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Dear Friends,Since 1974, the <strong>Illinois</strong> <strong>Lottery</strong> has thrived by providing innovative products that players want topurchase. This is no easy task. Thanks to extensive market research, a varied product portfolio,and creative advertising/promotions, FY2010 ended with sales of $2.2billion—the highest level in our 36-year history! This achievement also marksthe eighth year in a row that sales increased, and the third consecutive yearsales exceeded $2 billion.Our success in the marketplace allowed us to transfer $615 million to theCommon School Fund, and more than $32 million to the new Capital ProjectsFund. In addition, through the sale of cause-specific “specialty instantgames,” the <strong>Lottery</strong> generated more than $4.3 million for a wide array ofbenevolent organizations across the state.Jodie WinnettThese achievements were made possible by adjusting the demands of anever-changing marketplace. Because <strong>Lottery</strong> players want variety and multiple play/win options,we began offering Powerball®, the popular multi-state game, on January 31, 2010. We also added aPowerplay and Megaplier option to the Powerball® and Mega Millions® games. This small butsignificant change allows participating players to boost second-tier prizes in the popular multistategames to a life-changing $1 million.Instant tickets once again anchored our portfolio, accounting for $1.2 billion in total sales. Wekept the popular suite of games fresh with new additions, including our first-ever $30 instantgame. A 2nd-chance promotion for another first-time instant ticket, Blackhawks Cash, attractedmore than 40,000 2nd-chance entries. The Wedding of Your Dreams promotion saw an incredible800 percent increase in entries from the previous year, and confirmed the <strong>Illinois</strong> <strong>Lottery</strong>’s reputationfor innovation and growth.Throughout FY2010, we strengthened ties to our invaluable retailers by offering a series of retailerpromotions. Similarly, we reached out to players by attending summertime events across <strong>Illinois</strong>.Meeting with players and retailers face-to-face, we heard firsthand what makes the <strong>Illinois</strong> <strong>Lottery</strong>such an engaging experience, and what we can do to make it even more attractive.With continued input from players, retailers, and loyal <strong>Lottery</strong> employees, I look forward to evenbetter things in FY2011.Sincerely,Jodie WinnettActing <strong>Illinois</strong> <strong>Lottery</strong> Superintendent
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