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HCH August 6 2010 Legal - Chattanooga Bar Association

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2 Friday, <strong>August</strong> 6, <strong>2010</strong> HAMILTON COUNTY HERALD<br />

Difficult, unpredictable and challenging sport is a winner<br />

By M. Ernest Marshall<br />

Golf is a strange game, particularly,<br />

to those who don’t<br />

understand it. One must ask why<br />

so many people want so desperately<br />

to play the game as often as<br />

possible. With little thought, at<br />

least ten reasons emerge for this:<br />

1. Golf is a very difficult<br />

game.<br />

If it were easy, there would<br />

be little interest in it. While<br />

every other sport has its “natural”<br />

athletes – those born to<br />

excel by virtue of their physical<br />

attributes – there are no “natural”<br />

golfers.<br />

Everything about the golf<br />

swing is “unnatural.” Thus,<br />

everyone of every shape and size<br />

must learn the game and practice<br />

constantly in order to play well.<br />

On the other hand, since no one<br />

is born knowing how to play golf,<br />

your chance of being great at the<br />

game is as good as anybody else’s<br />

chance.<br />

That’s good news for peo-<br />

Did you know that there<br />

are new rules governing the fees<br />

and penalties that credit card<br />

companies can charge you? The<br />

provisions in the Credit Card<br />

Accountability Responsibility<br />

and Disclosure (CARD) Act of<br />

ple who don’t have the physical<br />

attributes of, say, a basketball or<br />

football player.<br />

2. Golf is unpredictable.<br />

No matter how badly you<br />

play today, you can play better<br />

– or worse – tomorrow.<br />

Performance is governed by so<br />

many variables. One must not<br />

ignore the fact that every course<br />

is different – demanding different<br />

golf skills and strategies. This<br />

is unlike other sports. Football,<br />

soccer, rugby, baseball and tennis<br />

are played on flat fields of a<br />

prescribed size. Every golf hole<br />

is different – different lengths,<br />

different elevations, different<br />

hazards. The course itself adds to<br />

the challenge – and, ultimately,<br />

the fun – of golf.<br />

3. In general, golf courses<br />

are beautiful, peaceful places<br />

to spend four to four and a half<br />

hours. They’re not places to<br />

bring your troubles. In fact, most<br />

people feel guilty about bringing<br />

their workplace ore relationship<br />

2009 should save consumers at<br />

least $10 billion a year, according<br />

to the Pew Foundation. The<br />

Tennessee Society of CPAs<br />

explains why the changes are<br />

important and offers some advice<br />

on dealing with credit cards.<br />

problems to golf courses, because<br />

they don’t want to mar the setting.<br />

Therefore, they develop a<br />

strong philosophic approach to<br />

golf and find ways to control<br />

their frustrations – or, at least,<br />

save them for another place and<br />

time.<br />

4. In golf, there is no perfect<br />

score.<br />

There is no score to which<br />

the golfer can aspire in order to<br />

claim that he or she has mastered<br />

the game. Lacking such a benchmark,<br />

golf is about improving.<br />

No matter how much the golfer<br />

improves his or her game – even<br />

if the golfer reaches the professional<br />

level – there is always<br />

room for improvement. That can<br />

be appealing, and even addictive,<br />

for perfectionists.<br />

5. Golf is a sport rich in<br />

history and full of tradition.<br />

The golfer who approaches<br />

the game seriously and philosophically<br />

will acquire a feeling<br />

that he or she has formed a bond<br />

A response to<br />

consumer concerns<br />

In recent years, many consumers<br />

have complained that it<br />

has become more and more difficult<br />

to understand how many<br />

credit card deals work, since<br />

companies sometimes seemed<br />

to raise their rates without<br />

notice or imposed surprise fees<br />

on bills paid even a few hours<br />

late. Consumers felt the contract<br />

terms were often not satisfactorily<br />

explained or were difficult to<br />

understand.<br />

New disclosures<br />

The new rules are intended<br />

to change all that. For example,<br />

with some exceptions, the<br />

terms that you agree to when<br />

you sign up for a card must stay<br />

in place for at least one year,<br />

and even promotional rates for<br />

new account holders must last a<br />

minimum of six months.<br />

Once the credit card company<br />

raises rates, it can only<br />

apply them to new charges for<br />

cardholders in good standing.<br />

Rates cannot be applied retroac-<br />

with everyone who has ever<br />

played the game. Every golfer<br />

shares the same struggles, defeats<br />

and joys. Being a golfer is, in a<br />

sense, like becoming a member<br />

of a tribe and gaining a sense of<br />

belonging.<br />

6. In golf, how one plays<br />

the game is the responsibility of<br />

the individual.<br />

Unlike team sports, there<br />

are no substitute players. The<br />

individual golfer must play every<br />

stroke without assistance. Even<br />

something as simple as seeking<br />

advice on club selection from<br />

another player is forbidden by<br />

the rules and carries with it a<br />

penalty. No one can interfere<br />

with the golfer’s play.<br />

With every shot, the golfer<br />

has an unimpeded opportunity<br />

to make a successful play or to<br />

botch it. Ultimately, that’s a<br />

good thing, because golfers feel<br />

empowered to make (hopefully)<br />

good decisions on their own.<br />

Every golfer is alone in the game,<br />

tively to existing balances, and<br />

your payments must be applied<br />

