Q2-2015-Social-Intelligence-Report

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SOCIAL IMPACTSocial Reaction to Corporate EventIn early July Reddit laid off a popular community manager andmoderators temporarily closed some popular areas of the site in protest.The community took up the issue.• Social mentions increased 3x its daily average immediately after the event• 58% of the social buzz related to sadness with another 23% expressingsurpriseThe CEO resigned one week later.ADOBE DIGITAL INDEX | The Social Intelligence Report – Q2 201516
ADOBE DIGITAL INDEXMethodologyBased on consumer data for 5,000+ brand sites during 2014 and 2015.• +500 billion Facebook post impressions• +525 billion Google and Yahoo! Bing ad impressions• +8 million social streaming app mentionsComposed of aggregated and anonymous data from visits to websites in multipleindustries and segments.Data captured via Adobe Marketing Cloud—Adobe Media Optimizer, Adobe Analytics and Adobe Social.Visit our website: adobe.ly/digitalindexRead our blog: adobe.ly/digitalindexFollow us: @adobeindex and @adobeprimetimeAsk a question or make a suggestion: digindex@adobe.comADOBE DIGITAL INDEX | The Social Intelligence Report – Q2 201517
Page 1 and 2: Social Intelligence ReportAdobe Dig
Page 3 and 4: Social media gets more marketing sa
Page 5 and 6: PAID SOCIALFacebook Ad CPCs and CTR
Page 7 and 8: PAID SOCIALFacebook and Google comp
Page 9: ORGANIC SOCIALSocial Interaction Ra
Page 12 and 13: OWNED SOCIALShare of Visits Referre
Page 15: OWNED SOCIALShare of Social Visits
Page 19: ADOBE DIGITAL INDEXGlossary• Clic

Q2-2015-Social-Intelligence-Report

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