Atlas Amplifier PDF - Atlas Van Lines

Chairman’s MessageIf you’re like me, you get a positive feeling when springappears. Signs of new life are welcome following days ofcold and gray. The season brings added hope this year asour industry looks to continue a moderate rebound. Nowis a time for rebirth, as we shake the doldrums that werewith us over three long winters.Throughout the downturn, I am pleased to say, Atlashas performed well compared to the industry. But welearned in the run-up to the real estate crash a few yearsago that opportunities can be fleeting. With this in mind,our directors, senior managers, and subsidiary principalstraveled to Tucson in January for a strategy summit. Therewe identified the top issues Atlas faces over the next threeyears so we can address them now.High on the list is growth. We believe it must comethrough our agencies, both organically and by recruitment.This necessitates a shoring up of our core business line, asmuch as it does providing the right mix of incentives. Justas importantly, we understand the need to help smalleragents to prosper and succeed.Amplifier AmplifierVolume 50 Winter 2002Amplifier Amplifier AmplifietheVolume 50 Winter 2002AmplifierVolume 50 Winter 2002Volume 50 Winter 2002The Magazine of Atlas World Group www.atlasworldgroup.comVolume 60 Summer 2011The Magazine of Atlas World Group www.atlasworldgroup.comVolume 50 Winter 2002AmplifiertheThe Magazine of Atlas World Group www.atlasworldgroup.comAmplifiertheThe Magazine of Atlas World Group www.atlasworldgroup.comVolume 50 Winter 2002We also see a need to better articulate our valueAmplifierThe Magazine of Atlas World Group www.atlasworldgroup.comproposition. Left to its own devices, the market The tends Magazine to of Atlas World Group www.atlasworldgroup.comdefine our segment as a commodity. You and I know thereAmplifier Amplifieris much more to what we do than the mere calculationof hundred weights and miles. Our message is critical The Magazine to of Atlas World Group www.atlasworldgroup.com Cover Storyour success.New Atlas StructureAtlas technology continues to play a deciding role in ourAfter ThreeAmplifierthecompetitive advantage. We are drawing ever closer to theMeets the Challengeday when our systems achieve the total promiseYears of Winter,of paperless, seamless efficiency we envision. The Magazine of Atlas World Group www.atlasworldgroup.comof GrowthWelcome toPerhaps the biggest challenge we face is capacity. Wep. 6have always upheld the highest quality standard The for Magazine service, of Atlas World Group www.atlasworldgroup.comand we will not compromise the integrity of our brandby lowering it. But we know we must think creatively tosecure the qualified people who can deliver the servicesAmplifier2011 Corporateour customers expect.Opportunities never come without challenges; theRelocationpromise of this season is what we will make of it. Let’s beSurveythankful for the sunshine, yet always prepare for the rain.p.2Amplifiethep.12Migration Map p. 11Shows Uptick in VolumeGlen DunkersonChairman and CEOBRAVO 2011 p. 15Boosting Recognition of Atlas Van OperatorsAtlas STG p.18Banner Year for CooperationAvail p. 20Putting Moves in a Sweet OrderSmart Move p. 22SmartVualt® Grabs Attention of U.S. MilitaryTitan p. 24In the Niche of TimeAtlas is proud to support the environmentby printing the Amplifier on paper that ismade with up to 30% recycled fiber andwith chlorine free (TCF/ECF) pulp usingtimber from managed forests.Atlas Canada p. 26No Stranger In Your HomeCornerstone p. 30Is That a Light at the End of the Tunnel?Convention Wrap-Up p. 38Editor Kerri Hart hartk@atlasworldgroup.comFor more information on Atlas and our services, visit atlasworldgroup.com & atlasvanlines.com.Atlas Van Lines, Inc. is an ISO 9001 certified company.The Atlas Amplifier is published by Atlas World Group, Inc., 1212 St. George Rd., Evansville, IN 47711. All material for publication must be submitted to theCorporate Marketing Department. Atlas is an equal opportunity company. TM & © 2011 AWGI LLC

Cover Storyincreasing as well. When asked whether their company’sfinancial performance would likely improve this year,72 percent said yes, a monumental change from the 27percent with those expectations two years ago.“All signs point to a substantial volume increase thisyear,” says Jack. “Heightened demand by the military dueto BRAC (base realignment and closings), plus severalnew agreements with major national accounts, havenecessitated 25 new hires at Atlas headquarters.”“Our customers are now moving their people again,”says Freddy Paxton, Chief Marketing Officer, Paxton VanLines (1610). “It’s nice to see our customers secure in theirrelocation policies and growing their businesses. Happycustomers make the whole process better for everyone.”Need for Choice Drives Smart MoveAs demand heats up, Smart Move answers with flexibilityin the growing containerized market. Smart Move’smoving-and-storage options make it popular for temporaryassignments, efficient for military families, and perfect foremployees who must move quickly; shipments go coast-tocoastin no more than 10 days.Of strategic importance for Atlas, Smart Move is poisedto go from a niche player to major provider in the do-ityourselfsegment–a multi-billion-dollar piece of therelocation pie. The Internet is key in reaching the youngerconsumers who are driving a shift in demand. They wantchoices at their fingertips with the convenience of an à lacarte menu. With Smart Move, they can choose whetherto pack and load on their own, let Atlas help, or have Atlasdo it all. Surveys show that more than 68 percent wanthelp when moving. What’s more, many with do-it-yourselfintentions decide mid-way through to ask for additionalservices; Smart Move makes it easy.Respect at the Heart of BusinessAtlas has built a business on respecting people andproperty, with a commitment to integrity, quality, andsolutions. Among the newest proofs of that commitmentis the launch of “No Stranger in Your Home” in Canada (seestory page 26). The system of back-checks on Atlas serviceproviders gives customers an added assurance of security.“This is a point of differentiation for us,” says AtlasCanada President and COO Bob Clark. “Customers nowhave another reason to feel safe when they see the Atlasvan arrive in front of their home.”Atlas leads the provinces as the first van line to providethis benefit; Atlas was also first to introduce this policy inthe U.S., where it has since become an industry standard.Investment in move management offers anothersubstantiation of Atlas’ commitment to customers. Thesuccess of Avail Resource Management has made it thefastest-growing Atlas subsidiary, now with close to 40full-time employees. The hallmarks of the Avail brand arecontained in two promises: the power of information andthe strength of service.“In simplest terms, Avail helps clients control their transitrelatedexpense and achieve efficiency in their relocationand logistics efforts,” says Avail Vice President Phil Wahl.“Avail provides objective, systems-driven solutions thatenable clients to become more productive and profitable.Buyers of transportation want quality service, flexibilityto meet their requests, and a fair price. Avail makesit happen.”Reaching Out with Social Mediaand Customer ServiceSocial networking hasdramatically changed the wayconsumers share informationand make buying decisions.So Atlas is using social mediato connect with customers atthe virtual places they frequent(see story page 17). You canfind Atlas building connectionson Facebook, Twitter andLinkedIn. The companyalso engages consumers viaYouTube, where seven Atlasclips have captured over 5,200views to date.In January, Atlas instituted a monthly “PICS” awardto recognize HQ employees who “perform incrediblecustomer service.” PICS grew out of Customer Service First,an initiative begun in 2009 to keep service top of mindamong every employee.“Service is a major differentiation for Atlas fromcompetitors,” says Frank Grunder, Corporate VicePresident/Marketing, Alexander’s Mobility Services. “Withevery successful customer experience, we improve ourchance to secure a repeat customer. Service is more thanjust good business–it’s absolutely essential.”Customer service is blooming at Atlas International,where a new upgrade for the AtlasNet Survey (Droidand iPhone platforms) enhances the speed and accuracyof move estimates. Users can now submit data directlyto Atlas International and receive an international moveproposal within one business day.“Customers know usfor a move managementprocess uniquely designedto ensure successfulinternational relocation,”says Atlas InternationalVice President andGeneral Manager JimGaw. “We work closelywith Atlas agents in the U.S. and Canada, and with Atlaspreferredproviders in every country worldwide. Forreasons such as these, people look to Atlas for more than7,000 international relocations each year.”That number may well increase in 2011. Accordingto the Atlas Corporate Relocation Survey, more thanone-fourth of firms expect their international volumes toincrease this year, and more than half expect levels similarto last year.Challenges RemainLast year, 53 percent of companies reported the economyplayed the biggest role in their decisions to relocateemployees, and 31 percent said lack of qualified employeeswas the biggest factor. These factors tied at 40 percentthis year, an indicator of easing economic constraints. AsRussel Kinnel, Director of Mutual Fund Research withMorningstar in Chicago, told the New York Times: “It’shard not to notice that the economy is improving andcompanies are reporting strong earnings.”Consumers, too, sense economic pressures are lifting.They are more confident about the future: after an alltimelow two years ago, the Consumer Confidence Indexrecently hit a three-year high.Despite signs of renewal, economic concerns are by nomeans erased. Atlas, like other companies, continues tobuild on lessons from the downturn. “Spring 3.0” is a goodstart but, like any opportunity, the outcome depends onthe effort. Atlas is prepared to make the most of it.4Atlas Amplifier • Summer 2011Atlas Amplifier • Summer 2011 5

Reorganization StoryNEW ATLAS STRUCTUREMEETS CHALLENGE OF GROWTHStrengthened Focus Replaces Interim StructureArecent shift has strengthened the Atlas organization.The shift follows the announcement in Octoberof 2010, when Atlas President and COO Jack Griffinannounced a strategic realignment to meet thechallenge of growth.“When I stepped in last year to lead Atlas Van Lines,we had an interim structure in place,” says Jack. “It wasfunctional, but it needed strengthening.” Jack saw thesolution would require several key positions, and hefaced a decision: recruit outside or promote fromwithin. “Frankly,” he says, “I didn’t see anyone outsideto compete with the caliber of talent we already havein the building.”As a result, five proven Atlas veterans have taken onnew or expanded roles. “We now have a better fit, moreclosely matching the experience and skill of our leaderswith their areas of responsibility,” says Jack. “Each isperfectly clear on what they are to do, and empoweredto make decisions in the best interest of Atlas and thosewe serve. The changes have flattened our organizationstructure too, making us more nimble and responsive.”On any given morning, weather permitting, you maysee Mark Spiehler ease into the Atlas parking lot onhis motorcycle, but when he pulls his chair up to hisdesk, he’s fully engaged in helping Atlas produce a moreefficient product for agents.In a multi-faceted role as Senior Vice President ofAccount/Agent/Claims Services, Mark manages severalareas that directly impact his recent addition of agencydevelopment. In this capacity, Mark provides directionto Vice President Steve Hermann and his staff forrecruiting and developing successful Atlas agents.“Everything we do in rating and distribution, as wellas in claims, is a key component of agency well-beingand van lines growth,” says Mark. “We understand ourcustomers want one invoice, quickly and accurately.We’re seeing continual improvements in meeting theirexpectations–service delivery is good, and we’re makingit better.”Rather than losses, Mark views claimsas opportunities for gains. “Everyclaim is a great chance forcustomer salvage,” says Mark.In 2008, he championed a web-based claimsmanagement system for agents. His team is now inthe process of finishing up a web-based modulefor agents on AtlasNet that handles rating, invoicingand distribution.“We want Atlas to be a facilitator of agent success,”says Mark. “This naturally means bringing automation tothe process, wherever it makes sense. In everything, westrive to be agent friendly, quality driven, and providegood service.”Vice President of Corporate Marketing RyanMcConnell is energized. Whether encouraging hischildren in sports and school, or conferring with hismarketing team on tactical ideas for Atlas, Ryanbrings an energy focused on helping others reachtheir potential.Mark SpiehlerSenior Vice President ofAccount/Agent/Claims ServicesRyan McConnellVice President of Corporate Marketing6 Atlas Amplifier • Summer 2011 Atlas Amplifier • Summer 2011 7

Cover Reorganization Story Story“The role of marketing is to give our agents the powerto become more successful selling Atlas,” says Ryan. “Ifirmly believe in the three E’s: energize, educate, enable.These are how we equip our agents to achieve theirsales and marketing goals.”Ryan says a revitalized marketing effort is needed toopen new opportunities; he sees synergy among peopleas crucial. “We recently brought Internet Sales andMarketing physically into the Marketing area for greatercoherence in our total marketing effort,” says Ryan.“We’re making Internet marketing more accessible foragents, and making it easier for customers to find Atlasand interact.”Ryan’s team is bringing a more proactive approachto RFPs. As well, they are building new connections viasocial media. “We’re meeting clients where they areapt to interact, whether it be on Facebook, Twitter, orLinkedIn,” says Ryan. “We’re also making events morefocused on usefulness. At the Atlas Convention andForum, for example, we’re strengthening the emphasison education.”When Senior Vice President of TransportationServices Administration Dennie Lynn is away fromwork, he enjoys time with the family, the gym, and golf.Members of the Atlas family appreciate the time Denniehas devoted to them; he has been on the job at Atlassince 1970. So, it’s reassuring that a seasoned Atlas leaderwho knows Operations inside and out now assumesresponsibilities for Smart Move.In simplest terms, Dennie sees his newest taskas integrating Smart Move into the fold of theTransportation Services Group.“Smart Move Operations had been residing inTransportation Services, but working somewhatindependently,” says Dennie. “The goal is to bring themin as a natural extension of the successful operationalreorganization that we accomplished a couple of yearsago when we combined RSG and STG Operations. Thisway, we can utilize all of our Corporate Operationsstaff and resources to provide them significant servicesupport, and further extend our commitment to serviceexcellence for all customers, across all product lines,including Smart Move.”Dennie wants agents to think of Smart Movewith the same level of confidence they have in AtlasTransportation Services Group Operations. “OurOperations team has developed many long-termworking relationships with our agency family, havingearned their confidence over many years of provenservice excellence and support. In my view, ourestablishing that same level of agency family confidencein Smart Move will result in both expanded sales andstronger service capabilities.”David Coulter admits to a love for sports, especiallygolf (he regularly oversees the golf tournament at theAtlas Convention). No doubt his competitive naturesuits his new role as Vice President of STG Sales. Davidbrings fresh drive to increase shipment volume forelectronics, exhibits, store fixtures, and fine art. Heleads with an ambitious agenda: to double revenuein five years.“The reorganization brings resources and focusesattention on the STG business to help it grow,” saysDavid. “This is critical since the economy has madethe market extremely competitive. We’re seeing a hostof new names, including third-party providers, enterthe market.”David says Atlas will use all the tactical advantagesat its disposal to pursue competitive gains. As well aspricing methodologies, these include leveraging thestrengths of the Atlas brand–especially its extensiveagency network.“We’re looking to create more opportunities forexisting agents and to get more agents involved inthe sales effort,” says David. “This includes helping ouragents acquire and cultivate sales people.”Creative thinking is key; new approaches are neededto counter rising fuel costs and the industry’s ebbof Professional Van Operators. One such idea: thepotential of regional distribution. David is starting thediscussion on this and other ideas as he gathers forces.Dennie LynnSenior Vice Presidentof TransportationServices AdministrationDavid CoulterVice President of STG Sales8 Atlas Amplifier • Summer 2011Atlas Amplifier • Summer 2011 9

