GABRIELLA BIEDINGER - HER LIFE Magazine

“I saw an article about atruck in New York thathad been convertedinto a store and thoughtthat was a brilliant idea.I wondered how I coulddo something like that.It was fun, different,and certainly there wasnothing like it in CentralValley, except for theoccasional food truck.”transmission, all shiny and polished, providing a striking contrast to theotherwise whimsical feminine appeal of the vehicle.After her father-in-law spent several months remodeling the insideof the truck, turning it into the most fabulous and chic boutique everseen on wheels, La Pink Boutique debuted at the end of October 2012and was met with grand applause.Once a few other kinks were workedout, such as figuring out how to keep things from falling off the racksand shelves when she was driving, Gabriella was ready to take theretail world by storm.Inside the truck are several racks of clothes with a few shelvessporting various accessories. There is one private fitting area, too,along with a full-size mirror. But, most importantly, despite the cozyspace, this fashion truck never runs out of room for good times, funand laughter.Even though it’s just been a few months since La Pink Boutiquehas hit the streets, Gabriella is busier than ever. She loves to hostprivate parties at people’s homes. She just pulls the truck up, opensthe door, and lets the ladies go to town. Gabriella also participates invarious events throughout the city, such as the Wine Stroll in Lodi, andshe has partnered with a salon in Tracy, parking her truck outside theshop on a pre-determined schedule for a few hours.With apparel that is more Los Angeles chic and somewhat outsidethe-boxfor Central Valley, Gabriella finds she can barely keep thingsin stock. Her truck is filled with women’s clothing, handmade jewelry,handmade baby items, purses, belts and a variety of accessories.Now that the pity parties are well behind her, Gabriella enjoyshosting parties of another kind, and her docket is growing daily. Ofcourse, her mom is very proud and her father, who recently passedaway, is smiling down from Heaven for sure.When not embracing her business, Gabriella loves to shop (“I get alot of my inspiration from the malls in the Bay area.”), relax on the beachand indulge her creative side through crafts, cooking and baking.Still, just as the wheels on her truck keep spinning, so are theideas in her head. “I am very driven and am always looking for ways todo more,” she noted. “When your heart speaks to you, listen…even ifothers might think you are crazy. Don’t be afraid to follow your dream. Iknow this one is a dream come true for me.” ■For more information on La Pink Boutique, visit them online atlapinkboutique.com or catch all the latest news and specials ontheir Facebook page at facebook.com/lapinkboutique. You mayalso call 209-872-6606.HERLIFEMAGAZINE.COM 25