2012 Convention & Building Products Expo - AIA Wisconsin

AIA Wisconsin 

2012 Convention & 

Building Products Expo 

May 2 & 3 

Monona Terrace - Madison, Wisconsin 

Convention Guide

Welcome! 

Welcome to the 81st Annual AIA Wisconsin Convention & 

Building Products Expo. 

Featuring a strong roster of keynote speakers and timely 

seminars, the Convention & Expo offers AIA members and 

allied professionals real opportunities to explore emerging 

design, practice, technology and environmental issues, as well as 

investigate the innovative products and services now available to 

the design and construction industry. 

The theme for this year’s Convention is FORWARD. 

It’s time to advance our profession and fi ne tune the practice of 

architecture to move FORWARD and better prepare ourselves for 

the future. 

Rooted in our collective history of profession and place, 

architects look to the future and explore opportunities to shape 

it. FORWARD has been the rallying cry in Wisconsin since 1851. 

For the Convention, we’ve engaged a brain-trust of national and 

local leaders to present innovative developments in technology, 

design and sustainability for building places that are both 

practical and inspirational. 

Fashioned to meet our practical and professional goals in this 

new economy, we’ve assembled an excellent and useful series of 

lectures, seminars and hands-on learning sessions plus a fi vestar 

exhibition of cutting-edge products and services for today’s 

design and construction industry. You will fi nd a jam-packed 

two-day program that takes on current challenges to the practice 

of architecture and offers practical solutions through inventive 

design, new technology and innovative practice management. 

Whether you are with a large fi rm, a single practitioner or 

somewhere in between, the 2012 AIA Wisconsin Convention and 

Building Products Expo provides many opportunities to advance 

your connections and re-fuel your passion for good design. Plus, 

you’ll learn about maximizing the best practices that increase 

profi tability and client satisfaction. 

On behalf of the AIA Wisconsin Board of Directors and 

Convention Committee, thank you for joining us. Let’s go 

FORWARD together. 

Tate Walker, AIA 

Chair 

AIA Wisconsin 2012 Convention Committee 

2 FORWARD 2012 AIA Wisconsin Convention & Building Products Expo 

Particulars 

Registration Badges 

Everyone attending the AIA Wisconsin Convention & Expo 

must register and have a name badge. Registration is available 

on Level 4 and Level 1 (during Expo hours). Entry into seminar 

rooms and the Expo Hall requires that attendees wear their name 

badges at all times and have them visible for easy viewing. 

Seminars 

Paid attendee registration includes your choice of seminars 

based on one-day or two-day registration. Seminar and keynote 

sessions are offered on a fi rst-come-fi rst seated basis. Selecting 

your preferred seminar when you registered does not obligate 

you to attend that particular seminar, nor does it reserve your 

seat. However, it does allow us to coordinate room sizes with the 

popularity of the events. 

Exhibit Periods 

The Exhibit Hall will be open to the public for the Building Products 

Expo at the following times: 

Wednesday 

3:00–7:00 p.m. 

Thursday: 

11:00 a.m.–2:00 p.m. 

A complete listing of exhibitors and a fl oorplan of the Exhibit 

Hall is included in this program. 

AIA/CES 

Reporting & Transcripts 

AIA members can earn valuable AIA/CES “learning unit hours” 

by participating in AIA Wisconsin Convention & Expo programs. 

AIA Wisconsin is a Registered Provider with the American 

Institute of Architects Continuing Education Systems (AIA/CES). 

Continuing education hours earned on completion of this program 

will be reported to AIA/CES for AIA members. Certifi cates 

of Completion for both AIA members and non-AIA members are 

available on request. 

Convention programs are registered with AIA/CES for continuing 

professional education. As such, they do not include content that 

may be deemed or construed to be an approval or endorsement 

by AIA of any material of construction or any method or manner 

of handling, using, distributing or dealing in any material or 

product. Questions related to specifi c materials, methods and 

services may be addressed at the conclusion of presentations. 

Attendees are required to fi ll out an AIA /CES Conference 

Attendance Form for Convention programs and an Expo 

Education Report Form to report participation in predetermined 

tracks of 15-minute sessions. Use black or dark blue ink only 

and sign the form at the bottom. The forms should be left at 

the registration counter or with AIA volunteers or staff at the 

Convention to be recorded on transcripts.

Monona Terrace 

Continuing Education Requirements 

The annual AIA member renewal requirement is 18 Learning 

Unit Hours (LUs), of which at least 12 hours must address health, 

safety and welfare topics. Of the 12 HSW LUs, at least 4 LUs 

must address sustainable design topics. 

Fulfi lling AIA/CES requirements enables members to also satisfy 

state licensing requirements for most states, including Wisconsin. 

Industry Networking 

Exchanging knowledge and building professional relationships 

is priceless. AIA Wisconsin hosts the Building Products Expo for 

design and construction industry leaders to network, learn and 

advance their professional carreers. 

Expo Policy—No Suitcasing 

AIA Wisconsin thanks the companies and organizations that 

support its members by exhibiting in the Expo. It is the policy 

of AIA Wisconsin that attendees other than exhibitors may not 

distribute product and service information or otherwise solicit 

business in the Expo and other public places at the Convention. 

Attendees observed violating this policy will be asked to leave 

the premises. Please contact AIA Wisconsin staff or a Convention 

Committee member if you have any questions. Thank you for 

your consideration and compliance. 

WAF Raffle 

Support The Wisconsin Architects Foundation and try your 

luck at winning great prizes as part of the WAF Raffl e. Prize 

information and tickets are available in the Exhibit Hall. 

Map: Level 4 

Seminar Rooms 

AIA Wisconsin Registration Desk 

Photos 

Photos will be taken at the AIA Wisconsin Convention & 

Building Products Expo. These may appear in promotional 

materials—online and in print. 

Door Prizes 

Be sure to tour the entire Expo . . . a number of exhibitors are 

sponsoring special door prize drawings. 

Book Signings � 

Several speakers at the AIA Wisconsin Convention have 

books available. Book sales and signings are indicated in the 

program with book symbols. These will be conducted in the AIA 

Knowledge Bar in the Expo. 

AIA Repositioning 

Initiative Interviews 

“Repositioning Architects and the AIA” is a new national 

initiative to explore the perceptions, beliefs, attitudes, needs and 

value of architects. The initiative involves seeking the opinions 

of members, clients and others. At the conclusion of this process, 

the AIA hopes to embark on a comprehensive plan to advance 

the position of architects and bolster the national dialogue about 

the central role that architecture plays in our everyday lives. Jane 

Kolleeny, who has been retained by the AIA to collect and share 

information about the initiative, will be scheduling interviews at 

the AIA Knowledge Bar in the Expo. 

FORWARD 2012 AIA Wisconsin Convention & Building Products Expo 3

Executive Committee 

Henry A. 

Kosarzycki, AIA 

President 

Jody 

Andres, AIA 

Secretary/Treasurer 

David G. 