Reorganization StoryMigration“We have to be open to new ideas if we are tosucceed in today’s market,” says David. “STG has a lotof potential to grow. I believe if we are determined tosucceed, we will.”As Avail Vice President, Phil Wahl gains responsibilityfor Atlas’ government business, including military moves.He sees this as good for business.“Bringing government business under Avail makessense,” says Phil. “We’re all involved with the military’snew DP3 procurement system, and this will strengthenour collaboration. Improving efficiency for DP3 movescontinues to be one of our highest priorities.”Another big priority: marketing move managementservices. Phil says that plans call for adding a dedicatedsales professional to work with agents and nationalaccounts. Work continues on new ways to add value forclients, such as a post-move survey now in developmentto assess the entire relocation process. “When we giveclients a tool that is a benefit, they tell others,” says Phil.“The best marketing edge we can have is a satisfiedcustomer.”When Phil is away from his professional duties, youare likely to find him on the ball field or in the gym.“Over the last dozen years, as my kids have grown, I’vebeen a coach–baseball, basketball, soccer, and football.”Phil brings his passion for teamwork to Avail, too.“We have a great group here…forward thinkers who arealways looking to improve the process and add value forcustomers. We’re going to take our clients, and Avail, toa new level of success.”MigrationMapShowsUptick inVolumePhil WahlAvail Vice PresidentSomeone said you can learn a lot from a good map –except how to refold it. Perhaps the biggest findingfrom the map of 2010 migration patterns is an apparentuptick in economic activity. During the calendar year,Atlas handled 74,541 interstate and cross-borderhousehold goods moves. This represents about a fourpercent increase in volume over 2009. As you mightexpect, the biggest surge came during summer months,traditionally the time when families relocate.Among this year’s findings:Ten states are classified as inbound; twelve areoutbound. The rest are balanced.For the fifth straight year, Washington D.C. saw thehighest percentage of inbound moves, while Ohioled in percentage of outbound moves.For the first time in two years, Kentucky joins theinbound ranks with neighbors North Carolina,Maryland, and Washington D.C.For the first time in three years, Idaho moves froman outbound state to a balanced state, joining California,Oregon, Washington, Nevada, Montana, Colorado,Utah, and Arizona.For the last 10 years or more, six states haveremained constant in their status: California, Alaska,North Carolina, Kansas, South Carolina and Indiana.Despite high foreclosure rates and poor housingsales, Florida, Alabama, Georgia and South Carolinaremained balanced. One possible reason: popularityas retirement destinations.For more results of the migration survey and to viewan interactive map with 10 years of data for each state:www.atlasvanlines.com/migration-patterns/.“The Atlas migration study is a bellwetherfor the economic situation of the country.The results are especially promising this year,as the number of moves has increased, withmonthly numbers higher than 2009.”– Atlas President & COO Jack GriffinHow status is determined:Each state/province has a threshold value, which isthe total number of shipments multiplied by 0.55 (forexample, in a state with 100 moves, at least 55 of themwould have to be outgoing to classify the state asoutbound). A state/province is considered:• Outbound when outbound shipments exceedthe threshold.• Inbound when inbound shipments exceedthe threshold.• All other states are classified as balanced. Shipmentsnoted for Canada are cross-border to or from theU.S. (not interprovincial).10 Atlas Amplifier • Summer 2011Atlas Amplifier • Summer 2011 11

Survey ResultsBRAVOECONOMIC CONDITIONSLACK OF QUALIFIEDPEOPLE LOCALLYREAL ESTATE MARKETQuestion 14: Select External FactorsImpacting Relocation: 1988-2010What external factors had the most significant impact on thenumber of your employee relocations last year?605040302010 ‘88‘89 ‘90‘91 ‘92‘93 ‘94‘95 ‘96Year53%46%44%40% 39% 40%38%31%‘97‘98 ‘02‘03 ‘04 ‘05‘06 ‘07‘08 ‘09 ‘10Two-thirds of firms offered incentives in 2010.Extending temporary housing benefits was by far themost popular; relocation bonuses and loss-on-saleprotection rounded out the top three. Loss-on-saleprotection was much more likely to be offered bymid-size or large firms.Most firms used some sort of cost-containmentmeasure. Nearly one-third of all size firms cappedrelocation benefit amounts, while roughly one-fifthlimited miscellaneous allowance benefits. Large firmsare more likely to have offered pre-decision counseling;reviewed or renegotiated supplier contracts; offeredshort-term, extended travel, or commuter arrangementsrather than relocation; and tightened real estateassistance requirements.For the second year in a row, most respondentsbelieve the overall financial performances of theirfirms will improve in the coming year. Half or more offirms across company size expect the U.S. economy toimprove as well. Large firms are more optimistic thanmid-size and small firms. Expectations for the U.S. realestate market are similar among firms of all sizes andonly slightly less optimistic than reported last year.Factors impacting 2010 relocations point to thebeginning of a turnaround. Economic conditions and alack of qualified local talent tied as the greatest externalinfluences. However, the impact of the real estatemarket weighed almost as heavily.Among internal factors affecting relocation volumes,company growth retook the top spot after falling tothird place in 2008 and fifth place in 2009. The perceivedimpact of budget constraints dropped significantlyas well. Despite a substantial increase, the imputedimpact of company growth is similar to previousrecessionary levels.Lump sum and partial reimbursement continue togrow in popularity and are now used by nearly half of allcompanies. Full reimbursement is still the most popularmethod overall for transferees; however, thereis a growing level of interchangeability inreimbursement methods.Question 32a:Lump Sum Payment ApplicationFor what types of relocation Question costs 12are lump sum paymentstypically offered to relocating employees?Miscellaneous AllowancesTravel ExpensesTemporary HousingEntire Relocation CostHousehold Goods Shipping/StorageRental Assistance/TransactionsReal Estate Assistance/TransactionsOther5%13%17%28%39%39%49%55%0 10 20 30 40 50 60For new hires, lump sum payments are the mostpopular reimbursement method, followed closely bypartial reimbursement. Fewer than half of all firms nowoffer full reimbursement to new hires. Of particularnote, this is the first time both lump sum and partialreimbursement have surpassed full reimbursement fornew employees.To better understand the increasing use of lumpsum payments, the survey posed two new questions.Results show roughly half or more firms using lumpsum payments typically offer them for miscellaneousallowances or travel expenses; over a third offer themfor temporary housing or for the entire relocation cost;and over a fourth offer them to cover household goodsshipping and storage expenses.As for who receives lump sum payments: entry levelemployees are more likely than executives, new hires aremore likely than transferees, and renters are more likelythan homeowners.Atlas Is Boosting Recognition of Atlas Van OperatorsThey bring the trucks, brawn, and brains to moving…and smiles to the faces of Atlas customers. They areAtlas Van Operators, and they rank among the world’sfinest professionals.Since 1988, the Atlas family has paid homage to itsheroes of the highway on a dedicated day in September:ROAD Day. Building on the foundation of that event,Atlas is introducing a new celebration: Atlas VanOperators Appreciation Week. It takes place April 25 to29 –and comes with several new advantages.“By dedicating a full week before the start of the busyseason, people get more flexibility to participate,” saysMarketing Specialist Aaron Chenoweth. “Agencies canchoose a day that works best to host an event, and vanoperators will have more opportunities to take part.Those out on the road may even enjoy more than one event.”The theme for the inaugural event is BRAVO(Boosting Recognition of Atlas Van Operators).As with ROAD Day, this new occasion will includefood, games, and prizes. Agents can register and getideas for making their events memorable athttp://bravo.atlasworldgroup.com.“For over 60 years, our Atlas Van Operators havebeen the public face of our company,” says AtlasPresident and COO Jack Griffin. “They represent uswith outstanding customer service. It’s our privilege todedicate this week to these exceptional members ofthe Atlas Family.”Watch the Atlas Facebook page for photos, and see thenext issue of the Atlas Amplifier for an event wrap-up story.April 25 to 29Atlas HQ and agents host gatherings toshow appreciation to Atlas Van Operators.14Atlas Amplifier • Summer 2011Atlas Amplifier • Summer 2011 15

Performing Incredible Customer ServiceGetting SocialGetting SocialPerforming Incredible Customer ServiceAtlas “PICS”Bob Hulanob Hulan, RSG-Relocation Services, got a pleasantB surprise on the morning of March 2. In anunannounced visit, Atlas President and COO JackGriffin recognized Bob with the PICS (PerformingIncredible Customer Service) Award. Bob is thefirst recipient of the new award, an initiative Jack haschampioned to bring a fresh focus to the importanceof customer service. In a personal letter of thanks, Jacknoted that loyalty, reliability, passion and dependabilityonly begin to describe Bob’s amazing customer servicetraits in a career spanning 27 years with Atlas.“The whole notion behind customer service is to treatothers as you would like to be treated,” says Jack. “Byrecognizing those among us who do this consistently,we reinforce the value of people to make Atlas bettertomorrow than it is today.”Bob Hulan is the first recipient of the Atlas PICS Award forperforming incredible customer service. Jack Griffin andAtlas associates surprised Bob with the award on March 2.Bob shared his cake with employees as they gathered tocongratulate and thank him for his outstanding example.Atlas Building Web Networking PresenceThere’s no denying the role of social networks inpurchase decisions. According to analysts JoshBernoff and Ted Schadler, Forrester Research, consumerseach year share 500 billion impressions online aboutproducts and services. Facebook accounts for more than60 percent of these. (Source: Harvard Business Review.)Atlas is doing its part to further the conversation. “Wewant to engage consumers where they are,” says AtlasSenior Marketing Specialist Kerri Hart. “So, we continueto expand our social networks for greater awareness ofthe Atlas brand… and to help Atlas agents build theirbusinesses.”You can find Atlas on Facebook (more than 800friends), Twitter (600+ followers), and LinkedIn (235followers). The company also connects with consumersvia YouTube, where seven Atlas clips have capturedover 5200 views to date.“Atlas is trying to reach 1,000 fans by early summer.Be sure to visit our page, click “like” at the top, andshare it with your friends.” – Kerri Hart, SeniorMarketing SpecialistSocial Network Support for AgentsFor agents who want to step into social media, Atlasoffers help to gain a foothold. The Marketing team iscurrently developing a how-to series covering the basics;the first installment is a primer on getting started withFacebook. The team also provides answers upon requestwhen agents have questions.“Social networking is a way to connect instantly withpeople,” says Kerri. “Businesses are built on connectionswith people. It only makes sense to nurture thoserelationships with all the tools at your disposal.”Connect with Atlas via Social MediaFacebook.com/atlasvanlinesTwitter.com/Atlas_Van_LinesYoutube.com/user/atlasvanlinesinc• LinkedIn.com/company/atlas-van-lines16 Atlas Amplifier • Summer 2011 Atlas Amplifier • Summer 2011 17

