Australia Professional Hair Care Market

CATEGORY DEFINITIONS
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‣ SHAMPOOS
Shampoo is used to clean hair and scalp by removing dirt and oil caused by environment and external products
applied on hair. Various types of shampoos are available in the market such as shampoos for colored hair, dry
hair, normal hair, oily hair, treatment shampoos, anti-dandruff shampoos
‣ CONDITIONERS
Conditioners are used in treatment and to soften the hair. It is used after shampoo to improve the texture and
appearance of hair. Various types of conditioners are available in the market such as deep conditioners, leave in
conditioners, anti-dandruff conditioners
‣ HAIR STRAIGHTENING & PERMING PRODUCTS
It is a thermal treatment designed to permanently flatten or permanently wave the hair. Different types of
straightening are Japanese Straightening, Brazilian Straightening, keratin hair treatment etc.
‣ HAIR COLORING PRODUCTS
These products are designed to color or tone the natural hair. It is used to cover gray hair or color the hair as
desired. The degree of permanence and intensity differs. This category includes permanent, semi-permanent,
demi-permanent, temporary colors and bleaches
‣ HAIR STYLING PRODUCTS
Designed to control and enhance hair appearance. It Includes gels, mousse, volumizers, hair spray, thickeners,
shine enhancers, pomades, waxes, tonics and styling lotions
‣ HAIR TREATMENT PRODUCTS
These products are designed to treat scalp skin disorder or damaged hair due to prolonged or repeated heat
exposure, chemical exposure and by straightening and perming. It includes oils, serum, mask, scalp cleansing
solution, spray, lotion
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