Q2-2015-Social-Intelligence-Report

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EMERGING SOCIALStreaming Video AppsLive streaming apps continue to grow within the social sphereproviding global access to live events.In a battle of the platforms, Periscope knocks out Meerkat in the firstround.The Findings:• Periscope has doubled its average daily mention count since addingAndroid availability in late May.• Mentions of Periscope and Meerkat increased by 3x the average during theMayweather v Pacquiao fight.• Total Periscope traffic over 6 million since launch on March 26 th , nearly 3times more than MeerkatADOBE DIGITAL INDEX | The Social Intelligence Report – Q2 20158
ORGANIC SOCIALSocial Interaction Rate by IndustryMarketers are still adapting to algorithm changes made by Facebook in2014 and early 2015.The Findings:• Interaction rates decreased YoY in major industries.• Retail remains the industry with the highest interaction rates followed bytravel.ADOBE DIGITAL INDEX | The Social Intelligence Report – Q2 20159
Page 1 and 2: Social Intelligence ReportAdobe Dig
Page 3 and 4: Social media gets more marketing sa
Page 5 and 6: PAID SOCIALFacebook Ad CPCs and CTR
Page 7: PAID SOCIALFacebook and Google comp
Page 12 and 13: OWNED SOCIALShare of Visits Referre
Page 15 and 16: OWNED SOCIALShare of Social Visits
Page 17 and 18: ADOBE DIGITAL INDEXMethodologyBased
Page 19: ADOBE DIGITAL INDEXGlossary• Clic

Q2-2015-Social-Intelligence-Report

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