ร า ย ง า น ป ร ะ จ ำ ป 2 5 5 1 annual report 2008 - MCOT
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ร า ย ง า น ป ร ะ จ ำ ป 2 5 5 1 annual report 2008 - MCOT

ร า ย ง า น ป ร ะ จ ำ ป 2 5 5 1 annual report 2008 - MCOT

ร า ย ง า น ป ร ะ จ ำ ป 2 5 5 1 annual report 2008 - MCOT

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ทั<strong>น</strong>ข<strong>า</strong>ว <strong>ร</strong>อบโลก เ<strong>จ</strong><strong>า</strong><strong>ะ</strong>ลึก ต<strong>ร</strong><strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เด็<strong>น</strong>Update, Worldwide, Intensiveness and Precisionเส<strong>น</strong>อข<strong>า</strong>ว แล<strong>ะ</strong>ส<strong>า</strong><strong>ร</strong><strong>ะ</strong>คว<strong>า</strong>ม<strong>ร</strong>ู ค<strong>ร</strong>บทุกแ<strong>ง</strong>มุม ใ<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เด็<strong>น</strong>ที่เ<strong>ป</strong><strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>ตอส<strong>า</strong>ธ<strong>า</strong><strong>ร</strong>ณช<strong>น</strong>เพื่อใหค<strong>น</strong>ไท<strong>ย</strong>ได<strong>ร</strong>ับข<strong>า</strong>วส<strong>า</strong><strong>ร</strong>ที่เ<strong>ป</strong><strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>อ<strong>ย</strong><strong>า</strong><strong>ง</strong>เท<strong>า</strong>เที<strong>ย</strong>มกั<strong>น</strong> พ<strong>ร</strong>อมแลกเ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>เผ<strong>ย</strong>แพ<strong>ร</strong>ขอมูลข<strong>า</strong>วส<strong>า</strong><strong>ร</strong> คว<strong>า</strong>ม<strong>ร</strong>ู กับส<strong>ำ</strong><strong>น</strong>ักข<strong>า</strong>ว สื่อชั้<strong>น</strong><strong>น</strong><strong>ำ</strong>ทั่วโลกแล<strong>ะ</strong>มุ<strong>ง</strong>ข<strong>ย</strong><strong>า</strong><strong>ย</strong>เค<strong>ร</strong>อข<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ใหบ<strong>ร</strong>ก<strong>า</strong><strong>ร</strong>ข<strong>า</strong>วส<strong>า</strong><strong>ร</strong>ใหทั<strong>น</strong>สมั<strong>ย</strong>ม<strong>า</strong>ก<strong>ย</strong>ิ่<strong>ง</strong>ข้<strong>น</strong>We are providing hot news as well as general knowledge to the publicto widely circulate information to all Thais exchanging all news to otherstations around the globe.

<strong>ร</strong><strong>า</strong><strong>ง</strong>วัลแห่<strong>ง</strong>คว<strong>า</strong>มส<strong>ำ</strong>เ<strong>ร</strong>็<strong>จ</strong>KEY ACHIEVEMENTSผลแห่<strong>ง</strong>คว<strong>า</strong>มส<strong>ำ</strong>เ<strong>ร</strong>็<strong>จ</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>มุ่<strong>ง</strong>มั่<strong>น</strong>พัฒ<strong>น</strong><strong>า</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ขอ<strong>ง</strong> บม<strong>จ</strong>.อสมท ทั้<strong>ง</strong>ด้<strong>า</strong><strong>น</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์วิท<strong>ย</strong>ุก<strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>า</strong><strong>ย</strong>เสี<strong>ย</strong><strong>ง</strong> แล<strong>ะ</strong>สื่ออิเล็กท<strong>ร</strong>อ<strong>น</strong>ิกส์ เ<strong>ป</strong>็<strong>น</strong>ผลให้ บม<strong>จ</strong>.อสมท ได้<strong>ร</strong>ับ<strong>ร</strong><strong>า</strong><strong>ง</strong>วัล<strong>จ</strong><strong>า</strong>กห<strong>น</strong>่ว<strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ต่<strong>า</strong><strong>ง</strong> ๆ ดั<strong>ง</strong><strong>น</strong>ี้1. <strong>ร</strong><strong>า</strong><strong>ง</strong>วัลโท<strong>ร</strong>ทัศ<strong>น</strong>์ทอ<strong>ง</strong>ค<strong>ำ</strong> <strong>จ</strong>ัดโด<strong>ย</strong>มูล<strong>น</strong>ิธิ<strong>จ</strong><strong>ำ</strong><strong>น</strong><strong>ง</strong>ค์ <strong>ร</strong>ั<strong>ง</strong>สิกุล แล<strong>ะ</strong>ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>วัฒ<strong>น</strong>ธ<strong>ร</strong><strong>ร</strong>มแห่<strong>ง</strong>ช<strong>า</strong>ติค<strong>ร</strong>ั้<strong>ง</strong>ที่ 22 เมื่อวั<strong>น</strong>ที่ 26 ก<strong>ร</strong>กฎ<strong>า</strong>คม 2551 <strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 7 <strong>ร</strong><strong>า</strong><strong>ง</strong>วัล ได้แก่ • <strong>ร</strong><strong>า</strong><strong>ง</strong>วัลสถ<strong>า</strong><strong>น</strong>ีดีเด่<strong>น</strong>ด้<strong>า</strong><strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ข่<strong>า</strong>วแล<strong>ะ</strong>สถ<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ณ์<strong>ป</strong>ั<strong>จ</strong><strong>จ</strong>ุบั<strong>น</strong>• <strong>ร</strong><strong>า</strong><strong>ง</strong>วัล<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ข่<strong>า</strong>วดีเด่<strong>น</strong>• <strong>ร</strong><strong>า</strong><strong>ง</strong>วัล<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ส<strong>า</strong><strong>ร</strong>คดีข่<strong>า</strong>วห<strong>ร</strong>ือวิเค<strong>ร</strong><strong>า</strong><strong>ะ</strong>ห์ข่<strong>า</strong>วสถ<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ณ์<strong>ป</strong>ั<strong>จ</strong><strong>จ</strong>ุบั<strong>น</strong>ดีเด่<strong>น</strong>• <strong>ร</strong><strong>า</strong><strong>ง</strong>วัลล<strong>ะ</strong>ค<strong>ร</strong>ส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>ส<strong>ร</strong><strong>ร</strong>ค์สั<strong>ง</strong>คมดีเด่<strong>น</strong> แล<strong>ะ</strong><strong>ร</strong><strong>า</strong><strong>ง</strong>วัลค<strong>ร</strong>อบค<strong>ร</strong>ัวดีเด่<strong>น</strong> เ<strong>ร</strong>ื่อ<strong>ง</strong> “บ้<strong>า</strong><strong>น</strong><strong>น</strong>ี้มี<strong>ร</strong>ัก”• <strong>ร</strong><strong>า</strong><strong>ง</strong>วัล<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>สต<strong>ร</strong>ีดีเด่<strong>น</strong> ได้แก่ <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> “หมึกแด<strong>ง</strong>โชว์”• <strong>ร</strong><strong>า</strong><strong>ง</strong>วัลผู้บ<strong>ร</strong><strong>ร</strong><strong>ย</strong><strong>า</strong><strong>ย</strong>ส<strong>า</strong><strong>ร</strong>คดีดีเด่<strong>น</strong> ได้แก่ “คุณ<strong>ย</strong>ธี<strong>ร</strong>์ พล<strong>ะ</strong>กุล” <strong>จ</strong><strong>า</strong>กส<strong>า</strong><strong>ร</strong>คดีชุด บั<strong>น</strong>ทึกโลกสุดสั<strong>ป</strong>ด<strong>า</strong>ห์ค<strong>ร</strong>ั้<strong>ง</strong>ที่ 23 เมื่อวั<strong>น</strong>ที่ 22 มี<strong>น</strong><strong>า</strong>คม 2552 <strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 6 <strong>ร</strong><strong>า</strong><strong>ง</strong>วัล ได้แก่ • <strong>ร</strong><strong>า</strong><strong>ง</strong>วัลสถ<strong>า</strong><strong>น</strong>ีดีเด่<strong>น</strong>ด้<strong>า</strong><strong>น</strong>ข่<strong>า</strong>ว• <strong>ร</strong><strong>า</strong><strong>ง</strong>วัล<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ค<strong>ร</strong>อบค<strong>ร</strong>ัวดีเด่<strong>น</strong> ได้แก่ ล<strong>ะ</strong>ค<strong>ร</strong> “บ้<strong>า</strong><strong>น</strong><strong>น</strong>ี้มี<strong>ร</strong>ัก”• <strong>ร</strong><strong>า</strong><strong>ง</strong>วัลผู้ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เภททีม <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>เฉพ<strong>า</strong><strong>ะ</strong>กิ<strong>จ</strong> ได้แก่ ทีมผู้บ<strong>ร</strong><strong>ร</strong><strong>ย</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ถ่<strong>า</strong><strong>ย</strong>ทอดพ<strong>ร</strong><strong>ะ</strong><strong>ร</strong><strong>า</strong>ชพิธีพ<strong>ร</strong><strong>ะ</strong><strong>ร</strong><strong>า</strong>ชท<strong>า</strong><strong>น</strong>เพลิ<strong>ง</strong>พ<strong>ร</strong><strong>ะ</strong>ศพสมเด็<strong>จ</strong>พ<strong>ร</strong><strong>ะ</strong>เ<strong>จ</strong>้<strong>า</strong>พี่<strong>น</strong><strong>า</strong><strong>ง</strong>เธอ เ<strong>จ</strong>้<strong>า</strong>ฟ้<strong>า</strong>กัล<strong>ย</strong><strong>า</strong>ณิวัฒ<strong>น</strong><strong>า</strong> ก<strong>ร</strong>มหลว<strong>ง</strong><strong>น</strong><strong>ร</strong><strong>า</strong>ธิว<strong>า</strong>ส<strong>ร</strong><strong>า</strong>ช<strong>น</strong>ค<strong>ร</strong>ิ<strong>น</strong>ท<strong>ร</strong>์ “<strong>น</strong><strong>า</strong><strong>ง</strong>ส<strong>า</strong>วเมษ<strong>น</strong>ี สถ<strong>า</strong>ว<strong>ร</strong>ิ<strong>น</strong>ทุ”• <strong>ร</strong><strong>า</strong><strong>ง</strong>วัลผู้ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เภทเดี่<strong>ย</strong>วดีเด่<strong>น</strong> ได้แก่ “<strong>น</strong><strong>า</strong><strong>ย</strong>วิศ<strong>า</strong>ล ดิลกวณิช” <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> บ่<strong>า</strong><strong>ย</strong><strong>น</strong>ี้มีค<strong>ำ</strong>ตอบ • <strong>ร</strong><strong>า</strong><strong>ง</strong>วัล<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>เกมโชว์ดีเด่<strong>น</strong> ได้แก่ <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> “<strong>ย</strong>กส<strong>ย</strong><strong>า</strong>ม” • <strong>ร</strong><strong>า</strong><strong>ง</strong>วัล<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong>กิณก<strong>ะ</strong>ดีเด่<strong>น</strong> ได้แก่ <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> “สุ<strong>ร</strong>ิวิภ<strong>า</strong>”2. <strong>ร</strong><strong>า</strong><strong>ง</strong>วัลแส<strong>ง</strong>ชั<strong>ย</strong> สุ<strong>น</strong>ท<strong>ร</strong>วัฒ<strong>น</strong>์ 8 <strong>ร</strong><strong>า</strong><strong>ง</strong>วัล <strong>จ</strong>ัดโด<strong>ย</strong>มูล<strong>น</strong>ิธิแส<strong>ง</strong>ชั<strong>ย</strong> สุ<strong>น</strong>ท<strong>ร</strong>วัฒ<strong>น</strong>์ แล<strong>ะ</strong>สม<strong>า</strong>คม<strong>น</strong>ักข่<strong>า</strong>ววิท<strong>ย</strong>ุแล<strong>ะ</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์ไท<strong>ย</strong> ได้แก่• <strong>ร</strong><strong>า</strong><strong>ง</strong>วัลดีเด่<strong>น</strong> <strong>ป</strong><strong>ร</strong><strong>ะ</strong>เภทข่<strong>า</strong>ว<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบเสี<strong>ย</strong><strong>ง</strong>วิท<strong>ย</strong>ุ เ<strong>ร</strong>ื่อ<strong>ง</strong> “ม<strong>า</strong>บต<strong>า</strong>พุด...ทุกข์ไม่สิ้<strong>น</strong>สุด”• <strong>ร</strong><strong>า</strong><strong>ง</strong>วัลดีเด่<strong>น</strong> <strong>ป</strong><strong>ร</strong><strong>ะ</strong>เภทส<strong>า</strong><strong>ร</strong>คดีวิท<strong>ย</strong>ุ เ<strong>ร</strong>ื่อ<strong>ง</strong> “สือบูล<strong>า</strong>...เด็กเถื่อ<strong>น</strong>เพ<strong>ร</strong><strong>า</strong><strong>ะ</strong><strong>ร</strong>ัฐ”• <strong>ร</strong><strong>า</strong><strong>ง</strong>วัลดีเด่<strong>น</strong> <strong>ป</strong><strong>ร</strong><strong>ะ</strong>เภทข่<strong>า</strong>วสืบสว<strong>น</strong>สอบสว<strong>น</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์ เ<strong>ร</strong>ื่อ<strong>ง</strong> “ไบโอเทค<strong>น</strong>ิคกับคว<strong>า</strong>ม<strong>ป</strong>ลอดภั<strong>ย</strong>”• <strong>ร</strong><strong>า</strong><strong>ง</strong>วัล<strong>ย</strong>อดเ<strong>ย</strong>ี่<strong>ย</strong>ม <strong>ป</strong><strong>ร</strong><strong>ะ</strong>เภทข่<strong>า</strong>วเหตุก<strong>า</strong><strong>ร</strong>ณ์โท<strong>ร</strong>ทัศ<strong>น</strong>์ เ<strong>ร</strong>ื่อ<strong>ง</strong> “<strong>น</strong><strong>า</strong>ที<strong>ร</strong><strong>ะ</strong>เบิดใต้”• <strong>ร</strong><strong>า</strong><strong>ง</strong>วัลชมเช<strong>ย</strong> <strong>ป</strong><strong>ร</strong><strong>ะ</strong>เภทข่<strong>า</strong>วสืบสว<strong>น</strong>สอบสว<strong>น</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์ เ<strong>ร</strong>ื่อ<strong>ง</strong> “ทุ<strong>จ</strong><strong>ร</strong>ิตค้<strong>า</strong>บัต<strong>ร</strong>สีมีชื่อใ<strong>น</strong>ท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong><strong>ร</strong><strong>า</strong>ษฎ<strong>ร</strong>์ แล<strong>ะ</strong>สัญช<strong>า</strong>ติ”• <strong>ร</strong><strong>า</strong><strong>ง</strong>วัลชมเช<strong>ย</strong> <strong>ป</strong><strong>ร</strong><strong>ะ</strong>เภทข่<strong>า</strong>วสืบสว<strong>น</strong>สอบสว<strong>น</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์ เ<strong>ร</strong>ื่อ<strong>ง</strong> “ผล<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>เมือ<strong>ง</strong>ท้อ<strong>ง</strong>ถิ่<strong>น</strong>ใ<strong>น</strong> อบ<strong>จ</strong>.แพ<strong>ร</strong>่”• <strong>ร</strong><strong>า</strong><strong>ง</strong>วัลชมเช<strong>ย</strong> <strong>ป</strong><strong>ร</strong><strong>ะ</strong>เภทส<strong>า</strong><strong>ร</strong>คดีเชิ<strong>ง</strong>ข่<strong>า</strong>วโท<strong>ร</strong>ทัศ<strong>น</strong>์ เ<strong>ร</strong>ื่อ<strong>ง</strong> “<strong>ป</strong>ัญห<strong>า</strong>เ<strong>ร</strong>ือดูหิ่<strong>ง</strong>ห้อ<strong>ย</strong>กับสิทธิชุมช<strong>น</strong>”• <strong>ร</strong><strong>า</strong><strong>ง</strong>วัลชมเช<strong>ย</strong> <strong>ป</strong><strong>ร</strong><strong>ะ</strong>เภทข่<strong>า</strong>วเหตุก<strong>า</strong><strong>ร</strong>ณ์โท<strong>ร</strong>ทัศ<strong>น</strong>์ เ<strong>ร</strong>ื่อ<strong>ง</strong> “กลุ่มทห<strong>า</strong><strong>ร</strong><strong>ร</strong>ุมท<strong>ำ</strong><strong>ร</strong>้<strong>า</strong><strong>ย</strong>เด็กวั<strong>ย</strong><strong>ร</strong>ุ่<strong>น</strong>”3. <strong>ร</strong><strong>า</strong><strong>ง</strong>วัล ''Star Entertainment Award 2007" 5 <strong>ร</strong><strong>า</strong><strong>ง</strong>วัล <strong>จ</strong>ัดโด<strong>ย</strong>สม<strong>า</strong>คม<strong>น</strong>ักข่<strong>า</strong>วบั<strong>น</strong>เทิ<strong>ง</strong> ได้แก่• <strong>ร</strong><strong>า</strong><strong>ง</strong>วัล<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ข่<strong>า</strong>วแล<strong>ะ</strong>วิเค<strong>ร</strong><strong>า</strong><strong>ะ</strong>ห์ข่<strong>า</strong>ว<strong>ย</strong>อดเ<strong>ย</strong>ี่<strong>ย</strong>ม ได้แก่ <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> “ข่<strong>า</strong>วข้<strong>น</strong>ค<strong>น</strong>ข่<strong>า</strong>ว” • <strong>ร</strong><strong>า</strong><strong>ง</strong>วัล<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ข่<strong>า</strong>วบั<strong>น</strong>เทิ<strong>ง</strong><strong>ย</strong>อดเ<strong>ย</strong>ี่<strong>ย</strong>ม ได้แก่ <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> “ไ<strong>น</strong><strong>น</strong>์เอ็<strong>น</strong>เตอ<strong>ร</strong>์เท<strong>น</strong>”• <strong>ร</strong><strong>า</strong><strong>ง</strong>วัลส<strong>า</strong><strong>ร</strong>คดี<strong>ย</strong>อดเ<strong>ย</strong>ี่<strong>ย</strong>ม ได้แก่ <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> “กบ<strong>น</strong>อกก<strong>ะ</strong>ล<strong>า</strong>”• <strong>ร</strong><strong>า</strong><strong>ง</strong>วัล<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ส่<strong>ง</strong>เส<strong>ร</strong>ิมศิล<strong>ป</strong>วัฒ<strong>น</strong>ธ<strong>ร</strong><strong>ร</strong>ม<strong>ย</strong>อดเ<strong>ย</strong>ี่<strong>ย</strong>ม ได้แก่ <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> “คุณพ<strong>ร</strong><strong>ะ</strong>ช่ว<strong>ย</strong>”• <strong>ร</strong><strong>า</strong><strong>ง</strong>วัลพิธีก<strong>ร</strong>แล<strong>ะ</strong>ผู้ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ช<strong>า</strong><strong>ย</strong><strong>ย</strong>อดเ<strong>ย</strong>ี่<strong>ย</strong>ม ได้แก่ “<strong>น</strong><strong>า</strong><strong>ย</strong>สัญญ<strong>า</strong> คุณ<strong>า</strong>ก<strong>ร</strong>” <strong>จ</strong><strong>า</strong>ก<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ต<strong>า</strong>สว่<strong>า</strong><strong>ง</strong>KEY ACHIEVEMENTSThe achievements resulted by the Company’s strong intension for itstelevision, radio broadcasting, and electronic media developmentshave been shown out when, in <strong>2008</strong>, <strong>MCOT</strong> Plc. received the following awards:1. Golden Television Award, No. 22 – 7 awards, as organized by Chumnong Rangsikul Foundation, and the National Culture Commission held on 26 July <strong>2008</strong>: • Best Television Station for News Program and Current News • Best News Program• Best Documentary News Program or Current News Analysis• Best Society-Based Drama Series and Best Family Drama Series: “Baan Nee Mee Rak”• Best Women Program, e.g. Muek Daeng Show”• Best Narrator for Documentary Program: “Khun Yathee Palakul” from the documentary series, “Weekend World Records” Golden Television Award, No. 23 – 6 awards, held on 22 March 2009: • Best Television Station for News Program• Best Family Drama Series: “Baan Nee Mee Rak”• Best MC Team and Special Broadcast Program: “MC Team for Live Broadcasting in the Royal Cremation of Her Royal Highness Princess Galyani Vadhana Krom Luang Naradhiwas Rajanagarindra as narrated by “Miss Maysanee Sathawarindhu”• Best MC for in type of game show and variety show: “Visarn Dilokvanich” in Bai Nee Mee Kham Taub Program• Best Game Show Program: “Yok Siam” • Best Variety Show program: “Surivipa” 2. Saengchai Sunthornwat Award - 8 awards, as organized by Saengchai Sunthornwat Foundation and Thai Broadcast Journalists Association:• Best News Reporting for Radio, “Map Ta Phut…Endless Sorrow”. • Best Radio Documentary Program, “Sue Bu La…Illegal Children as Treated by the State”• Best Television Investigating News, “Bio-technique and Safety” • Best Television Event News, “Minute of Bombing the South”• Consolation Award for Television Investigating News, “Card Fraud for Names in House Registration and Nationality”• Consolation Award for Television Investigating News “Interest and Local Politics in Phrae.”• Consolation Award for Television Documentary News, “Problem of Boats to See Fireflies and Right of Community”• Consolation Award for Television Event News, “A Group of Soldiers Attacking Teenagers”3. Star Entertainment Award 2006 – 5 awards as held by the Entertainment Reporter Association: • Best News and News Analysis Program, “Kao Khon Khon Kao” • Best Entertainment News, “Nine Entertain” Program• Best Documentary Program, “Kob Nok Kala” Program• Best Art and Culture Promotion, “Khun Phra Chuai” Program • Best MC: Mr. Sanya Kunakorn of “Ta Sawang” Program12 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

4. <strong>ร</strong><strong>า</strong><strong>ง</strong>วัลเทพทอ<strong>ง</strong> <strong>จ</strong>ัดโด<strong>ย</strong>สม<strong>า</strong>คม<strong>น</strong>ักวิท<strong>ย</strong>ุแล<strong>ะ</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์แห่<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong> <strong>ป</strong><strong>ร</strong><strong>ะ</strong>เภท<strong>ร</strong><strong>า</strong><strong>ง</strong>วัล <strong>น</strong>ักวิท<strong>ย</strong>ุก<strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>า</strong><strong>ย</strong>เสี<strong>ย</strong><strong>ง</strong>ดีเด่<strong>น</strong> ได้แก่ ดีเ<strong>จ</strong><strong>ร</strong>๊อกกี้ - สุ<strong>ร</strong>บดิ<strong>น</strong>ท<strong>ร</strong>์ สมบัติเ<strong>จ</strong><strong>ร</strong>ิญ ดีเ<strong>จ</strong>คลื่<strong>น</strong>ลูกทุ่<strong>ง</strong>มห<strong>า</strong><strong>น</strong>ค<strong>ร</strong> FM 95 MHz5. <strong>ร</strong><strong>า</strong><strong>ง</strong>วัลไ<strong>น</strong><strong>น</strong>์เอ็<strong>น</strong>เตอ<strong>ร</strong>์เท<strong>น</strong> อวอ<strong>ร</strong>์ด <strong>ป</strong><strong>ร</strong><strong>ะ</strong>เภท<strong>ร</strong><strong>า</strong><strong>ง</strong>วัลพิธีก<strong>ร</strong>แห่<strong>ง</strong><strong>ป</strong>ี ได้แก่• <strong>น</strong><strong>า</strong><strong>ย</strong>ธ<strong>ง</strong>ชั<strong>ย</strong> <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ส<strong>ง</strong>ค์สั<strong>น</strong>ติ <strong>จ</strong><strong>า</strong>ก<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> คุณพ<strong>ร</strong><strong>ะ</strong>ช่ว<strong>ย</strong>6. <strong>ร</strong><strong>า</strong><strong>ง</strong>วัลภ<strong>า</strong>พข่<strong>า</strong>ว<strong>ย</strong>อดเ<strong>ย</strong>ี่<strong>ย</strong>ม <strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 2 <strong>ร</strong><strong>า</strong><strong>ง</strong>วัล <strong>จ</strong>ัดโด<strong>ย</strong>สม<strong>า</strong>คมช่<strong>า</strong><strong>ง</strong>ภ<strong>า</strong>พสื่อมวลช<strong>น</strong>แห่<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong> ได้แก่• <strong>ร</strong><strong>า</strong><strong>ง</strong>วัลภ<strong>า</strong>พข่<strong>า</strong>วโท<strong>ร</strong>ทัศ<strong>น</strong>์ช<strong>น</strong><strong>ะ</strong>เลิศ ได้แก่ <strong>น</strong><strong>า</strong><strong>ย</strong>สุ<strong>จ</strong>ิ<strong>น</strong>ต์ ต<strong>ร</strong><strong>ง</strong>ดี <strong>น</strong><strong>า</strong><strong>ย</strong><strong>ป</strong><strong>ร</strong>ัชญ<strong>า</strong> วิชั<strong>ย</strong>โ<strong>ย</strong> แล<strong>ะ</strong><strong>น</strong><strong>า</strong><strong>ย</strong>คมสั<strong>น</strong> เอี่<strong>ย</strong>มก<strong>ำ</strong>เ<strong>น</strong>ิด• <strong>ร</strong><strong>า</strong><strong>ง</strong>วัลภ<strong>า</strong>พข่<strong>า</strong>วโท<strong>ร</strong>ทัศ<strong>น</strong>์ชมเช<strong>ย</strong> ได้แก่ <strong>น</strong><strong>า</strong><strong>ย</strong><strong>จ</strong>ี<strong>ร</strong>วัฒ<strong>น</strong>์ อ<strong>ร</strong>ุณวัฒ<strong>น</strong><strong>า</strong><strong>น</strong><strong>น</strong>ท์7. <strong>ร</strong><strong>า</strong><strong>ง</strong>วัลโล่เกี<strong>ย</strong><strong>ร</strong>ติคุณส<strong>น</strong>ับส<strong>น</strong>ุ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>เลือกตั้<strong>ง</strong>สม<strong>า</strong>ชิกสภ<strong>า</strong>ผู้แท<strong>น</strong><strong>ร</strong><strong>า</strong>ษฎ<strong>ร</strong> 2 ส<strong>า</strong>ข<strong>า</strong> <strong>จ</strong>ัดโด<strong>ย</strong> คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ก<strong>า</strong><strong>ร</strong>เลือกตั้<strong>ง</strong><strong>จ</strong><strong>า</strong>ก<strong>ง</strong><strong>า</strong><strong>น</strong> “ห<strong>น</strong>ึ่<strong>ง</strong>เสี<strong>ย</strong><strong>ง</strong><strong>ร</strong>วมใ<strong>จ</strong> <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ช<strong>า</strong>ธิ<strong>ป</strong>ไต<strong>ย</strong>ต้อ<strong>ง</strong>เดิ<strong>น</strong>ห<strong>น</strong>้<strong>า</strong>” ได้แก่• สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯ โมเดิ<strong>ร</strong>์<strong>น</strong>เ<strong>ร</strong>ดิโอ • สถ<strong>า</strong><strong>น</strong>ีโท<strong>ร</strong>ทัศ<strong>น</strong>์โมเดิ<strong>ร</strong>์<strong>น</strong>ไ<strong>น</strong><strong>น</strong>์8. <strong>ร</strong><strong>า</strong><strong>ง</strong>วัลสื่อมวลช<strong>น</strong>สต<strong>ร</strong>ีดีเด่<strong>น</strong> 2 <strong>ร</strong><strong>า</strong><strong>ง</strong>วัล <strong>จ</strong>ัดโด<strong>ย</strong> คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>วั<strong>น</strong>สต<strong>ร</strong>ีส<strong>า</strong>กล <strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong><strong>ป</strong>ี 2551 ได้แก่• <strong>ร</strong><strong>า</strong><strong>ง</strong>วัลสื่อส<strong>า</strong><strong>ร</strong>มวลช<strong>น</strong>ดีเด่<strong>น</strong>ส<strong>า</strong>ข<strong>า</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์ ได้แก่ “<strong>น</strong><strong>า</strong><strong>ง</strong>ส<strong>า</strong>วชวิด<strong>า</strong> ว<strong>า</strong>ทิ<strong>น</strong>ชั<strong>ย</strong>” ผู้สื่อข่<strong>า</strong>วอ<strong>า</strong>วุโส กอ<strong>ง</strong>บ<strong>ร</strong><strong>ร</strong>ณ<strong>า</strong>ธิก<strong>า</strong><strong>ร</strong>ข่<strong>า</strong>วเฉพ<strong>า</strong><strong>ะ</strong>กิ<strong>จ</strong> ส<strong>ำ</strong><strong>น</strong>ักข่<strong>า</strong>วไท<strong>ย</strong>• <strong>ร</strong><strong>า</strong><strong>ง</strong>วัลสื่อส<strong>า</strong><strong>ร</strong>มวลช<strong>น</strong>ดีเด่<strong>น</strong>ส<strong>า</strong>ข<strong>า</strong> ด้<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ส่<strong>ง</strong>เส<strong>ร</strong>ิมศัก<strong>ย</strong>ภ<strong>า</strong>พสต<strong>ร</strong>ีแล<strong>ะ</strong>คว<strong>า</strong>มเสมอภ<strong>า</strong>คหญิ<strong>ง</strong>-ช<strong>า</strong><strong>ย</strong> สื่อวิท<strong>ย</strong>ุก<strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>า</strong><strong>ย</strong>เสี<strong>ย</strong><strong>ง</strong> สื่อโท<strong>ร</strong>ทัศ<strong>น</strong>์ ได้แก่ <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> “ภั<strong>ย</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>วั<strong>น</strong>”9. <strong>ร</strong><strong>า</strong><strong>ง</strong>วัล<strong>ย</strong>ก<strong>ย</strong>่อ<strong>ง</strong>เชิดชูเกี<strong>ย</strong><strong>ร</strong>ติผู้ท<strong>ำ</strong>คุณ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์ด้<strong>า</strong><strong>น</strong><strong>น</strong>ั<strong>น</strong>ท<strong>น</strong><strong>า</strong>ก<strong>า</strong><strong>ร</strong> <strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong><strong>ป</strong>ี 2551 <strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 7 <strong>ร</strong><strong>า</strong><strong>ง</strong>วัล <strong>จ</strong>ัดโด<strong>ย</strong>ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>พัฒ<strong>น</strong><strong>า</strong>ก<strong>า</strong><strong>ร</strong>กีฬ<strong>า</strong>แล<strong>ะ</strong><strong>น</strong>ั<strong>น</strong>ท<strong>น</strong><strong>า</strong>ก<strong>า</strong><strong>ร</strong> ก<strong>ร</strong><strong>ะ</strong>ท<strong>ร</strong>ว<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ท่อ<strong>ง</strong>เที่<strong>ย</strong>วแล<strong>ะ</strong>กีฬ<strong>า</strong> ได้แก่• <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>คุณพ<strong>ร</strong><strong>ะ</strong>ช่ว<strong>ย</strong> • <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ุดเ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>• <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>า</strong>ชญ์เดิ<strong>น</strong>ดิ<strong>น</strong> • <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> Wonderful World• <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>ย</strong>กส<strong>ย</strong><strong>า</strong>ม • <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>แผ่<strong>น</strong>ดิ<strong>น</strong>เดี<strong>ย</strong>วกั<strong>น</strong>บ้<strong>า</strong><strong>น</strong>ฉั<strong>น</strong>บ้<strong>า</strong><strong>น</strong>เธอ• <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ซูเ<strong>ป</strong>อ<strong>ร</strong>์<strong>จ</strong>ิ๋ว10. <strong>ร</strong><strong>า</strong><strong>ง</strong>วัล The Golden Eagle Awards of China ค<strong>ร</strong>ั้<strong>ง</strong>ที่ 24 <strong>จ</strong>ัดโด<strong>ย</strong> The Mass TV Magazine of South China’s Zhejiang Province ได้แก่ <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ส<strong>า</strong><strong>ร</strong>คดีแม่<strong>น</strong>้<strong>ำ</strong>โข<strong>ง</strong>มห<strong>า</strong><strong>น</strong>ทีแห่<strong>ง</strong>ชีวิต (Nourished by the Same River)11. <strong>ร</strong><strong>า</strong><strong>ง</strong>วัล YOUNG AND SMART VOTE <strong>2008</strong> ส<strong>า</strong>ข<strong>า</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>วิท<strong>ย</strong>ุ<strong>ย</strong>อด<strong>น</strong>ิ<strong>ย</strong>ม ได้แก่ สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯ อสมท FM 97.5 MHz. “เมล็ดพั<strong>น</strong>ธุ์ใหม่ขอ<strong>ง</strong>ค<strong>น</strong>วั<strong>ย</strong>มั<strong>น</strong>ส์“12. <strong>ร</strong><strong>า</strong><strong>ง</strong>วัลเว็บไซต์<strong>ย</strong>อด<strong>น</strong>ิ<strong>ย</strong>มแล<strong>ะ</strong>เว็บไซต์สถ<strong>า</strong><strong>น</strong>ีโท<strong>ร</strong>ทัศ<strong>น</strong>์<strong>ย</strong>อดเ<strong>ย</strong>ี่<strong>ย</strong>ม <strong>จ</strong><strong>า</strong>ก Truehits.net13. <strong>ร</strong><strong>า</strong><strong>ง</strong>วัล Asia Vision ขอ<strong>ง</strong>สหภ<strong>า</strong>พวิท<strong>ย</strong>ุก<strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>า</strong><strong>ย</strong>เสี<strong>ย</strong><strong>ง</strong>แล<strong>ะ</strong>วิท<strong>ย</strong>ุโท<strong>ร</strong>ทัศ<strong>น</strong>์ แห่<strong>ง</strong>ภ<strong>า</strong>คพื้<strong>น</strong>เอเชี<strong>ย</strong>แ<strong>ป</strong>ซิฟิก (เอบี<strong>ย</strong>ู) ได้แก่ <strong>ร</strong><strong>า</strong><strong>ง</strong>วัล Asia Vision <strong>ป</strong><strong>ร</strong><strong>ะ</strong>เภทข่<strong>า</strong>วดีเด่<strong>น</strong> <strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong><strong>ป</strong>ี <strong>2008</strong> 4. Thep Thong Award, No. 9 as arranged by the Broadcaster’s Association of Thailand for Year 2007 on 11 March <strong>2008</strong>• Best Radio Broadcaster Award: “DJ Rocky – Surabodin Sombatcharoen from FM 95 MHz, Look Thung Maha Nakhon”5. Nine Entertainment Award MC of the Year: Mr. Thongchai Prasongsanti from “Khun Phra Chuay” program6. Best News Photo – 2 awards, as arranged by the Mass Media Photographer Association of Thailand:• First Winner for Television Photo News Award: Mr. Suchin Trongdee, Mr. Prachya Vichaiyo, and Mr. Komsan Iamkamnerd• Consolation Award for Television News Reporting: Mr. Jeerawat Aroonwattananon7. Two Honorable Shield Awards for supports to the general election of house representatives as arranged by The Election Commission of Thailand in the event of “One Vote for Joint Spirit, Democracy Goes Ahead”• Modern Radio Station• Modernine Television Station8. Best Women Mass Media Award – 2 awards as arranged by the Committee for the arrangement of Annual International Women’s Day for Year <strong>2008</strong>: • Best Mass Media Award in field of television, “Miss Chawida Wathinchai”, a senior <strong>report</strong>er of Specific News Editor, Thai News Agency• Best Mass Media Award for the promotion of women’s potential and equality between women and men in field of radio broadcasting and television, “Phai Rai Wan” Program.9. Badge of Honor Award for the mass media making contributions to recreation for Year <strong>2008</strong> – 7 awards, as arranged by the Office of Sports and Recreation Development, Ministry of Tourism and Sports:• Khun Phra Chuai Program• Jud Plien Program• Prach Dern Din Program• Wonderful World Program• Yok Siam Program • Pan Din Diao Gun Baan Chan Baan Ther Program Super Jio Program10. The Golden Eagle Awards of China, No. 24, as arranged by The Mass TV Magazine of South China’s Zhejiang Province, “Nourished by the Same River” Documentary Program11. Young and Smart Vote <strong>2008</strong> for Top Hit Radio Program, “FM 97.5 MHz of <strong>MCOT</strong> Radio Station”12. Best Television Station Website from Truehits.net13. Asia Vision Award held by the Asia Pacific Broadcasting Union (ABU): Best Asia Vision News Award for Year <strong>2008</strong> A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d13

ส<strong>า</strong><strong>ร</strong>คดีชุดพิเศษ “แม่<strong>น</strong>้<strong>ำ</strong>โข<strong>ง</strong> มห<strong>า</strong><strong>น</strong>ทีแห่<strong>ง</strong>ชีวิต” ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ิดตัวโค<strong>ร</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>คว<strong>า</strong>ม<strong>ร</strong>่วมมือ<strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>สถ<strong>า</strong><strong>น</strong>ีโท<strong>ร</strong>ทัศ<strong>น</strong>์โมเดิ<strong>ร</strong>์<strong>น</strong>ไ<strong>น</strong><strong>น</strong>์แล<strong>ะ</strong>สถ<strong>า</strong><strong>น</strong>ีโท<strong>ร</strong>ทัศ<strong>น</strong>์ <strong>จ</strong><strong>า</strong>ก 5 <strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศใ<strong>น</strong>ภูมิภ<strong>า</strong>คลุ่มแม่<strong>น</strong>้<strong>ำ</strong>โข<strong>ง</strong> ได้แก่ <strong>จ</strong>ี<strong>น</strong> พม่<strong>า</strong>ล<strong>า</strong>ว กัมพูช<strong>า</strong> แล<strong>ะ</strong>เวี<strong>ย</strong>ด<strong>น</strong><strong>า</strong>ม ส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>ส<strong>ร</strong><strong>ร</strong>ค์ส<strong>า</strong><strong>ร</strong>คดีชุดพิเศษ เพื่อส<strong>ะ</strong>ท้อ<strong>น</strong>ให้เห็<strong>น</strong>ถึ<strong>ง</strong>คว<strong>า</strong>ม<strong>ย</strong>ิ่<strong>ง</strong>ใหญ่ขอ<strong>ง</strong>แม่<strong>น</strong>้<strong>ำ</strong>โข<strong>ง</strong> แล<strong>ะ</strong>ถ่<strong>า</strong><strong>ย</strong>ทอดวิถีชีวิตคว<strong>า</strong>มเ<strong>ป</strong>็<strong>น</strong>อ<strong>ย</strong>ู่ <strong>ป</strong><strong>ร</strong><strong>ะ</strong>เพณีแล<strong>ะ</strong>วัฒ<strong>น</strong>ธ<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>อ<strong>ย</strong>ู่<strong>ร</strong>่วมกั<strong>น</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>สั<strong>น</strong>ติ ด้ว<strong>ย</strong>เทค<strong>น</strong>ิคก<strong>า</strong><strong>ร</strong>ถ่<strong>า</strong><strong>ย</strong>ท<strong>ำ</strong>พิเศษ แล<strong>ะ</strong>คุณภ<strong>า</strong>พ<strong>ร</strong><strong>ะ</strong>ดับ Digital HDTV ซึ่<strong>ง</strong>ส<strong>า</strong><strong>ร</strong>คดีดั<strong>ง</strong>กล่<strong>า</strong>วได้<strong>ร</strong>ับ<strong>ร</strong><strong>า</strong><strong>ง</strong>วัล The GoldenEagle Awards of China ค<strong>ร</strong>ั้<strong>ง</strong>ที่ 24 โด<strong>ย</strong> The Mass TV Magazine ofSouth China’s Zhejiang Province ก<strong>า</strong><strong>ร</strong>ทดลอ<strong>ง</strong>ท<strong>า</strong><strong>ง</strong>เทค<strong>น</strong>ิคใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ก<strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>า</strong><strong>ย</strong>ภ<strong>า</strong>พแล<strong>ะ</strong>เสี<strong>ย</strong><strong>ง</strong><strong>ร</strong><strong>ะ</strong>บบดิ<strong>จ</strong>ิตอลส<strong>ำ</strong>ห<strong>ร</strong>ับอุ<strong>ป</strong>ก<strong>ร</strong>ณ์<strong>ร</strong>ับสัญญ<strong>า</strong>ณแบบมือถือ (DVB-H : Digital VideoBroadcasting - Handheld) บม<strong>จ</strong>. อสมท <strong>ร</strong>่วมมือกับ บ<strong>ร</strong>ิษัท แมคพ<strong>า</strong><strong>ย</strong> แอดว<strong>า</strong><strong>น</strong>ซ์ ซัพพล<strong>า</strong><strong>ย</strong> <strong>จ</strong><strong>ำ</strong>กัด แล<strong>ะ</strong>บ<strong>ร</strong>ิษัท เอส เค เทเลคอม <strong>จ</strong><strong>ำ</strong>กัด บ<strong>ร</strong>ิษัทเทเลคอม<strong>ร</strong><strong>า</strong><strong>ย</strong>ใหญ่แห่<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศส<strong>า</strong>ธ<strong>า</strong><strong>ร</strong>ณ<strong>ร</strong>ัฐเก<strong>า</strong>หลี บ<strong>ร</strong>ิษัท ไท<strong>ย</strong>ซัมซุ<strong>ง</strong> อิเลคโท<strong>ร</strong><strong>น</strong>ิคส์ <strong>จ</strong><strong>ำ</strong>กัด แล<strong>ะ</strong>บ<strong>ร</strong>ิษัทส<strong>ย</strong><strong>า</strong>มพิว<strong>ร</strong><strong>ร</strong>ธ<strong>น</strong>์ <strong>จ</strong><strong>ำ</strong>กัด เ<strong>ป</strong>ิดก<strong>า</strong><strong>ร</strong>ทดลอ<strong>ง</strong><strong>ร</strong><strong>ะ</strong>บบก<strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>า</strong><strong>ย</strong>ภ<strong>า</strong>พแล<strong>ะ</strong>เสี<strong>ย</strong><strong>ง</strong> ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong>บบดิ<strong>จ</strong>ิตอล ส<strong>ำ</strong>ห<strong>ร</strong>ับอุ<strong>ป</strong>ก<strong>ร</strong>ณ์<strong>ร</strong>ับสัญญ<strong>า</strong>ณแบบมือถือ บ<strong>ร</strong>ิเวณอ<strong>า</strong>ค<strong>า</strong><strong>ร</strong>ส<strong>ย</strong><strong>า</strong>มเซ็<strong>น</strong>เตอ<strong>ร</strong>์ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong>แข่<strong>ง</strong>ขั<strong>น</strong>ฟุตบอล<strong>น</strong>ัดพิเศษ “Manchester City FCSuper Match Thailand <strong>2008</strong> Presented by SINGHA” บม<strong>จ</strong>. อสมท <strong>ร</strong>่วมกับ บ<strong>ร</strong>ิษัท แม<strong>น</strong>ซิตี้ ม<strong>า</strong><strong>ร</strong>์เก็ตติ้<strong>ง</strong> <strong>จ</strong><strong>ำ</strong>กัด แล<strong>ะ</strong>บ<strong>ร</strong>ิษัทพั<strong>น</strong>ธมิต<strong>ร</strong>ถ่<strong>า</strong><strong>ย</strong>ทอดสดก<strong>า</strong><strong>ร</strong>แข่<strong>ง</strong>ขั<strong>น</strong>ฟุตบอล<strong>น</strong>ัดพิเศษ <strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong> ทีมแม<strong>น</strong>เชสเตอ<strong>ร</strong>์ซิตี้ แล<strong>ะ</strong>ทีมไท<strong>ย</strong>แล<strong>น</strong>ด์ พ<strong>ร</strong>ีเมี<strong>ย</strong><strong>ร</strong>์ ออลสต<strong>า</strong><strong>ร</strong>์ โด<strong>ย</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>โค<strong>ร</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ออกอ<strong>า</strong>ก<strong>า</strong>ศ แบบMulti Channel ถ่<strong>า</strong><strong>ย</strong>ทอดสดผ่<strong>า</strong><strong>น</strong>สื่อขอ<strong>ง</strong> บม<strong>จ</strong>.อสมท พ<strong>ร</strong>้อมกั<strong>น</strong>เ<strong>ป</strong>็<strong>น</strong>ค<strong>ร</strong>ั้<strong>ง</strong>แ<strong>ร</strong>กถึ<strong>ง</strong> 5 ช่อ<strong>ง</strong>ท<strong>า</strong><strong>ง</strong> ได้แก่ ท<strong>า</strong><strong>ง</strong>โมเดิ<strong>ร</strong>์<strong>น</strong>ไ<strong>น</strong><strong>น</strong>์ทีวี สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯ FM 99 ActiveRadio เว็บไซต์ บม<strong>จ</strong>.อสมท (www.mcot.net) โท<strong>ร</strong>ศัพท์มือถือ<strong>ร</strong><strong>ะ</strong>บบ AIS แล<strong>ะ</strong>ท<strong>า</strong><strong>ง</strong><strong>ร</strong>ถติดตั้<strong>ง</strong><strong>จ</strong>อ LED Mobile ขอ<strong>ง</strong> Hello Bangkok ทั่วก<strong>ร</strong>ุ<strong>ง</strong>เทพมห<strong>า</strong><strong>น</strong>ค<strong>ร</strong> ส<strong>า</strong><strong>ร</strong>คดีชุด “แผ่<strong>น</strong>ดิ<strong>น</strong>สุว<strong>ร</strong><strong>ร</strong>ณภูมิ เ<strong>ร</strong>ื่อ<strong>ง</strong><strong>จ</strong><strong>ร</strong>ิ<strong>ง</strong>ห<strong>ร</strong>ือต<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>น</strong>” บม<strong>จ</strong>. อสมท <strong>ร</strong>่วมกับ บ<strong>ร</strong>ิษัท พ<strong>า</strong>โ<strong>น</strong><strong>ร</strong><strong>า</strong>ม่<strong>า</strong> เวิลด์ไวด์ <strong>จ</strong><strong>ำ</strong>กัด ส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>ส<strong>ร</strong><strong>ร</strong>ค์ส<strong>า</strong><strong>ร</strong>คดีชุดพิเศษ เพื่อบอกเล่<strong>า</strong>เ<strong>ร</strong>ื่อ<strong>ง</strong><strong>ร</strong><strong>า</strong>วคว<strong>า</strong>มเ<strong>ป</strong>็<strong>น</strong>ม<strong>า</strong>แล<strong>ะ</strong>ภูมิหลั<strong>ง</strong>ขอ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ใช้ชีวิตขอ<strong>ง</strong>ค<strong>น</strong>ใ<strong>น</strong>แถบเอเชี<strong>ย</strong>ต<strong>ะ</strong>วั<strong>น</strong>ออกเฉี<strong>ย</strong><strong>ง</strong>ใต้ โด<strong>ย</strong>ใช้เวล<strong>า</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ถ่<strong>า</strong><strong>ย</strong>ท<strong>ำ</strong><strong>ย</strong><strong>า</strong>ว<strong>น</strong><strong>า</strong><strong>น</strong>ถึ<strong>ง</strong> 3 <strong>ป</strong>ี กับก<strong>า</strong><strong>ร</strong>เดิ<strong>น</strong>ท<strong>า</strong><strong>ง</strong>ไ<strong>ป</strong>ใ<strong>น</strong> 10 <strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศแถบเอเชี<strong>ย</strong>ต<strong>ะ</strong>วั<strong>น</strong>ออกเฉี<strong>ย</strong><strong>ง</strong>ใต้ แล<strong>ะ</strong><strong>น</strong><strong>ำ</strong>เส<strong>น</strong>อออกอ<strong>า</strong>ก<strong>า</strong>ศท<strong>า</strong><strong>ง</strong>สถ<strong>า</strong><strong>น</strong>ีโท<strong>ร</strong>ทัศ<strong>น</strong>์โมเดิ<strong>ร</strong>์<strong>น</strong>ไ<strong>น</strong><strong>น</strong>์Special Documentary Series “Mekong River - Great Riverof Life” Opening of a corporation project between Modernine TelevisionStation and other Television Stations in another 5 countries;namely, China, Myanmar, Laos, Cambodia, and Vietnam to createa special documentary series to show the greatness of Mekong River. This series also presented the ways of living,traditions and culture of peaceful living. It was shot by specialtechniques with the digital HDTV quality. This documentary seriesgot The Golden Eagle Award of China, No. 24 held by The MassTV Magazine of South China’s Zhejiang Province. Technical experiment for DVB-H: Digital VideoBroadcasting – Handheld<strong>MCOT</strong> Plc. in collaboration with Magpie Advance Supply Co., Ltd.,SK Telecom Co., Ltd., a telecom giant company of The Republic ofKorea, Thai Samsung Electronics Co., Ltd., and Siam Piwat Co.,Ltd. opened the experiment of digital video broadcasting at SiamCenter Building. “Manchester City FC Super Match Thailand <strong>2008</strong>presented by SINGHA”<strong>MCOT</strong> Plc. in collaboration with Man City Marketing Co., Ltd. andits alliances had a live broadcasting for a special football matchbetween Manchester City Team and Thailand Premiere All Stars.The broadcasting was first done via 5 multi-channels of <strong>MCOT</strong> Plc., including Modernine TV, FM 99 Active Radio, <strong>MCOT</strong>website (www.mcot.net), AIS-system mobile phone, and vehiclesequipped with LED Mobile screen of Hello Bangkok parking around Bangkok. Documentary series “Suvarnabhumi Land: Fact orLegend” <strong>MCOT</strong> Plc. in collaboration with Panorama Worldwide Co., Ltd.created a special documentary series to tell about the backgroundand history of life of Southeast Asia people. The filming of thisseries took 3 years in 10 Southeast Asian countries. It wasbroadcast at Modernine TV.A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d15

ต<strong>า</strong>มติดเลือกตั้<strong>ง</strong>ผู้ว่<strong>า</strong><strong>ร</strong><strong>า</strong>ชก<strong>า</strong><strong>ร</strong>ก<strong>ร</strong>ุ<strong>ง</strong>เทพมห<strong>า</strong><strong>น</strong>ค<strong>ร</strong>แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>เลือกตั้<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong><strong>า</strong>ธิบดีสห<strong>ร</strong>ัฐอเม<strong>ร</strong>ิก<strong>า</strong>บม<strong>จ</strong>. อสมท <strong>ร</strong><strong>ะ</strong>ดมทีม<strong>ง</strong><strong>า</strong><strong>น</strong>เก<strong>า</strong><strong>ะ</strong>ติดก<strong>า</strong><strong>ร</strong>เลือกตั้<strong>ง</strong>ผู้ว่<strong>า</strong><strong>ร</strong><strong>า</strong>ชก<strong>า</strong><strong>ร</strong>ก<strong>ร</strong>ุ<strong>ง</strong>เทพมห<strong>า</strong><strong>น</strong>ค<strong>ร</strong>ด้ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>น</strong><strong>ำ</strong>เส<strong>น</strong>อข่<strong>า</strong>วคว<strong>า</strong>มเคลื่อ<strong>น</strong>ไหวขอ<strong>ง</strong>ผู้สมัค<strong>ร</strong> <strong>น</strong>ับถอ<strong>ย</strong>หลั<strong>ง</strong>ก่อ<strong>น</strong>ถึ<strong>ง</strong>วั<strong>น</strong>เลือกตั้<strong>ง</strong> 5 ตุล<strong>า</strong>คม 2551 แล<strong>ะ</strong> ก<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>เลือกตั้<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong><strong>า</strong>ธิบดีสห<strong>ร</strong>ัฐอเม<strong>ร</strong>ิก<strong>า</strong> ผ่<strong>า</strong><strong>น</strong>ท<strong>า</strong><strong>ง</strong>สื่อขอ<strong>ง</strong> บม<strong>จ</strong>. อสมท <strong>น</strong>อก<strong>จ</strong><strong>า</strong>ก<strong>น</strong>ี้ <strong>ย</strong>ั<strong>ง</strong><strong>ร</strong>่วมกับก<strong>ร</strong>ุ<strong>ง</strong>เทพมห<strong>า</strong><strong>น</strong>ค<strong>ร</strong> แล<strong>ะ</strong>บ<strong>ร</strong>ิษัท ส<strong>ย</strong><strong>า</strong>มพิว<strong>ร</strong><strong>ร</strong>ธ<strong>น</strong>์ <strong>จ</strong><strong>ำ</strong>กัด <strong>จ</strong>ัดกิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>ม “PowerEighteen My First Election” ณ ล<strong>า</strong><strong>น</strong>พ<strong>า</strong><strong>ร</strong>์คพ<strong>า</strong><strong>ร</strong><strong>า</strong>กอ<strong>น</strong> เพื่อ<strong>ร</strong>ณ<strong>ร</strong><strong>ง</strong>ค์ให้เ<strong>ย</strong><strong>า</strong>วช<strong>น</strong>ที่มีอ<strong>า</strong><strong>ย</strong>ุค<strong>ร</strong>บ 18 <strong>ป</strong>ี ที่มีสิทธิเลือกตั้<strong>ง</strong>ค<strong>ร</strong>ั้<strong>ง</strong>แ<strong>ร</strong>กใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>เลือกตั้<strong>ง</strong>ผู้ว่<strong>า</strong><strong>ร</strong><strong>า</strong>ชก<strong>า</strong><strong>ร</strong>ก<strong>ร</strong>ุ<strong>ง</strong>เทพมห<strong>า</strong><strong>น</strong>ค<strong>ร</strong> ได้<strong>ร</strong>ับคว<strong>า</strong>ม<strong>ร</strong>ู้คว<strong>า</strong>มเข้<strong>า</strong>ใ<strong>จ</strong>เกี่<strong>ย</strong>วกับวิธีก<strong>า</strong><strong>ร</strong>เลือกตั้<strong>ง</strong>ที่ถูกต้อ<strong>ง</strong> ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>กวด<strong>น</strong><strong>า</strong><strong>ง</strong>ส<strong>า</strong>วไท<strong>ย</strong> 2551 บม<strong>จ</strong>. อสมท <strong>ร</strong>่วมกับสม<strong>า</strong>คม<strong>น</strong>ักเ<strong>ร</strong>ี<strong>ย</strong><strong>น</strong>เก่<strong>า</strong>วชิ<strong>ร</strong><strong>า</strong>วุธวิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong>ใ<strong>น</strong>พ<strong>ร</strong><strong>ะ</strong>บ<strong>ร</strong>ม<strong>ร</strong><strong>า</strong>ชู<strong>ป</strong>ถัมภ์ <strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>กวด<strong>น</strong><strong>า</strong><strong>ง</strong>ส<strong>า</strong>วไท<strong>ย</strong> <strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong><strong>ป</strong>ี 2551 พ<strong>ร</strong>้อม<strong>จ</strong>ัดท<strong>ำ</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ร</strong>ี<strong>ย</strong>ลลิตี้<strong>น</strong><strong>า</strong><strong>ง</strong>ส<strong>า</strong>วไท<strong>ย</strong>ค<strong>ร</strong>ั้<strong>ง</strong>แ<strong>ร</strong>กขอ<strong>ง</strong>เมือ<strong>ง</strong>ไท<strong>ย</strong> ผ่<strong>า</strong><strong>น</strong>สื่อต่<strong>า</strong><strong>ง</strong> ๆ ใ<strong>น</strong>เค<strong>ร</strong>ือขอ<strong>ง</strong> บม<strong>จ</strong>. อสมท อ<strong>า</strong>ทิ สถ<strong>า</strong><strong>น</strong>ีโท<strong>ร</strong>ทัศ<strong>น</strong>์โมเดิ<strong>ร</strong>์<strong>น</strong>ไ<strong>น</strong><strong>น</strong>์ โมเดิ<strong>ร</strong>์<strong>น</strong>เ<strong>ร</strong>ดิโอwww.mcot.net แล<strong>ะ</strong> <strong>MCOT</strong> 2 ซึ่<strong>ง</strong>ออกอ<strong>า</strong>ก<strong>า</strong>ศผ่<strong>า</strong><strong>น</strong>ด<strong>า</strong>วเที<strong>ย</strong>ม แล<strong>ะ</strong> TrueVisions ช่อ<strong>ง</strong> 79 “มหก<strong>ร</strong><strong>ร</strong>มกีฬ<strong>า</strong>โอลิม<strong>ป</strong>ิก <strong>2008</strong>” บม<strong>จ</strong>. อสมท <strong>ร</strong>่วมกับโท<strong>ร</strong>ทัศ<strong>น</strong>์<strong>ร</strong>วมก<strong>า</strong><strong>ร</strong>เฉพ<strong>า</strong><strong>ะ</strong>กิ<strong>จ</strong>แห่<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong> ถ่<strong>า</strong><strong>ย</strong>ทอดก<strong>า</strong><strong>ร</strong>แข่<strong>ง</strong>ขั<strong>น</strong>กีฬ<strong>า</strong>โอลิม<strong>ป</strong>ิก <strong>2008</strong> <strong>จ</strong><strong>า</strong>กก<strong>ร</strong>ุ<strong>ง</strong><strong>ป</strong>ักกิ่<strong>ง</strong> ส<strong>า</strong>ธ<strong>า</strong><strong>ร</strong>ณ<strong>ร</strong>ัฐ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ช<strong>า</strong>ช<strong>น</strong><strong>จ</strong>ี<strong>น</strong> ที่<strong>จ</strong>ัดให้มีขึ้<strong>น</strong><strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>วั<strong>น</strong>ที่ 6 - 24 สิ<strong>ง</strong>ห<strong>า</strong>คม 2551 <strong>ง</strong><strong>า</strong><strong>น</strong>มหก<strong>ร</strong><strong>ร</strong>มโมเดิ<strong>ร</strong>์<strong>น</strong>ไ<strong>น</strong><strong>น</strong>์ก<strong>า</strong><strong>ร</strong>์ตู<strong>น</strong>สัญ<strong>จ</strong><strong>ร</strong> บม<strong>จ</strong>. อสมท <strong>จ</strong>ัดกิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>มโมเดิ<strong>ร</strong>์<strong>น</strong>ไ<strong>น</strong><strong>น</strong>์ก<strong>า</strong><strong>ร</strong>์ตู<strong>น</strong>สัญ<strong>จ</strong><strong>ร</strong> ที่เดอ<strong>ะ</strong>มอลล์<strong>จ</strong>.<strong>น</strong>ค<strong>ร</strong><strong>ร</strong><strong>า</strong>ชสีม<strong>า</strong> แล<strong>ะ</strong>เดอ<strong>ะ</strong>มอลล์ บ<strong>า</strong><strong>ง</strong>ก<strong>ะ</strong><strong>ป</strong>ิ ก<strong>ร</strong>ุ<strong>ง</strong>เทพมห<strong>า</strong><strong>น</strong>ค<strong>ร</strong> เพื่อเ<strong>ป</strong>ิดโอก<strong>า</strong>สให้เด็กๆ ที่ติดต<strong>า</strong>มชมโมเดิ<strong>ร</strong>์<strong>น</strong>ไ<strong>น</strong><strong>น</strong>์ก<strong>า</strong><strong>ร</strong>์ตู<strong>น</strong> ได้สัมผัสกับบ<strong>ร</strong><strong>ร</strong>ด<strong>า</strong>ตัวม<strong>า</strong>สคอตก<strong>า</strong><strong>ร</strong>์ตู<strong>น</strong>สุดฮิต <strong>ร</strong>่วมเล่<strong>น</strong>เกมแล<strong>ะ</strong>กิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>มส<strong>น</strong>ุกอ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>ส<strong>ร</strong><strong>ร</strong>ค์อีกม<strong>า</strong>กม<strong>า</strong><strong>ย</strong>“PATTAYA COUNTDOWN 2009” บม<strong>จ</strong>. อสมท <strong>ร</strong>่วมกับเมือ<strong>ง</strong>พัท<strong>ย</strong><strong>า</strong> แล<strong>ะ</strong> <strong>จ</strong>ี เอ็ม เอ็ม แก<strong>ร</strong>มมี่ <strong>จ</strong>ัด<strong>ง</strong><strong>า</strong><strong>น</strong>ส่<strong>ง</strong>ท้<strong>า</strong><strong>ย</strong><strong>ป</strong>ีเก่<strong>า</strong>ต้อ<strong>น</strong><strong>ร</strong>ับ<strong>ป</strong>ีใหม่ พ.ศ. 2552 ณ แหลมบ<strong>า</strong>ลีไฮ เมือ<strong>ง</strong>พัท<strong>ย</strong><strong>า</strong> <strong>จ</strong>.ชลบุ<strong>ร</strong>ี เพื่อ<strong>น</strong><strong>ำ</strong>เส<strong>น</strong>อ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong>เ<strong>ป</strong>็<strong>น</strong>ศู<strong>น</strong><strong>ย</strong>์กล<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัด<strong>ง</strong><strong>า</strong><strong>น</strong> Countdown ใ<strong>น</strong>ภูมิภ<strong>า</strong>คเอเชี<strong>ย</strong>อ<strong>า</strong>คเ<strong>น</strong><strong>ย</strong>์ แล<strong>ะ</strong>ก<strong>ร</strong><strong>ะ</strong>ตุ้<strong>น</strong>เศ<strong>ร</strong>ษฐกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ท่อ<strong>ง</strong>เที่<strong>ย</strong>วขอ<strong>ง</strong>ไท<strong>ย</strong>Monitoring the election of Bangkok Governor, and theU.S. Presidential Election<strong>MCOT</strong> Plc. mobilized a strong working team to monitor the electionof Bangkok Governor by presenting all movements of candidates,counting down the election date held on 5 October <strong>2008</strong>, and to<strong>report</strong> the U.S. Presidential Election via <strong>MCOT</strong> mass media. <strong>MCOT</strong>Plc. also joined hands with Bangkok Metropolitan Administrationand Siam Piwat Co., Ltd. to arrange “Power Eighteen May FirstElection” at Paragon Park. This event was held to encourage Thaiyouth attaining the years of 18 and having the right in the electionof Bangkok Governor to have knowledge and understanding aboutthe election process. Miss Thailand <strong>2008</strong> Contest<strong>MCOT</strong> Plc. in collaboration with The Old Vajiravudh College Alumniunder His Royal Patronage arranged Miss Thailand <strong>2008</strong> Contest,and first arranged Miss Thailand Reality broadcast via the media inthe umbrella of <strong>MCOT</strong> Plc. such as Modernine TV, Modern Radio,www.mcot.net and <strong>MCOT</strong> 2 broadcast from the satellite, and TrueVisions Channel 79.Olympics <strong>2008</strong><strong>MCOT</strong> Plc. in collaboration with The Television Pool of Thailandbroadcast Olympics <strong>2008</strong> from Beijing, People’s Republic of Chinafrom 6 to 24 August <strong>2008</strong>.Modernine Mobile Cartoon <strong>MCOT</strong> Plc arranged Modernine Mobile Cartoon at The Mall,Nakhon Ratchasima, and The Mall, Bangkapi, Bangkok to allow the children watching Modernine Cartoon to touch hot hit cartoonmascots, and to play many games and other activities.Pattaya Countdown 2009 <strong>MCOT</strong> Plc. in collaboration with Pattaya City and GMM Grammyarranged the Countdown and New Year Welcome party at Laem Bali Hai, Pattaya, Chonburi to present Thailand as a centerof Countdown Party in the Southeast Asia region, and to stimulateThailand’s tourism economics.16 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

ก<strong>า</strong><strong>ร</strong>มอบสิทธิก<strong>า</strong><strong>ร</strong>เผ<strong>ย</strong>แพ<strong>ร</strong>่ช่อ<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>สถ<strong>า</strong><strong>น</strong>ีโท<strong>ร</strong>ทัศ<strong>น</strong>์โมเดิ<strong>ร</strong>์<strong>น</strong>ไ<strong>น</strong><strong>น</strong>์บม<strong>จ</strong>. อสมท มอบสิทธิก<strong>า</strong><strong>ร</strong>เผ<strong>ย</strong>แพ<strong>ร</strong>่ช่อ<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>สถ<strong>า</strong><strong>น</strong>ีโท<strong>ร</strong>ทัศ<strong>น</strong>์โมเดิ<strong>ร</strong>์<strong>น</strong>ไ<strong>น</strong><strong>น</strong>์ให้กับสม<strong>า</strong>คมเคเบิลทีวีแห่<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong> เพื่อให้สม<strong>า</strong>คมฯ มอบสิทธิดั<strong>ง</strong>กล่<strong>า</strong>วต่อสม<strong>า</strong>ชิกสม<strong>า</strong>คมฯ ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>เผ<strong>ย</strong>แพ<strong>ร</strong>่ช่อ<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>สถ<strong>า</strong><strong>น</strong>ีโท<strong>ร</strong>ทัศ<strong>น</strong>์โมเดิ<strong>ร</strong>์<strong>น</strong>ไ<strong>น</strong><strong>น</strong>์ ซึ่<strong>ง</strong><strong>จ</strong><strong>ะ</strong>เ<strong>ป</strong>็<strong>น</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ิดโอก<strong>า</strong>สให้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ช<strong>า</strong>ช<strong>น</strong>ส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถ<strong>ร</strong>ับชมสถ<strong>า</strong><strong>น</strong>ีโท<strong>ร</strong>ทัศ<strong>น</strong>์โมเดิ<strong>ร</strong>์<strong>น</strong>ไ<strong>น</strong><strong>น</strong>์ได้ชัดเ<strong>จ</strong><strong>น</strong>แล<strong>ะ</strong>ทั่วถึ<strong>ง</strong><strong>ย</strong>ิ่<strong>ง</strong>ขึ้<strong>น</strong>กิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>มเพื่อสั<strong>ง</strong>คม<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>พิเศษเพื่อเทิดพ<strong>ร</strong><strong>ะ</strong>เกี<strong>ย</strong><strong>ร</strong>ติแล<strong>ะ</strong><strong>น</strong>้อมอ<strong>า</strong>ลั<strong>ย</strong><strong>ร</strong><strong>ำ</strong>ลึกถึ<strong>ง</strong>พ<strong>ร</strong><strong>ะ</strong>ก<strong>ร</strong>ุณ<strong>า</strong>ธิคุณ สมเด็<strong>จ</strong>พ<strong>ร</strong><strong>ะ</strong>เ<strong>จ</strong>้<strong>า</strong>พี่<strong>น</strong><strong>า</strong><strong>ง</strong>เธอ เ<strong>จ</strong>้<strong>า</strong>ฟ้<strong>า</strong>กัล<strong>ย</strong><strong>า</strong>ณิวัฒ<strong>น</strong><strong>า</strong> ก<strong>ร</strong>มหลว<strong>ง</strong><strong>น</strong><strong>ร</strong><strong>า</strong>ธิว<strong>า</strong>ส<strong>ร</strong><strong>า</strong>ช<strong>น</strong>ค<strong>ร</strong>ิ<strong>น</strong>ท<strong>ร</strong>์บม<strong>จ</strong>. อสมท <strong>ร</strong>่วมเทิดพ<strong>ร</strong><strong>ะ</strong>เกี<strong>ย</strong><strong>ร</strong>ติ<strong>น</strong>้อม<strong>ร</strong><strong>ำ</strong>ลึกใ<strong>น</strong>พ<strong>ร</strong><strong>ะ</strong>ก<strong>ร</strong>ุณ<strong>า</strong>ธิคุณ สมเด็<strong>จ</strong>พ<strong>ร</strong><strong>ะ</strong>เ<strong>จ</strong>้<strong>า</strong>พี่<strong>น</strong><strong>า</strong><strong>ง</strong>เธอ เ<strong>จ</strong>้<strong>า</strong>ฟ้<strong>า</strong>กัล<strong>ย</strong><strong>า</strong>ณิวัฒ<strong>น</strong><strong>า</strong> ก<strong>ร</strong>มหลว<strong>ง</strong><strong>น</strong><strong>ร</strong><strong>า</strong>ธิว<strong>า</strong>ส<strong>ร</strong><strong>า</strong>ช<strong>น</strong>ค<strong>ร</strong>ิ<strong>น</strong>ท<strong>ร</strong>์ด้ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>น</strong><strong>ำ</strong>เส<strong>น</strong>อ<strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ข่<strong>า</strong>วพ<strong>ร</strong><strong>ะ</strong><strong>ร</strong><strong>า</strong>ชพิธีต่<strong>า</strong><strong>ง</strong> ๆ แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong>่วมไว้อ<strong>า</strong>ลั<strong>ย</strong>ขอ<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ช<strong>า</strong>ช<strong>น</strong>ไท<strong>ย</strong>ทั่ว<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศอ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ใกล้ชิด <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ส<strong>า</strong><strong>ร</strong>คดีเฉลิมพ<strong>ร</strong><strong>ะ</strong>เกี<strong>ย</strong><strong>ร</strong>ติ<strong>ร</strong>วมทั้<strong>ง</strong> <strong>ร</strong>่วมกับ KPN MUSIC <strong>จ</strong>ัดคอ<strong>น</strong>เสิ<strong>ร</strong>์ตเฉลิมพ<strong>ร</strong><strong>ะ</strong>เกี<strong>ย</strong><strong>ร</strong>ติ เพื่อให้ช<strong>า</strong>วไท<strong>ย</strong>ได้<strong>น</strong>้อม<strong>ร</strong><strong>ำ</strong>ลึกถึ<strong>ง</strong>พ<strong>ร</strong><strong>ะ</strong>ก<strong>ร</strong>ณี<strong>ย</strong>กิ<strong>จ</strong>แล<strong>ะ</strong>พ<strong>ร</strong><strong>ะ</strong>อั<strong>จ</strong>ฉ<strong>ร</strong>ิ<strong>ย</strong>ภ<strong>า</strong>พท<strong>า</strong><strong>ง</strong>ด้<strong>า</strong><strong>น</strong>ด<strong>น</strong>ต<strong>ร</strong>ีขอ<strong>ง</strong>พ<strong>ร</strong><strong>ะ</strong>อ<strong>ง</strong>ค์ด้<strong>า</strong><strong>น</strong>สิ่<strong>ง</strong>แวดล้อมโค<strong>ร</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong> “ก<strong>า</strong><strong>ร</strong><strong>ป</strong>ลูกต้<strong>น</strong>ไม้เฉลิมพ<strong>ร</strong><strong>ะ</strong>เกี<strong>ย</strong><strong>ร</strong>ติ 80 ล้<strong>า</strong><strong>น</strong>เมล็ดเพื่อพ่อ” บม<strong>จ</strong>. อสมท ส<strong>ำ</strong><strong>น</strong>ัก<strong>น</strong><strong>า</strong><strong>ย</strong>ก<strong>ร</strong>ัฐม<strong>น</strong>ต<strong>ร</strong>ี ก<strong>ร</strong>ม<strong>ป</strong>่<strong>า</strong>ไม้ ก<strong>ร</strong><strong>ะ</strong>ท<strong>ร</strong>ว<strong>ง</strong>ท<strong>ร</strong>ัพ<strong>ย</strong><strong>า</strong>ก<strong>ร</strong>ธ<strong>ร</strong><strong>ร</strong>มช<strong>า</strong>ติแล<strong>ะ</strong>สิ่<strong>ง</strong>แวดล้อม กอ<strong>ง</strong>ทัพบก สม<strong>า</strong>คม<strong>น</strong>ิสิตเก่<strong>า</strong>มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong>เกษต<strong>ร</strong>ศ<strong>า</strong>สต<strong>ร</strong>์ใ<strong>น</strong>พ<strong>ร</strong><strong>ะ</strong>บ<strong>ร</strong>ม<strong>ร</strong><strong>า</strong>ชู<strong>ป</strong>ถัมภ์ แล<strong>ะ</strong>สม<strong>า</strong>คมเดอ<strong>ะ</strong>บอสส์ <strong>ร</strong>่วมกั<strong>น</strong><strong>ร</strong>ณ<strong>ร</strong><strong>ง</strong>ค์ แล<strong>ะ</strong>ส<strong>ร</strong>้<strong>า</strong><strong>ง</strong><strong>จ</strong>ิตส<strong>ำ</strong><strong>น</strong>ึกให้พสก<strong>น</strong>ิก<strong>ร</strong>ช<strong>า</strong>วไท<strong>ย</strong>ทุกค<strong>น</strong><strong>ร</strong>่วมกั<strong>น</strong><strong>ป</strong>ลูกต้<strong>น</strong>ไม้<strong>ย</strong>ื<strong>น</strong>ต้<strong>น</strong>แล<strong>ะ</strong>ดอกไม้สีเหลือ<strong>ง</strong> <strong>ร</strong>วม 16 ส<strong>า</strong><strong>ย</strong>พั<strong>น</strong>ธุ์ เพื่อเ<strong>ป</strong>็<strong>น</strong>ก<strong>า</strong><strong>ร</strong>เฉลิมพ<strong>ร</strong><strong>ะ</strong>เกี<strong>ย</strong><strong>ร</strong>ติเ<strong>น</strong>ื่อ<strong>ง</strong>ใ<strong>น</strong>โอก<strong>า</strong>สมห<strong>า</strong>ม<strong>ง</strong>คลเฉลิมพ<strong>ร</strong><strong>ะ</strong>ช<strong>น</strong>มพ<strong>ร</strong><strong>ร</strong>ษ<strong>า</strong> 80 พ<strong>ร</strong><strong>ร</strong>ษ<strong>า</strong> โค<strong>ร</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong> “ท่อ<strong>ง</strong>เที่<strong>ย</strong>ววิถีไท<strong>ย</strong> ต้<strong>า</strong><strong>น</strong>ภั<strong>ย</strong>โลก<strong>ร</strong>้อ<strong>น</strong>” บม<strong>จ</strong>. อสมท <strong>ร</strong>่วมกับก<strong>ร</strong><strong>ะ</strong>ท<strong>ร</strong>ว<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ท่อ<strong>ง</strong>เที่<strong>ย</strong>วแล<strong>ะ</strong>กีฬ<strong>า</strong> <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ช<strong>า</strong>สัมพั<strong>น</strong>ธ์ ส่<strong>ง</strong>เส<strong>ร</strong>ิมก<strong>า</strong><strong>ร</strong><strong>ป</strong>ลูก<strong>ป</strong>่<strong>า</strong> <strong>ร</strong>ณ<strong>ร</strong><strong>ง</strong>ค์ก<strong>า</strong><strong>ร</strong>ใช้<strong>ร</strong>ถ<strong>จ</strong>ัก<strong>ร</strong><strong>ย</strong><strong>า</strong><strong>น</strong>เพื่อ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ห<strong>ย</strong>ัดพลั<strong>ง</strong><strong>ง</strong><strong>า</strong><strong>น</strong> แล<strong>ะ</strong>ส่<strong>ง</strong>เส<strong>ร</strong>ิมให้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ช<strong>า</strong>ช<strong>น</strong>ใช้ถุ<strong>ง</strong>ผ้<strong>า</strong>แท<strong>น</strong>ถุ<strong>ง</strong>พล<strong>า</strong>สติก เพื่อช่ว<strong>ย</strong>ลด<strong>ป</strong>ัญห<strong>า</strong>สภ<strong>า</strong>ว<strong>ะ</strong>โลก<strong>ร</strong>้อ<strong>น</strong> คอ<strong>น</strong>เสิ<strong>ร</strong>์ตว<strong>ง</strong>ค<strong>า</strong><strong>ร</strong><strong>า</strong>ว<strong>า</strong><strong>น</strong> “โลก<strong>ร</strong>้อ<strong>น</strong> ค<strong>น</strong>ล<strong>ะ</strong>ล<strong>า</strong><strong>ย</strong> 2” บม<strong>จ</strong>. อสมท <strong>ร</strong>่วมกับ บ<strong>ร</strong>ิษัท ค<strong>า</strong><strong>ร</strong><strong>า</strong>ว<strong>า</strong><strong>น</strong> <strong>จ</strong><strong>ำ</strong>กัด <strong>จ</strong>ัดคอ<strong>น</strong>เสิ<strong>ร</strong>์ต โลก<strong>ร</strong>้อ<strong>น</strong> ค<strong>น</strong>ล<strong>ะ</strong>ล<strong>า</strong><strong>ย</strong> 2 ตอ<strong>น</strong>หอมแผ่<strong>น</strong>ดิ<strong>น</strong> เพื่อ<strong>ร</strong>ณ<strong>ร</strong><strong>ง</strong>ค์แก้<strong>ป</strong>ัญห<strong>า</strong>สภ<strong>า</strong>ว<strong>ะ</strong>โลก<strong>ร</strong>้อ<strong>น</strong> <strong>ร</strong>่วม<strong>ป</strong>ลุกก<strong>ร</strong><strong>ะ</strong>แสให้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ช<strong>า</strong>ช<strong>น</strong>เห็<strong>น</strong>ถึ<strong>ง</strong>คว<strong>า</strong>มส<strong>ำ</strong>คัญขอ<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>า</strong>กฏก<strong>า</strong><strong>ร</strong>ณ์โลก<strong>ร</strong>้อ<strong>น</strong> ส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong>ับ<strong>ร</strong>ู้แล<strong>ะ</strong>ท<strong>ำ</strong>ให้ค<strong>น</strong>ไท<strong>ย</strong>ตื่<strong>น</strong>ตัว ให้คว<strong>า</strong>มส<strong>ำ</strong>คัญกับก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong>ับเ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>พฤติก<strong>ร</strong><strong>ร</strong>มเพื่อช่ว<strong>ย</strong>ลดสภ<strong>า</strong>ว<strong>ะ</strong>โลก<strong>ร</strong>้อ<strong>น</strong>ด้ว<strong>ย</strong>วิธีต่<strong>า</strong><strong>ง</strong> ๆ ผ่<strong>า</strong><strong>น</strong>บทเพล<strong>ง</strong>เพื่อชีวิตใ<strong>น</strong><strong>ร</strong>ู<strong>ป</strong>แบบอ<strong>ะ</strong>คูสติกขอ<strong>ง</strong>ว<strong>ง</strong>ค<strong>า</strong><strong>ร</strong><strong>า</strong>ว<strong>า</strong><strong>น</strong>Granting of right in broadcasting Moderenine TV Station<strong>MCOT</strong> Plc. assigned to Thailand Cable TV Association the right ofbroadcasting Modernine TV Station so that the Association grantedsuch right to its members. This project allowed general people towatch Modernine TV Station clearly and more universally. Activities for SocietySpecial program in memory of Her Royal HighnessPrincess Galyani Vadhana Krom Luang NaradhiwasRajanagarindra<strong>MCOT</strong> Plc. honored Her Royal Highness Princess Galyani VadhanaKrom Luang Naradhiwas Rajanagarindra for her kindness by<strong>report</strong>ing all royal cremation ceremonies arranged with the highesthonor accorded to the late Princess, joining Thai citizen’sremembrance of her death, presenting documentary programs inhonor of Her Royal Highness Princess Galyani Vadhana, arranging,with KPN Music, a concert to memorize her royal activities andmusical genius.Environmental Activities “Planting in honor of His Majesty the King – 80 millionSeeds for Our Father”<strong>MCOT</strong> Plc., the Office of Prime Minister, the Department of RoyalForestry, the Ministry of Natural Resources and Environment, RoyalArmy, Kasetsart University Alumni Association under His RoyalPatronage, and The Boss Association jointly made campaigns andencouraged the awareness of Thai people by planting 16 types ofperennial plants and yellow flowers to honor the AuspiciousOccasion of the King’s 80th Birthday Anniversary.“Tourism by Thai Ways - Prevent Global WarmingDisaster”<strong>MCOT</strong> Plc. in collaboration with the Ministry of Tourism and Sportsmade publicity for the forestation and bicycle riding to save the energy consumption, and use of cloth bags instead of plastic bags. Caravan Band Concert “Lok Ron Khon La Lai 2” (The World is Hot, People Get Melt) <strong>MCOT</strong> Plc. in collaboration with Caravan Co., Ltd. arranged a concert “Lok Ron Khon La Lai 2 - Hom Pan Din” (The World isHot, People Get Melt) as a campaign to solve the global warmingproblems, to encourage Thai people to be aware of the importanceof global warming phenomenon, to make them change theirbehavior, which were communicated via acoustic songs for life. A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d17

กิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>ม<strong>ร</strong>ณ<strong>ร</strong><strong>ง</strong>ค์ลดภ<strong>า</strong>ว<strong>ะ</strong>โลก<strong>ร</strong>้อ<strong>น</strong>สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯ อสมท ส<strong>น</strong>อ<strong>ง</strong>แ<strong>น</strong>วพ<strong>ร</strong><strong>ะ</strong><strong>ร</strong><strong>า</strong>ชด<strong>ำ</strong><strong>ร</strong>ิพ<strong>ร</strong><strong>ะ</strong>บ<strong>า</strong>ทสมเด็<strong>จ</strong>พ<strong>ร</strong><strong>ะ</strong>เ<strong>จ</strong>้<strong>า</strong>อ<strong>ย</strong>ู่หัวด้<strong>า</strong><strong>น</strong>สิ่<strong>ง</strong>แวดล้อม ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ห<strong>ย</strong>ัดพลั<strong>ง</strong><strong>ง</strong><strong>า</strong><strong>น</strong>แล<strong>ะ</strong><strong>ร</strong>่วม<strong>ร</strong>ณ<strong>ร</strong><strong>ง</strong>ค์ให้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ช<strong>า</strong>ช<strong>น</strong>ต<strong>ร</strong><strong>ะ</strong>ห<strong>น</strong>ักถึ<strong>ง</strong><strong>ป</strong>ัญห<strong>า</strong>ภ<strong>า</strong>ว<strong>ะ</strong>โลก<strong>ร</strong>้อ<strong>น</strong> ด้ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดกิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>มต่<strong>า</strong><strong>ง</strong> ๆ อ<strong>า</strong>ทิ- “<strong>ร</strong>ักษ์<strong>น</strong>ก <strong>ป</strong>ก<strong>ป</strong>่<strong>า</strong> ลด<strong>ป</strong>ัญห<strong>า</strong>โลก<strong>ร</strong>้อ<strong>น</strong>” สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯ อสมท FM. 95 MHz <strong>จ</strong>ัดกิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>มมห<strong>า</strong><strong>น</strong>ค<strong>ร</strong>แคม<strong>ป</strong>์ ณ อุท<strong>ย</strong><strong>า</strong><strong>น</strong>แห่<strong>ง</strong>ช<strong>า</strong>ติเข<strong>า</strong>ใหญ่ อ.<strong>ป</strong><strong>า</strong>กช่อ<strong>ง</strong> <strong>จ</strong>.<strong>น</strong>ค<strong>ร</strong><strong>ร</strong><strong>า</strong>ชสีม<strong>า</strong> <strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>วั<strong>น</strong>ที่ 23 - 24 กุมภ<strong>า</strong>พั<strong>น</strong>ธ์ 2551 เพื่อให้ผู้เข้<strong>า</strong><strong>ร</strong>่วมกิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>มได้เ<strong>ร</strong>ี<strong>ย</strong><strong>น</strong><strong>ร</strong>ู้แล<strong>ะ</strong>ท<strong>ำ</strong>คว<strong>า</strong>มเข้<strong>า</strong>ใ<strong>จ</strong>เกี่<strong>ย</strong>วกับ<strong>ป</strong>ัญห<strong>า</strong>โลก<strong>ร</strong>้อ<strong>น</strong> <strong>ร</strong>วมทั้<strong>ง</strong><strong>ป</strong>ลุก<strong>จ</strong>ิตส<strong>ำ</strong><strong>น</strong>ึกใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ช่ว<strong>ย</strong>กั<strong>น</strong>อ<strong>น</strong>ุ<strong>ร</strong>ักษ์ท<strong>ร</strong>ัพ<strong>ย</strong><strong>า</strong>ก<strong>ร</strong>ธ<strong>ร</strong><strong>ร</strong>มช<strong>า</strong>ติ โด<strong>ย</strong>สอดแท<strong>ร</strong>กคว<strong>า</strong>ม<strong>ร</strong>ู้ผ่<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong>่วมกิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>มแ<strong>ร</strong>ลลี่ แล<strong>ะ</strong>เพลิดเพลิ<strong>น</strong>กับก<strong>า</strong><strong>ร</strong>ดู<strong>น</strong>กแล<strong>ะ</strong>สิ่<strong>ง</strong>มีชีวิตเล็ก ๆ ที่ช่ว<strong>ย</strong>ส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>คว<strong>า</strong>มสมดุลให้กับ<strong>ร</strong><strong>ะ</strong>บบ<strong>น</strong>ิเวศ - “Thinking Club ดับโลก<strong>ร</strong>้อ<strong>น</strong>” สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯ อสมท FM 96.5 MHz. แล<strong>ะ</strong> FM 97.5 MHz. <strong>จ</strong>ัดกิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>มภ<strong>า</strong><strong>ย</strong>ใต้ชื่อ<strong>ง</strong><strong>า</strong><strong>น</strong>“<strong>ร</strong><strong>ะ</strong>บ<strong>า</strong><strong>ย</strong>สี <strong>ร</strong><strong>ะ</strong>บ<strong>า</strong><strong>ย</strong><strong>ร</strong>้อ<strong>น</strong> ให้โลกสว<strong>ย</strong>” แล<strong>ะ</strong> “<strong>ย</strong>่<strong>ำ</strong>เล<strong>น</strong> ต<strong>ร</strong><strong>ะ</strong>เว<strong>น</strong><strong>ป</strong>ลูก<strong>ป</strong>่<strong>า</strong> <strong>ร</strong>ักษ<strong>า</strong>ช<strong>า</strong><strong>ย</strong>ฝั่<strong>ง</strong>ก<strong>ร</strong>ุ<strong>ง</strong>เทพ” เพื่อ<strong>ร</strong>ณ<strong>ร</strong><strong>ง</strong>ค์ให้ค<strong>น</strong>ไท<strong>ย</strong><strong>ร</strong>่วมกั<strong>น</strong>ลดภ<strong>า</strong>ว<strong>ะ</strong>โลก<strong>ร</strong>้อ<strong>น</strong> แล<strong>ะ</strong>หั<strong>น</strong>ม<strong>า</strong>ส<strong>น</strong>ใ<strong>จ</strong><strong>ร</strong>ักษ<strong>า</strong>สิ่<strong>ง</strong>แวดล้อม - “<strong>ป</strong>่<strong>า</strong>ต้<strong>น</strong><strong>น</strong>้<strong>ำ</strong> ต้<strong>น</strong>ท<strong>า</strong><strong>ง</strong>ชีวิต”สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯ อสมท FM.99 MHz. <strong>น</strong><strong>ำ</strong>แฟ<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>เกือบ 50 ชีวิต ส<strong>ำ</strong><strong>ร</strong>ว<strong>จ</strong>คว<strong>า</strong>มอุดมสมบู<strong>ร</strong>ณ์ขอ<strong>ง</strong><strong>ป</strong>่<strong>า</strong>ต้<strong>น</strong><strong>น</strong>้<strong>ำ</strong> ศึกษ<strong>า</strong>สมุ<strong>น</strong>ไพ<strong>ร</strong> พ<strong>ร</strong><strong>ร</strong>ณไม้ที่ห<strong>า</strong><strong>ย</strong><strong>า</strong>ก ชีวิต<strong>น</strong>กเ<strong>ง</strong>ือก <strong>ร</strong>วมทั้<strong>ง</strong>ส<strong>ำ</strong><strong>ร</strong>ว<strong>จ</strong>เส้<strong>น</strong>ท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ห<strong>า</strong>กิ<strong>น</strong>ขอ<strong>ง</strong>สัตว์<strong>ป</strong>่<strong>า</strong> แล<strong>ะ</strong>เส<strong>ร</strong>ิมโ<strong>ป</strong>่<strong>ง</strong>ช้<strong>า</strong><strong>ง</strong>ด้ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>เติมเกลือล<strong>ง</strong>ไ<strong>ป</strong>ใ<strong>น</strong>ดิ<strong>น</strong> เพื่อเ<strong>ป</strong>็<strong>น</strong>ก<strong>า</strong><strong>ร</strong>เส<strong>ร</strong>ิมธ<strong>า</strong>ตุอ<strong>า</strong>ห<strong>า</strong><strong>ร</strong>ให้สัตว์<strong>ป</strong>่<strong>า</strong> ใ<strong>น</strong>พื้<strong>น</strong>ที่อุท<strong>ย</strong><strong>า</strong><strong>น</strong>แห่<strong>ง</strong>ช<strong>า</strong>ติเข<strong>า</strong>ใหญ่ - “ช่ว<strong>ย</strong>โลกคล<strong>า</strong><strong>ย</strong><strong>ร</strong>้อ<strong>น</strong>ด้ว<strong>ย</strong>มือเ<strong>ร</strong><strong>า</strong>” สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯ อสมท หลั<strong>ง</strong>สว<strong>น</strong> <strong>จ</strong>.ชุมพ<strong>ร</strong> แล<strong>ะ</strong>สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯ อสมท <strong>จ</strong>ั<strong>ง</strong>หวัดใกล้เคี<strong>ย</strong><strong>ง</strong> <strong>ร</strong>่วมกับห<strong>น</strong>่ว<strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ภ<strong>า</strong>ค<strong>ร</strong>ัฐ แล<strong>ะ</strong>เอกช<strong>น</strong> <strong>ร</strong>วมทั้<strong>ง</strong>เ<strong>ย</strong><strong>า</strong>วช<strong>น</strong>แล<strong>ะ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ช<strong>า</strong>ช<strong>น</strong>ใ<strong>น</strong>ท้อ<strong>ง</strong>ถิ่<strong>น</strong> <strong>จ</strong>ัดกิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>ม<strong>ป</strong>ลูกต้<strong>น</strong>ไม้ อ<strong>า</strong>ทิ ต้<strong>น</strong>ก<strong>ร</strong><strong>ะ</strong>ถิ่<strong>น</strong>เทพ<strong>า</strong> ต้<strong>น</strong>ม<strong>ะ</strong>ฮอกก<strong>า</strong><strong>น</strong>ี ต้<strong>น</strong>ส<strong>ะ</strong>เด<strong>า</strong><strong>ป</strong>่<strong>า</strong> ต้<strong>น</strong>ต<strong>ะ</strong>เคี<strong>ย</strong><strong>น</strong>ทอ<strong>ง</strong> ณ บ<strong>ร</strong>ิเวณ<strong>ร</strong>ิมคลอ<strong>ง</strong>บ<strong>า</strong><strong>ง</strong>มุด ต.บ<strong>า</strong><strong>ง</strong><strong>น</strong>้<strong>ำ</strong> เพื่อ<strong>ร</strong>่วมเ<strong>ป</strong>็<strong>น</strong>ส่ว<strong>น</strong>ห<strong>น</strong>ึ่<strong>ง</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ลดสภ<strong>า</strong>ว<strong>ะ</strong>โลก<strong>ร</strong>้อ<strong>น</strong>แล<strong>ะ</strong><strong>ร</strong>่วม<strong>ร</strong>ักษ<strong>า</strong>สิ่<strong>ง</strong>แวดล้อม <strong>ง</strong><strong>า</strong><strong>น</strong>สัมม<strong>น</strong><strong>า</strong>เชิ<strong>ง</strong><strong>ป</strong>ฏิบัติก<strong>า</strong><strong>ร</strong>ผู้สื่อข่<strong>า</strong>วใ<strong>น</strong>ภูมิภ<strong>า</strong>คเอเชี<strong>ย</strong> ค<strong>ร</strong>ั้<strong>ง</strong>ที่ 8 <strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong><strong>ป</strong>ี 2551บม<strong>จ</strong>. อสมท <strong>ร</strong>่วมกับมูล<strong>น</strong>ิธิซ<strong>า</strong>ซ<strong>า</strong>ก<strong>า</strong>ว่<strong>า</strong> <strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศญี่<strong>ป</strong>ุ่<strong>น</strong> (Sasakawa PeaceFoundation) <strong>จ</strong>ัดสัมม<strong>น</strong><strong>า</strong><strong>น</strong>ักข่<strong>า</strong>ว<strong>จ</strong><strong>า</strong>ก<strong>น</strong><strong>า</strong><strong>น</strong><strong>า</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศ กว่<strong>า</strong> 30 ค<strong>น</strong> <strong>จ</strong><strong>า</strong>ก 16 <strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศทั่วภูมิภ<strong>า</strong>คเอเชี<strong>ย</strong> เกี่<strong>ย</strong>วกับ<strong>ป</strong>ัญห<strong>า</strong>โลก<strong>ร</strong>้อ<strong>น</strong> ภ<strong>า</strong><strong>ย</strong>ใต้หัวข้อJournalism in an Era of Global Confrontation with an “InconvenientTruth” <strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>วั<strong>น</strong>ที่ 14 - 15 กุมภ<strong>า</strong>พั<strong>น</strong>ธ์ 2551 Campaigns for reduction of global warming<strong>MCOT</strong> radio stations corresponded to His Majesty the King’s royalideas with respect to environment by way of energy saving. Somecampaigns were also made to encourage general people to beaware of global warming condition. The campaigns included: - Conserve Birds, Protect Forests, Reduce Global WarmingFM 95 MHz, a <strong>MCOT</strong> radio station, arranged the Maha NakhonCamp at Khao Yai National Park, Amphoe Pak Chong, NakhonRatchasima on 23-24 February <strong>2008</strong> to allow all participants tolearn and understand about global warming problems. This activityalso encouraged their awareness to conserve the naturalresources. This environmental knowledge was inserted in the rallyactivity. The participants also enjoyed with bird watching and smallanimals that helped balance the ecological system. - “Thinking Club - Dud Lok Ron” (Stop Global Warming)FM 96.5 MHz and FM 97.5 MHz, two of <strong>MCOT</strong> radio stations,arranged an activity under the name of “Painting and Cooling toMake the World Beautiful” and “Walking on Mud, HavingForestation, Conserving Bangkok Coast” to urge Thai people toreduce the global warming problem and to care of the environment. - “Upstream Forests, Beginning of Life”FM 99 MHz, a <strong>MCOT</strong> radio station, took nearly 50 fans to surveythe fertility of upstream forests, herbs, rare plants, and life ofhornbill, to survey the food path of wild animals, and to create theelephant salt lick by adding some salt in the soil to give morenutrients to wild animals living in the Khao Yai National Park. - “Cool the World by our Hands”<strong>MCOT</strong> Radio Station at Lang Suan, Chumphon, and neighboring<strong>MCOT</strong> radio stations in collaboration with government bodies andprivate companies as well local youth and people held the plantingactivity, e.g. Acacia Mangium Willd, Mahogany, Siamese Neem Tree,and Hopea odorata Roxb. at the waterside of Khlong Bang Mud,Tambon Bang Nam as a partial cooperation to heal the globalwarming problem. The 8th SPF – <strong>MCOT</strong> Asian Journalist Forum <strong>2008</strong><strong>MCOT</strong> Plc. and Sasakawa Peace Foundation jointly held The 8thSPF – <strong>MCOT</strong> Asian Journalist Forum <strong>2008</strong>. This event comprisedover 30 international <strong>report</strong>ers from 16 countries around Asia todiscuss about global warming problem under the topic of“Journalism in an Era of Global Confrontation with an “InconvenientTruth” held on 14-15 February <strong>2008</strong>. 18 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

ด้<strong>า</strong><strong>น</strong>สั<strong>ง</strong>คมโค<strong>ร</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong> “ค<strong>น</strong>ดี คิดดี สั<strong>ง</strong>คมดี <strong>ป</strong>ีที่ 3” บม<strong>จ</strong>. อสมท <strong>ร</strong>่วมกับ ก<strong>ร</strong><strong>ะ</strong>ท<strong>ร</strong>ว<strong>ง</strong>วัฒ<strong>น</strong>ธ<strong>ร</strong><strong>ร</strong>ม ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>วัฒ<strong>น</strong>ธ<strong>ร</strong><strong>ร</strong>มแห่<strong>ง</strong>ช<strong>า</strong>ติ แล<strong>ะ</strong> บ<strong>ร</strong>ิษัท ทูแฮ<strong>น</strong>ส์ <strong>จ</strong><strong>ำ</strong>กัด ส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>ส<strong>ร</strong><strong>ร</strong>ค์ล<strong>ะ</strong>ค<strong>ร</strong>เฉลิมพ<strong>ร</strong><strong>ะ</strong>เกี<strong>ย</strong><strong>ร</strong>ติสมเด็<strong>จ</strong>พ<strong>ร</strong><strong>ะ</strong><strong>น</strong><strong>า</strong><strong>ง</strong>เ<strong>จ</strong>้<strong>า</strong>ฯ พ<strong>ร</strong><strong>ะ</strong>บ<strong>ร</strong>ม<strong>ร</strong><strong>า</strong>ชิ<strong>น</strong>ี<strong>น</strong><strong>า</strong>ถ “<strong>ร</strong>ักบ้<strong>า</strong><strong>น</strong>เ<strong>ร</strong><strong>า</strong>” เพื่อ<strong>น</strong><strong>ำ</strong>เส<strong>น</strong>อ<strong>จ</strong>ุดเ<strong>ร</strong>ิ่มต้<strong>น</strong>เล็ก ๆ <strong>จ</strong><strong>า</strong>กคว<strong>า</strong>ม<strong>ร</strong>ักขอ<strong>ง</strong>ค<strong>น</strong>ใ<strong>น</strong>ค<strong>ร</strong>อบค<strong>ร</strong>ัว ให้เกิดคว<strong>า</strong>มเข้มแข็<strong>ง</strong> แล<strong>ะ</strong>ข<strong>ย</strong><strong>า</strong><strong>ย</strong>ไ<strong>ป</strong>สู่ชุมช<strong>น</strong> สั<strong>ง</strong>คมแล<strong>ะ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศช<strong>า</strong>ติ <strong>ร</strong>วมทั้<strong>ง</strong><strong>ป</strong>ลุก<strong>จ</strong>ิตส<strong>ำ</strong><strong>น</strong>ึกแล<strong>ะ</strong>ส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>ส<strong>า</strong><strong>ย</strong>ใ<strong>ย</strong>ขอ<strong>ง</strong>ค<strong>น</strong>ใ<strong>น</strong>ชุมช<strong>น</strong> ให้เ<strong>ป</strong>็<strong>น</strong>สั<strong>ง</strong>คมขอ<strong>ง</strong>ค<strong>น</strong>ดีที่แข็<strong>ง</strong>แ<strong>ร</strong><strong>ง</strong>แล<strong>ะ</strong><strong>ย</strong>ั่<strong>ง</strong><strong>ย</strong>ื<strong>น</strong> โค<strong>ร</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>กอ<strong>ง</strong>ทุ<strong>น</strong>สืบส<strong>า</strong><strong>น</strong><strong>ป</strong>ณิธ<strong>า</strong><strong>น</strong>หลว<strong>ง</strong>พ่อ<strong>ป</strong>ัญญ<strong>า</strong><strong>น</strong>ั<strong>น</strong>ท<strong>ะ</strong>ภิกขุ บม<strong>จ</strong>. อสมท ส<strong>า</strong><strong>น</strong>ต่อ<strong>ป</strong>ณิธ<strong>า</strong><strong>น</strong>หลว<strong>ง</strong>พ่อ<strong>ป</strong>ัญญ<strong>า</strong><strong>น</strong>ั<strong>น</strong>ทภิกขุ โด<strong>ย</strong>ใช้ศัก<strong>ย</strong>ภ<strong>า</strong>พสื่อขอ<strong>ง</strong> บม<strong>จ</strong>.อสมท ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ช<strong>า</strong>สัมพั<strong>น</strong>ธ์ แล<strong>ะ</strong>เชิญชว<strong>น</strong><strong>ร</strong>่วมบ<strong>ร</strong>ิ<strong>จ</strong><strong>า</strong>คเ<strong>ง</strong>ิ<strong>น</strong>สมทบทุ<strong>น</strong> เพื่อด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>โค<strong>ร</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ต่<strong>า</strong><strong>ง</strong> ๆ ให้ส<strong>ำ</strong>เ<strong>ร</strong>็<strong>จ</strong>ลุล่ว<strong>ง</strong>ต<strong>า</strong>มเ<strong>จ</strong>ต<strong>น</strong><strong>า</strong><strong>ร</strong>มณ์ เช่<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ก่อส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>โ<strong>ร</strong><strong>ง</strong>พ<strong>ย</strong><strong>า</strong>บ<strong>า</strong>ลศ<strong>ร</strong>ี<strong>น</strong>ค<strong>ร</strong>ิ<strong>น</strong>ท<strong>ร</strong>์ แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>ทอดกฐิ<strong>น</strong> ณ วัดบ้<strong>า</strong><strong>น</strong><strong>น</strong><strong>า</strong>อ.ศ<strong>ร</strong>ี<strong>น</strong>ค<strong>ร</strong>ิ<strong>น</strong>ท<strong>ร</strong>์ <strong>จ</strong>.พัทลุ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ช่ว<strong>ย</strong>เหลือผู้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>สบภั<strong>ย</strong>แผ่<strong>น</strong>ดิ<strong>น</strong>ไหว <strong>จ</strong><strong>า</strong>กพ<strong>า</strong><strong>ย</strong>ุ<strong>น</strong><strong>า</strong><strong>ร</strong>์กีส <strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศพม่<strong>า</strong>บม<strong>จ</strong>. อสมท เ<strong>ป</strong>็<strong>น</strong>สื่อกล<strong>า</strong><strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ช<strong>า</strong>สัมพั<strong>น</strong>ธ์เชิญชว<strong>น</strong>ให้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ช<strong>า</strong>ช<strong>น</strong> <strong>ร</strong>่วมบ<strong>ร</strong>ิ<strong>จ</strong><strong>า</strong>คเ<strong>ง</strong>ิ<strong>น</strong>ช่ว<strong>ย</strong>เหลือผู้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>สบภั<strong>ย</strong><strong>จ</strong><strong>า</strong>กพ<strong>า</strong><strong>ย</strong>ุไซโคล<strong>น</strong><strong>น</strong><strong>า</strong><strong>ร</strong>์กีส ใ<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศพม่<strong>า</strong> โด<strong>ย</strong>ได้<strong>น</strong><strong>ำ</strong>เ<strong>ง</strong>ิ<strong>น</strong>ที่ได้<strong>ร</strong>ับก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิ<strong>จ</strong><strong>า</strong>ค<strong>จ</strong><strong>า</strong>ก<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ช<strong>า</strong>ช<strong>น</strong>แล<strong>ะ</strong>พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong> บม<strong>จ</strong>. อสมท ทูลเกล้<strong>า</strong>ฯถว<strong>า</strong><strong>ย</strong>สมเด็<strong>จ</strong>พ<strong>ร</strong><strong>ะ</strong>เทพ<strong>ร</strong>ัต<strong>น</strong><strong>ร</strong><strong>า</strong>ชสุด<strong>า</strong>ฯ ส<strong>ย</strong><strong>า</strong>มบ<strong>ร</strong>ม<strong>ร</strong><strong>า</strong>ชกุม<strong>า</strong><strong>ร</strong>ี ณ สภ<strong>า</strong>ก<strong>า</strong>ช<strong>า</strong>ดไท<strong>ย</strong><strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 1,141,933.95 บ<strong>า</strong>ท <strong>ร</strong>วมทั้<strong>ง</strong>ทูลเกล้<strong>า</strong>ฯ ถว<strong>า</strong><strong>ย</strong>เ<strong>ง</strong>ิ<strong>น</strong> <strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 100,000บ<strong>า</strong>ท เพื่อช่ว<strong>ย</strong>เหลือผู้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>สบภั<strong>ย</strong>แผ่<strong>น</strong>ดิ<strong>น</strong>ไหวใ<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศด้ว<strong>ย</strong>โค<strong>ร</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong> 30 <strong>ป</strong>ี อสมท ช่ว<strong>ย</strong> 3 <strong>จ</strong>ั<strong>ง</strong>หวัดช<strong>า</strong><strong>ย</strong>แด<strong>น</strong>ภ<strong>า</strong>คใต้ บม<strong>จ</strong>. อสมท <strong>ร</strong>่วมส<strong>า</strong><strong>น</strong>ฝั<strong>น</strong>เด็ก ๆ ใ<strong>น</strong> 3 <strong>จ</strong>ั<strong>ง</strong>หวัดช<strong>า</strong><strong>ย</strong>แด<strong>น</strong>ภ<strong>า</strong>คใต้ <strong>จ</strong>ัดห<strong>า</strong>คอมพิวเตอ<strong>ร</strong>์ <strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 30 เค<strong>ร</strong>ื่อ<strong>ง</strong> แล<strong>ะ</strong>อุ<strong>ป</strong>ก<strong>ร</strong>ณ์กีฬ<strong>า</strong> ให้แก่โ<strong>ร</strong><strong>ง</strong>เ<strong>ร</strong>ี<strong>ย</strong><strong>น</strong> 30 แห่<strong>ง</strong>ใ<strong>น</strong>พื้<strong>น</strong>ที่ 3 <strong>จ</strong>ั<strong>ง</strong>หวัดช<strong>า</strong><strong>ย</strong>แด<strong>น</strong>ภ<strong>า</strong>คใต้ โค<strong>ร</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong> “ค<strong>น</strong>ไท<strong>ย</strong>ไ<strong>ร</strong>้พุ<strong>ง</strong>” บม<strong>จ</strong>.อสมท <strong>ร</strong>่วมกับ ก<strong>ร</strong><strong>ะ</strong>ท<strong>ร</strong>ว<strong>ง</strong>ส<strong>า</strong>ธ<strong>า</strong><strong>ร</strong>ณสุข ภ<strong>า</strong>ค<strong>ร</strong>ัฐแล<strong>ะ</strong>เอกช<strong>น</strong>กว่<strong>า</strong> 650อ<strong>ง</strong>ค์ก<strong>ร</strong> <strong>ร</strong>ณ<strong>ร</strong><strong>ง</strong>ค์ส่<strong>ง</strong>เส<strong>ร</strong>ิม แล<strong>ะ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ก<strong>า</strong>ศเ<strong>ป</strong>็<strong>น</strong>ภ<strong>า</strong>คี<strong>ร</strong>่วมใ<strong>จ</strong>ให้ค<strong>น</strong>ไท<strong>ย</strong>ไ<strong>ร</strong>้พุ<strong>ง</strong>ทั่ว<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศ เพื่อลด<strong>ป</strong>ั<strong>จ</strong><strong>จ</strong>ั<strong>ย</strong>เสี่<strong>ย</strong><strong>ง</strong>ขอ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เกิดโ<strong>ร</strong>คอ้ว<strong>น</strong>ล<strong>ง</strong>พุ<strong>ง</strong>ใ<strong>น</strong>กลุ่มค<strong>น</strong>วั<strong>ย</strong>ท<strong>ำ</strong><strong>ง</strong><strong>า</strong><strong>น</strong>แล<strong>ะ</strong>ชุมช<strong>น</strong>ใ<strong>น</strong>เขตเมือ<strong>ง</strong> 9 <strong>ร</strong>่วมใ<strong>จ</strong>.....ช่ว<strong>ย</strong>ภั<strong>ย</strong><strong>น</strong>้<strong>ำ</strong>ท่วมบม<strong>จ</strong>. อสมท โด<strong>ย</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> 9 <strong>ร</strong>่วมใ<strong>จ</strong>......ค<strong>น</strong>ไท<strong>ย</strong>ไม่ทิ้<strong>ง</strong>กั<strong>น</strong> มอบเ<strong>ง</strong>ิ<strong>น</strong><strong>จ</strong><strong>า</strong>กโค<strong>ร</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>9 <strong>ร</strong>่วมใ<strong>จ</strong>ช่ว<strong>ย</strong>ภั<strong>ย</strong><strong>น</strong>้<strong>ำ</strong>ท่วมแก่มูล<strong>น</strong>ิธิอ<strong>า</strong>ส<strong>า</strong>เพื่อ<strong>น</strong>พึ่<strong>ง</strong>พ<strong>า</strong> (ภ<strong>า</strong>ฯ) <strong>ย</strong><strong>า</strong>ม<strong>ย</strong><strong>า</strong>ก แล<strong>ะ</strong>เชิญชว<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ช<strong>า</strong>ช<strong>น</strong><strong>ร</strong>่วมบ<strong>ร</strong>ิ<strong>จ</strong><strong>า</strong>คเ<strong>ง</strong>ิ<strong>น</strong> สิ่<strong>ง</strong>ขอ<strong>ง</strong> ข้<strong>า</strong>วส<strong>า</strong><strong>ร</strong> อ<strong>า</strong>ห<strong>า</strong><strong>ร</strong>แห้<strong>ง</strong> <strong>ย</strong><strong>า</strong><strong>ร</strong>ักษ<strong>า</strong>โ<strong>ร</strong>ค เพื่อ<strong>น</strong><strong>ำ</strong>ไ<strong>ป</strong>ช่ว<strong>ย</strong>เหลือผู้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>สบภั<strong>ย</strong><strong>น</strong>้<strong>ำ</strong>ท่วม โด<strong>ย</strong>มีศิล<strong>ป</strong>ิ<strong>น</strong><strong>จ</strong><strong>า</strong>ก GMM Grammy แล<strong>ะ</strong> Social Activities“Good People, Good Thinking, Good Society” Year 3<strong>MCOT</strong> Plc. in collaboration with the Ministry of Culture, the Officeof National Culture Commission, and Two Hands Co., Ltd. createda drama titled “Rak Baan Rao” (Love our Home) in honor of HerMajesty the Queen. This drama presented love in a family thatcould be expanded to love in the community, society and nation.This drama also encouraged the awareness and created the bondof love among community people to be a sustainable society ofgood people.Fund to Succeed a Wish of Phra Panyanandha Bhikkhu<strong>MCOT</strong> Plc. continued a wish of Phra Panyanandha Bhikkhu byapplying the media potential engaged by <strong>MCOT</strong> Plc. to publicizeand invite Thai people to donate their money to complete manyprojects initiated by Luang Phor such as the construction ofSrinakarin Hospital, and Tod Kathin (religious ceremony ofpresenting robes to the monks) at Wat Baan Na, AmphoeSrinakarin, Phatthalung.Contributions to earthquake victims and Nagisdestructive storm victims at Myanmar <strong>MCOT</strong> Plc. was an intermediary to persuade general people tohave donations for victims suffering from Nagis Cyclone atMyanmar. The money in the amount of baht 1,141,933.95 donatedby general people and employees of <strong>MCOT</strong> Plc. was presented toHer Royal Highness Princess Maha Chakri Sirindhorn at Thai RedCross. Another baht 100,000 was also presented to the CrownPrincess to heal earthquake victims in Thailand. 30 Anniversary of <strong>MCOT</strong>, Contributions to 3 SouthernProvinces<strong>MCOT</strong> Plc. accomplished dreams of children in 3 southernprovinces by providing them 30 computer sets and sportsware for30 schools located in 3 southern provinces of Thailand. “Thai People with No Belly” <strong>MCOT</strong> Plc. in collaboration with the Ministry of Public Health, andover 650 state and private organizations made a campaign againstthe big belly of Thai people in order to reduce illness risksoccurred in pot-bellied people in the working age or those living incity areas. A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d19

RS Promotion พ<strong>ร</strong>้อมด้ว<strong>ย</strong>มูล<strong>น</strong>ิธิอ<strong>า</strong>ส<strong>า</strong>บ<strong>ร</strong><strong>ร</strong>เท<strong>า</strong>ส<strong>า</strong>ธ<strong>า</strong><strong>ร</strong>ณภั<strong>ย</strong> ห<strong>น</strong>่ว<strong>ย</strong>ศิ<strong>ร</strong>ิ<strong>น</strong>ท<strong>ร</strong>์ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>ต<strong>ำ</strong><strong>ร</strong>ว<strong>จ</strong>แห่<strong>ง</strong>ช<strong>า</strong>ติ ม<strong>า</strong><strong>ร</strong>่วมบ<strong>ร</strong><strong>ร</strong><strong>จ</strong>ุสิ่<strong>ง</strong>ขอ<strong>ง</strong>ใ<strong>น</strong>ถุ<strong>ง</strong><strong>ย</strong>ั<strong>ง</strong>ชีพ กิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>ม คล<strong>า</strong><strong>ย</strong>ห<strong>น</strong><strong>า</strong>วให้<strong>น</strong>้อ<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ข่<strong>า</strong>วข้<strong>น</strong>ค<strong>น</strong>ข่<strong>า</strong>ว <strong>น</strong><strong>ำ</strong>สิ่<strong>ง</strong>ขอ<strong>ง</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิ<strong>จ</strong><strong>า</strong>คไ<strong>ป</strong>มอบให้<strong>น</strong>ักเ<strong>ร</strong>ี<strong>ย</strong><strong>น</strong>ที่ด้อ<strong>ย</strong>โอก<strong>า</strong>สแล<strong>ะ</strong>ชุมช<strong>น</strong>ที่ข<strong>า</strong>ดแคล<strong>น</strong> อ.ด่<strong>า</strong><strong>น</strong>ซ้<strong>า</strong><strong>ย</strong> <strong>จ</strong>.เล<strong>ย</strong>คอ<strong>น</strong>เสิ<strong>ร</strong>์ต “<strong>ร</strong>วมพลค<strong>น</strong>ดีด<strong>น</strong>ต<strong>ร</strong>ี 4 ภ<strong>า</strong>ค”สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯ อสมท FM 95 MHz. <strong>ร</strong>่วมกับส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong><strong>ป</strong>้อ<strong>ง</strong>กั<strong>น</strong>แล<strong>ะ</strong><strong>ป</strong><strong>ร</strong><strong>า</strong>บ<strong>ป</strong><strong>ร</strong><strong>า</strong>มก<strong>า</strong><strong>ร</strong>ทุ<strong>จ</strong><strong>ร</strong>ิตแห่<strong>ง</strong>ช<strong>า</strong>ติ (<strong>ป</strong>.<strong>ป</strong>.ช.) แล<strong>ะ</strong>ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>วัฒ<strong>น</strong>ธ<strong>ร</strong><strong>ร</strong>มแห่<strong>ง</strong>ช<strong>า</strong>ติ <strong>จ</strong>ัดเพื่อ<strong>ร</strong>ณ<strong>ร</strong><strong>ง</strong>ค์ต่อต้<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ทุ<strong>จ</strong><strong>ร</strong>ิตคอ<strong>ร</strong>ั<strong>ป</strong>ชั่<strong>น</strong>กิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>ม อิ่มบุญ-อุ่<strong>น</strong><strong>ร</strong>ัก เ<strong>น</strong>ื่อ<strong>ง</strong>ใ<strong>น</strong>วั<strong>น</strong>วิส<strong>า</strong>ขบูช<strong>า</strong> สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯ อสมท FM 95 MHz. <strong>จ</strong>ัดกิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>ม<strong>น</strong><strong>ำ</strong>แฟ<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> ศิล<strong>ป</strong>ิ<strong>น</strong><strong>จ</strong><strong>า</strong>กค่<strong>า</strong><strong>ย</strong>เพล<strong>ง</strong>ต่<strong>า</strong><strong>ง</strong> ๆ แล<strong>ะ</strong><strong>น</strong>ัก<strong>จ</strong>ัด<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> <strong>ร</strong>่วมท<strong>ำ</strong>บุญทอดผ้<strong>า</strong><strong>ป</strong>่<strong>า</strong>ส<strong>า</strong>มัคคี เพื่อสมทบทุ<strong>น</strong>ส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>โ<strong>ร</strong><strong>ง</strong><strong>น</strong>้<strong>ำ</strong><strong>ป</strong><strong>า</strong><strong>น</strong><strong>ะ</strong> แล<strong>ะ</strong><strong>ป</strong>ฏิบัติธ<strong>ร</strong><strong>ร</strong>ม ฝึกสม<strong>า</strong>ธิ ที่วัด<strong>ป</strong>่<strong>า</strong>ศ<strong>ร</strong>ีถ<strong>า</strong>ว<strong>ร</strong><strong>น</strong>ิมิต<strong>ร</strong>วมทั้<strong>ง</strong>มอบทุ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ศึกษ<strong>า</strong> แล<strong>ะ</strong>อุ<strong>ป</strong>ก<strong>ร</strong>ณ์ก<strong>า</strong><strong>ร</strong>เ<strong>ร</strong>ี<strong>ย</strong><strong>น</strong>ให้กับ<strong>น</strong>ักเ<strong>ร</strong>ี<strong>ย</strong><strong>น</strong>โ<strong>ร</strong><strong>ง</strong>เ<strong>ร</strong>ี<strong>ย</strong><strong>น</strong>บ้<strong>า</strong><strong>น</strong>บุ่<strong>ง</strong>เข้ แล<strong>ะ</strong>โ<strong>ร</strong><strong>ง</strong>เ<strong>ร</strong>ี<strong>ย</strong><strong>น</strong>ศ<strong>ร</strong>ีถ<strong>า</strong>ว<strong>ร</strong><strong>น</strong>ิมิต อ.<strong>ป</strong><strong>า</strong>กพลี <strong>จ</strong>.<strong>น</strong>ค<strong>ร</strong><strong>น</strong><strong>า</strong><strong>ย</strong>ก ก<strong>า</strong><strong>ร</strong>สัมม<strong>น</strong><strong>า</strong>กับคลื่<strong>น</strong>คว<strong>า</strong>มคิดสถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯ FM 96.5 <strong>จ</strong>ัดเสว<strong>น</strong><strong>า</strong>โด<strong>ย</strong>เชิญผู้ท<strong>ร</strong><strong>ง</strong>คุณวุฒิใ<strong>น</strong>ส<strong>า</strong>ข<strong>า</strong>ต่<strong>า</strong><strong>ง</strong> ๆ ม<strong>า</strong>แลกเ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>สบก<strong>า</strong><strong>ร</strong>ณ์ อ<strong>า</strong>ทิ กิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>ม “ห้อ<strong>ง</strong>เ<strong>ร</strong>ี<strong>ย</strong><strong>น</strong>คว<strong>า</strong>มคิด 1เลือกเ<strong>ร</strong>ี<strong>ย</strong><strong>น</strong>ให้ต<strong>ร</strong><strong>ง</strong>ใ<strong>จ</strong> ต่อ<strong>ย</strong>อดให้ต<strong>ร</strong><strong>ง</strong><strong>ง</strong><strong>า</strong><strong>น</strong>” เพื่อต่อ<strong>ย</strong>อดก<strong>า</strong><strong>ร</strong>ว<strong>า</strong><strong>ง</strong>อ<strong>น</strong><strong>า</strong>คตส<strong>ำ</strong>ห<strong>ร</strong>ับค<strong>น</strong>ท<strong>ำ</strong><strong>ง</strong><strong>า</strong><strong>น</strong> ก<strong>า</strong><strong>ร</strong>เสว<strong>น</strong><strong>า</strong>หัวข้อ “คิดเพื่ออ<strong>น</strong><strong>า</strong>คต ถอดโ<strong>จ</strong>ท<strong>ย</strong>์<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong>” แล<strong>ะ</strong>“ท<strong>า</strong><strong>ง</strong>เลือกท<strong>า</strong><strong>ง</strong><strong>ร</strong>อด ท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong> <strong>ป</strong>ี 51” โค<strong>ร</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong> “Seed ใ<strong>จ</strong>บุญชว<strong>น</strong>คุณ Request” สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯ อสมท FM 97.5 MHz. <strong>น</strong><strong>ำ</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ส่ว<strong>น</strong>ห<strong>น</strong>ึ่<strong>ง</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ส่<strong>ง</strong>เอสเอ็มเอสขอเพล<strong>ง</strong>ใ<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ช่ว<strong>ง</strong> “Seed Zaad Attack Request แล<strong>ะ</strong>Seed Zaad All Area Request” ใ<strong>น</strong>แต่ล<strong>ะ</strong>เดือ<strong>น</strong> มอบให้ห<strong>น</strong>่ว<strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ต่<strong>า</strong><strong>ง</strong> ๆอ<strong>า</strong>ทิ- กอ<strong>ง</strong>ทุ<strong>น</strong>เด็กดอ<strong>ย</strong>ใ<strong>น</strong>มูล<strong>น</strong>ิธิก<strong>ร</strong><strong>ะ</strong><strong>จ</strong>กเ<strong>ง</strong><strong>า</strong> เพื่อเติมฝั<strong>น</strong>ท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ศึกษ<strong>า</strong>ให้กับเด็กช<strong>า</strong>วไท<strong>ย</strong>ภูเข<strong>า</strong>เผ่<strong>า</strong>ต่<strong>า</strong><strong>ง</strong> ๆ ที่ด้อ<strong>ย</strong>โอก<strong>า</strong>สท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ศึกษ<strong>า</strong>ให้มีคุณภ<strong>า</strong>พชีวิตที่ดีขึ้<strong>น</strong> ต<strong>า</strong>ม<strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>ส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>ส<strong>ร</strong><strong>ร</strong>ค์สิ่<strong>ง</strong>ดีๆ คื<strong>น</strong>สู่สั<strong>ง</strong>คม <strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 100,000 บ<strong>า</strong>ท - มูล<strong>น</strong>ิธิช้<strong>า</strong><strong>ง</strong>แห่<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong> เพื่อให้มูล<strong>น</strong>ิธิ<strong>น</strong><strong>ำ</strong>ไ<strong>ป</strong>ใช้ต<strong>ร</strong>ว<strong>จ</strong><strong>ร</strong>ักษ<strong>า</strong>ดูแลสุขภ<strong>า</strong>พช้<strong>า</strong><strong>ง</strong> <strong>ร</strong>วมทั้<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong>ท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติช้<strong>า</strong><strong>ง</strong>โด<strong>ย</strong>ใช้<strong>ร</strong>ถโมบ<strong>า</strong><strong>ย</strong>เคลื่อ<strong>น</strong>ที่เดิ<strong>น</strong>ท<strong>า</strong><strong>ง</strong>ไ<strong>ป</strong>ต<strong>ร</strong>ว<strong>จ</strong>ดูแลสุขภ<strong>า</strong>พช้<strong>า</strong><strong>ง</strong>ทั่ว<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศ <strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 50,000 บ<strong>า</strong>ท- โค<strong>ร</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>กอ<strong>ง</strong>ทุ<strong>น</strong>ฉุกเฉิ<strong>น</strong>เพื่อผู้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>สบภั<strong>ย</strong>ธ<strong>ร</strong><strong>ร</strong>มช<strong>า</strong>ติ ขอ<strong>ง</strong>มูล<strong>น</strong>ิธิกอ<strong>ง</strong>ทุ<strong>น</strong>เพื่อสิ่<strong>ง</strong>แวดล้อม เพื่อ<strong>น</strong><strong>ำ</strong>ไ<strong>ป</strong>ช่ว<strong>ย</strong>เหลือผู้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>สบภั<strong>ย</strong>ธ<strong>ร</strong><strong>ร</strong>มช<strong>า</strong>ติ9 Joint Spirit to Heal Flood Disaster<strong>MCOT</strong> Plc. by 9 Ruam Jai…Khon Thai Mai Thing Gun program (9 United Spirits…Thais have never ignored Thais) donated somemoney gained by the project of 9 Joint Spirit to Heal FloodDisaster to the Princess Pa Foundation. General people were alsoinvited to donate some money, stuff, rice, dried food, and medicineto be given to flood victims. By this event, many artists from GMMGrammy and RS Promotion as well as Disaster Relief VolunteersFoundation (Sirin Force), the Royal Police helped pack those stuffsin the survival kits. Warm Children Activity Kao Kon Khon Kao program gave many donated stuffs to disabledstudents and communities at Amphoe Dan Sai, Loei. “Gather Good People, Music in 4 Regional Parts”Concert FM 95 MHz, a <strong>MCOT</strong> radio station, in collaboration with The Officeof the National Anti-Corruption Commission (NCCC), and the Officeof National Culture Commission made a campaign againstcorruptions in Thailand. Full of Merit-Warm Love Activity on the occasion ofVisakha Bucha DayFM 95 MHz, a <strong>MCOT</strong> radio station, held an activity taking manyradio station fans, artists from several music houses and DJs toattend the robe offering ceremony (Tod Pha Pa) to get somemoney for the construction of a Pana Water house, and to havethe religious practice and meditation at Wat Pa Sri Thavornnimitr.By this event, some scholarships and teaching & learning materialswere given to students at Baan Bung Kay School and SriThavornnimitr School, Amphoe Bak Plee, Nakhon Nayok. Seminar with “Food for Brain“ radio station FM 96.5 MHz arranged exclusive discussions by inviting experts inmany fields to share their experience; for example, “ThinkingClassroom 1 - Select Your Study Relevant to Your Job” to base agood future for general employees. Other discussions included“Think for the Future - Solve Thailand’s Problems” and “FinancialAlternatives and Survival Exit in Year <strong>2008</strong>”.20 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

โค<strong>ร</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong> Tata Young One Love <strong>ร</strong>ักเดี<strong>ย</strong>วเพื่อเมือ<strong>ง</strong>ไท<strong>ย</strong> บม<strong>จ</strong>. อสมท <strong>ร</strong>่วมกับบ<strong>ร</strong>ิษัท Sony BMG Music Entertainment(Thailand) <strong>จ</strong><strong>ำ</strong>กัด เ<strong>ป</strong>ิดตัว ซูเ<strong>ป</strong>อ<strong>ร</strong>์สต<strong>า</strong><strong>ร</strong>์ส<strong>า</strong>ว ท<strong>า</strong>ท<strong>า</strong> <strong>ย</strong>ั<strong>ง</strong> เ<strong>ป</strong>็<strong>น</strong>สื่อกล<strong>า</strong><strong>ง</strong><strong>ร</strong>ณ<strong>ร</strong><strong>ง</strong>ค์แล<strong>ะ</strong>ส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>ส<strong>ร</strong><strong>ร</strong>ค์สิ่<strong>ง</strong>ดี ๆ กลับคื<strong>น</strong>สู่สั<strong>ง</strong>คมไท<strong>ย</strong>ผ่<strong>า</strong><strong>น</strong>กิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>มต่<strong>า</strong><strong>ง</strong> ๆ ใ<strong>น</strong>โค<strong>ร</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>อ<strong>า</strong>ทิ One Love One Leaf กิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>มสื่อส<strong>า</strong><strong>ร</strong>คว<strong>า</strong>ม<strong>ร</strong>ักต่อสิ่<strong>ง</strong>แวดล้อม One Love One Book กิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>มคว<strong>า</strong>ม<strong>ร</strong>ักที่ส่<strong>ง</strong>ผ่<strong>า</strong><strong>น</strong>คว<strong>า</strong>ม<strong>ร</strong>ู้<strong>จ</strong><strong>า</strong>กตัวห<strong>น</strong>ั<strong>ง</strong>สือให้แก่เด็กแล<strong>ะ</strong>เ<strong>ย</strong><strong>า</strong>วช<strong>น</strong> กิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>ม One Love One Memory คว<strong>า</strong>ม<strong>ร</strong>ักที่<strong>ร</strong>วมกั<strong>น</strong>เ<strong>ป</strong>็<strong>น</strong>ห<strong>น</strong>ึ่<strong>ง</strong>เดี<strong>ย</strong>วใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>ส<strong>ร</strong><strong>ร</strong>ค์สั<strong>ง</strong>คม แล<strong>ะ</strong>กิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>ม<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กวด<strong>ร</strong>้อ<strong>ง</strong>เพล<strong>ง</strong> One Love One Voice <strong>ร</strong>วมคว<strong>า</strong>ม<strong>ร</strong>ักเมือ<strong>ง</strong>ไท<strong>ย</strong>เ<strong>ป</strong>็<strong>น</strong>เสี<strong>ย</strong><strong>ง</strong>เดี<strong>ย</strong>วเพื่อ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong> เ<strong>ป</strong>็<strong>น</strong>ต้<strong>น</strong>กิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>ม “MET Merit Art for Kids”สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯ อสมท FM. 107 MHz. “MET 107” <strong>จ</strong>ัดกิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>มพ<strong>า</strong><strong>น</strong>้อ<strong>ง</strong> ๆ ผู้ด้อ<strong>ย</strong>โอก<strong>า</strong>ส<strong>จ</strong><strong>า</strong>กสหทั<strong>ย</strong>มูล<strong>น</strong>ิธิ เข้<strong>า</strong>ชม<strong>ง</strong><strong>า</strong><strong>น</strong>ศิล<strong>ป</strong><strong>ะ</strong>เด็ก<strong>น</strong><strong>า</strong><strong>น</strong><strong>า</strong>ช<strong>า</strong>ติ ใ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> A World United Through Art ซึ่<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ที่<strong>ร</strong>วบ<strong>ร</strong>วมภ<strong>า</strong>พว<strong>า</strong>ด<strong>จ</strong><strong>า</strong>กเด็ก ๆทั่วโลกถึ<strong>ง</strong> 1,700 ชิ้<strong>น</strong> “MET Merit : Make Some Noise Project” สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯ อสมท FM. 107 MHz. “MET 107” <strong>ร</strong>่วมกับ Sony BMGMusic Entertainment <strong>จ</strong>ัดกิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>มบั<strong>น</strong>ทึกเท<strong>ป</strong>ผลิตเ<strong>ป</strong>็<strong>น</strong>ห<strong>น</strong>ั<strong>ง</strong>สือเสี<strong>ย</strong><strong>ง</strong> ห<strong>ร</strong>ือ Audio Book <strong>ร</strong>วมทั้<strong>ง</strong><strong>จ</strong>ัดห<strong>า</strong>อุ<strong>ป</strong>ก<strong>ร</strong>ณ์ก<strong>า</strong><strong>ร</strong>เ<strong>ร</strong>ี<strong>ย</strong><strong>น</strong>แล<strong>ะ</strong>วัตถุดิบส<strong>ำ</strong>ห<strong>ร</strong>ับผลิตห<strong>น</strong>ั<strong>ง</strong>สืออักษ<strong>ร</strong>เบลล์ มอบให้กับโ<strong>ร</strong><strong>ง</strong>เ<strong>ร</strong>ี<strong>ย</strong><strong>น</strong>สอ<strong>น</strong>ค<strong>น</strong>ต<strong>า</strong>บอดก<strong>ร</strong>ุ<strong>ง</strong>เทพFM 97.5 MHz, a <strong>MCOT</strong> radio station, gave a partial monthlyincome gained by sending SMS to request songs from this radiostation during the broadcasting periods of “Seed Zaad AttackRequest” and “Seed Zaad All Area Request” to several agenciesas listed below: - Children Hill Tribe Fund in The Mirror Foundation - The donation in the amount of baht 100,000 could fulfill educationaldreams of hill tribe children, and make them have better quality oflife pursuant to the policy of returning decencies to the society. - The Asian Elephant Foundation of Thailand - The donationin the amount of baht 50,000 could be spent to check and care ofelephants, and to register elephants in Thailand by driving a mobilecar to have the health checking for elephants across the country.- Emergency Fund for Natural Disaster Victims by ThaiEnvironmental Corporation Foundation to heal any victims sufferingfrom natural disasters. Tata Young One Love – One Love for Thailand <strong>MCOT</strong> Plc. in collaboration with Sony BMG Music Entertainment(Thailand) Co., Ltd. opened Tata Young, a superstar, as the presenter of creative campaigns to give merit to the Thaisociety through many project activities, e.g. One Love One Leaf, an activity communicating our love to the environment; One LoveOne Book, an activity transferring knowledge on books to Thaichildren and youth; One Love One Memory, single love for socialcreativity; and One Love One Voice. These activities united all loves to Thailand into one. “MET Merit Art for Kids”FM. 107 MHz radio station, “MET 107”, arranged the activity takingthe disabled from Sahathai Foundation to visit A World UnitedThrough Art where 1,700 paintings around the world wereexhibited. “MET Merit: Make Some Noise Project”FM. 107 MHz radio station, “MET 107”, in collaboration with SonyBMG Music Entertainment (Thailand) Co., Ltd. arranged the activityof producing audio book, and providing teaching and learningmaterials and raw materials for the production of the Braille Codeto be further handed to The Bangkok School for the Blind. A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d21

เค<strong>ร</strong>ือข่<strong>า</strong><strong>ย</strong>สถ<strong>า</strong><strong>น</strong>ีโท<strong>ร</strong>ทัศ<strong>น</strong>์โมเดิ<strong>ร</strong>์<strong>น</strong>ไ<strong>น</strong><strong>น</strong>์ Modernine Television Networkอ.เมือ<strong>ง</strong><strong>จ</strong>.แม่ฮ่อ<strong>ง</strong>สอ<strong>น</strong> Amphoe MuangMae Hong Sonอ.แม่ส<strong>ะ</strong>เ<strong>ร</strong>ี<strong>ย</strong><strong>ง</strong><strong>จ</strong>.แม่ฮ่อ<strong>ง</strong>สอ<strong>น</strong> Amphoe Mae SariangMae Hong Son เชี<strong>ย</strong><strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>Chiang Raiเชี<strong>ย</strong><strong>ง</strong>ใหม่Chiang Mai ล<strong>ำ</strong><strong>ป</strong><strong>า</strong><strong>ง</strong>Lampangแพ<strong>ร</strong>่Phrae<strong>น</strong>่<strong>า</strong><strong>น</strong>Nanต<strong>า</strong>กTakสุโขทั<strong>ย</strong>Sukhothai<strong>น</strong>ค<strong>ร</strong>สว<strong>ร</strong><strong>ร</strong>ค์Nakhon Sawanสิ<strong>ง</strong>ห์บุ<strong>ร</strong>ีSing Buriก<strong>ร</strong>ุ<strong>ง</strong>เทพมห<strong>า</strong><strong>น</strong>ค<strong>ร</strong>Bangkokเล<strong>ย</strong>Loeiเพช<strong>ร</strong>บู<strong>ร</strong>ณ์Phetchabun<strong>ร</strong><strong>ะ</strong><strong>ย</strong>อ<strong>ง</strong>Rayongส<strong>ร</strong><strong>ะ</strong>แก้วSa Kaeoอุด<strong>ร</strong>ธ<strong>า</strong><strong>น</strong>ีUdon Thaniสกล<strong>น</strong>ค<strong>ร</strong>Sakon Nakhonขอ<strong>น</strong>แก่<strong>น</strong> มุกด<strong>า</strong>ห<strong>า</strong><strong>ร</strong>Khon Kaen Mukdahan<strong>ร</strong>้อ<strong>ย</strong>เอ็ดRoi Et อุบล<strong>ร</strong><strong>า</strong>ชธ<strong>า</strong><strong>น</strong>ีUbon Ratchathani<strong>น</strong>ค<strong>ร</strong><strong>ร</strong><strong>า</strong>ชสีม<strong>า</strong> สุ<strong>ร</strong>ิ<strong>น</strong>ท<strong>ร</strong>์Nakhon Ratchasima Surin<strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong>วบคี<strong>ร</strong>ีขั<strong>น</strong>ธ์Prachuap Khiri Khanต<strong>ร</strong><strong>า</strong>ดTratชุมพ<strong>ร</strong> Chumphon<strong>ร</strong><strong>ะ</strong><strong>น</strong>อ<strong>ง</strong>Ranongพั<strong>ง</strong><strong>ง</strong><strong>า</strong>Pangngaภูเก็ตPhuketสุ<strong>ร</strong><strong>า</strong>ษฎ<strong>ร</strong>์ธ<strong>า</strong><strong>น</strong>ี Surat Thani<strong>น</strong>ค<strong>ร</strong>ศ<strong>ร</strong>ีธ<strong>ร</strong><strong>ร</strong>ม<strong>ร</strong><strong>า</strong>ชNakhon Si ThammaratสตูลSatunต<strong>ร</strong>ั<strong>ง</strong>Trangส<strong>ง</strong>ขล<strong>า</strong>Songkhla<strong>ย</strong><strong>ะ</strong>ล<strong>า</strong>Yalaเค<strong>ร</strong>ือข่<strong>า</strong><strong>ย</strong>สถ<strong>า</strong><strong>น</strong>ีโท<strong>ร</strong>ทัศ<strong>น</strong>์Television Network36 สถ<strong>า</strong><strong>น</strong>ี 36 stationsก<strong>ร</strong>ุ<strong>ง</strong>เทพมห<strong>า</strong><strong>น</strong>ค<strong>ร</strong>Bangkok1 สถ<strong>า</strong><strong>น</strong>ี1 Stations ภ<strong>า</strong>คกล<strong>า</strong><strong>ง</strong>แล<strong>ะ</strong>ภ<strong>า</strong>คต<strong>ะ</strong>วั<strong>น</strong>ออก 5 สถ<strong>า</strong><strong>น</strong>ีCentral Region and Eastern Region 5 Stations ภ<strong>า</strong>คเห<strong>น</strong>ือNorthern Region11 สถ<strong>า</strong><strong>น</strong>ี 11 Stations ภ<strong>า</strong>คต<strong>ะ</strong>วั<strong>น</strong>ออกเฉี<strong>ย</strong><strong>ง</strong>เห<strong>น</strong>ือNorth-Eastern Region9 สถ<strong>า</strong><strong>น</strong>ี9 Stations ภ<strong>า</strong>คใต้Southern Region10 สถ<strong>า</strong><strong>น</strong>ี10 Stations22 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

เค<strong>ร</strong>ือข่<strong>า</strong><strong>ย</strong>สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุก<strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>า</strong><strong>ย</strong>เสี<strong>ย</strong><strong>ง</strong> อสมท<strong>MCOT</strong> Modern Radio Station Networkเชี<strong>ย</strong><strong>ง</strong>ใหม่ พ<strong>ะ</strong>เ<strong>ย</strong><strong>า</strong>Phayaoแม่ฮ่อ<strong>ง</strong>สอ<strong>น</strong> Chiang Mai Mae Hong Son ล<strong>ำ</strong><strong>ป</strong><strong>า</strong><strong>ง</strong>Lampangล<strong>ำ</strong>พู<strong>น</strong>Lamphunต<strong>า</strong>กTakสุโขทั<strong>ย</strong>Sukhothaiก<strong>ำ</strong>แพ<strong>ง</strong>เพช<strong>ร</strong>Kamphaeng Petเชี<strong>ย</strong><strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>Chiang Raiพิ<strong>จ</strong>ิต<strong>ร</strong>Pichitอุทั<strong>ย</strong>ธ<strong>า</strong><strong>น</strong>ีUthai Thaniก<strong>า</strong>ญ<strong>จ</strong><strong>น</strong>บุ<strong>ร</strong>ีKanchanaburi<strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong>วบคี<strong>ร</strong>ีขั<strong>น</strong>ธ์Prachuap Khiri Khanแพ<strong>ร</strong>่PhraeพิษณุโลกPhitsanulokสิ<strong>ง</strong>ห์บุ<strong>ร</strong>ีSing Buri<strong>น</strong>่<strong>า</strong><strong>น</strong>Nanอุต<strong>ร</strong>ดิตถ์Uttaraditก<strong>ร</strong>ุ<strong>ง</strong>เทพมห<strong>า</strong><strong>น</strong>ค<strong>ร</strong> (9 สถ<strong>า</strong><strong>น</strong>ี)Bangkok (9 Stations)เล<strong>ย</strong>Loeiชลบุ<strong>ร</strong>ีChon Buri<strong>ร</strong><strong>ะ</strong><strong>ย</strong>อ<strong>ง</strong>Rayong <strong>จ</strong>ั<strong>น</strong>ทบุ<strong>ร</strong>ีChanthaburiต<strong>ร</strong><strong>า</strong>ดTratห<strong>น</strong>อ<strong>ง</strong>ค<strong>า</strong><strong>ย</strong> Nong Khaiอุด<strong>ร</strong>ธ<strong>า</strong><strong>น</strong>ี <strong>น</strong>ค<strong>ร</strong>พ<strong>น</strong>ม Udon Thani Nakhon Phanomขอ<strong>น</strong>แก่<strong>น</strong>Khon Kaenชั<strong>ย</strong>ภูมิChaiyaphum<strong>ร</strong>้อ<strong>ย</strong>เอ็ดRoi Et มห<strong>า</strong>ส<strong>า</strong><strong>ร</strong>ค<strong>า</strong>ม Maha Sarakham อุบล<strong>ร</strong><strong>า</strong>ชธ<strong>า</strong><strong>น</strong>ีUbon Ratchathani<strong>น</strong>ค<strong>ร</strong><strong>ร</strong><strong>า</strong>ชสีม<strong>า</strong>Nakhon Ratchasimaบุ<strong>ร</strong>ี<strong>ร</strong>ัม<strong>ย</strong>์Buri Ramสกล<strong>น</strong>ค<strong>ร</strong>Sakon Nakhonก<strong>า</strong>ฬสิ<strong>น</strong>ธุ์Kalasinสุ<strong>ร</strong>ิ<strong>น</strong>ท<strong>ร</strong>์Surin<strong>ย</strong>โสธ<strong>ร</strong>Yashothonศ<strong>ร</strong>ีส<strong>ะ</strong>เกษSi Sa ketชุมพ<strong>ร</strong> Chumphon<strong>ร</strong><strong>ะ</strong><strong>น</strong>อ<strong>ง</strong>Ranongพั<strong>ง</strong><strong>ง</strong><strong>า</strong>Pangngaภูเก็ตPhuketอ.หลั<strong>ง</strong>สว<strong>น</strong> <strong>จ</strong>.ชุมพ<strong>ร</strong> Amphoe Lang Suan Chumphonสุ<strong>ร</strong><strong>า</strong>ษฎ<strong>ร</strong>์ธ<strong>า</strong><strong>น</strong>ี Surat Thaniก<strong>ร</strong><strong>ะ</strong>บี่Krabi<strong>น</strong>ค<strong>ร</strong>ศ<strong>ร</strong>ีธ<strong>ร</strong><strong>ร</strong>ม<strong>ร</strong><strong>า</strong>ชNakhon Si Thammaratต<strong>ร</strong>ั<strong>ง</strong>TrangสตูลSatunพัทลุ<strong>ง</strong>Phatthalung <strong>ป</strong>ัตต<strong>า</strong><strong>น</strong>ีPattaniส<strong>ง</strong>ขล<strong>า</strong>Songkhla <strong>ย</strong><strong>ะ</strong>ล<strong>า</strong>Yala<strong>น</strong><strong>ร</strong><strong>า</strong>ธิว<strong>า</strong>สNarathiwatเค<strong>ร</strong>ือข่<strong>า</strong><strong>ย</strong>วิท<strong>ย</strong>ุ<strong>MCOT</strong> Modern Radio62 สถ<strong>า</strong><strong>น</strong>ี 62 stationsส่ว<strong>น</strong>กล<strong>า</strong><strong>ง</strong>ก<strong>ร</strong>ุ<strong>ง</strong>เทพมห<strong>า</strong><strong>น</strong>ค<strong>ร</strong>9 สถ<strong>า</strong><strong>น</strong>ีBangkok9 Stationsส่ว<strong>น</strong>ภูมิภ<strong>า</strong>คภ<strong>า</strong>คกล<strong>า</strong><strong>ง</strong>แล<strong>ะ</strong>ภ<strong>า</strong>คต<strong>ะ</strong>วั<strong>น</strong>ออก 8 สถ<strong>า</strong><strong>น</strong>ีCentral Region and Eastern Region 8 Stationsภ<strong>า</strong>คเห<strong>น</strong>ือNorthern Region14 สถ<strong>า</strong><strong>น</strong>ี14 Stationsภ<strong>า</strong>คต<strong>ะ</strong>วั<strong>น</strong>ออกเฉี<strong>ย</strong><strong>ง</strong>เห<strong>น</strong>ือNorth-Eastern Region16 สถ<strong>า</strong><strong>น</strong>ี16 Stationsภ<strong>า</strong>คใต้Southern Region15 สถ<strong>า</strong><strong>น</strong>ี15 StationsA n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d23

ข้อมูลส<strong>ำ</strong>คัญท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong> Key Financial Information<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วม ผลก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>2551(ม.ค. – ธ.ค.)2550(ม.ค. – ธ.ค.)ข้อมูลส<strong>ำ</strong>คัญท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong> (ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ท)สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์<strong>ร</strong>วม 9,123.6 8,691.4ห<strong>น</strong>ี้สิ<strong>น</strong><strong>ร</strong>วม 1,925.8 1,708.4ส่ว<strong>น</strong>ขอ<strong>ง</strong>ผู้ถือหุ้<strong>น</strong> 7,197.8 6,983.0ผลก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> (ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ท)<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ด้<strong>า</strong><strong>น</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์แล<strong>ะ</strong>วิท<strong>ย</strong>ุ 3,445.0 3,110.2<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>ร</strong>วม 4,352.9 3,956.2ก<strong>ำ</strong>ไ<strong>ร</strong>สุทธิ 1,230.1 1,113.9อัต<strong>ร</strong><strong>า</strong>ส่ว<strong>น</strong>ท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>อัต<strong>ร</strong><strong>า</strong>ส่ว<strong>น</strong>ก<strong>ำ</strong>ไ<strong>ร</strong>สุทธิต่อ<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>ร</strong>วม (%) 28.3 28.2อัต<strong>ร</strong><strong>า</strong>ผลตอบแท<strong>น</strong>ต่อส่ว<strong>น</strong>ขอ<strong>ง</strong>ผู้ถือหุ้<strong>น</strong> (%) 17.1 16.0อัต<strong>ร</strong><strong>า</strong>ผลตอบแท<strong>น</strong><strong>จ</strong><strong>า</strong>กสิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์<strong>ร</strong>วม (%) 13.5 12.8ก<strong>ำ</strong>ไ<strong>ร</strong>สุทธิต่อหุ้<strong>น</strong> (บ<strong>า</strong>ท) 1.79 1.62Consolidated Financial Statements Performance<strong>2008</strong>(Jan-Dec)2007(Jan-Dec)Key Financial Information (Million Baht) Total Assets 9,123.6 8,691.4 Total Liabilities 1,925.8 1,708.4 Net Shareholders’ Equity 7,197.8 6,983.0Work Performance (Million Baht)Sales Income 3,445.0 3,110.2 Total Income 4,352.9 3,956.2 Net Profit 1,230.1 1,113.9Financial RatiosNet Profit Margin to Total Income (%) 28.3 28.2 Returns on Equity (%) 17.1 16.0 Returns on Total Assets (%) 13.5 12.8Net Income per Share (Baht) 1.79 1.62 24 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

โค<strong>ร</strong><strong>ง</strong>ส<strong>ร</strong>้<strong>า</strong><strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ Income Structure โค<strong>ร</strong><strong>ง</strong>ส<strong>ร</strong>้<strong>า</strong><strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้แบ่<strong>ง</strong>ต<strong>า</strong>มธุ<strong>ร</strong>กิ<strong>จ</strong>ที่บ<strong>ร</strong>ิษัทฯ ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>เ<strong>ป</strong>็<strong>น</strong> 4 <strong>ป</strong><strong>ร</strong><strong>ะ</strong>เภท ดั<strong>ง</strong><strong>น</strong>ี้The basic revenues of the Company could be categorized according to its existing operating businesses into 4 mainparts as follow:<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> / Performance<strong>ป</strong>ีบัญชี 2551 / <strong>2008</strong> <strong>ป</strong>ีบัญชี 2550 / 2007ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ท <strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong> ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ท <strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong>Mn. Baht % Mn. Baht %1. <strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>กบ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ท<strong>า</strong><strong>ง</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์ / Revenue from television 2,638.8 60.6 2,268.8 57.32. <strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>กบ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ท<strong>า</strong><strong>ง</strong>วิท<strong>ย</strong>ุ / Revenue from radio 806.2 18.5 841.5 21.33. <strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong> /Revenue sharing from joint operation- ส่ว<strong>น</strong>แบ่<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ต<strong>า</strong>มสัญญ<strong>า</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong> / Joint operation 687.2 15.9 650.9 16.5- <strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>กสิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์<strong>ร</strong>ับโอ<strong>น</strong>ตัดบัญชี / Amortization of deferred revenue 93.6 2.1 79.6 2.0<strong>ร</strong>วม<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong> / Total Revenue from joint operation 780.8 18.0 730.5 18.54. <strong>ร</strong><strong>า</strong><strong>ย</strong>ได้อื่<strong>น</strong> / Other income- ดอกเบี้<strong>ย</strong><strong>ร</strong>ับ / interest income 91.0 2.1 88.9 2.2- <strong>ร</strong><strong>า</strong><strong>ย</strong>ได้อื่<strong>น</strong> ๆ / Others 36.1 0.8 26.5 0.7<strong>ร</strong>วม<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้อื่<strong>น</strong> / Total other income 127.1 2.9 115.4 2.9<strong>ร</strong>วม<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ทั้<strong>ง</strong>หมด / Total Revenue 4,352.9 100.0 3,956.2 100.02,638.860.6%2,268.857.3%806.218.5%841.521.3% 780.818.0%730.518.5%2551 / <strong>2008</strong>2550 / 2007≈â“π∫“∑Mn. Baht127.12.9%115.42.9%√“¬‰¥â®“°∫√‘°“√∑“ß‚∑√∑—»πå √“¬‰¥â®“°∫√‘°“√∑“ß«‘∑¬ÿ √“¬‰¥â®“°°“√√à«¡¥”‡π‘π°‘®°“√ √“¬‰¥âÕ◊ËπRevenue from television Revenue from Radio Revenue sharing fromjoint operationOther incomeA n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d25

ลักษณ<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบธุ<strong>ร</strong>กิ<strong>จ</strong>บม<strong>จ</strong>.อสมท เ<strong>ป</strong>็<strong>น</strong><strong>ร</strong>ัฐวิส<strong>า</strong>หกิ<strong>จ</strong> สั<strong>ง</strong>กัดส<strong>ำ</strong><strong>น</strong>ัก<strong>น</strong><strong>า</strong><strong>ย</strong>ก<strong>ร</strong>ัฐม<strong>น</strong>ต<strong>ร</strong>ี<strong>จ</strong>ดท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong><strong>จ</strong>ัดตั้<strong>ง</strong>ใ<strong>น</strong><strong>ร</strong>ู<strong>ป</strong>บ<strong>ร</strong>ิษัทมห<strong>า</strong>ช<strong>น</strong><strong>จ</strong><strong>ำ</strong>กัด เมื่อวั<strong>น</strong>ที่ 17สิ<strong>ง</strong>ห<strong>า</strong>คม 2547 ด้ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>แ<strong>ป</strong>ล<strong>ง</strong>สภ<strong>า</strong>พ<strong>จ</strong><strong>า</strong>กอ<strong>ง</strong>ค์ก<strong>า</strong><strong>ร</strong>สื่อส<strong>า</strong><strong>ร</strong>มวลช<strong>น</strong>แห่<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong> (อ.ส.ม.ท.) ต<strong>า</strong>มพ<strong>ร</strong><strong>ะ</strong><strong>ร</strong><strong>า</strong>ชบัญญัติทุ<strong>น</strong><strong>ร</strong>ัฐวิส<strong>า</strong>หกิ<strong>จ</strong> พ.ศ. 2542 แล<strong>ะ</strong><strong>จ</strong>ดท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong>ใ<strong>น</strong>ตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์แห่<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong> เมื่อวั<strong>น</strong>ที่ 8 ตุล<strong>า</strong>คม 2547 โด<strong>ย</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ก<strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>า</strong><strong>ย</strong>หุ้<strong>น</strong>สู่มห<strong>า</strong>ช<strong>น</strong> เมื่อวั<strong>น</strong>ที่ 17 พฤศ<strong>จ</strong>ิก<strong>า</strong><strong>ย</strong><strong>น</strong> 2547 โด<strong>ย</strong>มีภ<strong>า</strong><strong>ร</strong>กิ<strong>จ</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ด้<strong>า</strong><strong>น</strong>สื่อส<strong>า</strong><strong>ร</strong>มวลช<strong>น</strong> <strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบด้ว<strong>ย</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>หลักที่ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>เอ<strong>ง</strong> ได้แก่ กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>สถ<strong>า</strong><strong>น</strong>ีโท<strong>ร</strong>ทัศ<strong>น</strong>์โมเดิ<strong>ร</strong>์<strong>น</strong>ไ<strong>น</strong><strong>น</strong>์ กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุก<strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>า</strong><strong>ย</strong>เสี<strong>ย</strong><strong>ง</strong> แล<strong>ะ</strong>ส<strong>ำ</strong><strong>น</strong>ักข่<strong>า</strong>วไท<strong>ย</strong><strong>ร</strong>วมทั้<strong>ง</strong>ได้<strong>จ</strong>ัดตั้<strong>ง</strong>บ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong>เพื่อด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>ด้<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ผลิต<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>ส<strong>า</strong><strong>ร</strong>คดีโท<strong>ร</strong>ทัศ<strong>น</strong>์ คือ บ<strong>ร</strong>ิษัท พ<strong>า</strong>โ<strong>น</strong><strong>ร</strong><strong>า</strong>ม่<strong>า</strong> เวิลด์ไวด์ <strong>จ</strong><strong>ำ</strong>กัดแล<strong>ะ</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>กับผู้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบก<strong>า</strong><strong>ร</strong>เอกช<strong>น</strong>อื่<strong>น</strong> ๆ ภ<strong>า</strong><strong>ย</strong>ใต้สัญญ<strong>า</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong> สถ<strong>า</strong><strong>น</strong>ีโท<strong>ร</strong>ทัศ<strong>น</strong>์โมเดิ<strong>ร</strong>์<strong>น</strong>ไ<strong>น</strong><strong>น</strong>์สถ<strong>า</strong><strong>น</strong>ีโท<strong>ร</strong>ทัศ<strong>น</strong>์โมเดิ<strong>ร</strong>์<strong>น</strong>ไ<strong>น</strong><strong>น</strong>์ เ<strong>ป</strong>็<strong>น</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>หลักที่ส<strong>ำ</strong>คัญขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทฯ ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>แพ<strong>ร</strong>่ภ<strong>า</strong>พออกอ<strong>า</strong>ก<strong>า</strong>ศ 24 ชั่วโม<strong>ง</strong> <strong>จ</strong><strong>า</strong>กสถ<strong>า</strong><strong>น</strong>ีแม่ข่<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ก<strong>ร</strong>ุ<strong>ง</strong>เทพมห<strong>า</strong><strong>น</strong>ค<strong>ร</strong>ไ<strong>ป</strong><strong>ย</strong>ั<strong>ง</strong>สถ<strong>า</strong><strong>น</strong>ีเค<strong>ร</strong>ือข่<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ภูมิภ<strong>า</strong>ค <strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 35 สถ<strong>า</strong><strong>น</strong>ี บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ค<strong>ร</strong>อบคลุมพื้<strong>น</strong>ที่ทั่ว<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศได้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ม<strong>า</strong>ณ<strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong> 87 แล<strong>ะ</strong>มี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ช<strong>า</strong>ก<strong>ร</strong>ใ<strong>น</strong>เขตบ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ม<strong>า</strong>ณ<strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong> 88.5 บ<strong>ร</strong>ิษัทฯ ได้ส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>บุคลิกใหม่ขอ<strong>ง</strong>สถ<strong>า</strong><strong>น</strong>ี ภ<strong>า</strong><strong>ย</strong>ใต้แ<strong>น</strong>วคิด “สถ<strong>า</strong><strong>น</strong>ีโท<strong>ร</strong>ทัศ<strong>น</strong>์แห่<strong>ง</strong>คว<strong>า</strong>มทั<strong>น</strong>สมั<strong>ย</strong> ห<strong>ร</strong>ือโมเดิ<strong>ร</strong>์<strong>น</strong>ไ<strong>น</strong><strong>น</strong>์ทีวี (Modernine TV)” เมื่อเดือ<strong>น</strong>พฤศ<strong>จ</strong>ิก<strong>า</strong><strong>ย</strong><strong>น</strong> 2545 โด<strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong>ับผั<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ด้ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>น</strong>้<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>น</strong><strong>ำ</strong>เส<strong>น</strong>อ<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ข่<strong>า</strong>วแล<strong>ะ</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>บั<strong>น</strong>เทิ<strong>ง</strong>ที่มีส<strong>า</strong><strong>ร</strong><strong>ะ</strong> พ<strong>ร</strong>้อมทั้<strong>ง</strong><strong>ป</strong><strong>ร</strong>ับเ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong><strong>ร</strong>ู<strong>ป</strong>แบบก<strong>า</strong><strong>ร</strong><strong>น</strong><strong>ำ</strong>เส<strong>น</strong>อให้ทั<strong>น</strong>สมั<strong>ย</strong>ด้ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>น</strong><strong>ำ</strong>เทคโ<strong>น</strong>โล<strong>ย</strong>ีใหม่ ๆ ม<strong>า</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong>ุกต์ใช้กับก<strong>า</strong><strong>ร</strong>ออกอ<strong>า</strong>ก<strong>า</strong>ศ<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใ<strong>น</strong>ลักษณ<strong>ะ</strong> Integrated MediaProgram แล<strong>ะ</strong>พัฒ<strong>น</strong><strong>า</strong>คุณภ<strong>า</strong>พ<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ต่อเ<strong>น</strong>ื่อ<strong>ง</strong>ภ<strong>า</strong><strong>ย</strong>ใต้แ<strong>น</strong>วคิดสั<strong>ง</strong>คมอุดม<strong>ป</strong>ัญญ<strong>า</strong> ห<strong>ร</strong>ือ Knowledge-basedSociety โด<strong>ย</strong><strong>ป</strong><strong>ร</strong>ับเ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>เ<strong>ป</strong>็<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong> ๆ อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ต่อเ<strong>น</strong>ื่อ<strong>ง</strong> <strong>จ</strong><strong>า</strong>ก“โท<strong>ร</strong>ทัศ<strong>น</strong>์แห่<strong>ง</strong>คว<strong>า</strong>มทั<strong>น</strong>สมั<strong>ย</strong>” “ที่สุดขอ<strong>ง</strong>สุด<strong>ย</strong>อด” “คว<strong>า</strong>มทั<strong>น</strong>สมั<strong>ย</strong>บ<strong>น</strong>คว<strong>า</strong>มแตกต่<strong>า</strong><strong>ง</strong>” “สถ<strong>า</strong><strong>น</strong>ีหุ้<strong>น</strong>” “คว<strong>า</strong>มบั<strong>น</strong>เทิ<strong>ง</strong>บ<strong>น</strong>ส<strong>า</strong><strong>ร</strong><strong>ะ</strong>” “สั<strong>ง</strong>คมอุดม<strong>ป</strong>ัญญ<strong>า</strong>” แล<strong>ะ</strong> “คว<strong>า</strong>มสุขสุดสั<strong>ป</strong>ด<strong>า</strong>ห์” โด<strong>ย</strong>เ<strong>น</strong>้<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ให้คว<strong>า</strong>มบั<strong>น</strong>เทิ<strong>ง</strong>แก่ผู้ชมใ<strong>น</strong>ลักษณ<strong>ะ</strong> Edutainment (Education +Entertainment) บ<strong>ร</strong>ิษัทฯ ได้พัฒ<strong>น</strong><strong>า</strong>คุณภ<strong>า</strong>พแล<strong>ะ</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong>ับ<strong>ร</strong>ู<strong>ป</strong>แบบแล<strong>ะ</strong>ผั<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์ ให้ส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถตอบส<strong>น</strong>อ<strong>ง</strong>คว<strong>า</strong>มต้อ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>เข้<strong>า</strong>ถึ<strong>ง</strong>กลุ่มเ<strong>ป</strong>้<strong>า</strong>หม<strong>า</strong><strong>ย</strong>ให้ม<strong>า</strong>กขึ้<strong>น</strong> โด<strong>ย</strong>เฉพ<strong>า</strong><strong>ะ</strong><strong>ร</strong>ู<strong>ป</strong>แบบแล<strong>ะ</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใ<strong>น</strong>ช่ว<strong>ง</strong>กล<strong>า</strong><strong>ง</strong>วั<strong>น</strong> ห<strong>ร</strong>ือ Non-Primetime ให้มีคว<strong>า</strong>มหล<strong>า</strong>กหล<strong>า</strong><strong>ย</strong>แล<strong>ะ</strong>แข็<strong>ง</strong>แ<strong>ร</strong><strong>ง</strong> เพื่อเ<strong>ป</strong>็<strong>น</strong>ก<strong>า</strong><strong>ร</strong>เพิ่มพื้<strong>น</strong>ที่ก<strong>า</strong><strong>ร</strong>ข<strong>า</strong><strong>ย</strong> โด<strong>ย</strong><strong>ป</strong><strong>ร</strong>ับผั<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหม่ภ<strong>า</strong><strong>ย</strong>ใต้แ<strong>น</strong>วคิด “โมเดิ<strong>ร</strong>์<strong>น</strong>ไ<strong>น</strong><strong>น</strong>์ พลัส คิดดีท<strong>ำ</strong>ดี ดูดี” เพื่อเพิ่มคว<strong>า</strong>มคุ้มค่<strong>า</strong>ให้แก่ผู้ชมทั้<strong>ง</strong>ใ<strong>น</strong>ด้<strong>า</strong><strong>น</strong>คุณภ<strong>า</strong>พแล<strong>ะ</strong><strong>ป</strong><strong>ร</strong>ิม<strong>า</strong>ณ เ<strong>ป</strong>็<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ต่อ<strong>ย</strong>อดสั<strong>ง</strong>คมอุดม<strong>ป</strong>ัญญ<strong>า</strong> โด<strong>ย</strong>ใช้ 5แ<strong>น</strong>วคิดหลัก คือ 1. พัฒ<strong>น</strong><strong>า</strong> <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ต่<strong>า</strong><strong>ง</strong> ๆ ทั้<strong>ง</strong>เก่<strong>า</strong>แล<strong>ะ</strong>ใหม่ 2. คุ้มค่<strong>า</strong> กับคุณภ<strong>า</strong>พขอ<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ต่<strong>า</strong><strong>ง</strong> ๆ 3. เชิ<strong>ง</strong>บวก มุ่<strong>ง</strong><strong>น</strong><strong>ำ</strong>เส<strong>น</strong>อ<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ที่มีคุณ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์ไม่มีพิษภั<strong>ย</strong> แล<strong>ะ</strong>ส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>ส<strong>ร</strong><strong>ร</strong>ค์สั<strong>ง</strong>คม 4. หล<strong>า</strong>กหล<strong>า</strong><strong>ย</strong> กับ<strong>ร</strong>ู<strong>ป</strong>แบบ<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> 5. เพิ่มพู<strong>น</strong>พั<strong>น</strong>ธมิต<strong>ร</strong>ด้ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ิดโอก<strong>า</strong>สให้ผู้ผลิต<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ทั้<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ใหญ่แล<strong>ะ</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>เล็กใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong>่วมกั<strong>น</strong>ส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>ส<strong>ร</strong><strong>ร</strong>ค์<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>คุณภ<strong>า</strong>พ โด<strong>ย</strong>เ<strong>น</strong>้<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ส<strong>า</strong><strong>ร</strong><strong>ะ</strong>บ<strong>น</strong>คว<strong>า</strong>มบั<strong>น</strong>เทิ<strong>ง</strong> (Edutainment)<strong>ป</strong>ี 2551 บ<strong>ร</strong>ิษัทฯ ได้ตอก<strong>ย</strong>้<strong>ำ</strong><strong>จ</strong>ุด<strong>ย</strong>ื<strong>น</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>็<strong>น</strong>สถ<strong>า</strong><strong>น</strong>ีข่<strong>า</strong>วคุณภ<strong>า</strong>พ ด้ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong>ับผั<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ข่<strong>า</strong>วภ<strong>า</strong><strong>ย</strong>ใต้แ<strong>น</strong>วคิด “โมเดิ<strong>ร</strong>์<strong>น</strong>ไ<strong>น</strong><strong>น</strong>์ พลัส ข่<strong>า</strong>วเข้มแข็<strong>ง</strong> ส<strong>น</strong>ุก ส<strong>า</strong><strong>ร</strong><strong>ะ</strong> ส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>ส<strong>ร</strong><strong>ร</strong>ค์” โด<strong>ย</strong>ข<strong>ย</strong><strong>า</strong><strong>ย</strong>เวล<strong>า</strong>ข่<strong>า</strong>วเที่<strong>ย</strong><strong>ง</strong> ทุกวั<strong>น</strong><strong>จ</strong>ั<strong>น</strong>ท<strong>ร</strong>์-ศุก<strong>ร</strong>์ เพิ่มอีกวั<strong>น</strong>ล<strong>ะ</strong> 15 <strong>น</strong><strong>า</strong>ที เ<strong>ร</strong>ิ่มตั้<strong>ง</strong>แต่เวล<strong>า</strong> 11.45-13.00 <strong>น</strong>. เพื่อให้ผู้ชมได้เก<strong>า</strong><strong>ะ</strong>ติดข่<strong>า</strong>วแบบเ<strong>จ</strong><strong>า</strong><strong>ะ</strong>ลึก ค<strong>ร</strong>อบคลุม แล<strong>ะ</strong>ค<strong>ร</strong>บถ้ว<strong>น</strong>ทุก<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เด็<strong>น</strong>ข่<strong>า</strong>ว กับทีมผู้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ก<strong>า</strong>ศข่<strong>า</strong>วคุณภ<strong>า</strong>พขอ<strong>ง</strong>ส<strong>ำ</strong><strong>น</strong>ักข่<strong>า</strong>วไท<strong>ย</strong> แล<strong>ะ</strong><strong>ป</strong><strong>ร</strong>ับเวล<strong>า</strong>เพิ่มส<strong>ำ</strong>ห<strong>ร</strong>ับ<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> ไ<strong>น</strong><strong>น</strong>์เอ็<strong>น</strong>เตอ<strong>ร</strong>์เท<strong>น</strong> เ<strong>ป</strong>็<strong>น</strong>วั<strong>น</strong>ล<strong>ะ</strong> 45 <strong>น</strong><strong>า</strong>ที ทุกวั<strong>น</strong><strong>จ</strong>ั<strong>น</strong>ท<strong>ร</strong>์-ศุก<strong>ร</strong>์ ตั้<strong>ง</strong>แต่เวล<strong>า</strong> 11.00-11.45 <strong>น</strong>. เพื่อให้ผู้ชมส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถติดต<strong>า</strong>มทุกเ<strong>ร</strong>ื่อ<strong>ง</strong><strong>ร</strong><strong>า</strong>วคว<strong>า</strong>มเคลื่อ<strong>น</strong>ไหวขอ<strong>ง</strong>ศิล<strong>ป</strong>ิ<strong>น</strong> แล<strong>ะ</strong>เ<strong>จ</strong><strong>า</strong><strong>ะ</strong>ลึกใ<strong>น</strong>มุมมอ<strong>ง</strong>ที่แตกต่<strong>า</strong><strong>ง</strong> ทั้<strong>ง</strong>แวดว<strong>ง</strong>ศิล<strong>ป</strong><strong>ะ</strong> ว<strong>ร</strong><strong>ร</strong>ณก<strong>ร</strong><strong>ร</strong>ม แล<strong>ะ</strong>ภ<strong>า</strong>พ<strong>ย</strong><strong>น</strong>ต<strong>ร</strong>์<strong>ร</strong>วมทั้<strong>ง</strong>ผู้อ<strong>ย</strong>ู่เบื้อ<strong>ง</strong>หลั<strong>ง</strong>คว<strong>า</strong>มส<strong>ำ</strong>เ<strong>ร</strong>็<strong>จ</strong>ต่<strong>า</strong><strong>ง</strong> ๆ ใ<strong>น</strong>ว<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>บั<strong>น</strong>เทิ<strong>ง</strong>ส<strong>ำ</strong>ห<strong>ร</strong>ับช่ว<strong>ง</strong>ค<strong>ร</strong>ึ่<strong>ง</strong><strong>ป</strong>ีหลั<strong>ง</strong> บ<strong>ร</strong>ิษัทฯ ได้<strong>ป</strong><strong>ร</strong>ับผั<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ส<strong>า</strong><strong>ร</strong><strong>ะ</strong>แล<strong>ะ</strong>บั<strong>น</strong>เทิ<strong>ง</strong>ใหม่ ภ<strong>า</strong><strong>ย</strong>ใต้แ<strong>น</strong>วคิด “ส<strong>น</strong>ุก ส<strong>า</strong><strong>ร</strong><strong>ะ</strong> ส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>ส<strong>ร</strong><strong>ร</strong>ค์” เพื่อให้ถูกใ<strong>จ</strong>ผู้ชมม<strong>า</strong>ก<strong>ย</strong>ิ่<strong>ง</strong>ขึ้<strong>น</strong> อ<strong>า</strong>ทิ ช่ว<strong>ง</strong> Primetime วั<strong>น</strong><strong>จ</strong>ั<strong>น</strong>ท<strong>ร</strong>์-ศุก<strong>ร</strong>์ เ<strong>น</strong>้<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ส<strong>า</strong><strong>ร</strong><strong>ะ</strong>บ<strong>น</strong>คว<strong>า</strong>มบั<strong>น</strong>เทิ<strong>ง</strong> ได้แก่ - <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> เกมซ่<strong>า</strong>ท้<strong>า</strong>กึ๋<strong>น</strong> ออกอ<strong>า</strong>ก<strong>า</strong>ศทุกวั<strong>น</strong>พุธ เวล<strong>า</strong>20.30 <strong>น</strong>.- <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> ห้อ<strong>ง</strong>สืบสว<strong>น</strong> No.9 ออกอ<strong>า</strong>ก<strong>า</strong>ศทุกวั<strong>น</strong><strong>จ</strong>ั<strong>น</strong>ท<strong>ร</strong>์เวล<strong>า</strong> 23.00 <strong>น</strong>.- <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> บ<strong>า</strong><strong>ง</strong>อ้อ ออกอ<strong>า</strong>ก<strong>า</strong>ศทุกวั<strong>น</strong>อั<strong>ง</strong>ค<strong>า</strong><strong>ร</strong> เวล<strong>า</strong> 23.00 <strong>น</strong>.- <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> ต<strong>า</strong>สว่<strong>า</strong><strong>ง</strong> ซึ่<strong>ง</strong><strong>ป</strong><strong>ร</strong>ับเวล<strong>า</strong>ใหม่เ<strong>ป</strong>็<strong>น</strong> 2 ชั่วโม<strong>ง</strong>เต็มตั้<strong>ง</strong>แต่เวล<strong>า</strong> 22.15-24.00 <strong>น</strong>. ออกอ<strong>า</strong>ก<strong>า</strong>ศทุกวั<strong>น</strong>พุธ 26 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

