Hong Kong Professional Hair Care Market.pdf
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Choosing the Right Consulting Partner is Choosing the Growth PathOUR EXPERTISE - END TO END CONSULTINGWeb 8/14/2015– www.industryarc.com | Mail – info@industryarc.comsales@industryarc.comEnergy and Power Lifesciences and Healthcare IT & ConsultingElectronics Chemicals and Materials Consumer – Retail<strong>Hong</strong> <strong>Kong</strong> <strong>Professional</strong><strong>Hair</strong> <strong>Care</strong> <strong>Market</strong> Study
<strong>Hong</strong> <strong>Kong</strong> <strong>Professional</strong> <strong>Hair</strong> <strong>Care</strong><strong>Market</strong> Revenue (2014-2020)<strong>Hong</strong> <strong>Kong</strong> Salon Landscape<strong>Hong</strong> <strong>Kong</strong> <strong>Professional</strong> <strong>Hair</strong><strong>Care</strong> <strong>Market</strong> Overview<strong>Hong</strong> <strong>Kong</strong> <strong>Professional</strong> <strong>Hair</strong> <strong>Care</strong><strong>Market</strong> by Distribution Channel<strong>Hong</strong> <strong>Kong</strong> Cosmetics &Personal <strong>Care</strong> <strong>Market</strong> Overview<strong>Hong</strong> <strong>Kong</strong> <strong>Professional</strong> <strong>Hair</strong> <strong>Care</strong><strong>Market</strong> Share Analysis<strong>Hong</strong> <strong>Kong</strong> Country Overview.Top 5 Company Profiles(Trends, Developments,<strong>Market</strong> Share by Product Category)<strong>Hong</strong> <strong>Kong</strong> <strong>Professional</strong> <strong>Hair</strong><strong>Care</strong> Products <strong>Market</strong> ScopeAppendixTABLE OF CONTENTS8/14/2015Web 8/14/2015 – www.industryarc.com | Mail Web – info@industryarc.comsales@industryarc.com- www.industryarc.com | Mail – info@industryarc.com3
SCOPE OF THE STUDYTo EnquireAbout the ReportClick Here‣ “<strong>Hong</strong> <strong>Kong</strong> <strong>Professional</strong> <strong>Hair</strong> <strong>Care</strong> Products <strong>Market</strong>” includes the study of Back Bar and Over-the-Counter products sold in the year 2014 and estimation of market size for 2020.Back-bar products are used by professionals/stylist for the services in the salon.Over-the-Counter or take-home /salon retail products are the professional hair care products that are soldover the salon counter by hairdressers or hair specialists and sales through other retail formats such asspeciality stores, supermarkets, online etc.The report focuses more on the products sold and used for services in salon.Geographically, the report focuses on the three main territories of <strong>Hong</strong> <strong>Kong</strong> namely the <strong>Hong</strong> <strong>Kong</strong>Island, New Territories and Kowloon.This report deals with 4 major hair-care categories namely, <strong>Hair</strong> coloring, Straightening and perming,Shampoos and conditioners and <strong>Hair</strong> stylingWeb 8/14/2015– www.industryarc.com | Mail – info@industryarc.comsales@industryarc.com
SURVEY QUESTIONNAIRE : KEY DATA POINTSTo EnquireAbout the ReportClick Here‣ Survey Questionnaire was designed with questions focusing on the below aspects Average number of customers for each salon by service type Performance of each brand and average share of sales for each of product categories under scope Price of the products by brand and product category Customers preference with respect to brands and type of products Profit margins for various products and the reason for each salon using a specific product <strong>Market</strong> size for each product category from the manufacturers perspective Distributor Perspective in terms of demand and salon preferenceKnow more about the report –http://industryarc.com/Report/7404/hong-kong-professional-hair-care-market-report.htmlWeb 8/14/2015– www.industryarc.com | Mail – info@industryarc.comsales@industryarc.com
