Atlas Amplifier PDF - Atlas Van Lines

Cover StorySmart Move:Total Service FlexibilityWhereas our initial program offered a full-service optiononly, Smart Move brings total flexibility with an a la cartemenu of services. Customers who wish to handle packing,loading, unpacking and unloading themselves can do so.Or they may select professional services from their Atlasagent. Smart Move is designed so every customer can getthe level of hands-on involvement they want.“Some people think we’re just a self-service mover,” saysSmart Move President Chris Sapyta. “But in reality, most ofour moves involve added services.”Chris says it often happens that people start out with theintention of doing it all but change their minds along theway. They ask: Can you load? How much will it be? Howabout unloading?Smart Move sets prices for services competitivelyaccording to each locale. Experience has shown that 68percent of customers choose not to do it all by themselves.“Atlas agents are in a perfect position to fill that role,”says Chris. “Smart Move is the only container service froma single source with the assurance of Atlas quality acrossthe board.”Atlas Agent Collins Bros. Moving and Storage (547),an early adopter of the Atlas Accel service, is aggressivelypursuing the market. The company has invested in trainingand marketing materials to enhance its selling efforts. Andit routinely includes a Smart Move proposal for shipmentsup to 6,000 pounds alongside estimates for traditionalvan line service.“We’re finding that Smart Move works well for customerswho want faster delivery or who need a guaranteed dateof delivery,” says CEO Frank Webers. “It also works forthose who need short-term storage. The key is to identifycustomers who can benefit and show them the value.”A member of the Atlas World Group Board of Directors,Frank was an early advocate for Atlas’ entry into thecontainerized arena. He is bullish on the business potential.“Smart Move gets Atlas in the game, and there is nodoubt in my mind that our SmartVaults offer the bestquality and shipping flexibility in the industry,” says Frank.Atlas Board Member Todd Winter, CEO of Golden VanLines (991) in Longmont, Colorado, also sees a great futurefor Smart Move.“The self-mover market represents a huge newopportunity for us,” says Todd. “We now have the chanceto work with the customer who wants to do it himself, butdoesn’t want the 1,800-mile road trip in a rented truck.”Beyond the do-it-yourselfer, Todd sees potential in avariety of scenarios: military and GSA moves; students goingoff to college; transporting the essentials for a family whois waiting for a house to sell; or temporary storage when acustomer needs to “de-clutter” a home. “There are a lot ofapplications we will discover as we go along,” says Todd.Frank has already found Smart Move ideal in somecircumstances for high-value shipments. “An interiordesigner traveling across country to a customer’s residenceneeded a collection of antiques to arrive on a specific day,”says Frank. “Smart Move was the perfect answer.”Moving into a Smart FutureFrank acknowledges the current soft market for relocationmakes traditional van line service more attractive than afull-service Smart Move. He says it will take time to carve aniche for containerization. But he is confident it will happen.“Smart Move is the best product of its kind on the market,”says Frank.Todd, who served on the steering committee to bringSmart Move into the Atlas family of companies, says theacquisition itself was a smart move. “Atlas and Smart Moveare a great fit,” says Todd. “The transition has been evenmore seamless than we imagined.”“Smart Move specializes in containers and logistics,”says Chris. “Atlas brings a network known for quality, plusthe key transportation piece. Now, Atlas has somethingfor everyone, from do-it-yourselfers who would not thinkof using a traditional van line to those who want all theservices. With Smart Move, Atlas should never have to turnaway any customer.”“It’s a great product and the process is working,” saysTodd. “We will continue to build on our success and pursueour vision to grow this business.”Not all containers are created equal.Neither are containerized services.Currently, four major providers each take a different approach in the market for containerized transit.Smart Move: The only containerized transportation provider fully integrated with avan line with quality services for packing, loading, unpacking, unloading. The SmartVaultis the only container in the market designed with the rigors of interstate transit in mindand sized to fit inside a trailer. Service is backed by the Atlas Van Lines agency network.Door to door – 10 days or less.With flexible service options for everyone.PODS®: Larger containers that must travel on a flatbed. Must outsource packing and loading services.SAM®: Larger containers that are not designed to fit in vans for transit.ABF®: Provides empty trailer or “relo cube” container for do-it-yourself packing and loading only.You can do it,Pack and load it yourself.we can help,With packing & loading.we can do it all.4Atlas Amplifier • Winter 2009Atlas Amplifier • Winter 2009 5