Peterson, AIA 

Vice President 

Thomas 

Hirsch, FAIA 

Past President 

Board of Directors 

Jody D. Andres, AIA, Neenah 

Daniel D. Bayer, Assoc. AIA, Greenville 

Heather Cook Elliott, AIA, Milwaukee 

Daryl J. Dean, AIA, Rhinelander 

Melissa M. Destree, AIA, Madison 

Gregory A. Douglas, AIA, Green Bay 

Matthew S. Edwards, AIA, Milwaukee 

Janine M. Glaeser, AIA, Monona 

Gregory A. Granlund, AIA, Eau Claire 

Thomas Hirsch, FAIA, Madison 

Henry A. Kosarzycki, AIA, Greendale 

Caroline Kruis, Oostburg 

Erica Lee, Assoc. AIA, Milwaukee 

Paul F. Martzke, AIA, Green Bay 

Ron McCrea, Madison 

James G. Otto, AIA, Hubertus 

Jason T. Pelletier, AIA, Madison 

David G. Peterson, AIA, Eau Claire 

Mark A. Piquette, AIA, Weston 

Kurt G. Schroeder, AIA, La Crosse 

Melissa Schulteis, Milwaukee 

Chad M. Ulman, AIA, Appleton 

Abby V. Vogen Horn, Port Washington 

AIA Regional Directors 

Thomas R. Cox, AIA, Appleton 

Mark Swenson, FAIA, Minneapolis 

Regional Associate Director 

Devin J. Little, Assoc. AIA, Madison 

Staff 

William M. Babcock, Hon. AIA, Executive Director 

Mary K. Orella, Administration Manager 

Tracy A. Drinkwater, Administrative Assistant 

Brenda K. Taylor, Assoc. AIA, Communications Manager 


AIA Wisconsin Past Presidents 

Joseph H. Flad, FAIA, 1958-59 

John J. Brust, AIA, 1960 

Francis J. Rose, AIA, 1961-62 

Allen J. Strang, FAIA, 1963 

Leonard H. Reinke, FAIA, 1964 

Mark A. Pfaller, FAIA, 1965 

Joseph G. Durrant, FAIA, 1966 

John P. Jacoby, FAIA, 1967 

Lawrence E. Bray, AIA, 1968 

Robert L. Yarbro, AIA, 1969 

Sheldon Segel, AIA, 1970 

Nathaniel W. Sample, FAIA, 1971 

George A. D. Schuett, FAIA, 1972 

Douglas H. Smith, AIA, 1973 

Richard E. Gustafson, AIA, 1974 

Richard C. Shutter, AIA, 1975 

Richard P. Blake, FAIA, 1976 

Wayne E. Spangler, FAIA, 1977 

David E. Lawson, FAIA, 1978 

John B. Hipp, AIA, 1979 

Noble E. Rose, AIA, 1980 

Walter E. Zoller, AIA, 1981 

Brian F. Larson, AIA, 1982 

Glenn Johnson, AIA, 1983 

Frederick E. Zimmermann, AIA, 1984 

Harry A. Schroeder, AIA, 1985 

James W. Miller, FAIA, 1986 

Robert D. Cooper, AIA, 1987 

H. James Gabriel, AIA, 1988 

Dennis L. Olson, AIA, 1989 

Jay A. McLean, AIA, 1990 

Richard W. Eschner, AIA, 1991 

Roger D. Roslansky, AIA, 1992 

Ross T. Potter, AIA, 1993 

Lisa L. Kennedy, AIA, 1994 

Kevin J. Connolly, AIA, 1995 

Horst W. Lobe, AIA, 1996 

A. James Gersich, AIA, 1997 

John G. Horky, AIA, 1998 

Daniel J. Roarty, AIA, 1999 

Robert E. Shipley, AIA, 2000 

Allyson D. Nemec, AIA, 2001 

Gary A. Gust, AIA, 2002 

Thomas R. Cox, AIA, 2003 

Michael P. Eberle, AIA, 2004 

Cherie K. Claussen, 2005 

Colin H. Klos, AIA, 2006 

Martin Sell, AIA, 2007 

Wm. Lee Connellee, AIA, 2008 

Josh O. Johnson, AIA 2009 

James G. Otto, AIA, 2010 

Thomas Hirsch, FAIA, 2011

8:00 – 9:30 a.m. AIA Wisconsin & WAF Annual Meetings 

Robert Ivy, FAIA 

Ballroom 

9:45 – 11:15 a.m. Professional Development Seminars 

Design: “Operating at the Edges” 

Brad Tomecek, AIA, + Christopher Herr, AIA 

Lecture Hall 

Practice: “New Forms of Practice” 

Thomas Fisher, Assoc. AIA 

Hall of Ideas E & F 

Forward: “Designs on the Future” 

David Zach 

Hall of Ideas H & I 

Collaboration: “Social Media & Your Firm” 

Kary Beck + Brian Lee 

Hall of Ideas G & J 

Sponsored by SMPS - Wisconsin 

11:30 – 1:00 p.m. Awards Luncheon 

“The Power of Design” | Robert Ivy, FAIA 

Ballroom 

1:15 – 2:45 p.m. The Boldt Company Keynote Address 

“Forward – Unique Challenges & Innovation” 

Monica Ponce de Leon 

Lecture Hall 

Spotlight Seminar 

“Risk Drivers” | Presented by Holmes Murphy 


3:00 – 7:00 p.m. Building Products Expo 

Level One - Exhibit Hall 

Expo Education + Emerging Professionals Workshop + Reception 

7:00 – 8:30 p.m. AIA Wisconsin Design Awards Presentation 

Keynote Address 

“The Value of Design Thinking” 


Lecture Hall 

Schedule 

Wednesday, May 2 


Program 


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Convention Registration 

7:30 a.m. – 7:00 p.m. 

The AIA Wisconsin registration counter on Level 4 is open between 7:30 a.m. – 2:30 p.m. The AIA Wisconsin 

registration desk in the Lakeside Commons on Level 1 is open until 7:00 p.m. 

Annual Meetings 

8:00 – 9:30 a.m. 

Ballroom 

Enjoy a continental breakfast as you join leaders of the Wisconsin Architects Foundation and AIA Wisconsin 

for updates on current initiatives and our continuing Centennial Celebration – a century of supporting members, 

strengthening the profession and driving positive change through the power of design. The agenda includes an 

opportunity to recognize individuals for their distinguished service to the profession of architecture. Featured 

Speaker: Robert Ivy, FAIA, executive vice president /CEO of the American Institute of Architects, will report 

on initiatives under way to support members, advance the profession and improve our communities. 

Professional Development Seminars I 

9:45 – 11:15 a.m. 

Select from four concurrent seminar sessions. 

Design: Operating at the Edges | Brad Tomecek, AIA + Christopher Herr, AIA 

Lecture Hall 

“Operating at the Edges” is a tour of projects that explore the boundaries of tangible architecture led by Brad 

Tomecek, AIA, and Christopher Herr, AIA, principals at Studio H:T in Boulder, Colorado. This presentation, 

a series of built and unbuilt projects, exposes a trajectory of investigation of unconventional methods of 

construction and situationally responsive form-making and space-making, underpinned by an effort to create 

responsible buildings. A mix of frustrations and victories lie in the wake of the work. The presentation of 

projects provides a basis for commentary on architectural products and practices as well as speculation on what 

comes next in the fi eld. During this seminar, Herr and Tomecek will revisit the importance of “re”-search; ask 

questions to explore the status quo and expose alternative solutions; give an overview of a series of off-site 

manufacturing strategies, including modular, eco-panel, sips and shipping containers and discuss the potential 

green benefi ts from these strategies as well as demystify the jurisdictional challenges with prefabricated systems. 

(S1A: 1.5 LU/HSW hrs.) 

Practice: New Forms of Practice | Thomas Fisher, Assoc. AIA 


Service design, experience design, geo-design, public-interest design – these and other forms of practice 

have begun to emerge as options for architects and the graduates of architecture programs. These also offer 

new types of services architectural fi rms can offer clients and communities. Thomas Fisher, Assoc. AIA, 

Dean of the College of Design at the University of Minnesota, will discuss these new forms of practice 

and reasons why they have arisen. Those attending this session will be able to describe the new types of 

services that have emerged, recognize the key features of these new forms of practice, and the diverse clientneeds 

these new forms of practice address, and comprehend the next steps they can take to pursue these 

opportunities and the skills needed to do so. 

(S1B: 1.5 LU hrs.) 

6 FORWARD 2012 AIA Wisconsin Convention & Building Products Expo

Forward: Designs on the Future | David Zach 


In a time when too many people are saying everything is changing, are there some things which should never 

change? Futurist David Zach will challenge us to not simply think about the future of architecture and design, 

but to think back and to think broad. Will competition come not from the usual expected answer of China, 

but from citizens of various virtual worlds, where annoying regulations such as “gravity” could be eliminated 

from the designs of where more and more people will work and play? Will BIM and the even more looming 

Super BIM automate architectural design – or will it automate architects? What is it about architects that can 

never, ever be automated? (If you can’t answer that question – are you really an architect?) And, fi nally, as 

one seasoned architect told Zach at the 2011 AIA Convention in New Orleans, “Architects are losing their 

cool.” So, are they? Are they too much measurement and regulation and not enough artistry and design and 

passion? Plan to join the discussion on how we will protect, defend and promote the “coolness” of architecture 

in the years to come? (S1C: 1.5 LU hrs.) 

Collaboration: Social Media & Your Firm | Brian Lee & Kary Beck 


Whether you and your fi rm are fully engaged in social media or are just beginning to dip your toes into the 

shallow end, this program will teach you how to swim with the pros. It will begin with a discussion of how 

to become current, measure your success and be safe. It will progress through how social media can position 

your fi rm for greater project pursuit success while positioning your team as thought leaders in their areas of 

expertise. Issues related to client-contracted social media efforts, project-specifi c social media communications, 

and controversial public relations efforts that go viral will be covered. Attendees will learn the basics of social 

media, how to use it and why use it and be able to incorporate social media into the marketing plans and 

communication efforts of companies big and small. Presenters Brian Lee, president of Revelation PR, and 

Kary Beck, corporate communications at Mead & Hunt, will discuss how to measure the success of social 

media efforts – in particular as they relate to business development, brand positioning, and industry/service 

leadership – and to address client and project communication needs related to social media outlets. This seminar 

session is sponsored by SMPS - Wisconsin. (S1D: 1.5 LU hrs.) 

Awards Luncheon 

11:30 a.m. – 1:00 p.m. 

Ballroom 

Program 


Gather with your friends, renew old acquaintances over lunch and celebrate the presentation of the 2012 AIA 

Wisconsin Golden Award to Thomas Cox, AIA. The AIA Wisconsin Golden Award is the highest honor that 

can be bestowed on a member architect. The award recognizes an individual architect who has performed most 

distinguished leadership and service to AIA Wisconsin over an extended period of time and by such leadership 

advanced the cause of the profession and provided inspiration to his/her fellow practitioners. 

Our featured speaker – Robert Ivy, FAIA, former editor of Architectural Record magazine and current EVP/ 

CEO of the American Institute of Architects – will explore the power of design and why architects and 

architecture matter. 