Nature of Business<strong>MCOT</strong> Public Company Limited, formerly a stateenterprise under the supervision of Office of the PrimeMinister, was registered as a public limited company on 17August 2004 and converted from the Mass CommunicationOrganization of Thailand (“M.C.O.T”) by virtue of the Capital ofState Enterprise Act B.E. 2542 (A.D. 1999). The Companywas listed on the Stock Exchange of Thailand (“SET”) on 8October 2004, and registered and incorporated as a publiclimited company on 17 November 2004. The establishedmission of <strong>MCOT</strong> is to operate various mass mediabusinesses, which include core businesses operated by <strong>MCOT</strong>such as Modernine TV Station, <strong>MCOT</strong> radio stations and TheThai News Agency, or other subsidiary, Panorama WorldwideCompany Limited involving the business of television programand documentary production, and the joint operation with otherprivate companies under joint operating agreements. Modernine Television Station Modernine Television Station stood as a main businessunit of the Company. Its broadcasting ran 24 hours a dayfrom the host station in Bangkok to its 35 local networkstations nationwide covering 87.0% of service areas inThailand where there were 88.5% of populations in thoseservice areas. The characteristic of <strong>MCOT</strong> Television Stationwas reformed in November 2002 under a concept of“Modernine TV”. To elaborate, many TV broadcast programswere rearranged to place emphasis on various newsprograms and knowledge-based entertainment programs.The broadcasting forms have also been modernized byapplying the most-recent technology with the broadcast ofprograms in manner of “Integrated Media Program”. Thequality of all television programs has been regularly improvedunder a concept of ‘Knowledge-based Society’. This concepthas been changed from time to time from ‘TV of Modernity’,“Best of the Best’, ‘Modernity on Differences’, ‘Stock Station’,‘Knowledge-based Entertainment’, ‘Knowledge-basedSociety’, and ‘Happiness on Weekend’. All aforesaid TVprograms aimed to offer the entertainment to all audienceslike edutainment (education + entertainment). <strong>MCOT</strong> has improved its service quality and televisionpatterns and programs to better serve demands of existingaudiences, and to approach more targeted audiences. TVpatterns and programs or non-primetime programs havebeen improved to look variable and strong in order to sharehigher sale sum. The television programs were rearrangedunder a concept of “Modernine Plus. Good Thinking. GoodPerforming. Good Seeing.” to offer the audience highertelevision program quality and quantity. This concept hasbeen developed from the concept of “Knowledge-basedSociety” under 5 key concepts: 1) improving both existingand new television programs, 2) worthwhile watching with thequality of various programs, 3) positive presenting televisionprograms that are not harmfull but creative, 4) diversifyingtelevision program styles, and 5) enlarging the alliance byallowing big and small program producers to simultaneouslycreate quality programs with a focus on the edutainmentprograms. In <strong>2008</strong>, <strong>MCOT</strong> hammered its standpoint as a qualitynews station. As a result, all news programs were reshapedunder a concept of “Modernine Plus. Strong News with Fun,Content and Creativity” The broadcasting time of newsprogram during the lunch time from Monday to Friday wasexpanded for another 15 minutes or from 11.45 a.m. to 1.00p.m. to enable the audiences to monitor all in-depth news aspresented by a team of quality news <strong>report</strong>ers in the ThaiNews Agency. The broadcasting time of Nine EntertainProgram was also expanded to be 45 minutes a day,broadcast from Monday to Friday, between 11.00 a.m.-11.45a.m. to allow the audiences to monitor every interestingmovement of artists, and to pass through different viewpointsin fields of art, literature and film, as well as personssupporting any achievements in the entertainment region. In the second half of the year, <strong>MCOT</strong> reformed itscontent and entertainment programs under a concept of“Fun, Content and Creativity” to favor the audiences more; forexample: A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d27

- <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> ชีพ<strong>จ</strong><strong>ร</strong>โลก กับสุทธิชั<strong>ย</strong> ห<strong>ย</strong>ุ่<strong>น</strong> ชุด WorldHeritage ออกอ<strong>า</strong>ก<strong>า</strong>ศทุกวั<strong>น</strong>พฤหัสบดี เวล<strong>า</strong> 23.00 <strong>น</strong>.- <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> Princess Diary โด<strong>ย</strong>ทูลก<strong>ร</strong><strong>ะ</strong>หม่อมหญิ<strong>ง</strong>อุบล<strong>ร</strong>ัต<strong>น</strong><strong>ร</strong><strong>า</strong>ชกัญญ<strong>า</strong> สิ<strong>ร</strong>ิวัฒ<strong>น</strong><strong>า</strong>พ<strong>ร</strong><strong>ร</strong>ณวดี ท<strong>ร</strong><strong>ง</strong>คิด<strong>ร</strong>ู<strong>ป</strong>แบบ<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>ท<strong>ร</strong><strong>ง</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ด้ว<strong>ย</strong>พ<strong>ร</strong><strong>ะ</strong>อ<strong>ง</strong>ค์เอ<strong>ง</strong> ออกอ<strong>า</strong>ก<strong>า</strong>ศทุกวั<strong>น</strong>ศุก<strong>ร</strong>์ เวล<strong>า</strong> 23.00 <strong>น</strong>.ช่ว<strong>ง</strong> Non-Primetime ทุกวั<strong>น</strong><strong>จ</strong>ั<strong>น</strong>ท<strong>ร</strong>์-ศุก<strong>ร</strong>์ ได้แก่- <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> โลกพลิกโฉม ออกอ<strong>า</strong>ก<strong>า</strong>ศ เวล<strong>า</strong> 07.30-08.00 <strong>น</strong>.- <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> 9 <strong>ร</strong>่วมใ<strong>จ</strong> ค<strong>น</strong>ไท<strong>ย</strong>ไม่ทิ้<strong>ง</strong>กั<strong>น</strong> ออกอ<strong>า</strong>ก<strong>า</strong>ศ เวล<strong>า</strong>10.00 <strong>น</strong>.- <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> คุ<strong>ย</strong>โขม<strong>ง</strong> บ่<strong>า</strong><strong>ย</strong> 3 โม<strong>ง</strong> ออกอ<strong>า</strong>ก<strong>า</strong>ศ เวล<strong>า</strong>15.00-16.00 <strong>น</strong>. แล<strong>ะ</strong>- <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> เซี<strong>ย</strong><strong>น</strong>ข่<strong>า</strong>ว ออกอ<strong>า</strong>ก<strong>า</strong>ศทุกวั<strong>น</strong>อั<strong>ง</strong>ค<strong>า</strong><strong>ร</strong>-ศุก<strong>ร</strong>์เวล<strong>า</strong> 17.30 <strong>น</strong>. วั<strong>น</strong>เส<strong>า</strong><strong>ร</strong>์-อ<strong>า</strong>ทิต<strong>ย</strong>์ เ<strong>ป</strong>็<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ส<strong>ำ</strong>ห<strong>ร</strong>ับค<strong>ร</strong>อบค<strong>ร</strong>ัว ได้แก่- ล<strong>ะ</strong>ค<strong>ร</strong>เฉลิมพ<strong>ร</strong><strong>ะ</strong>เกี<strong>ย</strong><strong>ร</strong>ติ เ<strong>ร</strong>ื่อ<strong>ง</strong> <strong>ร</strong>ักบ้<strong>า</strong><strong>น</strong>เ<strong>ร</strong><strong>า</strong> ออกอ<strong>า</strong>ก<strong>า</strong>ศทุกวั<strong>น</strong>เส<strong>า</strong><strong>ร</strong>์ เวล<strong>า</strong> 14.00 <strong>น</strong>.- <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> ม<strong>า</strong><strong>ย</strong><strong>า</strong> ไอดอล ตัวต<strong>น</strong>ค<strong>น</strong>ม<strong>า</strong><strong>ย</strong><strong>า</strong> ออกอ<strong>า</strong>ก<strong>า</strong>ศทุกวั<strong>น</strong>เส<strong>า</strong><strong>ร</strong>์ เวล<strong>า</strong> 15.00 <strong>น</strong>.- <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> ฉล<strong>า</strong>ดล้<strong>ำ</strong>โลก ออกอ<strong>า</strong>ก<strong>า</strong>ศทุกวั<strong>น</strong>อ<strong>า</strong>ทิต<strong>ย</strong>์ เวล<strong>า</strong>15.00 <strong>น</strong>.- <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> <strong>ย</strong>อดม<strong>น</strong>ุษ<strong>ย</strong>์<strong>น</strong>้อ<strong>ย</strong> ออกอ<strong>า</strong>ก<strong>า</strong>ศทุกวั<strong>น</strong>เส<strong>า</strong><strong>ร</strong>์-อ<strong>า</strong>ทิต<strong>ย</strong>์ เวล<strong>า</strong> 16.00 <strong>น</strong>.บ<strong>ร</strong>ิษัทฯ <strong>ย</strong>ั<strong>ง</strong>ค<strong>ง</strong>มุ่<strong>ง</strong>มั่<strong>น</strong>ที่<strong>จ</strong><strong>ะ</strong>พัฒ<strong>น</strong><strong>า</strong>แล<strong>ะ</strong><strong>ป</strong><strong>ร</strong>ับผั<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>เพื่อให้ต<strong>ร</strong><strong>ง</strong>กับคว<strong>า</strong>มต้อ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ขอ<strong>ง</strong>ผู้ชม โด<strong>ย</strong><strong>ย</strong>ึดแ<strong>น</strong>วคิดหลักขอ<strong>ง</strong>สั<strong>ง</strong>คมอุดม<strong>ป</strong>ัญญ<strong>า</strong>ไว้ดั<strong>ง</strong>เดิม สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุก<strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>า</strong><strong>ย</strong>เสี<strong>ย</strong><strong>ง</strong>สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุก<strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>า</strong><strong>ย</strong>เสี<strong>ย</strong><strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>อีกธุ<strong>ร</strong>กิ<strong>จ</strong>ห<strong>น</strong>ึ่<strong>ง</strong>ที่ส<strong>ำ</strong>คัญขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท ส่<strong>ง</strong>ก<strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>า</strong><strong>ย</strong>เสี<strong>ย</strong><strong>ง</strong>ทั้<strong>ง</strong>ใ<strong>น</strong>ส่ว<strong>น</strong>กล<strong>า</strong><strong>ง</strong>แล<strong>ะ</strong>ส่ว<strong>น</strong>ภูมิภ<strong>า</strong>คด้ว<strong>ย</strong><strong>ร</strong><strong>ะ</strong>บบ FM แล<strong>ะ</strong> AM <strong>ร</strong>วมทั้<strong>ง</strong>สิ้<strong>น</strong> 62 สถ<strong>า</strong><strong>น</strong>ี โด<strong>ย</strong>ส่ว<strong>น</strong>กล<strong>า</strong><strong>ง</strong>ส่<strong>ง</strong>ก<strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>า</strong><strong>ย</strong>เสี<strong>ย</strong><strong>ง</strong>ออกอ<strong>า</strong>ก<strong>า</strong>ศ<strong>จ</strong><strong>า</strong>กก<strong>ร</strong>ุ<strong>ง</strong>เทพมห<strong>า</strong><strong>น</strong>ค<strong>ร</strong> ด้ว<strong>ย</strong><strong>ร</strong><strong>ะ</strong>บบ FM<strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 7 สถ<strong>า</strong><strong>น</strong>ี พื้<strong>น</strong>ที่บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ค<strong>ร</strong>อบคลุมทั้<strong>ง</strong>ใ<strong>น</strong>ก<strong>ร</strong>ุ<strong>ง</strong>เทพมห<strong>า</strong><strong>น</strong>ค<strong>ร</strong>แล<strong>ะ</strong><strong>จ</strong>ั<strong>ง</strong>หวัดใกล้เคี<strong>ย</strong><strong>ง</strong> ส่ว<strong>น</strong><strong>ร</strong><strong>ะ</strong>บบ AM 2 สถ<strong>า</strong><strong>น</strong>ี มีพื้<strong>น</strong>ที่บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ค<strong>ร</strong>อบคลุมทั่ว<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศ ส<strong>ำ</strong>ห<strong>ร</strong>ับส่ว<strong>น</strong>ภูมิภ<strong>า</strong>คส่<strong>ง</strong>ก<strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>า</strong><strong>ย</strong>เสี<strong>ย</strong><strong>ง</strong>ด้ว<strong>ย</strong><strong>ร</strong><strong>ะ</strong>บบ FM 53 สถ<strong>า</strong><strong>น</strong>ี ก<strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>า</strong><strong>ย</strong>อ<strong>ย</strong>ู่ใ<strong>น</strong>ภูมิภ<strong>า</strong>คต่<strong>า</strong><strong>ง</strong> ๆ ทั่ว<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศบ<strong>ร</strong>ิษัทฯ ได้ใช้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์<strong>จ</strong><strong>า</strong>กเค<strong>ร</strong>ือข่<strong>า</strong><strong>ย</strong><strong>น</strong>ี้เส<strong>ร</strong>ิมส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>คว<strong>า</strong>มเชื่อมโ<strong>ย</strong><strong>ง</strong>ขอ<strong>ง</strong>ข้อมูลข่<strong>า</strong>วส<strong>า</strong><strong>ร</strong>ให้แก่<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ช<strong>า</strong>ช<strong>น</strong>ทั่ว<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศอ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ทั่วถึ<strong>ง</strong> โด<strong>ย</strong>บู<strong>ร</strong>ณ<strong>า</strong>ก<strong>า</strong><strong>ร</strong>สื่อกับสถ<strong>า</strong><strong>น</strong>ีโท<strong>ร</strong>ทัศ<strong>น</strong>์แล<strong>ะ</strong>ส<strong>ำ</strong><strong>น</strong>ักข่<strong>า</strong>วไท<strong>ย</strong>ผ่<strong>า</strong><strong>น</strong>ท<strong>า</strong><strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ข่<strong>า</strong>วที่ออกอ<strong>า</strong>ก<strong>า</strong>ศทุกต้<strong>น</strong>ชั่วโม<strong>ง</strong> มีก<strong>า</strong><strong>ร</strong>โฆษณ<strong>า</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ช<strong>า</strong>สัมพั<strong>น</strong>ธ์<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ขอ<strong>ง</strong>สถ<strong>า</strong><strong>น</strong>ีโท<strong>ร</strong>ทัศ<strong>น</strong>์ท<strong>า</strong><strong>ง</strong>สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯแล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>โฆษณ<strong>า</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ช<strong>า</strong>สัมพั<strong>น</strong>ธ์สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯ ท<strong>า</strong><strong>ง</strong>สถ<strong>า</strong><strong>น</strong>ีโท<strong>ร</strong>ทัศ<strong>น</strong>์เช่<strong>น</strong> ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดคอ<strong>น</strong>เสิ<strong>ร</strong>์ต Seed Show ใ<strong>น</strong>ก<strong>ร</strong>ุ<strong>ง</strong>เทพฯ แล<strong>ะ</strong>ส่ว<strong>น</strong>ภูมิภ<strong>า</strong>ค ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดคอ<strong>น</strong>เสิ<strong>ร</strong>์ตลูกทุ่<strong>ง</strong>มห<strong>า</strong><strong>น</strong>ค<strong>ร</strong>ออ<strong>น</strong>ทัว<strong>ร</strong>์ แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดกิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>มสัมม<strong>น</strong><strong>า</strong>ท<strong>า</strong><strong>ง</strong>วิช<strong>า</strong>ก<strong>า</strong><strong>ร</strong> เ<strong>ป</strong>็<strong>น</strong>ต้<strong>น</strong> บ<strong>ร</strong>ิษัทฯ ได้ก<strong>ำ</strong>ห<strong>น</strong>ด<strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>ผลิต<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ส<strong>ำ</strong>ห<strong>ร</strong>ับสถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯ ใ<strong>น</strong>ส่ว<strong>น</strong>กล<strong>า</strong><strong>ง</strong>แล<strong>ะ</strong>ส่ว<strong>น</strong>ภูมิภ<strong>า</strong>คเอ<strong>ง</strong>ทั้<strong>ง</strong>หมด โด<strong>ย</strong>ภ<strong>า</strong>พ<strong>ร</strong>วมขอ<strong>ง</strong><strong>ร</strong>ู<strong>ป</strong>แบบก<strong>า</strong><strong>ร</strong>ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ส<strong>ำ</strong>ห<strong>ร</strong>ับสถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯ ส่ว<strong>น</strong>กล<strong>า</strong><strong>ง</strong>แล<strong>ะ</strong>ส่ว<strong>น</strong>ภูมิภ<strong>า</strong>คขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท ดั<strong>ง</strong><strong>น</strong>ี้ สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯ ส่ว<strong>น</strong>กล<strong>า</strong><strong>ง</strong> ภ<strong>า</strong><strong>ย</strong>หลั<strong>ง</strong><strong>จ</strong><strong>า</strong>กที่บ<strong>ร</strong>ิษัทฯ ได้<strong>ป</strong><strong>ร</strong>ับเ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>วิธีบ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong>คลื่<strong>น</strong>วิท<strong>ย</strong>ุฯ <strong>ร</strong><strong>ะ</strong>บบ FM ใ<strong>น</strong>ส่ว<strong>น</strong>กล<strong>า</strong><strong>ง</strong> สู่คว<strong>า</strong>มเ<strong>ป</strong>็<strong>น</strong>สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯ แห่<strong>ง</strong>คว<strong>า</strong>มทั<strong>น</strong>สมั<strong>ย</strong> ห<strong>ร</strong>ือ “ModernRadio” แล<strong>ะ</strong>ได้พัฒ<strong>น</strong><strong>า</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong>ับ<strong>ร</strong>ู<strong>ป</strong>แบบขอ<strong>ง</strong>แต่ล<strong>ะ</strong>สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯให้ทั<strong>น</strong>สมั<strong>ย</strong>ทั<strong>น</strong>เหตุก<strong>า</strong><strong>ร</strong>ณ์ พ<strong>ร</strong>้อมส<strong>า</strong><strong>ร</strong><strong>ะ</strong>ที่หล<strong>า</strong>กหล<strong>า</strong><strong>ย</strong> <strong>ร</strong>วมถึ<strong>ง</strong>เพล<strong>ง</strong>ฮิตที่ผู้ฟั<strong>ง</strong>ชื่<strong>น</strong>ชอบทุกแ<strong>น</strong>ว ค<strong>ร</strong>อบคลุมแล<strong>ะ</strong>เ<strong>น</strong>้<strong>น</strong>กลุ่มผู้ฟั<strong>ง</strong>แต่ล<strong>ะ</strong>กลุ่มเ<strong>ป</strong>้<strong>า</strong>หม<strong>า</strong><strong>ย</strong> ตลอด<strong>จ</strong><strong>น</strong>พื้<strong>น</strong>ที่ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ทั่วก<strong>ร</strong>ุ<strong>ง</strong>เทพมห<strong>า</strong><strong>น</strong>ค<strong>ร</strong>แล<strong>ะ</strong><strong>ป</strong><strong>ร</strong>ิมณฑล โด<strong>ย</strong>สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯ FM แล<strong>ะ</strong> AM ส่ว<strong>น</strong>กล<strong>า</strong><strong>ง</strong> มี<strong>ร</strong>ู<strong>ป</strong>แบบก<strong>า</strong><strong>ร</strong><strong>น</strong><strong>ำ</strong>เส<strong>น</strong>อ ดั<strong>ง</strong><strong>น</strong>ี้ - FM 95 MHz “ลูกทุ่<strong>ง</strong>มห<strong>า</strong><strong>น</strong>ค<strong>ร</strong>” <strong>น</strong><strong>ำ</strong>เส<strong>น</strong>อเพล<strong>ง</strong>ฮิตไม่<strong>จ</strong><strong>ำ</strong>กัดค่<strong>า</strong><strong>ย</strong>เพล<strong>ง</strong> แล<strong>ะ</strong>เ<strong>ป</strong>็<strong>น</strong>สถ<strong>า</strong><strong>น</strong>ีเดี<strong>ย</strong>วที่ออกอ<strong>า</strong>ก<strong>า</strong>ศด้ว<strong>ย</strong><strong>ร</strong><strong>ะ</strong>บบเ<strong>น</strong>็ตเวิ<strong>ร</strong>์คสมบู<strong>ร</strong>ณ์แบบทั่ว<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศ <strong>ร</strong>วมทั้<strong>ง</strong>ถ่<strong>า</strong><strong>ย</strong>ทอดสดผ่<strong>า</strong><strong>น</strong>อิ<strong>น</strong>เตอ<strong>ร</strong>์เ<strong>น</strong>็ตที่ www.mcot.net เพื่อค<strong>น</strong>ไท<strong>ย</strong>ใ<strong>น</strong>ต่<strong>า</strong><strong>ง</strong>แด<strong>น</strong>ทั่วโลกส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถ<strong>ร</strong>ับฟั<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ขอ<strong>ง</strong>สถ<strong>า</strong><strong>น</strong>ีได้ แล<strong>ะ</strong>เ<strong>ป</strong>็<strong>น</strong>สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯ ที่ได้<strong>ร</strong>ับคว<strong>า</strong>ม<strong>น</strong>ิ<strong>ย</strong>มเ<strong>ป</strong>็<strong>น</strong>อั<strong>น</strong>ดับ 1 ใ<strong>น</strong>กลุ่มผู้ฟั<strong>ง</strong>เพล<strong>ง</strong>ลูกทุ่<strong>ง</strong> - FM 96.5 MHz “คลื่<strong>น</strong>คว<strong>า</strong>มคิด” เส<strong>น</strong>อ<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ที่มีเ<strong>น</strong>ื้อห<strong>า</strong>ค<strong>ร</strong>บถ้ว<strong>น</strong> ทั้<strong>ง</strong>ด้<strong>า</strong><strong>น</strong>ข่<strong>า</strong>วส<strong>า</strong><strong>ร</strong> หุ้<strong>น</strong> เศ<strong>ร</strong>ษฐกิ<strong>จ</strong> ก<strong>า</strong><strong>ร</strong>ตล<strong>า</strong>ด ธุ<strong>ร</strong>กิ<strong>จ</strong> อสั<strong>ง</strong>ห<strong>า</strong><strong>ร</strong>ิมท<strong>ร</strong>ัพ<strong>ย</strong>์ ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong> สุขภ<strong>า</strong>พสั<strong>ง</strong>คมแล<strong>ะ</strong>ค<strong>ร</strong>อบค<strong>ร</strong>ัว โด<strong>ย</strong>ผู้ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ที่มีชื่อเสี<strong>ย</strong><strong>ง</strong>แล<strong>ะ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>สบก<strong>า</strong><strong>ร</strong>ณ์ใ<strong>น</strong>แต่ล<strong>ะ</strong>ด้<strong>า</strong><strong>น</strong>- FM 97.5 MHz “SEED 97.5 FM” <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>วิท<strong>ย</strong>ุขอ<strong>ง</strong>ค<strong>น</strong><strong>ร</strong>ุ่<strong>น</strong>ใหม่ “เมล็ดพั<strong>น</strong>ธุ์ใหม่ขอ<strong>ง</strong>ค<strong>น</strong>วั<strong>ย</strong>มั<strong>น</strong>ส์” <strong>น</strong><strong>ำ</strong>เส<strong>น</strong>อ28 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

Primetime programs, on Monday-Friday, with anemphasis on edutainment: - Game Sa Ta Kyn program, broadcast on Wednesdaysat 8.30 p.m.- Hong Seub Suan No. 9 program, broadcast onMondays at 11.00 p.m.- Bang Or program, broadcast on Tuesdays at 11.00 p.m.- Ta Sawang program, broadcast on Wednesdays, for 2hours from 10.15-12.00 p.m.- Cheepajorn Lok with Suthichai Yoon-World Heritageseries, broadcast on Thursdays at 11.00 p.m.- Princess Diary program designed and presented byPrincess Ubonrat Rajakanya Siriwattanapannawadee,broadcast on Fridays at 11.00 p.m.Non-Primetime programs on Monday-Friday:- Lok Plik Chom program, broadcast between 07.30-08.00 a.m.- 9 Ruam Jai, Khon Thai Mai Ting Kan program,broadcast at 10.00 p.m- Kui Kamong Bai 3 Mong program, broadcast between3.00-4.00 p.m.- Sien Kao program, broadcast at 5.30 p.m.Weekends - family programs:- Drama series in honor of His Majesty the King titled“Rak Baan Rao”, broadcast on Saturdays at 2.00 p.m- Maya Idol Tua Ton Khon Maya program, broadcast onSaturdays at 3.00 p.m.- Chalad Lum Lok program, broadcast on Sundays at3.00 p.m.- Yod Manus Noi program, broadcast on weekends at4.00 p.m.Radio Broadcasting StationsRadio Broadcasting Stations were another key businessof the Company, which have broadcasted in both central andregional areas under FM and AM systems through 62 stationsnationwide: the central areas were broadcast from Bangkokwith 7 FM radio stations and another 2 AM radio stations, and53 FM radio stations located in other provinces of Thailand. Central Radio Stations: After the Company hasmomentously modified the management of central FM radiosystem to be the modernized radio stations or “ModernRadio”, broadcast patterns of each radio station were alsoimproved to be up-to-date. It served the audience withvariable contents and all kinds of hot songs. This reformcovered and focused on all targeted groups in service areasin Bangkok and vicinity. The Central FM and AM RadioStations had separate presentations as described below:- FM 95 MHz: “Urban Country Music”, the only oneThai country song station presenting hit songs of allmusic companies and the only one stationbroadcasting under the complete network systemnationwide including its live broadcasting throughwww.mcot.net for all Thais living around the world.This radio station was the first top hit radio stationsamong listeners of Thai folk songs. - FM 96.5 MHz: “Food for Brain”, presenting all facetsof content including general news, stocks, economics,marketing, business, real estate, management, health,society and family by well-known MCs and each MCachieved specific expertise. - FM 97.5 MHz: “SEED 97.5 FM”, a radio station fornew generations, “New Seed for Hot Youngsters”,presenting hot hit and current favorite songs with aneutral policy to present songs of all music companiesincluding other Indies and interesting internationalsongs. So, this radio station was the first top hitstation among teenage listeners. - FM 99.0 MHz: “Active Radio or Muang Thai KaengRaeng”, a radio station for persons crazy aboutsports, tourism and health. It was suitable for peopleat all ages, and presented both information andentertainment under a concept of promoting goodA n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d29

เพล<strong>ง</strong>ฮิตที่ก<strong>ำ</strong>ลั<strong>ง</strong>อ<strong>ย</strong>ู่ใ<strong>น</strong>คว<strong>า</strong>ม<strong>น</strong>ิ<strong>ย</strong>ม โด<strong>ย</strong>เ<strong>น</strong>้<strong>น</strong>คว<strong>า</strong>มเ<strong>ป</strong>็<strong>น</strong>กล<strong>า</strong><strong>ง</strong>แล<strong>ะ</strong>เ<strong>ป</strong>ิดเพล<strong>ง</strong>ทุกค่<strong>า</strong><strong>ย</strong> พ<strong>ร</strong>้อมแท<strong>ร</strong>กด้ว<strong>ย</strong>เพล<strong>ง</strong>อิ<strong>น</strong>ดี้ แล<strong>ะ</strong>เพล<strong>ง</strong>ส<strong>า</strong>กลที่<strong>น</strong>่<strong>า</strong>ส<strong>น</strong>ใ<strong>จ</strong> <strong>จ</strong>ึ<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>สถ<strong>า</strong><strong>น</strong>ีเพล<strong>ง</strong>อั<strong>น</strong>ดับ 1 ใ<strong>น</strong>หมู่ผู้ฟั<strong>ง</strong>วั<strong>ย</strong><strong>ร</strong>ุ่<strong>น</strong> - FM 99.0 MHz “Active Radio ห<strong>ร</strong>ือ เมือ<strong>ง</strong>ไท<strong>ย</strong>แข็<strong>ง</strong>แ<strong>ร</strong><strong>ง</strong>”คลื่<strong>น</strong>ขอ<strong>ง</strong>ค<strong>น</strong><strong>ร</strong>ักกีฬ<strong>า</strong> ท่อ<strong>ง</strong>เที่<strong>ย</strong>วแล<strong>ะ</strong>สุขภ<strong>า</strong>พ ส<strong>ำ</strong>ห<strong>ร</strong>ับค<strong>น</strong>ทุกเพศทุกวั<strong>ย</strong> <strong>น</strong><strong>ำ</strong>เส<strong>น</strong>อทั้<strong>ง</strong>ส<strong>า</strong><strong>ร</strong><strong>ะ</strong>แล<strong>ะ</strong>คว<strong>า</strong>มส<strong>น</strong>ุกส<strong>น</strong><strong>า</strong><strong>น</strong>ภ<strong>า</strong><strong>ย</strong>ใต้คว<strong>า</strong>มคิดที่ต้อ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ให้ค<strong>น</strong>ไท<strong>ย</strong>มีสุขภ<strong>า</strong>พแข็<strong>ง</strong>แ<strong>ร</strong><strong>ง</strong>ทั้<strong>ง</strong>ก<strong>า</strong><strong>ย</strong>แล<strong>ะ</strong>ใ<strong>จ</strong> โด<strong>ย</strong><strong>จ</strong>ุดเด่<strong>น</strong>ขอ<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>คือ ผู้ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ที่มีลีล<strong>า</strong>ก<strong>า</strong><strong>ร</strong><strong>น</strong><strong>ำ</strong>เส<strong>น</strong>ออั<strong>น</strong>โดดเด่<strong>น</strong>แล<strong>ะ</strong>ได้อ<strong>ร</strong><strong>ร</strong>ถ<strong>ร</strong>สเพื่อให้ค<strong>น</strong>ฟั<strong>ง</strong>ได้เข้<strong>า</strong>ถึ<strong>ง</strong>แล<strong>ะ</strong>มีส่ว<strong>น</strong><strong>ร</strong>่วม- FM 100.5 MHz “สถ<strong>า</strong><strong>น</strong>ีข่<strong>า</strong>ว” สุด<strong>ย</strong>อดขอ<strong>ง</strong>สถ<strong>า</strong><strong>น</strong>ีข่<strong>า</strong>ววิท<strong>ย</strong>ุฯ ขอ<strong>ง</strong>เมือ<strong>ง</strong>ไท<strong>ย</strong> ที่เต็มเ<strong>ป</strong>ี่<strong>ย</strong>มไ<strong>ป</strong>ด้ว<strong>ย</strong>เ<strong>น</strong>ื้อห<strong>า</strong>ส<strong>า</strong><strong>ร</strong><strong>ะ</strong>ม<strong>า</strong>กม<strong>า</strong><strong>ย</strong> โด<strong>ย</strong><strong>น</strong><strong>ำ</strong>เส<strong>น</strong>อข่<strong>า</strong>วเศ<strong>ร</strong>ษฐกิ<strong>จ</strong> ก<strong>า</strong><strong>ร</strong>เมือ<strong>ง</strong> สั<strong>ง</strong>คมกีฬ<strong>า</strong> เทคโ<strong>น</strong>โล<strong>ย</strong>ี แล<strong>ะ</strong>ส<strong>า</strong><strong>ร</strong><strong>ะ</strong>คว<strong>า</strong>ม<strong>ร</strong>ู้ที่หล<strong>า</strong>กหล<strong>า</strong><strong>ย</strong> <strong>ร</strong>วมทั้<strong>ง</strong>ติดต<strong>า</strong>มคว<strong>า</strong>มเคลื่อ<strong>น</strong>ไหวข่<strong>า</strong>วส<strong>า</strong><strong>ร</strong><strong>จ</strong><strong>า</strong>กทั่วทุกมุมโลกตลอด 24 ชั่วโม<strong>ง</strong> <strong>ร</strong>วมทั้<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>สถ<strong>า</strong><strong>น</strong>ีแม่ข่<strong>า</strong><strong>ย</strong>เส<strong>น</strong>อข่<strong>า</strong>วทุกต้<strong>น</strong>ชั่วโม<strong>ง</strong> ไ<strong>ป</strong><strong>ย</strong>ั<strong>ง</strong>สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯ เค<strong>ร</strong>ือข่<strong>า</strong><strong>ย</strong>ทั่ว<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศ - FM 105.5 MHz อ<strong>ย</strong>ู่ภ<strong>า</strong><strong>ย</strong>ใต้ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทบ<strong>า</strong><strong>ง</strong>กอกเอ็<strong>น</strong>เตอ<strong>ร</strong>์เท<strong>น</strong>เม<strong>น</strong>ท์ <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>)ต<strong>า</strong>มสัญญ<strong>า</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>- FM 107 MHz “Met 107” สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯ ที่<strong>น</strong><strong>ำ</strong>เส<strong>น</strong>อเพล<strong>ง</strong>ส<strong>า</strong>กลสุดฮิต ส<strong>ำ</strong>ห<strong>ร</strong>ับกลุ่มผู้ฟั<strong>ง</strong>ที่เ<strong>ป</strong>็<strong>น</strong>ค<strong>น</strong><strong>ร</strong>ุ่<strong>น</strong>ใหม่ทั<strong>น</strong>สมั<strong>ย</strong> โด<strong>ย</strong>สอดแท<strong>ร</strong>กข่<strong>า</strong>วส<strong>า</strong><strong>ร</strong>ส<strong>า</strong><strong>ร</strong><strong>ะ</strong>ที่ถูกต้อ<strong>ง</strong> <strong>ร</strong>วดเ<strong>ร</strong>็วทั<strong>น</strong>เหตุก<strong>า</strong><strong>ร</strong>ณ์ ทั้<strong>ง</strong>ใ<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศแล<strong>ะ</strong>ต่<strong>า</strong><strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศผ่<strong>า</strong><strong>น</strong>ข่<strong>า</strong>วต้<strong>น</strong>ชั่วโม<strong>ง</strong>ภ<strong>า</strong>ษ<strong>า</strong>อั<strong>ง</strong>กฤษ <strong>จ</strong><strong>า</strong>กส<strong>ำ</strong><strong>น</strong>ักข่<strong>า</strong>วไท<strong>ย</strong>แล<strong>ะ</strong>ส<strong>ำ</strong><strong>น</strong>ักข่<strong>า</strong>วต่<strong>า</strong><strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศชั้<strong>น</strong><strong>น</strong><strong>ำ</strong>ขอ<strong>ง</strong>โลกตลอด 24 ชั่วโม<strong>ง</strong>- AM 1143 “คลื่<strong>น</strong>เพื่อ<strong>น</strong><strong>ร</strong>่วมท<strong>า</strong><strong>ง</strong>” สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯ เพื่อส<strong>า</strong><strong>ร</strong><strong>ะ</strong>คว<strong>า</strong>ม<strong>ร</strong>ู้ ข่<strong>า</strong>วส<strong>า</strong><strong>ร</strong> คว<strong>า</strong>มบั<strong>น</strong>เทิ<strong>ง</strong>สลับเพล<strong>ง</strong>เพื่อชีวิต<strong>จ</strong><strong>น</strong>ถึ<strong>ง</strong>แ<strong>น</strong>วเพล<strong>ง</strong>สต<strong>ร</strong>ิ<strong>ง</strong>แล<strong>ะ</strong>อิ<strong>น</strong>ดี้ ซึ่<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>เพล<strong>ง</strong>ที่ได้<strong>ร</strong>ับคว<strong>า</strong>ม<strong>น</strong>ิ<strong>ย</strong>ม<strong>จ</strong><strong>า</strong>กทุกค่<strong>า</strong><strong>ย</strong>เพล<strong>ง</strong> สอดแท<strong>ร</strong>กด้ว<strong>ย</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>สดต่<strong>า</strong><strong>ง</strong> ๆ ที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong>กับก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ชีวิต<strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong>วั<strong>น</strong>ขอ<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ช<strong>า</strong>ช<strong>น</strong> เช่<strong>น</strong> <strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>สภ<strong>า</strong>พอ<strong>า</strong>ก<strong>า</strong>ศ ก<strong>า</strong><strong>ร</strong><strong>จ</strong><strong>ร</strong><strong>า</strong><strong>จ</strong><strong>ร</strong>บ<strong>น</strong>ท<strong>า</strong><strong>ง</strong>หลว<strong>ง</strong> แล<strong>ะ</strong><strong>ร</strong><strong>า</strong>ค<strong>า</strong>สิ<strong>น</strong>ค้<strong>า</strong>ต่<strong>า</strong><strong>ง</strong> ๆ ฯลฯ- AM 1494 “คลื่<strong>น</strong>คว<strong>า</strong>ม<strong>ร</strong>ู้คู่คุณธ<strong>ร</strong><strong>ร</strong>ม” สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯต้<strong>น</strong>แบบ มีสัดส่ว<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ค<strong>ร</strong>บถ้ว<strong>น</strong>ทั้<strong>ง</strong>บั<strong>น</strong>เทิ<strong>ง</strong> ข่<strong>า</strong>วส<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>คว<strong>า</strong>ม<strong>ร</strong>ู้ อ<strong>ย</strong>ู่คู่สั<strong>ง</strong>คมไท<strong>ย</strong>ม<strong>า</strong><strong>ย</strong><strong>า</strong>ว<strong>น</strong><strong>า</strong><strong>น</strong>กว่<strong>า</strong> 50 <strong>ป</strong>ีเ<strong>น</strong>ื้อห<strong>า</strong>ส<strong>า</strong><strong>ร</strong><strong>ะ</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เภทคว<strong>า</strong>ม<strong>ร</strong>ู้ เ<strong>น</strong>้<strong>น</strong>ส่<strong>ง</strong>เส<strong>ร</strong>ิมสถ<strong>า</strong>บั<strong>น</strong>ช<strong>า</strong>ติ ศ<strong>า</strong>ส<strong>น</strong>์ กษัต<strong>ร</strong>ิ<strong>ย</strong>์ <strong>ร</strong>วมทั้<strong>ง</strong>ศิล<strong>ป</strong>วัฒ<strong>น</strong>ธ<strong>ร</strong><strong>ร</strong>มแล<strong>ะ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เพณีอั<strong>น</strong>ดี<strong>ง</strong><strong>า</strong>ม<strong>น</strong>อก<strong>จ</strong><strong>า</strong>ก<strong>น</strong>ี้ <strong>ย</strong>ั<strong>ง</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ออกอ<strong>า</strong>ก<strong>า</strong>ศค<strong>ร</strong>อบคลุมพื้<strong>น</strong>ที่ทั่วไ<strong>ป</strong>ใ<strong>น</strong><strong>ร</strong>ู<strong>ป</strong>แบบ NATIONWIDE โด<strong>ย</strong>สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯ FM ใ<strong>น</strong>ก<strong>ร</strong>ุ<strong>ง</strong>เทพฯ 3 คว<strong>า</strong>มถี่ <strong>จ</strong><strong>ะ</strong>เ<strong>ป</strong>็<strong>น</strong>แม่ข่<strong>า</strong><strong>ย</strong>ออกอ<strong>า</strong>ก<strong>า</strong>ศ<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ไ<strong>ป</strong><strong>ย</strong>ั<strong>ง</strong>เค<strong>ร</strong>ือข่<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ส่ว<strong>น</strong>ภูมิภ<strong>า</strong>ค 53 สถ<strong>า</strong><strong>น</strong>ี ใ<strong>น</strong>ช่ว<strong>ง</strong>เวล<strong>า</strong>ต่<strong>า</strong><strong>ง</strong> ๆ ดั<strong>ง</strong><strong>น</strong>ี้- FM 95 MHz “ลูกทุ่<strong>ง</strong>มห<strong>า</strong><strong>น</strong>ค<strong>ร</strong>” ช่ว<strong>ง</strong>เวล<strong>า</strong> 00.30-06.00 <strong>น</strong>. ส<strong>ำ</strong>ห<strong>ร</strong>ับวั<strong>น</strong><strong>จ</strong>ั<strong>น</strong>ท<strong>ร</strong>์-ศุก<strong>ร</strong>์ แล<strong>ะ</strong> 00.00-06.00 <strong>น</strong>.วั<strong>น</strong>เส<strong>า</strong><strong>ร</strong>์แล<strong>ะ</strong>อ<strong>า</strong>ทิต<strong>ย</strong>์ เ<strong>ป</strong>็<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>คว<strong>า</strong>มช่ว<strong>ย</strong>เหลืออุบัติเหตุ<strong>จ</strong><strong>า</strong>กศู<strong>น</strong><strong>ย</strong>์ต่<strong>า</strong><strong>ง</strong> ๆ- SEED 97.5 FM “SEED 97.5 FM” ช่ว<strong>ง</strong>เวล<strong>า</strong> 20.00-24.00 <strong>น</strong>. - FM 100.5 MHz “สถ<strong>า</strong><strong>น</strong>ีข่<strong>า</strong>วแล<strong>ะ</strong>ส<strong>า</strong><strong>ร</strong><strong>ะ</strong>” ช่ว<strong>ง</strong>เวล<strong>า</strong>07.30-07.55 <strong>น</strong>. ก้<strong>า</strong>วทั<strong>น</strong>ข่<strong>า</strong>ว เวล<strong>า</strong> 12.00-12.30 <strong>น</strong>.ข่<strong>า</strong>วเที่<strong>ย</strong><strong>ง</strong>วั<strong>น</strong> เวล<strong>า</strong> 12.30-13.00 <strong>น</strong>. เสี<strong>ย</strong><strong>ง</strong>ค<strong>น</strong>ไท<strong>ย</strong> เวล<strong>า</strong>18.00-19.00 <strong>น</strong>. <strong>จ</strong>ับสิบห<strong>ย</strong>ิบข่<strong>า</strong>ว แล<strong>ะ</strong> 19.30-20.00 <strong>น</strong>.ทั<strong>น</strong>โลก แล<strong>ะ</strong> ข่<strong>า</strong>วต้<strong>น</strong>ชั่วโม<strong>ง</strong> ทุกวั<strong>น</strong> ๆ ล<strong>ะ</strong> 13 ช่ว<strong>ง</strong> ๆล<strong>ะ</strong> 5 <strong>น</strong><strong>า</strong>ทีสถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯ ส่ว<strong>น</strong>ภูมิภ<strong>า</strong>ค <strong>ร</strong><strong>ะ</strong>บบ FM <strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 53 สถ<strong>า</strong><strong>น</strong>ีได้เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>แ<strong>ป</strong>ล<strong>ง</strong><strong>ร</strong>ู<strong>ป</strong>แบบก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong>เพื่อ<strong>ร</strong>อ<strong>ง</strong><strong>ร</strong>ับพ<strong>ร</strong><strong>ะ</strong><strong>ร</strong><strong>า</strong>ชบัญญัติ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ก<strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>า</strong><strong>ย</strong>เสี<strong>ย</strong><strong>ง</strong>แล<strong>ะ</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์ แล<strong>ะ</strong>มุ่<strong>ง</strong>พัฒ<strong>น</strong><strong>า</strong>ให้สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯ อสมท ส่ว<strong>น</strong>ภูมิภ<strong>า</strong>ค เ<strong>ป</strong>็<strong>น</strong>สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯเพื่อส<strong>า</strong>ธ<strong>า</strong><strong>ร</strong>ณ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์แล<strong>ะ</strong>มวลช<strong>น</strong>ท้อ<strong>ง</strong>ถิ่<strong>น</strong> โด<strong>ย</strong>เ<strong>น</strong>้<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ออกอ<strong>า</strong>ก<strong>า</strong>ศ<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>เพื่อส<strong>า</strong>ธ<strong>า</strong><strong>ร</strong>ณ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong>ดับท้อ<strong>ง</strong>ถิ่<strong>น</strong>เ<strong>ป</strong>็<strong>น</strong>หลักสอดแท<strong>ร</strong>กด้ว<strong>ย</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ข่<strong>า</strong>วแล<strong>ะ</strong>ส<strong>า</strong><strong>ร</strong><strong>ะ</strong>เพื่อส<strong>า</strong>ธ<strong>า</strong><strong>ร</strong>ณ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong>ดับช<strong>า</strong>ติที่ออกอ<strong>า</strong>ก<strong>า</strong>ศ<strong>จ</strong><strong>า</strong>กสถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุส่ว<strong>น</strong>กล<strong>า</strong><strong>ง</strong> โด<strong>ย</strong>ใช้เทค<strong>น</strong>ิคก<strong>า</strong><strong>ร</strong><strong>น</strong><strong>ำ</strong>เส<strong>น</strong>อ<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใ<strong>น</strong>ลักษณ<strong>ะ</strong>ที่มีก<strong>า</strong><strong>ร</strong>สอดแท<strong>ร</strong>กส<strong>า</strong><strong>ร</strong><strong>ะ</strong>คว<strong>า</strong>ม<strong>ร</strong>ู้พ<strong>ร</strong>้อม ๆ กับให้คว<strong>า</strong>มบั<strong>น</strong>เทิ<strong>ง</strong> (Edutainment) แล<strong>ะ</strong>เ<strong>ป</strong>ิดโอก<strong>า</strong>สให้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ช<strong>า</strong>ช<strong>น</strong>ได้มีส่ว<strong>น</strong><strong>ร</strong>่วมแสด<strong>ง</strong>คว<strong>า</strong>มคิดเห็<strong>น</strong> แล<strong>ะ</strong><strong>ร</strong>้อ<strong>ง</strong>เ<strong>ร</strong>ี<strong>ย</strong><strong>น</strong><strong>ป</strong>ัญห<strong>า</strong>ต่<strong>า</strong><strong>ง</strong> ๆ ได้ โด<strong>ย</strong>แบ่<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เภท<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ที่ออกอ<strong>า</strong>ก<strong>า</strong>ศเ<strong>ป</strong>็<strong>น</strong> 3 ลักษณ<strong>ะ</strong> ดั<strong>ง</strong><strong>น</strong>ี้- <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ที่ออกอ<strong>า</strong>ก<strong>า</strong>ศเพื่อ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์<strong>ร</strong><strong>ะ</strong>ดับท้อ<strong>ง</strong>ถิ่<strong>น</strong>(Local Program) เช่<strong>น</strong> “<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> อสมท เพื่อชุมช<strong>น</strong>”ซึ่<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>สดวั<strong>น</strong>ล<strong>ะ</strong> 1-2 ชั่วโม<strong>ง</strong>ทุกสถ<strong>า</strong><strong>น</strong>ี ให้มี30 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

physical and mental health among Thai people. Theattractive characteristic of this program was that itsMC had the outstanding and appreciative presentationstyle enabling the audience to be involved in theprogram. - FM 100.5 MHz: “News Station”, intending to beranked the best news radio station in Thailandcontaining a variety of contents by presenting variouseconomic, political, social, sports and technologicalnews and other different knowledge. Additionally, theStation followed up every significant movement fromall spots of the world for 24 hours and performed asthe host broadcasting radio station for news breaks toradio network stations located nationwide at thebeginning of each hour. - FM 105.5 MHz: It was under the management ofBangkok Entertainment Plc. (BEC) pursuant to theJoint Operation Agreement. - FM 107 MHz: “MET 107”, the radio station for hot-hit international music launching moderninternational songs for new-generations. The Englishaccurate and fresh news, both local and international,were also presented at the beginning of every hour,around the clock. - AM 1143: “Listeners’ Companion”, a radio stationmainly presenting general knowledge, news andentertainment along with songs for life, hot-hit stringand indie songs of all music houses. Sometime, theStation had live <strong>report</strong>s about general people’s dailylife such as weather <strong>report</strong>, highway traffic condition,and prices of goods, etc. - AM 1494 “Wisdom and Morality”, a model radiostation fulfilled with entertainment, information andknowledge. This radio station has stayed along withthe Thai society over 50 years. The program contentdealt with knowledge and promoted the national,religion and monarch institutes, as well as goodculture and tradition. In addition, the Central Radio Stations’ broadcastingcovered areas nationwide: 3 FM radio stations located inBangkok were the host radio stations for the broadcasting toother 53 local radio stations in the following different periods: - FM 95 MHz “Urban Country Music”, from 00.30-06.00 hrs. on Monday-Friday, and from 00.00-06.00hrs. on weekends to <strong>report</strong> accident survivals frommany centers. - SEED 97.5 FM: from 20.00-24.00 hrs. - FM 100.5 MHz: “News and Content Station”broadcast between 07.30-07.55 hrs.; News Follow-upprogram broadcast between 12.00-12.30 hrs.; MiddayNews program broadcast between 12.30-13.00 hrs.,Sieng Khon Thai program broadcast between 18.00-19.00 hrs.; Jub Sib Yib Khao program broadcastbetween 19.30-20.00 hrs.; Ton Lok program and newsbreaks at the beginning of each hour on everyday or13 breaks a day, 5 minutes per break. Local Radio Stations: They involved 53 FM radiostations whose management forms were previously reformedto correspond to the Act on the Organizations to AssignRadio Frequency and to Regulate the Broadcasting andTelecommunication Services. This reform was to develop alllocal radio stations of <strong>MCOT</strong> for the benefits of general publicin each local area. The broadcast programs were mainlybased on local public benefits while other news andknowledge programs for the national benefits weresometimes broadcast from the Central Radio Stations. Allbroadcast programs were in a form of edutainment and thegeneral people had chance to share their opinions and to fileclaims. The whole broadcast programs might be divided into3 following types: - Broadcast programs for local benefits (Local Program)such as ‘<strong>MCOT</strong> for Communities’ program, a liveprogram broadcast for 1-2 hours at every station withA n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d31

เ<strong>น</strong>ื้อห<strong>า</strong>ส<strong>า</strong><strong>ร</strong><strong>ะ</strong>ที่เ<strong>น</strong>้<strong>น</strong>ส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>คว<strong>า</strong>มเข้<strong>า</strong>ใ<strong>จ</strong>แ<strong>น</strong>วท<strong>า</strong><strong>ง</strong>เศ<strong>ร</strong>ษฐกิ<strong>จ</strong>พอเพี<strong>ย</strong><strong>ง</strong>ที่ส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถ<strong>น</strong><strong>ำ</strong>ไ<strong>ป</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong>ุกต์เข้<strong>า</strong>กับชีวิต<strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong>วั<strong>น</strong> - <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ที่ออกอ<strong>า</strong>ก<strong>า</strong>ศเพื่อ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์<strong>ร</strong><strong>ะ</strong>ดับช<strong>า</strong>ติ (NationalNetwork Program) คือ<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ภ<strong>า</strong>คบั<strong>ง</strong>คับต<strong>า</strong>ม พ.<strong>ร</strong>.บ.วิท<strong>ย</strong>ุโท<strong>ร</strong>ทัศ<strong>น</strong>์แล<strong>ะ</strong>วิท<strong>ย</strong>ุก<strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>า</strong><strong>ย</strong>เสี<strong>ย</strong><strong>ง</strong> พ.ศ. 2498 ที่ทุกคลื่<strong>น</strong><strong>จ</strong><strong>ะ</strong><strong>ร</strong>ับสัญญ<strong>า</strong>ณถ่<strong>า</strong><strong>ย</strong>ทอด<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ข่<strong>า</strong>ว<strong>จ</strong><strong>า</strong>กสถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุก<strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>า</strong><strong>ย</strong>เสี<strong>ย</strong><strong>ง</strong>แห่<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong>ทุกวั<strong>น</strong> ใ<strong>น</strong>ช่ว<strong>ง</strong>เวล<strong>า</strong> 07.00-07.30 <strong>น</strong>. แล<strong>ะ</strong> 19.00-19.30 <strong>น</strong>. <strong>น</strong>อก<strong>จ</strong><strong>า</strong>ก<strong>น</strong>ี้ สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯ อสมท ทุกสถ<strong>า</strong><strong>น</strong>ี<strong>ย</strong>ั<strong>ง</strong>ถ่<strong>า</strong><strong>ย</strong>ทอด<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ข่<strong>า</strong>วขอ<strong>ง</strong>ส<strong>ำ</strong><strong>น</strong>ักข่<strong>า</strong>วไท<strong>ย</strong>ทุกต้<strong>น</strong>ชั่วโม<strong>ง</strong><strong>จ</strong><strong>า</strong>กสถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯ FM 100.5MHz- <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ที่ออกอ<strong>า</strong>ก<strong>า</strong>ศใ<strong>น</strong>ลักษณ<strong>ะ</strong> “ซูเ<strong>ป</strong>อ<strong>ร</strong>์สเตชั่<strong>น</strong>”(Super Station) ซึ่<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>โค<strong>ร</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ผลิต<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>วิท<strong>ย</strong>ุฯส<strong>ำ</strong>ห<strong>ร</strong>ับออกอ<strong>า</strong>ก<strong>า</strong>ศให้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ช<strong>า</strong>ช<strong>น</strong><strong>ร</strong>ับฟั<strong>ง</strong>ได้ทั่ว<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศเพื่อเ<strong>ป</strong>็<strong>น</strong>ก<strong>า</strong><strong>ร</strong>เชื่อมโ<strong>ย</strong><strong>ง</strong>ข่<strong>า</strong>วส<strong>า</strong><strong>ร</strong>ถึ<strong>ง</strong>กั<strong>น</strong> โด<strong>ย</strong>มีสถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯอสมท ส่ว<strong>น</strong>กล<strong>า</strong><strong>ง</strong> 3 คว<strong>า</strong>มถี่คือ สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯ FM 95MHz สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯ FM 97.5 MHz แล<strong>ะ</strong> สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯFM 100.5 MHz เ<strong>ป</strong>็<strong>น</strong>แม่ข่<strong>า</strong><strong>ย</strong>ถ่<strong>า</strong><strong>ย</strong>ทอดผ่<strong>า</strong><strong>น</strong>ด<strong>า</strong>วเที<strong>ย</strong>มไ<strong>ป</strong><strong>ย</strong>ั<strong>ง</strong>เค<strong>ร</strong>ือข่<strong>า</strong><strong>ย</strong>สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯ อสมท ทั้<strong>ง</strong> 53 แห่<strong>ง</strong>ใ<strong>น</strong>ต่<strong>า</strong><strong>ง</strong><strong>จ</strong>ั<strong>ง</strong>หวัดพ<strong>ร</strong>้อมกั<strong>น</strong>ภ<strong>า</strong><strong>ย</strong>หลั<strong>ง</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong>ับสถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯ อสมท ภ<strong>า</strong><strong>ย</strong>ใต้แ<strong>น</strong>วคิด“Modern Radio” ท<strong>ำ</strong>ให้สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯ อสมท ได้<strong>ร</strong>ับคว<strong>า</strong>ม<strong>น</strong>ิ<strong>ย</strong>มเพิ่มขึ้<strong>น</strong> โด<strong>ย</strong>เฉพ<strong>า</strong><strong>ะ</strong>สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯ FM 95.0 MHz แล<strong>ะ</strong> 97.5MHz ได้<strong>ร</strong>ับคว<strong>า</strong>ม<strong>น</strong>ิ<strong>ย</strong>มเ<strong>ป</strong>็<strong>น</strong>อั<strong>น</strong>ดับห<strong>น</strong>ึ่<strong>ง</strong> อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ไ<strong>ร</strong>ก็ต<strong>า</strong>ม บ<strong>ร</strong>ิษัทฯ<strong>จ</strong><strong>ะ</strong><strong>ย</strong>ั<strong>ง</strong>ค<strong>ง</strong>มุ่<strong>ง</strong>พัฒ<strong>น</strong><strong>า</strong> แล<strong>ะ</strong><strong>ป</strong><strong>ร</strong>ับ<strong>ป</strong><strong>ร</strong>ุ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ผลิตแล<strong>ะ</strong>เส<strong>น</strong>อ<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ให้ต<strong>ร</strong><strong>ง</strong>กลุ่มเ<strong>ป</strong>้<strong>า</strong>หม<strong>า</strong><strong>ย</strong>ต่อไ<strong>ป</strong> <strong>ร</strong>วมทั้<strong>ง</strong>เ<strong>ร</strong>่<strong>ง</strong>พัฒ<strong>น</strong><strong>า</strong>บุคล<strong>า</strong>ก<strong>ร</strong>ให้เ<strong>ป</strong>็<strong>น</strong>มืออ<strong>า</strong>ชีพม<strong>า</strong>ก<strong>ย</strong>ิ่<strong>ง</strong>ขึ้<strong>น</strong> เพื่อเพิ่มศัก<strong>ย</strong>ภ<strong>า</strong>พก<strong>า</strong><strong>ร</strong>แข่<strong>ง</strong>ขั<strong>น</strong> แล<strong>ะ</strong>ส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>โอก<strong>า</strong>สใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>เพิ่ม<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ส<strong>ำ</strong><strong>น</strong>ักข่<strong>า</strong>วไท<strong>ย</strong>ส<strong>ำ</strong><strong>น</strong>ักข่<strong>า</strong>วไท<strong>ย</strong>เ<strong>ป</strong>็<strong>น</strong>ส<strong>ำ</strong><strong>น</strong>ักข่<strong>า</strong>วแห่<strong>ง</strong>แ<strong>ร</strong>กขอ<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong><strong>จ</strong>ัดตั้<strong>ง</strong>ขึ้<strong>น</strong>ใ<strong>น</strong><strong>ป</strong>ี 2520 มีสถ<strong>า</strong><strong>น</strong><strong>ะ</strong>เสมือ<strong>น</strong>ห<strong>น</strong>ึ่<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>ส<strong>ำ</strong><strong>น</strong>ักข่<strong>า</strong>วแห่<strong>ง</strong>ช<strong>า</strong>ติ แล<strong>ะ</strong>ถือเ<strong>ป</strong>็<strong>น</strong>ผู้ผลิตหลักที่เ<strong>ป</strong>็<strong>น</strong>ห<strong>น</strong>ึ่<strong>ง</strong>ใ<strong>น</strong>ข้อได้เ<strong>ป</strong><strong>ร</strong>ี<strong>ย</strong>บท<strong>า</strong><strong>ง</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทฯ มีห<strong>น</strong>้<strong>า</strong>ที่<strong>ร</strong>ับผิดชอบใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ผลิต <strong>ร</strong>วบ<strong>ร</strong>วม<strong>จ</strong>ัดเก็บ วิเค<strong>ร</strong><strong>า</strong><strong>ะ</strong>ห์ แล<strong>ะ</strong>เผ<strong>ย</strong>แพ<strong>ร</strong>่ข้อมูลข่<strong>า</strong>วส<strong>า</strong><strong>ร</strong>ที่เ<strong>น</strong>้<strong>น</strong>คว<strong>า</strong>มเ<strong>ป</strong>็<strong>น</strong>กล<strong>า</strong><strong>ง</strong> ถูกต้อ<strong>ง</strong> เชื่อถือได้ <strong>ร</strong>วดเ<strong>ร</strong>็วทั<strong>น</strong>เหตุก<strong>า</strong><strong>ร</strong>ณ์ ผ่<strong>า</strong><strong>น</strong>สื่อขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทฯ ที่หล<strong>า</strong>กหล<strong>า</strong><strong>ย</strong> ได้แก่ 1. สถ<strong>า</strong><strong>น</strong>ีโท<strong>ร</strong>ทัศ<strong>น</strong>์โมเดิ<strong>ร</strong>์<strong>น</strong>ไ<strong>น</strong><strong>น</strong>์ • <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ข่<strong>า</strong>ว ได้แก่ 06.00-07.30 <strong>น</strong>. ตล<strong>า</strong>ดเช้<strong>า</strong>ข่<strong>า</strong>วสด 11.45-13.00 <strong>น</strong>. ข่<strong>า</strong>วเที่<strong>ย</strong><strong>ง</strong> 17.00 <strong>น</strong>. คัดข่<strong>า</strong>วเด่<strong>น</strong> 19.00-20.20 <strong>น</strong>. ข่<strong>า</strong>วค่<strong>ำ</strong> แล<strong>ะ</strong>ข่<strong>า</strong>วต้<strong>น</strong>ชั่วโม<strong>ง</strong> <strong>ร</strong>วมทั้<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>สถ<strong>า</strong><strong>น</strong>ีโท<strong>ร</strong>ทัศ<strong>น</strong>์แห่<strong>ง</strong>แ<strong>ร</strong>กที่<strong>น</strong><strong>ำ</strong>เส<strong>น</strong>อแถบอักษ<strong>ร</strong>ข่<strong>า</strong>ว• <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ที่ผลิต<strong>ร</strong>่วมกับส<strong>ำ</strong><strong>น</strong>ักโท<strong>ร</strong>ทัศ<strong>น</strong>์ ได้แก่<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ับเ<strong>ง</strong>ิ<strong>น</strong>ช<strong>น</strong>ทอ<strong>ง</strong> <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ข่<strong>า</strong>วข้<strong>น</strong>ค<strong>น</strong>ข่<strong>า</strong>ว<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ไ<strong>น</strong><strong>น</strong>์เอ็<strong>น</strong>เตอ<strong>ร</strong>์เท<strong>น</strong> <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>คุ<strong>ย</strong>โขม<strong>ง</strong>บ่<strong>า</strong><strong>ย</strong>ส<strong>า</strong>มโม<strong>ง</strong>2. สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯ โมเดิ<strong>ร</strong>์<strong>น</strong>เ<strong>ร</strong>ดิโอ • ผลิตข่<strong>า</strong>วต้<strong>น</strong>ชั่วโม<strong>ง</strong> ออกอ<strong>า</strong>ก<strong>า</strong>ศท<strong>า</strong><strong>ง</strong>สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯอสมท ทั่ว<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศ• ผลิต<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เภทข่<strong>า</strong>ว ให้สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯ FM100.5 MHz ใ<strong>น</strong>ช่ว<strong>ง</strong>เค<strong>ร</strong>ือข่<strong>า</strong><strong>ย</strong>ทั่ว<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศ• <strong>จ</strong>ัดห<strong>า</strong>แล<strong>ะ</strong>ผลิตข่<strong>า</strong>วภ<strong>า</strong>คภ<strong>า</strong>ษ<strong>า</strong>อั<strong>ง</strong>กฤษ ให้กับสถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯ FM 107 MHz 3. สื่ออิเล็กท<strong>ร</strong>อ<strong>น</strong>ิกส์ ผ่<strong>า</strong><strong>น</strong>ท<strong>า</strong><strong>ง</strong>เว็บไซต์ www.mcot.net<strong>ร</strong>วมทั้<strong>ง</strong>ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ข่<strong>า</strong>วใ<strong>น</strong><strong>ร</strong><strong>ะ</strong>บบ SMS ท<strong>า</strong><strong>ง</strong>โท<strong>ร</strong>ศัพท์เคลื่อ<strong>น</strong>ที่ภ<strong>า</strong><strong>ย</strong>ใต้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong> “<strong>MCOT</strong> X-press” ส<strong>ำ</strong><strong>น</strong>ักข่<strong>า</strong>วไท<strong>ย</strong> มีศู<strong>น</strong><strong>ย</strong>์ข่<strong>า</strong>วก<strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>า</strong><strong>ย</strong>อ<strong>ย</strong>ู่ใ<strong>น</strong>ส่ว<strong>น</strong>ภูมิภ<strong>า</strong>คอีก 4ศู<strong>น</strong><strong>ย</strong>์ คือ ศู<strong>น</strong><strong>ย</strong>์ข่<strong>า</strong>วภ<strong>า</strong>คเห<strong>น</strong>ือ <strong>จ</strong>.เชี<strong>ย</strong><strong>ง</strong>ใหม่ ศู<strong>น</strong><strong>ย</strong>์ข่<strong>า</strong>วภ<strong>า</strong>คต<strong>ะ</strong>วั<strong>น</strong>ออกเฉี<strong>ย</strong><strong>ง</strong>เห<strong>น</strong>ือ <strong>จ</strong>.ขอ<strong>น</strong>แก่<strong>น</strong> ศู<strong>น</strong><strong>ย</strong>์ข่<strong>า</strong>วภ<strong>า</strong>คใต้ อ.ห<strong>า</strong>ดใหญ่<strong>จ</strong>.ส<strong>ง</strong>ขล<strong>า</strong> แล<strong>ะ</strong>ศู<strong>น</strong><strong>ย</strong>์ข่<strong>า</strong>วอั<strong>น</strong>ด<strong>า</strong>มั<strong>น</strong> <strong>จ</strong>.ภูเก็ต <strong>น</strong>อก<strong>จ</strong><strong>า</strong>ก<strong>น</strong>ี้ <strong>ย</strong>ั<strong>ง</strong>ข<strong>ย</strong><strong>า</strong><strong>ย</strong>คว<strong>า</strong>ม<strong>ร</strong>่วมมือด้<strong>า</strong><strong>น</strong>ข้อมูลข่<strong>า</strong>วส<strong>า</strong><strong>ร</strong> แล<strong>ะ</strong>อื่<strong>น</strong> ๆ กับพั<strong>น</strong>ธมิต<strong>ร</strong>ส<strong>ำ</strong><strong>น</strong>ักข่<strong>า</strong>วแล<strong>ะ</strong>สื่อต่<strong>า</strong><strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศที่ส<strong>ำ</strong>คัญ ๆ ขอ<strong>ง</strong>โลก<strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong>ม<strong>า</strong>ก ได้แก่- สถ<strong>า</strong><strong>น</strong>ีโท<strong>ร</strong>ทัศ<strong>น</strong>์ ได้แก่ CNN (U.S.A.), CCTV (China),NHK (Japan), TV 5 (France), DW (Germany) - สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุ ได้แก่ ABC (Australia), BBC (U.K.), VOA(U.S.A.), CNN Radio (U.S.A.)- กลุ่มอ<strong>ง</strong>ค์ก<strong>ร</strong>คว<strong>า</strong>ม<strong>ร</strong>่วมมือ 3 กลุ่ม ได้แก่ 1. ส<strong>ำ</strong><strong>น</strong>ักข่<strong>า</strong>วแห่<strong>ง</strong>เอเชี<strong>ย</strong>แล<strong>ะ</strong>แ<strong>ป</strong>ซิฟิก (OANA) ซึ่<strong>ง</strong>มีสม<strong>า</strong>ชิก 40 ส<strong>ำ</strong><strong>น</strong>ักข่<strong>า</strong>ว<strong>จ</strong><strong>า</strong>ก 33 <strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศ 2. เค<strong>ร</strong>ือข่<strong>า</strong><strong>ย</strong>แลกเ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>ข่<strong>า</strong>วโท<strong>ร</strong>ทัศ<strong>น</strong>์ใ<strong>น</strong>เอเชี<strong>ย</strong>แ<strong>ป</strong>ซิฟิก(Asia vision) ซึ่<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>ห<strong>น</strong>ึ่<strong>ง</strong>ใ<strong>น</strong>คว<strong>า</strong>ม<strong>ร</strong>่วมมือขอ<strong>ง</strong>ABU (Asia Broadcasting Union) ซึ่<strong>ง</strong>มีสม<strong>า</strong>ชิกเ<strong>ป</strong>็<strong>น</strong>สถ<strong>า</strong><strong>น</strong>ีโท<strong>ร</strong>ทัศ<strong>น</strong>์ใ<strong>น</strong> 19 <strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศ 32 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

a main content on the Principle of SufficiencyEconomy to be applied for people’s daily life.- Broadcast programs for national benefits (NationalNetwork Program) as stipulated by the Radio andTelevision Broadcasting Act, B.E. 2498. By thisregard, all radio stations received the broadcasttransmission for some news programs from theNational Broadcasting of Thailand as broadcast dailybetween 07.00-07.30 hrs. and between 19.00-19.30 hrs.In addition, all <strong>MCOT</strong> radio stations broadcast the news programs of the Thai News Agency on everybeginning hour as F.M. 100.5 MHz was the host radiostation. - The “Super Station” radio broadcasting projectaims at broadcasting radio programs that offernews and information throughout the country. Itshost radio stations comprise 3 <strong>MCOT</strong>’s centralradio stations: FM 95 MHz., FM 97.5 MHz. andFM 100.5 MHz., which transmit their programsthrough satellite to <strong>MCOT</strong>’s 53 radio stationsnationwide.After the reform of <strong>MCOT</strong> radio stations under theconcept of “Modern Radio”, the Company’s popularityhas been increasing, especially FM 95.0 MHz and 97.5MHz that were the most favorite ones. Nevertheless, the Company definitely continued to develop andimprove its program production and presentation toreach the targeted groups, and, at the same time, the Company will be speeding up the development of personnel to be work more professionally so as toboost its potential of competition and opportunity of income growth. Thai News AgencyThe Thai News Agency is Thailand’s first news agencyestablished in 1977 with a status like a national news agency.The Thai News Agency could be counted as one of mainproducers sustaining the Company’s business advantages.The Agency borne the responsibility for the production,compilation, collection, analysis, and broadcast of neutral,accurate, trustworthy, and timely news and informationthrough the Company’s various media: 1. Modernine TV• News program, e.g. Talad Chao Kao Sodbetween 06.00-07.30 hrs., Lunch News between11.45-13.00 hrs., Outstanding News at 17.00hrs., Evening News between 19.00-20.20 hrs.,and breaking news at the beginning of each hour.Modernine TV was the first TV station in Thailandshowing the news running bar. • Programs jointly produced with other televisionhouses, e.g. Chab Ngen Chon Thong, Kao KonKhon Kao, Nine Entertain, Kui Kamong Bai SamMong, etc.2. <strong>MCOT</strong> Radio Networks• Production of breaking news broadcast at thebeginning of each hour via <strong>MCOT</strong> radio stationsacross the country• Production of news programs for F.M. 100.5 MHzthat was the host radio station for other radiostations across the country • Supplies and production of English news for F.M.107 MHz3. Electronic media released through the Company’swebsite (www.mcot.net) and provision of news service in theSMS system sent to mobile phones under a concept of“<strong>MCOT</strong> X-press”. The Thai News Agency also established its newsdistribution centers in 4 regional areas of Thailand: NorthernNews Center at Chiang Mai, Northeastern News Center atKhon Kaen, Southern News Center at Hat Yai District,Songkhla, and Andaman News Center at Phuket. Moreover,the Agency extended its cooperation in respect with newsand other matters with many key international mediaalliances as listed below: A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d33

3. พั<strong>น</strong>ธมิต<strong>ร</strong>ขอ<strong>ง</strong> EBU (European BroadcastingUnion) ธุ<strong>ร</strong>กิ<strong>จ</strong>สื่อใหม่ (New Media)• บ<strong>ร</strong>ิษัทฯ ได้พัฒ<strong>น</strong><strong>า</strong>โค<strong>ร</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดตั้<strong>ง</strong>สถ<strong>า</strong><strong>น</strong>ีโท<strong>ร</strong>ทัศ<strong>น</strong>์ด<strong>า</strong>วเที<strong>ย</strong>มขึ้<strong>น</strong>เพื่อ<strong>ร</strong>อ<strong>ง</strong><strong>ร</strong>ับก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>แ<strong>ป</strong>ล<strong>ง</strong>ที่เกิด<strong>จ</strong><strong>า</strong>ก<strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฏิ<strong>ร</strong>ู<strong>ป</strong>สื่อส<strong>า</strong><strong>ร</strong>มวลช<strong>น</strong>ด้<strong>า</strong><strong>น</strong>วิท<strong>ย</strong>ุก<strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>า</strong><strong>ย</strong>เสี<strong>ย</strong><strong>ง</strong>แล<strong>ะ</strong>วิท<strong>ย</strong>ุโท<strong>ร</strong>ทัศ<strong>น</strong>์ โด<strong>ย</strong>เฉพ<strong>า</strong><strong>ะ</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong><strong>ย</strong>ิ่<strong>ง</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ก<strong>า</strong>ศใช้พ<strong>ร</strong><strong>ะ</strong><strong>ร</strong><strong>า</strong>ชบัญญัติ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ก<strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>า</strong><strong>ย</strong>เสี<strong>ย</strong><strong>ง</strong>แล<strong>ะ</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์ พ.ศ. 2551ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>แ<strong>ป</strong>ล<strong>ง</strong>เทคโ<strong>น</strong>โล<strong>ย</strong>ี<strong>จ</strong><strong>า</strong>ก<strong>ร</strong><strong>ะ</strong>บบอ<strong>น</strong><strong>า</strong>ล็อคม<strong>า</strong>เ<strong>ป</strong>็<strong>น</strong><strong>ร</strong><strong>ะ</strong>บบดิ<strong>จ</strong>ิตอล ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>แ<strong>ป</strong>ล<strong>ง</strong>พฤติก<strong>ร</strong><strong>ร</strong>มผู้บ<strong>ร</strong>ิโภคที่ต้อ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>น</strong>ื้อห<strong>า</strong>เฉพ<strong>า</strong><strong>ะ</strong>กลุ่มม<strong>า</strong>กขึ้<strong>น</strong> <strong>ร</strong>วมไ<strong>ป</strong>ถึ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เติบโตขอ<strong>ง</strong>สื่อใหม่ (NewMedia) ที่ได้<strong>ร</strong>ับคว<strong>า</strong>ม<strong>น</strong>ิ<strong>ย</strong>มแล<strong>ะ</strong>มีแ<strong>น</strong>วโ<strong>น</strong>้มส<strong>ร</strong>้<strong>า</strong><strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ให้กับอ<strong>ง</strong>ค์ก<strong>ร</strong> บ<strong>ร</strong>ิษัทฯ <strong>จ</strong>ึ<strong>ง</strong>ได้ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ทดลอ<strong>ง</strong>ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์ด<strong>า</strong>วเที<strong>ย</strong>ม <strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบด้ว<strong>ย</strong>ช่อ<strong>ง</strong>ข่<strong>า</strong>ว คือ <strong>MCOT</strong> 1 แล<strong>ะ</strong>ช่อ<strong>ง</strong><strong>MCOT</strong> 2 ซึ่<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>ช่อ<strong>ง</strong>ว<strong>า</strong>ไ<strong>ร</strong>ตี้ ออกอ<strong>า</strong>ก<strong>า</strong>ศท<strong>า</strong><strong>ง</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์<strong>ร</strong><strong>ะ</strong>บบบอก<strong>ร</strong>ับเ<strong>ป</strong>็<strong>น</strong>สม<strong>า</strong>ชิก True Vision 101 แล<strong>ะ</strong> True Vision 102ต<strong>า</strong>มล<strong>ำ</strong>ดับ แล<strong>ะ</strong>บ<strong>ร</strong>ิษัทฯ มีแผ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ถ่<strong>า</strong><strong>ย</strong>ทอดช่อ<strong>ง</strong> <strong>MCOT</strong> 1แล<strong>ะ</strong> <strong>MCOT</strong> 2 ผ่<strong>า</strong><strong>น</strong>ด<strong>า</strong>วเที<strong>ย</strong>มไ<strong>ป</strong><strong>ย</strong>ั<strong>ง</strong>กลุ่มเ<strong>ป</strong>้<strong>า</strong>หม<strong>า</strong><strong>ย</strong>ทั้<strong>ง</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong>บบC-Band, Ku-Band แล<strong>ะ</strong> โท<strong>ร</strong>ทัศ<strong>น</strong>์<strong>ร</strong><strong>ะ</strong>บบบอก<strong>ร</strong>ับเ<strong>ป</strong>็<strong>น</strong>สม<strong>า</strong>ชิกใ<strong>น</strong>ส่ว<strong>น</strong>ภูมิภ<strong>า</strong>ค <strong>น</strong>อก<strong>จ</strong><strong>า</strong>ก<strong>น</strong>ี้ บม<strong>จ</strong>. อสมท <strong>ย</strong>ั<strong>ง</strong>มีแผ<strong>น</strong>เพิ่ม<strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong>ช่อ<strong>ง</strong>ออกอ<strong>า</strong>ก<strong>า</strong>ศเพื่อ<strong>ร</strong>อ<strong>ง</strong><strong>ร</strong>ับคว<strong>า</strong>มต้อ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ขอ<strong>ง</strong>ผู้ชมใ<strong>น</strong>อ<strong>น</strong><strong>า</strong>คตอีกด้ว<strong>ย</strong>• <strong>ป</strong>ี 2551 บ<strong>ร</strong>ิษัทฯ ได้<strong>ร</strong>่วมมือกับบ<strong>ร</strong>ิษัท SK Telecom<strong>จ</strong><strong>ำ</strong>กัด บ<strong>ร</strong>ิษัทเทเลคอม<strong>ร</strong><strong>า</strong><strong>ย</strong>ใหญ่แห่<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศส<strong>า</strong>ธ<strong>า</strong><strong>ร</strong>ณ<strong>ร</strong>ัฐเก<strong>า</strong>หลีแล<strong>ะ</strong>บ<strong>ร</strong>ิษัท แมคพ<strong>า</strong><strong>ย</strong> แอดว<strong>า</strong><strong>น</strong>ซ์ ซัพพล<strong>า</strong><strong>ย</strong> <strong>จ</strong><strong>ำ</strong>กัด ทดลอ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>แพ<strong>ร</strong>่ภ<strong>า</strong>พโท<strong>ร</strong>ทัศ<strong>น</strong>์ภ<strong>า</strong>คพื้<strong>น</strong>ดิ<strong>น</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong>บบดิ<strong>จ</strong>ิตอล(Digital Terrestrial Television Broadcast : DTTB) โด<strong>ย</strong>ใช้คว<strong>า</strong>มถี่<strong>ร</strong><strong>ะ</strong>บบ UHF ใ<strong>น</strong>ช่อ<strong>ง</strong> 58 ไ<strong>ป</strong><strong>ย</strong>ั<strong>ง</strong>กลุ่มเ<strong>ป</strong>้<strong>า</strong>หม<strong>า</strong><strong>ย</strong> ซึ่<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>ผู้ใช้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>แบบเคลื่อ<strong>น</strong>ที่ (Digital Video Broadcasting-Handheld : DVB-H) แล<strong>ะ</strong>ผู้ใช้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>แบบ<strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong>ที่ (DigitalVideo Broadcasting-Terrestrial : DVB-T) แล<strong>ะ</strong>พัฒ<strong>น</strong><strong>า</strong>เทคโ<strong>น</strong>โล<strong>ย</strong>ีก<strong>า</strong><strong>ร</strong>แพ<strong>ร</strong>่ภ<strong>า</strong>พก<strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>า</strong><strong>ย</strong>เสี<strong>ย</strong><strong>ง</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์<strong>ร</strong><strong>ะ</strong>บบดิ<strong>จ</strong>ิตอล<strong>น</strong>อก<strong>จ</strong><strong>า</strong>ก<strong>น</strong>ี้ บ<strong>ร</strong>ิษัทฯ <strong>ย</strong>ั<strong>ง</strong>ได้<strong>ร</strong>่วมมือกับบ<strong>ร</strong>ิษัท แส<strong>ง</strong>ทอ<strong>ง</strong>อ<strong>ร</strong>่<strong>า</strong>มคอมมู<strong>น</strong>ิเคชั่<strong>น</strong> ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>โค<strong>ร</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ทดลอ<strong>ง</strong>โมบ<strong>า</strong><strong>ย</strong>ทีวี ซึ่<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>โค<strong>ร</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ส่<strong>ง</strong>สัญญ<strong>า</strong>ณภ<strong>า</strong>พแล<strong>ะ</strong>เสี<strong>ย</strong><strong>ง</strong>ผ่<strong>า</strong><strong>น</strong>โท<strong>ร</strong>ศัพท์มือถือด้ว<strong>ย</strong><strong>ร</strong><strong>ะ</strong>บบ GPRS/3G โด<strong>ย</strong>อ<strong>า</strong>ศั<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>เชื่อมต่อเค<strong>ร</strong>ือข่<strong>า</strong><strong>ย</strong>โท<strong>ร</strong>คม<strong>น</strong><strong>า</strong>คม แล<strong>ะ</strong><strong>น</strong><strong>ำ</strong>คลื่<strong>น</strong>คว<strong>า</strong>มถี่ที่บ<strong>ร</strong>ิษัทฯ มีอ<strong>ย</strong>ู่ม<strong>า</strong>ใช้ให้เกิด<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์ <strong>ร</strong>วมทั้<strong>ง</strong>พัฒ<strong>น</strong><strong>า</strong>เทคโ<strong>น</strong>โล<strong>ย</strong>ีก<strong>า</strong><strong>ร</strong>แพ<strong>ร</strong>่ภ<strong>า</strong>พก<strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>า</strong><strong>ย</strong>เสี<strong>ย</strong><strong>ง</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์<strong>ร</strong><strong>ะ</strong>บบดิ<strong>จ</strong>ิตอล โด<strong>ย</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ทดลอ<strong>ง</strong>ท<strong>า</strong><strong>ง</strong>เทค<strong>น</strong>ิคใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ก<strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>า</strong><strong>ย</strong>ภ<strong>า</strong>พแล<strong>ะ</strong>เสี<strong>ย</strong><strong>ง</strong><strong>ร</strong><strong>ะ</strong>บบดิ<strong>จ</strong>ิตอลใ<strong>น</strong>แบบ DVB-H แล<strong>ะ</strong>ทดลอ<strong>ง</strong>ก<strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>า</strong><strong>ย</strong>ภ<strong>า</strong>พแล<strong>ะ</strong>เสี<strong>ย</strong><strong>ง</strong><strong>ร</strong><strong>ะ</strong>บบดิ<strong>จ</strong>ิตอลส<strong>ำ</strong>ห<strong>ร</strong>ับอุ<strong>ป</strong>ก<strong>ร</strong>ณ์<strong>ร</strong>ับสัญญ<strong>า</strong>ณแบบมือถือ TV on Mobile หลั<strong>ง</strong><strong>จ</strong><strong>า</strong>ก<strong>น</strong>ั้<strong>น</strong><strong>จ</strong><strong>ะ</strong>ได้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>ผลแล<strong>ะ</strong>พิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong>คว<strong>า</strong>มเ<strong>ป</strong>็<strong>น</strong>ไ<strong>ป</strong>ได้ขอ<strong>ง</strong>โค<strong>ร</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ใ<strong>น</strong>ท<strong>า</strong><strong>ง</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>ต่อไ<strong>ป</strong>บ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong>แล<strong>ะ</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>ต<strong>า</strong>มสัญญ<strong>า</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong>บ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) <strong>จ</strong>ัดตั้<strong>ง</strong>บ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong>เพื่อด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ผลิต<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>ส<strong>า</strong><strong>ร</strong>คดีโท<strong>ร</strong>ทัศ<strong>น</strong>์ คือบ<strong>ร</strong>ิษัท พ<strong>า</strong>โ<strong>น</strong><strong>ร</strong><strong>า</strong>ม่<strong>า</strong> เวิลด์ไวด์ <strong>จ</strong><strong>ำ</strong>กัด ซึ่<strong>ง</strong><strong>จ</strong>ดท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong><strong>จ</strong>ัดตั้<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>บ<strong>ร</strong>ิษัท<strong>จ</strong><strong>ำ</strong>กัด เมื่อวั<strong>น</strong>ที่ 21 พฤศ<strong>จ</strong>ิก<strong>า</strong><strong>ย</strong><strong>น</strong> 2546 โด<strong>ย</strong>บ<strong>ร</strong>ิษัทอสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) มีสัดส่ว<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ถือหุ้<strong>น</strong><strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong> 49.0 ธุ<strong>ร</strong>กิ<strong>จ</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) ได้<strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>กับผู้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบก<strong>า</strong><strong>ร</strong>เอกช<strong>น</strong>ต<strong>า</strong>มสัญญ<strong>า</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong> โด<strong>ย</strong>บ<strong>ร</strong>ิษัทได้<strong>ร</strong>ับ<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ใ<strong>น</strong><strong>ร</strong>ู<strong>ป</strong>ขอ<strong>ง</strong>ค่<strong>า</strong>ตอบแท<strong>น</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ใ<strong>น</strong> 2 กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>หลักที่ส<strong>ำ</strong>คัญ คือ 1. <strong>ร</strong>่วมกับบ<strong>ร</strong>ิษัท บ<strong>า</strong><strong>ง</strong>กอกเอ็<strong>น</strong>เตอ<strong>ร</strong>์เท<strong>น</strong>เม้<strong>น</strong>ท์ <strong>จ</strong><strong>ำ</strong>กัดด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>สถ<strong>า</strong><strong>น</strong>ีโท<strong>ร</strong>ทัศ<strong>น</strong>์ไท<strong>ย</strong>ทีวีสีช่อ<strong>ง</strong> 3 อสมท <strong>ร</strong>วมทั้<strong>ง</strong>ให้เช่<strong>า</strong>เวล<strong>า</strong><strong>จ</strong>ัด<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>โฆษณ<strong>า</strong>ท<strong>า</strong><strong>ง</strong>สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุ FM 105.5MHz 2. <strong>ร</strong>่วมกับบ<strong>ร</strong>ิษัท ท<strong>ร</strong>ู วิชั่<strong>น</strong>ส์ <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์<strong>ร</strong><strong>ะ</strong>บบบอก<strong>ร</strong>ับเ<strong>ป</strong>็<strong>น</strong>สม<strong>า</strong>ชิก 34 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

- Television stations, e.g. CNN (U.S.A.), CCTV (China),NHK (Japan), TV 5 (France), DW (Germany)- Radio stations such as ABC (Australia), BBC (U.K.),VOA (U.S.A.), CNN Radio (U.S.A.)- Three cooperation organization groups: 1. News Agency of Asia and Pacific (OANA) whosemembers were 40 news agencies in 33 countries.2. Asia-Pacific News Television Sharing Network(Asia Vision), a corporation of ABU (AsiaBroadcasting Union) whose members weretelevision stations in 19 countries.3. Alliances of EBU (European Broadcasting Union)New Media• As a result of changes in radio and television reformpolicies particularly the Broadcasting Act <strong>2008</strong>, the Companydeveloped the satellite Television project. Also, according toa conversion of broadcasting technology from analog todigital system, a shift in consumers’ needs for more specificcontents, and a growth in new media that gained in popularityand had a potential to generate more income to theCompany, <strong>MCOT</strong> Plc. lunched a trial service of satellitetelevision consisting of <strong>MCOT</strong> 1 featuring news and <strong>MCOT</strong> 2featuring a variety of programmes. Both <strong>MCOT</strong> 1 and <strong>MCOT</strong>2 are broadcast on a subscribed television that is TrueVisions 101 and True Visions 102 respectively. In addition,the Company planned to transmit <strong>MCOT</strong> 1 and <strong>MCOT</strong> 2 tothe target audience via satellite, both in C-Band and Ku-Bandand via regional subscribed televisions. Furthermore, theCompany planned to increase more channels to meet thefuture audience’s needs.• At the end of 2007, <strong>MCOT</strong> had cooperated with SKTelecom Co., Ltd., which is a Korean giant telecom, andMagpie Advanced Supply Co., Ltd. for a trial of DigitalTerrestrial Television Broadcast (DTTB) under the 58-bandUHF system transmitted to mobile service users (DigitalVideo Broadcasting-Handheld: DVB-H) and fixed serviceusers (Digital Video Broadcasting-Terrestrial: DVB-T). Underthis cooperation, <strong>MCOT</strong> also had a chance of developing itsdigital television broadcasting technology. Moreover, <strong>MCOT</strong>and Saeng Thong Aram Communication Company Limitedcarried out the mobile TV testing project for the transmissionof pictures and sound to mobile phones via GPRS/3G systemby using the telecommunications interconnection network.The radio spectrum possessed by <strong>MCOT</strong> was also used forthe highest efficiency. <strong>MCOT</strong> also developed the digitaltelevision broadcasting technology by carrying out the test ofdigital picture and sound broadcasting techniques in the typeof DVB-H. <strong>MCOT</strong> also tested the digital picture and soundbroadcasting for the digital antennas or TV on mobile. Afterthat, this project would be evaluated to consider its businessprospect.Subsidiary and Businesses pursuant to the Joint Operation Agreement Subsidiary<strong>MCOT</strong> Public Company Limited established itssubsidiary, Panorama Worldwide Co., Ltd., to operate thebusiness relating to the production of general programs andtelevision documentary programs. This subsidiary wasincorporated as a limited company on 21 November 2003and <strong>MCOT</strong> Plc. held 49.0% of shares in it. Joint Operation Business<strong>MCOT</strong> Plc. has had the joint operation with severalprivate operators in accordance with the joint operationagreements. The income in form of joint operation revenueswas derived from 2 main business parts: 1. Joint operation with Bangkok EntertainmentCompany Limited (BEC) running Thai TV Channel 3, theallotted time for radio programs and radio advertisements atFM 105.5 MHz.2. Joint operation with True Visions Company(Limited) for a pay TV network service. A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d35

อุตส<strong>า</strong>หก<strong>ร</strong><strong>ร</strong>มแล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>แข่<strong>ง</strong>ขั<strong>น</strong><strong>ป</strong>ี 2551 มีก<strong>า</strong><strong>ร</strong>ใช้<strong>ง</strong>บโฆษณ<strong>า</strong>ผ่<strong>า</strong><strong>น</strong>สื่อต่<strong>า</strong><strong>ง</strong> ๆ มูลค่<strong>า</strong><strong>ร</strong>วม<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ม<strong>า</strong>ณ 8.9 หมื่<strong>น</strong>ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ท ต่<strong>ำ</strong>กว่<strong>า</strong><strong>ป</strong>ี 2550 <strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong> 2.7 เ<strong>ป</strong>็<strong>น</strong><strong>ป</strong>ีแ<strong>ร</strong>ก<strong>น</strong>ับ<strong>จ</strong><strong>า</strong>ก<strong>ป</strong>ี 2544 เ<strong>ป</strong>็<strong>น</strong>ต้<strong>น</strong>ม<strong>า</strong> ที่อุตส<strong>า</strong>หก<strong>ร</strong><strong>ร</strong>มโฆษณ<strong>า</strong>มีอัต<strong>ร</strong><strong>า</strong>ก<strong>า</strong><strong>ร</strong>เติบโตใ<strong>น</strong>ลักษณ<strong>ะ</strong>ที่ถดถอ<strong>ย</strong> ซึ่<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>ผล<strong>จ</strong><strong>า</strong>ก<strong>ป</strong>ั<strong>จ</strong><strong>จ</strong>ั<strong>ย</strong>ลบหล<strong>า</strong><strong>ย</strong>ด้<strong>า</strong><strong>น</strong> เช่<strong>น</strong> คว<strong>า</strong>มผั<strong>น</strong>ผว<strong>น</strong>ขอ<strong>ง</strong><strong>ร</strong><strong>า</strong>ค<strong>า</strong><strong>น</strong>้<strong>ำ</strong>มั<strong>น</strong> สภ<strong>า</strong>ว<strong>ะ</strong>เศ<strong>ร</strong>ษฐกิ<strong>จ</strong>โลก แล<strong>ะ</strong><strong>ป</strong>ัญห<strong>า</strong>ท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เมือ<strong>ง</strong> ที่ส่<strong>ง</strong>ผลก<strong>ร</strong><strong>ะ</strong>ทบต่อคว<strong>า</strong>มเชื่อมั่<strong>น</strong>ขอ<strong>ง</strong>ผู้บ<strong>ร</strong>ิโภคแล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>ตัดสิ<strong>น</strong>ใ<strong>จ</strong>ใช้<strong>ง</strong>บโฆษณ<strong>า</strong>ขอ<strong>ง</strong>สิ<strong>น</strong>ค้<strong>า</strong>กลุ่มต่<strong>า</strong><strong>ง</strong> ๆ อุตส<strong>า</strong>หก<strong>ร</strong><strong>ร</strong>มโฆษณ<strong>า</strong><strong>จ</strong>ึ<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>อุตส<strong>า</strong>หก<strong>ร</strong><strong>ร</strong>มอั<strong>น</strong>ดับแ<strong>ร</strong>ก ๆ ที่ได้<strong>ร</strong>ับผลก<strong>ร</strong><strong>ะ</strong>ทบโด<strong>ย</strong>ต<strong>ร</strong><strong>ง</strong>ใ<strong>น</strong>ช่ว<strong>ง</strong>ที่ภ<strong>า</strong>ว<strong>ะ</strong>เศ<strong>ร</strong>ษฐกิ<strong>จ</strong>ช<strong>ะ</strong>ลอตัว ซึ่<strong>ง</strong>ผู้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบก<strong>า</strong><strong>ร</strong>ได้<strong>ป</strong><strong>ร</strong>ับเ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong><strong>ง</strong>บโฆษณ<strong>า</strong>ให้คุ้มค่<strong>า</strong>ม<strong>า</strong>กที่สุด โด<strong>ย</strong>เฉพ<strong>า</strong><strong>ะ</strong>ใ<strong>น</strong>ช่ว<strong>ง</strong>ค<strong>ร</strong>ึ่<strong>ง</strong><strong>ป</strong>ีหลั<strong>ง</strong>ที่ก<strong>า</strong><strong>ร</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong><strong>ง</strong>บโฆษณ<strong>า</strong>ถดถอ<strong>ย</strong> กลุ่มที่ใช้<strong>ง</strong>บโฆษณ<strong>า</strong>ม<strong>า</strong>กที่สุด<strong>ย</strong>ั<strong>ง</strong>ค<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>กลุ่มสิ<strong>น</strong>ค้<strong>า</strong>อุ<strong>ป</strong>โภคบ<strong>ร</strong>ิโภค แล<strong>ะ</strong>บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong> เช่<strong>น</strong> ผลิตภัณฑ์ท<strong>ำ</strong>คว<strong>า</strong>มส<strong>ะ</strong>อ<strong>า</strong>ด ผลิตภัณฑ์ดูแลผิวแล<strong>ะ</strong>เส<strong>ร</strong>ิมคว<strong>า</strong>ม<strong>ง</strong><strong>า</strong>ม กลุ่มพลั<strong>ง</strong><strong>ง</strong><strong>า</strong><strong>น</strong>แล<strong>ะ</strong><strong>ร</strong>ถ<strong>ย</strong><strong>น</strong>ต์ ที่มีก<strong>า</strong><strong>ร</strong>ใช้<strong>ง</strong>บโฆษณ<strong>า</strong>เพิ่มขึ้<strong>น</strong> เพื่อ<strong>ร</strong>ักษ<strong>า</strong>ส่ว<strong>น</strong>แบ่<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ตล<strong>า</strong>ด สื่อโท<strong>ร</strong>ทัศ<strong>น</strong>์<strong>ย</strong>ั<strong>ง</strong>ค<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>สื่อที่มีส่ว<strong>น</strong>แบ่<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ตล<strong>า</strong>ดม<strong>า</strong>กที่สุดถึ<strong>ง</strong><strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong> 58 เ<strong>ป</strong>็<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong>กว่<strong>า</strong> 5.1 หมื่<strong>น</strong>ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ท ลดล<strong>ง</strong><strong>จ</strong><strong>า</strong>ก<strong>ป</strong>ี 2550 <strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong> 4 ส่ว<strong>น</strong>ห<strong>น</strong>ึ่<strong>ง</strong>ม<strong>า</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ที่มีก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong>ับเ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong><strong>ร</strong>ู<strong>ป</strong>แบบขอ<strong>ง</strong>สถ<strong>า</strong><strong>น</strong>ีโท<strong>ร</strong>ทัศ<strong>น</strong>์แห่<strong>ง</strong>ห<strong>น</strong>ึ่<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>สถ<strong>า</strong><strong>น</strong>ีโท<strong>ร</strong>ทัศ<strong>น</strong>์ส<strong>า</strong>ธ<strong>า</strong><strong>ร</strong>ณ<strong>ะ</strong>ไม่มีโฆษณ<strong>า</strong> <strong>จ</strong>ึ<strong>ง</strong>ท<strong>ำ</strong>ให้<strong>ง</strong>บโฆษณ<strong>า</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์บ<strong>า</strong><strong>ง</strong>ส่ว<strong>น</strong>ห<strong>า</strong><strong>ย</strong>ไ<strong>ป</strong><strong>จ</strong><strong>า</strong>กอุตส<strong>า</strong>หก<strong>ร</strong><strong>ร</strong>มโฆษณ<strong>า</strong> อีกทั้<strong>ง</strong>ใ<strong>น</strong>ช่ว<strong>ง</strong>ค<strong>ร</strong>ึ่<strong>ง</strong><strong>ป</strong>ีหลั<strong>ง</strong>ที่เศ<strong>ร</strong>ษฐกิ<strong>จ</strong>ใ<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศเ<strong>ร</strong>ิ่มได้<strong>ร</strong>ับผลก<strong>ร</strong><strong>ะ</strong>ทบ<strong>จ</strong><strong>า</strong>กภ<strong>า</strong>ว<strong>ะ</strong>เศ<strong>ร</strong>ษฐกิ<strong>จ</strong>โลก<strong>จ</strong>ึ<strong>ง</strong>เ<strong>ร</strong>ิ่มมีก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong>ับลดก<strong>า</strong><strong>ร</strong>ใช้เ<strong>ง</strong>ิ<strong>น</strong>โฆษณ<strong>า</strong>ขอ<strong>ง</strong>ภ<strong>า</strong>คเอกช<strong>น</strong>ล<strong>ง</strong>ส<strong>ำ</strong>ห<strong>ร</strong>ับสื่อวิท<strong>ย</strong>ุฯ มีมูลค่<strong>า</strong>ก<strong>า</strong><strong>ร</strong>โฆษณ<strong>า</strong>เพิ่มขึ้<strong>น</strong>เมื่อเที<strong>ย</strong>บกับ<strong>ป</strong>ีที่ผ่<strong>า</strong><strong>น</strong>ม<strong>า</strong> <strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong> 9 เ<strong>น</strong>ื่อ<strong>ง</strong><strong>จ</strong><strong>า</strong>กมี<strong>ร</strong><strong>า</strong>ค<strong>า</strong>โฆษณ<strong>า</strong>ไม่สู<strong>ง</strong>ม<strong>า</strong>ก<strong>น</strong>ัก ทิศท<strong>า</strong><strong>ง</strong>ขอ<strong>ง</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>โฆษณ<strong>า</strong>ใ<strong>น</strong><strong>ป</strong>ี 2552 ค<strong>า</strong>ดว่<strong>า</strong><strong>ง</strong>บโฆษณ<strong>า</strong><strong>จ</strong><strong>ะ</strong><strong>ป</strong><strong>ร</strong>ับตัวลดล<strong>ง</strong><strong>จ</strong><strong>า</strong>ก<strong>ป</strong>ี 2551 <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ม<strong>า</strong>ณ<strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong> 4-5 เ<strong>น</strong>ื่อ<strong>ง</strong><strong>จ</strong><strong>า</strong>กธุ<strong>ร</strong>กิ<strong>จ</strong>โฆษณ<strong>า</strong><strong>น</strong>่<strong>า</strong><strong>จ</strong><strong>ะ</strong>ได้<strong>ร</strong>ับผลก<strong>ร</strong><strong>ะ</strong>ทบที่ชัดเ<strong>จ</strong><strong>น</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ช<strong>ะ</strong>ลอตัวขอ<strong>ง</strong>ภ<strong>า</strong>ว<strong>ะ</strong>เศ<strong>ร</strong>ษฐกิ<strong>จ</strong>ทั้<strong>ง</strong>ใ<strong>น</strong>แล<strong>ะ</strong>ต่<strong>า</strong><strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศ ซึ่<strong>ง</strong><strong>จ</strong><strong>ะ</strong>ท<strong>ำ</strong>ให้มีก<strong>า</strong><strong>ร</strong>ลดก<strong>า</strong><strong>ร</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong><strong>ง</strong>บโฆษณ<strong>า</strong>ขอ<strong>ง</strong>ผู้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบก<strong>า</strong><strong>ร</strong>กลุ่มต่<strong>า</strong><strong>ง</strong> ๆ <strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบกับ<strong>ป</strong>ั<strong>จ</strong><strong>จ</strong>ั<strong>ย</strong>ลบ<strong>จ</strong><strong>า</strong>กคว<strong>า</strong>มตกต่<strong>ำ</strong>ขอ<strong>ง</strong>เศ<strong>ร</strong>ษฐกิ<strong>จ</strong>โลกอ<strong>า</strong><strong>จ</strong>ส่<strong>ง</strong>ผลให้ผู้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบก<strong>า</strong><strong>ร</strong>ที่เ<strong>ป</strong>็<strong>น</strong>บ<strong>ร</strong>ิษัทข้<strong>า</strong>มช<strong>า</strong>ติตัดลด<strong>ง</strong>บโฆษณ<strong>า</strong>ล<strong>ง</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ไ<strong>ร</strong>ก็ต<strong>า</strong>ม ใ<strong>น</strong>ภ<strong>า</strong>ว<strong>ะ</strong>ที่อ<strong>า</strong><strong>จ</strong><strong>จ</strong><strong>ะ</strong>มีก<strong>า</strong><strong>ร</strong>ช<strong>ะ</strong>ลอก<strong>า</strong><strong>ร</strong>ใช้<strong>ง</strong>บโฆษณ<strong>า</strong>แต่สื่อโท<strong>ร</strong>ทัศ<strong>น</strong>์<strong>ย</strong>ั<strong>ง</strong>ค<strong>ง</strong><strong>น</strong>่<strong>า</strong><strong>จ</strong><strong>ะ</strong>เ<strong>ป</strong>็<strong>น</strong>สื่อที่มีสัดส่ว<strong>น</strong>ขอ<strong>ง</strong>มูลค่<strong>า</strong>โฆษณ<strong>า</strong>สู<strong>ง</strong>ที่สุด แล<strong>ะ</strong>มีแ<strong>น</strong>วโ<strong>น</strong>้มที่<strong>จ</strong><strong>ะ</strong>มีก<strong>า</strong><strong>ร</strong>ข<strong>ย</strong><strong>า</strong><strong>ย</strong>ตัวเพิ่มสู<strong>ง</strong>ขึ้<strong>น</strong>กว่<strong>า</strong>สื่อโฆษณ<strong>า</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เภทอื่<strong>น</strong> เ<strong>น</strong>ื่อ<strong>ง</strong><strong>จ</strong><strong>า</strong>กภ<strong>า</strong>ว<strong>ะ</strong>เศ<strong>ร</strong>ษฐกิ<strong>จ</strong>ที่<strong>จ</strong><strong>ะ</strong>ส่<strong>ง</strong>ผลให้พฤติก<strong>ร</strong><strong>ร</strong>มขอ<strong>ง</strong>ผู้บ<strong>ร</strong>ิโภคเ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>แ<strong>ป</strong>ล<strong>ง</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ใช้เวล<strong>า</strong><strong>น</strong>อกบ้<strong>า</strong><strong>น</strong>ม<strong>า</strong>เ<strong>ป</strong>็<strong>น</strong>ใช้เวล<strong>า</strong>อ<strong>ย</strong>ู่ใ<strong>น</strong>บ้<strong>า</strong><strong>น</strong>ม<strong>า</strong>กขึ้<strong>น</strong> ดั<strong>ง</strong><strong>น</strong>ั้<strong>น</strong> สื่อโท<strong>ร</strong>ทัศ<strong>น</strong>์<strong>จ</strong>ึ<strong>ง</strong><strong>จ</strong>ัดเ<strong>ป</strong>็<strong>น</strong>สื่อที่มี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>สิทธิภ<strong>า</strong>พใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>เข้<strong>า</strong>ถึ<strong>ง</strong>ผู้บ<strong>ร</strong>ิโภคได้อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ทั่วถึ<strong>ง</strong>ทุกกลุ่มเ<strong>ป</strong>้<strong>า</strong>หม<strong>า</strong><strong>ย</strong> ใ<strong>น</strong>ขณ<strong>ะ</strong>ที่สื่ออื่<strong>น</strong> ๆ โด<strong>ย</strong>เฉพ<strong>า</strong><strong>ะ</strong>สื่อกล<strong>า</strong><strong>ง</strong>แ<strong>จ</strong>้<strong>ง</strong><strong>น</strong>่<strong>า</strong><strong>จ</strong><strong>ะ</strong>ได้<strong>ร</strong>ับผลก<strong>ร</strong><strong>ะ</strong>ทบม<strong>า</strong>กที่สุด 36 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

Industry Overview and CompetitionIn <strong>2008</strong>, the advertisement budget has been spentthrough various mass media totaling Baht 89 billion,2.7% slightly lower from 2007. From Year 2001, this isthe first year that the growth of advertisement industrywas shrinking resulted by several negative factors such as high fluctuations of oil prices, global economiccrisis, and political unrest, which directly affected the consumers’ confidence and decision on spending the advertisement budgets for various products.The advertisement industry is one of first industriesdirectly affected during the economic recession. Duringthe downturn, general entrepreneurs usually change theirbehavior of budget spending, that is, every spendingactivity must be cost-effective as much as possible.During the second half of <strong>2008</strong>, the advertisementbudgets were sharply regressive, but the businessgroups spending the highest portion of advertisementbudget remained the clusters of commodity and servicessuch as skin care and beauty products, energy andautomobiles, which spent higher advertisement budgetsto keep their market share.The television media continued obtaining the mostportion of market share at 58% or it equaled to Baht 51 billion, which was 4% lower than that of 2007. Thisreducing amount partially came from turning a Thaitelevision station to be a public television station withoutany advertising spots. This event cut some televisionadvertisements from the advertisement industry.Moreover, at the second half of <strong>2008</strong>, Thailand’seconomy got the first impact from the global economiccondition; so the advertisement budgets spend by the private sector have been reducing. However,for the radio media, the advertisement amount was 9%higher if compared to the previous year because the radio advertising prices were comparative low. For the trend of advertisement business in 2009, it is expected that the advertisement budget would beless than that of <strong>2008</strong> around 4-5% when this businessmay be definitely affected by both domestic andinternational economic slowdown. Consequently, manygroups of entrepreneurs have reduced advertisementexpenditures. In the meantime, many negative factorscaused by the global economic recession may forcemany multi-national entrepreneurs to cut theiradvertisement budgets. However, despite feweradvertisement budgets, the television media is likely toshare the highest advertisement budgets, and it is likelythat it earns better growth than other advertising mediabecause the economic condition has forced consumersto stay at home even more. Thus, the television mediabecomes an efficient media approaching all groups of consumers universally while other media, especiallyoutdoor media, may be greatly affected. A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d37

<strong>ป</strong>ั<strong>จ</strong><strong>จ</strong>ั<strong>ย</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>บม<strong>จ</strong>.อสมท ต<strong>ร</strong><strong>ะ</strong>ห<strong>น</strong>ักถึ<strong>ง</strong>คว<strong>า</strong>มส<strong>ำ</strong>คัญขอ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong> ซึ่<strong>ง</strong>ถือเ<strong>ป</strong>็<strong>น</strong>กลไกส<strong>ำ</strong>คัญแล<strong>ะ</strong>เ<strong>ป</strong>็<strong>น</strong>เค<strong>ร</strong>ื่อ<strong>ง</strong>มือใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ที่<strong>จ</strong><strong>ะ</strong>ท<strong>ำ</strong>ให้อ<strong>ง</strong>ค์ก<strong>ร</strong>บ<strong>ร</strong><strong>ร</strong>ลุวัตถุ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ส<strong>ง</strong>ค์แล<strong>ะ</strong>เ<strong>ป</strong>้<strong>า</strong>หม<strong>า</strong><strong>ย</strong>ที่ได้ก<strong>ำ</strong>ห<strong>น</strong>ดไว้ ช่ว<strong>ย</strong>ลดคว<strong>า</strong>มสูญเสี<strong>ย</strong>แล<strong>ะ</strong>เพิ่มศัก<strong>ย</strong>ภ<strong>า</strong>พใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>แข่<strong>ง</strong>ขั<strong>น</strong> อีกทั้<strong>ง</strong><strong>ย</strong>ั<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>อ<strong>ง</strong>ค์<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบที่ส<strong>ำ</strong>คัญขอ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>กับดูแลกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ที่ดี (Good Governance) ดั<strong>ง</strong><strong>น</strong>ั้<strong>น</strong> <strong>จ</strong>ึ<strong>ง</strong>ได้<strong>จ</strong>ัดให้มีก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong><strong>ร</strong><strong>ะ</strong>บบขึ้<strong>น</strong> แล<strong>ะ</strong>พัฒ<strong>น</strong><strong>า</strong><strong>ร</strong><strong>ะ</strong>บบดั<strong>ง</strong>กล่<strong>า</strong>วอ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ต่อเ<strong>น</strong>ื่อ<strong>ง</strong> โด<strong>ย</strong>ได้มีก<strong>า</strong><strong>ร</strong>แต่<strong>ง</strong>ตั้<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong> เพื่อพิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong>ดับ<strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong> <strong>จ</strong>ัดตั้<strong>ง</strong>ฝ่<strong>า</strong><strong>ย</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong> เพื่อท<strong>ำ</strong>ห<strong>น</strong>้<strong>า</strong>ที่ดูแลก<strong>ร</strong><strong>ะ</strong>บว<strong>น</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong>โด<strong>ย</strong><strong>ร</strong>วม แล<strong>ะ</strong><strong>ป</strong>ฏิบัติห<strong>น</strong>้<strong>า</strong>ที่<strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong>วั<strong>น</strong>แท<strong>น</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong> <strong>ร</strong>วมทั้<strong>ง</strong>ได้แต่<strong>ง</strong>ตั้<strong>ง</strong> Risk Coordinator ซึ่<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>ตัวแท<strong>น</strong>ขอ<strong>ง</strong>แต่ล<strong>ะ</strong>ห<strong>น</strong>่ว<strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ขึ้<strong>น</strong> เพื่อท<strong>ำ</strong>ห<strong>น</strong>้<strong>า</strong>ที่ติดต<strong>า</strong>ม <strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>ผล แล<strong>ะ</strong><strong>จ</strong>ัดท<strong>ำ</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong>ดับขอ<strong>ง</strong>ห<strong>น</strong>่ว<strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong> ขณ<strong>ะ</strong>เดี<strong>ย</strong>วกั<strong>น</strong> บม<strong>จ</strong>.อสมท <strong>ย</strong>ั<strong>ง</strong>ได้มีก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ด<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เด็<strong>น</strong>ใ<strong>น</strong>เ<strong>ร</strong>ื่อ<strong>ง</strong>ขอ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ไว้ใ<strong>น</strong> Job Description ขอ<strong>ง</strong>ทุกห<strong>น</strong>่ว<strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong> เพื่อให้พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>ทุกค<strong>น</strong>ใ<strong>น</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong>ต<strong>ร</strong><strong>ะ</strong>ห<strong>น</strong>ักแล<strong>ะ</strong>ให้คว<strong>า</strong>มส<strong>ำ</strong>คัญใ<strong>น</strong>เ<strong>ร</strong>ื่อ<strong>ง</strong>ดั<strong>ง</strong>กล่<strong>า</strong>ว โด<strong>ย</strong>ถือเ<strong>ป</strong>็<strong>น</strong>ห<strong>น</strong>้<strong>า</strong>ที่แล<strong>ะ</strong>คว<strong>า</strong>ม<strong>ร</strong>ับผิดชอบขอ<strong>ง</strong>ทุกห<strong>น</strong>่ว<strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>ควบคุมคว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ให้อ<strong>ย</strong>ู่ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong>ดับที่<strong>ย</strong>อม<strong>ร</strong>ับได้ <strong>น</strong>อก<strong>จ</strong><strong>า</strong>ก<strong>น</strong>ี้ <strong>ย</strong>ั<strong>ง</strong>ได้มีก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดท<strong>ำ</strong>คู่มือก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong> แล<strong>ะ</strong>แผ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>เพื่อเ<strong>ป</strong>็<strong>น</strong>แ<strong>น</strong>วท<strong>า</strong><strong>ง</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> <strong>ร</strong>วมทั้<strong>ง</strong>มีก<strong>า</strong><strong>ร</strong>ติดต<strong>า</strong>ม <strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>ผลทบทว<strong>น</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ให้สอดคล้อ<strong>ง</strong>กับสถ<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ณ์แวดล้อมทั้<strong>ง</strong>ภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>แล<strong>ะ</strong>ภ<strong>า</strong><strong>ย</strong><strong>น</strong>อกที่เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>แ<strong>ป</strong>ล<strong>ง</strong>ไ<strong>ป</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>สม่<strong>ำ</strong>เสมอ ทั้<strong>ง</strong><strong>น</strong>ี้ บม<strong>จ</strong>.อสมท ได้มีก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ด<strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ไว้อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ชัดเ<strong>จ</strong><strong>น</strong> ดั<strong>ง</strong><strong>น</strong>ี้ “บม<strong>จ</strong>.อสมท <strong>จ</strong><strong>ะ</strong><strong>น</strong><strong>ำ</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ม<strong>า</strong>ใช้เ<strong>ป</strong>็<strong>น</strong>เค<strong>ร</strong>ื่อ<strong>ง</strong>มือใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ผลิต แพ<strong>ร</strong>่ภ<strong>า</strong>พ แล<strong>ะ</strong>ก<strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>า</strong><strong>ย</strong>เสี<strong>ย</strong><strong>ง</strong>ให้มี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>สิทธิภ<strong>า</strong>พสู<strong>ง</strong>สุดต<strong>า</strong>มม<strong>า</strong>ต<strong>ร</strong>ฐ<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ออกอ<strong>า</strong>ก<strong>า</strong>ศใ<strong>น</strong><strong>ร</strong><strong>ะ</strong>ดับส<strong>า</strong>กล <strong>ร</strong>วมทั้<strong>ง</strong><strong>จ</strong><strong>ะ</strong>พัฒ<strong>น</strong><strong>า</strong><strong>ร</strong><strong>ะ</strong>บบก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ให้มี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>สิทธิภ<strong>า</strong>พ ส่<strong>ง</strong>เส<strong>ร</strong>ิมแล<strong>ะ</strong>พัฒ<strong>น</strong><strong>า</strong>พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>ให้มีคว<strong>า</strong>ม<strong>ร</strong>ู้ คว<strong>า</strong>มเข้<strong>า</strong>ใ<strong>จ</strong> แล<strong>ะ</strong>มีส่ว<strong>น</strong><strong>ร</strong>่วมใ<strong>น</strong>ก<strong>ร</strong><strong>ะ</strong>บว<strong>น</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong> เพื่อให้อ<strong>ง</strong>ค์ก<strong>ร</strong>มีคว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>อ<strong>ย</strong>ู่ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong>ดับที่<strong>ย</strong>อม<strong>ร</strong>ับได้ <strong>ร</strong>วมถึ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong>้อ<strong>ง</strong>กั<strong>น</strong>มิให้สูญเสี<strong>ย</strong>โอก<strong>า</strong>สที่พึ<strong>ง</strong>ได้ ซึ่<strong>ง</strong><strong>จ</strong><strong>ะ</strong>ส่<strong>ง</strong>ผลให้ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ขอ<strong>ง</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong>บ<strong>ร</strong><strong>ร</strong>ลุวัตถุ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ส<strong>ง</strong>ค์อั<strong>น</strong><strong>จ</strong><strong>ะ</strong><strong>น</strong><strong>ำ</strong>ไ<strong>ป</strong>สู่ก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>กับดูแลกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ที่ดี แล<strong>ะ</strong>เ<strong>ป</strong>็<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>มูลค่<strong>า</strong>เพิ่มให้แก่อ<strong>ง</strong>ค์ก<strong>ร</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong><strong>ย</strong>ั่<strong>ง</strong><strong>ย</strong>ื<strong>น</strong>”ส<strong>ำ</strong>ห<strong>ร</strong>ับ<strong>ป</strong>ี 2551 บม<strong>จ</strong>.อสมท ได้ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ต<strong>า</strong>มก<strong>ร</strong><strong>ะ</strong>บว<strong>น</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ด้ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>ะ</strong>ดมสมอ<strong>ง</strong> ทั้<strong>ง</strong>ใ<strong>น</strong>แ<strong>น</strong>วท<strong>า</strong><strong>ง</strong><strong>จ</strong><strong>า</strong>กบ<strong>น</strong>ล<strong>ง</strong>ล่<strong>า</strong><strong>ง</strong> (Top down) โด<strong>ย</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>แล<strong>ะ</strong>ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>ะ</strong>ดับสู<strong>ง</strong> แล<strong>ะ</strong><strong>จ</strong><strong>า</strong>กล่<strong>า</strong><strong>ง</strong>ขึ้<strong>น</strong>บ<strong>น</strong>ห<strong>ร</strong>ือ<strong>จ</strong><strong>า</strong>ก<strong>ร</strong><strong>ะ</strong>ดับ<strong>ป</strong>ฏิบัติ (Bottom up) เพื่อ<strong>ร</strong><strong>ะ</strong>บุคว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ที่อ<strong>า</strong><strong>จ</strong>เกิดขึ้<strong>น</strong>ต<strong>า</strong>มสภ<strong>า</strong>ว<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>ณ์แวดล้อมที่ค<strong>า</strong>ดว่<strong>า</strong><strong>จ</strong><strong>ะ</strong>เกิดขึ้<strong>น</strong>ใ<strong>น</strong><strong>ป</strong>ี 2551 ทั้<strong>ง</strong>ที่ม<strong>า</strong><strong>จ</strong><strong>า</strong>ก<strong>ป</strong>ั<strong>จ</strong><strong>จ</strong>ั<strong>ย</strong>ภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>แล<strong>ะ</strong><strong>ป</strong>ั<strong>จ</strong><strong>จ</strong>ั<strong>ย</strong>ภ<strong>า</strong><strong>ย</strong><strong>น</strong>อก แล<strong>ะ</strong>ท<strong>ำ</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong><strong>ร</strong><strong>ะ</strong>ดับคว<strong>า</strong>ม<strong>ร</strong>ุ<strong>น</strong>แ<strong>ร</strong><strong>ง</strong>ขอ<strong>ง</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong> พ<strong>ร</strong>้อมทั้<strong>ง</strong><strong>จ</strong>ัดท<strong>ำ</strong>แผ<strong>น</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong><strong>ร</strong><strong>ะ</strong>ดับอ<strong>ง</strong>ค์ก<strong>ร</strong><strong>ป</strong>ี 2551 ที่มีก<strong>า</strong><strong>ร</strong>บู<strong>ร</strong>ณ<strong>า</strong>ก<strong>า</strong><strong>ร</strong>เชื่อมโ<strong>ย</strong><strong>ง</strong>กับวิสั<strong>ย</strong>ทัศ<strong>น</strong>์ พั<strong>น</strong>ธกิ<strong>จ</strong> แล<strong>ะ</strong><strong>ย</strong>ุทธศ<strong>า</strong>สต<strong>ร</strong>์ขอ<strong>ง</strong> บม<strong>จ</strong>.อสมท เพื่อตอบส<strong>น</strong>อ<strong>ง</strong>ต่อ<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ที่มี<strong>ร</strong><strong>ะ</strong>ดับคว<strong>า</strong>ม<strong>ร</strong>ุ<strong>น</strong>แ<strong>ร</strong><strong>ง</strong>สู<strong>ง</strong> <strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 6คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong> โด<strong>ย</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ล<strong>ะ</strong>เอี<strong>ย</strong>ดขอ<strong>ง</strong>แต่ล<strong>ะ</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ดั<strong>ง</strong>กล่<strong>า</strong>วแบ่<strong>ง</strong>ต<strong>า</strong>ม<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เภทขอ<strong>ง</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong> ส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถส<strong>ร</strong>ุ<strong>ป</strong>ได้ดั<strong>ง</strong><strong>น</strong>ี้ 1. คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ด้<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong> (Financial Risk) <strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 1 คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong> ได้แก่1.1 คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong><strong>จ</strong><strong>า</strong>กผล<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบก<strong>า</strong><strong>ร</strong>อ<strong>า</strong><strong>จ</strong>ไม่เ<strong>ป</strong>็<strong>น</strong>ไ<strong>ป</strong>ต<strong>า</strong>มเ<strong>ป</strong>้<strong>า</strong>หม<strong>า</strong><strong>ย</strong> <strong>จ</strong><strong>า</strong>กสถ<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ณ์<strong>ป</strong>ั<strong>จ</strong><strong>จ</strong>ุบั<strong>น</strong>แล<strong>ะ</strong>แ<strong>น</strong>วโ<strong>น</strong>้มใ<strong>น</strong>อ<strong>น</strong><strong>า</strong>คตที่ผู้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบก<strong>า</strong><strong>ร</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>สื่อ<strong>ย</strong>ั<strong>ง</strong>ค<strong>ง</strong>ต้อ<strong>ง</strong>เผชิญกับหล<strong>า</strong>กหล<strong>า</strong><strong>ย</strong><strong>ป</strong>ั<strong>จ</strong><strong>จ</strong>ั<strong>ย</strong>แวดล้อม ซึ่<strong>ง</strong>อ<strong>า</strong><strong>จ</strong>ส่<strong>ง</strong>ผลก<strong>ร</strong><strong>ะ</strong>ทบ<strong>ร</strong>ุ<strong>น</strong>แ<strong>ร</strong><strong>ง</strong>ต่อก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>แล<strong>ะ</strong>ผล<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบก<strong>า</strong><strong>ร</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท ทั้<strong>ง</strong>ที่เ<strong>ป</strong>็<strong>น</strong><strong>ป</strong>ั<strong>จ</strong><strong>จ</strong>ั<strong>ย</strong>ภ<strong>า</strong><strong>ย</strong><strong>น</strong>อกแล<strong>ะ</strong><strong>ป</strong>ั<strong>จ</strong><strong>จ</strong>ั<strong>ย</strong>ภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong> อ<strong>า</strong>ทิ <strong>ป</strong>ัญห<strong>า</strong>วิกฤตเศ<strong>ร</strong>ษฐกิ<strong>จ</strong>สห<strong>ร</strong>ัฐฯ ซึ่<strong>ง</strong>แผ่ข<strong>ย</strong><strong>า</strong><strong>ย</strong>ผลก<strong>ร</strong><strong>ะ</strong>ทบเ<strong>ป</strong>็<strong>น</strong>ว<strong>ง</strong>กว้<strong>า</strong><strong>ง</strong>ทั่วโลก ภ<strong>า</strong>ว<strong>ะ</strong>เศ<strong>ร</strong>ษฐกิ<strong>จ</strong>ใ<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศเอ<strong>ง</strong>ที่ต้อ<strong>ง</strong>เผชิญกับ<strong>ป</strong>ั<strong>จ</strong><strong>จ</strong>ั<strong>ย</strong>ลบ ทั้<strong>ง</strong><strong>จ</strong><strong>า</strong>ก<strong>ป</strong>ัญห<strong>า</strong>คว<strong>า</strong>มไม่แ<strong>น</strong>่<strong>น</strong>อ<strong>น</strong>ท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เมือ<strong>ง</strong>ที่มีผลต่อคว<strong>า</strong>มเชื่อมั่<strong>น</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิโภค ซึ่<strong>ง</strong>ส่<strong>ง</strong>ผลก<strong>ร</strong><strong>ะ</strong>ทบให้เกิดก<strong>า</strong><strong>ร</strong>ช<strong>ะ</strong>ลอก<strong>า</strong><strong>ร</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong><strong>ง</strong>บโฆษณ<strong>า</strong>ขอ<strong>ง</strong>ภ<strong>า</strong>คเอกช<strong>น</strong> ภ<strong>า</strong>ว<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>แข่<strong>ง</strong>ขั<strong>น</strong>ขอ<strong>ง</strong>ผู้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบธุ<strong>ร</strong>กิ<strong>จ</strong>สื่อที่<strong>ร</strong>ุ<strong>น</strong>แ<strong>ร</strong><strong>ง</strong> ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>แ<strong>ป</strong>ล<strong>ง</strong>พฤติก<strong>ร</strong><strong>ร</strong>มขอ<strong>ง</strong>ผู้บ<strong>ร</strong>ิโภค ตลอด<strong>จ</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>แ<strong>ป</strong>ล<strong>ง</strong>ท<strong>า</strong><strong>ง</strong>ด้<strong>า</strong><strong>น</strong>กฎหม<strong>า</strong><strong>ย</strong> ทั้<strong>ง</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ก<strong>า</strong>ศใช้ พ.<strong>ร</strong>.บ. <strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ก<strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>า</strong><strong>ย</strong>เสี<strong>ย</strong><strong>ง</strong>แล<strong>ะ</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์ แล<strong>ะ</strong>ใ<strong>น</strong>ส่ว<strong>น</strong>ขอ<strong>ง</strong><strong>ร</strong>่<strong>า</strong><strong>ง</strong> พ.<strong>ร</strong>.บ. อ<strong>ง</strong>ค์ก<strong>ร</strong><strong>จ</strong>ัดส<strong>ร</strong><strong>ร</strong>คลื่<strong>น</strong>คว<strong>า</strong>มถี่ฯ ซึ่<strong>ง</strong>ล้ว<strong>น</strong>แล้วแต่อ<strong>า</strong><strong>จ</strong>ส่<strong>ง</strong>ผลก<strong>ร</strong><strong>ะ</strong>ทบต่อก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong><strong>ร</strong>ลุเ<strong>ป</strong>้<strong>า</strong>หม<strong>า</strong><strong>ย</strong>ด้<strong>า</strong><strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ขอ<strong>ง</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong>ได้ ดั<strong>ง</strong><strong>น</strong>ั้<strong>น</strong> เพื่อให้ บม<strong>จ</strong>.อสมท มีก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>แล<strong>ะ</strong>ผล<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>็<strong>น</strong>ไ<strong>ป</strong>ต<strong>า</strong>มเ<strong>ป</strong>้<strong>า</strong>หม<strong>า</strong><strong>ย</strong>ที่ก<strong>ำ</strong>ห<strong>น</strong>ดไว้ <strong>จ</strong>ึ<strong>ง</strong>ได้มีก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดม<strong>า</strong>ต<strong>ร</strong>ก<strong>า</strong><strong>ร</strong>/แผ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>/กิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>ม เพื่อที่<strong>จ</strong><strong>ะ</strong>ลดคว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ห<strong>ร</strong>ือผลก<strong>ร</strong><strong>ะ</strong>ทบดั<strong>ง</strong>กล่<strong>า</strong>วที่<strong>จ</strong><strong>ะ</strong>เกิดขึ้<strong>น</strong> ทั้<strong>ง</strong>ใ<strong>น</strong>ส่ว<strong>น</strong>ขอ<strong>ง</strong>เ<strong>น</strong>ื้อห<strong>า</strong>ส<strong>า</strong><strong>ร</strong><strong>ะ</strong>(Content) ค<strong>ร</strong>อบคลุมก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดห<strong>า</strong>แล<strong>ะ</strong>ผลิต<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ที่มีคุณภ<strong>า</strong>พทั้<strong>ง</strong>ใ<strong>น</strong>แล<strong>ะ</strong>ต่<strong>า</strong><strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศ ก<strong>า</strong><strong>ร</strong>วิ<strong>จ</strong>ั<strong>ย</strong> วิเค<strong>ร</strong><strong>า</strong><strong>ะ</strong>ห์<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> ผู้ชม ผู้ฟั<strong>ง</strong>แล<strong>ะ</strong>คู่แข่<strong>ง</strong> แล<strong>ะ</strong>ใ<strong>น</strong>ส่ว<strong>น</strong>ขอ<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>สิทธิภ<strong>า</strong>พก<strong>า</strong><strong>ร</strong>ข<strong>า</strong><strong>ย</strong> ด้ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>พัฒ<strong>น</strong><strong>า</strong>ก<strong>า</strong><strong>ร</strong>ตล<strong>า</strong>ดแล<strong>ะ</strong>กล<strong>ย</strong>ุทธ์ก<strong>า</strong><strong>ร</strong>ข<strong>า</strong><strong>ย</strong> ก<strong>า</strong><strong>ร</strong> Synergy สื่อต่<strong>า</strong><strong>ง</strong>ๆที่ บม<strong>จ</strong>.อสมท มีอ<strong>ย</strong>ู่เข้<strong>า</strong>ด้ว<strong>ย</strong>กั<strong>น</strong> ก<strong>า</strong><strong>ร</strong><strong>ร</strong>ุกเข้<strong>า</strong>สู่ตล<strong>า</strong>ดใหม่เพิ่มขึ้<strong>น</strong><strong>ร</strong>วมทั้<strong>ง</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong>ับอ<strong>ง</strong>ค์ก<strong>ร</strong>ให้มีคว<strong>า</strong>มคล่อ<strong>ง</strong>ตัวใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>38 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

Risk Factors<strong>MCOT</strong> Plc. has recognized the dominant role of riskmanagement as an important management mechanismenabling the organization to attain its establishedobjectives and goals, to reduce potential loss, and toboost the competitiveness. Risk management is also anessential component of good governance. By the abovereasons, <strong>MCOT</strong> Plc. established a systematic riskmanagement, which has been improved continuously. TheRisk Management Committee was officially established todevise the risk management policy, to monitor the entirerisk management process in the organization, and toappoint the Risk Coordinators as representatives in eachdepartment, who are in charge of monitoring, assessingand preparing risk <strong>report</strong>s at the department level. In the meantime, risk management is a compulsoryissue inserted in the job description of every departmentto ensure that all officers recognize and value as such. It shall be deemed a duty and responsibility of everydepartment to manage and control risks at the acceptablelevel. The Risk Management Handbook and riskmanagement plans were prepared as the operatingguidelines. Potential risks have been regularly monitoredand assessed to correspond to internal and externalchanging circumstances. The risk management policy is explicitly placed by<strong>MCOT</strong> Plc. according to the following statement, “<strong>MCOT</strong>Plc. shall apply the risk management to be a tool ofmanaging its broadcasting business to enhance thehighest efficiency of international broadcasting standards.In addition, this risk management system shall be furtherdeveloped; meanwhile all employees are educated tohave good understanding about this matter and to beinvolved in the risk management process so that theorganizational risks are acceptable. Risk managementshall also prevent the loss of potential opportunities, whichmakes the organization’s operations attain its objectivesthat finally trigger the good governance, and add thesustainable value for the organization.In <strong>2008</strong>, <strong>MCOT</strong> Plc. has followed the riskmanagement process by having top-down brainstormsamong the Risk Management Committee and seniorexecutives of <strong>MCOT</strong> Plc., and bottom-up brainstormsamong operating officers in order to identify potential risksubject to possible circumstances in <strong>2008</strong> deriving frominternal and external factors, and to assess the extent ofrisks. The Organizational Risk Management Plan for Year<strong>2008</strong> was also prepared to integrate with vision, mission,and strategy of <strong>MCOT</strong> Plc., and to respond to 6 high-risktransactions. The details of each risk, management ofsuch and types of risk were summarized below: 1. Financial Risk - There was only one risk: 1.1 Operating results might not meet the projection. Based on the current situation and future trend,media entrepreneurs confronted various factors, bothinternal and external factors, possibly give severe effect tothe operations and operating results of <strong>MCOT</strong> Plc., e.g.economic crisis in the United States causing wide impactacross the world, local economic condition as affected bythe political unrest that directly resulted to theconsumption confidence, which caused loweradvertisement spending by the private sector, harshcompetition among media entrepreneurs, rapid changesof consumer behavior, changes on laws, enactment of theBroadcasting Act, and the draft Act on the Organizationsto Assign Radio Frequency Spectrum and to Regulate theBroadcasting and Telecommunications Services that allmight take effect to <strong>MCOT</strong>’s attainment of expectedrevenues.To enable <strong>MCOT</strong> Plc. to attain the expectedoperations and operating results, certain essentialmeasures/ working plans/ activities were set up to reducesuch potential risks and impact. To elaborate, mediacontent broadcast by <strong>MCOT</strong> Plc. covered the qualityprogram supplies and production, either local orinternational, the researches and analysis of broadcastingprograms, audience, listeners, and business competitors.For the efficiency in program selling, the marketing andsales strategies have been continuously developed whilevarious media under <strong>MCOT</strong>’s management wereA n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d39

ม<strong>า</strong>กขึ้<strong>น</strong> เส<strong>ร</strong>ิมบุคล<strong>า</strong>ก<strong>ร</strong>มืออ<strong>า</strong>ชีพ ตลอด<strong>จ</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ข<strong>ย</strong><strong>า</strong><strong>ย</strong><strong>ร</strong>ู<strong>ป</strong>แบบธุ<strong>ร</strong>กิ<strong>จ</strong> ก<strong>า</strong><strong>ร</strong>พัฒ<strong>น</strong><strong>า</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>ใหม่ๆ ให้เกิดขึ้<strong>น</strong>ได้ แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>ให้ค<strong>ร</strong>บว<strong>ง</strong><strong>จ</strong><strong>ร</strong>เพื่อเพิ่มมูลค่<strong>า</strong>สื่อ ซึ่<strong>ง</strong><strong>จ</strong><strong>ะ</strong>ส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถช่ว<strong>ย</strong>เส<strong>ร</strong>ิมส<strong>ร</strong>้<strong>า</strong><strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>สิทธิภ<strong>า</strong>พท<strong>า</strong><strong>ง</strong>ด้<strong>า</strong><strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ให้เพิ่มสู<strong>ง</strong>ขึ้<strong>น</strong>ขณ<strong>ะ</strong>เดี<strong>ย</strong>วกั<strong>น</strong> บม<strong>จ</strong>.อสมท <strong>ย</strong>ั<strong>ง</strong>ค<strong>ง</strong>ให้คว<strong>า</strong>มส<strong>ำ</strong>คัญกับก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong>ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ด้ว<strong>ย</strong>เช่<strong>น</strong>กั<strong>น</strong> โด<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ที่ก<strong>ร</strong><strong>ะ</strong>ท<strong>ร</strong>ว<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>คลั<strong>ง</strong>ได้ก<strong>ำ</strong>ห<strong>น</strong>ดให้มีก<strong>า</strong><strong>ร</strong><strong>น</strong><strong>ำ</strong>เอ<strong>า</strong><strong>ร</strong><strong>ะ</strong>บบบ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong>เพื่อส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>มูลค่<strong>า</strong>เชิ<strong>ง</strong>เศ<strong>ร</strong>ษฐศ<strong>า</strong>สต<strong>ร</strong>์ (Economic Value Management :EVM) ม<strong>า</strong>ใช้เ<strong>ป</strong>็<strong>น</strong>แ<strong>น</strong>วท<strong>า</strong><strong>ง</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong>ภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong> โด<strong>ย</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดศู<strong>น</strong><strong>ย</strong>์ EVM <strong>จ</strong><strong>ะ</strong>ต้อ<strong>ง</strong>มีก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดส<strong>ร</strong><strong>ร</strong>ต้<strong>น</strong>ทุ<strong>น</strong><strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>ห<strong>น</strong>่ว<strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ด้ว<strong>ย</strong>กั<strong>น</strong> ซึ่<strong>ง</strong>ช่ว<strong>ย</strong>ส<strong>ะ</strong>ท้อ<strong>น</strong>ให้เห็<strong>น</strong>ได้ถึ<strong>ง</strong>ต้<strong>น</strong>ทุ<strong>น</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ที่แท้<strong>จ</strong><strong>ร</strong>ิ<strong>ง</strong>ขอ<strong>ง</strong>แต่ล<strong>ะ</strong>ห<strong>น</strong>่ว<strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong><strong>น</strong>ั้<strong>น</strong> <strong>น</strong>ับเ<strong>ป</strong>็<strong>น</strong>อีกเค<strong>ร</strong>ื่อ<strong>ง</strong>มือห<strong>น</strong>ึ่<strong>ง</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ช่ว<strong>ย</strong>เพิ่ม<strong>ป</strong><strong>ร</strong><strong>ะ</strong>สิทธิภ<strong>า</strong>พใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>ต้<strong>น</strong>ทุ<strong>น</strong> แล<strong>ะ</strong>เส<strong>ร</strong>ิมส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>ขีดคว<strong>า</strong>มส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>แข่<strong>ง</strong>ขั<strong>น</strong> ซึ่<strong>ง</strong><strong>จ</strong><strong>ะ</strong>เ<strong>ป</strong>็<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>มูลค่<strong>า</strong>ขอ<strong>ง</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong>ให้สู<strong>ง</strong>ขึ้<strong>น</strong> 2. คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ด้<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> (Operation Risk) <strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบด้ว<strong>ย</strong> 3 คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong> ได้แก่2.1 คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>ท<strong>ร</strong>ัพ<strong>ย</strong><strong>า</strong>ก<strong>ร</strong>ม<strong>น</strong>ุษ<strong>ย</strong>์ที่<strong>ย</strong>ั<strong>ง</strong>ไม่ส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถ<strong>ร</strong>อ<strong>ง</strong><strong>ร</strong>ับก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>แ<strong>ป</strong>ล<strong>ง</strong>ได้ทั<strong>น</strong>ก<strong>า</strong>ล ท่<strong>า</strong>มกล<strong>า</strong><strong>ง</strong>ภ<strong>า</strong>ว<strong>ะ</strong>แวดล้อมที่<strong>จ</strong><strong>ะ</strong>เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>แ<strong>ป</strong>ล<strong>ง</strong>ไ<strong>ป</strong>ใ<strong>น</strong>อ<strong>น</strong><strong>า</strong>คต โด<strong>ย</strong>เฉพ<strong>า</strong><strong>ะ</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong><strong>ย</strong>ิ่<strong>ง</strong>ใ<strong>น</strong>ด้<strong>า</strong><strong>น</strong>เทคโ<strong>น</strong>โล<strong>ย</strong>ีแล<strong>ะ</strong>ด้<strong>า</strong><strong>น</strong>กฎหม<strong>า</strong><strong>ย</strong> ห<strong>า</strong>ก<strong>ร</strong><strong>ะ</strong>บบใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>พัฒ<strong>น</strong><strong>า</strong>ท<strong>ร</strong>ัพ<strong>ย</strong><strong>า</strong>ก<strong>ร</strong>ม<strong>น</strong>ุษ<strong>ย</strong>์<strong>ย</strong>ั<strong>ง</strong>ไม่มี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>สิทธิภ<strong>า</strong>พเพี<strong>ย</strong><strong>ง</strong>พอ โด<strong>ย</strong>ไม่ส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถที่<strong>จ</strong><strong>ะ</strong><strong>ร</strong>อ<strong>ง</strong><strong>ร</strong>ับกับสถ<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ณ์ที่เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>แ<strong>ป</strong>ล<strong>ง</strong>แล<strong>ะ</strong>ภ<strong>า</strong>ว<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>แข่<strong>ง</strong>ขั<strong>น</strong>ได้อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ทั<strong>น</strong>ก<strong>า</strong>ลแล้ว<strong>น</strong>ั้<strong>น</strong> <strong>ย</strong>่อม<strong>น</strong><strong>ำ</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ม<strong>า</strong>สู่อ<strong>ง</strong>ค์ก<strong>ร</strong>ได้เช่<strong>น</strong>กั<strong>น</strong> ทั้<strong>ง</strong><strong>น</strong>ี้บม<strong>จ</strong>.อสมท ต<strong>ร</strong><strong>ะ</strong>ห<strong>น</strong>ักถึ<strong>ง</strong>คว<strong>า</strong>มส<strong>ำ</strong>คัญขอ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ดั<strong>ง</strong>กล่<strong>า</strong>ว โด<strong>ย</strong>มุ่<strong>ง</strong>ให้เกิดก<strong>า</strong><strong>ร</strong>เต<strong>ร</strong>ี<strong>ย</strong>มคว<strong>า</strong>มพ<strong>ร</strong>้อมแก่บุคล<strong>า</strong>ก<strong>ร</strong>เพื่อให้ส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถ<strong>ร</strong>อ<strong>ง</strong><strong>ร</strong>ับสภ<strong>า</strong>ว<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>ณ์ที่เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>แ<strong>ป</strong>ล<strong>ง</strong>ไ<strong>ป</strong>ได้อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ทั<strong>น</strong>ก<strong>า</strong>ล โด<strong>ย</strong>มีก<strong>า</strong><strong>ร</strong>พัฒ<strong>น</strong><strong>า</strong>ทั้<strong>ง</strong>ใ<strong>น</strong>ส่ว<strong>น</strong>ขอ<strong>ง</strong><strong>ร</strong><strong>ะ</strong>บบใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>ท<strong>ร</strong>ัพ<strong>ย</strong><strong>า</strong>ก<strong>ร</strong>บุคคล (HR Management) แล<strong>ะ</strong><strong>ร</strong><strong>ะ</strong>บบใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>พัฒ<strong>น</strong><strong>า</strong>ท<strong>ร</strong>ัพ<strong>ย</strong><strong>า</strong>ก<strong>ร</strong>บุคคล (HR Development) ให้มีคว<strong>า</strong>มสมบู<strong>ร</strong>ณ์<strong>ย</strong>ิ่<strong>ง</strong>ขึ้<strong>น</strong> ใ<strong>น</strong><strong>ป</strong>ี 2551 บม<strong>จ</strong>.อสมท ได้เ<strong>ร</strong>ิ่มมีก<strong>า</strong><strong>ร</strong><strong>น</strong><strong>ำ</strong>ตัวชี้วัด (KeyPerformance Indicators : KPI) ม<strong>า</strong>ทดลอ<strong>ง</strong>ใช้ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong>ดับส<strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong> เพื่อเพิ่ม<strong>ป</strong><strong>ร</strong><strong>ะ</strong>สิทธิภ<strong>า</strong>พใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>วัดแล<strong>ะ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>ผลก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ขอ<strong>ง</strong>ห<strong>น</strong>่ว<strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong>ดับส<strong>ำ</strong><strong>น</strong>ัก แล<strong>ะ</strong>มีแ<strong>น</strong>วท<strong>า</strong><strong>ง</strong>ที่<strong>จ</strong><strong>ะ</strong>พัฒ<strong>น</strong><strong>า</strong>ใ<strong>น</strong>เชิ<strong>ง</strong>ลึก โด<strong>ย</strong>ให้ส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถผูกโ<strong>ย</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>ผลก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>กับผลตอบแท<strong>น</strong>ที่<strong>จ</strong><strong>ะ</strong>ส<strong>ะ</strong>ท้อ<strong>น</strong>ให้เห็<strong>น</strong>ได้อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ชัดเ<strong>จ</strong><strong>น</strong>แล<strong>ะ</strong>เ<strong>ป</strong>็<strong>น</strong><strong>ร</strong>ู<strong>ป</strong>ธ<strong>ร</strong><strong>ร</strong>ม<strong>ย</strong>ิ่<strong>ง</strong>ขึ้<strong>น</strong>ใ<strong>น</strong>ล<strong>ำ</strong>ดับต่อไ<strong>ป</strong> <strong>น</strong>อก<strong>จ</strong><strong>า</strong>ก<strong>น</strong>ี้ <strong>ย</strong>ั<strong>ง</strong>ให้คว<strong>า</strong>มส<strong>ำ</strong>คัญกับก<strong>า</strong><strong>ร</strong>ทบทว<strong>น</strong>โค<strong>ร</strong><strong>ง</strong>ส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong> ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong>อัต<strong>ร</strong><strong>า</strong>ก<strong>ำ</strong>ลั<strong>ง</strong> ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>ผลตอบแท<strong>น</strong>แล<strong>ะ</strong>สิทธิ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์ ใ<strong>น</strong>ส่ว<strong>น</strong>ขอ<strong>ง</strong>สภ<strong>า</strong>พก<strong>า</strong><strong>ร</strong><strong>จ</strong>้<strong>า</strong><strong>ง</strong> เพื่อให้ส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถ<strong>ร</strong>อ<strong>ง</strong><strong>ร</strong>ับก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>ใ<strong>น</strong>เชิ<strong>ง</strong><strong>ร</strong>ุกขณ<strong>ะ</strong>เดี<strong>ย</strong>วกั<strong>น</strong> <strong>ย</strong>ั<strong>ง</strong>มีก<strong>า</strong><strong>ร</strong>ว<strong>า</strong><strong>ง</strong>แผ<strong>น</strong>เพื่อ<strong>ร</strong>อ<strong>ง</strong><strong>ร</strong>ับก<strong>า</strong><strong>ร</strong>ข<strong>า</strong>ดช่ว<strong>ง</strong>ห<strong>ร</strong>ือข<strong>า</strong>ดแคล<strong>น</strong>ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>ใ<strong>น</strong>อ<strong>น</strong><strong>า</strong>คต ตลอด<strong>จ</strong><strong>น</strong>ให้คว<strong>า</strong>มส<strong>ำ</strong>คัญกับก<strong>า</strong><strong>ร</strong>ส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>วัฒ<strong>น</strong>ธ<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>เ<strong>ร</strong>ี<strong>ย</strong><strong>น</strong><strong>ร</strong>ู้ด้ว<strong>ย</strong>ก<strong>ร</strong><strong>ะ</strong>บว<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ขอ<strong>ง</strong><strong>ร</strong><strong>ะ</strong>บบก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong>คว<strong>า</strong>ม<strong>ร</strong>ู้ (KM) เพื่อเส<strong>ร</strong>ิมส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>ศัก<strong>ย</strong>ภ<strong>า</strong>พต<strong>น</strong>เอ<strong>ง</strong>ให้แข่<strong>ง</strong>ขั<strong>น</strong>ได้ใ<strong>น</strong>เชิ<strong>ง</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>ม<strong>า</strong>ก<strong>ย</strong>ิ่<strong>ง</strong>ขึ้<strong>น</strong> แล<strong>ะ</strong>ก้<strong>า</strong>วไ<strong>ป</strong>สู่ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>็<strong>น</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong>แห่<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ร</strong>ี<strong>ย</strong><strong>น</strong><strong>ร</strong>ู้ (Learning Organization) เพื่อส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>มูลค่<strong>า</strong>เพิ่มให้แก่อ<strong>ง</strong>ค์ก<strong>ร</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong><strong>ย</strong><strong>า</strong>วได้อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong><strong>ย</strong>ั่<strong>ง</strong><strong>ย</strong>ื<strong>น</strong>2.2 คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>อ<strong>า</strong><strong>จ</strong>ถูกฟ้อ<strong>ง</strong><strong>ร</strong>้อ<strong>ง</strong>เ<strong>ร</strong>ี<strong>ย</strong>กค่<strong>า</strong>เสี<strong>ย</strong>ห<strong>า</strong><strong>ย</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ออกอ<strong>า</strong>ก<strong>า</strong>ศผ่<strong>า</strong><strong>น</strong>สื่อขอ<strong>ง</strong> บม<strong>จ</strong>.อสมทบม<strong>จ</strong>.อสมท ใ<strong>น</strong>ฐ<strong>า</strong><strong>น</strong><strong>ะ</strong>เ<strong>ป</strong>็<strong>น</strong>ผู้ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ออกอ<strong>า</strong>ก<strong>า</strong>ศ<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> <strong>จ</strong>ึ<strong>ง</strong>อ<strong>า</strong><strong>จ</strong>มีคว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ที่ต้อ<strong>ง</strong><strong>ร</strong>ับผิด<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ถูกฟ้อ<strong>ง</strong><strong>ร</strong>้อ<strong>ง</strong>เ<strong>ร</strong>ี<strong>ย</strong>กค่<strong>า</strong>เสี<strong>ย</strong>ห<strong>า</strong><strong>ย</strong>อั<strong>น</strong>เกี่<strong>ย</strong>วเ<strong>น</strong>ื่อ<strong>ง</strong>กับ<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ที่บ<strong>ร</strong>ิษัทออกอ<strong>า</strong>ก<strong>า</strong>ศผ่<strong>า</strong><strong>น</strong>เค<strong>ร</strong>ือข่<strong>า</strong><strong>ย</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท <strong>ร</strong>วมถึ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong>ให้เสี<strong>ย</strong>ชื่อเสี<strong>ย</strong><strong>ง</strong> ก<strong>า</strong><strong>ร</strong>ล<strong>ะ</strong>เล<strong>ย</strong> ก<strong>า</strong><strong>ร</strong>ล<strong>ะ</strong>เมิดลิขสิทธิ์ สิทธิบัต<strong>ร</strong>ห<strong>ร</strong>ือเค<strong>ร</strong>ื่อ<strong>ง</strong>หม<strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ค้<strong>า</strong>แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>ฟ้อ<strong>ง</strong><strong>ร</strong>้อ<strong>ง</strong>อื่<strong>น</strong>ๆ ที่มีส<strong>า</strong>เหตุม<strong>า</strong><strong>จ</strong><strong>า</strong>กลักษณ<strong>ะ</strong>แล<strong>ะ</strong>เ<strong>น</strong>ื้อห<strong>า</strong>ขอ<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ที่ออกอ<strong>า</strong>ก<strong>า</strong>ศ ซึ่<strong>ง</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ดั<strong>ง</strong>กล่<strong>า</strong>วอ<strong>า</strong><strong>จ</strong>ส่<strong>ง</strong>ผลก<strong>ร</strong><strong>ะ</strong>ทบ ทั้<strong>ง</strong>ใ<strong>น</strong>เ<strong>ร</strong>ื่อ<strong>ง</strong>ขอ<strong>ง</strong>ภ<strong>า</strong>พลักษณ์ ก<strong>า</strong><strong>ร</strong><strong>ย</strong>อม<strong>ร</strong>ับ<strong>จ</strong><strong>า</strong>กผู้ชม /ผู้ฟั<strong>ง</strong> คว<strong>า</strong>ม<strong>น</strong>่<strong>า</strong>เชื่อถือ<strong>จ</strong><strong>า</strong>กส<strong>า</strong>ธ<strong>า</strong><strong>ร</strong>ณ<strong>ะ</strong> ซึ่<strong>ง</strong><strong>จ</strong><strong>ะ</strong>ส่<strong>ง</strong>ผลก<strong>ร</strong><strong>ะ</strong>ทบกับคว<strong>า</strong>ม<strong>น</strong>ิ<strong>ย</strong>มขอ<strong>ง</strong>ผู้ชม / ผู้ฟั<strong>ง</strong> ตลอด<strong>จ</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ถูกฟ้อ<strong>ง</strong><strong>ร</strong>้อ<strong>ง</strong>เ<strong>ร</strong>ี<strong>ย</strong>กค่<strong>า</strong>เสี<strong>ย</strong>ห<strong>า</strong><strong>ย</strong>ที่เ<strong>ป</strong>็<strong>น</strong>ตัวเ<strong>ง</strong>ิ<strong>น</strong> อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ไ<strong>ร</strong>ก็ดี บม<strong>จ</strong>.อสมท ได้ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong>ต่อคว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ดั<strong>ง</strong>กล่<strong>า</strong>ว โด<strong>ย</strong><strong>น</strong>อกเห<strong>น</strong>ือ<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>กั<strong>น</strong>เพื่อลดผลก<strong>ร</strong><strong>ะ</strong>ทบที่อ<strong>า</strong><strong>จ</strong>เกิดขึ้<strong>น</strong>แล้ว ท<strong>า</strong><strong>ง</strong>ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>กฎหม<strong>า</strong><strong>ย</strong><strong>ย</strong>ั<strong>ง</strong>ได้มีก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ส<strong>า</strong><strong>น</strong>แล<strong>ะ</strong>ดูแลห<strong>น</strong>่ว<strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong><strong>ป</strong>ฏิบัติก<strong>า</strong><strong>ร</strong>ทั้<strong>ง</strong>ท<strong>า</strong><strong>ง</strong>ด้<strong>า</strong><strong>น</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์วิท<strong>ย</strong>ุ แล<strong>ะ</strong>ข่<strong>า</strong>ว ให้มีก<strong>า</strong><strong>ร</strong>ให้คว<strong>า</strong>มส<strong>ำ</strong>คัญแล<strong>ะ</strong><strong>ร</strong><strong>ะ</strong>มัด<strong>ร</strong><strong>ะ</strong>วั<strong>ง</strong>ให้เกิดคว<strong>า</strong>ม<strong>ร</strong>ัดกุม<strong>ย</strong>ิ่<strong>ง</strong>ขึ้<strong>น</strong> ทั้<strong>ง</strong>ใ<strong>น</strong>ลักษณ<strong>ะ</strong>ขอ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดม<strong>า</strong>ต<strong>ร</strong>ก<strong>า</strong><strong>ร</strong>ก<strong>า</strong><strong>ร</strong>ควบคุมภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ที่ดี ก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ด<strong>ร</strong><strong>ะ</strong>เบี<strong>ย</strong>บ ขั้<strong>น</strong>ตอ<strong>น</strong><strong>ป</strong>ฏิบัติ<strong>ง</strong><strong>า</strong><strong>น</strong>ตลอด<strong>จ</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ฝึกอบ<strong>ร</strong>มให้คว<strong>า</strong>ม<strong>ร</strong>ู้ท<strong>า</strong><strong>ง</strong>กฎหม<strong>า</strong><strong>ย</strong>ที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ต่อเ<strong>น</strong>ื่อ<strong>ง</strong> ซึ่<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>ก<strong>า</strong><strong>ร</strong>เส<strong>ร</strong>ิมส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>ทักษ<strong>ะ</strong>ให้แก่ผู้<strong>ป</strong>ฏิบัติ<strong>ง</strong><strong>า</strong><strong>น</strong> ช่ว<strong>ย</strong>ลดโอก<strong>า</strong>สก<strong>า</strong><strong>ร</strong>เกิดคว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ดั<strong>ง</strong>กล่<strong>า</strong>วได้ <strong>น</strong>อก<strong>จ</strong><strong>า</strong>ก<strong>น</strong>ี้ <strong>ย</strong>ั<strong>ง</strong>ได้ข<strong>ย</strong><strong>า</strong><strong>ย</strong>ขอบเขตก<strong>า</strong><strong>ร</strong>ให้คว<strong>า</strong>มส<strong>ำ</strong>คัญกับก<strong>า</strong><strong>ร</strong>เผ<strong>ย</strong>แพ<strong>ร</strong>่ผ่<strong>า</strong><strong>น</strong>สื่อดิ<strong>จ</strong>ิตอล อ<strong>า</strong>ทิ เว็บไซต์ โท<strong>ร</strong>ศัพท์เคลื่อ<strong>น</strong>ที่ ที่มีแ<strong>น</strong>วโ<strong>น</strong>้มได้<strong>ร</strong>ับคว<strong>า</strong>ม<strong>น</strong>ิ<strong>ย</strong>มต่อเ<strong>น</strong>ื่อ<strong>ง</strong>ด้ว<strong>ย</strong>40 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

synergized. Other new markets have been moreapproached; meanwhile, the organization has beenreformed to be more active for business operations, andmore professional personnel were engaged by <strong>MCOT</strong> Plc.<strong>MCOT</strong> Plc. has also expanded its business patterns bycreating new businesses and operating the integratedbusiness in order to add the media value, which directlyboosted the company revenues. In the meantime, <strong>MCOT</strong> Plc. has never ignoredthe cost management. The Ministry of Finance requiresthat the Economic Value Management (EVM) be appliedto the internal management. In establishing the EVMcenter, there must be cost allocations between internaldepartments, which reflect actual operating costs of eachdepartment. EVM is another critical tool boosting theefficiency in cost management and competitiveness,which add the organizational value eventually. 2. Operating Risks - There were 3 main risks: 2.1 Human resource management may notcorrespond to variable circumstances timely. Among rapidly changing circumstances in thenear future, especially in the fields of technologies andlaws, if the human resource management anddevelopment systems of <strong>MCOT</strong> Plc. are not efficient when it is unable to correspond to those changingcircumstances and harsh competition, the organizationwill inevitably confront certain risks. <strong>MCOT</strong> Plc. hasrecognized the significance of such risk management; soit has tried to prepare its personnel to correspond to thosevariable situations timely. As a result, both HRmanagement system and HR development system havebeen improved.In <strong>2008</strong>, <strong>MCOT</strong> Plc. applied Key PerformanceIndicators (KPI) at the office level to boost the efficiencyin measuring and evaluating the work performance ofthose offices. It is likely that <strong>MCOT</strong> Plc. may have in-depth development of KPI to link the work performancewith compensation payments, which should be moretangible and explicit. In addition, <strong>MCOT</strong> Plc. valued thereform of organizational structure, manpower management,and management of compensation and incentives interms of engagement status in order to support aproactive business operation of <strong>MCOT</strong> Plc. At the sametime, <strong>MCOT</strong> Plc. placed a plan in the event of executiveshortage in the future. <strong>MCOT</strong> Plc. also valued the learningculture based on the knowledge management system inorder to boost its business competition competence tofurther stand as a learning organization, and to addsustainable value to this organization in the long run. 2.2 <strong>MCOT</strong> Plc. may be claimed against any damagesbroadcasted through the media of <strong>MCOT</strong> Plc. <strong>MCOT</strong> Plc. is a broadcasting service provider; soit may experience risks relating to liabilities for damagesagainst any programs broadcasted through its medianetwork, as well as other reputation harm, negligence,infringement of copyright, patent or trademark and otherlawsuits caused by the broadcast attributes and contents.Such risk may adversely affect the Company’s image,acceptance by the audiences/listeners, public confidence,which may affect the Company’s popularity among theaudiences/listeners. The claims against such damagesmay be in the monetary form. However, <strong>MCOT</strong> has controlled such risks,except making the insurance to reduce them, by assigningthe Office of Corporate Law to coordinate and take careof television, radio and news operating divisions to ensurethat they have more concern and prudence on this matter.Those controlling actions also included the setting-up ofgood internal control measures, issuance of regulations,working procedure, as well as training courses on relevantlaws to improve performance skills of all employees, andto reduce possible risks. The emphasis on this matter wasalso disseminated via other digital media such as mobilephone, which remains favorable. 2.3 The Company has not yet attained a perfect ITsystem. Nonstop technological development leads toA n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d41