CATEGORY DEFINITIONSTo EnquireAbout the ReportClick HereSHAMPOOSShampoo is used to clean hair and scalp by removing dirt and oil caused by environment and external productsapplied on hair. Various types of shampoos are available in the market such as shampoos for colored hair, dry hair,normal hair, oily hair, treatment shampoos, anti-dandruff shampoosCONDITIONERSConditioners are used in treatment and to soften the hair. It is used after shampoo to improve the texture andappearance of hair. Various types of conditioners are available in the market such as deep conditioners, leave inconditioners, anti-dandruff conditionersHAIR STRAIGHTENING & PERMING PRODUCTSIt is a thermal treatment designed to permanently flatten or permanently wave the hair. Different types ofstraightening are Japanese Straightening, Brazilian Straightening, keratin hair treatment etc.HAIR COLORING PRODUCTSThese products are designed to color or tone the natural hair. It is used to cover gray hair or color the hair asdesired. The degree of permanence and intensity differs. This category includes permanent, semi-permanent,demi-permanent, temporary colors and bleachesHAIR STYLING PRODUCTSDesigned to control and enhance hair appearance. It Includes gels, mousse, volumizers,hair spray, thickeners,shine enhancers, pomades, waxes, tonics and styling lotionsHAIR TREATMENT PRODUCTSThese products are designed to treat scalp skin disorder or damaged hair due to prolonged or repeated heatexposure, chemical exposure and by straightening and perming. It includes oils, serum, mask, Scalp cleansingsolution, spray, lotionWeb 8/14/2015– www.industryarc.com | Mail – info@industryarc.comsales@industryarc.com
HONG KONG SALON LANDSCAPE, 2014To EnquireAbout the ReportClick Here As of 2014, the total number of salons in <strong>Hong</strong> <strong>Kong</strong> were estimated to be around 5200 23% of the salons are organized while 77% are unorganized In 2014, hair treatment and hair coloring are the most dominant hair salon services in <strong>Hong</strong> <strong>Kong</strong> The price of the service varies depending on the hair type, length of the hair the products preferred for usageand the salon typeKnow more about the report –http://industryarc.com/Report/7404/hong-kong-professional-hair-care-market-report.htmlAverage Prices For <strong>Hair</strong> <strong>Care</strong> Services In <strong>Hong</strong> <strong>Kong</strong>, 2014Salon Distribution in <strong>Hong</strong>kongServicePrice Range (HKD)<strong>Hair</strong> Color 500-700Straightening or Perming 1000-1200<strong>Hair</strong> Wash( Shampoo, conditioning) 100-120OrganisedUnorganisedStyling 200-500Source: Expert Insights, IndustryARC AnalysisSource: IndustryARC AnalysisWeb 8/14/2015– www.industryarc.com | Mail – info@industryarc.comsales@industryarc.com
HONG KONG PROFESSIONAL HAIR CARE PRODUCT MARKET REVENUE<strong>Professional</strong> <strong>Hair</strong> <strong>Care</strong> Product market of <strong>Hong</strong> <strong>Kong</strong> was valued at HKD XXX.XXM ($XX.XXM) in 2014 and isprojected to grow at a CAGR of X.X% to reach HKD XXX.XXM ($XX.XXM) by 2020Shampoo and conditioning products occupied the largest market share of XX.X% in professional hair careproduct market, with a revenue of HKD XXX.XXM ($XX.XXM)in 2014<strong>Professional</strong> <strong>Hair</strong> color products are estimated to witness highest growth rate of X.X% compared to otherservices during the forecast period 2014-2020<strong>Professional</strong> <strong>Hair</strong> <strong>Care</strong> Products <strong>Market</strong> Revenue, by Category,2014,2020 (Million)<strong>Professional</strong> <strong>Hair</strong> <strong>Care</strong> Products <strong>Market</strong> Share,by Category (2014)Service 2014(HKD) 2014($) 2020(HKD) 2020($) CAGRColoring XXX.XX XX.XX XXX.XX XX.XX X.X%Perming andStraighteningShampoo &ConditioningXXX.XX XX.XX XXX.XX XX.XX X.X%XXX.XX XX.XX XXX.XX XX.XX X.X%Styling XXX.XX XX.XX XXX.XX XX.XX X.X%Total XXX.XX XX.XX XXX.XX XX.XX X.X%Source: Expert Insights, IndustryARC AnalysisSource: Expert Insights, IndustryARC AnalysisWeb 8/14/2015– www.industryarc.com | Mail – info@industryarc.comsales@industryarc.com
PROFESSIONAL HAIR CARE MARKET TRENDS BY PRODUCT CATEGORY, 2014Category<strong>Hair</strong> colorPerming & straighteningShampoos & conditionersTrend• -------------------------------------------------------------------------------------------------------------------------------• -------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------• ------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------• --------------------------------------------------------------------• --------------------------------------------------------------------------------------------------------------------------------• -------------------------------------------------------------------------------------------------------------------------------Styling products• ------------------------------------------------------------------------------------------• -------------------------------------------------------------------Web 8/14/2015– www.industryarc.com | Mail – info@industryarc.comsales@industryarc.com