Program 


The Boldt Company Keynote Address 

Forward – Unique Challenges & Innovation 

Monica Ponce de Leon 

1:15 – 2:45 p.m. 

Lecture Hall 

In her featured keynote address, Monica Ponce de Leon will illustrate how architects can identify the unique 

challenges of each project to push forward transformational design solutions. The founding partner of MPdL 

Studio, Ponce de Leon is internationally recognized for innovation and excellence in design. Using examples 

from her work on projects ranging from furniture to architecture and urban design to infrastructure, the 

presentation will outline the design process established by her fi rm that seizes the peculiarities of a site, 

unique program requirements and cultural specifi city as catalysts to encourage invention, sustainable design 

and transformation. An award-winning architect, Ponce de Leon currently is Dean of the Taubman College of 

Architecture and Urban Planning at the University of Michigan. (K1A: 1.5 LU/HSW hrs.) 

This keynote address is made possible by the underwriting support of The Boldt Company. 


Risk Drivers: Understanding the Dynamics of Risk in the A/E Industry 

1:15 – 2:45 p.m. 


This exhibitor-sponsored professional development seminar will be presented by Holmes Murphy & Associates. 

The seminar reveals the nature of risk and examines how economic trends impact design professionals. Learn the 

defi nition of risk in the context of the design sector and examine some of the challenges for designers. Presenters 

Paula Dixon and Reid Just will utilize historical data and claims to bring real case studies to the discussion 

(V1A: 1.5 LU hrs.) 


3:00 – 7:00 p.m. 

Exhibit Hall 

Renew connections with friends and colleagues as you celebrate the grand opening of this year’s Building 

Products Expo. The Expo is your opportunity to fi nd answers to all of your questions from representatives of 

the region’s leading manufacturers and suppliers of design and construction industry products and services. 

This is your chance to gather valuable product information, speak to company reps and enjoy visiting with 

friends, sampling hors d’oeuvres, winning door prizes and viewing displays of various awards and student 

work. Reception sponsors include AIA Contract Documents. Everyone is invited to explore this extraordinary 

Expo of the latest building products and services. 

AIA Wisconsin members will be able to earn AIA/CES learning unit hours by completing one of several 

predefi ned “Expo Education” tracks. Each Expo Education track contains at least four 15-minute sessions. 

These Expo Education programs include sessions sponsored by exhibitors that are AIA/CES registered providers 

as well as sessions offered by AIA Wisconsin. Exhibitor-sponsored Expo Education session address 

BIM implementation and increasing productivity with technology. AIA Wisconsin sessions in the “AIA/CES 

Corner” will focus on emerging professionals by reviewing the new Intern Development Program (IDP) requirements 

and on the new state mandatory continuing education requirements for architects. If you attended 

the Annual Meeting and Awards Luncheon, you can earn AIA/CES credit for the presentations on Institute 

initiatives and the power of design by also reporting your participation in at least two other qualifying Expo 

Education sessions. See schedule of Expo Education sessions and Expo Education Report Form for details. 

This year’s “Emerging Professionals Workshop” will be presented by State IDP Coordinator Russell LaFrombois, 

AIA, in four separate 15-minute Expo Education sessions. Presented in the AIA/CES Corner, the four 

workshop sessions will address recently implemented IDP 2.0 requirements related to experience categories, 

experience settings, electronic experience verifi cation reporting (e-EVR) system, and rollover issues. There 

will be an opportunity for questions following each session. 

Please plan to stop by the “AIA Knowledge Bar” in the center of the Expo if you have questions, comments 

or suggestions about AIA Wisconsin programs, services, events and initiatives. The Knowledge Bar will be 


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staffed by members of the AIA Wisconsin Board of Directors, offi cers of the four local AIA Chapters, members 

of AIA Wisconsin committees and other AIA leaders. In addition, several speakers will be available to 

sign their books. Members of the Board of Directors of the Wisconsin Architects Foundation also will have 

information on the “WAF Raffl e” to support architectural education. And that’s not all . . . as a consultant 

will be scheduling interviews to gather opinions and perceptions from you and other members as part of an 

exciting new national “Repositioning Architects and the AIA” initiative. 

You’ll want to schedule enough time to tour the entire Expo and participate in all of the special events and 

activities. 

Keynote Address 

The Value of Design Thinking 


College of Design | University of Minnesota 

2012 AIA Wisconsin Design Awards Presentation 

7:00 – 9:00 p.m. 

Lecture Hall 

Celebrate excellence in architecture by participating in the presentation of the 2012 AIA Wisconsin Design 

Awards. This year’s award presentation will be preceded by a special keynote presentation on “The Value 

of Design Thinking” by Thomas Fisher, Assoc. AIA, Dean of the College of Design at the University of 

Minnesota. 

Based on an article published in the Design Observer/Places, Fisher will explain why design thinking has 

become one of the most valuable skills architects and designers have to offer and why the design of buildings 

will become only one of several outcomes of the work of architects in the future. By participating in 

this keynote session, you will be able to explain why architecture and design have begun to parallel the path 

that law took in the 20th century and what that means for practice, recognize the historical and conceptual 

reasons for the emergence of design thinking as a key value-generating activity in the global economy, 

understand why other disciplines have begun to turn to design in order to address the complex problems 

they must now deal with, and identify how design thinking can help us address many of the challenges and 

paradoxes that we face in creating a better future for ourselves. 

Immediately following the keynote address, the Design Awards Committee will present the 2012 AIA 

Wisconsin Design Awards to the architects, owners and contractors responsible for the building projects 

selected to receive Honor Awards and Merit Awards. Join the celebration of design excellence and enjoy a 

special presentation on each award-winning project. (K2A: 1 LU/HSW hr.) 

2012 AIA Wisconsin 

Design Award Entries 

http://bit.ly/2012AIAW-DA 

Program 



Speakers 


Kary Beck, corporate communications with Mead & Hunt, has 

30 years of marketing, public relations and communications 

experience. In her current role, she facilitates the development 

of the annual report, business plan and strategic plan. She 

is responsible for corporate marketing and media relations 

plus the company website, Twitter and LinkedIn sites. Over 

her career Kary has led the development of several branding 

efforts including the research and analytics. She created 

marketing campaigns that included surveys, direct mail, e-blasts, 

telemarketing, personal visit scripts, presentation portfolio, 

interactive event websites and editorial and paid print, radio and 

television coverage. 

Thomas Fisher, Assoc. AIA, is a professor and Dean of the 

College of Design at the University of Minnesota. Educated at 

Cornell University in architecture and Case Western Reserve 

University in intellectual history, he previously served as the 

regional preservation offi cer at the Western Reserve Historical 

Society in Cleveland, historical architect of the Connecticut State 

Historical Commission, and editorial director of Progressive 

Architecture magazine. He has lectured or juried at over 40 

schools and 60 professional societies, and has published 35 book 

chapters or introductions and over 250 articles. He has written 

six books - In the Scheme of Things, Alternative Thinking on the 

Practice of Architecture; Salmela Architect; Lake/Flato Buildings 

and Landscapes; Architectural Design and Ethics: Tools for 

Survival; Ethics for Architects; and The Invisible Element of 

Place, The Architecture of David Salmela. 

Christopher Herr, AIA, LEED AP, is a founding partner of 

Studio H:T. After receiving a degree in French horn performance 

from the San Francisco Conservatory of Music. His interest in 

acoustics led him to receive a Masters of Architecture degree 

with an acoustics emphasis from the University of Florida. Herr 

worked in a local Boulder offi ce until launching Studio H:T in 

2003. He currently teaches at the University of Colorado and 

performs in the Longmont Symphony. He has just completed 

a performance hall renovation at the local university and was 

named a 2011 AIA National Young Architect. 

Robert Ivy, FAIA, is the executive vice president/chief 

executive offi cer of the American Institute of Architects (AIA). 

A greatly recognized fi gure in the architectural profession, 

Ivy was the editor in chief of Architectural Record, a position 

he held since 1996. He was the vice president and editorial 

director for McGraw-Hill Construction responsible for the 

effi cient management of a large editorial organization as well 

as the editorial quality of a family of publications in design and 

construction. Ivy was a principal with Ivy Architects and the 

managing partner with Dean/Dale, Dean and Ivy for nearly 14 

years before moving to corporate executive positions. He is a 

recipient of the Crane Award in 2009, the American Business 

Media’s top award for lifetime contributions to business media. 

In 2010, he was recognized as Master Architect by Alpha Rho 

Chi, an architectural fraternity, for communicating the value of 

design to a new generation. 


Brian Lee, APR, is the president and founder of Revelation PR, 

Advertising & Social Media. He has been in the fi eld for more 

than a decade, previously serving as the communications director 

at another agency. In addition, Brian worked in sports PR and at 

the Wisconsin State Journal, UW Health and Wisconsin Public 

Television. InBusiness Magazine named Brian to its “40 Under 

40” list in 2012. He serves as president of both the PR group 

(Public Relations Society of America) and advertising group 

(Ad 2 Madison). He also was president of the governing board 

for WSUM-FM and treasurer of the national executive board 

for Ad 2. Brian graduated from UW-Madison with a degree in 

journalism and major in strategic communications. 

