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Journalism 2.0 - Knight Citizen News Network

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Chapter 3: Tools and Toys<br />

<strong>News</strong>papers such as the Roanoke Times in Virginia and the Naples Daily <strong>News</strong> in<br />

Florida began “vodcasting” in 2006. Each paper has built a studio for recording<br />

and producing video segments and each is making those shows available for<br />

download to an iPod or viewable on the Web site.<br />

National Public Radio, meanwhile, serves more than 6 million downloads of its<br />

podcasts each month.<br />

What does this mean for you? Every news organization is likely to try adding<br />

video to its mix very soon (if it hasn’t already). If you can be an early adopter<br />

and find a way to incorporate video into your beat or your specialty, you will have<br />

a leg up on the competition.<br />

‘Other’ wireless<br />

Some people actually still connect to the wireless Internet with a laptop computer.<br />

OK, that’s being too flip, since laptops are still the primary vehicle for people to<br />

use with the Internet, but when you see what’s happening with iPods and cell<br />

phones, it’s easy to forget.<br />

Hitting a coffee shop with your laptop and paying a few bucks to connect to the<br />

Internet is one of the most popular ways to work wirelessly these days. But that<br />

business model doesn’t look promising. Independent coffee shops, restaurants, car<br />

dealers, rock-climbing gyms and all sorts of other small businesses now offer free<br />

Wi-Fi access, too. And the field is only getting more crowded.<br />

• Many cities are working on municipal Wi-Fi systems to bring free wireless<br />

Internet access to a concentrated area like a downtown.<br />

• Special cards provided by the major cell phone companies insert into most laptops<br />

and allow wireless connection to the Internet from anywhere there’s cell<br />

phone coverage. Users pay for the card — usually less than $100 — then pay<br />

a monthly service fee for unlimited connectivity. A new service, called EV-DO,<br />

offers broadband-like speeds.<br />

• A company called Clearwire, founded by Craig McCaw, who built one of the first<br />

cell phone companies, is launching in several U.S. cities. It offers standard<br />

wireless service or a special modem-like device that can be plugged into a laptop<br />

or desktop computer for more reliable service at a higher speed. The idea<br />

is that you could pay for one service that would go with you anywhere, so<br />

Clearwire would be your provider at home, at the local coffee shop, or wherever.<br />

You would use this external modem to connect at home or take it into coffee<br />

38<br />

<strong>Journalism</strong> <strong>2.0</strong>: How to Survive and Thrive

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