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Career Fairs and Exhibitions<strong>The</strong> <strong>Institute</strong> continued with its on-going efforts toembark on a more aggressive marketing strategyto position the CPA and CFiA as the designatedchoice. In this respect, the <strong>Institute</strong> participates regularlyin career fairs and exhibitions across the country to promoteaccountancy as a career choice and in particular to creategreater awareness of the CPA Malaysia and CFiA qualification.For the months of July – August <strong>2008</strong>, the <strong>Institute</strong>participated in the following career fairs and exhibitions:Universiti Malaya Interaction Week<strong>The</strong> Accounting Club of Universiti Malaya organisedInteraction Week <strong>2008</strong> with the theme “Dream IgnitesPassion, Passion Creates Reality” from July 18–19, <strong>2008</strong>.<strong>The</strong> MICPA was a sponsor for the event and presented aCareer Talk to UM accounting students on Saturday, July19, <strong>2008</strong>. <strong>The</strong> talk was presented by Dr Veerinderjeet Singh,Council Member of MICPA. CPA Ambassadors, Mr TiowWei Sheng and Mr Lim Chu Guan also shared with thestudents their experiences as a CPA.Accountancy & Career Education Fair (ACEF) <strong>2008</strong><strong>The</strong> <strong>Malaysian</strong> <strong>Institute</strong> of Accountants (MIA) organisedthe Accountancy & Career Education Fair (ACEF) <strong>2008</strong> on July26 & 27, <strong>2008</strong> at the Sunway Pyramid Convention Centre.<strong>The</strong> MICPA participated in the fair as part of the accountancypavilion.IIUMInternational Islamic Universiti Malaysia - Exhibitionon Job Market and Career Week <strong>2008</strong><strong>The</strong> MICPA participated as an Exhibitor in the Exhibition onJob Market and Career Week <strong>2008</strong> held in conjunction withIIUM E-Fest <strong>2008</strong> from July 14-18, <strong>2008</strong> at the CulturalActivity Centre at IIUM. <strong>The</strong> objective was to increaseawareness and profile the CPA Malaysia qualification toIIUM students. Other exhibitors included professionalbodies, banking institutions and Government agencies.CPA firm HLB Ler Lum also shared the booth space withMICPA to undertake recruitment of students.ACEF <strong>2008</strong>Universiti Kebangsaan Malaysia – Accountancy Week <strong>2008</strong><strong>The</strong> MICPA participated as an Exhibitor in UKM’s AccountancyWeek <strong>2008</strong> with the theme “Profesion Perakaunan MenjulangKemerdekaan, Mengharungi Cabaran”, which was heldfrom August 13 – 20, <strong>2008</strong>. <strong>The</strong> MICPA was also a sponsorfor the event.UMUKMwww.micpa.com.myAugust <strong>2008</strong> | <strong>The</strong> <strong>Malaysian</strong> Accountant |23

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