Journalism 2.0 - Knight Citizen News Network
Journalism 2.0 - Knight Citizen News Network
Journalism 2.0 - Knight Citizen News Network
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Chapter 3: Tools and Toys<br />
load it in a few seconds and your IT department will thank you for not clogging<br />
the server with several MBs of an attachment.<br />
Flash drives have a bright future, too. In September 2006, the USB Flash Drive<br />
Alliance announced it will endorse a new generation of “smart” drives that will<br />
allow users to run active programs from flash drives. So in addition to document<br />
and image storage, the new flash drives will have your Web browser with all your<br />
bookmarks, your instant messaging program with all your buddies, your games and<br />
more, all encrypted to keep it safe. So wherever you are in the world, you could<br />
use any computer and it would be just like using the one at your home or office.<br />
Mobile <strong>2.0</strong><br />
Now that you understand a little more about Web <strong>2.0</strong> — and you’re reading about<br />
<strong>Journalism</strong> <strong>2.0</strong> — it’s time to introduce Mobile <strong>2.0</strong>.<br />
The next generation of wireless connectivity to mobile phones will allow regular<br />
cell phones, smart phones, BlackBerries and other devices to connect to the<br />
Internet via a high-speed network. Data will transfer as much as 10 times faster,<br />
according to some reports, which will make video, music, games and e-mail convenient<br />
to anyone, anywhere.<br />
In effect, this is like going from a dial-up Internet connection to a high-speed<br />
hookup like the one you have at work.<br />
Even before the third generation (commonly referred to as 3G) saturates the market,<br />
mobile delivery is a great opportunity for local publishers and broadcasters.<br />
Calendar listings, sports scores, news and weather updates are all within the<br />
regular operation of most local news publishing operations. Delivering them to<br />
mobile phones and other portable devices is the next logical step.<br />
Look at the market: There are 200 million mobile phone users in the U.S. and<br />
70 percent are Web-enabled; 35 percent of those who have the Web option are<br />
“regular” users.<br />
• The Weather Channel has 4.8 million paying subscribers a month for its mobile<br />
service.<br />
• ABC/Disney has 2 million subscribers at $15 a month delivering ring tones,<br />
voice tones, wallpapers and video clips.<br />
36<br />
<strong>Journalism</strong> <strong>2.0</strong>: How to Survive and Thrive
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