Specialized Transportation GroupBANNER YEARFOR COOPERATIONWhat goes into a banner year?For Atlas STG and Gap Inc., the answer can besummarized in one word: partnership.During 2010, Atlas STG supported Gap’s ambitiousdrive to remodel its Old Navy stores. As the exclusiveprovider of blanket-wrapped logistics services for OldNavy, Atlas ensured just-in-time delivery for over 200store remodels between January and December.Gap and Atlas have worked together successfully forseveral years, but 2010 saw the biggest volume of anyyear to date.“When Gap begins a remodel or a new store, AtlasSTG transports the store fixtures to the local Atlasagent’s warehouse,” says STG National AccountSpecialist Chris Koehl. “When the general contractor forthe project orders materials, the agent provides delivery.”It sounds simple enough. But, it wasn’t always so.During the last part of 2009, the partnership tackled abig push–50 stores. “It was a mighty struggle, with a tonof challenges,” says Chris.Although the project concluded successfully, Chrissays everyone involved knew the process neededimprovement. So, GAP called a conference amongits suppliers. They came together, hashed out theweaknesses, and looked for potential efficiencies.Each came away with a renewed sense of cooperation,and a stronger determination to make effortsmore productive.“For Atlas STG, we found that service requirements forstorage and delivery weren’t always clear to participatingagents,” says Chris. “So we created a detailed servicelevel agreement that explains precisely what the workentails.”Meanwhile, Gap created a database, with photo,part number, description, supplier, and quantity foreach item and every store. Contractors would refer tothe form to place orders; Atlas agents would use it tofill orders. “This one enhancement probably made thesingle biggest difference,” says Chris.Likewise, fixture suppliers standardized the formattingof shipping labels in accord with the database, so allcan identify parts quickly and correctly throughout thepipeline.“Within a span of about eight weeks, we all hadprocess improvements in place,” says Chris.He credits the combined actions with improvingthe overall efficiency of logistics ten-fold. But, he says,it could not have happened without candor andcooperation–a view shared by Ashley Mason, GapSenior Analyst Fixture Transportation.“Atlas and Gap have been partners in developing bestpractices for many years,” says Ashley. “We present whatwe feel might pose an issue. Chris Koehl and the Atlasteam respond with, ‘Here’s what we can do, and howwe can help you with that.’ It is a rare event when theirsuggestions are not actionable and highly valuable.”Working with Other Vendors“Atlas is proactive, always on top of things,” saysNational Accounts Manager Carla Coppess, CarlsonStore Fixtures. “Atlas shares my outlook on customerservice, not only to Gap, but to me as well. I have agreat team at Atlas backing me up. Kendra Boles inparticular has been great at making the seeminglyimpossible happen.”“We take the view that other Gap suppliers are ourcustomers, too,” says Chris. “We are all in the same boattogether, serving the same customer, so we do whateverwe can to help them deliver good service.”Gap understands the importance of good workingrelationships. It invites its vendors and employees toregularly evaluate the service providers via a “scorecard.”The most recent ratings saw Atlas at the top of the list.“We highly value our relationship with Atlas and thework they have done to date,” says Ashley.The feeling is mutual, says Chris. “I can’t overstate theimportance of teamwork to our success. It made 2010a banner year for our partnership and promises moregreat things for 2011.”2010 REMODELS RECORD YEAR FOR BUSINESSOld Navy store fixtures are ready for delivery in an Atlasagency warehouse. A typical Old Navy store remodel requiresabout 5,000 sq. ft. of storage.18 Atlas Amplifier • Summer 2011 Atlas Amplifier • Summer 2011 19

AvailPuttingMovesin aSweetOrderAvail OrderManagement (AOM)It’s a common dilemma for organizations that makemultiple moves. How can you best distribute yourtransportation business among qualified carriers–andbe confident in the data to support your decisions?Here’s the good news. Avail Resource Managementhas solved the dilemma with a proprietary process calledAOM (Avail Order Management).“Organizations today scrutinize expenditures likenever before,” says Senior Vice President Richard Clarke,Ace Relocation Systems (75). “AOM gives relocationmanagers a means to get the best value from theirtransportation dollar, and justify their choice ofproviders with the facts.”How AOM WorksThe process begins when a client submits a moverequest into the AOM system. AOM notifies AvailResource Management, via email, to assign theapproved carrier based on guidelines set by the client.For example, XYZ Corp. has authorized three carriers:one provider for 50 percent of its moves and two othersfor the remainder.When notified of a move order, the carrier providesa budgetary estimate. AOM sends the estimate to therelocation company for approval, following which thecarrier performs the in-home survey.“When the move is completed, the invoices come toAvail and we can make sure the actual price is in linewith the estimate,” says Director Mark Haller. “If there arediscrepancies, we note the differences and find out why.”Customized Reporting PowerAs well as a tool for assigning and shepherding moves,AOM provides feedback that enables corporate movemanagers to make decisions supported by objective data.“AOM creates a level playing field in which to evaluatecarrier performance,” says Senior Move ManagementCoordinator Stephanie Shelton. “Managers get reportingcustomized especially for them. For example, we canshow variations in costs among carriers per mile, pershipment, per unit of weight, per transportation lane,and so forth. Whatever the expectation, AOM bringsvirtually unlimited flexibility for informed decisionmaking.”“What’s more,” says Stephanie, “the AOM system istotally transparent, giving the corporate manager theability to view all the company’s moves online at any time.”Avail developed AOM in 2009 in answer to a client’sspecific request. Today, several national accounts rely onit to make the best use of their transportation budgets;Richard manages three of them. He says his clients havefound it’s not always the carrier with the lowest shippingcost that represents the best value. But, with facts in hand,they can make the right choices–and justify them.“A client might save $500 in transportation costs onan international move, yet incur $4,000 in temporaryhousing and per diem expense because the shipmentwas delayed,” says Richard. “When you factor in suchthings as timeliness and claims, you get a clearerpicture of the cost to use a carrier. AOM makes valuecomparisons crystal clear.”20 Atlas Amplifier • Summer 2011 Atlas Amplifier • Summer 2011 21

Smart MoveAtlasSmartvault®Grabs Attention of U.S. MilitaryDoes the SmartVault® have the stuffto meet tough military duty?Uncle Sam wanted to know. So, last September,the Surface Deployment and Distribution Command(SDDC) put the Atlas container through a barrage oftests. The answer was a resounding yes.“We had originally submitted the SmartVault forconsideration in 2009,” says Vice President of AgencyDevelopment Steve Hermann, who administered theapplication process as interim director with Smart Move.“Initially, it performed well in every test except thewater spray.” In this test, water is sprayed on the doorcontinuously for 20 minutes.So, Atlas engineered improvements to the door sealand resubmitted the SmartVault in October 2010.“With our reengineered seal, there was no leakage.This has to be reassuring to anyone who moves…especially if you’re shipping a leather sofa or brandnew plasma TV.”In January, the SDDC notified Atlas by letter of thenew results. The SmartVault was officially the firstplastic container approved for the military’s Code 2(containerized) shipments. The approval also coversstorage applications.“We have essentially provided the military with aweather-resistant container for moving and storage,”says Steve.Competitive Implications“The military testing shows the SmartVault is a superiorcontainer for safety and security,” says Smart MoveNational Sales Manager Todd Russell. “We expect it toperform extremely well for service personnel, with highlevels of satisfaction.”“Customer satisfaction levels are key,” says Todd,“because they account for 50 percent of the “best value”rating the military assigns to carriers.” These ratingsinform and influence carrier selection via the DP3procurement system, a new process for allocating andmanaging traffic. In other words, customer satisfactioncorrelates directly with volume.The SmartVault’s performance also bodes well forinroads with the military’s PPM (personally procuredmove) segment. “Move management counselors atJPPSO (Joint Personal Property Shipping Office) are moreapt to recommend a company they have confidencein,” says Todd. “We are actively soliciting them for theirreferrals and recommendations.”Bring on the Busy SeasonThe military’s green light for Smart Move couldn’t comeat a better time. All indications point to a huge yearahead for military household goods shipments.“The approval of SmartVaults by the military willundoubtedly help us to meet their demand,” says CEOGregg Imlach, Imlach & Collins Brothers, LLC (1132).“Containerized shipping will only grow in importance forthe military, and for many other customers as well.”“We’re seeing a surge in requests for Smart Movepricing among national accounts,” says Todd. “Moreand more, corporate customers are finding Smart Movegives them a valuable option to expedite employeerelocations…no more than ten days coast-to-coastversus weeks for a traditional move. The savings in perThe Atlas SmartVault® Reports for Duty. Shake It. Drop It. Spray It. Military testing subjected theAtlas SmartVault to rough handling in extremes of heat and cold. With a test load of 2,066 pounds, typical weightfor real-world moves, the Atlas SmartVault passed a series of 10 gritty performance tests. The same SmartVaultwas used throughout, leaving no doubt of the container’s fitness to serve. Atlas is poised to answer Smart Movecustomers with SmartVaults in major markets across the U.S.diem alone can more than justify the cost differential.”Todd says the Smart Move team is in the processof developing new sales support tools. The AtlasWeb Traffic team continues to enhance content onGoSmartMove.com for greater search relevance. Bannerlinks let agents create a presence on their website togenerate leads using an Atlas online estimating tool. It’sall designed to make it easier for agents to bring SmartMove profitably into their service mix.“Smart Move allows the Atlas agent to add valuewith a unique service,” says Todd. “It provides a point ofdifferentiation and a competitive advantage. Now, withthe military’s own tests to back it up, the SmartVaultcan legitimately claim to be the toughest moving andstorage container on the market.”22Atlas Amplifier • Summer 2011Atlas Amplifier • Summer 2011 23

Titan Global DistributionIn theNiche ofincluding Hawaii,” says Mark. “Many competitorsdon’t offer transportation, so they ask suppliers toship directly to the store. But less-than-truckloadshipping is expensive…and often comes with otherproblems–damage, incomplete shipments, ormaterials being misplaced.”Of critical importance is the “final mile,” i.e.,delivery and installation at destination. For this,Titan will count on Atlas resources in severalmarkets. “The Atlas agency network, especially itsprofessional installers, is a valuable asset,” says Mark.Titan RolloutsThe complexities of orchestrating theproject are daunting, but Mark’s confidenceis unshakeable. He would trust his life to thepeople around him. “Our clients are in goodhands, especially with (Project Manager) WildaPoehler watching everything,” says Mark. “Sheis fantastic.”“When we manage the entire process, we canguarantee success at every step, with virtually nofailed installations. Customers find they get theirbest results when they trust Titan to do it all.”Titan is known for “timely solutions all the time,” including no-failrollouts for many of the world’s most successful companies.Titan Rolls Out Like ClockworkN“ o two rollouts are alike…but they all have onething in common,” says Mark Sesti, Titan SeniorAccount Executive, “A ticking clock.”With 30-plus years in the saddle, Mark, aided byTitan teammates, consistently beats the clock. Theyroutinely wrangle complex distribution scenarios forsome of the world’s most successful brands: Girl Scouts,UPS, Glidden, Benjamin Moore…the list goes on.In mid-March, Mark’s team was embarking on acolossal launch for a wireless retailer. They had beenmulling the plan for weeks, sifting a myriad of detailswith operations experts and asking “what if” until theright solution came into focus.“We see our job as more than completing achecklist of deliverables,” says Mark. “We’re logisticsefficiency experts–we put a lot of thought intoplanning, working through scenarios. We find waysto deliver savings.”Every pulse in the pipeline is crucial. Titan mustretrofit displays in over 1,500 stores across theU.S. within a mere 31 days. The solution takesshape in a turn-key scheme that locates installercenters strategically to optimize the transportationfunction.“We’ll ship on truckloads from the customer’sdepot to 65 installer groups throughout the U.S.,Glidden Paint DisplayScheduling and installation ofretrofitted display in 1,965 HomeDepot stores.Benjamin Moore Sample DisplaysTransportation, distributionand set up of 3,000 displays intoindependent retail locationsongoing.UPS Indoor Letter CenterProgram Transportation anddeployment of over 8,000 indoorboxes, including transferringpackages, creating new bar-codesand taking digital pictures of eachtransfer then posting on the TitanWebsite within 48 hours.Walmart AOL CD InstallationAOL power wing end cap displayinstalling in 3,200 Wal-Mart stores.Merchandise each display and takepicture.Healthy Advice NetworkWall hung installation of over2,500 literature displays in over 625doctors’ examination rooms.Jamba Juice Menu Board RolloutRemoval of existing menu boardfixtures and installation of the newmenu board including patchingand painting walls after store hours– 530 locations.24Atlas Amplifier • Summer 2011Atlas Amplifier • Summer 2011 25

Atlas CanadaNo Stranger In Your HomeUnique Security Value Launched by Atlas CanadaTo whom do you freely open the door to your home? “We’ve taken strict measures to make sure everythingFriends, family certainly… how about strangers? is done in a lawful, professional and ethical manner,”Would you trust a stranger to come into your home with says Shirley. “We are determined to protect the privacyfull, unimpeded access to your possessions? Probably not. of our personnel as well as our customers. And we areYet, that is precisely what most families throughout the committed to supporting our process in the long run, soprovinces do whenever they move.customers can always be confident of the security theyUntil now. Thanks to No Stranger in Your Home, should expect.”families who move with Atlas Van Lines Canada will enjoy “This level of security is unique to Atlas in Canada,”an added measure of security.says Vice President of Operations Dave Coughlin. “We’re“We want our customers to know they can trust the leading the industry with it.”people who represent us,” says Senior Vice President & For customers weighing their choices of move providers,CFO Shirley Sveda. “So, we’ve introduced this program it creates an important point of differentiation.in an effort to conduct a criminal background check on “The market is crowded with competing movingeveryone we send to the customer’s home.companies,” says President and COO Bob Clark. “YouShirley has championed the process from its inception often have only an instant to get the customer’s attention.in 2009. To date, 1,850 individuals have been cleared; No Stranger in Your Home gets the customer thinkingchecks on approximately 2,500 total personnel are and asking questions. It helps start the discussion.”scheduled to be complete by the end of the year. These Bob believes the challenge of educating customersinclude all professional van operators, moving consultants comes down to helping them understand ‘what theyand all other full-time personnel. Also to be included are don’t know they don’t know’ about moving. For example,part-time personnel and third-party service providers, he says he often hears customers say that bonding issuch as installation and repair professionals who perform sufficient proof of security.work inside the customer’s home.“While bonding is some protection, it does not ensureBeyond the complexity of managing the data, legal the trustworthiness of those who enter the customer’srequirements demand a “careful where you step”home,” says Bob. “However, No Stranger in Your Homeapproach. As privacy officer for the van line, Shirley does. Customers now have another reason to feel safeunderstands and respects Canada’s strict laws governing when they see the Atlas van arrive in front ofprivacy and the use of personal information.their home.”26 Atlas Amplifier • Summer 2011Above : To take the securitybenefits of No Stranger inYour Home a step further forcustomers, Atlas Van LinesCanada is now in the processof implementing a photoID program for all on-sitepersonnel.Left: Imagery used in marketingmaterials reinforce the feelingof safety for Atlas customers inCanada. Atlas is the only van linein Canada to provide this level ofsecurity through this program ofbackground checks.Atlas Amplifier • Summer 2011 27