2.3 คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ที่อ<strong>ง</strong>ค์ก<strong>ร</strong><strong>ย</strong>ั<strong>ง</strong>ไม่มี<strong>ร</strong><strong>ะ</strong>บบเทคโ<strong>น</strong>โล<strong>ย</strong>ีส<strong>า</strong><strong>ร</strong>ส<strong>น</strong>เทศ (IT) ที่สมบู<strong>ร</strong>ณ์พัฒ<strong>น</strong><strong>า</strong>ก<strong>า</strong><strong>ร</strong>ขอ<strong>ง</strong>เทคโ<strong>น</strong>โล<strong>ย</strong>ีที่เกิดขึ้<strong>น</strong> ท<strong>ำ</strong>ให้เกิดก<strong>า</strong><strong>ร</strong>คิดค้<strong>น</strong><strong>น</strong>วัตก<strong>ร</strong><strong>ร</strong>มใหม่ๆ ก่อให้เกิดก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>แ<strong>ป</strong>ล<strong>ง</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong><strong>ย</strong>ิ่<strong>ง</strong>ต่อพัฒ<strong>น</strong><strong>า</strong>ก<strong>า</strong><strong>ร</strong>ขอ<strong>ง</strong>อุตส<strong>า</strong>หก<strong>ร</strong><strong>ร</strong>มสื่อส<strong>า</strong><strong>ร</strong>มวลช<strong>น</strong>แล<strong>ะ</strong>โท<strong>ร</strong>คม<strong>น</strong><strong>า</strong>คมอ<strong>า</strong>ทิ ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>ผ่<strong>า</strong><strong>น</strong><strong>จ</strong><strong>า</strong>กเทคโ<strong>น</strong>โล<strong>ย</strong>ีอ<strong>น</strong><strong>า</strong>ล็อก (Analog) ม<strong>า</strong>เ<strong>ป</strong>็<strong>น</strong>เทคโ<strong>น</strong>โล<strong>ย</strong>ีดิ<strong>จ</strong>ิตอล (Digital) ก<strong>า</strong><strong>ร</strong>สื่อส<strong>า</strong><strong>ร</strong>แบบไ<strong>ร</strong>้ส<strong>า</strong><strong>ย</strong> (Wireless)ท<strong>ำ</strong>ให้ส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถเชื่อมโ<strong>ย</strong><strong>ง</strong>ข้อมูลถึ<strong>ง</strong>กั<strong>น</strong>ได้อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ไ<strong>ร</strong>้ขีด<strong>จ</strong><strong>ำ</strong>กัด ซึ่<strong>ง</strong>มีผลต่อผู้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ด้<strong>า</strong><strong>น</strong>สื่อส<strong>า</strong><strong>ร</strong>มวลช<strong>น</strong>โด<strong>ย</strong>ต<strong>ร</strong><strong>ง</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong>ับเ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>ก<strong>ร</strong><strong>ะ</strong>บว<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ใ<strong>น</strong>ด้<strong>า</strong><strong>น</strong>ต่<strong>า</strong><strong>ง</strong>ๆ ทั้<strong>ง</strong><strong>น</strong>ี้ บม<strong>จ</strong>.อสมท เล็<strong>ง</strong>เห็<strong>น</strong>ถึ<strong>ง</strong>คว<strong>า</strong>ม<strong>จ</strong><strong>ำ</strong>เ<strong>ป</strong>็<strong>น</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>พัฒ<strong>น</strong><strong>า</strong>เทคโ<strong>น</strong>โล<strong>ย</strong>ีส<strong>า</strong><strong>ร</strong>ส<strong>น</strong>เทศใ<strong>น</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong> ให้ทั<strong>น</strong>ต่อก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>แ<strong>ป</strong>ล<strong>ง</strong>ที่เกิดขึ้<strong>น</strong> เพื่อลดคว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>สูญเสี<strong>ย</strong>โอก<strong>า</strong>สใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong> ซึ่<strong>ง</strong><strong>จ</strong><strong>ะ</strong>เ<strong>ป</strong>็<strong>น</strong>ก<strong>า</strong><strong>ร</strong>เพิ่มขีดคว<strong>า</strong>มส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>แข่<strong>ง</strong>ขั<strong>น</strong>ให้แก่อ<strong>ง</strong>ค์ก<strong>ร</strong> โด<strong>ย</strong> บม<strong>จ</strong>.อสมท มีแ<strong>น</strong>วท<strong>า</strong><strong>ง</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong>ับ<strong>ป</strong><strong>ร</strong>ุ<strong>ง</strong>แล<strong>ะ</strong>พัฒ<strong>น</strong><strong>า</strong>เทคโ<strong>น</strong>โล<strong>ย</strong>ีส<strong>า</strong><strong>ร</strong>ส<strong>น</strong>เทศ ทั้<strong>ง</strong>ใ<strong>น</strong>ส่ว<strong>น</strong>ขอ<strong>ง</strong><strong>ป</strong>ั<strong>จ</strong><strong>จ</strong>ั<strong>ย</strong>พื้<strong>น</strong>ฐ<strong>า</strong><strong>น</strong>ด้<strong>า</strong><strong>น</strong>เทคโ<strong>น</strong>โล<strong>ย</strong>ีส<strong>า</strong><strong>ร</strong>ส<strong>น</strong>เทศ (ICT Infrastructure)ให้มีคว<strong>า</strong>มพ<strong>ร</strong>้อมใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong>อ<strong>ง</strong><strong>ร</strong>ับ<strong>ร</strong><strong>ะ</strong>บบ ICT ที่<strong>จ</strong><strong>ะ</strong>เกิดขึ้<strong>น</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ข<strong>ย</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>แล<strong>ะ</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>ใหม่ๆ ที่<strong>จ</strong><strong>ะ</strong>เกิดขึ้<strong>น</strong>ใ<strong>น</strong>อ<strong>น</strong><strong>า</strong>คต แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>พัฒ<strong>น</strong><strong>า</strong><strong>ร</strong><strong>ะ</strong>บบส<strong>า</strong><strong>ร</strong>ส<strong>น</strong>เทศเพื่อส<strong>น</strong>ับส<strong>น</strong>ุ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>แ<strong>จ</strong>้<strong>ง</strong>เตือ<strong>น</strong>ให้มีคว<strong>า</strong>มสมบู<strong>ร</strong>ณ์<strong>ย</strong>ิ่<strong>ง</strong>ขึ้<strong>น</strong> <strong>ร</strong>วมทั้<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เต<strong>ร</strong>ี<strong>ย</strong>มก<strong>า</strong><strong>ร</strong>ให้เกิดคว<strong>า</strong>มพ<strong>ร</strong>้อมใ<strong>น</strong>ด้<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong>ักษ<strong>า</strong>คว<strong>า</strong>ม<strong>ป</strong>ลอดภั<strong>ย</strong><strong>ร</strong><strong>ะ</strong>บบเทคโ<strong>น</strong>โล<strong>ย</strong>ีส<strong>า</strong><strong>ร</strong>ส<strong>น</strong>เทศ เพื่อเส<strong>ร</strong>ิมส<strong>ร</strong>้<strong>า</strong><strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>สิทธิภ<strong>า</strong>พก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ใ<strong>น</strong>ภ<strong>า</strong>พ<strong>ร</strong>วม3. คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ด้<strong>า</strong><strong>น</strong>กล<strong>ย</strong>ุทธ์ (Strategic Risk) <strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 1 คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong> ได้แก่ 3.1 คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>แ<strong>ป</strong>ล<strong>ง</strong><strong>ร</strong><strong>ะ</strong>ดับ<strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong> ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>แ<strong>ป</strong>ล<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท มีผลต่อก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ด<strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ทุกด้<strong>า</strong><strong>น</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทฯ อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>กว้<strong>า</strong><strong>ง</strong>ขว<strong>า</strong><strong>ง</strong> ทั้<strong>ง</strong>ด้<strong>า</strong><strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong> ภ<strong>า</strong>พลักษณ์อ<strong>ง</strong>ค์ก<strong>ร</strong> คว<strong>า</strong>มเชื่อมั่<strong>น</strong>ขอ<strong>ง</strong><strong>น</strong>ักล<strong>ง</strong>ทุ<strong>น</strong>แล<strong>ะ</strong>ผู้มีส่ว<strong>น</strong>ได้เสี<strong>ย</strong> ทั้<strong>ง</strong><strong>น</strong>ี้ บม<strong>จ</strong>.อสมท ได้ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong>อ<strong>ง</strong><strong>ร</strong>ับคว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ดั<strong>ง</strong>กล่<strong>า</strong>วแล้วใ<strong>น</strong><strong>ร</strong><strong>ะ</strong>ดับห<strong>น</strong>ึ่<strong>ง</strong> โด<strong>ย</strong>มีก<strong>า</strong><strong>ร</strong>แต่<strong>ง</strong>ตั้<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ส<strong>ร</strong><strong>ร</strong>ห<strong>า</strong>เพื่อพิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong>คุณสมบัติ แล<strong>ะ</strong>คว<strong>า</strong>มเหม<strong>า</strong><strong>ะ</strong>สมขอ<strong>ง</strong>ผู้ที่<strong>จ</strong><strong>ะ</strong>เข้<strong>า</strong>ด<strong>ำ</strong><strong>ร</strong><strong>ง</strong>ต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทซึ่<strong>ง</strong>ต้อ<strong>ง</strong>ไม่ขัดต่อกฎหม<strong>า</strong><strong>ย</strong> <strong>ร</strong><strong>ะ</strong>เบี<strong>ย</strong>บ ข้อบั<strong>ง</strong>คับที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong> แล<strong>ะ</strong><strong>น</strong><strong>ำ</strong>เส<strong>น</strong>อคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท ที่<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมผู้ถือหุ้<strong>น</strong>เพื่อพิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong>ต<strong>า</strong>มขั้<strong>น</strong>ตอ<strong>น</strong> โด<strong>ย</strong>ใช้ก<strong>ร</strong><strong>ะ</strong>บว<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ที่โ<strong>ป</strong><strong>ร</strong>่<strong>ง</strong>ใส <strong>น</strong>อก<strong>จ</strong><strong>า</strong>ก<strong>น</strong>ี้ได้มีก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดท<strong>ำ</strong>หลักเกณฑ์แล<strong>ะ</strong>วิธีก<strong>า</strong><strong>ร</strong>ที่ชัดเ<strong>จ</strong><strong>น</strong>เ<strong>ป</strong>็<strong>น</strong>ล<strong>า</strong><strong>ย</strong>ลักษณ์อักษ<strong>ร</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ิดโอก<strong>า</strong>สให้ผู้ถือหุ้<strong>น</strong>ส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถเส<strong>น</strong>อว<strong>า</strong><strong>ร</strong><strong>ะ</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุม แล<strong>ะ</strong>เส<strong>น</strong>อชื่อบุคคลเพื่อพิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong>ส<strong>ร</strong><strong>ร</strong>ห<strong>า</strong>เ<strong>ป</strong>็<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท ซึ่<strong>ง</strong>สอดคล้อ<strong>ง</strong>กับแ<strong>น</strong>วท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>กับดูแลกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ที่ดี4. คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ด้<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฏิบัติต<strong>า</strong>มกฎ <strong>ร</strong><strong>ะ</strong>เบี<strong>ย</strong>บ ข้อบั<strong>ง</strong>คับ กฎหม<strong>า</strong><strong>ย</strong> (Compliance Risk) <strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 1 คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong> ได้แก่ 4.1 คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong><strong>จ</strong><strong>า</strong>ก พ.<strong>ร</strong>.บ. <strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ก<strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>า</strong><strong>ย</strong>เสี<strong>ย</strong><strong>ง</strong>แล<strong>ะ</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์แล<strong>ะ</strong>กฎหม<strong>า</strong><strong>ย</strong> ที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong> เ<strong>น</strong>ื่อ<strong>ง</strong><strong>จ</strong><strong>า</strong>ก<strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong><strong>ร</strong>ัฐใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฏิ<strong>ร</strong>ู<strong>ป</strong>สื่อ แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ก<strong>า</strong>ศใช้ พ.<strong>ร</strong>.บ. <strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ก<strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>า</strong><strong>ย</strong>เสี<strong>ย</strong><strong>ง</strong>แล<strong>ะ</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์ ซึ่<strong>ง</strong>มีผลให้คลื่<strong>น</strong>คว<strong>า</strong>มถี่ต้อ<strong>ง</strong>ถูก<strong>น</strong><strong>ำ</strong>ม<strong>า</strong><strong>จ</strong>ัดส<strong>ร</strong><strong>ร</strong>ใหม่บม<strong>จ</strong>.อสมท <strong>จ</strong>ึ<strong>ง</strong>มีคว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ที่อ<strong>า</strong><strong>จ</strong>ถูกลด<strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong>คลื่<strong>น</strong>คว<strong>า</strong>มถี่ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong> ขณ<strong>ะ</strong>เดี<strong>ย</strong>วกั<strong>น</strong> ต้อ<strong>ง</strong>ขอ<strong>ร</strong>ับใบอ<strong>น</strong>ุญ<strong>า</strong>ต<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ท<strong>า</strong><strong>ง</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>ที่ต้อ<strong>ง</strong>เสี<strong>ย</strong>ค่<strong>า</strong>ธ<strong>ร</strong><strong>ร</strong>มเ<strong>น</strong>ี<strong>ย</strong>มใบอ<strong>น</strong>ุญ<strong>า</strong>ต<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>ใบอ<strong>น</strong>ุญ<strong>า</strong>ตใช้คลื่<strong>น</strong>คว<strong>า</strong>มถี่ <strong>ร</strong>วมถึ<strong>ง</strong>ต้อ<strong>ง</strong><strong>น</strong><strong>ำ</strong>ส่<strong>ง</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ป</strong>ีเข้<strong>า</strong>กอ<strong>ง</strong>ทุ<strong>น</strong>ไม่เกิ<strong>น</strong><strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong> 2 ขอ<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>โฆษณ<strong>า</strong>ทั้<strong>ง</strong>ท<strong>า</strong><strong>ง</strong>ต<strong>ร</strong><strong>ง</strong>แล<strong>ะ</strong>ท<strong>า</strong><strong>ง</strong>อ้อม แล<strong>ะ</strong>ใ<strong>น</strong>ส่ว<strong>น</strong>ขอ<strong>ง</strong><strong>ร</strong>่<strong>า</strong><strong>ง</strong> พ.<strong>ร</strong>.บ.อ<strong>ง</strong>ค์ก<strong>ร</strong><strong>จ</strong>ัดส<strong>ร</strong><strong>ร</strong>คลื่<strong>น</strong>คว<strong>า</strong>มถี่ฯ <strong>จ</strong><strong>ะ</strong>มีผลให้เกิดคว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ที่อ<strong>า</strong><strong>จ</strong><strong>จ</strong><strong>ะ</strong>ต้อ<strong>ง</strong>แบ่<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้สัม<strong>ป</strong>ท<strong>า</strong><strong>น</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>อ<strong>น</strong>ุญ<strong>า</strong>ตให้เอกช<strong>น</strong>ใช้คลื่<strong>น</strong>คว<strong>า</strong>มถี่<strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong>ไม่เกิ<strong>น</strong>ค<strong>ร</strong>ึ่<strong>ง</strong>ห<strong>น</strong>ึ่<strong>ง</strong>ขอ<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้หลั<strong>ง</strong>หักค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ให้กับคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ก<strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>า</strong><strong>ย</strong>เสี<strong>ย</strong><strong>ง</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์แล<strong>ะ</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>โท<strong>ร</strong>คม<strong>น</strong><strong>า</strong>คมแห่<strong>ง</strong>ช<strong>า</strong>ติ (กสช.) ซึ่<strong>ง</strong>อ<strong>า</strong><strong>จ</strong>ส่<strong>ง</strong>ผลก<strong>ร</strong><strong>ะ</strong>ทบต่อเ<strong>ป</strong>้<strong>า</strong>หม<strong>า</strong><strong>ย</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ขอ<strong>ง</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong>ได้เช่<strong>น</strong>กั<strong>น</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ไ<strong>ร</strong>ก็ดี บม<strong>จ</strong>.อสมท ได้เต<strong>ร</strong>ี<strong>ย</strong>มก<strong>า</strong><strong>ร</strong><strong>ร</strong>อ<strong>ง</strong><strong>ร</strong>ับคว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ดั<strong>ง</strong>กล่<strong>า</strong>ว โด<strong>ย</strong>ได้มีก<strong>า</strong><strong>ร</strong>แต่<strong>ง</strong>ตั้<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>เต<strong>ร</strong>ี<strong>ย</strong>มก<strong>า</strong><strong>ร</strong><strong>ร</strong>อ<strong>ง</strong><strong>ร</strong>ับ พ.<strong>ร</strong>.บ. ว่<strong>า</strong>ด้ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ฯ ดั<strong>ง</strong>กล่<strong>า</strong>วขึ้<strong>น</strong> เพื่อท<strong>ำ</strong>ห<strong>น</strong>้<strong>า</strong>ที่ศึกษ<strong>า</strong>แล<strong>ะ</strong><strong>จ</strong>ัดท<strong>ำ</strong>แ<strong>น</strong>วท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong>ับตัวเพื่อ<strong>ร</strong>อ<strong>ง</strong><strong>ร</strong>ับใ<strong>น</strong>ด้<strong>า</strong><strong>น</strong>ต่<strong>า</strong><strong>ง</strong>ๆ ทั้<strong>ง</strong>ด้<strong>า</strong><strong>น</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์ วิท<strong>ย</strong>ุ เทคโ<strong>น</strong>โล<strong>ย</strong>ี แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong> <strong>ร</strong>วมทั้<strong>ง</strong>ได้มีก<strong>า</strong><strong>ร</strong>พัฒ<strong>น</strong><strong>า</strong>แล<strong>ะ</strong><strong>น</strong><strong>ำ</strong>เอ<strong>า</strong>แ<strong>น</strong>วท<strong>า</strong><strong>ง</strong>ที่ได้ม<strong>า</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดท<strong>ำ</strong>แผ<strong>น</strong><strong>ย</strong>ุทธศ<strong>า</strong>สต<strong>ร</strong>์ภ<strong>า</strong>พ<strong>ร</strong>วมขอ<strong>ง</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong>(Strategic Roadmap) <strong>น</strong>อก<strong>จ</strong><strong>า</strong>ก<strong>น</strong>ี้ บม<strong>จ</strong>.อสมท <strong>ย</strong>ั<strong>ง</strong>ได้มีก<strong>า</strong><strong>ร</strong>เต<strong>ร</strong>ี<strong>ย</strong>มก<strong>า</strong><strong>ร</strong>เพื่อ<strong>ย</strong>ื่<strong>น</strong>ขออ<strong>น</strong>ุญ<strong>า</strong>ตฯ ต<strong>า</strong>มข้อก<strong>ำ</strong>ห<strong>น</strong>ดขอ<strong>ง</strong> พ.<strong>ร</strong>.บ.ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ฯ แล<strong>ะ</strong><strong>ร</strong>่<strong>า</strong><strong>ง</strong> พ.<strong>ร</strong>.บ. อ<strong>ง</strong>ค์ก<strong>ร</strong><strong>จ</strong>ัดส<strong>ร</strong><strong>ร</strong>คลื่<strong>น</strong>คว<strong>า</strong>มถี่ฯ ทั้<strong>ง</strong>ใ<strong>น</strong>ส่ว<strong>น</strong>ขอ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong><strong>ย</strong>ื่<strong>น</strong>ขออ<strong>น</strong>ุญ<strong>า</strong>ต<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ต่อเ<strong>น</strong>ื่อ<strong>ง</strong> (ธุ<strong>ร</strong>กิ<strong>จ</strong>เดิมที่ท<strong>ำ</strong>อ<strong>ย</strong>ู่แล้ว) แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong><strong>ย</strong>ื่<strong>น</strong>ขออ<strong>น</strong>ุญ<strong>า</strong>ตด้<strong>า</strong><strong>น</strong>วิศวก<strong>ร</strong><strong>ร</strong>ม (<strong>ร</strong>อ<strong>ง</strong><strong>ร</strong>ับธุ<strong>ร</strong>กิ<strong>จ</strong>ใหม่) ไว้แล้วด้ว<strong>ย</strong>เช่<strong>น</strong>กั<strong>น</strong> 42 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

new innovations, which result to great changes in themass media and telecommunications business; forexample, changes from analog technology to digitaltechnology and wireless communications at present. Bythese innovations, the data communication could be doneunlimitedly, which gave direct impact to mass mediaentrepreneurs when they must revolutionize all workingprocedure. <strong>MCOT</strong> Plc. has recognized the necessity ofdeveloping the information technology to correspond tovarious changing situations because the IT developmentreduces some business risks and loss of businessoperations while it adversely boosts the organizationalcompetitiveness. <strong>MCOT</strong> Plc. placed the informationtechnology development guideline in part of ICTinfrastructure to be prepared to serve the future ICTsystem after the expansion of existing businesses andthe emerging of new businesses. Additionally, the ICTsystem must be developed to support <strong>MCOT</strong>’s businessmanagement and enrich its risk warning system aspreparedness for a safety of ICT system to enhance theentire working competence. 3. Strategic Risks - There was only one risk: 3.1 Risk from the policy changesThe changes of the Board of Directors and thePresident largely resulted to the establishment of policiesand all facets of operation in <strong>MCOT</strong> Plc., includingrevenues, expenses, organization image, confidence ininvestors and stakeholders. <strong>MCOT</strong> Plc. has taken certainactions to tackle this risk. To elaborate, the Board ofDirectors of <strong>MCOT</strong> Plc. appointed the NominationCommittee to select qualified and suitable candidates tohold the directorship. The selection and nomination mustnot be contrary to any and all related rules andregulations. The selected candidates shall be proposed,based on the regular and transparent process, to theBoard of Directors and the Meeting of Shareholders.<strong>MCOT</strong> Plc. also placed explicit and written rules andprocedure regarding the proposal of agendas to the meetings of shareholders by the shareholders of<strong>MCOT</strong> Plc., and nomination for company directorssubject to the principle of good governance.4. Compliance Risk - There is only one risk: 4.1 Risk in relation to the Broadcasting Act andother related lawsDue to the Government’s policy on mediareform and enactment of the Broadcasting Act, theexisting frequencies must be re-allocated. It is likely thatthe frequencies currently held by <strong>MCOT</strong> Plc. may bereduced. The Company, in addition, may have to applyfor related business licenses requiring some fees for suchbusiness licenses and assigned frequency licenses, aswell as contributions given to the BroadcastingDevelopment for Public Benefit Fund not more than 2%of revenues directly and indirectly gained fromadvertisements. Regarding the Act on the Organizationsto Assign Radio Frequency and to Regulate theBroadcasting and Telecommunication Services, <strong>MCOT</strong>Plc. may face a risk of giving to the NationalTelecommunications Commission (NTC) not more than ahalf of all revenues, after the deduction of all operatingcosts, gained by the concession granted to privatecompanies for the use of spectrum. This allocation mayadversely affect <strong>MCOT</strong>’s expected revenues. However, to correspond to this risk, <strong>MCOT</strong> Plc. alsoappointed a committee in charge of corresponding to theAct by initiating many reforms in the organizationincluding laws, technologies, and management. Thestudied development and guidelines were inserted in the<strong>MCOT</strong> Strategic Roadmap. <strong>MCOT</strong> Plc. also prepared toapply for licenses as required by the Broadcasting Act,and the draft Act on the Organizations to Assign RadioFrequency and to Regulate the Broadcasting andTelecommunication Services for the operation ofcontinual businesses (from existing businesses) as well as engineering license (for a new business of <strong>MCOT</strong> Plc.).A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d43

โค<strong>ร</strong><strong>ง</strong>ส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>บ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>)คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมทคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผูอ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญเลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทผูชว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผูอ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ<strong>ร</strong>อ<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผูอ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญฝ<strong>า</strong><strong>ย</strong>เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทฝ<strong>า</strong><strong>ย</strong>เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผูอ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ผูเชี่<strong>ย</strong>วช<strong>า</strong>ญพิเศษส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong><strong>ย</strong>ุทธศ<strong>า</strong>สต<strong>ร</strong>แล<strong>ะ</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ฝ<strong>า</strong><strong>ย</strong>แผ<strong>น</strong><strong>ย</strong>ุทธศ<strong>า</strong>สต<strong>ร</strong>แล<strong>ะ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>ผลฝ<strong>า</strong><strong>ย</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ฝ<strong>า</strong><strong>ย</strong>พัฒ<strong>น</strong><strong>า</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>ผูต<strong>ร</strong>ว<strong>จ</strong>ก<strong>า</strong><strong>ร</strong> ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>กฎหม<strong>า</strong><strong>ย</strong>ผูต<strong>ร</strong>ว<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>อ<strong>า</strong>วุโสฝ<strong>า</strong><strong>ย</strong>กฎหม<strong>า</strong><strong>ย</strong>ทัวไ<strong>ป</strong>ฝ<strong>า</strong><strong>ย</strong>กฎหม<strong>า</strong><strong>ย</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทฝ<strong>า</strong><strong>ย</strong>สื่อส<strong>า</strong><strong>ร</strong>อ<strong>ง</strong>คก<strong>ร</strong>ฝ<strong>า</strong><strong>ย</strong><strong>น</strong>ักล<strong>ง</strong>ทุ<strong>น</strong>สัมพั<strong>น</strong>ธส<strong>ำ</strong><strong>น</strong>ักวิท<strong>ย</strong>ุแล<strong>ะ</strong>กิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>มพิเศษฝ<strong>า</strong><strong>ย</strong>วิศวก<strong>ร</strong><strong>ร</strong>มวิท<strong>ย</strong>ุฝ<strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ตล<strong>า</strong>ดวิท<strong>ย</strong>ุแล<strong>ะ</strong>กิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>มพิเศษฝ<strong>า</strong><strong>ย</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>วิท<strong>ย</strong>ุภูมิภ<strong>า</strong>คคลื่<strong>น</strong>วิท<strong>ย</strong>ุ FM 95 MHz.คลื่<strong>น</strong>วิท<strong>ย</strong>ุ FM 96.5 MHz.คลื่<strong>น</strong>วิท<strong>ย</strong>ุ FM 97.5 MHz.คลื่<strong>น</strong>วิท<strong>ย</strong>ุ FM 99 MHz.คลื่<strong>น</strong>วิท<strong>ย</strong>ุ FM 100.5 MHz.คลื่<strong>น</strong>วิท<strong>ย</strong>ุ FM 107 MHz.คลื่<strong>น</strong>วิท<strong>ย</strong>ุ AM 1143,1494 KHz.ส<strong>ำ</strong><strong>น</strong>ักโท<strong>ร</strong>ทัศ<strong>น</strong> ส<strong>ำ</strong><strong>น</strong>ักข<strong>า</strong>วไท<strong>ย</strong>ฝ<strong>า</strong><strong>ย</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ฝ<strong>า</strong><strong>ย</strong>ผลิต<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ฝ<strong>า</strong><strong>ย</strong><strong>ป</strong>ฏิบัติก<strong>า</strong><strong>ร</strong>ออกอ<strong>า</strong>ก<strong>า</strong>ศฝ<strong>า</strong><strong>ย</strong>ศิล<strong>ป</strong>ก<strong>ร</strong><strong>ร</strong>มฝ<strong>า</strong><strong>ย</strong>บ<strong>ร</strong><strong>ร</strong>ณ<strong>า</strong>ธิก<strong>า</strong><strong>ร</strong>ข<strong>า</strong>วฝ<strong>า</strong><strong>ย</strong><strong>ป</strong>ฏิบัติก<strong>า</strong><strong>ร</strong>ข<strong>า</strong>วใ<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศฝ<strong>า</strong><strong>ย</strong>ข<strong>า</strong>วต<strong>า</strong><strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศฝ<strong>า</strong><strong>ย</strong>ส<strong>น</strong>ับส<strong>น</strong>ุ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ผลิตข<strong>า</strong>วส<strong>ำ</strong><strong>น</strong>ักวิศวก<strong>ร</strong><strong>ร</strong>มแล<strong>ะ</strong>เทคโ<strong>น</strong>โล<strong>ย</strong>ีฝ<strong>า</strong><strong>ย</strong><strong>ป</strong>ฏิบัติก<strong>า</strong><strong>ร</strong>วิศวก<strong>ร</strong><strong>ร</strong>มฝ<strong>า</strong><strong>ย</strong>แผ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>แล<strong>ะ</strong>พัฒ<strong>น</strong><strong>า</strong><strong>ง</strong><strong>า</strong><strong>น</strong>วิศวก<strong>ร</strong><strong>ร</strong>มฝ<strong>า</strong><strong>ย</strong>บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong><strong>ง</strong><strong>า</strong><strong>น</strong>วิศวก<strong>ร</strong><strong>ร</strong>มฝ<strong>า</strong><strong>ย</strong>เทคโ<strong>น</strong>โล<strong>ย</strong>ีส<strong>า</strong><strong>ร</strong>ส<strong>น</strong>เทศส<strong>ำ</strong><strong>น</strong>ักท<strong>ร</strong>ัพ<strong>ย</strong><strong>า</strong>ก<strong>ร</strong>ม<strong>น</strong>ุษ<strong>ย</strong>ฝ<strong>า</strong><strong>ย</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>ท<strong>ร</strong>ัพ<strong>ย</strong><strong>า</strong>ก<strong>ร</strong>ม<strong>น</strong>ุษ<strong>ย</strong>ฝ<strong>า</strong><strong>ย</strong>พัฒ<strong>น</strong><strong>า</strong>อ<strong>ง</strong>คก<strong>ร</strong>ฝ<strong>า</strong><strong>ย</strong>สิทธิ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>แล<strong>ะ</strong>พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>สัมพั<strong>น</strong>ธส<strong>ำ</strong><strong>น</strong>ักบ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong> ส<strong>ำ</strong><strong>น</strong>ักก<strong>า</strong><strong>ร</strong>ตล<strong>า</strong>ดฝ<strong>า</strong><strong>ย</strong>อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ฝ<strong>า</strong><strong>ย</strong><strong>จ</strong>ัดซื้อฝ<strong>า</strong><strong>ย</strong>บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>กล<strong>า</strong><strong>ง</strong>ฝ<strong>า</strong><strong>ย</strong>ข<strong>า</strong><strong>ย</strong>แล<strong>ะ</strong>บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ลูกค<strong>า</strong>ฝ<strong>า</strong><strong>ย</strong>กล<strong>ย</strong>ุทธก<strong>า</strong><strong>ร</strong>ตล<strong>า</strong>ดฝ<strong>า</strong><strong>ย</strong>วิ<strong>จ</strong>ั<strong>ย</strong>แล<strong>ะ</strong>พัฒ<strong>น</strong><strong>า</strong>ผลิตภัณฑส<strong>ำ</strong><strong>น</strong>ักบัญชีแล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>ฝ<strong>า</strong><strong>ย</strong>บัญชีฝ<strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>ฝ<strong>า</strong><strong>ย</strong><strong>ง</strong>บ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ม<strong>า</strong>ณฝ<strong>า</strong><strong>ย</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>ทัพ<strong>ย</strong><strong>า</strong>ก<strong>ร</strong>ม<strong>น</strong>ุษ<strong>ย</strong>44 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

Organization Chart of <strong>MCOT</strong> Plc.Audit CommitteeBoard of DirectorsPresidentVice PresidentSpecialistOffice ofInternal AuditOffice of CorporateStrategy and RiskManagementCorporate Strategic Planningand Evaluation Dept.Risk Management Dept.Business Development Dept.Office ofInternal-GeneralSenior InspectorOffice of Radio andSpecial Activities Office of Television The Thai NewsAgencyOffice of Engineeringand TechnologyOffice of HumanResourcesRadio Engineering Dept.Radio Marketing &Special Activities Dept.Provincial RadioManagement Dept.FM 95 MHz.FM 96.5 MHz.FM 97.5 MHz.FM 99 MHz.FM 100.5 MHz.FM 107 MHz.AM 1143,1494 KHz.TV Programming Dept.TV Production Dept.TV BroadcastingOperations Dept.Arts DepartmentNews-Editorial Dept.Local NewsOperations Dept.International News Dept.News ProductionSupport Dept.EngineeringOperations Dept.Engineering Planning& Development Dept.Engineering ServicesDept.Information TechnologyDept.Human ResourcesManagement Dept.Corporate DevelopmentDept.Benefits and EmployeeRelations Dept.Company SecretaryExecutive Vice PresidentCompany Secretary Dept.Department of Secretaryto the PresidentOffice ofLegal AffairsLegal Affairs Dept.Corporate Law Dept.Office ofCompany SecretaryCorporate Communications Dept.Investor Relations Dept.Office ofAdministration Office of MarketingOffice of Accountingand FinanceAdministration Dept.Purchasing Dept.Corporate Services Dept.Sales and CustomerService Dept.Marketing Strategy Dept.Marketing Researchand AdvertisementManagement Dept.Accounting Dept.Finance Dept.Budgeting Dept.Human Resources Management DepartmentA n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d45

คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> Board of Directors<strong>น</strong><strong>า</strong><strong>ย</strong><strong>จ</strong><strong>า</strong><strong>ร</strong>ุพ<strong>ง</strong>ศ์ เ<strong>ร</strong>ือ<strong>ง</strong>สุว<strong>ร</strong><strong>ร</strong>ณ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>Mr. Charupong RuangsuwanChairmanวั<strong>น</strong>เดือ<strong>น</strong><strong>ป</strong>ีเกิด15 สิ<strong>ง</strong>ห<strong>า</strong>คม 2489 • อ<strong>า</strong><strong>ย</strong>ุ 62 <strong>ป</strong>ีต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong><strong>ง</strong><strong>า</strong><strong>น</strong><strong>ป</strong>ั<strong>จ</strong><strong>จ</strong>ุบั<strong>น</strong>อธิก<strong>า</strong><strong>ร</strong>บดี มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong>เอเชี<strong>ย</strong>อ<strong>า</strong>คเ<strong>น</strong><strong>ย</strong>์<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ศึกษ<strong>า</strong>• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>โท <strong>ร</strong>ัฐ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ศ<strong>า</strong>ส<strong>น</strong>ศ<strong>า</strong>สต<strong>ร</strong>์ <strong>จ</strong>ุฬ<strong>า</strong>ล<strong>ง</strong>ก<strong>ร</strong>ณ์มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong>• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>บัต<strong>ร</strong> วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong><strong>ป</strong>้อ<strong>ง</strong>กั<strong>น</strong><strong>ร</strong><strong>า</strong>ชอ<strong>า</strong>ณ<strong>า</strong><strong>จ</strong>ัก<strong>ร</strong> <strong>ร</strong>ุ่<strong>น</strong> 41• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>ต<strong>ร</strong>ี <strong>น</strong>ิติศ<strong>า</strong>สต<strong>ร</strong>์ มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong>ธ<strong>ร</strong><strong>ร</strong>มศ<strong>า</strong>สต<strong>ร</strong>์• <strong>น</strong>ัก<strong>ป</strong>กค<strong>ร</strong>อ<strong>ง</strong><strong>ร</strong><strong>ะ</strong>ดับสู<strong>ง</strong> <strong>ร</strong>ุ่<strong>น</strong>ที่ 19• <strong>น</strong>ักเ<strong>ร</strong>ี<strong>ย</strong><strong>น</strong><strong>น</strong><strong>า</strong><strong>ย</strong>อ<strong>ำ</strong>เภอ <strong>ร</strong>ุ่<strong>น</strong>ที่ 16<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong><strong>ง</strong><strong>า</strong><strong>น</strong>• <strong>ป</strong>ลัดก<strong>ร</strong><strong>ะ</strong>ท<strong>ร</strong>ว<strong>ง</strong><strong>ย</strong>ุติธ<strong>ร</strong><strong>ร</strong>ม• <strong>ป</strong>ลัดก<strong>ร</strong><strong>ะ</strong>ท<strong>ร</strong>ว<strong>ง</strong>แ<strong>ร</strong><strong>ง</strong><strong>ง</strong><strong>า</strong><strong>น</strong>• <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบ อ<strong>ง</strong>ค์ก<strong>า</strong><strong>ร</strong>ข<strong>น</strong>ส่<strong>ง</strong>มวลช<strong>น</strong>ก<strong>ร</strong>ุ<strong>ง</strong>เทพ• <strong>ร</strong>อ<strong>ง</strong><strong>ป</strong>ลัดก<strong>ร</strong><strong>ะ</strong>ท<strong>ร</strong>ว<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>พัฒ<strong>น</strong><strong>า</strong>สั<strong>ง</strong>คมแล<strong>ะ</strong>คว<strong>า</strong>มมั่<strong>น</strong>ค<strong>ง</strong>ขอ<strong>ง</strong>ม<strong>น</strong>ุษ<strong>ย</strong>์• ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>สภ<strong>า</strong>มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong>เอเชี<strong>ย</strong>อ<strong>า</strong>คเ<strong>น</strong><strong>ย</strong>์• <strong>ร</strong>อ<strong>ง</strong><strong>ป</strong>ลัดก<strong>ร</strong>ุ<strong>ง</strong>เทพมห<strong>า</strong><strong>น</strong>ค<strong>ร</strong>ก<strong>า</strong><strong>ร</strong>ผ่<strong>า</strong><strong>น</strong>หลักสูต<strong>ร</strong>อบ<strong>ร</strong>มขอ<strong>ง</strong>สม<strong>า</strong>คมส่<strong>ง</strong>เส<strong>ร</strong>ิมสถ<strong>า</strong>บั<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทไท<strong>ย</strong> (IOD)• หลักสูต<strong>ร</strong> Role of the Chairman Program (RCP) <strong>ร</strong>ุ่<strong>น</strong> 19/<strong>2008</strong> คว<strong>า</strong>ม<strong>ร</strong>ู้คว<strong>า</strong>มช<strong>ำ</strong><strong>น</strong><strong>า</strong>ญ ห<strong>ร</strong>ือคว<strong>า</strong>ม<strong>จ</strong>ัดเ<strong>จ</strong><strong>น</strong>• ด้<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>ก<strong>า</strong><strong>ร</strong>ถือหุ้<strong>น</strong> (31/12/51) ไม่มี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong>ผิดท<strong>า</strong><strong>ง</strong>กฎหม<strong>า</strong><strong>ย</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong> 10 <strong>ป</strong>ีที่ผ่<strong>า</strong><strong>น</strong>ม<strong>า</strong> ไม่มีDate of Birth15 August 1946 • Age 62Current PositionPresident, Southeast Asian UniversityEducation• M.P.A. Public Administration, Chulalongkorn University• National Defense College, Class 41• LL.B., Faculty of Law, Thammasat University• Institute of Administration Development, Senior Administration Course, Class 19• Head Officer of District Student, Class 16Working Experience• Permanent Secretary, Ministry of Justice• Permanent Secretary, Ministry of Labour• Chairman and Chairman of the Audit Committee, Bangkok Mass Transport Authority• Deputy Permanent Secretary, Ministry of Social Development and Human Security• Member, Council of Southeast Asian University• Deputy Permanent Secretary, Bangkok Metropolitan AdmistrationTraining Program organized by Thai Institute of Directors Association (IOD)• Role of the Chairman Program (RCP) Class 19/<strong>2008</strong>Specific Knowledge and Expertise• AdministrationShareholder Status (as of 31/12/08)NoneIllegal Record in Past 10 yearsNone46 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

<strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong>ัที เ<strong>ป</strong><strong>ร</strong>ม<strong>ร</strong>ัศมี<strong>ร</strong>อ<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>/<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ส<strong>ร</strong><strong>ร</strong>ห<strong>า</strong>วั<strong>น</strong>เดือ<strong>น</strong><strong>ป</strong>ีเกิด6 ตุล<strong>า</strong>คม 2491 • อ<strong>า</strong><strong>ย</strong>ุ 60 <strong>ป</strong>ีต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong><strong>ง</strong><strong>า</strong><strong>น</strong><strong>ป</strong>ั<strong>จ</strong><strong>จ</strong>ุบั<strong>น</strong><strong>ป</strong>ลัดส<strong>ำ</strong><strong>น</strong>ัก<strong>น</strong><strong>า</strong><strong>ย</strong>ก<strong>ร</strong>ัฐม<strong>น</strong>ต<strong>ร</strong>ี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ศึกษ<strong>า</strong>• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>ต<strong>ร</strong>ี <strong>ร</strong>ัฐศ<strong>า</strong>สต<strong>ร</strong>์ (เกี<strong>ย</strong><strong>ร</strong>ติ<strong>น</strong>ิ<strong>ย</strong>มดี) ส<strong>า</strong>ข<strong>า</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong>กค<strong>ร</strong>อ<strong>ง</strong> มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong>ธ<strong>ร</strong><strong>ร</strong>มศ<strong>า</strong>สต<strong>ร</strong>์• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>บัต<strong>ร</strong> วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong><strong>ป</strong>้อ<strong>ง</strong>กั<strong>น</strong><strong>ร</strong><strong>า</strong>ชอ<strong>า</strong>ณ<strong>า</strong><strong>จ</strong>ัก<strong>ร</strong> (ว<strong>ป</strong>อ.45)• <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ก<strong>า</strong>ศ<strong>น</strong>ี<strong>ย</strong>บัต<strong>ร</strong>ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong> ก.พ. หลักสูต<strong>ร</strong><strong>น</strong>ักบ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong> <strong>ร</strong><strong>ะ</strong>ดับสู<strong>ง</strong> <strong>ร</strong>ุ่<strong>น</strong> 36• <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ก<strong>า</strong>ศ<strong>น</strong>ี<strong>ย</strong>บัต<strong>ร</strong> หลักสูต<strong>ร</strong>ก<strong>า</strong><strong>ร</strong>เมือ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong>กค<strong>ร</strong>อ<strong>ง</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong>บบ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ช<strong>า</strong>ธิ<strong>ป</strong>ไต<strong>ย</strong>ส<strong>ำ</strong>ห<strong>ร</strong>ับ<strong>น</strong>ักบ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>ะ</strong>ดับสู<strong>ง</strong> สถ<strong>า</strong>บั<strong>น</strong>พ<strong>ร</strong><strong>ะ</strong><strong>ป</strong>กเกล้<strong>า</strong> <strong>ร</strong>ุ่<strong>น</strong> 4• <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ก<strong>า</strong>ศ<strong>น</strong>ี<strong>ย</strong>บัต<strong>ร</strong> หลักสูต<strong>ร</strong><strong>น</strong>ัก<strong>ป</strong>กค<strong>ร</strong>อ<strong>ง</strong><strong>ร</strong><strong>ะ</strong>ดับสู<strong>ง</strong> วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong>กค<strong>ร</strong>อ<strong>ง</strong> <strong>ร</strong>ุ่<strong>น</strong>ที่ 26• โ<strong>ร</strong><strong>ง</strong>เ<strong>ร</strong>ี<strong>ย</strong><strong>น</strong><strong>น</strong><strong>า</strong><strong>ย</strong>อ<strong>ำ</strong>เภอ <strong>ร</strong>ุ่<strong>น</strong>ที่ 28<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong><strong>ง</strong><strong>า</strong><strong>น</strong>• <strong>ร</strong>อ<strong>ง</strong><strong>ป</strong>ลัดส<strong>ำ</strong><strong>น</strong>ัก<strong>น</strong><strong>า</strong><strong>ย</strong>ก<strong>ร</strong>ัฐม<strong>น</strong>ต<strong>ร</strong>ี• ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>อิส<strong>ร</strong><strong>ะ</strong>แล<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบ บ<strong>ร</strong>ิษัท ผลิตไฟฟ้<strong>า</strong><strong>ร</strong><strong>า</strong>ชบุ<strong>ร</strong>ีโฮลดิ้<strong>ง</strong> <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>)• ผู้ต<strong>ร</strong>ว<strong>จ</strong><strong>ร</strong><strong>า</strong>ชก<strong>า</strong><strong>ร</strong>ส<strong>ำ</strong><strong>น</strong>ัก<strong>น</strong><strong>า</strong><strong>ย</strong>ก<strong>ร</strong>ัฐม<strong>น</strong>ต<strong>ร</strong>ี• ที่<strong>ป</strong><strong>ร</strong>ึกษ<strong>า</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong>ส<strong>ำ</strong><strong>น</strong>ักเลข<strong>า</strong>ธิก<strong>า</strong><strong>ร</strong>คณ<strong>ะ</strong><strong>ร</strong>ัฐม<strong>น</strong>ต<strong>ร</strong>ีก<strong>า</strong><strong>ร</strong>ผ่<strong>า</strong><strong>น</strong>หลักสูต<strong>ร</strong>อบ<strong>ร</strong>มขอ<strong>ง</strong>สม<strong>า</strong>คมส่<strong>ง</strong>เส<strong>ร</strong>ิมสถ<strong>า</strong>บั<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทไท<strong>ย</strong> (IOD)• หลักสูต<strong>ร</strong> Director Certification Program (DCP) <strong>ร</strong>ุ่<strong>น</strong> 105/<strong>2008</strong>• หลักสูต<strong>ร</strong> Role of the Chairman Program (RCP) <strong>ร</strong>ุ่<strong>น</strong> 19/<strong>2008</strong>คว<strong>า</strong>ม<strong>ร</strong>ู้คว<strong>า</strong>มช<strong>ำ</strong><strong>น</strong><strong>า</strong>ญ ห<strong>ร</strong>ือคว<strong>า</strong>ม<strong>จ</strong>ัดเ<strong>จ</strong><strong>น</strong>• ด้<strong>า</strong><strong>น</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>ง</strong><strong>า</strong><strong>น</strong>บุคคล บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ทั่วไ<strong>ป</strong>ก<strong>า</strong><strong>ร</strong>ถือหุ้<strong>น</strong> (31/12/51) ไม่มี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong>ผิดท<strong>า</strong><strong>ง</strong>กฎหม<strong>า</strong><strong>ย</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong> 10 <strong>ป</strong>ีที่ผ่<strong>า</strong><strong>น</strong>ม<strong>า</strong> ไม่มีMr. Nattee PremrasameeVice Chairman/Chairman of the Nomination Committee Date of Birth6 October 1948 • Age 60Current Position Permanent Secretary, The Prime Minister’s OfficeEducation• B.A (1st Class Honor) in Political Science, Thammasat University• National Defense College, Class 45 • Certificate, Senior Executive Course, Office of the Civil Service Commission, Class 36• Certificate, Democracy for Senior Executives, King Prajadhipok’s Institute, Class 4• Certificate, Senior Executive Course, Institute of Administration Development, Class 26• Head Officer of District, Class 28Working Experience• Deputy Permanent Secretary, The Prime Minister’s Office• Independent Director and Member of the Audit Committee, Rachaburi Electricity Generating Holding Plc.• Inspector-General, The Prime Minister’s Office• Advisor, The Prime Minister’s OfficeTraining Program organized of Directors by Thai Institute Association (IOD)• Director Certification Program (DCP) Class 105/<strong>2008</strong>• Role of the Chairman Program (RCP) Class 19/<strong>2008</strong>Specific Knowledge and Expertise• Human Resource and General ManagementShareholder Status (as of 31/12/08)NoneIllegal Record in Past 10 yearsNoneA n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d47

<strong>น</strong><strong>า</strong><strong>ย</strong>ธ<strong>ง</strong>ทอ<strong>ง</strong> <strong>จ</strong>ั<strong>น</strong>ท<strong>ร</strong><strong>า</strong><strong>ง</strong>ศุ<strong>ร</strong>อ<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>/<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดค่<strong>า</strong>ตอบแท<strong>น</strong>/ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>อิส<strong>ร</strong><strong>ะ</strong>วั<strong>น</strong>เดือ<strong>น</strong><strong>ป</strong>ีเกิด8 มิถุ<strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong> 2498 • อ<strong>า</strong><strong>ย</strong>ุ 53 <strong>ป</strong>ีต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong><strong>ง</strong><strong>า</strong><strong>น</strong><strong>ป</strong>ั<strong>จ</strong><strong>จ</strong>ุบั<strong>น</strong>เลข<strong>า</strong>ธิก<strong>า</strong><strong>ร</strong>สภ<strong>า</strong>ก<strong>า</strong><strong>ร</strong>ศึกษ<strong>า</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ศึกษ<strong>า</strong>• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>โทท<strong>า</strong><strong>ง</strong>กฎหม<strong>า</strong><strong>ย</strong> (LL.M.) New York University• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>โท <strong>น</strong>ิติศ<strong>า</strong>สต<strong>ร</strong>์ <strong>จ</strong>ุฬ<strong>า</strong>ล<strong>ง</strong>ก<strong>ร</strong>ณ์มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong>• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>บัต<strong>ร</strong> วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong><strong>ป</strong>้อ<strong>ง</strong>กั<strong>น</strong><strong>ร</strong><strong>า</strong>ชอ<strong>า</strong>ณ<strong>า</strong><strong>จ</strong>ัก<strong>ร</strong> (ว<strong>ป</strong><strong>ร</strong>อ. 4313)• เ<strong>น</strong>ติบัณฑิตไท<strong>ย</strong> ส<strong>ำ</strong><strong>น</strong>ักอบ<strong>ร</strong>มศึกษ<strong>า</strong>กฎหม<strong>า</strong><strong>ย</strong>แห่<strong>ง</strong>เ<strong>น</strong>ติบัณฑิต<strong>ย</strong>สภ<strong>า</strong>• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>ต<strong>ร</strong>ี <strong>น</strong>ิติศ<strong>า</strong>สต<strong>ร</strong>์ (เกี<strong>ย</strong><strong>ร</strong>ติ<strong>น</strong>ิ<strong>ย</strong>ม) <strong>จ</strong>ุฬ<strong>า</strong>ล<strong>ง</strong>ก<strong>ร</strong>ณ์มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong>• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>ต<strong>ร</strong>ี <strong>น</strong>ิเทศศ<strong>า</strong>สต<strong>ร</strong>์ มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong>สุโขทั<strong>ย</strong>ธ<strong>ร</strong><strong>ร</strong>ม<strong>า</strong>ธิ<strong>ร</strong><strong>า</strong>ช<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong><strong>ง</strong><strong>า</strong><strong>น</strong>• ก<strong>ร</strong><strong>ร</strong>ม<strong>า</strong>ธิก<strong>า</strong><strong>ร</strong><strong>ย</strong>ก<strong>ร</strong>่<strong>า</strong><strong>ง</strong><strong>ร</strong>ัฐธ<strong>ร</strong><strong>ร</strong>ม<strong>น</strong>ูญแล<strong>ะ</strong>โฆษกคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>ม<strong>า</strong>ธิก<strong>า</strong><strong>ร</strong><strong>ย</strong>ก<strong>ร</strong>่<strong>า</strong><strong>ง</strong><strong>ร</strong>ัฐธ<strong>ร</strong><strong>ร</strong>ม<strong>น</strong>ูญสภ<strong>า</strong><strong>ร</strong>่<strong>า</strong><strong>ง</strong><strong>ร</strong>ัฐธ<strong>ร</strong><strong>ร</strong>ม<strong>น</strong>ูญ• <strong>ร</strong>อ<strong>ง</strong><strong>ป</strong>ลัดก<strong>ร</strong><strong>ะ</strong>ท<strong>ร</strong>ว<strong>ง</strong><strong>ย</strong>ุติธ<strong>ร</strong><strong>ร</strong>ม• โฆษกก<strong>ร</strong><strong>ะ</strong>ท<strong>ร</strong>ว<strong>ง</strong><strong>ย</strong>ุติธ<strong>ร</strong><strong>ร</strong>ม• ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>กฤษฎีก<strong>า</strong> ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>กฤษฎีก<strong>า</strong>• ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>)• <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บ<strong>ร</strong>ิษัท พ<strong>า</strong>โ<strong>น</strong><strong>ร</strong><strong>า</strong>ม่<strong>า</strong> เวิลด์ไวด์ <strong>จ</strong><strong>ำ</strong>กัดก<strong>า</strong><strong>ร</strong>ผ่<strong>า</strong><strong>น</strong>หลักสูต<strong>ร</strong>อบ<strong>ร</strong>มขอ<strong>ง</strong>สม<strong>า</strong>คมส่<strong>ง</strong>เส<strong>ร</strong>ิมสถ<strong>า</strong>บั<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทไท<strong>ย</strong> (IOD)• หลักสูต<strong>ร</strong> Director Certification Program (DCP) <strong>ร</strong>ุ่<strong>น</strong> 108/<strong>2008</strong> • หลักสูต<strong>ร</strong> Director Accreditation Program (DAP) <strong>ร</strong>ุ่<strong>น</strong> 26/2004 คว<strong>า</strong>ม<strong>ร</strong>ู้คว<strong>า</strong>มช<strong>ำ</strong><strong>น</strong><strong>า</strong>ญ ห<strong>ร</strong>ือคว<strong>า</strong>ม<strong>จ</strong>ัดเ<strong>จ</strong><strong>น</strong>• ด้<strong>า</strong><strong>น</strong>กฎหม<strong>า</strong><strong>ย</strong> ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>า</strong>ชก<strong>า</strong><strong>ร</strong>แผ่<strong>น</strong>ดิ<strong>น</strong> แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>สื่อส<strong>า</strong><strong>ร</strong>มวลช<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ถือหุ้<strong>น</strong> (31/12/51) ไม่มี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong>ผิดท<strong>า</strong><strong>ง</strong>กฎหม<strong>า</strong><strong>ย</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong> 10 <strong>ป</strong>ีที่ผ่<strong>า</strong><strong>น</strong>ม<strong>า</strong> ไม่มีMr. Tongthong ChandransuVice Chairman/Chairman of the Remuneration Committee/Independent DirectorDate of Birth8 June 1955 • Age 53Current Position Secretary-General, Office of the Education CouncilEducation• LL.M., New York University• LL.M., Chulalongkorn University • National Defense College, Class 4313• Barrister-at-Law, Thai Bar Association• LL.B. (Honor), Chulalongkorn University• B.A. in Communication Arts, Sukhothai Thammathirat Open University Working Experience• Member and Spokesman, Constitution Drafting Committee,Constitution Drafting Council• Deputy Permanent Secretary, Ministry of Justice• Spokesman, Ministry of Justice• Member of Council of State, Office of the Council of State• Board of Director, <strong>MCOT</strong> Plc.• Chairman, Panorama Worldwide Co., Ltd.Training Program organized by Thai Institute of Directors Association (IOD)• Director Certification Program (DCP) Class 108/<strong>2008</strong>• Director Accreditation Program (DAP) Class 26/2004Specific Knowledge and Expertise• Law, Public Administration and Mass CommunicationShareholder Status (as of 31/12/08)NoneIllegal Record in Past 10 yearsNone48 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

<strong>น</strong><strong>า</strong><strong>ย</strong>วิท<strong>ย</strong><strong>า</strong>ธ<strong>ร</strong> ท่อแก้วก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>อิส<strong>ร</strong><strong>ะ</strong>/ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบ/ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ส<strong>ร</strong><strong>ร</strong>ห<strong>า</strong>/ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดค่<strong>า</strong>ตอบแท<strong>น</strong>วั<strong>น</strong>เดือ<strong>น</strong><strong>ป</strong>ีเกิดต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong><strong>ง</strong><strong>า</strong><strong>น</strong><strong>ป</strong>ั<strong>จ</strong><strong>จ</strong>ุบั<strong>น</strong>3 พฤษภ<strong>า</strong>คม 2500 • อ<strong>า</strong><strong>ย</strong>ุ 51 <strong>ป</strong>ีอ<strong>า</strong><strong>จ</strong><strong>า</strong><strong>ร</strong><strong>ย</strong>์<strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong>ส<strong>า</strong>ข<strong>า</strong>วิช<strong>า</strong><strong>น</strong>ิเทศศ<strong>า</strong>สต<strong>ร</strong>์ มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong>สุโขทั<strong>ย</strong>ธ<strong>ร</strong><strong>ร</strong>ม<strong>า</strong>ธิ<strong>ร</strong><strong>า</strong>ช<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ศึกษ<strong>า</strong>• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>เอก ศิล<strong>ป</strong>ศ<strong>า</strong>สต<strong>ร</strong>์ ส<strong>า</strong>ข<strong>า</strong>ก<strong>า</strong><strong>ร</strong>ว<strong>า</strong><strong>ง</strong>แผ<strong>น</strong>พัฒ<strong>น</strong><strong>า</strong>ช<strong>น</strong>บท มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong>แม่โ<strong>จ</strong>้• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>โท ค<strong>ร</strong>ุศ<strong>า</strong>สต<strong>ร</strong>์ ส<strong>า</strong>ข<strong>า</strong>โสตทัศ<strong>น</strong>ศึกษ<strong>า</strong> <strong>จ</strong>ุฬ<strong>า</strong>ล<strong>ง</strong>ก<strong>ร</strong>ณ์มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong>• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>ต<strong>ร</strong>ี ค<strong>ร</strong>ุศ<strong>า</strong>สต<strong>ร</strong>์ ส<strong>า</strong>ข<strong>า</strong><strong>จ</strong>ิตวิท<strong>ย</strong><strong>า</strong>ก<strong>า</strong><strong>ร</strong>ศึกษ<strong>า</strong> <strong>จ</strong>ุฬ<strong>า</strong>ล<strong>ง</strong>ก<strong>ร</strong>ณ์มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong><strong>ง</strong><strong>า</strong><strong>น</strong>• ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้ท<strong>ร</strong><strong>ง</strong>คุณวุฒิ<strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong>หลักสูต<strong>ร</strong>ผู้<strong>น</strong><strong>ำ</strong>ท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เมือ<strong>ง</strong><strong>ย</strong>ุคใหม่ สถ<strong>า</strong>บั<strong>น</strong>พ<strong>ร</strong><strong>ะ</strong><strong>ป</strong>กเกล้<strong>า</strong>• ที่<strong>ป</strong><strong>ร</strong>ึกษ<strong>า</strong>สภ<strong>า</strong>สถ<strong>า</strong>บั<strong>น</strong><strong>น</strong>ักวิช<strong>า</strong>ก<strong>า</strong><strong>ร</strong>สื่อส<strong>า</strong><strong>ร</strong>มวลช<strong>น</strong>แห่<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong> • ที่<strong>ป</strong><strong>ร</strong>ึกษ<strong>า</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>ม<strong>า</strong>ธิก<strong>า</strong><strong>ร</strong>พัฒ<strong>น</strong><strong>า</strong>ท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เมือ<strong>ง</strong> สภ<strong>า</strong>ผู้แท<strong>น</strong><strong>ร</strong><strong>า</strong>ษฎ<strong>ร</strong>• ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้ท<strong>ร</strong><strong>ง</strong>คุณวุฒิ<strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong>สภ<strong>า</strong>มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong> มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong><strong>ร</strong><strong>า</strong>ชภัฏสุ<strong>ร</strong><strong>า</strong>ษฎ<strong>ร</strong>์ธ<strong>า</strong><strong>น</strong>ีก<strong>า</strong><strong>ร</strong>ผ่<strong>า</strong><strong>น</strong>หลักสูต<strong>ร</strong>อบ<strong>ร</strong>มขอ<strong>ง</strong>สม<strong>า</strong>คมส่<strong>ง</strong>เส<strong>ร</strong>ิมสถ<strong>า</strong>บั<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทไท<strong>ย</strong> (IOD)• หลักสูต<strong>ร</strong> Audit Committee Program (ACP) <strong>ร</strong>ุ่<strong>น</strong> 22/<strong>2008</strong>• หลักสูต<strong>ร</strong> Director Certification Program (DCP) <strong>ร</strong>ุ่<strong>น</strong> 100/<strong>2008</strong> • หลักสูต<strong>ร</strong> Finance for Non-Finance Director Program (FND) <strong>ร</strong>ุ่<strong>น</strong> 39/<strong>2008</strong>คว<strong>า</strong>ม<strong>ร</strong>ู้คว<strong>า</strong>มช<strong>ำ</strong><strong>น</strong><strong>า</strong>ญ ห<strong>ร</strong>ือคว<strong>า</strong>ม<strong>จ</strong>ัดเ<strong>จ</strong><strong>น</strong>• ด้<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>สื่อส<strong>า</strong><strong>ร</strong>เพื่อก<strong>า</strong><strong>ร</strong>พัฒ<strong>น</strong><strong>า</strong> ก<strong>า</strong><strong>ร</strong>สื่อส<strong>า</strong><strong>ร</strong>อ<strong>ง</strong>ค์ก<strong>า</strong><strong>ร</strong> ก<strong>า</strong><strong>ร</strong>ผลิตแล<strong>ะ</strong>ใช้สื่อโท<strong>ร</strong>ทัศ<strong>น</strong>์ ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong> ก<strong>า</strong><strong>ร</strong>พัฒ<strong>น</strong><strong>า</strong>อ<strong>ง</strong>ค์ก<strong>า</strong><strong>ร</strong> ก<strong>า</strong><strong>ร</strong>สื่อส<strong>า</strong><strong>ร</strong> ก<strong>า</strong><strong>ร</strong>เมือ<strong>ง</strong> ก<strong>า</strong><strong>ร</strong>ศึกษ<strong>า</strong>ก<strong>า</strong><strong>ร</strong>ว<strong>า</strong><strong>ง</strong>แผ<strong>น</strong>กล<strong>ย</strong>ุทธ์ ก<strong>า</strong><strong>ร</strong>พัฒ<strong>น</strong><strong>า</strong>บุคล<strong>า</strong>ก<strong>ร</strong> แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>ว<strong>า</strong><strong>ง</strong>แผ<strong>น</strong>พัฒ<strong>น</strong><strong>า</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศก<strong>า</strong><strong>ร</strong>ถือหุ้<strong>น</strong> (31/12/51) ไม่มี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong>ผิดท<strong>า</strong><strong>ง</strong>กฎหม<strong>า</strong><strong>ย</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong> 10 <strong>ป</strong>ีที่ผ่<strong>า</strong><strong>น</strong>ม<strong>า</strong> ไม่มีMr. Wittayatorn TokeawIndependent Director/Member of the Audit Committee/Member of the Nomination Committee/Member of the Remuneration Committee Date of BirthCurrent Position3 May 1957 • Age 51Lecturer, Department of Communication Arts, Sukhothai Thammatirat Open University Education• Ph.D. in Rural Development, Maejo University• M.Ed. in Audio-Visual Education, Chulalongkorn University• B.Ed. in Education Psychology, Chulalongkorn UniversityWorking Experience• Specialist Member, New-Era Political Leader, King Prajadhipok’s Institute• Advisor, Council of the Mass Communication Faculty Members of Thailand• Advisor, Committee on Political Development, The House of Representatives • Specialist Member of University Council, Suratthani Rajabhat UniversityTraining Program organized by Thai Institute of Directors Association (IOD)• Audit Committee Program (ACP) Class 22/<strong>2008</strong> • Director Certification Program (DCP) Class 100/<strong>2008</strong>• Finance for Non-Finance Director Program (FND) Class 39/<strong>2008</strong>Specific Knowledge and Expertise• Communication for development, corporate communication,production and usage of TV services, corporate development, politicalcommunication, education, strategic planning, human resourcedevelopment, national planning and development.Shareholder Status (as of 31/12/08)NoneIllegal Record in Past 10 yearsNoneA n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d49

<strong>น</strong><strong>า</strong><strong>ง</strong>ด<strong>น</strong>ุช<strong>า</strong> <strong>ย</strong>ิ<strong>น</strong>ดีพิธก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>/ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ส<strong>ร</strong><strong>ร</strong>ห<strong>า</strong>/ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดค่<strong>า</strong>ตอบแท<strong>น</strong>วั<strong>น</strong>เดือ<strong>น</strong><strong>ป</strong>ีเกิด5 ก<strong>ร</strong>กฎ<strong>า</strong>คม 2497 • อ<strong>า</strong><strong>ย</strong>ุ 54 <strong>ป</strong>ีต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong><strong>ง</strong><strong>า</strong><strong>น</strong><strong>ป</strong>ั<strong>จ</strong><strong>จ</strong>ุบั<strong>น</strong> <strong>ร</strong>อ<strong>ง</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong><strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong><strong>ร</strong>ัฐวิส<strong>า</strong>หกิ<strong>จ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ศึกษ<strong>า</strong>• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>โท พ<strong>า</strong>ณิช<strong>ย</strong>ศ<strong>า</strong>สต<strong>ร</strong>์ วิช<strong>า</strong>เอกก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong> <strong>จ</strong>ุฬ<strong>า</strong>ล<strong>ง</strong>ก<strong>ร</strong>ณ์มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong>• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>ต<strong>ร</strong>ี บัญชี วิช<strong>า</strong>เอก ก<strong>า</strong><strong>ร</strong>ธ<strong>น</strong><strong>า</strong>ค<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong> <strong>จ</strong>ุฬ<strong>า</strong>ล<strong>ง</strong>ก<strong>ร</strong>ณ์มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong>• Executive Development Program, Kellogg School of Management,NWU, USA• <strong>น</strong>ักบ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>ะ</strong>ดับสู<strong>ง</strong> <strong>ร</strong>ุ่<strong>น</strong>ที่ 48 ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong> กพ.• <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ก<strong>า</strong>ศ<strong>น</strong>ี<strong>ย</strong>บัต<strong>ร</strong>ชั้<strong>น</strong>สู<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ภ<strong>า</strong>ค<strong>ร</strong>ัฐแล<strong>ะ</strong>กฎหม<strong>า</strong><strong>ย</strong>มห<strong>า</strong>ช<strong>น</strong> <strong>ร</strong>ุ่<strong>น</strong>ที่ 5สถ<strong>า</strong>บั<strong>น</strong>พ<strong>ร</strong><strong>ะ</strong><strong>ป</strong>กเกล้<strong>า</strong>• MINI MBA มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong>ธ<strong>ร</strong><strong>ร</strong>มศ<strong>า</strong>สต<strong>ร</strong>์<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong><strong>ง</strong><strong>า</strong><strong>น</strong>• ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บ<strong>ร</strong>ิษัทหลักท<strong>ร</strong>ัพ<strong>ย</strong>์<strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong>กอ<strong>ง</strong>ทุ<strong>น</strong>ก<strong>ร</strong>ุ<strong>ง</strong>ไท<strong>ย</strong> <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>)• ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บ<strong>ร</strong>ิษัท ท่<strong>า</strong>อ<strong>า</strong>ก<strong>า</strong>ศ<strong>ย</strong><strong>า</strong><strong>น</strong>ไท<strong>ย</strong> <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>)• ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ส<strong>ำ</strong><strong>น</strong>ักก<strong>ำ</strong>กับแล<strong>ะ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>ผล<strong>ร</strong>ัฐวิส<strong>า</strong>หกิ<strong>จ</strong> ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong><strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong><strong>ร</strong>ัฐวิส<strong>า</strong>หกิ<strong>จ</strong>• ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ส<strong>ำ</strong><strong>น</strong>ักพัฒ<strong>น</strong><strong>า</strong><strong>ร</strong>ัฐวิส<strong>า</strong>หกิ<strong>จ</strong> ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong><strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong><strong>ร</strong>ัฐวิส<strong>า</strong>หกิ<strong>จ</strong>• ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บ<strong>ร</strong>ิษัท ธ<strong>น</strong><strong>า</strong><strong>ร</strong>ักษ์พัฒ<strong>น</strong><strong>า</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ <strong>จ</strong><strong>ำ</strong>กัด (ธพส.)ก<strong>า</strong><strong>ร</strong>ผ่<strong>า</strong><strong>น</strong>หลักสูต<strong>ร</strong>อบ<strong>ร</strong>มขอ<strong>ง</strong>สม<strong>า</strong>คมส่<strong>ง</strong>เส<strong>ร</strong>ิมสถ<strong>า</strong>บั<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทไท<strong>ย</strong> (IOD)• หลักสูต<strong>ร</strong> Financial Statements for Directors (FSD) <strong>ร</strong>ุ่<strong>น</strong> 3/<strong>2008</strong> • หลักสูต<strong>ร</strong> DCP RE – Refresher Course DCP <strong>ร</strong>ุ่<strong>น</strong> 5/2007 • หลักสูต<strong>ร</strong> Director Certification Program (DCP) <strong>ร</strong>ุ่<strong>น</strong> 29/2003 คว<strong>า</strong>ม<strong>ร</strong>ู้คว<strong>า</strong>มช<strong>ำ</strong><strong>น</strong><strong>า</strong>ญ ห<strong>ร</strong>ือคว<strong>า</strong>ม<strong>จ</strong>ัดเ<strong>จ</strong><strong>น</strong>• ก<strong>า</strong><strong>ร</strong>บัญชี ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong> ก<strong>า</strong><strong>ร</strong>คลั<strong>ง</strong> ก<strong>า</strong><strong>ร</strong>ธ<strong>น</strong><strong>า</strong>ค<strong>า</strong><strong>ร</strong>• คว<strong>า</strong>ม<strong>จ</strong>ัดเ<strong>จ</strong><strong>น</strong>ด้<strong>า</strong><strong>น</strong>กฎ<strong>ร</strong><strong>ะ</strong>เบี<strong>ย</strong>บเกี่<strong>ย</strong>วกับ<strong>ร</strong>ัฐวิส<strong>า</strong>หกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ถือหุ้<strong>น</strong> (31/12/51) ไม่มี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong>ผิดท<strong>า</strong><strong>ง</strong>กฎหม<strong>า</strong><strong>ย</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong> 10 <strong>ป</strong>ีที่ผ่<strong>า</strong><strong>น</strong>ม<strong>า</strong> ไม่มีMrs. Danucha YindeepitDirector/Member of the Nomination Committee/Member of the Remuneration CommitteeDate of Birth5 July 1954 • Age 54Current Position Deputy Director - General, State Enterprise Policy OfficeEducation• Master of Commerce in Management Science, Chulalongkorn University• Bachelor of Accounting in Banking and Finance, Chulalongkorn University• Executive Development Program, Kellogg School of Management,Northwestern University, USA• Senior Executive Course, Office of the Civil Service Commission• Certificate, Public Administration & Civil Law, King Prajadhipok’s Institute• MINI MBA, Thammasat UniversityWorking Experience• Board of Director, Krung Thai Asset Management Plc.• Board of Director, Airports of Thailand Plc.• Director, Monitoring and Performance Assessment, State Enterprise Policy Office• Director, State Enterprise Development, State Enterprise Policy Office• Board of Director, Dhanarak Asset Development Plc.Training Program organized by Thai Institute of Directors Association (IOD)• Financial Statement for Directors Program (FSD) Class 3/<strong>2008</strong>• DCP RE – Refresher Course (DCP) Class 5/2007• Director Certification Program (DCP) Class 29/2003Specific Knowledge and Expertise• Accounting, Monetary, Finance and Banking• Law and Regulation of State EnterpriseShareholder Status (as of 31/12/08)NoneIllegal Record in Past 10 yearsNone50 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

<strong>น</strong><strong>า</strong><strong>ย</strong>อ<strong>น</strong>ุส<strong>ร</strong>ณ์ ธ<strong>ร</strong><strong>ร</strong>มใ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>อิส<strong>ร</strong><strong>ะ</strong>/<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบ/ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ส<strong>ร</strong><strong>ร</strong>ห<strong>า</strong>/ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดค่<strong>า</strong>ตอบแท<strong>น</strong>วั<strong>น</strong>เดือ<strong>น</strong><strong>ป</strong>ีเกิด2 มี<strong>น</strong><strong>า</strong>คม 2509 • อ<strong>า</strong><strong>ย</strong>ุ 42 <strong>ป</strong>ีต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong><strong>ง</strong><strong>า</strong><strong>น</strong><strong>ป</strong>ั<strong>จ</strong><strong>จ</strong>ุบั<strong>น</strong> คณบดีคณ<strong>ะ</strong>เศ<strong>ร</strong>ษฐศ<strong>า</strong>สต<strong>ร</strong>์ มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong><strong>ร</strong>ั<strong>ง</strong>สิต<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ศึกษ<strong>า</strong>• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>เอกท<strong>า</strong><strong>ง</strong>ด้<strong>า</strong><strong>น</strong>เศ<strong>ร</strong>ษฐศ<strong>า</strong>สต<strong>ร</strong>์<strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศ ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>พัฒ<strong>น</strong><strong>า</strong>Fordham University, New York U.S.A• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>โท เศ<strong>ร</strong>ษฐศ<strong>า</strong>สต<strong>ร</strong>์ - Fordham University, New York, U.S.A• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>โท บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong> MBA – Southeastern University• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>ต<strong>ร</strong>ี <strong>ร</strong>ัฐศ<strong>า</strong>สต<strong>ร</strong>์ (เกี<strong>ย</strong><strong>ร</strong>ติ<strong>น</strong>ิ<strong>ย</strong>ม) <strong>จ</strong>ุฬ<strong>า</strong>ล<strong>ง</strong>ก<strong>ร</strong>ณ์มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong><strong>ง</strong><strong>า</strong><strong>น</strong>• <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบแล<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บ<strong>ร</strong>ิษัท บ<strong>า</strong><strong>ง</strong><strong>จ</strong><strong>า</strong>ก<strong>ป</strong>ิโต<strong>ร</strong>เลี<strong>ย</strong>ม <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>)• ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> ธ<strong>น</strong><strong>า</strong>ค<strong>า</strong><strong>ร</strong>เพื่อก<strong>า</strong><strong>ร</strong>เกษต<strong>ร</strong>แล<strong>ะ</strong>สหก<strong>ร</strong>ณ์ก<strong>า</strong><strong>ร</strong>เกษต<strong>ร</strong>• ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> กอ<strong>ง</strong>ทุ<strong>น</strong> USO กทช.• ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้<strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong> บ<strong>ร</strong>ิษัทหลักท<strong>ร</strong>ัพ<strong>ย</strong>์<strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong>กอ<strong>ง</strong>ทุ<strong>น</strong>บีที <strong>จ</strong><strong>ำ</strong>กัด • ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong> ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>พัฒ<strong>น</strong><strong>า</strong><strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>ส<strong>า</strong>ธ<strong>า</strong><strong>ร</strong>ณ<strong>ะ</strong> ส<strong>ำ</strong><strong>น</strong>ัก<strong>น</strong><strong>า</strong><strong>ย</strong>ก<strong>ร</strong>ัฐม<strong>น</strong>ต<strong>ร</strong>ี• ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> สถ<strong>า</strong>บั<strong>น</strong><strong>ป</strong><strong>ร</strong>ีดี พ<strong>น</strong>ม<strong>ย</strong><strong>ง</strong>ค์• ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บ<strong>ร</strong>ิษัท ไ<strong>ป</strong><strong>ร</strong>ษณี<strong>ย</strong>์ไท<strong>ย</strong> <strong>จ</strong><strong>ำ</strong>กัด• ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บ<strong>ร</strong>ิษัท Family Know How <strong>จ</strong><strong>ำ</strong>กัด• ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>อ<strong>า</strong>วุโส ส<strong>ำ</strong><strong>น</strong>ักวิ<strong>จ</strong>ั<strong>ย</strong>แล<strong>ะ</strong>ด้<strong>า</strong><strong>น</strong><strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong>กอ<strong>ง</strong>ทุ<strong>น</strong> ธ<strong>น</strong><strong>า</strong>ค<strong>า</strong><strong>ร</strong>ไท<strong>ย</strong>ธ<strong>น</strong><strong>า</strong>ค<strong>า</strong><strong>ร</strong> <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>)• VICE PRESIDENT ท<strong>า</strong><strong>ง</strong>ด้<strong>า</strong><strong>น</strong>วิ<strong>จ</strong>ั<strong>ย</strong> แล<strong>ะ</strong> MIS ธ<strong>น</strong><strong>า</strong>ค<strong>า</strong><strong>ร</strong> CITIBANKก<strong>า</strong><strong>ร</strong>ผ่<strong>า</strong><strong>น</strong>หลักสูต<strong>ร</strong>อบ<strong>ร</strong>มขอ<strong>ง</strong>สม<strong>า</strong>คมส่<strong>ง</strong>เส<strong>ร</strong>ิมสถ<strong>า</strong>บั<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทไท<strong>ย</strong> (IOD)• หลักสูต<strong>ร</strong> Role of the Chairman Program (RCP) <strong>ร</strong>ุ่<strong>น</strong> 19/<strong>2008</strong> • หลักสูต<strong>ร</strong> Audit Committee Program (ACP) <strong>ร</strong>ุ่<strong>น</strong> 11/2006• หลักสูต<strong>ร</strong> Director Certification Program (DCP) <strong>ร</strong>ุ่<strong>น</strong> 28/2003คว<strong>า</strong>ม<strong>ร</strong>ู้คว<strong>า</strong>มช<strong>ำ</strong><strong>น</strong><strong>า</strong>ญ ห<strong>ร</strong>ือคว<strong>า</strong>ม<strong>จ</strong>ัดเ<strong>จ</strong><strong>น</strong>• ด้<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong> ก<strong>า</strong><strong>ร</strong>ล<strong>ง</strong>ทุ<strong>น</strong> ก<strong>า</strong><strong>ร</strong>วิ<strong>จ</strong>ั<strong>ย</strong>แล<strong>ะ</strong>วิช<strong>า</strong>ก<strong>า</strong><strong>ร</strong> เ<strong>น</strong>้<strong>น</strong>ท<strong>า</strong><strong>ง</strong>ด้<strong>า</strong><strong>น</strong>เศ<strong>ร</strong>ษฐกิ<strong>จ</strong>• <strong>ป</strong><strong>ร</strong><strong>ะ</strong>สบก<strong>า</strong><strong>ร</strong>ณ์ท<strong>า</strong><strong>ง</strong>ด้<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบ ก<strong>า</strong><strong>ร</strong>ควบคุมภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong> แล<strong>ะ</strong>ด้<strong>า</strong><strong>น</strong>สื่อมวลช<strong>น</strong>• มีคว<strong>า</strong>มช<strong>ำ</strong><strong>น</strong><strong>า</strong>ญด้<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong> <strong>จ</strong>ัดตั้<strong>ง</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong>ก<strong>า</strong><strong>ร</strong>ถือหุ้<strong>น</strong> (31/12/51) ไม่มี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong>ผิดท<strong>า</strong><strong>ง</strong>กฎหม<strong>า</strong><strong>ย</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong> 10 <strong>ป</strong>ีที่ผ่<strong>า</strong><strong>น</strong>ม<strong>า</strong> ไม่มีMr. Anusorn TamajaiIndependent Director/Chairman of the Audit Committee/Member of the Nomination Committee/Member of the Remuneration CommitteeDate of Birth2 March 1966 • Age 42Current Position Dean, Faculty of Economics, Rangsit UniversityEducation• Ph.D. in International Economics, Finance and Development, Fordham University, New York, USA• M.A. in Economics, Fordham University, New York, USA • MBA, Southeastern University, • B.A. (Honor) in Political Science, Chulalongkorn University Working Experience• Chairman of the Audit Committee and Director, Bangchak Petroleum Co., Ltd• Board of director, Bank of Agriculture & Agricultural Cooperatives• Member of the USO Fund, National Telecommunication Commission• Managing Director, BT Asset Management Co., Ltd.• Member and Secretary, Public Policy Development Office, The Prime Minister’s Office• Member, Pridi Banomyong Institute• Board of Director, Thailand Post Co., Ltd.• Member, Family Know How Co., Ltd.• Senior Director, Research and Fund Management Office, Bank Thai Plc.• Vice President, Research and MIS, CITIBANKTraining Program organized by Thai Institute of Directors Association (IOD)• Role of Chairman Program (RCP) Class 19/<strong>2008</strong>• Audit Committee Program (ACP) Class 11/2006• Director Certification Program (DCP) Class 28/2003Specific Knowledge and Expertise• Finance, Investment and Economic Research, Audit, Internal Controland Mass Media• Organizational Administration and Foundation Shareholder Status (as of 31/12/08)NoneIllegal Record in Past 10 yearsNoneA n n u a l R e p o r t 2 0 0 8 51M C O T P u b l i c C o m p a n y L i m i t e d

<strong>น</strong><strong>า</strong><strong>ย</strong>พ<strong>ง</strong>ษ์ชั<strong>ย</strong> อมต<strong>า</strong><strong>น</strong><strong>น</strong>ท์ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>อิส<strong>ร</strong><strong>ะ</strong>/ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ส<strong>ร</strong><strong>ร</strong>ห<strong>า</strong>วั<strong>น</strong>เดือ<strong>น</strong><strong>ป</strong>ีเกิด28 มิถุ<strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong> 2507 • อ<strong>า</strong><strong>ย</strong>ุ 44 <strong>ป</strong>ีต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong><strong>ง</strong><strong>า</strong><strong>น</strong><strong>ป</strong>ั<strong>จ</strong><strong>จ</strong>ุบั<strong>น</strong> ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทแล<strong>ะ</strong>ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong> บ<strong>ร</strong>ิษัท ฟอ<strong>ร</strong>์ท คอ<strong>ร</strong>์<strong>ป</strong>อเ<strong>ร</strong>ชั่<strong>น</strong> <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>)<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ศึกษ<strong>า</strong>• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>ต<strong>ร</strong>ี วิศวก<strong>ร</strong><strong>ร</strong>มศ<strong>า</strong>สต<strong>ร</strong>์ ส<strong>า</strong>ข<strong>า</strong>อิเล็กท<strong>ร</strong>อ<strong>น</strong>ิกส์ สถ<strong>า</strong>บั<strong>น</strong>เทคโ<strong>น</strong>โล<strong>ย</strong>ีพ<strong>ร</strong><strong>ะ</strong><strong>จ</strong>อมเกล้<strong>า</strong>เ<strong>จ</strong>้<strong>า</strong>คุณทห<strong>า</strong><strong>ร</strong>ล<strong>า</strong>ดก<strong>ร</strong><strong>ะ</strong>บั<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong><strong>ง</strong><strong>า</strong><strong>น</strong>• ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท บ<strong>ร</strong>ิษัท อุตส<strong>า</strong>หก<strong>ร</strong><strong>ร</strong>ม<strong>น</strong>้<strong>ำ</strong>ไท<strong>ย</strong> <strong>จ</strong><strong>ำ</strong>กัด• ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท บ<strong>ร</strong>ิษัท ฟอ<strong>ร</strong>์ทสม<strong>า</strong><strong>ร</strong>์ท เซอ<strong>ร</strong>์วิส <strong>จ</strong><strong>ำ</strong>กัด• ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท บ<strong>ร</strong>ิษัท ฟอ<strong>ร</strong>์ท แท<strong>ร</strong>็คกิ้<strong>ง</strong> ซีสเต็ม <strong>จ</strong><strong>ำ</strong>กัด• ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทแล<strong>ะ</strong>ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong> บ<strong>ร</strong>ิษัท <strong>จ</strong>ีเ<strong>น</strong>ี<strong>ย</strong>ส อิเลคท<strong>ร</strong>อ<strong>น</strong>ิค มิเตอ<strong>ร</strong>์ <strong>จ</strong><strong>ำ</strong>กัด• ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทแล<strong>ะ</strong>ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong> บ<strong>ร</strong>ิษัท <strong>จ</strong>ีเ<strong>น</strong>ี<strong>ย</strong>ส ท<strong>ร</strong><strong>า</strong>ฟฟิค ซีสเต็ม <strong>จ</strong><strong>ำ</strong>กัด • ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทแล<strong>ะ</strong>ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong> บ<strong>ร</strong>ิษัท อิเลคท<strong>ร</strong>อ<strong>น</strong>ิคส์ ซอ<strong>ร</strong>์ซ <strong>จ</strong><strong>ำ</strong>กัดก<strong>า</strong><strong>ร</strong>ผ่<strong>า</strong><strong>น</strong>หลักสูต<strong>ร</strong>อบ<strong>ร</strong>มขอ<strong>ง</strong>สม<strong>า</strong>คมส่<strong>ง</strong>เส<strong>ร</strong>ิมสถ<strong>า</strong>บั<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทไท<strong>ย</strong> (IOD)• หลักสูต<strong>ร</strong> Director Accreditation Program (DAP) <strong>ร</strong>ุ่<strong>น</strong> 30/2004คว<strong>า</strong>ม<strong>ร</strong>ู้คว<strong>า</strong>มช<strong>ำ</strong><strong>น</strong><strong>า</strong>ญ ห<strong>ร</strong>ือคว<strong>า</strong>ม<strong>จ</strong>ัดเ<strong>จ</strong><strong>น</strong>• ด้<strong>า</strong><strong>น</strong>เทคโ<strong>น</strong>โล<strong>ย</strong>ีส<strong>า</strong><strong>ร</strong>ส<strong>น</strong>เทศ แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>สื่อส<strong>า</strong><strong>ร</strong>ก<strong>า</strong><strong>ร</strong>ถือหุ้<strong>น</strong> (31/12/51) ไม่มี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong>ผิดท<strong>า</strong><strong>ง</strong>กฎหม<strong>า</strong><strong>ย</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong> 10 <strong>ป</strong>ีที่ผ่<strong>า</strong><strong>น</strong>ม<strong>า</strong> ไม่มีMr. Pongchai AmatanonIndependent Director/ Member of the Nomination CommitteeDate of BirthCurrent Position28 June 1964 • Age 44Executive Director, Fort Corporation Co., Ltd.Education• B.E. in Electronics, King Mongkut’s Institute of Technology,LadkrabangWorking Experience• Board of Director, Thai Water Industry Co., Ltd.• Board of Director, Fort Smart Service Co., Ltd.• Board of Director, Fort Tracking System Co., Ltd.• Executive Director, Genius Electronic Meter Co., Ltd.• Executive Director, Genius Traffic System Co., Ltd.• Executive Director, Electronics Sources Co., Ltd.Training Program organized by Thai Institute of Directors Association (IOD)• Director Accreditation Program (DAP) Class 30/2004Specific Knowledge and Expertise• Information Technology and CommunicationShareholder Status (as of 31/12/08)Illegal Record in Past 10 yearsNoneNone52 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

<strong>น</strong><strong>า</strong><strong>ย</strong>สมบู<strong>ร</strong>ณ์ ม่ว<strong>ง</strong>กล่<strong>ำ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>อิส<strong>ร</strong><strong>ะ</strong>Mr. Somboon MuangklamIndependent Directorวั<strong>น</strong>เดือ<strong>น</strong><strong>ป</strong>ีเกิดต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong><strong>ง</strong><strong>า</strong><strong>น</strong><strong>ป</strong>ั<strong>จ</strong><strong>จ</strong>ุบั<strong>น</strong>25 กุมภ<strong>า</strong>พั<strong>น</strong>ธ์ 2495 • อ<strong>า</strong><strong>ย</strong>ุ 56 <strong>ป</strong>ีอั<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>พิเศษฝ่<strong>า</strong><strong>ย</strong>สัญญ<strong>า</strong>แล<strong>ะ</strong>ห<strong>า</strong><strong>ร</strong>ือ ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>อั<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>สู<strong>ง</strong>สุด<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ศึกษ<strong>า</strong>• เ<strong>น</strong>ติบัณฑิตไท<strong>ย</strong> ส<strong>ำ</strong><strong>น</strong>ักอบ<strong>ร</strong>มศึกษ<strong>า</strong>กฎหม<strong>า</strong><strong>ย</strong>แห่<strong>ง</strong>เ<strong>น</strong>ติบัณฑิต<strong>ย</strong>สภ<strong>า</strong>• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>ต<strong>ร</strong>ี <strong>น</strong>ิติศ<strong>า</strong>สต<strong>ร</strong>์ มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong><strong>ร</strong><strong>า</strong>มค<strong>ำ</strong>แห<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong><strong>ง</strong><strong>า</strong><strong>น</strong>• อั<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ผู้เชี่<strong>ย</strong>วช<strong>า</strong>ญพิเศษส<strong>ำ</strong><strong>น</strong>ักที่<strong>ป</strong><strong>ร</strong>ึกษ<strong>า</strong>กฎหม<strong>า</strong><strong>ย</strong> ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>อั<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>สู<strong>ง</strong>สุดก<strong>า</strong><strong>ร</strong>ผ่<strong>า</strong><strong>น</strong>หลักสูต<strong>ร</strong>อบ<strong>ร</strong>มขอ<strong>ง</strong>สม<strong>า</strong>คมส่<strong>ง</strong>เส<strong>ร</strong>ิมสถ<strong>า</strong>บั<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทไท<strong>ย</strong> (IOD)-ไม่มี-คว<strong>า</strong>ม<strong>ร</strong>ู้คว<strong>า</strong>มช<strong>ำ</strong><strong>น</strong><strong>า</strong>ญ ห<strong>ร</strong>ือคว<strong>า</strong>ม<strong>จ</strong>ัดเ<strong>จ</strong><strong>น</strong>• ก<strong>า</strong><strong>ร</strong>บั<strong>ง</strong>คับคดีแพ่<strong>ง</strong> แล<strong>ะ</strong>คดีล้มล<strong>ะ</strong>ล<strong>า</strong><strong>ย</strong>• สัญญ<strong>า</strong>ทุกช<strong>น</strong>ิด ตอบข้อห<strong>า</strong><strong>ร</strong>ือใ<strong>น</strong>ข้อกฎหม<strong>า</strong><strong>ย</strong> ก<strong>า</strong><strong>ร</strong>ถือหุ้<strong>น</strong> (31/12/51) ไม่มี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong>ผิดท<strong>า</strong><strong>ง</strong>กฎหม<strong>า</strong><strong>ย</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong> 10 <strong>ป</strong>ีที่ผ่<strong>า</strong><strong>น</strong>ม<strong>า</strong> ไม่มีDate of BirthCurrent Position25 February 1952 • Age 56Executive Director, Office of Contract and Legal Advice the Attorney GeneralEducation• Barrister-at-Law, Thai Bar Association • LL.B., Ramkhamhaeng UniversityWorking Experience• Expert Public Prosecutor, Office of Contract & Legal Service, Office of the Attorney GeneralTraining Program organized by Thai Institute of Directors Association (IOD)-None-Specific Knowledge and Expertise• Civil Law and Bankruptcy Law• Contracts and Legal CounselShareholder Status (as of 31/12/08)Illegal Record in Past 10 yearsNoneNoneA n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d53

<strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong>ฤ<strong>น</strong><strong>า</strong><strong>ร</strong>ท พ<strong>ร</strong><strong>ะ</strong><strong>ป</strong>ัญญ<strong>า</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>อิส<strong>ร</strong><strong>ะ</strong>/ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบMr. Narunart PrapanyaIndependent Director/Member of the Audit Committeeวั<strong>น</strong>เดือ<strong>น</strong><strong>ป</strong>ีเกิด27 กุมภ<strong>า</strong>พั<strong>น</strong>ธ์ 2494 • อ<strong>า</strong><strong>ย</strong>ุ 57 <strong>ป</strong>ีต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong><strong>ง</strong><strong>า</strong><strong>น</strong><strong>ป</strong>ั<strong>จ</strong><strong>จ</strong>ุบั<strong>น</strong><strong>น</strong>ักวิช<strong>า</strong>ก<strong>า</strong><strong>ร</strong>อิส<strong>ร</strong><strong>ะ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ศึกษ<strong>า</strong>• <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ก<strong>า</strong>ศ<strong>น</strong>ี<strong>ย</strong>บัต<strong>ร</strong>ชั้<strong>น</strong>สู<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>สื่อส<strong>า</strong><strong>ร</strong>มวลช<strong>น</strong> Macalester College St. Paul, Minnesota, U.S.A.• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>ต<strong>ร</strong>ี คณ<strong>ะ</strong>สั<strong>ง</strong>คมวิท<strong>ย</strong><strong>า</strong>แล<strong>ะ</strong>ม<strong>า</strong><strong>น</strong>ุษ<strong>ย</strong>วิท<strong>ย</strong><strong>า</strong> มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong>ธ<strong>ร</strong><strong>ร</strong>มศ<strong>า</strong>สต<strong>ร</strong>์<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong><strong>ง</strong><strong>า</strong><strong>น</strong>• ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ผลิตข่<strong>า</strong>ว<strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong>แล<strong>ะ</strong>เอเชี<strong>ย</strong>ต<strong>ะ</strong>วั<strong>น</strong>ออกเฉี<strong>ย</strong><strong>ง</strong>ใต้ ส<strong>ำ</strong><strong>น</strong>ักข่<strong>า</strong>วโท<strong>ร</strong>ทัศ<strong>น</strong>์ ซี.เอ็<strong>น</strong>.เอ็<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ผ่<strong>า</strong><strong>น</strong>หลักสูต<strong>ร</strong>อบ<strong>ร</strong>มขอ<strong>ง</strong>สม<strong>า</strong>คมส่<strong>ง</strong>เส<strong>ร</strong>ิมสถ<strong>า</strong>บั<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทไท<strong>ย</strong> (IOD)• หลักสูต<strong>ร</strong> Director Certification Program (DCP) <strong>ร</strong>ุ่<strong>น</strong> 109/<strong>2008</strong> • หลักสูต<strong>ร</strong> Audit Committee Program (ACP) <strong>ร</strong>ุ่<strong>น</strong> 23/<strong>2008</strong>คว<strong>า</strong>ม<strong>ร</strong>ู้คว<strong>า</strong>มช<strong>ำ</strong><strong>น</strong><strong>า</strong>ญ ห<strong>ร</strong>ือคว<strong>า</strong>ม<strong>จ</strong>ัดเ<strong>จ</strong><strong>น</strong>• ด้<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>สื่อส<strong>า</strong><strong>ร</strong>มวลช<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ถือหุ้<strong>น</strong> (31/12/51) ไม่มี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong>ผิดท<strong>า</strong><strong>ง</strong>กฎหม<strong>า</strong><strong>ย</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong> 10 <strong>ป</strong>ีที่ผ่<strong>า</strong><strong>น</strong>ม<strong>า</strong> ไม่มีDate of Birth27 February 1951 • Age 57Current PositionIndependent ScholarEducation• Certificate, Mass Communication, Macalester College, St. Paul, Minnesota, USA• B.A. in Sociology and Anthropology, Thammasat University Working Experience• News Producer, CNN International, Thailand and Southeast AsiaTraining Program organized by Thai Institute of Directors Association (IOD)• Director Certification Program (DCP) Class 109/<strong>2008</strong>• Audit Committee Program (ACP) Class 23/<strong>2008</strong>Specific Knowledge and Expertise• Mass CommunicationShareholder Status (As of 31/12/08)NoneIllegal Record in Past 10 yearsNone54 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

<strong>น</strong><strong>า</strong><strong>ย</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ส<strong>า</strong><strong>น</strong> หวั<strong>ง</strong><strong>ร</strong>ัต<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>า</strong>ณีก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>อิส<strong>ร</strong><strong>ะ</strong>Mr. Prasan WangrattanapraneeIndependent Directorวั<strong>น</strong>เดือ<strong>น</strong><strong>ป</strong>ีเกิด16 พฤศ<strong>จ</strong>ิก<strong>า</strong><strong>ย</strong><strong>น</strong> 2495 • อ<strong>า</strong><strong>ย</strong>ุ 56 <strong>ป</strong>ีต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong><strong>ง</strong><strong>า</strong><strong>น</strong><strong>ป</strong>ั<strong>จ</strong><strong>จ</strong>ุบั<strong>น</strong>อ<strong>า</strong><strong>จ</strong><strong>า</strong><strong>ร</strong><strong>ย</strong>์บ<strong>ร</strong><strong>ร</strong><strong>ย</strong><strong>า</strong><strong>ย</strong>พิเศษ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ศึกษ<strong>า</strong>• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>โท <strong>ร</strong>ัฐ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ศ<strong>า</strong>ส<strong>น</strong>ศ<strong>า</strong>สต<strong>ร</strong>์ สถ<strong>า</strong>บั<strong>น</strong>บัณฑิตพัฒ<strong>น</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>ศ<strong>า</strong>สต<strong>ร</strong>์• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>ต<strong>ร</strong>ี <strong>น</strong>ิติศ<strong>า</strong>สต<strong>ร</strong>์ มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong>ธ<strong>ร</strong><strong>ร</strong>มศ<strong>า</strong>สต<strong>ร</strong>์• <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ก<strong>า</strong>ศ<strong>น</strong>ี<strong>ย</strong>บัต<strong>ร</strong>ก<strong>ร</strong><strong>ะ</strong>ท<strong>ร</strong>ว<strong>ง</strong><strong>ย</strong>ุติธ<strong>ร</strong><strong>ร</strong>ม หลักสูต<strong>ร</strong>อ<strong>น</strong>ุญ<strong>า</strong>โตตุล<strong>า</strong>ก<strong>า</strong><strong>ร</strong>• วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong>กค<strong>ร</strong>อ<strong>ง</strong> หลักสูต<strong>ร</strong><strong>น</strong>ัก<strong>ป</strong>กค<strong>ร</strong>อ<strong>ง</strong>ชั้<strong>น</strong>สู<strong>ง</strong>• MINI MBA ท<strong>า</strong><strong>ง</strong>บัญชี มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong>ธ<strong>ร</strong><strong>ร</strong>มศ<strong>า</strong>สต<strong>ร</strong>์<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong><strong>ง</strong><strong>า</strong><strong>น</strong>• <strong>ร</strong>อ<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong> บ<strong>ร</strong>ิษัท ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>กฎหม<strong>า</strong><strong>ย</strong><strong>น</strong><strong>า</strong><strong>น</strong><strong>า</strong>ช<strong>า</strong>ติ <strong>จ</strong><strong>ำ</strong>กัด• <strong>ร</strong>อ<strong>ง</strong>ผู้<strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong>ใหญ่ บ<strong>ร</strong>ิษัท ไท<strong>ย</strong>แล<strong>น</strong>ด์ พ<strong>ร</strong>ิวิเล<strong>จ</strong> ค<strong>า</strong><strong>ร</strong>์ด <strong>จ</strong><strong>ำ</strong>กัด• ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้<strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong>ใหญ่ บ<strong>ร</strong>ิษัท ไท<strong>ย</strong><strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong>ลอ<strong>ง</strong>สเต<strong>ย</strong>์ <strong>จ</strong><strong>ำ</strong>กัดก<strong>า</strong><strong>ร</strong>ผ่<strong>า</strong><strong>น</strong>หลักสูต<strong>ร</strong>อบ<strong>ร</strong>มขอ<strong>ง</strong>สม<strong>า</strong>คมส่<strong>ง</strong>เส<strong>ร</strong>ิมสถ<strong>า</strong>บั<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทไท<strong>ย</strong> (IOD)• หลักสูต<strong>ร</strong> Director Certification Program (DCP) <strong>ร</strong>ุ่<strong>น</strong> 108/<strong>2008</strong>• หลักสูต<strong>ร</strong> Role of the Chairman Program (RCP) <strong>ร</strong>ุ่<strong>น</strong> 19/<strong>2008</strong>• หลักสูต<strong>ร</strong> Board and Director Performance Evaluation คว<strong>า</strong>ม<strong>ร</strong>ู้คว<strong>า</strong>มช<strong>ำ</strong><strong>น</strong><strong>า</strong>ญ ห<strong>ร</strong>ือคว<strong>า</strong>ม<strong>จ</strong>ัดเ<strong>จ</strong><strong>น</strong>• กฎหม<strong>า</strong><strong>ย</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong><strong>จ</strong>ัดส<strong>ร</strong><strong>ร</strong>คลื่<strong>น</strong>คว<strong>า</strong>มถี่วิท<strong>ย</strong>ุแล<strong>ะ</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์• กฎหม<strong>า</strong><strong>ย</strong>เกี่<strong>ย</strong>วกับสื่อ ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดอ<strong>ง</strong>ค์ก<strong>ร</strong>ภ<strong>า</strong>ค<strong>ร</strong>ัฐก<strong>า</strong><strong>ร</strong>ถือหุ้<strong>น</strong> (31/12/51) ไม่มี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong>ผิดท<strong>า</strong><strong>ง</strong>กฎหม<strong>า</strong><strong>ย</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong> 10 <strong>ป</strong>ีที่ผ่<strong>า</strong><strong>น</strong>ม<strong>า</strong> ไม่มีDate of Birth16 November 1952 • Age 56Current PositionHonorable LecturerEducation• MPA, National Institute of Development Administration (NIDA)• LL.B., Thammasat University• Certificate, Arbitration Course, Ministry of Justice • Senior Executive Course, Institute of Administration Development• MINI MBA, Accounting, Thammasat UniversityWorking Experience• Vice President, Law International Co., Ltd.• Deputy Managing Director, Thailand Privilege Card Co., Ltd.• Managing Director, Thai Long Stay Management Co., Ltd.Training Program organized by Thai Institute of Directors Association (IOD)• Director Certification Program (DCP) Class 108/<strong>2008</strong>• Role of Chairman Program (RCP) Class 19/<strong>2008</strong>• Board of Director Performance EvaluationSpecific Knowledge and Expertise• Broadcasting Law• Mass Communication Law and Public AdministrationShareholder Status (as of 31/12/08)NoneIllegal Record in Past 10 yearsNoneA n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d55

<strong>น</strong><strong>า</strong><strong>ย</strong><strong>ป</strong><strong>ร</strong><strong>า</strong>โมท<strong>ย</strong>์ โชคศิ<strong>ร</strong>ิกุลชั<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>/ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดค่<strong>า</strong>ตอบแท<strong>น</strong>Mr. Pramote ChokesirikulchaiDirector/Member of the Remuneration Committeeวั<strong>น</strong>เดือ<strong>น</strong><strong>ป</strong>ีเกิด23 เมษ<strong>า</strong><strong>ย</strong><strong>น</strong> 2504 • อ<strong>า</strong><strong>ย</strong>ุ 47 <strong>ป</strong>ีต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong><strong>ง</strong><strong>า</strong><strong>น</strong><strong>ป</strong>ั<strong>จ</strong><strong>จ</strong>ุบั<strong>น</strong> ที่<strong>ป</strong><strong>ร</strong>ึกษ<strong>า</strong>ท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ตล<strong>า</strong>ด<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ศึกษ<strong>า</strong>• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>เอก (Special Research Program) International Trade Relationsand Economics, University of Tokyo, Japan• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>โท (International Business and Relations) Sophia University,Tokyo, Japan • <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>ต<strong>ร</strong>ี เกี<strong>ย</strong><strong>ร</strong>ติ<strong>น</strong>ิ<strong>ย</strong>ม (Economics and Business Administration)Marquette University, Wisconsin, U.S.A.<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong><strong>ง</strong><strong>า</strong><strong>น</strong>• ที่<strong>ป</strong><strong>ร</strong>ึกษ<strong>า</strong> ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>ส่<strong>ง</strong>เส<strong>ร</strong>ิมอุตส<strong>า</strong>หก<strong>ร</strong><strong>ร</strong>มซอฟต์แว<strong>ร</strong>์แห่<strong>ง</strong>ช<strong>า</strong>ติ• ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong><strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>ถ่<strong>า</strong><strong>ย</strong><strong>ร</strong><strong>ะ</strong>บบโท<strong>ร</strong>ทัศ<strong>น</strong>์เ<strong>ป</strong>็<strong>น</strong><strong>ร</strong><strong>ะ</strong>บบดิ<strong>จ</strong>ิตอลขอ<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong> ศู<strong>น</strong><strong>ย</strong>์เทคโ<strong>น</strong>โล<strong>ย</strong>ีอิเล็กท<strong>ร</strong>อ<strong>น</strong>ิกส์แล<strong>ะ</strong>คอมพิวเตอ<strong>ร</strong>์แห่<strong>ง</strong>ช<strong>า</strong>ติ• ที่<strong>ป</strong><strong>ร</strong>ึกษ<strong>า</strong> ก<strong>ร</strong><strong>ะ</strong>ท<strong>ร</strong>ว<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ท่อ<strong>ง</strong>เที่<strong>ย</strong>วแล<strong>ะ</strong>กีฬ<strong>า</strong>• ที่<strong>ป</strong><strong>ร</strong>ึกษ<strong>า</strong> Mitsui Co., Ltd, Asia’s Media Business• ที่<strong>ป</strong><strong>ร</strong>ึกษ<strong>า</strong> Lifewatcher Co., Ltd. Tokyo, Japan• ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>ป</strong><strong>า</strong><strong>น</strong>ค<strong>ร</strong>หลว<strong>ง</strong>• ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บ<strong>ร</strong>ิษัท ไท<strong>ย</strong>แล<strong>น</strong>ด์ พ<strong>ร</strong>ิวิเล<strong>จ</strong> ค<strong>า</strong><strong>ร</strong>์ด <strong>จ</strong><strong>ำ</strong>กัด• <strong>น</strong><strong>า</strong><strong>ย</strong>กสม<strong>า</strong>คมอุตส<strong>า</strong>หก<strong>ร</strong><strong>ร</strong>มบั<strong>น</strong>เทิ<strong>ง</strong>ไท<strong>ย</strong>, ก<strong>ร</strong><strong>ะ</strong>ท<strong>ร</strong>ว<strong>ง</strong>พ<strong>า</strong>ณิช<strong>ย</strong>์ • ที่<strong>ป</strong><strong>ร</strong>ึกษ<strong>า</strong> ก<strong>ร</strong><strong>ะ</strong>ท<strong>ร</strong>ว<strong>ง</strong>เทคโ<strong>น</strong>โล<strong>ย</strong>ีส<strong>า</strong><strong>ร</strong>ส<strong>น</strong>เทศแล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>สื่อส<strong>า</strong><strong>ร</strong>ก<strong>า</strong><strong>ร</strong>ผ่<strong>า</strong><strong>น</strong>หลักสูต<strong>ร</strong>อบ<strong>ร</strong>มขอ<strong>ง</strong>สม<strong>า</strong>คมส่<strong>ง</strong>เส<strong>ร</strong>ิมสถ<strong>า</strong>บั<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทไท<strong>ย</strong> (IOD)• หลักสูต<strong>ร</strong> Director Certification Program (DCP) <strong>ร</strong>ุ่<strong>น</strong> 108/<strong>2008</strong> • หลักสูต<strong>ร</strong> Role of Compensation Committee (RCC) <strong>ร</strong>ุ่<strong>น</strong> 6/<strong>2008</strong>• หลักสูต<strong>ร</strong> Board and Director Performance Evaluationคว<strong>า</strong>ม<strong>ร</strong>ู้คว<strong>า</strong>มช<strong>ำ</strong><strong>น</strong><strong>า</strong>ญ ห<strong>ร</strong>ือคว<strong>า</strong>ม<strong>จ</strong>ัดเ<strong>จ</strong><strong>น</strong>• ที่<strong>ป</strong><strong>ร</strong>ึกษ<strong>า</strong>ท<strong>า</strong><strong>ง</strong>ด้<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ตล<strong>า</strong>ด สื่อ แล<strong>ะ</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>บั<strong>น</strong>เทิ<strong>ง</strong>ทั้<strong>ง</strong>ใ<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศแล<strong>ะ</strong>ต่<strong>า</strong><strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศก<strong>า</strong><strong>ร</strong>ถือหุ้<strong>น</strong> (31/12/51) ไม่มี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong>ผิดท<strong>า</strong><strong>ง</strong>กฎหม<strong>า</strong><strong>ย</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong> 10 <strong>ป</strong>ีที่ผ่<strong>า</strong><strong>น</strong>ม<strong>า</strong> ไม่มีDate of Birth23 April 1961 • Age 47Current PositionMarketing AdvisorEducation• Ph.D. (Special Research Program) in International Trade Relationsand Economics, University of Tokyo, Japan• Master Degree (International Business and Relations), Sophia University, Tokyo, Japan• Bachelor Degree (Economics and Business Administration),Marquette University, Wisconsin, USA Working Experience• Advisor, Software Industry Promotion Agency• Committee Member, Policy on Digital Conversion of Television inThailand, National Electronics and Computer Technology Center (NECTEC)• Advisor, Ministry of Tourism and Sports• Advisor, Mitsui Co., Asia’s Media Business• Advisor, Lifewatcher Co., Ltd. Tokyo, Japan• Board of Director, Metropolitan Waterworks Authority• Board of Director, Thailand Privilege Card Co., Ltd.• President, Thai Entertainment Industry Association, Minitry of Commerce• Advisor, Ministry of Information and Communication TechnologyTraining Program organized by Thai Institute of Directors Association (IOD)• Director Certification Program (DCP) Class 108/<strong>2008</strong>• Role of Compensation Committee (RCC) Class 6/<strong>2008</strong>• Board and Director Performance EvaluationSpecific Knowledge and Expertise• Marketing, Media, Local and International Entertainment Advice Shareholder Status (as of 31/12/08)NoneIllegal Record in Past 10 yearsNone56 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

<strong>น</strong><strong>า</strong><strong>ย</strong>อ<strong>ร</strong><strong>ร</strong>ถชั<strong>ย</strong> บุ<strong>ร</strong>ก<strong>ร</strong><strong>ร</strong>มโกวิทก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>Mr. Arttachai BurakamkovitDirectorวั<strong>น</strong>เดือ<strong>น</strong><strong>ป</strong>ีเกิด30 กั<strong>น</strong><strong>ย</strong><strong>า</strong><strong>ย</strong><strong>น</strong> 2493 • อ<strong>า</strong><strong>ย</strong>ุ 58 <strong>ป</strong>ีต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ใ<strong>น</strong><strong>ป</strong>ั<strong>จ</strong><strong>จ</strong>ุบั<strong>น</strong> <strong>ร</strong>อ<strong>ง</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong>บ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ม<strong>า</strong>ณ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ศึกษ<strong>า</strong>• M.P.A. (Budgeting), Pennsylvania State University, สห<strong>ร</strong>ัฐอเม<strong>ร</strong>ิก<strong>า</strong>• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>บัต<strong>ร</strong> หลักสูต<strong>ร</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong>้อ<strong>ง</strong>กั<strong>น</strong><strong>ร</strong><strong>า</strong>ชอ<strong>า</strong>ณ<strong>า</strong><strong>จ</strong>ัก<strong>ร</strong> (ว<strong>ป</strong>อ.) <strong>ร</strong>ุ่<strong>น</strong>ที่ 42• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>ต<strong>ร</strong>ี <strong>ร</strong>ัฐศ<strong>า</strong>สต<strong>ร</strong>์ (เกี<strong>ย</strong><strong>ร</strong>ติ<strong>น</strong>ิ<strong>ย</strong>มดี) ส<strong>า</strong>ข<strong>า</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>ร</strong>ัฐกิ<strong>จ</strong> มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong>ธ<strong>ร</strong><strong>ร</strong>มศ<strong>า</strong>สต<strong>ร</strong>์• <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ก<strong>า</strong>ศ<strong>น</strong>ี<strong>ย</strong>บัต<strong>ร</strong> หลักสูต<strong>ร</strong><strong>น</strong>ักบ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>ะ</strong>ดับสู<strong>ง</strong> (<strong>น</strong>บส.1) <strong>ร</strong>ุ่<strong>น</strong>ที่ 29<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong><strong>ง</strong><strong>า</strong><strong>น</strong>• ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> สถ<strong>า</strong>บั<strong>น</strong>ไท<strong>ย</strong>-เ<strong>ย</strong>อ<strong>ร</strong>มั<strong>น</strong>• ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> สถ<strong>า</strong>บั<strong>น</strong>วิ<strong>จ</strong>ั<strong>ย</strong>แล<strong>ะ</strong>พัฒ<strong>น</strong><strong>า</strong>อัญมณีแล<strong>ะ</strong>เค<strong>ร</strong>ื่อ<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ดับแห่<strong>ง</strong>ช<strong>า</strong>ติ• ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> สถ<strong>า</strong>บั<strong>น</strong>เหล็กแล<strong>ะ</strong>เหล็กกล้<strong>า</strong>แห่<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong>• ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> สถ<strong>า</strong>บั<strong>น</strong>ไฟฟ้<strong>า</strong>แล<strong>ะ</strong>อิเล็กท<strong>ร</strong>อ<strong>น</strong>ิกส์• ที่<strong>ป</strong><strong>ร</strong>ึกษ<strong>า</strong>ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong>บ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ม<strong>า</strong>ณ (เ<strong>จ</strong>้<strong>า</strong>ห<strong>น</strong>้<strong>า</strong>ที่วิเค<strong>ร</strong><strong>า</strong><strong>ะ</strong>ห์<strong>ง</strong>บ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ม<strong>า</strong>ณ 10 ชช.) ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong>บ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ม<strong>า</strong>ณ• ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ส<strong>ำ</strong><strong>น</strong>ัก<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>ผล ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong>บ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ม<strong>า</strong>ณก<strong>า</strong><strong>ร</strong>ผ่<strong>า</strong><strong>น</strong>หลักสูต<strong>ร</strong>อบ<strong>ร</strong>มขอ<strong>ง</strong>สม<strong>า</strong>คมส่<strong>ง</strong>เส<strong>ร</strong>ิมสถ<strong>า</strong>บั<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทไท<strong>ย</strong> (IOD)• หลักสูต<strong>ร</strong> Director Certification Program (DCP) <strong>ร</strong>ุ่<strong>น</strong> 106/<strong>2008</strong>คว<strong>า</strong>ม<strong>ร</strong>ู้คว<strong>า</strong>มช<strong>ำ</strong><strong>น</strong><strong>า</strong>ญ ห<strong>ร</strong>ือคว<strong>า</strong>ม<strong>จ</strong>ัดเ<strong>จ</strong><strong>น</strong>• ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong><strong>ง</strong>บ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ม<strong>า</strong>ณห<strong>น</strong>่ว<strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ภ<strong>า</strong>ค<strong>ร</strong>ัฐ• วิเค<strong>ร</strong><strong>า</strong><strong>ะ</strong>ห์<strong>ง</strong>บ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ม<strong>า</strong>ณใ<strong>น</strong>เชิ<strong>ง</strong>คว<strong>า</strong>มคุ้มค่<strong>า</strong> ผลผลิตที่มีต่อผลลัพธ์• <strong>จ</strong>ัด<strong>ร</strong><strong>ะ</strong>บบข้อมูลที่ได้<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ติดต<strong>า</strong>มแล<strong>ะ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>ผลม<strong>า</strong>ใช้ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดท<strong>ำ</strong>แล<strong>ะ</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>ง</strong>บ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ม<strong>า</strong>ณ• บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong><strong>ง</strong>บ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ม<strong>า</strong>ณเชิ<strong>ง</strong>บู<strong>ร</strong>ณ<strong>า</strong>ก<strong>า</strong><strong>ร</strong> ก<strong>า</strong><strong>ร</strong>ถือหุ้<strong>น</strong> (31/12/51) ไม่มี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong>ผิดท<strong>า</strong><strong>ง</strong>กฎหม<strong>า</strong><strong>ย</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong> 10 <strong>ป</strong>ีที่ผ่<strong>า</strong><strong>น</strong>ม<strong>า</strong> ไม่มีDate of Birth30 September 1950 • Age 58Current Position Deputy Director, The Bureau of the BudgetEducation• M.P.A. (Budgeting), Pennsylvania State University, USA• Diploma, National Defense College, Class 42• B.A. (1st Class Honor) in Political Science, Public Administration,Thammasat University • Certificate, Senior Executive Course, Class 29Working Experience• Board of Director, Thai-German Institute• Board of Director, Gem and Jewelry Institute of Thailand • Board of Director, Iron and Steel Institute of Thailand• Board of Director, Genius Electronic Meter Co., Ltd.• Senior Advisor (Budget Analyst Level 10), The Bureau of the Budget• Director of Evaluation Office, The Bureau of the BudgetTraining Program organized by Thai Institute of Directors Association (IOD)• Director Certification Program (DCP) Class 106/<strong>2008</strong> Specific Knowledge and Expertise• Budget Management in Public Sectors• Profitable Budget Analysis, Effective Products• Data Management through Follow-up and Assessment on BudgetImplementation and Administration • Integrated Management and BudgetingShareholder Status (as of 31/12/08)NoneIllegal Record in Past 10 yearsNoneA n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d57

ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ที่ล<strong>า</strong>ออก<strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong><strong>ป</strong>ี 2551 The Resignation of Board of Directors on <strong>2008</strong> <strong>น</strong><strong>า</strong><strong>ย</strong>วสั<strong>น</strong>ต์ ภั<strong>ย</strong>หลีกลี้ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> (8 พฤษภ<strong>า</strong>คม 2550 - 14 ธั<strong>น</strong>ว<strong>า</strong>คม 2551)ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ บ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) (14 พฤษภ<strong>า</strong>คม 2550 - 14 ธั<strong>น</strong>ว<strong>า</strong>คม 2551)วั<strong>น</strong>เดือ<strong>น</strong><strong>ป</strong>ีเกิด23 ก<strong>ร</strong>กฎ<strong>า</strong>คม 2502 • อ<strong>า</strong><strong>ย</strong>ุ 49 <strong>ป</strong>ี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ศึกษ<strong>า</strong>• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>โท (Area Studies) SOAS, มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong>ลอ<strong>น</strong>ดอ<strong>น</strong> <strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศอั<strong>ง</strong>กฤษ• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>ต<strong>ร</strong>ี ว<strong>า</strong><strong>ร</strong>ส<strong>า</strong><strong>ร</strong>ศ<strong>า</strong>สต<strong>ร</strong>์บัณฑิต มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong>ธ<strong>ร</strong><strong>ร</strong>มศ<strong>า</strong>สต<strong>ร</strong>์<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong><strong>ง</strong><strong>า</strong><strong>น</strong>• ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้<strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong> บ<strong>ร</strong>ิษัท อิมเม<strong>จ</strong> แพคเกอ<strong>ร</strong>์ <strong>จ</strong><strong>ำ</strong>กัด• ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้<strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong> บ<strong>ร</strong>ิษัท บีบีทีวี โ<strong>ป</strong><strong>ร</strong>ดัคชั<strong>น</strong>ส์ <strong>จ</strong><strong>ำ</strong>กัด • ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ฝ่<strong>า</strong><strong>ย</strong>ข่<strong>า</strong>ว บ<strong>ร</strong>ิษัท ไอทีวี <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>)ก<strong>า</strong><strong>ร</strong>ผ่<strong>า</strong><strong>น</strong>หลักสูต<strong>ร</strong>อบ<strong>ร</strong>มขอ<strong>ง</strong>สม<strong>า</strong>คมส่<strong>ง</strong>เส<strong>ร</strong>ิมสถ<strong>า</strong>บั<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทไท<strong>ย</strong> (IOD)• หลักสูต<strong>ร</strong> Director Certification Program (DCP) <strong>ร</strong>ุ่<strong>น</strong> 99/<strong>2008</strong>• หลักสูต<strong>ร</strong> Director Accreditation Program (DAP) <strong>ร</strong>ุ่<strong>น</strong> 64/2007คว<strong>า</strong>ม<strong>ร</strong>ู้คว<strong>า</strong>มช<strong>ำ</strong><strong>น</strong><strong>า</strong>ญ ห<strong>ร</strong>ือคว<strong>า</strong>ม<strong>จ</strong>ัดเ<strong>จ</strong><strong>น</strong>ใ<strong>น</strong>ด้<strong>า</strong><strong>น</strong>• ด้<strong>า</strong><strong>น</strong>สื่อส<strong>า</strong><strong>ร</strong>มวลช<strong>น</strong> แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong>ผิดท<strong>า</strong><strong>ง</strong>กฎหม<strong>า</strong><strong>ย</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong> 10 <strong>ป</strong>ีที่ผ่<strong>า</strong><strong>น</strong>ม<strong>า</strong> ไม่มีMr. Wasan PaileekleeDirector (8 May 2007-14 December <strong>2008</strong>)President (14 May 2007-14 December <strong>2008</strong>)Date of Birth 23 July 1959 • Age 49Education• Master (Area Studies) SOAS, School of Oriental and African Studies,University of London• B.A. in Journalism, Thammasat UniversityWorking Experience• Managing Director, Image Packer Co., Ltd.• Managing Director, BBTV Productions Co., Ltd.• Director of News Department, ITV Plc.Training Program organized by Thai Institute of Directors Association (IOD)• Director Certification Program (DCP) Class 99/<strong>2008</strong>• Director Accreditation Program (DAP) Class 64/2007Specific Knowledge and Expertise• Mass Media Communication and ManagementIllegal Record in Past 10 yearsNone<strong>น</strong><strong>า</strong><strong>ย</strong>ช<strong>า</strong>ญชั<strong>ย</strong> สุ<strong>น</strong>ท<strong>ร</strong>มัฏฐ์<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> (ล<strong>า</strong>ออกเมื่อวั<strong>น</strong>ที่ 8 กุมภ<strong>า</strong>พั<strong>น</strong>ธ์ 2551)วั<strong>น</strong>เดือ<strong>น</strong><strong>ป</strong>ีเกิด10 เมษ<strong>า</strong><strong>ย</strong><strong>น</strong> 2490 • อ<strong>า</strong><strong>ย</strong>ุ 61 <strong>ป</strong>ี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ศึกษ<strong>า</strong>• Master of Public Administration Middle Tennessee State University• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>ต<strong>ร</strong>ี <strong>ร</strong>ัฐศ<strong>า</strong>สต<strong>ร</strong>์ มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong>ธ<strong>ร</strong><strong>ร</strong>มศ<strong>า</strong>สต<strong>ร</strong>์<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong><strong>ง</strong><strong>า</strong><strong>น</strong>• อธิบดีก<strong>ร</strong>มก<strong>า</strong><strong>ร</strong><strong>ป</strong>กค<strong>ร</strong>อ<strong>ง</strong> ก<strong>ร</strong><strong>ะ</strong>ท<strong>ร</strong>ว<strong>ง</strong>มห<strong>า</strong>ดไท<strong>ย</strong>• สม<strong>า</strong>ชิกสภ<strong>า</strong><strong>น</strong>ิติบัญญัติแห่<strong>ง</strong>ช<strong>า</strong>ติ สภ<strong>า</strong><strong>น</strong>ิติบัญญัติแห่<strong>ง</strong>ช<strong>า</strong>ติ• <strong>ร</strong>อ<strong>ง</strong><strong>ป</strong>ลัดก<strong>ร</strong><strong>ะ</strong>ท<strong>ร</strong>ว<strong>ง</strong>มห<strong>า</strong>ดไท<strong>ย</strong> ก<strong>ร</strong><strong>ะ</strong>ท<strong>ร</strong>ว<strong>ง</strong>มห<strong>า</strong>ดไท<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ผ่<strong>า</strong><strong>น</strong>หลักสูต<strong>ร</strong>อบ<strong>ร</strong>มขอ<strong>ง</strong>สม<strong>า</strong>คมส่<strong>ง</strong>เส<strong>ร</strong>ิมสถ<strong>า</strong>บั<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทไท<strong>ย</strong> (IOD)-ไม่มี-คว<strong>า</strong>ม<strong>ร</strong>ู้คว<strong>า</strong>มช<strong>ำ</strong><strong>น</strong><strong>า</strong>ญ ห<strong>ร</strong>ือคว<strong>า</strong>ม<strong>จ</strong>ัดเ<strong>จ</strong><strong>น</strong>ใ<strong>น</strong>ด้<strong>า</strong><strong>น</strong>• ด้<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong>กค<strong>ร</strong>อ<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong>ผิดท<strong>า</strong><strong>ง</strong>กฎหม<strong>า</strong><strong>ย</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong> 10 <strong>ป</strong>ีที่ผ่<strong>า</strong><strong>น</strong>ม<strong>า</strong> ไม่มี58 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )Mr. Charnchai SoontharamatChairman (Resigned on 8 February <strong>2008</strong>)Date of Birth10 April 1947 • Age 61Education• Master of Public Administration, Middle Tennessee State University• Bachelor of Arts in Political Science, Thammasat UniversityWorking Experience• Director-General, the Department of Provincial Administration• Member of the National Legislative Assembly• Deputy Permanent Secretary of the Ministry of InteriorTraining Program organized by Thai Institute of Directors Association (IOD)-None-Specific Knowledge and Expertise• AdministrationIllegal Record in Past 10 yearsNone

<strong>น</strong><strong>า</strong><strong>ย</strong>พ<strong>ง</strong>ษ์ศักดิ์ พ<strong>ย</strong>ัฆวิเชี<strong>ย</strong><strong>ร</strong><strong>ร</strong>อ<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> (ล<strong>า</strong>ออกเมื่อวั<strong>น</strong>ที่ 8 กุมภ<strong>า</strong>พั<strong>น</strong>ธ์ 2551)วั<strong>น</strong>เดือ<strong>น</strong><strong>ป</strong>ีเกิด28 มก<strong>ร</strong><strong>า</strong>คม 2488 • อ<strong>า</strong><strong>ย</strong>ุ 63 <strong>ป</strong>ี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ศึกษ<strong>า</strong>• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>ดุษฎีบัณฑิตกิตติมศักดิ์ ว<strong>า</strong><strong>ร</strong>ส<strong>า</strong><strong>ร</strong>ศ<strong>า</strong>สต<strong>ร</strong>์ มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong>ธ<strong>ร</strong><strong>ร</strong>มศ<strong>า</strong>สต<strong>ร</strong>์• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>โท วิช<strong>า</strong>ก<strong>า</strong><strong>ร</strong>ห<strong>น</strong>ั<strong>ง</strong>สือพิมพ์ University of Wisconsin (Madison) U.S.A.• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>ต<strong>ร</strong>ี ว<strong>า</strong><strong>ร</strong>ส<strong>า</strong><strong>ร</strong>ศ<strong>า</strong>สต<strong>ร</strong>์ มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong>ธ<strong>ร</strong><strong>ร</strong>มศ<strong>า</strong>สต<strong>ร</strong>์<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong><strong>ง</strong><strong>า</strong><strong>น</strong>- <strong>ร</strong>ักษ<strong>า</strong>ก<strong>า</strong><strong>ร</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ บ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>)- ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บ<strong>ร</strong>ิษัท มติช<strong>น</strong> <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>)ก<strong>า</strong><strong>ร</strong>ผ่<strong>า</strong><strong>น</strong>หลักสูต<strong>ร</strong>อบ<strong>ร</strong>มขอ<strong>ง</strong>สม<strong>า</strong>คมส่<strong>ง</strong>เส<strong>ร</strong>ิมสถ<strong>า</strong>บั<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทไท<strong>ย</strong> (IOD)• หลักสูต<strong>ร</strong> Director Accreditation Program (DAP) <strong>ร</strong>ุ่<strong>น</strong> 63/2007• หลักสูต<strong>ร</strong> Director Certification Program (DCP) <strong>ร</strong>ุ่<strong>น</strong> 93/2007• หลักสูต<strong>ร</strong> Finance for Non-Finance Director (FND) <strong>ร</strong>ุ่<strong>น</strong> 37/2007คว<strong>า</strong>ม<strong>ร</strong>ู้คว<strong>า</strong>มช<strong>ำ</strong><strong>น</strong><strong>า</strong>ญ ห<strong>ร</strong>ือคว<strong>า</strong>ม<strong>จ</strong>ัดเ<strong>จ</strong><strong>น</strong>ใ<strong>น</strong>ด้<strong>า</strong><strong>น</strong>• เ<strong>ป</strong>็<strong>น</strong><strong>น</strong>ักห<strong>น</strong>ั<strong>ง</strong>สือพิมพ์ม<strong>า</strong> 45 <strong>ป</strong>ี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong>ผิดท<strong>า</strong><strong>ง</strong>กฎหม<strong>า</strong><strong>ย</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong> 10 <strong>ป</strong>ีที่ผ่<strong>า</strong><strong>น</strong>ม<strong>า</strong> ไม่มีMr. Pongsak PayakvichienVice Chairman (Resigned on 8 February <strong>2008</strong>)Date of Birth28 January 1945 • Age 63Education• Doctoral Honorary Degree in Journalism and Mass Communication, Thammasat University• Master of Arts in Journalism, University of Wisconsin (Madison), U.S.A.• Bachelor of Arts in Journalism, Thammasat University Working Experience• Acting President, <strong>MCOT</strong> Plc.• Board of Director, Matichon Plc.Training Program organized by Thai Institute of Directors Association (IOD)• Director Certification Program (DCP) Class 93/2007• Director Accreditation Program (DAP) Class 63/2007• Finance for Non-Finance Director (FND) Class 37/2007Specific Knowledge and Expertise• Journalist Illegal Record in Past 10 yearsNone<strong>น</strong><strong>า</strong><strong>ง</strong>ส<strong>า</strong>ว<strong>ร</strong>ส<strong>น</strong><strong>า</strong> โตสิต<strong>ร</strong><strong>ะ</strong>กูลก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>อิส<strong>ร</strong><strong>ะ</strong> (ล<strong>า</strong>ออกเมื่อวั<strong>น</strong>ที่ 3 มี<strong>น</strong><strong>า</strong>คม 2551)วั<strong>น</strong>เดือ<strong>น</strong><strong>ป</strong>ีเกิด27 กั<strong>น</strong><strong>ย</strong><strong>า</strong><strong>ย</strong><strong>น</strong> 2496 • อ<strong>า</strong><strong>ย</strong>ุ 55 <strong>ป</strong>ี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ศึกษ<strong>า</strong><strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>ต<strong>ร</strong>ี ว<strong>า</strong><strong>ร</strong>ส<strong>า</strong><strong>ร</strong>ศ<strong>า</strong>สต<strong>ร</strong>์ มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong>ธ<strong>ร</strong><strong>ร</strong>มศ<strong>า</strong>สต<strong>ร</strong>์<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong><strong>ง</strong><strong>า</strong><strong>น</strong>• สม<strong>า</strong>ชิกวุฒิสภ<strong>า</strong>• เลข<strong>า</strong>ธิก<strong>า</strong><strong>ร</strong>มูล<strong>น</strong>ิธิสุขภ<strong>า</strong>พไท<strong>ย</strong>• ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้<strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong>มูล<strong>น</strong>ิธิโกมลคีมทอ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ผ่<strong>า</strong><strong>น</strong>หลักสูต<strong>ร</strong>อบ<strong>ร</strong>มขอ<strong>ง</strong>สม<strong>า</strong>คมส่<strong>ง</strong>เส<strong>ร</strong>ิมสถ<strong>า</strong>บั<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทไท<strong>ย</strong> (IOD)• หลักสูต<strong>ร</strong> Finance for Non-Finance Director (FND) <strong>ร</strong>ุ่<strong>น</strong> 39/<strong>2008</strong>คว<strong>า</strong>ม<strong>ร</strong>ู้คว<strong>า</strong>มช<strong>ำ</strong><strong>น</strong><strong>า</strong>ญ ห<strong>ร</strong>ือคว<strong>า</strong>ม<strong>จ</strong>ัดเ<strong>จ</strong><strong>น</strong>ใ<strong>น</strong>ด้<strong>า</strong><strong>น</strong>• <strong>น</strong>ักเขี<strong>ย</strong><strong>น</strong> <strong>น</strong>ักแ<strong>ป</strong>ล ผู้บ<strong>ร</strong><strong>ร</strong><strong>ย</strong><strong>า</strong><strong>ย</strong>แล<strong>ะ</strong>อบ<strong>ร</strong>มคว<strong>า</strong>ม<strong>ร</strong>ู้เกี่<strong>ย</strong>วกับก<strong>า</strong><strong>ร</strong><strong>ป</strong>้อ<strong>ง</strong>กั<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ทุ<strong>จ</strong><strong>ร</strong>ิตคอ<strong>ร</strong>ั<strong>ป</strong>ชั่<strong>น</strong>• ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ช<strong>า</strong>สัมพั<strong>น</strong>ธ์ ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ส<strong>า</strong><strong>น</strong>เค<strong>ร</strong>ือข่<strong>า</strong><strong>ย</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ช<strong>า</strong>ช<strong>น</strong> ก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong><strong>ง</strong><strong>า</strong><strong>น</strong>เคลื่อ<strong>น</strong>ไหวภ<strong>า</strong>ค<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ช<strong>า</strong>สั<strong>ง</strong>คม<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong>ผิดท<strong>า</strong><strong>ง</strong>กฎหม<strong>า</strong><strong>ย</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong> 10 <strong>ป</strong>ีที่ผ่<strong>า</strong><strong>น</strong>ม<strong>า</strong> ไม่มีMiss Rosana TositrakulIndependent Director (Resigned on 3 March <strong>2008</strong>)Date of Birth27 September 1953 • Age 55Education• Bachelor of Arts, Faculty of Journalism and Mass Communication,Thammasat University Working Experience• Senator • Secretary-general of Thai Holistic Health Foundation (THAIHOF)• Managing Director of Komol Keemthong FoundationTraining Program organized by Thai Institute of Directors Association (IOD)• Finance for Non-Finance Director (FND) Class 39/<strong>2008</strong>Specific Knowledge and Expertise• Author, Translator and lecturer in the issue of anti-corruption Illegal Record in Past 10 yearsNoneA n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d59

<strong>น</strong><strong>า</strong><strong>ย</strong>ส<strong>ง</strong>ว<strong>น</strong> ตี<strong>ย</strong><strong>ะ</strong>ไพบูล<strong>ย</strong>์สิ<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>อิส<strong>ร</strong><strong>ะ</strong> (ล<strong>า</strong>ออกเมื่อวั<strong>น</strong>ที่ 11 เมษ<strong>า</strong><strong>ย</strong><strong>น</strong> 2551)วั<strong>น</strong>เดือ<strong>น</strong><strong>ป</strong>ีเกิด15 มี<strong>น</strong><strong>า</strong>คม 2490 • อ<strong>า</strong><strong>ย</strong>ุ 61 <strong>ป</strong>ี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ศึกษ<strong>า</strong>• วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong><strong>ป</strong>้อ<strong>ง</strong>กั<strong>น</strong><strong>ร</strong><strong>า</strong>ชอ<strong>า</strong>ณ<strong>า</strong><strong>จ</strong>ัก<strong>ร</strong>• เ<strong>น</strong>ติบัณฑิตไท<strong>ย</strong> ส<strong>ำ</strong><strong>น</strong>ักอบ<strong>ร</strong>มศึกษ<strong>า</strong>กฎหม<strong>า</strong><strong>ย</strong>แห่<strong>ง</strong>เ<strong>น</strong>ติบัณฑิต<strong>ย</strong>สภ<strong>า</strong>• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>ต<strong>ร</strong>ี <strong>น</strong>ิติศ<strong>า</strong>สต<strong>ร</strong>์ มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong>ธ<strong>ร</strong><strong>ร</strong>มศ<strong>า</strong>สต<strong>ร</strong>์<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong><strong>ง</strong><strong>า</strong><strong>น</strong>• อั<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>อ<strong>า</strong>วุโส ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>อั<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>สู<strong>ง</strong>สุด• <strong>ร</strong>อ<strong>ง</strong>อั<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>สู<strong>ง</strong>สุด ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>อั<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>สู<strong>ง</strong>สุด• หัวห<strong>น</strong>้<strong>า</strong>ผู้ต<strong>ร</strong>ว<strong>จ</strong><strong>ร</strong><strong>า</strong>ชก<strong>า</strong><strong>ร</strong> ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>อั<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>สู<strong>ง</strong>สุดก<strong>า</strong><strong>ร</strong>ผ่<strong>า</strong><strong>น</strong>หลักสูต<strong>ร</strong>อบ<strong>ร</strong>มขอ<strong>ง</strong>สม<strong>า</strong>คมส่<strong>ง</strong>เส<strong>ร</strong>ิมสถ<strong>า</strong>บั<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทไท<strong>ย</strong> (IOD)• หลักสูต<strong>ร</strong> Understanding the fundamental of Financial Statement (UFS)<strong>ร</strong>ุ่<strong>น</strong> 13/<strong>2008</strong>• หลักสูต<strong>ร</strong> Directors Accreditation Program (DAP) <strong>ร</strong>ุ่<strong>น</strong> 62/2007คว<strong>า</strong>ม<strong>ร</strong>ู้คว<strong>า</strong>มช<strong>ำ</strong><strong>น</strong><strong>า</strong>ญ ห<strong>ร</strong>ือคว<strong>า</strong>ม<strong>จ</strong>ัดเ<strong>จ</strong><strong>น</strong>ใ<strong>น</strong>ด้<strong>า</strong><strong>น</strong>• ด้<strong>า</strong><strong>น</strong>กฎหม<strong>า</strong><strong>ย</strong>แพ่<strong>ง</strong>แล<strong>ะ</strong>พ<strong>า</strong>ณิช<strong>ย</strong>์ แล<strong>ะ</strong>กฎหม<strong>า</strong><strong>ย</strong><strong>ป</strong>กค<strong>ร</strong>อ<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong>ผิดท<strong>า</strong><strong>ง</strong>กฎหม<strong>า</strong><strong>ย</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong> 10 <strong>ป</strong>ีที่ผ่<strong>า</strong><strong>น</strong>ม<strong>า</strong> ไม่มีMr. Sanguan TiyapaiboonsinIndependent Director (Resigned on 11 April <strong>2008</strong>)Date of Birth15 March 1947 • Age 61Education• National Defense College• Barrister at law (Thai Bar)• LL.B. (Thammasat University)Working Experience• Senior Attorney• Deputy Attorney General• Inspector-GeneralTraining Program organized by Thai Institute of Directors Association (IOD)• Understanding the fundamental of Financial Statement (UFS) Class 13/<strong>2008</strong>• Directors Accreditation Program (DAP) Class 62/2007Specific Knowledge and Expertise• Civil and commercial law, administrative lawIllegal Record in Past 10 yearsNone<strong>น</strong><strong>า</strong><strong>ง</strong>วิล<strong>า</strong>สิ<strong>น</strong>ี อดุล<strong>ย</strong><strong>า</strong><strong>น</strong><strong>น</strong>ท์ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>อิส<strong>ร</strong><strong>ะ</strong> (ล<strong>า</strong>ออกเมื่อวั<strong>น</strong>ที่ 20 พฤษภ<strong>า</strong>คม 2551)วั<strong>น</strong>เดือ<strong>น</strong><strong>ป</strong>ีเกิด26 สิ<strong>ง</strong>ห<strong>า</strong>คม 2507 • อ<strong>า</strong><strong>ย</strong>ุ 44 <strong>ป</strong>ี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ศึกษ<strong>า</strong>• Ph.D. in Women’s Studies and Cultural Studies, University of Kent at Canterbury, U.K.• M.A. in Women Studies, University of Kent at Canterbury, U.K.• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>โทสื่อส<strong>า</strong><strong>ร</strong>มวลช<strong>น</strong> คณ<strong>ะ</strong><strong>น</strong>ิเทศศ<strong>า</strong>สต<strong>ร</strong>์ <strong>จ</strong>ุฬ<strong>า</strong>ล<strong>ง</strong>ก<strong>ร</strong>ณ์มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong>• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>ต<strong>ร</strong>ีห<strong>น</strong>ั<strong>ง</strong>สือพิมพ์ คณ<strong>ะ</strong><strong>น</strong>ิเทศศ<strong>า</strong>สต<strong>ร</strong>์ <strong>จ</strong>ุฬ<strong>า</strong>ล<strong>ง</strong>ก<strong>ร</strong>ณ์มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong><strong>ง</strong><strong>า</strong><strong>น</strong>• ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ส<strong>ำ</strong><strong>น</strong>ัก<strong>ร</strong>ณ<strong>ร</strong><strong>ง</strong>ค์สื่อส<strong>า</strong><strong>ร</strong>ส<strong>า</strong>ธ<strong>า</strong><strong>ร</strong>ณ<strong>ะ</strong>เพื่อสั<strong>ง</strong>คม ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>กอ<strong>ง</strong>ทุ<strong>น</strong>ส<strong>น</strong>ับส<strong>น</strong>ุ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>เส<strong>ร</strong>ิมสุขภ<strong>า</strong>พ (สสส.)• <strong>ร</strong>อ<strong>ง</strong>คณบดีฝ่<strong>า</strong><strong>ย</strong>วิ<strong>จ</strong>ั<strong>ย</strong> คณ<strong>ะ</strong><strong>น</strong>ิเทศศ<strong>า</strong>สต<strong>ร</strong>์ <strong>จ</strong>ุฬ<strong>า</strong>ล<strong>ง</strong>ก<strong>ร</strong>ณ์มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong>• อ<strong>า</strong><strong>จ</strong><strong>า</strong><strong>ร</strong><strong>ย</strong>์ภ<strong>า</strong>ควิช<strong>า</strong>ว<strong>า</strong><strong>ร</strong>ส<strong>า</strong><strong>ร</strong>ส<strong>น</strong>เทศ คณ<strong>ะ</strong><strong>น</strong>ิเทศศ<strong>า</strong>สต<strong>ร</strong>์ <strong>จ</strong>ุฬ<strong>า</strong>ล<strong>ง</strong>ก<strong>ร</strong>ณ์มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ผ่<strong>า</strong><strong>น</strong>หลักสูต<strong>ร</strong>อบ<strong>ร</strong>มขอ<strong>ง</strong>สม<strong>า</strong>คมส่<strong>ง</strong>เส<strong>ร</strong>ิมสถ<strong>า</strong>บั<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทไท<strong>ย</strong> (IOD)• หลักสูต<strong>ร</strong> Director Accreditation Program (DAP) <strong>ร</strong>ุ่<strong>น</strong> 70/<strong>2008</strong>คว<strong>า</strong>ม<strong>ร</strong>ู้คว<strong>า</strong>มช<strong>ำ</strong><strong>น</strong><strong>า</strong>ญ ห<strong>ร</strong>ือคว<strong>า</strong>ม<strong>จ</strong>ัดเ<strong>จ</strong><strong>น</strong>ใ<strong>น</strong>ด้<strong>า</strong><strong>น</strong>• ด้<strong>า</strong><strong>น</strong>ว<strong>า</strong><strong>ง</strong>แผ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>สื่อส<strong>า</strong><strong>ร</strong>, <strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong>สื่อ, <strong>ป</strong>ฏิ<strong>ร</strong>ู<strong>ป</strong>สื่อ, สื่อส<strong>า</strong><strong>ร</strong>ก<strong>า</strong><strong>ร</strong>ตล<strong>า</strong>ดเพื่อสั<strong>ง</strong>คม<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong>ผิดท<strong>า</strong><strong>ง</strong>กฎหม<strong>า</strong><strong>ย</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong> 10 <strong>ป</strong>ีที่ผ่<strong>า</strong><strong>น</strong>ม<strong>า</strong> ไม่มีMrs. Wilasinee Adulyanon Independent Director (Resigned on 20 May <strong>2008</strong>)Date of Birth26 August 1964 • Age 44Education• Doctor of Philosophy in Women Studies and Cultural Studies,University of Kent at Canterbury, UK• Master of Arts in Women Studies, University of Kent at Canterbury, U.K.• Master of Arts in Mass Communication, Chulalongkorn University• Bachelor of Arts in Journalism, Chulalongkorn UniversityWorking Experience• Director, Advocacy and Social Marketing Sector, Thai Health Promotion Foundation• Deputy Dean, Research and International Affairs, Faculty of Communication Arts, Chulalongkorn University• Lecturer, Journalism Department, Faculty of Communication Arts,Chulalongkorn UniversityTraining Program organized by Thai Institute of Directors Association (IOD)• Director Accreditation Program (DAP) Class 70/<strong>2008</strong>Specific Knowledge and Expertise• Management, strategy, academicsIllegal Record in Past 10 yearsNone 60 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ที่ค<strong>ร</strong>บว<strong>า</strong><strong>ร</strong><strong>ะ</strong>ใ<strong>น</strong><strong>ป</strong>ี 2551 (ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมส<strong>า</strong>มัญผู้ถือหุ้<strong>น</strong> <strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong><strong>ป</strong>ี 2551 เมื่อวั<strong>น</strong>ที่ 24 เมษ<strong>า</strong><strong>ย</strong><strong>น</strong> 2551)The Board of Directors who retire by rotation (The <strong>2008</strong> AGM on 24 April <strong>2008</strong>)<strong>น</strong><strong>า</strong><strong>ย</strong><strong>จ</strong>ุล<strong>ย</strong>ุทธ หิ<strong>ร</strong>ัณ<strong>ย</strong>วสิต<strong>ร</strong>อ<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>วั<strong>น</strong>เดือ<strong>น</strong><strong>ป</strong>ีเกิด21 มี<strong>น</strong><strong>า</strong>คม 2491 • อ<strong>า</strong><strong>ย</strong>ุ 60 <strong>ป</strong>ี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ศึกษ<strong>า</strong>• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>โท ศิล<strong>ป</strong>ศ<strong>า</strong>สต<strong>ร</strong>์ ส<strong>า</strong>ข<strong>า</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>ร</strong>ัฐกิ<strong>จ</strong> มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong>เกษต<strong>ร</strong>ศ<strong>า</strong>สต<strong>ร</strong>์• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>บัต<strong>ร</strong> วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong><strong>ป</strong>้อ<strong>ง</strong>กั<strong>น</strong><strong>ร</strong><strong>า</strong>ชอ<strong>า</strong>ณ<strong>า</strong><strong>จ</strong>ัก<strong>ร</strong> (ว<strong>ป</strong>อ. <strong>ร</strong>ุ่<strong>น</strong>ที่ 40)• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>ต<strong>ร</strong>ี <strong>น</strong>ิติศ<strong>า</strong>สต<strong>ร</strong>์ มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong>ธ<strong>ร</strong><strong>ร</strong>มศ<strong>า</strong>สต<strong>ร</strong>์• <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ก<strong>า</strong>ศ<strong>น</strong>ี<strong>ย</strong>บัต<strong>ร</strong>กฎหม<strong>า</strong><strong>ย</strong>มห<strong>า</strong>ช<strong>น</strong> (<strong>ร</strong>ุ่<strong>น</strong>ที่ 9) มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong>ธ<strong>ร</strong><strong>ร</strong>มศ<strong>า</strong>สต<strong>ร</strong>์• <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ก<strong>า</strong>ศ<strong>น</strong>ี<strong>ย</strong>บัต<strong>ร</strong><strong>น</strong>ักบ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>ะ</strong>ดับสู<strong>ง</strong> (<strong>ร</strong>ุ่<strong>น</strong>ที่ 15) ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong> ก.พ.<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong><strong>ง</strong><strong>า</strong><strong>น</strong>• ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> ธ<strong>น</strong><strong>า</strong>ค<strong>า</strong><strong>ร</strong>เพื่อก<strong>า</strong><strong>ร</strong>เกษต<strong>ร</strong>แล<strong>ะ</strong>สหก<strong>ร</strong>ณ์ก<strong>า</strong><strong>ร</strong>เกษต<strong>ร</strong>• <strong>ป</strong>ลัดส<strong>ำ</strong><strong>น</strong>ัก<strong>น</strong><strong>า</strong><strong>ย</strong>ก<strong>ร</strong>ัฐม<strong>น</strong>ต<strong>ร</strong>ี ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong><strong>ป</strong>ลัดส<strong>ำ</strong><strong>น</strong>ัก<strong>น</strong><strong>า</strong><strong>ย</strong>ก<strong>ร</strong>ัฐม<strong>น</strong>ต<strong>ร</strong>ี• <strong>ร</strong>อ<strong>ง</strong><strong>ป</strong>ลัดส<strong>ำ</strong><strong>น</strong>ัก<strong>น</strong><strong>า</strong><strong>ย</strong>ก<strong>ร</strong>ัฐม<strong>น</strong>ต<strong>ร</strong>ี ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong><strong>ป</strong>ลัดส<strong>ำ</strong><strong>น</strong>ัก<strong>น</strong><strong>า</strong><strong>ย</strong>ก<strong>ร</strong>ัฐม<strong>น</strong>ต<strong>ร</strong>ีก<strong>า</strong><strong>ร</strong>ผ่<strong>า</strong><strong>น</strong>หลักสูต<strong>ร</strong>อบ<strong>ร</strong>มขอ<strong>ง</strong>สม<strong>า</strong>คมส่<strong>ง</strong>เส<strong>ร</strong>ิมสถ<strong>า</strong>บั<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทไท<strong>ย</strong> (IOD)• หลักสูต<strong>ร</strong> Director Certification Program (DCP) <strong>ร</strong>ุ่<strong>น</strong> 111/<strong>2008</strong>คว<strong>า</strong>ม<strong>ร</strong>ู้คว<strong>า</strong>มช<strong>ำ</strong><strong>น</strong><strong>า</strong>ญ ห<strong>ร</strong>ือคว<strong>า</strong>ม<strong>จ</strong>ัดเ<strong>จ</strong><strong>น</strong>ใ<strong>น</strong>ด้<strong>า</strong><strong>น</strong>• ก<strong>า</strong><strong>ร</strong><strong>ร</strong>่<strong>า</strong><strong>ง</strong> ก<strong>า</strong><strong>ร</strong><strong>น</strong><strong>ำ</strong>เส<strong>น</strong>อ แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong>ับใช้กฎหม<strong>า</strong><strong>ย</strong>ทั้<strong>ง</strong>ใ<strong>น</strong>ส่ว<strong>น</strong>กฎหม<strong>า</strong><strong>ย</strong>มห<strong>า</strong>ช<strong>น</strong>แล<strong>ะ</strong>เอกช<strong>น</strong>• ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong>ภ<strong>า</strong>ค<strong>ร</strong>ัฐ• ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>ง</strong><strong>า</strong><strong>น</strong>บุคคล แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>ง</strong><strong>า</strong><strong>น</strong><strong>ง</strong>บ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ม<strong>า</strong>ณ• ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong>ับ<strong>ป</strong><strong>ร</strong>ุ<strong>ง</strong>โค<strong>ร</strong><strong>ง</strong>ส<strong>ร</strong>้<strong>า</strong><strong>ง</strong><strong>ร</strong><strong>ะ</strong>บบก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ภ<strong>า</strong>ค<strong>ร</strong>ัฐ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong>ผิดท<strong>า</strong><strong>ง</strong>กฎหม<strong>า</strong><strong>ย</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong> 10 <strong>ป</strong>ีที่ผ่<strong>า</strong><strong>น</strong>ม<strong>า</strong> ไม่มี<strong>น</strong><strong>า</strong><strong>ง</strong>พ<strong>ร</strong>พิมล <strong>จ</strong>ุ<strong>ร</strong>ุพั<strong>น</strong>ธุ์ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>วั<strong>น</strong>เดือ<strong>น</strong><strong>ป</strong>ีเกิด16 เมษ<strong>า</strong><strong>ย</strong><strong>น</strong> 2490 • อ<strong>า</strong><strong>ย</strong>ุ 61 <strong>ป</strong>ี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ศึกษ<strong>า</strong>• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>โท พัฒ<strong>น</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>ศ<strong>า</strong>สต<strong>ร</strong>์ (<strong>ร</strong>ัฐ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ศ<strong>า</strong>ส<strong>น</strong>ศ<strong>า</strong>สต<strong>ร</strong>์) สถ<strong>า</strong>บั<strong>น</strong>บัณฑิตพัฒ<strong>น</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>ศ<strong>า</strong>สต<strong>ร</strong>์ (NIDA)• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>ต<strong>ร</strong>ี บัญชี มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong>ธ<strong>ร</strong><strong>ร</strong>มศ<strong>า</strong>สต<strong>ร</strong>์<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong><strong>ง</strong><strong>า</strong><strong>น</strong>• ที่<strong>ป</strong><strong>ร</strong>ึกษ<strong>า</strong>ด้<strong>า</strong><strong>น</strong>พัฒ<strong>น</strong><strong>า</strong><strong>ร</strong>ัฐวิส<strong>า</strong>หกิ<strong>จ</strong> ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong><strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong><strong>ร</strong>ัฐวิส<strong>า</strong>หกิ<strong>จ</strong>ก<strong>ร</strong><strong>ะ</strong>ท<strong>ร</strong>ว<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>คลั<strong>ง</strong>• <strong>ร</strong>อ<strong>ง</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong><strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong><strong>ร</strong>ัฐวิส<strong>า</strong>หกิ<strong>จ</strong> ก<strong>ร</strong><strong>ะ</strong>ท<strong>ร</strong>ว<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>คลั<strong>ง</strong>• ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ส<strong>ำ</strong><strong>น</strong>ักพัฒ<strong>น</strong><strong>า</strong><strong>ร</strong>ัฐวิส<strong>า</strong>หกิ<strong>จ</strong> ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong><strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong><strong>ร</strong>ัฐวิส<strong>า</strong>หกิ<strong>จ</strong> ก<strong>ร</strong><strong>ะ</strong>ท<strong>ร</strong>ว<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>คลั<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ผ่<strong>า</strong><strong>น</strong>หลักสูต<strong>ร</strong>อบ<strong>ร</strong>มขอ<strong>ง</strong>สม<strong>า</strong>คมส่<strong>ง</strong>เส<strong>ร</strong>ิมสถ<strong>า</strong>บั<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทไท<strong>ย</strong> (IOD)• หลักสูต<strong>ร</strong> Director Certification Program (DCP) <strong>ร</strong>ุ่<strong>น</strong> 65/2005 • หลักสูต<strong>ร</strong> Director Accreditation Program (DAP) <strong>ร</strong>ุ่<strong>น</strong> 29/2004คว<strong>า</strong>ม<strong>ร</strong>ู้คว<strong>า</strong>มช<strong>ำ</strong><strong>น</strong><strong>า</strong>ญ ห<strong>ร</strong>ือคว<strong>า</strong>ม<strong>จ</strong>ัดเ<strong>จ</strong><strong>น</strong>ใ<strong>น</strong>ด้<strong>า</strong><strong>น</strong>• ด้<strong>า</strong><strong>น</strong>บัญชีแล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong>ผิดท<strong>า</strong><strong>ง</strong>กฎหม<strong>า</strong><strong>ย</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong> 10 <strong>ป</strong>ีที่ผ่<strong>า</strong><strong>น</strong>ม<strong>า</strong> ไม่มีMr. Chulayuth HirunyavasitVice ChairmanDate of Birth21 March 1948 • Age 60Education• M.A. (Public Admin.), Kasetsart University• Certificate for National Defense College of Thailand (Class 40)• LL.B., Faculty of Law, Thammasat University• Certificate for Public Law (Class 9), Thammasat University• Certificate for Senior Executive Officer (Class 15), Office of CivilService CommissionWorking Experience• Director of Bank for Agriculture and Agricultural Cooperatives• Permanent Secretary, Office of the Prime Minister • Deputy Permanent Secretary, Office of the Prime Minister Training Program organized by Thai Institute of Directors Association (IOD)• Director Certification Program (DCP) Class 111/<strong>2008</strong>Specific Knowledge and Expertise• Drafting, proposing, and applying laws, both public and private laws• Public administrationIllegal Record in Past 10 yearsMrs. Pornpimol JuruphanDirector NoneDate of Birth16 April 1947 • Age 61Education• M.A. Public Administration, NIDA• B.A., Accounting, Thammasat UniversityWorking Experience• Advisor of State Enterprise Development, State Enterprise Policy Office, Finance Ministry• Deputy Director General, State Enterprise Policy Office, Finance Ministry• State Enterprise Development Director, State Enterprise Policy Office,Finance MinistryTraining Program organized by Thai Institute of Directors Association (IOD)• Director Certification Program (DCP) Class 65/2005• Director Accreditation Program (DAP) Class 29/2004Specific Knowledge and Expertise• Specialist in the Accounting and Finance AreaIllegal Record in Past 10 yearsNoneA n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d61

<strong>น</strong><strong>า</strong><strong>ย</strong>สหัส ต<strong>ร</strong>ีทิพ<strong>ย</strong>บุต<strong>ร</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>อิส<strong>ร</strong><strong>ะ</strong>วั<strong>น</strong>เดือ<strong>น</strong><strong>ป</strong>ีเกิด27 พฤศ<strong>จ</strong>ิก<strong>า</strong><strong>ย</strong><strong>น</strong> 2490 • อ<strong>า</strong><strong>ย</strong>ุ 61 <strong>ป</strong>ี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ศึกษ<strong>า</strong>• Master of Science (Computer and Information Sciences), Syracuse University, New York, USA• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>ต<strong>ร</strong>ี พ<strong>า</strong>ณิช<strong>ย</strong>ศ<strong>า</strong>สต<strong>ร</strong>์ (สถิติ) คณ<strong>ะ</strong>พ<strong>า</strong>ณิช<strong>ย</strong>ศ<strong>า</strong>สต<strong>ร</strong>์แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>บัญชี<strong>จ</strong>ุฬ<strong>า</strong>ล<strong>ง</strong>ก<strong>ร</strong>ณ์มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong>• Advanced Management Program For Overseas Bankers, The Wharton School, University of Pennsylvania, USA• หลักสูต<strong>ร</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong>้อ<strong>ง</strong>กั<strong>น</strong><strong>ร</strong><strong>า</strong>ชอ<strong>า</strong>ณ<strong>า</strong><strong>จ</strong>ัก<strong>ร</strong>ภ<strong>า</strong>ค<strong>ร</strong>ัฐ<strong>ร</strong>่วมเอกช<strong>น</strong> (ว<strong>ป</strong><strong>ร</strong>อ.) <strong>ร</strong>ุ่<strong>น</strong>ที่ 12วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong><strong>ป</strong>้อ<strong>ง</strong>กั<strong>น</strong><strong>ร</strong><strong>า</strong>ชอ<strong>า</strong>ณ<strong>า</strong><strong>จ</strong>ัก<strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong><strong>ง</strong><strong>า</strong><strong>น</strong>• <strong>ร</strong>อ<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้<strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong> ธ<strong>น</strong><strong>า</strong>ค<strong>า</strong><strong>ร</strong>ก<strong>ร</strong>ุ<strong>ง</strong>ไท<strong>ย</strong> <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>)• <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บ<strong>ร</strong>ิษัท หลักท<strong>ร</strong>ัพ<strong>ย</strong>์<strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong>กอ<strong>ง</strong>ทุ<strong>น</strong><strong>ร</strong>วมบ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>ทุ<strong>น</strong>ไท<strong>ย</strong> <strong>จ</strong><strong>ำ</strong>กัด • <strong>น</strong><strong>า</strong><strong>ย</strong>กสม<strong>า</strong>คม<strong>น</strong>ิสิตเก่<strong>า</strong>คณ<strong>ะ</strong>พ<strong>า</strong>ณิช<strong>ย</strong>ศ<strong>า</strong>สต<strong>ร</strong>์แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>บัญชี แห่<strong>ง</strong><strong>จ</strong>ุฬ<strong>า</strong>ล<strong>ง</strong>ก<strong>ร</strong>ณ์มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ผ่<strong>า</strong><strong>น</strong>หลักสูต<strong>ร</strong>อบ<strong>ร</strong>มขอ<strong>ง</strong>สม<strong>า</strong>คมส่<strong>ง</strong>เส<strong>ร</strong>ิมสถ<strong>า</strong>บั<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทไท<strong>ย</strong> (IOD)• หลักสูต<strong>ร</strong> Director Accreditation Program (DAP) <strong>ร</strong>ุ่<strong>น</strong> 28/2004คว<strong>า</strong>ม<strong>ร</strong>ู้คว<strong>า</strong>มช<strong>ำ</strong><strong>น</strong><strong>า</strong>ญ ห<strong>ร</strong>ือคว<strong>า</strong>ม<strong>จ</strong>ัดเ<strong>จ</strong><strong>น</strong>ใ<strong>น</strong>ด้<strong>า</strong><strong>น</strong>• มีคว<strong>า</strong>ม<strong>ร</strong>อบ<strong>ร</strong>ู้เชี่<strong>ย</strong>วช<strong>า</strong>ญใ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ด้<strong>า</strong><strong>น</strong>เทคโ<strong>น</strong>โล<strong>ย</strong>ีส<strong>า</strong><strong>ร</strong>ส<strong>น</strong>เทศ ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ด้<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ตล<strong>า</strong>ดแล<strong>ะ</strong>ผลิตภัณฑ์ท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong>ผิดท<strong>า</strong><strong>ง</strong>กฎหม<strong>า</strong><strong>ย</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong> 10 <strong>ป</strong>ีที่ผ่<strong>า</strong><strong>น</strong>ม<strong>า</strong> ไม่มี<strong>น</strong><strong>า</strong><strong>ย</strong>สุทธิพ<strong>ร</strong> <strong>ป</strong>ทุมเทว<strong>า</strong>ภิบ<strong>า</strong>ลก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>อิส<strong>ร</strong><strong>ะ</strong>วั<strong>น</strong>เดือ<strong>น</strong><strong>ป</strong>ีเกิด27 ก<strong>ร</strong>กฎ<strong>า</strong>คม 2494 • อ<strong>า</strong><strong>ย</strong>ุ 57 <strong>ป</strong>ี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ศึกษ<strong>า</strong>• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>เอก วิศวก<strong>ร</strong><strong>ร</strong>มศ<strong>า</strong>สต<strong>ร</strong>์ไฟฟ้<strong>า</strong> มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong>มิสซู<strong>ร</strong>ี่-โคลัมเบี<strong>ย</strong>สห<strong>ร</strong>ัฐอเม<strong>ร</strong>ิก<strong>า</strong>• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>โท วิศวก<strong>ร</strong><strong>ร</strong>มศ<strong>า</strong>สต<strong>ร</strong>์ไฟฟ้<strong>า</strong> มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong>มิสซู<strong>ร</strong>ี่-โคลัมเบี<strong>ย</strong> สห<strong>ร</strong>ัฐอเม<strong>ร</strong>ิก<strong>า</strong>• <strong>ป</strong><strong>ร</strong>ิญญ<strong>า</strong>ต<strong>ร</strong>ี วิศวก<strong>ร</strong><strong>ร</strong>มศ<strong>า</strong>สต<strong>ร</strong>์ไฟฟ้<strong>า</strong> <strong>จ</strong>ุฬ<strong>า</strong>ล<strong>ง</strong>ก<strong>ร</strong>ณ์มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong><strong>ง</strong><strong>า</strong><strong>น</strong>• คณบดีคณ<strong>ะ</strong>วิศวก<strong>ร</strong><strong>ร</strong>มศ<strong>า</strong>สต<strong>ร</strong>์ มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong>อัสสัมชัญ• ที่<strong>ป</strong><strong>ร</strong>ึกษ<strong>า</strong>บ<strong>ร</strong>ิษัทเทคโ<strong>น</strong>โล<strong>ย</strong>ีโอเ<strong>ป</strong>อเ<strong>ร</strong>ชั่<strong>น</strong> <strong>จ</strong><strong>ำ</strong>กัด <strong>ร</strong>ับผิดชอบด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>โค<strong>ร</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>ะ</strong>บบคอมพิวเตอ<strong>ร</strong>์ เพื่อก<strong>า</strong><strong>ร</strong>พ<strong>ย</strong><strong>า</strong>ก<strong>ร</strong>ณ์อ<strong>า</strong>ก<strong>า</strong>ศ ก<strong>ร</strong>มอุตุ<strong>น</strong>ิ<strong>ย</strong>มวิท<strong>ย</strong><strong>า</strong>ก<strong>า</strong><strong>ร</strong>ผ่<strong>า</strong><strong>น</strong>หลักสูต<strong>ร</strong>อบ<strong>ร</strong>มขอ<strong>ง</strong>สม<strong>า</strong>คมส่<strong>ง</strong>เส<strong>ร</strong>ิมสถ<strong>า</strong>บั<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทไท<strong>ย</strong> (IOD)• หลักสูต<strong>ร</strong> Director Accreditation Program (DAP) <strong>ร</strong>ุ่<strong>น</strong> 70/<strong>2008</strong>• หลักสูต<strong>ร</strong> Understanding the fundamental of Financial Statement (UFS)<strong>ร</strong>ุ่<strong>น</strong> 13/<strong>2008</strong>• หลักสูต<strong>ร</strong> Finance for Non-Finance Director (FND) <strong>ร</strong>ุ่<strong>น</strong> 39/<strong>2008</strong>คว<strong>า</strong>ม<strong>ร</strong>ู้คว<strong>า</strong>มช<strong>ำ</strong><strong>น</strong><strong>า</strong>ญ ห<strong>ร</strong>ือคว<strong>า</strong>ม<strong>จ</strong>ัดเ<strong>จ</strong><strong>น</strong>ใ<strong>น</strong>ด้<strong>า</strong><strong>น</strong>• ด้<strong>า</strong><strong>น</strong><strong>ร</strong><strong>ะ</strong>บบส<strong>า</strong><strong>ร</strong>ส<strong>น</strong>เทศ เค<strong>ร</strong>ือข่<strong>า</strong><strong>ย</strong>โท<strong>ร</strong>คม<strong>น</strong><strong>า</strong>คม แล<strong>ะ</strong>อิ<strong>น</strong>เตอ<strong>ร</strong>์เ<strong>น</strong>็ท<strong>ป</strong><strong>ร</strong><strong>ะ</strong>วัติก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong>ผิดท<strong>า</strong><strong>ง</strong>กฎหม<strong>า</strong><strong>ย</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong> 10 <strong>ป</strong>ีที่ผ่<strong>า</strong><strong>น</strong>ม<strong>า</strong> ไม่มีMr.Sahas Treetipbut Independent Director Date of BirthEducation• Master of Science (Computer and Information Sciences), Syracuse University, New York, USA• Bachelor of Business Administration, Chulalongkorn University• Advanced Management Program for Overseas Bankers, The Wharton School, University of Pennsylvania, USA • Diploma, National Defense College - Class 12Mr.Sudhiporn Patumtaewapibal Independent Director 27 November 1947 • Age 61Working Experience• Senior Executive Vice President, Krung Thai Bank Plc.• President, Thai Capital Management Co.,Ltd. (1995-1999)• Chairman, Faculty of Commerce and Accountancy of Chulalongkorn University Association (2000-2003)Training Program organized by Thai Institute of Directors Association (IOD)• Director Accreditation Program (DAP) Class 28/2004Specific Knowledge and Expertise• Specialist in the information technology, management in marketingand finance monetary product.Illegal Record in Past 10 yearsNoneDate of Birth27 July 1951 • Age 57Education• Ph.D. (EE), University of Missouri-Columbia, USA• M.S. (EE), University of Missouri-Columbia, USA• B.Eng (EE), Chulalongkorn UniversityWorking Experience• Dean of the Graduate School of Computer Information System,Assumption University• Advisor to TOP Co.,Ltd. for Super computer for weather forecast, Thai Meteorological Department (TMD)Training Program organized by Thai Institute of Directors Association (IOD)• Director Accreditation Program (DAP) Class 70/<strong>2008</strong>• Understanding the fundamental of Financial Statement (UFS) Class 13/<strong>2008</strong>• Financial for Non – Finance Director Program (FND) Class 39/<strong>2008</strong>Specific Knowledge and Expertise• Information Technology, Telecommunication Technology and Internet Illegal Record in Past 10 yearsNone62 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d63

