GABRIELLA BIEDINGER - HER LIFE Magazine

herlife | inspirationsGabriellaBiedingerTraveling the Road to Her Dreamby ann e. butenasphotos by bre baszlerhair and makeup by sidney lewardrobe by la pink boutiqueWhen you first meet Oakdale resident GabriellaBiedinger, 28, if you sense an out-going, funloving,upbeat and spirited young woman, pleasedon’t waver from that initial conclusion. She is allthat and more. And when it comes to making aprofessional name for herself, driven is a way of life for her….literally.As founder and owner of La Pink Boutique, the Central Valley’s firstfashion truck, she is literally and figuratively rolling right along with herunique and inspiring business model. The road she has traveled to getto this point is replete with a few twists and turns, but it has definitelytaken her right where she is supposed to be.When she was just 19 years old, Gabriella was forging a fastpacedcareer for herself in the escrow business, working for a builderwithin a subdivision. She was thrilled to have a career she absolutelyloved. After about five years, however, as the economy turned southand the housing market took an appreciable nosedive, Gabriella waslaid off from her position.She had what she described as the proverbial pity party, butquickly pulled herself up by her bootstraps and told herself she had toget it together. Prior to becoming involved in real estate, she had beenattending school but never completed that endeavor. So, she enrolledin Humphreys College in Modesto and began pursuing a degree inlegal studies with the intention of advancing to law school.During her academic career, she and her husband, Justin,welcomed a baby girl named Savanna, who will turn three this year,born shortly before Gabriella graduated. True to her tenacious nature,Gabriella remained on full-throttle and immediately applied for themaster’s degree program at CSU-Stanislaus but had barely startedtaking classes when she had a sudden change of heart.“I decided instead to apply for a job in the government sector,”she recalled. “It was a dream job but would require a move to the Bayarea. The hours would be long, however, keeping me away from myfamily.” Even though she beat out 250 other applicants, she still felt inher heart it was just not the right thing to do, so she declined the offer.Again, she stood at a crossroads and welcomed the familiar,yet brief, pity party. “I cried for a day and felt like I had really blown itby turning down that job, but my heart was just not in it,” she noted.“Even though I had given up that opportunity and had given up themaster’s program, I was still eager to do something. I still had thatdrive and was pushing myself to find what it was. I loved being a stayat-homemom, but I wanted to do something more.”Tapping into her life-long love of fashion and clothes, she began22 HERLIFEMAGAZINE.COM