9 September 2008 Allianz Arena, Munich - SPONSORs
9 September 2008 Allianz Arena, Munich - SPONSORs
9 September 2008 Allianz Arena, Munich - SPONSORs
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Panels in detail · 2 n d D a y<br />
1 4 : 1 0 – 1 6 : 1 5<br />
M A R k e T I N g P O T e N T I A L O F S P O R T S V e N U e S<br />
Planning and commercialisation of a stadium<br />
• What is behind potential-oriented stadia planning<br />
• International benchmarking for the evaluation of marketing rights<br />
• How continuous controlling can optimise sponsoring revenues<br />
Presentation: Marcel Cordes, Board of Directors Sport+Markt<br />
Axel Klingel, CEO task communication<br />
Case studies: Successful marketing of naming rights<br />
• HSH Nordbank <strong>Arena</strong>, Hamburg<br />
1 4 : 1 0 – 1 6 : 1 5<br />
„Germany’s first commercial naming right and renaming”<br />
• PostFinance <strong>Arena</strong>, Bern<br />
„Naming right for Europe’s best-attended ice hockey stadium”<br />
Presentation: Thomas Zimmermann, Director of Sponsoring PostFinance<br />
Hendrik Schiphorst, Senior Director Team HSV Sportfive<br />
Legal framework of stadia marketing<br />
• What clubs have to consider concluding a naming right agreement<br />
• Hospitality & Compliance: Important legal questions for marketing of business seats and boxes<br />
Presentation: Karl Hamacher, Lawyer & CEO Jonas Rechtsanwaltsgesellschaft<br />
Trends and future models of stadia marketing<br />
• Future values of naming rights<br />
• Why renaming does not impair sponsorship value<br />
• What clubs and marketers can learn from foreign naming rights<br />
Keynote: Gareth Moore, International Sales Director Sport+Markt<br />
C O N S T R U C T I O N & F I N A N C I N g<br />
Differences of stadia financing between germany and Poland -<br />
Stadium in Danzig by way of example<br />
• What are the elements of stadia financing in Germany and Poland<br />
• Why the stadium construction in Danzig will lead to a totally new district and what<br />
refinancing possibilities this development provides<br />
• What other cities and countries can learn from Danzig’s innovative approach<br />
Presentation: Arnd Hovemann, Ernst & Young SCORE – Sportsconsulting<br />
Fabian Schuster, Ernst & Young<br />
Financing made easy: Constructing in four steps - FC St. Pauli by way of example<br />
• What are the precise advantages of a four-step construction<br />
• What are the costs of each construction stage and how much additional revenues can be expected<br />
• For which clubs and cities is the four-step model appropriate<br />
Presentation: Dr. Björn Bloching, Partner Roland Berger<br />
Dos and don’ts during the construction of a functional and reasonably priced stadium<br />
• How to economically combine functionality, design and quality<br />
• Biggest saving potentials of a new building<br />
• How to stick to the predetermined budget<br />
Keynote: Marc Hellmich, Managing Shareholder Hellmich Marketing<br />
Discussion:<br />
Jochen A. Rotthaus, Chairman of the Boards of Directors<br />
Roland Kentsch, CEO DSC Arminia Bielefeld<br />
Marc Hellmich, Managing Shareholder Hellmich Marketing<br />
Presentation in German<br />
14:10 – 14:45<br />
Presentation in German<br />
14:45 – 15:15<br />
Presentation in German<br />
15:15 – 15:30<br />
Presentation in English<br />
15:30 – 16:15<br />
Presentation in German<br />
14:10 – 14:45<br />
Presentation in German<br />
14:45 – 15:15<br />
Keynote + Discussion in<br />
German<br />
15:15 – 16:15<br />
*enquired
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