to your highest interest-rate balances<br />

first. In addition, payment<br />

due dates must be clearly indicated<br />

and consistent from month<br />

to month, and the bill must be<br />

sent at least 21 days before the<br />

payment deadline. Consumers<br />

will be told when they’re about<br />

to exceed their credit limit,<br />

enabling them to avoid overlimit<br />

fees.<br />

Knowing where you stand<br />

It should also be somewhat<br />

easier to understand your credit<br />

situation. Your monthly statement<br />

will now include information<br />

on how long it will take<br />

you to pay off your outstanding<br />

balance if you pay only the minimum<br />

due and how much you will<br />

pay in interest versus what you<br />

will pay if you pay off your debt<br />

in three years. These disclosures<br />

may be a valuable wake-up call<br />

for many consumers who don’t<br />

realize what their outstanding<br />

balances are costing them.<br />

Just say no<br />

When credit card compa-<br />

but being alone in golf is not a<br />

matter of loneliness. Every player<br />

is alone with his or her own<br />

thoughts and actions.<br />

There is no referee in golf.<br />

Each player is responsible for<br />

playing by the rules and monitoring<br />

his or her own mistakes.<br />

Players who adhere to the rules<br />

are considered to be honorable.<br />

Players who violate the rules,<br />

even when unobserved, are considered<br />

dishonorable and not<br />

worthy of the game.<br />

For these reasons, golf is a<br />

metaphor for life. How one plays<br />

golf is likely to be a reflection of<br />

how one lives his or her life. The<br />

question, then, isn’t so much<br />

why do people play golf. The<br />

question really is: why doesn’t<br />

everybody play the game?<br />

M. Ernest Marshall is a<br />

retired medical oncologist and<br />

author of Wintering Into Wis-<br />

dom (PathBinder Publisher). Visit<br />

his website at www.mernestmarshall.com.<br />

v<br />

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Miller & Martin has assembled<br />

a Financial Reform Act<br />

Task Force to keep the marketplace<br />

apprised of key issues surrounding<br />

the enactment of the<br />

Dodd-Frank Wall Street Reform<br />

and Consumer Protection Act.<br />

The multidisciplinary Task<br />

Force is comprised of attorneys<br />

from across the firm’s practice<br />

areas who are focused on analyzing<br />

this historic legislation<br />

and communicating the significant<br />

business implications for<br />

financial institutions and other<br />

companies nationwide that will<br />

surely arise out of the new law.<br />

“Financial institutions of<br />

all types and sizes and other<br />

businesses must prepare to adapt<br />

to this shift in U.S. banking,<br />

capital markets, insurance, corporate<br />

governance and consumer<br />

protection.<br />

This law and the implementing<br />

regulations that will<br />

follow will make fundamental<br />

changes in the operation of<br />

both depository and non-depository<br />

financial institutions,” said<br />

Wayne Hood, Of Counsel with<br />

the firm and co-leader of the<br />

Task Force with firm Member,<br />

Lance Bridgesmith.<br />

“We are drawing on strengths<br />

in many areas of the firm so that we<br />

can assess and quickly communicate<br />

the critical implications for<br />

our clients.”<br />

Miller & Martin’s Task<br />

nies are set to raise rates or<br />

impose a new fee, they must now<br />

ask customers in advance if they<br />

will accept the new terms or<br />

would like to cancel the account<br />

before those increases go into<br />

effect and pay off their balance<br />

at the old “lower” interest rates.<br />

In the past, some consumers only<br />

realized months later that their<br />

rates had been raised, but you<br />

can now opt out of any unattractive<br />

deals.<br />

Read your mail<br />

Even though the new law<br />

contains many consumer protections,<br />

it’s still important to<br />

be alert to changes in the contract<br />

terms that could cost you<br />

money. That should be easier<br />

to do, because your credit card<br />

company in most cases must now<br />

let you know 45 days in advance<br />

before it can raise its interest<br />

rates, charge you certain fees<br />

or implement other significant<br />

changes.<br />

Source: The Tennessee Society<br />

of CPAs v<br />

Miller & Martin rolls-out Financial<br />

Reform Act Task Force<br />

<strong>HCH</strong><br />

Hamilton County Herald<br />

University Tower<br />

651 East 4th Street, Suite 100<br />

<strong>Chattanooga</strong>, TN 37403<br />

The<br />

Hamilton County<br />

Herald<br />

is available for<br />

$15 a year.<br />

Call<br />

800-420-5103 now!<br />

Force draws from multiple practice<br />

groups, including general<br />

corporate, private equity, mergers<br />

and acquisitions, securities<br />

and financial institutions.<br />

The attorneys will be tracking<br />

various aspects of the law as<br />

the rulemaking process evolves,<br />

and the team will educate clients<br />

through alerts, webinars<br />

and seminars focused on specific<br />

areas of the legislation tailored<br />

to the interests of individual<br />

client groups.<br />

Task Force members include<br />

attorneys Alison Boyer, Lance<br />

Bridgesmith, Clint Cromwell,<br />

Katie Edge, Dan Elrod, Tyler<br />

Hand, Clif Henry, John Henry,<br />

Wayne Hood, Kevin Kennealy,<br />

Mike Marshall, Scott McGinness,<br />

Drew Oldham, Hugh Sharber,<br />

Beth Sims, Adam Smith and<br />

Sarah Tally.<br />

For more information about<br />

Miller & Martin’s Task Force or<br />

to view Title summaries, please<br />

visit http://www.millermartin.com/<br />

FinancialReformMonitor.htm.<br />

Source: Miller & Martin<br />

PLLC v

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