PVOAtlas InternationalGetting theWord OutAtlas Operations Team Travels the CountrySome things are too important to be left tochance–like the information every Atlas operationsprofessional needs to work safely and effectively. So,between January 22 and April 16, a team of Atlasmanagers conducted meetings with Atlas VanOperators and agency operations personnel at sixlocations around the country.“Although the meetings are voluntary, we stronglyencourage attendance,” says meeting team leaderDennie Lynn, Senior Vice President of TransportationServices Administration. “The information is critical tothe success of Atlas Van Lines.”The meetings began with a recap of 2010 and a lookat coming challenges. Attendees then learned aboutrequirements of the DP3, as well as current claims andcustomer service issues. The biggest item on this year’sagenda was compliance with CSA (Compliance, Safety,Accountability), a new initiative of the Federal MotorCarrier Safety Administration.“CSA is a game changer,” says Director of Safety RickKirby. “It will have more impact on the industry than didthe implementation of the CDL and drug testing. Failureto comply could impair our ability to conduct business.”In a sign that attendees understand how importantthe meetings are this year, attendance was strong.“We saw a lot of interest, with a good number ofvan operators attending over prior years, and gooddiscussion all around,” says Dennie.Note: Agents and operators who still needhelp understanding the requirements ofCSA are encouraged to take advantage ofwebinars through Atlas Academy. SaysRick: “We’ll do whatever we can to help ourvan operators know how to comply. Theirlivelihoods depend on it.”Presentation Team: Dennie Lynn, Senior Vice PresidentAtlas Transportation Services Administration; Rick Kirby,Director of Safety; Jeff Schimmel, Senior Director RSG/STGOperations; Brandi Ames, Manager Data Assurance andTraining; Mark Spiehler, Senior Vice President Account/Agent/Claims Services.January 22, Tustin, California; February 12, Irving, Texas;February 26, Mableton, Georgia; March 12, Evansville,Indiana; April 2, Upper Marlboro, Maryland; April 16,Naperville, Illinois.Making Business EasyInternational Pricing “One Button-Push Away”Atlas International is making it easier for salespeople to get pricing on overseas moves.A new application for the AtlasNet Survey (Droidand iPhone platforms) lets users submit datadirectly to Atlas International for pricing. Withinone business day, Atlas responds with a proposalfor the international move.“This new app puts Atlas International onebutton-push away for international pricing,”says Eastern Regional Sales DirectorMatthew Hagenah.“It offers a simple means to provide all necessaryinformation for an accurate and competitiveinternational quote,” says Hagenah. “We arepleased to offer this enhancement to support theprofessionalism of our Atlas agent partners andtheir efforts to engage customers with the best oftechnology.”Atlas International developed the applicationin consultation with Atlas IT and the softwareexperts at IGC. Current users of the handheldsurvey will get the new Atlas International featurewith their next upgrade of the AtlasNetSurvey application.The AtlasNet Surveyapplication allowsthe user to receiveinternational moveproposals withinone business day.28 Atlas Amplifier • Summer 2011Atlas Amplifier • Summer 2011 29

Cornerstone Relocation GroupIs it a Light? Don’t Wait to Find Out – Keep Fine TuningIs That a Lightat the End of the Tunnel?The recent release of a series of positive economic contend with declining home values, tightenedindicators is the first real sign of sustained market credit guidelines, rising interest rates, a new wave ofimprovement since the start of the recession. The data foreclosures and inventory surpluses. All of these willshowed nearly across-the-board upward trends for the play into the reluctance of candidates to accept aprior four, and in some cases, six months. Continued relocation opportunity. Some simply cannot affordimprovement over time is the best test of a recovery to move. Corporations and mobility industry serviceand it seems it is indeed underway.providers must create solutions to these challenges toWhile the news is looking like a light at the end meet talent management strategies.of the tunnel, we still have challenges. We have toMany companies have already made changes totheir policies to address the economic environment. Arecent survey indicates that 70 percent of companies madechanges to their policies in the past two years. They’veaddressed loss-on-sale, negative equity and home salechallenges. As we move forward it’s important to keep thelessons learned in mind. We have to stay abreast of changesin unemployment, interest rates and real estate markets tosee if additional tweaks in policy are in order. In this dynamicenvironment, it’s not unreasonable to review policiesannually. Here are things to consider:Finding the Optimal SolutionWork closely with your organization’s talent managementteam to carefully identify the purpose of the relocationand consider alternatives. Options such as hiring locally,offering a temporary assignment vs. a permanent move orproviding commuter benefits in lieu of relocation may bebetter alternatives. Depending on the objective, a less costlysolution might work.Re-instate Mortgage InterestDifferential Allowances (MIDAs)As interest rates hit record-low levels, many companieseliminated their Mortgage Interest Differential Allowance(MIDA) benefits. If interest rates climb, it may be necessaryto reintroduce MIDAs for employees who may have takenadvantage of those low rates.Establish More AccurateHome ValuationsWhile many companies have implemented the practice ofobtaining a Broker Market Analysis before making an offerto relocate, some are considering obtaining an AppraisersPrice Opinion (APO) for a more thorough valuation. Evenif an employee relocated just a year ago, it’s possible theemployee’s home value has dropped even further. An APOdoes not cost as much as a standard appraisal and thesmall investment may prevent a much greater loss.Push Home MarketingAssistance FurtherThis area of policy has seen many enhancements over thepast few years. Companies are offering home sale bonuses,fix-up allowances and buyer and agent incentives. They’veadded mandatory list price requirements and have insistedthat homes be listed with relocation-savvy agents. In abuyer’s market, it’s critical not only to have the proper listprice, but to position each home to be the next to sell.Think outside the box when helping employees sell theirhomes, using all the tools possible. Each home is unique,and situational strategies are just as important as policydrivenstrategies. The true test on whether the real estatemarket will rebound will come in the spring – the peakseason for home buying. That’s when we’ll start to discoverjust how bright that light truly is. In the meantime, we’llremain diligent in doing all we can to meet our clients’recruiting and talent management goals.The Consumer Confidence Index(CCI) surged to 70.4 in February,a 3-year high. Some economistsbelieve this to be the single mostimportant indicator of recoverysince confidence encouragesspending and spending drives70% of economic activity.By Mike Migliaccio,Senior Director,Client Services forCornerstone’sWestern Region Office30 Atlas Amplifier • Summer 2011 Atlas Amplifier • Summer 2011 31

SEOAtlas ITSearch MarketingBehind the ScenesIt’s getting easier to find Atlas agents.Atlas is taking new steps tohelp agents leverage thepower of the web. Building onthe reengineering and searchoptimization of the Atlas websitelast year, the web traffic team is nowbringing more weight to the localsearch functions.“Every Atlas agency location hasa page on the Atlas Van Lines site,”says Internet Sales & MarketingDirector Vic Baillargeon. “This helpsour agents increase their own webpresence and enhance their positionin local search results.”Vic says the Atlas site generatesthe pages based on information inthe agency roster. The search enginecrawlers–the robots that scour the Internet and itscontent–see the pages as unique. The crawlers indexeach, which means more keyword indexing for betterpage ranking of the agent’s website in the search results.Visitors to an agent’s page see basic information aboutthe agency, including its location, contact information,and a link to the agent’s website.“Because we’re an authentic moving site, the searchengines see our links as meaningful,” says Vic. “They areanother indication the agent’s own website is relevantto the search results.”The Atlas website features a page forevery Atlas agency location to helpenhance search results.Enhancing “Findability”To enhance the likelihood that Atlas agents appear inresults of local searches, Vic and his team have beenbeefing up content for state-and city-specific queries.Since November, they have customized page content toenhance local rankings for 12 states and 48 select cities.These are designed to essentially act as a magnet, pullingin more searchers via greater perceived relevance by thesearch engines. Work continues on adding page contentfor other states and cities.The web traffic team has also taken steps to ensureAtlas agency information is current with the manysearch engines that handle local search queries.According to Vic, local search engines perform about athird of all searches. Keeping each supplied with currentinformation can be time-consuming. So, Atlas hasentered into an agreement with Localeze, a companythat collects and distributes business listings to localsearch engines around the country. Its data is used bymore than 100 local search engines as well as the largersearch engines, including Google, Bing, and Yahoo!“By including all of our agents in Localeze, we areassured of the most competitive cost,” says Vic. “This isone more arrow in our quiver for building web traffic.”In March, the web traffic team let loose anotherarrow in the form of pay-per-click advertising via GoogleAdWords. “We’re monitoring the results and makingadjustments as we go to get the best value,” says Vic.The process of building and optimizing content isongoing. Eventually, agent pages on the Atlas Web willfeature more specific information relevant to the agencylocation. “The agents have ownership of their individualmarketing efforts,” says Vic. “But we’re working behindthe scenes to support their efforts all we can.”Atlas IT Case FileReinforcing the “Easy” in EasyDPSClient: Avail Resource ManagementCustomer: U.S. MilitaryThe Challenge: To ensure a user-friendly processfor managing military shipmentsin the Atlas system.Deliverable: Integration of AtlasNet Dispatchand EasyDPSDevelopment Approximately 5 monthsCycle:It was made to be easy from the get-go. The webbasedEasyDPS, developed by Enterprise DatabaseCorporation, serves as a user-friendly interface tothe Defense Personal Property System (DPS). It givesproviders of transportation services, such as Atlas, anautomated system for handling DP3 moves for theDepartment of Defense.However, working with the interface posed a uniquechallenge for Avail move managers.“Avail managers had to enter essentially the samedata into EasyDPS and into AtlasNet Dispatch,” saysIT Development Director Joab Schultheis. “This addedtime to their work. They needed a means to manageDP3 moves more simply.”The IT team dug into the problem with urgencylast September and soon mapped out a solution forintegrating AtlasNet Dispatch and EasyDPS. Their goalwas to produce an operational interface before the2011 household goods busy season. Timing was criticalbecause Avail must handle a tremendous volume ofmilitary moves within a compressed time span.“I would describe this integration as a medium-levelchallenge,” says Joab. “It presents certain complexitiesand unknowns. But we have proficient developers atAtlas, a capable vendor, and a great team at Avail tohelp us from the user’s perspective. Lead developerRyan Parmenter was especially instrumental in makingthis project a success.”The integration was completed in March. Now,when the military tenders a shipment to Avail, the dataflows through EasyDPS into AtlasNet Dispatch. Availusers can manage the shipment almost entirely in thedispatch environment. There’s no longer a need toenter the same data twice. And there’s another benefit,explains Joab. “When the shipments are tendered toAtlas, they are visible in Dispatch right away. This isespecially helpful during the busy summer months,because it gives our operations people advance noticeto prepare for them.”The EasyDPS Admin Tool defines how to allocateshipments to Avail CSRs. It provides a means for Availto monitor and control the integration process tocontinuously enhance operations.32 Atlas Amplifier • Summer 2011Atlas Amplifier • Summer 2011 33

Atlas 50 Years Follow-upAtlas Travel34Atlas Amplifier • Summer 2011ATLAS GIVES BACKHQ Staff Answers Basic NeedsMost of us take for granted that we’ll start theday with clean clothes and breakfast. For somepeople, however, the basic necessities of life present aconstant challenge. To help answer that challenge, Atlasemployees rolled up their sleeves with the United Wayof Southwestern Indiana last fall to conduct the “50Ways to Help Your Neighbor Basic Needs Campaign.”Approximately 200 Atlas employees and familymembers helped in the effort, which took placeSeptember 24 to 26 and October 1 to 3. With thecooperation of local Schnuck’s Markets, the volunteersset up and manned collection points with SmartVaults®at five locations in the Evansville area.In total they collected over $4,000 cash andapproximately $40,000 worth of non-perishable food,toiletries, paper products, baby supplies, cleaningsupplies, new clothing and new household items. Thegoods were distributed to people who needed them viacommunity agencies such as the YWCA and the Boysand Girls Club.“Atlas has been in Evansville since 1960, and weare continually looking for ways to give back to thecommunity,” said Senior VP and General CounselMarian Weilert Sauvey, Atlas World Group. “Partneringwith the United Way to collect and distribute basicneeds items to our community seemed a perfect wayfor us to help give back.”Atlas placed SmartVaults® at local Schnucks Marketsto collect donations for the Basic Needs campaign. “AtlasSmartVaults® are ideal for charitable collections,” saysSmart Move National Sales Manager Todd Russell.To see more photos of this event,visit the Atlas Facebook page: facebook.com/atlasvanlinesWhat’s InsideApproximately $40,000 worth ofnecessities for people who need them.Tropical DreamsCome TrueAtlas World Class Travel Serves Up Universal IncentiveAtlas associates know that making customers smile isa reward in itself. Now, Atlas Canada is sweeteningthat feeling with something extra: the chance to wiggletoes in the sand and soak up tropical warmth.Twice a year, through a partnership with Atlas WorldClass Travel, the van line awards deluxe travel packagesto agency employees who have given exceptionalcustomer service. The prizes are part of the company’sTERI (The Employee Recognition Incentive) Awards,a corporate-driven effort to recognize excellence (seebox below). Winners have cruised the Hawaiian Islands,splashed in the crystal Caribbean, and laid back atSandals in Jamaica.“We make each package as nice as possible, withoutexceeding what our customer wishes to spend,” saysSenior Travel Consultant Jessica Roberson.The trips typically span seven days and cover alllodging, transportation, meals and non-alcoholic beverages,gratuities and taxes.When a customer commends an agency employee forexceptional service, Director of Quality Rick Bubnickrecognizes the associate with a letter of congratulationsand a TERI Award certificate signed by President BobClark. Each month, based on a random draw, one TERIAward winner receives $500. Every six months, a drawingdetermines the winner of a deluxe travel award for two.Since the incentive debuted in the summer of 2009, fourlucky associates have hit the travel jackpot.“There is a great deal of attention to the draws,”says Senior Vice President and Chief CommercialOfficer Fred Haladay. “It has proven so successful, weare expanding the initiative to specific areas of servicesuch as professional moving consultants and packingcrew members.” (Atlas Canada conducts other incentiveprograms for PVOs, administrative personnel, and agents.)“Our intent is to cover everything,” says Jessica.“We want our travelers to enjoy their trips withouthaving to incur any expense, unless they choose to.”Cruise guests travel in style, with a balcony stateroomand the amenities of a highly rated cruise line. Landpackages include waterfront rooms and swizzles onthe beverage menu. While each travel prize is unique,all share a common purpose: to provide a wonderful,memorable experience.“For the first time taking an exotic vacation, we werenervous, thinking of the worst that could happen,” sayswinner Francis Joseph, an associate of Groupe CDP(8125) in Quebec City, Quebec. He and his wife, Sylvie,cruised the Caribbean aboard the Norwegian Pearl. “Itwas awesome. Everything went perfectly… we have onlygood memories.”For business or pleasure, AtlasWorld-Class Travel makes yourexperience easy and enjoyable.To plan your next trip, call800-446-2077.Atlas Canada TERI Awards | Employee Recognition IncentiveAllan Reynolds (center), Kings Transfer Van Lines (Calgary)Ltd. (8403), is the most recent winner of a TERI TravelAward. Allan says it was definitely worth braving -15°Cweather on his day off to receive his award. Pictured withAllan are agency owners Randy Hounjet (L) and DennisO’Neil (R).Atlas Amplifier • Summer 2011 35

