focus on... - Leipzig Tourismus und Marketing GmbH
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Crowds <strong>on</strong> Petersstraße at the <strong>Leipzig</strong> Fair in 1935<br />
18 August 1916<br />
The statutes of the <strong>Leipzig</strong><br />
Samples Fair Bureau are signed.<br />
Based in the Old Weigh House,<br />
the bureau starts work <strong>on</strong> 8<br />
February 1917.<br />
1917<br />
The logo of the samples fair – the<br />
double-M representing the<br />
German term ‘Mustermesse’<br />
(‘samples fair’) – is c<strong>on</strong>ceived by<br />
graphic designer Erich Gruner and<br />
debuts at the autumn fair.<br />
1920 bis 1928<br />
In March 1920 the engineering<br />
fair is opened <strong>on</strong> the gro<strong>und</strong>s<br />
used for the IBA. It has 17 pavili<strong>on</strong>s<br />
with total exhibiti<strong>on</strong> space of<br />
130,000 square metres.<br />
1922<br />
The <strong>Leipzig</strong> Fair and Exhibiti<strong>on</strong><br />
Joint Stock Company is fo<strong>und</strong>ed.<br />
From 1933<br />
Following the Nazi seizure of<br />
power, <strong>Leipzig</strong> becomes the <strong>on</strong>ly<br />
German city allowed to host foreign<br />
trade fairs.<br />
5-13 March 1936<br />
The spring fair is dubbed the Third<br />
Reich Fair of Greater Germany<br />
and breaks records with 8,163<br />
exhibitors and 238,000 visitors.<br />
31 August-4 September 1941<br />
The autumn fair held in the exhibiti<strong>on</strong><br />
pavili<strong>on</strong> <strong>on</strong> the inner ring road<br />
is the last <strong>Leipzig</strong> Fair to be staged<br />
<strong>Leipzig</strong> Fair badge from<br />
1962<br />
>> <str<strong>on</strong>g>focus</str<strong>on</strong>g> <strong>on</strong>...<br />
during World War II. For the first<br />
time in history, the <strong>Leipzig</strong> Fair is<br />
not held for a number of years.<br />
4 December 1943<br />
80% of the exhibiti<strong>on</strong> gro<strong>und</strong>s are<br />
destroyed by the Allies during an<br />
air raid.<br />
18-23 October 1945<br />
Fair activities resume with a show<br />
of <strong>Leipzig</strong> products at the engineering<br />
exhibiti<strong>on</strong> centre.<br />
8-12 May 1946<br />
The first post-war <strong>Leipzig</strong> Fair (and<br />
the first ‘peace fair’ ever) is held<br />
with 2,771 exhibitors from all the<br />
occupati<strong>on</strong> z<strong>on</strong>es and abroad.<br />
From 1949<br />
<strong>Leipzig</strong> is the <strong>on</strong>ly trade fair centre<br />
in the newly fo<strong>und</strong>ed German<br />
Democratic Republic (East<br />
Germany). The annual universal<br />
fairs are the biggest events of their<br />
kind in the Eastern bloc.<br />
1951-1954<br />
To save costs, just <strong>on</strong>e <strong>Leipzig</strong><br />
Fair is held annually in autumn.<br />
27 January 1965<br />
The headquarters of the <strong>Leipzig</strong><br />
Fair <strong>on</strong> the market square are<br />
opened.<br />
1971<br />
A separate radio frequency is first<br />
used for programmes devoted to<br />
the <strong>Leipzig</strong> Fair.<br />
1989/90<br />
The <strong>Leipzig</strong> Fair loses its<br />
m<strong>on</strong>opoly status following the<br />
Peaceful Revoluti<strong>on</strong> and the collapse<br />
of the Eastern bloc. The old<br />
c<strong>on</strong>cept of the universal fair is<br />
aband<strong>on</strong>ed in favour of smaller<br />
trade shows.<br />
March 1991<br />
The last universal spring fair is<br />
held.<br />
April 1991<br />
Following an internal c<strong>on</strong>ference<br />
at the <strong>Leipzig</strong> Fair, the decisi<strong>on</strong> is<br />
taken to build a new exhibiti<strong>on</strong><br />
centre.<br />
10 October 1991<br />
<strong>Leipzig</strong> City Council votes to build<br />
a new <strong>Leipzig</strong> Fair complex in<br />
north <strong>Leipzig</strong>. On 18 December<br />
The Soviet pavili<strong>on</strong> at the<br />
Engineering Fair in 1950<br />
1991, the new articles of associati<strong>on</strong><br />
are adopted by the <strong>Leipzig</strong><br />
Fair. The partners are the Free<br />
State of Sax<strong>on</strong>y and <strong>Leipzig</strong> City<br />
Council.<br />
April 1992<br />
The blueprint by Gerkan, Marg<br />
and Partners is chosen for the<br />
<strong>Leipzig</strong> Fair’s new home.<br />
15 August 1993<br />
Work starts <strong>on</strong> the <strong>Leipzig</strong> Fair’s<br />
new exhibiti<strong>on</strong> complex.<br />
25 November 1994<br />
Topping-out cerem<strong>on</strong>y<br />
10-13 March 1996<br />
Cadeaux 96 is the last trade show<br />
to be held at the exhibiti<strong>on</strong><br />
gro<strong>und</strong>s near the M<strong>on</strong>ument to<br />
the Battle of the Nati<strong>on</strong>s where<br />
360 fairs had been held since<br />
1920.<br />
12 April 1996<br />
The <strong>Leipzig</strong> Fair’s new exhibiti<strong>on</strong><br />
centre is officially opened by<br />
Roman Herzog, the German<br />
president.<br />
20 July 1997<br />
500th anniversary of the two<br />
annual markets being raised to the<br />
rank of imperial fairs in 1497.<br />
2000<br />
At the start of the year, the <strong>Leipzig</strong><br />
Fair fo<strong>und</strong>s MaxicoM <strong>GmbH</strong>, the<br />
Euro–Asia Business Center.<br />
2002<br />
Debut of GC – Games C<strong>on</strong>venti<strong>on</strong>.<br />
2004<br />
The <strong>Leipzig</strong> Fair’s mascot makes<br />
a comeback. The figure with a<br />
globe for a head first appeared at<br />
the autumn fair in 1964 and featured<br />
regularly until 1990.<br />
April 2004<br />
Wolfgang Marzin is appointed<br />
CEO of the <strong>Leipzig</strong> Fair.<br />
2005<br />
The <strong>Leipzig</strong> Fair records the best<br />
results in its history with some 1.9<br />
milli<strong>on</strong> visitors and 11,400<br />
exhibitors in 2005.<br />
>> NÄHER dran<br />
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