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Animex BusinessAnimex 2010 Festival Programme9Animex Gold Pass and Business Pass holders onlyWednesday 10 FebruaryTyneside Cinema, Newcastle8.30am9.15am9.30amRegistration and breakfast networkingJim TerkeurstWelcomeMax Howard, President, Exodus Film GroupCreating an effective story and how to pitch itMax will give an insight into how to succinctly andeffectively pitch a story. Using real examples Max willtalk about how to clarify your story and theme andhow to develop a successful pitch. Max will alsodiscuss how, once someone wants to buy yourproject, you determine what to charge for it.11.00am Break11.30am Dave Mousley, Red VisionInnovative animated techniquesDave will talk about his experience of creatinganimated products in the areas of non-film andtelevision. He will also discuss pioneering innovativeanimated techniques and methods for creating themon a budget. Dave will pay particular attention to theneed for constant evolution of the business model forsmall to medium animated businesses and will relatethis to his experience.12.00pm Andy Staveley, Head of Computer Graphics,Studio AkaLife in UK animation productionAndy will talk about his hugely successful career inthe animation industry – how he discovered hispassion for animation and how he came to work forBAFTA-winning animation production company,Studio Aka. Andy has worked on some of today’smost recognised animated TV commercials including,Lloyds TSB, Guinness and MTV and he will sharethese experiences with the audience.12.30pm Max Howard, Dave Mousley, Andy StaveleyPanel discussion1.00pm Lunch2.00pm Mackey McCandlish, Lead Designer,Infinity WardFive rules for finishersLead designer Mackey delivers his five personal rulesfor finishing content, with specific examples from thedevelopment of Call of Duty: Modern Warfare 2.3.00pm Martin Oliver, UbisoftThe convergence of games and animationin the production of AvatarFollowing the release of James Cameron’s Avatar,Gareth Edmondson will talk about how the team whoproduced Avatar: The Game and how they workedclosely with the movie team to create a breath-takingviewer and gamer experience. This is the first time afilm and computer game have been launched at thesame time and Gareth will discuss how both projectsworked together to create the finished products.3.30pm Break3.45pm Jackie Edwards, Content andAcquisitions Manager, BBCAcquisitions V CommissionsWorking within CBeebies Jackie sees a lot of ideassubmitted for animated programmes, as a result ofthis she is in a great position to discuss the do’s anddon’ts of submitting ideas to the BBC. She will talkabout animation commissions versus acquisitions andher experience of working with independent animators.4.15pm Sandy Lin, EA Visceral GamesHell at 60FPSLead VFX Artist Sandy talks about how thedevelopment team artistically and creatively deliveredthe 60FPS game Dante's Inferno. With a primary focuson the important role of visual effects for the game,the speech will also cover the early productiondevelopment of the story, gameplay design, andconcept ideations of the game.5.00pm Jim TerkeurstSummary and close5.15pm Networking drinks