Australia Professional Hair Care Market
Professional hair care landscape in Australia is transitioning from cut and color services to functional hair care. Companies are launching products which addresses issues like hair repair, scalp care and color care
Professional hair care landscape in Australia is transitioning from cut and color services to functional hair care. Companies are launching products which addresses issues like hair repair, scalp care and color care
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Electronics Chemicals and Materials Consumer – Retail<br />
<strong>Australia</strong> <strong>Professional</strong><br />
<strong>Hair</strong> <strong>Care</strong> <strong>Market</strong> Study
<strong>Australia</strong> <strong>Professional</strong> <strong>Hair</strong> <strong>Care</strong><br />
<strong>Market</strong> Revenue (2014-2020)<br />
<strong>Australia</strong> Salon Landscape<br />
<strong>Australia</strong> <strong>Professional</strong> <strong>Hair</strong><br />
<strong>Care</strong> <strong>Market</strong> Overview<br />
<strong>Australia</strong> <strong>Professional</strong> <strong>Hair</strong> <strong>Care</strong><br />
<strong>Market</strong> by Distribution Channel<br />
<strong>Australia</strong> Cosmetics &<br />
Personal <strong>Care</strong> <strong>Market</strong> Overview<br />
<strong>Australia</strong> <strong>Professional</strong> <strong>Hair</strong> <strong>Care</strong><br />
<strong>Market</strong> Share Analysis<br />
<strong>Australia</strong> Country Overview.<br />
Top 5 Company Profiles<br />
(Trends, Developments,<br />
<strong>Market</strong> Share by Product Category)<br />
<strong>Australia</strong> <strong>Professional</strong> <strong>Hair</strong><br />
<strong>Care</strong> Products <strong>Market</strong> Scope<br />
Appendix<br />
TABLE OF CONTENTS<br />
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3
SCOPE OF THE STUDY<br />
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‣ ‘<strong>Professional</strong> <strong>Hair</strong> <strong>Care</strong> Products <strong>Market</strong> Study of <strong>Australia</strong>‘ includes the study of Back Bar and Overthe-Counter<br />
products sold in the year 2014 and the estimation of market size by 2020<br />
<br />
<br />
<br />
Back-bar products are used by professionals/stylist for the services in the salon<br />
Over-the-Counter or take-home /salon retail product are the professional hair care product that are sold<br />
over the salon counter by hairdressers or hair specialists and sales through other retail formats such as<br />
speciality stores, supermarkets, online etc<br />
The report focused more on the products sold and used for services in the salons<br />
The report covers entire <strong>Australia</strong> country with special focus on the cities of Melbourne, Sydney,<br />
Brisbane, Perth and Adelaide<br />
<br />
This report deals with 4 major hair-care categories namely, hair coloring, straightening and perming,<br />
Shampoos and conditioners and hair styling<br />
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SURVEY QUESTIONNAIRE : KEY DATA POINTS<br />
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‣ Survey Questionnaire was designed with questions focusing on the aspects below<br />
Average number of customers for each salon by Service Type<br />
Performance of each brand and average share of sales for each of the product categories under the<br />
scope<br />
Product costs based on the Brands and Product Categories<br />
Customer preferences with respect to Brands and Type of Products<br />
Profit margins for various products and reason for using a specific product by a salon<br />
<strong>Market</strong> Size for each product category from the Manufacturers’ Perspective<br />
Distributors’ Perspective in terms of Demand and Salon Preference<br />
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CATEGORY DEFINITIONS<br />
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‣ SHAMPOOS<br />
Shampoo is used to clean hair and scalp by removing dirt and oil caused by environment and external products<br />
applied on hair. Various types of shampoos are available in the market such as shampoos for colored hair, dry<br />
hair, normal hair, oily hair, treatment shampoos, anti-dandruff shampoos<br />
‣ CONDITIONERS<br />
Conditioners are used in treatment and to soften the hair. It is used after shampoo to improve the texture and<br />
