Q2-2015-Social-Intelligence-Report

Social media gets more marketing savvySocial buzz, ads, and content can all be used as a way to reach and connect with individual consumers. Facebookcontinues to dominate the social realm, but each social site has a unique audience and benefit that can lead tomore loyal fans, brand awareness, and eventual revenue.TABLE OF CONTENTSConsumer Survey• Social Media Site UsagePaid Social• Facebook Ad CPC & CTR Growth• Facebook Paid Ad Clicks and ImpressionsGrowth• Comparison of Facebook and Google CTR’sEmerging Social• Social Streaming AppsOrganic Social• Social Interaction Rate by Industry• Social Interaction Rate by TypeOwned Social• Social Referred Visit Growth by Industry• Share of Visits Referred from Social• Social Referred Revenue Growth byDevice Type• Share of Social Visits Referred byPlatform• Revenue per Visit by ReferredADOBE DIGITAL INDEX | The Social Intelligence Report – Q2 20153