PDF, 3MB - Illinois Lottery

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Table of ContentsLetter from the SuperintendentInstant gamesOnline GamesEvents & PromotionsRetailersState Lottery Fund Audited Financial StatementsIndependent Auditors' ReportFinancial StatementsStatement of Net AssetsStatements of Revenues, Expenses andChanges in Net AssetsStatements of Cash FlowsNotes to Financial StatementsSupplementary InformationSchedule of Changes in Accrued Prizes PayableSchedule of Other Operating ExpensesIndependent Auditors' Report on Internal Control OverFinancial Reporting and on Compliance and OtherMatters Based on an Audit of Financial StatementsPerformed in Accordance with Government AuditingStandardsDeferred Prize Winners Trust Fund Audited Financial StatementsIndependent Auditors' ReportFinancial StatementsStatement of Net AssetsStatements of Changes in Net AssetsNotes to Financial StatementsIndependent Auditors' Report on Internal Control OverFinancial Reporting and on Compliance and OtherMatters Based on an Audit of Financial StatementsPerformed in Accordance with Government Auditing Standards
Dear Friends,Since 1974, the Illinois Lottery has thrived by providing innovative products that players want topurchase. This is no easy task. Thanks to extensive market research, a varied product portfolio,and creative advertising/promotions, FY2010 ended with sales of $2.2billion—the highest level in our 36-year history! This achievement also marksthe eighth year in a row that sales increased, and the third consecutive yearsales exceeded $2 billion.Our success in the marketplace allowed us to transfer $615 million to theCommon School Fund, and more than $32 million to the new Capital ProjectsFund. In addition, through the sale of cause-specific “specialty instantgames,” the Lottery generated more than $4.3 million for a wide array ofbenevolent organizations across the state.Jodie WinnettThese achievements were made possible by adjusting the demands of anever-changing marketplace. Because Lottery players want variety and multiple play/win options,we began offering Powerball®, the popular multi-state game, on January 31, 2010. We also added aPowerplay and Megaplier option to the Powerball® and Mega Millions® games. This small butsignificant change allows participating players to boost second-tier prizes in the popular multistategames to a life-changing $1 million.Instant tickets once again anchored our portfolio, accounting for $1.2 billion in total sales. Wekept the popular suite of games fresh with new additions, including our first-ever $30 instantgame. A 2nd-chance promotion for another first-time instant ticket, Blackhawks Cash, attractedmore than 40,000 2nd-chance entries. The Wedding of Your Dreams promotion saw an incredible800 percent increase in entries from the previous year, and confirmed the Illinois Lottery’s reputationfor innovation and growth.Throughout FY2010, we strengthened ties to our invaluable retailers by offering a series of retailerpromotions. Similarly, we reached out to players by attending summertime events across Illinois.Meeting with players and retailers face-to-face, we heard firsthand what makes the Illinois Lotterysuch an engaging experience, and what we can do to make it even more attractive.With continued input from players, retailers, and loyal Lottery employees, I look forward to evenbetter things in FY2011.Sincerely,Jodie WinnettActing Illinois Lottery Superintendent
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PDF, 3MB - Illinois Lottery

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