คณ<strong>ะ</strong>ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong> Management Team<strong>น</strong><strong>า</strong><strong>ย</strong>ชิตณ<strong>ร</strong><strong>ง</strong>ค์ คุณ<strong>ะ</strong>กฤด<strong>า</strong>ธิก<strong>า</strong><strong>ร</strong> <strong>ร</strong>อ<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่Mr. Chitnarong Kunakridatikarn Executive Vice President Acting President of <strong>MCOT</strong> Public Company Limited<strong>น</strong><strong>า</strong><strong>ง</strong>อ<strong>ร</strong>ัญ<strong>ร</strong>ัต<strong>น</strong>์ อ<strong>ย</strong>ู่ค<strong>ง</strong> <strong>ร</strong>อ<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่Mrs. Aranrat YoukongExecutive Vice President <strong>น</strong><strong>า</strong><strong>ย</strong>สิทธิศักดิ์ เอกพ<strong>จ</strong><strong>น</strong>์ <strong>ร</strong>อ<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่Mr. Sittisak EkabhotExecutive Vice President 64 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

<strong>น</strong><strong>า</strong><strong>ย</strong>ศุทธิชั<strong>ย</strong> บุ<strong>น</strong><strong>น</strong><strong>า</strong>ค ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ส<strong>ำ</strong><strong>น</strong>ักโท<strong>ร</strong>ทัศ<strong>น</strong>์Mr. Suthichai BunnagVice President, Office of Television<strong>น</strong><strong>า</strong><strong>ง</strong>ดว<strong>ง</strong>ใ<strong>จ</strong> มห<strong>า</strong><strong>ร</strong>ักขก<strong>ะ</strong> ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ส<strong>ำ</strong><strong>น</strong>ักข่<strong>า</strong>วไท<strong>ย</strong>Mrs. Duangchai MaharakkhakaVice President, The Thai News Agency <strong>น</strong><strong>า</strong><strong>ย</strong>สม<strong>จ</strong>ิต ชิ<strong>น</strong>สมบู<strong>ร</strong>ณ์ ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ส<strong>ำ</strong><strong>น</strong>ักวิท<strong>ย</strong>ุแล<strong>ะ</strong>กิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>มพิเศษMr. Somchit Chinsomboon Vice President, Office of Radio and Special Activities <strong>น</strong><strong>า</strong><strong>ย</strong>เขมทัตต์ พลเดช ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ส<strong>ำ</strong><strong>น</strong>ักก<strong>า</strong><strong>ร</strong>ตล<strong>า</strong>ดMr. Kematat PaladeshVice President, Office of Marketing A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d65

<strong>น</strong><strong>า</strong><strong>ย</strong>สุ<strong>ร</strong><strong>ะ</strong> เก<strong>น</strong>ท<strong>ะ</strong><strong>น</strong><strong>ะ</strong>ศิล ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ส<strong>ำ</strong><strong>น</strong>ักวิศวก<strong>ร</strong><strong>ร</strong>มแล<strong>ะ</strong>เทคโ<strong>น</strong>โล<strong>ย</strong>ีMr. Sura GaintanasilpVice President, Office of Engineering and Technology<strong>น</strong><strong>า</strong><strong>ย</strong>ธ<strong>น</strong><strong>ะ</strong>ชั<strong>ย</strong> ว<strong>ง</strong>ศ์ทอ<strong>ง</strong>ศ<strong>ร</strong>ี ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทMr. Thanachai Wongthongsri Vice President , Office of Company Secretary<strong>น</strong><strong>า</strong><strong>ง</strong>สุ<strong>น</strong>ท<strong>ร</strong>ี<strong>ย</strong>์ แก้วก<strong>ร</strong>ณ์ ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ส<strong>ำ</strong><strong>น</strong>ักบัญชีแล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>Mrs. Soontree Kaewkorn Vice President, Office of Accounting and Finance <strong>น</strong><strong>า</strong><strong>ย</strong>สุช<strong>า</strong>ติ สิม<strong>า</strong>ก<strong>ร</strong> ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ส<strong>ำ</strong><strong>น</strong>ักท<strong>ร</strong>ัพ<strong>ย</strong><strong>า</strong>ก<strong>ร</strong>ม<strong>น</strong>ุษ<strong>ย</strong>์Mr. Suchati SimakornVice President, Office of Human Resources<strong>น</strong><strong>า</strong><strong>ง</strong>สมถวิล <strong>จ</strong><strong>ร</strong><strong>ร</strong><strong>ย</strong><strong>า</strong>ว<strong>ง</strong>ษ์ ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่Mrs. Somtawin Chanyawong Vice President66 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

<strong>น</strong><strong>า</strong><strong>ย</strong><strong>จ</strong><strong>ง</strong><strong>ร</strong>ัก <strong>น</strong>ิ<strong>ย</strong>มศักดิ์ ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>Mr. Chongrak NigomsakVice President, Office of Internal Audit<strong>น</strong><strong>า</strong><strong>ย</strong>พลชั<strong>ย</strong> วิ<strong>น</strong>ิ<strong>จ</strong>ฉั<strong>ย</strong>กุล ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>กฎหม<strong>า</strong><strong>ย</strong>Mr. Polchai VinijchaikulVice President, Office of Legal Affairs <strong>น</strong><strong>า</strong><strong>ง</strong>กมล<strong>า</strong>สิ<strong>ร</strong>ิ อิศ<strong>ร</strong><strong>า</strong><strong>ง</strong>กู<strong>ร</strong> ณ อ<strong>ย</strong>ุธ<strong>ย</strong><strong>า</strong> ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>ผู้ต<strong>ร</strong>ว<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>Mrs. Kamalasiri Itsarangkoon Na Ayudhaya Vice President, Office of Internal - General <strong>น</strong><strong>า</strong><strong>ง</strong>วี<strong>ร</strong>ว<strong>ร</strong><strong>ร</strong>ณ ว<strong>ร</strong><strong>ร</strong>ุตม์ ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ส<strong>ำ</strong><strong>น</strong>ักบ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>Mrs. Veerawan VararuthVice President, Office of Administration A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d67

ก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>กับดูแลกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ที่ดีคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท มีเ<strong>จ</strong>ต<strong>น</strong><strong>า</strong><strong>ร</strong>มณ์ที่<strong>จ</strong><strong>ะ</strong>ส่<strong>ง</strong>เส<strong>ร</strong>ิมให้ บม<strong>จ</strong>.อสมท เ<strong>ป</strong>็<strong>น</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong>ที่มี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>สิทธิภ<strong>า</strong>พ โด<strong>ย</strong><strong>น</strong><strong>ำ</strong>หลักก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>กับดูแลกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ที่ดีแล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong>ที่ดีต<strong>า</strong>มแ<strong>น</strong>วท<strong>า</strong><strong>ง</strong>ขอ<strong>ง</strong>ตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์แห่<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong> (ตลท.) แล<strong>ะ</strong>ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>กับหลักท<strong>ร</strong>ัพ<strong>ย</strong>์แล<strong>ะ</strong>ตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์ (ก.ล.ต.) ม<strong>า</strong>เ<strong>ป</strong>็<strong>น</strong><strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>ให้ บม<strong>จ</strong>.อสมท ถือ<strong>ป</strong>ฏิบัติโด<strong>ย</strong>เผ<strong>ย</strong>แพ<strong>ร</strong>่ให้พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>ทุก<strong>ร</strong><strong>ะ</strong>ดับชั้<strong>น</strong>ใ<strong>น</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong>มีทัศ<strong>น</strong>คติที่ดีใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>น</strong><strong>ำ</strong>หลักก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>กับดูแลกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ที่ดีม<strong>า</strong>ใช้ ทั้<strong>ง</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดกล<strong>ย</strong>ุทธ์แล<strong>ะ</strong>แผ<strong>น</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong> ซึ่<strong>ง</strong><strong>จ</strong><strong>ะ</strong>ช่ว<strong>ย</strong>เส<strong>ร</strong>ิมส<strong>ร</strong>้<strong>า</strong><strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>สิทธิภ<strong>า</strong>พแล<strong>ะ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>สิทธิผลใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ขอ<strong>ง</strong> บม<strong>จ</strong>.อสมท ให้เติบโตอ<strong>ย</strong>่<strong>า</strong><strong>ง</strong><strong>ย</strong>ั่<strong>ง</strong><strong>ย</strong>ื<strong>น</strong> เพิ่มมูลค่<strong>า</strong>เ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong>ให้แก่ผู้ล<strong>ง</strong>ทุ<strong>น</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong><strong>ย</strong><strong>า</strong>วต่อไ<strong>ป</strong>สิทธิขอ<strong>ง</strong>ผู้ถือหุ้<strong>น</strong>บม<strong>จ</strong>.อสมท ต<strong>ร</strong><strong>ะ</strong>ห<strong>น</strong>ักแล<strong>ะ</strong>ให้คว<strong>า</strong>มส<strong>ำ</strong>คัญต่อก<strong>า</strong><strong>ร</strong>เค<strong>า</strong><strong>ร</strong>พสิทธิขอ<strong>ง</strong>ผู้ถือหุ้<strong>น</strong> โด<strong>ย</strong>ได้ก<strong>ำ</strong>ห<strong>น</strong>ดไว้ใ<strong>น</strong>ข้อบั<strong>ง</strong>คับบ<strong>ร</strong>ิษัท หมวด 3 ว่<strong>า</strong>ด้ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมผู้ถือหุ้<strong>น</strong> ซึ่<strong>ง</strong>มี<strong>ร</strong><strong>า</strong><strong>ย</strong>ล<strong>ะ</strong>เอี<strong>ย</strong>ดแล<strong>ะ</strong>แ<strong>น</strong>วท<strong>า</strong><strong>ง</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ต่<strong>า</strong><strong>ง</strong> ๆ เพื่อส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>คว<strong>า</strong>มมั่<strong>น</strong>ใ<strong>จ</strong>ว่<strong>า</strong> ผู้ถือหุ้<strong>น</strong>ได้<strong>ร</strong>ับก<strong>า</strong><strong>ร</strong>คุ้มค<strong>ร</strong>อ<strong>ง</strong>สิทธิขั้<strong>น</strong>พื้<strong>น</strong>ฐ<strong>า</strong><strong>น</strong> ได้แก่ ก<strong>า</strong><strong>ร</strong>ได้<strong>ร</strong>ับข้อมูลขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทอ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>เพี<strong>ย</strong><strong>ง</strong>พอ ก<strong>า</strong><strong>ร</strong>เข้<strong>า</strong><strong>ร</strong>่วม<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมผู้ถือหุ้<strong>น</strong> <strong>ร</strong>วมถึ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ใช้สิทธิล<strong>ง</strong>ค<strong>ะ</strong>แ<strong>น</strong><strong>น</strong>ใ<strong>น</strong>เ<strong>ร</strong>ื่อ<strong>ง</strong>ที่ส<strong>ำ</strong>คัญ ๆ ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัด<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมผู้ถือหุ้<strong>น</strong>บม<strong>จ</strong>.อสมท ก<strong>ำ</strong>ห<strong>น</strong>ดให้มีก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมส<strong>า</strong>มัญผู้ถือหุ้<strong>น</strong><strong>ป</strong>ีล<strong>ะ</strong>ค<strong>ร</strong>ั้<strong>ง</strong> ภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>เวล<strong>า</strong>ไม่เกิ<strong>น</strong> 4 เดือ<strong>น</strong><strong>น</strong>ับแต่วั<strong>น</strong>สิ้<strong>น</strong>สุด<strong>ร</strong>อบ<strong>ป</strong>ีบัญชีขอ<strong>ง</strong>บม<strong>จ</strong>.อสมท แล<strong>ะ</strong>ห<strong>า</strong>กมีคว<strong>า</strong>ม<strong>จ</strong><strong>ำ</strong>เ<strong>ป</strong>็<strong>น</strong>เ<strong>ร</strong>่<strong>ง</strong>ด่ว<strong>น</strong>ที่ต้อ<strong>ง</strong><strong>น</strong><strong>ำ</strong>เส<strong>น</strong>อว<strong>า</strong><strong>ร</strong><strong>ะ</strong>เ<strong>ป</strong>็<strong>น</strong>ก<strong>ร</strong>ณีพิเศษ ซึ่<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>เ<strong>ร</strong>ื่อ<strong>ง</strong>ที่ก<strong>ร</strong><strong>ะ</strong>ทบห<strong>ร</strong>ือเกี่<strong>ย</strong>วข้อ<strong>ง</strong>กับผล<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์ขอ<strong>ง</strong>ผู้ถือหุ้<strong>น</strong>ห<strong>ร</strong>ือเกี่<strong>ย</strong>วข้อ<strong>ง</strong>กับเ<strong>ง</strong>ื่อ<strong>น</strong>ไขห<strong>ร</strong>ือกฎเกณฑ์ กฎหม<strong>า</strong><strong>ย</strong> ที่ใช้บั<strong>ง</strong>คับแล<strong>ะ</strong>ต้อ<strong>ง</strong>ได้<strong>ร</strong>ับก<strong>า</strong><strong>ร</strong>อ<strong>น</strong>ุมัติ<strong>จ</strong><strong>า</strong>กผู้ถือหุ้<strong>น</strong> บ<strong>ร</strong>ิษัท<strong>จ</strong><strong>ะ</strong>เ<strong>ร</strong>ี<strong>ย</strong>ก<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมวิส<strong>า</strong>มัญผู้ถือหุ้<strong>น</strong>เ<strong>ป</strong>็<strong>น</strong>ก<strong>ร</strong>ณีไ<strong>ป</strong><strong>ป</strong>ี 2551 บม<strong>จ</strong>.อสมท <strong>จ</strong>ัดให้มีก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมส<strong>า</strong>มัญผู้ถือหุ้<strong>น</strong> <strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong><strong>ป</strong>ี 2551 ใ<strong>น</strong>วั<strong>น</strong>ที่ 24 เมษ<strong>า</strong><strong>ย</strong><strong>น</strong> 2551 ณ ห้อ<strong>ง</strong>เ<strong>ร</strong>ดิสั<strong>น</strong> บอล<strong>ร</strong>ูม โ<strong>ร</strong><strong>ง</strong>แ<strong>ร</strong>มเ<strong>ร</strong>ดิสั<strong>น</strong> ถ.พ<strong>ร</strong><strong>ะ</strong><strong>ร</strong><strong>า</strong>ม 9 ห้ว<strong>ย</strong>ขว<strong>า</strong><strong>ง</strong> ก<strong>ร</strong>ุ<strong>ง</strong>เทพมห<strong>า</strong><strong>น</strong>ค<strong>ร</strong> แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมวิส<strong>า</strong>มัญผู้ถือหุ้<strong>น</strong> บ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) ค<strong>ร</strong>ั้<strong>ง</strong>ที่ 1/2551เมื่อวั<strong>น</strong>ที่ 11 มิถุ<strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong> 2551 ณ ห้อ<strong>ง</strong>ส่<strong>ง</strong> 1 อ<strong>า</strong>ค<strong>า</strong><strong>ร</strong>สถ<strong>า</strong><strong>น</strong>ีโท<strong>ร</strong>ทัศ<strong>น</strong>์ บม<strong>จ</strong>.อสมท เลขที่ 63/1 ถ.พ<strong>ร</strong><strong>ะ</strong><strong>ร</strong><strong>า</strong>ม 9 ห้ว<strong>ย</strong>ขว<strong>า</strong><strong>ง</strong> ก<strong>ร</strong>ุ<strong>ง</strong>เทพมห<strong>า</strong><strong>น</strong>ค<strong>ร</strong>• ก<strong>า</strong><strong>ร</strong>ส่<strong>ง</strong>ห<strong>น</strong>ั<strong>ง</strong>สือเชิญ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมบม<strong>จ</strong>.อสมท มอบให้บ<strong>ร</strong>ิษัทศู<strong>น</strong><strong>ย</strong>์<strong>ร</strong>ับฝ<strong>า</strong>กหลักท<strong>ร</strong>ัพ<strong>ย</strong>์ (<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong>) <strong>จ</strong><strong>ำ</strong>กัด ซึ่<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong><strong>น</strong><strong>า</strong><strong>ย</strong>ท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong>หุ้<strong>น</strong>ขอ<strong>ง</strong> บม<strong>จ</strong>.อสมท เ<strong>ป</strong>็<strong>น</strong>ผู้ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดส่<strong>ง</strong>ห<strong>น</strong>ั<strong>ง</strong>สือเชิญ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมผู้ถือหุ้<strong>น</strong>แล<strong>ะ</strong>เอกส<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบให้แก่ผู้ถือหุ้<strong>น</strong>ทุก<strong>ร</strong><strong>า</strong><strong>ย</strong>ที่มี<strong>ร</strong><strong>า</strong><strong>ย</strong>ชื่อ<strong>ป</strong><strong>ร</strong><strong>า</strong>กฎใ<strong>น</strong>สมุดท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong>ผู้ถือหุ้<strong>น</strong>ณ วั<strong>น</strong><strong>ป</strong>ิดสมุดท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong>ผู้ถือหุ้<strong>น</strong>ขอ<strong>ง</strong> บม<strong>จ</strong>.อสมท เ<strong>ป</strong>็<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ล่ว<strong>ง</strong>ห<strong>น</strong>้<strong>า</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong><strong>น</strong>้อ<strong>ย</strong> 14 วั<strong>น</strong>ก่อ<strong>น</strong>วั<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมผู้ถือหุ้<strong>น</strong> โด<strong>ย</strong>ห<strong>น</strong>ั<strong>ง</strong>สือเชิญ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุม<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบด้ว<strong>ย</strong> <strong>ร</strong><strong>า</strong><strong>ย</strong>ล<strong>ะ</strong>เอี<strong>ย</strong>ด<strong>ร</strong><strong>ะ</strong>เบี<strong>ย</strong>บว<strong>า</strong><strong>ร</strong><strong>ะ</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุม เอกส<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบ<strong>ร</strong><strong>ะ</strong>เบี<strong>ย</strong>บว<strong>า</strong><strong>ร</strong><strong>ะ</strong>ต่<strong>า</strong><strong>ง</strong> ๆ พ<strong>ร</strong>้อมคว<strong>า</strong>มเห็<strong>น</strong>ขอ<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทห<strong>น</strong>ั<strong>ง</strong>สือมอบฉั<strong>น</strong>ท<strong>ะ</strong>ต<strong>า</strong>มที่ก<strong>ร</strong><strong>ะ</strong>ท<strong>ร</strong>ว<strong>ง</strong>พ<strong>า</strong>ณิช<strong>ย</strong>์ก<strong>ำ</strong>ห<strong>น</strong>ด แล<strong>ะ</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ชื่อขอ<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>อิส<strong>ร</strong><strong>ะ</strong> เพื่อให้ผู้ถือหุ้<strong>น</strong>ส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถมอบฉั<strong>น</strong>ท<strong>ะ</strong>ให้เข้<strong>า</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมแท<strong>น</strong> <strong>ร</strong>วมทั้<strong>ง</strong>แผ<strong>น</strong>ที่แสด<strong>ง</strong>สถ<strong>า</strong><strong>น</strong>ที่<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุม ซึ่<strong>ง</strong>ใ<strong>น</strong>ห<strong>น</strong>ั<strong>ง</strong>สือเชิญ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุม<strong>จ</strong><strong>ะ</strong>แ<strong>จ</strong>้<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ล<strong>ะ</strong>เอี<strong>ย</strong>ดขอ<strong>ง</strong>เอกส<strong>า</strong><strong>ร</strong>ที่ผู้ถือหุ้<strong>น</strong><strong>จ</strong><strong>ะ</strong>ต้อ<strong>ง</strong><strong>น</strong><strong>ำ</strong>ม<strong>า</strong>แสด<strong>ง</strong>ใ<strong>น</strong>วั<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุม เพื่อ<strong>ร</strong>ักษ<strong>า</strong>สิทธิใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>เข้<strong>า</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุม <strong>ร</strong>วมถึ<strong>ง</strong>เ<strong>ง</strong>ื่อ<strong>น</strong>ไข หลักเกณฑ์แล<strong>ะ</strong>วิธี<strong>ป</strong>ฏิบัติใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>เข้<strong>า</strong><strong>ร</strong>่วม<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุม แล<strong>ะ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ก<strong>า</strong>ศล<strong>ง</strong>ใ<strong>น</strong>ห<strong>น</strong>ั<strong>ง</strong>สือพิมพ์<strong>ร</strong><strong>า</strong><strong>ย</strong>วั<strong>น</strong>ติดต่อกั<strong>น</strong>ต่อเ<strong>น</strong>ื่อ<strong>ง</strong> 3 วั<strong>น</strong> <strong>น</strong>อก<strong>จ</strong><strong>า</strong>ก<strong>น</strong>ี้ ผู้ถือหุ้<strong>น</strong><strong>ย</strong>ั<strong>ง</strong>ส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถ<strong>ร</strong>ับท<strong>ร</strong><strong>า</strong>บข้อมูลต่<strong>า</strong><strong>ง</strong> ๆ เกี่<strong>ย</strong>วกับ<strong>ร</strong><strong>ะ</strong>เบี<strong>ย</strong>บว<strong>า</strong><strong>ร</strong><strong>ะ</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมขอ<strong>ง</strong>แต่ล<strong>ะ</strong>ค<strong>ร</strong>ั้<strong>ง</strong>ได้ท<strong>า</strong><strong>ง</strong>เว็บไซต์ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทฯ www.mcot.net/ir เ<strong>ป</strong>็<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ล่ว<strong>ง</strong>ห<strong>น</strong>้<strong>า</strong> 30 วั<strong>น</strong> ก่อ<strong>น</strong>วั<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุม เพื่อให้ผู้ถือหุ้<strong>น</strong>มีเวล<strong>า</strong>เพี<strong>ย</strong><strong>ง</strong>พอส<strong>ำ</strong>ห<strong>ร</strong>ับก<strong>า</strong><strong>ร</strong>ศึกษ<strong>า</strong>ข้อมูลก่อ<strong>น</strong>ม<strong>า</strong>เข้<strong>า</strong><strong>ร</strong>่วม<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุม • ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมผู้ถือหุ้<strong>น</strong>บม<strong>จ</strong>.อสมท อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>คว<strong>า</strong>มส<strong>ะ</strong>ดวกให้กับผู้ถือหุ้<strong>น</strong>ใ<strong>น</strong>วั<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมผู้ถือหุ้<strong>น</strong> โด<strong>ย</strong><strong>จ</strong>ัดให้มี<strong>ร</strong>ถ<strong>ร</strong>ับส่<strong>ง</strong><strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>สถ<strong>า</strong><strong>น</strong>ี<strong>ร</strong>ถไฟฟ้<strong>า</strong>ฯ แล<strong>ะ</strong>สถ<strong>า</strong><strong>น</strong>ที่<strong>จ</strong>ัด<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมผู้ถือหุ้<strong>น</strong> <strong>ร</strong>วมทั้<strong>ง</strong><strong>จ</strong>ัดเ<strong>จ</strong>้<strong>า</strong>ห<strong>น</strong>้<strong>า</strong>ที่อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>คว<strong>า</strong>มส<strong>ะ</strong>ดวกแล<strong>ะ</strong>ให้คว<strong>า</strong>มมั่<strong>น</strong>ใ<strong>จ</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong>ักษ<strong>า</strong>คว<strong>า</strong>ม<strong>ป</strong>ลอดภั<strong>ย</strong>แก่ผู้ถือหุ้<strong>น</strong> แล<strong>ะ</strong>ก<strong>ำ</strong>ห<strong>น</strong>ด<strong>จ</strong>ุด<strong>ร</strong>ับล<strong>ง</strong>ท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>เหม<strong>า</strong><strong>ะ</strong>สมแล<strong>ะ</strong>เพี<strong>ย</strong><strong>ง</strong>พอ โด<strong>ย</strong>เ<strong>ป</strong>ิดให้ผู้ถือหุ้<strong>น</strong>ล<strong>ง</strong>ท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong>ล่ว<strong>ง</strong>ห<strong>น</strong>้<strong>า</strong>ก่อ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมอ<strong>ย</strong>่<strong>า</strong><strong>ง</strong><strong>น</strong>้อ<strong>ย</strong> 3 ชั่วโม<strong>ง</strong>แล<strong>ะ</strong>ต่อเ<strong>น</strong>ื่อ<strong>ง</strong><strong>จ</strong><strong>น</strong>กว่<strong>า</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุม<strong>จ</strong><strong>ะ</strong>แล้วเส<strong>ร</strong>็<strong>จ</strong> ด้ว<strong>ย</strong><strong>ร</strong><strong>ะ</strong>บบก<strong>า</strong><strong>ร</strong>ล<strong>ง</strong>ท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong>แบบ Barcode ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท ศู<strong>น</strong><strong>ย</strong>์<strong>ร</strong>ับฝ<strong>า</strong>กหลักท<strong>ร</strong>ัพ<strong>ย</strong>์ (<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong>)<strong>จ</strong><strong>ำ</strong>กัด ตลอด<strong>จ</strong><strong>น</strong><strong>จ</strong>ัดเต<strong>ร</strong>ี<strong>ย</strong>มขอ<strong>ง</strong>ที่<strong>ร</strong><strong>ะ</strong>ลึกแล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>เลี้<strong>ย</strong><strong>ง</strong><strong>ร</strong>ับ<strong>ร</strong>อ<strong>ง</strong>ที่เหม<strong>า</strong><strong>ะ</strong>สมแก่ผู้ถือหุ้<strong>น</strong>ด้ว<strong>ย</strong>68 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

Good Corporate GovernanceThe Boards of Directors and the management of <strong>MCOT</strong> Plc. have an intention to promote <strong>MCOT</strong> Plc. an efficientorganization by taking principles of good corporate governance and management advocated by the Stock Exchange ofThailand (SET) and the Office of Securities and Exchange Commission (SEC) to be the policy of <strong>MCOT</strong> Plc. to be compliedwith by all levels of employees in the organization to ensure that they have good attitude toward implementing them. <strong>MCOT</strong>’sbusiness strategy and planning also helps build up the operating efficiency and proficiency of <strong>MCOT</strong> to enhance itssustainable business growth, and add the investors’ investment value in the long run. Right of Shareholders<strong>MCOT</strong> Plc. has always recognized and valued the right of shareholders by establishing Clause 3 of the Article ofAssociation of <strong>MCOT</strong> regarding the meetings of shareholders. Such clause contains full details and practice guidelines toensure that the basic right of shareholders shall be protected; for example, adequate receipt of <strong>MCOT</strong>’s information,attendance in the meetings of shareholders, exercise of voting right in critical matters of <strong>MCOT</strong>, etc. Meeting of shareholdersThe Annual General Meeting of Shareholders of <strong>MCOT</strong> Plc. is normally arranged once a year within 4 months upon the end of its accounting period. In case of any special agendas that may take effect or involve the benefits of shareholdersof <strong>MCOT</strong> or involve any conditions, criteria, applicable laws to be approved by the meeting of shareholders, an ExtraordinaryMeeting of Shareholders will be held. In <strong>2008</strong>, <strong>MCOT</strong> Plc. arranged the <strong>2008</strong> Annual General Meeting of Shareholders on 24 April <strong>2008</strong> at Radisson Ballroom,Radisson Hotel, Rama IX Road, Huay Kwang, Bangkok. The Extraordinary Meeting of Shareholders of <strong>MCOT</strong> PublicCompany Limited, No. 1/<strong>2008</strong> was held on 11 June <strong>2008</strong> at Broadcasting Room 1, <strong>MCOT</strong> Television Station Building, 63/1,Rama IX Road, Huay Kwang, Bangkok.• Letter of Invitation<strong>MCOT</strong> Plc. has assigned Thailand Securities Depository Co., Ltd. as the share registrar of <strong>MCOT</strong> Plc. to submit the letter of invitation for the Annual General Meeting of Shareholders of <strong>MCOT</strong> Plc. as well as other appendices to allshareholders listed on the book of shareholders’ registration as of the book closing date of <strong>MCOT</strong> Plc. Such letter of invitationmust be sent for 14 days prior to the date of each Annual General Meeting of Shareholders. The letter of invitation comprisesmeeting agendas, relevant documents attached to each agenda, opinions of the Board of Directors, proxy as required by the Ministry of Commerce, a list of independent directors in case of any shareholders want to authorize one of them to attendthe meeting, and a map of meeting location. The letter of invitation shall inform of documents to be declared by everyshareholder on the meeting date to retain his right of attendance. The shareholders are also informed of other conditions,criteria and practice of participation. Such <strong>annual</strong> general meeting of shareholders is posted on a daily newspaper for 3 consecutive days. In addition, the shareholders may receive the information about the agendas of each meeting via<strong>MCOT</strong>’s website (www.mcot.net/ir) for 30 days prior to the meeting date to allow the shareholders to have adequate time tostudy all related information before the meeting. • Undertaking of meetings of shareholders<strong>MCOT</strong> Plc. facilitates all shareholders on the meeting date by providing some shuttle buses from sky train stationsto the meeting place. Some <strong>MCOT</strong> officers also stand by there to facilitate and ensure the security for all shareholders. A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d69

ก่อ<strong>น</strong>เ<strong>ร</strong>ิ่มก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุม <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong><strong>จ</strong><strong>ะ</strong>ชี้แ<strong>จ</strong><strong>ง</strong>วิธีก<strong>า</strong><strong>ร</strong>ล<strong>ง</strong>ค<strong>ะ</strong>แ<strong>น</strong><strong>น</strong>แล<strong>ะ</strong><strong>น</strong>ับค<strong>ะ</strong>แ<strong>น</strong><strong>น</strong>ต<strong>า</strong>มที่<strong>ร</strong><strong>ะ</strong>บุไว้อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ชัดเ<strong>จ</strong><strong>น</strong>ใ<strong>น</strong>ข้อบั<strong>ง</strong>คับขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทฯ โด<strong>ย</strong> บม<strong>จ</strong>.อสมท ได้ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>น</strong>ับค<strong>ะ</strong>แ<strong>น</strong><strong>น</strong>เสี<strong>ย</strong><strong>ง</strong>ขอ<strong>ง</strong>ผู้ถือหุ้<strong>น</strong>ทั้<strong>ง</strong>ที่ล<strong>ง</strong>ค<strong>ะ</strong>แ<strong>น</strong><strong>น</strong>ใ<strong>น</strong>ห้อ<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุม<strong>ร</strong>วมกับที่ได้ล<strong>ง</strong>ค<strong>ะ</strong>แ<strong>น</strong><strong>น</strong>ไว้ล่ว<strong>ง</strong>ห<strong>น</strong>้<strong>า</strong>ทุก<strong>ร</strong><strong>ะ</strong>เบี<strong>ย</strong>บว<strong>า</strong><strong>ร</strong><strong>ะ</strong>ใ<strong>น</strong>ห้อ<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุม แล<strong>ะ</strong>แสด<strong>ง</strong>ผลส<strong>ร</strong>ุ<strong>ป</strong>ขอ<strong>ง</strong>ค<strong>ะ</strong>แ<strong>น</strong><strong>น</strong>เสี<strong>ย</strong><strong>ง</strong>ทุก<strong>ร</strong><strong>ะ</strong>เบี<strong>ย</strong>บว<strong>า</strong><strong>ร</strong><strong>ะ</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ชัดเ<strong>จ</strong><strong>น</strong>ใ<strong>น</strong>ห้อ<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุม โด<strong>ย</strong><strong>จ</strong>ัดแ<strong>ย</strong>กก<strong>า</strong><strong>ร</strong>ล<strong>ง</strong>ค<strong>ะ</strong>แ<strong>น</strong><strong>น</strong>เสี<strong>ย</strong><strong>ง</strong>ส<strong>ำ</strong>ห<strong>ร</strong>ับแต่ล<strong>ะ</strong>เ<strong>ร</strong>ื่อ<strong>ง</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ชัดเ<strong>จ</strong><strong>น</strong>เพื่อ<strong>ร</strong>ักษ<strong>า</strong>สิทธิขอ<strong>ง</strong>ผู้ถือหุ้<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> <strong>จ</strong>ัดส<strong>ร</strong><strong>ร</strong>เวล<strong>า</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมอ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>เพี<strong>ย</strong><strong>ง</strong>พอ โด<strong>ย</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมอ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>เหม<strong>า</strong><strong>ะ</strong>สมแล<strong>ะ</strong>โ<strong>ป</strong><strong>ร</strong>่<strong>ง</strong>ใส ต<strong>า</strong>มล<strong>ำ</strong>ดับ<strong>ร</strong><strong>ะ</strong>เบี<strong>ย</strong>บว<strong>า</strong><strong>ร</strong><strong>ะ</strong>ที่ได้แ<strong>จ</strong>้<strong>ง</strong>ไว้ใ<strong>น</strong>ห<strong>น</strong>ั<strong>ง</strong>สือเชิญ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมเสมอ แล<strong>ะ</strong>มี<strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>ที่<strong>จ</strong><strong>ะ</strong>ไม่เพิ่ม<strong>ร</strong><strong>ะ</strong>เบี<strong>ย</strong>บว<strong>า</strong><strong>ร</strong><strong>ะ</strong>ใ<strong>น</strong>ที่<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมโด<strong>ย</strong>ไม่ได้แ<strong>จ</strong>้<strong>ง</strong>ให้ผู้ถือหุ้<strong>น</strong>ท<strong>ร</strong><strong>า</strong>บล่ว<strong>ง</strong>ห<strong>น</strong>้<strong>า</strong> ทั้<strong>ง</strong><strong>น</strong>ี้ ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุม<strong>จ</strong><strong>ะ</strong>เ<strong>ป</strong>ิดโอก<strong>า</strong>สให้ผู้ถือหุ้<strong>น</strong>ได้แสด<strong>ง</strong>คว<strong>า</strong>มคิดเห็<strong>น</strong>แล<strong>ะ</strong>ซักถ<strong>า</strong>มอ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ทั่วถึ<strong>ง</strong>แล<strong>ะ</strong>เหม<strong>า</strong><strong>ะ</strong>สม <strong>ร</strong>วมทั้<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ชี้แ<strong>จ</strong><strong>ง</strong>แล<strong>ะ</strong>ตอบข้อซักถ<strong>า</strong>มขอ<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ห<strong>ร</strong>ือผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ชัดเ<strong>จ</strong><strong>น</strong> ก่อ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ล<strong>ง</strong>ค<strong>ะ</strong>แ<strong>น</strong><strong>น</strong>แล<strong>ะ</strong>ส<strong>ร</strong>ุ<strong>ป</strong>มติที่<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมขอ<strong>ง</strong>แต่ล<strong>ะ</strong><strong>ร</strong><strong>ะ</strong>เบี<strong>ย</strong>บว<strong>า</strong><strong>ร</strong><strong>ะ</strong> แล<strong>ะ</strong>ให้สิทธิผู้ถือหุ้<strong>น</strong>ที่ม<strong>า</strong><strong>ร</strong>่วม<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุม ผู้ถือหุ้<strong>น</strong>ภ<strong>า</strong><strong>ย</strong>หลั<strong>ง</strong>เ<strong>ร</strong>ิ่มก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมแล้ว มีสิทธิออกเสี<strong>ย</strong><strong>ง</strong>ห<strong>ร</strong>ือล<strong>ง</strong>ค<strong>ะ</strong>แ<strong>น</strong><strong>น</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong>เบี<strong>ย</strong>บว<strong>า</strong><strong>ร</strong><strong>ะ</strong>ที่อ<strong>ย</strong>ู่<strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>พิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong>แล<strong>ะ</strong><strong>ย</strong>ั<strong>ง</strong>ไม่ได้ล<strong>ง</strong>มติ ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมส<strong>า</strong>มัญผู้ถือหุ้<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong><strong>ป</strong>ี 2551 ใ<strong>น</strong>วั<strong>น</strong>ที่ 24 เมษ<strong>า</strong><strong>ย</strong><strong>น</strong> 2551 ณ ห้อ<strong>ง</strong>เ<strong>ร</strong>ดิสั<strong>น</strong> บอล<strong>ร</strong>ูม โ<strong>ร</strong><strong>ง</strong>แ<strong>ร</strong>มเ<strong>ร</strong>ดิสั<strong>น</strong> มีก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>เข้<strong>า</strong><strong>ร</strong>่วม<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุม 3 ท่<strong>า</strong><strong>น</strong> ส<strong>ำ</strong>ห<strong>ร</strong>ับก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> 10 ท่<strong>า</strong><strong>น</strong>ที่มิได้เข้<strong>า</strong><strong>ร</strong>่วม<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมเ<strong>น</strong>ื่อ<strong>ง</strong><strong>จ</strong><strong>า</strong>กติดภ<strong>า</strong><strong>ร</strong>กิ<strong>จ</strong><strong>ร</strong><strong>า</strong>ชก<strong>า</strong><strong>ร</strong>ด่ว<strong>น</strong> 4 ท่<strong>า</strong><strong>น</strong> ส่ว<strong>น</strong> 1 ท่<strong>า</strong><strong>น</strong> พ้<strong>น</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>็<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>เ<strong>น</strong>ื่อ<strong>ง</strong><strong>จ</strong><strong>า</strong>กอ<strong>า</strong><strong>ย</strong>ุค<strong>ร</strong>บ 65 <strong>ป</strong>ี แล<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>อีก 5 ท่<strong>า</strong><strong>น</strong> ล<strong>า</strong>ออก<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>็<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> แล<strong>ะ</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมวิส<strong>า</strong>มัญผู้ถือหุ้<strong>น</strong> บ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) ค<strong>ร</strong>ั้<strong>ง</strong>ที่ 1/2551 เมื่อวั<strong>น</strong>ที่ 11 มิถุ<strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong> 2551 มีก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>เข้<strong>า</strong><strong>ร</strong>่วม<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุม 7 ค<strong>น</strong>โด<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ที่ด<strong>ำ</strong><strong>ร</strong><strong>ง</strong>ต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong>ใ<strong>น</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>เฉพ<strong>า</strong><strong>ะ</strong>เ<strong>ร</strong>ื่อ<strong>ง</strong> <strong>ร</strong>วมทั้<strong>ง</strong>ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>ะ</strong>ดับสู<strong>ง</strong>แล<strong>ะ</strong>ผู้สอบบัญชี<strong>ร</strong>่วมชี้แ<strong>จ</strong><strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ล<strong>ะ</strong>เอี<strong>ย</strong>ดที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong>ขอ<strong>ง</strong><strong>ร</strong><strong>ะ</strong>เบี<strong>ย</strong>บว<strong>า</strong><strong>ร</strong><strong>ะ</strong>ต่<strong>า</strong><strong>ง</strong> ๆ <strong>ร</strong>วมถึ<strong>ง</strong>ตอบข้อซักถ<strong>า</strong>มขอ<strong>ง</strong>ผู้ถือหุ้<strong>น</strong> (ถ้<strong>า</strong>มี) ด้ว<strong>ย</strong> แล<strong>ะ</strong>ที่<strong>ป</strong><strong>ร</strong>ึกษ<strong>า</strong>กฎหม<strong>า</strong><strong>ย</strong> ซึ่<strong>ง</strong>ท<strong>ำ</strong>ห<strong>น</strong>้<strong>า</strong>ที่ตอบข้อซักถ<strong>า</strong>มใ<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เด็<strong>น</strong>ขอ<strong>ง</strong>กฎหม<strong>า</strong><strong>ย</strong>แล<strong>ะ</strong>เ<strong>ป</strong>็<strong>น</strong>ค<strong>น</strong>กล<strong>า</strong><strong>ง</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบแล<strong>ะ</strong>ล<strong>ง</strong>ค<strong>ะ</strong>แ<strong>น</strong><strong>น</strong>เสี<strong>ย</strong><strong>ง</strong> <strong>น</strong>อก<strong>จ</strong><strong>า</strong>ก<strong>น</strong>ี้ ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ทุกท่<strong>า</strong><strong>น</strong><strong>จ</strong><strong>ะ</strong>ท<strong>ร</strong><strong>า</strong>บแ<strong>น</strong>วท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฏิบัติต<strong>น</strong> ก<strong>ร</strong>ณีมีส่ว<strong>น</strong>ได้เสี<strong>ย</strong>ห<strong>ร</strong>ือมีส่ว<strong>น</strong>เกี่<strong>ย</strong>วข้อ<strong>ง</strong>ใ<strong>น</strong>ว<strong>า</strong><strong>ร</strong><strong>ะ</strong>ใด ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ท่<strong>า</strong><strong>น</strong><strong>น</strong>ั้<strong>น</strong><strong>จ</strong><strong>ะ</strong>แ<strong>จ</strong>้<strong>ง</strong>ต่อที่<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมเพื่อขอออก<strong>น</strong>อกห้อ<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมใ<strong>น</strong>ว<strong>า</strong><strong>ร</strong><strong>ะ</strong><strong>น</strong>ั้<strong>น</strong> ๆ บม<strong>จ</strong>.อสมท บั<strong>น</strong>ทึก<strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมอ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ล<strong>ะ</strong>เอี<strong>ย</strong>ด ถูกต้อ<strong>ง</strong> ค<strong>ร</strong>บถ้ว<strong>น</strong> แล<strong>ะ</strong><strong>จ</strong>ัดส่<strong>ง</strong>ตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์แห่<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong> แล<strong>ะ</strong>ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>กับหลักท<strong>ร</strong>ัพ<strong>ย</strong>์แล<strong>ะ</strong>ตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์ ภ<strong>า</strong><strong>ย</strong>หลั<strong>ง</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมเส<strong>ร</strong>็<strong>จ</strong>สิ้<strong>น</strong> 14 วั<strong>น</strong> <strong>ร</strong>วมทั้<strong>ง</strong>เผ<strong>ย</strong>แพ<strong>ร</strong>่<strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ดั<strong>ง</strong>กล่<strong>า</strong>วแล<strong>ะ</strong>แถบวิดีทัศ<strong>น</strong>์บั<strong>น</strong>ทึกภ<strong>า</strong>พก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมผู้ถือหุ้<strong>น</strong>ใ<strong>น</strong>เว็บไซต์ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทฯ www.mcot.net/ir ด้ว<strong>ย</strong> ก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฏิบัติต่อผู้ถือหุ้<strong>น</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>เท่<strong>า</strong>เที<strong>ย</strong>มกั<strong>น</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท ให้คว<strong>า</strong>มส<strong>ำ</strong>คัญต่อก<strong>า</strong><strong>ร</strong>เค<strong>า</strong><strong>ร</strong>พสิทธิขอ<strong>ง</strong>ผู้ถือหุ้<strong>น</strong> แล<strong>ะ</strong>เ<strong>น</strong>้<strong>น</strong>ให้มีก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฏิบัติต่อผู้ถือหุ้<strong>น</strong>ทุก<strong>ร</strong><strong>า</strong><strong>ย</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>เท่<strong>า</strong>เที<strong>ย</strong>มเ<strong>ป</strong>็<strong>น</strong>ธ<strong>ร</strong><strong>ร</strong>ม แล<strong>ะ</strong>เสมอภ<strong>า</strong>คกั<strong>น</strong> โด<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>มอบหม<strong>า</strong><strong>ย</strong>ให้ บ<strong>ร</strong>ิษัท ศู<strong>น</strong><strong>ย</strong>์<strong>ร</strong>ับฝ<strong>า</strong>กหลักท<strong>ร</strong>ัพ<strong>ย</strong>์ (<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong>) <strong>จ</strong><strong>ำ</strong>กัด เ<strong>ป</strong>็<strong>น</strong><strong>น</strong><strong>า</strong><strong>ย</strong>ท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>คว<strong>า</strong>มส<strong>ะ</strong>ดวกใ<strong>น</strong>ด้<strong>า</strong><strong>น</strong>เอกส<strong>า</strong><strong>ร</strong>สิทธิขอ<strong>ง</strong>ผู้ถือหุ้<strong>น</strong> แล<strong>ะ</strong>มอบหม<strong>า</strong><strong>ย</strong>ให้ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท <strong>ร</strong>ับผิดชอบดูแลให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>แก่ผู้ถือหุ้<strong>น</strong>แล<strong>ะ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ช<strong>า</strong>ช<strong>น</strong>ทั่วไ<strong>ป</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมผู้ถือหุ้<strong>น</strong>แต่ล<strong>ะ</strong>ค<strong>ร</strong>ั้<strong>ง</strong> ห<strong>า</strong>กผู้ถือหุ้<strong>น</strong>ไม่ส<strong>ะ</strong>ดวกเข้<strong>า</strong><strong>ร</strong>่วม<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมด้ว<strong>ย</strong>ต<strong>น</strong>เอ<strong>ง</strong> อ<strong>า</strong><strong>จ</strong>มอบฉั<strong>น</strong>ท<strong>ะ</strong>ให้บุคคลใดบุคคลห<strong>น</strong>ึ่<strong>ง</strong>ห<strong>ร</strong>ือก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>อิส<strong>ร</strong><strong>ะ</strong>ขอ<strong>ง</strong> บม<strong>จ</strong>.อสมท เ<strong>ป</strong>็<strong>น</strong>ผู้<strong>ร</strong>ับมอบฉั<strong>น</strong>ท<strong>ะ</strong>เข้<strong>า</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมแล<strong>ะ</strong>ล<strong>ง</strong>ค<strong>ะ</strong>แ<strong>น</strong><strong>น</strong>เสี<strong>ย</strong><strong>ง</strong>แท<strong>น</strong> โด<strong>ย</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมส<strong>า</strong>มัญผู้ถือหุ้<strong>น</strong> <strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong><strong>ป</strong>ี 2551 เมื่อวั<strong>น</strong>ที่ 24 เมษ<strong>า</strong><strong>ย</strong><strong>น</strong> 2551 คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทได้แต่<strong>ง</strong>ตั้<strong>ง</strong> <strong>น</strong><strong>า</strong><strong>ง</strong>วิล<strong>า</strong>สิ<strong>น</strong>ี อดุล<strong>ย</strong><strong>า</strong><strong>น</strong><strong>น</strong>ท์ ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>อิส<strong>ร</strong><strong>ะ</strong>แล<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบ เ<strong>ป</strong>็<strong>น</strong>ผู้<strong>ร</strong>ับมอบฉั<strong>น</strong>ท<strong>ะ</strong> แล<strong>ะ</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมวิส<strong>า</strong>มัญผู้ถือหุ้<strong>น</strong> ค<strong>ร</strong>ั้<strong>ง</strong>ที่ 1/2551 วั<strong>น</strong>ที่ 11 มิถุ<strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong> 2551 คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทแต่<strong>ง</strong>ตั้<strong>ง</strong><strong>น</strong><strong>า</strong><strong>ย</strong>อ<strong>น</strong>ุส<strong>ร</strong>ณ์ ธ<strong>ร</strong><strong>ร</strong>มใ<strong>จ</strong> <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบ เ<strong>ป</strong>็<strong>น</strong>ผู้<strong>ร</strong>ับมอบฉั<strong>น</strong>ท<strong>ะ</strong> <strong>น</strong>อก<strong>จ</strong><strong>า</strong>ก<strong>น</strong>ี้ บ<strong>ร</strong>ิษัท<strong>ย</strong>ั<strong>ง</strong>ส่<strong>ง</strong>เส<strong>ร</strong>ิมให้ผู้ถือหุ้<strong>น</strong>ใช้บัต<strong>ร</strong>ล<strong>ง</strong>ค<strong>ะ</strong>แ<strong>น</strong><strong>น</strong>เสี<strong>ย</strong><strong>ง</strong>ส<strong>ำ</strong>ห<strong>ร</strong>ับทุก<strong>ร</strong><strong>ะ</strong>เบี<strong>ย</strong>บว<strong>า</strong><strong>ร</strong><strong>ะ</strong> โด<strong>ย</strong><strong>จ</strong>ัดท<strong>ำ</strong>บัต<strong>ร</strong>ล<strong>ง</strong>ค<strong>ะ</strong>แ<strong>น</strong><strong>น</strong>แ<strong>ย</strong>กต<strong>า</strong>มเ<strong>ร</strong>ื่อ<strong>ง</strong>ที่ส<strong>ำ</strong>คัญ ๆ เพื่อให้ผู้ถือหุ้<strong>น</strong>ส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถล<strong>ง</strong>ค<strong>ะ</strong>แ<strong>น</strong><strong>น</strong>ได้ต<strong>า</strong>มที่เห็<strong>น</strong>สมคว<strong>ร</strong> โด<strong>ย</strong>เฉพ<strong>า</strong><strong>ะ</strong>ว<strong>า</strong><strong>ร</strong><strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>เลือกตั้<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บ<strong>ร</strong>ิษัท<strong>จ</strong><strong>ะ</strong>เ<strong>ป</strong>ิดโอก<strong>า</strong>สให้ผู้ถือหุ้<strong>น</strong>ได้ใช้สิทธิใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>เลือกตั้<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>็<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>บุคคล ซึ่<strong>ง</strong><strong>จ</strong><strong>ะ</strong>มีก<strong>า</strong><strong>ร</strong>เก็บบัต<strong>ร</strong>ล<strong>ง</strong>ค<strong>ะ</strong>แ<strong>น</strong><strong>น</strong>ดั<strong>ง</strong>กล่<strong>า</strong>วใ<strong>น</strong>ห้อ<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุม เพื่อ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>มวลผลค<strong>ะ</strong>แ<strong>น</strong><strong>น</strong><strong>ร</strong>วมค<strong>ำ</strong><strong>น</strong>วณกับค<strong>ะ</strong>แ<strong>น</strong><strong>น</strong>เสี<strong>ย</strong><strong>ง</strong>ที่ได้ล<strong>ง</strong>ไว้ล่ว<strong>ง</strong>ห<strong>น</strong>้<strong>า</strong>ใ<strong>น</strong>ห<strong>น</strong>ั<strong>ง</strong>สือมอบฉั<strong>น</strong>ท<strong>ะ</strong> ก่อ<strong>น</strong>ที่<strong>จ</strong><strong>ะ</strong>แ<strong>จ</strong>้<strong>ง</strong>มติขอ<strong>ง</strong>ค<strong>ะ</strong>แ<strong>น</strong><strong>น</strong>เสี<strong>ย</strong><strong>ง</strong>ใ<strong>น</strong>ห้อ<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุม 70 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

The registration desks are set appropriately and adequately, and the shareholders are allowed to register in advance for 3hours before the meeting time and up to the end of that meeting. The registration is based on the barcode system providedby Thailand Securities Depository Company Limited. Some souvenirs and suitable banquets are also arranged for allshareholders. Before the meeting, the Chairman of the Board of Directors shall notify the shareholders how ballots are cast andcounted as clearly indicated in the Article of Association of <strong>MCOT</strong> Plc. For each agenda, <strong>MCOT</strong> keeps its count ofshareholders who are present at the meeting and those casting their votes in advance on every agenda and shows the ballot-counting summary throughout the process in the meeting. To protect the right of shareholders, balloting for eachagenda is separated clearly. The Chairman of the Board of Directors must allocate the suitable time for the meeting. The Chairman shall conducteach meeting appropriately and transparently in accordance with the agendas notified in the letter of invitation, and noagenda shall be added without prior notice to all shareholders. During the meeting, the shareholders are allowed to shareopinions and expression of vies and queries before each ballot round and meeting resolution on each agenda. The meetinggives shareholders who show up late a chance to vote on agenda items still under deliberation.The <strong>2008</strong> Annual General Meeting of Shareholders was held on 24 April <strong>2008</strong> at Radisson Ballroom, RadissonHotel, which was attended by 3 directors of <strong>MCOT</strong> Plc. Another 10 directors were absent at the meeting because 4 out ofthem were stuck by urgent affairs; one retired from the board member since he attained the years of 65; and another 5 directors resigned from the directorship. In the Extraordinary Meeting of Shareholders of <strong>MCOT</strong> Plc. No. 1/<strong>2008</strong> held on 11 June <strong>2008</strong>, it was attended by 7 directors of <strong>MCOT</strong> Plc. Each director held position in specific committees as well as topmanagement and auditor also attended the meeting to explain about meeting agendas and to answer the shareholders’questions (if any). The legal advisor is also invited to the meeting to clarify legal issues and to act as the intermediary for anychecking and voting. Each director of <strong>MCOT</strong> Plc. is also informed of practice guideline in case that he/she is a stakeholder orhas a conflict of interest in any agenda, that is, that director must inform the Meeting of such before staying outside themeeting and abstaining from voting to that agenda.<strong>MCOT</strong> Plc. takes the minutes of each meeting of shareholders cautiously, precisely and completely beforesubmitting them to the Stock Exchange of Thailand (SET), and the Securities Exchange Commission (SEC) within 14 daysafter the meeting date. Such minutes of meeting and video record of such event are also posted in <strong>MCOT</strong> website(www.mcot.net/ir). Equitable Treatment to Shareholders <strong>MCOT</strong> Plc. has always valued and respected the rights of shareholders. Every shareholder is treated fairly and equitably.<strong>MCOT</strong> has assigned Thailand Securities Depository Co., Ltd. to be <strong>MCOT</strong>’s share registrar to provide the service relating tothe shareholders’ documents of right. <strong>MCOT</strong> also empowers the Office of Company Secretary to provide the service toshareholders and general people. In each meeting of shareholders, if any shareholders are not available to be present at the meeting, they may assignany person or <strong>MCOT</strong>’s independent director to attend and vote on behalf of themselves in the meeting. In the <strong>2008</strong> AnnualGeneral Meeting of Shareholders held on 24 April <strong>2008</strong>, the Board of Directors assigned Mrs. Wilasinee Adulyanon, who wasan independent director, to be proposed by <strong>MCOT</strong> as the shareholders’ proxy. In the Extraordinary Meeting of ShareholdersA n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d71

ทั้<strong>ง</strong><strong>น</strong>ี้ คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทได้<strong>ร</strong>ับข้อเส<strong>น</strong>อขอ<strong>ง</strong>ผู้ถือหุ้<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ย</strong>่อ<strong>ย</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมส<strong>า</strong>มัญผู้ถือหุ้<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong><strong>ป</strong>ี 2551 ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ิดโอก<strong>า</strong>สให้ผู้ถือหุ้<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ย</strong>่อ<strong>ย</strong>ส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถเส<strong>น</strong>อ<strong>ร</strong><strong>ะ</strong>เบี<strong>ย</strong>บว<strong>า</strong><strong>ร</strong><strong>ะ</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมผู้ถือหุ้<strong>น</strong> แล<strong>ะ</strong>เส<strong>น</strong>อชื่อบุคคลเพื่อพิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong>ส<strong>ร</strong><strong>ร</strong>ห<strong>า</strong>เ<strong>ป</strong>็<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท เพื่อให้สอดคล้อ<strong>ง</strong>กับแ<strong>น</strong>วท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>กับดูแลกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ที่ดี โด<strong>ย</strong><strong>จ</strong><strong>ะ</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดหลักเกณฑ์แล<strong>ะ</strong>วิธีก<strong>า</strong><strong>ร</strong>ที่ชัดเ<strong>จ</strong><strong>น</strong>เ<strong>ป</strong>็<strong>น</strong>ล<strong>า</strong><strong>ย</strong>ลักษณ์อักษ<strong>ร</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมส<strong>า</strong>มัญผู้ถือหุ้<strong>น</strong><strong>ป</strong>ี 2552 ต่อไ<strong>ป</strong>ส<strong>ำ</strong>ห<strong>ร</strong>ับ<strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>เกี่<strong>ย</strong>วกับคว<strong>า</strong>มขัดแ<strong>ย</strong>้<strong>ง</strong>ท<strong>า</strong><strong>ง</strong>ผล<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์ บ<strong>ร</strong>ิษัทฯ ได้<strong>จ</strong>ัดท<strong>ำ</strong>แบบฟอ<strong>ร</strong>์ม<strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ิดเผ<strong>ย</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ที่เ<strong>ป</strong>็<strong>น</strong>คว<strong>า</strong>มขัดแ<strong>ย</strong>้<strong>ง</strong>ท<strong>า</strong><strong>ง</strong>ผล<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์ พ<strong>ร</strong>้อมก<strong>ำ</strong>ห<strong>น</strong>ดหลักเกณฑ์แล<strong>ะ</strong>แ<strong>น</strong>วท<strong>า</strong><strong>ง</strong><strong>ป</strong>ฏิบัติให้มีก<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>คว<strong>า</strong>มขัดแ<strong>ย</strong>้<strong>ง</strong>ท<strong>า</strong><strong>ง</strong>ผล<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์เ<strong>ป</strong>็<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong>ทุก<strong>ป</strong>ี <strong>ร</strong>วมทั้<strong>ง</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดให้ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>สอบท<strong>า</strong><strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>คว<strong>า</strong>มขัดแ<strong>ย</strong>้<strong>ง</strong>ดั<strong>ง</strong>กล่<strong>า</strong>ว <strong>น</strong><strong>ำ</strong>เส<strong>น</strong>อคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบแล<strong>ะ</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท แล<strong>ะ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong><strong>จ</strong><strong>ะ</strong>แ<strong>จ</strong>้<strong>ง</strong>ต่อคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>เพื่อขอคว<strong>า</strong>ม<strong>ร</strong>่วมมือก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong>ห<strong>ร</strong>ือมีส่ว<strong>น</strong>ได้เสี<strong>ย</strong>กับ<strong>ร</strong><strong>ะ</strong>เบี<strong>ย</strong>บว<strong>า</strong><strong>ร</strong><strong>ะ</strong>ใด ให้ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>แ<strong>จ</strong>้<strong>ง</strong>ต่อที่<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมเพื่อ<strong>ง</strong>ดออกเสี<strong>ย</strong><strong>ง</strong>ห<strong>ร</strong>ือให้คว<strong>า</strong>มเห็<strong>น</strong>ใด ๆ <strong>ร</strong>วมทั้<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong> <strong>ร</strong>วมถึ<strong>ง</strong>คู่สม<strong>ร</strong>สแล<strong>ะ</strong>บุต<strong>ร</strong>ที่<strong>ย</strong>ั<strong>ง</strong>ไม่บ<strong>ร</strong><strong>ร</strong>ลุ<strong>น</strong>ิติภ<strong>า</strong>ว<strong>ะ</strong> <strong>จ</strong><strong>ะ</strong>ต้อ<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ถือค<strong>ร</strong>อ<strong>ง</strong>หลักท<strong>ร</strong>ัพ<strong>ย</strong>์บ<strong>ร</strong>ิษัทฯ เมื่อแ<strong>ร</strong>กเข้<strong>า</strong><strong>ร</strong>ับต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong> ภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong> 30 วั<strong>น</strong> แล<strong>ะ</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ทุกค<strong>ร</strong>ั้<strong>ง</strong>เมื่อมีก<strong>า</strong><strong>ร</strong>ซื้อห<strong>ร</strong>ือข<strong>า</strong><strong>ย</strong>หลักท<strong>ร</strong>ัพ<strong>ย</strong>์ภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong> 3 วั<strong>น</strong>ท<strong>ำ</strong>ก<strong>า</strong><strong>ร</strong>ต่อส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>กับหลักท<strong>ร</strong>ัพ<strong>ย</strong>์แล<strong>ะ</strong>ตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์ ต<strong>า</strong>มพ<strong>ร</strong><strong>ะ</strong><strong>ร</strong><strong>า</strong>ชบัญญัติหลักท<strong>ร</strong>ัพ<strong>ย</strong>์แล<strong>ะ</strong>ตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์ พ.ศ. 2535 <strong>น</strong>อก<strong>จ</strong><strong>า</strong>ก<strong>น</strong>ี้ บ<strong>ร</strong>ิษัทได้ก<strong>ำ</strong>ห<strong>น</strong>ดแ<strong>น</strong>วท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เก็บ<strong>ร</strong>ักษ<strong>า</strong>ข้อมูล แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong>้อ<strong>ง</strong>กั<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ใช้ข้อมูลภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>เ<strong>ป</strong>็<strong>น</strong>ล<strong>า</strong><strong>ย</strong>ลักษณ์อักษ<strong>ร</strong>ใ<strong>น</strong>ข้อก<strong>ำ</strong>ห<strong>น</strong>ดด้<strong>า</strong><strong>น</strong><strong>จ</strong><strong>ร</strong>ิ<strong>ย</strong>ธ<strong>ร</strong><strong>ร</strong>มแล<strong>ะ</strong><strong>จ</strong><strong>ร</strong><strong>ร</strong><strong>ย</strong><strong>า</strong>บ<strong>ร</strong><strong>ร</strong>ณ บ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) เพื่อ<strong>ป</strong>้อ<strong>ง</strong>กั<strong>น</strong>ไม่ให้มีก<strong>า</strong><strong>ร</strong><strong>น</strong><strong>ำ</strong>ข้อมูลไ<strong>ป</strong>ใช้ใ<strong>น</strong>ท<strong>า</strong><strong>ง</strong>มิชอบ โด<strong>ย</strong>ให้ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong> แล<strong>ะ</strong>พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>ถือ<strong>ป</strong>ฏิบัติอ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>เค<strong>ร</strong>่<strong>ง</strong>ค<strong>ร</strong>ัดบทบ<strong>า</strong>ทขอ<strong>ง</strong>ผู้มีส่ว<strong>น</strong>ได้เสี<strong>ย</strong>บม<strong>จ</strong>.อสมท ได้ต<strong>ร</strong><strong>ะ</strong>ห<strong>น</strong>ักใ<strong>น</strong>คว<strong>า</strong>ม<strong>ร</strong>ับผิดชอบแล<strong>ะ</strong><strong>ป</strong>ฏิบัติต่อผู้มีส่ว<strong>น</strong>ได้เสี<strong>ย</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>เท่<strong>า</strong>เที<strong>ย</strong>มกั<strong>น</strong> โด<strong>ย</strong><strong>ย</strong>ึดหลักคว<strong>า</strong>มสุ<strong>จ</strong><strong>ร</strong>ิตแล<strong>ะ</strong>เที่<strong>ย</strong><strong>ง</strong>ธ<strong>ร</strong><strong>ร</strong>ม แล<strong>ะ</strong>ค<strong>ำ</strong><strong>น</strong>ึ<strong>ง</strong>ถึ<strong>ง</strong>สิทธิขอ<strong>ง</strong>ผู้มีส่ว<strong>น</strong>ได้เสี<strong>ย</strong>ทุกกลุ่มอ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>สม่<strong>ำ</strong>เสมอ ทั้<strong>ง</strong>ที่เ<strong>ป</strong>็<strong>น</strong>ผู้มีส่ว<strong>น</strong>ได้เสี<strong>ย</strong>ภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong> ได้แก่ พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>แล<strong>ะ</strong>ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทฯ แล<strong>ะ</strong>บ<strong>ร</strong>ิษัท<strong>ร</strong>่วม <strong>ร</strong>วมถึ<strong>ง</strong>ผู้มีส่ว<strong>น</strong>ได้เสี<strong>ย</strong>ภ<strong>า</strong><strong>ย</strong><strong>น</strong>อก ซึ่<strong>ง</strong>ได้แก่ ผู้ถือหุ้<strong>น</strong> กลุ่มผู้ผลิต<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> ผู้ชม ผู้ฟั<strong>ง</strong> ผู้อุดห<strong>น</strong>ุ<strong>น</strong>สิ<strong>น</strong>ค้<strong>า</strong>แล<strong>ะ</strong>บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong> ผู้อุ<strong>ป</strong>ถัมภ์<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> ผู้ผลิต<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> คู่ค้<strong>า</strong> เ<strong>จ</strong>้<strong>า</strong>ห<strong>น</strong>ี้ห<strong>ร</strong>ือลูกห<strong>น</strong>ี้ คู่แข่<strong>ง</strong>ท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ค้<strong>า</strong> ภ<strong>า</strong>ค<strong>ร</strong>ัฐแล<strong>ะ</strong>ห<strong>น</strong>่ว<strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>อื่<strong>น</strong> ๆ ที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong>แล<strong>ะ</strong>สั<strong>ง</strong>คมส่ว<strong>น</strong><strong>ร</strong>วม คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ฯ ได้เ<strong>น</strong>้<strong>น</strong>ให้คณ<strong>ะ</strong>ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>ติดต่อสื่อส<strong>า</strong><strong>ร</strong>กับผู้มีส่ว<strong>น</strong>ได้เสี<strong>ย</strong>ทุกกลุ่ม เพื่อก<strong>า</strong><strong>ร</strong>แลกเ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>ข้อมูลข่<strong>า</strong>วส<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>กั<strong>น</strong> ตลอด<strong>จ</strong><strong>น</strong><strong>ร</strong>ับฟั<strong>ง</strong>ข้อเ<strong>ร</strong>ี<strong>ย</strong>ก<strong>ร</strong>้อ<strong>ง</strong> คว<strong>า</strong>มคิดเห็<strong>น</strong>แล<strong>ะ</strong>ค<strong>ำ</strong>แ<strong>น</strong><strong>ะ</strong><strong>น</strong><strong>ำ</strong>ขอ<strong>ง</strong>ผู้มีส่ว<strong>น</strong>ได้เสี<strong>ย</strong>ทุกกลุ่ม เพื่อก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ส<strong>า</strong><strong>น</strong>คว<strong>า</strong>ม<strong>ร</strong>่วมมือแล<strong>ะ</strong><strong>ร</strong>ักษ<strong>า</strong>สัมพั<strong>น</strong>ธภ<strong>า</strong>พที่ดีอ<strong>ย</strong>่<strong>า</strong><strong>ง</strong><strong>ย</strong>ั่<strong>ง</strong><strong>ย</strong>ื<strong>น</strong>ผู้มีส่ว<strong>น</strong>ได้เสี<strong>ย</strong>ทุกกลุ่มส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถใช้กลไกใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>แ<strong>จ</strong>้<strong>ง</strong>เบ<strong>า</strong><strong>ะ</strong>แส โด<strong>ย</strong>ผ่<strong>า</strong><strong>น</strong>ท<strong>า</strong><strong>ง</strong><strong>จ</strong>ดหม<strong>า</strong><strong>ย</strong> ท<strong>า</strong><strong>ง</strong>โท<strong>ร</strong>ศัพท์หม<strong>า</strong><strong>ย</strong>เลข (66) 0 2201 6000ท<strong>า</strong><strong>ง</strong>เว็บไซต์ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท www.mcot.net แล<strong>ะ</strong>ท<strong>า</strong><strong>ง</strong>เว็บไซต์ขอ<strong>ง</strong>ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong><strong>ป</strong>ลัดส<strong>ำ</strong><strong>น</strong>ัก<strong>น</strong><strong>า</strong><strong>ย</strong>ก<strong>ร</strong>ัฐม<strong>น</strong>ต<strong>ร</strong>ี www.opm.go.th ซึ่<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>ห<strong>น</strong>่ว<strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ต้<strong>น</strong>สั<strong>ง</strong>กัด ทั้<strong>ง</strong><strong>น</strong>ี้ ข้อ<strong>ร</strong>้อ<strong>ง</strong>เ<strong>ร</strong>ี<strong>ย</strong><strong>น</strong> ข้อเส<strong>น</strong>อแ<strong>น</strong><strong>ะ</strong>แล<strong>ะ</strong>ค<strong>ำ</strong>ถ<strong>า</strong>มต่<strong>า</strong><strong>ง</strong> ๆ ฝ่<strong>า</strong><strong>ย</strong>อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong><strong>ะ</strong><strong>ร</strong>วบ<strong>ร</strong>วมแล<strong>ะ</strong>ส่<strong>ง</strong>เ<strong>ร</strong>ื่อ<strong>ง</strong>ต่อให้ห<strong>น</strong>่ว<strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>แก้ไข<strong>ป</strong><strong>ร</strong>ับ<strong>ป</strong><strong>ร</strong>ุ<strong>ง</strong> แล<strong>ะ</strong>ให้ทุกห<strong>น</strong>่ว<strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>แ<strong>จ</strong>้<strong>ง</strong>ผลก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>กลับม<strong>า</strong>ภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong> 30 วั<strong>น</strong> แล<strong>ะ</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่เพื่อท<strong>ร</strong><strong>า</strong>บต่อไ<strong>ป</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ิดเผ<strong>ย</strong>ข้อมูลแล<strong>ะ</strong>คว<strong>า</strong>มโ<strong>ป</strong><strong>ร</strong>่<strong>ง</strong>ใสก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ิดเผ<strong>ย</strong>ส<strong>า</strong><strong>ร</strong>ส<strong>น</strong>เทศเ<strong>ป</strong>็<strong>น</strong>ห<strong>น</strong>ึ่<strong>ง</strong>ใ<strong>น</strong>หลักก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>กับดูแลกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ที่ดี ซึ่<strong>ง</strong>บ<strong>ร</strong>ิษัทได้ให้คว<strong>า</strong>มส<strong>ำ</strong>คัญกับข้อมูลข่<strong>า</strong>วส<strong>า</strong><strong>ร</strong>ที่ต้อ<strong>ง</strong>เ<strong>ป</strong>ิดเผ<strong>ย</strong>ต่อผู้ถือหุ้<strong>น</strong>แล<strong>ะ</strong><strong>น</strong>ักล<strong>ง</strong>ทุ<strong>น</strong>ทั้<strong>ง</strong>ใ<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศแล<strong>ะ</strong>ต่<strong>า</strong><strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศ ตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์แห่<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong>แล<strong>ะ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ช<strong>า</strong>ช<strong>น</strong>ทั่วไ<strong>ป</strong> ทั้<strong>ง</strong>ใ<strong>น</strong>ด้<strong>า</strong><strong>น</strong>ขอ<strong>ง</strong>คว<strong>า</strong>มถูกต้อ<strong>ง</strong> คว<strong>า</strong>มเพี<strong>ย</strong><strong>ง</strong>พอ คว<strong>า</strong>ม<strong>ร</strong>วดเ<strong>ร</strong>็วแล<strong>ะ</strong>คว<strong>า</strong>มเท่<strong>า</strong>เที<strong>ย</strong>มกั<strong>น</strong>ขอ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ให้ข้อมูลแก่ทุกกลุ่ม โด<strong>ย</strong>บ<strong>ร</strong>ิษัทมีส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท ซึ่<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบด้ว<strong>ย</strong> ฝ่<strong>า</strong><strong>ย</strong><strong>น</strong>ักล<strong>ง</strong>ทุ<strong>น</strong>สัมพั<strong>น</strong>ธ์ ฝ่<strong>า</strong><strong>ย</strong>เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท แล<strong>ะ</strong>ฝ่<strong>า</strong><strong>ย</strong>สื่อส<strong>า</strong><strong>ร</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong> ท<strong>ำ</strong>ห<strong>น</strong>้<strong>า</strong>ที่ดูแลให้ข้อมูลแล<strong>ะ</strong>ตอบข้อซักถ<strong>า</strong>มแก่ผู้ถือหุ้<strong>น</strong> <strong>น</strong>ักล<strong>ง</strong>ทุ<strong>น</strong> แล<strong>ะ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ช<strong>า</strong>ช<strong>น</strong>ทั่วไ<strong>ป</strong> <strong>ร</strong>วมทั้<strong>ง</strong><strong>จ</strong>ัดให้มีขั้<strong>น</strong>ตอ<strong>น</strong>ที่ชัดเ<strong>จ</strong><strong>น</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ิดเผ<strong>ย</strong>ข้อมูลต่อตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์ฯทั้<strong>ง</strong>ใ<strong>น</strong>ก<strong>ร</strong>ณี<strong>ป</strong>กติแล<strong>ะ</strong>ก<strong>ร</strong>ณีเ<strong>ร</strong>่<strong>ง</strong>ด่ว<strong>น</strong> ทั้<strong>ง</strong><strong>น</strong>ี้ เพื่อให้มั่<strong>น</strong>ใ<strong>จ</strong>ว่<strong>า</strong>ได้<strong>ป</strong>ฏิบัติต<strong>า</strong>ม<strong>ร</strong><strong>ะ</strong>เบี<strong>ย</strong>บ ข้อบั<strong>ง</strong>คับ ขอ<strong>ง</strong>กฎหม<strong>า</strong><strong>ย</strong>ที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ค<strong>ร</strong>บถ้ว<strong>น</strong> 72 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

of <strong>MCOT</strong> Plc. No. 1/<strong>2008</strong> held on 11 June <strong>2008</strong>, the Board of Directors assigned Mr. Anusorn Tamajai, who was anChairman of the Audit Committee, as the proxy. <strong>MCOT</strong> encourages shareholders to use ballots. The ballot tickets are provided for each significant agenda, which allowshareholders to cast the votes as they deems appropriate. The ballot tickets will be collected at the meeting and then addedup the pre-cast votes before announcing the resolution of the meeting. The Board of Directors accepted a proposal submitted by minor shareholders in the <strong>2008</strong> Annual General Meeting ofShareholders that minority shareholders should have the right of proposing the meeting agenda and nominating certainpersons for the company directors in accordance with the principle of good governance. This regulation and process wouldbe stated in writing in the 2009 Annual General Meeting of Shareholders.Regarding the policy of conflicts of interest, <strong>MCOT</strong> Plc. prepares a standard form of conflict of interest disclosure. <strong>MCOT</strong> Plc. also established the regulation and practice guideline of <strong>report</strong>ing conflicts of interest on the yearly basis. The Office of Internal Audit has been assigned to <strong>report</strong> such conflicts of interest to the Audit Committee and the Board ofDirectors. The Chairman of the Board shall ask the cooperation from any directors with conflicts of interest or interest in anyagendas to abstain from voting or give their opinions. The directors, executives as well as their spouses and children notattaining majority must <strong>report</strong>, within 30 days, their holding of <strong>MCOT</strong> stocks when first appointed to the position. Everytransaction regarding the purchase or sale of stocks must also be <strong>report</strong>ed within 3 business days to the Securities ExchangeCommission in accordance with provisions set forth in the Securities and Exchange Act B.E. 2535.For fairness of shareholders, <strong>MCOT</strong> places the guideline of confidential information retention and also defines in writingthe prevention of insider trading as part of good governance practice. <strong>MCOT</strong> Plc. prevents the unlawful use of information bystrictly requiring all <strong>MCOT</strong>’s directors, management and employees to comply with this regulation. Roles of Stakeholders The Company has recognized responsibilities and fair treatment to each of its stakeholders based on integrity andequality. Besides, rights of all groups of stakeholders have always been taken account, whether internal stakeholdersconsisting of staff and management of the Company and its subsidiary or external stakeholders comprising programproducers, audiences, listeners, goods and service supporters, program sponsors, program organizers, business alliances,creditors or debtors, business competitors, government entities and other relevant agencies and the whole society. The Board of Directors emphasizes that the Company’s executives communicates with all groups of stakeholders to sharethe information with each other and to receive requests, opinions and advice of those stakeholders for further goodcooperation and sustainable relationship.All groups of stakeholders have alternative communication channels, e.g. email, telephone number at (66) 0 2201 6000,the Company’s website at www.mcot.net, and the website of the Office of Permanent Secretary, the Prime Minister’s Officeat www.opm.go.th, which is the supervision agency of <strong>MCOT</strong> Plc. All claims, comments and questions would be compiled byAdministration Department and sent to related departments for further actions, remedies and improvement. All departmentsmust <strong>report</strong> the action outcome within 30 days and further <strong>report</strong> to the President.A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d73

ส<strong>า</strong><strong>ร</strong>ส<strong>น</strong>เทศที่ส<strong>ำ</strong>คัญขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทฯ ได้<strong>น</strong><strong>ำ</strong>เส<strong>น</strong>อผ่<strong>า</strong><strong>น</strong>ช่อ<strong>ง</strong>ท<strong>า</strong><strong>ง</strong>ขอ<strong>ง</strong>ตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์ฯ สื่อห<strong>ร</strong>ือสิ่<strong>ง</strong>พิมพ์ต่<strong>า</strong><strong>ง</strong> ๆ <strong>ร</strong>วมทั้<strong>ง</strong>เว็บไซต์ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทฯ www.mcot.net/ir ซึ่<strong>ง</strong><strong>น</strong><strong>ำ</strong>เส<strong>น</strong>อข้อมูลทั้<strong>ง</strong>ภ<strong>า</strong>ษ<strong>า</strong>ไท<strong>ย</strong>แล<strong>ะ</strong>ภ<strong>า</strong>ษ<strong>า</strong>อั<strong>ง</strong>กฤษ แล<strong>ะ</strong>ได้<strong>ร</strong>ับก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong>ับ<strong>ป</strong><strong>ร</strong>ุ<strong>ง</strong>ให้ทั<strong>น</strong>สมั<strong>ย</strong>เ<strong>ป</strong>็<strong>น</strong><strong>ป</strong>ั<strong>จ</strong><strong>จ</strong>ุบั<strong>น</strong>อ<strong>ย</strong>ู่เสมอเพื่อให้ผู้ส<strong>น</strong>ใ<strong>จ</strong>ส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถเข้<strong>า</strong>ถึ<strong>ง</strong>ข้อมูลข่<strong>า</strong>วส<strong>า</strong><strong>ร</strong>ได้โด<strong>ย</strong>ส<strong>ะ</strong>ดวก ทั<strong>น</strong>ต่อเหตุก<strong>า</strong><strong>ร</strong>ณ์ แล<strong>ะ</strong>ได้<strong>ร</strong>ับ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์ม<strong>า</strong>กที่สุด <strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบด้ว<strong>ย</strong>ข้อมูลส<strong>ำ</strong>คัญ อ<strong>า</strong>ทิ • คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทแล<strong>ะ</strong>ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>• โค<strong>ร</strong><strong>ง</strong>ส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong>• <strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong><strong>ป</strong>ี• แบบแสด<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ข้อมูล<strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong><strong>ป</strong>ี (แบบ 56-1)• ก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>กับดูแลกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ที่ดี• ก<strong>า</strong><strong>ร</strong>ควบคุมภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>• ค<strong>ำ</strong>อธิบ<strong>า</strong><strong>ย</strong>แล<strong>ะ</strong>วิเค<strong>ร</strong><strong>า</strong><strong>ะ</strong>ห์<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>ขอ<strong>ง</strong>ฝ่<strong>า</strong><strong>ย</strong><strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong> (MD&A)• ผลก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ไต<strong>ร</strong>ม<strong>า</strong>สที่<strong>น</strong><strong>ำ</strong>เส<strong>น</strong>อต่อ<strong>น</strong>ักวิเค<strong>ร</strong><strong>า</strong><strong>ะ</strong>ห์ก<strong>า</strong><strong>ร</strong>ล<strong>ง</strong>ทุ<strong>น</strong>• ส<strong>า</strong><strong>ร</strong>ส<strong>น</strong>เทศที่ บม<strong>จ</strong>.อสมท แ<strong>จ</strong>้<strong>ง</strong>ต่อตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์แห่<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong>• ผลก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ด้<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>แล<strong>ะ</strong>ที่ไม่ใช่ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>ทั้<strong>ง</strong><strong>น</strong>ี้ ส<strong>ำ</strong>ห<strong>ร</strong>ับก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ิดเผ<strong>ย</strong>ข้อมูลท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong> โด<strong>ย</strong>เฉพ<strong>า</strong><strong>ะ</strong>ใ<strong>น</strong>ส่ว<strong>น</strong>ขอ<strong>ง</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>น</strong>ั้<strong>น</strong> ได้ผ่<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>สอบท<strong>า</strong><strong>น</strong>/ต<strong>ร</strong>ว<strong>จ</strong>สอบ<strong>จ</strong><strong>า</strong>กผู้สอบบัญชี คือส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>เ<strong>ง</strong>ิ<strong>น</strong>แผ่<strong>น</strong>ดิ<strong>น</strong> ว่<strong>า</strong>ถูกต้อ<strong>ง</strong>ต<strong>า</strong>มที่คว<strong>ร</strong>ใ<strong>น</strong>ส<strong>า</strong><strong>ร</strong><strong>ะ</strong>ส<strong>ำ</strong>คัญต<strong>า</strong>มหลักก<strong>า</strong><strong>ร</strong>บัญชีที่<strong>ร</strong>ับ<strong>ร</strong>อ<strong>ง</strong>ทั่วไ<strong>ป</strong> แล<strong>ะ</strong>ผ่<strong>า</strong><strong>น</strong>คว<strong>า</strong>มเห็<strong>น</strong>ชอบ<strong>จ</strong><strong>า</strong>กคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบ/คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท ก่อ<strong>น</strong>เ<strong>ป</strong>ิดเผ<strong>ย</strong>แก่ผู้ถือหุ้<strong>น</strong> โด<strong>ย</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทได้เ<strong>ป</strong>ิดเผ<strong>ย</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>คว<strong>า</strong>ม<strong>ร</strong>ับผิดชอบต่อ<strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>ใ<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong><strong>ป</strong>ีด้ว<strong>ย</strong> ส<strong>ำ</strong>ห<strong>ร</strong>ับก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ิดเผ<strong>ย</strong>ข้อมูลที่ไม่ใช่ท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong> บ<strong>ร</strong>ิษัทฯ ได้เ<strong>ป</strong>ิดเผ<strong>ย</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>กั<strong>น</strong> บทวิเค<strong>ร</strong><strong>า</strong><strong>ะ</strong>ห์ขอ<strong>ง</strong>ฝ่<strong>า</strong><strong>ย</strong><strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong> <strong>ร</strong>วมถึ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>กับดูแลกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ที่ดีไว้ใ<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong><strong>ป</strong>ี แล<strong>ะ</strong>แบบ 56-1 <strong>ป</strong>ี 2551 บม<strong>จ</strong>.อสมท <strong>น</strong><strong>ำ</strong>เส<strong>น</strong>อผลก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ให้แก่<strong>น</strong>ักวิเค<strong>ร</strong><strong>า</strong><strong>ะ</strong>ห์ก<strong>า</strong><strong>ร</strong>ล<strong>ง</strong>ทุ<strong>น</strong> <strong>น</strong>ักล<strong>ง</strong>ทุ<strong>น</strong> แล<strong>ะ</strong>สื่อมวลช<strong>น</strong> <strong>ร</strong>วมทั้<strong>ง</strong>ผู้ส<strong>น</strong>ใ<strong>จ</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>สม่<strong>ำ</strong>เสมอ ใ<strong>น</strong><strong>ร</strong>ู<strong>ป</strong>ขอ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัด Analyst Briefing <strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 5 ค<strong>ร</strong>ั้<strong>ง</strong>, Roadshow ใ<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศ 2 ค<strong>ร</strong>ั้<strong>ง</strong> แล<strong>ะ</strong>ต่<strong>า</strong><strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศ 2 ค<strong>ร</strong>ั้<strong>ง</strong> แล<strong>ะ</strong>Conference Call <strong>ร</strong>วมทั้<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong><strong>น</strong>ัดหม<strong>า</strong><strong>ย</strong> (Company Visit) <strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong><strong>น</strong>ักวิเค<strong>ร</strong><strong>า</strong><strong>ะ</strong>ห์ก<strong>า</strong><strong>ร</strong>ล<strong>ง</strong>ทุ<strong>น</strong> แล<strong>ะ</strong><strong>น</strong>ักล<strong>ง</strong>ทุ<strong>น</strong>กับผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>บม<strong>จ</strong>.อสมท <strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 32 ค<strong>ร</strong>ั้<strong>ง</strong> ก<strong>า</strong><strong>ร</strong>ให้ข้อมูลแล<strong>ะ</strong>ตอบข้อซักถ<strong>า</strong>มท<strong>า</strong><strong>ง</strong> E-mail แล<strong>ะ</strong>โท<strong>ร</strong>ศัพท์ 4-5 ค<strong>ร</strong>ั้<strong>ง</strong>ต่อวั<strong>น</strong> โด<strong>ย</strong>มีส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท <strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบด้ว<strong>ย</strong> ฝ่<strong>า</strong><strong>ย</strong><strong>น</strong>ักล<strong>ง</strong>ทุ<strong>น</strong>สัมพั<strong>น</strong>ธ์ (Investor Relations) ท<strong>ำ</strong>ห<strong>น</strong>้<strong>า</strong>ที่<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ช<strong>า</strong>สัมพั<strong>น</strong>ธ์ข้อมูลที่เ<strong>ป</strong>็<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์แก่ผู้ถือหุ้<strong>น</strong> <strong>น</strong>ักล<strong>ง</strong>ทุ<strong>น</strong> <strong>น</strong>ักวิเค<strong>ร</strong><strong>า</strong><strong>ะ</strong>ห์ก<strong>า</strong><strong>ร</strong>ล<strong>ง</strong>ทุ<strong>น</strong>แล<strong>ะ</strong>ผู้ส<strong>น</strong>ใ<strong>จ</strong> โท<strong>ร</strong>ศัพท์หม<strong>า</strong><strong>ย</strong>เลข (66) 0 2201 6388 แล<strong>ะ</strong> (66) 0 2201 6454 ห<strong>ร</strong>ือ E-mail Address : ir@mcot.net ฝ่<strong>า</strong><strong>ย</strong>เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท ซึ่<strong>ง</strong><strong>จ</strong><strong>ะ</strong>ท<strong>ำ</strong>ห<strong>น</strong>้<strong>า</strong>ที่ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ิดเผ<strong>ย</strong>ข้อมูลส<strong>า</strong><strong>ร</strong>ส<strong>น</strong>เทศแก่ตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์แห่<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong> ดูแล<strong>ร</strong>ับเ<strong>ร</strong>ื่อ<strong>ง</strong><strong>ร</strong><strong>า</strong>วต่<strong>า</strong><strong>ง</strong> ๆ ขอ<strong>ง</strong>ผู้ถือหุ้<strong>น</strong>แล<strong>ะ</strong>กิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>มต่<strong>า</strong><strong>ง</strong> ๆ ขอ<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท โท<strong>ร</strong>ศัพท์หม<strong>า</strong><strong>ย</strong>เลข (66) 0 22016210 แล<strong>ะ</strong> (66) 0 2201 6151 ห<strong>ร</strong>ือ E-mail Address : companysecretary@mcot.net แล<strong>ะ</strong>ฝ่<strong>า</strong><strong>ย</strong>สื่อส<strong>า</strong><strong>ร</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong>ท<strong>ำ</strong>ห<strong>น</strong>้<strong>า</strong>ที่ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>เผ<strong>ย</strong>แพ<strong>ร</strong>่<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ช<strong>า</strong>สัมพั<strong>น</strong>ธ์กิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>แล<strong>ะ</strong>โค<strong>ร</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ต่<strong>า</strong><strong>ง</strong> ๆ ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท <strong>ร</strong>วมทั้<strong>ง</strong>ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ตอบค<strong>ำ</strong>ถ<strong>า</strong>มแล<strong>ะ</strong>อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>คว<strong>า</strong>มส<strong>ะ</strong>ดวกให้กับสื่อมวลช<strong>น</strong> โท<strong>ร</strong>ศัพท์หม<strong>า</strong><strong>ย</strong>เลข (66) 0 2201 6252 แล<strong>ะ</strong> (66) 0 2201 6253 ห<strong>ร</strong>ือ E-mail Address : pr@mcot.net 74 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

Information Disclosure and Transparency Information disclosure is a vital principle of good governance. <strong>MCOT</strong> values information disclosure to its shareholders,local and international investors, the SET and general people, in terms of information accuracy, adequacy, timeliness andequitability to all related groups. <strong>MCOT</strong>’s Office of Company Secretary, comprising Investor Relations Department, CompanySecretary Department, and Corporate Communications Department, is regularly assigned to provide information and addressinquiries from persons interested in monitoring <strong>MCOT</strong> data. The Company has a clear procedure for information disclosure tothe SET under common and urgent circumstances to ensure that all regulations and obligations of related laws are followed. The important information of <strong>MCOT</strong> Plc. has been presented through the SET, media or other publishing houses or the Company’s website at www.mcot.net/ir. Such information is presented in Thai and English, and is updated always toenable any interested persons to approach it timely and conveniently. The critical information consists of: • The Board of Directors and Management • Organizational Structure• Annual Reports• Annual Information Disclosure Report (Form 56-1)• Good Governance• Internal Control and Risk Management• Management Discussion and Analysis of Financial Statements (MD&A)• Quarterly Operating Results presented to investment analysts• Information submitted by <strong>MCOT</strong> Plc. to the Stock Exchange of Thailand• Financial and Non-financial Operating Results The disclosure of financial information, especially financial statements, was reviewed and audited by the auditor of<strong>MCOT</strong> Plc. or the Office of the General Auditor of Thailand to ensure that they were essentially accurate and appropriateunder generally accepted accounting principles. Such reviewed/audited financial statements must be approved and endorsedby the Audit Committee/ the Board of Directors before disclosure to shareholders. The Board of Directors also discloses itsresponsibility <strong>report</strong> for those endorsed financial statements in the Company’s <strong>annual</strong> <strong>report</strong>. With regard to the disclosure ofnon-financial information, <strong>MCOT</strong> has disclosed connected transactions, management analysis, risk management information,and a corporate governance <strong>report</strong> in the <strong>annual</strong> <strong>report</strong> and Form 56-1. In <strong>2008</strong>, <strong>MCOT</strong> Plc. has regularly presented the operating results to investment analysts, general investors and massmedia, as well as other interested persons in form of 5 analyst briefings, 2 local roadshows and 2 international roadshows,conference calls, and 32 company visits between investment analysts or general investors and the management of <strong>MCOT</strong> Plc. also provided some information and answered related questions via e-mail and 4-5 telephone calls a day. The Office of Company Secretary by the Investor Relations Department is in charge of publicizing useful information toshareholders, investors, investment analysts and other interested persons via the telephone numbers at (66) 0 2201 6388and (66) 0 2201 6454 or at E-mail Address: ir@mcot.net. Company Secretary Department is also responsible for disclosingthe company information to the Stock Exchange of Thailand (SET), receiving petitions filed by the shareholders, and takingcare of activities performed by the Board of Directors via the telephone numbers at (66) 0 2201 6210 and (66) 0 2201 6151or at E-mail Address: companysecretary@mcot.net. In the meantime, the Corporate Communications Department is in chargeA n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d75

of disseminating various operating activities and projects undertaken by <strong>MCOT</strong> Plc., answering relevant questions, and facilitatedthe mass media via telephone numbers at (66) 0 2201 6252 and (66) 0 2201 6253 or at E-mail Address: pr@mcot.net. Responsibilities of the BoardStructure of the Board• CompositionThe Board of Directors consists of 13 directors with knowledge and skills in mass media, accounting and finance,law, education and society, business and marketing, information technology, management and supporting working groups. Alldirectors are also considered as qualified persons required by the Act on Standard Qualification of Committee Members andOfficials of State Enterprise, B.E. 2518 (A.D. 1975), laws on public limited company, laws on securities and stock exchange,and the regulation of <strong>MCOT</strong> Plc. as detailed below: • The Board of Directors and PresidentName Position Date1. Mr.Charupong Ruangsuwan* Chairman 11 June <strong>2008</strong>(Replacing Ms.Rosana Tositrakul)2. Mr. Nattee Premrasamee First Vice Chairman 24 April <strong>2008</strong>(Replacing Mr.Chulayuth Hirunyavasit) 3.Mr.Tongthong Chandransu* Second Vice Chairman 11 June <strong>2008</strong>(Replacing Mr. Prakit Prachonpachanuk)4. Mr. Wittayatorn Tokeaw* Director 26 April 20075. Mrs. Danucha Yindeepit Director 24 April <strong>2008</strong>(Replacing Mrs. Pornpimol Jaruphan)6. Mr. Anusorn Tamajai* Director 24 April <strong>2008</strong>(Replacing Mr.Sahas Treetipbut)7. Mr. Pongchai Amatanon * Director 24 April <strong>2008</strong>(Replacing Mr.Sudhiporn Patumtaewapibal)8. Mr. Somboon Muangklam* Director 13 May <strong>2008</strong>(Replacing Mr. Sanguan Tiyapaiboonsin)9. Mr. Narunart Prapanya* Director 11 June <strong>2008</strong>(Replacing Mr. Pongsak Payakvichien)10.Mr.Prasan Wangrattanapranee* Director11 June <strong>2008</strong>(Replacing Mr. Charnchai Soontharamut)11.Mr.Pramote Chokesirikulchai Director 11 June <strong>2008</strong>(Replacing Mr. Boonplook Chaiket)12. Mr.Arttachai Burakamkovit Director 23 September <strong>2008</strong>(Replacing Mrs.Wilasinee Adulyanon)13. Mr.Wasan Paileeklee Director and President 8 May 2007 - 14 December <strong>2008</strong>* Independent DirectorA n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d77

• ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ที่ออก<strong>จ</strong><strong>า</strong>กต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong><strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong><strong>ป</strong>ี 2551<strong>ร</strong><strong>า</strong><strong>ย</strong>ชื่อก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> วั<strong>น</strong>ที่ได้<strong>ร</strong>ับต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong>1. <strong>น</strong><strong>า</strong><strong>ย</strong>ช<strong>า</strong>ญชั<strong>ย</strong> สุ<strong>น</strong>ท<strong>ร</strong>มัฏฐ์* ล<strong>า</strong>ออก<strong>จ</strong><strong>า</strong>กต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> เมื่อวั<strong>น</strong>ที่ 8 กุมภ<strong>า</strong>พั<strong>น</strong>ธ์ 25512. <strong>น</strong><strong>า</strong><strong>ย</strong>พ<strong>ง</strong>ษ์ศักดิ์ พ<strong>ย</strong>ัฆวิเชี<strong>ย</strong><strong>ร</strong>* ล<strong>า</strong>ออก<strong>จ</strong><strong>า</strong>กต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> เมื่อวั<strong>น</strong>ที่ 8 กุมภ<strong>า</strong>พั<strong>น</strong>ธ์ 25513. <strong>น</strong><strong>า</strong><strong>ง</strong>ส<strong>า</strong>ว<strong>ร</strong>ส<strong>น</strong><strong>า</strong> โตสิต<strong>ร</strong><strong>ะ</strong>กูล* ล<strong>า</strong>ออก<strong>จ</strong><strong>า</strong>กต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> เมื่อวั<strong>น</strong>ที่ 3 มี<strong>น</strong><strong>า</strong>คม 25514. <strong>น</strong><strong>า</strong><strong>ย</strong>ส<strong>ง</strong>ว<strong>น</strong> ตี<strong>ย</strong><strong>ะ</strong>ไพบูล<strong>ย</strong>์สิ<strong>น</strong>* ล<strong>า</strong>ออก<strong>จ</strong><strong>า</strong>กต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> เมื่อวั<strong>น</strong>ที่ 11 เมษ<strong>า</strong><strong>ย</strong><strong>น</strong> 25515. <strong>น</strong><strong>า</strong><strong>ย</strong><strong>จ</strong>ุล<strong>ย</strong>ุทธ หิ<strong>ร</strong>ัณ<strong>ย</strong><strong>ะ</strong>วสิต ค<strong>ร</strong>บว<strong>า</strong><strong>ร</strong><strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong><strong>ร</strong><strong>ง</strong>ต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong> เมื่อวั<strong>น</strong>ที่ 24 เมษ<strong>า</strong><strong>ย</strong><strong>น</strong> 25516. <strong>น</strong><strong>า</strong><strong>ง</strong>พ<strong>ร</strong>พิมล <strong>จ</strong>ุ<strong>ร</strong>ุพั<strong>น</strong>ธุ์ ค<strong>ร</strong>บว<strong>า</strong><strong>ร</strong><strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong><strong>ร</strong><strong>ง</strong>ต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong> เมื่อวั<strong>น</strong>ที่ 24 เมษ<strong>า</strong><strong>ย</strong><strong>น</strong> 25517. <strong>น</strong><strong>า</strong><strong>ย</strong>สหัส ต<strong>ร</strong>ีทิพ<strong>ย</strong>บุต<strong>ร</strong>* ค<strong>ร</strong>บว<strong>า</strong><strong>ร</strong><strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong><strong>ร</strong><strong>ง</strong>ต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong> เมื่อวั<strong>น</strong>ที่ 24 เมษ<strong>า</strong><strong>ย</strong><strong>น</strong> 25518. <strong>น</strong><strong>า</strong><strong>ย</strong>สุทธิพ<strong>ร</strong> <strong>ป</strong>ทุมเทว<strong>า</strong>ภิบ<strong>า</strong>ล* ค<strong>ร</strong>บว<strong>า</strong><strong>ร</strong><strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong><strong>ร</strong><strong>ง</strong>ต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong> เมื่อวั<strong>น</strong>ที่ 24 เมษ<strong>า</strong><strong>ย</strong><strong>น</strong> 25519. <strong>น</strong><strong>า</strong><strong>ง</strong>วิล<strong>า</strong>สิ<strong>น</strong>ี อดุล<strong>ย</strong><strong>า</strong><strong>น</strong><strong>น</strong>ท์* ล<strong>า</strong>ออก<strong>จ</strong><strong>า</strong>กต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> เมื่อวั<strong>น</strong>ที่ 20 พฤษภ<strong>า</strong>คม 255110. <strong>น</strong><strong>า</strong><strong>ย</strong>วสั<strong>น</strong>ต์ ภั<strong>ย</strong>หลีกลี้ ล<strong>า</strong>ออก<strong>จ</strong><strong>า</strong>กต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> เมื่อวั<strong>น</strong>ที่ 15 ธั<strong>น</strong>ว<strong>า</strong>คม 2551* ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>อิส<strong>ร</strong><strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>อิส<strong>ร</strong><strong>ะ</strong> หม<strong>า</strong><strong>ย</strong>ถึ<strong>ง</strong> ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ที่มีคว<strong>า</strong>มเ<strong>ป</strong>็<strong>น</strong>อิส<strong>ร</strong><strong>ะ</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>แสด<strong>ง</strong>คว<strong>า</strong>มเห็<strong>น</strong> โด<strong>ย</strong>มีคุณสมบัติใ<strong>น</strong>ว<strong>า</strong><strong>ร</strong><strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong><strong>ร</strong><strong>ง</strong>ต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong>ซึ่<strong>ง</strong>สอดคล้อ<strong>ง</strong>กับหลักเกณฑ์ขอ<strong>ง</strong>ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>กับหลักท<strong>ร</strong>ัพ<strong>ย</strong>์ฯ (ก.ล.ต.) แล<strong>ะ</strong>ตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์แห่<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong> (ตลท.)ดั<strong>ง</strong><strong>น</strong>ี้ 1. ถือหุ้<strong>น</strong>ไม่เกิ<strong>น</strong><strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong> 1 ขอ<strong>ง</strong><strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong>หุ้<strong>น</strong>ที่มีสิทธิออกเสี<strong>ย</strong><strong>ง</strong>ทั้<strong>ง</strong>หมดขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท บ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong> บ<strong>ร</strong>ิษัท<strong>ร</strong>่วม ห<strong>ร</strong>ือ<strong>น</strong>ิติบุคคลที่อ<strong>า</strong><strong>จ</strong>มีคว<strong>า</strong>มขัดแ<strong>ย</strong>้<strong>ง</strong> โด<strong>ย</strong><strong>น</strong>ับ<strong>ร</strong>วมหุ้<strong>น</strong>ที่ถือโด<strong>ย</strong>ผู้เกี่<strong>ย</strong>วข้อ<strong>ง</strong>ต<strong>า</strong>มม<strong>า</strong>ต<strong>ร</strong><strong>า</strong> 258 ต<strong>า</strong>ม พ.<strong>ร</strong>.บ. หลักท<strong>ร</strong>ัพ<strong>ย</strong>์แล<strong>ะ</strong>ตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์2. ไม่มีส่ว<strong>น</strong><strong>ร</strong>่วมใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>ง</strong><strong>า</strong><strong>น</strong> <strong>ร</strong>วมทั้<strong>ง</strong>ไม่เ<strong>ป</strong>็<strong>น</strong>พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong> ลูก<strong>จ</strong>้<strong>า</strong><strong>ง</strong> ที่<strong>ป</strong><strong>ร</strong>ึกษ<strong>า</strong>ที่ได้<strong>ร</strong>ับเ<strong>ง</strong>ิ<strong>น</strong>เดือ<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong> <strong>ร</strong>วมถึ<strong>ง</strong>ผู้มีอ<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>จ</strong>ควบคุมขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท บ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong> บ<strong>ร</strong>ิษัท<strong>ร</strong>่วม บ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong>ล<strong>ำ</strong>ดับเดี<strong>ย</strong>วกั<strong>น</strong> ห<strong>ร</strong>ือ<strong>น</strong>ิติบุคคล ที่อ<strong>า</strong><strong>จ</strong>มีคว<strong>า</strong>มขัดแ<strong>ย</strong>้<strong>ง</strong>ใ<strong>น</strong>ช่ว<strong>ง</strong> 2 <strong>ป</strong>ีก่อ<strong>น</strong>ด<strong>ำ</strong><strong>ร</strong><strong>ง</strong>ต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong>3. ไม่มีคว<strong>า</strong>มสัมพั<strong>น</strong>ธ์ท<strong>า</strong><strong>ง</strong>ส<strong>า</strong><strong>ย</strong>โลหิต ห<strong>ร</strong>ือโด<strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ดท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong>ใ<strong>น</strong>ลักษณ<strong>ะ</strong>ที่เ<strong>ป</strong>็<strong>น</strong>บิด<strong>า</strong> ม<strong>า</strong><strong>ร</strong>ด<strong>า</strong> คู่สม<strong>ร</strong>ส พี่<strong>น</strong>้อ<strong>ง</strong> แล<strong>ะ</strong>บุต<strong>ร</strong><strong>ร</strong>วมทั้<strong>ง</strong>คู่สม<strong>ร</strong>สขอ<strong>ง</strong>บุต<strong>ร</strong> กับผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong> ผู้ถือหุ้<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ใหญ่ ผู้มีอ<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>จ</strong>ควบคุมห<strong>ร</strong>ือบุคคลที่<strong>จ</strong><strong>ะ</strong>ได้<strong>ร</strong>ับก<strong>า</strong><strong>ร</strong>เส<strong>น</strong>อชื่อเ<strong>ป</strong>็<strong>น</strong>ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong> ห<strong>ร</strong>ือผู้มีอ<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>จ</strong>ควบคุมขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทห<strong>ร</strong>ือบ<strong>ร</strong>ิษัท<strong>ร</strong>่วม 4. ไม่มีคว<strong>า</strong>มสัมพั<strong>น</strong>ธ์ท<strong>า</strong><strong>ง</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>กับบ<strong>ร</strong>ิษัทใ<strong>น</strong>ลักษณ<strong>ะ</strong>ขอ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ท<strong>า</strong><strong>ง</strong>วิช<strong>า</strong>ชีพอื่<strong>น</strong> เช่<strong>น</strong> ที่<strong>ป</strong><strong>ร</strong>ึกษ<strong>า</strong>กฎหม<strong>า</strong><strong>ย</strong> ที่<strong>ป</strong><strong>ร</strong>ึกษ<strong>า</strong>ท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong> ผู้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong><strong>ร</strong><strong>า</strong>ค<strong>า</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์สิ<strong>น</strong> ฯลฯ มูลค่<strong>า</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> ค<strong>ร</strong>อบคลุม<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ท<strong>า</strong><strong>ง</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>ทุก<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เภท เช่<strong>น</strong> <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ที่เ<strong>ป</strong>็<strong>น</strong>ธุ<strong>ร</strong>ก<strong>ร</strong><strong>ร</strong>ม<strong>ป</strong>กติ <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>เช่<strong>า</strong> / ให้เช่<strong>า</strong>อสั<strong>ง</strong>ห<strong>า</strong><strong>ร</strong>ิมท<strong>ร</strong>ัพ<strong>ย</strong>์ <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>เกี่<strong>ย</strong>วกับสิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ / บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong> แล<strong>ะ</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ให้ห<strong>ร</strong>ือ<strong>ร</strong>ับคว<strong>า</strong>มช่ว<strong>ย</strong>เหลือท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong> 5. ไม่เ<strong>ป</strong>็<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ที่ได้<strong>ร</strong>ับแต่<strong>ง</strong>ตั้<strong>ง</strong>ขึ้<strong>น</strong>เพื่อเ<strong>ป</strong>็<strong>น</strong>ตัวแท<strong>น</strong>ขอ<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท ผู้ถือหุ้<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ใหญ่ ห<strong>ร</strong>ือผู้ถือหุ้<strong>น</strong>ซึ่<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>ผู้เกี่<strong>ย</strong>วข้อ<strong>ง</strong>กับผู้ถือหุ้<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ใหญ่ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท 6. ไม่มีลักษณ<strong>ะ</strong>อื่<strong>น</strong>ใดที่ท<strong>ำ</strong>ให้ไม่ส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถให้คว<strong>า</strong>มเห็<strong>น</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>อิส<strong>ร</strong><strong>ะ</strong>ได้7. เ<strong>ป</strong>็<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ที่มีคุณสมบัติต<strong>า</strong>มข้อ 1-6 ซึ่<strong>ง</strong>อ<strong>า</strong><strong>จ</strong>ได้<strong>ร</strong>ับมอบหม<strong>า</strong><strong>ย</strong><strong>จ</strong><strong>า</strong>กคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทให้ตัดสิ<strong>น</strong>ใ<strong>จ</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท บ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong> บ<strong>ร</strong>ิษัท<strong>ร</strong>่วม บ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong>ล<strong>ำ</strong>ดับเดี<strong>ย</strong>วกั<strong>น</strong> ห<strong>ร</strong>ือ<strong>น</strong>ิติบุคคลที่อ<strong>า</strong><strong>จ</strong>มีคว<strong>า</strong>มขัดแ<strong>ย</strong>้<strong>ง</strong>โด<strong>ย</strong>มีก<strong>า</strong><strong>ร</strong>ตัดสิ<strong>น</strong>ใ<strong>จ</strong>ใ<strong>น</strong><strong>ร</strong>ู<strong>ป</strong>แบบอ<strong>ง</strong>ค์คณ<strong>ะ</strong> (Collective decision) ได้78 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

• The Resignation of Directors in Year <strong>2008</strong>NameDate1. Mr. Charnchai Soontharamut* Resigned on 8 February <strong>2008</strong>2. Mr. Pongsak Payakvichien* Resigned on 8 February <strong>2008</strong> 3. Ms.Rosana Tositrakul* Resigned on 3 March <strong>2008</strong>4. Mr. Sanguan Tiyapaiboonsin* Resigned on 11 April <strong>2008</strong>5. Mr.Chulayuth Hirunyavasit Retired on 24 April <strong>2008</strong>6. Mrs. Pornpimol Jaruphan Retired on 24 April <strong>2008</strong>7. Mr.Sahas Treetipbut* Retired on 24 April <strong>2008</strong>8. Mr.Sudhiporn Patumtaewapibal* Retired on 24 April <strong>2008</strong>9. Mrs.Wilasinee Adulyanon* Resigned on 20 May <strong>2008</strong>10. Mr. Wasan Paileeklee Resigned on 15 December <strong>2008</strong>* Independent DirectorAn independent director means a director engaging independence of expressing his/her opinions and having certainqualifications of holding the directorship, which are relevant to the criteria set out by the Securities Exchange Commission(SEC), and the Stock Exchange of Thailand (SET) as described below. 1. Holding not more than 1% of all voting shares of the Company, its subsidiary, affiliated company, or juristicperson that may cause any conflict of interest. Such holding of shares includes the shares held by related persons inaccordance with Section 258 of the Securities Exchange of Thailand Act;2. During 2 years before being appointed as director, not being involved in the management or being engaged asan officer, employee or consultant regularly receiving the salary payments, or being empowered to control the Company, itssubsidiary, associated company, subsidiary at the same rank, or juristic person that may have a conflict of interest;3. No consanguinity or official registration as father, mother, spouse, brother or sister and child as well as child’sspouse of any management, major shareholder, authorized person or person nominated to be an executive or authorizedperson in the Company or its associated company; 4. No business relationship with the Company like provision of other professional services, e.g. legal advisor,financial advisor, asset appraiser, etc. under any transaction value and all types of business transactions such as commontransactions, real estate rent and granting for rent, transactions on assets/services, and transactions on grating or receivingfinancial assistance;5. Not a director appointed to be a representative of the Company’s director, major shareholder or shareholderwho is related to any major shareholder of the Company; 6. No other incompetent characteristics to share independent opinions; and 7. Being the director with the qualifications stated in Clause 1-6 above who may be assigned by the Board ofDirectors to make decision on operating the business of the Company, its subsidiary, associated company, subsidiary at thesame rank or juristic person that may have a conflict of interest. The decision-making may be in form of collective decision.A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d79

ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้มีอ<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>จ</strong>ล<strong>ง</strong><strong>น</strong><strong>า</strong>มแท<strong>น</strong>บ<strong>ร</strong>ิษัทก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้มีอ<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>จ</strong>ล<strong>ง</strong><strong>น</strong><strong>า</strong>มผูกพั<strong>น</strong>บ<strong>ร</strong>ิษัท คือ ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ล<strong>ง</strong>ล<strong>า</strong><strong>ย</strong>มือชื่อแล<strong>ะ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ทับต<strong>ร</strong><strong>า</strong>ส<strong>ำ</strong>คัญขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท ห<strong>ร</strong>ือก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>อื่<strong>น</strong>สอ<strong>ง</strong>ค<strong>น</strong>ล<strong>ง</strong>ล<strong>า</strong><strong>ย</strong>มือชื่อ<strong>ร</strong>่วมกั<strong>น</strong>แล<strong>ะ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ทับต<strong>ร</strong><strong>า</strong>ส<strong>ำ</strong>คัญขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทอ<strong>ง</strong>ค์<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบแล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>แต่<strong>ง</strong>ตั้<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท อ<strong>ง</strong>ค์<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบแล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>ส<strong>ร</strong><strong>ร</strong>ห<strong>า</strong> แต่<strong>ง</strong>ตั้<strong>ง</strong> ถอดถอ<strong>น</strong> ห<strong>ร</strong>ือพ้<strong>น</strong><strong>จ</strong><strong>า</strong>กต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท ต<strong>า</strong>มที่ก<strong>ำ</strong>ห<strong>น</strong>ดไว้ใ<strong>น</strong>ข้อบั<strong>ง</strong>คับขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถส<strong>ร</strong>ุ<strong>ป</strong>ส<strong>า</strong><strong>ร</strong><strong>ะ</strong>ส<strong>ำ</strong>คัญได้ดั<strong>ง</strong><strong>น</strong>ี้1. คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทต้อ<strong>ง</strong>มี<strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong>ไม่<strong>น</strong>้อ<strong>ย</strong>กว่<strong>า</strong>ห้<strong>า</strong> (5) ค<strong>น</strong> แต่ไม่เกิ<strong>น</strong>สิบห้<strong>า</strong> (15) ค<strong>น</strong> เลือกตั้<strong>ง</strong>โด<strong>ย</strong>ที่<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมผู้ถือหุ้<strong>น</strong>แล<strong>ะ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบด้ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบไม่<strong>น</strong>้อ<strong>ย</strong>กว่<strong>า</strong>ส<strong>า</strong>ม (3) ค<strong>น</strong> โด<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ไม่<strong>น</strong>้อ<strong>ย</strong>กว่<strong>า</strong>กึ่<strong>ง</strong>ห<strong>น</strong>ึ่<strong>ง</strong> (1/2) ขอ<strong>ง</strong><strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ทั้<strong>ง</strong>หมดต้อ<strong>ง</strong>มีถิ่<strong>น</strong>ที่อ<strong>ย</strong>ู่ใ<strong>น</strong><strong>ร</strong><strong>า</strong>ชอ<strong>า</strong>ณ<strong>า</strong><strong>จ</strong>ัก<strong>ร</strong> แล<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต้อ<strong>ง</strong>มีคุณสมบัติแล<strong>ะ</strong>ไม่มีลักษณ<strong>ะ</strong>ต้อ<strong>ง</strong>ห้<strong>า</strong>มต<strong>า</strong>มที่กฎหม<strong>า</strong><strong>ย</strong>ก<strong>ำ</strong>ห<strong>น</strong>ด ทั้<strong>ง</strong><strong>น</strong>ี้ ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทอ<strong>ย</strong>่<strong>า</strong><strong>ง</strong><strong>น</strong>้อ<strong>ย</strong>ห<strong>น</strong>ึ่<strong>ง</strong> (1) ค<strong>น</strong> ต้อ<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>ผู้มีคว<strong>า</strong>ม<strong>ร</strong>ู้คว<strong>า</strong>มส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถใ<strong>น</strong>ด้<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>บัญชี แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong> 2. ก<strong>า</strong><strong>ร</strong>เลือกตั้<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>โด<strong>ย</strong>ที่<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมผู้ถือหุ้<strong>น</strong> <strong>จ</strong><strong>ะ</strong>เ<strong>ป</strong>็<strong>น</strong>ไ<strong>ป</strong>ต<strong>า</strong>มหลักเกณฑ์แล<strong>ะ</strong>วิธีก<strong>า</strong><strong>ร</strong>ดั<strong>ง</strong>ต่อไ<strong>ป</strong><strong>น</strong>ี้(1) ผู้ถือหุ้<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ห<strong>น</strong>ึ่<strong>ง</strong>มีค<strong>ะ</strong>แ<strong>น</strong><strong>น</strong>เสี<strong>ย</strong><strong>ง</strong>เท่<strong>า</strong>กับ<strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong>หุ้<strong>น</strong>ที่ต<strong>น</strong>ถือ (2) ให้ผู้ถือหุ้<strong>น</strong>แต่ล<strong>ะ</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ใช้ค<strong>ะ</strong>แ<strong>น</strong><strong>น</strong>เสี<strong>ย</strong><strong>ง</strong>ที่มีอ<strong>ย</strong>ู่ทั้<strong>ง</strong>หมดต<strong>า</strong>ม (1) เลือกตั้<strong>ง</strong>บุคคลเดี<strong>ย</strong>วห<strong>ร</strong>ือหล<strong>า</strong><strong>ย</strong>ค<strong>น</strong>เ<strong>ป</strong>็<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ก็ได้ แต่<strong>จ</strong><strong>ะ</strong>แบ่<strong>ง</strong>ค<strong>ะ</strong>แ<strong>น</strong><strong>น</strong>เสี<strong>ย</strong><strong>ง</strong>ให้แก่ผู้ใดม<strong>า</strong>ก<strong>น</strong>้อ<strong>ย</strong>เพี<strong>ย</strong><strong>ง</strong>ใดไม่ได้(3) บุคคลซึ่<strong>ง</strong>ได้<strong>ร</strong>ับค<strong>ะ</strong>แ<strong>น</strong><strong>น</strong>เสี<strong>ย</strong><strong>ง</strong>สู<strong>ง</strong>สุดต<strong>า</strong>มล<strong>ำ</strong>ดับล<strong>ง</strong>ม<strong>า</strong>เ<strong>ป</strong>็<strong>น</strong>ผู้ได้<strong>ร</strong>ับก<strong>า</strong><strong>ร</strong>เลือกตั้<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>เท่<strong>า</strong><strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ที่<strong>จ</strong><strong>ะ</strong>พึ<strong>ง</strong>มีห<strong>ร</strong>ือ<strong>จ</strong><strong>ะ</strong>พึ<strong>ง</strong>เลือกตั้<strong>ง</strong>ใ<strong>น</strong>ค<strong>ร</strong>ั้<strong>ง</strong><strong>น</strong>ั้<strong>น</strong> ใ<strong>น</strong>ก<strong>ร</strong>ณีที่บุคคลซึ่<strong>ง</strong>ได้<strong>ร</strong>ับก<strong>า</strong><strong>ร</strong>เลือกตั้<strong>ง</strong>ใ<strong>น</strong>ล<strong>ำ</strong>ดับถัดล<strong>ง</strong>ม<strong>า</strong>มีค<strong>ะ</strong>แ<strong>น</strong><strong>น</strong>เสี<strong>ย</strong><strong>ง</strong>เท่<strong>า</strong>กั<strong>น</strong>เกิ<strong>น</strong><strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ที่<strong>จ</strong><strong>ะ</strong>พึ<strong>ง</strong>มี ห<strong>ร</strong>ือ<strong>จ</strong><strong>ะ</strong>พึ<strong>ง</strong>เลือกตั้<strong>ง</strong>ใ<strong>น</strong>ค<strong>ร</strong>ั้<strong>ง</strong><strong>น</strong>ั้<strong>น</strong> ให้ผู้เ<strong>ป</strong>็<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ใ<strong>น</strong>ที่<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมออกเสี<strong>ย</strong><strong>ง</strong>เพิ่มขึ้<strong>น</strong>อีกห<strong>น</strong>ึ่<strong>ง</strong> (1)เสี<strong>ย</strong><strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>เสี<strong>ย</strong><strong>ง</strong>ชี้ข<strong>า</strong>ด3. ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมส<strong>า</strong>มัญ<strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong><strong>ป</strong>ีทุกค<strong>ร</strong>ั้<strong>ง</strong> ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท<strong>จ</strong><strong>ะ</strong>ออก<strong>จ</strong><strong>า</strong>กต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong>ต<strong>า</strong>มว<strong>า</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong>ห<strong>น</strong>ึ่<strong>ง</strong>ใ<strong>น</strong>ส<strong>า</strong>ม (1/3) เ<strong>ป</strong>็<strong>น</strong>อัต<strong>ร</strong><strong>า</strong>ส่ว<strong>น</strong> ซึ่<strong>ง</strong>ถ้<strong>า</strong><strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ที่<strong>จ</strong><strong>ะ</strong>ออก<strong>จ</strong><strong>า</strong>กต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong>ต<strong>า</strong>มว<strong>า</strong><strong>ร</strong><strong>ะ</strong>แบ่<strong>ง</strong>ออกให้ต<strong>ร</strong><strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>ส<strong>า</strong>ม (3) ส่ว<strong>น</strong>ไม่ได้ ก็ให้ออกโด<strong>ย</strong><strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong>ใกล้ที่สุดกับส่ว<strong>น</strong>ห<strong>น</strong>ึ่<strong>ง</strong>ใ<strong>น</strong>ส<strong>า</strong>ม (1/3) ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ที่<strong>จ</strong><strong>ะ</strong>ต้อ<strong>ง</strong>ออก<strong>จ</strong><strong>า</strong>กต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong>ใ<strong>น</strong><strong>ป</strong>ีแ<strong>ร</strong>กแล<strong>ะ</strong><strong>ป</strong>ีที่สอ<strong>ง</strong>ภ<strong>า</strong><strong>ย</strong>หลั<strong>ง</strong><strong>จ</strong>ดท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong>บ<strong>ร</strong>ิษัท<strong>น</strong>ั้<strong>น</strong>ให้ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong><strong>จ</strong>ับสล<strong>า</strong>กกั<strong>น</strong>ว่<strong>า</strong>ผู้ใด<strong>จ</strong><strong>ะ</strong>ออก ส่ว<strong>น</strong>ใ<strong>น</strong><strong>ป</strong>ีที่ส<strong>า</strong>มแล<strong>ะ</strong><strong>ป</strong>ีหลั<strong>ง</strong> ๆ ต่อไ<strong>ป</strong>ให้ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ค<strong>น</strong>ที่อ<strong>ย</strong>ู่ใ<strong>น</strong>ต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong><strong>น</strong><strong>า</strong><strong>น</strong>ที่สุด<strong>น</strong>ั้<strong>น</strong>เ<strong>ป</strong>็<strong>น</strong>ผู้ออก<strong>จ</strong><strong>า</strong>กต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong>โด<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ที่ออกต<strong>า</strong>มว<strong>า</strong><strong>ร</strong><strong>ะ</strong><strong>น</strong>ั้<strong>น</strong>อ<strong>า</strong><strong>จ</strong>ถูกเลือกเข้<strong>า</strong>ม<strong>า</strong>ด<strong>ำ</strong><strong>ร</strong><strong>ง</strong>ต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong>ใหม่ก็ได้4. ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ล<strong>ง</strong>มติให้ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ค<strong>น</strong>ใดออก<strong>จ</strong><strong>า</strong>กต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong>ก่อ<strong>น</strong>ถึ<strong>ง</strong>ค<strong>ร</strong><strong>า</strong>วต้อ<strong>ง</strong>ออกต<strong>า</strong>มว<strong>า</strong><strong>ร</strong><strong>ะ</strong> ต้อ<strong>ง</strong>ใช้ค<strong>ะ</strong>แ<strong>น</strong><strong>น</strong>เสี<strong>ย</strong><strong>ง</strong>ไม่<strong>น</strong>้อ<strong>ย</strong>กว่<strong>า</strong>ส<strong>า</strong>มใ<strong>น</strong>สี่(3/4) ขอ<strong>ง</strong><strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong>ผู้ถือหุ้<strong>น</strong>ซึ่<strong>ง</strong>ม<strong>า</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมแล<strong>ะ</strong>มีสิทธิออกเสี<strong>ย</strong><strong>ง</strong> แล<strong>ะ</strong>มีหุ้<strong>น</strong><strong>น</strong>ับ<strong>ร</strong>วมกั<strong>น</strong>ได้ไม่<strong>น</strong>้อ<strong>ย</strong>กว่<strong>า</strong>กึ่<strong>ง</strong>ห<strong>น</strong>ึ่<strong>ง</strong> (1/2) ขอ<strong>ง</strong><strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong>หุ้<strong>น</strong>ที่ถือโด<strong>ย</strong>ผู้ถือหุ้<strong>น</strong>ที่ม<strong>า</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมแล<strong>ะ</strong>มีสิทธิออกเสี<strong>ย</strong><strong>ง</strong>ล<strong>ง</strong>ค<strong>ะ</strong>แ<strong>น</strong><strong>น</strong>5. ก<strong>า</strong><strong>ร</strong>ล<strong>า</strong>ออก<strong>จ</strong><strong>า</strong>กต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong>ขอ<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถท<strong>ำ</strong>ได้โด<strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>ย</strong>ื่<strong>น</strong>ใบล<strong>า</strong>ออกต่อบ<strong>ร</strong>ิษัท ซึ่<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ล<strong>า</strong>ออกดั<strong>ง</strong>กล่<strong>า</strong>ว<strong>จ</strong><strong>ะ</strong>มีผล<strong>น</strong>ับแต่วั<strong>น</strong>ที่ใบล<strong>า</strong>ออกไ<strong>ป</strong>ถึ<strong>ง</strong>บ<strong>ร</strong>ิษัท6. ใ<strong>น</strong>ก<strong>ร</strong>ณีที่ต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ว่<strong>า</strong><strong>ง</strong>ล<strong>ง</strong>เพ<strong>ร</strong><strong>า</strong><strong>ะ</strong>เหตุอื่<strong>น</strong><strong>น</strong>อก<strong>จ</strong><strong>า</strong>กถึ<strong>ง</strong>ค<strong>ร</strong><strong>า</strong>วออกต<strong>า</strong>มว<strong>า</strong><strong>ร</strong><strong>ะ</strong> คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>อ<strong>า</strong><strong>จ</strong>เลือกตั้<strong>ง</strong>บุคคลซึ่<strong>ง</strong>มีคุณสมบัติแล<strong>ะ</strong>ไม่มีลักษณ<strong>ะ</strong>ต้อ<strong>ง</strong>ห้<strong>า</strong>มต<strong>า</strong>มที่ก<strong>ำ</strong>ห<strong>น</strong>ดใ<strong>น</strong>ข้อบั<strong>ง</strong>คับขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท เข้<strong>า</strong>เ<strong>ป</strong>็<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>แท<strong>น</strong>ใ<strong>น</strong>ต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong>ที่ว่<strong>า</strong><strong>ง</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ค<strong>ร</strong><strong>า</strong>วถัดไ<strong>ป</strong>ก็ได้ เว้<strong>น</strong>แต่ว<strong>า</strong><strong>ร</strong><strong>ะ</strong>ขอ<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ที่พ้<strong>น</strong><strong>จ</strong><strong>า</strong>กต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong> <strong>จ</strong><strong>ะ</strong>เหลือ<strong>น</strong>้อ<strong>ย</strong>กว่<strong>า</strong>สอ<strong>ง</strong> (2) เดือ<strong>น</strong> อ<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>จ</strong>ห<strong>น</strong>้<strong>า</strong>ที่ขอ<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทต<strong>า</strong>มข้อบั<strong>ง</strong>คับขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>มีอ<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>จ</strong>แล<strong>ะ</strong>ห<strong>น</strong>้<strong>า</strong>ที่ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทให้เ<strong>ป</strong>็<strong>น</strong>ไ<strong>ป</strong>ต<strong>า</strong>มกฎหม<strong>า</strong><strong>ย</strong>วัตถุ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ส<strong>ง</strong>ค์ ข้อบั<strong>ง</strong>คับ แล<strong>ะ</strong>มติขอ<strong>ง</strong>ที่<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมผู้ถือหุ้<strong>น</strong>ด้ว<strong>ย</strong>คว<strong>า</strong>มซื่อสัต<strong>ย</strong>์สุ<strong>จ</strong><strong>ร</strong>ิต มี<strong>จ</strong><strong>ร</strong>ิ<strong>ย</strong>ธ<strong>ร</strong><strong>ร</strong>มแล<strong>ะ</strong><strong>จ</strong><strong>ร</strong><strong>ร</strong><strong>ย</strong><strong>า</strong>บ<strong>ร</strong><strong>ร</strong>ณ ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong><strong>ร</strong>วมทั้<strong>ง</strong><strong>จ</strong><strong>ะ</strong>ต้อ<strong>ง</strong><strong>ร</strong><strong>ะ</strong>มัด<strong>ร</strong><strong>ะ</strong>วั<strong>ง</strong>แล<strong>ะ</strong><strong>ร</strong>ักษ<strong>า</strong>ผล<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทแล<strong>ะ</strong>ผู้ถือหุ้<strong>น</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ดีที่สุด80 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

Authorized Directors who shall sign on behalf of the Company The authorized director who shall sign on behalf of the Company is either the President or any two other authorizeddirectors jointly sign their names together with the Company’s seal affixed. Composition and Appointment of the BoardUnder the Company’s Articles of Association, the composition, nomination, appointment, removal or vacation from<strong>MCOT</strong> Board directorship are summarized below: 1. The Board of Directors shall consist of no less than five (5), but not exceeding fifteen (15) directors elected by theShareholders’ Meeting, with at least three (3) audit directors. Not less than half (1/2) of the total directors shall have domicilesin the Kingdom of Thailand, and all directors shall be legally qualified and shall not possess any characteristics prohibited bylaw. At least one (1) director shall be knowledgeable in accounting and finance. 2. The election of directors by the Shareholders’ Meeting shall be in compliance with the following rules and procedures: (1) A shareholder shall have a number of votes equaling to the number of shares he or she holds. (2) Each shareholder may exercise all the votes he/she has under (1) to elect one or several persons as directoror directors. However, the shareholder may not allot his votes to any person in any number. (3) The candidates shall be ranked in order of descending from the highest number of votes received to the lowestand shall be elected as directors up to the number of directors the Company shall have or elect at thatmeeting. In case that the elected persons in subsequent order have equal votes but they exceed the numberof directors required to have or to be elected at the meeting, the Chairman of the meeting shall exercise hisone (1) vote as a casting vote. 3. In every ordinary <strong>annual</strong> meeting of the Company, one-third of the Company’s directors shall resign on rotation.Should the number of directors to be resigned on rotation not be divisible by three, a number of directors closest to one-third(1/3) of all directors shall resign in the first year. In the second year of the registration of the Company, directors shall draw alottery to decide who shall resign from the directorship. On the third and subsequent years, the longest-serving directors shallresign. Directors who resign on rotation may be resume the positions. 4. A resolution for any director to resign prior to the expiration of his/her term requires at least three-fourths ofshareholders attending the meeting and having voting rights and shares, when combined, not less than half (1/2) of thenumber of shares held by shareholders that attend the meeting and have voting rights. 5. A director may resign from his/her office by submitting a resignation letter to the Company. Such resignation shallbecome effective upon the date the letter arrives the Company. 6. In case of vacancy in the Board of Directors’ position for reasons other than the retirement by rotation, the Board ofDirectors may elect a person who has qualifications and possesses no prohibited characteristics prescribed by theCompany’s Articles of Association to replace the vacancy at the following Board of Directors meeting unless the remainingterm of that director is less than two (2) months. Scope of Authority and Duties of the Board of DirectorsUnder the Company’s Articles of Association, the Board of Directors shall have the authority and duties to carry on theCompany’s business pursuant to relevant laws, the Company’s objectives, Articles of Association, and resolutions ofA n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d81

ทั้<strong>ง</strong><strong>น</strong>ี้ ให้คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>เลือกตั้<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ค<strong>น</strong>ห<strong>น</strong>ึ่<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> ใ<strong>น</strong>ก<strong>ร</strong>ณีที่คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>พิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong>เห็<strong>น</strong>สมคว<strong>ร</strong><strong>จ</strong><strong>ะ</strong>เลือกตั้<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>อีกค<strong>น</strong>ห<strong>น</strong>ึ่<strong>ง</strong>ห<strong>ร</strong>ือหล<strong>า</strong><strong>ย</strong>ค<strong>น</strong>เ<strong>ป</strong>็<strong>น</strong><strong>ร</strong>อ<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ก็ได้ แล<strong>ะ</strong>ให้เลือกตั้<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ค<strong>น</strong>ห<strong>น</strong>ึ่<strong>ง</strong>ซึ่<strong>ง</strong>ม<strong>า</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ส<strong>ร</strong><strong>ร</strong>ห<strong>า</strong>ต<strong>า</strong>มขั้<strong>น</strong>ตอ<strong>น</strong>แล<strong>ะ</strong>วิธีก<strong>า</strong><strong>ร</strong>ที่ก<strong>ำ</strong>ห<strong>น</strong>ดไว้ต<strong>า</strong>มกฎหม<strong>า</strong><strong>ย</strong>แล<strong>ะ</strong><strong>ร</strong><strong>ะ</strong>เบี<strong>ย</strong>บที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ก<strong>า</strong><strong>ร</strong>เข้<strong>า</strong>ท<strong>ำ</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ที่เกี่<strong>ย</strong>วโ<strong>ย</strong><strong>ง</strong>กั<strong>น</strong>ห<strong>ร</strong>ือก<strong>า</strong><strong>ร</strong>ได้ม<strong>า</strong>ห<strong>ร</strong>ือ<strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong>ไ<strong>ป</strong>ซึ่<strong>ง</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์สิ<strong>น</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทใ<strong>น</strong>ก<strong>ร</strong>ณีที่บ<strong>ร</strong>ิษัทห<strong>ร</strong>ือบ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong>ตกล<strong>ง</strong>เข้<strong>า</strong>ท<strong>ำ</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ที่เกี่<strong>ย</strong>วโ<strong>ย</strong><strong>ง</strong>กั<strong>น</strong> ห<strong>ร</strong>ือ<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>เกี่<strong>ย</strong>วกับก<strong>า</strong><strong>ร</strong>ได้ม<strong>า</strong>ห<strong>ร</strong>ือ<strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong>ไ<strong>ป</strong>ซึ่<strong>ง</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทห<strong>ร</strong>ือบ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong> ต<strong>า</strong>มคว<strong>า</strong>มหม<strong>า</strong><strong>ย</strong>ที่ก<strong>ำ</strong>ห<strong>น</strong>ดต<strong>า</strong>ม<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ก<strong>า</strong>ศตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์แห่<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong> แล<strong>ะ</strong>ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>กับหลักท<strong>ร</strong>ัพ<strong>ย</strong>์แล<strong>ะ</strong>ตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์ ที่ใช้บั<strong>ง</strong>คับกับก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ที่เกี่<strong>ย</strong>วโ<strong>ย</strong><strong>ง</strong>กั<strong>น</strong> ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท<strong>จ</strong>ดท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong> ห<strong>ร</strong>ือก<strong>า</strong><strong>ร</strong>ได้ม<strong>า</strong>ห<strong>ร</strong>ือ<strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong>ไ<strong>ป</strong>ซึ่<strong>ง</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท<strong>จ</strong>ดท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong>แล้วแต่ก<strong>ร</strong>ณี บ<strong>ร</strong>ิษัท<strong>จ</strong><strong>ะ</strong>ต้อ<strong>ง</strong><strong>ป</strong>ฏิบัติต<strong>า</strong>มหลักเกณฑ์แล<strong>ะ</strong>วิธีก<strong>า</strong><strong>ร</strong>ต<strong>า</strong>มที่<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ก<strong>า</strong>ศดั<strong>ง</strong>กล่<strong>า</strong>วก<strong>ำ</strong>ห<strong>น</strong>ดไว้ใ<strong>น</strong>เ<strong>ร</strong>ื่อ<strong>ง</strong><strong>น</strong>ั้<strong>น</strong> ๆ ด้ว<strong>ย</strong>• คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>เฉพ<strong>า</strong><strong>ะ</strong>เ<strong>ร</strong>ื่อ<strong>ง</strong> คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท ได้<strong>จ</strong>ัดให้มีคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>คณ<strong>ะ</strong>อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ชุด<strong>ย</strong>่อ<strong>ย</strong> เ<strong>ป</strong>็<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>เฉพ<strong>า</strong><strong>ะ</strong>เ<strong>ร</strong>ื่อ<strong>ง</strong>ใ<strong>น</strong>ด้<strong>า</strong><strong>น</strong>ต่<strong>า</strong><strong>ง</strong> ๆเพื่อช่ว<strong>ย</strong>ศึกษ<strong>า</strong>แล<strong>ะ</strong>กลั่<strong>น</strong>ก<strong>ร</strong>อ<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ล<strong>ะ</strong>เอี<strong>ย</strong>ด แล<strong>ะ</strong>ได้ก<strong>ำ</strong>ห<strong>น</strong>ดคุณสมบัติ แล<strong>ะ</strong>ขอบเขตห<strong>น</strong>้<strong>า</strong>ที่คว<strong>า</strong>ม<strong>ร</strong>ับผิดชอบขอ<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>เฉพ<strong>า</strong><strong>ะ</strong>เ<strong>ร</strong>ื่อ<strong>ง</strong>ไว้อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ชัดเ<strong>จ</strong><strong>น</strong>ใ<strong>น</strong>ค<strong>ำ</strong>สั่<strong>ง</strong>ขอ<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>เฉพ<strong>า</strong><strong>ะ</strong>เ<strong>ร</strong>ื่อ<strong>ง</strong>แต่ล<strong>ะ</strong>คณ<strong>ะ</strong>โด<strong>ย</strong>สม<strong>า</strong>ชิกส่ว<strong>น</strong>ใหญ่ขอ<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>เฉพ<strong>า</strong><strong>ะ</strong>เ<strong>ร</strong>ื่อ<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบด้ว<strong>ย</strong> ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>อิส<strong>ร</strong><strong>ะ</strong> ซึ่<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong><strong>จ</strong><strong>ะ</strong>ไม่เ<strong>ป</strong>็<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ห<strong>ร</strong>ือสม<strong>า</strong>ชิกขอ<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>เฉพ<strong>า</strong><strong>ะ</strong>เ<strong>ร</strong>ื่อ<strong>ง</strong>ทุกคณ<strong>ะ</strong> <strong>ป</strong>ั<strong>จ</strong><strong>จ</strong>ุบั<strong>น</strong>บม<strong>จ</strong>.อสมท มีคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>เฉพ<strong>า</strong><strong>ะ</strong>เ<strong>ร</strong>ื่อ<strong>ง</strong> ดั<strong>ง</strong><strong>น</strong>ี้1. คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบ 1. <strong>น</strong><strong>า</strong><strong>ย</strong>อ<strong>น</strong>ุส<strong>ร</strong>ณ์ ธ<strong>ร</strong><strong>ร</strong>มใ<strong>จ</strong> <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้มีคว<strong>า</strong>ม<strong>ร</strong>ู้ด้<strong>า</strong><strong>น</strong>บัญชีแล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong> ได้<strong>ร</strong>ับแต่<strong>ง</strong>ตั้<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบต<strong>า</strong>มมติที่<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท ค<strong>ร</strong>ั้<strong>ง</strong>ที่ 9/2551 เมื่อวั<strong>น</strong>ที่ 30 มิถุ<strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong> 2551 2. <strong>น</strong><strong>า</strong><strong>ย</strong>วิท<strong>ย</strong><strong>า</strong>ธ<strong>ร</strong> ท่อแก้ว ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ได้<strong>ร</strong>ับแต่<strong>ง</strong>ตั้<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบต<strong>า</strong>มมติที่<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท ค<strong>ร</strong>ั้<strong>ง</strong>ที่ 9/2551 เมื่อวั<strong>น</strong>ที่ 30 มิถุ<strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong> 25513. <strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong>ฤ<strong>น</strong><strong>า</strong><strong>ร</strong>ท พ<strong>ร</strong><strong>ะ</strong><strong>ป</strong>ัญญ<strong>า</strong> ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ได้<strong>ร</strong>ับแต่<strong>ง</strong>ตั้<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบต<strong>า</strong>มมติที่<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท ค<strong>ร</strong>ั้<strong>ง</strong>ที่ 9/2551 เมื่อวั<strong>น</strong>ที่ 30 มิถุ<strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong> 25514. <strong>น</strong><strong>า</strong><strong>ย</strong>สหัส ต<strong>ร</strong>ีทิพ<strong>ย</strong>บุต<strong>ร</strong> ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ค<strong>ร</strong>บว<strong>า</strong><strong>ร</strong><strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>็<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท วั<strong>น</strong>ที่ 24 เมษ<strong>า</strong><strong>ย</strong><strong>น</strong> 25515. <strong>น</strong><strong>า</strong><strong>ง</strong>วิล<strong>า</strong>สิ<strong>น</strong>ี อดุล<strong>ย</strong><strong>า</strong><strong>น</strong><strong>น</strong>ท์ ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ล<strong>า</strong>ออก<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>็<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท วั<strong>น</strong>ที่ 20 พฤษภ<strong>า</strong>คม 25516. <strong>น</strong><strong>า</strong><strong>ย</strong>พ<strong>ง</strong>ษ์ชั<strong>ย</strong> อมต<strong>า</strong><strong>น</strong><strong>น</strong>ท์ ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ค<strong>ร</strong>บว<strong>า</strong><strong>ร</strong><strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>็<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบ วั<strong>น</strong>ที่ 30 มิถุ<strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong> 25517. ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong> เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>โด<strong>ย</strong>มีที่<strong>ป</strong><strong>ร</strong>ึกษ<strong>า</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบ 2 ท่<strong>า</strong><strong>น</strong> คือ1. <strong>น</strong><strong>า</strong><strong>ง</strong>วิมล <strong>ร</strong>อดเพ็ช<strong>ร</strong> ที่<strong>ป</strong><strong>ร</strong>ึกษ<strong>า</strong>2. <strong>น</strong><strong>า</strong><strong>ง</strong>เ<strong>ร</strong>วดี ตั้<strong>ง</strong>ว<strong>ง</strong>ษ์เ<strong>จ</strong><strong>ร</strong>ิญ ที่<strong>ป</strong><strong>ร</strong>ึกษ<strong>า</strong>82 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

Shareholders’ Meetings with integrity, ethics, and morale, and prudence for the best benefits of the Company and itsshareholders. The Board of Directors shall elect one director as Chairman of the Board. In case that the Board considers that it isappropriate to elect one director or several directors as Vice Chairman, a director shall be nominated as the President on thenomination procedure stipulated by relevant laws and regulations.Connected Transactions or Acquisition/Disposal of the Company’s AssetsIn case that the Company or its subsidiary enters into any connected transaction or a transaction in relation to theacquisition or disposal of assets possessed by the Company or its subsidiary as per the definition specified by theAnnouncement of the Stock Exchange of Thailand applicable with connected transactions or the acquisition or disposal ofassets of a listed company as the case may be, the Company shall comply with rules and procedures set forth in suchannouncement.1. The Audit Committee 1. Mr. Anusorn Tamajai Chairman expertise in accounting and financeAppointed as the Chairman of the Audit Committee in accordance with the Meeting of the Board of Directors, No. 9/<strong>2008</strong> held on 30 June <strong>2008</strong>. 2. Mr. Wittayatorn Tokeaw MemberAppointed as Member of the Audit Committee in accordance with the Meeting of the Board of Directors, No. 9/<strong>2008</strong> held on 30 June <strong>2008</strong>.3. Mr. Narunart Prapanya MemberAppointed as Member of the Audit Committee in accordance with the Meeting of the Board of Directors, No. 9/<strong>2008</strong> held on 30 June <strong>2008</strong>.4. Mr. Sahas Treetipbut MemberRetiring according to the expiration of term on 24 April <strong>2008</strong>5. Mrs. Wilasinee Adulyanon MemberResigned from a director of <strong>MCOT</strong> Plc. on 20 May <strong>2008</strong>6. Mr. Pongchai Amatanon MemberRetiring according to the expiration of term on 30 June <strong>2008</strong>7. Vice President, Office of Internal Audit Secretary The following persons have held office as advisors to the Audit Committee 1. Mrs. Vimon Rodpetch Advisor 2. Mrs. Rawadee Tangwongcharoen Advisor A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d83

อ<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>จ</strong>ห<strong>น</strong>้<strong>า</strong>ที่(1) สอบท<strong>า</strong><strong>น</strong>ให้บ<strong>ร</strong>ิษัทมี<strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ถูกต้อ<strong>ง</strong>แล<strong>ะ</strong>เพี<strong>ย</strong><strong>ง</strong>พอ(2) สอบท<strong>า</strong><strong>น</strong>ให้บ<strong>ร</strong>ิษัทมี<strong>ร</strong><strong>ะ</strong>บบก<strong>า</strong><strong>ร</strong>ควบคุมภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong> (Internal Control) แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong> (Internal Audit) ที่เหม<strong>า</strong><strong>ะ</strong>สมแล<strong>ะ</strong>มี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>สิทธิภ<strong>า</strong>พ(3) สอบท<strong>า</strong><strong>น</strong>ให้บ<strong>ร</strong>ิษัท<strong>ป</strong>ฏิบัติห<strong>น</strong>้<strong>า</strong>ที่ต<strong>า</strong>มกฎหม<strong>า</strong><strong>ย</strong>ว่<strong>า</strong>ด้ว<strong>ย</strong>หลักท<strong>ร</strong>ัพ<strong>ย</strong>์แล<strong>ะ</strong>ตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์ ข้อก<strong>ำ</strong>ห<strong>น</strong>ดขอ<strong>ง</strong>ตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์ห<strong>ร</strong>ือกฎหม<strong>า</strong><strong>ย</strong>ที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong>กับธุ<strong>ร</strong>กิ<strong>จ</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท (4) พิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong>คัดเลือก เส<strong>น</strong>อแต่<strong>ง</strong>ตั้<strong>ง</strong> แล<strong>ะ</strong>เส<strong>น</strong>อค่<strong>า</strong>ตอบแท<strong>น</strong>ผู้สอบบัญชีขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท (5) พิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong>ให้คว<strong>า</strong>มเห็<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบก<strong>า</strong><strong>ร</strong>พิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong>แต่<strong>ง</strong>ตั้<strong>ง</strong> โ<strong>ย</strong>ก<strong>ย</strong>้<strong>า</strong><strong>ย</strong> แล<strong>ะ</strong>พิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong>คว<strong>า</strong>มดีคว<strong>า</strong>มชอบขอ<strong>ง</strong>ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>ใ<strong>น</strong>ห<strong>น</strong>่ว<strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>(6) พิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ิดเผ<strong>ย</strong>ข้อมูลขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทใ<strong>น</strong>ก<strong>ร</strong>ณีที่เกิด<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ที่เกี่<strong>ย</strong>วโ<strong>ย</strong><strong>ง</strong>กั<strong>น</strong> ห<strong>ร</strong>ือ<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ที่อ<strong>า</strong><strong>จ</strong>มีคว<strong>า</strong>มขัดแ<strong>ย</strong>้<strong>ง</strong>ท<strong>า</strong><strong>ง</strong>ผล<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์ให้มีคว<strong>า</strong>มถูกต้อ<strong>ง</strong>แล<strong>ะ</strong>ค<strong>ร</strong>บถ้ว<strong>น</strong>(7) <strong>จ</strong>ัดท<strong>ำ</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>กับดูแลกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ขอ<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบโด<strong>ย</strong>เ<strong>ป</strong>ิดเผ<strong>ย</strong>ไว้ใ<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong><strong>ป</strong>ีขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท ซึ่<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ดั<strong>ง</strong>กล่<strong>า</strong>วต้อ<strong>ง</strong>ล<strong>ง</strong><strong>น</strong><strong>า</strong>มโด<strong>ย</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบ(8) <strong>ป</strong>ฏิบัติก<strong>า</strong><strong>ร</strong>อื่<strong>น</strong>ใดต<strong>า</strong>มที่คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทมอบหม<strong>า</strong><strong>ย</strong>ด้ว<strong>ย</strong>คว<strong>า</strong>มเห็<strong>น</strong>ชอบ<strong>จ</strong><strong>า</strong>กคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบ(9) <strong>ป</strong>ฏิบัติห<strong>น</strong>้<strong>า</strong>ที่อื่<strong>น</strong>ใดต<strong>า</strong>มที่ก<strong>ำ</strong>ห<strong>น</strong>ดไว้ใ<strong>น</strong>ข้อบั<strong>ง</strong>คับบ<strong>ร</strong>ิษัท2. คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดค่<strong>า</strong>ตอบแท<strong>น</strong> 1. <strong>น</strong><strong>า</strong><strong>ย</strong>ธ<strong>ง</strong>ทอ<strong>ง</strong> <strong>จ</strong>ั<strong>น</strong>ท<strong>ร</strong><strong>า</strong><strong>ง</strong>ศุ <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>2. <strong>น</strong><strong>า</strong><strong>ย</strong>วิท<strong>ย</strong><strong>า</strong>ธ<strong>ร</strong> ท่อแก้ว ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>3. <strong>น</strong><strong>า</strong><strong>ง</strong>ด<strong>น</strong>ุช<strong>า</strong> <strong>ย</strong>ิ<strong>น</strong>ดีพิธ ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>4. <strong>น</strong><strong>า</strong><strong>ย</strong>อ<strong>น</strong>ุส<strong>ร</strong>ณ์ ธ<strong>ร</strong><strong>ร</strong>มใ<strong>จ</strong> ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>5. <strong>น</strong><strong>า</strong><strong>ย</strong><strong>ป</strong><strong>ร</strong><strong>า</strong>โมท<strong>ย</strong>์ โชคศิ<strong>ร</strong>ิกุลชั<strong>ย</strong> ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>6. <strong>น</strong><strong>า</strong><strong>ย</strong>สุทธิพ<strong>ร</strong> <strong>ป</strong>ทุมเทว<strong>า</strong>ภิบ<strong>า</strong>ล ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ค<strong>ร</strong>บว<strong>า</strong><strong>ร</strong><strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>็<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท วั<strong>น</strong>ที่ 24 เมษ<strong>า</strong><strong>ย</strong><strong>น</strong> 25517. <strong>น</strong><strong>า</strong><strong>ง</strong>วิล<strong>า</strong>สิ<strong>น</strong>ี อดุล<strong>ย</strong><strong>า</strong><strong>น</strong><strong>น</strong>ท์ ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ล<strong>า</strong>ออก<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>็<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท วั<strong>น</strong>ที่ 20 พฤษภ<strong>า</strong>คม 25518. <strong>น</strong><strong>า</strong><strong>ง</strong>อ<strong>ร</strong>ัญ<strong>ร</strong>ัต<strong>น</strong>์ อ<strong>ย</strong>ู่ค<strong>ง</strong> เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>หม<strong>า</strong><strong>ย</strong>เหตุ: ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ล<strong>ำ</strong>ดับที่ 1-5 ได้<strong>ร</strong>ับแต่<strong>ง</strong>ตั้<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดค่<strong>า</strong>ตอบแท<strong>น</strong> ต<strong>า</strong>มค<strong>ำ</strong>สั่<strong>ง</strong> บม<strong>จ</strong>.อสมท ที่ 82/2551เมื่อวั<strong>น</strong>ที่ 30 มิถุ<strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong> 2551อ<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>จ</strong>ห<strong>น</strong>้<strong>า</strong>ที่(1) พิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong>แ<strong>น</strong>วท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดค่<strong>า</strong>ตอบแท<strong>น</strong>ให้แก่ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท แล<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ โด<strong>ย</strong>ให้มีก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดหลักเกณฑ์ห<strong>ร</strong>ือวิธีก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดค่<strong>า</strong>ตอบแท<strong>น</strong>ให้แก่ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท แล<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ที่เ<strong>ป</strong>็<strong>น</strong>ธ<strong>ร</strong><strong>ร</strong>มแล<strong>ะ</strong>สมเหตุสมผล(2) <strong>ง</strong><strong>า</strong><strong>น</strong>อื่<strong>น</strong>ที่คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท มอบหม<strong>า</strong><strong>ย</strong>84 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

Scope of Authority and Duties(1) To review that the Company’s financial statements are correct and sufficient.(2) To review that the Company’s internal control system, internal audit system and risk management aresufficient and effective.(3) To review that the Company’s operation conforms to the securities and exchange’s rules and regulations orany other laws relating to Company’s business. (4) To review, select, propose for approval, and propose the remuneration of the Company’s Auditor. (5) To provide opinions for the appointment, transfer, and promotion of executives of the Office of Internal Audit. (6) To review the accuracy and sufficiency of information disclosure relating to connected transactions ortransactions with potential conflict of interest. (7) To prepare the corporate governance <strong>report</strong> of the Audit Committee to be disclosed in the Company’s <strong>annual</strong><strong>report</strong>; such corporate governance <strong>report</strong> must be signed by the Chairman of the Audit Committee. (8) To perform any other duties as assigned by the Board of Directors with approval from the Audit Committee. (9) To perform any other duties as stipulated in the Company’s Articles of Association.2. The Remuneration Committee 1. Mr. Tongthong Chandransu Chairman2. Mr. Wittayatorn Tokeaw Member3. Mrs. Danucha Yindeepit Member4. Mr. Anusorn Tamajai Member5. Mr. Pramote Chokesirikulchai Member 6. Mr. Sudhiporn Patumtaewapibal MemberRetiring according to the expiration of term on 24 April <strong>2008</strong>7. Mrs. Wilasinee Adulyanon MemberResigned from a director of <strong>MCOT</strong> Plc. on 20 May <strong>2008</strong>8. Mrs. Aranrat Youkong SecretaryRemark: No. 1-5 has appointed as member of the Remuneration Committee by the Company’s order No. 82/2551on 30 June <strong>2008</strong>Scope of Authority and Duties(1) To set up remuneration rules and procedures under fair and reasonable remunerations for the Board ofDirectors or the President.(2) To perform other tasks specifically assigned by the Board of Directors of <strong>MCOT</strong> Plc.A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d85

3. คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ส<strong>ร</strong><strong>ร</strong>ห<strong>า</strong>1. <strong>น</strong><strong>า</strong><strong>ย</strong><strong>จ</strong>ุล<strong>ย</strong>ุทธ หิ<strong>ร</strong>ัณ<strong>ย</strong><strong>ะ</strong>วสิต <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ค<strong>ร</strong>บว<strong>า</strong><strong>ร</strong><strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>็<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท วั<strong>น</strong>ที่ 24 เมษ<strong>า</strong><strong>ย</strong><strong>น</strong> 25512. <strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong>ัที เ<strong>ป</strong><strong>ร</strong>ม<strong>ร</strong>ัศมี <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>3. <strong>น</strong><strong>า</strong><strong>ย</strong>วิท<strong>ย</strong><strong>า</strong>ธ<strong>ร</strong> ท่อแก้ว ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>4. <strong>น</strong><strong>า</strong><strong>ง</strong>ด<strong>น</strong>ุช<strong>า</strong> <strong>ย</strong>ิ<strong>น</strong>ดีพิธ ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>5. <strong>น</strong><strong>า</strong><strong>ย</strong>อ<strong>น</strong>ุส<strong>ร</strong>ณ์ ธ<strong>ร</strong><strong>ร</strong>มใ<strong>จ</strong> ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>6. <strong>น</strong><strong>า</strong><strong>ย</strong>พ<strong>ง</strong>ษ์ชั<strong>ย</strong> อมต<strong>า</strong><strong>น</strong><strong>น</strong>ท์ ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>7. <strong>น</strong><strong>า</strong><strong>ย</strong>พ<strong>ง</strong>ษ์ศักดิ์ พ<strong>ย</strong>ัฆวิเชี<strong>ย</strong><strong>ร</strong> ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ล<strong>า</strong>ออก<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>็<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท วั<strong>น</strong>ที่ 8 กุมภ<strong>า</strong>พั<strong>น</strong>ธ์ 25518. <strong>น</strong><strong>า</strong><strong>ย</strong>สหัส ต<strong>ร</strong>ีทิพ<strong>ย</strong>บุต<strong>ร</strong> ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ค<strong>ร</strong>บว<strong>า</strong><strong>ร</strong><strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>็<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท วั<strong>น</strong>ที่ 24 เมษ<strong>า</strong><strong>ย</strong><strong>น</strong> 25519. <strong>น</strong><strong>า</strong><strong>ง</strong>วิล<strong>า</strong>สิ<strong>น</strong>ี อดุล<strong>ย</strong><strong>า</strong><strong>น</strong><strong>น</strong>ท์ ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ล<strong>า</strong>ออก<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>็<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท วั<strong>น</strong>ที่ 20 พฤษภ<strong>า</strong>คม 255110. <strong>น</strong><strong>า</strong><strong>ง</strong>อ<strong>ร</strong>ัญ<strong>ร</strong>ัต<strong>น</strong>์ อ<strong>ย</strong>ู่ค<strong>ง</strong> เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>หม<strong>า</strong><strong>ย</strong>เหตุ: ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ล<strong>ำ</strong>ดับที่ 2-6 ได้<strong>ร</strong>ับแต่<strong>ง</strong>ตั้<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ส<strong>ร</strong><strong>ร</strong>ห<strong>า</strong> ต<strong>า</strong>มค<strong>ำ</strong>สั่<strong>ง</strong> บม<strong>จ</strong>.อสมท ที่ 83/2551 เมื่อวั<strong>น</strong>ที่30 มิถุ<strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong> 2551อ<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>จ</strong>ห<strong>น</strong>้<strong>า</strong>ที่(1) ก<strong>ำ</strong>ห<strong>น</strong>ดวิธีก<strong>า</strong><strong>ร</strong>ส<strong>ร</strong><strong>ร</strong>ห<strong>า</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทห<strong>ร</strong>ือก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>มีหลักเกณฑ์แล<strong>ะ</strong>โ<strong>ป</strong><strong>ร</strong>่<strong>ง</strong>ใส (2) ท<strong>ำ</strong>ห<strong>น</strong>้<strong>า</strong>ที่คัดเลือกบุคคลที่สมคว<strong>ร</strong>ได้<strong>ร</strong>ับก<strong>า</strong><strong>ร</strong>เส<strong>น</strong>อชื่อเ<strong>ป</strong>็<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ใหม่ ห<strong>ร</strong>ือส<strong>ร</strong><strong>ร</strong>ห<strong>า</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ เพื่อเส<strong>น</strong>อต่อคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทห<strong>ร</strong>ือที่<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมผู้ถือหุ้<strong>น</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทแล้วแต่ก<strong>ร</strong>ณี เพื่อพิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong>อ<strong>น</strong>ุมัติแต่<strong>ง</strong>ตั้<strong>ง</strong>บุคคลดั<strong>ง</strong>กล่<strong>า</strong>ว (3) <strong>ง</strong><strong>า</strong><strong>น</strong>อื่<strong>น</strong>ที่คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท มอบหม<strong>า</strong><strong>ย</strong>4. คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong> 1. <strong>น</strong><strong>า</strong><strong>ง</strong>ด<strong>น</strong>ุช<strong>า</strong> <strong>ย</strong>ิ<strong>น</strong>ดีพิธ <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>2. <strong>น</strong><strong>า</strong><strong>ย</strong><strong>ป</strong><strong>ร</strong><strong>า</strong>โมท<strong>ย</strong>์ โชคศิ<strong>ร</strong>ิกุลชั<strong>ย</strong> ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>3. ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>4. <strong>ร</strong>อ<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ (ทั้<strong>ง</strong> 3 ท่<strong>า</strong><strong>น</strong>) ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>5. ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ส<strong>ำ</strong><strong>น</strong>ักโท<strong>ร</strong>ทัศ<strong>น</strong>์ ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>6. ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ส<strong>ำ</strong><strong>น</strong>ักวิท<strong>ย</strong>ุแล<strong>ะ</strong>กิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>มพิเศษ ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>7. ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ส<strong>ำ</strong><strong>น</strong>ักก<strong>า</strong><strong>ร</strong>ตล<strong>า</strong>ด ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>8. ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ส<strong>ำ</strong><strong>น</strong>ักข่<strong>า</strong>วไท<strong>ย</strong> ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>9. ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ส<strong>ำ</strong><strong>น</strong>ักบัญชีแล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong> ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>10. ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ส<strong>ำ</strong><strong>น</strong>ักวิศวก<strong>ร</strong><strong>ร</strong>มแล<strong>ะ</strong>เทคโ<strong>น</strong>โล<strong>ย</strong>ี ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>11. ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ส<strong>ำ</strong><strong>น</strong>ักท<strong>ร</strong>ัพ<strong>ย</strong><strong>า</strong>ก<strong>ร</strong>ม<strong>น</strong>ุษ<strong>ย</strong>์ ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>12. ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>กฎหม<strong>า</strong><strong>ย</strong> ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>86 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

3. The Nomination Committee 1. Mr. Chulayuth Hirunyavasit ChairmanRetiring according to the expiration of term on 24 April <strong>2008</strong>2. Mr. Nattee Premrasamee Chairman3. Mr. Wittayatorn Tokeaw Member4. Mrs. Danucha Yindeepit Member5. Mr. Anusorn Tamajai Member6. Mr. Pongchai Amatanon Member 7. Mr. Pongsak Payakvichien MemberResigned from the director of <strong>MCOT</strong> Plc. on 8 February <strong>2008</strong> 8. Mr. Sahas Treetipbut MemberRetiring according to the expiration of term on 24 April <strong>2008</strong>9. Mrs. Wilasinee Adulyanon MemberResigned from a Director of <strong>MCOT</strong> Plc. on 20 May <strong>2008</strong>10. Mrs. Aranrat Youkong SecretaryRemark: No. 2-6 has appointed as member of the Nomination Committee by the Company’s order No. 83/2551on 30 June <strong>2008</strong>Scope of Authority and Duties(1) To set up transparent and standard rules and procedure of selecting persons to be nominated the new Boardof Directors or the President.(2) To select persons with appropriate qualifications to be nominated new directors of the Board or the Presidentto be further proposed to the Shareholders’ Meeting of the Company for approval.(3) To perform other tasks specifically assigned by the Board of Directors of <strong>MCOT</strong> Plc. 4. The Risk Management Committee 1. Mrs. Danucha Yindeepit Chairman2. Mr. Pramote Chokesirikulchai Member3. The President Member4. 3 Executive Vice Presidents Member5. Vice President, Office of Television Member 6. Vice President, Office of Radio and Special Activities Member7. Vice President, Office of Marketing Member8. Vice President, The Thai News Agency Member9. Vice President, Office of Accounting and Finance Member10. Vice President, Office of Engineering and Technology Member11. Vice President, Office of Human Resources MemberA n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d87

13. ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong><strong>ย</strong>ุทธศ<strong>า</strong>สต<strong>ร</strong>์แล<strong>ะ</strong> ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>14. ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ฝ่<strong>า</strong><strong>ย</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong> ผู้ช่ว<strong>ย</strong>เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>อ<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>จ</strong>ห<strong>น</strong>้<strong>า</strong>ที่(1) พิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong><strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>ด้<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong> ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong> แผ<strong>น</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong> แล<strong>ะ</strong>คู่มือก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong> เพื่อ<strong>น</strong><strong>ำ</strong>เส<strong>น</strong>อต่อคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท เพื่อขอคว<strong>า</strong>มเห็<strong>น</strong>ชอบก่อ<strong>น</strong><strong>น</strong><strong>ำ</strong>ไ<strong>ป</strong>สู่ก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฏิบัติ(2) ส<strong>น</strong>ับส<strong>น</strong>ุ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ขอ<strong>ง</strong>ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>ะ</strong>ดับสู<strong>ง</strong> โด<strong>ย</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดโค<strong>ร</strong><strong>ง</strong>ส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>ขอ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ให้ค<strong>ร</strong>อบคลุมทั้<strong>ง</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong> พ<strong>ร</strong>้อมทั้<strong>ง</strong><strong>น</strong><strong>ำ</strong>กล<strong>ย</strong>ุทธ์ด้<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ไ<strong>ป</strong>สู่ก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฏิบัติ โด<strong>ย</strong>ใช้วิธีก<strong>า</strong><strong>ร</strong>ส<strong>ร</strong>้<strong>า</strong><strong>ง</strong><strong>ร</strong><strong>ะ</strong>เบี<strong>ย</strong>บ<strong>ป</strong>ฏิบัติแล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>ล<strong>ง</strong>ทุ<strong>น</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong>บบที่เหม<strong>า</strong><strong>ะ</strong>สม(3) <strong>น</strong><strong>ำ</strong>เส<strong>น</strong>อ<strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ที่เกี่<strong>ย</strong>วกับคว<strong>า</strong>มเพี<strong>ย</strong><strong>ง</strong>พอขอ<strong>ง</strong><strong>ร</strong><strong>ะ</strong>บบ แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>ควบคุมคว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ต่อคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท(4) ท<strong>ำ</strong>ห<strong>น</strong>้<strong>า</strong>ที่เ<strong>ป</strong>็<strong>น</strong>ศู<strong>น</strong><strong>ย</strong>์<strong>ร</strong>วมใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>กับดูแลคว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ที่มี<strong>น</strong>ั<strong>ย</strong>ส<strong>ำ</strong>คัญต่<strong>า</strong><strong>ง</strong> ๆ ที่ผู้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ส<strong>า</strong><strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>(5) ทบทว<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong> ก<strong>ำ</strong>กับดูแล<strong>ป</strong><strong>ร</strong><strong>ะ</strong>สิทธิผลก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong> เพื่อ<strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong>กับคว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ที่ไม่ส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถ<strong>ย</strong>อม<strong>ร</strong>ับได้(6) สื่อส<strong>า</strong><strong>ร</strong>กับคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบเกี่<strong>ย</strong>วกับคว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ที่ส<strong>ำ</strong>คัญ5. คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>สัมพั<strong>น</strong>ธ์ 1. <strong>น</strong><strong>า</strong><strong>ย</strong>สมบู<strong>ร</strong>ณ์ ม่ว<strong>ง</strong>กล่<strong>ำ</strong> <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>2. ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> (ฝ่<strong>า</strong><strong>ย</strong><strong>น</strong><strong>า</strong><strong>ย</strong><strong>จ</strong>้<strong>า</strong><strong>ง</strong>)3. <strong>น</strong><strong>า</strong><strong>ย</strong>สิทธิศักดิ์ เอกพ<strong>จ</strong><strong>น</strong>์ ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> (ฝ่<strong>า</strong><strong>ย</strong><strong>น</strong><strong>า</strong><strong>ย</strong><strong>จ</strong>้<strong>า</strong><strong>ง</strong>)4. <strong>น</strong><strong>า</strong><strong>ย</strong>ศุทธิชั<strong>ย</strong> บุ<strong>น</strong><strong>น</strong><strong>า</strong>ค ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> (ฝ่<strong>า</strong><strong>ย</strong><strong>น</strong><strong>า</strong><strong>ย</strong><strong>จ</strong>้<strong>า</strong><strong>ง</strong>)5. <strong>น</strong><strong>า</strong><strong>ง</strong>วี<strong>ร</strong>ว<strong>ร</strong><strong>ร</strong>ณ ว<strong>ร</strong><strong>ร</strong>ุตม์ ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> (ฝ่<strong>า</strong><strong>ย</strong><strong>น</strong><strong>า</strong><strong>ย</strong><strong>จ</strong>้<strong>า</strong><strong>ง</strong>)6. <strong>น</strong><strong>า</strong><strong>ย</strong>ว<strong>ง</strong>ศ์วิท<strong>ย</strong>์ วิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>ร</strong><strong>ง</strong>ค์ ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> (ฝ่<strong>า</strong><strong>ย</strong><strong>น</strong><strong>า</strong><strong>ย</strong><strong>จ</strong>้<strong>า</strong><strong>ง</strong>)7. <strong>น</strong><strong>า</strong><strong>ง</strong>ดว<strong>ง</strong>ใ<strong>จ</strong> มห<strong>า</strong><strong>ร</strong>ักขก<strong>ะ</strong> ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> (ฝ่<strong>า</strong><strong>ย</strong><strong>น</strong><strong>า</strong><strong>ย</strong><strong>จ</strong>้<strong>า</strong><strong>ง</strong>)8. <strong>น</strong><strong>า</strong><strong>ย</strong>สุ<strong>ร</strong><strong>ะ</strong> เก<strong>น</strong>ท<strong>ะ</strong><strong>น</strong><strong>ะ</strong>ศิล ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> (ฝ่<strong>า</strong><strong>ย</strong><strong>น</strong><strong>า</strong><strong>ย</strong><strong>จ</strong>้<strong>า</strong><strong>ง</strong>)9. <strong>น</strong><strong>า</strong><strong>ย</strong>พลชั<strong>ย</strong> วิ<strong>น</strong>ิ<strong>จ</strong>ฉั<strong>ย</strong>กุล ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> (ฝ่<strong>า</strong><strong>ย</strong><strong>น</strong><strong>า</strong><strong>ย</strong><strong>จ</strong>้<strong>า</strong><strong>ง</strong>)10. <strong>น</strong><strong>า</strong><strong>ง</strong>อ<strong>ร</strong>ว<strong>ร</strong><strong>ร</strong>ณ ชูดี ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> (ฝ่<strong>า</strong><strong>ย</strong>ลูก<strong>จ</strong>้<strong>า</strong><strong>ง</strong>)11. <strong>น</strong><strong>า</strong><strong>ย</strong>เ<strong>จ</strong>ษฎ์ณ<strong>ร</strong><strong>ง</strong>ค์ ชมพั<strong>น</strong>ธุ์ ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> (ฝ่<strong>า</strong><strong>ย</strong>ลูก<strong>จ</strong>้<strong>า</strong><strong>ง</strong>)12. <strong>น</strong><strong>า</strong><strong>ย</strong>ธวัช เสือโต ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> (ฝ่<strong>า</strong><strong>ย</strong>ลูก<strong>จ</strong>้<strong>า</strong><strong>ง</strong>)13. <strong>น</strong><strong>า</strong><strong>ย</strong>ณัฐพ<strong>ง</strong>ศ์ ภัท<strong>ร</strong>พ<strong>ง</strong>ศ์ ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> (ฝ่<strong>า</strong><strong>ย</strong>ลูก<strong>จ</strong>้<strong>า</strong><strong>ง</strong>)14. <strong>น</strong><strong>า</strong><strong>ย</strong>ลิ้ม ศ<strong>ร</strong><strong>น</strong>ุวัต<strong>ร</strong> ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> (ฝ่<strong>า</strong><strong>ย</strong>ลูก<strong>จ</strong>้<strong>า</strong><strong>ง</strong>)15. <strong>น</strong><strong>า</strong><strong>ย</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เ<strong>จ</strong>ิด <strong>น</strong>ุ่<strong>น</strong><strong>จ</strong>ุ้<strong>ย</strong> ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> (ฝ่<strong>า</strong><strong>ย</strong>ลูก<strong>จ</strong>้<strong>า</strong><strong>ง</strong>)16. <strong>น</strong><strong>า</strong><strong>ง</strong>สุ<strong>จ</strong>ิต<strong>ร</strong><strong>า</strong> ศ<strong>ร</strong>ี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เส<strong>ร</strong>ิฐ ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> (ฝ่<strong>า</strong><strong>ย</strong>ลูก<strong>จ</strong>้<strong>า</strong><strong>ง</strong>)17. <strong>น</strong><strong>า</strong><strong>ย</strong>สุวิท<strong>ย</strong>์ มิ่<strong>ง</strong>มล ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> (ฝ่<strong>า</strong><strong>ย</strong>ลูก<strong>จ</strong>้<strong>า</strong><strong>ง</strong>)18. <strong>น</strong><strong>า</strong><strong>ง</strong>ส<strong>า</strong>วฐิติ<strong>ร</strong>ัต<strong>น</strong>์ พู<strong>น</strong>ศิ<strong>ร</strong>ิชั<strong>ย</strong>กิ<strong>จ</strong> ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> (ฝ่<strong>า</strong><strong>ย</strong>ลูก<strong>จ</strong>้<strong>า</strong><strong>ง</strong>)19. ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ฝ่<strong>า</strong><strong>ย</strong>สิทธิ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์แล<strong>ะ</strong>พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>สัมพั<strong>น</strong>ธ์ ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong> (ฝ่<strong>า</strong><strong>ย</strong><strong>น</strong><strong>า</strong><strong>ย</strong><strong>จ</strong>้<strong>า</strong><strong>ง</strong>)20. ผู้ช่ว<strong>ย</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ฝ่<strong>า</strong><strong>ย</strong>สิทธิ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์แล<strong>ะ</strong>พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>สัมพั<strong>น</strong>ธ์ ผู้ช่ว<strong>ย</strong>เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>88 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

12. Vice President, Legal Affair Department Member13. Vice President, Office of Corporate Strategy and Risk Management Member and Secretary14. Department Director, Risk Management Department Assistant SecretaryScope of Authority and Duties(1) To consider the policies of risk management, risk assessment, risk management plan, and risk managementmanual of the Company to be proposed for the Board of Directors’ approval before being complied. (2) To support the management of top executives by setting up the risk management structure to cover the wholeorganization; implementing the risk strategy by establishing proper practice and investment in the system. (3) To propose <strong>report</strong>s in respect of the adequacy of system and risk controls to the Board of Directors of <strong>MCOT</strong> Plc. (4) To centralize the monitoring of critical risks as <strong>report</strong>ed by the risk management coordinator. (5) To review risk management <strong>report</strong>s and to supervise the effectiveness of management operation to manageunacceptable risks. (6) To communicate with the Audit Committee for critical risks. 5. The Labor Relation Committee 1. Mr. Somboon Muangklam Chairman2. The President Member (Employer)3. Mr. Sittisak Ekabhot Member (Employer)4. Mr. Suthichai Bunnag Member (Employer)5. Mrs. Veerawan Vararuth Member (Employer)6. Mr. Vongvith Vicharnarong Member (Employer)7. Mrs. Duangchai Maharakkhaka Member (Employer)8. Mr. Sura Gaintanasilp Member (Employer)9. Mr. Polchai Vinijchaikul Member (Employer)10 Mrs. Orawan Choodee Member (Employee)11. Mr. Chednarong Chompan Member (Employee)12. Mr. Tawat Suato Member (Employee)13. Mr. Nattapong Patrapong Member (Employee)14. Mr. Lim Sornnuwat Member (Employee)15. Mr. Pracherd Noonchui Member (Employee)16. Mrs. Suchitra Sriprasert Member (Employee)17. Mr. Suvit Mingmol Member (Employee)18. Miss Thitirat Poonsirichaikij Member (Employee)19. Department Director, Benefits and Employee Relations Department Member and Secretary (Employer)20. Assistant Department Director, Benefits and Employee Relations Assistant SecretaryDepartmentA n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d89

อ<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>จ</strong>ห<strong>น</strong>้<strong>า</strong>ที่ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมต<strong>า</strong>มอ<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>จ</strong>ห<strong>น</strong>้<strong>า</strong>ที่ที่ก<strong>ำ</strong>ห<strong>น</strong>ดไว้ใ<strong>น</strong>ม<strong>า</strong>ต<strong>ร</strong><strong>า</strong> 22 แล<strong>ะ</strong> 23 แห่<strong>ง</strong>พ<strong>ร</strong><strong>ะ</strong><strong>ร</strong><strong>า</strong>ชบัญญัติแ<strong>ร</strong><strong>ง</strong><strong>ง</strong><strong>า</strong><strong>น</strong><strong>ร</strong>ัฐวิส<strong>า</strong>หกิ<strong>จ</strong>สัมพั<strong>น</strong>ธ์พ.ศ. 2543 6. คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>ผลก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฏิบัติ<strong>ง</strong><strong>า</strong><strong>น</strong>ขอ<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ 1. <strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong>ที เ<strong>ป</strong><strong>ร</strong>ม<strong>ร</strong>ัศมี <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>2. <strong>น</strong><strong>า</strong><strong>ย</strong>ธ<strong>ง</strong>ทอ<strong>ง</strong> <strong>จ</strong>ั<strong>น</strong>ท<strong>ร</strong><strong>า</strong><strong>ง</strong>ศุ ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>3. <strong>น</strong><strong>า</strong><strong>ย</strong>วิท<strong>ย</strong><strong>า</strong>ธ<strong>ร</strong> ท่อแก้ว ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>4. <strong>น</strong><strong>า</strong><strong>ง</strong>ด<strong>น</strong>ุช<strong>า</strong> <strong>ย</strong>ิ<strong>น</strong>ดีพิธ ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>5. <strong>น</strong><strong>า</strong><strong>ย</strong>สมบู<strong>ร</strong>ณ์ ม่ว<strong>ง</strong>กล่<strong>ำ</strong> ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>6. <strong>น</strong><strong>า</strong><strong>ย</strong>พ<strong>ง</strong>ษ์ชั<strong>ย</strong> อมต<strong>า</strong><strong>น</strong><strong>น</strong>ท์ ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>7. <strong>น</strong><strong>า</strong><strong>ง</strong>อ<strong>ร</strong>ัญ<strong>ร</strong>ัต<strong>น</strong>์ อ<strong>ย</strong>ู่ค<strong>ง</strong> เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>อ<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>จ</strong>ห<strong>น</strong>้<strong>า</strong>ที่<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>ผลก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฏิบัติ<strong>ง</strong><strong>า</strong><strong>น</strong>ขอ<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ บม<strong>จ</strong>.อสมท ให้เ<strong>ป</strong>็<strong>น</strong>ไ<strong>ป</strong>ต<strong>า</strong>มหลักเกณฑ์แล<strong>ะ</strong>เ<strong>ง</strong>ื่อ<strong>น</strong>ไขที่ก<strong>ำ</strong>ห<strong>น</strong>ดใ<strong>น</strong>สัญญ<strong>า</strong><strong>จ</strong>้<strong>า</strong><strong>ง</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>ใ<strong>น</strong>ต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ บม<strong>จ</strong>.อสมท ให้ค<strong>ร</strong>บถ้ว<strong>น</strong> ภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong>เวล<strong>า</strong>ที่ก<strong>ำ</strong>ห<strong>น</strong>ด7. คณ<strong>ะ</strong>อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ด้<strong>า</strong><strong>น</strong>กฎหม<strong>า</strong><strong>ย</strong>1. <strong>น</strong><strong>า</strong><strong>ย</strong>ธ<strong>ง</strong>ทอ<strong>ง</strong> <strong>จ</strong>ั<strong>น</strong>ท<strong>ร</strong><strong>า</strong><strong>ง</strong>ศุ <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>2. <strong>น</strong><strong>า</strong><strong>ย</strong>สมบู<strong>ร</strong>ณ์ ม่ว<strong>ง</strong>กล่<strong>ำ</strong> อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>3. <strong>น</strong><strong>า</strong><strong>ย</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ส<strong>า</strong><strong>น</strong> หวั<strong>ง</strong><strong>ร</strong>ัต<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>า</strong>ณี อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>4. <strong>น</strong><strong>า</strong><strong>ง</strong>ส<strong>า</strong>ว<strong>ร</strong>ื่<strong>น</strong>วดี สุว<strong>ร</strong><strong>ร</strong>ณม<strong>ง</strong>คล อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>5. พ.ต.ท. <strong>น</strong><strong>ร</strong>ิ<strong>น</strong>ท<strong>ร</strong>์ ค<strong>ำ</strong>แก่<strong>น</strong> อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>6. ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ (<strong>น</strong><strong>า</strong><strong>ย</strong>ธ<strong>น</strong><strong>ะ</strong>ชั<strong>ย</strong> ว<strong>ง</strong>ศ์ทอ<strong>ง</strong>ศ<strong>ร</strong>ี) อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>7. ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>กฎหม<strong>า</strong><strong>ย</strong> อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>8. ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ฝ่<strong>า</strong><strong>ย</strong>กฎหม<strong>า</strong><strong>ย</strong>ทั่วไ<strong>ป</strong> ผู้ช่ว<strong>ย</strong>เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>9. ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ฝ่<strong>า</strong><strong>ย</strong>กฎหม<strong>า</strong><strong>ย</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong> ผู้ช่ว<strong>ย</strong>เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>อ<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>จ</strong>ห<strong>น</strong>้<strong>า</strong>ที่(1) กลั่<strong>น</strong>ก<strong>ร</strong>อ<strong>ง</strong><strong>ง</strong><strong>า</strong><strong>น</strong> บม<strong>จ</strong>.อสมท ด้<strong>า</strong><strong>น</strong>กฎหม<strong>า</strong><strong>ย</strong> <strong>น</strong>ิติก<strong>ร</strong><strong>ร</strong>มสัญญ<strong>า</strong> แล<strong>ะ</strong><strong>ง</strong><strong>า</strong><strong>น</strong>อื่<strong>น</strong> ๆ ที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong> ก่อ<strong>น</strong><strong>น</strong><strong>ำ</strong>เส<strong>น</strong>อคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บม<strong>จ</strong>.อสมท (2) ติดต<strong>า</strong>มผลก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฏิบัติ<strong>ง</strong><strong>า</strong><strong>น</strong>ด้<strong>า</strong><strong>น</strong>กฎหม<strong>า</strong><strong>ย</strong> ให้เ<strong>ป</strong>็<strong>น</strong>ไ<strong>ป</strong>ต<strong>า</strong>มแ<strong>น</strong>วท<strong>า</strong><strong>ง</strong>แล<strong>ะ</strong><strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>ที่คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท ก<strong>ำ</strong>ห<strong>น</strong>ด(3) <strong>ง</strong><strong>า</strong><strong>น</strong>อื่<strong>น</strong> ๆ ต<strong>า</strong>มที่คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท มอบหม<strong>า</strong><strong>ย</strong>8. คณ<strong>ะ</strong>อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ด้<strong>า</strong><strong>น</strong>เทคโ<strong>น</strong>โล<strong>ย</strong>ี1. <strong>น</strong><strong>า</strong><strong>ย</strong>พ<strong>ง</strong>ษ์ชั<strong>ย</strong> อมต<strong>า</strong><strong>น</strong><strong>น</strong>ท์ <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>2. <strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong>ฤ<strong>น</strong><strong>า</strong><strong>ร</strong>ท พ<strong>ร</strong><strong>ะ</strong><strong>ป</strong>ัญญ<strong>า</strong> อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>3. <strong>น</strong><strong>า</strong><strong>ย</strong><strong>ป</strong><strong>ร</strong><strong>า</strong>โมท<strong>ย</strong>์ โชคศิ<strong>ร</strong>ิกุลชั<strong>ย</strong> อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>90 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

Scope of Authority and DutiesTo undertake meetings in accordance with the authority and duties stipulated in Clause 22 and 23 of the StateEnterprise Labor Relations Act B.E. 2543.6. Performance Evaluation Committee for the President 1. Mr. Nattee Premrasamee Chairman2. Mr. Tongthong Chandransu Member3. Mr. Wittayatorn Tokeaw Member4. Mrs. Danucha Yindeepit Member5. Mr. Somboon Muangklam Member6. Mr. Pongchai Amatanon Member7. Mrs. Aranrat Youkong SecretaryScope of Authority and DutiesTo evaluate the work performance of the President of <strong>MCOT</strong> Plc. subject to criteria and conditions set out in theEmployment Contract for the engagement in the position of the President within the determined period. 7. The Law Sub-Committee 1. Mr. Tongthong Chandransu Chairman2. Mr. Somboon Muangklam Member3. Mr. Prasan Wangrattanapranee Member4. Miss Reunwadee Suwanmongkol Member5. Police Lieutenant Colonel Narin Kamkan Member6. Vice President (Mr. Thanachai Wongthongsri) Member7. Vice President, Office of Legal Affairs Member & Secretary8. Department Director, Legal Affairs Department Assistant Secretary9. Department Director, Corporate Legal Department Assistant SecretaryScope of Authority and Duties(1) To scrutinize legal affairs, contracts and other related affairs before submitting them to the Board of Directorsof <strong>MCOT</strong> Plc. (2) To monitor all legal issues to be based on the guideline and policy placed by the Board of Directors of <strong>MCOT</strong> Plc.(3) To perform other tasks specifically assigned by the Board of Directors of <strong>MCOT</strong> Plc. 8. The Technology Sub-Committee1. Mr. Pongchai Amatanon Chairman2. Mr. Narunart Prapanya Member3. Mr. Pramote Chokesirikulchai MemberA n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d91

4. <strong>น</strong><strong>า</strong><strong>ย</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ส<strong>า</strong><strong>น</strong> หวั<strong>ง</strong><strong>ร</strong>ัต<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>า</strong>ณี อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>5. <strong>น</strong><strong>า</strong><strong>ย</strong>ชวลิต ทิส<strong>ย</strong><strong>า</strong>ก<strong>ร</strong> อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>6. <strong>น</strong><strong>า</strong><strong>ย</strong>เชว<strong>ง</strong>ศักดิ์ อัศวิ<strong>น</strong><strong>น</strong>ิมิต<strong>ร</strong> อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>7. <strong>น</strong><strong>า</strong><strong>ย</strong><strong>จ</strong>ิ<strong>ร</strong><strong>า</strong><strong>ย</strong>ุส วั<strong>ย</strong>วุฒิ อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>8. ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>9. <strong>ร</strong>อ<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ (<strong>น</strong><strong>า</strong><strong>ย</strong>ชิตณ<strong>ร</strong><strong>ง</strong>ค์ คุณ<strong>ะ</strong>กฤด<strong>า</strong>ธิก<strong>า</strong><strong>ร</strong>) อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>10. <strong>ร</strong>อ<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ (<strong>น</strong><strong>า</strong><strong>ง</strong>อ<strong>ร</strong>ัญ<strong>ร</strong>ัต<strong>น</strong>์ อ<strong>ย</strong>ู่ค<strong>ง</strong>) อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>11. <strong>ร</strong>อ<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ (<strong>น</strong><strong>า</strong><strong>ย</strong>สิทธิศักดิ์ เอกพ<strong>จ</strong><strong>น</strong>์) อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>12. ผู้แท<strong>น</strong>สหภ<strong>า</strong>พแ<strong>ร</strong><strong>ง</strong><strong>ง</strong><strong>า</strong><strong>น</strong><strong>ร</strong>ัฐวิส<strong>า</strong>หกิ<strong>จ</strong> บม<strong>จ</strong>.อสมท อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>13. ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ส<strong>ำ</strong><strong>น</strong>ักวิศวก<strong>ร</strong><strong>ร</strong>มแล<strong>ะ</strong>เทคโ<strong>น</strong>โล<strong>ย</strong>ี อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>14. ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ฝ่<strong>า</strong><strong>ย</strong>แผ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>แล<strong>ะ</strong>พัฒ<strong>น</strong><strong>า</strong><strong>ง</strong><strong>า</strong><strong>น</strong>วิศวก<strong>ร</strong><strong>ร</strong>ม ผู้ช่ว<strong>ย</strong>เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>15. ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ฝ่<strong>า</strong><strong>ย</strong>เทคโ<strong>น</strong>โล<strong>ย</strong>ีส<strong>า</strong><strong>ร</strong>ส<strong>น</strong>เทศผู้ช่ว<strong>ย</strong>เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>อ<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>จ</strong>ห<strong>น</strong>้<strong>า</strong>ที่(1) กลั่<strong>น</strong>ก<strong>ร</strong>อ<strong>ง</strong><strong>ง</strong><strong>า</strong><strong>น</strong> บม<strong>จ</strong>.อสมท ด้<strong>า</strong><strong>น</strong>เทคโ<strong>น</strong>โล<strong>ย</strong>ี แล<strong>ะ</strong><strong>ง</strong><strong>า</strong><strong>น</strong>อื่<strong>น</strong> ๆ ที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong> ก่อ<strong>น</strong><strong>น</strong><strong>ำ</strong>เส<strong>น</strong>อคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท(2) ติดต<strong>า</strong>มผลก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฏิบัติ<strong>ง</strong><strong>า</strong><strong>น</strong>ด้<strong>า</strong><strong>น</strong>เทคโ<strong>น</strong>โล<strong>ย</strong>ีให้เ<strong>ป</strong>็<strong>น</strong>ไ<strong>ป</strong>ต<strong>า</strong>มแ<strong>น</strong>วท<strong>า</strong><strong>ง</strong>แล<strong>ะ</strong><strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>ที่คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท ก<strong>ำ</strong>ห<strong>น</strong>ด (3) <strong>ง</strong><strong>า</strong><strong>น</strong>อื่<strong>น</strong> ๆ ต<strong>า</strong>มที่คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท มอบหม<strong>า</strong><strong>ย</strong>(4) ศึกษ<strong>า</strong> วิเค<strong>ร</strong><strong>า</strong><strong>ะ</strong>ห์<strong>ง</strong><strong>า</strong><strong>น</strong>แล<strong>ะ</strong><strong>จ</strong>ัดท<strong>ำ</strong>แผ<strong>น</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>พัฒ<strong>น</strong><strong>า</strong><strong>ร</strong><strong>ะ</strong>บบ<strong>ง</strong><strong>า</strong><strong>น</strong>ส<strong>า</strong><strong>ร</strong>ส<strong>น</strong>เทศ บม<strong>จ</strong>.อสมท <strong>ร</strong>วมทั้<strong>ง</strong>ศึกษ<strong>า</strong>แล<strong>ะ</strong><strong>จ</strong>ัดท<strong>ำ</strong>แผ<strong>น</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>เ<strong>ร</strong>ื่อ<strong>ง</strong> MMDS9. คณ<strong>ะ</strong>อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ด้<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong> 1. <strong>น</strong><strong>า</strong><strong>ย</strong>อ<strong>ร</strong><strong>ร</strong>ถชั<strong>ย</strong> บุ<strong>ร</strong>ก<strong>ร</strong><strong>ร</strong>มโกวิท <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>2. <strong>น</strong><strong>า</strong><strong>ง</strong>ด<strong>น</strong>ุช<strong>า</strong> <strong>ย</strong>ิ<strong>น</strong>ดีพิธ อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>3. <strong>น</strong><strong>า</strong><strong>ย</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ส<strong>า</strong><strong>น</strong> หวั<strong>ง</strong><strong>ร</strong>ัต<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>า</strong>ณี อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>4. <strong>น</strong><strong>า</strong><strong>ย</strong>อิทธิวัฒ<strong>น</strong>์ ส<strong>ง</strong>ศิ<strong>ร</strong>ิ อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>5. <strong>น</strong><strong>า</strong><strong>ย</strong>ชิ<strong>น</strong>วัฒ<strong>น</strong>์ อัศวโภคี อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>6. <strong>น</strong><strong>า</strong><strong>ย</strong>วิก<strong>ร</strong><strong>า</strong><strong>น</strong>ต์ ศุภม<strong>ง</strong>คล อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>7. <strong>น</strong><strong>า</strong><strong>ง</strong>ส<strong>า</strong>วมัท<strong>น</strong><strong>า</strong> เ<strong>จ</strong><strong>ร</strong>ิญศ<strong>ร</strong>ี อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>8. ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>9. <strong>ร</strong>อ<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ (<strong>น</strong><strong>า</strong><strong>ง</strong>อ<strong>ร</strong>ัญ<strong>ร</strong>ัต<strong>น</strong>์ อ<strong>ย</strong>ู่ค<strong>ง</strong>) อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>10. <strong>ร</strong>อ<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ (<strong>น</strong><strong>า</strong><strong>ย</strong>สิทธิศักดิ์ เอกพ<strong>จ</strong><strong>น</strong>์) อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>11. ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ส<strong>ำ</strong><strong>น</strong>ักก<strong>า</strong><strong>ร</strong>ตล<strong>า</strong>ด อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>12. ผู้แท<strong>น</strong>สหภ<strong>า</strong>พแ<strong>ร</strong><strong>ง</strong><strong>ง</strong><strong>า</strong><strong>น</strong><strong>ร</strong>ัฐวิส<strong>า</strong>หกิ<strong>จ</strong> บม<strong>จ</strong>.อสมท อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>13. ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ส<strong>ำ</strong><strong>น</strong>ักบัญชีแล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong> อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>14. ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ฝ่<strong>า</strong><strong>ย</strong>บัญชี ผู้ช่ว<strong>ย</strong>เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>15. ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ฝ่<strong>า</strong><strong>ย</strong><strong>ง</strong>บ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ม<strong>า</strong>ณ ผู้ช่ว<strong>ย</strong>เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>92 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

4. Mr. Prasan Wangrattanapranee Member5. Mr. Chavalit Tissayakorn Member6. Mr. Chawengsak Aussawinnimitr Member7. Mr. Jirayus Wiyawut Member8. President Member9. Executive Vice President (Mr. Chitnarong Kunakridatikarn) Member10. Executive Vice President (Mrs. Aranrat Youkong) Member11. Executive Vice President (Mr. Sittisak Ekabhot) Member12. A Representative of <strong>MCOT</strong> State Enterprise Labor Union Member13. Vice President, The Office of Engineering and Technology Member & Secretary14. Department Director, Engineering Planning & Development Department Assistant Secretary15. Department Director, Information Technology Department Assistant SecretaryScope of Authority and Duties(1) To scrutinize technological affairs and other related affairs before submitting them to the Board of Directors of<strong>MCOT</strong> Plc. (2) To monitor all technological performance to be based on the guideline and policy placed by the Board ofDirectors of <strong>MCOT</strong> Plc.(3) To perform other tasks specifically assigned by the Board of Directors of <strong>MCOT</strong> Plc.(4) To study, analyze and prepare the business plan regarding the development of information working system in<strong>MCOT</strong> Plc., and to study and prepare the business plan regarding MMDS. 9. The Finance Sub-Committee1. Mr. Arttachai Burakamkovit Chairman2. Mrs. Danucha Yindeepit Member3. Mr. Prasan Wangrattanapranee Member4. Mr. Ithiwat Songsiri Member5. Mr. Chinawat Asawabhokee Member6. Mr. Vikarn Supamongkol Member7. Mr. Muttana Charoensri Member8. President Member9. Executive Vice President (Mrs. Aranrat Youkong) Member10. Executive Vice President (Mr. Sittisak Ekabhot) Member11. Vice President, the Office of Marketing Member12. A Representative of <strong>MCOT</strong> State Enterprise Labor Union Member13. Vice President, the Office of Accounting and Finance Member & Secretary14. Department Director, Accounting Department Assistant Secretary15. Department Director, Budgeting Department Assistant SecretaryA n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d93

อ<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>จ</strong>ห<strong>น</strong>้<strong>า</strong>ที่(1) กลั่<strong>น</strong>ก<strong>ร</strong>อ<strong>ง</strong><strong>ง</strong><strong>า</strong><strong>น</strong> บม<strong>จ</strong>.อสมท ด้<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong> <strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ <strong>ร</strong><strong>า</strong><strong>ย</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong> แล<strong>ะ</strong><strong>ง</strong><strong>า</strong><strong>น</strong>อื่<strong>น</strong> ๆ ที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong> ก่อ<strong>น</strong><strong>น</strong><strong>ำ</strong>เส<strong>น</strong>อคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บม<strong>จ</strong>.อสมท (2) ติดต<strong>า</strong>มผลก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฏิบัติ<strong>ง</strong><strong>า</strong><strong>น</strong>ด้<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong> <strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ <strong>ร</strong><strong>า</strong><strong>ย</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong> ให้เ<strong>ป</strong>็<strong>น</strong>ไ<strong>ป</strong>ต<strong>า</strong>มแ<strong>น</strong>วท<strong>า</strong><strong>ง</strong>แล<strong>ะ</strong><strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>ที่คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บม<strong>จ</strong>.อสมท ก<strong>ำ</strong>ห<strong>น</strong>ด(3) <strong>ง</strong><strong>า</strong><strong>น</strong>อื่<strong>น</strong> ๆ ต<strong>า</strong>มที่คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท มอบหม<strong>า</strong><strong>ย</strong>10. คณ<strong>ะ</strong>อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ด้<strong>า</strong><strong>น</strong><strong>ย</strong>ุทธศ<strong>า</strong>สต<strong>ร</strong>์แล<strong>ะ</strong>พัฒ<strong>น</strong><strong>า</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong> 1. <strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong>ัที เ<strong>ป</strong><strong>ร</strong>ม<strong>ร</strong>ัศมี <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>2. <strong>น</strong><strong>า</strong><strong>ย</strong>ธ<strong>ง</strong>ทอ<strong>ง</strong> <strong>จ</strong>ั<strong>น</strong>ท<strong>ร</strong><strong>า</strong><strong>ง</strong>ศุ อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>3. <strong>น</strong><strong>า</strong><strong>ย</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ส<strong>า</strong><strong>น</strong> หวั<strong>ง</strong><strong>ร</strong>ัต<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>า</strong>ณี อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>4. <strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong>ฤ<strong>น</strong><strong>า</strong><strong>ร</strong>ท พ<strong>ร</strong><strong>ะ</strong><strong>ป</strong>ัญญ<strong>า</strong> อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>5. <strong>น</strong><strong>า</strong><strong>ย</strong><strong>ป</strong><strong>ร</strong><strong>า</strong>โมท<strong>ย</strong>์ โชคศิ<strong>ร</strong>ิกุลชั<strong>ย</strong> อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>6. <strong>น</strong><strong>า</strong><strong>ย</strong>พี<strong>ร</strong><strong>ะ</strong>กั<strong>น</strong>ต์ แก้วว<strong>ง</strong>ศ์วัฒ<strong>น</strong><strong>า</strong> อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>7. <strong>น</strong><strong>า</strong><strong>ย</strong>อิทธิวัฒ<strong>น</strong>์ ส<strong>ง</strong>ศิ<strong>ร</strong>ิ อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>8. <strong>น</strong><strong>า</strong><strong>ย</strong>เชว<strong>ง</strong>ศักดิ์ อัศวิ<strong>น</strong><strong>น</strong>ิมิต<strong>ร</strong> อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>9. ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>10. <strong>ร</strong>อ<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ (<strong>น</strong><strong>า</strong><strong>ย</strong>ชิตณ<strong>ร</strong><strong>ง</strong>ค์ คุณ<strong>ะ</strong>กฤด<strong>า</strong>ธิก<strong>า</strong><strong>ร</strong>) อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>11. <strong>ร</strong>อ<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ (<strong>น</strong><strong>า</strong><strong>ง</strong>อ<strong>ร</strong>ัญ<strong>ร</strong>ัต<strong>น</strong>์ อ<strong>ย</strong>ู่ค<strong>ง</strong>) อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>12. <strong>ร</strong>อ<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ (<strong>น</strong><strong>า</strong><strong>ย</strong>สิทธิศักดิ์ เอกพ<strong>จ</strong><strong>น</strong>์) อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>13. ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong><strong>ย</strong>ุทธศ<strong>า</strong>สต<strong>ร</strong>์แล<strong>ะ</strong> อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>14. ผู้แท<strong>น</strong>สหภ<strong>า</strong>พแ<strong>ร</strong><strong>ง</strong><strong>ง</strong><strong>า</strong><strong>น</strong><strong>ร</strong>ัฐวิส<strong>า</strong>หกิ<strong>จ</strong> บม<strong>จ</strong>.อสมท อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>15. ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ส<strong>ำ</strong><strong>น</strong>ักท<strong>ร</strong>ัพ<strong>ย</strong><strong>า</strong>ก<strong>ร</strong>ม<strong>น</strong>ุษ<strong>ย</strong>์ อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>16. ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ (<strong>น</strong><strong>า</strong><strong>ย</strong>ธ<strong>น</strong><strong>ะ</strong>ชั<strong>ย</strong> ว<strong>ง</strong>ศ์ทอ<strong>ง</strong>ศ<strong>ร</strong>ี) อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>17. ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ฝ่<strong>า</strong><strong>ย</strong>พัฒ<strong>น</strong><strong>า</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong> ผู้ช่ว<strong>ย</strong>เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>18. ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ฝ่<strong>า</strong><strong>ย</strong>พัฒ<strong>น</strong><strong>า</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong> ผู้ช่ว<strong>ย</strong>เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>อ<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>จ</strong>ห<strong>น</strong>้<strong>า</strong>ที่(1) กลั่<strong>น</strong>ก<strong>ร</strong>อ<strong>ง</strong><strong>ง</strong><strong>า</strong><strong>น</strong> บม<strong>จ</strong>.อสมท ด้<strong>า</strong><strong>น</strong><strong>ย</strong>ุทธศ<strong>า</strong>สต<strong>ร</strong>์ ก<strong>า</strong><strong>ร</strong>พัฒ<strong>น</strong><strong>า</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong> ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>ง</strong><strong>า</strong><strong>น</strong>บุคคล ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong>ขอ<strong>ง</strong> บม<strong>จ</strong>.อสมทแล<strong>ะ</strong><strong>ง</strong><strong>า</strong><strong>น</strong>อื่<strong>น</strong> ๆ ที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong> ก่อ<strong>น</strong><strong>น</strong><strong>ำ</strong>เส<strong>น</strong>อคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท(2) ติดต<strong>า</strong>มผลก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฏิบัติ<strong>ง</strong><strong>า</strong><strong>น</strong>ด้<strong>า</strong><strong>น</strong><strong>ย</strong>ุทธศ<strong>า</strong>สต<strong>ร</strong>์ ก<strong>า</strong><strong>ร</strong>พัฒ<strong>น</strong><strong>า</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong> ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>ง</strong><strong>า</strong><strong>น</strong>บุคคล แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong>ขอ<strong>ง</strong> บม<strong>จ</strong>.อสมทให้เ<strong>ป</strong>็<strong>น</strong>ไ<strong>ป</strong>ต<strong>า</strong>มแ<strong>น</strong>วท<strong>า</strong><strong>ง</strong>แล<strong>ะ</strong><strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>ที่คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท ก<strong>ำ</strong>ห<strong>น</strong>ด (3) ให้ค<strong>ำ</strong>แ<strong>น</strong><strong>ะ</strong><strong>น</strong><strong>ำ</strong>แล<strong>ะ</strong>ข้อเส<strong>น</strong>อแ<strong>น</strong><strong>ะ</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท เพื่อแก้ไข<strong>ป</strong>ัญห<strong>า</strong>อุ<strong>ป</strong>ส<strong>ร</strong><strong>ร</strong>คที่มีต่อ ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>พัฒ<strong>น</strong><strong>า</strong> บม<strong>จ</strong>.อสมท <strong>ร</strong>วมทั้<strong>ง</strong>แ<strong>น</strong>วท<strong>า</strong><strong>ง</strong>แล<strong>ะ</strong><strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ใ<strong>น</strong>อ<strong>น</strong><strong>า</strong>คต(4) <strong>ง</strong><strong>า</strong><strong>น</strong>อื่<strong>น</strong> ๆ ต<strong>า</strong>มที่คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท มอบหม<strong>า</strong><strong>ย</strong> 94 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

Scope of Authority and Duties(1) To scrutinize financial affairs, revenues and expenses, and other related affairs before submitting them to the Board of Directors of <strong>MCOT</strong> Plc. (2) To monitor all financial performance, revenues and expenses to be based on the guideline and policy placedby the Board of Directors of <strong>MCOT</strong> Plc.(3) To perform other tasks specifically assigned by the Board of Directors of <strong>MCOT</strong> Plc.10. Corporate Strategy and Business Development Sub-Committee1. Mr. Nattee Premrasamee Chairman2. Mr. Tongthong Chandransu Member3. Mr. Prasan Wangrattanapranee Member4. Mr. Narunart Prapanya Member5. Mr. Pramote Chokesirikulchai Member6. Mr. Peerakan Kaewwongwattana Member7. Mr. Ithiwat Songsiri Member8. Mr. Chawengsak Aussawinnimitr Member9. President Member10. Executive Vice President (Mr. Chitnarong Kunakridatikarn) Member11. Executive Vice President (Mrs. Aranrat Youkong) Member12. Executive Vice President (Mr. Sittisak Ekabhot) Member13. Vice President, the Office of Corporate Strategy and Risk Management Member14. A Representative of <strong>MCOT</strong> State Enterprise Labor Union Member15. Vice President, the Office of Human Resources Member16. Vice President (Mr. Thanachai Wongthongsri) Member & Secretary17. Department Director, Business Development Department Assistant Secretary18. Department Director, Corporate Development Department Assistant SecretaryScope of Authority and Duties(1) To scrutinize affairs regarding corporate strategy, corporate development, personnel management,administration of <strong>MCOT</strong> Plc. and other related affairs before submitting them to the Board of Directors of<strong>MCOT</strong> Plc. (2) To monitor all work performance on corporate strategy, corporate development, personnel management,administration of <strong>MCOT</strong> Plc. to be based on the guideline and policy placed by the Board of Directors of<strong>MCOT</strong> Plc.(3) To give advice and recommendations to the Board of Directors of <strong>MCOT</strong> Plc. to solve problems hindering the operations and development of <strong>MCOT</strong> Plc., as well as the future operating guidelines and policies.(4) To perform other tasks specifically assigned by the Board of Directors of <strong>MCOT</strong> Plc.A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d95

11. คณ<strong>ะ</strong>อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ด้<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ตล<strong>า</strong>ด1. <strong>น</strong><strong>า</strong><strong>ย</strong><strong>ป</strong><strong>ร</strong><strong>า</strong>โมท<strong>ย</strong>์ โชคศิ<strong>ร</strong>ิกุลชั<strong>ย</strong> <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>2. <strong>น</strong><strong>า</strong><strong>ย</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ส<strong>า</strong><strong>น</strong> หวั<strong>ง</strong><strong>ร</strong>ัต<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>า</strong>ณี <strong>ร</strong>อ<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>3. <strong>น</strong><strong>า</strong><strong>ย</strong>พี<strong>ร</strong><strong>ะ</strong>กั<strong>น</strong>ต์ แก้วว<strong>ง</strong>ศ์วัฒ<strong>น</strong><strong>า</strong> อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>4. <strong>น</strong><strong>า</strong><strong>ย</strong>เชว<strong>ง</strong>ศักดิ์ อัศวิ<strong>น</strong><strong>น</strong>ิมิต<strong>ร</strong> อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>5. <strong>น</strong><strong>า</strong><strong>ย</strong><strong>จ</strong>ิ<strong>ร</strong><strong>า</strong><strong>ย</strong>ุส วั<strong>ย</strong>วุฒิ อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>6. <strong>น</strong><strong>า</strong><strong>ย</strong>สมพล วิชั<strong>ย</strong>ดิษฐ์ อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>7. <strong>น</strong><strong>า</strong><strong>ย</strong>อิทธิวัฒ<strong>น</strong>์ ส<strong>ง</strong>ศิ<strong>ร</strong>ิ อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>8. <strong>ร</strong>อ<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ (<strong>น</strong><strong>า</strong><strong>ย</strong>ชิตณ<strong>ร</strong><strong>ง</strong>ค์ คุณ<strong>ะ</strong>กฤด<strong>า</strong>ธิก<strong>า</strong><strong>ร</strong>) อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>9. <strong>ร</strong>อ<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ (<strong>น</strong><strong>า</strong><strong>ย</strong>สิทธิศักดิ์ เอกพ<strong>จ</strong><strong>น</strong>์) อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>10. ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ส<strong>ำ</strong><strong>น</strong>ักก<strong>า</strong><strong>ร</strong>ตล<strong>า</strong>ด อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>11. ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ฝ่<strong>า</strong><strong>ย</strong>พัฒ<strong>น</strong><strong>า</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong> อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>12. ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ฝ่<strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ตล<strong>า</strong>ดวิท<strong>ย</strong>ุแล<strong>ะ</strong>กิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>มพิเศษ อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>13. ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ฝ่<strong>า</strong><strong>ย</strong>กล<strong>ย</strong>ุทธ์ก<strong>า</strong><strong>ร</strong>ตล<strong>า</strong>ดอ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>อ<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>จ</strong>ห<strong>น</strong>้<strong>า</strong>ที่(1) กลั่<strong>น</strong>ก<strong>ร</strong>อ<strong>ง</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ด้<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ตล<strong>า</strong>ดใ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ขอ<strong>ง</strong> บม<strong>จ</strong>.อสมท แล<strong>ะ</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong> ก่อ<strong>น</strong><strong>น</strong><strong>ำ</strong>เส<strong>น</strong>อคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท(2) ติดต<strong>า</strong>มผลก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฏิบัติ<strong>ง</strong><strong>า</strong><strong>น</strong>ด้<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ตล<strong>า</strong>ด ให้เ<strong>ป</strong>็<strong>น</strong>ไ<strong>ป</strong>ต<strong>า</strong>มแ<strong>น</strong>วท<strong>า</strong><strong>ง</strong>แล<strong>ะ</strong><strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>ที่คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท ก<strong>ำ</strong>ห<strong>น</strong>ด (3) <strong>ง</strong><strong>า</strong><strong>น</strong>อื่<strong>น</strong> ๆ ต<strong>า</strong>มที่คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท มอบหม<strong>า</strong><strong>ย</strong>12. คณ<strong>ะ</strong>อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ส<strong>า</strong><strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>ผลก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> บม<strong>จ</strong>.อสมท1. <strong>น</strong><strong>า</strong><strong>ย</strong>วิท<strong>ย</strong><strong>า</strong>ธ<strong>ร</strong> ท่อแก้ว <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>2. <strong>น</strong><strong>า</strong><strong>ย</strong>ธ<strong>ง</strong>ทอ<strong>ง</strong> <strong>จ</strong>ั<strong>น</strong>ท<strong>ร</strong><strong>า</strong><strong>ง</strong>ศุ อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>3. ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>4. <strong>ร</strong>อ<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ทั้<strong>ง</strong> 3 ท่<strong>า</strong><strong>น</strong> อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>5. ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ส<strong>ำ</strong><strong>น</strong>ักบัญชีแล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong> อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>6. ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong><strong>ย</strong>ุทธศ<strong>า</strong>สต<strong>ร</strong>์แล<strong>ะ</strong> อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>7. ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ฝ่<strong>า</strong><strong>ย</strong><strong>ย</strong>ุทธศ<strong>า</strong>สต<strong>ร</strong>์แล<strong>ะ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>ผล ผู้ช่ว<strong>ย</strong>เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>อ<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>จ</strong>ห<strong>น</strong>้<strong>า</strong>ที่(1) เ<strong>จ</strong><strong>ร</strong><strong>จ</strong><strong>า</strong>ต่อ<strong>ร</strong>อ<strong>ง</strong> เพื่อให้ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>ผลก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ขอ<strong>ง</strong> บม<strong>จ</strong>.อสมท เ<strong>ป</strong>็<strong>น</strong>ไ<strong>ป</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>เหม<strong>า</strong><strong>ะ</strong>สม(2) <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ส<strong>า</strong><strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>กับก<strong>ร</strong><strong>ะ</strong>ท<strong>ร</strong>ว<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>คลั<strong>ง</strong>แล<strong>ะ</strong>บ<strong>ร</strong>ิษัทที่<strong>ป</strong><strong>ร</strong>ึกษ<strong>า</strong> (3) <strong>จ</strong>ัดท<strong>ำ</strong>บั<strong>น</strong>ทึกข้อตกล<strong>ง</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>ผลก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ขอ<strong>ง</strong> บม<strong>จ</strong>.อสมท โด<strong>ย</strong>ผ่<strong>า</strong><strong>น</strong>คว<strong>า</strong>มเห็<strong>น</strong>ชอบ<strong>จ</strong><strong>า</strong>กคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บม<strong>จ</strong>.อสมท แล<strong>ะ</strong>ส่<strong>ง</strong>ให้บ<strong>ร</strong>ิษัทที่<strong>ป</strong><strong>ร</strong>ึกษ<strong>า</strong>แล<strong>ะ</strong>ก<strong>ร</strong><strong>ะ</strong>ท<strong>ร</strong>ว<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>คลั<strong>ง</strong>พิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong> ภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong>เวล<strong>า</strong>ที่ก<strong>ร</strong><strong>ะ</strong>ท<strong>ร</strong>ว<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>คลั<strong>ง</strong>ก<strong>ำ</strong>ห<strong>น</strong>ด96 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

11. Marketing Sub-Committee1. Mr. Pramote Chokesirikulchai Chairman2. Mr. Prasan Wangrattanapranee Member3. Mr. Peerakan Kaewwongwattana Member4. Mr. Chawengsak Aussawinnimitr Member5. Mr. Jirayus Wiyawut Member6. Mr. Sompol Vichaidis Member7. Mr. Ithiwat Songsiri Member8. Executive Vice President (Mr. Chitnarong Kunakridatikarn) Member9. Executive Vice President (Mr. Sittisak Ekabhot) Member10. Vice President, the Office of Marketing Member11. Department Director, Business Development Department Member12. Department Director, Radio Marketing and Special Activities Department Member 13. Department Director, Marketing Strategy Department Member & SecretaryScope of Authority and Duties(1) To scrutinize marketing affairs in the business of <strong>MCOT</strong> Plc. and other related affairs before submitting them tothe Board of Directors of <strong>MCOT</strong> Plc. (2) To monitor all marketing performances to be based on the guideline and policy placed by the Board ofDirectors of <strong>MCOT</strong> Plc.(3) To perform other tasks specifically assigned by the Board of Directors of <strong>MCOT</strong> Plc.12. The Coordination and Operation Evaluation Sub-Committee1. Mr. Wittayatorn Tokeaw Chairman 2. Mr. Tongthong Chandransu Member3. The President Member4. 3 Executive Vice Presidents Member5. Vice President, Office of Accounting and Finance Member6. Vice President, Office of Corporate Strategy and Risk Management Member and Secretary7. Department Director, Corporate Strategy Planning and Evaluation Assistant SecretaryDepartmentScope of Authority and Duties(1) To negotiate to continue the appropriate evaluation of <strong>MCOT</strong> Plc’s business operation.(2) To coordinate with the Ministry of Finance and the Company’s advisory companies. (3) To prepare the memorandum of understanding regarding the evaluation of <strong>MCOT</strong> Plc.’s operating results,under the approval of the Board of Directors and <strong>MCOT</strong> Plc. to be submitted to the consulting company andthe Ministry of Finance within the period specified by the Ministry of Finance.A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d97

13. คณ<strong>ะ</strong>อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>กับกล<strong>ย</strong>ุทธ์ก<strong>า</strong><strong>ร</strong>พัฒ<strong>น</strong><strong>า</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>ขอ<strong>ง</strong>คู่สัญญ<strong>า</strong> 1. <strong>น</strong><strong>า</strong><strong>ย</strong>ธ<strong>ง</strong>ทอ<strong>ง</strong> <strong>จ</strong>ั<strong>น</strong>ท<strong>ร</strong><strong>า</strong><strong>ง</strong>ศุ <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>2. <strong>น</strong><strong>า</strong><strong>ย</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ส<strong>า</strong><strong>น</strong> หวั<strong>ง</strong><strong>ร</strong>ัต<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>า</strong>ณี อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>3. <strong>น</strong><strong>า</strong><strong>ย</strong>สมบู<strong>ร</strong>ณ์ ม่ว<strong>ง</strong>กล่<strong>ำ</strong> อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>4. <strong>น</strong><strong>า</strong><strong>ย</strong>วิท<strong>ย</strong><strong>า</strong>ธ<strong>ร</strong> ท่อแก้ว อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>5. <strong>น</strong><strong>า</strong><strong>ง</strong>ด<strong>น</strong>ุช<strong>า</strong> <strong>ย</strong>ิ<strong>น</strong>ดีพิธ อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>6. <strong>น</strong><strong>า</strong><strong>ย</strong>พ<strong>ง</strong>ษ์ชั<strong>ย</strong> อมต<strong>า</strong><strong>น</strong><strong>น</strong>ท์ อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>7. <strong>น</strong><strong>า</strong><strong>ง</strong>ภ<strong>า</strong>พ<strong>ร</strong> เอกอ<strong>ร</strong><strong>ร</strong>ถพ<strong>ร</strong> อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>8. <strong>น</strong><strong>า</strong><strong>ง</strong>ด<strong>า</strong><strong>ร</strong><strong>า</strong>พ<strong>ร</strong> ถิ<strong>ร</strong><strong>ะ</strong>วัฒ<strong>น</strong>์ อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>9. <strong>น</strong><strong>า</strong><strong>ง</strong>พัช<strong>ร</strong><strong>า</strong>วลั<strong>ย</strong> ชั<strong>ย</strong><strong>ป</strong><strong>า</strong>ณี อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>10. <strong>น</strong><strong>า</strong><strong>ย</strong>วิก<strong>ร</strong><strong>า</strong><strong>น</strong>ต์ ศุภม<strong>ง</strong>คล อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>11. ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>12. <strong>ร</strong>อ<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ (<strong>น</strong><strong>า</strong><strong>ง</strong>อ<strong>ร</strong>ัญ<strong>ร</strong>ัต<strong>น</strong>์ อ<strong>ย</strong>ู่ค<strong>ง</strong>) อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>13. ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>กฎหม<strong>า</strong><strong>ย</strong>อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>อ<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>จ</strong>ห<strong>น</strong>้<strong>า</strong>ที่(1) ศึกษ<strong>า</strong> ก<strong>ำ</strong>ห<strong>น</strong>ดแ<strong>น</strong>วท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>จ</strong><strong>ร</strong><strong>จ</strong><strong>า</strong> แล<strong>ะ</strong>เ<strong>จ</strong><strong>ร</strong><strong>จ</strong><strong>า</strong>กับบ<strong>ร</strong>ิษัทคู่สัญญ<strong>า</strong>ที่<strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์<strong>ร</strong><strong>ะ</strong>บบบอก<strong>ร</strong>ับเ<strong>ป</strong>็<strong>น</strong>สม<strong>า</strong>ชิก(2) <strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ผลก<strong>า</strong><strong>ร</strong>เ<strong>จ</strong><strong>ร</strong><strong>จ</strong><strong>า</strong>ให้คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท พิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong>14. คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ส<strong>ร</strong><strong>ร</strong>ห<strong>า</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ บ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>)1. <strong>น</strong><strong>า</strong><strong>ย</strong>ธ<strong>ง</strong>ทอ<strong>ง</strong> <strong>จ</strong>ั<strong>น</strong>ท<strong>ร</strong><strong>า</strong><strong>ง</strong>ศุ <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>2. <strong>น</strong><strong>า</strong><strong>ง</strong>ด<strong>น</strong>ุช<strong>า</strong> <strong>ย</strong>ิ<strong>น</strong>ดีพิธ ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>3. <strong>น</strong><strong>า</strong><strong>ย</strong>อ<strong>ร</strong><strong>ร</strong>ถชั<strong>ย</strong> บุ<strong>ร</strong>ก<strong>ร</strong><strong>ร</strong>มโกวิท ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>4. <strong>น</strong><strong>า</strong><strong>ย</strong><strong>จ</strong>ุมพล <strong>ร</strong>อดค<strong>ำ</strong>ดี ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>5. <strong>น</strong><strong>า</strong><strong>ง</strong>ทิพ<strong>ย</strong>์ภ<strong>า</strong>พ<strong>ร</strong> เกิดผล ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>6. <strong>น</strong><strong>า</strong><strong>ง</strong>อ<strong>ร</strong>ัญ<strong>ร</strong>ัต<strong>น</strong>์ อ<strong>ย</strong>ู่ค<strong>ง</strong> เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>7. <strong>น</strong><strong>า</strong><strong>ย</strong>ธ<strong>น</strong><strong>ะ</strong>ชั<strong>ย</strong> ว<strong>ง</strong>ศ์ทอ<strong>ง</strong>ศ<strong>ร</strong>ี ผู้ช่ว<strong>ย</strong>เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>98 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

13. Sub-committee Regulating the Corporate Strategy Development of Contract Parties1. Mr. Tongthong Chandransu Chairman 2. Mr. Prasan Wangrattanapranee Member 3. Mr. Somboon Muangklam Member4. Mr. Wittayatorn Tokeaw Member5. Mrs. Danucha Yindeepit Member6. Mr. Pongchai Amatanon Member7. Mrs. Paporn Ekuttaporn Member8. Mrs. Daraporn Tirawat Member9. Mrs. Pacharawalai Chaipanee Member10. Mr. Vikarn Supamongkol Member11. The President Member12. Executive Vice President (Mrs. Aranrat Youkong) Member13. Vice President, Office of Legal Affair Member and SecretaryScope of Authority and Duties(1) To study and set up the negotiation guideline, and to negotiate with contract parties mutually operating the membership subscription television business.(2) To <strong>report</strong> such negotiation results to the Board of Directors of <strong>MCOT</strong> Plc. 14. Nomination Committee for the President of <strong>MCOT</strong> Plc.1. Mr. Tongthong Chandransu Chairman 2. Mrs. Danucha Yindeepit Member3. Mr. Arttachai Burakamkovit Member4. Mr. Chumpol Rodkhamdee Member5. Mrs. Thippaporn Kerdpol Member6. Mrs. Aranrat Youkong Secretary7. Mr. Thanachai Wongthongsri Assistant SecretaryA n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d99

อ<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>จ</strong>ห<strong>น</strong>้<strong>า</strong>ที่ส<strong>ร</strong><strong>ร</strong>ห<strong>า</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ บ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) ต<strong>า</strong>มหลักเกณฑ์ วิธีก<strong>า</strong><strong>ร</strong> แล<strong>ะ</strong>ขั้<strong>น</strong>ตอ<strong>น</strong>ที่กฎหม<strong>า</strong><strong>ย</strong> ข้อบั<strong>ง</strong>คับ <strong>ร</strong><strong>ะ</strong>เบี<strong>ย</strong>บ ที่ท<strong>า</strong><strong>ง</strong><strong>ร</strong><strong>า</strong>ชก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong> บ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) ก<strong>ำ</strong>ห<strong>น</strong>ด <strong>ร</strong>วมทั้<strong>ง</strong>แ<strong>น</strong>ว<strong>ป</strong>ฏิบัติขอ<strong>ง</strong>ท<strong>า</strong><strong>ง</strong><strong>ร</strong><strong>า</strong>ชก<strong>า</strong><strong>ร</strong> แล<strong>ะ</strong> บ<strong>ร</strong>ิษัทอสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) เพื่อ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์สู<strong>ง</strong>สุดขอ<strong>ง</strong> บ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) โด<strong>ย</strong>ให้คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ส<strong>ร</strong><strong>ร</strong>ห<strong>า</strong>ฯ เส<strong>น</strong>อชื่อผู้มีคว<strong>า</strong>มเหม<strong>า</strong><strong>ะ</strong>สมต่อคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) โด<strong>ย</strong><strong>จ</strong>ัดล<strong>ำ</strong>ดับด้ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>แ<strong>ย</strong>กต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>แล<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ <strong>ร</strong>วมทั้<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดอ<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>จ</strong>ห<strong>น</strong>้<strong>า</strong>ที่<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่เ<strong>ป</strong>็<strong>น</strong>ค<strong>น</strong>ล<strong>ะ</strong>บุคคลกั<strong>น</strong> โด<strong>ย</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>็<strong>น</strong>ผู้ได้<strong>ร</strong>ับก<strong>า</strong><strong>ร</strong>เลือกตั้<strong>ง</strong><strong>จ</strong><strong>า</strong>กก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท แล<strong>ะ</strong> บม<strong>จ</strong>.อสมท ก<strong>ำ</strong>ห<strong>น</strong>ดให้คว<strong>า</strong>มเ<strong>ป</strong>็<strong>น</strong>อิส<strong>ร</strong><strong>ะ</strong>เ<strong>ป</strong>็<strong>น</strong><strong>ป</strong>ั<strong>จ</strong><strong>จ</strong>ั<strong>ย</strong>ส<strong>ำ</strong>คัญอั<strong>น</strong>ดับแ<strong>ร</strong>กใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>เลือกตั้<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> ส<strong>ำ</strong>ห<strong>ร</strong>ับก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ต้อ<strong>ง</strong>ผ่<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ะ</strong>บว<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ส<strong>ร</strong><strong>ร</strong>ห<strong>า</strong>ต<strong>า</strong>มพ<strong>ร</strong><strong>ะ</strong><strong>ร</strong><strong>า</strong>ชบัญญัติคุณสมบัติม<strong>า</strong>ต<strong>ร</strong>ฐ<strong>า</strong><strong>น</strong>ส<strong>ำ</strong>ห<strong>ร</strong>ับก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong><strong>ร</strong>ัฐวิส<strong>า</strong>หกิ<strong>จ</strong> พ.ศ. 2543 แล<strong>ะ</strong>แต่<strong>ง</strong>ตั้<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ต<strong>า</strong>มข้อบั<strong>ง</strong>คับบ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>)<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> เ<strong>ป</strong>็<strong>น</strong>ผู้<strong>น</strong><strong>ำ</strong>แล<strong>ะ</strong>มีส่ว<strong>น</strong>ส<strong>ำ</strong>คัญใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ตัดสิ<strong>น</strong>ใ<strong>จ</strong>เ<strong>ร</strong>ื่อ<strong>ง</strong><strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทฯ ซึ่<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>ผล<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท ที่ได้พิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong>แล<strong>ะ</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดเ<strong>ป</strong>้<strong>า</strong>หม<strong>า</strong><strong>ย</strong><strong>ร</strong>่วมกับฝ่<strong>า</strong><strong>ย</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong> แล<strong>ะ</strong>เ<strong>ป</strong>็<strong>น</strong>ผู้ควบคุมก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท ให้มี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>สิทธิภ<strong>า</strong>พแล<strong>ะ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>สิทธิผล โด<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ส<strong>น</strong>ับส<strong>น</strong>ุ<strong>น</strong>แล<strong>ะ</strong>ผลักดั<strong>น</strong>ให้ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ทุกค<strong>น</strong>มีส่ว<strong>น</strong><strong>ร</strong>่วมใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุม แล<strong>ะ</strong>ส<strong>น</strong>ับส<strong>น</strong>ุ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ขอ<strong>ง</strong>ฝ่<strong>า</strong><strong>ย</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>โด<strong>ย</strong>ผ่<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ <strong>น</strong>อก<strong>จ</strong><strong>า</strong>ก<strong>น</strong>ี้ <strong>ย</strong>ั<strong>ง</strong>ได้มอบอ<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>จ</strong>ให้ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ เ<strong>ป</strong>็<strong>น</strong>ผู้ที่มีอ<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>จ</strong>ล<strong>ง</strong><strong>น</strong><strong>า</strong>มผูกพั<strong>น</strong>แท<strong>น</strong>บ<strong>ร</strong>ิษัทฯ แล<strong>ะ</strong>ต<strong>า</strong>มอ<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>จ</strong>ที่มอบไว้ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถมอบอ<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>จ</strong>ให้กับฝ่<strong>า</strong><strong>ย</strong><strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>ง</strong><strong>า</strong><strong>น</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>มี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>สิทธิภ<strong>า</strong>พ ต<strong>า</strong>มอ<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>จ</strong>ห<strong>น</strong>้<strong>า</strong>ที่คว<strong>า</strong>ม<strong>ร</strong>ับผิดชอบที่ได้ก<strong>ำ</strong>ห<strong>น</strong>ดไว้อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ชัดเ<strong>จ</strong><strong>น</strong> ทั้<strong>ง</strong><strong>น</strong>ี้ <strong>จ</strong><strong>ะ</strong>เห็<strong>น</strong>ว่<strong>า</strong>อ<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>จ</strong>ขอ<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>ฝ่<strong>า</strong><strong>ย</strong><strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong>ได้มีก<strong>า</strong><strong>ร</strong>แบ่<strong>ง</strong>แ<strong>ย</strong>กบทบ<strong>า</strong>ทห<strong>น</strong>้<strong>า</strong>ที่อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ชัดเ<strong>จ</strong><strong>น</strong>ไม่ก้<strong>า</strong>วก่<strong>า</strong><strong>ย</strong>ต่อกั<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่แล<strong>ะ</strong>อ<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>จ</strong>ห<strong>น</strong>้<strong>า</strong>ที่ก<strong>า</strong><strong>ร</strong>ส<strong>ร</strong><strong>ร</strong>ห<strong>า</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ เ<strong>ป</strong>็<strong>น</strong>ไ<strong>ป</strong>ต<strong>า</strong>มพ<strong>ร</strong><strong>ะ</strong><strong>ร</strong><strong>า</strong>ชบัญญัติคุณสมบัติม<strong>า</strong>ต<strong>ร</strong>ฐ<strong>า</strong><strong>น</strong>ขอ<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong><strong>ร</strong>ัฐวิส<strong>า</strong>หกิ<strong>จ</strong>ฯแล<strong>ะ</strong>ข้อบั<strong>ง</strong>คับขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท โด<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่มีอ<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>จ</strong>แล<strong>ะ</strong>ห<strong>น</strong>้<strong>า</strong>ที่เกี่<strong>ย</strong>วกับก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท ต<strong>า</strong>มที่คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong><strong>จ</strong><strong>ะ</strong>มอบหม<strong>า</strong><strong>ย</strong>แล<strong>ะ</strong><strong>จ</strong><strong>ะ</strong>ต้อ<strong>ง</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทต<strong>า</strong>มแผ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> ห<strong>ร</strong>ือ<strong>ง</strong>บ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ม<strong>า</strong>ณที่ได้<strong>ร</strong>ับอ<strong>น</strong>ุมัติ<strong>จ</strong><strong>า</strong>กคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>เค<strong>ร</strong>่<strong>ง</strong>ค<strong>ร</strong>ัด ซื่อสัต<strong>ย</strong>์สุ<strong>จ</strong><strong>ร</strong>ิตแล<strong>ะ</strong><strong>ร</strong><strong>ะ</strong>มัด<strong>ร</strong><strong>ะ</strong>วั<strong>ง</strong><strong>ร</strong>ักษ<strong>า</strong>ผล<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทแล<strong>ะ</strong>ผู้ถือหุ้<strong>น</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ดีที่สุด อ<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>จ</strong>ห<strong>น</strong>้<strong>า</strong>ที่ ขอ<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ให้<strong>ร</strong>วมถึ<strong>ง</strong>เ<strong>ร</strong>ื่อ<strong>ง</strong>ห<strong>ร</strong>ือกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ต่<strong>า</strong><strong>ง</strong> ๆ ดั<strong>ง</strong>ต่อไ<strong>ป</strong><strong>น</strong>ี้ด้ว<strong>ย</strong>(1) ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong> แล<strong>ะ</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>ง</strong><strong>า</strong><strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong>วั<strong>น</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท(2) บ<strong>ร</strong><strong>ร</strong><strong>จ</strong>ุ แต่<strong>ง</strong>ตั้<strong>ง</strong> ถอดถอ<strong>น</strong> โ<strong>ย</strong>ก<strong>ย</strong>้<strong>า</strong><strong>ย</strong> เลื่อ<strong>น</strong> ลด ตัดเ<strong>ง</strong>ิ<strong>น</strong>เดือ<strong>น</strong>ห<strong>ร</strong>ือค่<strong>า</strong><strong>จ</strong>้<strong>า</strong><strong>ง</strong> ล<strong>ง</strong>โทษท<strong>า</strong><strong>ง</strong>วิ<strong>น</strong>ั<strong>ย</strong>พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong> แล<strong>ะ</strong>ลูก<strong>จ</strong>้<strong>า</strong><strong>ง</strong> ตลอด<strong>จ</strong><strong>น</strong>ให้พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>แล<strong>ะ</strong>ลูก<strong>จ</strong>้<strong>า</strong><strong>ง</strong>ออก<strong>จ</strong><strong>า</strong>กต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong>ต<strong>า</strong>ม<strong>ร</strong><strong>ะ</strong>เบี<strong>ย</strong>บที่คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ด(3) ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ให้มีก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดท<strong>ำ</strong>แล<strong>ะ</strong>ส่<strong>ง</strong>มอบ<strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>ท<strong>า</strong><strong>ง</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท <strong>ร</strong>วมถึ<strong>ง</strong>แผ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>แล<strong>ะ</strong><strong>ง</strong>บ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ม<strong>า</strong>ณต่อคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>เพื่อขออ<strong>น</strong>ุมัติแล<strong>ะ</strong>มีห<strong>น</strong>้<strong>า</strong>ที่<strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>คว<strong>า</strong>มก้<strong>า</strong>วห<strong>น</strong>้<strong>า</strong>ต<strong>า</strong>มแผ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>แล<strong>ะ</strong><strong>ง</strong>บ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ม<strong>า</strong>ณที่ได้<strong>ร</strong>ับอ<strong>น</strong>ุมัติดั<strong>ง</strong>กล่<strong>า</strong>วต่อคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>า</strong>ม<strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong>เวล<strong>า</strong>ที่คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>เห็<strong>น</strong>สมคว<strong>ร</strong>(4) ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong><strong>ป</strong>ฏิบัติ<strong>ง</strong><strong>า</strong><strong>น</strong>ให้เ<strong>ป</strong>็<strong>น</strong>ไ<strong>ป</strong>ต<strong>า</strong>ม<strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong> แผ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>แล<strong>ะ</strong><strong>ง</strong>บ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ม<strong>า</strong>ณที่ได้<strong>ร</strong>ับอ<strong>น</strong>ุมัติ<strong>จ</strong><strong>า</strong>กคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>(5) ว<strong>า</strong><strong>ง</strong><strong>ร</strong><strong>ะ</strong>เบี<strong>ย</strong>บ ค<strong>ำ</strong>สั่<strong>ง</strong>เกี่<strong>ย</strong>วกับก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฏิบัติ<strong>ง</strong><strong>า</strong><strong>น</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัททั้<strong>ง</strong><strong>น</strong>ี้ ก<strong>า</strong><strong>ร</strong>ใช้อ<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>จ</strong>ขอ<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ดั<strong>ง</strong>กล่<strong>า</strong>วข้<strong>า</strong><strong>ง</strong>ต้<strong>น</strong>ไม่ส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถก<strong>ร</strong><strong>ะ</strong>ท<strong>ำ</strong>ได้ ห<strong>า</strong>กมีคว<strong>า</strong>มเ<strong>ป</strong>็<strong>น</strong>ไ<strong>ป</strong>ได้ว่<strong>า</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่อ<strong>า</strong><strong>จ</strong>มีส่ว<strong>น</strong>ได้เสี<strong>ย</strong>ห<strong>ร</strong>ืออ<strong>า</strong><strong>จ</strong>มีคว<strong>า</strong>มขัดแ<strong>ย</strong>้<strong>ง</strong>ท<strong>า</strong><strong>ง</strong>ผล<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์ใ<strong>น</strong>ลักษณ<strong>ะ</strong>ใด ๆ กับบ<strong>ร</strong>ิษัทใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ใช้อ<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>จ</strong>ดั<strong>ง</strong>กล่<strong>า</strong>ว100 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

Scope of Authority and DutiesThe Nomination Committee for the President of <strong>MCOT</strong> Plc. shall have the authority to search for the President of<strong>MCOT</strong> Plc. in accordance with the criteria, methods and procedure required by law, rules and regulations of relatedgovernment bodies and <strong>MCOT</strong> Plc. as well as other practice guidelines placed by the government bodies and <strong>MCOT</strong> Plc.to ensure that <strong>MCOT</strong> Pc. obtains the best interest. The Nomination Committee shall nominate the appropriate candidates to the Board of Directors of <strong>MCOT</strong> Plc.Aggregation and Segregation of Positions The Chairman of the Board and the President are two separate persons. The Chairman is elected by Directors. <strong>MCOT</strong>places independence as the first critical factor of electing the Chairman. For the selection of the President, it is based on the nomination procedure in accordance with the Act on Standard Qualification of Committee Members and Officials of StateEnterprise B.E. 2543. Then, the appointment of directors and the President must conform to the Article of Association of<strong>MCOT</strong> Public Company Limited. The Chairman is the ultimate leader with significant input to decision-making on <strong>MCOT</strong>’s policies, jointly considered andestablished by the Board and the Management. The Chairman also controls the Board meetings to ensure that they proceedefficiently and effectively. During each meeting of the Board, all directors are supported and encouraged to activelyparticipate it, and to support the Management through the President. At the same time, the Board authorizes the President to commit the Company through his/her signature. Presidential authority is therefore efficiently channeled through the Management in accordance with the duties, authority and responsibilities explicitly indicated. Therefore, there is a clearseparation between roles and duties of the Board and the Management.Scope of Authority and Duties of the PresidentIn accordance with the Company’s Articles of Association, the President shall have the authority and duties in respect of the Company’s management as per the assignment of the Board of Directors. The President shall strictly manage the Company according to the plan or budget approved by the Board of Directors with integrity and prudence for the bestinterests of <strong>MCOT</strong> Plc and its shareholders. The authority and duties of the President shall include the following matters andactivities: (1) To undertake and manage the Company’s day-to-day activities.(2) To recruit, appoint, remove, transfer, promote, demote, cut salaries or wages, subject employees and staff todisciplinary actions, as well as remove employees or staff under rules set up by the Board. (3) To prepare and submit the Company’s business policy, including its plan and budget to the Board of Directors forapproval; to <strong>report</strong> to the Board the progress of such approved plan and budget within an appropriate period. (4) To implement and work in accordance with the policy, plan, and budget approved by the Board. (5) To lay down regulations and orders concerning the Company’s operation. The President shall be prohibited to exercise his authority and duties specified above if he has any potential interest ormay cause any conflict of interest with the Company in any way.A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d101

เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท ได้แต่<strong>ง</strong>ตั้<strong>ง</strong>ให้<strong>น</strong><strong>า</strong><strong>ง</strong>อ<strong>ร</strong>ัญ<strong>ร</strong>ัต<strong>น</strong>์ อ<strong>ย</strong>ู่ค<strong>ง</strong> <strong>ร</strong>อ<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ แล<strong>ะ</strong>เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บม<strong>จ</strong>.อสมท ท<strong>ำ</strong>ห<strong>น</strong>้<strong>า</strong>ที่เ<strong>ป</strong>็<strong>น</strong>เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท แล<strong>ะ</strong><strong>จ</strong>ัดตั้<strong>ง</strong>ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท เพื่อ<strong>ร</strong>ับผิดชอบแล<strong>ะ</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ให้ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ไ<strong>ป</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>มี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>สิทธิภ<strong>า</strong>พสู<strong>ง</strong>สุด โด<strong>ย</strong>มีห<strong>น</strong>้<strong>า</strong>ที่<strong>ร</strong>ับผิดชอบ ดั<strong>ง</strong><strong>น</strong>ี้(1) ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ต<strong>า</strong>มม<strong>า</strong>ต<strong>ร</strong><strong>า</strong> 89/15 ขอ<strong>ง</strong> พ.<strong>ร</strong>.บ. หลักท<strong>ร</strong>ัพ<strong>ย</strong>์แล<strong>ะ</strong>ตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์ โด<strong>ย</strong>• <strong>จ</strong>ัดท<strong>ำ</strong>แล<strong>ะ</strong>เก็บ<strong>ร</strong>ักษ<strong>า</strong>เอกส<strong>า</strong><strong>ร</strong>ดั<strong>ง</strong>ต่อไ<strong>ป</strong><strong>น</strong>ี้- ท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>- ห<strong>น</strong>ั<strong>ง</strong>สือ<strong>น</strong>ัด<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> <strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> แล<strong>ะ</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong><strong>ป</strong>ีขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท- ห<strong>น</strong>ั<strong>ง</strong>สือ<strong>น</strong>ัด<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมผู้ถือหุ้<strong>น</strong>แล<strong>ะ</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมผู้ถือหุ้<strong>น</strong>• เก็บ<strong>ร</strong>ักษ<strong>า</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>มีส่ว<strong>น</strong>ได้เสี<strong>ย</strong>ที่<strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>โด<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ห<strong>ร</strong>ือผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>• ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>อื่<strong>น</strong> ๆ ต<strong>า</strong>มที่คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>กับตล<strong>า</strong>ดทุ<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ก<strong>า</strong>ศก<strong>ำ</strong>ห<strong>น</strong>ด(2) ก<strong>า</strong><strong>ร</strong>ให้ค<strong>ำ</strong>แ<strong>น</strong><strong>ะ</strong><strong>น</strong><strong>ำ</strong>แล<strong>ะ</strong>ส<strong>น</strong>ับส<strong>น</strong>ุ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ขอ<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทเกี่<strong>ย</strong>วกับข้อกฎหม<strong>า</strong><strong>ย</strong>แล<strong>ะ</strong><strong>ร</strong><strong>ะ</strong>เบี<strong>ย</strong>บ<strong>ป</strong>ฏิบัติต่<strong>า</strong><strong>ง</strong> ๆ ที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong>เพื่อคว<strong>า</strong>มเ<strong>ร</strong>ี<strong>ย</strong>บ<strong>ร</strong>้อ<strong>ย</strong> มี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>สิทธิภ<strong>า</strong>พ ถูกต้อ<strong>ง</strong>ต<strong>า</strong>มกฎหม<strong>า</strong><strong>ย</strong> <strong>ร</strong><strong>ะ</strong>เบี<strong>ย</strong>บข้อบั<strong>ง</strong>คับขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท แล<strong>ะ</strong>สอดคล้อ<strong>ง</strong>กับข้อพึ<strong>ง</strong><strong>ป</strong>ฏิบัติที่ดี(3) ดูแลให้มีก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ต<strong>า</strong>มหลักก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>กับดูแลกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ที่ดี <strong>ร</strong>วมทั้<strong>ง</strong>ติดต<strong>า</strong>มให้<strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>แล<strong>ะ</strong>ข้อแ<strong>น</strong><strong>ะ</strong><strong>น</strong><strong>ำ</strong>ขอ<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทมีผลใ<strong>น</strong>ท<strong>า</strong><strong>ง</strong><strong>ป</strong>ฏิบัติ(4) ก<strong>ำ</strong>กับดูแลให้บ<strong>ร</strong>ิษัท คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>ฝ่<strong>า</strong><strong>ย</strong><strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong> <strong>ป</strong>ฏิบัติต<strong>า</strong>มข้อกฎหม<strong>า</strong><strong>ย</strong>แล<strong>ะ</strong><strong>ร</strong><strong>ะ</strong>เบี<strong>ย</strong>บ<strong>ป</strong>ฏิบัติต่<strong>า</strong><strong>ง</strong> ๆ ที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong> อั<strong>น</strong>ได้แก่ พ<strong>ร</strong><strong>ะ</strong><strong>ร</strong><strong>า</strong>ชบัญญัติบ<strong>ร</strong>ิษัทมห<strong>า</strong>ช<strong>น</strong><strong>จ</strong><strong>ำ</strong>กัด พ<strong>ร</strong><strong>ะ</strong><strong>ร</strong><strong>า</strong>ชบัญญัติหลักท<strong>ร</strong>ัพ<strong>ย</strong>์แล<strong>ะ</strong>ตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์ ข้อบั<strong>ง</strong>คับแล<strong>ะ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ก<strong>า</strong>ศขอ<strong>ง</strong>ตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์แห่<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong> แล<strong>ะ</strong>ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>กับหลักท<strong>ร</strong>ัพ<strong>ย</strong>์แล<strong>ะ</strong>ตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์ พ<strong>ร</strong><strong>ะ</strong><strong>ร</strong><strong>า</strong>ชบัญญัติ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบ<strong>ร</strong>ัฐธ<strong>ร</strong><strong>ร</strong>ม<strong>น</strong>ูญว่<strong>า</strong>ด้ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong>้อ<strong>ง</strong>กั<strong>น</strong>แล<strong>ะ</strong><strong>ป</strong><strong>ร</strong><strong>า</strong>บ<strong>ป</strong><strong>ร</strong><strong>า</strong>มก<strong>า</strong><strong>ร</strong>ทุ<strong>จ</strong><strong>ร</strong>ิต พ.ศ. 2542 แล<strong>ะ</strong>มติคณ<strong>ะ</strong><strong>ร</strong>ัฐม<strong>น</strong>ต<strong>ร</strong>ีที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong> (5) ดูแลให้คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทแล<strong>ะ</strong>ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong> <strong>ป</strong>ฏิบัติ<strong>ง</strong><strong>า</strong><strong>น</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ถูกต้อ<strong>ง</strong>แล<strong>ะ</strong><strong>ร</strong>อบคอบ โด<strong>ย</strong>ค<strong>ำ</strong><strong>น</strong>ึ<strong>ง</strong>ถึ<strong>ง</strong>สิทธิขอ<strong>ง</strong>ผู้ถือหุ้<strong>น</strong>แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฏิบัติที่เ<strong>ป</strong>็<strong>น</strong>ธ<strong>ร</strong><strong>ร</strong>มต่อผู้ถือหุ้<strong>น</strong> (6) ติดต่อสื่อส<strong>า</strong><strong>ร</strong>กับผู้ถือหุ้<strong>น</strong>แล<strong>ะ</strong>ดูแลผู้ถือหุ้<strong>น</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>เหม<strong>า</strong><strong>ะ</strong>สม(7) ติดต่อสื่อส<strong>า</strong><strong>ร</strong>กับห<strong>น</strong>่ว<strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ก<strong>ำ</strong>กับดูแลที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong> ก<strong>า</strong><strong>ร</strong>พัฒ<strong>น</strong><strong>า</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong> คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท มีก<strong>า</strong><strong>ร</strong>พัฒ<strong>น</strong><strong>า</strong>ต<strong>น</strong>เอ<strong>ง</strong>อ<strong>ย</strong>ู่เสมอ โด<strong>ย</strong>ได้เข้<strong>า</strong><strong>ร</strong>่วมก<strong>า</strong><strong>ร</strong>สัมม<strong>น</strong><strong>า</strong>/อบ<strong>ร</strong>ม/<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมกับสม<strong>า</strong>คมส่<strong>ง</strong>เส<strong>ร</strong>ิมสถ<strong>า</strong>บั<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทไท<strong>ย</strong> ตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์แห่<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong> ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>กับหลักท<strong>ร</strong>ัพ<strong>ย</strong>์แล<strong>ะ</strong>ตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์ สม<strong>า</strong>คมบ<strong>ร</strong>ิษัท<strong>จ</strong>ดท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong> แล<strong>ะ</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong><strong>ร</strong>ษัทภิบ<strong>า</strong>ลแห่<strong>ง</strong>ช<strong>า</strong>ติ เพื่อให้มีก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong>ับ<strong>ป</strong><strong>ร</strong>ุ<strong>ง</strong> ก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฏิบัติ<strong>ง</strong><strong>า</strong><strong>น</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ต่อเ<strong>น</strong>ื่อ<strong>ง</strong> แล<strong>ะ</strong><strong>น</strong><strong>ำ</strong>คว<strong>า</strong>ม<strong>ร</strong>ู้ที่ได้ม<strong>า</strong>ใช้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์แก่ บม<strong>จ</strong>.อสมท ต่อไ<strong>ป</strong> แล<strong>ะ</strong>เมื่อมีก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>แ<strong>ป</strong>ล<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ใหม่ บม<strong>จ</strong>.อสมท ได้<strong>จ</strong>ัด<strong>ป</strong>ฐม<strong>น</strong>ิเทศแล<strong>ะ</strong><strong>จ</strong>ัดท<strong>ำ</strong>คู่มือก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>มอบให้แก่ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ใหม่ ซึ่<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบด้ว<strong>ย</strong>เอกส<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>ข้อมูล ที่เ<strong>ป</strong>็<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์ต่อก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฏิบัติห<strong>น</strong>้<strong>า</strong>ที่ขอ<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> 102 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

Company Secretary <strong>MCOT</strong> Plc. assigned Mrs. Aranrat Youkong, Executive Vice President and Secretary to the Board of Directors of<strong>MCOT</strong> Plc. to act as the Company Secretary. The Office of Company Secretary was also established to enhance the highestoperating efficiency under the scope of responsibilities as listed below:(1) To comply with Section 89/15 of the Securities and Exchange Act for the following events: • Prepare and keep the following documents: - Director registration- Notice of meetings of the Board of Directors, minutes of all meetings of the Board of Directors, and <strong>annual</strong><strong>report</strong>s of the Company- Notice of meetings of shareholders and minutes of all meetings of shareholders• Keep the history of connected transactions <strong>report</strong>ed by any directors or executives of <strong>MCOT</strong> Plc.• Take other actions as required by the Capital Market Supervisory Board. (2) To provide advice and supports to the Board of Directors in relation to legal and statutory rules to ensure that allactions performed by the Board are in good order, efficient, and comply with applicable laws and regulations of the Company, and relevant to good corporate practice.(3) To ensure good corporate governance practice, and monitor actions to ensure that the Board’s policies and adviceare effectively implemented. (4) To ensure that the Company, the Board and the Management comply with all related laws and rules; namely, the Public Limited Company Act, the Securities and Exchange Act, rules and notifications of the Stock Exchange of Thailand, and the Securities and Exchange Commission, the Organic Act on Counter Corruption, B.E. 2542, andrelated resolutions of the Council of Ministers.(5) To ensure that the Board, the Company and the Management perform correct and careful operations by regardingthe right of shareholders and fair treatment to all shareholders. (6) To communicate with shareholders and ensure that they are properly treated. (7) To communicate with related regulatory agencies. Development of Directors The Board of Directors of <strong>MCOT</strong> Plc. has always updated itself by attending seminars/ training courses/ meeting withThai Institute of Directors Association (IOD), the Stock Exchange of Thailand (SET), the Securities Exchange Commission(SEC), Listed Companies Association, and the National Corporate Governance Committee in order to implement suchupdated knowledge to improve the operating activities of <strong>MCOT</strong> Plc. On a new director is appointed, the directors orientationis arranged for him/her. The Director’s Handbook is also provided; it contains documents and information useful to perform his/her duties as a director, e.g. related laws, the Article of Association of <strong>MCOT</strong> Plc., The Director’s Handbook, The ListedCompanies Handbook, organizational structure, etc.A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d103

<strong>ป</strong>ี 2551 ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท ได้เข้<strong>า</strong><strong>ร</strong>ับก<strong>า</strong><strong>ร</strong>อบ<strong>ร</strong>มกับสม<strong>า</strong>คมส่<strong>ง</strong>เส<strong>ร</strong>ิมสถ<strong>า</strong>บั<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทไท<strong>ย</strong> <strong>ร</strong>วม 14 ท่<strong>า</strong><strong>น</strong> 9 หลักสูต<strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบด้ว<strong>ย</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ชื่อก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> หลักสูต<strong>ร</strong>1. <strong>น</strong><strong>า</strong><strong>ย</strong><strong>จ</strong><strong>า</strong><strong>ร</strong>ุพ<strong>ง</strong>ศ์ เ<strong>ร</strong>ือ<strong>ง</strong>สุว<strong>ร</strong><strong>ร</strong>ณ • Role of the Chairman Program (RCP-19/<strong>2008</strong>)2. <strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong>ัที เ<strong>ป</strong><strong>ร</strong>ม<strong>ร</strong>ัศมี • Role of the Chairman Program (RCP-19/<strong>2008</strong>)3. <strong>น</strong><strong>า</strong><strong>ย</strong>ธ<strong>ง</strong>ทอ<strong>ง</strong> <strong>จ</strong>ั<strong>น</strong>ท<strong>ร</strong><strong>า</strong><strong>ง</strong>ศุ • Director Certification Program (DCP-108/<strong>2008</strong>)4. <strong>น</strong><strong>า</strong><strong>ย</strong>วิท<strong>ย</strong><strong>า</strong>ธ<strong>ร</strong> ท่อแก้ว • Director Certification Program (DCP-100/<strong>2008</strong>)• Audit Committee Program (ACP - 22/<strong>2008</strong>)• Finance for Non-Finance Directors (FND-39/<strong>2008</strong>)5. <strong>น</strong><strong>า</strong><strong>ง</strong>ด<strong>น</strong>ุช<strong>า</strong> <strong>ย</strong>ิ<strong>น</strong>ดีพิธ • Finance Statement for Directors (FSD-3/<strong>2008</strong>)6. <strong>น</strong><strong>า</strong><strong>ย</strong>อ<strong>น</strong>ุส<strong>ร</strong>ณ์ ธ<strong>ร</strong><strong>ร</strong>มใ<strong>จ</strong> • Role of the Chairman Program (RCP-19/<strong>2008</strong>)7. <strong>น</strong><strong>า</strong><strong>ย</strong><strong>ป</strong><strong>ร</strong><strong>า</strong>โมท<strong>ย</strong>์ โชคศิ<strong>ร</strong>ิกุลชั<strong>ย</strong> • Director Certification Program (DCP-108/<strong>2008</strong>)• Role of the Compensation Committee (RCC-6/<strong>2008</strong>)• Board and Director Performance Evaluation8. <strong>น</strong><strong>า</strong><strong>ย</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ส<strong>า</strong><strong>น</strong> หวั<strong>ง</strong><strong>ร</strong>ัต<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>า</strong>ณี • Director Certification Program (DCP-108/<strong>2008</strong>)• Role of the Chairman Program (RCP-19/<strong>2008</strong>)• Board and Director Performance Evaluation9. <strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong>ฤ<strong>น</strong><strong>า</strong><strong>ร</strong>ท พ<strong>ร</strong><strong>ะ</strong><strong>ป</strong>ัญญ<strong>า</strong> • Director Certification Program (DCP-109/<strong>2008</strong>)• Audit Committee Program (ACP-23/<strong>2008</strong>)10. <strong>น</strong><strong>า</strong><strong>ย</strong>ส<strong>ง</strong>ว<strong>น</strong> ตี<strong>ย</strong><strong>ะ</strong>ไพบูล<strong>ย</strong>์สิ<strong>น</strong> • Understanding the fundamental of financial Statement (UFS-13/<strong>2008</strong>)11. <strong>น</strong><strong>า</strong><strong>ย</strong>สุทธิพ<strong>ร</strong> <strong>ป</strong>ทุมเทว<strong>า</strong>ภิบ<strong>า</strong>ล • Director Accreditation Program (DAP-70/<strong>2008</strong>)• Understanding the fundamental of financial Statement (UFS-13/<strong>2008</strong>)• Finance for Non-Finance Directors (FND-39/<strong>2008</strong>)12. <strong>น</strong><strong>า</strong><strong>ง</strong>วิล<strong>า</strong>สิ<strong>น</strong>ี อดุล<strong>ย</strong><strong>า</strong><strong>น</strong><strong>น</strong>ท์ • Director Accreditation Program (DAP-70/<strong>2008</strong>)13. <strong>น</strong><strong>า</strong><strong>ง</strong>ส<strong>า</strong>ว<strong>ร</strong>ส<strong>น</strong><strong>า</strong> โตสิต<strong>ร</strong><strong>ะ</strong>กูล • Finance for Non-Finance Director (FND-39/<strong>2008</strong>)14. <strong>น</strong><strong>า</strong><strong>ย</strong>วสั<strong>น</strong>ต์ ภั<strong>ย</strong>หลีกลี้• Director Certification Program (DCP-99/<strong>2008</strong>)ก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฐม<strong>น</strong>ิเทศก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> (Directors Orientation)ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ที่เข้<strong>า</strong><strong>ร</strong>ับต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong>ใหม่ใ<strong>น</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท ได้<strong>ร</strong>ับก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฐม<strong>น</strong>ิเทศ เพื่อให้ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ใหม่ได้<strong>ร</strong>ับท<strong>ร</strong><strong>า</strong>บ<strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท <strong>ร</strong>วมทั้<strong>ง</strong>ข้อมูลต่<strong>า</strong><strong>ง</strong> ๆ ที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong> เช่<strong>น</strong> โค<strong>ร</strong><strong>ง</strong>ส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>ทุ<strong>น</strong> โค<strong>ร</strong><strong>ง</strong>ส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>บ<strong>ร</strong>ิษัท ผู้ถือหุ้<strong>น</strong> ผลก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> แล<strong>ะ</strong>ข้อมูลอื่<strong>น</strong> ๆที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong>กับบ<strong>ร</strong>ิษัท <strong>ร</strong>วมทั้<strong>ง</strong>กฎหม<strong>า</strong><strong>ย</strong> <strong>ร</strong><strong>ะ</strong>เบี<strong>ย</strong>บ ข้อบั<strong>ง</strong>คับ แล<strong>ะ</strong>ได้มอบคู่มือก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> <strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบด้ว<strong>ย</strong>1. คู่มือก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท<strong>จ</strong>ดท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong> (Director’s Handbook)2. พ<strong>ร</strong><strong>ะ</strong><strong>ร</strong><strong>า</strong>ชบัญญัติบ<strong>ร</strong>ิษัทมห<strong>า</strong>ช<strong>น</strong><strong>จ</strong><strong>ำ</strong>กัด3. พ<strong>ร</strong><strong>ะ</strong><strong>ร</strong><strong>า</strong>ชบัญญัติหลักท<strong>ร</strong>ัพ<strong>ย</strong>์แล<strong>ะ</strong>ตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์4. พ<strong>ร</strong><strong>ะ</strong><strong>ร</strong><strong>า</strong>ชบัญญัติคุณสมบัติม<strong>า</strong>ต<strong>ร</strong>ฐ<strong>า</strong><strong>น</strong>ส<strong>ำ</strong>ห<strong>ร</strong>ับก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong><strong>ร</strong>ัฐวิส<strong>า</strong>หกิ<strong>จ</strong>5. พ<strong>ร</strong><strong>ะ</strong><strong>ร</strong><strong>า</strong>ชบัญญัติว่<strong>า</strong>ด้ว<strong>ย</strong>คว<strong>า</strong>มผิดขอ<strong>ง</strong>พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>ใ<strong>น</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong>ห<strong>ร</strong>ือห<strong>น</strong>่ว<strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ขอ<strong>ง</strong><strong>ร</strong>ัฐ6. ข้อพึ<strong>ง</strong><strong>ป</strong>ฏิบัติที่ดีส<strong>ำ</strong>ห<strong>ร</strong>ับก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท<strong>จ</strong>ดท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong>104 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

In <strong>2008</strong>, 14 directors of <strong>MCOT</strong> Plc. have attended 9 training courses arranged by Thai Institute of Directors Association: Director NamesCourses1. Mr. Charupong Ruangsuwan • Role of the Chairman Program (RCP - 19/<strong>2008</strong>)2. Mr. Nattee Premrasamee • Role of the Chairman Program (RCP-19/<strong>2008</strong>)3. Mr. Tongthong Chandransu • Director Certification Program (DCP - 108/<strong>2008</strong>)4. Mr. Wittayatorn Tokeaw • Director Certification Program (DCP - 100/<strong>2008</strong>)• Audit Committee Program (ACP - 22/<strong>2008</strong>) • Finance for Non-Finance Directors (FND - 39/<strong>2008</strong>)5. Mrs. Danucha Yindeepit • Finance Statement for Directors (FSD - 3/<strong>2008</strong>)6. Mr. Anusorn Tamajai • Role of the Chairman Program (RCP-19/<strong>2008</strong>)7. Mr. Pramote Chokesirikulchai • Director Certification Program (DCP - 108/<strong>2008</strong>)• Role of the Compensation Committee (RCC -6/<strong>2008</strong>)• Board and Director Performance Evaluation8. Mr. Prasan Wangrattanapranee • Director Certification Program (DCP - 108/<strong>2008</strong>)• Role of the Chairman Program (RCP-19/<strong>2008</strong>)• Board and Director Performance Evaluation9. Mr. Narunart Prapanya • Director Certification Program (DCP - 109/<strong>2008</strong>)• Audit Committee Program (ACP - 23 /<strong>2008</strong>)10. Mr. Sanguan Tiyapaiboonsin • Understanding the Fundamental of Financial Statement (UFS - 13/<strong>2008</strong>)11. Mr.Sudhiporn Patumtaewapibal • Director Certification Program (DCP - 70/<strong>2008</strong>)• Understanding the Fundamental of Financial Statement (UFS - 13/<strong>2008</strong>)• Finance for Non-Finance Directors (FND - 39/<strong>2008</strong>)12. Mrs. Wilasinee Adulyanon • Director Certification Program (DCP - 70/<strong>2008</strong>)13. Ms. Rosana Tositrakul • Finance for Non-Finance Directors (FND - 39/<strong>2008</strong>)14. Mr. Wasan Paileeklee• Director Certification Program (DCP - 99/<strong>2008</strong>)Directors OrientationThe directors newly appointed for the Board of Directors of <strong>MCOT</strong> Plc. must attend the Directors Orientation to ensurethat those new directors are aware of <strong>MCOT</strong>’s corporate policies as well as other related information such as capitalstructure, corporate structure, shareholders, operating results and other related issues, including laws, rules and obligations.All directors also receive the Director’s Handbook, which includes: 1. Director’s Handbook2. Public Limited Company Act3. Securities and Exchange Act4. Act on Standard Qualification of Committee Members and Officials of State Enterprise5. Act on Offence of State Organization or State Agency Official 6. Good practice for directors of listed companiesA n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d105

7. <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ก<strong>า</strong>ศตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์เ<strong>ร</strong>ื่อ<strong>ง</strong>คุณสมบัติแล<strong>ะ</strong>ขอบเขตก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ขอ<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>8. ข้อบั<strong>ง</strong>คับบ<strong>ร</strong>ิษัท9. คู่มือบ<strong>ร</strong>ิษัท<strong>จ</strong>ดท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong>10. ข้อแ<strong>น</strong><strong>ะ</strong><strong>น</strong><strong>ำ</strong>ก<strong>า</strong><strong>ร</strong>ให้ส<strong>า</strong><strong>ร</strong>ส<strong>น</strong>เทศส<strong>ำ</strong>ห<strong>ร</strong>ับผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท<strong>จ</strong>ดท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong>11. หลักก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>กับดูแลกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ที่ดีส<strong>ำ</strong>ห<strong>ร</strong>ับบ<strong>ร</strong>ิษัท<strong>จ</strong>ดท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong> <strong>ป</strong>ี 254912. <strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong><strong>ป</strong>ี13. แผ<strong>น</strong>วิส<strong>า</strong>หกิ<strong>จ</strong>14. คู่มือแล<strong>ะ</strong>แผ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>15. โค<strong>ร</strong><strong>ง</strong>ส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>16. คู่มือ<strong>ร</strong><strong>ะ</strong>บบก<strong>า</strong><strong>ร</strong>ควบคุมภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>17. แผ<strong>น</strong>แม่บทเทคโ<strong>น</strong>โล<strong>ย</strong>ีส<strong>า</strong><strong>ร</strong>ส<strong>น</strong>เทศแล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>สื่อส<strong>า</strong><strong>ร</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท ได้มีก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ด<strong>ร</strong><strong>ะ</strong>เบี<strong>ย</strong>บว<strong>า</strong><strong>ร</strong><strong>ะ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong>ขอ<strong>ง</strong>แต่ล<strong>ะ</strong>เดือ<strong>น</strong>ไว้ชัดเ<strong>จ</strong><strong>น</strong> ส่ว<strong>น</strong><strong>ร</strong><strong>ะ</strong>เบี<strong>ย</strong>บว<strong>า</strong><strong>ร</strong><strong>ะ</strong>ที่<strong>น</strong>อกเห<strong>น</strong>ือ<strong>จ</strong><strong>า</strong>ก<strong>น</strong>ี้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่<strong>จ</strong><strong>ะ</strong><strong>ร</strong>่วมกั<strong>น</strong>พิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong>ต<strong>า</strong>มคว<strong>า</strong>มส<strong>ำ</strong>คัญแล<strong>ะ</strong><strong>จ</strong><strong>ำ</strong>เ<strong>ป</strong>็<strong>น</strong> อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ไ<strong>ร</strong>ก็ดี ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>แต่ล<strong>ะ</strong>ค<strong>น</strong>ส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถเส<strong>น</strong>อเ<strong>ร</strong>ื่อ<strong>ง</strong>ต่<strong>า</strong><strong>ง</strong> ๆ ได้ด้ว<strong>ย</strong> ทั้<strong>ง</strong><strong>น</strong>ี้ ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท ใ<strong>น</strong><strong>ป</strong>ี 2551 มีก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมทั้<strong>ง</strong>สิ้<strong>น</strong> 19 ค<strong>ร</strong>ั้<strong>ง</strong> ซึ่<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท ได้<strong>ร</strong>ับห<strong>น</strong>ั<strong>ง</strong>สือเชิญ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุม แล<strong>ะ</strong>เอกส<strong>า</strong><strong>ร</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุม เพื่อพิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong>ล่ว<strong>ง</strong>ห<strong>น</strong>้<strong>า</strong>ก่อ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุม ใ<strong>น</strong><strong>ป</strong>ี 2551 ได้มีก<strong>า</strong><strong>ร</strong><strong>น</strong><strong>ำ</strong>เส<strong>น</strong>อ<strong>ร</strong><strong>ะ</strong>เบี<strong>ย</strong>บว<strong>า</strong><strong>ร</strong><strong>ะ</strong>เพื่อพิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong><strong>ร</strong>วม 89 เ<strong>ร</strong>ื่อ<strong>ง</strong> โด<strong>ย</strong>เ<strong>ป</strong>็<strong>น</strong><strong>ร</strong><strong>ะ</strong>เบี<strong>ย</strong>บว<strong>า</strong><strong>ร</strong><strong>ะ</strong>ที่ส<strong>ำ</strong>คัญ เช่<strong>น</strong> ก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดกล<strong>ย</strong>ุทธ์แผ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> แผ<strong>น</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong> แล<strong>ะ</strong><strong>ง</strong>บ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ม<strong>า</strong>ณ<strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong><strong>ป</strong>ี ก<strong>า</strong><strong>ร</strong>พิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong>แผ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>เพื่อ<strong>ร</strong>อ<strong>ง</strong><strong>ร</strong>ับพ<strong>ร</strong><strong>ะ</strong><strong>ร</strong><strong>า</strong>ชบัญญัติก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ก<strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>า</strong><strong>ย</strong>เสี<strong>ย</strong><strong>ง</strong>แล<strong>ะ</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์ พ.ศ. 2551 ก<strong>า</strong><strong>ร</strong>พิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>โค<strong>ร</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong>่วมทุ<strong>น</strong>ต่<strong>า</strong><strong>ง</strong> ๆ ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong>ับ<strong>ป</strong><strong>ร</strong>ุ<strong>ง</strong>โค<strong>ร</strong><strong>ง</strong>ส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong> ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดซื้อ<strong>จ</strong>ัด<strong>จ</strong>้<strong>า</strong><strong>ง</strong>ใ<strong>น</strong>โค<strong>ร</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ส<strong>ำ</strong>คัญ ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong>ับ<strong>ป</strong><strong>ร</strong>ุ<strong>ง</strong><strong>ร</strong><strong>ะ</strong>เบี<strong>ย</strong>บ<strong>ป</strong>ฏิบัติ<strong>ง</strong><strong>า</strong><strong>น</strong>ต่<strong>า</strong><strong>ง</strong> ๆ แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>แต่<strong>ง</strong>ตั้<strong>ง</strong>พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong><strong>ร</strong><strong>ะ</strong>ดับบ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong> เ<strong>ป</strong>็<strong>น</strong>ต้<strong>น</strong>ส<strong>ำ</strong>ห<strong>ร</strong>ับ<strong>ร</strong><strong>ะ</strong>เบี<strong>ย</strong>บว<strong>า</strong><strong>ร</strong><strong>ะ</strong>เพื่อท<strong>ร</strong><strong>า</strong>บมี<strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 70 เ<strong>ร</strong>ื่อ<strong>ง</strong> โด<strong>ย</strong>ส่ว<strong>น</strong>ใหญ่เ<strong>ป</strong>็<strong>น</strong>เ<strong>ร</strong>ื่อ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ผลก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> แล<strong>ะ</strong>คว<strong>า</strong>มก้<strong>า</strong>วห<strong>น</strong>้<strong>า</strong>ขอ<strong>ง</strong>โค<strong>ร</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ต่<strong>า</strong><strong>ง</strong> ๆ ทั้<strong>ง</strong><strong>น</strong>ี้ ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท ต<strong>า</strong>ม<strong>ป</strong>กติแต่ล<strong>ะ</strong>ค<strong>ร</strong>ั้<strong>ง</strong><strong>จ</strong><strong>ะ</strong>ใช้เวล<strong>า</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ม<strong>า</strong>ณ 4 ชั่วโม<strong>ง</strong> ซึ่<strong>ง</strong>ฝ่<strong>า</strong><strong>ย</strong>เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท เข้<strong>า</strong><strong>ร</strong>่วมก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมด้ว<strong>ย</strong>ทุกค<strong>ร</strong>ั้<strong>ง</strong> แล<strong>ะ</strong>เ<strong>ป</strong>็<strong>น</strong>ผู้บั<strong>น</strong>ทึก<strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุม แล<strong>ะ</strong><strong>จ</strong>ัดเก็บข้อมูล ห<strong>ร</strong>ือเอกส<strong>า</strong><strong>ร</strong>เกี่<strong>ย</strong>วกับก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมอ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ถูกต้อ<strong>ง</strong>ค<strong>ร</strong>บถ้ว<strong>น</strong> <strong>ร</strong>วมทั้<strong>ง</strong>ให้ค<strong>ำ</strong>แ<strong>น</strong><strong>ะ</strong><strong>น</strong><strong>ำ</strong>ใ<strong>น</strong>ด้<strong>า</strong><strong>น</strong>กฎเกณฑ์ต่<strong>า</strong><strong>ง</strong> ๆ ที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong>ด้ว<strong>ย</strong> <strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท ค<strong>ร</strong>อบคลุมส<strong>า</strong><strong>ร</strong><strong>ะ</strong>ส<strong>ำ</strong>คัญต่<strong>า</strong><strong>ง</strong> ๆ อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ค<strong>ร</strong>บถ้ว<strong>น</strong> แล<strong>ะ</strong>เ<strong>ป</strong>็<strong>น</strong>มติที่เ<strong>ป</strong>็<strong>น</strong>เอกฉั<strong>น</strong>ท์ทั้<strong>ง</strong>หมด โด<strong>ย</strong>มีก<strong>า</strong><strong>ร</strong>บั<strong>น</strong>ทึกก<strong>า</strong><strong>ร</strong>อภิ<strong>ป</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ขอ<strong>ง</strong>ที่<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุม <strong>ร</strong>วมทั้<strong>ง</strong>ข้อคิดเห็<strong>น</strong>ขอ<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ไว้อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ชัดเ<strong>จ</strong><strong>น</strong> แล<strong>ะ</strong>มีก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดเก็บ<strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท แล<strong>ะ</strong>เอกส<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบอ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong><strong>ร</strong><strong>ะ</strong>บบ มีก<strong>า</strong><strong>ร</strong><strong>ร</strong>ักษ<strong>า</strong>คว<strong>า</strong>ม<strong>ป</strong>ลอดภั<strong>ย</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ดี โด<strong>ย</strong><strong>ป</strong>กติคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท ทุกค<strong>น</strong>เข้<strong>า</strong><strong>ร</strong>่วมก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมทุกค<strong>ร</strong>ั้<strong>ง</strong> <strong>ย</strong>กเว้<strong>น</strong>แต่มีเหตุ<strong>จ</strong><strong>ำ</strong>เ<strong>ป</strong>็<strong>น</strong> ซึ่<strong>ง</strong>ห<strong>า</strong>กท<strong>ร</strong><strong>า</strong>บเ<strong>ป</strong>็<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ล่ว<strong>ง</strong>ห<strong>น</strong>้<strong>า</strong> ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong><strong>จ</strong><strong>ะ</strong>มีห<strong>น</strong>ั<strong>ง</strong>สือแ<strong>จ</strong>้<strong>ง</strong>ขอล<strong>า</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมต่อ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>เสมอ 106 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

7. SET Notification regarding Qualifications and Scope of Work of the Board of Directors 8. Article of Association 9. Listed Companies Handbook10. Guidelines for information disclosure by executives of listed companies11. Principles of Good Governance for listed companies, Year 200612. Annual Reports13. State Enterprise Plans14. Risk Management Handbook and Plans15. Management Structure16. Internal Control System Handbook17. Information Technology and Communications Master Plan The Meetings of the Board of DirectorsThe Board plans its monthly meeting schedule with regular agendas. Other special agendas are jointly considered anddecided by the Chairman of the Board and the President subject to significance and necessity. Each director may alsopropose matters. In <strong>2008</strong>, the Board had 19 meetings in total. Every board member consistently receives the notice to eachmeeting along with complementary information prior to the meeting. In <strong>2008</strong>, a total of 89 agendas were deliberated; they were significant agendas, including the <strong>annual</strong> strategyformulation, work plans, business plans, and <strong>annual</strong> budget. Work plans were considered to correspond to the Act onBroadcasting and Television Businesses B.E. 2551. The Board of Directors also considered joint venturing, organizationreforms, procurements in major projects, amendments to regulations, and appointment of management employees, etc.Agendas for acknowledgement consisted of 70 items; most of which were <strong>report</strong>s on operations and updates on variousprojects. A typical Board meeting took four hours, also attended by the Company Secretary in every meeting to take the minutes and to file complete and precise information along with meeting documents. The Company Secretary alsoprovided advice to the Board on pertinent regulations. The minutes of the Board meetings covered all essential issues and all the minutes were unanimously approved.Discussions raised in the meetings along with directors’ opinions are clearly stated. All minutes and attached documentswere systematically filed under tight security. Normally, all Directors of <strong>MCOT</strong> attended each Board meeting except forlegitimate reasons for absence. Whenever possible, Directors may send an apology letter to the Chairman if they are notavailable for the meeting.A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d107

ก<strong>า</strong><strong>ร</strong>เข้<strong>า</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมขอ<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทฯ แล<strong>ะ</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>เฉพ<strong>า</strong><strong>ะ</strong>เ<strong>ร</strong>ื่อ<strong>ง</strong> 3 คณ<strong>ะ</strong> ใ<strong>น</strong><strong>ป</strong>ี 2551ชื่อ ต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong> ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> ต<strong>ร</strong>ว<strong>จ</strong>สอบ ส<strong>ร</strong><strong>ร</strong>ห<strong>า</strong> ก<strong>ำ</strong>ห<strong>น</strong>ดบ<strong>ร</strong>ิษัท <strong>ร</strong>วม 13 ค<strong>ร</strong>ั้<strong>ง</strong> <strong>ร</strong>วม 14 ค<strong>ร</strong>ั้<strong>ง</strong> ค่<strong>า</strong>ตอบแท<strong>น</strong><strong>ร</strong>วม 19 ค<strong>ร</strong>ั้<strong>ง</strong> <strong>ร</strong>วม 2 ค<strong>ร</strong>ั้<strong>ง</strong>1. <strong>น</strong><strong>า</strong><strong>ย</strong><strong>จ</strong><strong>า</strong><strong>ร</strong>ุพ<strong>ง</strong>ศ์ เ<strong>ร</strong>ือ<strong>ง</strong>สุว<strong>ร</strong><strong>ร</strong>ณ <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> 12/19 - - -(ด<strong>ำ</strong><strong>ร</strong><strong>ง</strong>ต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong> เมื่อวั<strong>น</strong>ที่ 11 มิถุ<strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong> 2551) 2. <strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong>ัที เ<strong>ป</strong><strong>ร</strong>ม<strong>ร</strong>ัศมี - <strong>ร</strong>อ<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> ค<strong>น</strong>ที่ 1 15/19 - 9/14 -(ด<strong>ำ</strong><strong>ร</strong><strong>ง</strong>ต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong> เมื่อวั<strong>น</strong>ที่ 24 เมษ<strong>า</strong><strong>ย</strong><strong>น</strong> 2551) - <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ส<strong>ร</strong><strong>ร</strong>ห<strong>า</strong>(ด<strong>ำ</strong><strong>ร</strong><strong>ง</strong>ต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong> เมื่อวั<strong>น</strong>ที่ 30 มิถุ<strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong> 2551)3. <strong>น</strong><strong>า</strong><strong>ย</strong>ธ<strong>ง</strong>ทอ<strong>ง</strong> <strong>จ</strong>ั<strong>น</strong>ท<strong>ร</strong><strong>า</strong><strong>ง</strong>ศุ - <strong>ร</strong>อ<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> ค<strong>น</strong>ที่ 2 11/19 - - 1/2(ด<strong>ำ</strong><strong>ร</strong><strong>ง</strong>ต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong> เมื่อวั<strong>น</strong>ที่ 11 มิถุ<strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong> 2551)- <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดค่<strong>า</strong>ตอบแท<strong>น</strong>(ด<strong>ำ</strong><strong>ร</strong><strong>ง</strong>ต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong> เมื่อวั<strong>น</strong>ที่ 30 มิถุ<strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong> 2551)4. <strong>น</strong><strong>า</strong><strong>ย</strong>วิท<strong>ย</strong><strong>า</strong>ธ<strong>ร</strong> ท่อแก้ว ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>อิส<strong>ร</strong><strong>ะ</strong> / ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบ / 17/19 13/13 13/14 2/2ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ส<strong>ร</strong><strong>ร</strong>ห<strong>า</strong> / ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดค่<strong>า</strong>ตอบแท<strong>น</strong>5. <strong>น</strong><strong>า</strong><strong>ง</strong>ด<strong>น</strong>ุช<strong>า</strong> <strong>ย</strong>ิ<strong>น</strong>ดีพิธ - ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> 14/19 - 7/14 1/2(ด<strong>ำ</strong><strong>ร</strong><strong>ง</strong>ต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong> เมื่อวั<strong>น</strong>ที่ 30 มิถุ<strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong> 2551)- ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ส<strong>ร</strong><strong>ร</strong>ห<strong>า</strong> / ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดค่<strong>า</strong>ตอบแท<strong>น</strong> (ด<strong>ำ</strong><strong>ร</strong><strong>ง</strong>ต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong> เมื่อวั<strong>น</strong>ที่ 30 มิถุ<strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong> 2551)6. <strong>น</strong><strong>า</strong><strong>ย</strong>อ<strong>น</strong>ุส<strong>ร</strong>ณ์ ธ<strong>ร</strong><strong>ร</strong>มใ<strong>จ</strong> - ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>อิส<strong>ร</strong><strong>ะ</strong> 14/19 8/13 4/14 0/2(ด<strong>ำ</strong><strong>ร</strong><strong>ง</strong>ต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong> เมื่อวั<strong>น</strong>ที่ 24 เมษ<strong>า</strong><strong>ย</strong><strong>น</strong> 2551)- <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบ / ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ส<strong>ร</strong><strong>ร</strong>ห<strong>า</strong> / ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดค่<strong>า</strong>ตอบแท<strong>น</strong>(ด<strong>ำ</strong><strong>ร</strong><strong>ง</strong>ต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong> เมื่อวั<strong>น</strong>ที่ 30 มิถุ<strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong> 2551)7. <strong>น</strong><strong>า</strong><strong>ย</strong>พ<strong>ง</strong>ษ์ชั<strong>ย</strong> อมต<strong>า</strong><strong>น</strong><strong>น</strong>ท์ - ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>อิส<strong>ร</strong><strong>ะ</strong> 16/19 2/13 8/14 -(ด<strong>ำ</strong><strong>ร</strong><strong>ง</strong>ต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong> เมื่อวั<strong>น</strong>ที่ 24 เมษ<strong>า</strong><strong>ย</strong><strong>น</strong> 2551)- ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบ (ด<strong>ำ</strong><strong>ร</strong><strong>ง</strong>ต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong> <strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>วั<strong>น</strong>ที่ 30 เมษ<strong>า</strong><strong>ย</strong><strong>น</strong>-30 มิถุ<strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong> 2551)- ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ส<strong>ร</strong><strong>ร</strong>ห<strong>า</strong> (ด<strong>ำ</strong><strong>ร</strong><strong>ง</strong>ต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong> เมื่อวั<strong>น</strong>ที่ 30 มิถุ<strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong> 2551)8. <strong>น</strong><strong>า</strong><strong>ย</strong>สมบู<strong>ร</strong>ณ์ ม่ว<strong>ง</strong>กล่<strong>ำ</strong> ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>อิส<strong>ร</strong><strong>ะ</strong> 14/19 - - -(ด<strong>ำ</strong><strong>ร</strong><strong>ง</strong>ต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong> เมื่อวั<strong>น</strong>ที่ 13 พฤษภ<strong>า</strong>คม 2551)108 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

The followings were meetings of the Board of Directors and 3 specific committees in <strong>2008</strong>.Name Position Board Audit Nomination Compensation19 meetings 13 meetings 14 meetings 2 meetingsin total in total in total in total1. Mr. Charupong Ruangsuwan Chairman 12/19 - - -(appointed as director on 11 June <strong>2008</strong>)2. Mr. Nattee Premrasamee - First Vice Chairman 15/19 - 9/14 -(appointed as director on 24 April <strong>2008</strong>)- Chairman of the Nomination Committee(appointed on 30 June <strong>2008</strong>)3. Mr. Tongthong Chandransu - Second Vice Chairman 11/19 - - 1/2(appointed as director on 11 June <strong>2008</strong>)- Chairman of the Remuneration Committee (appointed on 30 June <strong>2008</strong>)4. Mr. Wittayatorn Tokeaw Independent Director/ 17/19 13/13 13/14 2/2Member of the Audit Committee/ Member of the Nomination Committee/ Member of the Remuneration Committee5. Mrs. Danucha Yindeepit - Director 14/19 - 7/14 1/2(appointed as director on 24 April <strong>2008</strong>)- Member of the Nomination Committee/ Member of the Remuneration Committee(appointed on 30 June <strong>2008</strong>)6. Mr. Anusorn Tamajai - Independent Director 14/19 8/13 4/14 0/2(appointed as director on 24 April <strong>2008</strong>)- Chairman of the Audit Committee,/ Member of the Nomination Committee/ Member of the Remuneration Committee (appointed on 30 June <strong>2008</strong>)7. Mr. Pongchai Amatanon - Independent Director/ 16/19 2/13 8/14 -(appointed as director on 24 April <strong>2008</strong>)- Member of the Audit Committee(between 30 April – 30 June <strong>2008</strong>)- Member of the Nomination Committee(appointed on 30 June <strong>2008</strong>)8. Mr. Somboon Muangklam Independent Director 14/19 - - -(appointed as director on 13 May <strong>2008</strong>)A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d109

ชื่อ ต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong> ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> ต<strong>ร</strong>ว<strong>จ</strong>สอบ ส<strong>ร</strong><strong>ร</strong>ห<strong>า</strong> ก<strong>ำ</strong>ห<strong>น</strong>ดบ<strong>ร</strong>ิษัท <strong>ร</strong>วม 13 ค<strong>ร</strong>ั้<strong>ง</strong> <strong>ร</strong>วม 14 ค<strong>ร</strong>ั้<strong>ง</strong> ค่<strong>า</strong>ตอบแท<strong>น</strong><strong>ร</strong>วม 19 ค<strong>ร</strong>ั้<strong>ง</strong> <strong>ร</strong>วม 2 ค<strong>ร</strong>ั้<strong>ง</strong>9. <strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong>ฤ<strong>น</strong><strong>า</strong><strong>ร</strong>ท พ<strong>ร</strong><strong>ะ</strong><strong>ป</strong>ัญญ<strong>า</strong> - ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>อิส<strong>ร</strong><strong>ะ</strong> 12/19 6/13 - -(ด<strong>ำ</strong><strong>ร</strong><strong>ง</strong>ต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong> เมื่อวั<strong>น</strong>ที่ 11 มิถุ<strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong> 2551)- ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบ (ด<strong>ำ</strong><strong>ร</strong><strong>ง</strong>ต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong> เมื่อวั<strong>น</strong>ที่ 30 มิถุ<strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong> 2551)10. <strong>น</strong><strong>า</strong><strong>ย</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ส<strong>า</strong><strong>น</strong> หวั<strong>ง</strong><strong>ร</strong>ัต<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>า</strong>ณี ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>อิส<strong>ร</strong><strong>ะ</strong> 13/19 - - -(ด<strong>ำ</strong><strong>ร</strong><strong>ง</strong>ต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong> เมื่อวั<strong>น</strong>ที่ 11 มิถุ<strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong> 2551)11. <strong>น</strong><strong>า</strong><strong>ย</strong><strong>ป</strong><strong>ร</strong><strong>า</strong>โมท<strong>ย</strong>์ โชคศิ<strong>ร</strong>ิกุลชั<strong>ย</strong> - ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> 13/19 - - 0/2(ด<strong>ำ</strong><strong>ร</strong><strong>ง</strong>ต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong> เมื่อวั<strong>น</strong>ที่ 11 มิถุ<strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong> 2551)- ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดค่<strong>า</strong>ตอบแท<strong>น</strong>(ด<strong>ำ</strong><strong>ร</strong><strong>ง</strong>ต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong> เมื่อวั<strong>น</strong>ที่ 30 มิถุ<strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong> 2551)12. <strong>น</strong><strong>า</strong><strong>ย</strong>อ<strong>ร</strong><strong>ร</strong>ถชั<strong>ย</strong> บุ<strong>ร</strong>ก<strong>ร</strong><strong>ร</strong>มโกวิท ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> 4/19 - - -(ด<strong>ำ</strong><strong>ร</strong><strong>ง</strong>ต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong> เมื่อวั<strong>น</strong>ที่ 23 กั<strong>น</strong><strong>ย</strong><strong>า</strong><strong>ย</strong><strong>น</strong> 2551)ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ที่ออก<strong>จ</strong><strong>า</strong>กต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong><strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong><strong>ป</strong>ี 25511. <strong>น</strong><strong>า</strong><strong>ย</strong>ช<strong>า</strong>ญชั<strong>ย</strong> สุ<strong>น</strong>ท<strong>ร</strong>มัฏฐ์ ล<strong>า</strong>ออก<strong>จ</strong><strong>า</strong>กต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท 1/19 - - -เมื่อวั<strong>น</strong>ที่ 8 กุมภ<strong>า</strong>พั<strong>น</strong>ธ์ 25512. <strong>น</strong><strong>า</strong><strong>ย</strong>พ<strong>ง</strong>ษ์ศักดิ์ พ<strong>ย</strong>ัฆวิเชี<strong>ย</strong><strong>ร</strong> ล<strong>า</strong>ออก<strong>จ</strong><strong>า</strong>กต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท - - - -เมื่อวั<strong>น</strong>ที่ 8 กุมภ<strong>า</strong>พั<strong>น</strong>ธ์ 25513. <strong>น</strong><strong>า</strong><strong>ง</strong>ส<strong>า</strong>ว<strong>ร</strong>ส<strong>น</strong><strong>า</strong> โตสิต<strong>ร</strong><strong>ะ</strong>กูล ล<strong>า</strong>ออก<strong>จ</strong><strong>า</strong>กต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท 2/19 - - -เมื่อวั<strong>น</strong>ที่ 3 มี<strong>น</strong><strong>า</strong>คม 25514. <strong>น</strong><strong>า</strong><strong>ย</strong>ส<strong>ง</strong>ว<strong>น</strong> ตี<strong>ย</strong><strong>ะ</strong>ไพบูล<strong>ย</strong>์สิ<strong>น</strong> ล<strong>า</strong>ออก<strong>จ</strong><strong>า</strong>กต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท 3/19 - - -เมื่อวั<strong>น</strong>ที่ 11 เมษ<strong>า</strong><strong>ย</strong><strong>น</strong> 25515. <strong>น</strong><strong>า</strong><strong>ย</strong><strong>จ</strong>ุล<strong>ย</strong>ุทธ หิ<strong>ร</strong>ัณ<strong>ย</strong><strong>ะ</strong>วสิต ค<strong>ร</strong>บว<strong>า</strong><strong>ร</strong><strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>็<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท 4/19 - 3/14 -เมื่อวั<strong>น</strong>ที่ 24 เมษ<strong>า</strong><strong>ย</strong><strong>น</strong> 25516. <strong>น</strong><strong>า</strong><strong>ง</strong>พ<strong>ร</strong>พิมล <strong>จ</strong>ุ<strong>ร</strong>ุพั<strong>น</strong>ธุ์ ค<strong>ร</strong>บว<strong>า</strong><strong>ร</strong><strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>็<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท 4/19 - - -เมื่อวั<strong>น</strong>ที่ 24 เมษ<strong>า</strong><strong>ย</strong><strong>น</strong> 25517. <strong>น</strong><strong>า</strong><strong>ย</strong>สหัส ต<strong>ร</strong>ีทิพ<strong>ย</strong>บุต<strong>ร</strong> ค<strong>ร</strong>บว<strong>า</strong><strong>ร</strong><strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>็<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท 4/19 5/13 4/14 -เมื่อวั<strong>น</strong>ที่ 24 เมษ<strong>า</strong><strong>ย</strong><strong>น</strong> 25518. <strong>น</strong><strong>า</strong><strong>ย</strong>สุทธิพ<strong>ร</strong> <strong>ป</strong>ทุมเทว<strong>า</strong>ภิบ<strong>า</strong>ล ค<strong>ร</strong>บว<strong>า</strong><strong>ร</strong><strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>็<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท 4/19 - - 1/2เมื่อวั<strong>น</strong>ที่ 24 เมษ<strong>า</strong><strong>ย</strong><strong>น</strong> 25519. <strong>น</strong><strong>า</strong><strong>ง</strong>วิล<strong>า</strong>สิ<strong>น</strong>ี อดุล<strong>ย</strong><strong>า</strong><strong>น</strong><strong>น</strong>ท์ ล<strong>า</strong>ออก<strong>จ</strong><strong>า</strong>กต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท 5/19 6/13 3/14 1/2เมื่อวั<strong>น</strong>ที่ 20 พฤษภ<strong>า</strong>คม 255110. <strong>น</strong><strong>า</strong><strong>ย</strong>วสั<strong>น</strong>ต์ ภั<strong>ย</strong>หลีกลี้ ล<strong>า</strong>ออก<strong>จ</strong><strong>า</strong>กต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท 19/19 - - -เมื่อวั<strong>น</strong>ที่ 15 ธั<strong>น</strong>ว<strong>า</strong>คม 2551110 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

Name Position Board Audit Nomination Compensation19 meetings 13 meetings 14 meetings 2 meetingsin total in total in total in total9. Mr. Narunart Prapanya - Independent Director/ 12/19 6/13 - -(appointed as director on 11 June <strong>2008</strong>)- Member of the Audit Committee(appointed on 30 June <strong>2008</strong>) 10. Mr. Prasan Wangrattanapranee Independent Director 13/19 - - -(appointed as director on 11 June <strong>2008</strong>)11. Mr. Pramote Chokesirikulchai - Independent Director 13/19 - - 0/2(appointed as director on 11 June <strong>2008</strong>)- Member of the Remuneration Committee(appointed on 30 June <strong>2008</strong>)12. Mr. Arttachai Burakamkovit Director 4/19 - - -(appointed as director on 23 September <strong>2008</strong>)The Board of Directors who retired and resigned in year <strong>2008</strong>1. Mr. Charnchai Soontharamat Resigned from the director of <strong>MCOT</strong> Plc. 1/19 - - -on 8 February <strong>2008</strong>2. Mr. Pongsak Payakvichien Resigned from the director of <strong>MCOT</strong> Plc. - - - -on 8 February <strong>2008</strong>3. Miss Rosana Tositrakul Resigned from the director of <strong>MCOT</strong> Plc. 2/19 - - -on 3 March <strong>2008</strong>4. Mr. Sanguan Tiyapaiboonsin Resigned from the director of <strong>MCOT</strong> Plc. 3/19 - - -on 11 April <strong>2008</strong>5. Mr. Chulayuth Hirunyavasit Retiring according to the expiration of 4/19 - 3/14 -directorship term on 24 April <strong>2008</strong>6. Mrs. Pornpimol Churuphan Retiring according to the expiration of 4/19 - - -directorship term on 24 April <strong>2008</strong>7. Mr. Sahas Treetipbut Retiring according to the expiration of 4/19 5/13 4/14 -directorship term on 24 April <strong>2008</strong>8. Mr.Sudhiporn Patumtaevapibal Retiring according to the expiration of 4/19 - - 1/2directorship term on 24 April <strong>2008</strong>9. Mrs. Wilasinee Adulyanon Resigned from the director of <strong>MCOT</strong> Plc. 5/19 6/13 3/14 1/2on 20 May <strong>2008</strong>10. Mr. Wasan Paileeklee Resigned from the director of <strong>MCOT</strong> Plc. 19/19 - - -on 15 December <strong>2008</strong>A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d111

บทบ<strong>า</strong>ท ห<strong>น</strong>้<strong>า</strong>ที่ แล<strong>ะ</strong>คว<strong>า</strong>ม<strong>ร</strong>ับผิดชอบขอ<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> • <strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>กับดูแลกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ที่ดีคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> แล<strong>ะ</strong>ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>มีเ<strong>จ</strong>ต<strong>น</strong><strong>า</strong><strong>ร</strong>มณ์ที่<strong>จ</strong><strong>ะ</strong>ส่<strong>ง</strong>เส<strong>ร</strong>ิมให้บ<strong>ร</strong>ิษัทฯ เ<strong>ป</strong>็<strong>น</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong>ที่มี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>สิทธิภ<strong>า</strong>พ โด<strong>ย</strong><strong>น</strong><strong>ำ</strong>หลักก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>กับดูแลกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ที่ดีต<strong>า</strong>มแ<strong>น</strong>วท<strong>า</strong><strong>ง</strong>ขอ<strong>ง</strong>ตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์แห่<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong> แล<strong>ะ</strong>ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>กับหลักท<strong>ร</strong>ัพ<strong>ย</strong>์แล<strong>ะ</strong>ตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์ม<strong>า</strong>เ<strong>ป</strong>็<strong>น</strong><strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>ถือ<strong>ป</strong>ฏิบัติ ทั้<strong>ง</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดกล<strong>ย</strong>ุทธ์ แผ<strong>น</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong> แล<strong>ะ</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong> ซึ่<strong>ง</strong><strong>จ</strong><strong>ะ</strong>ช่ว<strong>ย</strong>เส<strong>ร</strong>ิมส<strong>ร</strong>้<strong>า</strong><strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>สิทธิภ<strong>า</strong>พแล<strong>ะ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>สิทธิผลใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทฯ ให้เติบโตอ<strong>ย</strong>่<strong>า</strong><strong>ง</strong><strong>ย</strong>ั่<strong>ง</strong><strong>ย</strong>ื<strong>น</strong> เพิ่มมูลค่<strong>า</strong>เ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong>ให้แก่ผู้ล<strong>ง</strong>ทุ<strong>น</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong><strong>ย</strong><strong>า</strong>วต่อไ<strong>ป</strong> <strong>น</strong>อก<strong>จ</strong><strong>า</strong>ก<strong>น</strong>ี้ <strong>ย</strong>ั<strong>ง</strong>ได้มีก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดข้อก<strong>ำ</strong>ห<strong>น</strong>ดด้<strong>า</strong><strong>น</strong><strong>จ</strong><strong>ร</strong>ิ<strong>ย</strong>ธ<strong>ร</strong><strong>ร</strong>มแล<strong>ะ</strong><strong>จ</strong><strong>ร</strong><strong>ร</strong><strong>ย</strong><strong>า</strong>บ<strong>ร</strong><strong>ร</strong>ณ บ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) แล<strong>ะ</strong><strong>จ</strong><strong>ร</strong>ิ<strong>ย</strong>ธ<strong>ร</strong><strong>ร</strong>มแล<strong>ะ</strong><strong>จ</strong><strong>ร</strong><strong>ร</strong><strong>ย</strong><strong>า</strong>บ<strong>ร</strong><strong>ร</strong>ณด้<strong>า</strong><strong>น</strong>ข่<strong>า</strong>วขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) เพื่อให้ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ใ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ทั่วไ<strong>ป</strong> แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ใ<strong>น</strong>เชิ<strong>ง</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>ขอ<strong>ง</strong> บ<strong>ร</strong>ิษัทฯ เ<strong>ป</strong>็<strong>น</strong>ไ<strong>ป</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>มี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>สิทธิภ<strong>า</strong>พแล<strong>ะ</strong>ชอบด้ว<strong>ย</strong>กฎหม<strong>า</strong><strong>ย</strong> <strong>ร</strong><strong>ะ</strong>มัด<strong>ร</strong><strong>ะ</strong>วั<strong>ง</strong><strong>ร</strong>ักษ<strong>า</strong>ผล<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทฯ แล<strong>ะ</strong>ผู้ถือหุ้<strong>น</strong> <strong>ร</strong>วมทั้<strong>ง</strong>มีคว<strong>า</strong>ม<strong>ร</strong>ับผิดชอบต่อสั<strong>ง</strong>คมแล<strong>ะ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศช<strong>า</strong>ติ เ<strong>ป</strong>็<strong>น</strong>แ<strong>น</strong>วท<strong>า</strong><strong>ง</strong><strong>ป</strong>ฏิบัติขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทฯ ที่ได้ม<strong>า</strong>ต<strong>ร</strong>ฐ<strong>า</strong><strong>น</strong>แล<strong>ะ</strong>เ<strong>ป</strong>็<strong>น</strong>แ<strong>น</strong>วท<strong>า</strong><strong>ง</strong>ที่ถูกต้อ<strong>ง</strong> โด<strong>ย</strong><strong>น</strong><strong>ำ</strong>เวี<strong>ย</strong><strong>น</strong> <strong>ร</strong>วมทั้<strong>ง</strong><strong>ป</strong>ิด<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ก<strong>า</strong>ศ เพื่อให้คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>ทุก<strong>ร</strong><strong>ะ</strong>ดับได้<strong>ร</strong>ับท<strong>ร</strong><strong>า</strong>บแล<strong>ะ</strong>ถือ<strong>ป</strong>ฏิบัติใ<strong>น</strong><strong>ป</strong>ี 2551 บม<strong>จ</strong>.อสมท <strong>ย</strong>ั<strong>ง</strong>ค<strong>ง</strong>ให้คว<strong>า</strong>มส<strong>ำ</strong>คัญกับก<strong>า</strong><strong>ร</strong>เส<strong>ร</strong>ิมส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>คว<strong>า</strong>ม<strong>ร</strong>ู้คว<strong>า</strong>มเข้<strong>า</strong>ใ<strong>จ</strong>ใ<strong>น</strong>เ<strong>ร</strong>ื่อ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>กับดูแลกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ที่ดี โด<strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดให้มีก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong><strong>ร</strong><strong>ย</strong><strong>า</strong><strong>ย</strong>แก่ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>ะ</strong>ดับสู<strong>ง</strong> <strong>จ</strong><strong>น</strong>ถึ<strong>ง</strong><strong>ร</strong><strong>ะ</strong>ดับกล<strong>า</strong><strong>ง</strong> เกี่<strong>ย</strong>วกับก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>กับดูแลกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ที่ดี<strong>จ</strong><strong>า</strong>กบ<strong>ร</strong>ิษัท<strong>จ</strong>ดท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong>ที่มีก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ท<strong>า</strong><strong>ง</strong>ด้<strong>า</strong><strong>น</strong><strong>น</strong>ี้ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong>ดับแ<strong>น</strong>วห<strong>น</strong>้<strong>า</strong> เพื่อเ<strong>ป</strong>็<strong>น</strong>ก<strong>า</strong><strong>ร</strong>แลกเ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>คว<strong>า</strong>ม<strong>ร</strong>ู้แล<strong>ะ</strong>คว<strong>า</strong>มคิดเห็<strong>น</strong> • <strong>จ</strong><strong>ร</strong><strong>ร</strong><strong>ย</strong><strong>า</strong>บ<strong>ร</strong><strong>ร</strong>ณธุ<strong>ร</strong>กิ<strong>จ</strong>บม<strong>จ</strong>.อสมท ได้ก<strong>ำ</strong>ห<strong>น</strong>ด<strong>จ</strong><strong>ร</strong>ิ<strong>ย</strong>ธ<strong>ร</strong><strong>ร</strong>มแล<strong>ะ</strong><strong>จ</strong><strong>ร</strong><strong>ร</strong><strong>ย</strong><strong>า</strong>บ<strong>ร</strong><strong>ร</strong>ณบ<strong>ร</strong>ิษัทฯ เพื่อให้ก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฏิบัติ<strong>ง</strong><strong>า</strong><strong>น</strong> ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong> แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>มีคว<strong>า</strong>มโ<strong>ป</strong><strong>ร</strong>่<strong>ง</strong>ใส ได้<strong>ร</strong>ับคว<strong>า</strong>มเชื่อถือ ศ<strong>ร</strong>ัทธ<strong>า</strong><strong>จ</strong><strong>า</strong>ก<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ช<strong>า</strong>ช<strong>น</strong>แล<strong>ะ</strong>สั<strong>ง</strong>คมโด<strong>ย</strong><strong>ร</strong>วม โด<strong>ย</strong><strong>จ</strong>ัดท<strong>ำ</strong><strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>เกี่<strong>ย</strong>วกับ<strong>จ</strong><strong>ร</strong><strong>ร</strong><strong>ย</strong><strong>า</strong>บ<strong>ร</strong><strong>ร</strong>ณท<strong>า</strong><strong>ง</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>แล<strong>ะ</strong><strong>จ</strong><strong>ร</strong>ิ<strong>ย</strong>ธ<strong>ร</strong><strong>ร</strong>มใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบธุ<strong>ร</strong>กิ<strong>จ</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทฯ คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>ะ</strong>ดับสู<strong>ง</strong> ฝ่<strong>า</strong><strong>ย</strong><strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong> ต<strong>า</strong>ม<strong>ร</strong><strong>ะ</strong>บบก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>กับดูแลที่ดีเพื่อเ<strong>ป</strong>็<strong>น</strong>แ<strong>น</strong>วท<strong>า</strong><strong>ง</strong><strong>ป</strong>ฏิบัติขอ<strong>ง</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong>ที่ได้ม<strong>า</strong>ต<strong>ร</strong>ฐ<strong>า</strong><strong>น</strong> แล<strong>ะ</strong>เ<strong>ป</strong>็<strong>น</strong>แ<strong>น</strong>วท<strong>า</strong><strong>ง</strong>ที่ถูกต้อ<strong>ง</strong> <strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบด้ว<strong>ย</strong> • คว<strong>า</strong>ม<strong>ร</strong>ับผิดชอบต่อ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศช<strong>า</strong>ติแล<strong>ะ</strong>สั<strong>ง</strong>คม • คว<strong>า</strong>ม<strong>ร</strong>ับผิดชอบต่อบ<strong>ร</strong>ิษัทฯ• คว<strong>า</strong>ม<strong>ร</strong>ับผิดชอบต่อผู้ถือหุ้<strong>น</strong>• คว<strong>า</strong>มสัมพั<strong>น</strong>ธ์กับคู่ค้<strong>า</strong> คู่แข่<strong>ง</strong>ท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ค้<strong>า</strong>• <strong>จ</strong><strong>ร</strong>ิ<strong>ย</strong>ธ<strong>ร</strong><strong>ร</strong>มต่อผู้บั<strong>ง</strong>คับบัญช<strong>า</strong> ผู้ใต้บั<strong>ง</strong>คับบัญช<strong>า</strong> แล<strong>ะ</strong>ผู้<strong>ร</strong>่วม<strong>ง</strong><strong>า</strong><strong>น</strong>• คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong> แล<strong>ะ</strong>พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong><strong>น</strong>อก<strong>จ</strong><strong>า</strong>ก<strong>น</strong>ี้ บม<strong>จ</strong>.อสมท <strong>ย</strong>ั<strong>ง</strong>ได้<strong>จ</strong>ัดท<strong>ำ</strong><strong>จ</strong><strong>ร</strong>ิ<strong>ย</strong>ธ<strong>ร</strong><strong>ร</strong>มแล<strong>ะ</strong><strong>จ</strong><strong>ร</strong><strong>ร</strong><strong>ย</strong><strong>า</strong>บ<strong>ร</strong><strong>ร</strong>ณด้<strong>า</strong><strong>น</strong>ข่<strong>า</strong>วขอ<strong>ง</strong> บม<strong>จ</strong>.อสมท <strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบด้ว<strong>ย</strong> <strong>จ</strong><strong>ร</strong>ิ<strong>ย</strong>ธ<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>เส<strong>น</strong>อข่<strong>า</strong>วแล<strong>ะ</strong><strong>จ</strong><strong>ร</strong>ิ<strong>ย</strong>ธ<strong>ร</strong><strong>ร</strong>มขอ<strong>ง</strong>ผู้<strong>ป</strong>ฏิบัติ<strong>ง</strong><strong>า</strong><strong>น</strong>ข่<strong>า</strong>ว เพื่อให้ผู้<strong>ป</strong>ฏิบัติ<strong>ง</strong><strong>า</strong><strong>น</strong>ด้<strong>า</strong><strong>น</strong>ข่<strong>า</strong>วใ<strong>น</strong>ทุกสื่อขอ<strong>ง</strong> บม<strong>จ</strong>.อสมท มีม<strong>า</strong>ต<strong>ร</strong>ฐ<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฏิบัติ<strong>ง</strong><strong>า</strong><strong>น</strong>ต<strong>า</strong>มค<strong>ร</strong><strong>ร</strong>ลอ<strong>ง</strong><strong>จ</strong><strong>ร</strong>ิ<strong>ย</strong><strong>ร</strong><strong>ร</strong>มแห่<strong>ง</strong>วิช<strong>า</strong>ชีพสื่อส<strong>า</strong><strong>ร</strong>มวลช<strong>น</strong> แล<strong>ะ</strong>มีคว<strong>า</strong>มส<strong>ำ</strong><strong>น</strong>ึกใ<strong>น</strong>บทบ<strong>า</strong>ทห<strong>น</strong>้<strong>า</strong>ที่คว<strong>า</strong>ม<strong>ร</strong>ับผิดชอบต่อสั<strong>ง</strong>คม • คว<strong>า</strong>มขัดแ<strong>ย</strong>้<strong>ง</strong>ท<strong>า</strong><strong>ง</strong>ผล<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์เพื่อ<strong>ป</strong>้อ<strong>ง</strong>กั<strong>น</strong>คว<strong>า</strong>มขัดแ<strong>ย</strong>้<strong>ง</strong>ท<strong>า</strong><strong>ง</strong>ผล<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์ บม<strong>จ</strong>.อสมท ได้ก<strong>ำ</strong>ห<strong>น</strong>ด<strong>จ</strong><strong>ร</strong><strong>ร</strong><strong>ย</strong><strong>า</strong>บ<strong>ร</strong><strong>ร</strong>ณขอ<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong> แล<strong>ะ</strong>พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>ไว้ ดั<strong>ง</strong><strong>น</strong>ี้- <strong>ป</strong>ฏิบัติห<strong>น</strong>้<strong>า</strong>ที่ให้เ<strong>ป</strong>็<strong>น</strong>ไ<strong>ป</strong>ต<strong>า</strong>มกฎหม<strong>า</strong><strong>ย</strong> วัตถุ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ส<strong>ง</strong>ค์ ข้อบั<strong>ง</strong>คับขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) แล<strong>ะ</strong>มติที่<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมผู้ถือหุ้<strong>น</strong>- บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ด้ว<strong>ย</strong>คว<strong>า</strong>มซื่อสัต<strong>ย</strong>์สุ<strong>จ</strong><strong>ร</strong>ิตแล<strong>ะ</strong><strong>ร</strong><strong>ะ</strong>มัด<strong>ร</strong><strong>ะ</strong>วั<strong>ง</strong> เพื่อผล<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์ขอ<strong>ง</strong>ผู้มีส่ว<strong>น</strong>ได้เสี<strong>ย</strong>ทุกฝ่<strong>า</strong><strong>ย</strong> ทั้<strong>ง</strong>ใ<strong>น</strong><strong>ป</strong>ั<strong>จ</strong><strong>จ</strong>ุบั<strong>น</strong>แล<strong>ะ</strong>อ<strong>น</strong><strong>า</strong>คต112 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

Roles, Duties and Responsibilities of the Board• Good Governance Policy The Board of Directors and the Management have intent to promote <strong>MCOT</strong> Plc. an efficient organization by takingprinciples of good corporate governance and management advocated by the Stock Exchange of Thailand (SET) and the Office of Securities and Exchange Commission (SEC) to be the policy of <strong>MCOT</strong> Plc. The principles of good corporategovernance have been implemented in forming the Company’s strategy, business plans and risks, which subsequently, boostoperating efficiency and effectiveness, including sustainable growth of <strong>MCOT</strong>, and increase the investment value of investorsin the long run. Moreover, regulations concerning the code of conduct and business ethics of <strong>MCOT</strong> Plc. as well as newscode of conducts and ethics of <strong>MCOT</strong> Plc. have been established to ensure that the Company’s general administration andbusiness management is efficient and compliance with applicable laws. In the meantime, the interest of the Company andshareholders is always cared under the corporate responsibility to the whole community and country. The aforesaid principlesare the Company’s standard practice and guidelines. They are also circulated and posted in the Company to ensure that the Board, executives and employees at all levels are aware of and conform to them. In <strong>2008</strong>, <strong>MCOT</strong> Plc. has continued focusing on promoting knowledge and understanding of good corporategovernance through a variety of lectures on good corporate governance arranged for <strong>MCOT</strong>’s top and middle-levelmanagement as talked by some premier listed companies in this business area in order to share knowledge and opinions. • Business Ethics <strong>MCOT</strong> Plc. has stipulated the code of conduct and business ethics to guide its performance, management andoperation toward transparency, public and social trust and confidence. The policy of the code of conduct and business ethicsfor the Company, the Board, top executives, management levels and employees in compliance with good corporategovernance is also placed for the Company’s standard practice. The code of conduct is based on six principles: • Responsibility for the country and society• Responsibility for the Company • Responsibility for shareholders• Relations with business alliances, competitors• Ethics to supervisors, subordinates and coworkers • The Board, executives and employees In addition, <strong>MCOT</strong> Plc. has set up the news code of conduct and ethics, comprising ethics of news presentationsand ethics of news staffs to ensure that news staffs in every media of the Company conform to the press professional ethics,and, in the meantime, recognize their social responsibilities. Such professional ethics consist of: - Ethics of news presentations - Ethics of news staffs• Conflicts of Interest To prevent potential conflicts of interest, <strong>MCOT</strong> Plc. has set up the code of ethics for the Board, executives andemployees as follows: A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d113

- บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>ง</strong><strong>า</strong><strong>น</strong>โด<strong>ย</strong>ไม่ฝักใฝ่ท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เมือ<strong>ง</strong>ห<strong>ร</strong>ืออ<strong>ย</strong>ู่ภ<strong>า</strong><strong>ย</strong>ใต้ก<strong>า</strong><strong>ร</strong>ค<strong>ร</strong>อบ<strong>ง</strong><strong>ำ</strong>ท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เมือ<strong>ง</strong> แล<strong>ะ</strong>ต้อ<strong>ง</strong>ว<strong>า</strong><strong>ง</strong>ตัวเ<strong>ป</strong>็<strong>น</strong>กล<strong>า</strong><strong>ง</strong> โด<strong>ย</strong><strong>ร</strong>ักษ<strong>า</strong>ภ<strong>า</strong>พลักษณ์ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทฯ- คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong> แล<strong>ะ</strong>พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong> ต้อ<strong>ง</strong>ไม่เ<strong>ป</strong>็<strong>น</strong>ผู้มีส่ว<strong>น</strong>ได้เสี<strong>ย</strong>ใ<strong>น</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>ที่ก<strong>ร</strong><strong>ะ</strong>ท<strong>ำ</strong>กับบ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) ห<strong>ร</strong>ือใ<strong>น</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>ที่เ<strong>ป</strong>็<strong>น</strong>ก<strong>า</strong><strong>ร</strong>แข่<strong>ง</strong>ขั<strong>น</strong>กับกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด(มห<strong>า</strong>ช<strong>น</strong>) ทั้<strong>ง</strong><strong>น</strong>ี้ ไม่ว่<strong>า</strong>โด<strong>ย</strong>ท<strong>า</strong><strong>ง</strong>ต<strong>ร</strong><strong>ง</strong>ห<strong>ร</strong>ือท<strong>า</strong><strong>ง</strong>อ้อม เว้<strong>น</strong>แต่เ<strong>ป</strong>็<strong>น</strong>เพี<strong>ย</strong><strong>ง</strong>ผู้ถือหุ้<strong>น</strong>เพื่อก<strong>า</strong><strong>ร</strong>ล<strong>ง</strong>ทุ<strong>น</strong>โด<strong>ย</strong>สุ<strong>จ</strong><strong>ร</strong>ิตใ<strong>น</strong><strong>น</strong>ิติบุคคลที่ก<strong>ร</strong><strong>ะ</strong>ท<strong>ำ</strong>ก<strong>า</strong><strong>ร</strong>อั<strong>น</strong>มีส่ว<strong>น</strong>ได้เสี<strong>ย</strong>ดั<strong>ง</strong>กล่<strong>า</strong>ว ทั้<strong>ง</strong><strong>น</strong>ี้ <strong>จ</strong><strong>ะ</strong>ต้อ<strong>ง</strong>ไม่เ<strong>ป</strong>็<strong>น</strong>ผู้ถือหุ้<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ใหญ่ที่มีอ<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>จ</strong>ควบคุมอ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>มี<strong>น</strong>ั<strong>ย</strong>ส<strong>ำ</strong>คัญ เช่<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ด<strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong> ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong> ห<strong>ร</strong>ือก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ขอ<strong>ง</strong><strong>น</strong>ิติบุคคลดั<strong>ง</strong>กล่<strong>า</strong>ว ห<strong>ร</strong>ือไม่เ<strong>ป</strong>็<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้มีอ<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>จ</strong>ก<strong>ร</strong><strong>ะ</strong>ท<strong>ำ</strong>ก<strong>า</strong><strong>ร</strong>แท<strong>น</strong><strong>น</strong>ิติบุคคลดั<strong>ง</strong>กล่<strong>า</strong>ว- ห้<strong>า</strong>มมิให้คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong> แล<strong>ะ</strong>พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong> ซึ่<strong>ง</strong>มีห<strong>น</strong>้<strong>า</strong>ที่ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ตัดสิ<strong>น</strong>ใ<strong>จ</strong>ใด ๆให้ ห<strong>ร</strong>ือ<strong>ย</strong>อม<strong>ร</strong>ับ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์ใด ๆ <strong>จ</strong><strong>า</strong>กผู้อื่<strong>น</strong>โด<strong>ย</strong>มิชอบด้ว<strong>ย</strong>กฎหม<strong>า</strong><strong>ย</strong> แล<strong>ะ</strong>ให้<strong>ร</strong>วมถึ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>มอบหม<strong>า</strong><strong>ย</strong>ให้ผู้อื่<strong>น</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>แท<strong>น</strong>ด้ว<strong>ย</strong> • ก<strong>า</strong><strong>ร</strong>ควบคุมภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>แล<strong>ะ</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>บม<strong>จ</strong>.อสมท ได้ต<strong>ร</strong><strong>ะ</strong>ห<strong>น</strong>ักแล<strong>ะ</strong>เล็<strong>ง</strong>เห็<strong>น</strong>ถึ<strong>ง</strong>คว<strong>า</strong>มส<strong>ำ</strong>คัญขอ<strong>ง</strong><strong>ร</strong><strong>ะ</strong>บบก<strong>า</strong><strong>ร</strong>ควบคุมภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ที่ดี <strong>จ</strong>ึ<strong>ง</strong>ได้<strong>จ</strong>ัดให้มี<strong>ร</strong><strong>ะ</strong>บบก<strong>า</strong><strong>ร</strong>ควบคุมภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ขึ้<strong>น</strong> เพื่อให้เ<strong>ป</strong>็<strong>น</strong>ไ<strong>ป</strong>ต<strong>า</strong>มมติคณ<strong>ะ</strong><strong>ร</strong>ัฐม<strong>น</strong>ต<strong>ร</strong>ีเกี่<strong>ย</strong>วกับแ<strong>น</strong>วท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>กับดูแลที่ดีที่<strong>ร</strong>ัฐวิส<strong>า</strong>หกิ<strong>จ</strong>พึ<strong>ง</strong>ถือ<strong>ป</strong>ฏิบัติ แล<strong>ะ</strong>เ<strong>ป</strong>็<strong>น</strong>ไ<strong>ป</strong>ต<strong>า</strong>ม<strong>ร</strong><strong>ะ</strong>เบี<strong>ย</strong>บคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>เ<strong>ง</strong>ิ<strong>น</strong>แผ่<strong>น</strong>ดิ<strong>น</strong>ว่<strong>า</strong>ด้ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดม<strong>า</strong>ต<strong>ร</strong>ฐ<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ควบคุมภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong> พ.ศ. 2544 <strong>ร</strong>วมทั้<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>ไ<strong>ป</strong>ต<strong>า</strong>มหลักเกณฑ์ก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>กับดูแลกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ที่ดีส<strong>ำ</strong>ห<strong>ร</strong>ับบ<strong>ร</strong>ิษัท<strong>จ</strong>ดท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong> <strong>ป</strong>ี 2549 ต<strong>า</strong>มที่ตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์แห่<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong>ก<strong>ำ</strong>ห<strong>น</strong>ด ทั้<strong>ง</strong><strong>น</strong>ี้ เพื่อส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>คว<strong>า</strong>มมั่<strong>น</strong>ใ<strong>จ</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>สมเหตุสมผลว่<strong>า</strong> ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท <strong>จ</strong><strong>ะ</strong>บ<strong>ร</strong><strong>ร</strong>ลุวัตถุ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ส<strong>ง</strong>ค์ขอ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ควบคุมภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong> ทั้<strong>ง</strong>ใ<strong>น</strong>ด้<strong>า</strong><strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>สิทธิผลแล<strong>ะ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>สิทธิภ<strong>า</strong>พขอ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> (Effectiveness and Efficiency of Operations) คว<strong>า</strong>มเชื่อถือได้ขอ<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>(Reliability of Financial Report) แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฏิบัติต<strong>า</strong>มกฎหม<strong>า</strong><strong>ย</strong>แล<strong>ะ</strong><strong>ร</strong><strong>ะ</strong>เบี<strong>ย</strong>บข้อบั<strong>ง</strong>คับที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong> (Compliance with Laws andRegulation)<strong>ร</strong><strong>ะ</strong>บบก<strong>า</strong><strong>ร</strong>ควบคุมภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ขอ<strong>ง</strong> บม<strong>จ</strong>.อสมท มีก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong>ับ<strong>ป</strong><strong>ร</strong>ุ<strong>ง</strong>แล<strong>ะ</strong>พัฒ<strong>น</strong><strong>า</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ต่อเ<strong>น</strong>ื่อ<strong>ง</strong> สอดคล้อ<strong>ง</strong>กับแ<strong>น</strong>วท<strong>า</strong><strong>ง</strong> ก<strong>า</strong><strong>ร</strong>ควบคุมภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ที่ก<strong>ำ</strong>ห<strong>น</strong>ดโด<strong>ย</strong> The Committee of Sponsoring Organization of the Tread way Commission (COSO) โด<strong>ย</strong> บม<strong>จ</strong>.อสมทได้มีก<strong>า</strong><strong>ร</strong>แต่<strong>ง</strong>ตั้<strong>ง</strong>คณ<strong>ะ</strong>ท<strong>ำ</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ควบคุมภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong> เพื่อท<strong>ำ</strong>ห<strong>น</strong>้<strong>า</strong>ที่ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>คว<strong>า</strong>มเพี<strong>ย</strong><strong>ง</strong>พอแล<strong>ะ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>สิทธิผลขอ<strong>ง</strong><strong>ร</strong><strong>ะ</strong>บบก<strong>า</strong><strong>ร</strong>ควบคุมภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ขอ<strong>ง</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong><strong>ร</strong>ลุวัตถุ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ส<strong>ง</strong>ค์แล<strong>ะ</strong>เ<strong>ป</strong>้<strong>า</strong>หม<strong>า</strong><strong>ย</strong>ที่ก<strong>ำ</strong>ห<strong>น</strong>ด แล<strong>ะ</strong>ส<strong>ร</strong>ุ<strong>ป</strong>ผลก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>เกี่<strong>ย</strong>วกับก<strong>า</strong><strong>ร</strong>ควบคุมภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ต่อคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>เ<strong>ง</strong>ิ<strong>น</strong>แผ่<strong>น</strong>ดิ<strong>น</strong> ผู้ก<strong>ำ</strong>กับดูแล แล<strong>ะ</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบ อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong><strong>น</strong>้อ<strong>ย</strong><strong>ป</strong>ีล<strong>ะ</strong> 1 ค<strong>ร</strong>ั้<strong>ง</strong> ภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong> 90 วั<strong>น</strong> <strong>น</strong>ับ<strong>จ</strong><strong>า</strong>กวั<strong>น</strong>สิ้<strong>น</strong><strong>ป</strong>ี<strong>ป</strong>ฏิทิ<strong>น</strong> <strong>น</strong>อก<strong>จ</strong><strong>า</strong>ก<strong>น</strong>ี้ <strong>ย</strong>ั<strong>ง</strong>ได้มีก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดตั้<strong>ง</strong>ฝ่<strong>า</strong><strong>ย</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ขึ้<strong>น</strong> เพื่อเ<strong>ป</strong>็<strong>น</strong>เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>คณ<strong>ะ</strong>ท<strong>ำ</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ฯ ดั<strong>ง</strong>กล่<strong>า</strong>ว ท<strong>ำ</strong>ห<strong>น</strong>้<strong>า</strong>ที่ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ว<strong>า</strong><strong>ง</strong>แผ<strong>น</strong>แล<strong>ะ</strong><strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong>เกี่<strong>ย</strong>วกับก<strong>า</strong><strong>ร</strong>ควบคุมภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ขอ<strong>ง</strong>ห<strong>น</strong>่ว<strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ต่<strong>า</strong><strong>ง</strong> ๆ เพื่อให้ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ใ<strong>น</strong>ภ<strong>า</strong>พ<strong>ร</strong>วมขอ<strong>ง</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong>เ<strong>ป</strong>็<strong>น</strong>ไ<strong>ป</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>มี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>สิทธิภ<strong>า</strong>พ แล<strong>ะ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>สิทธิผล<strong>ย</strong>ิ่<strong>ง</strong>ขึ้<strong>น</strong> ขณ<strong>ะ</strong>เดี<strong>ย</strong>วกั<strong>น</strong> <strong>ย</strong>ั<strong>ง</strong>ให้คว<strong>า</strong>มส<strong>ำ</strong>คัญกับก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong> (Internal Audit) โด<strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดให้มีห<strong>น</strong>่ว<strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>แล<strong>ะ</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบ เพื่อเ<strong>ป</strong>็<strong>น</strong>กลไกส<strong>ำ</strong>คัญใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>แล<strong>ะ</strong>สอบท<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ควบคุมภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>อิส<strong>ร</strong><strong>ะ</strong> แล<strong>ะ</strong>เ<strong>ป</strong>็<strong>น</strong>เค<strong>ร</strong>ื่อ<strong>ง</strong>มือที่ส<strong>ำ</strong>คัญที่<strong>จ</strong><strong>ะ</strong>ท<strong>ำ</strong>ให้ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong>เ<strong>ป</strong>็<strong>น</strong>ไ<strong>ป</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>สุ<strong>จ</strong><strong>ร</strong>ิต โ<strong>ป</strong><strong>ร</strong>่<strong>ง</strong>ใส มี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>สิทธิภ<strong>า</strong>พ <strong>ป</strong><strong>ร</strong><strong>ะ</strong>สิทธิผล แล<strong>ะ</strong>เ<strong>ป</strong>็<strong>น</strong>ไ<strong>ป</strong>ต<strong>า</strong>มหลักก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>กับดูแลกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ที่ดีที่ตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์แห่<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong>ก<strong>ำ</strong>ห<strong>น</strong>ด <strong>น</strong>อก<strong>จ</strong><strong>า</strong>ก<strong>น</strong>ี้ <strong>ย</strong>ั<strong>ง</strong>ได้ก<strong>ำ</strong>ห<strong>น</strong>ดหลักเกณฑ์แล<strong>ะ</strong>แ<strong>น</strong>วท<strong>า</strong><strong>ง</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทให้เ<strong>ป</strong>็<strong>น</strong>ไ<strong>ป</strong>ต<strong>า</strong>มหลักธ<strong>ร</strong><strong>ร</strong>ม<strong>า</strong>ภิบ<strong>า</strong>ลที่ดี (Good Corporate Governance) ต<strong>า</strong>มหลักเกณฑ์ก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>กับดูแลกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ที่ตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์แห่<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดส<strong>ำ</strong>ห<strong>ร</strong>ับผลก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ควบคุมภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>โด<strong>ย</strong><strong>ร</strong>วม ช่ว<strong>ง</strong><strong>ป</strong>ี 2551 บม<strong>จ</strong>.อสมท มีโค<strong>ร</strong><strong>ง</strong>ส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ควบคุมภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ค<strong>ร</strong>บทั้<strong>ง</strong> 5 อ<strong>ง</strong>ค์<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบต<strong>า</strong>มม<strong>า</strong>ต<strong>ร</strong>ฐ<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ควบคุมภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ขอ<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>เ<strong>ง</strong>ิ<strong>น</strong>แผ่<strong>น</strong>ดิ<strong>น</strong> แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฏิบัติ<strong>ง</strong><strong>า</strong><strong>น</strong>มีก<strong>า</strong><strong>ร</strong>ควบคุมที่เพี<strong>ย</strong><strong>ง</strong>พอแล<strong>ะ</strong>มี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>สิทธิผล ท<strong>ำ</strong>ให้ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทเ<strong>ป</strong>็<strong>น</strong>ไ<strong>ป</strong>ต<strong>า</strong>มหลักก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>กับดูแลกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ที่ดี (Good Corporate Governance) 114 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

- To perform duties in compliance with laws, objectives and regulations of <strong>MCOT</strong> Plc., and resolutions of the meetings of shareholders. - To have management based on honesty and prudence for present and future interest of all groups ofstakeholders. - To have management without political bias or political influence, and remain neutral by maintaining the Company’s image always. - The Board, the President, executives and employees are not stakeholders in any businesses having connectedtransactions, whether directly or indirectly, with <strong>MCOT</strong> Plc. or in any businesses competing with <strong>MCOT</strong> Plc.except those involving as shareholders who have a honest investment in a juristic person taking actions undersuch interest; but not being major shareholders holding significant controlling authority such as policy setting,management or actions of such juristic person, or being directors authorized to act on behalf of such juristicperson. - The Board, the President, executive and employees are not permitted to make any decisions or accept anyinterest illegally offered by other persons, or to assign any other person to have such action on behalf of them. • Internal Control and Internal Audit <strong>MCOT</strong> Plc. has always recognized and valued a good internal control system; so the internal control system wasestablished to be in compliance with the resolution of the council of ministers regarding guidelines of good governance instate enterprises, with rules prescribed by the Audit Commissioners on Setting up the Internal Control Standard, B.E. 2544,and with the principle of good governance for listed companies notified on 2006 by the Stock Exchange of Thailand. The internal control system will form a reasonable confidence that the Company’s operations attain the objectives of internalcontrol in association with efficiency and effectiveness of operations, reliability of financial <strong>report</strong>s, and compliance with lawsand regulations. The internal control system of <strong>MCOT</strong> Plc. has been improved and developed continuously so that it was consistentto internal control guidelines required by The Committee of Sponsoring Organization of the Tread Way Commission (COSO).<strong>MCOT</strong> appointed the Internal Control Working Group to assess the adequacy and efficiency of <strong>MCOT</strong>’s internal controlsystem to finally attain the established objectives and goals. The Internal Control Working Group must summarize the internalcontrol assessment results, which shall be submitted to the State Audit Commission, regulatory agencies, and the AuditCommittee at least once a year. Such summary must be submitted within 90 days after the end of each calendar year.<strong>MCOT</strong> Plc. also established the Risk Management Department to act as the secretary to such Internal Control WorkingGroup. The Risk Management Department is in charge of planning and carrying out internal control activities in everydepartment to enrich the organization’s efficiency and proficiency. <strong>MCOT</strong> Plc. has definitely valued the internal audit by establishing the Internal Control Department and the AuditCommittee as critical mechanisms to assess and review the internal control independently. These two prominentmechanisms also allow the transparent management, efficiency and proficiency in the organization, and compliance with the principle of good corporate governance required by the Stock Exchange of Thailand. The principle and guidelines ofinternal audit in <strong>MCOT</strong> Plc. also conform to the Good Corporate Governance required by the Stock Exchange of Thailand Regarding the evaluation of entire internal control in <strong>2008</strong>, <strong>MCOT</strong> Public Company Limited met all five parts ofA n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d115

