Cannelle Lingerie is focusing on Merchandise Planning to achieve ...

Client SUCCESS<strong>Cannelle</strong> <strong>Lingerie</strong> <strong>is</strong> <strong>focusing</strong> on Merchand<strong>is</strong>ePlanning to achieve sales objectivesSandrine Smith, Supply Chain Manager, <strong>Cannelle</strong> <strong>Lingerie</strong>Logo<strong>Cannelle</strong> <strong>Lingerie</strong>, part of the leading French Mulliez Group, has selected Cegid’s retailmanagement solutions to completely overhaul the systems at its head offi ce and store network.At the beginning of 2009, <strong>Cannelle</strong> <strong>Lingerie</strong> became the fi rst retailer to implement Cegid’s .NextPlanning and Open to Buy expert modules. More recently, <strong>Cannelle</strong> <strong>Lingerie</strong> also selected.Next Assortment to optim<strong>is</strong>e buying and assortment planning.After many years of struggling with an aging and cumbersomesystem, <strong>Cannelle</strong> <strong>Lingerie</strong> who <strong>is</strong> the second largest lingerie chainin France, with more than 120 stores, launched a major project toreplace its IT system for the headquarters and the stores.PhotoThe new solution had to be fl exible and reactive, with best-inclassfunctionality, especially in purchasing management. After aseries of meetings with the industry’s key software providers, thecompany selected Cegid’s merchand<strong>is</strong>e management and EPOSsolutions as well as the .Next Merchand<strong>is</strong>e Planning, Open to Buyand Assortment modules. «We wanted an integrated solution tomanage the entire business, including our stores and franch<strong>is</strong>eswithout having to create multiple interfaces. We were also lookingfor a software partner to support us with budget construction,seasonal assortments and advanced replen<strong>is</strong>hment,» saysSandrine Smith, Supply Chain Manager at <strong>Cannelle</strong> <strong>Lingerie</strong>.«We operate with a permanent product line, regularly adding newproducts, some of which extend from one season to the next. Ifyou add theme and colour management, plus numerous sizes,especially for bra’s, defi ning objectives and adequate assortmentsbecomes a major challenge,» Sandrine Smith points out.The primary ambition of the brand <strong>is</strong> to meet its overall targetswhilst giving each product manager the autonomy to manage theiractivity based on pre-defi ned objectives.Optim<strong>is</strong>e Sales and Replen<strong>is</strong>hmentObjectivesEach of Cegid’s value-added modules has helped <strong>Cannelle</strong> <strong>Lingerie</strong>to consolidate sales and purchasing budgets at different levels.Operational since early 2009, the expert .Next Planning and Opento Buy module enables retailers to determine sales objectives(season, product, equivalent stores, network) according to previouswww.cegid.com/retail

Client SUCCESSyears’ track records. The modules also enables <strong>Cannelle</strong> <strong>Lingerie</strong>to set up pre-season budgets and purchasing author<strong>is</strong>ationaccording to certain indicators (sales fi gures, margin, markdownrate, stock).«Every Monday morning store and product managers have acomplete view of their performance,» explains Smith. «Eachmanager can review the data, perform a number of what-ifscenarios, and then fi ne tune the sales strategy. Th<strong>is</strong> allows themanagers to anticipate their activity with full knowledge and aclear view of the results.»As well as improving in-house productivity, the company aimsto optim<strong>is</strong>e assortment management to maximize sales and netmargins.As the company’s Supply Chain Manager points out, “Earlyfeedback from users has been very positive. Not only <strong>is</strong> the solutioneasy to use, but it has also improved and streamlined our businessprocesses – the close cooperation of our project teams from dayone can attest to that.»Assortment Optim<strong>is</strong>ationFollowing the success, <strong>Cannelle</strong> <strong>is</strong> soon to implement the .NextAssortment module which will enable the company to improverange planning and management (size, colour, price), in order toreach the objectives set at the start of the season.Th<strong>is</strong> second step will be at the heart of budget construction forAutumn/Winter 2010. «Although we’re in the early stages, thepossibilities offered by the expert modules are enormous. Theequation <strong>is</strong> simple; I can make more informed purchasing dec<strong>is</strong>ions,have more accurate stock levels per store, which increases salesso we fi n<strong>is</strong>h the season with minimum stock.»Cegid Solutions- Colombus- Colombus Retail- .Next Open To Buy & Planning- .Next AssortmentCegid - 01/10<strong>Cannelle</strong> <strong>Lingerie</strong><strong>Cannelle</strong> <strong>Lingerie</strong> was created in 1988. The company <strong>is</strong> part of the Mulliez Group, thesecond largest lingerie chain in France, with more than 120 stores. <strong>Cannelle</strong> <strong>Lingerie</strong>sells lingerie for day or night wear, as well as stockings, pantyhose and accessories.www.cannelle-lingerie.comAbout Cegid RetailCegid’s retail management software solutions and services are proven to improvethe productivity, performance and profi tability of speciality retailers. Over 1,000retailers and 20,000 stores in more than 65 countries are currently using Cegid’s retailmanagement solutions to optim<strong>is</strong>e their retail operation and aid dec<strong>is</strong>ion making atthe head offi ce and in store.www.cegid.com/retail