download full pdf - Real Estate Marketing and Advertising for Agents ...

Recommendations

Info

Move, Inc. Acquires DoorstepsMove exists to empower people to love where they live by connecting consumers with thecontent, tools, and professionals they need during the process of finding their perfect home.Today’s consumer spends a lot of time doing internet research before they connect with a realestate professional. Move’s acquisition of Doorsteps allows us to reach more consumers earlierin their home-buying lifecycle; the Doorsteps acquisition allows us to offer a holistic, friendly,and content-rich experience for consumers looking to purchase a home while allowing for anon-threatening and necessary introduction to the professional advisors that home buyers need.What is unique about Doorsteps?Doorsteps provides a way to engage withconsumers early in the home-buying experience,when they are primarily doing (mostly anonymous)internet research. The Doorsteps experience isa perfect way for agents to begin a relationshipwith these “unaffiliated” consumers, and buildcommunications that can lead them to take the nextstep with a licensed real estate professional.First time buyers represent 39% of the market*,and according to those who purchased a homelast year, they are the group most likely to goonline to find out more about the home buyingprocess.More than twice as many first time buyers goonline to research the home buying processas their next action compared to experiencedbuyers*.78% of first time buyers – and 60% of all buyers— consider understanding the real estatehome buying process as the most importantservice provided by a real estate agent*. It isimportant that this introduction is done in away that respects the value of the real estateprofessional, which is part of the structural DNAof Move.*National Association of REALTORS®, Profile of Home Buyers and Sellers, 2012Read more about the Doorsteps acquisition:realtor.com/leadership4
Rental properties now available on m.realtor.com®Rentals are a large part of today’s real estate marketplace, and everyday, more renters are findingtheir next home on their mobile device. That’s why we’ve added rentals to our m.realtor.commobile experience – a lightweight version of the desktop site that works on any device includingdesktops, tablets, and smartphones.Our rental search features all of our rental inventory including MLS rentals and rentals providedby our Move Showcase SM and basic listings customers.This inclusion of rentals on our m.realtor.com experience is an important step in the mobilestrategy of rentals on realtor.com®, and comes complete with some of the most used featuresof our native mobile apps:Draw your searchArea ScoutSearch near you – delivers listings based on your GPS locationIntelligently helps you easily identify which properties you have previously viewedThe inclusion of our rentals on m.realtor.com is just the beginning of our revamped rentalsmobile strategy – we’ve got a lot more coming that will continue to enhance realtor.com® as adefinitive destination for rental listings, so stay tuned.Read more about rentals on m.realtor.com:realtor.com/leadership5
Page 1 and 2: Realtor.com ® updateMay 2013Our go
Page 3: Enhancements designed to drive more

download full pdf - Real Estate Marketing and Advertising for Agents ...

Create successful ePaper yourself

Delete template?

Save as template?