มีคว<strong>า</strong>มโ<strong>ป</strong><strong>ร</strong>่<strong>ง</strong>ใส เ<strong>ป</strong>็<strong>น</strong>ธ<strong>ร</strong><strong>ร</strong>ม แล<strong>ะ</strong>ส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถต<strong>ร</strong>ว<strong>จ</strong>สอบได้ ซึ่<strong>ง</strong> บม<strong>จ</strong>.อสมท ได้<strong>จ</strong>ัดท<strong>ำ</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>แล<strong>ะ</strong>แผ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong>ับ<strong>ป</strong><strong>ร</strong>ุ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ควบคุมภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong>ดับอ<strong>ง</strong>ค์ก<strong>ร</strong> ต<strong>า</strong>ม<strong>ร</strong><strong>ะ</strong>เบี<strong>ย</strong>บคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>เ<strong>ง</strong>ิ<strong>น</strong>แผ่<strong>น</strong>ดิ<strong>น</strong> ว่<strong>า</strong>ด้ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดม<strong>า</strong>ต<strong>ร</strong>ฐ<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ควบคุมภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong> พ.ศ. 2544 ข้อ 6<strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong><strong>ป</strong>ี 2550 แล<strong>ะ</strong><strong>ป</strong>ี 2551 <strong>น</strong><strong>ำ</strong>เส<strong>น</strong>อคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบ แล<strong>ะ</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบมีมติ<strong>ร</strong>ับท<strong>ร</strong><strong>า</strong>บ โด<strong>ย</strong>มีข้อเส<strong>น</strong>อแ<strong>น</strong><strong>ะ</strong>ว่<strong>า</strong><strong>น</strong>อกเห<strong>น</strong>ือ<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>แก้ไข <strong>ป</strong><strong>ร</strong>ับ<strong>ป</strong><strong>ร</strong>ุ<strong>ง</strong> กฎ<strong>ร</strong><strong>ะ</strong>เบี<strong>ย</strong>บแล<strong>ะ</strong>ข้อบั<strong>ง</strong>คับเพื่อให้<strong>ร</strong><strong>ะ</strong>บบควบคุมภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ไ<strong>ป</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>มี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>สิทธิภ<strong>า</strong>พ<strong>ย</strong>ิ่<strong>ง</strong>ขึ้<strong>น</strong>แล้วบม<strong>จ</strong>.อสมท คว<strong>ร</strong>ให้คว<strong>า</strong>มส<strong>ำ</strong>คัญเพิ่มเติมเ<strong>ร</strong>ื่อ<strong>ง</strong>แ<strong>น</strong>วท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฏิบัติที่ดี (Best Practice) เ<strong>ป</strong>็<strong>น</strong>ล<strong>า</strong><strong>ย</strong>ลักษณ์อักษ<strong>ร</strong> เพื่อใช้ก<strong>ำ</strong>กับแล<strong>ะ</strong>ควบคุมก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฏิบัติ<strong>ง</strong><strong>า</strong><strong>น</strong>ให้เ<strong>ป</strong>็<strong>น</strong>ไ<strong>ป</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ถูกต้อ<strong>ง</strong>แล<strong>ะ</strong>เ<strong>ป</strong>็<strong>น</strong>แ<strong>น</strong>วท<strong>า</strong><strong>ง</strong>เดี<strong>ย</strong>วกั<strong>น</strong> แล<strong>ะ</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมค<strong>ร</strong>ั้<strong>ง</strong>ที่ 3/2551 เมื่อวั<strong>น</strong>ที่ 24 มี<strong>น</strong><strong>า</strong>คม 2551 ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมค<strong>ร</strong>ั้<strong>ง</strong>ที่ 4/2552 วั<strong>น</strong>ที่ 26 มี<strong>น</strong><strong>า</strong>คม 2552 มีมติ<strong>ร</strong>ับท<strong>ร</strong><strong>า</strong>บ แล<strong>ะ</strong>ให้ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดส่<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ฯ ดั<strong>ง</strong>กล่<strong>า</strong>ว ให้คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>เ<strong>ง</strong>ิ<strong>น</strong>แผ่<strong>น</strong>ดิ<strong>น</strong> <strong>น</strong>อก<strong>จ</strong><strong>า</strong>ก<strong>น</strong>ี้ <strong>ย</strong>ั<strong>ง</strong>ได้พิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong>คู่มือ แล<strong>ะ</strong><strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ควบคุมภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ขอ<strong>ง</strong>บม<strong>จ</strong>.อสมท ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมค<strong>ร</strong>ั้<strong>ง</strong>ที่ 14/2551 วั<strong>น</strong>ที่ 23 กั<strong>น</strong><strong>ย</strong><strong>า</strong><strong>ย</strong><strong>น</strong> 2551 ซึ่<strong>ง</strong>ที่<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมมีมติเห็<strong>น</strong>ชอบคู่มือ<strong>ร</strong><strong>ะ</strong>บบก<strong>า</strong><strong>ร</strong>ควบคุมภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ขอ<strong>ง</strong>บม<strong>จ</strong>.อสมท แล<strong>ะ</strong>ให้ฝ่<strong>า</strong><strong>ย</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>น</strong><strong>ำ</strong>ไ<strong>ป</strong>ใช้เ<strong>ป</strong>็<strong>น</strong>แ<strong>น</strong>วท<strong>า</strong><strong>ง</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฏิบัติ<strong>ง</strong><strong>า</strong><strong>น</strong>ต่อไ<strong>ป</strong> • ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>บม<strong>จ</strong>.อสมท ต<strong>ร</strong><strong>ะ</strong>ห<strong>น</strong>ักถึ<strong>ง</strong>คว<strong>า</strong>มส<strong>ำ</strong>คัญขอ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong> ซึ่<strong>ง</strong>ถือเ<strong>ป</strong>็<strong>น</strong>กลไกส<strong>ำ</strong>คัญแล<strong>ะ</strong>เ<strong>ป</strong>็<strong>น</strong>เค<strong>ร</strong>ื่อ<strong>ง</strong>มือใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ที่<strong>จ</strong><strong>ะ</strong>ท<strong>ำ</strong>ให้อ<strong>ง</strong>ค์ก<strong>ร</strong>บ<strong>ร</strong><strong>ร</strong>ลุวัตถุ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ส<strong>ง</strong>ค์แล<strong>ะ</strong>เ<strong>ป</strong>้<strong>า</strong>หม<strong>า</strong><strong>ย</strong>ที่ได้ก<strong>ำ</strong>ห<strong>น</strong>ดไว้ ช่ว<strong>ย</strong>ลดคว<strong>า</strong>มสูญเสี<strong>ย</strong>แล<strong>ะ</strong>เพิ่มศัก<strong>ย</strong>ภ<strong>า</strong>พใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>แข่<strong>ง</strong>ขั<strong>น</strong> อีกทั้<strong>ง</strong><strong>ย</strong>ั<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>อ<strong>ง</strong>ค์<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบที่ส<strong>ำ</strong>คัญขอ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>กับดูแลกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ที่ดี (Good Governance) ดั<strong>ง</strong><strong>น</strong>ั้<strong>น</strong> <strong>จ</strong>ึ<strong>ง</strong>ได้<strong>จ</strong>ัดให้มีก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong><strong>ร</strong><strong>ะ</strong>บบขึ้<strong>น</strong> แล<strong>ะ</strong>พัฒ<strong>น</strong><strong>า</strong><strong>ร</strong><strong>ะ</strong>บบดั<strong>ง</strong>กล่<strong>า</strong>วอ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ต่อเ<strong>น</strong>ื่อ<strong>ง</strong> โด<strong>ย</strong>ได้มีก<strong>า</strong><strong>ร</strong>แต่<strong>ง</strong>ตั้<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong> เพื่อพิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong>ดับ<strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong> <strong>จ</strong>ัดตั้<strong>ง</strong>ฝ่<strong>า</strong><strong>ย</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong> เพื่อท<strong>ำ</strong>ห<strong>น</strong>้<strong>า</strong>ที่ดูแลก<strong>ร</strong><strong>ะ</strong>บว<strong>น</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong>โด<strong>ย</strong><strong>ร</strong>วม แล<strong>ะ</strong><strong>ป</strong>ฏิบัติห<strong>น</strong>้<strong>า</strong>ที่<strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong>วั<strong>น</strong>แท<strong>น</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong> <strong>ร</strong>วมทั้<strong>ง</strong>ได้แต่<strong>ง</strong>ตั้<strong>ง</strong> Risk Coordinator ซึ่<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>ตัวแท<strong>น</strong>ขอ<strong>ง</strong>แต่ล<strong>ะ</strong>ห<strong>น</strong>่ว<strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ขึ้<strong>น</strong> เพื่อท<strong>ำ</strong>ห<strong>น</strong>้<strong>า</strong>ที่ติดต<strong>า</strong>ม <strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>ผล แล<strong>ะ</strong><strong>จ</strong>ัดท<strong>ำ</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong>ดับขอ<strong>ง</strong>ห<strong>น</strong>่ว<strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong> ขณ<strong>ะ</strong>เดี<strong>ย</strong>วกั<strong>น</strong> บม<strong>จ</strong>.อสมท <strong>ย</strong>ั<strong>ง</strong>ได้มีก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ด<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เด็<strong>น</strong>ใ<strong>น</strong>เ<strong>ร</strong>ื่อ<strong>ง</strong>ขอ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ไว้ใ<strong>น</strong> Job Description ขอ<strong>ง</strong>ทุกห<strong>น</strong>่ว<strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong> เพื่อให้พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>ทุกค<strong>น</strong>ใ<strong>น</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong>ต<strong>ร</strong><strong>ะ</strong>ห<strong>น</strong>ักแล<strong>ะ</strong>ให้คว<strong>า</strong>มส<strong>ำ</strong>คัญใ<strong>น</strong>เ<strong>ร</strong>ื่อ<strong>ง</strong>ดั<strong>ง</strong>กล่<strong>า</strong>ว โด<strong>ย</strong>ถือเ<strong>ป</strong>็<strong>น</strong>ห<strong>น</strong>้<strong>า</strong>ที่แล<strong>ะ</strong>คว<strong>า</strong>ม<strong>ร</strong>ับผิดชอบขอ<strong>ง</strong>ทุกห<strong>น</strong>่ว<strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>ควบคุมคว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ให้อ<strong>ย</strong>ู่ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong>ดับที่<strong>ย</strong>อม<strong>ร</strong>ับได้ <strong>น</strong>อก<strong>จ</strong><strong>า</strong>ก<strong>น</strong>ี้ <strong>ย</strong>ั<strong>ง</strong>ได้มีก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดท<strong>ำ</strong>คู่มือก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong> แล<strong>ะ</strong>แผ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>เพื่อเ<strong>ป</strong>็<strong>น</strong>แ<strong>น</strong>วท<strong>า</strong><strong>ง</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> <strong>ร</strong>วมทั้<strong>ง</strong>มีก<strong>า</strong><strong>ร</strong>ติดต<strong>า</strong>ม <strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>ผล ทบทว<strong>น</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ให้สอดคล้อ<strong>ง</strong>กับสถ<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ณ์แวดล้อมทั้<strong>ง</strong>ภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>แล<strong>ะ</strong>ภ<strong>า</strong><strong>ย</strong><strong>น</strong>อกที่เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>แ<strong>ป</strong>ล<strong>ง</strong>ไ<strong>ป</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>สม่<strong>ำ</strong>เสมอ ทั้<strong>ง</strong><strong>น</strong>ี้ บม<strong>จ</strong>.อสมท ได้มีก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ด<strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ไว้อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ชัดเ<strong>จ</strong><strong>น</strong>ดั<strong>ง</strong><strong>น</strong>ี้ “บม<strong>จ</strong>.อสมท <strong>จ</strong><strong>ะ</strong><strong>น</strong><strong>ำ</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ม<strong>า</strong>ใช้เ<strong>ป</strong>็<strong>น</strong>เค<strong>ร</strong>ื่อ<strong>ง</strong>มือใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong> ธุ<strong>ร</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ผลิต แพ<strong>ร</strong>่ภ<strong>า</strong>พ แล<strong>ะ</strong>ก<strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>า</strong><strong>ย</strong>เสี<strong>ย</strong><strong>ง</strong>ให้มี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>สิทธิภ<strong>า</strong>พสู<strong>ง</strong>สุดต<strong>า</strong>มม<strong>า</strong>ต<strong>ร</strong>ฐ<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ออกอ<strong>า</strong>ก<strong>า</strong>ศใ<strong>น</strong><strong>ร</strong><strong>ะ</strong>ดับส<strong>า</strong>กล <strong>ร</strong>วมทั้<strong>ง</strong><strong>จ</strong><strong>ะ</strong>พัฒ<strong>น</strong><strong>า</strong><strong>ร</strong><strong>ะ</strong>บบก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ให้มี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>สิทธิภ<strong>า</strong>พ ส่<strong>ง</strong>เส<strong>ร</strong>ิมแล<strong>ะ</strong>พัฒ<strong>น</strong><strong>า</strong>พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>ให้มีคว<strong>า</strong>ม<strong>ร</strong>ู้ คว<strong>า</strong>มเข้<strong>า</strong>ใ<strong>จ</strong> แล<strong>ะ</strong>มีส่ว<strong>น</strong><strong>ร</strong>่วมใ<strong>น</strong>ก<strong>ร</strong><strong>ะ</strong>บว<strong>น</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong> เพื่อให้อ<strong>ง</strong>ค์ก<strong>ร</strong>มีคว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>อ<strong>ย</strong>ู่ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong>ดับที่<strong>ย</strong>อม<strong>ร</strong>ับได้ <strong>ร</strong>วมถึ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong>้อ<strong>ง</strong>กั<strong>น</strong>มิให้สูญเสี<strong>ย</strong>โอก<strong>า</strong>สที่พึ<strong>ง</strong>ได้ ซึ่<strong>ง</strong><strong>จ</strong><strong>ะ</strong>ส่<strong>ง</strong>ผลให้ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ขอ<strong>ง</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong>บ<strong>ร</strong><strong>ร</strong>ลุวัตถุ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ส<strong>ง</strong>ค์ อั<strong>น</strong><strong>จ</strong><strong>ะ</strong><strong>น</strong><strong>ำ</strong>ไ<strong>ป</strong>สู่ก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>กับดูแลกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ที่ดี แล<strong>ะ</strong>เ<strong>ป</strong>็<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>มูลค่<strong>า</strong>เพิ่มให้แก่อ<strong>ง</strong>ค์ก<strong>ร</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong><strong>ย</strong>ั่<strong>ง</strong><strong>ย</strong>ื<strong>น</strong>”• ผู้สอบบัญชี (Audit Fee)ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมส<strong>า</strong>มัญผู้ถือหุ้<strong>น</strong> <strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong><strong>ป</strong>ี 2551 เมื่อวั<strong>น</strong>ที่ 24 เมษ<strong>า</strong><strong>ย</strong><strong>น</strong> 2551 ที่<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมมีมติแต่<strong>ง</strong>ตั้<strong>ง</strong>ให้ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>เ<strong>ง</strong>ิ<strong>น</strong>แผ่<strong>น</strong>ดิ<strong>น</strong>เ<strong>ป</strong>็<strong>น</strong>ผู้สอบบัญชีขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทฯ เ<strong>น</strong>ื่อ<strong>ง</strong><strong>จ</strong><strong>า</strong>ก บ<strong>ร</strong>ิษัทฯ มีฐ<strong>า</strong><strong>น</strong><strong>ะ</strong>เ<strong>ป</strong>็<strong>น</strong><strong>ร</strong>ัฐวิส<strong>า</strong>หกิ<strong>จ</strong> ผู้สอบบัญชีขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทฯ <strong>จ</strong>ึ<strong>ง</strong>ต้อ<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>เ<strong>ง</strong>ิ<strong>น</strong>แผ่<strong>น</strong>ดิ<strong>น</strong>เช่<strong>น</strong>เดี<strong>ย</strong>วกับ<strong>ร</strong>ัฐวิส<strong>า</strong>หกิ<strong>จ</strong>อื่<strong>น</strong> ๆ โด<strong>ย</strong>ค่<strong>า</strong>ตอบแท<strong>น</strong>ขอ<strong>ง</strong>ผู้สอบบัญชี<strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong><strong>ป</strong>ี 2551 (มก<strong>ร</strong><strong>า</strong>คม-ธั<strong>น</strong>ว<strong>า</strong>คม2551) เ<strong>ป</strong>็<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong> 1,500,000 บ<strong>า</strong>ท116 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

internal control structure set by the standardization of the Auditor General Committee. The operation with sufficient controland effectiveness promote business performance of the Company in accordance with the principles of good corporategovernance, transparency, equity and accountability. In this regards, <strong>MCOT</strong> Plc. prepared the <strong>annual</strong> <strong>report</strong> and plan oninternal control improvement at the organization level under the laws and regulations of the Auditor General Committeerelated to the 2001 Internal Control Standardization clause 6 in 2007 and <strong>2008</strong>. The documents were submitted to the AuditCommittee to acknowledge and resolve. The resolution of the Audit Committee suggested that in addition to amendment andimprovement of rules and regulations on competency in internal control system, <strong>MCOT</strong> Plc. further concentrate on writtenbest practice to supervise and control the operation precisely and accordingly. The Board of Directors <strong>MCOT</strong> Plc. made aresolution to acknowledge and submit such <strong>report</strong> to the Auditor General Committee in the Board of Directors’ Meeting No. 3/<strong>2008</strong> on 24 March <strong>2008</strong>. In the Board of Directors’ Meeting No. 4/2009 on 26 March 2009, The Board of Directorsmade a resolution to do so once again and examined the manual and policy on internal control of <strong>MCOT</strong> Plc. in the Board ofDirectors’ Meeting on 23 September <strong>2008</strong> and approved the internal control system manual of <strong>MCOT</strong> Plc. to conduct as a guideline of executives’ operation.• Risk Management<strong>MCOT</strong> Plc. has recognized the dominant role of risk management as an important management mechanismenabling the organization to attain its established objectives and goals, to reduce potential loss, and to boost the competitiveness. Risk management is also an essential component of good governance. By the above reasons, <strong>MCOT</strong>Plc. established a systematic risk management, which has been improved continuously. The Risk Management Committeewas officially established to devise the risk management policy, to monitor the entire risk management process in the organization, and to appoint the Risk Coordinators as representatives in each department, who are in charge ofmonitoring, assessing and preparing risk <strong>report</strong>s at the department level. In the meantime, risk management is a compulsory issue inserted in the job description of every department toensure that all officers recognize and value such. It shall be deemed a duty and responsibility of every department to manageand control risks at the acceptable level. The Risk Management Handbook and risk management plans were prepared as the operating guidelines. Potential risks have been regularly monitored and assessed to correspond to internal and externalchanging circumstances. The risk management policy is explicitly placed by <strong>MCOT</strong> Plc. as per the following statement, “<strong>MCOT</strong> Plc. shallapply the risk management to be a tool of managing its broadcasting business to enhance the highest efficiency ofinternational broadcasting standards. In addition, this risk management system shall be further developed; meanwhile allemployees are educated to have good understanding about this matter and to be involved in the risk management processso that the organizational risks are acceptable. Risk management shall also prevent the loss of potential opportunities, whichmakes the organization’s operations attain its objectives that finally trigger the good governance, and add the sustainablevalue for the organization.• Audit FeeIn the 2007 Annual General Meeting of Shareholders held on 26April 2007, it passed the resolution appointing The Office of The Auditor General of Thailand to be the Company’s auditor since <strong>MCOT</strong> Plc. held the status as a stateA n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d117

ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>ผล<strong>ง</strong><strong>า</strong><strong>น</strong>ขอ<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท บ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) ได้ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>ผล<strong>ง</strong><strong>า</strong><strong>น</strong>ขอ<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท ต<strong>า</strong>มมติคณ<strong>ะ</strong><strong>ร</strong>ัฐม<strong>น</strong>ต<strong>ร</strong>ีเมื่อวั<strong>น</strong>ที่16 กุมภ<strong>า</strong>พั<strong>น</strong>ธ์ 2544 ที่ก<strong>ำ</strong>ห<strong>น</strong>ดให้มีก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>ผลขอ<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> โด<strong>ย</strong>ให้ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong><strong>ร</strong>ัฐวิส<strong>า</strong>หกิ<strong>จ</strong><strong>จ</strong>ัดท<strong>ำ</strong>แบบ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>ต<strong>น</strong>เอ<strong>ง</strong>ขอ<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> เพื่อใช้เ<strong>ป</strong>็<strong>น</strong>ก<strong>ร</strong>อบใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฏิบัติ<strong>ง</strong><strong>า</strong><strong>น</strong>ใ<strong>น</strong>ห<strong>น</strong>้<strong>า</strong>ที่ขอ<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>โด<strong>ย</strong>สม่<strong>ำ</strong>เสมอ ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>ต<strong>น</strong>เอ<strong>ง</strong>ต<strong>า</strong>มหลัก<strong>ป</strong>ฏิบัติที่ดี (Best Practices) ได้ให้คว<strong>า</strong>มส<strong>ำ</strong>คัญต่อเกณฑ์ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>ดั<strong>ง</strong><strong>น</strong>ี้1. คว<strong>า</strong>มโดดเด่<strong>น</strong>ใ<strong>น</strong>คว<strong>า</strong>ม<strong>ร</strong>ู้คว<strong>า</strong>มส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถ (Competency) 2. คว<strong>า</strong>มเ<strong>ป</strong>็<strong>น</strong>อิส<strong>ร</strong><strong>ะ</strong> (Independence)3. คว<strong>า</strong>มพ<strong>ร</strong>้อมใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฏิบัติภ<strong>า</strong><strong>ร</strong>กิ<strong>จ</strong> (Preparedness)4. คว<strong>า</strong>มเอ<strong>า</strong>ใ<strong>จ</strong>ใส่ต่อห<strong>น</strong>้<strong>า</strong>ที่แล<strong>ะ</strong>คว<strong>า</strong>ม<strong>ร</strong>ับผิดชอบ (Practices as a Director)5. ก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฏิบัติห<strong>น</strong>้<strong>า</strong>ที่ใ<strong>น</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> (Committee Activities)6. คว<strong>า</strong>มมุ่<strong>ง</strong>มั่<strong>น</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>พัฒ<strong>น</strong><strong>า</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong> (Development of the Organization)บ<strong>ร</strong>ิษัทฯ ได้ก<strong>ำ</strong>ห<strong>น</strong>ด<strong>ร</strong>ู<strong>ป</strong>แบบก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>ผลคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> 3 แบบ ดั<strong>ง</strong><strong>น</strong>ี้1. ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>ต<strong>น</strong>เอ<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>บุคคล (Self Assessment)2. ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>ไขว้ (Cross Evaluation)3. ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>เ<strong>ป</strong>็<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>คณ<strong>ะ</strong> (Board Evaluation)ใ<strong>น</strong><strong>ป</strong>ี 2551 คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท มีก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>ต<strong>น</strong>เอ<strong>ง</strong> 1 ค<strong>ร</strong>ั้<strong>ง</strong> โด<strong>ย</strong> บม<strong>จ</strong>.อสมท ได้<strong>จ</strong>ัดท<strong>ำ</strong>แบบ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>ต<strong>น</strong>เอ<strong>ง</strong>ขอ<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>า</strong>ม<strong>ร</strong>ู<strong>ป</strong>แบบก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>ผลฯ ดั<strong>ง</strong>กล่<strong>า</strong>วข้<strong>า</strong><strong>ง</strong>ต้<strong>น</strong> โด<strong>ย</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ฯ ได้ตอบแบบสอบถ<strong>า</strong>มแล<strong>ะ</strong>ส่<strong>ง</strong>ให้ฝ่<strong>า</strong><strong>ย</strong>เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท ค<strong>ร</strong>บถ้ว<strong>น</strong> ใ<strong>น</strong>เดือ<strong>น</strong>ธั<strong>น</strong>ว<strong>า</strong>คม 2551 ซึ่<strong>ง</strong>ฝ่<strong>า</strong><strong>ย</strong>เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทได้ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ส<strong>ร</strong>ุ<strong>ป</strong>ผลก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>เส<strong>น</strong>อคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ฯ <strong>ร</strong>ับท<strong>ร</strong><strong>า</strong>บใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมค<strong>ร</strong>ั้<strong>ง</strong>ที่ 19/2551 วั<strong>น</strong>ที่ 26 ธั<strong>น</strong>ว<strong>า</strong>คม 2551ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>ต<strong>น</strong>เอ<strong>ง</strong>ขอ<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ฯ ได้ก<strong>ำ</strong>ห<strong>น</strong>ดวัตถุ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ส<strong>ง</strong>ค์แล<strong>ะ</strong>เ<strong>ป</strong>้<strong>า</strong>หม<strong>า</strong><strong>ย</strong> เพื่อใช้เ<strong>ป</strong>็<strong>น</strong>ก<strong>ร</strong>อบใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฏิบัติ<strong>ง</strong><strong>า</strong><strong>น</strong>ขอ<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>็<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong> ๆ แล<strong>ะ</strong><strong>น</strong><strong>ำ</strong>ผลก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong> <strong>ป</strong><strong>ร</strong>ับ<strong>ป</strong><strong>ร</strong>ุ<strong>ง</strong>แล<strong>ะ</strong>พัฒ<strong>น</strong><strong>า</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฏิบัติ<strong>ง</strong><strong>า</strong><strong>น</strong>ให้เกิด<strong>ป</strong><strong>ร</strong><strong>ะ</strong>สิทธิภ<strong>า</strong>พแล<strong>ะ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>สิทธิผลต่อไ<strong>ป</strong>โด<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดขั้<strong>น</strong>ตอ<strong>น</strong>แล<strong>ะ</strong>วิธีก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> ดั<strong>ง</strong><strong>น</strong>ี้1. พิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong>แบบสอบถ<strong>า</strong>มที่<strong>จ</strong><strong>ะ</strong>ใช้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>2. สุ่ม<strong>จ</strong>ับ<strong>ร</strong><strong>า</strong><strong>ย</strong>ชื่อก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>แต่ล<strong>ะ</strong>ท่<strong>า</strong><strong>น</strong>3. ส่<strong>ง</strong>แบบสอบถ<strong>า</strong>มให้ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ทุกท่<strong>า</strong><strong>น</strong>ตอบ แล<strong>ะ</strong>ให้ส่<strong>ง</strong>กลับที่ฝ่<strong>า</strong><strong>ย</strong>เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท เพื่อ<strong>ร</strong>วบ<strong>ร</strong>วมแล<strong>ะ</strong>ส<strong>ร</strong>ุ<strong>ป</strong>ผล4. ฝ่<strong>า</strong><strong>ย</strong>เลข<strong>า</strong><strong>น</strong>ุก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท ส<strong>ร</strong>ุ<strong>ป</strong>ผล<strong>น</strong><strong>ำ</strong>เส<strong>น</strong>อคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต่อไ<strong>ป</strong> <strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์ขอ<strong>ง</strong>ผลก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong> เพื่อก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ทุกท่<strong>า</strong><strong>น</strong>ได้<strong>ร</strong>ับท<strong>ร</strong><strong>า</strong>บห<strong>น</strong>้<strong>า</strong>ที่ขอ<strong>ง</strong>ต<strong>น</strong> แล<strong>ะ</strong>ผลขอ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฏิบัติ<strong>ง</strong><strong>า</strong><strong>น</strong>เ<strong>ป</strong>็<strong>น</strong>ทีม ซึ่<strong>ง</strong>ห<strong>า</strong>ก<strong>จ</strong>ุดใด<strong>ย</strong>ั<strong>ง</strong>ไม่สมบู<strong>ร</strong>ณ์ <strong>จ</strong><strong>ะ</strong>ได้ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong>ับ<strong>ป</strong><strong>ร</strong>ุ<strong>ง</strong>แก้ไขต่อไ<strong>ป</strong>ค่<strong>า</strong>ตอบแท<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong> • ค่<strong>า</strong>ตอบแท<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> ที่<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมส<strong>า</strong>มัญผู้ถือหุ้<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong><strong>ป</strong>ี 2551 วั<strong>น</strong>ที่ 24 เมษ<strong>า</strong><strong>ย</strong><strong>น</strong> 2551 ได้พิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong>ค่<strong>า</strong>ตอบแท<strong>น</strong>ขอ<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>เฉพ<strong>า</strong><strong>ะ</strong>เ<strong>ร</strong>ื่อ<strong>ง</strong> โด<strong>ย</strong>ค<strong>ำ</strong><strong>น</strong>ึ<strong>ง</strong>ถึ<strong>ง</strong>คว<strong>า</strong>มเหม<strong>า</strong><strong>ะ</strong>สมเกี่<strong>ย</strong>วกับ <strong>ป</strong><strong>ร</strong><strong>ะ</strong>เภท ข<strong>น</strong><strong>า</strong>ด แล<strong>ะ</strong>คว<strong>า</strong>มเกี่<strong>ย</strong>วโ<strong>ย</strong><strong>ง</strong>กับผลก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ขอ<strong>ง</strong> บม<strong>จ</strong>.อสมท คว<strong>า</strong>มสอดคล้อ<strong>ง</strong>กับ Market Norm แล<strong>ะ</strong>อุตส<strong>า</strong>หก<strong>ร</strong><strong>ร</strong>มเดี<strong>ย</strong>วกั<strong>น</strong> <strong>ร</strong>วมถึ<strong>ง</strong>คว<strong>า</strong>มเหม<strong>า</strong><strong>ะ</strong>สมกับก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong>ห<strong>น</strong>้<strong>า</strong>ที่แล<strong>ะ</strong>คว<strong>า</strong>ม<strong>ร</strong>ับผิดชอบ แล<strong>ะ</strong>ได้อ<strong>น</strong>ุมัติค่<strong>า</strong>ตอบแท<strong>น</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>เฉพ<strong>า</strong><strong>ะ</strong>เ<strong>ร</strong>ื่อ<strong>ง</strong><strong>ป</strong>ี 2551 ใ<strong>น</strong>อัต<strong>ร</strong><strong>า</strong>เท่<strong>า</strong>กับค่<strong>า</strong>ตอบแท<strong>น</strong><strong>ป</strong>ี 2550 โด<strong>ย</strong>มี<strong>ร</strong><strong>า</strong><strong>ย</strong>ล<strong>ะ</strong>เอี<strong>ย</strong>ดดั<strong>ง</strong><strong>น</strong>ี้ 118 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

enterprise; its auditor had to be the Office of The Auditor General of Thailand as other state enterprises. The audit fee forYear 2007 (January – December 2007) totaled Baht 1,500,000.Self-assessment of the Board<strong>MCOT</strong> Plc. arranged the performance evaluation of the Board of <strong>MCOT</strong> Plc. in accordance with the resolution of the council of ministers on 16 February 2001 requiring that the state enterprise directors must have the self-assessment as a framework of investigating the Board’s performance. The self-assessment is based on the Principle of Best Practices withan emphasis on the following issues: 1. Competency2. Independence3. Preparedness4. Practices as a Director5. Committee Activities6. Development of the Organization The performance evaluation of the Board of <strong>MCOT</strong> Plc. consisted of 3 main parts:1. Self-assessment2. Cross evaluation 3. Board evaluation. In <strong>2008</strong>, the Board and <strong>MCOT</strong> Plc. had one self-assessment subject to the evaluation form mentioned above. The Board answered the questionnaire and sent it to the Corporate Secretary in December <strong>2008</strong>. The Company Secretarysummarized the evaluation results to be proposed for the Board’s acknowledgement in the Meeting of Board, No. 19/<strong>2008</strong>held on 26 December <strong>2008</strong>. The objectives and goals of the Board’s self-assessment were set up as the framework of investigating the Board’sperformance from time to time. The performance evaluation results would be further used to improve and develop itsperformance for better efficiency and proficiency. The process and methods of director evaluation are as follows: 1. Consider the evaluation questionnaire; 2. Select each director by way of sampling; 3. Send the questionnaire to all directors. The completed questionnaire will be returned to Company SecretaryDepartment for compilation and summary; and4. Company Secretary Department summarized the evaluation results to be further proposed to the Board ofDirectors. The evaluation results allow all directors to be aware of their duties and results of team-working. Any defects would befurther remedied. A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d119

ค่<strong>า</strong>ตอบแท<strong>น</strong>แล<strong>ะ</strong>เบี้<strong>ย</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท <strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong><strong>ป</strong>ี 2551<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> <strong>ร</strong>อ<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong> <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong> เ<strong>ง</strong>ื่อ<strong>น</strong>ไขค่<strong>า</strong>ตอบแท<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> / เดือ<strong>น</strong> 10,000 บ<strong>า</strong>ท 11,250 บ<strong>า</strong>ท 12,500 บ<strong>า</strong>ท - <strong>จ</strong>่<strong>า</strong><strong>ย</strong>เ<strong>ป</strong>็<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>เดือ<strong>น</strong> ไม่ม<strong>า</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมก็ให้ได้<strong>ร</strong>ับค่<strong>า</strong>ตอบแท<strong>น</strong>- เหตุผล เ<strong>น</strong>ื่อ<strong>ง</strong><strong>จ</strong><strong>า</strong>กคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>มีภ<strong>า</strong><strong>ร</strong>กิ<strong>จ</strong>ต่อเ<strong>น</strong>ื่อ<strong>ง</strong>ตลอด ไม่ใช่เฉพ<strong>า</strong><strong>ะ</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมเพี<strong>ย</strong><strong>ง</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>เดี<strong>ย</strong>วเบี้<strong>ย</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมเหม<strong>า</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong> / เดือ<strong>น</strong> 10,000 บ<strong>า</strong>ท 11,250 บ<strong>า</strong>ท 12,500 บ<strong>า</strong>ท - ได้<strong>ร</strong>ับเฉพ<strong>า</strong><strong>ะ</strong>ก<strong>ร</strong>ณีที่ม<strong>า</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุม- ไม่ว่<strong>า</strong>ใ<strong>น</strong>เดือ<strong>น</strong><strong>น</strong>ั้<strong>น</strong><strong>จ</strong><strong>ะ</strong>มีก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมกี่ค<strong>ร</strong>ั้<strong>ง</strong>ให้เหม<strong>า</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong>ค่<strong>า</strong>เบี้<strong>ย</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมเ<strong>ป</strong>็<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>เดือ<strong>น</strong>ค่<strong>า</strong>ตอบแท<strong>น</strong>แล<strong>ะ</strong>เบี้<strong>ย</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>เฉพ<strong>า</strong><strong>ะ</strong>เ<strong>ร</strong>ื่อ<strong>ง</strong> <strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong><strong>ป</strong>ี 2551ชื่อคณ<strong>ะ</strong> ค่<strong>า</strong>ตอบแท<strong>น</strong> (<strong>ร</strong><strong>า</strong><strong>ย</strong>เดือ<strong>น</strong>) ค่<strong>า</strong>เบี้<strong>ย</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุม(เฉพ<strong>า</strong><strong>ะ</strong>ก<strong>ร</strong>ณีที่ม<strong>า</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุม)1. คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบ 10,000.- บ<strong>า</strong>ท / เดือ<strong>น</strong> 5,000.- บ<strong>า</strong>ท / เดือ<strong>น</strong>2. คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ส<strong>ร</strong><strong>ร</strong>ห<strong>า</strong>, - 10,000.- บ<strong>า</strong>ท / เดือ<strong>น</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดค่<strong>า</strong>ตอบแท<strong>น</strong> แล<strong>ะ</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>สัมพั<strong>น</strong>ธ์3. คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>,อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ชุดต่<strong>า</strong><strong>ง</strong> ๆ - 10,000.- บ<strong>า</strong>ท / เดือ<strong>น</strong><strong>น</strong>อก<strong>จ</strong><strong>า</strong>กคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> ต<strong>า</strong>มข้อ 1 แล<strong>ะ</strong> 2 (ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท ที่ได้<strong>ร</strong>ับแต่<strong>ง</strong>ตั้<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>(เฉพ<strong>า</strong><strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท ที่ได้<strong>ร</strong>ับแต่<strong>ง</strong>ตั้<strong>ง</strong> ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>, อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>หล<strong>า</strong><strong>ย</strong>คณ<strong>ะ</strong>ให้ได้<strong>ร</strong>ับ<strong>จ</strong><strong>า</strong>กคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท) เบี้<strong>ย</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมเพี<strong>ย</strong><strong>ง</strong>คณ<strong>ะ</strong>เดี<strong>ย</strong>วใ<strong>น</strong>เดือ<strong>น</strong>ที่มีก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุม)<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> แล<strong>ะ</strong><strong>ร</strong>อ<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> ให้ได้<strong>ร</strong>ับเบี้<strong>ย</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมเพิ่มอีก 25% แล<strong>ะ</strong> 12.5% ต<strong>า</strong>มล<strong>ำ</strong>ดับ120 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

Directors and Executives’ Compensation• Directors’ CompensationThe <strong>2008</strong> Annual General Meeting of Shareholders held on 24 April <strong>2008</strong> approved Directors and sub-committees’remunerations by regarding the Company’s business, size, correlation with Company’s performance in conformity with the market and industry norms as well as duties and responsibilities of the Board and sub-committees. The Directors andsub-committees’ remuneration packages for 2007 were the same to those of 2006: The <strong>2008</strong> Annual General Meeting of Shareholders held on 24 April <strong>2008</strong> passed its unanimous resolutionapproving the <strong>annual</strong> remuneration packages for the Company’s Directors as proposed by the Remuneration Committee asfollows: Item Directors Vice Chairman Chairman ConditionsRemuneration / month 10,000 Baht 11,250 Baht 12,500 Baht - Be paid on a monthly basis whetherdirectors might be attending the meetings or not.- The reason was that the Board ofDirectors had to perform otherincessant duties, not only meetingattendance. Meeting allowances / month 10,000 Baht 11,250 Baht 12,500 Baht - Be paid for directors who attendedthe meetings only.- Meeting allowances were paid on a monthly basis regardless of numberof meetings held on each month. The <strong>annual</strong> remunerations for the Company’s Directors as proposed by the Remuneration Committee are detailed below:Committee Remuneration (monthly) Meeting Allowances(presence in the meetings only)1. Audit Committee 10,000 Baht 5,000 Baht/month2. Nomination Committee, - 10,000 Baht/monthRemuneration Committee and Labor Relation Committee3. Committees, Sub-committees - 10,000 Baht/monthexcept those stated in Item 1 and 2 of(Though any Company’s directors were appointedthis table (only directors appointed bythe Board of Directors)to perform duties in severalsub-committees, theywould be paid the meeting allowances from only one sub-committee on the month such sub-committee meeting was held.Chairman and Vice Chairman of the Board of Directors were paid more meeting allowances at 25% and 12.5% respectively. A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d121

ค่<strong>า</strong>เบี้<strong>ย</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมแล<strong>ะ</strong>ค่<strong>า</strong>ตอบแท<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> <strong>ป</strong>ี 2551 (ทุกคณ<strong>ะ</strong><strong>ร</strong>วมกั<strong>น</strong>)ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> เบี้<strong>ย</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุม ค่<strong>า</strong>ตอบแท<strong>น</strong> โบ<strong>น</strong>ัส อ<strong>น</strong>ุก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>อื่<strong>น</strong> ๆ <strong>ร</strong>วมคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> เบี้<strong>ย</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุม ค่<strong>า</strong>ตอบแท<strong>น</strong> 1 <strong>น</strong><strong>า</strong><strong>ย</strong><strong>จ</strong><strong>า</strong><strong>ร</strong>ุพ<strong>ง</strong>ศ์ เ<strong>ร</strong>ือ<strong>ง</strong>สุว<strong>ร</strong><strong>ร</strong>ณ 87,500 87,500 174,180.33 - - 349,180.332 <strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong>ัที เ<strong>ป</strong><strong>ร</strong>ม<strong>ร</strong>ัศมี 90,000 90,000 193,647.54 150,000 - 523,647.543 <strong>น</strong><strong>า</strong><strong>ย</strong>ธ<strong>ง</strong>ทอ<strong>ง</strong> <strong>จ</strong>ั<strong>น</strong>ท<strong>ร</strong><strong>า</strong><strong>ง</strong>ศุ 78,750 78,750 156,762.30 87,500 - 401,762.304 <strong>น</strong><strong>า</strong><strong>ง</strong>ด<strong>น</strong>ุช<strong>า</strong> <strong>ย</strong>ิ<strong>น</strong>ดีพิธ 80,000 80,000 172,131.15 142,500 - 474,631.155 <strong>น</strong><strong>า</strong><strong>ย</strong>อ<strong>ร</strong><strong>ร</strong>ถชั<strong>ย</strong> บุ<strong>ร</strong>ก<strong>ร</strong><strong>ร</strong>มโกวิท 30,000 30,000 68,306.01 25,000 - 153,306.016 <strong>น</strong><strong>า</strong><strong>ย</strong><strong>ป</strong><strong>ร</strong><strong>า</strong>โมท<strong>ย</strong>์ โชคศิ<strong>ร</strong>ิกุลชั<strong>ย</strong> 70,000 70,000 139,344.26 62,500 - 341,844.267 <strong>น</strong><strong>า</strong><strong>ย</strong>วิท<strong>ย</strong><strong>า</strong>ธ<strong>ร</strong> ท่อแก้ว 111,250 121,250 250,000.00 280,000 120,000 882,500.008 <strong>น</strong><strong>า</strong><strong>ย</strong>สมบู<strong>ร</strong>ณ์ ม่ว<strong>ง</strong>กล่<strong>ำ</strong> 80,000 80,000 159,153.01 145,000 - 464,153.019 <strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong>ฤ<strong>น</strong><strong>า</strong><strong>ร</strong>ท พ<strong>ร</strong><strong>ะ</strong><strong>ป</strong>ัญญ<strong>า</strong> 60,000 130,000 139,344.26 80,000 - 409,344.2610 <strong>น</strong><strong>า</strong><strong>ย</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ส<strong>า</strong><strong>น</strong> หวั<strong>ง</strong><strong>ร</strong>ัต<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>า</strong>ณี 70,000 70,000 139,344.26 61,250 - 340,594.2611 <strong>น</strong><strong>า</strong><strong>ย</strong>อ<strong>น</strong>ุส<strong>ร</strong>ณ์ ธ<strong>ร</strong><strong>ร</strong>มใ<strong>จ</strong> 80,000 80,000 172,131.15 80,000 80,000 492,131.1512 <strong>น</strong><strong>า</strong><strong>ย</strong>พ<strong>ง</strong>ษ์ชั<strong>ย</strong> อมต<strong>า</strong><strong>น</strong><strong>น</strong>ท์ 80,000 80,000 172,131.15 120,000 20,000 472,131.1513 <strong>น</strong><strong>า</strong><strong>ย</strong>วสั<strong>น</strong>ต์ ภั<strong>ย</strong>หลีกลี้ 110,000 110,000 238,387.98 101,250 - 559,637.9814 <strong>น</strong><strong>า</strong><strong>ย</strong>ช<strong>า</strong>ญชั<strong>ย</strong> สุ<strong>น</strong>ท<strong>ร</strong>มัฏฐ์ 12,500 12,500 32,445.36 - - 57,445.3615 <strong>น</strong><strong>า</strong><strong>ย</strong>พ<strong>ง</strong>ษ์ศักดิ์ พ<strong>ย</strong>ัฆวิเชี<strong>ย</strong><strong>ร</strong> - 11,250 29,200.82 - - 40,450.8216 <strong>น</strong><strong>า</strong><strong>ย</strong><strong>จ</strong>ุล<strong>ย</strong>ุทธ หิ<strong>ร</strong>ัณ<strong>ย</strong><strong>ะ</strong>วสิต 45,000 45,000 87,602.46 75,000 - 252,602.4617 <strong>น</strong><strong>า</strong><strong>ย</strong>ส<strong>ง</strong>ว<strong>น</strong> ตี<strong>ย</strong><strong>ะ</strong>ไพบูล<strong>ย</strong>์สิ<strong>น</strong> 30,000 40,000 68,989.07 37,500 - 176,489.0718 <strong>น</strong><strong>า</strong><strong>ง</strong>พ<strong>ร</strong>พิมล <strong>จ</strong>ุ<strong>ร</strong>ุพั<strong>น</strong>ธุ์ 40,000 40,000 77,868.85 82,500 - 240,368.8519 <strong>น</strong><strong>า</strong><strong>ง</strong>วิล<strong>า</strong>สิ<strong>น</strong>ี อดุล<strong>ย</strong><strong>า</strong><strong>น</strong><strong>น</strong>ท์ 50,000 50,000 95,628.42 65,000 50,000 310,628.4220 <strong>น</strong><strong>า</strong><strong>ย</strong>สหัส ต<strong>ร</strong>ีทิพ<strong>ย</strong>บุต<strong>ร</strong> 40,000 40,000 77,868.85 30,000 40,000 227,868.8521 <strong>น</strong><strong>า</strong><strong>ย</strong>สุทธิพ<strong>ร</strong> <strong>ป</strong>ทุมเทว<strong>า</strong>ภิบ<strong>า</strong>ล 40,000 40,000 77,868.85 47,500 10,000 215,368.8522 <strong>น</strong><strong>า</strong><strong>ง</strong>ส<strong>า</strong>ว<strong>ร</strong>ส<strong>น</strong><strong>า</strong> โตสิต<strong>ร</strong><strong>ะ</strong>กูล 20,000 20,000 42,349.73 20,000 - 102,349.73<strong>ร</strong>วม 7,488,435.81122 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

Meeting allowances and remunerations of the Company’s Directors in <strong>2008</strong> (for all committees and sub-committees)Directors Meeting Remuneration Bonus Sub-committees and TotalAllowancesother committeesMeetingAllowances Remuneration 1 Mr.Charupong Ruangsuwan 87,500 87,500 174,180.33 - - 349,180.332 Mr. Nattee Premrasamee 90,000 90,000 193,647.54 150,000 - 523,647.543 Mr. Tongthong Chandransu 78,750 78,750 156,762.30 87,500 - 401,762.304 Mr. Wittayatorn Tokeaw 80,000 80,000 172,131.15 142,500 - 474,631.155 Mrs. Danucha Yindeepit 30,000 30,000 68,306.01 25,000 - 153,306.016 Mr. Anusorn Tamajai 70,000 70,000 139,344.26 62,500 - 341,844.267 Mr. Pongchai Amatanon 111,250 121,250 250,000.00 280,000 120,000 882,500.008 Mr. Somboon Muangklam 80,000 80,000 159,153.01 145,000 - 464,153.019 Mr. Narunart Prapanya 60,000 130,000 139,344.26 80,000 - 409,344.2610 Mr. Prasan Wangrattanapranee 70,000 70,000 139,344.26 61,250 - 340,594.2611 Mr. Pramote Chokesirikulchai 80,000 80,000 172,131.15 80,000 80,000 492,131.1512 Mr. Arttachai Burakamkovit 80,000 80,000 172,131.15 120,000 20,000 472,131.1513 Mr. Wasan Paileeklee 110,000 110,000 238,387.98 101,250 - 559,637.9814 Mr. Charnchai Soontaramat 12,500 12,500 32,445.36 - - 57,445.3615 Mr. Pongsak Payakvichien - 11,250 29,200.82 - - 40,450.8216 Mr. Chulayuth Hirunyavasit 45,000 45,000 87,602.46 75,000 - 252,602.4617 Mr. Sanguan Tiyapaiboonsin 30,000 40,000 68,989.07 37,500 - 176,489.0718 Mrs. Pornpimol Churupan 40,000 40,000 77,868.85 82,500 - 240,368.8519 Miss Wilasinee Adulyanon 50,000 50,000 95,628.42 65,000 50,000 310,628.4220 Mr. Sahas Treetipbut 40,000 40,000 77,868.85 30,000 40,000 227,868.8521 Mr. Sudhiporn Patumtaewapibal 40,000 40,000 77,868.85 47,500 10,000 215,368.8522 Miss Rosana Tositrakul 20,000 20,000 42,349.73 20,000 - 102,349.73Total 7,488,435.81A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d123

• ค่<strong>า</strong>ตอบแท<strong>น</strong>ขอ<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ค่<strong>า</strong>ตอบแท<strong>น</strong>ขอ<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่มีก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดอ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>เหม<strong>า</strong><strong>ะ</strong>สมด้ว<strong>ย</strong>คว<strong>า</strong>มชัดเ<strong>จ</strong><strong>น</strong>แล<strong>ะ</strong>โ<strong>ป</strong><strong>ร</strong>่<strong>ง</strong>ใส โด<strong>ย</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดค่<strong>า</strong>ตอบแท<strong>น</strong><strong>จ</strong><strong>ะ</strong>เ<strong>ป</strong>็<strong>น</strong>ผู้พิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong>ค่<strong>า</strong>ตอบแท<strong>น</strong>ขอ<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่เส<strong>น</strong>อคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทพิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong>อ<strong>น</strong>ุมัติ โด<strong>ย</strong>พิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong><strong>จ</strong><strong>า</strong>กม<strong>า</strong>ต<strong>ร</strong>ฐ<strong>า</strong><strong>น</strong>กับ<strong>ร</strong><strong>ะ</strong>ดับที่<strong>ป</strong>ฏิบัติใ<strong>น</strong>อุตส<strong>า</strong>หก<strong>ร</strong><strong>ร</strong>มแล<strong>ะ</strong>บ<strong>ร</strong>ิษัท<strong>จ</strong>ดท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong>ชั้<strong>น</strong><strong>น</strong><strong>ำ</strong>ใ<strong>น</strong>ตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์แห่<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong> <strong>ร</strong>วมทั้<strong>ง</strong>คว<strong>า</strong>มเหม<strong>า</strong><strong>ะ</strong>สมต<strong>า</strong>มภ<strong>า</strong><strong>ร</strong><strong>ะ</strong>ห<strong>น</strong>้<strong>า</strong>ที่คว<strong>า</strong>ม<strong>ร</strong>ับผิดชอบ แล<strong>ะ</strong>เชื่อมโ<strong>ย</strong><strong>ง</strong>กับผลก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ขอ<strong>ง</strong> บม<strong>จ</strong>.อสมท แล<strong>ะ</strong>ผลก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฏิบัติ<strong>ง</strong><strong>า</strong><strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong><strong>ป</strong>ีด้ว<strong>ย</strong> คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>ผลก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฏิบัติ<strong>ง</strong><strong>า</strong><strong>น</strong>ขอ<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่เ<strong>ป</strong>็<strong>น</strong>ผู้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>ผลก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฏิบัติ<strong>ง</strong><strong>า</strong><strong>น</strong>ขอ<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ต<strong>า</strong>มแผ<strong>น</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>ที่ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ได้เส<strong>น</strong>อคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท ให้คว<strong>า</strong>มเห็<strong>น</strong>ชอบ เพื่อต<strong>ร</strong>ว<strong>จ</strong>สอบติดต<strong>า</strong>มก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฏิบัติ<strong>ง</strong><strong>า</strong><strong>น</strong>ขอ<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ต<strong>า</strong>มเ<strong>ป</strong>้<strong>า</strong>หม<strong>า</strong><strong>ย</strong>ที่ว<strong>า</strong><strong>ง</strong>ไว้ทั้<strong>ง</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong>สั้<strong>น</strong>แล<strong>ะ</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong><strong>ย</strong><strong>า</strong>ว ซึ่<strong>ง</strong>ช่ว<strong>ย</strong>ให้ก<strong>า</strong><strong>ร</strong>พิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดค่<strong>า</strong>ตอบแท<strong>น</strong>ขอ<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่มีคว<strong>า</strong>มชัดเ<strong>จ</strong><strong>น</strong> โ<strong>ป</strong><strong>ร</strong>่<strong>ง</strong>ใส แล<strong>ะ</strong>เหม<strong>า</strong><strong>ะ</strong>สมกับผลก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฏิบัติ<strong>ง</strong><strong>า</strong><strong>น</strong> แล<strong>ะ</strong>ช่ว<strong>ย</strong>เส<strong>ร</strong>ิมส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>กับดูแลกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ที่ดีขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท อีกทั้<strong>ง</strong><strong>ย</strong>ั<strong>ง</strong>ส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถ<strong>น</strong><strong>ำ</strong>ผลก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>ที่ได้ม<strong>า</strong><strong>ป</strong><strong>ร</strong>ับ<strong>ป</strong><strong>ร</strong>ุ<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>สิทธิภ<strong>า</strong>พใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฏิบัติ<strong>ง</strong><strong>า</strong><strong>น</strong>ให้ดี<strong>ย</strong>ิ่<strong>ง</strong>ขึ้<strong>น</strong>อีกด้ว<strong>ย</strong> • ค่<strong>า</strong>ตอบแท<strong>น</strong>ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>ะ</strong>ดับสู<strong>ง</strong> ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ <strong>จ</strong><strong>ะ</strong>เ<strong>ป</strong>็<strong>น</strong>ผู้พิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong>คว<strong>า</strong>มเหม<strong>า</strong><strong>ะ</strong>สมใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดอัต<strong>ร</strong><strong>า</strong>ค่<strong>า</strong>ตอบแท<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>บุคคลใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong>ับเ<strong>ง</strong>ิ<strong>น</strong>เดือ<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong><strong>ป</strong>ีขอ<strong>ง</strong>ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>ะ</strong>ดับสู<strong>ง</strong> โด<strong>ย</strong>พิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong><strong>จ</strong><strong>า</strong>กผลก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฏิบัติ<strong>ง</strong><strong>า</strong><strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>บุคคลโด<strong>ย</strong>ค<strong>ำ</strong><strong>น</strong>ึ<strong>ง</strong>ถึ<strong>ง</strong>คุณภ<strong>า</strong>พขอ<strong>ง</strong><strong>ง</strong><strong>า</strong><strong>น</strong> <strong>ป</strong><strong>ร</strong>ิม<strong>า</strong>ณ<strong>ง</strong><strong>า</strong><strong>น</strong>แล<strong>ะ</strong>คว<strong>า</strong>ม<strong>ร</strong>ับผิดชอบต่อ<strong>ง</strong><strong>า</strong><strong>น</strong> มีวิสั<strong>ย</strong>ทัศ<strong>น</strong>์ที่สอดคล้อ<strong>ง</strong>กับเ<strong>ป</strong>้<strong>า</strong>หม<strong>า</strong><strong>ย</strong>ขอ<strong>ง</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong> คว<strong>า</strong>มส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ศึกษ<strong>า</strong>แล<strong>ะ</strong><strong>ป</strong><strong>ร</strong>ับ<strong>ป</strong><strong>ร</strong>ุ<strong>ง</strong>กล<strong>ย</strong>ุทธ์ให้สอดคล้อ<strong>ง</strong>กับสถ<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ณ์ ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>ง</strong><strong>า</strong><strong>น</strong> คว<strong>า</strong>มส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ว<strong>า</strong><strong>ง</strong>แผ<strong>น</strong> มอบหม<strong>า</strong><strong>ย</strong>/ติดต<strong>า</strong>ม<strong>ง</strong><strong>า</strong><strong>น</strong> ก<strong>า</strong><strong>ร</strong>ตัดสิ<strong>น</strong>ใ<strong>จ</strong> แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>แก้ไข<strong>ป</strong>ัญห<strong>า</strong> คว<strong>า</strong>มเ<strong>ป</strong>็<strong>น</strong>ผู้<strong>น</strong><strong>ำ</strong> คว<strong>า</strong>มส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>สอ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> ก<strong>า</strong><strong>ร</strong>พัฒ<strong>น</strong><strong>า</strong>ผู้ใต้บั<strong>ง</strong>คับบัญช<strong>า</strong> คว<strong>า</strong>มส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>ทีม<strong>ง</strong><strong>า</strong><strong>น</strong> ก<strong>า</strong><strong>ร</strong>มีม<strong>น</strong>ุษ<strong>ย</strong>สัมพั<strong>น</strong>ธ์ ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ส<strong>า</strong><strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> ก<strong>า</strong><strong>ร</strong>ให้คว<strong>า</strong>ม<strong>ร</strong>่วมมือ ก<strong>า</strong><strong>ร</strong><strong>ร</strong>ักษ<strong>า</strong><strong>ร</strong><strong>ะ</strong>เบี<strong>ย</strong>บวิ<strong>น</strong>ั<strong>ย</strong> แล<strong>ะ</strong>คว<strong>า</strong>มซื่อสัต<strong>ย</strong>์สุ<strong>จ</strong><strong>ร</strong>ิต ค่<strong>า</strong>ตอบแท<strong>น</strong><strong>ร</strong>วมขอ<strong>ง</strong>ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>ห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ทค่<strong>า</strong>ตอบแท<strong>น</strong><strong>ป</strong>ี 2551เ<strong>ง</strong>ิ<strong>น</strong>เดือ<strong>น</strong>32,238,535.00ค่<strong>า</strong>ตอบแท<strong>น</strong>คว<strong>า</strong>มชอบผู้เกษี<strong>ย</strong>ณอ<strong>า</strong><strong>ย</strong>ุ 1,095,296.00เ<strong>ง</strong>ิ<strong>น</strong>สมทบกอ<strong>ง</strong>ทุ<strong>น</strong>บ<strong>ำ</strong>เห<strong>น</strong>็<strong>จ</strong>184,986.00เ<strong>ง</strong>ิ<strong>น</strong>สมทบกอ<strong>ง</strong>ทุ<strong>น</strong>ส<strong>ำ</strong><strong>ร</strong>อ<strong>ง</strong>เลี้<strong>ย</strong><strong>ง</strong>ชีพ 2,144,786.22ค่<strong>า</strong><strong>ร</strong>ักษ<strong>า</strong>พ<strong>ย</strong><strong>า</strong>บ<strong>า</strong>ล361,471.00เ<strong>ง</strong>ิ<strong>น</strong>ช่ว<strong>ย</strong>เหลือบุต<strong>ร</strong>1,500.00เ<strong>ง</strong>ิ<strong>น</strong>ช่ว<strong>ย</strong>เหลือก<strong>า</strong><strong>ร</strong>ศึกษ<strong>า</strong>บุต<strong>ร</strong>129,676.50ค่<strong>า</strong>เช่<strong>า</strong><strong>ร</strong>ถ<strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong>ต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong>9,982,110.00<strong>ร</strong>วม46,138,360.72124 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

• President’s CompensationThe President’s compensation package is clearly and transparently determined by the Remuneration Committee,with the endorsement of the Board who take into account the standard and prevailing industry and business practice, inparticular leading listed companies on the SET, and to his/her job responsibilities, linked to the <strong>annual</strong> Company performanceand performance evaluation results. The assessment of the Presidents’ performance is made by the Performance Evaluation Committee for the President based on business plans proposed by the President to the Board for approval, and monitoring the performanceof the President against short-term and long-term goals. Besides allowing for good corporate governance practice, this wouldmake the deliberation of the President’s compensation transparent and suitable, and would enable the results to improve his/her work performance. • Top Management’s CompensationThe President has the responsibility of deciding individual remuneration packages. The <strong>annual</strong> salary increases oftop executives are tied to work quality, workload and responsibility for individuals’ work, vision in conformity with the Company’s goals, abilities of examining and adjusting the strategy to be consistent to changing situations, management,planning ability, assignment/monitoring, decision-making and problems solutions, leadership, ability of coaching, developingsubordinates, ability of team-forming, human relationship, coordination, cooperation, discipline and honesty.Total Remunerations of <strong>MCOT</strong>’s Executivesunit : bahtRemunerationYear <strong>2008</strong>Salary32,238,535.00Compensation for retiring employees1,095,296.00Contributions to Retirement Fund184,986.00Contributions to Provident Fund2,144,786.22Medical Expenses361,471.00Child Allowances1,500.00Child Educational Allowances129,676.50Car Leasing9,982,110.00TOTAL46,138,360.72A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d125

ก<strong>า</strong><strong>ร</strong>พัฒ<strong>น</strong><strong>า</strong>บุคล<strong>า</strong>ก<strong>ร</strong>แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>ฝึกอบ<strong>ร</strong>ม บ<strong>ร</strong>ิษัทให้คว<strong>า</strong>มส<strong>ำ</strong>คัญใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong>ับ<strong>ป</strong><strong>ร</strong>ุ<strong>ง</strong>คุณภ<strong>า</strong>พแล<strong>ะ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>สิทธิภ<strong>า</strong>พขอ<strong>ง</strong>บุคล<strong>า</strong>ก<strong>ร</strong>แล<strong>ะ</strong><strong>ย</strong>ั<strong>ง</strong>ค<strong>ง</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ต<strong>า</strong>มแผ<strong>น</strong>พัฒ<strong>น</strong><strong>า</strong>ท<strong>ร</strong>ัพ<strong>ย</strong><strong>า</strong>ก<strong>ร</strong>ม<strong>น</strong>ุษ<strong>ย</strong>์ ภ<strong>า</strong><strong>ย</strong>ใต้แ<strong>น</strong>วคิด <strong>MCOT</strong> MODEL คือ M : Managerial Competencyคว<strong>า</strong>มส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong>C : Core Competency คว<strong>า</strong>มส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถหลักขอ<strong>ง</strong>บุคล<strong>า</strong>ก<strong>ร</strong>ที่ทุกค<strong>น</strong>ใ<strong>น</strong> บม<strong>จ</strong>.อสมท คว<strong>ร</strong>มี<strong>ร</strong>่วมกั<strong>น</strong>เพื่อก้<strong>า</strong>วไ<strong>ป</strong>ด้ว<strong>ย</strong>กั<strong>น</strong>O : Operation Competency คว<strong>า</strong>มส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถเฉพ<strong>า</strong><strong>ะ</strong>ด้<strong>า</strong><strong>น</strong>เพื่อ<strong>ร</strong>อ<strong>ง</strong><strong>ร</strong>ับก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฏิบัติ<strong>ง</strong><strong>า</strong><strong>น</strong>ด้<strong>า</strong><strong>น</strong>ต่<strong>า</strong><strong>ง</strong> ๆ ขอ<strong>ง</strong>บม<strong>จ</strong>.อสมทT : Technology & Transformation Competency คว<strong>า</strong>มส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถด้<strong>า</strong><strong>น</strong>เทคโ<strong>น</strong>โล<strong>ย</strong>ี แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong>ับเ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ใ<strong>น</strong><strong>ป</strong>ี 2551 บ<strong>ร</strong>ิษัทฯ ได้<strong>จ</strong>ัดฝึกอบ<strong>ร</strong>มต<strong>า</strong>มแผ<strong>น</strong>พัฒ<strong>น</strong><strong>า</strong>ท<strong>ร</strong>ัพ<strong>ย</strong><strong>า</strong>ก<strong>ร</strong>บุคคลแก่ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>ผู้<strong>ป</strong>ฏิบัติ<strong>ง</strong><strong>า</strong><strong>น</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัททุก<strong>ร</strong><strong>ะ</strong>ดับต<strong>า</strong>มแบบ<strong>MCOT</strong> MODEL <strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 150 หลักสูต<strong>ร</strong> <strong>ร</strong>วม 53,601 ชั่วโม<strong>ง</strong> เฉลี่<strong>ย</strong>พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>ได้<strong>ร</strong>ับก<strong>า</strong><strong>ร</strong>อบ<strong>ร</strong>มพัฒ<strong>น</strong><strong>า</strong> 38.29 ชั่วโม<strong>ง</strong>/ค<strong>น</strong>/<strong>ป</strong>ี โด<strong>ย</strong>ผ่<strong>า</strong><strong>น</strong><strong>ร</strong>ู<strong>ป</strong>แบบก<strong>า</strong><strong>ร</strong>อบ<strong>ร</strong>มที่หล<strong>า</strong>กหล<strong>า</strong><strong>ย</strong> ทั้<strong>ง</strong>ฝึกอบ<strong>ร</strong>ม สัมม<strong>น</strong><strong>า</strong> ท<strong>ำ</strong> Work Shop ศึกษ<strong>า</strong>ดู<strong>ง</strong><strong>า</strong><strong>น</strong>ทั้<strong>ง</strong>ใ<strong>น</strong>แล<strong>ะ</strong>ต่<strong>า</strong><strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศ หลักสูต<strong>ร</strong>อบ<strong>ร</strong>ม<strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong><strong>ย</strong><strong>า</strong>วเช่<strong>น</strong> หลักสูต<strong>ร</strong> Mini MBA (3 เดือ<strong>น</strong>) <strong>ร</strong>่วมกับคณ<strong>ะ</strong>พ<strong>า</strong>ณิช<strong>ย</strong>ศ<strong>า</strong>สต<strong>ร</strong>์แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>บัญชี <strong>จ</strong>ุฬ<strong>า</strong>ล<strong>ง</strong>ก<strong>ร</strong>ณ์มห<strong>า</strong>วิท<strong>ย</strong><strong>า</strong>ลั<strong>ย</strong> ให้แก่ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong> เพื่อเพิ่มพู<strong>น</strong>ทักษ<strong>ะ</strong> คว<strong>า</strong>ม<strong>ร</strong>ู้ คว<strong>า</strong>มส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong> พัฒ<strong>น</strong><strong>า</strong>ศัก<strong>ย</strong>ภ<strong>า</strong>พแล<strong>ะ</strong>วิสั<strong>ย</strong>ทัศ<strong>น</strong>์ เ<strong>ป</strong>็<strong>น</strong>ก<strong>า</strong><strong>ร</strong>เต<strong>ร</strong>ี<strong>ย</strong>มคว<strong>า</strong>มพ<strong>ร</strong>้อมใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>แข่<strong>ง</strong>ขั<strong>น</strong>ด้<strong>า</strong><strong>น</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท โด<strong>ย</strong>แ<strong>ย</strong>กพัฒ<strong>น</strong><strong>า</strong>เ<strong>ป</strong>็<strong>น</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>ะ</strong>ดับอ<strong>ง</strong>ค์ก<strong>ร</strong> ส่<strong>ง</strong>ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>ไ<strong>ป</strong>อบ<strong>ร</strong>มกับห<strong>น</strong>่ว<strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ภ<strong>า</strong><strong>ย</strong><strong>น</strong>อก เพื่อส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>เค<strong>ร</strong>ือข่<strong>า</strong><strong>ย</strong>คว<strong>า</strong>ม<strong>ร</strong>่วมมือกับภ<strong>า</strong>ค<strong>ร</strong>ัฐแล<strong>ะ</strong>เอกช<strong>น</strong> ด้<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>ะ</strong>ดับห<strong>น</strong>่ว<strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong> เช่<strong>น</strong> <strong>จ</strong>ัดหลักสูต<strong>ร</strong>EVM (Economic Value Management), KPI (Key Performance Indicator), BSC (Balanced Scorecard), ก<strong>า</strong><strong>ร</strong>ควบคุมภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>,ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong> เพื่อให้มี<strong>ร</strong><strong>ะ</strong>บบบ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong>ที่ดี ด้<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>ทีม<strong>ง</strong><strong>า</strong><strong>น</strong>แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>พัฒ<strong>น</strong><strong>า</strong>ต<strong>น</strong>เอ<strong>ง</strong> เช่<strong>น</strong> หลักสูต<strong>ร</strong> <strong>MCOT</strong> TeamBuilding หลักสูต<strong>ร</strong> Mind Mapping ด้<strong>า</strong><strong>น</strong>คว<strong>า</strong>ม<strong>ร</strong>ู้พื้<strong>น</strong>ฐ<strong>า</strong><strong>น</strong>อื่<strong>น</strong> ๆ เพื่อส<strong>น</strong>ับส<strong>น</strong>ุ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong><strong>ง</strong><strong>า</strong><strong>น</strong> เช่<strong>น</strong> ทักษ<strong>ะ</strong>ด้<strong>า</strong><strong>น</strong>คอมพิวเตอ<strong>ร</strong>์ ทักษ<strong>ะ</strong>ด้<strong>า</strong><strong>น</strong>ภ<strong>า</strong>ษ<strong>า</strong>อั<strong>ง</strong>กฤษ เ<strong>ป</strong>็<strong>น</strong>ต้<strong>น</strong> โด<strong>ย</strong>หลักสูต<strong>ร</strong>อบ<strong>ร</strong>มต่<strong>า</strong><strong>ง</strong> ๆ เ<strong>ป</strong>็<strong>น</strong>ก<strong>า</strong><strong>ร</strong>พัฒ<strong>น</strong><strong>า</strong>ทักษ<strong>ะ</strong> คว<strong>า</strong>ม<strong>ร</strong>ู้ คว<strong>า</strong>มส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถขอ<strong>ง</strong>ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong> เพื่อส<strong>น</strong>ับส<strong>น</strong>ุ<strong>น</strong>แล<strong>ะ</strong>ตอบส<strong>น</strong>อ<strong>ง</strong>ต่อก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ห<strong>ร</strong>ือเ<strong>ป</strong>้<strong>า</strong>หม<strong>า</strong><strong>ย</strong>หลักใ<strong>น</strong><strong>ป</strong>ี 2551 ขอ<strong>ง</strong>แต่ล<strong>ะ</strong>ห<strong>น</strong>่ว<strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ใ<strong>น</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong> แล<strong>ะ</strong>สอดคล้อ<strong>ง</strong>กับวิสั<strong>ย</strong>ทัศ<strong>น</strong>์แล<strong>ะ</strong>พั<strong>น</strong>ธกิ<strong>จ</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทฯ ใ<strong>น</strong><strong>ป</strong>ั<strong>จ</strong><strong>จ</strong>ุบั<strong>น</strong>แล<strong>ะ</strong>อ<strong>น</strong><strong>า</strong>คต <strong>น</strong>อก<strong>จ</strong><strong>า</strong>ก<strong>น</strong>ี้ บ<strong>ร</strong>ิษัทฯ <strong>ย</strong>ั<strong>ง</strong><strong>จ</strong>ัดหลักสูต<strong>ร</strong>อบ<strong>ร</strong>มด้<strong>า</strong><strong>น</strong>คุณธ<strong>ร</strong><strong>ร</strong>ม <strong>จ</strong><strong>ร</strong>ิ<strong>ย</strong>ธ<strong>ร</strong><strong>ร</strong>มควบคู่กั<strong>น</strong>ไ<strong>ป</strong>ด้ว<strong>ย</strong> ถือเ<strong>ป</strong>็<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ส่<strong>ง</strong>เส<strong>ร</strong>ิมด้<strong>า</strong><strong>น</strong>คุณธ<strong>ร</strong><strong>ร</strong>มใ<strong>น</strong>ห<strong>น</strong>่ว<strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong> เพื่อส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>คว<strong>า</strong>มแข็<strong>ง</strong>แก<strong>ร</strong>่<strong>ง</strong>ทั้<strong>ง</strong>ด้<strong>า</strong><strong>น</strong>ทักษ<strong>ะ</strong> คว<strong>า</strong>ม<strong>ร</strong>ู้ คว<strong>า</strong>มส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถ แล<strong>ะ</strong>ด้<strong>า</strong><strong>น</strong><strong>จ</strong>ิตใ<strong>จ</strong> เพื่อให้บ<strong>ร</strong>ิษัทฯ เ<strong>ป</strong>็<strong>น</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong>ที่<strong>ย</strong>ั่<strong>ง</strong><strong>ย</strong>ื<strong>น</strong>ต่อไ<strong>ป</strong> 126 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

Human Resource Development and Training The Company deems the quality management and competency of staff as important and conducts the humanresource development under the following concepts of <strong>MCOT</strong> MODEL:M: Managerial Competency referring to Manageability C: Core Competency referring to common major skills of employees within <strong>MCOT</strong> Plc.to move forward together O: Operation Competency referring to support of overall operations of <strong>MCOT</strong> Plc.T: Technology & Transformation Competency referring to conformation of technology and operationIn <strong>2008</strong>, the Company provided training under Human Resource Development Plan to the executives andoperatives at all levels following the <strong>MCOT</strong> MODEL that there were 150 courses or totaling 53,601 hours. So individualemployee was trained 38.29 per hour/person/year through various types such as training, seminar, workshop, localand international study tour. Long-courses training consist of three-month MINI MBA course through the cooperationof the Faculty of Commerce and Accountancy, Chulalongkorn University provided to executives and employees inorder to enhance skill, knowledge, ability of management, potential and vision and to prepare the promptness ofbusiness competitiveness divided into management at the organization level, joint external training for executives,initiation of network cooperation with public and private sectors. Management at the department level comprisedEconomic Value Management (EVM), Key Performance Indicator (KPI), Balanced Scorecard (BSC), Internal Controland Risk Management for good management system. Team work management and self development offered <strong>MCOT</strong>Team Building and Mind Mapping. Other training courses promote work performance, for example, computer, English,etc. All courses stressed skill, knowledge and ability of executives and employees to support and correspond to works.The major goals in <strong>2008</strong> of each department within organization focus on compatibility with vision and mission of the Company today and in the future. Also, the Company provided training in morality and ethics to promote moralityin the organization and to strengthen skill, knowledge, ability and mind for making the Company sustainableorganization. A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d127

โค<strong>ร</strong><strong>ง</strong>ส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ถือหุ้<strong>น</strong>หลักท<strong>ร</strong>ัพ<strong>ย</strong>์ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551 บม<strong>จ</strong>.อสมท มีทุ<strong>น</strong><strong>จ</strong>ดท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong>3,835,000,000 บ<strong>า</strong>ท <strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบด้ว<strong>ย</strong> หุ้<strong>น</strong>ส<strong>า</strong>มัญ<strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong>767,000,000 หุ้<strong>น</strong> มูลค่<strong>า</strong>ที่ต<strong>ร</strong><strong>า</strong>ไว้หุ้<strong>น</strong>ล<strong>ะ</strong> 5 บ<strong>า</strong>ท ทุ<strong>น</strong>ช<strong>ำ</strong><strong>ร</strong><strong>ะ</strong>แล้ว3,435,496,050 บ<strong>า</strong>ท <strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบด้ว<strong>ย</strong> หุ้<strong>น</strong>ส<strong>า</strong>มัญ<strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong>687,099,210 หุ้<strong>น</strong> มูลค่<strong>า</strong>หุ้<strong>น</strong>ล<strong>ะ</strong> 5 บ<strong>า</strong>ทผู้ถือหุ้<strong>น</strong>ณ วั<strong>น</strong><strong>ป</strong>ิดสมุดท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong>ค<strong>ร</strong>ั้<strong>ง</strong>สุดท้<strong>า</strong><strong>ย</strong>ก่อ<strong>น</strong>วั<strong>น</strong>สิ้<strong>น</strong><strong>ร</strong>อบ<strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong>เวล<strong>า</strong>บัญชี เมื่อวั<strong>น</strong>ที่ 8 ตุล<strong>า</strong>คม 2551 • <strong>ร</strong><strong>า</strong><strong>ย</strong>ชื่อผู้ถือหุ้<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ใหญ่ 10 <strong>ร</strong><strong>า</strong><strong>ย</strong>แ<strong>ร</strong>ก ล<strong>ำ</strong>ดับ <strong>ร</strong><strong>า</strong><strong>ย</strong>ชื่อผู้ถือหุ้<strong>น</strong> <strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong>หุ้<strong>น</strong> สัดส่ว<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ถือหุ้<strong>น</strong> %1 ก<strong>ร</strong><strong>ะ</strong>ท<strong>ร</strong>ว<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>คลั<strong>ง</strong> 452,134,022 65.802 ธ<strong>น</strong><strong>า</strong>ค<strong>า</strong><strong>ร</strong>ออมสิ<strong>น</strong> 78,865,978 11.483 บ<strong>ร</strong>ิษัท ไท<strong>ย</strong>เอ็<strong>น</strong>วีดีอ<strong>า</strong><strong>ร</strong>์ <strong>จ</strong><strong>ำ</strong>กัด 7,523,648 1.094 Goldman Sachs & CO. 6,684,700 0.975 HSBC (Singapore) Nominees PTE. LTD. 5,401,800 0.796 Ayudhya Allianz C.P. Life PCL. 5,239,300 0.767 American International Assurance Company Limited - APEX 5,142,700 0.758 TFB for MFC – Thai Fund Investment Plan 5,141,200 0.759 กอ<strong>ง</strong>ทุ<strong>น</strong>เ<strong>ป</strong>ิดไท<strong>ย</strong>พ<strong>า</strong>ณิช<strong>ย</strong>์หุ้<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong><strong>ย</strong><strong>า</strong>ว<strong>ป</strong>ั<strong>น</strong>ผล 70/30 4,007,300 0.5810 State Street Bank and Trust Company3,607,100 0.52ที่ม<strong>า</strong> : บ<strong>ร</strong>ิษัทศู<strong>น</strong><strong>ย</strong>์<strong>ร</strong>ับฝ<strong>า</strong>กหลักท<strong>ร</strong>ัพ<strong>ย</strong>์ (<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong>) <strong>จ</strong><strong>ำ</strong>กัด128 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

Shareholding StructureCompany’s AssetAs of 31 December <strong>2008</strong>, the registered capital of<strong>MCOT</strong> Plc. was Baht 3,835,000,000 consisting of767,000,000 common shares at a par value of 5 Bahteach. The paid-up capital of <strong>MCOT</strong> Plc. was Baht3,435,496,050 consisting of 687,099,210 commonshares at a par value of 5 Baht each. ShareholdersAs of the most recent book-closing date on 8October <strong>2008</strong>No. Shareholders Number of Shares Held % of Shareholding 1 Ministry of Finance 452,134,022 65.80 2 The Government Savings Bank 78,865,978 11.48 3 Thai NVDR CO., LTD 7,523,648 1.094 Goldman Sachs & CO. 6,684,700 0.975 HSBC (Singapore) Nominees PTE. LTD. 5,401,800 0.79 6 Ayudhya Allianz C.P. Life PCL. 5,239,300 0.767 American International Assurance Company Limited - APEX 5,142,700 0.758 TFB for MFC – Thai Fund Investment Plan 5,141,200 0.75 9 SCB Dividend Stock 70/30 Long Term Equity Fund 4,007,300 0.58 10 State Street Bank and Trust Company 3,607,100 0.52 . Source: Thailand Securities Depository Co., Ltd. A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d129

• <strong>ร</strong><strong>า</strong><strong>ย</strong>ชื่อผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>ถือหุ้<strong>น</strong> ณ วั<strong>น</strong><strong>ป</strong>ิดสมุดท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong>ค<strong>ร</strong>ั้<strong>ง</strong>สุดท้<strong>า</strong><strong>ย</strong> เมื่อวั<strong>น</strong>ที่ 8 ตุล<strong>า</strong>คม 2551 ชื่อ ต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong> สัดส่ว<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ถือหุ้<strong>น</strong> (%)1. <strong>น</strong><strong>า</strong><strong>ย</strong>วสั<strong>น</strong>ต์ ภั<strong>ย</strong>หลีกลี้ 1) ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ -2. <strong>น</strong><strong>า</strong><strong>ย</strong>ชิตณ<strong>ร</strong><strong>ง</strong>ค์ คุณ<strong>ะ</strong>กฤด<strong>า</strong>ธิก<strong>า</strong><strong>ร</strong> <strong>ร</strong>อ<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ 0.008 3. <strong>น</strong><strong>า</strong><strong>ง</strong>อ<strong>ร</strong>ัญ<strong>ร</strong>ัต<strong>น</strong>์ อ<strong>ย</strong>ู่ค<strong>ง</strong> <strong>ร</strong>อ<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ 0.003 4. <strong>น</strong><strong>า</strong><strong>ย</strong>สิทธิศักดิ์ เอกพ<strong>จ</strong><strong>น</strong>์ <strong>ร</strong>อ<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ 0.0035. <strong>น</strong><strong>า</strong><strong>ง</strong>วี<strong>ร</strong>ว<strong>ร</strong><strong>ร</strong>ณ ว<strong>ร</strong><strong>ร</strong>ุตม์ ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ส<strong>ำ</strong><strong>น</strong>ักบ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong> 0.0046. <strong>น</strong><strong>า</strong><strong>ย</strong>ว<strong>ง</strong>ศ์วิท<strong>ย</strong>์ วิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>ร</strong><strong>ง</strong>ค์ 2) ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ส<strong>ำ</strong><strong>น</strong>ักวิท<strong>ย</strong>ุแล<strong>ะ</strong>กิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>มพิเศษ 0.0057. <strong>น</strong><strong>า</strong><strong>ย</strong>เขมทัตต์ พลเดช ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ส<strong>ำ</strong><strong>น</strong>ักก<strong>า</strong><strong>ร</strong>ตล<strong>า</strong>ด -8. <strong>น</strong><strong>า</strong><strong>ง</strong>ดว<strong>ง</strong>ใ<strong>จ</strong> มห<strong>า</strong><strong>ร</strong>ักขก<strong>ะ</strong> ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ส<strong>ำ</strong><strong>น</strong>ักข่<strong>า</strong>วไท<strong>ย</strong> 0.000019. <strong>น</strong><strong>า</strong><strong>ย</strong>สุ<strong>ร</strong><strong>ะ</strong> เก<strong>น</strong>ท<strong>ะ</strong><strong>น</strong><strong>ะ</strong>ศิล ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ส<strong>ำ</strong><strong>น</strong>ักวิศวก<strong>ร</strong><strong>ร</strong>มแล<strong>ะ</strong>เทคโ<strong>น</strong>โล<strong>ย</strong>ี -10. <strong>น</strong><strong>า</strong><strong>ง</strong>กมล<strong>า</strong>สิ<strong>ร</strong>ิ อิศ<strong>ร</strong><strong>า</strong><strong>ง</strong>กู<strong>ร</strong> ณ อ<strong>ย</strong>ุธ<strong>ย</strong><strong>า</strong> ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>ผู้ต<strong>ร</strong>ว<strong>จ</strong>ก<strong>า</strong><strong>ร</strong> 0.00000211. <strong>น</strong><strong>า</strong><strong>ย</strong><strong>จ</strong><strong>ง</strong><strong>ร</strong>ัก <strong>น</strong>ิ<strong>ย</strong>มศักดิ์ ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong> -12. <strong>น</strong><strong>า</strong><strong>ย</strong>ศุทธิชั<strong>ย</strong> บุ<strong>น</strong><strong>น</strong><strong>า</strong>ค ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ส<strong>ำ</strong><strong>น</strong>ักโท<strong>ร</strong>ทัศ<strong>น</strong>์ 0.000000113. <strong>น</strong><strong>า</strong><strong>ย</strong>อ<strong>น</strong>ิ<strong>ร</strong>ุธ ทวีม<strong>า</strong> ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong><strong>ย</strong>ุทธศ<strong>า</strong>สต<strong>ร</strong>์แล<strong>ะ</strong> 0.002บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>14. <strong>น</strong><strong>า</strong><strong>ง</strong>สุ<strong>น</strong>ท<strong>ร</strong>ี<strong>ย</strong>์ แก้วก<strong>ร</strong>ณ์ ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ส<strong>ำ</strong><strong>น</strong>ักบัญชีแล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong> 0.00415. <strong>น</strong><strong>า</strong><strong>ย</strong>พลชั<strong>ย</strong> วิ<strong>น</strong>ิ<strong>จ</strong>ฉั<strong>ย</strong>กุล ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>กฎหม<strong>า</strong><strong>ย</strong> -16. <strong>น</strong><strong>า</strong><strong>ย</strong>ธ<strong>น</strong><strong>ะ</strong>ชั<strong>ย</strong> ว<strong>ง</strong>ศ์ทอ<strong>ง</strong>ศ<strong>ร</strong>ี ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ 0.0000517. <strong>น</strong><strong>า</strong><strong>ง</strong>สมถวิล <strong>จ</strong><strong>ร</strong><strong>ร</strong><strong>ย</strong><strong>า</strong>ว<strong>ง</strong>ษ์ ผู้ช่ว<strong>ย</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ -18. <strong>น</strong><strong>า</strong><strong>ง</strong>ศุภว<strong>ร</strong><strong>ร</strong>ณ ธ<strong>ร</strong><strong>ร</strong>มวชิ<strong>ร</strong><strong>า</strong>พ<strong>ร</strong> ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ฝ่<strong>า</strong><strong>ย</strong>บัญชี 0.00119. <strong>น</strong><strong>า</strong><strong>ง</strong>วั<strong>น</strong>ท<strong>น</strong><strong>า</strong> พ<strong>ง</strong>ศ์คุณ ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ฝ่<strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong> 0.0003หม<strong>า</strong><strong>ย</strong>เหตุ : 1) ล<strong>า</strong>ออก<strong>จ</strong><strong>า</strong>กต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ เมื่อวั<strong>น</strong>ที่ 14 ธั<strong>น</strong>ว<strong>า</strong>คม 25512)เกษี<strong>ย</strong>ณอ<strong>า</strong><strong>ย</strong>ุ เมื่อวั<strong>น</strong>ที่ 30 กั<strong>น</strong><strong>ย</strong><strong>า</strong><strong>ย</strong><strong>น</strong> 2551 ที่ม<strong>า</strong> : บ<strong>ร</strong>ิษัท ศู<strong>น</strong><strong>ย</strong>์<strong>ร</strong>ับฝ<strong>า</strong>กหลักท<strong>ร</strong>ัพ<strong>ย</strong>์ (<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong>) <strong>จ</strong><strong>ำ</strong>กัด130 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

• List of Executives and Shareholding StatusName Position % of Shares Held1. Mr. Wasan Paileeklee 1) President -2. Mr. Chitnarong Kunakridatikarn Executive Vice President 0.008 3. Mrs. Aranrat Youkong Executive Vice President 0.003 4. Mr. Sittisak Ekabhot Executive Vice President 0.0035. Mrs. Veerawan Vararuth Vice President, Office of Administration 0.0046. Mr. Vongvith Vicharnarong 2) Vice President, Office of Radio and Special Activities 0.0057. Mr. Kematat Paladesh Vice President, Office of Marketing -8. Mrs. Duangchai Maharakkhaka Vice President, The Thai News Agency 0.000019. Mr. Sura Gaintanasilp Vice President, Office of Engineering and Technology -10. Mrs. Kamalasiri Itsarangkoon Vice President, Office of Internal - General 0.000002Na Ayudhaya11. Mr. Chongrak Nigomsak Vice President, Office of Internal Audit -12. Mr. Suthichai Bunnag Vice President, Office of Television 0.000000113. Mr. Anirudh Thawema Vice President, Office of Corporate Strategy and 0.002Risk Management14. Mrs. Soontree Kaewkorn Vice President, Office of Accounting and Finance 0.00415. Mr. Polchai Vinijchaikul Vice President, Office of Legal Affairs -16. Mr. Thanachai Wongthongsri Vice President 0.0000517. Mrs. Somtawin Chanyawong Vice President -18. Mrs.Suppawan Thamvachiraporn Manager, Department of Accounting 0.00119. Mrs. Wantana Pongkoon Manager, Department of Finance 0.00031)Notice : Resigned on 14 December <strong>2008</strong>2)Retired on 30 September <strong>2008</strong>Source: Thailand Securities Depository Co., Ltd. A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d131

<strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ป</strong>ั<strong>น</strong>ผลบม<strong>จ</strong>.อสมท มี<strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ป</strong>ั<strong>น</strong>ผลใ<strong>น</strong>อัต<strong>ร</strong><strong>า</strong>ไม่ต่<strong>ำ</strong>กว่<strong>า</strong><strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong> 40 ขอ<strong>ง</strong>ก<strong>ำ</strong>ไ<strong>ร</strong>สุทธิที่เหลือหลั<strong>ง</strong>หักเ<strong>ง</strong>ิ<strong>น</strong>ส<strong>ำ</strong><strong>ร</strong>อ<strong>ง</strong>ต่<strong>า</strong><strong>ง</strong> ๆ ทุก<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เภทที่ บม<strong>จ</strong>.อสมท ได้ก<strong>ำ</strong>ห<strong>น</strong>ดไว้ อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ไ<strong>ร</strong>ก็ต<strong>า</strong>มก<strong>า</strong><strong>ร</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ป</strong>ั<strong>น</strong>ผลดั<strong>ง</strong>กล่<strong>า</strong>ว<strong>จ</strong><strong>ะ</strong>ขึ้<strong>น</strong>อ<strong>ย</strong>ู่กับแผ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ล<strong>ง</strong>ทุ<strong>น</strong> คว<strong>า</strong>ม<strong>จ</strong><strong>ำ</strong>เ<strong>ป</strong>็<strong>น</strong> แล<strong>ะ</strong>คว<strong>า</strong>มเหม<strong>า</strong><strong>ะ</strong>สมอื่<strong>น</strong> ๆ ใ<strong>น</strong>อ<strong>น</strong><strong>า</strong>คต มติคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทที่อ<strong>น</strong>ุมัติให้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ป</strong>ั<strong>น</strong>ผลต้อ<strong>ง</strong>ถูก<strong>น</strong><strong>ำ</strong>เส<strong>น</strong>อเพื่อขออ<strong>น</strong>ุมัติ<strong>จ</strong><strong>า</strong>กที่<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมผู้ถือหุ้<strong>น</strong> เว้<strong>น</strong>แต่เ<strong>ป</strong>็<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ป</strong>ั<strong>น</strong>ผล<strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>ก<strong>า</strong>ล ซึ่<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทมีอ<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>จ</strong>อ<strong>น</strong>ุมัติให้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ได้ก่อ<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ให้ที่<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมผู้ถือหุ้<strong>น</strong>ท<strong>ร</strong><strong>า</strong>บใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมค<strong>ร</strong><strong>า</strong>วต่อไ<strong>ป</strong>บม<strong>จ</strong>.อสมท <strong>จ</strong>่<strong>า</strong><strong>ย</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ป</strong>ั<strong>น</strong>ผลให้แก่ผู้ถือหุ้<strong>น</strong>ตั้<strong>ง</strong>แต่<strong>ป</strong>ี 2547 ซึ่<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong><strong>ป</strong>ีแ<strong>ร</strong>กที่บ<strong>ร</strong>ิษัทก<strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>า</strong><strong>ย</strong>หุ้<strong>น</strong>ใ<strong>น</strong>ตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์แห่<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong> โด<strong>ย</strong>ค<strong>ร</strong>ั้<strong>ง</strong>แ<strong>ร</strong>ก<strong>จ</strong>่<strong>า</strong><strong>ย</strong><strong>จ</strong><strong>า</strong>กก<strong>ำ</strong>ไ<strong>ร</strong>สุทธิขอ<strong>ง</strong><strong>ป</strong>ี<strong>ง</strong>บ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ม<strong>า</strong>ณ2547 (ตุล<strong>า</strong>คม 2546 - กั<strong>น</strong><strong>ย</strong><strong>า</strong><strong>ย</strong><strong>น</strong> 2547) ใ<strong>น</strong>อัต<strong>ร</strong><strong>า</strong>หุ้<strong>น</strong>ล<strong>ะ</strong> 0.50 บ<strong>า</strong>ท หลั<strong>ง</strong><strong>จ</strong><strong>า</strong>ก<strong>น</strong>ั้<strong>น</strong> บม<strong>จ</strong>.อสมท ได้เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong><strong>ป</strong>ีบัญชี<strong>จ</strong><strong>า</strong>ก<strong>ป</strong>ี<strong>ง</strong>บ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ม<strong>า</strong>ณ (ตุล<strong>า</strong>คม - กั<strong>น</strong><strong>ย</strong><strong>า</strong><strong>ย</strong><strong>น</strong>ขอ<strong>ง</strong><strong>ป</strong>ีถัดไ<strong>ป</strong>) เ<strong>ป</strong>็<strong>น</strong><strong>ป</strong>ี<strong>ป</strong>ฏิทิ<strong>น</strong>(มก<strong>ร</strong><strong>า</strong>คม - ธั<strong>น</strong>ว<strong>า</strong>คมขอ<strong>ง</strong>ทุก<strong>ป</strong>ี) แล<strong>ะ</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ป</strong>ั<strong>น</strong>ผลค<strong>ร</strong>ั้<strong>ง</strong>ที่ 2<strong>จ</strong><strong>า</strong>กก<strong>ำ</strong>ไ<strong>ร</strong>สุทธิ <strong>ง</strong>วด 3 เดือ<strong>น</strong>หลั<strong>ง</strong>ขอ<strong>ง</strong><strong>ป</strong>ี 2547 (ตุล<strong>า</strong>คม -ธั<strong>น</strong>ว<strong>า</strong>คม 2547) ใ<strong>น</strong>อัต<strong>ร</strong><strong>า</strong>หุ้<strong>น</strong>ล<strong>ะ</strong> 0.09 บ<strong>า</strong>ท ส<strong>ำ</strong>ห<strong>ร</strong>ับก<strong>า</strong><strong>ร</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ป</strong>ั<strong>น</strong>ผล<strong>ป</strong>ี 2548 - 2551 เ<strong>ป</strong>็<strong>น</strong>ดั<strong>ง</strong><strong>น</strong>ี้ก<strong>า</strong><strong>ร</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ป</strong>ั<strong>น</strong>ผล <strong>ป</strong>ี 2548 <strong>ป</strong>ี 2549 <strong>ป</strong>ี 2550 <strong>ป</strong>ี 2551อัต<strong>ร</strong><strong>า</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ป</strong>ั<strong>น</strong>ผลต่อหุ้<strong>น</strong> (บ<strong>า</strong>ท) 1.30 1.60 1.29 1.60• <strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>ก<strong>า</strong>ล 0.75 0.80 0.55 0.75• <strong>ป</strong>ล<strong>า</strong><strong>ย</strong><strong>ป</strong>ี 0.55 0.80 0.74 0.85ก<strong>ำ</strong>ไ<strong>ร</strong>สุทธิ (ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ท) 1,103.83 1,504.91 1,113.95 1,230.11อัต<strong>ร</strong><strong>า</strong><strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong>ขอ<strong>ง</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ป</strong>ั<strong>น</strong>ผลต่อก<strong>ำ</strong>ไ<strong>ร</strong>สุทธิ (%) 81 73 80 89132 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

Policy on Dividend Payment<strong>MCOT</strong> Public Company Limited’s policy on dividendpayment is to distribute not less than 40 percent of itsremaining net profits less various provisions determinedby <strong>MCOT</strong> Plc. However, the dividend payment shall bebased on investment plan, necessities and otherappropriate reasons arising in the future. The Board ofDirectors’ resolution, which gives the approval fordividend payment, must be submitted to seek theapproval from Shareholders’ Meeting unless it is aninterim dividend payment, in which the Board ofDirectors shall have the authority of approval of suchpayment prior to the Board’s <strong>report</strong> to the Shareholders’Meeting at the following meeting.<strong>MCOT</strong> have paid dividend to shareholders since2004 which was the first year of share distribution at theStock Exchange of Thailand. The first payment from thenet profit in the 2004 fiscal year (October 2003-September 2004) was baht 0.50 per share. <strong>MCOT</strong> hasthen changed book-closing year form fiscal year(October-September in the following year) to calendaryear (January-December <strong>annual</strong>ly). The secondpayment from the net profit based on the fourth quarter(October-December 2004) of the net profit was baht0.09 per share. The 2005-<strong>2008</strong> dividend payments aredistributed as follows:Dividend Payment 2005 2006 2007 <strong>2008</strong>Rate of Dividend per Share (baht) 1.30 1.60 1.29 1.60• Interim 0.75 0.80 0.55 0.75• Year End 0.55 0.80 0.74 0.85Net Profit (Million Baht) 1,103.83 1,504.91 1,113.95 1,230.11% of Dividend per Net Profit 81 73 80 89A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d133

<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>กั<strong>น</strong>บม<strong>จ</strong>.อสมท มี<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>กั<strong>น</strong>ส<strong>ำ</strong>ห<strong>ร</strong>ับ<strong>ร</strong>อบ<strong>ป</strong>ี 2551 กับบ<strong>ร</strong>ิษัท<strong>ร</strong>่วม บ<strong>ร</strong>ิษัทที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong> ห<strong>น</strong>่ว<strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ภ<strong>า</strong>ค<strong>ร</strong>ัฐ/เอกช<strong>น</strong> ที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong> ดั<strong>ง</strong><strong>น</strong>ี้บ<strong>ร</strong>ิษัท<strong>ร</strong>่วม คว<strong>า</strong>มสัมพั<strong>น</strong>ธ์ ลักษณ<strong>ะ</strong>ขอ<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> มูลค่<strong>า</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> เ<strong>ง</strong>ื่อ<strong>น</strong>ไข/<strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong><strong>ร</strong><strong>า</strong>ค<strong>า</strong>กับ บม<strong>จ</strong>.อสมท<strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>กั<strong>น</strong>มก<strong>ร</strong><strong>า</strong>คม - ธั<strong>น</strong>ว<strong>า</strong>คม<strong>ป</strong>ี 2551บ<strong>ร</strong>ิษัท พ<strong>า</strong>โ<strong>น</strong><strong>ร</strong><strong>า</strong>ม่<strong>า</strong> - บม<strong>จ</strong>.อสมท ถือหุ้<strong>น</strong><strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong> 1) บม<strong>จ</strong>.อสมท <strong>จ</strong>้<strong>า</strong><strong>ง</strong> 16,160,858.- ก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ด<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ค่<strong>า</strong><strong>จ</strong>้<strong>า</strong><strong>ง</strong>เวิลด์ไวด์ <strong>จ</strong><strong>ำ</strong>กัด 49.0 บ<strong>ร</strong>ิษัท พ<strong>า</strong>โ<strong>น</strong><strong>ร</strong><strong>า</strong>ม่<strong>า</strong>ฯ ผลิต<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ที่ช<strong>ำ</strong><strong>ร</strong><strong>ะ</strong>ให้แก่- ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ขอ<strong>ง</strong> บม<strong>จ</strong>.อสมท คือ เพื่อด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ผลิต บ<strong>ร</strong>ิษัท พ<strong>า</strong>โ<strong>น</strong><strong>ร</strong><strong>า</strong>ม่<strong>า</strong>ฯ (<strong>น</strong><strong>า</strong><strong>ย</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ส<strong>า</strong><strong>น</strong> หวั<strong>ง</strong><strong>ร</strong>ัต<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>า</strong>ณี) <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ให้แก่บ<strong>ร</strong>ิษัท โด<strong>ย</strong> ก<strong>ำ</strong>ห<strong>น</strong>ดใ<strong>น</strong>อัต<strong>ร</strong><strong>า</strong>ต<strong>า</strong>ม<strong>ป</strong>กติเ<strong>ป</strong>็<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ขอ<strong>ง</strong> ได้ช<strong>ำ</strong><strong>ร</strong><strong>ะ</strong>ค่<strong>า</strong><strong>จ</strong>้<strong>า</strong><strong>ง</strong>ส<strong>ำ</strong>ห<strong>ร</strong>ับก<strong>า</strong><strong>ร</strong> ท<strong>า</strong><strong>ง</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>เช่<strong>น</strong>เดี<strong>ย</strong>วกับบ<strong>ร</strong>ิษัทพ<strong>า</strong>โ<strong>น</strong><strong>ร</strong><strong>า</strong>ม่<strong>า</strong>ฯ ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ดั<strong>ง</strong>กล่<strong>า</strong>วแล้ว ที่ก<strong>ำ</strong>ห<strong>น</strong>ดกับบุคคลห<strong>ร</strong>ือ- ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>ขอ<strong>ง</strong> บม<strong>จ</strong>.อสมท 2) บม<strong>จ</strong>.อสมท <strong>จ</strong>้<strong>า</strong><strong>ง</strong>บ<strong>ร</strong>ิษัท 2,383,798.- กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>อื่<strong>น</strong>ที่ไม่เกี่<strong>ย</strong>วข้อ<strong>ง</strong>กั<strong>น</strong>(<strong>น</strong><strong>า</strong><strong>ย</strong>สิทธิศักดิ์ เอกพ<strong>จ</strong><strong>น</strong>์ พ<strong>า</strong>โ<strong>น</strong><strong>ร</strong><strong>า</strong>ม่<strong>า</strong>ฯ ผลิต<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> แล<strong>ะ</strong>ส่ว<strong>น</strong>แบ่<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้โฆษณ<strong>า</strong><strong>น</strong><strong>า</strong><strong>ย</strong>ศุทธิชั<strong>ย</strong> บุ<strong>น</strong><strong>น</strong><strong>า</strong>ค แล<strong>ะ</strong> ให้แก่บ<strong>ร</strong>ิษัท โด<strong>ย</strong>มูลค่<strong>า</strong>ที่ บม<strong>จ</strong>.อสมท เ<strong>ป</strong>็<strong>น</strong>ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>น</strong><strong>า</strong><strong>ง</strong>สุ<strong>น</strong>ท<strong>ร</strong>ี<strong>ย</strong>์ แก้วก<strong>ร</strong>ณ์) แสด<strong>ง</strong>ไว้ดั<strong>ง</strong>กล่<strong>า</strong>วเ<strong>ป</strong>็<strong>น</strong> ก<strong>า</strong><strong>ร</strong>ข<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ลักษณ<strong>ะ</strong>เ<strong>ป</strong>็<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท ค่<strong>า</strong><strong>จ</strong>้<strong>า</strong><strong>ง</strong>ผลิต<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ที่ Revenue Sharing แล<strong>ะ</strong>พ<strong>า</strong>โ<strong>น</strong><strong>ร</strong><strong>า</strong>ม่<strong>า</strong>ฯ บม<strong>จ</strong>.อสมท <strong>ย</strong>ั<strong>ง</strong>มิได้ช<strong>ำ</strong><strong>ร</strong><strong>ะ</strong> Time Sharingให้แก่บ<strong>ร</strong>ิษัท พ<strong>า</strong>โ<strong>น</strong><strong>ร</strong><strong>า</strong>ม่<strong>า</strong>ฯซึ่<strong>ง</strong>บ<strong>ร</strong>ิษัทได้บั<strong>น</strong>ทึกบัญชีเ<strong>ป</strong>็<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>จ</strong>้<strong>า</strong>ห<strong>น</strong>ี้ก<strong>า</strong><strong>ร</strong>ค้<strong>า</strong>3) บม<strong>จ</strong>.อสมท ได้ท<strong>ำ</strong>สัญญ<strong>า</strong> 3,500,000 ก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดอัต<strong>ร</strong><strong>า</strong>ดอกเบี้<strong>ย</strong>ให้บ<strong>ร</strong>ิษัท พ<strong>า</strong>โ<strong>น</strong><strong>ร</strong><strong>า</strong>ม่<strong>า</strong>ฯ เท่<strong>า</strong>กับอัต<strong>ร</strong><strong>า</strong>ดอกเบี้<strong>ย</strong>กู้<strong>ย</strong>ืมเ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ร</strong><strong>ย</strong><strong>ะ</strong><strong>ย</strong><strong>า</strong>ว<strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> ธ<strong>น</strong><strong>า</strong>ค<strong>า</strong><strong>ร</strong>พ<strong>า</strong>ณิช<strong>ย</strong>์ที่เ<strong>ร</strong>ี<strong>ย</strong>กเก็บ10 ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ท <strong>จ</strong><strong>า</strong>กลูกค้<strong>า</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ใหญ่ชั้<strong>น</strong>ดี(MLR) โด<strong>ย</strong>บ<strong>ร</strong>ิษัทพ<strong>า</strong>โ<strong>น</strong><strong>ร</strong><strong>า</strong>ม่<strong>า</strong>ฯ ช<strong>ำ</strong><strong>ร</strong><strong>ะ</strong>เ<strong>ง</strong>ิ<strong>น</strong>ต้<strong>น</strong>คื<strong>น</strong>ทุกเดือ<strong>น</strong> เดือ<strong>น</strong>ล<strong>ะ</strong>5 แส<strong>น</strong>บ<strong>า</strong>ทพ<strong>ร</strong>้อมดอกเบี้<strong>ย</strong> 134 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

Connected TransactionsIn <strong>2008</strong>, the Company had significant connected transactions with its subsidiary and related companies asfollows:Joint Company Relationship with Type of Transaction Transaction Condition/<strong>MCOT</strong> Plc. Value Pricing PolicyJanuary- December<strong>2008</strong> Panorama Worldwide - <strong>MCOT</strong> Plc. Held 49.0% 1) <strong>MCOT</strong> Plc. hired 16,160,858.- The remuneration for theCompany Limited of Shares in Panorama Panorama Worldwide Co., production of programs Worldwide Co., Ltd. Ltd. for the production of payable to Panorama - <strong>MCOT</strong> Plc’s director programs and paid to it Worldwide Co., Ltd. was (Mr. Prasan the remuneration therefore. fixed on an arm’s length Wangrattanapranee) was 2) <strong>MCOT</strong> Plc. hired 2,383,798.- basis and on proportion of the chairman of Panorana Panorama Worldwide Co., income of advertisement; Worldwide Co., Ltd. Ltd. for the production of <strong>MCOT</strong> Plc. managed sales- <strong>MCOT</strong> Plc’s Management programs for the Company. in terms of Revenue (Mr. Sitthisak Ekhabhot, The amount of transaction Sharing and Time Sharing.Mr. Sutichai Bunnag and value shown was the Mrs.Sontree Kaewkorn) remuneration for the were managing directors production of programs of Panorama Worldwide not yet paid to Panorama Co., Ltd. Worldwide Co., Ltd. and booked as trade account payable. 3) <strong>MCOT</strong> Plc. signed the 3,500,000 The fixed interest rate long-term loan contract is conducted as the amounting 10 million baht minimum loan rate (MLR) to Panorama Worldwide of commercial banks Co., Ltd. charging their premium customers which Panorama is requiredto pay the capital of 0.5million baht monthly, including interest.A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d135

บ<strong>ร</strong>ิษัทที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong> คว<strong>า</strong>มสัมพั<strong>น</strong>ธ์ ลักษณ<strong>ะ</strong>ขอ<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> มูลค่<strong>า</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> เ<strong>ง</strong>ื่อ<strong>น</strong>ไข/<strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong><strong>ร</strong><strong>า</strong>ค<strong>า</strong>กับ บม<strong>จ</strong>.อสมท<strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>กั<strong>น</strong>มก<strong>ร</strong><strong>า</strong>คม - ธั<strong>น</strong>ว<strong>า</strong>คม<strong>ป</strong>ี 2551บ<strong>ร</strong>ิษัท <strong>ย</strong>ูไ<strong>น</strong>เต็ด - ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>ขอ<strong>ง</strong> บม<strong>จ</strong>.อสมท 1) บม<strong>จ</strong>.อสมท เข้<strong>า</strong>ท<strong>ำ</strong>สัญญ<strong>า</strong> 424,129,850.- ส่ว<strong>น</strong>แบ่<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ที่บ<strong>ร</strong>อดค<strong>า</strong>สติ้<strong>ง</strong> (<strong>น</strong><strong>า</strong><strong>ย</strong>พลชั<strong>ย</strong> วิ<strong>น</strong>ิ<strong>จ</strong>ฉั<strong>ย</strong>กุล) <strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท ได้<strong>ร</strong>ับ<strong>จ</strong><strong>า</strong>ก คอ<strong>ร</strong>์<strong>ป</strong>อเ<strong>ร</strong>ชั่<strong>น</strong> <strong>จ</strong><strong>ำ</strong>กัด เ<strong>ป</strong>็<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท โท<strong>ร</strong>ทัศ<strong>น</strong>์<strong>ร</strong><strong>ะ</strong>บบบอก<strong>ร</strong>ับเ<strong>ป</strong>็<strong>น</strong> UBC ห<strong>ร</strong>ือ True Visions(มห<strong>า</strong>ช<strong>น</strong>) (“UBC”) UBC ห<strong>ร</strong>ือ True Visions สม<strong>า</strong>ชิกกับ UBC ห<strong>ร</strong>ือ เ<strong>ป</strong>็<strong>น</strong>ไ<strong>ป</strong>ต<strong>า</strong>มสัญญ<strong>า</strong> โด<strong>ย</strong>มีห<strong>ร</strong>ือ บ<strong>ร</strong>ิษัท ท<strong>ร</strong>ู วิชั่<strong>น</strong>ส์ True Visions โด<strong>ย</strong>ต<strong>า</strong>ม อัต<strong>ร</strong><strong>า</strong>เช่<strong>น</strong>เดี<strong>ย</strong>วกับที่ผู้<strong>ร</strong>่วม<strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) สัญญ<strong>า</strong>ดั<strong>ง</strong>กล่<strong>า</strong>ว UBC ห<strong>ร</strong>ือ ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>อื่<strong>น</strong>(True Visions) True Visions ใ<strong>น</strong>ฐ<strong>า</strong><strong>น</strong><strong>ะ</strong> ได้<strong>ร</strong>ับ<strong>จ</strong><strong>า</strong>กบ<strong>ร</strong>ิษัท แล<strong>ะ</strong>ผู้<strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong><strong>ะ</strong>ต้อ<strong>ง</strong> เ<strong>ง</strong>ื่อ<strong>น</strong>ไขต<strong>า</strong>มสัญญ<strong>า</strong>ก็ไม่แบ่<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong> แตกต่<strong>า</strong><strong>ง</strong>กับผู้<strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ดั<strong>ง</strong>กล่<strong>า</strong>วให้แก่ กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ที่เ<strong>ป</strong>็<strong>น</strong>บุคคลห<strong>ร</strong>ือบม<strong>จ</strong>.อสมท กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>อื่<strong>น</strong>ที่ไม่เกี่<strong>ย</strong>วข้อ<strong>ง</strong>กั<strong>น</strong>2) บม<strong>จ</strong>.อสมท <strong>ร</strong>่วมกับบ<strong>ร</strong>ิษัท ท<strong>ร</strong>ู วิชั่<strong>น</strong>ส์ <strong>จ</strong><strong>ำ</strong>กัด(มห<strong>า</strong>ช<strong>น</strong>) ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>Reality True AcademyFantasiaบ<strong>ร</strong>ิษัท <strong>ย</strong>ูบีซี เคเบิ้ล - ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>ขอ<strong>ง</strong> บม<strong>จ</strong>.อสมท บม<strong>จ</strong>.อสมท เข้<strong>า</strong>ท<strong>ำ</strong>สัญญ<strong>า</strong> 120,337,125.- ส่ว<strong>น</strong>แบ่<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ที่เ<strong>น</strong>็ตเวอ<strong>ร</strong>์ค <strong>จ</strong><strong>ำ</strong>กัด (<strong>น</strong><strong>า</strong><strong>ย</strong>พลชั<strong>ย</strong> วิ<strong>น</strong>ิ<strong>จ</strong>ฉั<strong>ย</strong>กุล) <strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท ได้<strong>ร</strong>ับ<strong>จ</strong><strong>า</strong>ก(มห<strong>า</strong>ช<strong>น</strong>) (“UBCC”) เ<strong>ป</strong>็<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท โท<strong>ร</strong>ทัศ<strong>น</strong>์<strong>ร</strong><strong>ะ</strong>บบบอก<strong>ร</strong>ับเ<strong>ป</strong>็<strong>น</strong> บ<strong>ร</strong>ิษัท UBCC ห<strong>ร</strong>ือ Trueห<strong>ร</strong>ือ บ<strong>ร</strong>ิษัท ท<strong>ร</strong>ู วิชั่<strong>น</strong>ส์ UBCC ห<strong>ร</strong>ือ True Visions สม<strong>า</strong>ชิกกับบ<strong>ร</strong>ิษัท UBCC Visions Cable เ<strong>ป</strong>็<strong>น</strong>ไ<strong>ป</strong>เคเบิ้ล <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) Cable ห<strong>ร</strong>ือ True Visions Cable ต<strong>า</strong>มสัญญ<strong>า</strong> โด<strong>ย</strong>มีอัต<strong>ร</strong><strong>า</strong>(True Visions Cable) โด<strong>ย</strong>ต<strong>า</strong>มสัญญ<strong>า</strong>ดั<strong>ง</strong>กล่<strong>า</strong>ว เช่<strong>น</strong>เดี<strong>ย</strong>วกับที่ผู้<strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>UBCC ห<strong>ร</strong>ือ True Visions กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>อื่<strong>น</strong>ได้<strong>ร</strong>ับ<strong>จ</strong><strong>า</strong>กCable ใ<strong>น</strong>ฐ<strong>า</strong><strong>น</strong><strong>ะ</strong>ผู้<strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong> บ<strong>ร</strong>ิษัท แล<strong>ะ</strong>เ<strong>ง</strong>ื่อ<strong>น</strong>ไขต<strong>า</strong>มกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong><strong>ะ</strong>ต้อ<strong>ง</strong>แบ่<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้สัญญ<strong>า</strong>ก็ไม่แตกต่<strong>า</strong><strong>ง</strong>กับ<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong> ผู้<strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ที่เ<strong>ป</strong>็<strong>น</strong>ดั<strong>ง</strong>กล่<strong>า</strong>วให้แก่ บม<strong>จ</strong>.อสมท บุคคลห<strong>ร</strong>ือกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>อื่<strong>น</strong>ที่ไม่เกี่<strong>ย</strong>วข้อ<strong>ง</strong>กั<strong>น</strong>136 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

Related Company Relationship with Type of Transaction Transaction Condition/<strong>MCOT</strong> Plc. Value Pricing PolicyJanuary- December<strong>2008</strong> United Broadcasting - <strong>MCOT</strong> Plc.’s Management <strong>MCOT</strong> Plc. entered into 424,129,850.- Share of revenue <strong>MCOT</strong> Corporation Public (Mr. Polchai Vinijchaikul) the agreement for joint Plc. gained from UBC or Co., Ltd. (“UBC”) or was director of UBC or operation of television True Visions was in True Visions Public True Visions. station and radio station compliance with the Co., Ltd. businesses and pay TV joint operation agreement, network service with UBC which was the same rate or True Visions, under which as other joint operators UBC or True Visions as a and was on the arm’s joint operator shall share length basis. its income gained by such businesses with <strong>MCOT</strong> Plc. and jointly run The Reality True Academy Fantasia with True Visions Co., Ltd. UBC Cable Network - <strong>MCOT</strong> Plc.’s Management <strong>MCOT</strong> Plc. entered into the 120,337,125.- Share of revenue <strong>MCOT</strong> Plc (“UBCC”) or (Mr. Polchai Vinijchaikul) agreement for joint operation Plc. gained from UBCC True Visions Cable was director of UBCC or of television and radio station or True Visions Cable Network Plc. True Visions Cable Plc. businesses, and pay TV compliance with the joint network service with UBCC operation agreement, or True Visions Cable as a which was the same rate joint operator shall share as other joint operators its income gained by such and was on the arm’s businesses with <strong>MCOT</strong> Plc. length basis.A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d137

บ<strong>ร</strong>ิษัทที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong> คว<strong>า</strong>มสัมพั<strong>น</strong>ธ์ ลักษณ<strong>ะ</strong>ขอ<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> มูลค่<strong>า</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> เ<strong>ง</strong>ื่อ<strong>น</strong>ไข/<strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong><strong>ร</strong><strong>า</strong>ค<strong>า</strong>กับ บม<strong>จ</strong>.อสมท<strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>กั<strong>น</strong>มก<strong>ร</strong><strong>า</strong>คม - ธั<strong>น</strong>ว<strong>า</strong>คม<strong>ป</strong>ี 2551บ<strong>ร</strong>ิษัท บ<strong>า</strong><strong>ง</strong>กอก - ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>ขอ<strong>ง</strong> บม<strong>จ</strong>.อสมท บม<strong>จ</strong>.อสมท เข้<strong>า</strong>ท<strong>ำ</strong>สัญญ<strong>า</strong><strong>ร</strong>่วม 142,695,000.- ส่ว<strong>น</strong>แบ่<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ที่เอ็<strong>น</strong>เตอ<strong>ร</strong>์เท<strong>น</strong>เม้<strong>น</strong>ต์ (<strong>น</strong><strong>า</strong><strong>ย</strong>ศุทธิชั<strong>ย</strong> บุ<strong>น</strong><strong>น</strong><strong>า</strong>ค) ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>สถ<strong>า</strong><strong>น</strong>ีโท<strong>ร</strong>ทัศ<strong>น</strong>์ บม<strong>จ</strong>.อสมท ได้<strong>ร</strong>ับ<strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) มีฐ<strong>า</strong><strong>น</strong><strong>ะ</strong>เ<strong>ป</strong>็<strong>น</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong> สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุ แล<strong>ะ</strong>ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong> <strong>จ</strong><strong>า</strong>กบ<strong>ร</strong>ิษัท บ<strong>า</strong><strong>ง</strong>กอกสถ<strong>า</strong><strong>น</strong>ีโท<strong>ร</strong>ทัศ<strong>น</strong>์ไท<strong>ย</strong>ทีวีสีช่อ<strong>ง</strong> 3 โท<strong>ร</strong>ทัศ<strong>น</strong>์<strong>ร</strong><strong>ะ</strong>บบบอก<strong>ร</strong>ับเ<strong>ป</strong>็<strong>น</strong>เอ็<strong>น</strong>เตอ<strong>ร</strong>์เท<strong>น</strong>เม้<strong>น</strong>ต์ฯโด<strong>ย</strong>ต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong> ต<strong>า</strong>มเ<strong>ง</strong>ื่อ<strong>น</strong>ไขที่ สม<strong>า</strong>ชิกกับบ<strong>ร</strong>ิษัท บ<strong>า</strong><strong>ง</strong>กอก เ<strong>ป</strong>็<strong>น</strong>ไ<strong>ป</strong>ต<strong>า</strong>มข้อก<strong>ำ</strong>ห<strong>น</strong>ด<strong>ร</strong><strong>ะ</strong>บุใ<strong>น</strong>สัญญ<strong>า</strong> เอ็<strong>น</strong>เตอ<strong>ร</strong>์เท<strong>น</strong>เม้<strong>น</strong>ต์ฯ โด<strong>ย</strong>ต<strong>า</strong>ม ใ<strong>น</strong>สัญญ<strong>า</strong>สัญญ<strong>า</strong>ดั<strong>ง</strong>กล่<strong>า</strong>วบ<strong>ร</strong>ิษัท บ<strong>า</strong><strong>ง</strong>กอกเอ็<strong>น</strong>เตอ<strong>ร</strong>์เท<strong>น</strong>เม้<strong>น</strong>ต์ฯ ใ<strong>น</strong>ฐ<strong>า</strong><strong>น</strong><strong>ะ</strong>ผู้<strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong><strong>ะ</strong>ต้อ<strong>ง</strong>แบ่<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ดั<strong>ง</strong>กล่<strong>า</strong>วให้แก่ บม<strong>จ</strong>.อสมทห<strong>น</strong>่ว<strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ภ<strong>า</strong>ค<strong>ร</strong>ัฐ / คว<strong>า</strong>มสัมพั<strong>น</strong>ธ์ ลักษณ<strong>ะ</strong>ขอ<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> มูลค่<strong>า</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> เ<strong>ง</strong>ื่อ<strong>น</strong>ไข/<strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong><strong>ร</strong><strong>า</strong>ค<strong>า</strong>เอกช<strong>น</strong>ที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong> กับ บม<strong>จ</strong>.อสมท <strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>กั<strong>น</strong>มก<strong>ร</strong><strong>า</strong>คม - ธั<strong>น</strong>ว<strong>า</strong>คม<strong>ป</strong>ี 2551บ<strong>ร</strong>ิษัท ผลิตไฟฟ้<strong>า</strong> - ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท บ<strong>ร</strong>ิษัท ผลิตไฟฟ้<strong>า</strong><strong>ร</strong><strong>า</strong>ชบุ<strong>ร</strong>ี 363,000.- ก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ด<strong>ร</strong><strong>า</strong>ค<strong>า</strong>เ<strong>ป</strong>็<strong>น</strong><strong>ร</strong><strong>า</strong>ชบุ<strong>ร</strong>ีโฮลดิ้<strong>ง</strong> <strong>จ</strong><strong>ำ</strong>กัด (<strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong>ัที เ<strong>ป</strong><strong>ร</strong>ม<strong>ร</strong>ัศมี) โฮลดิ้<strong>ง</strong> <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) อัต<strong>ร</strong><strong>า</strong>ต<strong>า</strong>ม<strong>ป</strong>กติท<strong>า</strong><strong>ง</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>(มห<strong>า</strong>ช<strong>น</strong>) เ<strong>ป</strong>็<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>อิส<strong>ร</strong><strong>ะ</strong>แล<strong>ะ</strong> ซื้อโฆษณ<strong>า</strong>แล<strong>ะ</strong>ว่<strong>า</strong><strong>จ</strong>้<strong>า</strong><strong>ง</strong> เช่<strong>น</strong>เดี<strong>ย</strong>วกับที่คิดกับก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบ บ<strong>ร</strong>ิษัท บม<strong>จ</strong>.อสมท ถ่<strong>า</strong><strong>ย</strong>ท<strong>ำ</strong>ข่<strong>า</strong>ว บุคคลห<strong>ร</strong>ือกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>อื่<strong>น</strong>ผลิตไฟฟ้<strong>า</strong><strong>ร</strong><strong>า</strong>ชบุ<strong>ร</strong>ีโฮลดิ้<strong>ง</strong> <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ช<strong>า</strong>สัมพั<strong>น</strong>ธ์กิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>ม ที่ไม่เกี่<strong>ย</strong>วข้อ<strong>ง</strong>กั<strong>น</strong><strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) ขอ<strong>ง</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong> ก<strong>ร</strong><strong>ะ</strong>ท<strong>ร</strong>ว<strong>ง</strong><strong>ย</strong>ุติธ<strong>ร</strong><strong>ร</strong>ม - ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท ก<strong>ร</strong><strong>ะ</strong>ท<strong>ร</strong>ว<strong>ง</strong><strong>ย</strong>ุติธ<strong>ร</strong><strong>ร</strong>ม 6,243,275.- ก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ด<strong>ร</strong><strong>า</strong>ค<strong>า</strong>เ<strong>ป</strong>็<strong>น</strong>(<strong>น</strong><strong>า</strong><strong>ย</strong>ธ<strong>ง</strong>ทอ<strong>ง</strong> <strong>จ</strong>ั<strong>น</strong>ท<strong>ร</strong><strong>า</strong><strong>ง</strong>ศุ) ซื้อโฆษณ<strong>า</strong> แล<strong>ะ</strong>ว่<strong>า</strong><strong>จ</strong>้<strong>า</strong><strong>ง</strong> อัต<strong>ร</strong><strong>า</strong>ต<strong>า</strong>ม<strong>ป</strong>กติท<strong>า</strong><strong>ง</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>เ<strong>ป</strong>็<strong>น</strong><strong>ร</strong>อ<strong>ง</strong><strong>ป</strong>ลัดก<strong>ร</strong><strong>ะ</strong>ท<strong>ร</strong>ว<strong>ง</strong><strong>ย</strong>ุติธ<strong>ร</strong><strong>ร</strong>ม บม<strong>จ</strong>.อสมท ผลิตส<strong>า</strong><strong>ร</strong>คดี เช่<strong>น</strong>เดี<strong>ย</strong>วกับที่คิดกับก<strong>ร</strong><strong>ะ</strong>ท<strong>ร</strong>ว<strong>ง</strong><strong>ย</strong>ุติธ<strong>ร</strong><strong>ร</strong>ม แล<strong>ะ</strong>ออกอ<strong>า</strong>ก<strong>า</strong>ศ<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> บุคคลห<strong>ร</strong>ือกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>อื่<strong>น</strong>ที่ไม่เกี่<strong>ย</strong>วข้อ<strong>ง</strong>กั<strong>น</strong> ธ<strong>น</strong><strong>า</strong>ค<strong>า</strong><strong>ร</strong>เพื่อก<strong>า</strong><strong>ร</strong>เกษต<strong>ร</strong> - ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท ธ<strong>น</strong><strong>า</strong>ค<strong>า</strong><strong>ร</strong>เพื่อก<strong>า</strong><strong>ร</strong>เกษต<strong>ร</strong> 10,971,149.52 ก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ด<strong>ร</strong><strong>า</strong>ค<strong>า</strong>เ<strong>ป</strong>็<strong>น</strong>แล<strong>ะ</strong>สหก<strong>ร</strong>ณ์ก<strong>า</strong><strong>ร</strong>เกษต<strong>ร</strong> (<strong>น</strong><strong>า</strong><strong>ย</strong>อ<strong>น</strong>ุส<strong>ร</strong>ณ์ ธ<strong>ร</strong><strong>ร</strong>มใ<strong>จ</strong>) แล<strong>ะ</strong>สหก<strong>ร</strong>ณ์ก<strong>า</strong><strong>ร</strong>เกษต<strong>ร</strong> อัต<strong>ร</strong><strong>า</strong>ต<strong>า</strong>ม<strong>ป</strong>กติท<strong>า</strong><strong>ง</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>เ<strong>ป</strong>็<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ธ<strong>น</strong><strong>า</strong>ค<strong>า</strong><strong>ร</strong>เพื่อก<strong>า</strong><strong>ร</strong> ซื้อโฆษณ<strong>า</strong>แล<strong>ะ</strong>ว่<strong>า</strong><strong>จ</strong>้<strong>า</strong><strong>ง</strong> เช่<strong>น</strong>เดี<strong>ย</strong>วกับที่คิดกับเกษต<strong>ร</strong>แล<strong>ะ</strong>สหก<strong>ร</strong>ณ์ก<strong>า</strong><strong>ร</strong>เกษต<strong>ร</strong> บม<strong>จ</strong>.อสมท ผลิตส<strong>า</strong><strong>ร</strong>คดี บุคคลห<strong>ร</strong>ือกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>อื่<strong>น</strong>ที่ไม่เกี่<strong>ย</strong>วข้อ<strong>ง</strong>กั<strong>น</strong> 138 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

Related Company Relationship with Type of Transaction Transaction Condition/<strong>MCOT</strong> Plc. Value Pricing PolicyJanuary- December<strong>2008</strong> Bangkok - <strong>MCOT</strong> Plc.’s executive <strong>MCOT</strong> Plc. entered into the 142,695,000.- Remuneration <strong>MCOT</strong> Plc.Entertainment Plc. (Mr. Suthichai Bunnag) was agreement for joint operation gained from Bangkok the President of Channel 3 of television station and radio Entertainment Plc. was according to the conditions station businesses and provided in compliance with the of the agreement. pay TV network service with terms and conditions of Bangkok Entertainment Plc. the agreement. under which Bangkok Entertainment Plc. as a joint operator shall share its income gained by share its income gained by <strong>MCOT</strong> Plc. Related Relationship with Type of Transaction Transaction Condition/Governmental <strong>MCOT</strong> Plc. Value Pricing PolicyEntities/ CompaniesJanuary- December<strong>2008</strong> Rachaburi Electricity - <strong>MCOT</strong> Plc.’s directors Rachaburi Electricity Generating 363,000.- Remuneration was fixed Generating Holding (Mr. Nattee Premrasamee) Holding Plc. purchased the on the arm’s length basis. Plc. was independent director advertising airtime of <strong>MCOT</strong> Plc. and member of Audit and <strong>MCOT</strong> Plc. was also hired Committee.to produce news and public relations activities of organization. Ministry of Justice - <strong>MCOT</strong> Plc.’s directors The Ministry of Justice 6,243,275.- Remuneration was fixed (Mr. Tongthong Chandransu) purchased the advertising on the arm’s length basis.was the Deputy Permanent airtime and <strong>MCOT</strong> Plc. was Secretary of the Ministry also hired to produce of Justice. documentary programs Bank for Agriculture - <strong>MCOT</strong> Plc.’s directors Bank for Agriculture and 10,971,149.52 Remuneration was fixed and Agricultural (Mr. Anusorn Tamajai) was Agricultural Cooperatives on the arm’s length basis.Cooperatives a committee member of purchased advertising airtime Bank for Agriculture and and <strong>MCOT</strong> Plc. was hired to Agricultural Cooperatives produce documentary programs. A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d139

ห<strong>น</strong>่ว<strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ภ<strong>า</strong>ค<strong>ร</strong>ัฐ / คว<strong>า</strong>มสัมพั<strong>น</strong>ธ์ ลักษณ<strong>ะ</strong>ขอ<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> มูลค่<strong>า</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> เ<strong>ง</strong>ื่อ<strong>น</strong>ไข/<strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong><strong>ร</strong><strong>า</strong>ค<strong>า</strong>เอกช<strong>น</strong>ที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong> กับ บม<strong>จ</strong>.อสมท <strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>กั<strong>น</strong>มก<strong>ร</strong><strong>า</strong>คม - ธั<strong>น</strong>ว<strong>า</strong>คม<strong>ป</strong>ี 2551บ<strong>ร</strong>ิษัท บ<strong>า</strong><strong>ง</strong><strong>จ</strong><strong>า</strong>ก - ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท บ<strong>ร</strong>ิษัท บ<strong>า</strong><strong>ง</strong><strong>จ</strong><strong>า</strong>ก<strong>ป</strong>ิโต<strong>ร</strong>เลี<strong>ย</strong>ม 6,427,300.- ก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ด<strong>ร</strong><strong>า</strong>ค<strong>า</strong>เ<strong>ป</strong>็<strong>น</strong><strong>ป</strong>ิโต<strong>ร</strong>เลี<strong>ย</strong>ม <strong>จ</strong><strong>ำ</strong>กัด (<strong>น</strong><strong>า</strong><strong>ย</strong>อ<strong>น</strong>ุส<strong>ร</strong>ณ์ ธ<strong>ร</strong><strong>ร</strong>มใ<strong>จ</strong>) <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) ซื้อโฆษณ<strong>า</strong> อัต<strong>ร</strong><strong>า</strong>ต<strong>า</strong>ม<strong>ป</strong>กติท<strong>า</strong><strong>ง</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>(มห<strong>า</strong>ช<strong>น</strong>) เ<strong>ป</strong>็<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> แล<strong>ะ</strong>ว่<strong>า</strong><strong>จ</strong>้<strong>า</strong><strong>ง</strong> บม<strong>จ</strong>.อสมท เช่<strong>น</strong>เดี<strong>ย</strong>วกับที่คิดกับต<strong>ร</strong>ว<strong>จ</strong>สอบแล<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ช<strong>า</strong>สัมพั<strong>น</strong>ธ์กิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>ม บุคคลห<strong>ร</strong>ือกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>อื่<strong>น</strong>บ<strong>ร</strong>ิษัท บ<strong>า</strong><strong>ง</strong><strong>จ</strong><strong>า</strong>ก <strong>ป</strong>ิโต<strong>ร</strong>เลี<strong>ย</strong>ม ขอ<strong>ง</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong> ที่ไม่เกี่<strong>ย</strong>วข้อ<strong>ง</strong>กั<strong>น</strong><strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) <strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>เกี่<strong>ย</strong>วกับก<strong>า</strong><strong>ร</strong>เข้<strong>า</strong>ท<strong>ำ</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>กั<strong>น</strong>ใ<strong>น</strong>อ<strong>น</strong><strong>า</strong>คตใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>เข้<strong>า</strong>ท<strong>ำ</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>กั<strong>น</strong>ใ<strong>น</strong>อ<strong>น</strong><strong>า</strong>คต บ<strong>ร</strong>ิษัทมี<strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>ที่<strong>จ</strong><strong>ะ</strong><strong>ป</strong>ฏิบัติให้เ<strong>ป</strong>็<strong>น</strong>ไ<strong>ป</strong>ต<strong>า</strong>ม พ.<strong>ร</strong>.บ. หลักท<strong>ร</strong>ัพ<strong>ย</strong>์แล<strong>ะ</strong>ตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์ข้อบั<strong>ง</strong>คับแล<strong>ะ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ก<strong>า</strong>ศขอ<strong>ง</strong>ตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์แห่<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong>แล<strong>ะ</strong>ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>กับหลักท<strong>ร</strong>ัพ<strong>ย</strong>์แล<strong>ะ</strong>ตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์ แล<strong>ะ</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>กับตล<strong>า</strong>ดทุ<strong>น</strong> ข้อก<strong>ำ</strong>ห<strong>น</strong>ดเกี่<strong>ย</strong>วกับก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ิดเผ<strong>ย</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ที่เกี่<strong>ย</strong>วโ<strong>ย</strong><strong>ง</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท<strong>จ</strong>ดท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong><strong>ร</strong>วมทั้<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>ไ<strong>ป</strong>ต<strong>า</strong>มม<strong>า</strong>ต<strong>ร</strong>ฐ<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>บัญชีเ<strong>ร</strong>ื่อ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ิดเผ<strong>ย</strong>ข้อมูลเกี่<strong>ย</strong>วกับบุคคลห<strong>ร</strong>ือกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong>กั<strong>น</strong>ซึ่<strong>ง</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดโด<strong>ย</strong>สม<strong>า</strong>คม<strong>น</strong>ักบัญชีแล<strong>ะ</strong>ผู้สอบบัญชี<strong>ร</strong>ับอ<strong>น</strong>ุญ<strong>า</strong>ตแห่<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong> แล<strong>ะ</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท ใ<strong>น</strong>ค<strong>ร</strong><strong>า</strong>ว<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมค<strong>ร</strong>ั้<strong>ง</strong>ที่ 13/2551 วั<strong>น</strong>ที่ 8 กั<strong>น</strong><strong>ย</strong><strong>า</strong><strong>ย</strong><strong>น</strong> 2551 ได้อ<strong>น</strong>ุมัติใ<strong>น</strong>หลักก<strong>า</strong><strong>ร</strong>เกี่<strong>ย</strong>วกับข้อตกล<strong>ง</strong>ท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ค้<strong>า</strong>โด<strong>ย</strong>ทั่วไ<strong>ป</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong>ธุ<strong>ร</strong>ก<strong>ร</strong><strong>ร</strong>ม<strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>บ<strong>ร</strong>ิษัท แล<strong>ะ</strong>บ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong>กับก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong> ห<strong>ร</strong>ือบุคคลที่มีคว<strong>า</strong>มเกี่<strong>ย</strong>วข้อ<strong>ง</strong>เพื่อให้เ<strong>ป</strong>็<strong>น</strong>ไ<strong>ป</strong>ต<strong>า</strong>ม พ.<strong>ร</strong>.บ. หลักท<strong>ร</strong>ัพ<strong>ย</strong>์แล<strong>ะ</strong>ตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์ฉบับแก้ไขเพิ่มเติม <strong>ป</strong>ี 2551 ส<strong>ำ</strong>ห<strong>ร</strong>ับ<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>กั<strong>น</strong>ที่ค<strong>า</strong>ดว่<strong>า</strong>มีแ<strong>น</strong>วโ<strong>น</strong>้ม<strong>จ</strong><strong>ะ</strong>เกิดขึ้<strong>น</strong>อีกใ<strong>น</strong>อ<strong>น</strong><strong>า</strong>คต อ<strong>า</strong>ทิ <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ที่เกิด<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ที่ บม<strong>จ</strong>.อสมท ได้ว่<strong>า</strong><strong>จ</strong>้<strong>า</strong><strong>ง</strong>บ<strong>ร</strong>ิษัท พ<strong>า</strong>โ<strong>น</strong><strong>ร</strong><strong>า</strong>ม่<strong>า</strong> เวิลด์ไวด์<strong>จ</strong><strong>ำ</strong>กัด ซึ่<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>บ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong>ท<strong>ำ</strong>ก<strong>า</strong><strong>ร</strong>ผลิต<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ให้ <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ที่บม<strong>จ</strong>.อสมท <strong>ร</strong>ับ<strong>จ</strong>้<strong>า</strong><strong>ง</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>โฆษณ<strong>า</strong>ให้แก่ห<strong>น</strong>่ว<strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong> อ<strong>ง</strong>ค์ก<strong>ร</strong>ห<strong>ร</strong>ือ<strong>ร</strong>ัฐวิส<strong>า</strong>หกิ<strong>จ</strong>ที่มีผู้ถือหุ้<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ใหญ่ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทเ<strong>ป</strong>็<strong>น</strong>ผู้ถือหุ้<strong>น</strong>ห<strong>ร</strong>ือก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทเ<strong>ป</strong>็<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ห<strong>ร</strong>ือผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong> <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ส่ว<strong>น</strong>แบ่<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ที่ บม<strong>จ</strong>.อสมท ได้<strong>ร</strong>ับ<strong>จ</strong><strong>า</strong>กบ<strong>ร</strong>ิษัทที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong>อั<strong>น</strong>เ<strong>น</strong>ื่อ<strong>ง</strong>ม<strong>า</strong><strong>จ</strong><strong>า</strong>กสัญญ<strong>า</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong> เ<strong>ป</strong>็<strong>น</strong>ต้<strong>น</strong>ทั้<strong>ง</strong><strong>น</strong>ี้ ห<strong>า</strong>ก บม<strong>จ</strong>.อสมท มีก<strong>า</strong><strong>ร</strong>เข้<strong>า</strong>ท<strong>ำ</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>กั<strong>น</strong>กับบุคคลที่อ<strong>า</strong><strong>จ</strong>มีคว<strong>า</strong>มขัดแ<strong>ย</strong>้<strong>ง</strong>กับ บม<strong>จ</strong>.อสมท คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบ<strong>จ</strong><strong>ะ</strong>ให้คว<strong>า</strong>มเห็<strong>น</strong>เกี่<strong>ย</strong>วกับคว<strong>า</strong>มเหม<strong>า</strong><strong>ะ</strong>สมขอ<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ดั<strong>ง</strong>กล่<strong>า</strong>ว ใ<strong>น</strong>ก<strong>ร</strong>ณีที่คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบไม่มีคว<strong>า</strong>มช<strong>ำ</strong><strong>น</strong><strong>า</strong>ญใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>พิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>กั<strong>น</strong>ที่เกิดขึ้<strong>น</strong> บม<strong>จ</strong>.อสมท <strong>จ</strong><strong>ะ</strong><strong>จ</strong>ัดให้บุคคลที่มีคว<strong>า</strong>ม<strong>ร</strong>ู้ คว<strong>า</strong>มช<strong>ำ</strong><strong>น</strong><strong>า</strong>ญพิเศษ เช่<strong>น</strong> ผู้สอบบัญชี ห<strong>ร</strong>ือผู้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong><strong>ร</strong><strong>า</strong>ค<strong>า</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์สิ<strong>น</strong>ที่มีคว<strong>า</strong>มเ<strong>ป</strong>็<strong>น</strong>อิส<strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>า</strong>กบม<strong>จ</strong>.อสมท แล<strong>ะ</strong>บุคคลที่อ<strong>า</strong><strong>จ</strong>มีคว<strong>า</strong>มขัดแ<strong>ย</strong>้<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>ผู้ให้คว<strong>า</strong>มเห็<strong>น</strong>เกี่<strong>ย</strong>วกับ<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>กั<strong>น</strong>ดั<strong>ง</strong>กล่<strong>า</strong>ว โด<strong>ย</strong>คว<strong>า</strong>มเห็<strong>น</strong>ขอ<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบห<strong>ร</strong>ือบุคคลที่มีคว<strong>า</strong>ม<strong>ร</strong>ู้คว<strong>า</strong>มช<strong>ำ</strong><strong>น</strong><strong>า</strong>ญพิเศษ<strong>จ</strong><strong>ะ</strong>ถูก<strong>น</strong><strong>ำ</strong>ไ<strong>ป</strong>ใช้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบก<strong>า</strong><strong>ร</strong>ตัดสิ<strong>น</strong>ใ<strong>จ</strong>ขอ<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ห<strong>ร</strong>ือผู้ถือหุ้<strong>น</strong>แล้วแต่ก<strong>ร</strong>ณี เพื่อให้มั่<strong>น</strong>ใ<strong>จ</strong>ว่<strong>า</strong>ก<strong>า</strong><strong>ร</strong>เข้<strong>า</strong>ท<strong>ำ</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ดั<strong>ง</strong>กล่<strong>า</strong>ว<strong>จ</strong><strong>ะ</strong>ไม่เ<strong>ป</strong>็<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ย</strong>ัก<strong>ย</strong>้<strong>า</strong><strong>ย</strong>ห<strong>ร</strong>ือถ่<strong>า</strong><strong>ย</strong>เทผล<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์<strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>บม<strong>จ</strong>.อสมท บ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong> บ<strong>ร</strong>ิษัท<strong>ร</strong>่วม บ<strong>ร</strong>ิษัทที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong> ห<strong>ร</strong>ือผู้ถือหุ้<strong>น</strong>ขอ<strong>ง</strong> บม<strong>จ</strong>.อสมท โด<strong>ย</strong> บม<strong>จ</strong>.อสมท <strong>จ</strong><strong>ะ</strong>ค<strong>ำ</strong><strong>น</strong>ึ<strong>ง</strong>ถึ<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์สู<strong>ง</strong>สุดขอ<strong>ง</strong>ผู้ถือหุ้<strong>น</strong>ทุก<strong>ร</strong><strong>า</strong><strong>ย</strong> โด<strong>ย</strong>เฉพ<strong>า</strong><strong>ะ</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong><strong>ย</strong>ิ่<strong>ง</strong>ผู้ถือหุ้<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ย</strong>่อ<strong>ย</strong>เ<strong>ป</strong>็<strong>น</strong>ส<strong>ำ</strong>คัญ 140 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

Related Relationship with Type of Transaction Transaction Condition/Governmental <strong>MCOT</strong> Plc. Value Pricing PolicyEntities/ CompaniesJanuary- December<strong>2008</strong> Bangchak Petroleum - <strong>MCOT</strong> Plc.’s directors Bangchak Petroleum Plc 6,427,300.- Remuneration was fixed Plc. (Mr. Anusorn Tamajai) purchased advertising airtime on the arm’s length basis.was the chairman of Audit and <strong>MCOT</strong> Plc. was hired to Committee and director of produce public relations Bangchak Petroleum Plc. activities of organization.Policy on Future Connected TransactionsRegarding the connected transaction that may takeplace in the future, the Company’s policy is to comply withthe laws in the Security and Exchange Act, and laws andnotifications of the Stock Exchange of Thailand and theOffice of the Securities and Exchange Commission,including rules governing the disclosure of connectedtransactions for listed companies, and generally acceptedaccounting principles regarding the disclosure of informationon related persons or companies set out by the Institute ofCertified Accountants and Auditors of Thailand. The <strong>MCOT</strong>Board of Directors approved the principles in general tradeagreement on connected transactions between companiesas well as subsidiaries and management directors or relatedpersons in order to be compliance with the <strong>2008</strong> Securityand Exchange Act (Additional Amendment version) in theMeeting of the Board of Directors No. 13/2551 held on 8September <strong>2008</strong>.Connected transactions likely to be arisingout in the future shall include the hiring of PanoramaWorldwide Co., Ltd., the Company’s subsidiary to haveprogram production for <strong>MCOT</strong> Plc., the launch ofadvertisement as engaged by governmental entities,organizations and state enterprises whose shares were heldby the Company’s major shareholders, and the incomesharing gained by <strong>MCOT</strong> Plc. from related companies asconsequences of Joint Operation Agreements etc.However, in case that the company must haveconnected transactions with the potential conflicts ofinterest, the Company shall have the Audit Committeeprovide opinion regarding the appropriateness of suchtransactions. Provided that the Audit Committee has noexpertise in examining such connected transactions tosupport the decision of the Board of Directors or theCompany’s Shareholders as the case may be in order toensure that such connected transactions shall not beconcealment or transfer of benefits between <strong>MCOT</strong> Plc.,subsidiary, joint-operating companies of <strong>MCOT</strong> Plc.’sshareholders under the best benefits of every shareholdersof the company particularly individual shareholder.A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d141

ค<strong>ำ</strong>อธิบ<strong>า</strong><strong>ย</strong>แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>วิเค<strong>ร</strong><strong>า</strong><strong>ะ</strong>ห์ฐ<strong>า</strong><strong>น</strong><strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>แล<strong>ะ</strong>ผลก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>ร</strong>วมขอ<strong>ง</strong><strong>ป</strong>ี 2551 <strong>ป</strong><strong>ร</strong>ับตัวเพิ่มขึ้<strong>น</strong><strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong> 10 เมื่อเที<strong>ย</strong>บกับ<strong>ป</strong>ี 2550 <strong>จ</strong><strong>า</strong>กธุ<strong>ร</strong>กิ<strong>จ</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์ที่มีผลก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ที่ดีขึ้<strong>น</strong> <strong>ร</strong>วมถึ<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>อื่<strong>น</strong> ๆ ที่เพิ่มขึ้<strong>น</strong> โด<strong>ย</strong>มี<strong>ร</strong><strong>า</strong><strong>ย</strong>ล<strong>ะ</strong>เอี<strong>ย</strong>ด ดั<strong>ง</strong><strong>น</strong>ี้<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้โท<strong>ร</strong>ทัศ<strong>น</strong>์ เพิ่มขึ้<strong>น</strong><strong>จ</strong><strong>า</strong>ก<strong>ป</strong>ี 2550 ถึ<strong>ง</strong><strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong> 16 <strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong>ับกล<strong>ย</strong>ุทธ์ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ข<strong>า</strong><strong>ย</strong>ให้ตอบส<strong>น</strong>อ<strong>ง</strong>คว<strong>า</strong>มต้อ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ขอ<strong>ง</strong>ลูกค้<strong>า</strong>แล<strong>ะ</strong>ตล<strong>า</strong>ดอ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ต่อเ<strong>น</strong>ื่อ<strong>ง</strong> <strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบกับก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong>ับผั<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>เพื่อตอบส<strong>น</strong>อ<strong>ง</strong>คว<strong>า</strong>มต้อ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ขอ<strong>ง</strong>ผู้ชมได้<strong>ร</strong>ับก<strong>า</strong><strong>ร</strong>ตอบ<strong>ร</strong>ับเ<strong>ป</strong>็<strong>น</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ดี ท<strong>ำ</strong>ให้มี<strong>น</strong><strong>า</strong>ทีก<strong>า</strong><strong>ร</strong>ข<strong>า</strong><strong>ย</strong>โฆษณ<strong>า</strong>เพิ่มม<strong>า</strong>กขึ้<strong>น</strong> แล<strong>ะ</strong>อัต<strong>ร</strong><strong>า</strong>ก<strong>า</strong><strong>ร</strong>ใช้เวล<strong>า</strong>โฆษณ<strong>า</strong> (Utilization Rate) ทั้<strong>ง</strong>ใ<strong>น</strong>ช่ว<strong>ง</strong> Prime Timeแล<strong>ะ</strong> Non - Prime Time มีค่<strong>า</strong>เฉลี่<strong>ย</strong>สู<strong>ง</strong>ขึ้<strong>น</strong> <strong>ร</strong>วมทั้<strong>ง</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong>ับ<strong>ร</strong><strong>า</strong>ค<strong>า</strong>โฆษณ<strong>า</strong>ใ<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>หลัก<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ม<strong>า</strong>ณ<strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong> 10-20 เมื่อ<strong>ป</strong>ล<strong>า</strong><strong>ย</strong><strong>ป</strong>ีที่แล้วแล<strong>ะ</strong>ต้<strong>น</strong><strong>ป</strong>ี<strong>น</strong>ี้ ส่<strong>ง</strong>ผลให้<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>กค่<strong>า</strong>โฆษณ<strong>า</strong>สู<strong>ง</strong>ขึ้<strong>น</strong>ถึ<strong>ง</strong><strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong> 22 เมื่อเที<strong>ย</strong>บกับ<strong>ป</strong>ีที่ผ่<strong>า</strong><strong>น</strong>ม<strong>า</strong> โด<strong>ย</strong>ส่ว<strong>น</strong>แบ่<strong>ง</strong>ตล<strong>า</strong>ดขอ<strong>ง</strong>โมเดิ<strong>ร</strong>์<strong>น</strong>ไ<strong>น</strong><strong>น</strong>์ทีวีเพิ่มขึ้<strong>น</strong>ใ<strong>น</strong>สัดส่ว<strong>น</strong>ที่สู<strong>ง</strong>กว่<strong>า</strong>สถ<strong>า</strong><strong>น</strong>ีโท<strong>ร</strong>ทัศ<strong>น</strong>์อื่<strong>น</strong>โด<strong>ย</strong>เพิ่มขึ้<strong>น</strong><strong>จ</strong><strong>า</strong>ก<strong>ป</strong>ีที่แล้วถึ<strong>ง</strong><strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong> 24 สว<strong>น</strong>ท<strong>า</strong><strong>ง</strong>กับ<strong>ง</strong>บโฆษณ<strong>า</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์ที่<strong>ป</strong><strong>ร</strong>ับตัวลดล<strong>ง</strong><strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong> 4.5 <strong>น</strong>อก<strong>จ</strong><strong>า</strong>ก<strong>น</strong>ี้ บ<strong>ร</strong>ิษัทฯ <strong>ย</strong>ั<strong>ง</strong>มี<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>ก<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เภท Seasonal Program แล<strong>ะ</strong>กิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>มพิเศษ เช่<strong>น</strong> “<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>เดอ<strong>ะ</strong>สต<strong>า</strong><strong>ร</strong>์” “<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> AF 5” “<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ซุ<strong>ป</strong>เ<strong>ป</strong>อ<strong>ร</strong>์สต<strong>า</strong><strong>ร</strong>์” “ก<strong>า</strong><strong>ร</strong>แสด<strong>ง</strong>คอ<strong>น</strong>เสิ<strong>ร</strong>์ต Bigbang” “ท<strong>า</strong>ท<strong>า</strong> <strong>ย</strong>ั<strong>ง</strong>”“ก<strong>า</strong><strong>ร</strong>แข่<strong>ง</strong>ขั<strong>น</strong>ฟุตบอลชิ<strong>ง</strong>แชม<strong>ป</strong>์แห่<strong>ง</strong>ช<strong>า</strong>ติ<strong>ย</strong>ุโ<strong>ร</strong><strong>ป</strong>” “โค<strong>ร</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ค<strong>น</strong>พั<strong>น</strong>ธ์อ<strong>า</strong><strong>ร</strong>์” “โค<strong>ร</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ส่<strong>ง</strong>เส<strong>ร</strong>ิมคว<strong>า</strong>ม<strong>ร</strong>ู้ด้<strong>า</strong><strong>น</strong>วิท<strong>ย</strong><strong>า</strong>ศ<strong>า</strong>สต<strong>ร</strong>์”“โค<strong>ร</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong>้อ<strong>ง</strong>กั<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ค้<strong>า</strong>ม<strong>น</strong>ุษ<strong>ย</strong>์” “ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>กวด<strong>น</strong><strong>า</strong><strong>ง</strong>ส<strong>า</strong>วไท<strong>ย</strong>”<strong>ร</strong>วมถึ<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ต่<strong>า</strong><strong>ง</strong> ๆ ขอ<strong>ง</strong>สถ<strong>า</strong><strong>น</strong>ีโท<strong>ร</strong>ทัศ<strong>น</strong>์โมเดิ<strong>ร</strong>์<strong>น</strong>ไ<strong>น</strong><strong>น</strong>์ที่มีก<strong>า</strong><strong>ร</strong>ต่อ<strong>ย</strong>อด<strong>จ</strong>ัดกิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>มเพื่อส<strong>ร</strong>้<strong>า</strong><strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ให้ม<strong>า</strong>กขึ้<strong>น</strong> อ<strong>า</strong>ทิ<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> “ไ<strong>น</strong><strong>น</strong>์เอ็<strong>น</strong>เทอ<strong>ร</strong>์เท<strong>น</strong> Meet & Greet” ทุกเดือ<strong>น</strong> แล<strong>ะ</strong>กิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>ม “ไ<strong>น</strong><strong>น</strong>์เอ็<strong>น</strong>เทอ<strong>ร</strong>์เท<strong>น</strong>อ<strong>ะ</strong>วอ<strong>ร</strong>์ด” <strong>ร</strong><strong>า</strong><strong>ย</strong>ได้วิท<strong>ย</strong>ุฯ ลดล<strong>ง</strong><strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong> 4 เมื่อเที<strong>ย</strong>บกับ<strong>ป</strong>ี 2550เ<strong>น</strong>ื่อ<strong>ง</strong><strong>จ</strong><strong>า</strong>กอ<strong>ย</strong>ู่<strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong>ับ<strong>ร</strong>ู<strong>ป</strong>แบบขอ<strong>ง</strong>สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุใ<strong>น</strong>ภ<strong>า</strong>พ<strong>ร</strong>วมโด<strong>ย</strong>เฉพ<strong>า</strong><strong>ะ</strong>ใ<strong>น</strong>ส่ว<strong>น</strong>ภูมิภ<strong>า</strong>ค เพื่อ<strong>ร</strong>อ<strong>ง</strong><strong>ร</strong>ับกับก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>แ<strong>ป</strong>ล<strong>ง</strong>ขอ<strong>ง</strong>กฎหม<strong>า</strong><strong>ย</strong> โด<strong>ย</strong>เ<strong>น</strong>้<strong>น</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong>เอ<strong>ง</strong>ม<strong>า</strong>กขึ้<strong>น</strong> <strong>น</strong>อก<strong>จ</strong><strong>า</strong>ก<strong>น</strong>ี้ ใ<strong>น</strong>ช่ว<strong>ง</strong>ค<strong>ร</strong>ึ่<strong>ง</strong><strong>ป</strong>ีแ<strong>ร</strong>กมีก<strong>า</strong><strong>ร</strong><strong>ง</strong>ดแล<strong>ะ</strong>เลื่อ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดกิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>มต่<strong>า</strong><strong>ง</strong> ๆ แล<strong>ะ</strong>ถึ<strong>ง</strong>แม้ใ<strong>น</strong>ช่ว<strong>ง</strong>ค<strong>ร</strong>ึ่<strong>ง</strong><strong>ป</strong>ีหลั<strong>ง</strong>บ<strong>ร</strong>ิษัท<strong>จ</strong><strong>ะ</strong>มี<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>กโค<strong>ร</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>กิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>มเพิ่มขึ้<strong>น</strong> แต่<strong>ย</strong>ั<strong>ง</strong><strong>น</strong>้อ<strong>ย</strong>กว่<strong>า</strong><strong>ป</strong>ี 2550 อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ไ<strong>ร</strong>ก็ต<strong>า</strong>ม สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯ ที่<strong>ย</strong>ั<strong>ง</strong>ค<strong>ง</strong>ได้<strong>ร</strong>ับคว<strong>า</strong>ม<strong>น</strong>ิ<strong>ย</strong>มม<strong>า</strong>เ<strong>ป</strong>็<strong>น</strong>อั<strong>น</strong>ดับห<strong>น</strong>ึ่<strong>ง</strong> คือสถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯ เอฟ.เอ็ม. 95 ลูกทุ่<strong>ง</strong>มห<strong>า</strong><strong>น</strong>ค<strong>ร</strong> แล<strong>ะ</strong>สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุฯเอฟ.เอ็ม. 97.5 (Seed FM)ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong><strong>ร</strong>วม <strong>ป</strong><strong>ร</strong>ับขึ้<strong>น</strong><strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong> 11 <strong>จ</strong><strong>า</strong>ก<strong>ป</strong>ี 2550 เ<strong>น</strong>ื่อ<strong>ง</strong><strong>จ</strong><strong>า</strong>กมีก<strong>า</strong><strong>ร</strong>เพิ่ม<strong>ป</strong><strong>ร</strong><strong>ะ</strong>สิทธิภ<strong>า</strong>พใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ข<strong>า</strong><strong>ย</strong> โด<strong>ย</strong><strong>ป</strong><strong>ร</strong>ับกล<strong>ย</strong>ุทธ์ด้<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ข<strong>า</strong><strong>ย</strong>แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>ส่<strong>ง</strong>เส<strong>ร</strong>ิมก<strong>า</strong><strong>ร</strong>ข<strong>า</strong><strong>ย</strong> เพื่อ<strong>จ</strong>ู<strong>ง</strong>ใ<strong>จ</strong>แล<strong>ะ</strong>ก<strong>ร</strong><strong>ะ</strong>ตุ้<strong>น</strong>ลูกค้<strong>า</strong>(Agency) ให้ม<strong>า</strong>กขึ้<strong>น</strong> <strong>ร</strong>วมทั้<strong>ง</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดกิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>มต่<strong>า</strong><strong>ง</strong> ๆ เพื่อส่<strong>ง</strong>เส<strong>ร</strong>ิมก<strong>า</strong><strong>ร</strong>ข<strong>า</strong><strong>ย</strong>ทั้<strong>ง</strong>ท<strong>า</strong><strong>ง</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์แล<strong>ะ</strong>วิท<strong>ย</strong>ุ แล<strong>ะ</strong>ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong>ับ<strong>ร</strong>ู<strong>ป</strong>แบบก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>ขอ<strong>ง</strong>สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุใ<strong>น</strong>ต่<strong>า</strong><strong>ง</strong><strong>จ</strong>ั<strong>ง</strong>หวัด ท<strong>ำ</strong>ให้ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์แล<strong>ะ</strong>วิท<strong>ย</strong>ุ ที่มีสัดส่ว<strong>น</strong><strong>ร</strong>่วม<strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong> 60 ขอ<strong>ง</strong>ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong><strong>ร</strong>วมเพิ่มขึ้<strong>น</strong><strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong> 7ส่ว<strong>น</strong>ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>เพิ่มขึ้<strong>น</strong><strong>จ</strong><strong>า</strong>กค่<strong>า</strong>เสื่อม<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ที่ม<strong>า</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong><strong>ร</strong>ับโอ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์สิ<strong>น</strong>ต<strong>า</strong>มสัญญ<strong>า</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong> แล<strong>ะ</strong>ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ด้<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ข<strong>า</strong><strong>ย</strong>แล<strong>ะ</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>ที่เพิ่มขึ้<strong>น</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong>ับเ<strong>ง</strong>ิ<strong>น</strong>เดือ<strong>น</strong>แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong>เ<strong>ง</strong>ิ<strong>น</strong>ค่<strong>า</strong>ค<strong>ร</strong>อ<strong>ง</strong>ชีพ ผล<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบก<strong>า</strong><strong>ร</strong>ขอ<strong>ง</strong><strong>ป</strong>ี 2551 บ<strong>ร</strong>ิษัทมีก<strong>ำ</strong>ไ<strong>ร</strong>สุทธิ <strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong>1,230 ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ท ห<strong>ร</strong>ือคิดเ<strong>ป</strong>็<strong>น</strong> 1.79 บ<strong>า</strong>ทต่อหุ้<strong>น</strong> เพิ่มขึ้<strong>น</strong><strong>จ</strong><strong>า</strong>ก<strong>ป</strong>ี 2550 <strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong> 11 แ<strong>ย</strong>กเ<strong>ป</strong>็<strong>น</strong>ก<strong>ำ</strong>ไ<strong>ร</strong>ส่ว<strong>น</strong>ที่เ<strong>ป</strong>็<strong>น</strong>ขอ<strong>ง</strong>ผู้ถือหุ้<strong>น</strong>บ<strong>ร</strong>ิษัทใหญ่ 1,228 ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ท แล<strong>ะ</strong>ก<strong>ำ</strong>ไ<strong>ร</strong>ส่ว<strong>น</strong>ที่เ<strong>ป</strong>็<strong>น</strong>ขอ<strong>ง</strong>ผู้ถือหุ้<strong>น</strong>ส่ว<strong>น</strong><strong>น</strong>้อ<strong>ย</strong> 2 ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ท บ<strong>ร</strong>ิษัทมีสิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์โด<strong>ย</strong><strong>ร</strong>วมเพิ่มขึ้<strong>น</strong>เ<strong>ป</strong>็<strong>น</strong> 9,124 ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ทแล<strong>ะ</strong>ส่ว<strong>น</strong>ขอ<strong>ง</strong>ผู้ถือหุ้<strong>น</strong>เพิ่มขึ้<strong>น</strong>เ<strong>ป</strong>็<strong>น</strong> 7,198 ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ท ใ<strong>น</strong>ขณ<strong>ะ</strong>ที่ห<strong>น</strong>ี้สิ<strong>น</strong>ลดล<strong>ง</strong>เหลือ 1,926 ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ท ซึ่<strong>ง</strong>แสด<strong>ง</strong>ถึ<strong>ง</strong>สถ<strong>า</strong><strong>น</strong><strong>ะ</strong>ที่มั่<strong>น</strong>ค<strong>ง</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท142 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

The Management’s Discussion and Analysis on the Company’s Operating ResultsThe Company’s total revenues in <strong>2008</strong> were up10% compared to 2007 attributed to better performanceof the Company’s TV business as well as those of JVand others. The details of the Company’s <strong>2008</strong> operatingresults are as follows: Revenues from TV Broadcasting An increase of16% of revenues from TV broadcasting compared to2007 were attributed to improvement of sales strategiesthat enabled the Company to continuously respond tochanging customer and market needs. Modernine TV’sprogramming revamp was also well received by theaudience resulting in advertising sales rise. The averageprime-time and non- prime-time utilization rate alsoincreased. In addition to the aforementioned reasons, a10-20% increase in advertising rates of some mainprograms at the end of last year and early this yearresulted in a 22% rise of advertising revenue comparedto last year. Modernine TV enjoyed a 24% increase in itsmarket share compared to last year, a greater proportionof market share increase compared to other TV stationsdespite a 4.5% reduction in TV advertising budget.Besides, Modernine TV had revenues from suchseasonal programs and special events as “the Star”, “AF 5”, “Super Star”, “Big Bang”, “Tata Young Concert”,“Euro <strong>2008</strong>”, “R-Generation by Office of VocationalEducation Commission”, “ the Strength of the NationProject, Scientific Knowledge Promotion Project” , “AntiHuman Trafficking Campaign”, “Miss Thailand Pageant”and other TV programs that created their own eventsthat generated revenues for the Company such as themonthly event “Nine Entertain Meet & Greet” and “NineEntertainment Award”.Revenues from Radio Broadcasting Revenues fromradio broadcasting declined 4% compared to 2007 sincethe Company was in the process of improving its radiobusiness, particularly that of regional radio stations toeffectively respond to changing legal requirements with afocus on self-management approach. Besides, duringthe first half of <strong>2008</strong>, a number of events were eithercancelled or postponed. Although revenues from specialprojects and events increased during the second half of<strong>2008</strong>, they were still less than those of the same periodof 2007. However, two radio stations managed to retaintheir popularity and continuing their reign as the numberone radio stations in their market segments: FM 95,“Urban Country Song” and FM 97.5 “Seed FM” On the expense side, total expenses went up 11%from 2007 as a result of enhancement of sales efficiencyby improving sales strategies and sales promotionstrategies to attract advertising agencies and eventcreation for sales promotion both on TV and radio. Inaddition, the expenses of improving radio businessmodel of regional radio stations caused the costs of TVand radio broadcasting which accounted for 60% of totalexpenses to increase 7 %. The cost of joint operationwent up due to increased depreciation expense from thetransfer of properties in accordance with the Build-Operate-Transfer (BOT) contracts as well as an increasein selling and administrative expenses as a result ofsalary increase and cost of living payment.The Company’s net profit in <strong>2008</strong> was Baht 1,230million, or Baht 1.79 per share, increased 11% comparedto 2007, comprising the parent company’s net profit ofBaht 1,228 million and its minorities interest of Baht 2 million. With the total assets of Baht 9,124 million, totalshareholder’s equity of Baht 7,198 million and totalliabilities of Baht 1,926 million, <strong>MCOT</strong> Plc.’s financialposition remains strong. A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d143

<strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ขอ<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>เกี่<strong>ย</strong>วกับคว<strong>า</strong>ม<strong>ร</strong>ับผิดชอบใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดท<strong>ำ</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>ที่<strong>ป</strong><strong>ร</strong><strong>า</strong>กฎใ<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong><strong>ป</strong>ี ซึ่<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบด้ว<strong>ย</strong> <strong>ง</strong>บดุล <strong>ง</strong>บก<strong>ำ</strong>ไ<strong>ร</strong>ข<strong>า</strong>ดทุ<strong>น</strong> <strong>ง</strong>บแสด<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>แ<strong>ป</strong>ล<strong>ง</strong>ส่ว<strong>น</strong>ขอ<strong>ง</strong>ผู้ถือหุ้<strong>น</strong> <strong>ง</strong>บก<strong>ร</strong><strong>ะ</strong>แสเ<strong>ง</strong>ิ<strong>น</strong>สด แล<strong>ะ</strong>หม<strong>า</strong><strong>ย</strong>เหตุ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบ<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong> <strong>จ</strong>ัดท<strong>ำ</strong>ขึ้<strong>น</strong>โด<strong>ย</strong>ฝ่<strong>า</strong><strong>ย</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>ต<strong>า</strong>มม<strong>า</strong>ต<strong>ร</strong>ฐ<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>บัญชีที่<strong>ร</strong>ับ<strong>ร</strong>อ<strong>ง</strong>ทั่วไ<strong>ป</strong>ภ<strong>า</strong><strong>ย</strong>ใต้พ<strong>ร</strong><strong>ะ</strong><strong>ร</strong><strong>า</strong>ชบัญญัติก<strong>า</strong><strong>ร</strong>บัญชี พ.ศ. 2543 ซึ่<strong>ง</strong>หม<strong>า</strong><strong>ย</strong><strong>ร</strong>วมถึ<strong>ง</strong>ม<strong>า</strong>ต<strong>ร</strong>ฐ<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>บัญชีที่ออกภ<strong>า</strong><strong>ย</strong>ใต้พ<strong>ร</strong><strong>ะ</strong><strong>ร</strong><strong>า</strong>ชบัญญัติวิช<strong>า</strong>ชีพบัญชีพ.ศ. 2547 แล<strong>ะ</strong>ต<strong>า</strong>มข้อก<strong>ำ</strong>ห<strong>น</strong>ดขอ<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>กับหลักท<strong>ร</strong>ัพ<strong>ย</strong>์แล<strong>ะ</strong>ตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์ ว่<strong>า</strong>ด้ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดท<strong>ำ</strong>แล<strong>ะ</strong><strong>น</strong><strong>ำ</strong>เส<strong>น</strong>อ<strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>ภ<strong>า</strong><strong>ย</strong>ใต้พ<strong>ร</strong><strong>ะ</strong><strong>ร</strong><strong>า</strong>ชบัญญัติหลักท<strong>ร</strong>ัพ<strong>ย</strong>์แล<strong>ะ</strong>ตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์ พ.ศ. 2535 โด<strong>ย</strong>เลือกใช้<strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>บัญชีที่เหม<strong>า</strong><strong>ะ</strong>สมแล<strong>ะ</strong>ถือ<strong>ป</strong>ฏิบัติอ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>สม่<strong>ำ</strong>เสมอ แล<strong>ะ</strong>ใช้ดุล<strong>ย</strong>พิ<strong>น</strong>ิ<strong>จ</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong><strong>ร</strong><strong>ะ</strong>มัด<strong>ร</strong><strong>ะ</strong>วั<strong>ง</strong>แล<strong>ะ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ม<strong>า</strong>ณก<strong>า</strong><strong>ร</strong>ที่ดีที่สุดใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดท<strong>ำ</strong> <strong>ร</strong>วมทั้<strong>ง</strong>มีก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ิดเผ<strong>ย</strong>ข้อมูลส<strong>ำ</strong>คัญอ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>เพี<strong>ย</strong><strong>ง</strong>พอคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ฯ ได้<strong>จ</strong>ัดให้มีแล<strong>ะ</strong>ด<strong>ำ</strong><strong>ร</strong><strong>ง</strong>ไว้ซึ่<strong>ง</strong><strong>ร</strong><strong>ะ</strong>บบก<strong>า</strong><strong>ร</strong>ควบคุมภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ที่มี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>สิทธิผลเพื่อให้มั่<strong>น</strong>ใ<strong>จ</strong>ได้อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>มีเหตุผลว่<strong>า</strong> ก<strong>า</strong><strong>ร</strong>บั<strong>น</strong>ทึกข้อมูลท<strong>า</strong><strong>ง</strong>บัญชีมีคว<strong>า</strong>มถูกต้อ<strong>ง</strong> ค<strong>ร</strong>บถ้ว<strong>น</strong> แล<strong>ะ</strong>เพี<strong>ย</strong><strong>ง</strong>พอที่<strong>จ</strong><strong>ะ</strong>ดูแล<strong>ร</strong>ักษ<strong>า</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ แล<strong>ะ</strong><strong>ป</strong>้อ<strong>ง</strong>กั<strong>น</strong>ไม่ให้เกิดก<strong>า</strong><strong>ร</strong>ทุ<strong>จ</strong><strong>ร</strong>ิตห<strong>ร</strong>ือก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ที่ผิด<strong>ป</strong>กติอ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>มีส<strong>า</strong><strong>ร</strong><strong>ะ</strong>ส<strong>ำ</strong>คัญคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ฯ ได้แต่<strong>ง</strong>ตั้<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบ ซึ่<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบด้ว<strong>ย</strong> ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทที่เ<strong>ป</strong>็<strong>น</strong>อิส<strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>ง</strong><strong>า</strong><strong>น</strong>เ<strong>ป</strong>็<strong>น</strong>ผู้ดูแลแล<strong>ะ</strong>สอบท<strong>า</strong><strong>น</strong>ให้บ<strong>ร</strong>ิษัทฯ มี<strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ถูกต้อ<strong>ง</strong>แล<strong>ะ</strong>เพี<strong>ย</strong><strong>ง</strong>พอ มี<strong>ร</strong><strong>ะ</strong>บบก<strong>า</strong><strong>ร</strong>ควบคุมภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>เหม<strong>า</strong><strong>ะ</strong>สมแล<strong>ะ</strong>มี<strong>ป</strong><strong>ร</strong><strong>ะ</strong>สิทธิภ<strong>า</strong>พ โด<strong>ย</strong>คว<strong>า</strong>มเห็<strong>น</strong>ขอ<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบเกี่<strong>ย</strong>วกับเ<strong>ร</strong>ื่อ<strong>ง</strong><strong>น</strong>ี้<strong>ป</strong><strong>ร</strong><strong>า</strong>กฎใ<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบซึ่<strong>ง</strong>แสด<strong>ง</strong>ไว้ใ<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong><strong>ป</strong>ี<strong>น</strong>ี้แล้วบ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) ได้<strong>จ</strong>ัดให้มีผู้สอบบัญชี<strong>ร</strong>ับอ<strong>น</strong>ุญ<strong>า</strong>ต คือ ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>เ<strong>ง</strong>ิ<strong>น</strong>แผ่<strong>น</strong>ดิ<strong>น</strong> ท<strong>ำ</strong>ก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบ<strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>ดั<strong>ง</strong>กล่<strong>า</strong>วต<strong>า</strong>มม<strong>า</strong>ต<strong>ร</strong>ฐ<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>สอบบัญชีที่<strong>ร</strong>ับ<strong>ร</strong>อ<strong>ง</strong>ทั่วไ<strong>ป</strong> เพื่อ<strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ให้คว<strong>า</strong>มเห็<strong>น</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>อิส<strong>ร</strong><strong>ะ</strong>ถึ<strong>ง</strong>คว<strong>า</strong>มถูกต้อ<strong>ง</strong>ต<strong>า</strong>มที่คว<strong>ร</strong>ขอ<strong>ง</strong>ฐ<strong>า</strong><strong>น</strong><strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>แล<strong>ะ</strong>ผลก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ที่ได้แสด<strong>ง</strong>ไว้ใ<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>ดั<strong>ง</strong>กล่<strong>า</strong>ว ซึ่<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ขอ<strong>ง</strong>ผู้สอบบัญชี<strong>ร</strong>ับอ<strong>น</strong>ุญ<strong>า</strong>ตได้แสด<strong>ง</strong>ไว้แล้วพ<strong>ร</strong>้อมกั<strong>น</strong><strong>น</strong>ี้(<strong>น</strong><strong>า</strong><strong>ย</strong><strong>จ</strong><strong>า</strong><strong>ร</strong>ุพ<strong>ง</strong>ศ์ เ<strong>ร</strong>ือ<strong>ง</strong>สุว<strong>ร</strong><strong>ร</strong>ณ)<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>)144 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

Report from the Board of Directors on the Responsibility for the Preparation of Financial StatementsFinancial <strong>report</strong>s shown in the Company’s Annual Report consisted of the balance sheet, the statement ofincome, the statement of changes in shareholders’ equity, the statement of cash flows and notes to the financialstatements were prepared by the Company’s management in compliance with the generally accepted accountingprinciples under the Accounting Act, B.E.2543, including those under the Accounting Profession Act, B.E.2547 and the regulations on the preparation and submission of financial <strong>report</strong>s set forth by the Securities and ExchangeCommission under the Securities and Exchange Act, B.E.2535, by considering the appropriate accounting policy,consistent practices, careful discretion and best estimation as well as adequate information disclosure. The Board of Directors has provided and maintained the efficient internal control system of the Company toreasonably ensure that accounting records shall be treated accurately, completely and sufficiently to take care of the Company’s assets and any dishonesty or abnormal acts shall be extensively prevented.The Board of Directors appointed the Audit Committee consisting of directors who have been independent fromthe Company’s management. The Audit Committee was assigned duties of supervising and reviewing financial <strong>report</strong>sof the Company to keep them recorded accurately and efficiently whereas the internal control system and internalaudit have been undertaken properly and efficiently. Comments of the Audit Committee regarding these matters wereshown in the Report from the Audit Committee contained in this Annual Report. <strong>MCOT</strong> Plc. assigned the certified public accountant, the Office of the Auditor General of Thailand, to conductthe audits of such financial statements in accordance with the generally accepted accounting standards to <strong>report</strong> itsindependent opinion about the accuracy and appropriateness of financial status and performance shown in thosefinancial statements. The <strong>report</strong> of the certified public accountant is also shown herein. (Mr. Charupong Ruangsuwan) Chairman of the Board of Directors on behalf of the Board of Directors of <strong>MCOT</strong> Plc. A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d145

<strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ขอ<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) มีมติแต่<strong>ง</strong>ตั้<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบ บ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>)<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบด้ว<strong>ย</strong> ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>อิส<strong>ร</strong><strong>ะ</strong>ซึ่<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>ผู้ท<strong>ร</strong><strong>ง</strong>คุณวุฒิท<strong>า</strong><strong>ง</strong>ด้<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>แล<strong>ะ</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong> โด<strong>ย</strong>มี<strong>น</strong><strong>า</strong><strong>ย</strong>อ<strong>น</strong>ุส<strong>ร</strong>ณ์ ธ<strong>ร</strong><strong>ร</strong>มใ<strong>จ</strong> เ<strong>ป</strong>็<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบ <strong>น</strong><strong>า</strong><strong>ย</strong>วิท<strong>ย</strong><strong>า</strong>ธ<strong>ร</strong> ท่อแก้ว แล<strong>ะ</strong><strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong>ฤ<strong>น</strong><strong>า</strong><strong>ร</strong>ท พ<strong>ร</strong><strong>ะ</strong><strong>ป</strong>ัญญ<strong>า</strong> เ<strong>ป</strong>็<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> ใ<strong>น</strong><strong>ป</strong>ี 2551 คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบได้มีก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุม<strong>ร</strong>่วมกับฝ่<strong>า</strong><strong>ย</strong><strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>ห<strong>น</strong>่ว<strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ต่<strong>า</strong><strong>ง</strong>ๆ ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท <strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 13 ค<strong>ร</strong>ั้<strong>ง</strong> ซึ่<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุม<strong>ร</strong>่วมกับผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>ะ</strong>ดับสู<strong>ง</strong> 4 ค<strong>ร</strong>ั้<strong>ง</strong>พ<strong>ร</strong>้อมทั้<strong>ง</strong>มีก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุม<strong>ร</strong>่วมกับส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>เ<strong>ง</strong>ิ<strong>น</strong>แผ่<strong>น</strong>ดิ<strong>น</strong> (สต<strong>ง</strong>.) ซึ่<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>ผู้สอบบัญชีขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทฯ เพื่อสอบท<strong>า</strong><strong>น</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบฯ ได้<strong>ป</strong>ฏิบัติห<strong>น</strong>้<strong>า</strong>ที่แล<strong>ะ</strong>คว<strong>า</strong>ม<strong>ร</strong>ับผิดชอบต<strong>า</strong>มที่ได้<strong>ร</strong>ับมอบหม<strong>า</strong><strong>ย</strong><strong>จ</strong><strong>า</strong>กคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทฯ แล<strong>ะ</strong>ต<strong>า</strong>มกฎบัต<strong>ร</strong>ขอ<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบ บม<strong>จ</strong>.อสมท ว่<strong>า</strong>ด้ว<strong>ย</strong>อ<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>จ</strong>แล<strong>ะ</strong>ห<strong>น</strong>้<strong>า</strong>ที่ขอ<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบ <strong>ร</strong>วมทั้<strong>ง</strong>หลักเกณฑ์แล<strong>ะ</strong>แ<strong>น</strong>วท<strong>า</strong><strong>ง</strong><strong>ป</strong>ฏิบัติขอ<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบฯ ซึ่<strong>ง</strong>สอดคล้อ<strong>ง</strong>กับข้อก<strong>ำ</strong>ห<strong>น</strong>ดขอ<strong>ง</strong>ตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์แห่<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong> ได้แก่ สอบท<strong>า</strong><strong>น</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong> สอบท<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong> สอบท<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดว<strong>า</strong><strong>ง</strong><strong>ร</strong><strong>ะ</strong>บบก<strong>า</strong><strong>ร</strong>ควบคุมภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ขอ<strong>ง</strong>ห<strong>น</strong>่ว<strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ใ<strong>น</strong> บม<strong>จ</strong>.อสมท สอบท<strong>า</strong><strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>กั<strong>น</strong> สอบท<strong>า</strong><strong>น</strong>แผ<strong>น</strong><strong>ป</strong>ฏิบัติ<strong>ง</strong><strong>า</strong><strong>น</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบแล<strong>ะ</strong>ก<strong>ำ</strong>กับดูแล<strong>ง</strong><strong>า</strong><strong>น</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong> สอบท<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ดูแล<strong>ร</strong>ักษ<strong>า</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์สิ<strong>น</strong>ขอ<strong>ง</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong> สอบท<strong>า</strong><strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ิดเผ<strong>ย</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มขัดแ<strong>ย</strong>้<strong>ง</strong>ท<strong>า</strong><strong>ง</strong>ผล<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์ขอ<strong>ง</strong> บม<strong>จ</strong>. อสมท สอบท<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>แต่<strong>ง</strong>ตั้<strong>ง</strong>ผู้สอบบัญชีแล<strong>ะ</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดค่<strong>า</strong>ตอบแท<strong>น</strong>ผู้สอบบัญชี ส<strong>ร</strong>ุ<strong>ป</strong>ได้ดั<strong>ง</strong><strong>น</strong>ี้สอบท<strong>า</strong><strong>น</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ไต<strong>ร</strong>ม<strong>า</strong>สแล<strong>ะ</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong><strong>ป</strong>ี เพื่อให้มั่<strong>น</strong>ใ<strong>จ</strong>ว่<strong>า</strong><strong>ร</strong><strong>ะ</strong>บบบัญชีแล<strong>ะ</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>จ</strong>ัดท<strong>ำ</strong>ขึ้<strong>น</strong>ต<strong>า</strong>มหลักบัญชีที่<strong>ร</strong>ับ<strong>ร</strong>อ<strong>ง</strong>ทั่วไ<strong>ป</strong> แล<strong>ะ</strong>มีก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ิดเผ<strong>ย</strong>ข้อมูลอ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>เพี<strong>ย</strong><strong>ง</strong>พอค<strong>ร</strong>บถ้ว<strong>น</strong>แล<strong>ะ</strong>เชื่อถือได้ ทั้<strong>ง</strong><strong>น</strong>ี้ ได้เชิญผู้สอบบัญชีเข้<strong>า</strong><strong>ร</strong>่วม<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมทุกค<strong>ร</strong>ั้<strong>ง</strong>ที่มีก<strong>า</strong><strong>ร</strong>พิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ไต<strong>ร</strong>ม<strong>า</strong>สแล<strong>ะ</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong><strong>ป</strong>ี คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบฯ ได้สอบท<strong>า</strong><strong>น</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong> โด<strong>ย</strong>สอบถ<strong>า</strong>มผู้สอบบัญชีใ<strong>น</strong>เ<strong>ร</strong>ื่อ<strong>ง</strong>คว<strong>า</strong>มถูกต้อ<strong>ง</strong>ค<strong>ร</strong>บถ้ว<strong>น</strong>ขอ<strong>ง</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong> <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong>ับ<strong>ป</strong><strong>ร</strong>ุ<strong>ง</strong>บัญชีที่มีผลก<strong>ร</strong><strong>ะ</strong>ทบอ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>ส<strong>า</strong><strong>ร</strong><strong>ะ</strong>ส<strong>ำ</strong>คัญต่อ<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>สอบท<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ขอ<strong>ง</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong> คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบฯ ได้ก<strong>ำ</strong>กับดูแลก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทฯ โด<strong>ย</strong>สอบท<strong>า</strong><strong>น</strong>แผ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong><strong>ป</strong>ี 2551 แล<strong>ะ</strong>สอบท<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ทุกไต<strong>ร</strong>ม<strong>า</strong>ส เพื่อให้มีคว<strong>า</strong>มมั่<strong>น</strong>ใ<strong>จ</strong>ว่<strong>า</strong>บ<strong>ร</strong>ิษัทฯ ได้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดก<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ให้ลดล<strong>ง</strong><strong>จ</strong><strong>น</strong>ไม่เกิดคว<strong>า</strong>มเสี<strong>ย</strong>ห<strong>า</strong><strong>ย</strong>แล<strong>ะ</strong>ก<strong>ร</strong><strong>ะ</strong>ทบต่อบ<strong>ร</strong>ิษัทฯสอบท<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดว<strong>า</strong><strong>ง</strong><strong>ร</strong><strong>ะ</strong>บบก<strong>า</strong><strong>ร</strong>ควบคุมภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ขอ<strong>ง</strong>ห<strong>น</strong>่ว<strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ใ<strong>น</strong> บม<strong>จ</strong>.อสมท คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบฯ ได้สอบท<strong>า</strong><strong>น</strong>แล<strong>ะ</strong>ทบทว<strong>น</strong><strong>ร</strong><strong>ะ</strong>บบก<strong>า</strong><strong>ร</strong>ควบคุมภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong> เพื่อให้บ<strong>ร</strong>ิษัทฯ มี<strong>ร</strong><strong>ะ</strong>บบก<strong>า</strong><strong>ร</strong>ควบคุมภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ที่เพี<strong>ย</strong><strong>ง</strong>พอใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong> แล<strong>ะ</strong>บ<strong>ร</strong><strong>ร</strong>ลุวัตถุ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ส<strong>ง</strong>ค์ขอ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ควบคุมภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ด้<strong>า</strong><strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>สิทธิผลแล<strong>ะ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>สิทธิภ<strong>า</strong>พขอ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> ก<strong>า</strong><strong>ร</strong>ใช้ท<strong>ร</strong>ัพ<strong>ย</strong><strong>า</strong>ก<strong>ร</strong>ซึ่<strong>ง</strong><strong>ร</strong>วมถึ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ดูแลท<strong>ร</strong>ัพ<strong>ย</strong>์สิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong>้อ<strong>ง</strong>กั<strong>น</strong>ห<strong>ร</strong>ือลดคว<strong>า</strong>มผิดพล<strong>า</strong>ด คว<strong>า</strong>มเสี<strong>ย</strong>ห<strong>า</strong><strong>ย</strong> ก<strong>า</strong><strong>ร</strong><strong>ร</strong>ั่วไหล ก<strong>า</strong><strong>ร</strong>สิ้<strong>น</strong>เ<strong>ป</strong>ลือ<strong>ง</strong> ห<strong>ร</strong>ือก<strong>า</strong><strong>ร</strong>ทุ<strong>จ</strong><strong>ร</strong>ิต คว<strong>า</strong>มเชื่อถือได้ขอ<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> ก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฏิบัติต<strong>า</strong>มกฏหม<strong>า</strong><strong>ย</strong> <strong>ร</strong><strong>ะ</strong>เบี<strong>ย</strong>บ ข้อบั<strong>ง</strong>คับ มติคณ<strong>ะ</strong><strong>ร</strong>ัฐม<strong>น</strong>ต<strong>ร</strong>ี ใ<strong>น</strong><strong>ป</strong>ี 2551 บ<strong>ร</strong>ิษัทฯ ได้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ควบคุมภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ต<strong>า</strong>ม<strong>ร</strong><strong>ะ</strong>เบี<strong>ย</strong>บคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>เ<strong>ง</strong>ิ<strong>น</strong>แผ่<strong>น</strong>ดิ<strong>น</strong> ว่<strong>า</strong>ด้ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดม<strong>า</strong>ต<strong>ร</strong>ฐ<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ควบคุมภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong> พ.ศ 2544 สอบท<strong>า</strong><strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>กั<strong>น</strong> คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบฯ ได้สอบท<strong>า</strong><strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>กั<strong>น</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท พ<strong>า</strong>โ<strong>น</strong><strong>ร</strong><strong>า</strong>ม่<strong>า</strong> เวิลด์ไวด์<strong>จ</strong><strong>ำ</strong>กัด โด<strong>ย</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบ<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ไต<strong>ร</strong>ม<strong>า</strong>สแล<strong>ะ</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong><strong>ป</strong>ี เพื่อให้มั่<strong>น</strong>ใ<strong>จ</strong>ว่<strong>า</strong>บ<strong>ร</strong>ิษัทฯ ได้ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ต<strong>า</strong>มขั้<strong>น</strong>ตอ<strong>น</strong>ที่ถูกต้อ<strong>ง</strong>สอบท<strong>า</strong><strong>น</strong>แผ<strong>น</strong><strong>ป</strong>ฏิบัติ<strong>ง</strong><strong>า</strong><strong>น</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบแล<strong>ะ</strong>ก<strong>ำ</strong>กับดูแล<strong>ง</strong><strong>า</strong><strong>น</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong> คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบฯ ได้พิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong>แผ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบ<strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong><strong>ย</strong><strong>า</strong>ว 5 <strong>ป</strong>ี โด<strong>ย</strong><strong>จ</strong>ัดท<strong>ำ</strong>ขึ้<strong>น</strong><strong>จ</strong><strong>า</strong>กฐ<strong>า</strong><strong>น</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทฯ ซึ่<strong>ง</strong>สอดคล้อ<strong>ง</strong>กับกล<strong>ย</strong>ุทธ์แล<strong>ะ</strong>ทิศท<strong>า</strong><strong>ง</strong>ขอ<strong>ง</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong> สอบท<strong>า</strong><strong>น</strong>ผลก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบ โด<strong>ย</strong>ให้ข้อแ<strong>น</strong><strong>ะ</strong><strong>น</strong><strong>ำ</strong>แล<strong>ะ</strong>ติดต<strong>า</strong>มก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>แก้ไขต<strong>า</strong>ม<strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ผลก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบใ<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เด็<strong>น</strong>ที่มี<strong>น</strong>ั<strong>ย</strong>ส<strong>ำ</strong>คัญ146 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

Report of the Audit CommitteeThe Board of Directors of <strong>MCOT</strong> Public Company Limited appointed the Audit Committee of <strong>MCOT</strong> PublicCompany Limited, which comprised independent directors with financial and organization management competence. Mr. Anusorn Tamajai was appointed as the Chairman of the Audit Committee whereas Mr. Wittayatorn Tokaew and Mr. Narunart Prapanya were appointed as members of the Audit Committee. In <strong>2008</strong>, the Audit Committee had 13 meetings with the Management of <strong>MCOT</strong> Plc. and other departments; and 4 out of them were the meetings with the top management. In addition, the Audit Committee had joint meetings with the Office of the Auditor General (OAG)that was the auditor of <strong>MCOT</strong> Plc. to review its financial statements. .The Audit Committee has performed duties and responsibilities assigned by the Board of Directors and based onthe Charter of the Audit Committee of <strong>MCOT</strong> Plc. on duties and authority of the Audit Committee, as well as the criteriaand practice guideline of the Audit Committee, which conformed to the requirements of the Stock Exchange of Thailand(SET). Those duties and authority included reviews of financial statements, reviews of risk management, reviews ofinternal control system in <strong>MCOT</strong> Plc., reviews of connected transactions, reviews of internal audit plans and supervisionof internal audit, reviews of asset maintenance, reviews of conflict of interest disclosured by <strong>MCOT</strong> Plc., and reviews ofappointing the auditor and setting up the auditor’s fee. The aforesaid duties and authority were summarized below: Reviews of quarterly financial statements and <strong>annual</strong> financial statements - This is to ensure that the accountingand financial <strong>report</strong>s have been prepared subject to the Generally Accepted Accounting Principles, that is, all financialinformation was disclosed adequately, completely and precisely. The auditor has been always invited to attend everymeeting held to consider the quarterly and <strong>annual</strong> financial statements. The Audit Committee reviewed the financialstatements by questioning the auditor about the precision and completeness of financial statements and any adjustingentry significantly affecting the financial statements. Reviews of risk management - The Audit Committee has directed the risk management of <strong>MCOT</strong> Plc. byreviewing the Risk Management Plan for Year <strong>2008</strong>, and reviewing the risk management of <strong>MCOT</strong> Plc. quarterly toensure that existing risks were minimized until they would not harm or affect <strong>MCOT</strong> Plc. Reviews of internal control system in <strong>MCOT</strong> Plc. - The Audit Committee reviewed and revised the internal controlsystem to ensure that <strong>MCOT</strong> Plc. equipped the adequate internal control system to operate its businesses and to attainestablished objectives of internal control in regards to efficiency and proficiency of operations, implementation oforganization resources, which also included the maintenance of assets, prevention from or reduction of defects,damages, leakage and waste or fraud, and of reliability of financial statements, operations and compliance with relatedlaws, rules, requirements and resolutions of the cabinet. In <strong>2008</strong>, <strong>MCOT</strong> Plc. evaluated the company internal control inaccordance with the Rule of the Office of the Auditor General on Setting up the Internal Control Standards, B.E. 2544. Reviews of connected transactions - The Audit Committee reviewed all connected transactions of PanoramaWorldwide Company Limited by examining the quarterly and <strong>annual</strong> financial statements to ensure that <strong>MCOT</strong> Plc. hasalways undertaken on matter properly. A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d147

สอบท<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ดูแล<strong>ร</strong>ักษ<strong>า</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์สิ<strong>น</strong>ขอ<strong>ง</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong> คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบฯ ได้สอบท<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ส<strong>ำ</strong><strong>ร</strong>ว<strong>จ</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์สิ<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong><strong>ป</strong>ีขอ<strong>ง</strong>ห<strong>น</strong>่ว<strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ต่<strong>า</strong><strong>ง</strong>ๆ แล<strong>ะ</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์สิ<strong>น</strong>ขอ<strong>ง</strong>สถ<strong>า</strong><strong>น</strong>ีโท<strong>ร</strong>ทัศ<strong>น</strong>์แล<strong>ะ</strong>สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุทั้<strong>ง</strong>ส่ว<strong>น</strong>กล<strong>า</strong><strong>ง</strong>แล<strong>ะ</strong>ส่ว<strong>น</strong>ภูมิภ<strong>า</strong>ค เพื่อให้มีท<strong>ร</strong>ัพ<strong>ย</strong>์สิ<strong>น</strong>อ<strong>ย</strong>ู่ต<strong>ร</strong><strong>ง</strong>ต<strong>า</strong>มท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong>สอบท<strong>า</strong><strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ิดเผ<strong>ย</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มขัดแ<strong>ย</strong>้<strong>ง</strong>ท<strong>า</strong><strong>ง</strong>ผล<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์ขอ<strong>ง</strong> บม<strong>จ</strong>.อสมท คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบฯ ได้สอบท<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ิดเผ<strong>ย</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มขัดแ<strong>ย</strong>้<strong>ง</strong>ท<strong>า</strong><strong>ง</strong>ผล<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์ขอ<strong>ง</strong>พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>ใ<strong>น</strong>ห<strong>น</strong>่ว<strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ต่<strong>า</strong><strong>ง</strong>ๆ โด<strong>ย</strong>ให้พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>แล<strong>ะ</strong>ลูก<strong>จ</strong>้<strong>า</strong><strong>ง</strong>ขอ<strong>ง</strong>อ<strong>ง</strong>ค์ก<strong>ร</strong>ทุกค<strong>น</strong>ต้อ<strong>ง</strong>เ<strong>ป</strong>ิดเผ<strong>ย</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ที่เ<strong>ป</strong>็<strong>น</strong>คว<strong>า</strong>มขัดแ<strong>ย</strong>้<strong>ง</strong>ท<strong>า</strong><strong>ง</strong>ผล<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์ เพื่อให้เ<strong>ป</strong>็<strong>น</strong>ไ<strong>ป</strong>ต<strong>า</strong>มแ<strong>น</strong>วท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>กับดูแลกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ที่ดี สอบท<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>แต่<strong>ง</strong>ตั้<strong>ง</strong>ผู้สอบบัญชีแล<strong>ะ</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดค่<strong>า</strong>ตอบแท<strong>น</strong>ผู้สอบบัญชี โด<strong>ย</strong> บม<strong>จ</strong>.อสมท ได้<strong>จ</strong>้<strong>า</strong><strong>ง</strong>ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>เ<strong>ง</strong>ิ<strong>น</strong>แผ่<strong>น</strong>ดิ<strong>น</strong> เ<strong>ป</strong>็<strong>น</strong>ผู้สอบบัญชี คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบฯ ได้ให้คว<strong>า</strong>มส<strong>ำ</strong>คัญกับก<strong>า</strong><strong>ร</strong>ควบคุมภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ต่อเ<strong>น</strong>ื่อ<strong>ง</strong> เพื่อให้บ<strong>ร</strong>ิษัทฯมีก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>กับดูแลกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ที่ดี มีก<strong>า</strong><strong>ร</strong>ควบคุมภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ที่เพี<strong>ย</strong><strong>ง</strong>พอเหม<strong>า</strong><strong>ะ</strong>สมกับก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong> มีก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ให้อ<strong>ย</strong>ู่ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong>ดับที่<strong>ย</strong>อม<strong>ร</strong>ับได้ <strong>ร</strong><strong>ะ</strong>บบบัญชีแล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>มีคว<strong>า</strong>มถูกต้อ<strong>ง</strong>เชื่อถือได้ <strong>ร</strong>วมทั้<strong>ง</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฏิบัติต<strong>า</strong>มกฎหม<strong>า</strong><strong>ย</strong> <strong>ร</strong><strong>ะ</strong>เบี<strong>ย</strong>บ ข้อบั<strong>ง</strong>คับที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong>กับก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทฯ (<strong>น</strong><strong>า</strong><strong>ย</strong>อ<strong>น</strong>ุส<strong>ร</strong>ณ์ ธ<strong>ร</strong><strong>ร</strong>มใ<strong>จ</strong>)<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบ148 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

Reviews of Internal Audit Plan and supervision of internal audit - The Audit Committee examined the InternalAudit Plan for a period of 5 years, which was prepared on the Company’s risks and relevant to the organizationalstrategy and direction. The Audit Committee reviewed the internal audit results before providing some comments andfollowing up the remedies for certain significant audited issued. Reviews of asset maintenance - The Audit Committee reviewed the <strong>annual</strong> asset survey in every department as well as assets of the television station and radio stations of <strong>MCOT</strong> Plc. located in the central part and regional parts,to ensure that all assets were relevant to the Company’s records.Reviews of conflict of interest disclosure by <strong>MCOT</strong> Plc. - The Audit Committee reviewed all transactionsdisclosing conflicts of interests of employees in each department. All officers and employees of <strong>MCOT</strong> Plc. mustdisclose any and all conflicts of interests in accordance with the principle of good governance. Reviews of appointing the auditor and setting up the auditor’s fee - <strong>MCOT</strong> Plc. engaged the Office of the Auditor General as its auditor.The Audit Committee has always valued the internal control and risk management in the organization to ensurethat <strong>MCOT</strong> Plc. adhered to the principle of good governance, acquired the adequate internal control for businessoperations, had acceptable risk management, maintained precise and reliable accounting system and financialstatements, and complied with all related laws, rules and regulations regarding business operations of <strong>MCOT</strong> Plc. (Mr. Anusorn Tamajai)Chairman of the Audit CommitteeA n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d149

<strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ขอ<strong>ง</strong>ผู้สอบบัญชีเส<strong>น</strong>อ ผู้ถือหุ้<strong>น</strong>บ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>)ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>เ<strong>ง</strong>ิ<strong>น</strong>แผ่<strong>น</strong>ดิ<strong>น</strong>ได้ต<strong>ร</strong>ว<strong>จ</strong>สอบ<strong>ง</strong>บดุล<strong>ร</strong>วมแล<strong>ะ</strong><strong>ง</strong>บดุลเฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท ณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551 แล<strong>ะ</strong> 2550 <strong>ง</strong>บก<strong>ำ</strong>ไ<strong>ร</strong>ข<strong>า</strong>ดทุ<strong>น</strong><strong>ร</strong>วมแล<strong>ะ</strong><strong>ง</strong>บก<strong>ำ</strong>ไ<strong>ร</strong>ข<strong>า</strong>ดทุ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท <strong>ง</strong>บแสด<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>แ<strong>ป</strong>ล<strong>ง</strong>ส่ว<strong>น</strong>ขอ<strong>ง</strong>ผู้ถือหุ้<strong>น</strong><strong>ร</strong>วมแล<strong>ะ</strong><strong>ง</strong>บแสด<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>แ<strong>ป</strong>ล<strong>ง</strong>ส่ว<strong>น</strong>ขอ<strong>ง</strong>ผู้ถือหุ้<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท แล<strong>ะ</strong> <strong>ง</strong>บก<strong>ร</strong><strong>ะ</strong>แสเ<strong>ง</strong>ิ<strong>น</strong>สด<strong>ร</strong>วมแล<strong>ะ</strong><strong>ง</strong>บก<strong>ร</strong><strong>ะ</strong>แสเ<strong>ง</strong>ิ<strong>น</strong>สดเฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท ส<strong>ำ</strong>ห<strong>ร</strong>ับ<strong>ป</strong>ีสิ้<strong>น</strong>สุดวั<strong>น</strong>เดี<strong>ย</strong>วกั<strong>น</strong>ขอ<strong>ง</strong>แต่ล<strong>ะ</strong><strong>ป</strong>ีขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) แล<strong>ะ</strong>บ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong> ซึ่<strong>ง</strong>ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทเ<strong>ป</strong>็<strong>น</strong>ผู้<strong>ร</strong>ับผิดชอบต่อคว<strong>า</strong>มถูกต้อ<strong>ง</strong>แล<strong>ะ</strong>ค<strong>ร</strong>บถ้ว<strong>น</strong>ขอ<strong>ง</strong>ข้อมูลใ<strong>น</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เหล่<strong>า</strong><strong>น</strong>ี้ ส่ว<strong>น</strong>ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>เ<strong>ง</strong>ิ<strong>น</strong>แผ่<strong>น</strong>ดิ<strong>น</strong>เ<strong>ป</strong>็<strong>น</strong>ผู้<strong>ร</strong>ับผิดชอบใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>แสด<strong>ง</strong>คว<strong>า</strong>มเห็<strong>น</strong>ต่อ<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>ดั<strong>ง</strong>กล่<strong>า</strong>ว<strong>จ</strong><strong>า</strong>กผลก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบขอ<strong>ง</strong>ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>เ<strong>ง</strong>ิ<strong>น</strong>แผ่<strong>น</strong>ดิ<strong>น</strong>ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>เ<strong>ง</strong>ิ<strong>น</strong>แผ่<strong>น</strong>ดิ<strong>น</strong>ได้<strong>ป</strong>ฏิบัติ<strong>ง</strong><strong>า</strong><strong>น</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบต<strong>า</strong>มม<strong>า</strong>ต<strong>ร</strong>ฐ<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>สอบบัญชีที่<strong>ร</strong>ับ<strong>ร</strong>อ<strong>ง</strong>ทั่วไ<strong>ป</strong>ซึ่<strong>ง</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดให้ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>เ<strong>ง</strong>ิ<strong>น</strong>แผ่<strong>น</strong>ดิ<strong>น</strong>ต้อ<strong>ง</strong>ว<strong>า</strong><strong>ง</strong>แผ<strong>น</strong>แล<strong>ะ</strong><strong>ป</strong>ฏิบัติ<strong>ง</strong><strong>า</strong><strong>น</strong>เพื่อให้ได้คว<strong>า</strong>มเชื่อมั่<strong>น</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>มีเหตุผลว่<strong>า</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>แสด<strong>ง</strong>ข้อมูลที่ขัดต่อข้อเท็<strong>จ</strong><strong>จ</strong><strong>ร</strong>ิ<strong>ง</strong>อั<strong>น</strong>เ<strong>ป</strong>็<strong>น</strong>ส<strong>า</strong><strong>ร</strong><strong>ะ</strong>ส<strong>ำ</strong>คัญห<strong>ร</strong>ือไม่ ก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบ<strong>ร</strong>วมถึ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ใช้วิธีก<strong>า</strong><strong>ร</strong>ทดสอบหลักฐ<strong>า</strong><strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบ<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ทั้<strong>ง</strong>ที่เ<strong>ป</strong>็<strong>น</strong><strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong>แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ิดเผ<strong>ย</strong>ข้อมูลใ<strong>น</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong> ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>คว<strong>า</strong>มเหม<strong>า</strong><strong>ะ</strong>สมขอ<strong>ง</strong>หลักก<strong>า</strong><strong>ร</strong>บัญชีที่บ<strong>ร</strong>ิษัทใช้ แล<strong>ะ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ม<strong>า</strong>ณก<strong>า</strong><strong>ร</strong>เกี่<strong>ย</strong>วกับ<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>ที่เ<strong>ป</strong>็<strong>น</strong>ส<strong>า</strong><strong>ร</strong><strong>ะ</strong>ส<strong>ำ</strong>คัญซึ่<strong>ง</strong>ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทเ<strong>ป</strong>็<strong>น</strong>ผู้<strong>จ</strong>ัดท<strong>ำ</strong>ขึ้<strong>น</strong> ตลอด<strong>จ</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>ถึ<strong>ง</strong>คว<strong>า</strong>มเหม<strong>า</strong><strong>ะ</strong>สมขอ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>แสด<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ที่<strong>น</strong><strong>ำ</strong>เส<strong>น</strong>อใ<strong>น</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>โด<strong>ย</strong><strong>ร</strong>วม ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>เ<strong>ง</strong>ิ<strong>น</strong>แผ่<strong>น</strong>ดิ<strong>น</strong>เชื่อว่<strong>า</strong>ก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>สอบดั<strong>ง</strong>กล่<strong>า</strong>วให้ข้อส<strong>ร</strong>ุ<strong>ป</strong>ที่เ<strong>ป</strong>็<strong>น</strong>เกณฑ์อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>เหม<strong>า</strong><strong>ะ</strong>สมใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>แสด<strong>ง</strong>คว<strong>า</strong>มเห็<strong>น</strong>ขอ<strong>ง</strong>ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>เ<strong>ง</strong>ิ<strong>น</strong>แผ่<strong>น</strong>ดิ<strong>น</strong>ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>เ<strong>ง</strong>ิ<strong>น</strong>แผ่<strong>น</strong>ดิ<strong>น</strong>เห็<strong>น</strong>ว่<strong>า</strong> <strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>ข้<strong>า</strong><strong>ง</strong>ต้<strong>น</strong><strong>น</strong>ี้แสด<strong>ง</strong>ฐ<strong>า</strong><strong>น</strong><strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วมแล<strong>ะ</strong>ฐ<strong>า</strong><strong>น</strong><strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท ณ วั<strong>น</strong>ที่31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551 แล<strong>ะ</strong> 2550 ผลก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong><strong>ร</strong>วมแล<strong>ะ</strong>ผลก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัทก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>แ<strong>ป</strong>ล<strong>ง</strong>ส่ว<strong>น</strong>ขอ<strong>ง</strong>ผู้ถือหุ้<strong>น</strong><strong>ร</strong>วมแล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>แ<strong>ป</strong>ล<strong>ง</strong>ส่ว<strong>น</strong>ขอ<strong>ง</strong>ผู้ถือหุ้<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท แล<strong>ะ</strong>ก<strong>ร</strong><strong>ะ</strong>แสเ<strong>ง</strong>ิ<strong>น</strong>สด<strong>ร</strong>วมแล<strong>ะ</strong>ก<strong>ร</strong><strong>ะ</strong>แสเ<strong>ง</strong>ิ<strong>น</strong>สดเฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท ส<strong>ำ</strong>ห<strong>ร</strong>ับ<strong>ป</strong>ีสิ้<strong>น</strong>สุดวั<strong>น</strong>เดี<strong>ย</strong>วกั<strong>น</strong>ขอ<strong>ง</strong>แต่ล<strong>ะ</strong><strong>ป</strong>ี ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) แล<strong>ะ</strong>บ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong> โด<strong>ย</strong>ถูกต้อ<strong>ง</strong>ต<strong>า</strong>มที่คว<strong>ร</strong>ใ<strong>น</strong>ส<strong>า</strong><strong>ร</strong><strong>ะ</strong>ส<strong>ำ</strong>คัญต<strong>า</strong>มหลักก<strong>า</strong><strong>ร</strong>บัญชีที่<strong>ร</strong>ับ<strong>ร</strong>อ<strong>ง</strong>ทั่วไ<strong>ป</strong> (คุณหญิ<strong>ง</strong><strong>จ</strong><strong>า</strong><strong>ร</strong>ุว<strong>ร</strong><strong>ร</strong>ณ เมณฑก<strong>า</strong>)ผู้ว่<strong>า</strong>ก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>เ<strong>ง</strong>ิ<strong>น</strong>แผ่<strong>น</strong>ดิ<strong>น</strong>(<strong>น</strong><strong>า</strong><strong>ง</strong>ส<strong>า</strong>วลักขณ<strong>า</strong> บุญ<strong>ย</strong>มโ<strong>น</strong><strong>น</strong>ุกุล)ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ต<strong>ร</strong>ว<strong>จ</strong>เ<strong>ง</strong>ิ<strong>น</strong>แผ่<strong>น</strong>ดิ<strong>น</strong>วั<strong>น</strong>ที่ 26 กุมภ<strong>า</strong>พั<strong>น</strong>ธ์ 2552 150 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

Auditor’s ReportTO: The Shareholders of the <strong>MCOT</strong> Public Company Limited The Office of the Auditor General of Thailand has audited the accompanying consolidated balance sheets of the<strong>MCOT</strong> Public Company Limited and its subsidiary and the balance sheets of the <strong>MCOT</strong> Public Company Limited as ofDecember 31, <strong>2008</strong> and 2007, and the related consolidated and the Company’s statements of income, changes inshareholders’ equity, and cash flows at the year ends. These financial statements are the responsibility of theCompany’s management as to their accuracy and submission of the presentation. The responsibility of the Office ofthe Auditor General of Thailand is to provide an opinion on these financial statements based on the audits.The Office of the Auditor General of Thailand conducted the audits in accordance with generally accepted auditingstandards. The standards require that the Office of the Auditor General of Thailand plan and perform the audit to obtainreasonable assurance about whether the financial statements are free of material misstatement. An audit includesexamining, on a test basis, supporting evidence in amounts and disclosures of the financial statements. An audit alsoincludes conducted assessment of the accounting principles and significant estimates made by management, as wellas evaluation of the overall financial statement presentation. The Office of the Auditor General of Thailand believesthat the audits provide a reasonable basis for the opinion.In the opinion of the Office of the Auditor General of Thailand, the consolidated and the Company’s financialstatements referred to above present fairly, in the respect to all materials, the financial status of the <strong>MCOT</strong> PublicCompany Limited and its subsidiary as of December 31, <strong>2008</strong> and 2007 and the results of their operations, the changes in shareholders’ equity and the cash flows at the year ends in accordance with generally acceptedaccounting principles.(Khunying Jaruvan Maintaka)Auditor General(Lakhana Bunyamanonukul)Director of Audit OfficeOffice of the Auditor GeneralFebruary 26, 2009A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d151

บ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) แล<strong>ะ</strong>บ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong><strong>ง</strong>บดุลณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551 แล<strong>ะ</strong> 2550 ห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วม <strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท หม<strong>า</strong><strong>ย</strong>เหตุ 2551 2550 2551 2550สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์หมุ<strong>น</strong>เวี<strong>ย</strong><strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong>สดแล<strong>ะ</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>เที<strong>ย</strong>บเท่<strong>า</strong>เ<strong>ง</strong>ิ<strong>น</strong>สด 3 1,828,988,286 1,365,331,657 1,822,533,232 1,356,652,783เ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong>สั้<strong>น</strong> 4 623,750,157 616,221,751 623,750,157 616,221,751เ<strong>ง</strong>ิ<strong>น</strong>ฝ<strong>า</strong>กที่มีภ<strong>า</strong><strong>ร</strong><strong>ะ</strong>ผูกพั<strong>น</strong> 4 876,563,230 872,704,623 876,563,230 872,704,623ลูกห<strong>น</strong>ี้ก<strong>า</strong><strong>ร</strong>ค้<strong>า</strong> - สุทธิ 5 662,675,476 678,614,257 642,025,660 670,900,460เ<strong>ง</strong>ิ<strong>น</strong>ให้กู้<strong>ย</strong>ืมแก่กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong>กั<strong>น</strong> 26 <strong>ง</strong>) - - 3,500,000 9,500,000ลิขสิทธิ์<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>ภ<strong>า</strong>พ<strong>ย</strong><strong>น</strong>ต<strong>ร</strong>์ แล<strong>ะ</strong>ต้<strong>น</strong>ทุ<strong>น</strong>ผลิต<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> - สุทธิ 6 20,326,029 13,438,377 14,387,729 8,156,079พัสดุค<strong>ง</strong>เหลือ 3,886,001 3,012,676 3,886,001 3,012,676<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ค้<strong>า</strong><strong>ง</strong><strong>ร</strong>ับ 7 657,810,931 594,221,224 657,810,931 594,221,224ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong>ล่ว<strong>ง</strong>ห<strong>น</strong>้<strong>า</strong> 9,951,494 28,087,236 9,951,494 28,087,236สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์หมุ<strong>น</strong>เวี<strong>ย</strong><strong>น</strong>อื่<strong>น</strong><strong>ร</strong>วมสิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์หมุ<strong>น</strong>เวี<strong>ย</strong><strong>น</strong>8 67,386,107 50,714,147 65,289,357 49,063,7534,751,337,711 4,222,345,948 4,719,697,791 4,208,520,585สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ไม่หมุ<strong>น</strong>เวี<strong>ย</strong><strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong>ใ<strong>น</strong>บ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong> 9 - - 4,900,000 4,900,000เ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong><strong>ย</strong><strong>า</strong>วอื่<strong>น</strong> - สุทธิ 10 89,500,000 79,500,000 89,500,000 79,500,000ที่ดิ<strong>น</strong> อ<strong>า</strong>ค<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>อุ<strong>ป</strong>ก<strong>ร</strong>ณ์ - สุทธิ 11 4,232,736,091 4,341,858,330 4,228,154,991 4,337,882,973สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ไม่มีตัวต<strong>น</strong> - สุทธิ 12 11,544,460 6,494,079 10,056,400 5,788,180สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ไม่หมุ<strong>น</strong>เวี<strong>ย</strong><strong>น</strong>อื่<strong>น</strong> 13 38,448,269 41,290,483 35,793,535 37,696,826<strong>ร</strong>วมสิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ไม่หมุ<strong>น</strong>เวี<strong>ย</strong><strong>น</strong>4,372,228,820 4,469,142,892 4,368,404,926 4,465,767,979<strong>ร</strong>วมสิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์9,123,566,531 8,691,488,840 9,088,102,717 8,674,288,564หม<strong>า</strong><strong>ย</strong>เหตุ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบ<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เ<strong>ป</strong>็<strong>น</strong>ส่ว<strong>น</strong>ห<strong>น</strong>ึ่<strong>ง</strong>ขอ<strong>ง</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>น</strong>ี้152 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

<strong>MCOT</strong> Public Company Limited and SubsidiaryBalance SheetsAs at December 31, <strong>2008</strong> and 2007Unit : BahtConsolidatedCompany Notes <strong>2008</strong> 2007 <strong>2008</strong> 2007ASSETSCurrent assetsCash and cash equivalents 3 1,828,988,286 1,365,331,657 1,822,533,232 1,356,652,783Short-term investments 4 623,750,157 616,221,751 623,750,157 616,221,751Restricted cash 4 876,563,230 872,704,623 876,563,230 872,704,623Trade accounts receivable, net 5 662,675,476 678,614,257 642,025,660 670,900,460Loans to related parties 26 (iv) - - 3,500,000 9,500,000Programmes and film rights and production costs, net 6 20,326,029 13,438,377 14,387,729 8,156,079Supplies 3,886,001 3,012,676 3,886,001 3,012,676Accrued income 7 657,810,931 594,221,224 657,810,931 594,221,224Prepaid expenses 9,951,494 28,087,236 9,951,494 28,087,236Other current assetsTotal current assets8 67,386,107 50,714,147 65,289,357 49,063,7534,751,337,711 4,222,345,948 4,719,697,791 4,208,520,585Non-current assetsInvestment in Subsidiary 9 - - 4,900,000 4,900,000Other long-term investments, net 10 89,500,000 79,500,000 89,500,000 79,500,000Property, plant and equipment, net 11 4,232,736,091 4,341,858,330 4,228,154,991 4,337,882,973Intangible assets, net 12 11,544,460 6,494,079 10,056,400 5,788,180Other non-current assets 13 38,448,269 41,290,483 35,793,535 37,696,826Total non-current assets4,372,228,820 4,469,142,892 4,368,404,926 4,465,767,979Total assets9,123,566,531 8,691,488,840 9,088,102,717 8,674,288,564The notes are an integral part of these financial statements.A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d153

บ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) แล<strong>ะ</strong>บ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong><strong>ง</strong>บดุล (ต่อ)ณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551 แล<strong>ะ</strong> 2550 ห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วม <strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท หม<strong>า</strong><strong>ย</strong>เหตุ 2551 2550 2551 2550ห<strong>น</strong>ี้สิ<strong>น</strong>แล<strong>ะ</strong>ส่ว<strong>น</strong>ขอ<strong>ง</strong>ผู้ถือหุ้<strong>น</strong>ห<strong>น</strong>ี้สิ<strong>น</strong>หมุ<strong>น</strong>เวี<strong>ย</strong><strong>น</strong>เ<strong>จ</strong>้<strong>า</strong>ห<strong>น</strong>ี้ก<strong>า</strong><strong>ร</strong>ค้<strong>า</strong> 49,598,057 36,843,920 50,584,424 52,438,885<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>ร</strong>ับล่ว<strong>ง</strong>ห<strong>น</strong>้<strong>า</strong> 35,399,173 38,615,949 35,399,173 38,615,949ส่ว<strong>น</strong>ขอ<strong>ง</strong>ห<strong>น</strong>ี้สิ<strong>น</strong>ต<strong>า</strong>มสัญญ<strong>า</strong>เช่<strong>า</strong>ซื้อที่ถึ<strong>ง</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดช<strong>ำ</strong><strong>ร</strong><strong>ะ</strong>ภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ห<strong>น</strong>ึ่<strong>ง</strong><strong>ป</strong>ี 14 319,902 54,719 - - ภ<strong>า</strong>ษีเ<strong>ง</strong>ิ<strong>น</strong>ได้ค้<strong>า</strong><strong>ง</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong> 158,295,235 188,582,721 157,495,154 188,582,721ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ค้<strong>า</strong><strong>ง</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong> 15 582,849,572 475,928,537 581,027,451 474,360,012ห<strong>น</strong>ี้สิ<strong>น</strong>หมุ<strong>น</strong>เวี<strong>ย</strong><strong>น</strong>อื่<strong>น</strong><strong>ร</strong>วมห<strong>น</strong>ี้สิ<strong>น</strong>หมุ<strong>น</strong>เวี<strong>ย</strong><strong>น</strong>16 93,568,258920,030,19760,904,959800,930,80591,042,481915,548,68358,079,654812,077,221 ห<strong>น</strong>ี้สิ<strong>น</strong>ไม่หมุ<strong>น</strong>เวี<strong>ย</strong><strong>น</strong>ห<strong>น</strong>ี้สิ<strong>น</strong>ต<strong>า</strong>มสัญญ<strong>า</strong>เช่<strong>า</strong>ซื้อ 14 652,216 - - -<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>ร</strong>อตัดบัญชี - สุทธิ 17 741,425,784 661,981,819 741,425,784 661,981,819ส<strong>ำ</strong><strong>ร</strong>อ<strong>ง</strong>เ<strong>ง</strong>ิ<strong>น</strong>ชดเช<strong>ย</strong>พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong> 25 248,205,804 226,754,354 248,205,804 226,754,354เ<strong>ง</strong>ิ<strong>น</strong>กอ<strong>ง</strong>ทุ<strong>น</strong>บ<strong>ำ</strong>เห<strong>น</strong>็<strong>จ</strong>พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong> 4,470,495 4,150,328 4,470,495 4,150,328ห<strong>น</strong>ี้สิ<strong>น</strong>ไม่หมุ<strong>น</strong>เวี<strong>ย</strong><strong>น</strong>อื่<strong>น</strong> 11,017,574 14,638,094 11,017,574 14,638,094<strong>ร</strong>วมห<strong>น</strong>ี้สิ<strong>น</strong>ไม่หมุ<strong>น</strong>เวี<strong>ย</strong><strong>น</strong> 1,005,771,873 907,524,595 1,005,119,657 907,524,595<strong>ร</strong>วมห<strong>น</strong>ี้สิ<strong>น</strong> 1,925,802,070 1,708,455,400 1,920,668,340 1,719,601,816หม<strong>า</strong><strong>ย</strong>เหตุ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบ<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เ<strong>ป</strong>็<strong>น</strong>ส่ว<strong>น</strong>ห<strong>น</strong>ึ่<strong>ง</strong>ขอ<strong>ง</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>น</strong>ี้154 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

<strong>MCOT</strong> Public Company Limited and SubsidiaryBalance Sheets (continued)As at December 31, <strong>2008</strong> and 2007Unit : BahtConsolidatedCompany Notes <strong>2008</strong> 2007 <strong>2008</strong> 2007Liabilities and Shareholders’ Equity Current liabilitiesTrade accounts payable 49,598,057 36,843,920 50,584,424 52,438,885Advance received 35,399,173 38,615,949 35,399,173 38,615,949Lease liabilities (maturing within one year) 14 319,902 54,719 - - Accrued income tax 158,295,235 188,582,721 157,495,154 188,582,721Accrued expenses 15 582,849,572 475,928,537 581,027,451 474,360,012Other current liabilitiesTotal current liabilities16 93,568,258920,030,19760,904,959800,930,80591,042,481915,548,68358,079,654812,077,221Non-current liabilitiesLease liabilities 14 652,216 - - - Deferred revenue, net 17 741,425,784 661,981,819 741,425,784 661,981,819Provision for retirement benefits 25 248,205,804 226,754,354 248,205,804 226,754,354Pension fund 4,470,495 4,150,328 4,470,495 4,150,328Other non-current liabilities 11,017,574 14,638,094 11,017,574 14,638,094Total non-current liabilities 1,005,771,873 907,524,595 1,005,119,657 907,524,595Total liabilities1,925,802,070 1,708,455,400 1,920,668,340 1,719,601,816The notes are an integral part of these financial statements.A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d155

บ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) แล<strong>ะ</strong>บ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong><strong>ง</strong>บดุล (ต่อ)ณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551 แล<strong>ะ</strong> 2550 ห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วม <strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท หม<strong>า</strong><strong>ย</strong>เหตุ 2551 2550 2551 2550ห<strong>น</strong>ี้สิ<strong>น</strong>แล<strong>ะ</strong>ส่ว<strong>น</strong>ขอ<strong>ง</strong>ผู้ถือหุ้<strong>น</strong> (ต่อ)ส่ว<strong>น</strong>ขอ<strong>ง</strong>ผู้ถือหุ้<strong>น</strong>ทุ<strong>น</strong>เ<strong>ร</strong>ือ<strong>น</strong>หุ้<strong>น</strong> 18ทุ<strong>น</strong><strong>จ</strong>ดท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong>หุ้<strong>น</strong>ส<strong>า</strong>มัญ 767,000,000 หุ้<strong>น</strong>มูลค่<strong>า</strong>หุ้<strong>น</strong>ล<strong>ะ</strong> 5 บ<strong>า</strong>ท 3,835,000,000 3,835,000,000 3,835,000,000 3,835,000,000ทุ<strong>น</strong>ที่ออกแล<strong>ะ</strong>เ<strong>ร</strong>ี<strong>ย</strong>กช<strong>ำ</strong><strong>ร</strong><strong>ะ</strong>แล้วหุ้<strong>น</strong>ส<strong>า</strong>มัญ 687,099,210 หุ้<strong>น</strong>มูลค่<strong>า</strong>หุ้<strong>น</strong>ล<strong>ะ</strong> 5 บ<strong>า</strong>ท 3,435,496,050 3,435,496,050 3,435,496,050 3,435,496,050ส่ว<strong>น</strong>เกิ<strong>น</strong>มูลค่<strong>า</strong>หุ้<strong>น</strong>ส<strong>า</strong>มัญ 1,106,802,869 1,106,802,869 1,106,802,869 1,106,802,869ก<strong>ำ</strong>ไ<strong>ร</strong>ส<strong>ะ</strong>สม<strong>จ</strong>ัดส<strong>ร</strong><strong>ร</strong>แล้ว - ทุ<strong>น</strong>ส<strong>ำ</strong><strong>ร</strong>อ<strong>ง</strong>ต<strong>า</strong>มกฎหม<strong>า</strong><strong>ย</strong> 19 383,500,000 383,500,000 383,500,000 383,500,000<strong>ย</strong>ั<strong>ง</strong>ไม่ได้<strong>จ</strong>ัดส<strong>ร</strong><strong>ร</strong>2,253,998,199 2,040,278,708 2,241,635,458 2,028,887,829<strong>ร</strong>วมส่ว<strong>น</strong>ขอ<strong>ง</strong>ผู้ถือหุ้<strong>น</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทฯ 7,179,797,118 6,966,077,627 7,167,434,377 6,954,686,748ส่ว<strong>น</strong>ขอ<strong>ง</strong>ผู้ถือหุ้<strong>น</strong>ส่ว<strong>น</strong><strong>น</strong>้อ<strong>ย</strong> 17,967,343 16,955,813 - -<strong>ร</strong>วมส่ว<strong>น</strong>ขอ<strong>ง</strong>ผู้ถือหุ้<strong>น</strong> 7,197,764,461 6,983,033,440 7,167,434,377 6,954,686,748<strong>ร</strong>วมห<strong>น</strong>ี้สิ<strong>น</strong>แล<strong>ะ</strong>ส่ว<strong>น</strong>ขอ<strong>ง</strong>ผู้ถือหุ้<strong>น</strong> 9,123,566,531 8,691,488,840 9,088,102,717 8,674,288,564(<strong>น</strong><strong>า</strong><strong>ย</strong><strong>จ</strong><strong>า</strong><strong>ร</strong>ุพ<strong>ง</strong>ศ์ เ<strong>ร</strong>ือ<strong>ง</strong>สุว<strong>ร</strong><strong>ร</strong>ณ)<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ธ<strong>า</strong><strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>)<strong>ร</strong>อ<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่ (<strong>น</strong><strong>า</strong><strong>ย</strong>ชิตณ<strong>ร</strong><strong>ง</strong>ค์ คุณ<strong>ะ</strong>กฤด<strong>า</strong>ธิก<strong>า</strong><strong>ร</strong>) <strong>ร</strong>ักษ<strong>า</strong>ก<strong>า</strong><strong>ร</strong>ใ<strong>น</strong>ต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ผู้อ<strong>ำ</strong><strong>น</strong>ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ใหญ่บ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>)หม<strong>า</strong><strong>ย</strong>เหตุ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบ<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เ<strong>ป</strong>็<strong>น</strong>ส่ว<strong>น</strong>ห<strong>น</strong>ึ่<strong>ง</strong>ขอ<strong>ง</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>น</strong>ี้156 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

<strong>MCOT</strong> Public Company Limited and SubsidiaryBalance Sheets (continued)As at December 31, <strong>2008</strong> and 2007Unit : BahtConsolidatedCompany Notes <strong>2008</strong> 2007 <strong>2008</strong> 2007Liabilities and Shareholders’ Equity (continued)Shareholders’ equityShare capital 18 Registered capital767,000,000 ordinary shares of Baht 5 each3,835,000,000 3,835,000,000 3,835,000,000 3,835,000,000 Issued and paid-up share capital687,099,210 ordinary shares of Baht 5 each3,435,496,050 3,435,496,050 3,435,496,050 3,435,496,050 Premium on ordinary shares1,106,802,869 1,106,802,869 1,106,802,869 1,106,802,869 Retained earningsAppropriated - legal reserve 19 383,500,000 383,500,000 383,500,000 383,500,000 Unappropriated2,253,998,199 2,040,278,708 2,241,635,458 2,028,887,829 Total shareholders’ equity Parent7,179,797,118 6,966,077,627 7,167,434,377 6,954,686,748 Minority interest 17,967,343 16,955,813 - - Total shareholders’ equity7,197,764,461 6,983,033,440 7,167,434,377 6,954,686,748 Total liabilities and shareholders’ equity 9,123,566,531 8,691,488,840 9,088,102,717 8,674,288,564(Mr. Charupong Ruangsuwan)(Mr. Chitnarong Kunakridatikarn)Chairman of the Board of Directors of <strong>MCOT</strong> Public Company LimitedExecutive Vice President Acting President of<strong>MCOT</strong> Public Company LimitedThe notes are an integral part of these financial statements.A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d157

บ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) แล<strong>ะ</strong>บ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong><strong>ง</strong>บก<strong>ำ</strong>ไ<strong>ร</strong>ข<strong>า</strong>ดทุ<strong>น</strong>ส<strong>ำ</strong>ห<strong>ร</strong>ับ<strong>ป</strong>ีสิ้<strong>น</strong>สุดวั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551 แล<strong>ะ</strong> 2550ห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วม <strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท หม<strong>า</strong><strong>ย</strong>เหตุ 2551 2550 2551 2550<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์แล<strong>ะ</strong>วิท<strong>ย</strong>ุ 21 3,444,974,864 3,110,286,442 3,390,088,886 3,066,153,205<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong> 22 780,761,638 730,584,596 780,761,638 730,584,596<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้อื่<strong>น</strong> 23 127,148,208 115,403,555 127,534,476 115,084,356<strong>ร</strong>วม<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้4,352,884,710 3,956,274,593 4,298,385,000 3,911,822,157ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์แล<strong>ะ</strong>วิท<strong>ย</strong>ุ 1,645,808,503 1,545,521,374 1,613,673,464 1,522,985,537ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong> 95,179,871 74,741,139 95,179,871 74,741,139ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ข<strong>า</strong><strong>ย</strong>แล<strong>ะ</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong> 946,182,681 810,594,094 929,834,657 797,967,831ค่<strong>า</strong>ตอบแท<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> 26 <strong>จ</strong>) 8,302,740 6,055,565 8,302,740 6,055,565ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>อื่<strong>น</strong> 910,293 1,047,328 910,293 1,047,328ดอกเบี้<strong>ย</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong><strong>ร</strong>วมค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>50,590 32,979 - - 2,696,434,678 2,437,992,479 2,647,901,025 2,402,797,400ก<strong>ำ</strong>ไ<strong>ร</strong>ก่อ<strong>น</strong>ภ<strong>า</strong>ษีเ<strong>ง</strong>ิ<strong>น</strong>ได้ 1,656,450,032 1,518,282,114 1,650,483,975 1,509,024,757ภ<strong>า</strong>ษีเ<strong>ง</strong>ิ<strong>น</strong>ได้ (426,341,485) (404,334,280) (423,958,820) (401,519,574)ก<strong>ำ</strong>ไ<strong>ร</strong>สุทธิส<strong>ำ</strong>ห<strong>ร</strong>ับ<strong>ป</strong>ี 1,230,108,547 1,113,947,834 1,226,525,155 1,107,505,183ก<strong>า</strong><strong>ร</strong>แบ่<strong>ง</strong><strong>ป</strong>ั<strong>น</strong>ก<strong>ำ</strong>ไ<strong>ร</strong>สุทธิก<strong>ำ</strong>ไ<strong>ร</strong>สุทธิส่ว<strong>น</strong>ที่เ<strong>ป</strong>็<strong>น</strong>ขอ<strong>ง</strong>ผู้ถือหุ้<strong>น</strong>บ<strong>ร</strong>ิษัทใหญ่ 1,228,281,017 1,110,662,082 1,226,525,155 1,107,505,183ก<strong>ำ</strong>ไ<strong>ร</strong>สุทธิส่ว<strong>น</strong>ที่เ<strong>ป</strong>็<strong>น</strong>ขอ<strong>ง</strong>ผู้ถือหุ้<strong>น</strong>ส่ว<strong>น</strong><strong>น</strong>้อ<strong>ย</strong> 1,827,530 3,285,752 - - ก<strong>ำ</strong>ไ<strong>ร</strong>สุทธิ 1,230,108,547 1,113,947,834 1,226,525,155 1,107,505,183ก<strong>ำ</strong>ไ<strong>ร</strong>ต่อหุ้<strong>น</strong> 27 1.79 1.62 1.79 1.61หม<strong>า</strong><strong>ย</strong>เหตุ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบ<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เ<strong>ป</strong>็<strong>น</strong>ส่ว<strong>น</strong>ห<strong>น</strong>ึ่<strong>ง</strong>ขอ<strong>ง</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>น</strong>ี้158 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

<strong>MCOT</strong> Public Company Limited and SubsidiaryStatements of Income For the years ended December 31, <strong>2008</strong> and 2007Unit : BahtConsolidatedCompany Notes <strong>2008</strong> 2007 <strong>2008</strong> 2007RevenuesRevenues from television and radio broadcasting 21 3,444,974,864 3,110,286,442 3,390,088,886 3,066,153,205Revenues from joint operation 22 780,761,638 730,584,596 780,761,638 730,584,596Other incomes 23 127,148,208 115,403,555 127,534,476 115,084,356Total revenues4,352,884,710 3,956,274,593 4,298,385,000 3,911,822,157ExpensesCosts of television and radio broadcasting 1,645,808,503 1,545,521,374 1,613,673,464 1,522,985,537Cost of joint operation 95,179,871 74,741,139 95,179,871 74,741,139Selling and administrative expenses 946,182,681 810,594,094 929,834,657 797,967,831Directors’ remuneration 26 (v) 8,302,740 6,055,565 8,302,740 6,055,565Other expenses 910,293 1,047,328 910,293 1,047,328Interest expenses 50,590 32,979 - -Total expenses2,696,434,678 2,437,992,479 2,647,901,025 2,402,797,400Profit before income tax1,656,450,032 1,518,282,114 1,650,483,975 1,509,024,757Income tax (426,341,485) (404,334,280) (423,958,820) (401,519,574)Net profit for the year1,230,108,547 1,113,947,834 1,226,525,155 1,107,505,183Net profit attributable toEquity holders of the parent1,228,281,017 1,110,662,082 1,226,525,155 1,107,505,183Minority interest 1,827,530 3,285,752 - -Net profit1,230,108,547 1,113,947,834 1,226,525,155 1,107,505,183Earnings per share 27 1.79 1.62 1.79 1.61The notes are an integral part of these financial statements.A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d159

บ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) แล<strong>ะ</strong>บ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong><strong>ง</strong>บแสด<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>แ<strong>ป</strong>ล<strong>ง</strong>ส่ว<strong>น</strong>ขอ<strong>ง</strong>ผู้ถือหุ้<strong>น</strong>ส<strong>ำ</strong>ห<strong>ร</strong>ับ<strong>ป</strong>ีสิ้<strong>น</strong>สุดวั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551 แล<strong>ะ</strong> 2550 ห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วม หม<strong>า</strong><strong>ย</strong>เหตุ ทุ<strong>น</strong>ที่ออก ส่ว<strong>น</strong>เกิ<strong>น</strong>มูลค่<strong>า</strong> ก<strong>ำ</strong>ไ<strong>ร</strong>ส<strong>ะ</strong>สม ก<strong>ำ</strong>ไ<strong>ร</strong>ส<strong>ะ</strong>สม ส่ว<strong>น</strong>ขอ<strong>ง</strong> <strong>ร</strong>วมแล<strong>ะ</strong>ช<strong>ำ</strong><strong>ร</strong><strong>ะ</strong>แล้ว หุ้<strong>น</strong>ส<strong>า</strong>มัญ <strong>จ</strong>ัดส<strong>ร</strong><strong>ร</strong>แล้ว <strong>ย</strong>ั<strong>ง</strong>ไม่ได้<strong>จ</strong>ัดส<strong>ร</strong><strong>ร</strong> ผู้ถือหุ้<strong>น</strong>ส่ว<strong>น</strong><strong>น</strong>้อ<strong>ย</strong>ทุ<strong>น</strong>ส<strong>ำ</strong><strong>ร</strong>อ<strong>ง</strong>ต<strong>า</strong>มกฎหม<strong>า</strong><strong>ย</strong> <strong>ย</strong>อดค<strong>ง</strong>เหลือต้<strong>น</strong><strong>ง</strong>วด ณ วั<strong>น</strong>ที่ 1 มก<strong>ร</strong><strong>า</strong>คม 2550 3,435,496,050 1,106,802,869 383,500,000 1,858,807,760 15,342,861 6,799,949,540ก<strong>ำ</strong>ไ<strong>ร</strong>สุทธิส<strong>ำ</strong>ห<strong>ร</strong>ับ<strong>ป</strong>ี - - - 1,110,662,082 3,285,752 1,113,947,834เ<strong>ง</strong>ิ<strong>น</strong><strong>ป</strong>ั<strong>น</strong>ผล<strong>จ</strong>่<strong>า</strong><strong>ย</strong> 31 - - - (929,191,134) (1,672,800) (930,863,934)<strong>ย</strong>อดค<strong>ง</strong>เหลือ<strong>ป</strong>ล<strong>า</strong><strong>ย</strong><strong>ง</strong>วด ณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2550 3,435,496,050 1,106,802,869 383,500,000 2,040,278,708 16,955,813 6,983,033,440ห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วม หม<strong>า</strong><strong>ย</strong>เหตุ ทุ<strong>น</strong>ที่ออก ส่ว<strong>น</strong>เกิ<strong>น</strong>มูลค่<strong>า</strong> ก<strong>ำ</strong>ไ<strong>ร</strong>ส<strong>ะ</strong>สม ก<strong>ำ</strong>ไ<strong>ร</strong>ส<strong>ะ</strong>สม ส่ว<strong>น</strong>ขอ<strong>ง</strong> <strong>ร</strong>วมแล<strong>ะ</strong>ช<strong>ำ</strong><strong>ร</strong><strong>ะ</strong>แล้ว หุ้<strong>น</strong>ส<strong>า</strong>มัญ <strong>จ</strong>ัดส<strong>ร</strong><strong>ร</strong>แล้ว <strong>ย</strong>ั<strong>ง</strong>ไม่ได้<strong>จ</strong>ัดส<strong>ร</strong><strong>ร</strong> ผู้ถือหุ้<strong>น</strong>ส่ว<strong>น</strong><strong>น</strong>้อ<strong>ย</strong>ทุ<strong>น</strong>ส<strong>ำ</strong><strong>ร</strong>อ<strong>ง</strong>ต<strong>า</strong>มกฎหม<strong>า</strong><strong>ย</strong> <strong>ย</strong>อดค<strong>ง</strong>เหลือต้<strong>น</strong><strong>ง</strong>วด ณ วั<strong>น</strong>ที่ 1 มก<strong>ร</strong><strong>า</strong>คม 2551 3,435,496,050 1,106,802,869 383,500,000 2,040,278,708 16,955,813 6,983,033,440<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong>ับ<strong>ป</strong><strong>ร</strong>ุ<strong>ง</strong> - - - 10,000,000 - 10,000,000<strong>ย</strong>อดค<strong>ง</strong>เหลือที่<strong>ป</strong><strong>ร</strong>ับ<strong>ป</strong><strong>ร</strong>ุ<strong>ง</strong>แล้ว 3,435,496,050 1,106,802,869 383,500,000 2,050,278,708 16,955,813 6,993,033,440ก<strong>ำ</strong>ไ<strong>ร</strong>สุทธิส<strong>ำ</strong>ห<strong>ร</strong>ับ<strong>ป</strong>ี - - - 1,228,281,017 1,827,530 1,230,108,547เ<strong>ง</strong>ิ<strong>น</strong><strong>ป</strong>ั<strong>น</strong>ผล<strong>จ</strong>่<strong>า</strong><strong>ย</strong> 31 - - - (1,024,561,526) (816,000) (1,025,377,526)<strong>ย</strong>อดค<strong>ง</strong>เหลือ<strong>ป</strong>ล<strong>า</strong><strong>ย</strong><strong>ง</strong>วด ณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551 3,435,496,050 1,106,802,869 383,500,000 2,253,998,199 17,967,343 7,197,764,461หม<strong>า</strong><strong>ย</strong>เหตุ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบ<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เ<strong>ป</strong>็<strong>น</strong>ส่ว<strong>น</strong>ห<strong>น</strong>ึ่<strong>ง</strong>ขอ<strong>ง</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>น</strong>ี้160 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

<strong>MCOT</strong> Public Company Limited and Subsidiary Statements of Changes in Shareholders’ Equity For the years ended December 31, <strong>2008</strong> and 2007Unit: BahtConsolidated Note Issued and Premium on Appropirated Unappropriated Minority Totalpaid-up share capital retained retained interestcapital earnings- earningslegal reserve Opening balance as at January 1, 2007 3,435,496,050 1,106,802,869 383,500,000 1,858,807,760 15,342,861 6,799,949,540Net profit for the year - - - 1,110,662,082 3,285,752 1,113,947,834Dividends Payment 31 - - - (929,191,134) (1,672,800) (930,863,934)Closing balance as at December 31, 2007 3,435,496,050 1,106,802,869 383,500,000 2,040,278,708 16,955,813 6,983,033,440Unit: BahtConsolidated Note Issued and Premium on Appropirated Unappropriated Minority Totalpaid-up share capital retained retained interestcapital earnings- earningslegal reserve Opening balance as at January 1, <strong>2008</strong> 3,435,496,050 1,106,802,869 383,500,000 2,040,278,708 16,955,813 6,983,033,440Adjustment - - - 10,000,000 - 10,000,000Balance after adjustment 3,435,496,050 1,106,802,869 383,500,000 2,050,278,708 16,955,813 6,993,033,440Net profit for the year - - - 1,228,281,017 1,827,530 1,230,108,547Dividends Payment 31 - - - (1,024,561,526) (816,000) (1,025,377,526)Closing balance as at December 31, <strong>2008</strong> 3,435,496,050 1,106,802,869 383,500,000 2,253,998,199 17,967,343 7,197,764,461The notes are an integral part of these financial statements.A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d161

บ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) แล<strong>ะ</strong>บ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong><strong>ง</strong>บแสด<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>แ<strong>ป</strong>ล<strong>ง</strong>ส่ว<strong>น</strong>ขอ<strong>ง</strong>ผู้ถือหุ้<strong>น</strong> (ต่อ)ส<strong>ำ</strong>ห<strong>ร</strong>ับ<strong>ป</strong>ีสิ้<strong>น</strong>สุดวั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551 แล<strong>ะ</strong> 2550 ห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท หม<strong>า</strong><strong>ย</strong>เหตุ ทุ<strong>น</strong>ที่ออก ส่ว<strong>น</strong>เกิ<strong>น</strong>มูลค่<strong>า</strong> ก<strong>ำ</strong>ไ<strong>ร</strong>ส<strong>ะ</strong>สม ก<strong>ำ</strong>ไ<strong>ร</strong>ส<strong>ะ</strong>สม <strong>ร</strong>วมแล<strong>ะ</strong>ช<strong>ำ</strong><strong>ร</strong><strong>ะ</strong>แล้ว หุ้<strong>น</strong>ส<strong>า</strong>มัญ <strong>จ</strong>ัดส<strong>ร</strong><strong>ร</strong>แล้ว <strong>ย</strong>ั<strong>ง</strong>ไม่ได้<strong>จ</strong>ัดส<strong>ร</strong><strong>ร</strong> ทุ<strong>น</strong>ส<strong>ำ</strong><strong>ร</strong>อ<strong>ง</strong>ต<strong>า</strong>มกฎหม<strong>า</strong><strong>ย</strong><strong>ย</strong>อดค<strong>ง</strong>เหลือต้<strong>น</strong><strong>ง</strong>วด ณ วั<strong>น</strong>ที่ 1 มก<strong>ร</strong><strong>า</strong>คม 2550 3,435,496,050 1,106,802,869 383,500,000 1,848,966,580 6,774,765,499ก<strong>ำ</strong>ไ<strong>ร</strong>สุทธิส<strong>ำ</strong>ห<strong>ร</strong>ับ<strong>ป</strong>ี - - - 1,107,505,183 1,107,505,183เ<strong>ง</strong>ิ<strong>น</strong><strong>ป</strong>ั<strong>น</strong>ผล<strong>จ</strong>่<strong>า</strong><strong>ย</strong> 31 - - - (927,583,934) (927,583,934)<strong>ย</strong>อดค<strong>ง</strong>เหลือ<strong>ป</strong>ล<strong>า</strong><strong>ย</strong><strong>ง</strong>วด ณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2550 3,435,496,050 1,106,802,869 383,500,000 2,028,887,829 6,954,686,748ห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท หม<strong>า</strong><strong>ย</strong>เหตุ ทุ<strong>น</strong>ที่ออก ส่ว<strong>น</strong>เกิ<strong>น</strong>มูลค่<strong>า</strong> ก<strong>ำ</strong>ไ<strong>ร</strong>ส<strong>ะ</strong>สม ก<strong>ำ</strong>ไ<strong>ร</strong>ส<strong>ะ</strong>สม <strong>ร</strong>วมแล<strong>ะ</strong>ช<strong>ำ</strong><strong>ร</strong><strong>ะ</strong>แล้ว หุ้<strong>น</strong>ส<strong>า</strong>มัญ <strong>จ</strong>ัดส<strong>ร</strong><strong>ร</strong>แล้ว <strong>ย</strong>ั<strong>ง</strong>ไม่ได้<strong>จ</strong>ัดส<strong>ร</strong><strong>ร</strong> ทุ<strong>น</strong>ส<strong>ำ</strong><strong>ร</strong>อ<strong>ง</strong>ต<strong>า</strong>มกฎหม<strong>า</strong><strong>ย</strong><strong>ย</strong>อดค<strong>ง</strong>เหลือต้<strong>น</strong><strong>ง</strong>วด ณ วั<strong>น</strong>ที่ 1 มก<strong>ร</strong><strong>า</strong>คม 2551 3,435,496,050 1,106,802,869 383,500,000 2,028,887,829 6,954,686,748<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong>ับ<strong>ป</strong><strong>ร</strong>ุ<strong>ง</strong> - - - 10,000,000 10,000,000<strong>ย</strong>อดค<strong>ง</strong>เหลือที่<strong>ป</strong><strong>ร</strong>ับ<strong>ป</strong><strong>ร</strong>ุ<strong>ง</strong>แล้ว 3,435,496,050 1,106,802,869 383,500,000 2,038,887,829 6,964,686,748ก<strong>ำ</strong>ไ<strong>ร</strong>สุทธิส<strong>ำ</strong>ห<strong>ร</strong>ับ<strong>ป</strong>ี - - - 1,226,525,155 1,226,525,155เ<strong>ง</strong>ิ<strong>น</strong><strong>ป</strong>ั<strong>น</strong>ผล<strong>จ</strong>่<strong>า</strong><strong>ย</strong> 31 - - - (1,023,777,526) (1,023,777,526)<strong>ย</strong>อดค<strong>ง</strong>เหลือ<strong>ป</strong>ล<strong>า</strong><strong>ย</strong><strong>ง</strong>วด ณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551 3,435,496,050 1,106,802,869 383,500,000 2,241,635,458 7,167,434,377หม<strong>า</strong><strong>ย</strong>เหตุ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบ<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เ<strong>ป</strong>็<strong>น</strong>ส่ว<strong>น</strong>ห<strong>น</strong>ึ่<strong>ง</strong>ขอ<strong>ง</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>น</strong>ี้162 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

<strong>MCOT</strong> Public Company Limited and Subsidiary Statements of Changes in Shareholders’ Equity (continued) For the years ended December 31, <strong>2008</strong> and 2007Unit : BahtCompanyNote Issued and Premium on Appropirated Unappropriated Totalpaid-up share capital retained retained capital earnings- earningslegal reserveOpening balance as at January 1, 2007 3,435,496,050 1,106,802,869 383,500,000 1,848,966,580 6,774,765,499Net profit for the year - - - 1,107,505,183 1,107,505,183 Dividends Payment 31 - - - (927,583,934) (927,583,934)Closing balance as at December 31, 2007 3,435,496,050 1,106,802,869 383,500,000 2,028,887,829 6,954,686,748Unit : BahtCompanyNote Issued and Premium on Appropirated Unappropriated Totalpaid-up share capital retained retained capital earnings- earningslegal reserveOpening balance as at January 1, <strong>2008</strong> 3,435,496,050 1,106,802,869 383,500,000 2,028,887,829 6,954,686,748Adjustment - - - 10,000,000 10,000,000 Balance after adjustment 3,435,496,050 1,106,802,869 383,500,000 2,038,887,829 6,964,686,748Net profit for the year - - - 1,226,525,155 1,226,525,155 Dividends Payment 31 - - - (1,023,777,526) (1,023,777,526)Closing balance as at December 31, <strong>2008</strong> 3,435,496,050 1,106,802,869 383,500,000 2,241,635,458 7,167,434,377The notes are an integral part of these financial statements.A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d163

บ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) แล<strong>ะ</strong>บ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong><strong>ง</strong>บก<strong>ร</strong><strong>ะ</strong>แสเ<strong>ง</strong>ิ<strong>น</strong>สดส<strong>ำ</strong>ห<strong>ร</strong>ับ<strong>ป</strong>ี สิ้<strong>น</strong>สุดวั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551 แล<strong>ะ</strong> 2550 ก<strong>ร</strong><strong>ะ</strong>แสเ<strong>ง</strong>ิ<strong>น</strong>สด<strong>จ</strong><strong>า</strong>กกิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>มด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ก<strong>ำ</strong>ไ<strong>ร</strong>ก่อ<strong>น</strong>ภ<strong>า</strong>ษีเ<strong>ง</strong>ิ<strong>น</strong>ได้<strong>น</strong>ิติบุคคลห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วม <strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท หม<strong>า</strong><strong>ย</strong>เหตุ 2551 2550 2551 25501,656,450,032 1,518,282,114 1,650,483,975 1,509,024,757 <strong>ป</strong><strong>ร</strong>ับก<strong>ร</strong><strong>ะ</strong>ทบก<strong>ำ</strong>ไ<strong>ร</strong>สุทธิเ<strong>ป</strong>็<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong>สด<strong>ร</strong>ับ (<strong>จ</strong>่<strong>า</strong><strong>ย</strong>)ห<strong>น</strong>ี้ส<strong>ง</strong>สั<strong>ย</strong><strong>จ</strong><strong>ะ</strong>สูญ 5 5,882,423 (48,457,816) 5,882,423 (48,457,816)ห<strong>น</strong>ี้สูญ 5 2,090,006 76,800,612 2,090,006 76,800,612 ลิขสิทธิ์<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>ภ<strong>า</strong>พ<strong>ย</strong><strong>น</strong>ต<strong>ร</strong>์ 6 27,551,886 31,762,122 27,551,886 30,933,613 แล<strong>ะ</strong>ต้<strong>น</strong>ทุ<strong>น</strong>ผลิต<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ตัด<strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong>ค่<strong>า</strong>เสื่อม<strong>ร</strong><strong>า</strong>ค<strong>า</strong> 11 392,620,248 366,788,311 390,581,778 365,007,049 สิทธิก<strong>า</strong><strong>ร</strong>เช่<strong>า</strong>ที่ดิ<strong>น</strong>ตัด<strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong> 13 3,165,722 3,152,386 3,165,722 3,152,386 ค่<strong>า</strong>ตัด<strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong>ซอฟท์แว<strong>ร</strong>์ 1,879,238 1,863,424 1,699,759 1,701,811 <strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>กสิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์<strong>ร</strong>ับโอ<strong>น</strong>ตัดบัญชี 17 (93,599,663) (79,592,262) (93,599,663) (79,592,262) ค่<strong>า</strong>สิทธิใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ออกอ<strong>า</strong>ก<strong>า</strong>ศตัด<strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong> 92,651 - 92,651 - (ก<strong>ำ</strong>ไ<strong>ร</strong>) ข<strong>า</strong>ดทุ<strong>น</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong><strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ 1,732,690 34,901 1,732,690 34,901 (ก<strong>ำ</strong>ไ<strong>ร</strong>) ข<strong>า</strong>ดทุ<strong>น</strong><strong>จ</strong><strong>า</strong>กอัต<strong>ร</strong><strong>า</strong>แลกเ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong> 194,355 (418,348) 194,355 (418,348) ส<strong>ำ</strong><strong>ร</strong>อ<strong>ง</strong>เ<strong>ง</strong>ิ<strong>น</strong>ชดเช<strong>ย</strong>พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong> 21,451,450 13,036,833 21,451,450 13,036,833 ก<strong>ำ</strong>ไ<strong>ร</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ก่อ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>แ<strong>ป</strong>ล<strong>ง</strong>ใ<strong>น</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ แล<strong>ะ</strong>ห<strong>น</strong>ี้สิ<strong>น</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> 2,019,511,038 1,883,252,277 2,011,327,032 1,871,223,536 สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> (เพิ่มขึ้<strong>น</strong>) ลดล<strong>ง</strong>ลูกห<strong>น</strong>ี้ก<strong>า</strong><strong>ร</strong>ค้<strong>า</strong> 7,966,352 (33,686,508) 20,902,371 (33,713,095)ลิขสิทธิ์<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>ภ<strong>า</strong>พ<strong>ย</strong><strong>น</strong>ต<strong>ร</strong>์แล<strong>ะ</strong>ต้<strong>น</strong>ทุ<strong>น</strong>ผลิต<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> (34,439,538) (30,263,343) (33,783,536) (30,263,343)พัสดุค<strong>ง</strong>เหลือ (873,325) (309,356) (873,325) (309,356) <strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ค้<strong>า</strong><strong>ง</strong><strong>ร</strong>ับ (63,589,707) 2,062,104 (63,589,707) 2,062,104 ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong>ล่ว<strong>ง</strong>ห<strong>น</strong>้<strong>า</strong> 18,135,742 (15,737,532) 18,135,742 (15,737,532) เ<strong>ง</strong>ิ<strong>น</strong>ให้กู้<strong>ย</strong>ืมแก่กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong>กั<strong>น</strong> - - 6,000,000 (9,000,000)สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์หมุ<strong>น</strong>เวี<strong>ย</strong><strong>น</strong>อื่<strong>น</strong> (16,612,080) 27,065,219 (16,165,724) 27,901,032 สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ไม่หมุ<strong>น</strong>เวี<strong>ย</strong><strong>น</strong>อื่<strong>น</strong> (323,508) 5,888,292 (1,262,431) 7,154,493 ห<strong>น</strong>ี้สิ<strong>น</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> เพิ่มขึ้<strong>น</strong> (ลดล<strong>ง</strong>)เ<strong>จ</strong>้<strong>า</strong>ห<strong>น</strong>ี้ก<strong>า</strong><strong>ร</strong>ค้<strong>า</strong> 12,559,782 17,081,710 (2,048,816) 16,924,641 หม<strong>า</strong><strong>ย</strong>เหตุ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบ<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เ<strong>ป</strong>็<strong>น</strong>ส่ว<strong>น</strong>ห<strong>น</strong>ึ่<strong>ง</strong>ขอ<strong>ง</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>น</strong>ี้164 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

<strong>MCOT</strong> Public Company Limited and SubsidiaryStatements of Cash FlowsFor the years ended December 31, <strong>2008</strong> and 2007Cash flows from operating activitiesProfit before taxUnit : BahtConsolidatedCompanyNotes <strong>2008</strong> 2007 <strong>2008</strong> 20071,656,450,032 1,518,282,114 1,650,483,975 1,509,024,757Reconciliation of net profit to cash inflow (outflow):Doubtful accounts 5 5,882,423 (48,457,816) 5,882,423 (48,457,816)Bad debt 5 2,090,006 76,800,612 2,090,006 76,800,612Programmes and film rights and production costs 6 27,551,886 31,762,122 27,551,886 30,933,613Depreciation 11 392,620,248 366,788,311 390,581,778 365,007,049Amortisation of defer land leasehold right 13 3,165,722 3,152,386 3,165,722 3,152,386Amortisation of defer software 1,879,238 1,863,424 1,699,759 1,701,811Defered revenue 17 (93,599,663) (79,592,262) (93,599,663) (79,592,262)Amortisation of boardcasting rights 92,651 - 92,651 - (Gain) Loss from sales of assets 1,732,690 34,901 1,732,690 34,901(Gain) Loss from exchange rate 194,355 (418,348) 194,355 (418,348)Provision for retirement benefits 21,451,450 13,036,833 21,451,450 13,036,833Profit from operating before change in operating assetsand operating liabilities:2,019,511,038 1,883,252,277 2,011,327,032 1,871,223,536(Increase) decrease in operating assets:Trade account receivable 7,966,352 (33,686,508) 20,902,371 (33,713,095)Joint operation receivables - - - - Programmes and film rights and production costs (34,439,538) (30,263,343) (33,783,536) (30,263,343)Supplies (873,325) (309,356) (873,325) (309,356)Accrued income (63,589,707) 2,062,104 (63,589,707) 2,062,104Prepaid expenses 18,135,742 (15,737,532) 18,135,742 (15,737,532)Loan to related parties - - 6,000,000 (9,000,000)Other current assets (16,612,080) 27,065,219 (16,165,724) 27,901,032Other non-current assets (323,508) 5,888,292 (1,262,431) 7,154,493Increase (decrease) in operating liabilities:Trade account payable 12,559,782 17,081,710 (2,048,816) 16,924,641The notes are an integral part of these financial statements.A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d165

บ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) แล<strong>ะ</strong>บ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong><strong>ง</strong>บก<strong>ร</strong><strong>ะ</strong>แสเ<strong>ง</strong>ิ<strong>น</strong>สด (ต่อ)ส<strong>ำ</strong>ห<strong>ร</strong>ับ<strong>ป</strong>ี สิ้<strong>น</strong>สุดวั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551 แล<strong>ะ</strong> 2550 ห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วม <strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท หม<strong>า</strong><strong>ย</strong>เหตุ 2551 2550 2551 2550ก<strong>ร</strong><strong>ะ</strong>แสเ<strong>ง</strong>ิ<strong>น</strong>สด<strong>จ</strong><strong>า</strong>กกิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>มด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> (ต่อ)ห<strong>น</strong>ี้สิ<strong>น</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>เพิ่มขึ้<strong>น</strong> (ลดล<strong>ง</strong>) (ต่อ)<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>ร</strong>ับล่ว<strong>ง</strong>ห<strong>น</strong>้<strong>า</strong> (3,216,776) 93,642 (3,216,776) 93,642 ส่ว<strong>น</strong>ขอ<strong>ง</strong>ห<strong>น</strong>ี้สิ<strong>น</strong>ต<strong>า</strong>มสัญญ<strong>า</strong>เช่<strong>า</strong>ซื้อที่ถึ<strong>ง</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดช<strong>ำ</strong><strong>ร</strong><strong>ะ</strong>ภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ห<strong>น</strong>ึ่<strong>ง</strong><strong>ป</strong>ี 265,183 (366,694) - - ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ค้<strong>า</strong><strong>ง</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong> 106,921,035 (73,498,669) 106,667,439 (72,827,987)ห<strong>น</strong>ี้สิ<strong>น</strong>หมุ<strong>น</strong>เวี<strong>ย</strong><strong>น</strong>อื่<strong>น</strong> 32,663,299 (72,227,380) 32,962,827 (72,541,934)ห<strong>น</strong>ี้สิ<strong>น</strong>ต<strong>า</strong>มสัญญ<strong>า</strong>เช่<strong>า</strong>ซื้อ 652,216 (54,719) - - เ<strong>ง</strong>ิ<strong>น</strong>กอ<strong>ง</strong>ทุ<strong>น</strong>บ<strong>ำ</strong>เห<strong>น</strong>็<strong>จ</strong>พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong> 320,167 677,453 320,167 677,453 ห<strong>น</strong>ี้สิ<strong>น</strong>ไม่หมุ<strong>น</strong>เวี<strong>ย</strong><strong>น</strong>อื่<strong>น</strong> (3,620,520) (10,141,294) (3,620,520) (10,141,294)เ<strong>ง</strong>ิ<strong>น</strong>สด<strong>ร</strong>ับ<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>2,076,319,360 1,699,835,202 2,071,754,743 1,681,502,360 <strong>จ</strong>่<strong>า</strong><strong>ย</strong>ภ<strong>า</strong>ษีเ<strong>ง</strong>ิ<strong>น</strong>ได้(456,628,971) (439,197,773) (455,046,387) (431,711,436)เ<strong>ง</strong>ิ<strong>น</strong>สดสุทธิได้ม<strong>า</strong><strong>จ</strong><strong>า</strong>กกิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>มด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>1,619,690,389 1,260,637,429 1,616,708,356 1,249,790,924 ก<strong>ร</strong><strong>ะ</strong>แสเ<strong>ง</strong>ิ<strong>น</strong>สด<strong>จ</strong><strong>า</strong>กกิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>มล<strong>ง</strong>ทุ<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong>สั้<strong>น</strong> (เพิ่มขึ้<strong>น</strong>) ลดล<strong>ง</strong> (7,528,406) 276,855,644 (7,528,406) 276,855,644 เ<strong>ง</strong>ิ<strong>น</strong>ฝ<strong>า</strong>กที่มีภ<strong>า</strong><strong>ร</strong><strong>ะ</strong>ผูกพั<strong>น</strong>เพิ่มขึ้<strong>น</strong> (3,858,607) (3,401,605) (3,858,607) (3,401,605) เ<strong>ง</strong>ิ<strong>น</strong>สด<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ซื้อที่ดิ<strong>น</strong> อ<strong>า</strong>ค<strong>า</strong><strong>ร</strong> แล<strong>ะ</strong>อุ<strong>ป</strong>ก<strong>ร</strong>ณ์ (114,661,600) (228,441,906) (112,017,387) (226,628,576)เ<strong>ง</strong>ิ<strong>น</strong>สด<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ซื้อสิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ไม่มีตัวต<strong>น</strong> (4,815,672) (78,647) (3,854,032) - เ<strong>ง</strong>ิ<strong>น</strong>สด<strong>ร</strong>ับ<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong><strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ 208,051 139,121 208,051 139,121 เ<strong>ง</strong>ิ<strong>น</strong>สดสุทธิได้ม<strong>า</strong> (ใช้ไ<strong>ป</strong>) ใ<strong>น</strong>กิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>มล<strong>ง</strong>ทุ<strong>น</strong> (130,656,234) 45,072,607 (127,050,381) 46,964,584 ก<strong>ร</strong><strong>ะ</strong>แสเ<strong>ง</strong>ิ<strong>น</strong>สด<strong>จ</strong><strong>า</strong>กกิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>ม<strong>จ</strong>ัดห<strong>า</strong>เ<strong>ง</strong>ิ<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong>สด<strong>จ</strong>่<strong>า</strong><strong>ย</strong><strong>ป</strong>ั<strong>น</strong>ผลแก่ผู้ถือหุ้<strong>น</strong>ส่ว<strong>น</strong><strong>น</strong>้อ<strong>ย</strong> (816,000) (1,672,800) - - เ<strong>ง</strong>ิ<strong>น</strong>สด<strong>จ</strong>่<strong>า</strong><strong>ย</strong><strong>ป</strong>ั<strong>น</strong>ผล(1,024,561,526) (929,191,134) (1,023,777,526) (927,583,934) เ<strong>ง</strong>ิ<strong>น</strong>สดสุทธิใช้ไ<strong>ป</strong>ใ<strong>น</strong>กิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>ม<strong>จ</strong>ัดห<strong>า</strong>เ<strong>ง</strong>ิ<strong>น</strong>(1,025,377,526) (930,863,934) (1,023,777,526) (927,583,934) เ<strong>ง</strong>ิ<strong>น</strong>สดแล<strong>ะ</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>เที<strong>ย</strong>บเท่<strong>า</strong>เ<strong>ง</strong>ิ<strong>น</strong>สดเพิ่มขึ้<strong>น</strong> สุทธิ 463,656,629 374,846,102 465,880,449 369,171,574 เ<strong>ง</strong>ิ<strong>น</strong>สดแล<strong>ะ</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>เที<strong>ย</strong>บเท่<strong>า</strong>เ<strong>ง</strong>ิ<strong>น</strong>สดต้<strong>น</strong><strong>ง</strong>วด 1,365,331,657 990,485,555 1,356,652,783 987,481,209 เ<strong>ง</strong>ิ<strong>น</strong>สดแล<strong>ะ</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>เที<strong>ย</strong>บเท่<strong>า</strong>เ<strong>ง</strong>ิ<strong>น</strong>สด<strong>ป</strong>ล<strong>า</strong><strong>ย</strong><strong>ง</strong>วด 3 1,828,988,286 1,365,331,657 1,822,533,232 1,356,652,783 ข้อมูลเพิ่มเติมส<strong>ำ</strong>ห<strong>ร</strong>ับ<strong>ง</strong>บก<strong>ร</strong><strong>ะ</strong>แสเ<strong>ง</strong>ิ<strong>น</strong>สด<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ที่ไม่ใช่เ<strong>ง</strong>ิ<strong>น</strong>สดซื้อที่ดิ<strong>น</strong> อ<strong>า</strong>ค<strong>า</strong><strong>ร</strong> แล<strong>ะ</strong>อุ<strong>ป</strong>ก<strong>ร</strong>ณ์โด<strong>ย</strong><strong>ย</strong>ั<strong>ง</strong>มิได้ช<strong>ำ</strong><strong>ร</strong><strong>ะ</strong>เ<strong>ป</strong>็<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong>สด 46,726,984 17,460,737 46,726,984 17,460,737หม<strong>า</strong><strong>ย</strong>เหตุ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบ<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เ<strong>ป</strong>็<strong>น</strong>ส่ว<strong>น</strong>ห<strong>น</strong>ึ่<strong>ง</strong>ขอ<strong>ง</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>น</strong>ี้166 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

<strong>MCOT</strong> Public Company Limited and SubsidiaryStatements of Cash Flows (continued)For the years ended December 31, <strong>2008</strong> and 2007Unit : BahtConsolidatedCompanyNotes <strong>2008</strong> 2007 <strong>2008</strong> 2007Cash flows from operating activities (continued)Increase (decrease) in operating liabilities (continued):Advance received (3,216,776) 93,642 (3,216,776) 93,642 Lease liabilities (maturing within one year) 265,183 (366,694) - - Accrued expenses 106,921,035 (73,498,669) 106,667,439 (72,827,987)Other current liabilities 32,663,299 (72,227,380) 32,962,827 (72,541,934)Lease liabilities 652,216 (54,719) - - Pension fund 320,167 677,453 320,167 677,453 Other non-current liabilities (3,620,520) (10,141,294) (3,620,520) (10,141,294)Cash inflow from operating2,076,319,360 1,699,835,202 2,071,754,743 1,681,502,360 Interest paid - - - - Income tax paid(456,628,971) (439,197,773) (455,046,387) (431,711,436)Net cash inflow from operating activities1,619,690,389 1,260,637,429 1,616,708,356 1,249,790,924Cash flows from investing activities(Increase) decrease in short-term investments (7,528,406) 276,855,644 (7,528,406) 276,855,644 Increase in restricted cash (3,858,607) (3,401,605) (3,858,607) (3,401,605)Acquisition of property, plant and equipment(114,661,600) (228,441,906) (112,017,387) (226,628,576)Acquisition of intangible assets (4,815,672) (78,647) (3,854,032) - Disposals of property, plant and equipment 208,051 139,121 208,051 139,121 Net cash inflow/(outflow) from investing activities (130,656,234) 45,072,607 (127,050,381) 46,964,584 Cash flows from financing activitiesDividend payment to minority interest (816,000) (1,672,800) - - Dividend payment(1,024,561,526) (929,191,134) (1,023,777,526) (927,583,934)Net cash outflow from financing activities(1,025,377,526) (930,863,934) (1,023,777,526) (927,583,934)Net increase in cash and cash equivalents 463,656,629 374,846,102 465,880,449 369,171,574 Cash and cash equivalents at beginning of period 1,365,331,657 990,485,555 1,356,652,783 987,481,209 Cash and cash equivalents at ending of period1,828,988,286 1,365,331,657 1,822,533,232 1,356,652,783 Supplementary information:Non-cash transactionsAccounts payable arisen from purchases of property, 46,726,984 17,460,737 46,726,984 17,460,737 plant and equipmentThe notes are an integral part of these financial statements.A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d167

บ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) แล<strong>ะ</strong>บ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong>หม<strong>า</strong><strong>ย</strong>เหตุ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบ<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>ส<strong>ำ</strong>ห<strong>ร</strong>ับ<strong>ป</strong>ีสิ้<strong>น</strong>สุดวั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551 แล<strong>ะ</strong> 2550 1 ข้อมูลทั่วไ<strong>ป</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดตั้<strong>ง</strong>บ<strong>ร</strong>ิษัทบ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) (“บ<strong>ร</strong>ิษัท” ห<strong>ร</strong>ือ “อสมท”) <strong>จ</strong>ดท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong><strong>จ</strong>ัดตั้<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong> บ<strong>ร</strong>ิษัทมห<strong>า</strong>ช<strong>น</strong><strong>จ</strong><strong>ำ</strong>กัด เมื่อวั<strong>น</strong>ที่ 17 สิ<strong>ง</strong>ห<strong>า</strong>คม2547 ซึ่<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>ก<strong>า</strong><strong>ร</strong>แ<strong>ป</strong>ล<strong>ง</strong>สภ<strong>า</strong>พม<strong>า</strong><strong>จ</strong><strong>า</strong>กอ<strong>ง</strong>ค์ก<strong>า</strong><strong>ร</strong>สื่อส<strong>า</strong><strong>ร</strong>มวลช<strong>น</strong>แห่<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong> (“อ.ส.ม.ท.”) ภ<strong>า</strong><strong>ย</strong>ใต้พ<strong>ร</strong><strong>ะ</strong><strong>ร</strong><strong>า</strong>ชบัญญัติทุ<strong>น</strong><strong>ร</strong>ัฐวิส<strong>า</strong>หกิ<strong>จ</strong>พ.ศ. 2542 บ<strong>ร</strong>ิษัทได้<strong>ร</strong>ับโอ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong> สิทธิ ห<strong>น</strong>ี้คว<strong>า</strong>ม<strong>ร</strong>ับผิดชอบ สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ ส่ว<strong>น</strong>ขอ<strong>ง</strong>ทุ<strong>น</strong>แล<strong>ะ</strong>พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>ทั้<strong>ง</strong>หมด<strong>จ</strong><strong>า</strong>ก อ.ส.ม.ท. โด<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>อ<strong>น</strong>ุมัติขอ<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong><strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>ทุ<strong>น</strong><strong>ร</strong>ัฐวิส<strong>า</strong>หกิ<strong>จ</strong>เมื่อวั<strong>น</strong>ที่ 19 ก<strong>ร</strong>กฎ<strong>า</strong>คม 2547 แล<strong>ะ</strong>มติคณ<strong>ะ</strong><strong>ร</strong>ัฐม<strong>น</strong>ต<strong>ร</strong>ีเมื่อวั<strong>น</strong>ที่ 20 ก<strong>ร</strong>กฎ<strong>า</strong>คม 2547บ<strong>ร</strong>ิษัทได้<strong>ร</strong>ับ<strong>ย</strong>กเว้<strong>น</strong>ไม่ต้อ<strong>ง</strong><strong>ป</strong>ฏิบัติต<strong>า</strong>มค<strong>ำ</strong>สั่<strong>ง</strong> <strong>ร</strong><strong>ะ</strong>เบี<strong>ย</strong>บข้อบั<strong>ง</strong>คับ แล<strong>ะ</strong>มติคณ<strong>ะ</strong><strong>ร</strong>ัฐม<strong>น</strong>ต<strong>ร</strong>ีที่ใช้กับ<strong>ร</strong>ัฐวิส<strong>า</strong>หกิ<strong>จ</strong>ทั่วไ<strong>ป</strong> บ<strong>ร</strong>ิษัท<strong>จ</strong>ัดตั้<strong>ง</strong>ขึ้<strong>น</strong>ใ<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong>แล<strong>ะ</strong>มีที่อ<strong>ย</strong>ู่ที่ได้<strong>จ</strong>ดท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong>ไว้ที่ 63/1 ถ<strong>น</strong><strong>น</strong>พ<strong>ร</strong><strong>ะ</strong><strong>ร</strong><strong>า</strong>ม 9 ห้ว<strong>ย</strong>ขว<strong>า</strong><strong>ง</strong> ก<strong>ร</strong>ุ<strong>ง</strong>เทพมห<strong>า</strong><strong>น</strong>ค<strong>ร</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>หลักขอ<strong>ง</strong> อสมทอสมท <strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุโท<strong>ร</strong>ทัศ<strong>น</strong>์ช่อ<strong>ง</strong> 9 แล<strong>ะ</strong>สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุก<strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>า</strong><strong>ย</strong>เสี<strong>ย</strong><strong>ง</strong> 62 สถ<strong>า</strong><strong>น</strong>ี ภ<strong>า</strong><strong>ย</strong>ใต้พ<strong>ร</strong><strong>ะ</strong><strong>ร</strong><strong>า</strong>ชบัญญัติวิท<strong>ย</strong>ุก<strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>า</strong><strong>ย</strong>เสี<strong>ย</strong><strong>ง</strong>แล<strong>ะ</strong>วิท<strong>ย</strong>ุโท<strong>ร</strong>ทัศ<strong>น</strong>์ พ.ศ. 2498 โด<strong>ย</strong> อสมท ต้อ<strong>ง</strong>เส<strong>น</strong>อข่<strong>า</strong>ว ส<strong>า</strong><strong>ร</strong>คดี แล<strong>ะ</strong>ส<strong>า</strong><strong>ร</strong><strong>ะ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์<strong>ร</strong>วมกั<strong>น</strong>ต้อ<strong>ง</strong>ไม่<strong>น</strong>้อ<strong>ย</strong>กว่<strong>า</strong><strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong> 50 ขอ<strong>ง</strong>เวล<strong>า</strong>ออกอ<strong>า</strong>ก<strong>า</strong>ศทั้<strong>ง</strong>หมดธุ<strong>ร</strong>กิ<strong>จ</strong>หลักขอ<strong>ง</strong> อสมท ที่ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>เอ<strong>ง</strong><strong>ร</strong>วมทั้<strong>ง</strong>ที่ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ภ<strong>า</strong><strong>ย</strong>ใต้สัญญ<strong>า</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถส<strong>ร</strong>ุ<strong>ป</strong>ได้ ดั<strong>ง</strong>ต่อไ<strong>ป</strong><strong>น</strong>ี้ธุ<strong>ร</strong>กิ<strong>จ</strong>สถ<strong>า</strong><strong>น</strong>ีโท<strong>ร</strong>ทัศ<strong>น</strong>์ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>สถ<strong>า</strong><strong>น</strong>ีโท<strong>ร</strong>ทัศ<strong>น</strong>์ช่อ<strong>ง</strong> 9 โด<strong>ย</strong>ออกอ<strong>า</strong>ก<strong>า</strong>ศด้ว<strong>ย</strong><strong>ร</strong><strong>ะ</strong>บบสี 625 เส้<strong>น</strong> แล<strong>ะ</strong>แพ<strong>ร</strong>่ภ<strong>า</strong>พ<strong>จ</strong><strong>า</strong>กสถ<strong>า</strong><strong>น</strong>ีแม่ข่<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ก<strong>ร</strong>ุ<strong>ง</strong>เทพมห<strong>า</strong><strong>น</strong>ค<strong>ร</strong>ไ<strong>ป</strong><strong>ย</strong>ั<strong>ง</strong>สถ<strong>า</strong><strong>น</strong>ีเค<strong>ร</strong>ือข่<strong>า</strong><strong>ย</strong>หลักใ<strong>น</strong>ส่ว<strong>น</strong>ภูมิภ<strong>า</strong>ค<strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 35 สถ<strong>า</strong><strong>น</strong>ี ท<strong>ำ</strong>ให้มีพื้<strong>น</strong>ที่ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ค<strong>ร</strong>อบคลุมเกือบทั่ว<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุก<strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>า</strong><strong>ย</strong>เสี<strong>ย</strong><strong>ง</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุก<strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>า</strong><strong>ย</strong>เสี<strong>ย</strong><strong>ง</strong> 62 สถ<strong>า</strong><strong>น</strong>ี ทั้<strong>ง</strong>ใ<strong>น</strong>ส่ว<strong>น</strong>กล<strong>า</strong><strong>ง</strong>แล<strong>ะ</strong>ส่ว<strong>น</strong>ภูมิภ<strong>า</strong>ค โด<strong>ย</strong>สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุส่ว<strong>น</strong>กล<strong>า</strong><strong>ง</strong>ส่<strong>ง</strong>ก<strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>า</strong><strong>ย</strong>เสี<strong>ย</strong><strong>ง</strong>ด้ว<strong>ย</strong><strong>ร</strong><strong>ะ</strong>บบ เอฟ.เอ็ม. <strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 7 สถ<strong>า</strong><strong>น</strong>ี มีขอบเขตก<strong>า</strong><strong>ร</strong>ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ค<strong>ร</strong>อบคลุมพื้<strong>น</strong>ที่ทั้<strong>ง</strong>ใ<strong>น</strong>ก<strong>ร</strong>ุ<strong>ง</strong>เทพมห<strong>า</strong><strong>น</strong>ค<strong>ร</strong>แล<strong>ะ</strong><strong>จ</strong>ั<strong>ง</strong>หวัดใกล้เคี<strong>ย</strong><strong>ง</strong> แล<strong>ะ</strong>เ<strong>ป</strong>็<strong>น</strong><strong>ร</strong><strong>ะ</strong>บบ เอ.เอ็ม. อีก<strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 2 สถ<strong>า</strong><strong>น</strong>ี มีขอบเขตก<strong>า</strong><strong>ร</strong>ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ค<strong>ร</strong>อบคลุมเกือบทั่ว<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศ ใ<strong>น</strong>ขณ<strong>ะ</strong>ที่สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุส่ว<strong>น</strong>ภูมิภ<strong>า</strong>คซึ่<strong>ง</strong>ส่<strong>ง</strong>ก<strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>า</strong><strong>ย</strong>เสี<strong>ย</strong><strong>ง</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong>บบ เอฟ.เอ็ม. <strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 53 สถ<strong>า</strong><strong>น</strong>ี<strong>น</strong>ั้<strong>น</strong>ได้ก<strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>า</strong><strong>ย</strong>อ<strong>ย</strong>ู่ใ<strong>น</strong>ภูมิภ<strong>า</strong>คต่<strong>า</strong><strong>ง</strong> ๆ ทั่ว<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศ <strong>จ</strong>ึ<strong>ง</strong>ท<strong>ำ</strong>ให้เค<strong>ร</strong>ือข่<strong>า</strong><strong>ย</strong>วิท<strong>ย</strong>ุเอฟ.เอ็ม. ทั้<strong>ง</strong>ใ<strong>น</strong>ส่ว<strong>น</strong>กล<strong>า</strong><strong>ง</strong>แล<strong>ะ</strong>ส่ว<strong>น</strong>ภูมิภ<strong>า</strong>คส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ค<strong>ร</strong>อบคลุมพื้<strong>น</strong>ที่ได้เกือบทั่ว<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>ส<strong>ำ</strong><strong>น</strong>ักข่<strong>า</strong>วไท<strong>ย</strong>อสมท มีห<strong>น</strong>่ว<strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>หลักที่<strong>ร</strong>ับผิดชอบใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ผลิต <strong>ร</strong>วบ<strong>ร</strong>วม <strong>จ</strong>ัดเก็บ วิเค<strong>ร</strong><strong>า</strong><strong>ะ</strong>ห์แล<strong>ะ</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ข่<strong>า</strong>ว เพื่อ<strong>น</strong><strong>ำ</strong>เส<strong>น</strong>อออกอ<strong>า</strong>ก<strong>า</strong>ศทั้<strong>ง</strong>ท<strong>า</strong><strong>ง</strong>วิท<strong>ย</strong>ุ โท<strong>ร</strong>ทัศ<strong>น</strong>์ แล<strong>ะ</strong>สื่ออิเล็กท<strong>ร</strong>อ<strong>น</strong>ิกส์ต่<strong>า</strong><strong>ง</strong> ๆ โด<strong>ย</strong>อ<strong>ย</strong>ู่ภ<strong>า</strong><strong>ย</strong>ใต้ชื่อ “ส<strong>ำ</strong><strong>น</strong>ักข่<strong>า</strong>วไท<strong>ย</strong>”ธุ<strong>ร</strong>กิ<strong>จ</strong>ต<strong>า</strong>มสัญญ<strong>า</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>อสมท ได้<strong>ร</strong>่วมกับผู้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบก<strong>า</strong><strong>ร</strong>หล<strong>า</strong><strong>ย</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ใ<strong>น</strong><strong>ร</strong>ู<strong>ป</strong>แบบขอ<strong>ง</strong>สัญญ<strong>า</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ห<strong>ร</strong>ือสัญญ<strong>า</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong> ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>สถ<strong>า</strong><strong>น</strong>ีโท<strong>ร</strong>ทัศ<strong>น</strong>์ สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุ แล<strong>ะ</strong>ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์<strong>ร</strong><strong>ะ</strong>บบบอก<strong>ร</strong>ับเ<strong>ป</strong>็<strong>น</strong>สม<strong>า</strong>ชิก ได้แก่ สถ<strong>า</strong><strong>น</strong>ีโท<strong>ร</strong>ทัศ<strong>น</strong>์ไท<strong>ย</strong>ทีวีสีช่อ<strong>ง</strong> 3สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุ เอฟ.เอ็ม. คว<strong>า</strong>มถี่ 105.5 เมกก<strong>ะ</strong>เฮิ<strong>ร</strong>ต์ซ แล<strong>ะ</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์<strong>ร</strong><strong>ะ</strong>บบบอก<strong>ร</strong>ับเ<strong>ป</strong>็<strong>น</strong>สม<strong>า</strong>ชิก<strong>ร</strong><strong>ะ</strong>บบผ่<strong>า</strong><strong>น</strong>ด<strong>า</strong>วเที<strong>ย</strong>มแล<strong>ะ</strong><strong>ร</strong><strong>ะ</strong>บบผ่<strong>า</strong><strong>น</strong>ส<strong>า</strong><strong>ย</strong>เคเบิ้ลขอ<strong>ง</strong> UBC แล<strong>ะ</strong>ผู้<strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>อื่<strong>น</strong>ภ<strong>า</strong><strong>ย</strong>ใต้สัญญ<strong>า</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong> ผู้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบก<strong>า</strong><strong>ร</strong>เอกช<strong>น</strong>ต้อ<strong>ง</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong>ผล<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์ตอบแท<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ป</strong>ีคิดเ<strong>ป</strong>็<strong>น</strong>อัต<strong>ร</strong><strong>า</strong><strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong>ขอ<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ต<strong>า</strong>มสัญญ<strong>า</strong> ห<strong>ร</strong>ือผล<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์ตอบแท<strong>น</strong>ขั้<strong>น</strong>ต่<strong>ำ</strong>ต<strong>า</strong>มที่<strong>ร</strong><strong>ะ</strong>บุไว้ใ<strong>น</strong>สัญญ<strong>า</strong> แล้วแต่<strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong>ใด<strong>จ</strong><strong>ะ</strong>สู<strong>ง</strong>กว่<strong>า</strong> <strong>น</strong>อก<strong>จ</strong><strong>า</strong>ก<strong>น</strong>ี้ 168 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

<strong>MCOT</strong> Public Company Limited and SubsidiaryNotes to the Financial StatementsFor the years ended December 31, <strong>2008</strong> and 20071 General informationCorporatization<strong>MCOT</strong> Public Company Limited (‘The Company’ or ‘<strong>MCOT</strong>’) was incorporated as a public company limited on August17, 2004. The Company was transformed from the Mass Communication Organization of Thailand (‘M.C.O.T.’) under theState Enterprise Capital Act, B.E. 2542. All business, rights, debts, liabilities, assets and equity, as well as all staffs fromM.C.O.T. were transferred to the Company under the approval of the State Enterprise Capital Policy Committee on July 19,2004 and the Cabinet Resolution on July 20, 2004.The Company is exempted to comply with instructions, rules regulations and the Cabinet Resolutions as applicable toState Enterprise. The Company is registered and domiciled in Thailand. It’s registered office is 63/1 Rama 9 Road, HuayKwang, Bangkok.<strong>MCOT</strong>’s principal business<strong>MCOT</strong> operates a free television station Channel 9, and 62 radio stations. Under the Radio and Television BroadcastingAct, B.E. 2498, <strong>MCOT</strong> has to broadcast news, documentaries and educational programmes for not less than 50 percent of itstotal broadcasting Time.<strong>MCOT</strong>’s principal business operations, both self-operated and through joint operations with other operators, aresummarised as follows:Television Broadcasting<strong>MCOT</strong> operates Channel 9 television station broadcasted with 625-line colour system and transmits from main station inBangkok to 35 regional network stations in order to cover service area throughout Thailand.Radio Broadcasting<strong>MCOT</strong> operates 62 radio stations in both central and regional region. <strong>MCOT</strong> central radio station broadcasts 7 of itsradio stations via the F.M. system, which cover Bangkok and neighbouring provinces. Other 2 stations are broadcasted viathe A.M. system, in which the service area is covered throughout Thailand. In addition, the other 53 stations are broadcastedby regional <strong>MCOT</strong> station via the F.M. system in all regions throughout the country. Therefore, F.M. radio network, bothcentral and regional, can provide service throughout most part of Thailand.Thai News Station Services<strong>MCOT</strong> has a business unit that is mainly responsible for producing, collecting, storing, analysing, and <strong>report</strong>ing news inorder to broadcast via radio, television, and other electronic media under the name of “Thai News Agency”.Joint Operation Agreements<strong>MCOT</strong> has entered into various Joint Operation Agreements with operators to operate a television station, radio stationand pay television network services in respect of television station Channel 3, radio station F.M. 105.5 MHz. and UBC andother operators in digital satellite and cable television.A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d169

ผู้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบก<strong>า</strong><strong>ร</strong>เอกช<strong>น</strong>ต้อ<strong>ง</strong><strong>จ</strong>ัดห<strong>า</strong>อุ<strong>ป</strong>ก<strong>ร</strong>ณ์ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong> แล<strong>ะ</strong>โอ<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มสิทธิ์ใ<strong>น</strong>อุ<strong>ป</strong>ก<strong>ร</strong>ณ์ส<strong>ำ</strong>ห<strong>ร</strong>ับก<strong>า</strong><strong>ร</strong>ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong><strong>น</strong>ั้<strong>น</strong> ๆ แก่ อสมทภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong>เวล<strong>า</strong>ที่ก<strong>ำ</strong>ห<strong>น</strong>ดไว้ใ<strong>น</strong>สัญญ<strong>า</strong> ภ<strong>า</strong><strong>ย</strong>ใต้สัญญ<strong>า</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ส่ว<strong>น</strong>ใหญ่ ก<strong>ร</strong><strong>ร</strong>มสิทธิ์ท<strong>า</strong><strong>ง</strong>กฎหม<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>อุ<strong>ป</strong>ก<strong>ร</strong>ณ์เหล่<strong>า</strong><strong>น</strong>ี้ได้โอ<strong>น</strong>ให้กับ อสมท เมื่อก<strong>า</strong><strong>ร</strong>ก่อส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>ได้แล้วเส<strong>ร</strong>็<strong>จ</strong> อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ไ<strong>ร</strong>ก็ต<strong>า</strong>ม ผู้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบก<strong>า</strong><strong>ร</strong>ได้<strong>ร</strong>ับสิทธิใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ที่<strong>จ</strong><strong>ะ</strong>ค<strong>ร</strong>อบค<strong>ร</strong>อ<strong>ง</strong>แล<strong>ะ</strong>ใช้สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์<strong>น</strong>ั้<strong>น</strong> เพื่อให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ตลอด<strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong>เวล<strong>า</strong>ขอ<strong>ง</strong>สัญญ<strong>า</strong> ทั้<strong>ง</strong><strong>น</strong>ี้ขึ้<strong>น</strong>อ<strong>ย</strong>ู่กับผู้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong> อสมท ที่<strong>จ</strong><strong>ะ</strong><strong>ป</strong>ฏิบัติต<strong>า</strong>มเ<strong>ง</strong>ื่อ<strong>น</strong>ไขแล<strong>ะ</strong>ข้อบั<strong>ง</strong>คับที่ก<strong>ำ</strong>ห<strong>น</strong>ดไว้ใ<strong>น</strong>สัญญ<strong>า</strong>เ<strong>ง</strong>ื่อ<strong>น</strong>ไขที่ส<strong>ำ</strong>คัญขอ<strong>ง</strong>สัญญ<strong>า</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ได้ส<strong>ร</strong>ุ<strong>ป</strong>ไว้ดั<strong>ง</strong>ต่อไ<strong>ป</strong><strong>น</strong>ี้ โด<strong>ย</strong>ได้อธิบ<strong>า</strong><strong>ย</strong><strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>บัญชีที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong>ใ<strong>น</strong>หม<strong>า</strong><strong>ย</strong>เหตุข้อ 2.6 แล<strong>ะ</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ล<strong>ะ</strong>เอี<strong>ย</strong>ดขอ<strong>ง</strong>แต่ล<strong>ะ</strong>สัญญ<strong>า</strong>ใ<strong>น</strong>หม<strong>า</strong><strong>ย</strong>เหตุข้อ 30ก) สัญญ<strong>า</strong>เพื่อด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ส่<strong>ง</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์สีอสมท ได้ท<strong>ำ</strong>สัญญ<strong>า</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ส่<strong>ง</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์สี (“สัญญ<strong>า</strong><strong>ร</strong>่วม”) กับบ<strong>ร</strong>ิษัท บ<strong>า</strong><strong>ง</strong>กอกเอ็<strong>น</strong>เตอ<strong>ร</strong>์เท<strong>น</strong>เม้<strong>น</strong>ต์ <strong>จ</strong><strong>ำ</strong>กัด(“BEC”) เมื่อวั<strong>น</strong>ที่ 28 เมษ<strong>า</strong><strong>ย</strong><strong>น</strong> 2521 แล<strong>ะ</strong>ได้มีก<strong>า</strong><strong>ร</strong>แก้ไขเพิ่มเติมภ<strong>า</strong><strong>ย</strong>หลั<strong>ง</strong> ต<strong>า</strong>มสัญญ<strong>า</strong>แก้ไขเพิ่มเติมค<strong>ร</strong>ั้<strong>ง</strong>ที่ 1 เมื่อวั<strong>น</strong>ที่ 13 กั<strong>น</strong><strong>ย</strong><strong>า</strong><strong>ย</strong><strong>น</strong> 2525 ค<strong>ร</strong>ั้<strong>ง</strong>ที่ 2 เมื่อวั<strong>น</strong>ที่ 16 ก<strong>ร</strong>กฎ<strong>า</strong>คม 2530 แล<strong>ะ</strong>ค<strong>ร</strong>ั้<strong>ง</strong>ที่ 3 เมื่อวั<strong>น</strong>ที่ 2 พฤษภ<strong>า</strong>คม 2532สัญญ<strong>า</strong><strong>ร</strong>่วมเ<strong>ป</strong>็<strong>น</strong>สัญญ<strong>า</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เภท ส<strong>ร</strong>้<strong>า</strong><strong>ง</strong> โอ<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มสิทธิ์ แล<strong>ะ</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> (Build-Transfer-Operate: BTO) โด<strong>ย</strong> อสมท ได้ให้สิทธิแก่ BEC ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ออกอ<strong>า</strong>ก<strong>า</strong>ศสถ<strong>า</strong><strong>น</strong>ีโท<strong>ร</strong>ทัศ<strong>น</strong>์ไท<strong>ย</strong>ทีวีสีช่อ<strong>ง</strong> 3 <strong>จ</strong><strong>น</strong>ถึ<strong>ง</strong>วั<strong>น</strong>ที่ 25 มี<strong>น</strong><strong>า</strong>คม 2563 ต<strong>า</strong>มสัญญ<strong>า</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong> BEC <strong>จ</strong><strong>ะ</strong>ต้อ<strong>ง</strong>โอ<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มสิทธิ์ใ<strong>น</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ที่ได้ก<strong>ร</strong><strong>ะ</strong>ท<strong>ำ</strong>ขึ้<strong>น</strong>ห<strong>ร</strong>ือได้<strong>จ</strong>ัดห<strong>า</strong>ม<strong>า</strong>ไว้ส<strong>ำ</strong>ห<strong>ร</strong>ับใช้ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ให้แก่ อสมท<strong>น</strong>ับแต่วั<strong>น</strong>ที่ได้ก<strong>ร</strong><strong>ะ</strong>ท<strong>ำ</strong>ห<strong>ร</strong>ือได้<strong>จ</strong>ัดห<strong>า</strong> เพื่อเ<strong>ป</strong>็<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ตอบแท<strong>น</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ส่<strong>ง</strong>มอบสิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ดั<strong>ง</strong>กล่<strong>า</strong>ว BEC ได้<strong>ร</strong>ับสิทธิใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>บ<strong>ำ</strong><strong>ร</strong>ุ<strong>ง</strong><strong>ร</strong>ักษ<strong>า</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์สิ<strong>น</strong>เพื่อใช้ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ตลอดอ<strong>า</strong><strong>ย</strong>ุสัญญ<strong>า</strong>ข) สัญญ<strong>า</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์<strong>ร</strong><strong>ะ</strong>บบบอก<strong>ร</strong>ับเ<strong>ป</strong>็<strong>น</strong>สม<strong>า</strong>ชิกกลุ่มบ<strong>ร</strong>ิษัท UBCอสมท ได้ท<strong>ำ</strong>สัญญ<strong>า</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์<strong>ร</strong><strong>ะ</strong>บบบอก<strong>ร</strong>ับเ<strong>ป</strong>็<strong>น</strong>สม<strong>า</strong>ชิกใ<strong>น</strong><strong>ร</strong><strong>ะ</strong>บบผ่<strong>า</strong><strong>น</strong>ด<strong>า</strong>วเที<strong>ย</strong>มกับบ<strong>ร</strong>ิษัท <strong>ย</strong>ูไ<strong>น</strong>เต็ดบ<strong>ร</strong>อดค<strong>า</strong>สติ้<strong>ง</strong> คอ<strong>ร</strong>์<strong>ป</strong>อเ<strong>ร</strong>ชั่<strong>น</strong> <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) (“UBC”) (เดิมชื่อ บ<strong>ร</strong>ิษัท อิ<strong>น</strong>เตอ<strong>ร</strong>์เ<strong>น</strong>ชั่<strong>น</strong>แ<strong>น</strong>ล บ<strong>ร</strong>อดค<strong>า</strong>สติ้<strong>ง</strong> คอ<strong>ร</strong>์<strong>ป</strong>อ<strong>ร</strong>์เ<strong>ร</strong>ชั่<strong>น</strong> <strong>จ</strong><strong>ำ</strong>กัด(มห<strong>า</strong>ช<strong>น</strong>) (“IBC”) แล<strong>ะ</strong><strong>ร</strong><strong>ะ</strong>บบผ่<strong>า</strong><strong>น</strong>ส<strong>า</strong><strong>ย</strong>เคเบิ้ลกับบ<strong>ร</strong>ิษัท <strong>ย</strong>ูบีซี เคเบิ้ล เ<strong>น</strong>็ตเวอ<strong>ร</strong>์ค <strong>จ</strong><strong>ำ</strong>กัด (“UBCC”) (เดิมชื่อ บ<strong>ร</strong>ิษัทไท<strong>ย</strong>เคเบิ้ลวิชั่<strong>น</strong><strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>)) ต<strong>า</strong>มล<strong>ำ</strong>ดับ (<strong>ร</strong>วมเ<strong>ร</strong>ี<strong>ย</strong>กว่<strong>า</strong> “กลุ่มบ<strong>ร</strong>ิษัท UBC”) เมื่อวั<strong>น</strong>ที่ 17 เมษ<strong>า</strong><strong>ย</strong><strong>น</strong> 2532 แล<strong>ะ</strong>วั<strong>น</strong>ที่ 6 มิถุ<strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong> 2537 ต<strong>า</strong>มล<strong>ำ</strong>ดับอสมท ได้ท<strong>ำ</strong>ก<strong>า</strong><strong>ร</strong>แก้ไขสัญญ<strong>า</strong>เพิ่มเติมภ<strong>า</strong><strong>ย</strong>หลั<strong>ง</strong>กับ UBC ต<strong>า</strong>มสัญญ<strong>า</strong>แก้ไขเพิ่มเติมค<strong>ร</strong>ั้<strong>ง</strong>ที่ 1 เมื่อวั<strong>น</strong>ที่ 19 พฤษภ<strong>า</strong>คม2537 แล<strong>ะ</strong>ค<strong>ร</strong>ั้<strong>ง</strong>ที่ 2 เมื่อวั<strong>น</strong>ที่ 17 เมษ<strong>า</strong><strong>ย</strong><strong>น</strong> 2541 แล<strong>ะ</strong>กับกลุ่มบ<strong>ร</strong>ิษัท UBC ต<strong>า</strong>มสัญญ<strong>า</strong>แก้ไขเพิ่มเติมค<strong>ร</strong>ั้<strong>ง</strong>ที่ 1 เมื่อวั<strong>น</strong>ที่ 7 กั<strong>น</strong><strong>ย</strong><strong>า</strong><strong>ย</strong><strong>น</strong>2537 ค<strong>ร</strong>ั้<strong>ง</strong>ที่ 2 เมื่อวั<strong>น</strong>ที่ 9 พฤศ<strong>จ</strong>ิก<strong>า</strong><strong>ย</strong><strong>น</strong> 2537 แล<strong>ะ</strong>ค<strong>ร</strong>ั้<strong>ง</strong>ที่ 3 เมื่อวั<strong>น</strong>ที่ 17 เมษ<strong>า</strong><strong>ย</strong><strong>น</strong> 2541 โด<strong>ย</strong> อสมท ให้สิทธิแก่กลุ่มบ<strong>ร</strong>ิษัท UBCใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์<strong>ร</strong><strong>ะ</strong>บบบอก<strong>ร</strong>ับเ<strong>ป</strong>็<strong>น</strong>สม<strong>า</strong>ชิก ทั้<strong>ง</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong>บบผ่<strong>า</strong><strong>น</strong>ด<strong>า</strong>วเที<strong>ย</strong>มแล<strong>ะ</strong><strong>ร</strong><strong>ะ</strong>บบผ่<strong>า</strong><strong>น</strong>ส<strong>า</strong><strong>ย</strong>เคเบิ้ล <strong>จ</strong><strong>น</strong>ถึ<strong>ง</strong>วั<strong>น</strong>ที่30 กั<strong>น</strong><strong>ย</strong><strong>า</strong><strong>ย</strong><strong>น</strong> 2557 แล<strong>ะ</strong>วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2562 ต<strong>า</strong>มล<strong>ำ</strong>ดับบ<strong>ร</strong>ิษัท <strong>ย</strong>ูไ<strong>น</strong>เต็ด บ<strong>ร</strong>อดค<strong>า</strong>สติ้<strong>ง</strong> คอ<strong>ร</strong>์<strong>ป</strong>อเ<strong>ร</strong>ชั่<strong>น</strong> <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) ได้ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ดท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong>เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>ชื่อบ<strong>ร</strong>ิษัทต่อ<strong>น</strong><strong>า</strong><strong>ย</strong>ท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong>ก<strong>ร</strong>มพัฒ<strong>น</strong><strong>า</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ค้<strong>า</strong> ก<strong>ร</strong><strong>ะ</strong>ท<strong>ร</strong>ว<strong>ง</strong>พ<strong>า</strong>ณิช<strong>ย</strong>์ เ<strong>ป</strong>็<strong>น</strong> บ<strong>ร</strong>ิษัท ท<strong>ร</strong>ู วิชั่<strong>น</strong>ส์ <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) ต<strong>า</strong>มมติขอ<strong>ง</strong>ที่<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมวิส<strong>า</strong>มัญผู้ถือหุ้<strong>น</strong> ค<strong>ร</strong>ั้<strong>ง</strong>ที่1/2550 เมื่อวั<strong>น</strong>ที่ 26 มก<strong>ร</strong><strong>า</strong>คม 2550 แล<strong>ะ</strong><strong>จ</strong><strong>า</strong>ก บ<strong>ร</strong>ิษัท <strong>ย</strong>ูบีซี เคเบิ้ล เ<strong>น</strong>็ตเวอ<strong>ร</strong>์ค <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) เ<strong>ป</strong>็<strong>น</strong> บ<strong>ร</strong>ิษัท ท<strong>ร</strong>ู วิชั่<strong>น</strong>ส์ เคเบิ้ล<strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) ต<strong>า</strong>มมติขอ<strong>ง</strong>ที่<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมวิส<strong>า</strong>มัญผู้ถือหุ้<strong>น</strong> ค<strong>ร</strong>ั้<strong>ง</strong>ที่ 1/2550 เมื่อวั<strong>น</strong>ที่ 29 มก<strong>ร</strong><strong>า</strong>คม 2550เวิลด์ เคเบิ้ล เ<strong>น</strong>ทเวอ<strong>ร</strong>์คอสมท ได้ท<strong>ำ</strong>สัญญ<strong>า</strong>ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์<strong>ร</strong><strong>ะ</strong>บบบอก<strong>ร</strong>ับเ<strong>ป</strong>็<strong>น</strong>สม<strong>า</strong>ชิก กับบ<strong>ร</strong>ิษัท เวิลด์ เคเบิ้ล เ<strong>น</strong>ทเวอ<strong>ร</strong>์ค <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>)(“WCN”) เมื่อวั<strong>น</strong>ที่ 14 พฤษภ<strong>า</strong>คม 2539 โด<strong>ย</strong> อสมท ให้สิทธิแก่ WCN ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์<strong>ร</strong><strong>ะ</strong>บบบอก<strong>ร</strong>ับเ<strong>ป</strong>็<strong>น</strong>สม<strong>า</strong>ชิกด้ว<strong>ย</strong><strong>ร</strong><strong>ะ</strong>บบผ่<strong>า</strong><strong>น</strong>ด<strong>า</strong>วเที<strong>ย</strong>ม เ<strong>ป</strong>็<strong>น</strong>เวล<strong>า</strong> 25 <strong>ป</strong>ี เ<strong>ร</strong>ิ่มตั้<strong>ง</strong>แต่วั<strong>น</strong>ที่ 1 มก<strong>ร</strong><strong>า</strong>คม 2540170 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

Under these agreements, the private operators must pay <strong>annual</strong> fees to <strong>MCOT</strong> based on certain percentages of serviceincome or at the minimum rates specified in the individual agreements, whichever is higher. In addition, the operators,according to each respective Joint Operation Agreement, have to procure equipments for their operations, and transfer theownership of equipments to <strong>MCOT</strong> within the period specified in the agreements. Under most Joint Operation Agreements,the legal title to the assets is transferred to <strong>MCOT</strong> on the completion of construction; however, the operators retain the rightto use the assets to generate revenues over the agreement period subject to both the operators and <strong>MCOT</strong> complying withthe terms and conditions of the Joint Operation Agreements.The principal terms of these Joint Operation Agreements are summarised below. The accounting policies for theseagreements are discussed in Note 2.6 and the detail of each agreement is presented in Note 30.(i) Colour Television Transmission<strong>MCOT</strong> entered into the Joint Operation Agreement (“Agreement”) to operate colour TV transmission with theBangkok Entertainment Company Limited (“BEC”) on April 28, 1978. The Agreement was subsequently amended as follows:the first amendment on September 13, 1982, the second amendment on July 16 ,1987 and the third amendment on May 2, 1989.The Agreement is a Build-Transfer-Operate (“BTO”) type agreement. <strong>MCOT</strong> granted BEC the right for jointoperation of Channel 3 colour Thai TV station’s transmission until March 25, 2020. According to the Agreement, BEC has totransfer the ownership of certain equipment procured for the operations to <strong>MCOT</strong> whenever BEC acquires. In return, BEChas the right to use such equipment and has responsibility to the maintenance of the assets over the agreement period.(ii) Pay Television ServicesUBC Group<strong>MCOT</strong> entered into the Pay Television Network Service to operate digital satellite television with UnitedBroadcasting Corporation Public Company Limited (“UBC”), formerly International Broadcasting Corporation Public CompanyLimited (“IBC”), and to operate cable television services with UBC Cable Network Company Limited (“UBCC”), formerly ThaiCable Vision Public Company Limited, (collectively - “UBC Group”) on April 17, 1989 and June 6 , 1994, respectively.Subsequently, there were amendments to the Agreement on May 19, 1994 and on April 17, 1998 with UBC, andSeptember 7, 1994, November 9, 1994 and April 17, 1998 with UBC Group to grant UBC Group the right to operate paytelevision networks, based on both digital satellite television and cable television until September 30, 2014 and December 31,2019, respectively.UBC had change of the company name to True Visions Public Company Limited by the resolutions of theextraordinary shareholders meetings no.1/2550 and had registered a new name on January 26, 2007 and UBCC had alsochanged its name to True Visions Cable Public Company Limited and had registered a new name on January 29, 2007.World Cable Network <strong>MCOT</strong> entered into another Pay Television Network Service Agreement with World Cable Network Public CompanyLimited (“WCN”) on May 14, 1996 to grant WCN the right to operate a pay television network based on digital satellitetechnology for 25 years commencing on January 1, 1997.A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d171

เซลลูล่<strong>า</strong><strong>ร</strong>์วิชั่<strong>น</strong> (ไท<strong>ย</strong>แล<strong>น</strong>ด์)อสมท ได้ท<strong>ำ</strong>สัญญ<strong>า</strong>ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์<strong>ร</strong><strong>ะ</strong>บบบอก<strong>ร</strong>ับเ<strong>ป</strong>็<strong>น</strong>สม<strong>า</strong>ชิก กับบ<strong>ร</strong>ิษัท เซลลูล่<strong>า</strong><strong>ร</strong>์วิชั่<strong>น</strong> (ไท<strong>ย</strong>แล<strong>น</strong>ด์) <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>)(“CVT”) เมื่อวั<strong>น</strong>ที่ 10 กั<strong>น</strong><strong>ย</strong><strong>า</strong><strong>ย</strong><strong>น</strong> 2539 โด<strong>ย</strong> อสมท ให้สิทธิแก่ CVT ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์<strong>ร</strong><strong>ะ</strong>บบบอก<strong>ร</strong>ับเ<strong>ป</strong>็<strong>น</strong>สม<strong>า</strong>ชิกด้ว<strong>ย</strong><strong>ร</strong><strong>ะ</strong>บบผ่<strong>า</strong><strong>น</strong>ด<strong>า</strong>วเที<strong>ย</strong>ม เ<strong>ป</strong>็<strong>น</strong>เวล<strong>า</strong> 25 <strong>ป</strong>ี เ<strong>ร</strong>ิ่มตั้<strong>ง</strong>แต่วั<strong>น</strong>ที่ 1 มก<strong>ร</strong><strong>า</strong>คม 2540อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ไ<strong>ร</strong>ก็ดี มีเพี<strong>ย</strong><strong>ง</strong>กลุ่มบ<strong>ร</strong>ิษัท UBC เ<strong>ป</strong>็<strong>น</strong>ผู้<strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>เดี<strong>ย</strong>วที่ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>อ<strong>ย</strong>ู่ใ<strong>น</strong><strong>ป</strong>ั<strong>จ</strong><strong>จ</strong>ุบั<strong>น</strong>ค) บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ออกอ<strong>า</strong>ก<strong>า</strong>ศท<strong>า</strong><strong>ง</strong>วิท<strong>ย</strong>ุอสมท ได้ท<strong>ำ</strong>สัญญ<strong>า</strong>เช่<strong>า</strong>เวล<strong>า</strong><strong>จ</strong>ัด<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>โฆษณ<strong>า</strong>กับ BEC เมื่อวั<strong>น</strong>ที่ 25 มก<strong>ร</strong><strong>า</strong>คม 2533 โด<strong>ย</strong>มีสัญญ<strong>า</strong>แก้ไขเพิ่มเติมเมื่อวั<strong>น</strong>ที่ 22 กั<strong>น</strong><strong>ย</strong><strong>า</strong><strong>ย</strong><strong>น</strong> 2537อสมท ให้สิทธิแก่ BEC ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัด<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>โฆษณ<strong>า</strong>ออกอ<strong>า</strong>ก<strong>า</strong>ศท<strong>า</strong><strong>ง</strong>สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุ อสมท เอฟ.เอ็ม. ก<strong>ร</strong>ุ<strong>ง</strong>เทพมห<strong>า</strong><strong>น</strong>ค<strong>ร</strong>คว<strong>า</strong>มถี่ 105.5 เมกก<strong>ะ</strong>เฮิ<strong>ร</strong>ต์ซ <strong>จ</strong><strong>น</strong>ถึ<strong>ง</strong>วั<strong>น</strong>ที่ 31 มก<strong>ร</strong><strong>า</strong>คม 2563 เพื่อให้สอดคล้อ<strong>ง</strong>กับอ<strong>า</strong><strong>ย</strong>ุสัญญ<strong>า</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ส่<strong>ง</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์สี แก้ไขเพิ่มเติมฉบับที่ 3 โด<strong>ย</strong>มีข้อตกล<strong>ง</strong>ว่<strong>า</strong>ห<strong>า</strong>กสัญญ<strong>า</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ส่<strong>ง</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์สีสิ้<strong>น</strong>สุด ไม่ว่<strong>า</strong>ด้ว<strong>ย</strong>เหตุใดก่อ<strong>น</strong>ค<strong>ร</strong>บก<strong>ำ</strong>ห<strong>น</strong>ดอ<strong>า</strong><strong>ย</strong>ุสัญญ<strong>า</strong>ที่<strong>ร</strong><strong>ะ</strong>บุไว้ ให้ถือว่<strong>า</strong>สิทธิ<strong>น</strong>ี้เ<strong>ป</strong>็<strong>น</strong>อั<strong>น</strong>สิ้<strong>น</strong>สุดด้ว<strong>ย</strong>สัญญ<strong>า</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>็<strong>น</strong>สัญญ<strong>า</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เภท BTO ซึ่<strong>ง</strong> BEC <strong>จ</strong><strong>ะ</strong>ต้อ<strong>ง</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดห<strong>า</strong>แล<strong>ะ</strong>ส่<strong>ง</strong>มอบอุ<strong>ป</strong>ก<strong>ร</strong>ณ์ที่ใช้ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ออกอ<strong>า</strong>ก<strong>า</strong>ศต<strong>า</strong>มสัญญ<strong>า</strong>ให้แก่ อสมท ภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong>เวล<strong>า</strong>ที่ก<strong>ำ</strong>ห<strong>น</strong>ดไว้ใ<strong>น</strong>สัญญ<strong>า</strong> โด<strong>ย</strong> BEC ได้<strong>ร</strong>ับสิทธิใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>บ<strong>ำ</strong><strong>ร</strong>ุ<strong>ง</strong><strong>ร</strong>ักษ<strong>า</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์สิ<strong>น</strong>เพื่อใช้ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ตลอดอ<strong>า</strong><strong>ย</strong>ุสัญญ<strong>า</strong><strong>ง</strong>) ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ข้อมูลข่<strong>า</strong>วส<strong>า</strong><strong>ร</strong>ส<strong>า</strong><strong>ร</strong>ส<strong>น</strong>เทศอสมท ได้<strong>ร</strong>่วมล<strong>ง</strong><strong>น</strong><strong>า</strong>มใ<strong>น</strong>สัญญ<strong>า</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ข้อมูลข่<strong>า</strong>วส<strong>า</strong><strong>ร</strong>ส<strong>า</strong><strong>ร</strong>ส<strong>น</strong>เทศใ<strong>น</strong><strong>ร</strong><strong>ะ</strong>บบคลื่<strong>น</strong>สัญญ<strong>า</strong>ณวิท<strong>ย</strong>ุต<strong>า</strong>มม<strong>า</strong>ต<strong>ร</strong>ฐ<strong>า</strong><strong>น</strong>ขอ<strong>ง</strong> Radio Broadcast Data System แล<strong>ะ</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong>บบคลื่<strong>น</strong>สัญญ<strong>า</strong>ณโท<strong>ร</strong>ทัศ<strong>น</strong>์ต<strong>า</strong>มม<strong>า</strong>ต<strong>ร</strong>ฐ<strong>า</strong><strong>น</strong>ขอ<strong>ง</strong> North America BasicTeletext Specification (“NABTS”) กับบ<strong>ร</strong>ิษัท อ<strong>า</strong><strong>ร</strong>์.บี.ดี.เอส. (<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong>) <strong>จ</strong><strong>ำ</strong>กัด (“RBDS”) เมื่อวั<strong>น</strong>ที่ 26 ธั<strong>น</strong>ว<strong>า</strong>คม 2540สัญญ<strong>า</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ซึ่<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>สัญญ<strong>า</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เภท BTO อสมท ให้สิทธิแก่ RBDS ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ข้อมูลข่<strong>า</strong>วส<strong>า</strong><strong>ร</strong>ส<strong>า</strong><strong>ร</strong>ส<strong>น</strong>เทศเ<strong>ป</strong>็<strong>น</strong>เวล<strong>า</strong> 25 <strong>ป</strong>ี เ<strong>ร</strong>ิ่มตั้<strong>ง</strong>แต่วั<strong>น</strong>ที่ 1 มก<strong>ร</strong><strong>า</strong>คม 2541 ต<strong>า</strong>มสัญญ<strong>า</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong> RBDS <strong>จ</strong><strong>ะ</strong>ต้อ<strong>ง</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดห<strong>า</strong>แล<strong>ะ</strong>ส่<strong>ง</strong>มอบอุ<strong>ป</strong>ก<strong>ร</strong>ณ์ที่ใช้ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong><strong>น</strong>ี้ให้แก่ อสมท ภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong>เวล<strong>า</strong>ที่ก<strong>ำ</strong>ห<strong>น</strong>ดไว้ใ<strong>น</strong>สัญญ<strong>า</strong>โด<strong>ย</strong> RBDS ได้<strong>ร</strong>ับสิทธิใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>บ<strong>ำ</strong><strong>ร</strong>ุ<strong>ง</strong><strong>ร</strong>ักษ<strong>า</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์สิ<strong>น</strong>เพื่อใช้ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ภ<strong>า</strong><strong>ย</strong>ใต้สัญญ<strong>า</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ทุกสัญญ<strong>า</strong> ผู้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบก<strong>า</strong><strong>ร</strong>มีห<strong>น</strong>้<strong>า</strong>ที่<strong>จ</strong>ัดห<strong>า</strong> ติดตั้<strong>ง</strong> ต่อเติม <strong>จ</strong>ัดห<strong>า</strong>เ<strong>ง</strong>ิ<strong>น</strong>ทุ<strong>น</strong> แล<strong>ะ</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>เพื่อให้สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ใช้<strong>ง</strong><strong>า</strong><strong>น</strong>ได้ต<strong>า</strong>มเ<strong>ง</strong>ื่อ<strong>น</strong>ไขที่ก<strong>ำ</strong>ห<strong>น</strong>ดไว้ใ<strong>น</strong>สัญญ<strong>า</strong> แล<strong>ะ</strong>โอ<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มสิทธิ์ใ<strong>น</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์เหล่<strong>า</strong><strong>น</strong>ั้<strong>น</strong>ให้แก่ อสมท เมื่อสิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์<strong>น</strong>ั้<strong>น</strong>ก่อส<strong>ร</strong>้<strong>า</strong><strong>ง</strong>เส<strong>ร</strong>็<strong>จ</strong>ห<strong>ร</strong>ือเมื่อเ<strong>ร</strong>ิ่มให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong> อสมท <strong>จ</strong><strong>ะ</strong>มอบสิทธิใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ใช้สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ที่โอ<strong>น</strong><strong>น</strong>ั้<strong>น</strong>แก่ผู้โอ<strong>น</strong>เพี<strong>ย</strong><strong>ง</strong>ผู้เดี<strong>ย</strong>วตลอด<strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong>เวล<strong>า</strong>สัญญ<strong>า</strong> ผู้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบก<strong>า</strong><strong>ร</strong>มีห<strong>น</strong>้<strong>า</strong>ที่ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ซ่อมแซมแล<strong>ะ</strong>บ<strong>ำ</strong><strong>ร</strong>ุ<strong>ง</strong><strong>ร</strong>ักษ<strong>า</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ต<strong>า</strong>มสัญญ<strong>า</strong>เหล่<strong>า</strong><strong>น</strong>ั้<strong>น</strong>ให้อ<strong>ย</strong>ู่ใ<strong>น</strong>สภ<strong>า</strong>พดี แล<strong>ะ</strong>ท<strong>ำ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>กั<strong>น</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ใ<strong>น</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์เหล่<strong>า</strong><strong>น</strong>ั้<strong>น</strong> โด<strong>ย</strong>ให้ อสมท เ<strong>ป</strong>็<strong>น</strong>ผู้ได้<strong>ร</strong>ับผล<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์แต่เพี<strong>ย</strong><strong>ง</strong>ผู้เดี<strong>ย</strong>วเมื่อสิ้<strong>น</strong>สุดสัญญ<strong>า</strong> สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ภ<strong>า</strong><strong>ย</strong>ใต้สัญญ<strong>า</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ต้อ<strong>ง</strong>ถูกโอ<strong>น</strong>ให้แก่ อสมท ใ<strong>น</strong>สภ<strong>า</strong>พดีแล<strong>ะ</strong>ใช้<strong>ง</strong><strong>า</strong><strong>น</strong>ได้ อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ไ<strong>ร</strong>ก็ดี บม<strong>จ</strong>.อสมท ได้บอกเลิกสัญญ<strong>า</strong>กับบ<strong>ร</strong>ิษัท อ<strong>า</strong><strong>ร</strong>์.บี.ดี.เอส. (<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong>) <strong>จ</strong><strong>ำ</strong>กัด แล้ว เมื่อวั<strong>น</strong>ที่ 30 มิถุ<strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong> 2548 ธุ<strong>ร</strong>กิ<strong>จ</strong>หลักขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong>บ<strong>ร</strong>ิษัท พ<strong>า</strong>โ<strong>น</strong><strong>ร</strong><strong>า</strong>ม่<strong>า</strong> เวิลด์ไวด์ <strong>จ</strong><strong>ำ</strong>กัด ซึ่<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>บ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบธุ<strong>ร</strong>กิ<strong>จ</strong>หลักใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ผลิต<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์ให้กับ อสมท แล<strong>ะ</strong>บ<strong>ร</strong>ิษัทอื่<strong>น</strong>172 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

Cellular Vision (Thailand) <strong>MCOT</strong> entered into another Pay Television Network Service Agreement with Cellular Vision (Thailand) PublicCompany Limited (“CVT”) on September 10, 1996 to grant CVT the right to operate a pay television network based on digitalsatellite technology for 25 years commencing on January 1, 1997.From the above, UBC Group is the only operator that is providing services at present.(iii) Radio Broadcasting Services<strong>MCOT</strong> entered into the Air Time Leased for Programming and Advertisements Agreement with BEC on January 25,1990, amended on September 22, 1994.Under the Agreement, <strong>MCOT</strong> granted BEC the right to produce programmes and advertise through one of <strong>MCOT</strong>’sF.M. radio stations, being on 105.5 MHz frequency, covering the Bangkok area, until January 31, 2020. To be consistent withthe terms under the Joint Operation Agreement to operate colour TV transmission, as per the third amendment, it is agreedthat if the agreement is terminated before its term for whatever reason, this right shall be deemed terminated.The Agreement is a BTO agreement under which BEC has to transfer the ownership of certain equipment procuredfor the operations of the radio station to <strong>MCOT</strong> within the specified period. BEC has the right to use such equipment and isresponsible for the maintenance of the assets over the agreement period.(iv) News Information Services<strong>MCOT</strong> entered into the News Information Services Agreement to provide information under the Radio BroadcastData System via radio frequency and a North America Basic Teletext Specification (“NABTS”) via television transmission withR.B.D.S. (Thailand) Company Limited (“RBDS”) on December 26, 1997.The Agreement is a BTO agreement. <strong>MCOT</strong> granted RBDS the right to provide the news information services for 25 years commencing on January 1, 1998. According to the Agreement, RBDS has to transfer the ownership of certainequipment procured for the operations to <strong>MCOT</strong> within the period specified in the agreement. RBDS has the right to use suchequipment and is responsible for the maintenance of the assets over the agreement period.Under all Joint Operation Agreements, the operators are responsible for the procurement, installation, expansion,financing and operation of the assets relating to the operation and for transferring ownership of these assets to <strong>MCOT</strong> uponcompletion of construction or commencement of services. Upon transfer of the ownership, <strong>MCOT</strong> will provide each operatorwith exclusive rights to use the transferred assets throughout each agreement period. Operators are responsible for the repairand maintenance of their assets in good condition and for providing all risk insurance, with <strong>MCOT</strong> as the exclusivebeneficiary of the assets throughout the agreement periods. Upon the expiration of the individual agreement periods, therespective assets under the agreements must be physically transferred to <strong>MCOT</strong> in good physical condition and workingorder.<strong>MCOT</strong> had cancelled this agreement since June 30, 2005.Subsidiary’s principal businessPanorama Worldwide Company Limited is <strong>MCOT</strong>’s subsidiary company. Its’ main business is production of televisionprogrammes for <strong>MCOT</strong> and other companies.A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d173

2 <strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>บัญชี<strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>บัญชีที่ส<strong>ำ</strong>คัญที่ใช้ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดท<strong>ำ</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>ขอ<strong>ง</strong>กลุ่มบ<strong>ร</strong>ิษัทมีดั<strong>ง</strong>ต่อไ<strong>ป</strong><strong>น</strong>ี้2.1 หลักเกณฑ์ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดท<strong>ำ</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วมแล<strong>ะ</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัทได้<strong>จ</strong>ัดท<strong>ำ</strong>ขึ้<strong>น</strong>ต<strong>า</strong>มหลักก<strong>า</strong><strong>ร</strong>บัญชีที่<strong>ร</strong>ับ<strong>ร</strong>อ<strong>ง</strong>ทั่วไ<strong>ป</strong>ภ<strong>า</strong><strong>ย</strong>ใต้พ<strong>ร</strong><strong>ะ</strong><strong>ร</strong><strong>า</strong>ชบัญญัติก<strong>า</strong><strong>ร</strong>บัญชี พ.ศ. 2543 ซึ่<strong>ง</strong>หม<strong>า</strong><strong>ย</strong>คว<strong>า</strong>มถึ<strong>ง</strong>ม<strong>า</strong>ต<strong>ร</strong>ฐ<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>บัญชีที่ออกภ<strong>า</strong><strong>ย</strong>ใต้พ<strong>ร</strong><strong>ะ</strong><strong>ร</strong><strong>า</strong>ชบัญญัติวิช<strong>า</strong>ชีพบัญชี พ.ศ. 2547 แล<strong>ะ</strong>ต<strong>า</strong>มข้อก<strong>ำ</strong>ห<strong>น</strong>ดขอ<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>กับหลักท<strong>ร</strong>ัพ<strong>ย</strong>์แล<strong>ะ</strong>ตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์ว่<strong>า</strong>ด้ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดท<strong>ำ</strong>แล<strong>ะ</strong><strong>น</strong><strong>ำ</strong>เส<strong>น</strong>อ<strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เพื่อคว<strong>า</strong>มส<strong>ะ</strong>ดวกขอ<strong>ง</strong>ผู้ใช้<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong> <strong>จ</strong>ึ<strong>ง</strong>ได้มีก<strong>า</strong><strong>ร</strong>แ<strong>ป</strong>ล<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เ<strong>ป</strong>็<strong>น</strong>ภ<strong>า</strong>ษ<strong>า</strong>อั<strong>ง</strong>กฤษ<strong>จ</strong><strong>า</strong>ก<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>ที่<strong>จ</strong>ัดท<strong>ำ</strong>เ<strong>ป</strong>็<strong>น</strong>ภ<strong>า</strong>ษ<strong>า</strong>ไท<strong>ย</strong>2.2 ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดท<strong>ำ</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วมบ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong> ซึ่<strong>ง</strong>บ<strong>ร</strong>ิษัทมีสิทธิใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ออกเสี<strong>ย</strong><strong>ง</strong>ทั้<strong>ง</strong>ท<strong>า</strong><strong>ง</strong>ต<strong>ร</strong><strong>ง</strong>แล<strong>ะ</strong>ท<strong>า</strong><strong>ง</strong>อ้อมม<strong>า</strong>กกว่<strong>า</strong>กึ่<strong>ง</strong>ห<strong>น</strong>ึ่<strong>ง</strong>ขอ<strong>ง</strong>สิทธิใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ออกเสี<strong>ย</strong><strong>ง</strong>ทั้<strong>ง</strong>หมดห<strong>ร</strong>ือมีอ<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>จ</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ตัดสิ<strong>น</strong>ใ<strong>จ</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> <strong>จ</strong><strong>ะ</strong><strong>น</strong><strong>ำ</strong>ม<strong>า</strong><strong>ร</strong>วมใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดท<strong>ำ</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วมตั้<strong>ง</strong>แต่วั<strong>น</strong>ที่บ<strong>ร</strong>ิษัทเ<strong>ร</strong>ิ่มมีอ<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>จ</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>ง</strong><strong>า</strong><strong>น</strong> แล<strong>ะ</strong><strong>จ</strong><strong>ะ</strong>ไม่<strong>น</strong><strong>ำ</strong>ม<strong>า</strong><strong>ร</strong>วมตั้<strong>ง</strong>แต่วั<strong>น</strong>ที่มีก<strong>า</strong><strong>ร</strong>ข<strong>า</strong><strong>ย</strong>บ<strong>ร</strong>ิษัทดั<strong>ง</strong>กล่<strong>า</strong>ว <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong><strong>ย</strong>อดค<strong>ง</strong>เหลือ<strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>กั<strong>น</strong>ทั้<strong>ง</strong>หมด <strong>ร</strong>วมถึ<strong>ง</strong>ก<strong>ำ</strong>ไ<strong>ร</strong>แล<strong>ะ</strong>ข<strong>า</strong>ดทุ<strong>น</strong>ที่<strong>ย</strong>ั<strong>ง</strong>ไม่ได้<strong>ร</strong>ับ<strong>ร</strong>ู้ขอ<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>บ<strong>ร</strong>ิษัทใ<strong>น</strong>เค<strong>ร</strong>ือได้ตัดออก<strong>จ</strong><strong>า</strong>ก<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วม<strong>น</strong>ี้แล้ว <strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>บัญชีขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong><strong>จ</strong><strong>ะ</strong>เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>แ<strong>ป</strong>ล<strong>ง</strong>เมื่อ<strong>จ</strong><strong>ำ</strong>เ<strong>ป</strong>็<strong>น</strong>เพื่อให้สอดคล้อ<strong>ง</strong>กับ<strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>บัญชีขอ<strong>ง</strong>กลุ่มบ<strong>ร</strong>ิษัทข้อมูลเกี่<strong>ย</strong>วกับส่ว<strong>น</strong>ขอ<strong>ง</strong>ผู้ถือหุ้<strong>น</strong>ส่ว<strong>น</strong><strong>น</strong>้อ<strong>ย</strong>ได้แ<strong>ย</strong>กเ<strong>ป</strong>ิดเผ<strong>ย</strong>ไว้ต่<strong>า</strong><strong>ง</strong>ห<strong>า</strong>ก ส่ว<strong>น</strong>ได้เสี<strong>ย</strong>ขอ<strong>ง</strong>บุคคลอื่<strong>น</strong>ใ<strong>น</strong>บ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong>บั<strong>น</strong>ทึกด้ว<strong>ย</strong>ส่ว<strong>น</strong>แบ่<strong>ง</strong>ใ<strong>น</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์สุทธิขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong>ที่เ<strong>ป</strong>็<strong>น</strong>ขอ<strong>ง</strong>ผู้ถือหุ้<strong>น</strong>ส่ว<strong>น</strong><strong>น</strong>้อ<strong>ย</strong>ชื่อบ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong>ขอ<strong>ง</strong>กลุ่มบ<strong>ร</strong>ิษัทได้แสด<strong>ง</strong>ไว้ใ<strong>น</strong>หม<strong>า</strong><strong>ย</strong>เหตุข้อ 92.3 ก<strong>า</strong><strong>ร</strong>ใช้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ม<strong>า</strong>ณก<strong>า</strong><strong>ร</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดท<strong>ำ</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วมแล<strong>ะ</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัทให้สอดคล้อ<strong>ง</strong>กับหลักก<strong>า</strong><strong>ร</strong>บัญชีที่<strong>ร</strong>ับ<strong>ร</strong>อ<strong>ง</strong>ทั่วไ<strong>ป</strong>ใ<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong>ก<strong>ำ</strong>ห<strong>น</strong>ดให้ฝ่<strong>า</strong><strong>ย</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>ต้อ<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ม<strong>า</strong>ณก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>ให้ข้อสมมติฐ<strong>า</strong><strong>น</strong> ซึ่<strong>ง</strong>มีผลกับมูลค่<strong>า</strong>ขอ<strong>ง</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์แล<strong>ะ</strong>ห<strong>น</strong>ี้สิ<strong>น</strong>ที่<strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ไว้ใ<strong>น</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ิดเผ<strong>ย</strong>ข้อมูลสิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ที่อ<strong>า</strong><strong>จ</strong>เกิดขึ้<strong>น</strong>แล<strong>ะ</strong>ห<strong>น</strong>ี้สิ<strong>น</strong>ที่อ<strong>า</strong><strong>จ</strong>เกิดขึ้<strong>น</strong> ณ วั<strong>น</strong>ที่ใ<strong>น</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong> แล<strong>ะ</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ แล<strong>ะ</strong>ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ใ<strong>น</strong><strong>ง</strong>วดที่<strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ไว้ใ<strong>น</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong> ดั<strong>ง</strong><strong>น</strong>ั้<strong>น</strong> ผลที่เกิด<strong>จ</strong><strong>ร</strong>ิ<strong>ง</strong>อ<strong>า</strong><strong>จ</strong>ต่<strong>า</strong><strong>ง</strong>ไ<strong>ป</strong><strong>จ</strong><strong>า</strong>ก<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ม<strong>า</strong>ณก<strong>า</strong><strong>ร</strong>2.4 เค<strong>ร</strong>ื่อ<strong>ง</strong>มือท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เค<strong>ร</strong>ื่อ<strong>ง</strong>มือท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>ที่แสด<strong>ง</strong>ใ<strong>น</strong><strong>ง</strong>บดุล<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบด้ว<strong>ย</strong> เ<strong>ง</strong>ิ<strong>น</strong>สดแล<strong>ะ</strong>เ<strong>ง</strong>ิ<strong>น</strong>ฝ<strong>า</strong>กธ<strong>น</strong><strong>า</strong>ค<strong>า</strong><strong>ร</strong> ลูกห<strong>น</strong>ี้ก<strong>า</strong><strong>ร</strong>ค้<strong>า</strong> <strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ค้<strong>า</strong><strong>ง</strong><strong>ร</strong>ับสิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์หมุ<strong>น</strong>เวี<strong>ย</strong><strong>น</strong>อื่<strong>น</strong> เ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong>ทุก<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เภท เ<strong>จ</strong>้<strong>า</strong>ห<strong>น</strong>ี้ก<strong>า</strong><strong>ร</strong>ค้<strong>า</strong> แล<strong>ะ</strong>ห<strong>น</strong>ี้สิ<strong>น</strong>หมุ<strong>น</strong>เวี<strong>ย</strong><strong>น</strong>อื่<strong>น</strong> <strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>บัญชีเฉพ<strong>า</strong><strong>ะ</strong>ส<strong>ำ</strong>ห<strong>ร</strong>ับ<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>แต่ล<strong>ะ</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ได้เ<strong>ป</strong>ิดเผ<strong>ย</strong>แ<strong>ย</strong>กไว้ใ<strong>น</strong>แต่ล<strong>ะ</strong>หัวข้อที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong>2.5 ก<strong>า</strong><strong>ร</strong>แ<strong>ป</strong>ล<strong>ง</strong>ค่<strong>า</strong>เ<strong>ง</strong>ิ<strong>น</strong>ต<strong>ร</strong><strong>า</strong>ต่<strong>า</strong><strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศกลุ่มบ<strong>ร</strong>ิษัทแ<strong>ป</strong>ล<strong>ง</strong>ค่<strong>า</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ที่เ<strong>ป</strong>็<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong>ต<strong>ร</strong><strong>า</strong>ต่<strong>า</strong><strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศที่เกิดขึ้<strong>น</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong><strong>ง</strong>วดเ<strong>ป</strong>็<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong>บ<strong>า</strong>ทโด<strong>ย</strong>ใช้อัต<strong>ร</strong><strong>า</strong>แลกเ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong> ณ วั<strong>น</strong>ที่ที่เกิด<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> ก<strong>ำ</strong>ไ<strong>ร</strong>แล<strong>ะ</strong>ข<strong>า</strong>ดทุ<strong>น</strong><strong>จ</strong><strong>า</strong>กผลขอ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>บั<strong>น</strong>ทึก<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>แ<strong>ป</strong>ล<strong>ง</strong>ค่<strong>า</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์แล<strong>ะ</strong>ห<strong>น</strong>ี้สิ<strong>น</strong>ที่เ<strong>ป</strong>็<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong>ต<strong>ร</strong><strong>า</strong>ต่<strong>า</strong><strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศ<strong>จ</strong><strong>ะ</strong>แสด<strong>ง</strong>อ<strong>ย</strong>ู่ใ<strong>น</strong><strong>ง</strong>บก<strong>ำ</strong>ไ<strong>ร</strong>ข<strong>า</strong>ดทุ<strong>น</strong> สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์แล<strong>ะ</strong>ห<strong>น</strong>ี้สิ<strong>น</strong>ที่มีมูลค่<strong>า</strong>เ<strong>ป</strong>็<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong>ต<strong>ร</strong><strong>า</strong>ต่<strong>า</strong><strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศ ณ วั<strong>น</strong>ที่ใ<strong>น</strong><strong>ง</strong>บดุลแ<strong>ป</strong>ล<strong>ง</strong>ค่<strong>า</strong>เ<strong>ป</strong>็<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong>บ<strong>า</strong>ทโด<strong>ย</strong>ใช้อัต<strong>ร</strong><strong>า</strong>แลกเ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong> ณ วั<strong>น</strong>ที่ใ<strong>น</strong><strong>ง</strong>บดุล174 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

