PDF, 3MB - Illinois Lottery

2010 Online GamesPowerball® Addition Adds up to Record Sales Year. Look closely at theIllinois Lottery’s string of record-breaking sales years and you’ll see theessential role played by online games: Millionaire Raffle, Pick 3, Pick 4,Little Lotto, Lotto, Mega Millions® and, new for FY2010, Powerball®.Instant and online games each account for roughly half of overall revenues.This was the case in FY2010,when the online sales totaled $1 billion,representing nearly 45 percent of totalLottery sales. The online games’ continuedstrong showing reflects the Lottery’sability to make calculatedimprovements to a given game withoutjeopardizing the game’s identity orthe quality of the player experience.Knowing Lottery fans place a premium on variety, in FY2010 we expandedonline game offerings. After consultation with Lotteriesthroughout the country, the popular multi-state game Powerball® cameto Illinois (and most other states, too). As a result, Illinois now offerstwo multi-state jackpot games with four chances per week to win multimillion-dollarjackpots!Adding to the Powerball® excitement is the Powerplay option, whichallows players to increase all non-jackpot prizes, including the match-5#prize, which grows from $200,000 to $1 million with Powerplay. Seeingthe opportunity to adapt this new feature to its sister game, Megaplierwas creating, providing Mega Millions® players a variety of prize multiplieroptions--the same prize multiplication option as Powerplay doesfor Powerball®.Lotto winner Loyd Elam is a good man witha heart of gold--and he has an award to proveit! Upon winning $7 million in Lotto in 1991, Elamand his wife decided to share their good fortuneby annually treating a busload of under-privilegedchildren from the Lincoln area to a Chicago Cubsgame at Wrigley Field.The 20th and final chapter in this Robin Hood-likestory was written June 30, 2010 when the Cubsplayed the Pirates; among the crowd that daywere 38 kids attending their first Cubs game,courtesy of Elam. “It’s been a great ride; I’ve reallyenjoyed it,” says Elam, 71.Jackpot Games Generate Sales and Dreams Alike! During FY2010, Lotto, MegaMillions® and Powerball® continued their long tradition of capturing the public’simagination with eye-popping jackpots—and making plenty of newspaper headlines inthe process.Dane and Julie Colby created big news for the small town of Hennepin when theybought the grand-prize winning ticket for a $20 millionMega Millions® drawing in March. While Mega Millions®is well known for its life-changing jackpots, theperennial favorite Lotto was hot at both ends of the fiscalyear. Lotto made Dick and Sue Buxton of Peoria $11.5million richer in July 2009, while Chicagoan DonaldLynn won a $12.25 million Lotto prize in June 2010, generatinga lot of media interest. The Little Lotto game,although not usually in the headlines, enjoyed a loyalfollowing in FY2010, with over 220 players winningjackpots (mostly $100,000 and up)!Overall, Mega Millions lived up to its name in FY2010,bringing in $221 million in total sales, second only toPick 3, which garnered sales of $301 million. With solidperformances from Millionaire Raffle, Little Lotto and Pick 4, in addition to impressivesummertime runs from Lotto, FY2010 closed with yet another record sales year!Friday’sJackpot is:$220 Million$143 million cash-value (estimated)Boiling Hot!Join the Excitement...Buy one today!Dane Colby (right) and his wifeJulie won $20 million!Acting Lottery Supt Jodie Winnett (far right) presents an$11.5 million check to Sue and Dick Buxton of Peoria, one of10 Lotto jackpot winners in FY2010.