Monica Ponce de Leon was appointed Dean and Eliel Saarinen 

Collegiate Professor of Architecture and Urban Planning at 

University of Michigan Taubman College of Architecture and 

Urban Planning in 2008. In 1991, she co-founded Offi ce dA 

and has recently launched her own design practice. Dean Ponce 

de Leon received a Bachelor of Architecture degree from the 

University of Miami and a Master of Architecture in Urban 

Design degree from the Harvard Graduate School of Design. 

She joined the Harvard Graduate School of Design faculty in 

1996. She also has held teaching appointments at Northeastern 

University, Southern California Institute of Architecture, Rhode 

Island School of Design and Georgia Institute of Technology 

among others. She has received honors from the Architectural 

League of New York, the American Academy of Arts and Letters, 

Smithsonian Institution’s Cooper- Hewitt National Design 

Museum, and United States Artists. Her practice has received 

over 60 design awards, including an AIA Institute Honor Award 

for Architecture for the Macallen Building in 2010. 

Brad Tomecek, AIA, LEED AP, is a founding partner of 

Studio H:T. He graduated from the University of Florida with a 

Bachelor of Design and a Masters of Architecture. He worked in 

smaller award-winning fi rms in both Florida and Colorado before 

launching the studio. Currently, Tomecek combines practice 

with teaching at the University of Colorado. His unique mix of 

projects includes a prefab LEED-H residence, an off-the-grid 

shipping container home and an imported German eco-panel 

home. He recently received a 2012 AIA National Young Architect 

Award. His work with Studio H:T has led to the AIA Colorado 

Innovative Practice Honor Award. 

David Zach is a professionally trained futurist, having earned 

a master’s degree in Studies of the Future from the University 

of Houston-Clear Lake. Dave has worked with over 1400 

associations, corporations and colleges offering insights on the 

personal and professional impact of strategic trends. He taught 

Future Studies in the School of Education at the University 

of Wisconsin-Milwaukee and is on the Board of Directors of 

the American Institute of Architects and on the Board of the 

American Chesterton Society. Past activities include: Wisconsin 

Small Business Development Center Advisory Council, 

AIA Wisconsin Board, Future Milwaukee Advisory Board, 

Community Advisory Board for NPR station WUWM, board 

member of eInnovate, member of the downtown Rotary Club of 

Milwaukee, and chairman of the Goals for Greater Milwaukee 

2000 Education Committee.

8:00 – 9:15 a.m. WMA Awards Breakfast 

Ballroom A & B 

9:30 – 11:00 a.m. Professional Development Seminars 

Design: “Architecture Opposition/Composition” 

Anne Fougeron, FAIA 

Lecture Hall 

Practice: “Negotiation Power & Leverage” 

Ava Abramowitz, Esq., Hon. AIA 


Sponsored by MasterGraphics, Inc. 

Forward: “Presentation Skills – Self Ideas Plans” 

David Zach 


Interior Perspectives: “ADA Standards” 

Arvid Osterberg 


Sponsored by IIDA of Wisconsin 

Schedule 

Thursday, May 3 

11:00 – 2:00 p.m. Building Products Expo 

Level One - Expo Hall 

Expo Education + Future Fellows of Wisconsin + Lunch 

2:00 – 3:30 p.m. Immel Construction Keynote Address 

“Building Practice” 

Josh Shelton, AIA, + Dan Maginn, FAIA 

Lecture Hall 


“BIM Best Practices” | Presented by Graphisoft 


3:45 – 5:15 p.m. Professional Development Seminars 

Design: “Award-Winning Wisconsin Architecture” 

Moderated Panel 

Lecture Hall 

Sponsored by Ken Saiki Design 

Practice: “Contracts & Assertive Practice” 

Ava Abramowitz, Esq., Hon. AIA 


Sponsored by Wisconsin Architects Foundation 

Sustainability: “Forward with the IGCC” 

Henry Kosarzycki, AIA 



Program 


� 

� 

Convention Registration 

7:30 a.m. – 4:00 p.m. 

The AIA Wisconsin registration counter on Level 4 is open for individuals who are pre-registered. The registration 

desk in the Lakeside Commons on Level 1 is your source for information on the Expo and other 

special events. 

“Excellence in Masonry” Awards Breakfast 

8:00 – 9:15 a.m. 

Ballroom 

This annual awards breakfast, sponsored by the Wisconsin Masonry Alliance, will feature the presentation 

of this year’s WMA “Excellence in Masonry” awards. Plan to attend not only for the hearty breakfast and 

awards, but also for a valuable continuing education program “Masonry Design, Function and Aesthetics,” 

presented by Pat Conway, AIA, of the International Masonry Institute. 

(V2A: 1.0 LU/HSW hrs.) 

Professional Development Seminars II 

9:30 – 11:00 a.m. 

Select from three concurrent seminar sessions. 

Design: Architecture Opposition/Composition | Anne Fougeron, FAIA 

Lecture Hall 

Anne Fougeron, FAIA, founder and principal of Fougeron Architecture in San Francisco, is recognized for 

her bold modernist designs that span projects with a wide range of scale and budget – from single-family 

residences to affordable multifamily housing and from commercial and civic projects to health care facilities. 

She works at the intersection of confl icting forces: old and new, public and private, rough and refi ned, and 

urban and natural beauty. In this seminar, Fougeron will discuss her fi rm’s latest projects, featured in a recently 

published monograph, to demonstrate how architecture can help reconcile the natural and the human-made in 

innovative ways. Her presentation will illustrate how simple and cost effective sustainable strategies involving 

natural lighting and ventilation can make all buildings better for both the environment and the end user, 

architecture and structure can be fully integrated for the design of safe and innovative buildings, and the commitment 

to design excellence for all building types can contribute to equitable design for diverse groups and 

better architecture for everyone. The seminar will reveal the tension that animates her architecture, inspiring 

a humane modernism that investigates cultural oppositions. (S2A: 1.5 LU/HSW hrs.) 

Practice: Negotiation Power & Leverage | Ava Abramowitz, Esq., Hon. AIA 


If you’re interested in understanding the difference between leverage and power and how you can overcome 

the fear of negotiations by utilizing principled or “interest-based” negotiation techniques, then this practice 

seminar is for you. In this session you will learn how to develop a Best Alternative To a Negotiated Agreement 

(BATNA) and the three components for building trust with your client. You will also discover the “presteps” to 

principled negotiations, the importance of focusing on the interests of the project and the value of developing 

options for mutual gain. As Abramowitz explains, “Negotiation at its essence is just another form of creative 

design. And, as you’re an architect, it should be your cup of tea.” An attorney and skilled negotiator, Ava 

Abramowitz is the author of “The Architect’s Essentials of Negotiation,” a comprehensive guide to negotiation 

principles, tools and techniques for architects. She previously served as the deputy general counsel for the AIA 

and as the fi rst public member on the Board of Directors of the National Council of Architectural Registration 

Boards. This seminar is sponsored by MasterGraphics, Inc. (S2B: 1.5 LU hrs.) 


Join Colleages in the 

Expo for Lunch, 

Learn about Product 

and Service Solutions 

and Make Connections! 

Forward: Presentation Skills – Self Ideas Plans | David Zach 


As an architect (or future architect), the ability to speak before an audience is one of the most valuable skills 

you can bring to the job. Yet, studies show that more people are more afraid of speaking in public than they 

fear death. Futurist David Zach will lead a discussion about Self, Ideas and Plans. From how to shake hands, 

how to dress, and what manners and styles will help establish authority and credibility in front of a room. 

Discover how to set up a room so the full attention of the audience is on your content and not on, “So why 

doesn’t somebody fi x the lights?” Learn what tools you can use to organize and expand your knowledge of 

your topic. Slide deck design will be explored, as well as some resources that you can use to develop and 

polish your own speaking style. (S2C: 1.5 LU hrs.) 

Interior Perspectives: ADA Standards | Arvid Osterberg 


Professor Arvid Osterberg will review accessibility and safety issues related to building design, interior design 

and site design for residential, publicly-owned and commercial properties. He will provide an overview 

of “accessibility” requirements for sites, buildings, exterior spaces and interior spaces. New accessibility 

requirements (and modifi ed requirements) in the 2010 Americans with Disability Act Standards for Accessible 

Design (ADASAD) will be reviewed. Recommendations that go beyond minimum requirements to greater serve 

the needs of all people, regardless of ability level, will also be highlighted. Osterberg is a licensed architect 

and professor of architecture at Iowa State University, where he teaches and conducts research in the areas 

of safety, accessibility, historic preservation and design. This seminar is sponsored by the IIDA Wisconsin 

Chapter. (S2D: 1.5 LU/HSW hrs.) 


11:00 a.m. – 2:00 p.m. 

