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focus on... - Leipzig Tourismus und Marketing GmbH

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Crowds <strong>on</strong> Petersstraße at the <strong>Leipzig</strong> Fair in 1935<br />

18 August 1916<br />

The statutes of the <strong>Leipzig</strong><br />

Samples Fair Bureau are signed.<br />

Based in the Old Weigh House,<br />

the bureau starts work <strong>on</strong> 8<br />

February 1917.<br />

1917<br />

The logo of the samples fair – the<br />

double-M representing the<br />

German term ‘Mustermesse’<br />

(‘samples fair’) – is c<strong>on</strong>ceived by<br />

graphic designer Erich Gruner and<br />

debuts at the autumn fair.<br />

1920 bis 1928<br />

In March 1920 the engineering<br />

fair is opened <strong>on</strong> the gro<strong>und</strong>s<br />

used for the IBA. It has 17 pavili<strong>on</strong>s<br />

with total exhibiti<strong>on</strong> space of<br />

130,000 square metres.<br />

1922<br />

The <strong>Leipzig</strong> Fair and Exhibiti<strong>on</strong><br />

Joint Stock Company is fo<strong>und</strong>ed.<br />

From 1933<br />

Following the Nazi seizure of<br />

power, <strong>Leipzig</strong> becomes the <strong>on</strong>ly<br />

German city allowed to host foreign<br />

trade fairs.<br />

5-13 March 1936<br />

The spring fair is dubbed the Third<br />

Reich Fair of Greater Germany<br />

and breaks records with 8,163<br />

exhibitors and 238,000 visitors.<br />

31 August-4 September 1941<br />

The autumn fair held in the exhibiti<strong>on</strong><br />

pavili<strong>on</strong> <strong>on</strong> the inner ring road<br />

is the last <strong>Leipzig</strong> Fair to be staged<br />

<strong>Leipzig</strong> Fair badge from<br />

1962<br />

>> <str<strong>on</strong>g>focus</str<strong>on</strong>g> <strong>on</strong>...<br />

during World War II. For the first<br />

time in history, the <strong>Leipzig</strong> Fair is<br />

not held for a number of years.<br />

4 December 1943<br />

80% of the exhibiti<strong>on</strong> gro<strong>und</strong>s are<br />

destroyed by the Allies during an<br />

air raid.<br />

18-23 October 1945<br />

Fair activities resume with a show<br />

of <strong>Leipzig</strong> products at the engineering<br />

exhibiti<strong>on</strong> centre.<br />

8-12 May 1946<br />

The first post-war <strong>Leipzig</strong> Fair (and<br />

the first ‘peace fair’ ever) is held<br />

with 2,771 exhibitors from all the<br />

occupati<strong>on</strong> z<strong>on</strong>es and abroad.<br />

From 1949<br />

<strong>Leipzig</strong> is the <strong>on</strong>ly trade fair centre<br />

in the newly fo<strong>und</strong>ed German<br />

Democratic Republic (East<br />

Germany). The annual universal<br />

fairs are the biggest events of their<br />

kind in the Eastern bloc.<br />

1951-1954<br />

To save costs, just <strong>on</strong>e <strong>Leipzig</strong><br />

Fair is held annually in autumn.<br />

27 January 1965<br />

The headquarters of the <strong>Leipzig</strong><br />

Fair <strong>on</strong> the market square are<br />

opened.<br />

1971<br />

A separate radio frequency is first<br />

used for programmes devoted to<br />

the <strong>Leipzig</strong> Fair.<br />

1989/90<br />

The <strong>Leipzig</strong> Fair loses its<br />

m<strong>on</strong>opoly status following the<br />

Peaceful Revoluti<strong>on</strong> and the collapse<br />

of the Eastern bloc. The old<br />

c<strong>on</strong>cept of the universal fair is<br />

aband<strong>on</strong>ed in favour of smaller<br />

trade shows.<br />

March 1991<br />

The last universal spring fair is<br />

held.<br />

April 1991<br />

Following an internal c<strong>on</strong>ference<br />

at the <strong>Leipzig</strong> Fair, the decisi<strong>on</strong> is<br />

taken to build a new exhibiti<strong>on</strong><br />

centre.<br />

10 October 1991<br />

<strong>Leipzig</strong> City Council votes to build<br />

a new <strong>Leipzig</strong> Fair complex in<br />

north <strong>Leipzig</strong>. On 18 December<br />

The Soviet pavili<strong>on</strong> at the<br />

Engineering Fair in 1950<br />

1991, the new articles of associati<strong>on</strong><br />

are adopted by the <strong>Leipzig</strong><br />

Fair. The partners are the Free<br />

State of Sax<strong>on</strong>y and <strong>Leipzig</strong> City<br />

Council.<br />

April 1992<br />

The blueprint by Gerkan, Marg<br />

and Partners is chosen for the<br />

<strong>Leipzig</strong> Fair’s new home.<br />

15 August 1993<br />

Work starts <strong>on</strong> the <strong>Leipzig</strong> Fair’s<br />

new exhibiti<strong>on</strong> complex.<br />

25 November 1994<br />

Topping-out cerem<strong>on</strong>y<br />

10-13 March 1996<br />

Cadeaux 96 is the last trade show<br />

to be held at the exhibiti<strong>on</strong><br />

gro<strong>und</strong>s near the M<strong>on</strong>ument to<br />

the Battle of the Nati<strong>on</strong>s where<br />

360 fairs had been held since<br />

1920.<br />

12 April 1996<br />

The <strong>Leipzig</strong> Fair’s new exhibiti<strong>on</strong><br />

centre is officially opened by<br />

Roman Herzog, the German<br />

president.<br />

20 July 1997<br />

500th anniversary of the two<br />

annual markets being raised to the<br />

rank of imperial fairs in 1497.<br />

2000<br />

At the start of the year, the <strong>Leipzig</strong><br />

Fair fo<strong>und</strong>s MaxicoM <strong>GmbH</strong>, the<br />

Euro–Asia Business Center.<br />

2002<br />

Debut of GC – Games C<strong>on</strong>venti<strong>on</strong>.<br />

2004<br />

The <strong>Leipzig</strong> Fair’s mascot makes<br />

a comeback. The figure with a<br />

globe for a head first appeared at<br />

the autumn fair in 1964 and featured<br />

regularly until 1990.<br />

April 2004<br />

Wolfgang Marzin is appointed<br />

CEO of the <strong>Leipzig</strong> Fair.<br />

2005<br />

The <strong>Leipzig</strong> Fair records the best<br />

results in its history with some 1.9<br />

milli<strong>on</strong> visitors and 11,400<br />

exhibitors in 2005.<br />

>> NÄHER dran<br />

15

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