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P E R S P E C T I V E S 1 5competitiveness is being challenged and thesehave to be immediately addressed or we willcontinue to lose out.”According to Parameswaran, there are severalniche areas in the New Economic Model thatcan help us get ahead, such as improvingthe trade-facilitation system, increase labourproductivity and also an enhanced publicsector delivery system. Additionally, otherkey services factor such as freight logistics,can be leveraged upon together with our goodtransport infrastructure.advanced delivery systems, knowledge andfinancing. Our logistics players, however,are disparate, fragmented and, in somecases, poorly regulated. It is vital that weunify them into an efficient and streamlinedlogistic chain that will be able to bring aboutnew levels of speed, efficiency and costefficiency.The service providers need to beupgraded, consolidated and supported withcontinuous training and education. Betterlogistics is crucial to business viability as faras the business and investment communityare concerned.”MOHD RADWAN ALAMICouncil Member 2009/10 & Chairman,Logistics CommitteeFederation of Malaysian ManufacturersThe Logistics IndustryParameswaran says that there is an urgent needto develop our logistic industry. He elaborates:“The current logistic chains in Singapore,Thailand and Indonesia are well equipped withMohd Radwan concurs and adds: “Thereis a need for a logistic service providerregistering board specifically tasked to lookcomprehensively at, and develop cohesivestandards for the whole logistic process flow.The board will be the registration authoritythat will also foster relationships within theGATEWAYA PUBLICATION OF PORT KLANG AUTHORITY

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