download full pdf - Real Estate Marketing and Advertising for Agents ...

Helping brokerages & agents reach their goalsEarlier this year, we rebrandedrealtor.com® to create somethingfresh that resonated with moreconsumers. We revamped ourbrand, our site, our mobileexperience and our appsin order to help consumersmore easily find homes, whileconnecting them with local realestate pros that can help.The commitment realtor.com® continues to make to our partners, that include the National Associationof REALTORS® (NAR), MLS’s, and the brokerages and agents that we serve, is enduring. We share abrand – and an interest in preserving and building on the value of the real estate professional in theprocess of buying, renting and selling a property. We demonstrate this daily, through responsiblestewardship – stewardship that delivers a search experience consumers can trust, and directconnections to the professionals that matter. You.But we’ve been doing more than revamping and rebranding. We’ve also been working hard to helpour partners and customers achieve their objectives through additional enhancements:Enhanced reporting and success metrics.Toll-Free Number Tracking. To help our customers and partners better track and measure theirsuccess, we’ve improved the reporting provided by realtor.com® to include toll-free numbertracking for our customers who have enabled this feature.Richer, more detailed reporting. Our revamped reports now allow brokerages and agents to sendvital engagement information to their home sellers, helping those sellers understand the valueprovided to them.Global metrics for brokerages. We’ve improved our brokerage reporting delivered throughListHub to include insights and reporting on the performance of all their online ads which canhelp make informed marketing decisions. Additionally, these reports also help strengthen listingpresentations while helping brokerages and agents retain active listings.Goal setting, results review & on-the-fly adjustments.Success starts with a strong plan. We’ve teamed up with the National Association of REALTORS®to help agents create a business plan based on real goals and objectives they set themselves. Thisplan doesn’t just help agents understand how many listings and sales they need to close to meettheir financial objectives, it also defines what activities agents need to engage in to meet theirplanned targets for listings, sales and closed business. Agents can create a personalized businessplan in a few short minutes, and can bolster their skill sets by obtaining a video of best practicesprovided through the National Association of REALTORS® MVP program.You can see this and build your personal business plan:realtor.com/midyeargoal2