celebrating-poundbury-magazine

14// Celebrating Poundbury Celebrating Poundbury // 15Advertising featureOpeningtimesMon-Tue 08:30-17:00Wed-Friday 08:30-18:00Saturday 08:30-16:00Sunday 10:00-13:00Food Hall destinationThe concept isto source the bestlocal productsBrace of Butchers@braceofbutchersThe Brace of Butchers inQueen Mother Square isclose to its first full yearof trading and it’s clearthis renaissance in qualitybutchery continues togo from strength tostrength. Since the opening by JulianFellowes in mid-October 2014, they haveattracted a significant following withcustomers enjoying fresh local and wellpricedgroceries.The reaction within Poundbury, Dorchesterand the surrounding villages has been morethan what they expected and it’s clear thecounty town was missing a quality butcherand grocer. The concept is to source thebest local products from farmers, producersand fishermen that are known for qualityand farming standards and provide aservice to its customers that would beunrivalled by supermarkets.The business is managed under thewatchful eye of a dedicated team whichincludes the combined 34 years of experienceand skills of two of Dorset’s best butchers,Rob Owen and Ben Black aka the Brace ofButchers. Rob and Ben were scouted to runthe shop owing to their extensive knowledgeand experience, and clearly a significantgroup of loyal customers they have amassedover their individual careers of 17 years.The shop was designed to discard some ofthe more traditional butchery clichés andcreate a light and modern experiencewhere the product quality and customerservice is paramount.Once inside the shop you can’t help noticeone of the special features; a backdropbehind the butcher’s counter that gives thecustomers an opportunity to see through anear theatrical viewing window into the agingroom. This is something that you would notget elsewhere and is inspired by traditionalphotos of butchers hanging their meat onshow in years gone by.The Brace of Butchers concept has notstopped with just butchery and deli, as theowners are carefully building a Food Hallrange to support the increasing conveniencedrivensmall shopping trips that have beenadopted by many to reduce wastage from largeweekly shops.The BoB team are already adding newadditions during spring and summer withfresh fruit and vegetables, Jurassic Coastshellfish and extended hours for a ‘call andcollect’ service – just don't ask for Granvilleyet! Brace of Butchers is well and truly set tobecome a standout destination for Poundbury.15