download full pdf - Real Estate Marketing and Advertising for Agents ...

Recommendations

Info

Helping brokerages & agents reach their goalsEarlier this year, we rebrandedrealtor.com® to create somethingfresh that resonated with moreconsumers. We revamped ourbrand, our site, our mobileexperience and our appsin order to help consumersmore easily find homes, whileconnecting them with local realestate pros that can help.The commitment realtor.com® continues to make to our partners, that include the National Associationof REALTORS® (NAR), MLS’s, and the brokerages and agents that we serve, is enduring. We share abrand – and an interest in preserving and building on the value of the real estate professional in theprocess of buying, renting and selling a property. We demonstrate this daily, through responsiblestewardship – stewardship that delivers a search experience consumers can trust, and directconnections to the professionals that matter. You.But we’ve been doing more than revamping and rebranding. We’ve also been working hard to helpour partners and customers achieve their objectives through additional enhancements:Enhanced reporting and success metrics.Toll-Free Number Tracking. To help our customers and partners better track and measure theirsuccess, we’ve improved the reporting provided by realtor.com® to include toll-free numbertracking for our customers who have enabled this feature.Richer, more detailed reporting. Our revamped reports now allow brokerages and agents to sendvital engagement information to their home sellers, helping those sellers understand the valueprovided to them.Global metrics for brokerages. We’ve improved our brokerage reporting delivered throughListHub to include insights and reporting on the performance of all their online ads which canhelp make informed marketing decisions. Additionally, these reports also help strengthen listingpresentations while helping brokerages and agents retain active listings.Goal setting, results review & on-the-fly adjustments.Success starts with a strong plan. We’ve teamed up with the National Association of REALTORS®to help agents create a business plan based on real goals and objectives they set themselves. Thisplan doesn’t just help agents understand how many listings and sales they need to close to meettheir financial objectives, it also defines what activities agents need to engage in to meet theirplanned targets for listings, sales and closed business. Agents can create a personalized businessplan in a few short minutes, and can bolster their skill sets by obtaining a video of best practicesprovided through the National Association of REALTORS® MVP program.You can see this and build your personal business plan:realtor.com/midyeargoal2
Enhancements designed to drive more leads & engagementThe enhancements we’re making to realtor.com®don’t stop with rebranding and reporting. We’vealso been refining and updating other portions ofour site in order to drive additional consumerengagement and more leads for our customers.Lead builders for Showcase SM customersAddition of a Toll Free Number display todrive more calls. For agents that have optedinto this feature, we’ve added a prominentnew phone number treatment to the AgentShowcase SM lead forms.Prominent agent brand differentiation.To help our Showcase SM customers differentiate themselves, we’ve provided betterplacement of the “Agent Message” within the Business Card to provide more prominenceand differentiation.Engagement driversFaster load times. We’ve sped up our site and provided even faster load times forthe Listing Detail Pages on realtor.com® so consumers can get to the informationthey need quicker.Addition of assigned school info to Listings. Assigned School information is somethingconsumers have told us they’ve craved, so we added it to our site to deepen engagement.Bigger photos on nearby homes. The Nearby Homes For Sale widget(displayed on non- Showcase SM listings) now has bigger photos.Read more about the enhancements:realtor.com/leadership3
Page 1: Realtor.com ® updateMay 2013Our go
Page 5 and 6: Rental properties now available on

download full pdf - Real Estate Marketing and Advertising for Agents ...

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?