Q2-2015-Social-Intelligence-Report

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PAID SOCIALFacebook Paid Ad Clicks & Impressions GrowthImproved targeting and better ad selection has resulted in less clutterwhile maintaining engagement.Facebook appears to have been rewarded for being innovative andtaking risks.The Findings• Impressions, or ads served, has dropped by half since last year (-47%)• Total clicks are up 12% YoYADOBE DIGITAL INDEX | The Social Intelligence Report – Q2 20156
PAID SOCIALFacebook and Google comparison: Click thru ratesFacebooks radical approach produced very different metrics comparedto Google’s more incremental approach to display advertising.The Findings• Facebook CTR doubled YoY• Google display network (YouTube and other outlets) is up 24%• Adobe Survey:• U.S. consumers judge Facebook better than YouTube for serving ads ofgenuine interest (51% vs. 17%, respectively)• Regular Facebook users more likely to believe that personalization ishelpful.– “I don’t think ads should be personalized”: 25% among regular usersvs. 43% non or occasional users.ADOBE DIGITAL INDEX | The Social Intelligence Report – Q2 20157
Page 1 and 2: Social Intelligence ReportAdobe Dig
Page 3 and 4: Social media gets more marketing sa
Page 5: PAID SOCIALFacebook Ad CPCs and CTR
Page 9: ORGANIC SOCIALSocial Interaction Ra
Page 12 and 13: OWNED SOCIALShare of Visits Referre
Page 15 and 16: OWNED SOCIALShare of Social Visits
Page 17 and 18: ADOBE DIGITAL INDEXMethodologyBased
Page 19: ADOBE DIGITAL INDEXGlossary• Clic

Q2-2015-Social-Intelligence-Report

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