Exhibit Hall 

Product & Service Displays + Expo Education + Future Fellows of Wisconsin + Lunch 

Program 


Explore the displays in the Exhibit Hall, meet vendor representatives and collect valuable information on 

products and services that you can put to good use on all of your projects. This Expo session features a “walking 

lunch” along with the latest details on innovative products and research. Invite your friends and clients to 

join you for lunch at Monona Terrace. Lunch is FREE for registered attendees thanks to the support of the 

companies and organizations participating in the Building Products Expo. 

AIA Wisconsin members will be able to earn AIA/CES learning unit hours by completing one of several 

predefi ned “Expo Education” tracks. Each Expo Education track contains at least four 15-minute sessions. 

These Expo Education programs include sessions sponsored by exhibitors that are AIA/CES registered providers 

as well as sessions offered by AIA Wisconsin. Exhibitor-sponsored Expo Education session address 

BIM implementation and increasing productivity with technology. AIA Wisconsin sessions in the “AIA/CES 

Corner” will focus on demystifying the nomination process for Fellow ship and on the new state mandatory 

continuing education requirements for architects. If you registered and attended the Annual Meeting and 

Awards Luncheon on Wednesday, you can earn AIA/CES credit for the presentations on Institute initiatives 

and the power of design by also reporting your participation in at least two other qualifying Expo Education 

sessions. See schedule of Expo Education sessions and Expo Education Report Form for details. 

This year’s “Future Fellows of Wisconsin Workshop” will be presented by Fellowship Committee Co-Chair 

James Shields, FAIA, in two separate 15-minute Expo Education sessions. Presented in the AIA/CES Corner, 

the two workshop sessions will provide an overview of the AIA College of Fellows and review the process 

for submitting nominations. There will be an opportunity for questions following each session. 

Please plan to stop by the “AIA Knowledge Bar” in the center of the Expo if you have questions, comments 

or suggestions about AIA Wisconsin programs, services, events and initiatives. The Knowledge Bar will be 

staffed by members of the AIA Wisconsin Board of Directors, offi cers of the four local AIA Chapters, members 

of AIA Wisconsin committees and other AIA leaders. In addition, several speakers will be available to 

sign their books. Members of the Board of Directors of the Wisconsin Architects Foundation also will have 

information the “WAF Raffl e” to support architectural education. And that’s not all . . . as a consultant will be 

scheduling interviews to gather opinions and perceptions from you and other members as part of an exciting 

new national “Repositioning Architects and the AIA” initiative. 

You’ll want to schedule enough time to tour the entire Expo and participate in all of the special events and 

activities. 


Program 


Immel Construction Keynote Address 

Building Practice 

Josh Shelton, AIA + Dan Maginn, FAIA 

el dorado inc 

2:00 – 3:30 p.m. 

Lecture Hall 

In this featured keynote address, Josh Shelton, AIA, and Dan Maginn, FAIA, principals with the award-winning 

fi rm el dorado, inc., in Kansas City, will introduce the fi rm and its eclectic design practice that involves working 

on a wide range of projects. Their presentation will examine diversifi cation of practice and its critical importance 

during challenging economic conditions. Using examples to illustrate leveraging design as a community-based 

resource, they will outline how grassroots community involvement can be a viable source of networking and 

business development. Shelton and Maginn also will explore the roots of el dorado’s fabrication practice and 

describe the fi rm’s current transition to an architect-led design-build practice. They will demonstrate a direct 

connection between a “hands-on approach” to architecture and a comprehensive strategy for practicing. The 

keynote address will include specifi c case studies and project scenarios that illustrate the fi rm’s approach to 

project delivery and explain the mechanics and benefi ts of an architect-led design-build delivery method. 

(K3A: 1.5 LU/HSW hrs.) 

This keynote address is made possible by the underwriting support of Immel Construction. 


Best Practices: How to Increase Effi ciency in an Architectural Practice using BIM 

Technology 

2:00 – 3:30 p.m. 


This exhibitor-sponsored professional development seminar will be presented by Graphisoft. Through an 

innovative collaborative BIM process, architects, engineers, builders and owners have the ability to explore a 

project’s key physical and functional characteristics digitally – before it’s built. Presenter Monte Chapin will 

discuss how using coordinated data-rich information models allow all members of a project team to contribute 

to its success through improved accuracy, less waste and the ability to make informed decisions earlier in the 

process. (V3A: 1.5 LU hrs.) 


� 

Professional Development Seminars III 

3:45 – 5:15 p.m. 

Select from three concurrent seminar sessions. 

Program 


Design: Award-Winning Wisconsin Architecture | Panel Discussion 

Lecture Hall 

Carrying on the tradition of featuring a seminar presentation by a Wisconsin fi rm, this year’s session will 

expand on the concept. Architects involved in projects selected to receive 2012 AIA Wisconsin Design 

Awards have been invited to participate in a panel discussion on excellence in architectural design. With the 

assistance of Convention committee member, Jon Sandeman, AIA, panel members will have the opportunity 

to describe key aspects of their award-winning design solutions as well as to explore common threads and 

different approaches to achieving unique program needs and specifi c project goals. The interactive seminar 

also will encourage audience participation with an opportunity to ask questions about the projects. In the end, 

everyone will have a better understanding of the key ingredients and award-winning recipes for successful 

projects from the perspective of Wisconsin architects working on several different types of projects. This 

seminar is sponsored by Ken Saiki Design, Inc. (S3A: 1.5 LU/HSW hrs.) 

Practice: Contracts & Assertive Practice | Ava Abramowitz, Esq., Hon. AIA 


In her morning seminar, Ava Abramowitz outlined key concepts for managing projects as an assertive 

practitioner. This seminar session will apply a similar approach and address contracts in terms of architecture 

and assertive practice. It will be a totally different experience than the law and practice class you took back in 

architecture school. After briefl y setting the stage by reviewing the “standard of care,” the seminar will focus 

on the purposes of design and construction contracts and how they can be used to serve you, the owner and 

the project. Abramowitz will describe four key concepts – exposure, capability, responsibility and power – 

that architects need to understand to effectively evaluate contracts. If you’re interested in learning more about 

negotiating as an assertive practitioner – as an architect who believes that you can design your practice as 

effectively as you can design a building – then this seminar is designed for you. Formerly the deputy general 

counsel of the AIA and a vice president with Schinnerer, Abramowitz is an attorney, skilled negotiator and the 

author of “The Architect’s Essentials of Negotiation.” This seminar is sponsored by the Wisconsin Architects 

Foundation. (S3B: 1.5 LU hrs.) 

Sustainability: Forward with the IgCC | Henry Kosarzycki, AIA 


The International Green Construction Code (IgCC) is the comprehensive document positioned to serve as a 

powerful tool for establishing the minimum performance criteria that will defi ne sustainable buildings. This 

model overlay code reduces the energy use and carbon footprint of new and existing commercial buildings while 

minimizing the adverse impact of building construction and operations on the environment. In this seminar, 

Henry Kosarzycki, 2012 AIA Wisconsin President and a national leader in code development, will outline the 

scope and intent of the IgCC, how jurisdictions can address local priorities through customization, and how the 

code will help lead sustainable design. By participating in this session, you will be able to recognize the meaning 

and intent of sustainable design and construction of buildings, navigate the International Green Construction 

Code, explain the process of legislative adoption that changes the code document to enforceable administrative 

rule, and describe the impact that use and operation of a building has on the sustainability model post occupancy. 

(S3C: 1.5 LU/HSW/SD hrs.) 


Speakers 


Ava J. Abramowitz, Esq., Hon. AIA, lectures nationwide on 

negotiation, risk management and assertive practice. She teaches 

negotiations at George Washington University Law School and 

Catholic University's School of Architecture and Planning, and serves 

as a mediator in the federal courts in Washington, D.C. Formerly AIA 

deputy general counsel, she is a senior fellow of the Design Futures 

Council and a founding fellow of the American College of Construction 

Lawyers. She is currently the public member on the Board of Directors 

of the National Council of Architectural Registration Boards. 

Pat Conway, AIA, is the Wisconsin Director at the International 

Masonry Institute and a registered architect in Wisconsin with expertise 

in masonry rain screen walls, air barriers, movement joints, fl ashing, job 

site troubleshooting, and contemporary masonry wall detailing. He has a 

B.S. in architecture from the University of Minnesota. 

Anne Fougeron, FAIA, is principal of Fougeron Architecture in San 

Francisco. Born of French parents and raised in Paris and New York, 

she credits her bicultural upbringing as the source of her aesthetic 

values, which combine a respect for historic precedent with an interest 

in melding old and new. After earning a bachelor of arts degree in 

architectural history at Wellesley College and a master of architecture 

degree at the University of California, Berkeley, she worked for San 

Francisco architect and urban designer Daniel Solomon for three years, 

an experience that informed her awareness of the interplay between 

buildings and the urban environment. In 1986 she founded Fougeron 

Architecture and went on to design award-winning private- and publicsector 

projects in a decidedly modernist vocabulary. Fougeron has 

taught architectural design to undergraduate and graduate students at the 

California College of the Arts in San Francisco and the University of 

California, Berkeley, where she served as the Howard Friedman Visiting 

Professor of Professional Practice in the Department of Architecture. 

