetai
Page 22 and 23: IN 1999, TWO SILICON VALLEY COMPANI
Page 24 and 25: 22So, the DVR industry has a diffic
Page 30 and 31: 28Quick Facts About Gamers43 percen
Page 32 and 33: 30bandwidth dilemma by using data p
Page 34 and 35: 32Pricing could be another acceptan
Page 36 and 37: 34Ready to Get Your Game On?Mobile
Page 38 and 39: NOW HIGH-RESOLUTION AUDIO IS POISED
Page 40 and 41: 38tronics needed to turn a TV into
Page 42 and 43: 40from a home PC for TV display via
Page 44 and 45: CONGRESS HAS APPROVED THE SPENDINGO
Page 46 and 47: 44and remote vital-sign monitoring

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