AtlasNet EstimatingAMSAAtlasNet EstimatingNew App Brings Improvements in Estimating, Eliminates ReworkThe foundation of every good move starts withmore efficient. As a result, users of the new applicationthe survey and estimate,” says Mike McCarthy, experience a more user-friendly interface, thus improvingVice President, Golden Van Lines (991). “The frontline the turnaround time for generating estimates.representative must have the right information to makethe move successful, all down the line.”For good reason Mike, like other Atlas representatives,is now rejoicing in the advent of AtlasNet Estimating. Thenew application gives them a tool that fundamentallyimproves the estimating process for tariffs 400N and ATVL1000 household goods shipments.IT Development Director J. J. Mohr says work beganon the application in 2010, when Atlas IT consulted withsoftware developer IGC.“The first order of business was to get the existingAtlasNet estimating function using the RADS (Rating andDistribution System) rules engine,” says J. J. “In doing so,we use the engine that is used in our billing process. Asenhancements to the estimating application are made,and as more product lines and pricing terms are added toRADS, estimating will encompass those capabilities.”Development proceeded from a total systemperspective to make the entire estimating processAtlasNet Estimating: Key Features• New forms create a better customer experience.A “summarized” estimate clarifies services andassociated costs.• Users can save information to and from Dispatchand Estimating.• Simplified navigation between tabs allows easierdata entry.Users can upload data from QuickMove to Estimating.• A single entry point opens to an entire suite forestimating HHG, Smart Move, and local moves.The AtlasNet Estimating application features (STG Estimating coming in a future release.)a user-friendly interface, enabling easier inputand swifter turnaround for estimates.36 Atlas Amplifier • Summer 2011Friendlier Paper, TooImportant enhancements were also made to the way Atlascommunicates estimate-related information to customers.With insight from agents, the project team made reportseasier for customers to understand.“We simplified everything, taking out acronyms andlanguage that wasn’t clear,” says J. J. “We’ve created a betterexperience for customers, as well as for the agents whopresent the paperwork and answer customer questions.”AtlasNet Estimating provides an essential step towardthe next generation of handheld estimation. It’s part of anongoing process to keep Atlas at the forefront of efficiencyin serving customers.“This project testifies to Atlas’ quality commitment,”says J. J. “We pride ourselves in doing things right. The lastthing we want is for anyone to waste time in rework. We’vecreated a tool for estimates that are timelier, and are bothuser- and customer-friendly, which is a rare combinationto accomplish.”Now All Atlas Agents AreProMoversThis year, Valentine’s Day was commitment to integrity, quality, and Atlas Earns AMSAespecially nice for Atlas Van solutions for every customer we serve.” Fleet Safety HonorsLines. The American Moving“The ProMover designation isOn March 8, the American Moving andand Storage Association (AMSA) significant because it offers theStorage Association awarded Atlas Vanwelcomed the entire Atlas agency marketplace an objective, easilyLines the Fleet Safety Initiative Award.network as members, granting each recognizable form of credibility,”The honor recognizes Atlas for its uniquethe ProMover credential of certified says Frank Grunder, Corporate Vice intranet system that tracks compliancequality and ethical practices. AMSA President/Marketing with Alexander’s with CSA, a safety initiative of the Federalintroduced ProMover in 2009 Mobility Services (0214). “It helps to Motor Carrier Safety Administration. CSAto offer consumers protection elevate the Atlas brand as a whole, is designed to reduce crashes, injuriesagainst impostors, known aswhich ultimately enhances theand fatalities related to commercial“rogue operators.”visibility and profile of the entiremotor vehicles. It provides safety“It is unique thatagency network.”information based on detailed analysisan industry leader“AMSA membership of roadside inspections and crashes; allthe size of Atlas hasoffers training andcommercial carriers must comply with itsdemonstrated itscertification programs recommendations.support of AMSA’sthat allow members toTo enable compliance with CSA amongstandards at onesharpen their skills,” says its van operators, Atlas created a uniquetime, on such a largeBill Duggan, President of online forum on its intranet for distributingscale,” says AMSAWm. Duggan Co., Inc. CSA data. The site updates regularly andPresident and CEO(2189). “Atlas has taken provides agents with a quick and easyLinda Bauer Darr.a great step in extending way to see where they need to make“This is a significantmembership to its agents. improvements.step for Atlas becauseThis is further proof“Safety is vital to Atlas’ continuingAMSA only grantsthat Atlas is totallysuccess,” says Atlas President and COOmembership to moving companies committed to helping its agents Jack Griffin. “We needed to create a placethat exemplify superior customer continuously improve.”for our agents to have better access toservice,” says Atlas Chairman and The mission of the AMSA is to the CSA findings, in a way that theyCEO Glen Dunkerson. “The level of represent the interest of the domestic could quickly and easily implement itsintegrity that we expect and provide and international moving and storage recommendations.”to our customers is wholly consistent industry and to help the customers it “It’s important to note the scope of thiswith what AMSA represents.” serves. AMSA membership includes project,” says Director of Safety Rick Kirby.“This is another indication of Atlas’ interstate moving and storage“We have agents that span the country,dedication to excellence,” says Atlas companies, local movers, international and by having an online system we werePresident and COO Jack Griffin. “Our movers, plus industry suppliers and able to reach all of our agents in a moreagents lead the industry with their state association members.effective and efficient manner.”Atlas Amplifier • Summer 2011 37

Convention Wrap Up StoryWAHOO!Convention BringsTexas-SizedHelpings of Education and FunIn Texas, they say: Remember the Alamo. Now they can add:and the 63rd Atlas Convention.The annual meeting of “all things Atlas” came and wentlike a blur of blue in San Antonio during October 21 to23. In its wake, Atlas folks laid to rest any notion of astereotypical Convention.“I have been attending the U.S. Convention for manyyears,” says Dennis O’Neill, Chief Operating Officer with King’sTransfer Van Lines (Calgary) Ltd. (8403). “This was one of thebest. Jack Griffin and Bob Clark set the mood for the entireConvention at the Big Blue Bash with their ‘cutting edgeof fashion statement’ as well as the agent participation indressing for the occasion.”“People today want to make sure they get value fromevents they attend,” says Rick Meyer, President DMS MovingSystems (0800), an Atlas agency since 1983. By his own count,Rick has attended no fewer than 25 Atlas Conventions. “Ifound the 2010 Convention worthwhile. There were more3.educational opportunities back on the agenda. But we alsohad plenty of fun.”“The Convention helps the van line to improve,” says WadeBute, General Manager with Ace World Wide (0711). “It putscompetitive and creative industry minds in the same place,and good things come out of that.”“It was excellent,” says Michael J. Donnelly, Senior VicePresident with Wayne Moving & Storage Company (2118)and a member of the Atlas agency family for about two years.“It was especially beneficial to hear how other Atlas Agents 4.approach common issues in their businesses.”“It was great to meet people whose names I’d heard or hadonly spoken with over the phone,” says Stacie Banks, AtlasSenior Director of Corporate Finance and first-time attendee.“In my role I have had limited exposure to our agencyfamily in the past, but I want our agents to feel comfortablereaching out to me when they have questions. The socialsetting provided by the Atlas Convention gives all of us thosevaluable connection opportunities.”Senior Director RSG and STG Operations Jeff Schimmelhas attended more than a dozen Atlas Conventions.For him, the 63rd stood out. “There were a lot moreopportunities for learning,” says Jeff. “But the best thingabout the event is putting faces to names and buildingbonds. The Convention is great for building relationships,To see more photos of this event,both professionally and personally.”38 Atlas Amplifier • Summer 20111. 2.1. Entertainer Gordie Brown closed the convention with his uniqueshowmanship on Saturday evening.2. Loosening up on the range for the scramble at Canyons Course.3. Showing their Atlas pride at the Big Blue Bash opening nightreception (from left): Senior Vice President of Account/Agent/Claims Services Mark Spiehler; Director of Safety Rick Kirbyand wife, Terri; Barb McBride and husband Steve, Vice PresidentAdministration & Terminal Services; Vice President HumanResources Nancy Priebe and husband, Jeff; Vice President &Chief Information Officer Mike Neeley; Senior Vice President ofTransportation Services Administration Dennie Lynn.4. During free time, Atlas conventioneers duded out for a visit to theKnibbe Ranch (from left): Events Planner Sue Chandler; Chairman& CEO Glen Dunkerson and wife, Martina; Senior Vice Presidentof Account/Agent/Claims Services Mark Spiehler and wife, Phyllis;President & COO Jack Griffin and wife, Carolynn.visit the Atlas Facebook page: facebook.com/atlasvanlinesAtlas Amplifier • Summer 2011 39

AAAPartnership with AAASteering New Customers in Atlas’ DirectionAAA clubs all across the U.S. are referring members to Atlas Van Lines as anational “Show Your Card & Save®” partner. It began with the commitment ofone Atlas agency to nurture the relationship… backed by the support of a van linededicated to integrity, quality and solutions.Quality Award winners and recipients of the World ClassCommitment Award qualify automatically.“Based on these specifications, 111 Atlas agents are nowAs part of thequalified for participation,” says Rob. “The requirementspartnership withAAA, Atlas producesare an incentive for Atlas agents to keep their qualityWmaterials to promote “ e started working with AAA clubs in our region in There, Bob was delighted to accept the AAA Diamondhigh, or bring it higher.”van line services to 1994,” says Chairman & CEO Bob Shetler, Shetler Award for outstanding quality of a partner. The ShetlerAAA members. ThereMoving & Storage, Inc. (1830). “First with the Southern name was recognized above such famous brands asAnswering with Serviceare AAA clubs acrossthe U.S. serving 60 Indiana club in Evansville, then with clubs in Cincinnati, Disney, Walmart Pharmacy, Universal Studios, HertzVisitors to the AAA website find a link to the Atlas Vanmillion members. Louisville, Indianapolis and Missouri.”Rental Car, and FTD.Lines site, whereby they can request a moving estimate asAs a partner in the AAA’s Show YourCard & Save® promotion, Shetler offered adiscount on services to auto club members.The exposure was good for business.“We were featured in the AAA magazineevery month,” says Bob. “Every time themagazine came out, our phone would ring.Last year, we performed close to 200 movesfor AAA members.”Bob said his sales people made it apractice to present the advantages of AAAmembership when calling on customers. Inthe first year alone, the Atlas agency teamrecruited 115 new enrollees to the autoclub’s ranks.In 2008, AAA directors invited Bobto Dallas for the annual meeting of theAuto Club Enterprises, a member serviceorganization of the national AAA network.The next year, Shetler received the Diamond Awardagain, along with encouragement by AAA executivesto propose a more extensive partnership. Followingan exploratory discussion with directors at AAAheadquarters, Bob arranged for a round table with themand Atlas top management in Evansville.“It was a solid day of meetings,” recalls Bob. “By the end,we concluded our companies were a perfect fit.”Under terms of the agreement, Shetler serves asthe agency of record, providing a key link to ensurethe partnership meets everyone’s expectations forquality service.“AAA gave us specific prerequisites for serviceproviders,” says Rob Shetler, Program Administratorand Vice President with Shetler Moving & Storage ofOhio, Inc. (1831).Rob explains that AAA’s guidelines call for 100 percentcertification of labor and customer satisfaction scores ofat least 4.1. To these, Atlas adds its own criteria. Milt Hilla AAA member. Likewise, visitors to the Atlas site find theAAA link that allows them to request an estimate witha Show Your Card & Save® discount. From Septemberthrough March, qualifying Atlas agents receivedapproximately 1,600 leads. Bob says the sales ratio is aboutone in ten. But, from personal experience with AAA, heexpects both the number of leads and percentage of salesto go higher.“AAA expects to add one million new members thisyear,” says Bob. “Our shipments run anywhere from 5,000to 30,000 pounds, most of them with full pack service. Wehandle moves for middle management people to CEOs.These are highly desirable moves.”“Our partnership with AAA is the largest referral programAtlas has ever been involved with,” says Ryan McConnell,Atlas Vice President of Corporate Marketing.“It provides a value-added benefit for AAA and for us…we’re excited about the prospects for new business.”Looking ahead, Bob sees potential for more partnershipsin the AAA universe, perhaps with other Show Your Card &Save® providers.“The companies who work with AAA are blue-chip firmsthat understand the importance and value of service,” saysBob. “They are excellent prospects for Atlas Van Lines.”Getting Real with Real EstateIn February, Atlas entered into a referral partnershipwith Real Living®, the nationwide network of realestate experts. As a preferred vendor in the company’s“Partners in Marketing” program, Atlas provides a formon the Real Living Intranet whereby Real Living’s brokersand agents can provide moving estimates and referralsas a service to their customers.The Real Living network of franchised real estatecompanies includes nearly 10,000 real estateprofessionals handling an estimated 200,000transactions a year.Atlas Amplifier • Summer 2011 41