Henry Kosarzycki, AIA, is an architect and health care surveyor 

with the Wisconsin Department of Health Services (DHS). Prior to 

joining the DHS, he served as a program manager for the Division 

of Safety & Buildings in the Wisconsin Department of Commerce, 

providing code training as well as serving as a liaison to all municipal 

building departments throughout the state. He also has worked for a 

major construction company, a large architectural fi rm and the City 

of Milwaukee. Kosarzycki currently serves as the 2012 President of 

AIA Wisconsin. He is a former chair of the national AIA Codes and 

Standards Committee. He has participated on several AIA Sustainable 

Design Assessment Teams. He recently represented the AIA as a 

member of the International Green Construction Code administrative 

and building performance workgroup, actively participating in the 

process of creating a new code that comprehensively addresses 

sustainable design and construction. A member of the International Code 

Council, he served on the International Building Code Council and the 

major jurisdictions committee and represented the State of Wisconsin on 

the Ad Hoc Committee on Health Care. 


Dan Maginn, FAIA, is a principal with el dorado and has been with the 

fi rm since 1996. He serves on the Board of Directors for the Charlotte 

Street Foundation in Kansas City and the Board of Advisors for the 

Tulane University School of Architecture. Maginn has expertise in 

leading complex projects in all fi ve of the fi rm’s studios. He is adept 

at high performance sustainable design, and his projects are known for 

their simple, functional detailing. He has served as principal in charge 

on the following projects: Vehicle Impound Facility, PULSE (Public 

Art Collaboration with James Woodfi ll), Willoughby Design Barn, Spay 

Neuter Kansas City and Lozoff Residence. He received his Bachelor 

of Architecture and Master of Architecture from Tulane University. He 

writes about architecture for various magazines including Dwell and 

GOOD. 

Arvid Osterberg is a licensed architect and professor of architecture 

at Iowa State University, where he teaches and conducts research in the 

areas of safety, accessibility, historic preservation and design. Professor 

Osterberg also consults on safety and accessibility issues, conducts 

building assessments, and serves as an expert witness for attorneys. 

His book, “Access for Everyone,” 3rd edition, is a user-friendly guide 

on accessibility and design that is recognized throughout the United 

States by planning and design professionals, building code offi cials and 

educators. 

Josh Shelton, AIA, is a principal with el dorado. He has been with el 

dorado since 1999 and became a principal in 2002. He is chair of the 

steering committee for Art thru Architecture. Shelton serves as a board 

member for the Spencer Museum of Art in Lawrence, board president 

for the Arts Council Johnson County and commissioner for the Johnson 

County Public Art Commission. He also teaches as a studio instructor 

at the University of Kansas School of Architecture, Design, and 

Planning. He received a Bachelor of Architecture from the University of 

Tennessee in 1995. Josh has expertise in all fi ve of el dorado’s studios, 

and has served as principal in charge on the following key projects: Cox 

Communication Facility, Hodgdon Gunpowder Facility, National Center 

for Drug Free Sport, FLEX and Unitarian Fellowship of Lawrence. 

David Zach is one of the few professionally trained futurists on this 

planet, having earned a master’s degree in Studies of the Future from 

the University of Houston-Clear Lake. Dave has worked with over 1400 

associations, corporations and colleges offering insights on the personal 

and professional impact of strategic trends. He reads a lot – and he 

reads a lot more about the past than he does about the future. He knows 

that change is vital but it's also overrated and in this time of tumultuous 

change, it's far more important that we fi nd the things that don't change 

and shouldn't change. Tradition and change are really choices, and 

we are only prepared to choose wisely when we look far and wide 

for causes, implications and lasting value. Dave has worked with 

Northwestern Mutual and Johnson Controls in the roles of environmental 

scanning and strategic planning. He taught Future Studies in the School 

of Education at the University of Wisconsin-Milwaukee and is on the 

Board of Directors of the American Institute of Architects and on the 

Board of the American Chesterton Society. Past activities include: 

Wisconsin Small Business Development Center Advisory Council, 

AIA Wisconsin Board, Future Milwaukee Advisory Board, Community 

Advisory Board for NPR station WUWM, board member of eInnovate, 

member of the downtown Rotary Club of Milwaukee, and chairman of 

the Goals for Greater Milwaukee 2000 Education Committee.

Sponsors 

Thank You! 

Platinum Sponsors 

The Boldt Company 

The Boldt Company provides professional construction solution services to customers in a variety 

of commercial, healthcare, industrial, institutional, and renewable energy markets. Headquartered in 

Wisconsin, the company has twelve offi ces throughout the nation. www.theboldtcompany.com 

Immel Constuction 

Immel Construction provides general construction, construction management, estimating, and project 

delivery services to meet the needs of our clients. Based in Green Bay, WI, we serve a broad customer base 

in over 17 states that includes work in healthcare, retail, manufacturing, hospitality, education, fi nancial, 

civic, and religious sectors. www.immel-builds.com 

Wisconsin Masonry Alliance 

Wisconsin Masonry Alliance | The Wisconsin Masonry Alliance (WMA), the oldest masonry association in 

the United States, is dedicated to promoting masonry construction in Wisconsin. WMA seeks to maintain 

a legislative, professional and community awareness that will in return reward our members, our industry, 

and our nation. www.wma-online.org 

Gold Sponsors 

IIDA of Wisconsin 

International Interior Design Association – Wisconsin Chapter is part of a professional networking and 

educational association with Chapters around the world. IIDA is committed to enhancing the quality of life 

through excellence in interior design and advancing interior design through knowledge. www.iidawi.org 

MasterGraphics Inc. 

MasterGraphics offers an integrated mix of software, hard ware, training and distribution services, relying 

on expertise in CAD technologies to apply practical solutions to clients’ complex business challenges. 

www.masterg.com 

Ken Saiki Design, Inc. 

We are pleased to have this opportunity to support AIA Wisconsin. For more information about Ken Saiki 

Design, Landscape Architects, please visit our web site. www.ksd-la.com 

SMPS Wisconsin 

SMPS Wisconsin is the “go to” organization connecting marketing and business development professionals 

for the purpose of winning work and positioning members and AEC fi rms for career and company success. 

