Future of Creative Industries - Implications for Research ... - Europa

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3. European characteristics3. 1. Europe versus other regions in the sectorComparing the cultural markets, Europe is in the second place in the world, after US (seefigure 3).Figure 3: World cultural industry markets 1995 vs. 2000 (estimated in billion US$)250200184207150100971316711019952000500USA Europe AsiaData: UNESCO, www.unesco.org/culture/enThe same second position of Europe after US, nevertheless recording an increasing trend, canbe found likewise in statistics concerning the audiovisual industries (figures 4 and 4.1.).Figure 4: Breakdown of the audiovisual turnover of the 50 leading companies worldwide(by nationality of the companies) 2000-2003in absolute valuesin percents3000002500002000001500001000005000002000200120022003OthersJPEUUS100%90%80%70%60%50%40%30%20%10%0%2000200120022003OthersJPEUUSSource: European Audiovisual Observatory Yearbook (2004), vol.1, p.3316
Figure 4.1: Breakdown of the audiovisual turnover of the 50 leading companiesworldwide (by nationality of the companies) 2002-20036,1%6,2%18,6%17,7%43,2%USEURJPOthers41,9%USEURJPOthers32,1%34,2%20022003Source: European Audiovisual Observatory Yearbook (2003), vol.1, p.333.2. European consumption featuresA Eurobarometer survey carried out at the request of Eurostat (European Commission), onEU-15 Member States in 2002, shows that Europeans watch television in proportion of about98%, over 85% read newspapers and over 80% read magazines. 60% of them listen to theradio, more than 50% read books. If we take a look further at what programmes they likelywatch on the television and listen on the radio, we come at the conclusion that news, filmsand music take the first places within their preferences (figure 5 and 6).3.2.1. The quest for informationThe fact that over 80% of the people read newspapers and magazines, combined with 88.9%watching news on television and 52.9% listening to news on the radio, brings us to theconclusion that people in Europe seek first of all to be informed on what is happening aroundthe world.Figure 5: What do European watch on television?(as a % of the population watching television)Figure 6: What do Europeans prefer listening to onthe radio (as a % of the population listening radio)?News andcurrent affairs88.9Music86.3Films84.3News and current affairs52.9Documentaries61.6Sport17 .4Sport50.30 20 40 60 80 1000 20 40 60 80 100Source: Eurobarometer survey (2002), Europeans participation in cultural activities, p. 217
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Page 5 and 6: AcknowledgementsCarmen Marcus works
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Page 24 and 25: 3.2.4. Book readingBeside the high
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Page 28 and 29: making content protection as their
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