Atlas WorldNews and InformationPresident’s ClubRelaxes inDiving and sport fishing. Zip line touring. Fresh grouperfor supper. The Atlas President’s Club savored some ofthe best Costa Rica has to offer over five days in March.As guests at the J.W. Marriott Guanacaste Resort & Spa,eight super-producers savored the fruits of membershipin The President’s Club for having booked $2.5 million inbusiness between July 1, 2009 and June 30, 2010.Sales Representative Steve Delane, Alexander’sMobility Services, has made every trip with ThePresident’s Club since it began in 2000. This year, he andhis wife joined a deep-sea fishing expedition. They sawDon Hill, Alexander’s Mobility Services (207), bring inan 8-ft. sailfish; Tom Philbin, Nelson Westerberg (1505),netted a 35 lb. grouper. A local restaurant prepared thegrouper for the hungry seafarers that evening.Steve says he always looks forward to the rest andrelaxation, but there’s something he likes even more.“One of the best aspects for me is the chance to meetand share ideas,” says Steve. “I appreciated having time tointeract with Jack; we had a great discussion about selling.My time in Costa Rica was not only enjoyable,but worthwhile.”Dennis Sorhagen, Crofutt & Smith (646), says everyPresident’s Club trip he’s attended has been wonderful.“Costa Rica was outstanding because of the facility,country, local people and, of course, my fellowconstituents,” says Dennis. “The weather was thesame every day–perfect.”In addition to a zip line tour, Dennis and his wifetook a trip on horseback to a volcanic mud spa,followed by a cold shower and immersion in a 106degree pool. “We loved it all–with the exceptionof the freezing cold shower.”Dennis especially liked the impromptumeeting called by Jack on the firstmorning. “It was thought-provokingand meaningful. Many creative ideaswere cultivated during the session,spurred on with Jack’s savvybusiness outlook.”“It was great to have our top salespeople together at one time,” saysAtlas President and COO Jack Griffin.“The opportunity to compare noteswas too good to pass up. I was delightedto be with such an outstanding group ofmotivated, creative people.”“Costa Rica wasoutstandingbecause of thefacility, country,local people and,of course, my fellowconstituents.” –Dennis Sorhagen, CEO, Croffut& Smith (646)Sales $2,500,000 or moreSales $1,000,000 to $2,499,9992010-2011 President’s Club WinnersSalesperson Agent1 Dennis Sorhagen Crofutt & Smith Moving & Storage2 Ken Niesner Specialty Moving Systems, Inc.3 James Cole, Jr. J. W. Cole & Sons, Inc.4 Steve Westerberg Nelson Westerberg5 Gary Louderback Ace World-Wide Moving & Storage Co.6 Fred Paxton III Paxton Van Lines, Inc.7 Steve Delane Alexander’s Mobility Services8 Thomas Philbin Nelson Westerberg9 Tim White Imlach Group10 Chris Wing Powell Relocation Group11 Keith Morse DMS Moving Systems, Inc.12 Michael Boone Lytle’s Transfer & Storage, Inc.13 Richard Meyer DMS Moving Systems, Inc.14 Wayne Curtis Comtrans Ltd.15 Greg Koehlinger Nelson Westerberg16 Ken Imlach Imlach Group17 Richard Clarke Ace Relocation Systems, Inc.18 Jennifor Acosta Ace World Wide Moving & Storage Co.19 John Dulin Alexander’s Mobility Services20 Jeanne Witcher Atlantic Relocation Systems21 Jay Maynard Walker Transfer, Inc.22 Eric Manfredi Weleski Transfer of Cleveland, Inc.23 Chris Lechner Alexander’s Mobility Services24 Carrie Corless Ace Relocation Systems, Inc.25 Julie Cibelli Nelson Westerberg26 Michael Donnelly Wayne Moving & Storage Company, Inc.27 Ronald Grove, Jr. Merchants Moving & Storage, Inc.28 Donna F. Gann Nelson Westerberg29 David Zerda Alaska Terminals, Inc.30 Mark Smith Avatar Relocation of NY Inc.31 Gail Holmer Nelson Westerberg32 Chet Grisso Alexander’s Mobility Services33 Bob Akers Nelson Westerberg34 Roger Sorhagen Crofutt & Smith Moving & Storage35 Jimmy Gemeinhardt Bean Moving & Storage, Inc.36 Larry Lammers Ace Relocation Systems, Inc.37 Denise Della-Dora Alexander’s Mobility Services38 Milton Perkins III Reads-Perkins Moving Systems, LLC39 Bruce Powers Ace World Wide Moving & Storage44 Atlas Amplifier • Summer 2011 Atlas Amplifier • Summer 2011 45

Atlas World46 Atlas Amplifier • Summer 2011 Atlas Associate Service MemberFarrell AllsupClayton MounceRoger Babbitt Kevin LacySteve BaileyWilliam B. BaileySue BallardKourtney WeldonEd BeanJessie BeanRichard Bland Elliot TimmsRick BrimleyDon AllredJennifer BrittJamey ParrishFrank BuddSteve BuddRoss BuischAndrew BuischBrenda BuischWesley L. Buisch Andrew BuischBrenda BuischRon Bowman Ronny BowmanRich BowmanJenny CarterMatthew SteinbergerDoris CashCharles WestJoel CohenAaron PierceKim CriniganMelissa RiegerFred FallaRyan DeCosteAdam DinetAdam Dinet, Jr.Nicole DykeJames L. ShadeRichard Elerick, Sr. Richard Elerick, Jr.Bob EwingEric AldenRobert J. Farrell Daniel FarrellMichael Fazio Robert SzeligowskiJason SzeligowskiBonnie FirstRaised Astacia AndersonJessica Gonzales Aulani MartinezJoseph GonzalesDaniel HaveyChristopher HaveyThomas W. Hoffa Keith W. HoffaJim HoughJeff HoughKelly Howard Wayne HowardElizabeth Iddings Thomas IddingsMary Johannes Kirk LinderJames Hobby IIIGina JonesRyan M. JonesPatrice JonesDawn LinkCecil “Buzz” Kelley David Michael KelleyPat KellyJustin CaseyRick KasterRaymond KasterJessica KasterNews and InformationKeep our service men andThe entire Atlas family wishes to express gratitude and appreciation to the courageous men and women who serve our country in the armedforces. In particular, we ask you to keep the following employees and members of our agent families in your thoughts and prayers.RelationshipSon-in-lawBrother-in-lawSonNieceSonNephewSon-in-lawCousinNephewBrotherSister-in-lawSonDaughter-in-lawNephewNephewSon-in-lawSonNephewNieceGrandsonSonBrotherSonNephewSonNephewNephewDaughterBrother-in-LawBrotherSonSonSonHusbandSonNephewStepsonSonDaughter-in-lawSonSonSonDaughter-in-lawAtlas Associate PositionVan Operator, Daze Transfer & Storage, Inc. (723)President, NMS Moving Systems, Inc. (1533)National Account Sales Manager, Nelson Westerberg (1517)Supervisor, Credit & Collections, HeadquartersVan Operator, Ace Transfer & Storage Co. (1406)Central Planner, Specialized Transportation Group, HeadquartersVice President & General Manager, Mountain States Moving & Storage Co., Inc. (1451)Agency Services, HeadquartersPresident, Myers Transfer & Storage Systems, Inc. (1450)Atlas Van Operator, Crofutt & Smith Moving & Storage (646)Atlas Van Operator, Crofutt & Smith Moving & Storage (646)General Manager, Lee Moving & Storage (1317)Office Manager, Daze Transfer & Storage, Inc. (723)Administrative Assistant, Bluff City Transfer & Storage Co., Inc. (440)Atlas Van Operator, Thomas Transfer & Storage Co., Inc. (2006)Operations Manager, Ace Relocation Systems, Inc. (64)President, Falla Cartage & Movers (8570)Atlas Van Operator, Lee Moving & Storage, Inc. (1317)Shipment Auditor, Rating & Distribution Services, HeadquartersAtlas Van Operator, Ace Relocation Systems, Inc. (25)Sr. Director, Government Business, HeadquartersWarehouse Manager, Ace Relocation Systems, Inc. (08)Van Operator, NMS Moving Systems, Inc. (1533)Administrative Assistant, Discover Moving & Storage, Inc. (539)Operations, Ace Relocation Systems, Inc. (75)Van Operator, Ace Relocation Systems (62)Warehouseman, Collins Brothers Moving Corp. (547)Residential Sales, Ace Relocation Systems, Inc. (66)Sales Coordinator, Guardian Storage, Inc. (1012)President, Capital Moving & Storage (562)Sales, Reads Moving Systems of Florida, Inc. (1724)Mail and Supply, HeadquartersVan Operator, Daze Transfer & Storage, Inc. (723)Atlas Van Operator, Poplar Bluff Transfer Co., Inc. (1624)Van Operator, Crofutt & Smith Moving & Storage (646)Operations Manager, Kaster Moving Co., Inc. (1240)women in your heart.Atlas AssociateJane M. KiserDan LammersDavid LedfordJim LundyAngie MattinglyChrista McCrawGail McDowellJack MierTammy MillerPatricia MirandaPam MoesnerFrank MorenoKim NiesnerCarole OvertonDavid O’BrienFrank Pina IIIBeverly RockholdBeverly RolphGinny RoyerTim RuddleTheresa RussellJohn ScottChris ShippLynn SkillmanRonald SmithRonnette SynovecJerry TallentKaren VandiverChristie A. WilletCindy & Barney WintBelynda WoodruffDebbie WrightRobert WrightService MemberKyle M. KiserChad BeaverMark LedfordJoe WeemsDustin MattinglyTom E. EvansTyler McDowellMatthew McDowellJack A. MierVirgil I. Ebrecht, Jr.Jose HerreraDavid BetzJason CarlisleJesse SellersTracy OttoMelissa RiegerBruce OvertonKevin O’BrienFrank Pina IVJared MountJoshua MountEric RolphJason RoyerJason HendrixJustin MayerSteven WashechekJustin ScottKristopher ScottNicolas MelloMatthew O’MalleyPhillip SmithGeoffrey SmithVenessa BeckKen LanningMichael VandiverJoseph E. WilletJesse WoodsEthan WoodsBarry WoodruffLacie BarelaLacie BarelaRelationshipSonBrother-in-LawBrotherNephewSonSon’s FatherNephewBrother-in-lawSonBrotherSon-in-LawNephewSon-in-lawSon-in-lawSisterGranddaughterSonSonSonSonSonSonSonSon-in-lawStepbrotherBrotherSonSonNephewNiece’s HusbandSonSonCousinSon-in-lawSonSonNephewNephewHusbandDaughterDaughterAtlas Associate PositionMoving Consultant, Atlantic Relocation System (1148)Sr. VP Operations, Ace Relocation Systems, Inc. (62)Safety Manager, Ace Transfer & Storage Co. (1406)Quality Assurance Manager, Powell Relocation Group (1657)Agency Dispatch/Canadian Coordinator, STG Group, HeadquartersCredit and Collections, HeadquartersSupervisor, Safety Department, HeadquartersVan Operator, Imlach Group (1130)A/R Senior Coordinator, HeadquartersCustomer Service Representative, Ace Relocation Systems, Inc. (62)Administrative Assistant, HeadquartersDispatch/Warehouse Manager, Ace Relocation Systems, Inc. (0066)President, Specialty Moving Systems, Inc. (1811)Log Coordinator, Safety Department, HeadquartersPresident, Affordable Transfer & Storage Company, Inc. (338)Van Operator, Collins Brothers Moving Company (547)Corporate Counselor, Home Moving & Storage (1111)Credit/Collection Analyst, HeadquartersCustomer Service Manager, Ace Transfer & Storage Co. (1406)Operations Manager, Read’s Moving Systems of Richmond, Inc. (1701)Bookkeeper, Roush Moving & Storage, Inc. (1773)Director, Region 1 RSG, HeadquartersOperations Manager, Ace Relocation Systems, Inc. (75)President, Discover Moving & Storage, Inc. (539)Van Operator, DMS Moving Systems, Inc. (800)Government Business Development, Ace Relocation Systems, Inc. (62)Operations Manager, Affordable Transfer & Storage Company, Inc. (338)Insurance Manager, Risk Management, HeadquartersMaintenance, HeadquartersFinancial Planning & Reporting (Cindy), Atlas Terminal (Barney),HeadquartersAccounting Department, Ace Transfer & Storage Co. (1406)Sales Coordinator, Atlantic Relocation Systems (1427)Sales, Atlantic Relocation Systems (1427)These names arethe individuals whohave been brought toour attention. Pleasee-mail any additionsto Linda Ellington atlinelli@atlasworldgroup.com.The Amplifier publishesthis show of appreciationin every issue.Atlas Amplifier • Summer 2011 47