www.smpswisconsin.org 

Wisconsin Architects Foundation 

Building a Better Wisconsin Through Architectural Education. www.aiaw.org 

Silver Sponsors 

AIA Contract Documents 

Reed Construction Data 

Wisconsin Architect Magazine 


Exhibitor List 

ABC of Wisconsin Inc. ...................209 

www.abcwi.org 

Christopher Reinhart, (608) 244-5883 

ACH Foam Technologies ...............705 

www.achfoam.com 

Mary Burk, (303) 645-4114 

Aerotek ................................................7 

www.aerotek.com 

Matt Grimm, (608) 240-3113 

AluSpec, Inc. ...................................212 

www.mankowindows.com 

Gregg White, (608) 825-4838 

Amcon Block.....................................35 

www.amconblock.com 

Mike Davey, (888) 251-6030 

Amerhart Ltd. ................................502 

www.amerhart.com 

Jeff Verboncouer, (800) 236-5888 

American Artstone Company ....... 411 

www.american-artstone.com 

Greg Saterdalen, (507) 233-3700 

American Engineering Testing......312 

www.amengtest.com 

Sharon Maloney, (651) 659-9001 

Andersen Windows Inc. .................215 

www.andersenwindows.com 

Bill Evers, (608) 849-3124 

Anderson Bros. & Johnson ...........508 

www.michels.us 

Michelle Trapp, (920) 583-3132 

Architectural Products 

of Wausau .......................................605 

www.apwausau.com 

John Schremp, PE, (715) 848-4008 

ASSA ABLOY 

Door Security Solutions ...................20 

www.assaabloydss.com 

Justin Ritter, (920) 428-2220 

Auer Steel ........................................504 

www.auersteel.com 

Jim Levins, (414) 438-3202 

AVI Systems ....................................401 

www.avimidwest.com 

Robyn Ommen, (952) 949-6038 


AWI - Wisconsin Chapter ..............708 

www.awiwi.org 

Jim Buege, (414) 322-9110 

Bachmann Construction Co. Inc. . 116 

www.bachmannconstruction.net 

Chris Quandt, (608) 222-8869 

Badgerland Supply, Inc. ..................21 

www.badgerlandsupply.com 

Jeff Vander Grinten, (920) 948-5878 

Baraboo Tent & Awning Inc. .........804 

www.barabooawning.com 

Andrew Moon, (800) 332-8303 

BASF - The Chemical Company ... 113 

www.masterbuilders.com 

John McConahy, (262) 617-2291 

Bastian Concrete 

Construction LLC ....................... 1012 

www.bomanite.com 

David Lorenz, (608) 437-8848 

Benjamin Obdyke Booth ................49 

www.benjaminobdyke.com 

Tara Murray, (215) 672-7200 

Blenker Building Systems Inc. ......615 

www.blenkerco.com 

Tom Mason, (715) 824-5665 

The Boldt Company .......................601 

Platinum Sponsor 

www.theboldtcompany.com 

Christine Dietzen, (920) 739-6321 

BPI - Blueprints, Inc. .......................38 

www.bpiinc.com 

Steve Mueller, (414) 327-5010 

Bradley Corporation ......................912 

www.bradleycorp.com 

CJ Erickson, (262) 251-6000 

Braun ThyssenKrupp 

Elevator LLP ................................1006 

www.braunelevator.com 

Lissa Schmitz, (608) 221-4400 

Brick Distributors of Wisconsin ...101 

Dan Kelly, (877) 912-7423 

Brighter Concepts, Ltd. .................316 

www.brighterconceptsltd.com 

Keith Johnson, (414) 332-9050 

Builders Exchange of Wisconsin ... 211 

www.bxwi.com 

Dave Sippola, (920) 687-8782 

BW Supply ........................................33 

www.brockwhite.com/bwsupply 

Kyle Destree, (920) 432-6438 

C.D. Smith Construction 

Services ............................................407 

www.cdsmith.com 

Kelly Jo McClanathan, (920) 924-2900 

CAD Technology Center ................406 

www.cadtechnologycenter.com 

Oliver Turan Assoc. AIA, (952) 941-1181 

Central States Terrazzo 

Association ......................................901 

www.centralstatesterrazzo.org 

George Hardy, (703) 431-2711 

Cobb Strecker Dunphy & 

Zimmermann, Inc. ......................... 611 

www.csdz.com 

Jack Walsh, (608) 242-2550 

Cold Spring Granite Company .........8 

www.coldspringgranite.com 

Nicole Faber, (320) 685-3621 

Concealite Life Safety 

Products ........................................1009 

www.concealite.com 

James Mead, (605) 542-4444 

Construction Supply 

& Erection, Inc. ..............................713 

www.cseconstruction.com 

Jake Miller, (262) 255-3003 

County Materials 

Corporation ............................712, 714 

www.countymaterials.com 

Rebecca Sonnentag, (715) 848-1365 

CPI Daylighting Inc. ......................716 

www.cpidaylighting.com 

Yossi Vinograd, (847) 816-1060 

David Bader Photography .................6 

www.davidbader.com 

David Bader, (262) 424-1870 

DeLeers Inc. ....................................305 

www.deleers.com 

Ruthann Ellis, (920) 465-6764

DigiCOPY Inc. ..............................1014 

www.dcopy.net 

Paul Otero, (414) 550-3908 

DIRTT .............................................816 

www.dirtt.net 

William O’Neill, (612) 860-4000 

Donald A. Loss Associates, Inc. .......10 

www.daloss.com 

Andrea Heise, (414) 384-4448 

Dyson ...............................................415 

www.dysonairblade.com 

Todd Clarke, (312) 237-3977 

E3-Group ........................................416 

e-3group.com 

Andy Brophy, (262) 522-7177 

Edwards Cast Stone Co. ................613 

www.edcstone.com 

Ron Hopkins, (563) 556-0535 

EJ Welch Co. .................................. 111 

www.ejwelch.com 

Ellen Sweeney, (608) 239-7030 

Elan Lighting ................................ 1011 

www.elanlighting.com 

Robert Schuler, (414) 510-9482 

Enercept ............................................ 11 

www.enercept.com 

Roberta Bartel, (605) 882-2222 

Entrance Technologies Inc. .............31 

www.entrancetech.com 

Jerry Lewis, (800) 641-4945 

Extreme Panel Technologies Inc. ..104 

www.extremepanel.com 

Linda Dieken, (800) 977-2635 

Fabcon .............................................310 

www.fabcon-usa.com 

Joe Dammann, (952) 890-4444 

Formica Group .............................1003 

www.formica.com 

Heidi Reid, (847) 362-1590 

Foundation Supportworks 

of WI ................................................214 

www.fsiwi.com 

Jamie Budiac, (920) 422-2777 

GAF ...................................................37 

www.gaf.com 

Dan Witzlab, (262) 623-2292 

GRAPHISOFT ...............................903 

www.graphisoft.com 

John Rodolico, (617) 485-4200 

H Window Company, LLC ...........200 

www.hwindow.com 

Stephen Walston, (715) 685-2793 

Hallman Lindsay Paints Inc. .........812 

www.hallmanlindsay.com 

Mike Granitz, (608) 834-8844 

Haworth Inc. ...................................806 

www.haworth.com 

David Laabs, (608) 209-0314 

Hohmann & Barnard Inc. ...............36 

www.h-b.com 

Louis Chiodo, (800) 323-7170 

Holmes Murphy & Associates .......910 

www.holmesmurphy.com 

Reid Just, (800) 527-9049 

IMAGINiT Technologies ...............207 

www.imaginit.com 

Cassie Smallwood, (216) 834-8334 

Indiana Limestone Co....................213 

www.indianalimestonecompany.com 

Craig Alwine, (574) 370-6704 

InfoCor ............................................303 

www.infocor.com 

Jenny Schwarz, (414) 979-0890 

Ingersoll Rand Security 

Technologies ......................................15 

www.schalgelock.com 

Joe Hartsel, (630) 652-4821 

InPro Corporation .........................410 

www.inprocorp.com 

Becky Andrzejak, (262) 682-5133 

Insulation and Supply 

Company, Inc..................................509 

www.insulationandsupply.com 

Mark Kuepper, (920) 757-1516 

Intectural ......................................1002 

www.intectural.com 

Becky Hartley, (877) 970-7877 

Integrated Art Group LLC .............43 

www.integratedartllc.com 

Liese Pfeifer, (608) 882-1400 


International Code Council ...........813 

www.iccsafe.org 

Brian Campbell, (205) 591-1853 

J.F. Ahern Co. .....................................9 

www.jfahern.com 

Tammy Stark, (608) 216-0283 

J.H. Findorff & Son Inc. ................512 

www.fi ndorff.com 

Jeffrey Tubbs, (608) 442-7347 

J.P. Cullen & Sons, Inc. ................. 115 

www.jpcullen.com 

Kevin Hickman, (608) 754-6601 

Jaeckle Distributors .......................607 

www.jaeckledistributors.com 

Julie Jensen, (608) 838-5400 

Johnson Insurance Services LLC .715 

www.johnsonins.com 

Wendy Arnold, (608) 203-3932 

JSD Professional Services, Inc. .....908 

www.jsdinc.com 

Jan Schroeder, (608) 848-5060 

JWC Building Specialties, Inc. .......14 

www.jwcbuildingspecialties.com 

Jim Cogan, (262) 522-9100 

Kafka Granite LLC .....................1007 

www.kafkagranite.com 

Tom Martin, (715) 687-2423 

Kohler Company ..............................42 

www.kohler.com 

Steven Schmidt, (920) 457-4441 

Kolbe & Kolbe Millwork 

Company Inc. ......................... 911, 913 

www.kolbe-kolbe.com 

Jenny LaPorte, (715) 842-5666 

KONE, Inc. .....................................106 

www.kone.com 

David Brandstatter, (262) 373-0460 

Kraemer Brothers LLC .................905 

www.kraemerbrothers.com 

Reed Andrew, (608) 546-2411 

Kulp’s of Stratford, LLC ...............403 

www.kulproof.com 

Tim Krueger, (715) 687-3368 



Lafarge North America ...................16 

www.lafargenorthamerica.com 

Andrea Breen, (262) 754-8488 

