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Talking

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ADVERTISING & SOCIAL MEDIAWhen it comes to advertising, you can never have enough, especiallyif it’s free. I’m not only talking about advertising your streamhere, but also yourself as a personality.At the very least, you should have the full suite of social media accountsto post to, which in esports means Twitter, a Facebook pageand an account on Reddit. There are other social media sites, butthese three are key for you to manage and grow.If you stream, post to Twitter first. If you have something unique orthat you think the community would enjoy, think about posting onReddit for extra reach, but be careful of respecting the postingrules. Facebook is good, too,but it’s much more aboutthings you have coming up orhave already happened (suchas VODs). Try not to postmore than three items a dayon Facebook (two spread outis better). However, Twittercan be used to share thingsmuch, much more regularlythrough the day.You could also consider advertisingon Twitter to gainmore followers, and on Facebookit’s relatively cheap toadvertise your Facebookpage in order to gain more fans. These are highly targeted adverts,too, so don’t confuse this with the black art of actually buying fans84

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