News and InformationEmbracing a NewDuring December, employees of Nelson Westerberg(1505) wrapped their arms around the spirit of theseason by embracing the less fortunate. Rather thantrade gifts, they turned to the “adopt a family” outreachof Elk Grove Village Christmas. Two NW teams (oneeach at headquarters and at the agency) collectedmoney and went shopping. They fulfilled every wishfor two single-parent families: clothing and toys for thechildren and gift cards for mom. “We were fortunateto have the chance to help,” says Jennifer Hoffman,who took part in the agency effort. “It gave us agood feeling,” says Fran Nelson, who helped out atheadquarters. “I hope this becomes the new tradition,not just for us, but for companies everywhere.”Atlas Veterans, We Salute You!Atlas HQ Veterans took part in the inaugural VeteransParade in Evansville on November 13, 2010. The eventwas sponsored by River City Thunderbolt MilitaryVehicle Collectors Club of Evansville. Director ofCorporate Resources Paul Young coordinated theevent. These Atlas veterans came out despite the rain48 Atlas Amplifier • Summer 2011 Atlas WorldTraditionA heartfelt thank you card sent by a verythankful mother of three.and showed their patriotism from an Atlas flat bed. Inrecognition of veterans and in gratitude for their service,Atlas provides them with the day off.Atlas Veterans (from left): Randy Clark, Bob Roebling, MikeNeeley, Mike Bengert (non-veteran event volunteer), MikePage, Steve Watson, Mike Lawrence, Irv Petzold, Mike Cody,Craig Woodard.Moving Business Meets Show Business.Metro Residential is putting on a good show, withhelp from A-1 First Class-Viking Moving & Storage, Inc.(2123). The weekly television program, produced andaired in New York City, features segments on home,lifestyle, real estate and design. A-1 First Class-Vikinghandles the receiving, storage and transport of materialsto properties showcased in design makeovers.“We provide a complete moving and storagesolution,” says A-1 Operations Director Darin Laby.“From inventory in our warehouse, including a barcodeand photo record, to white glove delivery, we take careof everything.”The partnership began in early 2010, when interiordesigner and show co-host Cathy Hobbs contactedCompeting with San Diego’s exquisite weather can be a challenge.But when Alexander’s Mobility Services invited clients andpartners indoors in early January, it had little difficulty attractinga crowd. The occasion: an open house to showcase a new 53,000square-foot warehouse and office facility.Visitors got close-up views of Atlas SmartVaults® and hands-ondemonstrations of Alexander’s Web-based asset managementsystem. Good food and conversation rounded out the event,which included help from a special guest, Atlas President andCOO Jack Griffin.“We believe the size, quality and cleanliness of our facilitieshelp to represent who we are as an organization,” says GeneralManager David Frank. “It was a great opportunity for our peopleto meet with clients and show off our new ‘house’.”“Investing in infrastructure is key to our organization’s strategicgoals,” explains Alexander’s Mobility Services President Don Hill.“The growth of our business and service offerings in theSan Diego market require a facility that can accommodate whatwe are accomplishing.”A-1 First Class-Viking through a local design association.“It’s gratifying to be part of a quality show and goodpublicity,” says Darin. “Cathy and her crew are great folksto work with.”Alexander’s Open HouseNew San Diego FacilityMetro Residentialairs Sundays at11 a.m. on WPIX TV.Left to Right:Operations ManagerDavid Turner;Controller KarenKinney; Vice President,General ManagerDavid Frank.Alexander’s MobilityServices introducedcustomers to its newSan Diego facilitywith an open house inJanuary.Atlas Amplifier • Summer 2011 49

Atlas WorldNews and InformationPersonnel ChangesDarlene DuffDarlene Duff has been promoted to Director, National Accounts, with Avail ResourceManagement. Her responsibilities include supervising the team that providescustomer service to National Accounts, and building new business through existingrelationships with vendors and their referrals. “Darlene’s experience in AccountManagement and her attention to detail when working with customers make hera great fit for this new position,” says Avail Vice President Phil Wahl. “Now, Darlenewill have a greater opportunity to share her customer service skills with otherstaff members.”“If you keep doing what you are doing,you’ll get the same result you are getting.”Laura HattonLaura Hatton has been promoted to Vice President of International CommercialOperations for Atlas International, bringing 27 years of customer service experienceto the position.Laura joined Atlas in 2004 as Customer Service Manager for InternationalCommercial & GSA business. In 2008, she was named Director of InternationalCommercial Operations. In her new role, Laura oversees all international commercialand GSA business for Atlas International, Red Ball International and VanpacInternational. Her responsibilities include customer service, routing, pricing and rategeneration/quoting.“I’m excited about Laura stepping into the role of Vice President of Operations,”says Vice President General Manager Jim Gaw. “Laura’s strengths in customer serviceand quality improvement, plus her outstanding relationships with our supplychain partners, make her perfectly suited to continue the positive evolution ofour operations.”Todd RussellRon LabinTodd Russell has been named National Sales Manager for Smart Move. In this newlycreated position, Todd oversees the marketing of Smart Move to Atlas agencies andcustomers. His responsibilities include inside sales, joint sales with Atlas agents, pricingstrategies, the development of marketing materials, and direct customer interaction.Todd brings more than a decade of sales success to his new role, including experienceas President of Skyline Equipment Services in Evansville.“We are pleased to welcome Todd to our Smart Move team,” says Atlas Presidentand COO Jack Griffin. “His sales experience will be vital to the continued growth andproduct development of the Smart Move product line.”50 Atlas Amplifier • Summer 2011Better Service at the “C” LevelAtlas 2011 Sales TrainingThat’s one of several principles sales people encounterin Atlas’ 2011 sales training. The 2-day sessions, inconjunction with eight follow-up webinars, help salespeople boost performance with a professional edge.“The van line has traditionally done a good job atteaching product knowledge,” says Atlas President andCOO Jack Griffin. “This training builds skills that preparesales people for success at the “C” level–selling to chiefofficers and high-level decision-makers.”Jack says the decision to offer the training was theresult of a recommendation from the Best PracticesCouncil, an advisory board of senior managers fromthroughout the Atlas corporate and agency network.Atlas Director of Training Stephen Watson and VicePresident of Corporate Marketing Ryan McConnellhelped steer the curriculum selection, which arrivedat Sandler Training and its licensee ConquestTraining Systems.“We saw the Quick Start program as a good fit,offering proven results,” says Stephen. “It applies to CODsales, national accounts, business-to-business, and shortto-longsales cycles.”“We believe this is an efficient means to help Atlassales people become more productive and better servecustomers,” says Ryan. “As a marketer, I see the serviceaspect as extremely important.”Atlas tested the training program in Chicago duringDecember among a pilot group of 23 agency principalsand personnel. Since then, agency sales people haveattended sessions in Los Angeles (February) andBaltimore (March). Another session is scheduled forOctober in Denver.“No matter how many years you’ve had in thisbusiness and no matter how much exposure you’vehad in sales, you can’t go wrong by taking this training,”says COO Gregory Livingston, ABC Moving and Storage(0020). “I know you will take something home that willbe of great value to the future success of your business.”“It’s exciting,” says John Donovan, Ace World WideMoving (0024). “If you have an opportunity, I think youshould try it.”Register for the October 10-11 session onlinevia Atlas Academy: www.atlasacademy.comQuestions? Contact Stephen Watson:stewats@atlasworldgroup.com.Ron Labin, CRP, SGMS, has been appointed Vice President, Sales for CornerstoneRelocation. He is now responsible for the development and performance of salesstrategies and activities. He’ll provide strategic vision, manage the sales team, andevolve sales processes to achieve the company’s revenue objectives. Ron serve’son Mobility Magazine’s 2011 Editorial Advisory Board. In May, he will receive theMeritorious Service Award of Worldwide ERC at its National Relocation Conferencein Las Vegas.Atlas Amplifier • Summer 2011 51

Atlas WorldNews and InformationMaking theSeason Brightfor VeteransIn December, Atlas donated sweatshirts, coolers, umbrellas, andhats to the local chapter of Rolling Thunder. The group advocatesfor the cause of POWs and MIAs and is committed to helpingdisabled veterans. Randy Clark, Atlas IT, made the request tosupport a dinner at VFW post 1114. The merchandise couldn’thave been put to better use; approximately 20 homeless veteranswere the beneficiaries.In RemembranceJim Chase, 73, passed away December 9 in Kingman,Arizona. Jim was an Atlas PVO for more than 30 yearsbefore retiring in 1994.Greg Clay, 50, passed away January 29 in Edgewood,New Mexico, after a year-long battle with cancer.Greg was a PVO for Brouwer Relocation (0406) inSioux Falls, South Dakota.Ronald D. Grove, Sr., 74, passed away December16 in Boise, Idaho. Ron and his wife, Joan, purchasedMerchants Delivery in 1974. The following year theychanged the name to Merchants Moving & Storage, Inc.and joined the Atlas agency family.Shirley Hartley, 75, passed away on February 19 inCranston, RI. Shirley was formerly Vice President ofGeorge Arpin & Sons (0976).Alan C. Heilman, 71, died on March 2 in La Crosse,Wisconsin. Alan had owned and operated AndersonMoving and Storage, LLC since 1965.Jack E. “Waterfront Jack” Jepsen, 76, died January 22in Fort Pierce, Florida. Jack was owner of Jepsen Moving& Storage in LaGrange, Illinois (Atlas agency from 1965to 1993), and he served on the Atlas Board of Directorsfrom 1975 to 1987.Judy Ouellette, 71, passed away on January12 in Phoenix, Arizona. Judy had worked forDeerfield Moving & Storage (0770) in Phoenixfrom 1992 until retirement in 2008.Jim Patterson, 83, passed away on February28 in Evansville, Indiana. Jim worked at AtlasHQ for 35 years, retiring in 1994 as VicePresident of Customer Service.Bob Reagan, 63, passed away March 10.“Dispatch Bob,” as he was affectionatelyknown, had been the Western Planner for AceCentral Dispatch in San Diego since 1994.Elvie “Bob” Smith, Jr., 65, died onNovember 9 in Jefferson, Georgia. Elvie hadbeen part of the Atlas family for over 20 yearsand at the time of his passing was an operatorfor Nelson Westerberg (1523).Marilyne L. Vandiver, 68, passed away onJanuary 31 in Richland, Washington. Marilynewas the former owner of Ballard Storage andTransfer, an Atlas agency from 1982 to 2003.Mitch Simmons, 55, passed away onJanuary 16 in Tampa, FL. Mitch was aProfessional Van Operator for Bekins Moving& Storage (2501).Guardian Honored byF.C. TuckerF.C. Tucker presented Guardian Relocation (1032) withtwo awards at the real estate company’s 2010 awardsbanquet on March 3 in Indianapolis, Indiana. For thesecond consecutive year, Guardian received Top TwelveLife Member recognition for longstanding excellencein the Home-Link partner network. Guardian also tookhome the Best of Class Award. Sales Associate ChrisSmith accepted the awards on behalf of theAtlas agency.“All of us at Guardian Relocation are honored to receive these awards.It shows that what we do every day for each customer is the right wayof doing business.” – Chris Smith, Sales Associate, Guardian RelocationSales AssociateChris Smithaccepts the Bestof Class Award onbehalf of GuardianRelocationfrom ServiceCoordinatorValerie Hayes, F.C.Tucker Home-LinkDivision.52Atlas Amplifier • Summer 2011Atlas Amplifier • Summer 2011 53

