9 September 2008 Allianz Arena, Munich - SPONSORs
9 September 2008 Allianz Arena, Munich - SPONSORs
9 September 2008 Allianz Arena, Munich - SPONSORs
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Panels in detail · 2 n d D a y<br />
1 0 : 2 5 – 1 2 : 3 0<br />
C A T e R I N g & h O S P I T A L I T y<br />
Revenue potentials for clubs and operators due to modern stadia catering<br />
• Which turnover potentials can be anticipated by fan and hospitality catering<br />
• Value of exclusive agreements for caterer<br />
• How to identify the ideal sales infrastructure of a sports venue<br />
Presentation: Joachim Thomas, President Association of German Stadia Operators<br />
Retrospective and forecast: Increasing significance of professional hospitality<br />
• Why the differentiation in business seats and VIP boxes is no longer sufficient<br />
• How visitors obtain additional benefits by offering high-class hospitality<br />
• How to achieve additional revenues using new concepts<br />
Presentation: Frank Zächel, CEO Zächel<br />
Individual catering concepts: Added value due to satisfied customers<br />
• What sponsors demand from business catering<br />
• What tension exists between club, caterer and marketer<br />
• Why sponsors are willing to pay higher prices for superior catering and<br />
1 4 : 1 0 – 1 6 : 1 5<br />
how all parties could benefit from it<br />
Keynote: Frank Wassermann, CEO <strong>Arena</strong> One<br />
Discussion:<br />
Frank Wassermann, CEO <strong>Arena</strong> One<br />
Wolfgang Kuffner, Head of Marketing Brewery Erdinger Weißbräu<br />
Frederik Ness, Vice President Global Sportnet<br />
Silke Steinhausen, Marketing Bayer 04 Leverkusen<br />
M U L T I F U N C T I O N A L P A y M e N T<br />
Successful launch of a cashless payment system - exemplarily demonstrated by the TUI arena<br />
• How payment gets a positive connotation for fans<br />
• What are the technical difficulties during the implementation of a cashless payment system<br />
• What increases in turnover and profit can be expected<br />
Presentation: Marco Stichnoth, CEO Hannover Scorpions<br />
Top 3 payment trends: Bonus system - personalised card - Mobile phone<br />
• What increases in catering profit can be generated by bonus systems<br />
• How personalised cards can significantly boost the fan acceptance<br />
• What are the advantages of payment via mobile phone<br />
Presentation: Sascha Busse, CEO Goalgetter<br />
Nürburgring Theme Park: A card as central payment and communication tool<br />
• What is behind the 250 million euro project<br />
• Why Mediinvest invested 100 million euros<br />
• Why operators decided in favour of cashless payment<br />
Presentation: Kai Richter, Managing Shareholder Mediinvest<br />
Case study: Ricoh <strong>Arena</strong> -<br />
First British stadium with cashless payment system<br />
• How cashless payment increases the customer experience and maximises turnover as well<br />
• What investments were necessary during the adjustment to cashless payment<br />
• How intelligently used bonus systems can continually increase turnover<br />
Presentation: Daniel Gidney, CEO Ricoh <strong>Arena</strong> Coventry<br />
Presentation in German<br />
10:25 – 11:00<br />
Presentation in German<br />
11:00 – 11:30<br />
Keynote + Discussion<br />
in German<br />
11:30 – 12:30<br />
Presentation in German<br />
14:10 – 14:45<br />
Presentation in German<br />
14:45 – 15:15<br />
Presentation in German<br />
15:15 – 15:45<br />
Presentation in English<br />
15:45 – 16:15
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