appearance of hair. Various types of conditioners are available in the market such as deep conditioners, leave in<br />
conditioners, anti-dandruff conditioners<br />
‣ HAIR STRAIGHTENING & PERMING PRODUCTS<br />
It is a thermal treatment designed to permanently flatten or permanently wave the hair. Different types of<br />
straightening are Japanese Straightening, Brazilian Straightening, keratin hair treatment etc.<br />
‣ HAIR COLORING PRODUCTS<br />
These products are designed to color or tone the natural hair. It is used to cover gray hair or color the hair as<br />
desired. The degree of permanence and intensity differs. This category includes permanent, semi-permanent,<br />
demi-permanent, temporary colors and bleaches<br />
‣ HAIR STYLING PRODUCTS<br />
Designed to control and enhance hair appearance. It Includes gels, mousse, volumizers, hair spray, thickeners,<br />
shine enhancers, pomades, waxes, tonics and styling lotions<br />
‣ HAIR TREATMENT PRODUCTS<br />
These products are designed to treat scalp skin disorder or damaged hair due to prolonged or repeated heat<br />
exposure, chemical exposure and by straightening and perming. It includes oils, serum, mask, scalp cleansing<br />
solution, spray, lotion<br />
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AUSTRALIA SALON LANDSCAPE, 2014<br />
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There are around 12,100 hair salons in <strong>Australia</strong><br />
Approximately 2,750 of the salons are in the organized category<br />
Most of the customers visiting hair salons belong to the age group of 20-40<br />
Major Salon Chains in <strong>Australia</strong> includes Price Attacks(110), Toni & Guy(35), Franck Provost(10), Blow dry bar(5)<br />
and others<br />
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Services Pricing, 2014 Salon By Type, 2014<br />
Service<br />
Price Range<br />
(AUD)<br />
<strong>Hair</strong> Coloring 20-300<br />
Straightening and Perming 90-990<br />
<strong>Hair</strong> Wash(shampoo ,condition ,treatments) 10-100<br />
Organized<br />
Unorganized<br />
Styling 50-200<br />
Source: Expert Insights & IndustryARC Analysis<br />
Source: Expert Insights & IndustryARC Analysis<br />
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AUSTRALIA PROFESSIONAL HAIR CARE PRODUCT MARKET REVENUE<br />
<strong>Professional</strong> <strong>Hair</strong> <strong>Care</strong> Product market of <strong>Australia</strong> was estimated to be $XXX.XXm(AUDXXX.Xm) in 2014, growing<br />
at a CAGR of X.X% to reach $XXX.XXm(AUDXXX.XXm) by 2020<br />
<strong>Professional</strong> hair shampoo and conditioning has the largest share of XX% in <strong>Australia</strong>’s professional hair care<br />
product market with revenue of $XXX.XXm(AUDXXX.XXm) in 2014 and is estimated to reach<br />
$XXX.XXm(AUDXXX.XXm) by 2020<br />
<strong>Professional</strong> hair Shampoo and conditioners products market are estimated to witness highest growth rate of<br />
CAGR X.X% whereas Perming and Straightening market to witness negative CAGR of X.X% during 2014-2020<br />
<strong>Professional</strong> <strong>Hair</strong> <strong>Care</strong> Products <strong>Market</strong> Revenue, By<br />
Category, 2014,2020 ( in Million)<br />
<strong>Professional</strong> <strong>Hair</strong> <strong>Care</strong> Products <strong>Market</strong> Revenue, By<br />
Category, 2014( in Million)<br />
Category 2014(AUD) 2014($) 2020(AUD) 2020($) CAGR<br />
Coloring XX.XX XX.XX XX.XX XX.XX X.XX%<br />
Perming and<br />
Straightening<br />
Shampoo &<br />
Conditioning<br />
XX.XX XX.XX XX.XX XX.XX X.XX%<br />
XX.XX XX.XX XX.XX XX.XX X.XX%<br />
Styling XX.XX XX.XX XX.XX XX.XX X.XX%<br />
Total XXX.XX XXX.XX XXX.XX XXX.XX X.XX%<br />
Source: Expert Insights & IndustryARC Analysis<br />
Source: Expert Insights & IndustryARC Analysis<br />
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PROFESSIONAL HAIR CARE MARKET TRENDS BY PRODUCT CATEGORY, 2014<br />
Category<br />
Trend<br />
<strong>Hair</strong> Color<br />
• -------------------------------------------------------------------------------------------<br />
• -----------------------------------------------------------------------------------------------<br />
------------<br />
<strong>Hair</strong> Straightening & Perming<br />
• -----------------------------------------------------<br />
• --------------------------------------------------<br />