TracksAtlas Service is AppreciatedTracksAtlas Service is AppreciatedRE: Lester & Michelle Bourne, Mark Macy,Frank Dambrosio & George RedmondMacy Movers (1364), Oakland, CADear Mark, I should have written this letter two weeks ago,but I have been immersed in trying to unpack and negotiatingmy way around Oakland, and its horrendous traffic. At last, Ihave a moment to tell you that Lester Bourne and his lovelywife, Michelle, were the best possible people we could havehad to transport us across the country.Lester and Michelle are excellent representatives forAtlas and Macy Movers. They were very courteous,personable, and professional. They packed what neededto be packed with an expertise that amazed me – and I havemoved many times in my life, so I am a reasonably competentjudge of packing. I think they are exceptional in theirconsideration and competence.On this end of the move, I know I need say little becauseyou were on the scene and know what a great help they wereto us (as was Macy Movers) when the house in Montereyfell through. I am still amazed at how a challenging personalsituation was swiftly resolved through the actions of Lesterand Michelle, and yourself. Suddenly we had a nice housein Oakland and our goods swiftly arrived to be unloadednot only by Lester but by you, Frank and George, who wereimpressive in their politeness and expertise.Moving is always a stressful experience, and even thoughI have moved about thirty-five times in my life, it has notbecome any easier. In fact, it has become more difficult.However, this recent upheaval in our life was greatly eased bythe kindness and competence of Lester, Michelle, you, and theother employees of Macy Movers.With sincere appreciation,Carol NickisherRE: Shaina PerreiraAce World Wide Moving & Storage (1547)Anaheim, CAMichael CrubaughAce World Wide Moving & Storage Co. (24)Milwaukee, WIButch Gudde & Johnny GillisYesterday we completed our relocation from Pennsylvania toIdaho Falls. Atlas Van Lines handled the move and from ourperspective, it was flawless.First, we appreciated your help organizing and arrangingthis very important activity in our lives. All the initial planningand scheduling went very well.Atlas was selected to make the move, and Shaina Perreirawas very helpful in meeting our scheduled dates, sendingus information, and generally making sure everything wasin alignment. The driver and helpers called in advance andarrived exactly when they said they would, ready to work.The driver was Mike from Milwaukee, WI. His helpers wereButch and Johnny. They were hard working, respectful andextremely professional during the entire event, culminatingwith delivery of our goods yesterday. I would like to extenda “very well done” to you, the Atlas team, and to Mike andhis co-workers. All aspects of the move could not have beenbetter. There was absolutely no damage to anything.Again, thank you so much.Paul and Carolyn YelaRE: Peter Sander, Powell Relocation Group (1657)Grand Rapids, MIJoseph Patrie, AMJ Campbell Van Lines (8884)North Bay, ONMy husband and I moved from IL this month and I wantedto take this opportunity to compliment two exceptionalmembers of your team, Peter Sander (our Move Coordinator)and Joseph Patrie (our driver). Both of them were extremelyhelpful, organized, professional and a huge part of ourrelocation being successful.Peter dealt with some unexpected challenges while wewere in the preliminary stages of planning our move, whichcould have derailed our plans completely had he not beencalm, accommodating and willing to go above and beyondto make the situation “work” seamlessly. His genuine concernimpressed us from the start. He did his job superbly.Joe was extremely punctual, efficient and personable,which set my husband and I at ease. Not only did he stop byour home early to give us some packing ‘tips’ (and leave someextra supplies!), he explained procedures clearly and concisely.Joe was a complete star while unloading our things quicklyand with extreme care.Peter and Joe are certainly two of the finest individualswe have had the pleasure of doing business with. They are acredit to your company, and most importantly, they were adefinite asset to us during our relocation!Thank you so much for making our move a stress free,pleasant experience!Sincerely,Elizabeth Anne Molnar & Malon EdwardsRE: Jack Schrader, Darren Paisley, Jason Zorad,Phil Wallace, Paul Paisley & Chris SailerCook’s Moving and Storage (399)I am writing to let you know how pleased I was withour move last week. The crew from Cook’s Moving andStorage was wonderful.There were some anxious phone calls from me andsome last minute scrambling regarding who would packour household and when they would arrive. We are sopleased that the crew came from Cook’s. From the momentJack and his two packers, Darren and Jason, arrived, theyput me at ease. Jack immediately did a walk-through of thehouse explaining the plan. He encouraged my questions andreassured me on many fronts. These three men got busyand by that afternoon, our house was a floor to ceiling mazeof packed and labeled boxes.On Thursday, they were hard at work well before 8:00a.m. The moving van with Phil, Paul and Chris arrived andI could see that they were committed to having us packedand loaded that day. All six of these guys worked non-stop.At about 1:20 p.m. they closed the doors to the van and werepulling away by 1:30.Having lived in Mammoth for over 25 years and thisbeing our first job-related move, there has been a great dealof anxiety for me and my family. We were very concernedabout having our personal belongings handled by strangers,but this crew alleviated much of the stress with this aspectof our transfer. They were professional, friendly, and efficient.They were also thoughtful and kind. They understood theemotions I was experiencing and they made this part of themove better than I could have imagined.I can only hope that the driver and crew that unload ourthings on the other end in Maine are as pleasant and efficientas this group from Cook’s. They have certainly made the startof this journey much easier for me.Sincerely,Betsy MitchellRE: Larry TerrellNorthlake Moving & Storage, Inc. (1535)Covington, LAHi Larry. I am happy to provide feedback on my movefrom LA to VA.First, you were wonderful to work with, and definitelythe factor that drove my choice of Atlas. I appreciated howstraight forward and responsive you were to all my questionsand concerns. I am sure it was a relatively small move in yourworld of business, but you made me feel like it was your mostimportant order of business that week.Cost-wise, Atlas was very competitive. I appreciatedthat you gave me a binding quote – which was significantlycheaper than your competitors because of the AAAvaluation benefit.My furniture all arrived safely and without any damage.Although I did not have contact with the crew that pickedup the load, I was very impressed with the crew that madethe delivery. They were professional and very helpful andrespectful of my property.All in all, I was very satisfied with my Atlas experience and Iwould definitely recommend you to my friends and family.Thanks again for making this move relatively easyand comfortable!Best,Deb JessupRE: Ms. Bobbi Burke, John Snyder& Dan SnyderDMS Moving Systems, Inc. (800), Canton, OHI am writing to you a bit late after our move but it is with thesame enthusiasm that we felt during the moving process!Our family had the great pleasure of having the movingteam of John and Dan Snyder from DMS Moving Systemshandle our cross country move.This would be our 3rd move in 4 years. We were notexcited about packing up again so soon. I can honestlysay that within 2 hours on that first day, John, Dan andthe crew had us convinced that this move was going tobe the best one yet.We learned that these guys worked together most ofthe time and had a routine that worked well. In preparing thehouse, they spent time placing protection on the carpets andfloors and covers on the corners of the walls. They all worked54 Atlas Amplifier • Summer 2011 Atlas Amplifier • Summer 2011 55

TracksRE: Robert CassaroErnie’s Van & Storage (905)Grass Valley, CARE: Jason EleazerAlexander’s Mobility Services (217)Nashville, TN56 Atlas Amplifier • Summer 2011Atlas Service is Appreciatedwith pride. After the end of the first day, we felt that we werebeing “cared for” by family.We are avid collectors of china, crystal and artwork. Mostof these things are very breakable. Every piece was handledwith great care. When we unpacked, there was not one chipor break that we saw or have discovered since.The performance of all of the team was outstanding.On the last day in New Jersey, they worked through a snowstorm, having to load the van on a very slippery ramp. Wenever heard a hint of complaint from any member of theteam about the weather. They knew what needed to bedone and it was done well.In summary, our expectations were exceeded beyondwhat we could hope for in a move. From the excellentcommunication from Bobbi in the office, to the ongoingupdates from John on the daily progress and the smiles on thefaces of the team every day, this move was very special. Youhave a tremendous asset in John and Dan Snyder. They are anextraordinary team of professionals that made a potentiallypainful experience very pleasant.Best Regards,Ingrid and Jeffery PolkinghorneA quick note to let you know how very pleased we were withthe move. The guys who did the packing were outstanding!Things went very quickly and smoothly and we could hardlybelieve how things were wrapped, handled and stored. Wethank you so much for rescheduling things for us. Robert dida great job. I have a friend who hopes to sell her house soonand I have highly recommended you. Only one problem…the boxes seem to have doubled in number since leavingPenn Valley.Thanks again, it is truly appreciated!Sandra and Al KoubaWe would like to express our sincere appreciation to ourrecent driver, Jason Eleazer, who helped us move from AL toGA. Jason was excellent and professional in every aspect. Hedisplayed a positive attitude and a caring nature throughoutthe time we spent with him. He was respectful to our family& our belongings. He also showed excellent leadership overthe crews that worked with him. Jason also took special careduring the unpack procedures and assisted me with dishes;that was above and beyond the call of duty. There are notenough words to thank him enough for all he did. Pleaseforward this letter to him so he will know how much histime, help, and caring heart was appreciated.Thanks!The Forehand FamilyBrad, Amy, Braden, Brantley & AlyssaRE: Fred Osterlund Thomas Transfer & StorageCo., Inc. (2006)Mountain View, CAMark Macy, Macy Movers, Inc. (1364)Oakland, CAI am writing to compliment the excellent service I receivedfrom members of your company. My family and I movedfrom San Francisco and used Atlas for our move. A friendrecommended Thomas Transfer and Storage. We gavethem a call and a very courteous Fred Osterlund came toour apartment to do an estimate. He continued to be theconsummate customer service representative and mademy wife and I feel at ease. He handled our many questionspromptly and with grace. He arranged our packing withThomas Transfer and coordinated our actual move withMacy Movers. The packers from Thomas Transfer werepolite and very hard working and did an outstanding job.The movers themselves showed up on time, were preparedand were led personally by the owner operator, Mark Macy.Mark stayed on top of all of the packing of the truck and didmore than his share of heavy lifting in addition to his excellentmanagement skills. He kept in contact with me throughouthis drive north and arrived on time. His crew of unloaders wasequally professional and easy to work with.I was very much impressed by the hardworking andprofessional efforts of Thomas Transfer and Macy Movers. Ihave recommended them to several friends and colleagues.One friend has subsequently used Macy Movers and had asimilarly excellent experience. I hope their excellent service canbe recognized in some way by Atlas. Please do not hesitate tocontact me if I can be of any help.Sincerely,Phil Moberg, a very satisfied customerRE: Sharon Samples-KoopNelson Westerberg of Texas (1511)Carrollton, TXKevin Ondechek, Mike Tallant & Felix OrtizNelson Westerberg (1523)I would have to give a 5+ on the service I received fromAtlas. The process started with Sharon Samples-Koopsetting everything up and communicating with us and theAtlas team. Kevin, Mike and Felix worked professionally,being aware how stressful it is to move across country withtwo young kids. When it came to loading our house, theyeliminated that stress.Over this moving process, I have had to deal with a lotof people from various companies, and it was amazing tome how many companies still don’t communicate timelyand friendly with their consumers. I would have to say yourcompany by far set themselves above anyone else in regardto your timely responses, professional employees, and friendlycustomer service. I will certainly communicate my thoughtsto PepsiCo, and if I ever move again or know someone that ismoving, you will be first on my recommendation list. Pleasemake sure all your employees understand how much theirfriendly attitudes and professional work ethic were appreciated!RegardsJoe Dean44 th Annual Forum on Moving AgendaApril 13th –15th, Chicago Marriott Downtown – Chicago, IllinoisWED.Apr. 136:30pmBoard bus for Briar Street Theatre7:25pmArrive at Briar Street Theatre8:00pm – 9:45pmBlue Man Group PerformanceThe Blue Man Group isknown for providing aone-of-a-kind theatricalexperience with musicand comedy.10:00pmBoard bus for HotelTHUR.Apr. 149:00am – 10:30amOpening General SessionCall to Order and WelcomePresiding:Glen DunkersonChairman & CEOAtlas World Group, Inc.Guest Speaker:Peggy SmithCEOWorldwide ERC10:30am – 10:45amBreak10:50am – 11:50am1st Session WorkshopsPVO PanelMatthew FerraraGarrison WynnRemarks:Jack GriffinPresident & COOAtlas World Group, Inc.CEO Peggy Smith is recognized as an innovativeleader and global strategist. Smith built a careerwith Microsoft that included managing aworld-class mobility center.THUR. cont.Apr. 1412:00pm – 1:45pmSecond General Session & LuncheonGuest Speaker:John StosselHost & CommentatorFox Business Network2:00pm – 3:00pm2nd Session of WorkshopsPVO PanelMatthew FerraraGarrison Wynn3:10pm – 4:10pm3rd Session of WorkshopsPVO PanelMatthew FerraraGarrison Wynn5:30pm – 6:45pmDinnerJohn Stossel gained fame as co-anchor of the ABCprimetime news magazine 20/20. Stossel frequentlyoffers his signature analysis on Fox News.7:00pm – 10:00pmReception & EntertainmentSpecial Entertainment:Dueling Pianos from Howl at the MoonFRI.Apr. 158:30am – 10:30amBreakfast & Closing General SessionGuest Speaker:Soledad O’BrienAnchor & SpecialCorrespondent CNNAs a journalist with CNN, Soledad O’Brien coversbreaking news from around the globe and providesanalysis as part of the network’s “Best Political Teamon Television.”

Atlas World GroupP.O. Box 509Evansville, IN 47703PRSRT STDU.S. PostagePAIDEvansville, IN 47708Permit No. 1352CalendarMay 201110-12 GSA Training Conference and Expo, San Diego Convention Center, San Diego, CA18-20 Worldwide ERC’s National Relocation Conference, Caesars Palace, Las Vegas, NV22-25 AAM Annual Meeting & Museum Expo, George R. Brown Convention Center, Houston, TX23 Victoria Day – Atlas Canada offices closed30 Memorial Day – All US offices closedJune 20119-11 The Great West Truck Show, Las Vegas Convention Center, Las Vegas, NV25 - 28 HCEA Annual Meeting, Wynn Las Vegas Hotel, Las Vegas, NV26-29 SHRM 63rd Annual Conference & Exposition – Las Vegas Convention Center, Las Vegas, NVJuly 20111 Canada Day – All Canada offices closed4 Independence Day – All US offices closed14 AWG Board of Directors Meeting, Titan Global Distribution, St. Louis, MOAugust 20111 Civic Holiday (Canada) – Canada offices closed15 Start of the 60 day October Inspection Period25-27 Great American Trucking Show, The Dallas Convention Center, Dallas, TX31 Federal Heavy Vehicle Tax DueSeptember 20115 Labor Day (US) – All US offices closed5 Labour Day (Canada) – Atlas Canada offices closed12-15 IAM 49th Annual Meeting, Denver, CO20 AWG Board of Directors Meeting, Evansville, IN21 AWG Annual Stockholders Meeting, Evansville, INOctober 201110 Thanksgiving Day (Canada) – Atlas Canada offices closed12 Atlas Canada Fall Board Meeting, Charlevoix, Quebec12-14 Worldwide ERC’s Global Workforce Symposium, Denver, CO12-15 Atlas Canada Annual Convention, Charlevoix, Quebec15 Vehicle Inspections Duewww.atlasworldgroup.com