Lamin-Art .......................................103 

www.laminart.com 

Deborah Wallace, (847) 860-4300 

Lexco Tile & Stone a division of 

Olympia Tile (USA) Inc .................216 

www.lexcotile.com 

Chad Miller, (414) 771-2900 

LiveRoof LLC.................................413 

www.liveroof.com 

Jennifer Kopplin, (800) 875-1392 

Major Industries ............................402 

www.majorskylights.com 

Mark Mitchell, (715) 842-4616 

Marvin Windows and Doors .........500 

www.marvin.com 

Dominique Cook, (651) 452-3039 

Master Foam Insulation Company 1004 

www.masterfoamwi.com 

Jerry Prager, (414) 788-1779 

MasterGraphics Inc. ......................701 

Gold Sponsor 

www.mastergraphics.com 

Michael Dunham, (262) 717-2165 

McElroy Metal, Inc. .......................514 

www.mcelroymetal.com 

Barb Campbell, (318) 747-8026 

McGraw-Hill Construction ...........702 

www.construction.com 

Brenda Hartwig, (414) 258-9917 

Metal Design Systems Inc. ............. 114 

www.metaldesignsystems.com 

Kelly Kemmerling, (319) 431-0134 

Middleton Insulation Systems LLC 112 

www.middletoninsulationsystems.com 

Neil Hoernke, (608) 831-5748 

Mid-States Concrete Industries ......44 

www.msprecast.com 

Jeremy Olivotti, (608) 751-1474 

Milwaukee Millwork ......202, 204, 206 

www.milwaukeemillwork.com 

Greg Adamec, (414) 774-8248 


Miron Construction Co., Inc. ........807 

www.mironconst.com 

Kristen Kusnierz, (920) 969-7096 

The Mohawk Group ......................314 

www.themohawkgroup.com 

John Boland, (262) 728-4288 

Morin Corporation ..........................47 

www.morincorp.com 

James White, (219) 465-8334 

Mule-Hide Products Co., Inc. .........17 

www.mulehide.com 

Cory Ertmer, (608) 361-6802 

Nanawall Systems.............................45 

www.nanawallsystems.com 

Matt Weber, (708) 385-4079 

National Frame Building 

Association ......................................914 

www.nfba.org 

Kristin Grossmann, (847) 375-4757 

North Star Surfaces .....................1016 

www.nssurfaces.com 

Patrick Bluhm, (800) 383-9784 

Offi ce Furniture Resources ...........309 

www.ofr-inc.com 

Vicky Statz, (414) 353-9725 

Oldcastle Architectural Inc. ........1015 

www.oldcastleapg.com 

Kevin Cavanaugh, (414) 559-6434 

Otis Elevator Company .........313, 315 

www.otis.com 

Ted Reitz, (262) 240-3425 

Parrett Windows & Doors .............900 

www.parrettwindows.com 

Ronald Safford, (800) 541-9527 

PerMar Ltd. ....................................308 

www.permarltd.com 

Gary Bauer, (262) 255-6116 

Pittco Architectural Metals Inc. ......19 

www.pittcometals.com 

Brian Pigney, (847) 502-9100 

Point of Beginning, Inc. .................809 

www.pobinc.com 

Scott Groholski, (715) 344-9999 

PPG Industries Inc. ........................610 

www.ppgideascapes.com 

Christian Holmes, (248) 981-5494 

Rauch Clay Sales Corporation .......18 

www.rauchclay.com 

Christian Metz, (773) 254-0775 

Schindler Elevator Corporation .....48 

www.us.schindler.com 

Julie Furrer-Powell, (608) 237-5700 

The Sherwin-Williams Company ...32 

www.sherwin-williams.com 

Jennifer Seidenfeld, (612) 518-7799 

Spancrete.................................507, 608 

www.spancrete.com 

Kim Wacker, (414) 290-9000 

Stetson Building Products ..............34 

www.stetsonbuildingproducts.com 

Vicky Strand, (515) 309-0433 

Super Sky Products 

Enterprises LLC.............................709 

www.supersky.com 

Cindy Selig, (262) 404-1230 

Takeform Architectural Graphics ..46 

www.takeform.net 

Martin Wingrove, (608) 255-0521 

Tate Access Floors ..........................703 

www.tateaccessfl oors.com 

Dave Bessert, (630) 336-8772 

Terrazzo & Marble Supply ...........915 

www.tmsupply.com 

Tom Mikrut, (847) 353-8000 

TFC Canopy & Fabrication ..........301 

www.tfccanopy.com 

Alden Sprecher, (701) 282-6657 

TOTO USA .....................................404 

www.totousa.com 

Mike Harrigan, (847) 433-8980 

Tuschall Engineering Company Inc. 706 

www.tuschalleng.com 

Jim Tuschall, (630) 655-9100 

United Brick & Tile ........................105 

www.unitedbrickandtile.net 

Joseph Goodwin, (608) 241-3844

UWM School of Architecture & Urban 

Planning .......................................... 811 

www.uwm.edu/SARUP/ 

Debbie Mitchelson, (414) 229-2573 

Valders Stone & Marble, Inc. ...........5 

www.valdersstone.com 

Michael Schumacher, (920) 775-4151 

Vector Windows® ...........................414 

www.vectorwindows.com 

Dan Volker, (800) 739-9899 

Vendura Industries ............................4 

www.vendura.com 

Janine Wiest, (608) 223-9555 

VerHalen, Inc. ......................... 108, 110 

www.pella.com 

Bill Weber, (920) 435-3791 

The Wagner Companies ..............1013 

www.wagnercompanies.com 

Anthony Goodings, (414) 214-0444 

Wausau Tile, Inc. ............................802 

www.wausautile.com 

Yvonne Smith, (715) 359-3121 

Wausau Window and 

Wall Systems .................................1005 

www.wausauwindow.com 

David DeBettignies, (715) 845-2161 


Window Design Center ..................516 

www.windowcenter.com 

Steve Connor, Assoc. AIA, 

(608) 444-4375 

Wisconsin Energy Conservation 

Corporation ....................................814 

www.weccusa.org 

Chris Hackner, (800) 762-7077 

Wisconsin Green Building 

Alliance ..............................................50 

www.wgba.org 

Sarah Tillmar, (414) 224-9422 


Expo Hall Special Events 

Expo Education 

Earn valuable AIA/CES learning unit hours by touring the Exhibit 

Hall and participating in the Expo Education Program. 

The following programs are being offered throughout the Expo. 

Stop by sponsoring companies’ exhibit booths and the AIA/CES 

Corner to attend scheduled 15-minute presentations. 

Attendees are responsible for recording participation on the Expo 

Education Report form. A minimum of four (4) presentations 

combined to complete a pre-designated track are required for AIA 

Wisconsin to report these credits on member transcripts. 

IDP 2.0: Experience Categories 

Expo Hall | AIA/CES Corner 

May 2, 3:45 pm 

IDP 2.0: Experience Settings 


May 2, 4:15 pm 

IDP 2.0: Electronic Experience Verifi cation Report 


May 2, 5:15 pm 

IDP 2.0: Rollover Issues 


May 2, 5:45 pm 

State Licensing Requirements: Mandatory Continuing 

Education 


May 2, 4:45 pm & 6:30 pm 

May 3, 11:45 am & 1:15 pm 

Overview of Fellowship Guidelines 


May 3, 12:15 pm 

Fellowship Submission Process 


May 3, 12:45 pm 

A Path to BIM: 7 Steps to a Successful BIM Implementation 

Expo Hall | IMAGINiT Technologies Booth #207 

May 2, 4:30 pm & 6:00 pm 

May 3, 12:00 noon & 1:30 pm 

How Technology Can Increase Productivity and Impact 

Expo Hall | MasterGraphics Booth #701 

May 2, 4:00 pm & 5:30 pm 

May 3, 11:30 am & 12:30 pm 


WAF Raffle 

Support the Wisconsin Architects Foundation and try your luck at 

winning great prizes as part of the WAF Raffl e. Prize information 

and tickets are available in the Exhibit Hall. 

AIA Knowledge Bar 

Members make a difference in many ways through connections 

with AIA Wisconsin. Learn more about special programs, 

committees and local Chapter events from AIA Wisconsin 

leaders. Share your opinions about the AIA and where the 

profession is heading. Get a book signed by the author. 

Door Prizes 

Be sure to tour the entire Expo . . . a number of exhibitors are 

sponsoring special door prize drawings. 

2012 AIA Wisconsin 

Convention Committee 

Taylor C. Walker, AIA, Chair 

Loren A. Anderson, AIA 

Jody D. Andres, AIA 

Andrea Breen 

T. Scott Collier, Assoc. AIA 

Steven M. Connor, Assoc. AIA 

Daryl J. Dean, AIA 

A. James Gersich, AIA 

Fred L. Holtzman, AIA 

Josh O. Johnson, AIA 

Devin J. Little, Assoc. AIA 

Scott M. Matula, AIA 

Thomas W. McHugh, AIA 

Amy F. McNally, AIA 

Cathy O’Hara Weiss, AIA 

David G. Peterson, AIA 

Jon D. Sandeman, AIA 

Donald R. Smith, AIA 

Michael Topczewski, AIA 

Robert S. Wheat, AIA 

Looking Forward . . . 

2013 AIA WIsconsin Convention 

& Building Products Expo 

May 8 & 9, 2013 

Monona Terrace, Madison, WI


Exhibition Hall, Monona Terrace 


3:00 p.m. – 7:00 p.m. 

AIA/CES Corner 

Beverage 

Station 

AIA 

Knowledge 

Bar� 


Registration Desk 

Special Displays & Events 

2012 AIA Wisconsin Design Awards Display 

Expo Education Programs 

Terrace Town Display 

Student Displays 

Book Signings 

SE2 Awards 


http://bit.ly/IcAFLf 


11:00 a.m. – 2:00 p.m. 

AIA Cafe’ 

Wisconsin Architect Foundation Raffl e Ticket Sales 

Knowledge Bar: Check-in with AIA Leaders 

AIA Repositioning Interviews 

STRUT Fashion Display 

CANstruction 

Booth Awards 


Members of the American Institute of 

Architects benefi t from professional knowledge 

and resources, a supportive network of 

colleagues, and a reputation built on 150 years 

of service to the design profession. 

Through membership, more than 80,000 design 

professionals speak in a collective voice. 

www.AIA.org 

www.AIAW.org 


www.AIAW.org 

321 S. Hamilton St. 

Madison, WI 53703 

608.257-8477 

aiaw@AIAW.org

2012 Convention & Building Products Expo - AIA Wisconsin

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