ECONOMY

WASTE MANAGEMENT SUSTAINABILITY REPORT 2014 16INTRODUCTION TO THE CIRCULAR ECONOMYInvesting in newtechnologies to turnresidual waste into fuel,energy and chemicalsCUSTOMER CONSULTINGWorking with our customersto minimize waste entering thewaste stream?EDUCATING CONSUMERSHelping consumersunderstand what to throwin their recycle binIt will take creative approaches tohandle the range of materials ourcustomers can repurpose. We havebeen evaluating dozens of newtechnology options for the conversionof waste into products andenergy. While identifying winningtechnologies and transitioning tothem has proven to be more challenging— and much slower — thanwe originally envisioned, we havelearned much and made clear, incrementalprogress.Transforming organic wasteinto compost, soil amendmentproducts and clean energyPROCESSING RECYCLING, ORGANICS AND RESIDUALSWE DON'T JUST PICK UPWASTE — WE INNOVATETO MAXIMIZE ITSPOTENTIAL VALUE.Evolving processing technologyto maximize recycled commoditiesavailable to the marketMeeting customer needswith efficient recyclingand organics collectionWASTE COLLECTIONWe also partner with customers toshare best practices to avoid creatingwaste at all, and to design goods andpackaging for improved recyclability.This “design with intent” holds greatpromise for our efforts to movetoward a true circular economy.We want to create the partnershipsand technologies that enable us torecycle everything we can and findopportunities to extract energy fromeverything else. We are committed forthe long term and are excited aboutthe possibilities of playing our part tobring the circular economy to life.