PROFESSIONAL HAIR COLORING PRODUCT MARKET, 2014KEY DEVELOPMENTS <strong>Hair</strong> color is the second largest category among the professional hair care products in <strong>Hong</strong> <strong>Kong</strong>, generating arevenue of HKD XXX.XXM ($XX.XM) in 2014. It is estimated to grow at CAGR of X.X% through 2020 to reach HKDXXX.XXM ($XX.XXm) Permanent <strong>Hair</strong> Coloring products accounted for XX% of the overall hair coloring market in 2014. Semi and demipermanent hair coloring products and bleaching products accounted for XX% of the market In <strong>Hong</strong> <strong>Kong</strong>, L’Oreal Group products accounted for XX.X% share of the total hair coloring market in 2014 and willcontinue to dominate this segment. Kao Corporation ranks second with XX.X% market share in professional haircoloring market<strong>Professional</strong> <strong>Hair</strong> Color Products <strong>Market</strong> Revenue,by Company(2014) (HKD Million)RankBrandPercentshareValue (HKDMillion)1 L'Oreal Group XX.X% XX.XX2 Kao Corporation XX.X% XX.XX3 Procter & Gamble Co. XX.X% XX.XX4 Henkel AG & Co. KGaA XX.X% XX.XX<strong>Hair</strong> Color <strong>Market</strong> Revenue by Product Type, 20145 World hair cosmetics ltd. XX.X% XX.XXTotalXXX.XXSource: Expert Insights, IndustryARC AnalysisSource: Expert Insights, IndustryARC AnalysisWeb 8/14/2015– www.industryarc.com | Mail – info@industryarc.comsales@industryarc.com
COMPANY PROFILE - L’ORÉAL GROUPTo EnquireAbout the ReportClick HereL’ORÉAL GROUP : PROFESSIONAL HAIR CARE PRODUCTS – HONG KONG <strong>Professional</strong> hair care brands of L'Oréal group available in <strong>Hong</strong> <strong>Kong</strong> include L’Oreal Professionnel, Matrix,Kerastase and Redken Inoa from L’Oreal Professionnel is in high demand for hair coloring services in <strong>Hong</strong> <strong>Kong</strong> In <strong>Hong</strong> <strong>Kong</strong>, XX.X% of L’Oreal’s professional hair care products revenue was generated by sales of professionalshampoo and conditioning products in 2014 L'Oréal Professionnel is the top most brand in terms of revenue generated in the overall <strong>Professional</strong> hair careproduct marketKnow more about the report – http://industryarc.com/Report/7404/hong-kong-professional-hair-caremarket-report.htmlL’oreal group, <strong>Hong</strong> <strong>Kong</strong> professional hair care products marketshare, by category (2014)Web 8/14/2015– www.industryarc.com | Mail – info@industryarc.comsales@industryarc.comSource: Expert Insights , IndustryARC Analysis
RESPONDENTS SNAPSHOTTo EnquireAbout the ReportClick HereTotal number of primary respondents - XXXPrimary respondents of this survey are hair salon owners, managers, manufacturers of hair care products anddistributorsAreas Covered – <strong>Hong</strong> <strong>Kong</strong> Island, New Territories ,Kowloon and others.Salons covered for primary interviews include both organized and unorganized salons along with major salonchains in the countryKnow more about the report –http://industryarc.com/Report/7404/hong-kong-professional-hair-care-market-report.htmlNumber Of Salon Respondents160140120100806040200Private I IL colpo <strong>Hair</strong> Studio Toni & Guy <strong>Hair</strong> Artist I FIRWARD <strong>Hair</strong> Culture Mina Dev Wil <strong>Hair</strong> Corner <strong>Hair</strong> Do LA Palma OthersWeb 8/14/2015– www.industryarc.com | Mail – info@industryarc.comsales@industryarc.com
FOCUSED GROUPS RESEARCH FLOWTo EnquireAbout the ReportClick HereSurveyGroup 2SurveyGroup 2SurveyGroup 2SurveyGroup 1DistributorsSurveyGroup 3SurveyGroup 1ManufacturersStatistical ToolSalonOwnersSurveyGroup 3SurveyGroup 1SurveyGroup 3Final ProcessedDataWeb 8/14/2015– www.industryarc.com | Mail – info@industryarc.comsales@industryarc.com
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