• -----------------------------------------------------------------------<br />
Shampoos & Conditioners<br />
Styling<br />
• -----------------------------------------------------------------------------------------------<br />
----------------------------------------<br />
• -----------------------------------------------------------<br />
• -----------------------------------------------------------------------------------------------<br />
--------------<br />
• -------------------------------------------------------------------------------------<br />
• ----------------------------------------------------------------------<br />
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PROFESSIONAL HAIR COLORING PRODUCT MARKET, 2014<br />
KEY DEVELOPMENTS<br />
<strong>Hair</strong> coloring segment accounted for revenue of approximately $XXX.XXm(AUDXXX.XXm) in 2014 and poised<br />
to exhibit growth rate of X.X%<br />
Permanent <strong>Hair</strong> Coloring products accounted for XX.X% of the overall professional hair coloring product<br />
market in <strong>Australia</strong> in 2014<br />
L’Oreal, P & G and Kao have established a wide distribution network in the country offering high quality<br />
products. L’Oreal Group is the overall market leader in this category<br />
<strong>Australia</strong> <strong>Professional</strong> <strong>Hair</strong> Color Product <strong>Market</strong> Revenue, By<br />
Company, 2014(AUD Million)<br />
<strong>Australia</strong> <strong>Professional</strong> <strong>Hair</strong> Color <strong>Market</strong> Revenue By<br />
Product Type, 2014<br />
Rank Company Percent share Value (AUD Million)<br />
1 L'Oreal Group XX.XX% XX.XX<br />
2 Procter & Gamble X.XX% XX.XX<br />
3 Kao Corporation X.XX% XX.XX<br />
4 Henkel AG & CO X.XX% XX.XX<br />
5 De Lorenzo X.XX% XX.XX<br />
Total<br />
XXX.XX<br />
Source: Expert Insights & IndustryARC Analysis<br />
Source: Expert Insights & IndustryARC Analysis<br />
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COMPANY PROFILE - L’OREAL GROUP<br />
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L’OREAL GROUP : PROFESSIONAL HAIR CARE PRODUCTS - AUSTRALIA<br />
<strong>Professional</strong> hair care brands of L'Oréal group available in <strong>Australia</strong> includes L’Oreal <strong>Professional</strong>, Redken, Shu<br />
Umeura, Matrix , Pureology and Kerastase<br />
Kerastase treatment is highly popular among females in premium salons and Matrix which is economical is in<br />
high demand for hair color services in <strong>Australia</strong><br />
XX.XX% of L'Oreal Group's professional hair care products revenue in <strong>Australia</strong> was obtained from the sale of<br />
professional shampoos and conditioners including treatment products in 2014, whereas hair coloring products<br />
contributed to XX.XX% revenue<br />
L’Oreal Group, <strong>Australia</strong> <strong>Professional</strong> <strong>Hair</strong> <strong>Care</strong> Products<br />
<strong>Market</strong> Share, By Category(2014)<br />
Source: Expert Insights and IndustryARC Analysis<br />
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RESPONDENTS SNAPSHOT<br />
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<br />
<br />
<br />
Total number of primary respondents - XXX<br />
Primary respondents of this survey are hair salon owners, managers, manufacturers of hair care products<br />
and distributors.<br />
Areas Covered – New South Wales, Queensland, Tasmania, Victoria and others<br />
Salon Chains Covered for primary interviews includes both organized and unorganized salons along with<br />
major salon chains in the country<br />
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140<br />
Total number of respondents<br />
120<br />
100<br />
80<br />
60<br />
40<br />
20<br />
0<br />
Price Attacks Toni & Guy Franck Provost Blow Dry Bar Sebastian Salons Others<br />
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FOCUSED GROUPS RESEARCH FLOW<br />
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Survey<br />
Group 2<br />
Survey<br />
Group 2<br />
Survey<br />
Group 2<br />
Survey<br />
Group 1<br />
Distributors<br />
Survey<br />
Group 3<br />
Survey<br />
Group 1<br />
Manufacturers<br />
Statistical Tool<br />
Salon<br />
Owners<br />
Survey<br />
Group 3<br />
Survey<br />
Group 1<br />
Survey<br />
Group 3<br />
Final Processed<br />
Data<br />
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