2 Accounting policiesThe principal accounting policies adopted in the preparation of these financial statements are set out below:2.1 Basis for preparationThe consolidated and company financial statements have been prepared in accordance with Thai GenerallyAccepted Accounting Principles under the Accounting Act, B.E. 2543, being those Thai Accounting Standards issued underthe Accounting Profession Act B.E. 2547 and the financial <strong>report</strong>ing requirement of The Securities and ExchangeCommission.For the convenience of the user, an English translation of the financial statements has been prepared from thestatutory financial statements that are issued in the Thai language.2.2 ConsolidationSubsidiaries, which are the entities in which the group has power to govern the financial and operating policies,are consolidated. The existence and effect of potential voting rights that are presently exercisable or presently convertible areconsidered when assessing whether the controls another entity. Subsidiaries are consolidated from the date of which controlis transferred to the <strong>MCOT</strong> and are no longer consolidated from the date that control ceases. The purchase method ofaccounting is used to account for the acquisition of subsidiaries. Intercompany transactions, balances and unrealized gainson transactions between companies are eliminated. Where necessary, accounting policies of subsidiaries have been changedto ensure consistency with the policies adopted by the Group.Minority interests are third parties’ shares of interests in subsidiary and are separately disclosed in the financialstatements.The principal subsidiary is set out in Note 9.2.3 Use of estimatesThe preparation of consolidated financial statements and company financial statements in conformity with ThaiGenerally Accepted Accounting Principles requires management to make estimates and assumptions that affect the <strong>report</strong>edamounts of assets and liabilities, the disclosure of contingent assets and liabilities at the date of the financial statements andthe amounts of revenues and expenses in the <strong>report</strong>ed periods. Actual results may differ from those estimates.2.4 Financial instrumentsFinancial instruments carried on the balance sheet include cash and bank balances, trade accounts receivable,accrued income, other current assets, investments, trade accounts payable, and other current liabilities. The particularrecognition methods adopted are disclosed in the individual policy statements associated with each item. 2.5 Foreign currency translationForeign currency transactions are translated into Baht at the rate of exchange prevailing on the transaction dates.Gains and losses resulting from the settlements of such transactions and from the translation of monetary assets andliabilities denominated in foreign currencies are recognized in the statement of income. Monetary assets and liabilities at theA n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d175

2.6 ก<strong>า</strong><strong>ร</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ส<strong>ร</strong>ุ<strong>ป</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ล<strong>ะ</strong>เอี<strong>ย</strong>ดเกี่<strong>ย</strong>วกับธุ<strong>ร</strong>กิ<strong>จ</strong>ต<strong>า</strong>มสัญญ<strong>า</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ได้แสด<strong>ง</strong>ไว้ใ<strong>น</strong>หม<strong>า</strong><strong>ย</strong>เหตุข้อ 1ก) ส่ว<strong>น</strong>แบ่<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้อสมท <strong>ร</strong>ับ<strong>ร</strong>ู้ส่ว<strong>น</strong>แบ่<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ขั้<strong>น</strong>ต่<strong>ำ</strong>ต<strong>า</strong>มสัญญ<strong>า</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ต<strong>า</strong>มเกณฑ์ค<strong>ง</strong>ค้<strong>า</strong><strong>ง</strong> แล<strong>ะ</strong>ก<strong>ร</strong>ณีผู้<strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>มี<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ ที่<strong>จ</strong><strong>ะ</strong>ต้อ<strong>ง</strong>แบ่<strong>ง</strong>ให้ อสมท อสมท <strong>จ</strong><strong>ะ</strong><strong>ร</strong>ับ<strong>ร</strong>ู้<strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong>ส่ว<strong>น</strong>แบ่<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้โด<strong>ย</strong>ใช้ข้อมูลล่<strong>า</strong>สุดที่ได้<strong>ร</strong>ับ<strong>จ</strong><strong>า</strong>กผู้<strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ข) สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ที่<strong>ร</strong>ับโอ<strong>น</strong>ต<strong>า</strong>มแ<strong>น</strong>วท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ตีคว<strong>า</strong>มที่สม<strong>า</strong>คม<strong>น</strong>ักบัญชีแล<strong>ะ</strong>ผู้สอบบัญชี<strong>ร</strong>ับอ<strong>น</strong>ุญ<strong>า</strong>ตแห่<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong>ให้ห<strong>น</strong>่ว<strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ซึ่<strong>ง</strong>มีสิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์สัม<strong>ป</strong>ท<strong>า</strong><strong>น</strong>ถือ<strong>ป</strong>ฏิบัติ สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ที่<strong>ร</strong>ับโอ<strong>น</strong>ม<strong>า</strong><strong>จ</strong><strong>า</strong>กผู้<strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong><strong>ะ</strong><strong>ร</strong>ับ<strong>ร</strong>ู้เมื่อ อสมท ได้<strong>ร</strong>ับโอ<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มสิทธิ์ท<strong>า</strong><strong>ง</strong>กฎหม<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ด้ว<strong>ย</strong>มูลค่<strong>า</strong>ที่<strong>ร</strong>ับโอ<strong>น</strong>แล<strong>ะ</strong>ล<strong>ง</strong>บัญชีคู่กับบัญชี<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>ร</strong>อตัดบัญชี อสมท คิดค่<strong>า</strong>เสื่อม<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ขอ<strong>ง</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ที่<strong>ร</strong>ับโอ<strong>น</strong>ม<strong>า</strong><strong>จ</strong><strong>า</strong>กผู้<strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong> คู่กับก<strong>า</strong><strong>ร</strong>ตัด<strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>ร</strong>อตัดบัญชีต<strong>า</strong>มอ<strong>า</strong><strong>ย</strong>ุก<strong>า</strong><strong>ร</strong>ใช้<strong>ง</strong><strong>า</strong><strong>น</strong>ที่เหลือขอ<strong>ง</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ห<strong>ร</strong>ืออ<strong>า</strong><strong>ย</strong>ุขอ<strong>ง</strong>สัญญ<strong>า</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong> แล้วแต่อ<strong>า</strong><strong>ย</strong>ุใดที่สั้<strong>น</strong>กว่<strong>า</strong> โด<strong>ย</strong>เ<strong>ร</strong>ิ่ม<strong>จ</strong><strong>า</strong>กวั<strong>น</strong>ที่ อสมท บั<strong>น</strong>ทึก<strong>ร</strong>ับ<strong>ร</strong>ู้สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์<strong>น</strong>ั้<strong>น</strong> ดูหม<strong>า</strong><strong>ย</strong>เหตุข้อ 2.13ค) หุ้<strong>น</strong>ที่ได้<strong>ร</strong>ับโอ<strong>น</strong><strong>จ</strong><strong>า</strong>กสัญญ<strong>า</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ื่อ<strong>น</strong>ไขส่ว<strong>น</strong>ห<strong>น</strong>ึ่<strong>ง</strong>ขอ<strong>ง</strong>สัญญ<strong>า</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>า</strong><strong>ง</strong>สัญญ<strong>า</strong> อสมท <strong>จ</strong><strong>ะ</strong>ได้<strong>ร</strong>ับโอ<strong>น</strong>หุ้<strong>น</strong>ใ<strong>น</strong>บ<strong>ร</strong>ิษัทที่<strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>โด<strong>ย</strong>ผู้ถือหุ้<strong>น</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทผู้<strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>็<strong>น</strong>ผู้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ช<strong>ำ</strong><strong>ร</strong><strong>ะ</strong>ค่<strong>า</strong>หุ้<strong>น</strong>แท<strong>น</strong> อสมท เ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong>ใ<strong>น</strong>หุ้<strong>น</strong>ดั<strong>ง</strong>กล่<strong>า</strong>วบั<strong>น</strong>ทึกเ<strong>ร</strong>ิ่มแ<strong>ร</strong>กด้ว<strong>ย</strong>มูลค่<strong>า</strong><strong>ย</strong>ุติธ<strong>ร</strong><strong>ร</strong>มคู่กับบัญชี<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ เ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong><strong>น</strong>ี้ถูก<strong>จ</strong>ัด<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เภทเ<strong>ป</strong>็<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong><strong>ย</strong><strong>า</strong>ว หลักท<strong>ร</strong>ัพ<strong>ย</strong>์เผื่อข<strong>า</strong><strong>ย</strong>แล<strong>ะ</strong>หลักท<strong>ร</strong>ัพ<strong>ย</strong>์ที่ไม่อ<strong>ย</strong>ู่ใ<strong>น</strong>คว<strong>า</strong>มต้อ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ขอ<strong>ง</strong>ตล<strong>า</strong>ด ต<strong>า</strong>มแต่ลักษณ<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>ล<strong>ง</strong>ทุ<strong>น</strong>แล<strong>ะ</strong>ส่ว<strong>น</strong>ได้เสี<strong>ย</strong>ขอ<strong>ง</strong> อสมท ใ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>เหล่<strong>า</strong><strong>น</strong>ั้<strong>น</strong>อสมท <strong>จ</strong><strong>ะ</strong>ทดสอบก<strong>า</strong><strong>ร</strong>ด้อ<strong>ย</strong>ค่<strong>า</strong>ขอ<strong>ง</strong>เ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong>ต่อเมื่อมีข้อบ่<strong>ง</strong>ชี้ว่<strong>า</strong>เ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong><strong>น</strong>ั้<strong>น</strong>อ<strong>า</strong><strong>จ</strong>มีก<strong>า</strong><strong>ร</strong>ด้อ<strong>ย</strong>ค่<strong>า</strong>เกิดขึ้<strong>น</strong> ถ้<strong>า</strong><strong>ร</strong><strong>า</strong>ค<strong>า</strong>ต<strong>า</strong>มบัญชีขอ<strong>ง</strong>เ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong>สู<strong>ง</strong>กว่<strong>า</strong>มูลค่<strong>า</strong>ที่ค<strong>า</strong>ดว่<strong>า</strong><strong>จ</strong><strong>ะ</strong>ได้<strong>ร</strong>ับคื<strong>น</strong> <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ข<strong>า</strong>ดทุ<strong>น</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ด้อ<strong>ย</strong>ค่<strong>า</strong><strong>จ</strong><strong>ะ</strong>บั<strong>น</strong>ทึก<strong>ร</strong>วมอ<strong>ย</strong>ู่ใ<strong>น</strong><strong>ง</strong>บก<strong>ำ</strong>ไ<strong>ร</strong>ข<strong>า</strong>ดทุ<strong>น</strong>2.7 เ<strong>ง</strong>ิ<strong>น</strong>สดแล<strong>ะ</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>เที<strong>ย</strong>บเท่<strong>า</strong>เ<strong>ง</strong>ิ<strong>น</strong>สดเ<strong>ง</strong>ิ<strong>น</strong>สดแล<strong>ะ</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>เที<strong>ย</strong>บเท่<strong>า</strong>เ<strong>ง</strong>ิ<strong>น</strong>สดแสด<strong>ง</strong>ใ<strong>น</strong><strong>ง</strong>บดุลด้ว<strong>ย</strong><strong>ร</strong><strong>า</strong>ค<strong>า</strong>ทุ<strong>น</strong> ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดท<strong>ำ</strong><strong>ง</strong>บก<strong>ร</strong><strong>ะ</strong>แสเ<strong>ง</strong>ิ<strong>น</strong>สด เ<strong>ง</strong>ิ<strong>น</strong>สดแล<strong>ะ</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>เที<strong>ย</strong>บเท่<strong>า</strong>เ<strong>ง</strong>ิ<strong>น</strong>สด <strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบด้ว<strong>ย</strong>เ<strong>ง</strong>ิ<strong>น</strong>สดใ<strong>น</strong>มือ เ<strong>ง</strong>ิ<strong>น</strong>ฝ<strong>า</strong>กธ<strong>น</strong><strong>า</strong>ค<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>สถ<strong>า</strong>บั<strong>น</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong> แล<strong>ะ</strong>เ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong>สั้<strong>น</strong>อื่<strong>น</strong> ที่มีสภ<strong>า</strong>พคล่อ<strong>ง</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>มือสู<strong>ง</strong> ซึ่<strong>ง</strong>มี<strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong>เวล<strong>า</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ไถ่ถอ<strong>น</strong>เท่<strong>า</strong>กับห<strong>ร</strong>ือ<strong>น</strong>้อ<strong>ย</strong>กว่<strong>า</strong> 3 เดือ<strong>น</strong> 2.8 เ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong>ใ<strong>น</strong>บ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong>บ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong>หม<strong>า</strong><strong>ย</strong>ถึ<strong>ง</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ที่บ<strong>ร</strong>ิษัทใหญ่ใ<strong>น</strong>กลุ่มบ<strong>ร</strong>ิษัทมีอ<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>จ</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ควบคุม<strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>บ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong>ดั<strong>ง</strong>กล่<strong>า</strong>ว <strong>น</strong><strong>ำ</strong>ม<strong>า</strong><strong>ร</strong>วมใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดท<strong>ำ</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วม ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เมิ<strong>น</strong>ว่<strong>า</strong>กลุ่มบ<strong>ร</strong>ิษัทควบคุมกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>อื่<strong>น</strong>ใดได้ห<strong>ร</strong>ือไม่<strong>น</strong>ั้<strong>น</strong> ให้พิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>า</strong>กฏขึ้<strong>น</strong>แล<strong>ะ</strong>ผลขอ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>า</strong>กฏขึ้<strong>น</strong>ขอ<strong>ง</strong>สิทธิออกเสี<strong>ย</strong><strong>ง</strong>ที่มีศัก<strong>ย</strong>ภ<strong>า</strong>พว่<strong>า</strong><strong>จ</strong><strong>ะ</strong>เ<strong>ป</strong>็<strong>น</strong>ไ<strong>ป</strong>ได้ใ<strong>น</strong><strong>ป</strong>ั<strong>จ</strong><strong>จ</strong>ุบั<strong>น</strong>ที่<strong>จ</strong><strong>ะ</strong>ใช้สิทธิห<strong>ร</strong>ือแ<strong>ป</strong>ล<strong>ง</strong>สภ<strong>า</strong>พที่<strong>จ</strong><strong>ะ</strong>ใช้สิทธิออกเสี<strong>ย</strong><strong>ง</strong>ดั<strong>ง</strong>กล่<strong>า</strong>วบ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong>ถูก<strong>น</strong><strong>ำ</strong>ม<strong>า</strong><strong>ร</strong>วมตั้<strong>ง</strong>แต่วั<strong>น</strong>ที่ อสมท ได้<strong>ร</strong>ับโอ<strong>น</strong>ม<strong>า</strong>ซึ่<strong>ง</strong>อ<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>จ</strong>ควบคุมแล<strong>ะ</strong>ต้อ<strong>ง</strong>ไม่<strong>น</strong><strong>ำ</strong>ม<strong>า</strong><strong>ร</strong>วมตั้<strong>ง</strong>แต่วั<strong>น</strong>ที่อ<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>จ</strong>ควบคุมหมดไ<strong>ป</strong> อสมท ใช้วิธีซื้อส<strong>ำ</strong>ห<strong>ร</strong>ับก<strong>า</strong><strong>ร</strong>บั<strong>น</strong>ทึกก<strong>า</strong><strong>ร</strong>ได้ม<strong>า</strong>ซึ่<strong>ง</strong>บ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong> ส<strong>ำ</strong>ห<strong>ร</strong>ับ<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>บัญชี <strong>ย</strong>อดค<strong>ง</strong>เหลือแล<strong>ะ</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ไ<strong>ร</strong>ห<strong>ร</strong>ือ<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ข<strong>า</strong>ดทุ<strong>น</strong>ที่<strong>ย</strong>ั<strong>ง</strong>ไม่ได้เกิดขึ้<strong>น</strong><strong>จ</strong><strong>ร</strong>ิ<strong>ง</strong> ซึ่<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>ผล<strong>จ</strong><strong>า</strong>ก<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>กั<strong>น</strong><strong>จ</strong><strong>ะ</strong>ถูกตัดบัญชีออกไ<strong>ป</strong>เต็ม<strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> ใ<strong>น</strong>ก<strong>ร</strong>ณีที่มีคว<strong>า</strong>ม<strong>จ</strong><strong>ำ</strong>เ<strong>ป</strong>็<strong>น</strong><strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>บัญชีขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong><strong>จ</strong><strong>ะ</strong>ถูกเ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>ให้มีคว<strong>า</strong>มสม่<strong>ำ</strong>เสมอกับ<strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>ที่ใช้โด<strong>ย</strong>กลุ่มบ<strong>ร</strong>ิษัทเ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong>ใ<strong>น</strong>บ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong>แสด<strong>ง</strong>ใ<strong>น</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัทโด<strong>ย</strong>ใช้วิธี<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ทุ<strong>น</strong>176 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

alance sheet date denominated in foreign currencies are translated into Baht at the rate of exchange prevailing at thebalance sheet date. 2.6 Joint Operations A summary of <strong>MCOT</strong>’s principal joint operation agreements is included in Note 1.(i) Revenue sharing<strong>MCOT</strong> recognises its minimum revenue sharing under the accruals basis. When the operator earns theincome, from which the revenue share must be paid to <strong>MCOT</strong>, <strong>MCOT</strong> will recognised revenue sharing based on the latestdata made by the operators.(ii) Transferred assetsIn accordance with the guidance regarding the accounting treatment for concession asset provided by theInstitution of Certified Accountants and Auditors of Thailand, assets transferred from joint operations are recognised when<strong>MCOT</strong> gains legal ownership of the assets. These transferred assets are recognised at the transferred value with acorresponding credit to deferred income. Assets transferred from the operators are depreciated with a correspondingamortisation of the deferred income, from the date of recognition over of their useful lives of the assets or the remainingagreement period whichever is shorter (See Note 2.13).(iii) Shares received under Joint Operation AgreementsUnder certain Joint Operation Agreements, <strong>MCOT</strong> received shares in the limited liability operator company.The consideration for these was paid by the private sector shareholder of the operator. These investments were recognisedinitially at fair value, with a corresponding credit to income. The investments are recognised as long-term investments,available-for-sale securities and non-marketable securities according to <strong>MCOT</strong>’s underlying ownership interest.A test of impairment is carried out when there is an indication that an investment might be impaired. If thecarrying value of the investment is higher than its recoverable amount, impairment loss is charged to the statement ofincome.2.7 Cash and cash equivalentsCash and cash equivalents are carried in the balance sheet at cost. For the purposes of the cash flow statement,cash and cash equivalents comprise cash on hand, deposits with banks and financial institutions and other short-term highlyliquid investments with original maturities of three months or less.2.8 Investment in subsidiariesSubsidiaries, which are those entities in which the main company in the Group has power to govern the financialand operating policies are consolidated. The existence and effect of potential voting rights that are presently exercisable orpresently convertible are considered when assessing whether the Group controls another entity.Subsidiaries are consolidated from the date on which control is transferred to <strong>MCOT</strong> and are no longerconsolidated from the date that control ceases. The purchase method of accounting is used to account for the acquisition ofsubsidiaries. Related transactions, balances and unrealised gains and losses on transactions between companies areeliminated; Where necessary, accounting policies of subsidiaries shall change in order to ensure consistency with the policiesadopted by the Group.A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d177

2.9 เ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong><strong>ย</strong><strong>า</strong>วอื่<strong>น</strong>อสมท <strong>จ</strong>ัด<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เภทเ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong>ใ<strong>น</strong>หลักท<strong>ร</strong>ัพ<strong>ย</strong>์ที่ไม่อ<strong>ย</strong>ู่ใ<strong>น</strong>คว<strong>า</strong>มต้อ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ขอ<strong>ง</strong>ตล<strong>า</strong>ดเ<strong>ป</strong>็<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong>ทั่วไ<strong>ป</strong> แสด<strong>ง</strong>ใ<strong>น</strong><strong>ง</strong>บดุลด้ว<strong>ย</strong><strong>ร</strong><strong>า</strong>ค<strong>า</strong>ทุ<strong>น</strong>หักด้ว<strong>ย</strong>ค่<strong>า</strong>เผื่อก<strong>า</strong><strong>ร</strong>ด้อ<strong>ย</strong>ค่<strong>า</strong> โด<strong>ย</strong> อสมท <strong>จ</strong><strong>ะ</strong>ทดสอบก<strong>า</strong><strong>ร</strong>ด้อ<strong>ย</strong>ค่<strong>า</strong>ขอ<strong>ง</strong>เ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong>ต่อเมื่อมีข้อบ่<strong>ง</strong>ชี้ว่<strong>า</strong>เ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong><strong>น</strong>ั้<strong>น</strong>อ<strong>า</strong><strong>จ</strong>มีก<strong>า</strong><strong>ร</strong>ด้อ<strong>ย</strong>ค่<strong>า</strong>เกิดขึ้<strong>น</strong> ห<strong>า</strong>ก<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ต<strong>า</strong>มบัญชีขอ<strong>ง</strong>เ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong>สู<strong>ง</strong>กว่<strong>า</strong>มูลค่<strong>า</strong>ที่ค<strong>า</strong>ดว่<strong>า</strong><strong>จ</strong><strong>ะ</strong>ได้<strong>ร</strong>ับคื<strong>น</strong> ผลข<strong>า</strong>ดทุ<strong>น</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ด้อ<strong>ย</strong>ค่<strong>า</strong>ที่เกิดขึ้<strong>น</strong><strong>จ</strong><strong>ะ</strong>บั<strong>น</strong>ทึกใ<strong>น</strong><strong>ง</strong>บก<strong>ำ</strong>ไ<strong>ร</strong>ข<strong>า</strong>ดทุ<strong>น</strong>ทั<strong>น</strong>ทีใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong>เ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong> ผลต่<strong>า</strong><strong>ง</strong><strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>เ<strong>ง</strong>ิ<strong>น</strong>สดสุทธิที่ได้<strong>ร</strong>ับ<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong><strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong>กับ<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ต<strong>า</strong>มบัญชีขอ<strong>ง</strong>เ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong><strong>น</strong>ั้<strong>น</strong><strong>จ</strong><strong>ะ</strong>บั<strong>น</strong>ทึกใ<strong>น</strong><strong>ง</strong>บก<strong>ำ</strong>ไ<strong>ร</strong>ข<strong>า</strong>ดทุ<strong>น</strong>ทั<strong>น</strong>ทีเมื่อเ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong>ใ<strong>น</strong>ต<strong>ร</strong><strong>า</strong>ส<strong>า</strong><strong>ร</strong>ห<strong>น</strong>ี้ห<strong>ร</strong>ือต<strong>ร</strong><strong>า</strong>ส<strong>า</strong><strong>ร</strong>ทุ<strong>น</strong>ช<strong>น</strong>ิดเดี<strong>ย</strong>วกั<strong>น</strong>มีก<strong>า</strong><strong>ร</strong><strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong>เพี<strong>ย</strong><strong>ง</strong>บ<strong>า</strong><strong>ง</strong>ส่ว<strong>น</strong> <strong>ร</strong><strong>า</strong>ค<strong>า</strong>ต<strong>า</strong>มบัญชีขอ<strong>ง</strong>เ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong>ที่<strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong>ค<strong>ำ</strong><strong>น</strong>วณโด<strong>ย</strong>ใช้วิธีถัวเฉลี่<strong>ย</strong>ถ่ว<strong>ง</strong><strong>น</strong>้<strong>ำ</strong>ห<strong>น</strong>ัก<strong>จ</strong><strong>า</strong>ก<strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong>ที่ถือค<strong>ร</strong>อ<strong>ง</strong>ทั้<strong>ง</strong>หมด2.10 ลูกห<strong>น</strong>ี้ก<strong>า</strong><strong>ร</strong>ค้<strong>า</strong>ลูกห<strong>น</strong>ี้ก<strong>า</strong><strong>ร</strong>ค้<strong>า</strong>แสด<strong>ง</strong>ด้ว<strong>ย</strong><strong>ร</strong><strong>า</strong>ค<strong>า</strong>ต<strong>า</strong>มใบแ<strong>จ</strong>้<strong>ง</strong>ห<strong>น</strong>ี้หักด้ว<strong>ย</strong>ค่<strong>า</strong>เผื่อห<strong>น</strong>ี้ส<strong>ง</strong>สั<strong>ย</strong><strong>จ</strong><strong>ะ</strong>สูญ กลุ่มบ<strong>ร</strong>ิษัท<strong>จ</strong><strong>ะ</strong>ตั้<strong>ง</strong>ค่<strong>า</strong>เผื่อห<strong>น</strong>ี้ส<strong>ง</strong>สั<strong>ย</strong><strong>จ</strong><strong>ะ</strong>สูญต<strong>า</strong>ม<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ม<strong>า</strong>ณก<strong>า</strong><strong>ร</strong>ลูกห<strong>น</strong>ี้ที่ค<strong>า</strong>ดว่<strong>า</strong><strong>จ</strong><strong>ะ</strong>เก็บเ<strong>ง</strong>ิ<strong>น</strong>ไม่ได้ซึ่<strong>ง</strong>พิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong><strong>จ</strong><strong>า</strong>ก<strong>ป</strong><strong>ร</strong><strong>ะ</strong>สบก<strong>า</strong><strong>ร</strong>ณ์ก<strong>า</strong><strong>ร</strong>เก็บเ<strong>ง</strong>ิ<strong>น</strong>ใ<strong>น</strong>อดีต แล<strong>ะ</strong>ต<strong>า</strong>มสถ<strong>า</strong><strong>น</strong><strong>ะ</strong><strong>ป</strong>ั<strong>จ</strong><strong>จ</strong>ุบั<strong>น</strong>ขอ<strong>ง</strong>ลูกห<strong>น</strong>ี้ที่ไม่ใช่ส่ว<strong>น</strong><strong>ร</strong><strong>า</strong>ชก<strong>า</strong><strong>ร</strong>ห<strong>ร</strong>ือ<strong>ร</strong>ัฐวิส<strong>า</strong>หกิ<strong>จ</strong>ค<strong>ง</strong>ค้<strong>า</strong><strong>ง</strong>ช<strong>ำ</strong><strong>ร</strong><strong>ะ</strong>เกิ<strong>น</strong> 6 เดือ<strong>น</strong>ขึ้<strong>น</strong>ไ<strong>ป</strong><strong>น</strong>ับ<strong>จ</strong><strong>า</strong>กวั<strong>น</strong>ที่ห<strong>น</strong>ี้ถึ<strong>ง</strong>ก<strong>ำ</strong>ห<strong>น</strong>ด ส<strong>ำ</strong>ห<strong>ร</strong>ับห<strong>น</strong>ี้สูญ<strong>จ</strong><strong>ะ</strong>ตัด<strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong>ทั<strong>น</strong>ทีที่เกิดขึ้<strong>น</strong>2.11 พัสดุค<strong>ง</strong>เหลืออสมท ได้มีก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>แ<strong>ป</strong>ล<strong>ง</strong><strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>บัญชีเกี่<strong>ย</strong>วกับพัสดุค<strong>ง</strong>เหลือ<strong>จ</strong><strong>า</strong>กวิธี<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ทุ<strong>น</strong>เข้<strong>า</strong>ก่อ<strong>น</strong>-ออกก่อ<strong>น</strong> (First-in Firstout)เ<strong>ป</strong>็<strong>น</strong>วิธีถัวเฉลี่<strong>ย</strong>ถ่ว<strong>ง</strong><strong>น</strong>้<strong>ำ</strong>ห<strong>น</strong>ัก (Weighted Average) ทั้<strong>ง</strong><strong>น</strong>ี้ ผลแตกต่<strong>า</strong><strong>ง</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong><strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>บัญชีดั<strong>ง</strong>กล่<strong>า</strong>ว ไม่มีผลก<strong>ร</strong><strong>ะ</strong>ทบต่อ<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong> เ<strong>น</strong>ื่อ<strong>ง</strong><strong>จ</strong><strong>า</strong>กไม่มีส<strong>า</strong><strong>ร</strong><strong>ะ</strong>ส<strong>ำ</strong>คัญ แล<strong>ะ</strong>ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong><strong>จ</strong><strong>ะ</strong>พิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong>บั<strong>น</strong>ทึกค่<strong>า</strong>เผื่อก<strong>า</strong><strong>ร</strong>ลดมูลค่<strong>า</strong>พัสดุค<strong>ง</strong>เหลือเมื่อมี<strong>ป</strong>ั<strong>จ</strong><strong>จ</strong>ั<strong>ย</strong>ต่<strong>า</strong><strong>ง</strong> ๆ <strong>จ</strong><strong>า</strong>กสิ<strong>น</strong>ค้<strong>า</strong>เก่<strong>า</strong>ล้<strong>า</strong>สมั<strong>ย</strong>ห<strong>ร</strong>ือเสื่อมคุณภ<strong>า</strong>พ ห<strong>ร</strong>ือสภ<strong>า</strong>พแวดล้อมได้เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>ไ<strong>ป</strong> 2.12 ลิขสิทธิ์<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>ภ<strong>า</strong>พ<strong>ย</strong><strong>น</strong>ต<strong>ร</strong>์ แล<strong>ะ</strong>ต้<strong>น</strong>ทุ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ผลิต<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> กลุ่มบ<strong>ร</strong>ิษัทซื้อลิขสิทธิ์<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>ภ<strong>า</strong>พ<strong>ย</strong><strong>น</strong>ต<strong>ร</strong>์เพื่อออกอ<strong>า</strong>ก<strong>า</strong>ศท<strong>า</strong><strong>ง</strong>สถ<strong>า</strong><strong>น</strong>ีโท<strong>ร</strong>ทัศ<strong>น</strong>์ <strong>จ</strong><strong>ะ</strong>บั<strong>น</strong>ทึกต้<strong>น</strong>ทุ<strong>น</strong>ลิขสิทธิ์โด<strong>ย</strong>ใช้<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ทุ<strong>น</strong> ต้<strong>น</strong>ทุ<strong>น</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ซื้อ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบด้ว<strong>ย</strong> <strong>ร</strong><strong>า</strong>ค<strong>า</strong>ซื้อแล<strong>ะ</strong>ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ท<strong>า</strong><strong>ง</strong>ต<strong>ร</strong><strong>ง</strong>ที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong>กับก<strong>า</strong><strong>ร</strong>ซื้อลิขสิทธิ์<strong>น</strong>ั้<strong>น</strong> เช่<strong>น</strong> ค่<strong>า</strong>ภ<strong>า</strong>ษีอ<strong>า</strong>ก<strong>ร</strong> หักด้ว<strong>ย</strong>ส่ว<strong>น</strong>ลด แล<strong>ะ</strong>เ<strong>ง</strong>ิ<strong>น</strong>ที่ได้<strong>ร</strong>ับคื<strong>น</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ซื้อลิขสิทธิ์<strong>น</strong>ั้<strong>น</strong> ก<strong>า</strong><strong>ร</strong>ตั้<strong>ง</strong>ส<strong>ำ</strong><strong>ร</strong>อ<strong>ง</strong>เผื่อก<strong>า</strong><strong>ร</strong>ด้อ<strong>ย</strong>ค่<strong>า</strong>ขอ<strong>ง</strong>ลิขสิทธิ์<strong>จ</strong><strong>ะ</strong>พิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong>ถึ<strong>ง</strong>มูลค่<strong>า</strong>ขอ<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ที่ค<strong>า</strong>ดว่<strong>า</strong><strong>จ</strong><strong>ะ</strong>ได้<strong>ร</strong>ับใ<strong>น</strong>อ<strong>น</strong><strong>า</strong>คต กลุ่มบ<strong>ร</strong>ิษัทตัด<strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong>ต้<strong>น</strong>ทุ<strong>น</strong>ขอ<strong>ง</strong>ลิขสิทธิ์ภ<strong>า</strong>พ<strong>ย</strong><strong>น</strong>ต<strong>ร</strong>์แล<strong>ะ</strong>เท<strong>ป</strong>บั<strong>น</strong>ทึกภ<strong>า</strong>พ<strong>ย</strong><strong>น</strong>ต<strong>ร</strong>์ต<strong>า</strong>ม<strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong>ตอ<strong>น</strong>ที่ออกอ<strong>า</strong>ก<strong>า</strong>ศห<strong>ร</strong>ือต<strong>า</strong>ม<strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong>เวล<strong>า</strong>ที่ก<strong>ำ</strong>ห<strong>น</strong>ดไว้ใ<strong>น</strong>สัญญ<strong>า</strong> ห<strong>ร</strong>ือภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong> 3 <strong>ป</strong>ี ถ้<strong>า</strong>ต<strong>า</strong>มสัญญ<strong>า</strong>อ<strong>น</strong>ุญ<strong>า</strong>ตให้ออกอ<strong>า</strong>ก<strong>า</strong>ศม<strong>า</strong>กกว่<strong>า</strong> 1 ค<strong>ร</strong>ั้<strong>ง</strong> <strong>จ</strong><strong>ะ</strong>ตัด<strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong>ต้<strong>น</strong>ทุ<strong>น</strong>ขอ<strong>ง</strong>ลิขสิทธิ์<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ดั<strong>ง</strong>กล่<strong>า</strong>วทั้<strong>ง</strong><strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong>ใ<strong>น</strong>ค<strong>ร</strong>ั้<strong>ง</strong>แ<strong>ร</strong>กที่ออกอ<strong>า</strong>ก<strong>า</strong>ศ ต้<strong>น</strong>ทุ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ผลิต<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ต้<strong>น</strong>ทุ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ผลิต<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>บั<strong>น</strong>เทิ<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบด้ว<strong>ย</strong>ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ต่<strong>า</strong><strong>ง</strong> ๆ ที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong>โด<strong>ย</strong>ต<strong>ร</strong><strong>ง</strong>กับก<strong>า</strong><strong>ร</strong>ผลิต<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> ต้<strong>น</strong>ทุ<strong>น</strong>ผลิต<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ข่<strong>า</strong>วบั<strong>น</strong>ทึกเ<strong>ป</strong>็<strong>น</strong>ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>เมื่อเกิดขึ้<strong>น</strong> ต้<strong>น</strong>ทุ<strong>น</strong>ผลิต<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>อื่<strong>น</strong>ซึ่<strong>ง</strong>ส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถก่อให้เกิด<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์ใ<strong>น</strong>เชิ<strong>ง</strong>เศ<strong>ร</strong>ษฐกิ<strong>จ</strong>ใ<strong>น</strong>อ<strong>น</strong><strong>า</strong>คตแก่กลุ่มบ<strong>ร</strong>ิษัท<strong>จ</strong><strong>ะ</strong>บั<strong>น</strong>ทึกเ<strong>ป</strong>็<strong>น</strong>ต้<strong>น</strong>ทุ<strong>น</strong>ผลิต<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>บั<strong>น</strong>เทิ<strong>ง</strong>โด<strong>ย</strong>พิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong>ถึ<strong>ง</strong>มูลค่<strong>า</strong>ขอ<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ที่ค<strong>า</strong>ดว่<strong>า</strong><strong>จ</strong><strong>ะ</strong>ได้<strong>ร</strong>ับใ<strong>น</strong>อ<strong>น</strong><strong>า</strong>คต แล<strong>ะ</strong><strong>จ</strong><strong>ะ</strong>ตัด<strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong>ต้<strong>น</strong>ทุ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ผลิต<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>บั<strong>น</strong>เทิ<strong>ง</strong>ทั<strong>น</strong>ทีเมื่อมีก<strong>า</strong><strong>ร</strong>ออกอ<strong>า</strong>ก<strong>า</strong>ศ178 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

In the Company’s financial statements investments in subsidiaries are <strong>report</strong>ed by using the cost method. 2.9 Other long-term investmentsInvestments in non-market securities are classified as general investments and are shown in balance sheet interm of cost less allowance for impairment. A test of impairment is carried out when there is a factor indicating that aninvestment might be impaired. If the carrying value of the investment is higher than its recoverable amount, impairment lossis charged to the statement of income.On disposal of an investment, the difference between the net disposal proceeds and the carrying amount ischarged or credited to the statement of income.When disposing of part of the holding of a particular investment in debt or equity securities, the carrying amountof the disposed part is determined from the weighted carrying amount of the total holding of the investment.2.10 Trade accounts receivableTrade accounts receivable are carried at original invoice amount less allowance for doubtful accounts. Anestimate is made for doubtful receivable based on historical experience in the collection of accounts receivable and a reviewof all outstanding non-government and non-state enterprise receivable due for more than 6 months. Bad debts are written offduring the year in which they are identified.2.11 Supplies<strong>MCOT</strong> had changed its accounting policy on cost of supplies from First-in First-out to Weighted average. Suchchange has no effect to the Financial statements. Allowance is made against cost of supplies where, in the opinion of themanagement, there is diminution in value arising from obsolete, slow-moving and defective supplies or is otherwise requiredby changes in circumstances.2.12 Programmes, film rights and production costsThe Group buys programmes and film rights for broadcast. Programmes rights are stated at cost. The costcomprises both the purchase price and other costs directly attributable to the acquisition of the programme rights, such asduties, discounts, allowance or rebates. Provision is made, where necessary, for impairment based on the estimatedrecoverable value.The cost of the programmes rights is amortised according to the numbers of episodes or the transmission periodspecified in the broadcasting agreement or within 3 years. In case the agreement allows the programme to be broadcastedmore than once, the cost of programme rights is amortised in full value in the first transmission. Production costsProduction costs of entertainment programmes comprise direct costs related to production. News productioncosts are expensed as they are incurred. Costs relating to other in-house productions which yield future economic benefit tothe Group are capitalised as costs of entertainment programmes production based on estimated recoverable revenues andare amortised when the production is broadcast.A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d179

2.13 ที่ดิ<strong>น</strong> อ<strong>า</strong>ค<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>อุ<strong>ป</strong>ก<strong>ร</strong>ณ์ที่ดิ<strong>น</strong> อ<strong>า</strong>ค<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>อุ<strong>ป</strong>ก<strong>ร</strong>ณ์ แสด<strong>ง</strong>ใ<strong>น</strong><strong>ร</strong><strong>า</strong>ค<strong>า</strong>ทุ<strong>น</strong>เดิมหักด้ว<strong>ย</strong>ค่<strong>า</strong>เสื่อม<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ส<strong>ะ</strong>สม <strong>ย</strong>กเว้<strong>น</strong>ที่ดิ<strong>น</strong>ซึ่<strong>ง</strong>มีอ<strong>า</strong><strong>ย</strong>ุก<strong>า</strong><strong>ร</strong>ใช้<strong>ง</strong><strong>า</strong><strong>น</strong>ไม่<strong>จ</strong><strong>ำ</strong>กัดค่<strong>า</strong>เสื่อม<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ค<strong>ำ</strong><strong>น</strong>วณโด<strong>ย</strong>วิธีเส้<strong>น</strong>ต<strong>ร</strong><strong>ง</strong>เพื่อตัด<strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong>ต้<strong>น</strong>ทุ<strong>น</strong>ขอ<strong>ง</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์แต่ล<strong>ะ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เภทให้เท่<strong>า</strong>กับมูลค่<strong>า</strong>ค<strong>ง</strong>เหลือต<strong>า</strong>มอ<strong>า</strong><strong>ย</strong>ุก<strong>า</strong><strong>ร</strong>ใช้<strong>ง</strong><strong>า</strong><strong>น</strong>โด<strong>ย</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ม<strong>า</strong>ณขอ<strong>ง</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ ดั<strong>ง</strong><strong>น</strong>ี้อ<strong>า</strong>ค<strong>า</strong><strong>ร</strong> แล<strong>ะ</strong>สิ่<strong>ง</strong>ก่อส<strong>ร</strong>้<strong>า</strong><strong>ง</strong> 20 <strong>ป</strong>ีอุ<strong>ป</strong>ก<strong>ร</strong>ณ์ก<strong>า</strong><strong>ร</strong>ผลิต<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>ถ่<strong>า</strong><strong>ย</strong>ทอดสัญญ<strong>า</strong>ณ10 <strong>ป</strong>ีเค<strong>ร</strong>ื่อ<strong>ง</strong>ใช้ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong> 10 <strong>ป</strong>ีเม<strong>น</strong>เฟ<strong>ร</strong>มแล<strong>ะ</strong>มิ<strong>น</strong>ิคอมพิวเตอ<strong>ร</strong>์6.67 <strong>ป</strong>ี<strong>ร</strong><strong>ะ</strong>บบเค<strong>ร</strong>ือข่<strong>า</strong><strong>ย</strong>ติดต่อสื่อส<strong>า</strong><strong>ร</strong> 6.67 <strong>ป</strong>ีอุ<strong>ป</strong>ก<strong>ร</strong>ณ์คอมพิวเตอ<strong>ร</strong>์แล<strong>ะ</strong>ซอฟท์แว<strong>ร</strong>์5 <strong>ป</strong>ี<strong>ย</strong><strong>า</strong><strong>น</strong>พ<strong>า</strong>ห<strong>น</strong><strong>ะ</strong>4 - 5 <strong>ป</strong>ีกลุ่มบ<strong>ร</strong>ิษัทมี<strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>สอบท<strong>า</strong><strong>น</strong>มูลค่<strong>า</strong>ขอ<strong>ง</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์เ<strong>ป</strong>็<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong>ทุก<strong>ป</strong>ี แล<strong>ะ</strong><strong>ป</strong><strong>ร</strong>ับก<strong>า</strong><strong>ร</strong>คิดค่<strong>า</strong>เสื่อม<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ให้สอดคล้อ<strong>ง</strong>กับอ<strong>า</strong><strong>ย</strong>ุก<strong>า</strong><strong>ร</strong>ใช้<strong>ง</strong><strong>า</strong><strong>น</strong> โด<strong>ย</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ม<strong>า</strong>ณ<strong>ร</strong><strong>า</strong><strong>ย</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong>เกี่<strong>ย</strong>วกับก<strong>า</strong><strong>ร</strong>ต่อเติม ก<strong>า</strong><strong>ร</strong>ต่ออ<strong>า</strong><strong>ย</strong>ุ ห<strong>ร</strong>ือก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong>ับ<strong>ป</strong><strong>ร</strong>ุ<strong>ง</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ให้ดีขึ้<strong>น</strong> ซึ่<strong>ง</strong>ท<strong>ำ</strong>ให้<strong>ร</strong><strong>า</strong>ค<strong>า</strong>เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>แท<strong>น</strong>ใ<strong>น</strong><strong>ป</strong>ั<strong>จ</strong><strong>จ</strong>ุบั<strong>น</strong>ขอ<strong>ง</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์เพิ่มขึ้<strong>น</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>ส<strong>า</strong><strong>ร</strong><strong>ะ</strong>ส<strong>ำ</strong>คัญ<strong>จ</strong><strong>ะ</strong><strong>ร</strong>วมเ<strong>ป</strong>็<strong>น</strong><strong>ร</strong><strong>า</strong>ค<strong>า</strong>ทุ<strong>น</strong>ขอ<strong>ง</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ ส่ว<strong>น</strong>ค่<strong>า</strong>ซ่อมแซมแล<strong>ะ</strong>ค่<strong>า</strong>บ<strong>ำ</strong><strong>ร</strong>ุ<strong>ง</strong><strong>ร</strong>ักษ<strong>า</strong><strong>ร</strong>ับ<strong>ร</strong>ู้เ<strong>ป</strong>็<strong>น</strong>ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ใ<strong>น</strong><strong>ร</strong>อบ<strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong>เวล<strong>า</strong>บัญชีที่เกิดขึ้<strong>น</strong>ใ<strong>น</strong>ก<strong>ร</strong>ณีที่<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ต<strong>า</strong>มบัญชีสู<strong>ง</strong>กว่<strong>า</strong>มูลค่<strong>า</strong>ที่ค<strong>า</strong>ดว่<strong>า</strong><strong>จ</strong><strong>ะ</strong>ได้<strong>ร</strong>ับคื<strong>น</strong> ซึ่<strong>ง</strong>ค<strong>ำ</strong><strong>น</strong>วณ<strong>จ</strong><strong>า</strong>กมูลค่<strong>า</strong><strong>ป</strong>ั<strong>จ</strong><strong>จ</strong>ุบั<strong>น</strong>ขอ<strong>ง</strong>ก<strong>ร</strong><strong>ะ</strong>แสเ<strong>ง</strong>ิ<strong>น</strong>สดที่ค<strong>า</strong>ดว่<strong>า</strong><strong>จ</strong><strong>ะ</strong>เกิดใ<strong>น</strong>อ<strong>น</strong><strong>า</strong>คต<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ใช้สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ต่อเ<strong>น</strong>ื่อ<strong>ง</strong> ห<strong>ร</strong>ือ<strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong>ที่<strong>จ</strong><strong>ะ</strong>ได้<strong>ร</strong>ับ<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ข<strong>า</strong><strong>ย</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์หักด้ว<strong>ย</strong>ต้<strong>น</strong>ทุ<strong>น</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong><strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์<strong>น</strong>ั้<strong>น</strong> แล้วแต่<strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong>ใด<strong>จ</strong><strong>ะ</strong>สู<strong>ง</strong>กว่<strong>า</strong> <strong>ร</strong><strong>า</strong>ค<strong>า</strong>ต<strong>า</strong>มบัญชี<strong>จ</strong><strong>ะ</strong>ถูก<strong>ป</strong><strong>ร</strong>ับลดให้เท่<strong>า</strong>กับมูลค่<strong>า</strong>ที่ค<strong>า</strong>ดว่<strong>า</strong><strong>จ</strong><strong>ะ</strong>ได้<strong>ร</strong>ับคื<strong>น</strong>ก<strong>ำ</strong>ไ<strong>ร</strong>แล<strong>ะ</strong>ข<strong>า</strong>ดทุ<strong>น</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong><strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong>ที่ดิ<strong>น</strong> อ<strong>า</strong>ค<strong>า</strong><strong>ร</strong> แล<strong>ะ</strong>อุ<strong>ป</strong>ก<strong>ร</strong>ณ์ ค<strong>ำ</strong><strong>น</strong>วณ<strong>จ</strong><strong>า</strong>กผลต่<strong>า</strong><strong>ง</strong><strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>เ<strong>ง</strong>ิ<strong>น</strong>สด<strong>ร</strong>ับสุทธิกับ<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ต<strong>า</strong>มบัญชีแล<strong>ะ</strong><strong>ร</strong>ับ<strong>ร</strong>ู้เ<strong>ป</strong>็<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้อื่<strong>น</strong>ห<strong>ร</strong>ือค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>อื่<strong>น</strong>ใ<strong>น</strong><strong>ง</strong>บก<strong>ำ</strong>ไ<strong>ร</strong>ข<strong>า</strong>ดทุ<strong>น</strong>ที่ดิ<strong>น</strong> อ<strong>า</strong>ค<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>อุ<strong>ป</strong>ก<strong>ร</strong>ณ์ได้<strong>ร</strong>วมที่ดิ<strong>น</strong> อ<strong>า</strong>ค<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>อุ<strong>ป</strong>ก<strong>ร</strong>ณ์ภ<strong>า</strong><strong>ย</strong>ใต้สัญญ<strong>า</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong> ต<strong>า</strong>มที่อธิบ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong> หม<strong>า</strong><strong>ย</strong>เหตุข้อ 1 โด<strong>ย</strong>คิดค่<strong>า</strong>เสื่อม<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ต<strong>า</strong>มอ<strong>า</strong><strong>ย</strong>ุก<strong>า</strong><strong>ร</strong>ใช้<strong>ง</strong><strong>า</strong><strong>น</strong>ขอ<strong>ง</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์<strong>น</strong>ั้<strong>น</strong>ห<strong>ร</strong>ือ<strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong>เวล<strong>า</strong>สัญญ<strong>า</strong>ที่เหลือแล้วแต่<strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong>เวล<strong>า</strong>ใด<strong>จ</strong><strong>ะ</strong>สั้<strong>น</strong>กว่<strong>า</strong>2.14 สิทธิก<strong>า</strong><strong>ร</strong>เช่<strong>า</strong>ที่ดิ<strong>น</strong>กลุ่มบ<strong>ร</strong>ิษัทบั<strong>น</strong>ทึกสิทธิก<strong>า</strong><strong>ร</strong>เช่<strong>า</strong>ที่ดิ<strong>น</strong>เ<strong>ป</strong>็<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong>อตัดบัญชีภ<strong>า</strong><strong>ย</strong>ใต้ “สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ไม่หมุ<strong>น</strong>เวี<strong>ย</strong><strong>น</strong>อื่<strong>น</strong>” แล<strong>ะ</strong>ตัด<strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong>โด<strong>ย</strong>วิธีเส้<strong>น</strong>ต<strong>ร</strong><strong>ง</strong> ต<strong>า</strong>มอ<strong>า</strong><strong>ย</strong>ุสิทธิก<strong>า</strong><strong>ร</strong>เช่<strong>า</strong>2.15 <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ม<strong>า</strong>ณก<strong>า</strong><strong>ร</strong>ห<strong>น</strong>ี้สิ<strong>น</strong>แล<strong>ะ</strong>ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>กลุ่มบ<strong>ร</strong>ิษัทบั<strong>น</strong>ทึก<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ม<strong>า</strong>ณก<strong>า</strong><strong>ร</strong>ห<strong>น</strong>ี้สิ<strong>น</strong>เมื่อมีคว<strong>า</strong>มเ<strong>ป</strong>็<strong>น</strong>ไ<strong>ป</strong>ได้ค่อ<strong>น</strong>ข้<strong>า</strong><strong>ง</strong>แ<strong>น</strong>่ที่เกิดภ<strong>า</strong><strong>ร</strong><strong>ะ</strong>ที่<strong>จ</strong><strong>ะ</strong>ต้อ<strong>ง</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong>เ<strong>ง</strong>ิ<strong>น</strong>ต<strong>า</strong>มข้อผูกพั<strong>น</strong>ท<strong>า</strong><strong>ง</strong>กฎหม<strong>า</strong><strong>ย</strong>อั<strong>น</strong>เ<strong>ป</strong>็<strong>น</strong>ผลสืบเ<strong>น</strong>ื่อ<strong>ง</strong>ม<strong>า</strong><strong>จ</strong><strong>า</strong>กเหตุก<strong>า</strong><strong>ร</strong>ณ์ใ<strong>น</strong>อดีต แล<strong>ะ</strong><strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong>ที่ต้อ<strong>ง</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong>ส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ม<strong>า</strong>ณก<strong>า</strong><strong>ร</strong>ได้อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>สมเหตุสมผล2.16 สัญญ<strong>า</strong>เช่<strong>า</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong><strong>ย</strong><strong>า</strong>วสัญญ<strong>า</strong>เช่<strong>า</strong>ที่ดิ<strong>น</strong> อ<strong>า</strong>ค<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>อุ<strong>ป</strong>ก<strong>ร</strong>ณ์ที่คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>แล<strong>ะ</strong>ผลตอบแท<strong>น</strong>ขอ<strong>ง</strong>คว<strong>า</strong>มเ<strong>ป</strong>็<strong>น</strong>เ<strong>จ</strong>้<strong>า</strong>ขอ<strong>ง</strong>ส่ว<strong>น</strong>ใหญ่ได้โอ<strong>น</strong>ไ<strong>ป</strong>ให้กับผู้เช่<strong>า</strong>ถือเ<strong>ป</strong>็<strong>น</strong>สัญญ<strong>า</strong>เช่<strong>า</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong> สัญญ<strong>า</strong>เช่<strong>า</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>จ</strong><strong>ะ</strong>บั<strong>น</strong>ทึกเ<strong>ป</strong>็<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong>ฝ่<strong>า</strong><strong>ย</strong>ทุ<strong>น</strong>ด้ว<strong>ย</strong>มูลค่<strong>า</strong><strong>ย</strong>ุติธ<strong>ร</strong><strong>ร</strong>มขอ<strong>ง</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ที่เช่<strong>า</strong> ห<strong>ร</strong>ือมูลค่<strong>า</strong><strong>ป</strong>ั<strong>จ</strong><strong>จ</strong>ุบั<strong>น</strong>สุทธิขอ<strong>ง</strong><strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong>ที่ต้อ<strong>ง</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong>ต<strong>า</strong>มสัญญ<strong>า</strong>เช่<strong>า</strong> แล้วแต่มูลค่<strong>า</strong>ใด<strong>จ</strong><strong>ะ</strong>ต่<strong>ำ</strong>กว่<strong>า</strong> โด<strong>ย</strong><strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong>ที่ต้อ<strong>ง</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong><strong>จ</strong><strong>ะ</strong><strong>ป</strong>ั<strong>น</strong>ส่ว<strong>น</strong><strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>ห<strong>น</strong>ี้สิ<strong>น</strong>แล<strong>ะ</strong>ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เพื่อให้ได้อัต<strong>ร</strong><strong>า</strong>ดอกเบี้<strong>ย</strong>ค<strong>ง</strong>ที่ต่อห<strong>น</strong>ี้สิ<strong>น</strong>ค<strong>ง</strong>ค้<strong>า</strong><strong>ง</strong>อ<strong>ย</strong>ู่ โด<strong>ย</strong>พิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong>แ<strong>ย</strong>กแต่ล<strong>ะ</strong>สัญญ<strong>า</strong> ภ<strong>า</strong><strong>ร</strong><strong>ะ</strong>ผูกพั<strong>น</strong>ต<strong>า</strong>มสัญญ<strong>า</strong>180 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

2.13 Property, plant and equipmentProperty, plant and equipment are stated at historical cost less accumulated depreciation, except for land whichis considered to have an indefinite life.Depreciation is calculated using the straight-line method to write off the cost of each asset over its estimateduseful life as follow:Building and structures20 yearsProduction and transmission equipment10 yearsOffice equipment10 yearsMainframe and mini computer6.67 yearsComputer network6.67 yearsComputers and software5 yearsMotor vehicles4 - 5 yearsThe Group has policy to review asset values <strong>annual</strong>ly, and to adjust depreciation to match estimated useful lives.Expenditure incurred for addition, renewal or betterment, which results in a substantial increase in an asset’s currentreplacement value, is capitalised. Repair and maintenance costs are recognised as an expense when incurred.Where the carrying amount of an asset is greater than its estimated recoverable amount, it is written offimmediately to its recoverable amount. Estimated recoverable amount is the higher amount between the anticipateddiscounted cash flows from the continuing use of the asset and the amount obtainable from the sale of the asset less anycosts of disposal.Gains and losses on disposal of property, plant and equipment are determined by the difference between netcash gains and the carrying amount and are shown as other income or other expenses in statement of income .Included in property, plant and equipment is property, plant and equipment held under Joint OperationAgreements as described in Note 1. This property, plant and equipment are depreciated over the shorter of its useful lives orthe remaining agreement period.2.14 Land leasehold right The Group recorded land leasehold right as a deferred expense under “Other non-current assets” and amortisedit using the straight-line method in accordance with the lease term.2.15 ProvisionsProvisions are recognised when Group has a present legal or constructive obligation as a result of past events,and a reliable estimate of the amount of the obligation can be made.2.16 Long term leases Leases of property, plant or equipment which substantially transfer all the risks and rewards of ownership to thelessee are classified as finance leases. Finance leases are recorded as capital expenses for the fair value of the leasedA n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d181

เช่<strong>า</strong>หักค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>จ</strong><strong>ะ</strong>บั<strong>น</strong>ทึกเ<strong>ป</strong>็<strong>น</strong>ห<strong>น</strong>ี้สิ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong><strong>ย</strong><strong>า</strong>ว ส่ว<strong>น</strong>ดอกเบี้<strong>ย</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong><strong>จ</strong><strong>ะ</strong>บั<strong>น</strong>ทึกใ<strong>น</strong><strong>ง</strong>บก<strong>ำ</strong>ไ<strong>ร</strong>ข<strong>า</strong>ดทุ<strong>น</strong>ตลอดอ<strong>า</strong><strong>ย</strong>ุขอ<strong>ง</strong>สัญญ<strong>า</strong>เช่<strong>า</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ที่ได้ม<strong>า</strong>ต<strong>า</strong>มสัญญ<strong>า</strong>เช่<strong>า</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>จ</strong><strong>ะ</strong>คิดค่<strong>า</strong>เสื่อม<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ตลอดอ<strong>า</strong><strong>ย</strong>ุก<strong>า</strong><strong>ร</strong>ใช้<strong>ง</strong><strong>า</strong><strong>น</strong>ขอ<strong>ง</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ที่เช่<strong>า</strong> ห<strong>ร</strong>ืออ<strong>า</strong><strong>ย</strong>ุขอ<strong>ง</strong>สัญญ<strong>า</strong>เช่<strong>า</strong>แล้วแต่<strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong>เวล<strong>า</strong>ใด<strong>จ</strong><strong>ะ</strong>ต่<strong>ำ</strong>กว่<strong>า</strong> อสมท ไม่มีสัญญ<strong>า</strong>เช่<strong>า</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong> ณ วั<strong>น</strong>ที่ใ<strong>น</strong><strong>ง</strong>บดุล2.17 ภ<strong>า</strong>ษีเ<strong>ง</strong>ิ<strong>น</strong>ได้กลุ่มบ<strong>ร</strong>ิษัทไม่<strong>ร</strong>ับ<strong>ร</strong>ู้ภ<strong>า</strong>ษีเ<strong>ง</strong>ิ<strong>น</strong>ได้ค้<strong>า</strong><strong>ง</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong>แล<strong>ะ</strong>ภ<strong>า</strong>ษีเ<strong>ง</strong>ิ<strong>น</strong>ได้ค้<strong>า</strong><strong>ง</strong><strong>ร</strong>ับที่<strong>จ</strong><strong>ะ</strong>เกิดขึ้<strong>น</strong>ใ<strong>น</strong>อ<strong>น</strong><strong>า</strong>คต<strong>จ</strong><strong>า</strong>กผลแตกต่<strong>า</strong><strong>ง</strong>ชั่วค<strong>ร</strong><strong>า</strong>ว<strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>ฐ<strong>า</strong><strong>น</strong>ภ<strong>า</strong>ษีขอ<strong>ง</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์สิ<strong>น</strong>แล<strong>ะ</strong>ห<strong>น</strong>ี้สิ<strong>น</strong> แล<strong>ะ</strong>มูลค่<strong>า</strong>ต<strong>า</strong>ม<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เมื่อบ<strong>ร</strong>ิษัทเข้<strong>า</strong><strong>จ</strong>ดท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong>ใ<strong>น</strong>ตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์ใ<strong>น</strong>เดือ<strong>น</strong>พฤศ<strong>จ</strong>ิก<strong>า</strong><strong>ย</strong><strong>น</strong> 2547 บ<strong>ร</strong>ิษัท<strong>จ</strong><strong>ะ</strong>ได้<strong>ร</strong>ับ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์ท<strong>า</strong><strong>ง</strong>ภ<strong>า</strong>ษีอ<strong>า</strong>ก<strong>ร</strong> โด<strong>ย</strong>เสี<strong>ย</strong>ภ<strong>า</strong>ษีเ<strong>ง</strong>ิ<strong>น</strong>ได้ใ<strong>น</strong>อัต<strong>ร</strong><strong>า</strong><strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong> 25 ตั้<strong>ง</strong>แต่<strong>ร</strong>อบ<strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong>เวล<strong>า</strong>บัญชีใ<strong>น</strong>วั<strong>น</strong>ที่ 1 มก<strong>ร</strong><strong>า</strong>คม 2548 เ<strong>ป</strong>็<strong>น</strong>ต้<strong>น</strong>ไ<strong>ป</strong>2.18 ผล<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์ขอ<strong>ง</strong>พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>กอ<strong>ง</strong>ทุ<strong>น</strong>ส<strong>ำ</strong><strong>ร</strong>อ<strong>ง</strong>เลี้<strong>ย</strong><strong>ง</strong>ชีพอสมท <strong>จ</strong>ดท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong><strong>จ</strong>ัดตั้<strong>ง</strong>กอ<strong>ง</strong>ทุ<strong>น</strong>ส<strong>ำ</strong><strong>ร</strong>อ<strong>ง</strong>เลี้<strong>ย</strong><strong>ง</strong>ชีพเ<strong>ป</strong>็<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เภทก<strong>ำ</strong>ห<strong>น</strong>ด<strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong>สมทบที่แ<strong>น</strong>่<strong>น</strong>อ<strong>น</strong> โด<strong>ย</strong>ใช้ชื่อว่<strong>า</strong> “กอ<strong>ง</strong>ทุ<strong>น</strong>ส<strong>ำ</strong><strong>ร</strong>อ<strong>ง</strong>เลี้<strong>ย</strong><strong>ง</strong>ชีพพ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>บ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) ซึ่<strong>ง</strong><strong>จ</strong>ดท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong>แล้ว” (“กอ<strong>ง</strong>ทุ<strong>น</strong>ส<strong>ำ</strong><strong>ร</strong>อ<strong>ง</strong>เลี้<strong>ย</strong><strong>ง</strong>ชีพ”) เมื่อวั<strong>น</strong>ที่ 28 สิ<strong>ง</strong>ห<strong>า</strong>คม2538 <strong>ป</strong>ั<strong>จ</strong><strong>จ</strong>ุบั<strong>น</strong>มีพ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong><strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 997 <strong>ร</strong><strong>า</strong><strong>ย</strong> เ<strong>ป</strong>็<strong>น</strong>สม<strong>า</strong>ชิกขอ<strong>ง</strong>กอ<strong>ง</strong>ทุ<strong>น</strong>ส<strong>ำ</strong><strong>ร</strong>อ<strong>ง</strong>เลี้<strong>ย</strong><strong>ง</strong>ชีพ เ<strong>ง</strong>ิ<strong>น</strong>กอ<strong>ง</strong>ทุ<strong>น</strong>ส<strong>ำ</strong><strong>ร</strong>อ<strong>ง</strong>เลี้<strong>ย</strong><strong>ง</strong>ชีพดั<strong>ง</strong>กล่<strong>า</strong>วบ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>โด<strong>ย</strong>ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>กอ<strong>ง</strong>ทุ<strong>น</strong>อิส<strong>ร</strong><strong>ะ</strong> กอ<strong>ง</strong>ทุ<strong>น</strong>ส<strong>ำ</strong><strong>ร</strong>อ<strong>ง</strong>เลี้<strong>ย</strong><strong>ง</strong>ชีพเ<strong>ป</strong>็<strong>น</strong>กอ<strong>ง</strong>ทุ<strong>น</strong><strong>จ</strong><strong>า</strong>กเ<strong>ง</strong>ิ<strong>น</strong>สมทบทั้<strong>ง</strong>ใ<strong>น</strong>ส่ว<strong>น</strong>ขอ<strong>ง</strong>พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>แล<strong>ะ</strong> อสมท เ<strong>ง</strong>ิ<strong>น</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong>สมทบเข้<strong>า</strong>กอ<strong>ง</strong>ทุ<strong>น</strong>ส<strong>ำ</strong><strong>ร</strong>อ<strong>ง</strong>เลี้<strong>ย</strong><strong>ง</strong>ชีพบั<strong>น</strong>ทึกเ<strong>ป</strong>็<strong>น</strong>ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ใ<strong>น</strong><strong>ง</strong>บก<strong>ำ</strong>ไ<strong>ร</strong>ข<strong>า</strong>ดทุ<strong>น</strong>ใ<strong>น</strong><strong>ร</strong>อบบัญชีที่เกิด<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>น</strong>ั้<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong>ชดเช<strong>ย</strong>พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>ภ<strong>า</strong><strong>ย</strong>ใต้<strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong>้<strong>า</strong><strong>ง</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ขอ<strong>ง</strong> อสมท ก<strong>ำ</strong>ห<strong>น</strong>ดให้ต้อ<strong>ง</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong>เ<strong>ง</strong>ิ<strong>น</strong>ชดเช<strong>ย</strong>ให้แก่พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>อั<strong>น</strong>เ<strong>น</strong>ื่อ<strong>ง</strong>ม<strong>า</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>เลิก<strong>จ</strong>้<strong>า</strong><strong>ง</strong> ก<strong>า</strong><strong>ร</strong>ลดอัต<strong>ร</strong><strong>า</strong>ก<strong>ำ</strong>ลั<strong>ง</strong> แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>ให้ออก<strong>จ</strong><strong>า</strong>ก<strong>ง</strong><strong>า</strong><strong>น</strong>เ<strong>น</strong>ื่อ<strong>ง</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>เกษี<strong>ย</strong>ณอ<strong>า</strong><strong>ย</strong>ุเมื่อพ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>มีอ<strong>า</strong><strong>ย</strong>ุ 60 <strong>ป</strong>ี เ<strong>ง</strong>ิ<strong>น</strong>ชดเช<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>เลิก<strong>จ</strong>้<strong>า</strong><strong>ง</strong>ค<strong>ำ</strong><strong>น</strong>วณ<strong>จ</strong><strong>า</strong>กอ<strong>า</strong><strong>ย</strong>ุก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ขอ<strong>ง</strong>พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>แต่ล<strong>ะ</strong>ค<strong>น</strong>โด<strong>ย</strong>คิดผล<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์ใ<strong>น</strong>อัต<strong>ร</strong><strong>า</strong> 6 ห<strong>ร</strong>ือ 8 เท่<strong>า</strong>ขอ<strong>ง</strong>เ<strong>ง</strong>ิ<strong>น</strong>เดือ<strong>น</strong>ห<strong>ร</strong>ือด้ว<strong>ย</strong>เ<strong>ง</strong>ื่อ<strong>น</strong>ไขอื่<strong>น</strong>ขึ้<strong>น</strong>อ<strong>ย</strong>ู่กับสัญญ<strong>า</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong>้<strong>า</strong><strong>ง</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ขอ<strong>ง</strong>พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>อสมท ได้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ม<strong>า</strong>ณก<strong>า</strong><strong>ร</strong>ห<strong>น</strong>ี้สิ<strong>น</strong>ต<strong>า</strong>มสิทธิดั<strong>ง</strong>กล่<strong>า</strong>ว<strong>จ</strong><strong>า</strong>ก<strong>ป</strong>ั<strong>จ</strong><strong>จ</strong>ั<strong>ย</strong>ที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong> ได้แก่ อ<strong>า</strong><strong>ย</strong>ุเฉลี่<strong>ย</strong>ขอ<strong>ง</strong>พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong> อ<strong>า</strong><strong>ย</strong>ุก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong><strong>ง</strong><strong>า</strong><strong>น</strong>เฉลี่<strong>ย</strong> อัต<strong>ร</strong><strong>า</strong>ก<strong>า</strong><strong>ร</strong>เข้<strong>า</strong>ออกขอ<strong>ง</strong>พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong> แล<strong>ะ</strong>อัต<strong>ร</strong><strong>า</strong>ก<strong>า</strong><strong>ร</strong>ขึ้<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong>เดือ<strong>น</strong>ใ<strong>น</strong>อ<strong>น</strong><strong>า</strong>คต <strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong>ห<strong>น</strong>ี้สิ<strong>น</strong>ที่<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ม<strong>า</strong>ณขึ้<strong>น</strong><strong>จ</strong><strong>ะ</strong>ถูกคิดลดเ<strong>ป</strong>็<strong>น</strong> มูลค่<strong>า</strong><strong>ป</strong>ั<strong>จ</strong><strong>จ</strong>ุบั<strong>น</strong> ณ วั<strong>น</strong>ที่ใ<strong>น</strong><strong>ง</strong>บดุล2.19 ก<strong>า</strong><strong>ร</strong><strong>ร</strong>ับ<strong>ร</strong>ู้<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้กลุ่มบ<strong>ร</strong>ิษัท<strong>ร</strong>ับ<strong>ร</strong>ู้<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้โด<strong>ย</strong>ใช้เกณฑ์ดั<strong>ง</strong>ต่อไ<strong>ป</strong><strong>น</strong>ี้• <strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ค่<strong>า</strong>โฆษณ<strong>า</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ออกอ<strong>า</strong>ก<strong>า</strong>ศโท<strong>ร</strong>ทัศ<strong>น</strong>์แล<strong>ะ</strong>วิท<strong>ย</strong>ุ แล<strong>ะ</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ค่<strong>า</strong>เช่<strong>า</strong>เวล<strong>า</strong> <strong>ร</strong>ับ<strong>ร</strong>ู้เ<strong>ป</strong>็<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้เมื่อมีก<strong>า</strong><strong>ร</strong>ออกอ<strong>า</strong>ก<strong>า</strong>ศ<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>น</strong>ั้<strong>น</strong> ๆ• <strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>กสัญญ<strong>า</strong><strong>ร</strong>่วมออกอ<strong>า</strong>ก<strong>า</strong>ศท<strong>า</strong><strong>ง</strong>วิท<strong>ย</strong>ุ <strong>ร</strong>ับ<strong>ร</strong>ู้เ<strong>ป</strong>็<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ต<strong>า</strong>ม<strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong>เวล<strong>า</strong>ตลอดอ<strong>า</strong><strong>ย</strong>ุขอ<strong>ง</strong>สัญญ<strong>า</strong>• <strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>กสัญญ<strong>า</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ส่<strong>ง</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์สี กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์<strong>ร</strong><strong>ะ</strong>บบบอก<strong>ร</strong>ับเ<strong>ป</strong>็<strong>น</strong>สม<strong>า</strong>ชิกแล<strong>ะ</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ข้อมูลข่<strong>า</strong>วส<strong>า</strong><strong>ร</strong>ส<strong>า</strong><strong>ร</strong>ส<strong>น</strong>เทศ<strong>ร</strong>ับ<strong>ร</strong>ู้เ<strong>ป</strong>็<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ต<strong>า</strong>มเกณฑ์ค<strong>ง</strong>ค้<strong>า</strong><strong>ง</strong>เมื่อผู้<strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>มี<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ที่<strong>จ</strong><strong>ะ</strong>ต้อ<strong>ง</strong>แบ่<strong>ง</strong>ให้บ<strong>ร</strong>ิษัทต<strong>า</strong>มสัญญ<strong>า</strong>• <strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ค่<strong>า</strong><strong>จ</strong>้<strong>า</strong><strong>ง</strong>ผลิต<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong>ับ<strong>ร</strong>ู้เมื่อให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>เส<strong>ร</strong>็<strong>จ</strong>• ดอกเบี้<strong>ย</strong><strong>ร</strong>ับ<strong>ร</strong>ับ<strong>ร</strong>ู้ต<strong>า</strong>มเกณฑ์ค<strong>ง</strong>ค้<strong>า</strong><strong>ง</strong>182 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

property or the present value of the minimum lease payments, whichever is lower. Each lease payment is allocated to theprincipal and to the finance charges so as to achieve a constant rate on the finance balance outstanding. The outstandingrental obligations, deducted by finance charges are recorded as long-term payable. The interest element of the finance costis charged to the statement of income over the lease period. The property, plant or equipment acquired under finance leasesis depreciated over the shorter of the useful life of the asset or the lease term. The Company did not have any finance leaseson the balance sheet date.2.17 Income taxThe Group does not recognises income taxes payable or receivable in future periods with respect to temporarydifferences arising between the tax bases of assets and liabilities and their carrying amounts in the financial statements.When <strong>MCOT</strong> registered on the Stock Exchange of Thailand in November 2004, <strong>MCOT</strong> granted a tax privilege tobe subject to corporate income tax at the rate of 25% starting from the accounting period beginning January 1, 2005 onward.2.18 Employee benefitsProvident fundThe Company <strong>MCOT</strong> established a provident fund, which is a defined contribution plan. The Registered ProvidentFund of <strong>MCOT</strong> Public Company Limited (the “Provident Fund”) was established on August 28, 1995. Currently, 997employees are members. The assets of the provident fund are held in a separate trustee-administered fund. The providentfund is funded by contributions from both employees and <strong>MCOT</strong>. <strong>MCOT</strong>’s contributions to the provident fund are charged tothe statement of income in the period to which the contributions relate.Pension fundUnder <strong>MCOT</strong>’s employment policy, all employees are entitled to a pension upon termination of contract, includingforced termination or retrenchment or in the event that the employee reaches the retirement age of 60. The employee’spension entitlement is determined according to their individual length of service and stands at a maximum of 6 to 8 timestheir monthly salary, unless otherwise agreed in an employee’s employment contract.<strong>MCOT</strong> estimates this liability based on various factors, including assessment of the average age and service lifeof its employees, employee turnover and assumptions on future salary increases. The liability is discounted to its presentvalue at the balance sheet date.2.19 Revenue recognitionThe revenues are recognised as follow:• Advertising revenues from broadcasting on television and radio and revenues from airtime rental arerecognised upon the broadcasting of such programmes.• Revenue from joint operation agreements in respect of the radio stations is recognised as income according tothe validity period of the agreements.• Revenues from joint operation agreements in respect to colour television, pay television network service andnews information services are recognised as income under the accrual basis, as the operators earn the income, a share ofwhich <strong>MCOT</strong> is entitled to.A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d183

2.20 ก<strong>า</strong><strong>ร</strong><strong>น</strong><strong>ำ</strong>ม<strong>า</strong>ต<strong>ร</strong>ฐ<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>บัญชีที่<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ก<strong>า</strong>ศใหม่ม<strong>า</strong>ถือ<strong>ป</strong>ฏิบัติตั้<strong>ง</strong>แต่วั<strong>น</strong>ที่ 1 มก<strong>ร</strong><strong>า</strong>คม 2550 บ<strong>ร</strong>ิษัทฯ ได้<strong>ป</strong>ฏิบัติต<strong>า</strong>ม<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ก<strong>า</strong>ศสภ<strong>า</strong>วิช<strong>า</strong>ชีพบัญชีฉบับที่ 26/2549 เ<strong>ร</strong>ื่อ<strong>ง</strong>ม<strong>า</strong>ต<strong>ร</strong>ฐ<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>บัญชี ฉบับที่ 44 เ<strong>ร</strong>ื่อ<strong>ง</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วมแล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>บัญชีส<strong>ำ</strong>ห<strong>ร</strong>ับเ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong>ใ<strong>น</strong>บ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong> (แก้ไขเพิ่มเติมค<strong>ร</strong>ั้<strong>ง</strong>ที่ 1) โด<strong>ย</strong>ได้แก้ไขก<strong>า</strong><strong>ร</strong>บั<strong>น</strong>ทึกบัญชี เ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong>ใ<strong>น</strong>บ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong>ใ<strong>น</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท<strong>จ</strong><strong>า</strong>กวิธีส่ว<strong>น</strong>ได้เสี<strong>ย</strong>ม<strong>า</strong>เ<strong>ป</strong>็<strong>น</strong>วิธี<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ทุ<strong>น</strong>3 เ<strong>ง</strong>ิ<strong>น</strong>สดแล<strong>ะ</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>เที<strong>ย</strong>บเท่<strong>า</strong>เ<strong>ง</strong>ิ<strong>น</strong>สดเ<strong>ง</strong>ิ<strong>น</strong>สดแล<strong>ะ</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>เที<strong>ย</strong>บเท่<strong>า</strong>เ<strong>ง</strong>ิ<strong>น</strong>สด ณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551 แล<strong>ะ</strong> 2550 มี<strong>ร</strong><strong>า</strong><strong>ย</strong>ล<strong>ะ</strong>เอี<strong>ย</strong>ดดั<strong>ง</strong><strong>น</strong>ี้ห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วม <strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท2551 2550 2551 2550เ<strong>ง</strong>ิ<strong>น</strong>สด 740,037 734,722 693,970 695,190เ<strong>ง</strong>ิ<strong>น</strong>ฝ<strong>า</strong>กธ<strong>น</strong><strong>า</strong>ค<strong>า</strong><strong>ร</strong> - เ<strong>ง</strong>ิ<strong>น</strong>ฝ<strong>า</strong>กก<strong>ร</strong><strong>ะ</strong>แส<strong>ร</strong><strong>า</strong><strong>ย</strong>วั<strong>น</strong> 1,530,368 - 26,789 -เ<strong>ง</strong>ิ<strong>น</strong>ฝ<strong>า</strong>กธ<strong>น</strong><strong>า</strong>ค<strong>า</strong><strong>ร</strong> - เ<strong>ง</strong>ิ<strong>น</strong>ฝ<strong>า</strong>กออมท<strong>ร</strong>ัพ<strong>ย</strong>์ 135,647,692 148,497,486 130,742,284 139,858,144เ<strong>ง</strong>ิ<strong>น</strong>ฝ<strong>า</strong>กธ<strong>น</strong><strong>า</strong>ค<strong>า</strong><strong>ร</strong> - เ<strong>ง</strong>ิ<strong>น</strong>ฝ<strong>า</strong>ก<strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong> 1,691,070,189 1,001,956,282 1,691,070,189 1,001,956,282ตั๋วสัญญ<strong>า</strong>ใช้เ<strong>ง</strong>ิ<strong>น</strong>อ<strong>า</strong><strong>ย</strong>ุไม่เกิ<strong>น</strong> 3 เดือ<strong>น</strong> - 214,143,167 - 214,143,167<strong>ร</strong>วมเ<strong>ง</strong>ิ<strong>น</strong>สด แล<strong>ะ</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>เที<strong>ย</strong>บเท่<strong>า</strong>เ<strong>ง</strong>ิ<strong>น</strong>สด 1,828,988,286 1,365,331,657 1,822,533,232 1,356,652,7834 เ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong>สั้<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong>สั้<strong>น</strong>เ<strong>ป</strong>็<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong>ฝ<strong>า</strong>ก<strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong>ธ<strong>น</strong><strong>า</strong>ค<strong>า</strong><strong>ร</strong>ที่มี<strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong>เวล<strong>า</strong>ไถ่ถอ<strong>น</strong>เกิ<strong>น</strong> 3 เดือ<strong>น</strong> ณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551 แล<strong>ะ</strong> 2550 มี<strong>ร</strong><strong>า</strong><strong>ย</strong>ล<strong>ะ</strong>เอี<strong>ย</strong>ดดั<strong>ง</strong><strong>น</strong>ี้ ห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วมแล<strong>ะ</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท2551 2550เ<strong>ง</strong>ิ<strong>น</strong>ฝ<strong>า</strong>ก<strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong> 6 เดือ<strong>น</strong> 442,827,799 512,616,757เ<strong>ง</strong>ิ<strong>น</strong>ฝ<strong>า</strong>ก<strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong> 12 เดือ<strong>น</strong> 130,922,358 103,604,994ตั๋วสัญญ<strong>า</strong>ใช้เ<strong>ง</strong>ิ<strong>น</strong>อ<strong>า</strong><strong>ย</strong>ุเกิ<strong>น</strong> 3 เดือ<strong>น</strong> 50,000,000 -<strong>ร</strong>วมเ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong>สั้<strong>น</strong>623,750,157 616,221,751ใ<strong>น</strong><strong>ง</strong>วด<strong>ป</strong>ี 2551 อสมท ได้ล<strong>ง</strong>ทุ<strong>น</strong>ใ<strong>น</strong>สถ<strong>า</strong>บั<strong>น</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong> โด<strong>ย</strong>ซื้อตั๋วสัญญ<strong>า</strong>ใช้เ<strong>ง</strong>ิ<strong>น</strong>มีอ<strong>า</strong><strong>ย</strong>ุ 1 <strong>ป</strong>ี <strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 1 ฉบับ เ<strong>ป</strong>็<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong> 50,000,000บ<strong>า</strong>ท อัต<strong>ร</strong><strong>า</strong>ดอกเบี้<strong>ย</strong><strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong> 3.50 ต่อ<strong>ป</strong>ี ซึ่<strong>ง</strong>ค<strong>ร</strong>บก<strong>ำ</strong>ห<strong>น</strong>ดไถ่ถอ<strong>น</strong> วั<strong>น</strong>ที่ 10 มิถุ<strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong> 2552184 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

• Revenue from production of TV programmes is recognized as income when service is rendered.• Interest income is recognised as it accrues.2.20 Use of newer accounting standardsSince January 1, 2007, The Company changed its accounting policy on record of investments insubsidiaries, in the Company’s financial statements, from the equity method to cost method, in compliance with theNotification of Federation of Accounting Profession No.26/2549 according to the Accounting standard No.44 titled TheConsolidate financial statement and Accounting on investments in subsidiaries (adjusted#1)3 Cash and cash equivalentsCash and cash equivalents as at December 31, <strong>2008</strong> and 2007 are as follows:Unit: BahtConsolidatedCompany<strong>2008</strong> 2007 <strong>2008</strong> 2007Cash on hand 740,037 734,722 693,970 695,190Cash at banks - Current account 1,530,368 - 26,789 -Cash at banks - Savings account 135,647,692 148,497,486 130,742,284 139,858,144Cash at banks - Fixed deposits 1,691,070,189 1,001,956,282 1,691,070,189 1,001,956,282Promissory notes maturing within 3 months - 214,143,167 - 214,143,167Total cash and cash equivalents 1,828,988,286 1,365,331,657 1,822,533,232 1,356,652,7834 Short-term investmentsShort-term investments are fixed deposits having maturities over 3 months. Short-term investments as at December 31,<strong>2008</strong> and 2007 are as follows:Unit: BahtConsolidated and Company<strong>2008</strong> 20076 - month fixed deposits 442,827,799 512,616,75712 - month fixed deposits 130,922,358 103,604,994Promissory notes maturing over 3 months 50,000,000 -Total short - term investments 623,750,157 616,221,751In the fiscal year <strong>2008</strong>, <strong>MCOT</strong> invested in financial institution by purchased 1 promissory note, due in 1 year, amountingto Baht 50,000,000 at the interest rate of 3.50% per year. The promissory note redeem as at June 10, 2009.A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d185

เ<strong>ง</strong>ิ<strong>น</strong>ฝ<strong>า</strong>กที่มีภ<strong>า</strong><strong>ร</strong><strong>ะ</strong>ผูกพั<strong>น</strong> ณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551 แล<strong>ะ</strong> 2550 มีดั<strong>ง</strong><strong>น</strong>ี้ห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วมแล<strong>ะ</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท2551 2550เ<strong>ง</strong>ิ<strong>น</strong>ฝ<strong>า</strong>ก<strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong> 6 เดือ<strong>น</strong> 113,330 113,330เ<strong>ง</strong>ิ<strong>น</strong>ฝ<strong>า</strong>ก<strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong> 12 เดือ<strong>น</strong> 876,449,900 872,591,293<strong>ร</strong>วมเ<strong>ง</strong>ิ<strong>น</strong>ฝ<strong>า</strong>กที่มีภ<strong>า</strong><strong>ร</strong><strong>ะ</strong>ผูกพั<strong>น</strong> 876,563,230 872,704,623เ<strong>ง</strong>ิ<strong>น</strong>ฝ<strong>า</strong>กที่มีภ<strong>า</strong><strong>ร</strong><strong>ะ</strong>ผูกพั<strong>น</strong>ที่เ<strong>ป</strong>็<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong>ฝ<strong>า</strong>ก<strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong> 6 เดือ<strong>น</strong> กับธ<strong>น</strong><strong>า</strong>ค<strong>า</strong><strong>ร</strong>แห่<strong>ง</strong>ห<strong>น</strong>ึ่<strong>ง</strong>มีเ<strong>ง</strong>ื่อ<strong>น</strong>ไขว่<strong>า</strong> อสมท ต้อ<strong>ง</strong>ว<strong>า</strong><strong>ง</strong>หลัก<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กั<strong>น</strong>ต่อก<strong>า</strong><strong>ร</strong><strong>ป</strong>ฏิบัติต<strong>า</strong>มสัญญ<strong>า</strong><strong>จ</strong>้<strong>า</strong><strong>ง</strong>ให้สิทธิเผ<strong>ย</strong>แพ<strong>ร</strong>่ข้อมูลท<strong>า</strong><strong>ง</strong>สถ<strong>า</strong><strong>น</strong>ีโท<strong>ร</strong>ทัศ<strong>น</strong>์ที่มีต่อตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์แห่<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong>ใ<strong>น</strong>ก<strong>ร</strong>ณีที่ อสมท ก่อให้เกิดคว<strong>า</strong>มเสี<strong>ย</strong>ห<strong>า</strong><strong>ย</strong>ใด ๆ ห<strong>ร</strong>ือมิได้<strong>ป</strong>ฏิบัติต<strong>า</strong>มภ<strong>า</strong><strong>ร</strong><strong>ะ</strong>ห<strong>น</strong>้<strong>า</strong>ที่ที่ก<strong>ำ</strong>ห<strong>น</strong>ดไว้ใ<strong>น</strong>สัญญ<strong>า</strong><strong>จ</strong>้<strong>า</strong><strong>ง</strong>เ<strong>ง</strong>ิ<strong>น</strong>ฝ<strong>า</strong>กที่มีภ<strong>า</strong><strong>ร</strong><strong>ะ</strong>ผูกพั<strong>น</strong>เ<strong>ป</strong>็<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong>ฝ<strong>า</strong>ก<strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong> 12 เดือ<strong>น</strong> กับธ<strong>น</strong><strong>า</strong>ค<strong>า</strong><strong>ร</strong>แห่<strong>ง</strong>ห<strong>น</strong>ึ่<strong>ง</strong>ที่มีเ<strong>ง</strong>ื่อ<strong>น</strong>ไขว่<strong>า</strong>ธ<strong>น</strong><strong>า</strong>ค<strong>า</strong><strong>ร</strong><strong>จ</strong><strong>ะ</strong>คิดอัต<strong>ร</strong><strong>า</strong>ดอกเบี้<strong>ย</strong>เ<strong>ง</strong>ิ<strong>น</strong>กู้เพื่อที่อ<strong>ย</strong>ู่อ<strong>า</strong>ศั<strong>ย</strong>ขอ<strong>ง</strong>พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>สู<strong>ง</strong>กว่<strong>า</strong>อัต<strong>ร</strong><strong>า</strong>ดอกเบี้<strong>ย</strong>เ<strong>ง</strong>ิ<strong>น</strong>ฝ<strong>า</strong>ก<strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong>ดั<strong>ง</strong>กล่<strong>า</strong>วที่ อสมท ได้<strong>ร</strong>ับใ<strong>น</strong>อัต<strong>ร</strong><strong>า</strong> <strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong> 1 โด<strong>ย</strong> อสมท ต้อ<strong>ง</strong>มีเ<strong>ง</strong>ิ<strong>น</strong>ฝ<strong>า</strong>กไว้กับธ<strong>น</strong><strong>า</strong>ค<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>็<strong>น</strong><strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong>สอ<strong>ง</strong>เท่<strong>า</strong>ขอ<strong>ง</strong>เ<strong>ง</strong>ิ<strong>น</strong>ที่พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>เ<strong>ป</strong>็<strong>น</strong>ห<strong>น</strong>ี้อ<strong>ย</strong>ู่กับธ<strong>น</strong><strong>า</strong>ค<strong>า</strong><strong>ร</strong> ทั้<strong>ง</strong><strong>น</strong>ี้ อสมท มิได้มีภ<strong>า</strong><strong>ร</strong><strong>ะ</strong>ค้<strong>ำ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>กั<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong>กู้<strong>ย</strong>ืมดั<strong>ง</strong>กล่<strong>า</strong>ว5 ลูกห<strong>น</strong>ี้ก<strong>า</strong><strong>ร</strong>ค้<strong>า</strong> - สุทธิลูกห<strong>น</strong>ี้ก<strong>า</strong><strong>ร</strong>ค้<strong>า</strong> - สุทธิ ณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551 แล<strong>ะ</strong> 2550 มี<strong>ร</strong><strong>า</strong><strong>ย</strong>ล<strong>ะ</strong>เอี<strong>ย</strong>ดดั<strong>ง</strong><strong>น</strong>ี้ห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วม <strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท2551 2550 2551 2550ลูกห<strong>น</strong>ี้ก<strong>า</strong><strong>ร</strong>ค้<strong>า</strong> 1,035,253,045 1,045,309,403 1,014,126,650 1,037,119,028หัก ค่<strong>า</strong>เผื่อห<strong>น</strong>ี้ส<strong>ง</strong>สั<strong>ย</strong><strong>จ</strong><strong>ะ</strong>สูญ (372,577,569) (366,695,146) (372,100,990) (366,218,568)ลูกห<strong>น</strong>ี้ก<strong>า</strong><strong>ร</strong>ค้<strong>า</strong> - สุทธิ 662,675,476 678,614,257 642,025,660 670,900,460ลูกห<strong>น</strong>ี้ก<strong>า</strong><strong>ร</strong>ค้<strong>า</strong> ณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551 แล<strong>ะ</strong> 2550 แ<strong>ย</strong>กต<strong>า</strong>มอ<strong>า</strong><strong>ย</strong>ุห<strong>น</strong>ี้ที่ค้<strong>า</strong><strong>ง</strong>ช<strong>ำ</strong><strong>ร</strong><strong>ะ</strong>ได้ดั<strong>ง</strong><strong>น</strong>ี้ห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วม <strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท2551 2550 2551 2550<strong>ย</strong>ั<strong>ง</strong>ไม่ถึ<strong>ง</strong>ก<strong>ำ</strong>ห<strong>น</strong>ด 314,051,518 342,208,833 294,732,559 337,567,323ไม่เกิ<strong>น</strong> 6 เดือ<strong>น</strong> 301,435,733 284,960,565 300,649,283 283,182,1316 เดือ<strong>น</strong> - 1 <strong>ป</strong>ี 30,284,581 36,625,002 29,263,595 35,376,922เกิ<strong>น</strong>กว่<strong>า</strong> 1 <strong>ป</strong>ี - 2 <strong>ป</strong>ี 31,965,250 33,871,581 31,965,250 33,825,808เกิ<strong>น</strong>กว่<strong>า</strong> 2 <strong>ป</strong>ีขึ้<strong>น</strong>ไ<strong>ป</strong> 357,515,963 347,643,422 357,515,963 347,166,844<strong>ร</strong>วม 1,035,253,045 1,045,309,403 1,014,126,650 1,037,119,028หัก ค่<strong>า</strong>เผื่อห<strong>น</strong>ี้ส<strong>ง</strong>สั<strong>ย</strong><strong>จ</strong><strong>ะ</strong>สูญ (372,577,569) (366,695,146) (372,100,990) (366,218,568)ลูกห<strong>น</strong>ี้ก<strong>า</strong><strong>ร</strong>ค้<strong>า</strong> - สุทธิ 662,675,476 678,614,257 642,025,660 670,900,460186 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

Restricted cash as at December 31, <strong>2008</strong> and 2007 are as follows:Unit: BahtConsolidated and company<strong>2008</strong> 20076 - month fixed deposits 113,330 113,33012 - month fixed deposits 876,449,900 872,591,293Total restricted cash 876,563,230 872,704,623Restricted cash which represents the 6 - month fixed deposits at a bank is under the condition that <strong>MCOT</strong> has to retaincollateral for compensating in case there are damages or breaches of the television broadcasting right agreement with the Stock Exchange of Thailand.Restricted cash which represents the 12 - month fixed deposits at a bank is under the condition that the bank will chargeinterest rate on staff mortgage loans at 1 percent higher than the fixed deposit interest rate that <strong>MCOT</strong> earns, and that <strong>MCOT</strong>must maintain the deposit balance at twice the outstanding balance of staff loans. <strong>MCOT</strong> has no obligation to guarantee suchloans.5 Trade accounts receivable, net Trade accounts receivable as at December 31, <strong>2008</strong> and 2007 are as follows:Unit: BahtConsolidatedCompany<strong>2008</strong> 2007 <strong>2008</strong> 2007Trade accounts receivable 1,035,253,045 1,045,309,403 1,014,126,650 1,037,119,028Less Allowance for doubtful accounts (372,577,569) (366,695,146) (372,100,990) (366,218,568)Trade accounts receivable, net 662,675,476 678,614,257 642,025,660 670,900,460Trade accounts receivable as at December 31, <strong>2008</strong> and 2007 can be analysed as follows:Unit: BahtConsolidatedCompany<strong>2008</strong> 2007 <strong>2008</strong> 2007Current 314,051,518 342,208,833 294,732,559 337,567,323Not over 6 months 301,435,733 284,960,565 300,649,283 283,182,131Over 6 months - 1 years 30,284,581 36,625,002 29,263,595 35,376,922Over 1 years - 2 years 31,965,250 33,871,581 31,965,250 33,825,808Over 2 years 357,515,963 347,643,422 357,515,963 347,166,844Total 1,035,253,045 1,045,309,403 1,014,126,650 1,037,119,028Less Allowance for doubtful accounts (372,577,569) (366,695,146) (372,100,990) (366,218,568)Trade accounts receivable, net 662,675,476 678,614,257 642,025,660 670,900,460A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d187

กลุ่มบ<strong>ร</strong>ิษัทบั<strong>น</strong>ทึกค่<strong>า</strong>เผื่อห<strong>น</strong>ี้ส<strong>ง</strong>สั<strong>ย</strong><strong>จ</strong><strong>ะ</strong>สูญส<strong>ำ</strong>ห<strong>ร</strong>ับลูกห<strong>น</strong>ี้ก<strong>า</strong><strong>ร</strong>ค้<strong>า</strong>ที่ไม่ใช่ส่ว<strong>น</strong><strong>ร</strong><strong>า</strong>ชก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong><strong>ร</strong>ัฐวิส<strong>า</strong>หกิ<strong>จ</strong>ที่มีอ<strong>า</strong><strong>ย</strong>ุห<strong>น</strong>ี้เกิ<strong>น</strong> 6 เดือ<strong>น</strong>ขึ้<strong>น</strong>ไ<strong>ป</strong>แล<strong>ะ</strong>พิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong>ถึ<strong>ง</strong>คว<strong>า</strong>มส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ช<strong>ำ</strong><strong>ร</strong><strong>ะ</strong>ห<strong>น</strong>ี้ขอ<strong>ง</strong>ลูกห<strong>น</strong>ี้ก<strong>า</strong><strong>ร</strong>ค้<strong>า</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบด้ว<strong>ย</strong>กลุ่มบ<strong>ร</strong>ิษัทไม่มีก<strong>า</strong><strong>ร</strong>ก<strong>ร</strong><strong>ะ</strong><strong>จ</strong>ุกตัวขอ<strong>ง</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ด้<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ให้สิ<strong>น</strong>เชื่อที่เกิด<strong>จ</strong><strong>า</strong>กลูกห<strong>น</strong>ี้ก<strong>า</strong><strong>ร</strong>ค้<strong>า</strong> เ<strong>น</strong>ื่อ<strong>ง</strong><strong>จ</strong><strong>า</strong>กมีลูกห<strong>น</strong>ี้ค่<strong>า</strong>โฆษณ<strong>า</strong>แล<strong>ะ</strong>ค่<strong>า</strong>เช่<strong>า</strong>เวล<strong>า</strong><strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong>ม<strong>า</strong>ก<strong>ร</strong><strong>า</strong><strong>ย</strong> แล<strong>ะ</strong><strong>จ</strong><strong>า</strong>ก<strong>ป</strong><strong>ร</strong><strong>ะ</strong>สบก<strong>า</strong><strong>ร</strong>ณ์ก<strong>า</strong><strong>ร</strong>เก็บห<strong>น</strong>ี้ใ<strong>น</strong>อดีตขอ<strong>ง</strong>กลุ่มบ<strong>ร</strong>ิษัท โอก<strong>า</strong>สเก็บห<strong>น</strong>ี้ไม่ได้<strong>น</strong>ั้<strong>น</strong>สอดคล้อ<strong>ง</strong>กับค่<strong>า</strong>เผื่อห<strong>น</strong>ี้ส<strong>ง</strong>สั<strong>ย</strong><strong>จ</strong><strong>ะ</strong>สูญที่ได้บั<strong>น</strong>ทึกเอ<strong>า</strong>ไว้ ด้ว<strong>ย</strong>เหตุผลเหล่<strong>า</strong><strong>น</strong>ี้ท<strong>ำ</strong>ให้ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>เชื่อว่<strong>า</strong>ไม่มีคว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ให้สิ<strong>น</strong>เชื่อใ<strong>น</strong>ลูกห<strong>น</strong>ี้ก<strong>า</strong><strong>ร</strong>ค้<strong>า</strong>ม<strong>า</strong>กไ<strong>ป</strong>กว่<strong>า</strong><strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong>ที่ได้ส<strong>ำ</strong><strong>ร</strong>อ<strong>ง</strong>ไว้ใ<strong>น</strong><strong>ป</strong>ี 2551 ต<strong>า</strong>ม<strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> บม<strong>จ</strong>.อสมท ค<strong>ร</strong>ั้<strong>ง</strong>ที่ 1/2551 วั<strong>น</strong>ที่ 29 มก<strong>ร</strong><strong>า</strong>คม 2551 แล<strong>ะ</strong> ค<strong>ร</strong>ั้<strong>ง</strong>ที่ 19/2551วั<strong>น</strong>ที่ 26 ธั<strong>น</strong>ว<strong>า</strong>คม 2551 มีมติอ<strong>น</strong>ุมัติ<strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong>ลูกห<strong>น</strong>ี้ โด<strong>ย</strong>ตัดเ<strong>ป</strong>็<strong>น</strong>ห<strong>น</strong>ี้สูญ <strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong> 1.39 ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ท แล<strong>ะ</strong><strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong> 0.70 ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ทต<strong>า</strong>มล<strong>ำ</strong>ดับ6 ลิขสิทธิ์<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>ภ<strong>า</strong>พ<strong>ย</strong><strong>น</strong>ต<strong>ร</strong>์ แล<strong>ะ</strong>ต้<strong>น</strong>ทุ<strong>น</strong>ผลิต<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> - สุทธิห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วม <strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท2551 2550 2551 2550<strong>ย</strong>อดค<strong>ง</strong>เหลือต้<strong>น</strong><strong>ง</strong>วด 13,438,377 14,937,156 8,156,079 8,826,349ซื้อเพิ่ม 34,439,538 30,263,343 33,783,536 30,263,343หัก ค่<strong>า</strong>ตัด<strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong> (27,551,886) (31,762,122) (27,551,886) (30,933,613)<strong>ย</strong>อดค<strong>ง</strong>เหลือ<strong>ป</strong>ล<strong>า</strong><strong>ย</strong><strong>ง</strong>วด 20,326,029 13,438,377 14,387,729 8,156,0797 <strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ค้<strong>า</strong><strong>ง</strong><strong>ร</strong>ับ<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ค้<strong>า</strong><strong>ง</strong><strong>ร</strong>ับ ณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551 แล<strong>ะ</strong> 2550 มี<strong>ร</strong><strong>า</strong><strong>ย</strong>ล<strong>ะ</strong>เอี<strong>ย</strong>ดดั<strong>ง</strong><strong>น</strong>ี้ห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วมแล<strong>ะ</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท2551 2550<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ค่<strong>า</strong>ตอบแท<strong>น</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ค้<strong>า</strong><strong>ง</strong><strong>ร</strong>ับ 603,925,798 552,153,418<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>กค่<strong>า</strong>เช่<strong>า</strong>เวล<strong>า</strong>แล<strong>ะ</strong>ค่<strong>า</strong>โฆษณ<strong>า</strong>ค้<strong>า</strong><strong>ง</strong><strong>ร</strong>ับ 26,703,757 18,754,762ดอกเบี้<strong>ย</strong>ค้<strong>า</strong><strong>ง</strong><strong>ร</strong>ับ 27,047,731 23,313,044<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้อื่<strong>น</strong> ๆ ค้<strong>า</strong><strong>ง</strong><strong>ร</strong>ับ 133,645 -<strong>ร</strong>วม<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ค้<strong>า</strong><strong>ง</strong><strong>ร</strong>ับ 657,810,931 594,221,224188 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

The Group provided for the allowance for doubtful accounts of outstanding non - government and non - state enterprisereceivable aged over 6 months and also the ability to pay.Concentrations of credit risk with respect to trade accounts receivable are limited due to a large number of receivablefrom advertising and airtime rental. The Group experience in the collection of accounts receivable indicates that theallowance provided is sufficient. Due to these factors, management believes that no additional credit risk beyond amountsprovided for collection losses is inherent in the trade accounts receivable.In the fiscal year <strong>2008</strong>, by the Resolutions of the Board of directors of <strong>MCOT</strong> Meetings No.1/<strong>2008</strong> on January 29, <strong>2008</strong>,and Meetings No.19/<strong>2008</strong> on December 26, <strong>2008</strong>, the Board of <strong>MCOT</strong> approved to cut off the trade accounts receivableamounting to Baht 1.39 million and .70 million was cut off to bad debt respectively.6 Programmes and film rights and production costs, netUnit: BahtConsolidatedCompany<strong>2008</strong> 2007 <strong>2008</strong> 2007Opening net book value 13,438,377 14,937,156 8,156,079 8,826,349Additions 34,439,538 30,263,343 33,783,536 30,263,343Less Amortisation (27,551,886) (31,762,122) (27,551,886) (30,933,613)Closing net book value 20,326,029 13,438,377 14,387,729 8,156,0797 Accrued incomeAccrued income as at December 31, <strong>2008</strong> and 2007 are as follows:Unit: BahtConsolidated and Company<strong>2008</strong> 2007Accrued income from joint operation 603,925,798 552,153,418Accrued income from advertising and airtime rental 26,703,757 18,754,762Accrued interest income 27,047,731 23,313,044Other incomes 133,645 -Total accrued income 657,810,931 594,221,224A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d189

8 สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์หมุ<strong>น</strong>เวี<strong>ย</strong><strong>น</strong>อื่<strong>น</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์หมุ<strong>น</strong>เวี<strong>ย</strong><strong>น</strong>อื่<strong>น</strong> ณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551 แล<strong>ะ</strong> 2550 มี<strong>ร</strong><strong>า</strong><strong>ย</strong>ล<strong>ะ</strong>เอี<strong>ย</strong>ดดั<strong>ง</strong><strong>น</strong>ี้ห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วม <strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท2551 2550 2551 2550ภ<strong>า</strong>ษีเ<strong>ง</strong>ิ<strong>น</strong>ได้หัก ณ ที่<strong>จ</strong>่<strong>า</strong><strong>ย</strong>แล<strong>ะ</strong>ภ<strong>า</strong>ษีอื่<strong>น</strong> 14,244,012 10,078,996 13,326,494 9,070,869เ<strong>ง</strong>ิ<strong>น</strong>ล่ว<strong>ง</strong>ห<strong>น</strong>้<strong>า</strong> 10,994,150 12,205,258 10,994,150 12,168,458เ<strong>ง</strong>ิ<strong>น</strong><strong>ย</strong>ืมทด<strong>ร</strong>อ<strong>ง</strong> 31,779,733 26,506,821 31,684,733 26,361,821อื่<strong>น</strong> ๆ 10,368,212 1,923,072 9,283,980 1,462,605<strong>ร</strong>วมสิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์หมุ<strong>น</strong>เวี<strong>ย</strong><strong>น</strong>อื่<strong>น</strong> 67,386,107 50,714,147 65,289,357 49,063,7539 เ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong>ใ<strong>น</strong>บ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong>ก) <strong>ร</strong><strong>า</strong><strong>ย</strong>ล<strong>ะ</strong>เอี<strong>ย</strong>ดขอ<strong>ง</strong>เ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong>ซึ่<strong>ง</strong>บั<strong>น</strong>ทึกโด<strong>ย</strong>วิธี<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ทุ<strong>น</strong> ส<strong>ร</strong>ุ<strong>ป</strong>ได้ ดั<strong>ง</strong><strong>น</strong>ี้ชื่อบ<strong>ร</strong>ิษัท <strong>ป</strong><strong>ร</strong><strong>ะ</strong>เภทธุ<strong>ร</strong>กิ<strong>จ</strong> <strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศที่<strong>จ</strong>ดท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong> สกุลเ<strong>ง</strong>ิ<strong>น</strong>บ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong>บ<strong>ร</strong>ิษัท พ<strong>า</strong>โ<strong>น</strong><strong>ร</strong><strong>า</strong>ม่<strong>า</strong> เวิลด์ไวด์ <strong>จ</strong><strong>ำ</strong>กัด ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดท<strong>ำ</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์ ไท<strong>ย</strong> บ<strong>า</strong>ท ข) มูลค่<strong>า</strong>ขอ<strong>ง</strong>เ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong>ซึ่<strong>ง</strong>บั<strong>น</strong>ทึกต<strong>า</strong>มวิธี<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ทุ<strong>น</strong>เ<strong>ป</strong>็<strong>น</strong> ดั<strong>ง</strong><strong>น</strong>ี้ห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท อัต<strong>ร</strong><strong>า</strong><strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong>31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2550ทุ<strong>น</strong>ช<strong>ำ</strong><strong>ร</strong><strong>ะ</strong>แล้วขอ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ถือหุ้<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong>ต<strong>า</strong>มวิธี เ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong>ต<strong>า</strong>มวิธี<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ทุ<strong>น</strong> <strong>ร</strong><strong>า</strong>ค<strong>า</strong>ทุ<strong>น</strong>บ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong>บ<strong>ร</strong>ิษัท พ<strong>า</strong>โ<strong>น</strong><strong>ร</strong><strong>า</strong>ม่<strong>า</strong> เวิลด์ไวด์ <strong>จ</strong><strong>ำ</strong>กัด 10,000,000 49 4,900,000 4,900,000190 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

8 Other current assetsOther current assets as at December 31, <strong>2008</strong> and 2007 are as follows:Unit: BahtConsolidatedCompany<strong>2008</strong> 2007 <strong>2008</strong> 2007Withholding tax and other taxes 14,244,012 10,078,996 13,326,494 9,070,869Advance payments 10,994,150 12,205,258 10,994,150 12,168,458Other advances 31,779,733 26,506,821 31,684,733 26,361,821Others 10,368,212 1,923,072 9,283,980 1,462,605Total other current assets 67,386,107 50,714,147 65,289,357 49,063,7539 Investment in Subsidiary(i) Investment - cost method can be summarized as follow:Company name Business Country of Incorporation CurrencySubsidiaryPanorama Worldwide Company Limited Production of television Thailand Bahtprogrammes services(ii) Fair value of investment in subsidiary is as follow:Unit: BahtCompanyPaid up % ownership December 31, <strong>2008</strong> December 31, 2007Capital interest Investment InvestmentCost method Cost methodSubsidiaryPanorama Worldwide Company Limited 10,000,000 49 4,900,000 4,900,000A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d191

10 เ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong><strong>ย</strong><strong>า</strong>วอื่<strong>น</strong> - สุทธิ เ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong><strong>ย</strong><strong>า</strong>วอื่<strong>น</strong> ณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551 แล<strong>ะ</strong> 2550 มี<strong>ร</strong><strong>า</strong><strong>ย</strong>ล<strong>ะ</strong>เอี<strong>ย</strong>ดดั<strong>ง</strong><strong>น</strong>ี้ห<strong>น</strong>่ว<strong>ย</strong>: บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วมแล<strong>ะ</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท2551 2550<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เภทธุ<strong>ร</strong>กิ<strong>จ</strong> ลักษณ<strong>ะ</strong> อัต<strong>ร</strong><strong>า</strong> เ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong> เ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong>คว<strong>า</strong>ม <strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong>ขอ<strong>ง</strong> ต<strong>า</strong>มวิธี ต<strong>า</strong>มวิธีสัมพั<strong>น</strong>ธ์ ก<strong>า</strong><strong>ร</strong>ถือหุ้<strong>น</strong> <strong>ร</strong><strong>า</strong>ค<strong>า</strong>ทุ<strong>น</strong> <strong>ร</strong><strong>า</strong>ค<strong>า</strong>ทุ<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong><strong>ย</strong><strong>า</strong>วอื่<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong>ทั่วไ<strong>ป</strong> - หลักท<strong>ร</strong>ัพ<strong>ย</strong>์ที่ไม่อ<strong>ย</strong>ู่ใ<strong>น</strong> คว<strong>า</strong>มต้อ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ขอ<strong>ง</strong>ตล<strong>า</strong>ดบ<strong>ร</strong>ิษัท ท<strong>ร</strong>ูวิชั่<strong>น</strong>ส์ <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) โท<strong>ร</strong>ทัศ<strong>น</strong>์<strong>ร</strong><strong>ะ</strong>บบ ผู้ถือหุ้<strong>น</strong> 0.40 79,500,000 79,500,000บอก<strong>ร</strong>ับเ<strong>ป</strong>็<strong>น</strong>สม<strong>า</strong>ชิกบ<strong>ร</strong>ิษัท ท<strong>ร</strong>ูวิชั่<strong>น</strong>ส์ เคเบิ้ล <strong>จ</strong><strong>ำ</strong>กัด ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์<strong>ร</strong><strong>ะ</strong>บบ ผู้ถือหุ้<strong>น</strong> 0.98 50,000,000 50,000,000(มห<strong>า</strong>ช<strong>น</strong>)บอก<strong>ร</strong>ับเ<strong>ป</strong>็<strong>น</strong>สม<strong>า</strong>ชิกผ่<strong>า</strong><strong>น</strong>ส<strong>า</strong><strong>ย</strong>เคเบิ้ลบ<strong>ร</strong>ิษัท เวิลด์ เคเบิ้ล เ<strong>น</strong>ทเวอ<strong>ร</strong>์ค ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์<strong>ร</strong><strong>ะ</strong>บบ ผู้ถือหุ้<strong>น</strong> 10 30,000,000 30,000,000<strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) บอก<strong>ร</strong>ับเ<strong>ป</strong>็<strong>น</strong>สม<strong>า</strong>ชิกผ่<strong>า</strong><strong>น</strong>ด<strong>า</strong>วเที<strong>ย</strong>มบ<strong>ร</strong>ิษัท เซลลูล<strong>า</strong><strong>ร</strong>์วิชั่<strong>น</strong> (ไท<strong>ย</strong>แล<strong>น</strong>ด์) ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์<strong>ร</strong><strong>ะ</strong>บบ ผู้ถือหุ้<strong>น</strong> 10 10,000,000 10,000,000<strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) บอก<strong>ร</strong>ับเ<strong>ป</strong>็<strong>น</strong>สม<strong>า</strong>ชิกผ่<strong>า</strong><strong>น</strong>ด<strong>า</strong>วเที<strong>ย</strong>มบ<strong>ร</strong>ิษัท อ<strong>า</strong><strong>ร</strong>์.บี.ดี.เอส ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ข้อมูล ข่<strong>า</strong>วส<strong>า</strong><strong>ร</strong> ผู้ถือหุ้<strong>น</strong> 20 20,000,000 20,000,000(<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong>) <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) ส<strong>า</strong><strong>ร</strong>ส<strong>น</strong>เทศบ<strong>ร</strong>ิษัท เอเชี<strong>ย</strong> ดีบีเอส <strong>จ</strong><strong>ำ</strong>กัด ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์ ผู้ถือหุ้<strong>น</strong> 10 10,000,000 -(มห<strong>า</strong>ช<strong>น</strong>)ผ่<strong>า</strong><strong>น</strong>ด<strong>า</strong>วเที<strong>ย</strong>ม<strong>ร</strong>วมเ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong>ทั่วไ<strong>ป</strong> 199,500,000 189,500,000หัก ค่<strong>า</strong>เผื่อก<strong>า</strong><strong>ร</strong>ด้อ<strong>ย</strong>ค่<strong>า</strong> (110,000,000) (110,000,000)เ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong>ทั่วไ<strong>ป</strong> - สุทธิ 89,500,000 79,500,000 เ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong><strong>ย</strong><strong>า</strong>วอื่<strong>น</strong> - สุทธิ 89,500,000 79,500,000192 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

10 Other long-term investments, netOther long-term investments as at December 31, <strong>2008</strong> and 2007 are as follows:Unit: BahtConsolidated and company<strong>2008</strong> 2007Business Relationship % Investment InvestmentOwnership Cost Costinterest Method Method Other long-term investmentsGeneral investments - Non - marketable securitiesTrue Visions Public Company Limited Pay Television Shareholder 0.40 79,500,000 79,500,000True Visions Cable Public Pay Television Shareholder 0.98 50,000,000 50,000,000Company Limitedvia cable systemWorld Cable Network Public Pay Television Shareholder 10 30,000,000 30,000,000Company Limitednetwork based ondigital satellitetechnologyCellular Visions (Thailand) Public Pay Television Shareholder 10 10,000,000 10,000,000Company Limitednetwork based ondigital satellitetechnologyR.B.D.S. (Thailand) Company Limited Information Shareholder 20 20,000,000 20,000,000ServicesAsia DBS Public Company Limited Direct Broadcasting Shareholder 10 10,000,000 -Satellite System Total 199,500,000 189,500,000Less Diminution in value(110,000,000) (110,000,000)General investments - Non - marketable securities, net 89,500,000 79,500,000 Other long-term investments, net 89,500,000 79,500,000A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d193

บ<strong>ร</strong>ิษัท <strong>ย</strong>ูไ<strong>น</strong>เต็ด บ<strong>ร</strong>อดค<strong>า</strong>สติ้<strong>ง</strong> คอ<strong>ร</strong>์<strong>ป</strong>อเ<strong>ร</strong>ชั่<strong>น</strong> <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) (UBC) ได้ขอเพิกถอ<strong>น</strong>หลักท<strong>ร</strong>ัพ<strong>ย</strong>์<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>็<strong>น</strong>หลักท<strong>ร</strong>ัพ<strong>ย</strong>์<strong>จ</strong>ดท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong>ใ<strong>น</strong>ตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์แห่<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong> แล<strong>ะ</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์แห่<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong>ได้สั่<strong>ง</strong>เพิกถอ<strong>น</strong>หุ้<strong>น</strong>ส<strong>า</strong>มัญขอ<strong>ง</strong> UBC <strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>็<strong>น</strong>หลักท<strong>ร</strong>ัพ<strong>ย</strong>์<strong>จ</strong>ดท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong>ตั้<strong>ง</strong>แต่วั<strong>น</strong>ที่ 11 เมษ<strong>า</strong><strong>ย</strong><strong>น</strong> 2549 เ<strong>ป</strong>็<strong>น</strong>ต้<strong>น</strong>ไ<strong>ป</strong> บ<strong>ร</strong>ิษัท <strong>ย</strong>ูไ<strong>น</strong>เต็ด บ<strong>ร</strong>อดค<strong>า</strong>สติ้<strong>ง</strong> คอ<strong>ร</strong>์<strong>ป</strong>อเ<strong>ร</strong>ชั่<strong>น</strong> <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) (UBC) ได้ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong>ดท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong>เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>ชื่อบ<strong>ร</strong>ิษัทต่อ<strong>น</strong><strong>า</strong><strong>ย</strong>ท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong> ก<strong>ร</strong>มพัฒ<strong>น</strong><strong>า</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ค้<strong>า</strong> ก<strong>ร</strong><strong>ะ</strong>ท<strong>ร</strong>ว<strong>ง</strong>พ<strong>า</strong>ณิช<strong>ย</strong>์ เ<strong>ป</strong>็<strong>น</strong> บ<strong>ร</strong>ิษัท ท<strong>ร</strong>ูวิชั่<strong>น</strong>ส์ <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) ต<strong>า</strong>มมติขอ<strong>ง</strong>ที่<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมวิส<strong>า</strong>มัญผู้ถือหุ้<strong>น</strong>ค<strong>ร</strong>ั้<strong>ง</strong>ที่ 1/2550 เมื่อวั<strong>น</strong>ที่ 26 มก<strong>ร</strong><strong>า</strong>คม 2550 แล<strong>ะ</strong><strong>จ</strong><strong>า</strong>กบ<strong>ร</strong>ิษัท <strong>ย</strong>ูบีซี เคเบิ้ล เ<strong>น</strong>็ตเวอ<strong>ร</strong>์ค <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) เ<strong>ป</strong>็<strong>น</strong> บ<strong>ร</strong>ิษัท ท<strong>ร</strong>ูวิชั่<strong>น</strong>ส์เคเบิ้ล <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) ต<strong>า</strong>มมติขอ<strong>ง</strong>ที่<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมวิส<strong>า</strong>มัญผู้ถือหุ้<strong>น</strong> ค<strong>ร</strong>ั้<strong>ง</strong>ที่ 1/2550 เมื่อวั<strong>น</strong>ที่ 29 มก<strong>ร</strong><strong>า</strong>คม 2550ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>แ<strong>ป</strong>ล<strong>ง</strong>ขอ<strong>ง</strong>เ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong>ทั่วไ<strong>ป</strong> - หลักท<strong>ร</strong>ัพ<strong>ย</strong>์ที่ไม่อ<strong>ย</strong>ู่ใ<strong>น</strong>คว<strong>า</strong>มต้อ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ขอ<strong>ง</strong>ตล<strong>า</strong>ด มีดั<strong>ง</strong><strong>น</strong>ี้ห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วมแล<strong>ะ</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท2551 2550<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ต<strong>า</strong>มบัญชีต้<strong>น</strong><strong>ง</strong>วด - สุทธิเพิ่ม <strong>ร</strong>ับโอ<strong>น</strong>79,500,00010,000,00079,500,000-<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ต<strong>า</strong>มบัญชี<strong>ป</strong>ล<strong>า</strong><strong>ย</strong><strong>ง</strong>วด - สุทธิ 89,500,000 79,500,00011 ที่ดิ<strong>น</strong> อ<strong>า</strong>ค<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>อุ<strong>ป</strong>ก<strong>ร</strong>ณ์ - สุทธิที่ดิ<strong>น</strong> อ<strong>า</strong>ค<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>อุ<strong>ป</strong>ก<strong>ร</strong>ณ์<strong>ร</strong>วมถึ<strong>ง</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ที่ได้<strong>ร</strong>ับโอ<strong>น</strong>ม<strong>า</strong>ภ<strong>า</strong><strong>ย</strong>ใต้สัญญ<strong>า</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong> ซึ่<strong>ง</strong> อสมท <strong>ย</strong>ิ<strong>น</strong><strong>ย</strong>อมให้ ผู้<strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>มีสิทธิใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ใช้สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์เหล่<strong>า</strong><strong>น</strong>ั้<strong>น</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ต<strong>า</strong>มสัญญ<strong>า</strong>ห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วมสิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ที่ใช้ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong> สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ภ<strong>า</strong><strong>ย</strong>ใต้สัญญ<strong>า</strong> <strong>ร</strong>วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ขอ<strong>ง</strong>กลุ่มบ<strong>ร</strong>ิษัท <strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ต<strong>า</strong>มบัญชีต้<strong>น</strong><strong>ง</strong>วด - สุทธิ 3,665,101,923 676,756,407 4,341,858,330ซื้อ/<strong>ร</strong>ับโอ<strong>น</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ 114,661,600 173,043,628 287,705,228<strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ - สุทธิ (2,000,621) (2,206,598) (4,207,219)ค่<strong>า</strong>เสื่อม<strong>ร</strong><strong>า</strong>ค<strong>า</strong> (297,440,378) (95,179,870) (392,620,248)<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ต<strong>า</strong>มบัญชี<strong>ป</strong>ล<strong>า</strong><strong>ย</strong><strong>ง</strong>วด - สุทธิ 3,480,322,524 752,413,567 4,232,736,091194 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

The United Broadcasting Corporation Public Company Limited (UBC) has requested to withdraw all of the registeredshares from the Stock Exchange of Thailand. Therefore, The Committee of the Stock Exchange of Thailand had ordered towithdraw all of the registered Ordinary Shares of the UBC from the Stock Exchange of Thailand since April 11, 2006. UBC had change of the company name to True Visions Public Company Limited by the resolutions of the extraordinaryshareholders meetings no. 1/2550 and had registered a new name on January 26, 2007 and UBC had also changed its nameto True Visions Cable Company Limited and had registered a new name on January 29, 2007Movements in general investments - non-marketable securities are as follow:Unit: BahtConsolidated and Company <strong>2008</strong> 2007 Opening net book value 79,500,000 79,500,000 Additions / Transfer 10,000,000 - Closing net book value 89,500,000 79,500,000 11 Property, plant and equipment, netProperty, plant and equipment included assets transferred under the Joint Operation Agreements which <strong>MCOT</strong> grantsthe operators the right to use the transferred assets throughout the agreement periods.Unit: BahtConsolidatedAssets used in Assets under Joint Totalthe operations Operation AgreementsAs at December 31, <strong>2008</strong>Opening net book value 3,665,101,923 676,756,407 4,341,858,330Additions/transfers 114,661,600 173,043,628 287,705,228Disposals - net (2,000,621) (2,206,598) (4,207,219)Depreciation (297,440,378) (95,179,870) (392,620,248)Closing net book value 3,480,322,524 752,413,567 4,232,736,091A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d195

11 ที่ดิ<strong>น</strong> อ<strong>า</strong>ค<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>อุ<strong>ป</strong>ก<strong>ร</strong>ณ์ - สุทธิ (ต่อ)<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วมสิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ที่ใช้ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong> สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ภ<strong>า</strong><strong>ย</strong>ใต้สัญญ<strong>า</strong> <strong>ร</strong>วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ขอ<strong>ง</strong>กลุ่มบ<strong>ร</strong>ิษัท <strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ทณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2550<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ต<strong>า</strong>มบัญชีต้<strong>น</strong><strong>ง</strong>วด - สุทธิ 3,729,030,684 551,351,879 4,280,382,563ซื้อ/<strong>ร</strong>ับโอ<strong>น</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ 228,292,433 200,583,193 428,875,626<strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ - สุทธิ (174,022) (437,526) (611,548)ค่<strong>า</strong>เสื่อม<strong>ร</strong><strong>า</strong>ค<strong>า</strong> (292,047,172) (74,741,139) (366,788,311)<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ต<strong>า</strong>มบัญชี<strong>ป</strong>ล<strong>า</strong><strong>ย</strong><strong>ง</strong>วด - สุทธิ3,665,101,923 676,756,407 4,341,858,330ห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัทสิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ที่ใช้ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong> สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ภ<strong>า</strong><strong>ย</strong>ใต้สัญญ<strong>า</strong> <strong>ร</strong>วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท <strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ต<strong>า</strong>มบัญชีต้<strong>น</strong><strong>ง</strong>วด - สุทธิ 3,661,126,566 676,756,407 4,337,882,973ซื้อ/<strong>ร</strong>ับโอ<strong>น</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ 112,017,387 173,043,628 285,061,015<strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ - สุทธิ (2,000,621) (2,206,598) (4,207,219)ค่<strong>า</strong>เสื่อม<strong>ร</strong><strong>า</strong>ค<strong>า</strong> (295,401,908) (95,179,870) (390,581,778)<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ต<strong>า</strong>มบัญชี<strong>ป</strong>ล<strong>า</strong><strong>ย</strong><strong>ง</strong>วด - สุทธิ 3,475,741,424 752,413,567 4,228,154,991ห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัทสิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ที่ใช้ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong> สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ภ<strong>า</strong><strong>ย</strong>ใต้สัญญ<strong>า</strong> <strong>ร</strong>วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท <strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2550<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ต<strong>า</strong>มบัญชีต้<strong>น</strong><strong>ง</strong>วด - สุทธิ 3,724,788,450 551,351,879 4,276,140,329ซื้อ/<strong>ร</strong>ับโอ<strong>น</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ 226,778,048 200,583,193 427,361,241<strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ - สุทธิ (174,022) (437,526) (611,548)ค่<strong>า</strong>เสื่อม<strong>ร</strong><strong>า</strong>ค<strong>า</strong> (290,265,910) (74,741,139) (365,007,049)<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ต<strong>า</strong>มบัญชี<strong>ป</strong>ล<strong>า</strong><strong>ย</strong><strong>ง</strong>วด - สุทธิ 3,661,126,566 676,756,407 4,337,882,973196 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

11 Property, plant and equipment, net (continued)ConsolidatedAssets used in Assets under Joint Totalthe operations Operation AgreementsUnit : BahtAs at December 31, 2007Opening net book value 3,729,030,684 551,351,879 4,280,382,563Additions/transfers 228,292,433 200,583,193 428,875,626Disposals - net (174,022) (437,526) (611,548)Depreciation (292,047,172) (74,741,139) (366,788,311)Closing net book value3,665,101,923 676,756,407 4,341,858,330Unit : BahtCompanyAssets used in Assets under Joint Totalthe operations Operation AgreementsAs at December 31, <strong>2008</strong>Opening net book value 3,661,126,566 676,756,407 4,337,882,973Additions/transfers 112,017,387 173,043,628 285,061,015Disposals - net (2,000,621) (2,206,598) (4,207,219)Depreciation (295,401,908) (95,179,870) (390,581,778)Closing net book value 3,475,741,424 752,413,567 4,228,154,991Unit : BahtCompanyAssets used in Assets under Joint Totalthe operations Operation AgreementsAs at December 31, 2007Opening net book value 3,724,788,450 551,351,879 4,276,140,329Additions/transfers 226,778,048 200,583,193 427,361,241Disposals - net (174,022) (437,526) (611,548)Depreciation (290,265,910) (74,741,139) (365,007,049)Closing net book value 3,661,126,566 676,756,407 4,337,882,973A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d197

11 ที่ดิ<strong>น</strong> อ<strong>า</strong>ค<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>อุ<strong>ป</strong>ก<strong>ร</strong>ณ์ - สุทธิ (ต่อ) ห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วมสิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ที่ใช้ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> ที่ดิ<strong>น</strong> อ<strong>า</strong>ค<strong>า</strong><strong>ร</strong> อุ<strong>ป</strong>ก<strong>ร</strong>ณ์ เค<strong>ร</strong>ื่อ<strong>ง</strong>มือ <strong>ย</strong><strong>า</strong><strong>น</strong>พ<strong>า</strong>ห<strong>น</strong><strong>ะ</strong> อ<strong>า</strong>ค<strong>า</strong><strong>ร</strong> อุ<strong>ป</strong>ก<strong>ร</strong>ณ์ <strong>ร</strong>วมขอ<strong>ง</strong>กลุ่มบ<strong>ร</strong>ิษัท แล<strong>ะ</strong>สิ่<strong>ง</strong>ก่อส<strong>ร</strong>้<strong>า</strong><strong>ง</strong> ก<strong>า</strong><strong>ร</strong>ผลิต<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> เค<strong>ร</strong>ื่อ<strong>ง</strong>ใช้ <strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>ก่อส<strong>ร</strong>้<strong>า</strong><strong>ง</strong> <strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>ติดตั้<strong>ง</strong>แล<strong>ะ</strong>ถ่<strong>า</strong><strong>ย</strong>ทอด แล<strong>ะ</strong>อุ<strong>ป</strong>ก<strong>ร</strong>ณ์สัญญ<strong>า</strong>ณ ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong><strong>ป</strong>ี ณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ต<strong>า</strong>มบัญชีต้<strong>น</strong><strong>ง</strong>วด - สุทธิ 1,290,873,220 1,056,084,523 1,222,901,229 59,374,068 10,373,150 - 25,495,733 3,665,101,923ซื้อสิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์/โอ<strong>น</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ - (36,227,387) 65,337,887 59,800,478 - - 25,750,622 114,661,600<strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ - สุทธิ - (60,984) (390,399) (731,022) (818,216) - - (2,000,621)ค่<strong>า</strong>เสื่อม<strong>ร</strong><strong>า</strong>ค<strong>า</strong> - (62,340,256) (216,755,866) (17,930,910) (413,346) - - (297,440,378)<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ต<strong>า</strong>มบัญชี<strong>ป</strong>ล<strong>า</strong><strong>ย</strong><strong>ง</strong>วด - สุทธิ 1,290,873,220 957,455,896 1,071,092,851 100,512,614 9,141,588 - 51,246,355 3,480,322,524 ณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ทุ<strong>น</strong> 1,290,873,220 1,321,247,283 3,144,704,195 244,812,870 43,574,014 - 51,246,355 6,096,457,937หัก ค่<strong>า</strong>เสื่อม<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ส<strong>ะ</strong>สม - (363,791,387) (2,073,611,344) (144,300,256) (34,432,426) - - (2,616,135,413)<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ต<strong>า</strong>มบัญชี<strong>ป</strong>ล<strong>า</strong><strong>ย</strong><strong>ง</strong>วด - สุทธิ 1,290,873,220 957,455,896 1,071,092,851 100,512,614 9,141,588 - 51,246,355 3,480,322,524ห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วมสิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ที่ใช้ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> ที่ดิ<strong>น</strong> อ<strong>า</strong>ค<strong>า</strong><strong>ร</strong> อุ<strong>ป</strong>ก<strong>ร</strong>ณ์ เค<strong>ร</strong>ื่อ<strong>ง</strong>มือ <strong>ย</strong><strong>า</strong><strong>น</strong>พ<strong>า</strong>ห<strong>น</strong><strong>ะ</strong> อ<strong>า</strong>ค<strong>า</strong><strong>ร</strong> อุ<strong>ป</strong>ก<strong>ร</strong>ณ์ <strong>ร</strong>วมขอ<strong>ง</strong>กลุ่มบ<strong>ร</strong>ิษัท แล<strong>ะ</strong>สิ่<strong>ง</strong>ก่อส<strong>ร</strong>้<strong>า</strong><strong>ง</strong> ก<strong>า</strong><strong>ร</strong>ผลิต<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> เค<strong>ร</strong>ื่อ<strong>ง</strong>ใช้ <strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>ก่อส<strong>ร</strong>้<strong>า</strong><strong>ง</strong> <strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>ติดตั้<strong>ง</strong>แล<strong>ะ</strong>ถ่<strong>า</strong><strong>ย</strong>ทอด แล<strong>ะ</strong>อุ<strong>ป</strong>ก<strong>ร</strong>ณ์สัญญ<strong>า</strong>ณ ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong><strong>ป</strong>ี ณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2550<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ต<strong>า</strong>มบัญชีต้<strong>น</strong><strong>ง</strong>วด - สุทธิ 1,290,873,220 566,321,958 1,407,493,453 58,168,213 10,797,931 369,089,409 26,286,500 3,729,030,684ซื้อสิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์/โอ<strong>น</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ - 543,102,066 41,553,309 13,517,234 - (369,089,409) (790,767) 228,292,433<strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ - สุทธิ - - (131,261) (42,761) - - - (174,022)ค่<strong>า</strong>เสื่อม<strong>ร</strong><strong>า</strong>ค<strong>า</strong> - (53,339,501) (226,014,272) (12,268,618) (424,781) - - (292,047,172)<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ต<strong>า</strong>มบัญชี<strong>ป</strong>ล<strong>า</strong><strong>ย</strong><strong>ง</strong>วด - สุทธิ 1,290,873,220 1,056,084,523 1,222,901,229 59,374,068 10,373,150 - 25,495,733 3,665,101,923 ณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2550<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ทุ<strong>น</strong> 1,290,873,220 1,360,022,278 3,180,924,617 176,772,712 47,471,398 - 25,495,733 6,081,559,958หัก ค่<strong>า</strong>เสื่อม<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ส<strong>ะ</strong>สม - (303,937,755) (1,958,023,388) (117,398,644) (37,098,248) - - (2,416,458,035)<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ต<strong>า</strong>มบัญชี<strong>ป</strong>ล<strong>า</strong><strong>ย</strong><strong>ง</strong>วด - สุทธิ 1,290,873,220 1,056,084,523 1,222,901,229 59,374,068 10,373,150 - 25,495,733 3,665,101,923198 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

11 Property, plant and equipment, net (continued)Unit: BahtConsolidatedAssets used in Land Building and Production and Tools and Motor Construction Equipment Totalthe Group’s operations Structures transmission Office vehicles in progress under equipment equipment installationFor the year ended December 31, <strong>2008</strong>Opening net book value 1,290,873,220 1,056,084,523 1,222,901,229 59,374,068 10,373,150 - 25,495,733 3,665,101,923Additions / transfers - (36,227,387) 65,337,887 59,800,478 - - 25,750,622 114,661,600Disposals - net - (60,984) (390,399) (731,022) (818,216) - - (2,000,621)Depreciation - (62,340,256) (216,755,866) (17,930,910) (413,346) - - (297,440,378)Closing net book value 1,290,873,220 957,455,896 1,071,092,851 100,512,614 9,141,588 - 51,246,355 3,480,322,524 As at December 31, <strong>2008</strong>Cost 1,290,873,220 1,321,247,283 3,144,704,195 244,812,870 43,574,014 - 51,246,355 6,096,457,937Less Accumulated depreciation - (363,791,387) (2,073,611,344) (144,300,256) (34,432,426) - - (2,616,135,413)Net book value 1,290,873,220 957,455,896 1,071,092,851 100,512,614 9,141,588 - 51,246,355 3,480,322,524For the year ended December 31, 2007Opening net book value 1,290,873,220 566,321,958 1,407,493,453 58,168,213 10,797,931 369,089,409 26,286,500 3,729,030,684Additions / transfers - 543,102,066 41,553,309 13,517,234 - (369,089,409) (790,767) 228,292,433Disposals - net - - (131,261) (42,761) - - - (174,022)Depreciation - (53,339,501) (226,014,272) (12,268,618) (424,781) - - (292,047,172)Closing net book value 1,290,873,220 1,056,084,523 1,222,901,229 59,374,068 10,373,150 - 25,495,733 3,665,101,923 As at December 31, 2007Cost 1,290,873,220 1,360,022,278 3,180,924,617 176,772,712 47,471,398 - 25,495,733 6,081,559,958Less Accumulated depreciation - (303,937,755) (1,958,023,388) (117,398,644) (37,098,248) - - (2,416,458,035)Net book value 1,290,873,220 1,056,084,523 1,222,901,229 59,374,068 10,373,150 - 25,495,733 3,665,101,923A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d199

11 ที่ดิ<strong>น</strong> อ<strong>า</strong>ค<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>อุ<strong>ป</strong>ก<strong>ร</strong>ณ์ - สุทธิ (ต่อ) ห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัทสิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ที่ใช้ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> ที่ดิ<strong>น</strong> อ<strong>า</strong>ค<strong>า</strong><strong>ร</strong> อุ<strong>ป</strong>ก<strong>ร</strong>ณ์ เค<strong>ร</strong>ื่อ<strong>ง</strong>มือ <strong>ย</strong><strong>า</strong><strong>น</strong>พ<strong>า</strong>ห<strong>น</strong><strong>ะ</strong> อ<strong>า</strong>ค<strong>า</strong><strong>ร</strong> อุ<strong>ป</strong>ก<strong>ร</strong>ณ์ <strong>ร</strong>วมขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท แล<strong>ะ</strong>สิ่<strong>ง</strong>ก่อส<strong>ร</strong>้<strong>า</strong><strong>ง</strong> ก<strong>า</strong><strong>ร</strong>ผลิต<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> เค<strong>ร</strong>ื่อ<strong>ง</strong>ใช้ <strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>ก่อส<strong>ร</strong>้<strong>า</strong><strong>ง</strong> <strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>ติดตั้<strong>ง</strong>แล<strong>ะ</strong>ถ่<strong>า</strong><strong>ย</strong>ทอด แล<strong>ะ</strong>อุ<strong>ป</strong>ก<strong>ร</strong>ณ์สัญญ<strong>า</strong>ณ ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong><strong>ป</strong>ี ณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ต<strong>า</strong>มบัญชีต้<strong>น</strong><strong>ง</strong>วด - สุทธิ 1,290,873,220 1,056,084,523 1,221,552,651 57,188,418 9,932,021 - 25,495,733 3,661,126,566ซื้อสิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์/โอ<strong>น</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ - (36,227,386) 63,234,797 59,259,354 - - 25,750,622 112,017,387<strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ - สุทธิ - (60,984) (390,399) (731,022) (818,216) - - (2,000,621)ค่<strong>า</strong>เสื่อม<strong>ร</strong><strong>า</strong>ค<strong>า</strong> - (62,340,256) (216,100,046) (16,961,606) - - - (295,401,908)<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ต<strong>า</strong>มบัญชี<strong>ป</strong>ล<strong>า</strong><strong>ย</strong><strong>ง</strong>วด - สุทธิ 1,290,873,220 957,455,897 1,068,297,003 98,755,144 9,113,805 - 51,246,355 3,475,741,424ณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ทุ<strong>น</strong> 1,290,873,220 1,321,247,284 3,140,059,730 239,488,019 41,507,285 - 51,246,355 6,084,421,893หัก ค่<strong>า</strong>เสื่อม<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ส<strong>ะ</strong>สม - (363,791,387) (2,071,762,727) (140,732,875) (32,393,480) - - (2,608,680,469)<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ต<strong>า</strong>มบัญชี<strong>ป</strong>ล<strong>า</strong><strong>ย</strong><strong>ง</strong>วด - สุทธิ 1,290,873,220 957,455,897 1,068,297,003 98,755,144 9,113,805 - 51,246,355 3,475,741,424ห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัทสิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ที่ใช้ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> ที่ดิ<strong>น</strong> อ<strong>า</strong>ค<strong>า</strong><strong>ร</strong> อุ<strong>ป</strong>ก<strong>ร</strong>ณ์ เค<strong>ร</strong>ื่อ<strong>ง</strong>มือ <strong>ย</strong><strong>า</strong><strong>น</strong>พ<strong>า</strong>ห<strong>น</strong><strong>ะ</strong> อ<strong>า</strong>ค<strong>า</strong><strong>ร</strong> อุ<strong>ป</strong>ก<strong>ร</strong>ณ์ <strong>ร</strong>วมขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท แล<strong>ะ</strong>สิ่<strong>ง</strong>ก่อส<strong>ร</strong>้<strong>า</strong><strong>ง</strong> ก<strong>า</strong><strong>ร</strong>ผลิต<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> เค<strong>ร</strong>ื่อ<strong>ง</strong>ใช้ <strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>ก่อส<strong>ร</strong>้<strong>า</strong><strong>ง</strong> <strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>ติดตั้<strong>ง</strong>แล<strong>ะ</strong>ถ่<strong>า</strong><strong>ย</strong>ทอด แล<strong>ะ</strong>อุ<strong>ป</strong>ก<strong>ร</strong>ณ์สัญญ<strong>า</strong>ณ ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong><strong>ป</strong>ี ณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2550<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ต<strong>า</strong>มบัญชีต้<strong>น</strong><strong>ง</strong>วด - สุทธิ 1,290,873,220 566,321,958 1,406,092,926 56,180,981 9,943,456 369,089,409 26,286,500 3,724,788,450ซื้อสิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์/โอ<strong>น</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ - 543,102,065 41,142,829 12,413,330 - (369,089,409) (790,767) 226,778,048<strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ - สุทธิ - - (131,261) (42,761) - - - (174,022)ค่<strong>า</strong>เสื่อม<strong>ร</strong><strong>า</strong>ค<strong>า</strong> - (53,339,500) (225,551,843) (11,363,132) (11,435) - - (290,265,910)<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ต<strong>า</strong>มบัญชี<strong>ป</strong>ล<strong>า</strong><strong>ย</strong><strong>ง</strong>วด - สุทธิ 1,290,873,220 1,056,084,523 1,221,552,651 57,188,418 9,932,021 - 25,495,733 3,661,126,566ณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2550<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ทุ<strong>น</strong> 1,290,873,220 1,360,022,278 3,178,383,243 171,988,985 45,404,669 - 25,495,733 6,072,168,128หัก ค่<strong>า</strong>เสื่อม<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ส<strong>ะ</strong>สม - (303,937,755) (1,956,830,592) (114,800,567) (35,472,648) - - (2,411,041,562)<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ต<strong>า</strong>มบัญชี<strong>ป</strong>ล<strong>า</strong><strong>ย</strong><strong>ง</strong>วด - สุทธิ 1,290,873,220 1,056,084,523 1,221,552,651 57,188,418 9,932,021 - 25,495,733 3,661,126,566200 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

11 Property, plant and equipment, net (continued)Unit: BahtCompanyAssets used in Land Building and Production and Tools and Motor Construction Equipment Totalthe Group’s operations Structures transmission Office vehicles in progress under equipment equipment installation For the year ended December 31, <strong>2008</strong>Opening net book value 1,290,873,220 1,056,084,523 1,221,552,651 57,188,418 9,932,021 - 25,495,733 3,661,126,566Additions / transfers - (36,227,386) 63,234,797 59,259,354 - - 25,750,622 112,017,387Disposals - net - (60,984) (390,399) (731,022) (818,216) - - (2,000,621)Depreciation - (62,340,256) (216,100,046) (16,961,606) - - - (295,401,908)Closing net book value 1,290,873,220 957,455,897 1,068,297,003 98,755,144 9,113,805 - 51,246,355 3,475,741,424 As at December 31, <strong>2008</strong>Cost 1,290,873,220 1,321,247,284 3,140,059,730 239,488,019 41,507,285 - 51,246,355 6,084,421,893Less Accumulated depreciation - (363,791,387) (2,071,762,727) (140,732,875) (32,393,480) - - (2,608,680,469)Net book value 1,290,873,220 957,455,897 1,068,297,003 98,755,144 9,113,805 - 51,246,355 3,475,741,424For the year ended December 31, 2007Opening net book value 1,290,873,220 566,321,958 1,406,092,926 56,180,981 9,943,456 369,089,409 26,286,500 3,724,788,450Additions / transfers - 543,102,065 41,142,829 12,413,330 - (369,089,409) (790,767) 226,778,048Disposals - net - - (131,261) (42,761) - - - (174,022)Depreciation - (53,339,500) (225,551,843) (11,363,132) (11,435) - - (290,265,910)Closing net book value 1,290,873,220 1,056,084,523 1,221,552,651 57,188,418 9,932,021 - 25,495,733 3,661,126,566 As at December 31, 2007Cost 1,290,873,220 1,360,022,278 3,178,383,243 171,988,985 45,404,669 - 25,495,733 6,072,168,128Less Accumulated depreciation - (303,937,755) (1,956,830,592) (114,800,567) (35,472,648) - - (2,411,041,562)Net book value 1,290,873,220 1,056,084,523 1,221,552,651 57,188,418 9,932,021 - 25,495,733 3,661,126,566A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d201

11 ที่ดิ<strong>น</strong> อ<strong>า</strong>ค<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>อุ<strong>ป</strong>ก<strong>ร</strong>ณ์ - สุทธิ (ต่อ) ห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วม/<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัทสิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ภ<strong>า</strong><strong>ย</strong>ใต้สัญญ<strong>า</strong> ที่ดิ<strong>น</strong> อ<strong>า</strong>ค<strong>า</strong><strong>ร</strong> อุ<strong>ป</strong>ก<strong>ร</strong>ณ์ เค<strong>ร</strong>ื่อ<strong>ง</strong>มือ <strong>ย</strong><strong>า</strong><strong>น</strong>พ<strong>า</strong>ห<strong>น</strong><strong>ะ</strong> <strong>ร</strong>วม<strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong> แล<strong>ะ</strong>สิ่<strong>ง</strong>ก่อส<strong>ร</strong>้<strong>า</strong><strong>ง</strong> ก<strong>า</strong><strong>ร</strong>ผลิต<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> เค<strong>ร</strong>ื่อ<strong>ง</strong>ใช้ แล<strong>ะ</strong>ถ่<strong>า</strong><strong>ย</strong>ทอด แล<strong>ะ</strong>อุ<strong>ป</strong>ก<strong>ร</strong>ณ์สัญญ<strong>า</strong>ณ ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong><strong>ป</strong>ี ณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551 <strong>ร</strong><strong>า</strong>ค<strong>า</strong>ต<strong>า</strong>มบัญชีต้<strong>น</strong><strong>ง</strong>วด - สุทธิ 31,431,631 113,177,528 528,056,928 3,226,920 863,400 676,756,407<strong>ร</strong>ับโอ<strong>น</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ - 6,251,854 166,480,140 311,634 - 173,043,628<strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ - สุทธิ - - (2,206,598) - - (2,206,598)ค่<strong>า</strong>เสื่อม<strong>ร</strong><strong>า</strong>ค<strong>า</strong> - (17,080,431) (77,582,966) 516,473 - (95,179,870)<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ต<strong>า</strong>มบัญชี<strong>ป</strong>ล<strong>า</strong><strong>ย</strong><strong>ง</strong>วด - สุทธิ 31,431,631 102,348,951 614,747,504 3,022,081 863,400 752,413,567ณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ทุ<strong>น</strong> 31,431,631 317,525,661 1,877,092,282 26,022,482 4,317,000 2,256,389,056<strong>ร</strong>ับโอ<strong>น</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ - 6,251,854 166,480,140 311,634 - 173,043,628หัก <strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ - - (2,691,283) - - (2,691,283)หัก ค่<strong>า</strong>เสื่อม<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ส<strong>ะ</strong>สม - (221,428,564) (1,238,715,038) (23,312,035) (3,453,600) (1,486,909,237)ค่<strong>า</strong>เผื่อก<strong>า</strong><strong>ร</strong>ด้อ<strong>ย</strong>ค่<strong>า</strong> - - (187,418,597) - - (187,418,597)<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ต<strong>า</strong>มบัญชี<strong>ป</strong>ล<strong>า</strong><strong>ย</strong><strong>ง</strong>วด - สุทธิ 31,431,631 102,348,951 614,747,504 3,022,081 863,400 752,413,567ห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วม/<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัทสิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ภ<strong>า</strong><strong>ย</strong>ใต้สัญญ<strong>า</strong> ที่ดิ<strong>น</strong> อ<strong>า</strong>ค<strong>า</strong><strong>ร</strong> อุ<strong>ป</strong>ก<strong>ร</strong>ณ์ เค<strong>ร</strong>ื่อ<strong>ง</strong>มือ <strong>ย</strong><strong>า</strong><strong>น</strong>พ<strong>า</strong>ห<strong>น</strong><strong>ะ</strong> <strong>ร</strong>วม<strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong> แล<strong>ะ</strong>สิ่<strong>ง</strong>ก่อส<strong>ร</strong>้<strong>า</strong><strong>ง</strong> ก<strong>า</strong><strong>ร</strong>ผลิต<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> เค<strong>ร</strong>ื่อ<strong>ง</strong>ใช้ แล<strong>ะ</strong>ถ่<strong>า</strong><strong>ย</strong>ทอด แล<strong>ะ</strong>อุ<strong>ป</strong>ก<strong>ร</strong>ณ์สัญญ<strong>า</strong>ณ ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong><strong>ป</strong>ี ณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2550<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ต<strong>า</strong>มบัญชีต้<strong>น</strong><strong>ง</strong>วด - สุทธิ 31,431,631 106,225,481 411,442,626 1,388,741 863,400 551,351,879<strong>ร</strong>ับโอ<strong>น</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ - 22,416,250 175,961,260 2,205,683 - 200,583,193<strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ - สุทธิ - - (437,526) - - (437,526)ค่<strong>า</strong>เสื่อม<strong>ร</strong><strong>า</strong>ค<strong>า</strong> - (15,464,203) (58,909,432) (367,504) - (74,741,139)<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ต<strong>า</strong>มบัญชี<strong>ป</strong>ล<strong>า</strong><strong>ย</strong><strong>ง</strong>วด - สุทธิ 31,431,631 113,177,528 528,056,928 3,226,920 863,400 676,756,407ณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2550<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ทุ<strong>น</strong> 31,431,631 295,109,411 1,701,568,548 23,821,799 4,317,000 2,056,248,389<strong>ร</strong>ับโอ<strong>น</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ - 22,416,250 175,961,260 2,205,683 - 200,583,193หัก <strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ - - (437,526) (5,000) - (442,526)หัก ค่<strong>า</strong>เสื่อม<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ส<strong>ะ</strong>สม - (204,348,133) (1,161,616,757) (22,795,562) (3,453,600) (1,392,214,052)ค่<strong>า</strong>เผื่อก<strong>า</strong><strong>ร</strong>ด้อ<strong>ย</strong>ค่<strong>า</strong> - - (187,418,597) - - (187,418,597)<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ต<strong>า</strong>มบัญชี<strong>ป</strong>ล<strong>า</strong><strong>ย</strong><strong>ง</strong>วด - สุทธิ 31,431,631 113,177,528 528,056,928 3,226,920 863,400 676,756,407202 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

11 Property, plant and equipment, net (continued)Consolidated and CompanyAssets under Land Building and Production and Tools and Motor TotalJoint Operation Agreements Structures transmission Office vehiclesequipment equipment Unit: BahtFor the year ended December 31, <strong>2008</strong> Opening net book value 31,431,631 113,177,528 528,056,928 3,226,920 863,400 676,756,407Additions / transfers - 6,251,854 166,480,140 311,634 - 173,043,628Disposals - net - - (2,206,598) - - (2,206,598)Depreciation - (17,080,431) (77,582,966) 516,473 - (95,179,870)Closing net book value 31,431,631 102,348,951 614,747,504 3,022,081 863,400 752,413,567As at December 31, <strong>2008</strong>Cost 31,431,631 317,525,661 1,877,092,282 26,022,482 4,317,000 2,256,389,056Additions / transfers - 6,251,854 166,480,140 311,634 - 173,043,628Disposals - net - - (2,691,283) - - (2,691,283)Less Accumulated depreciation - (221,428,564) (1,238,715,038) (23,312,035) (3,453,600) (1,486,909,237)Provision for impairment - - (187,418,597) - - (187,418,597)Net book value 31,431,631 102,348,951 614,747,504 3,022,081 863,400 752,413,567For the year ended December 31, 2007Opening net book value 31,431,631 106,225,481 411,442,626 1,388,741 863,400 551,351,879Additions / transfers - 22,416,250 175,961,260 2,205,683 - 200,583,193Disposals - net - - (437,526) - - (437,526)Depreciation - (15,464,203) (58,909,432) (367,504) - (74,741,139)Closing net book value 31,431,631 113,177,528 528,056,928 3,226,920 863,400 676,756,407As at December 31, 2007Cost 31,431,631 295,109,411 1,701,568,548 23,821,799 4,317,000 2,056,248,389Additions / transfers - 22,416,250 175,961,260 2,205,683 - 200,583,193Disposals - net - - (437,526) (5,000) - (442,526)Less Accumulated depreciation - (204,348,133) (1,161,616,757) (22,795,562) (3,453,600) (1,392,214,052)Provision for impairment - - (187,418,597) - - (187,418,597)Net book value 31,431,631 113,177,528 528,056,928 3,226,920 863,400 676,756,407A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d203

12 สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ไม่มีตัวต<strong>น</strong> - สุทธิสิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ไม่มีตัวต<strong>น</strong> ณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551 แล<strong>ะ</strong> 2550 มี<strong>ร</strong><strong>า</strong><strong>ย</strong>ล<strong>ะ</strong>เอี<strong>ย</strong>ดดั<strong>ง</strong><strong>น</strong>ี้ห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วม <strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท2551 2550 2551 2550<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ต<strong>า</strong>มบัญชีต้<strong>น</strong><strong>ง</strong>วด - สุทธิ 6,494,079 8,208,031 5,788,180 7,340,519ซื้อแล<strong>ะ</strong><strong>ร</strong>ับโอ<strong>น</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ 7,022,270 149,472 6,060,630 149,472ค่<strong>า</strong>ตัด<strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong> (1,971,889) (1,863,424) (1,792,410) (1,701,811)<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ต<strong>า</strong>มบัญชี<strong>ป</strong>ล<strong>า</strong><strong>ย</strong><strong>ง</strong>วด - สุทธิ 11,544,460 6,494,079 10,056,400 5,788,18013 สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ไม่หมุ<strong>น</strong>เวี<strong>ย</strong><strong>น</strong>อื่<strong>น</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ไม่หมุ<strong>น</strong>เวี<strong>ย</strong><strong>น</strong>อื่<strong>น</strong> ณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551 แล<strong>ะ</strong> 2550 มี<strong>ร</strong><strong>า</strong><strong>ย</strong>ล<strong>ะ</strong>เอี<strong>ย</strong>ดดั<strong>ง</strong><strong>น</strong>ี้ห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วม <strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท2551 2550 2551 2550สิทธิก<strong>า</strong><strong>ร</strong>เช่<strong>า</strong>ที่ดิ<strong>น</strong><strong>ร</strong>อตัดบัญชี - สุทธิ 21,949,570 23,861,952 21,949,570 23,861,952เ<strong>ง</strong>ิ<strong>น</strong>มัด<strong>จ</strong><strong>ำ</strong>แล<strong>ะ</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>กั<strong>น</strong> 4,296,656 5,196,992 1,717,378 1,603,336เ<strong>ง</strong>ิ<strong>น</strong>ค้<strong>า</strong><strong>ง</strong><strong>ร</strong>ับอื่<strong>น</strong> 12,126,587 12,231,539 12,126,587 12,231,538อื่<strong>น</strong> ๆ 75,456 - - -<strong>ร</strong>วมสิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ไม่หมุ<strong>น</strong>เวี<strong>ย</strong><strong>น</strong>อื่<strong>น</strong> 38,448,269 41,290,483 35,793,535 37,696,826สิทธิก<strong>า</strong><strong>ร</strong>เช่<strong>า</strong>ที่ดิ<strong>น</strong><strong>ร</strong>อตัดบัญชีเ<strong>ป</strong>็<strong>น</strong>สิทธิก<strong>า</strong><strong>ร</strong>เช่<strong>า</strong>ที่ดิ<strong>น</strong>ต<strong>า</strong>มสัญญ<strong>า</strong>ภ<strong>า</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong><strong>ย</strong>อมให้ใช้ที่ดิ<strong>น</strong>เพื่อท<strong>ำ</strong>ท<strong>า</strong><strong>ง</strong>เข้<strong>า</strong>ออกกับก<strong>า</strong><strong>ร</strong><strong>ร</strong>ถไฟแห่<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong> โด<strong>ย</strong> อสมท แล<strong>ะ</strong>ค่<strong>า</strong>เช่<strong>า</strong>ที่ดิ<strong>น</strong><strong>ร</strong><strong>า</strong>ชพัสดุเพื่อเ<strong>ป</strong>็<strong>น</strong>ที่ตั้<strong>ง</strong>สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุ <strong>จ</strong>. ต<strong>า</strong>ก แล<strong>ะ</strong> สถ<strong>า</strong><strong>น</strong>ีวิท<strong>ย</strong>ุ <strong>จ</strong>. <strong>น</strong>ค<strong>ร</strong>พ<strong>น</strong>ม ได้ช<strong>ำ</strong><strong>ร</strong><strong>ะ</strong>ค่<strong>า</strong>สิทธิก<strong>า</strong><strong>ร</strong>เช่<strong>า</strong>ที่ดิ<strong>น</strong>ทั้<strong>ง</strong>สิ้<strong>น</strong><strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 39,824,440 บ<strong>า</strong>ท ค่<strong>า</strong>ตัด<strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong>ส<strong>ำ</strong>ห<strong>ร</strong>ับ<strong>ง</strong>วดมี<strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 3,165,721 บ<strong>า</strong>ท ห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วมแล<strong>ะ</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท2551 2550สิทธิก<strong>า</strong><strong>ร</strong>เช่<strong>า</strong>ที่ดิ<strong>น</strong><strong>ร</strong>อตัดบัญชีต้<strong>น</strong><strong>ง</strong>วด - สุทธิ 23,861,952 25,814,338เพิ่ม<strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong><strong>ง</strong>วด 1,253,339 1,200,000หัก ค่<strong>า</strong>ตัด<strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong> (3,165,721) (3,152,386)สิทธิก<strong>า</strong><strong>ร</strong>เช่<strong>า</strong>ที่ดิ<strong>น</strong><strong>ร</strong>อตัดบัญชี<strong>ป</strong>ล<strong>า</strong><strong>ย</strong><strong>ง</strong>วด - สุทธิ 21,949,570 23,861,952204 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

12 Intangible assets, netIntangible assets as at December 31, <strong>2008</strong> and 2007 are as follows:Unit: BahtConsolidatedCompany<strong>2008</strong> 2007 <strong>2008</strong> 2007Opening net book value 6,494,079 8,208,031 5,788,180 7,340,519Additions/transfers 7,022,270 149,472 6,060,630 149,472Less Disposals (1,971,889) (1,863,424) (1,792,410) (1,701,811)Closing net book value 11,544,460 6,494,079 10,056,400 5,788,18013 Other non-current assetsOther non-current assets as at December 31, <strong>2008</strong> and 2007 are as follows:Unit: BahtConsolidatedCompany<strong>2008</strong> 2007 <strong>2008</strong> 2007Land leasehold right, net 21,949,570 23,861,952 21,949,570 23,861,952Deposits and guarantees 4,296,656 5,196,992 1,717,378 1,603,336Other accrued income 12,126,587 12,231,539 12,126,587 12,231,538Others 75,456 - - -Total 38,448,269 41,290,483 35,793,535 37,696,826Land leasehold right represents the land leasehold right under a land leasehold agreement with the State Railway ofThailand and Royal property leasehold for setup Radio station in Tak and Nakonpranom amounting to Baht 39,824,440. Theamortisation for the period amounted to Baht 3,165,721. Unit: BahtConsolidated and Company<strong>2008</strong> 2007Land leasehold right, net at beginning of period 23,861,952 25,814,338Additions 1,253,339 1,200,000Less Accumulated amortisation (3,165,721) (3,152,386)Land leasehold right, net at ending of period 21,949,570 23,861,952A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d205

14 เ<strong>จ</strong>้<strong>า</strong>ห<strong>น</strong>ี้ต<strong>า</strong>มสัญญ<strong>า</strong>เช่<strong>า</strong>ซื้อเ<strong>จ</strong>้<strong>า</strong>ห<strong>น</strong>ี้ต<strong>า</strong>มสัญญ<strong>า</strong>เช่<strong>า</strong>ซื้อ ณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551 แล<strong>ะ</strong> 2550 มี<strong>ร</strong><strong>า</strong><strong>ย</strong>ล<strong>ะ</strong>เอี<strong>ย</strong>ดดั<strong>ง</strong><strong>น</strong>ี้ห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วม <strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท2551 2550 2551 2550ส่ว<strong>น</strong>ที่ค<strong>ร</strong>บก<strong>ำ</strong>ห<strong>น</strong>ดช<strong>ำ</strong><strong>ร</strong><strong>ะ</strong>ภ<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ห<strong>น</strong>ึ่<strong>ง</strong><strong>ป</strong>ีเ<strong>จ</strong>้<strong>า</strong>ห<strong>น</strong>ี้ต<strong>า</strong>มสัญญ<strong>า</strong>เช่<strong>า</strong>ซื้อ 411,720 55,038 - -หัก ดอกเบี้<strong>ย</strong>เช่<strong>า</strong>ซื้อ<strong>ร</strong>อตัดบัญชี (91,818) (319) - -เ<strong>จ</strong>้<strong>า</strong>ห<strong>น</strong>ี้ต<strong>า</strong>มสัญญ<strong>า</strong>เช่<strong>า</strong>ซื้อ - สุทธิ 319,902 54,719 - - ส่ว<strong>น</strong>ที่ค<strong>ร</strong>บก<strong>ำ</strong>ห<strong>น</strong>ดช<strong>ำ</strong><strong>ร</strong><strong>ะ</strong>เกิ<strong>น</strong>ห<strong>น</strong>ึ่<strong>ง</strong><strong>ป</strong>ีเ<strong>จ</strong>้<strong>า</strong>ห<strong>น</strong>ี้ต<strong>า</strong>มสัญญ<strong>า</strong>เช่<strong>า</strong>ซื้อหัก ดอกเบี้<strong>ย</strong>เช่<strong>า</strong>ซื้อ<strong>ร</strong>อตัดบัญชี720,510(68,294)------เ<strong>จ</strong>้<strong>า</strong>ห<strong>น</strong>ี้ต<strong>า</strong>มสัญญ<strong>า</strong>เช่<strong>า</strong>ซื้อ - สุทธิ 652,216 - - - 15 ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ค้<strong>า</strong><strong>ง</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong> ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ค้<strong>า</strong><strong>ง</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong> ณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551 แล<strong>ะ</strong> 2550 มี<strong>ร</strong><strong>า</strong><strong>ย</strong>ล<strong>ะ</strong>เอี<strong>ย</strong>ดดั<strong>ง</strong><strong>น</strong>ี้ห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วม <strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท2551 2550 2551 2550ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ค้<strong>า</strong><strong>ง</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong> 205,248,041 182,890,777 205,108,248 182,827,152ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ข<strong>า</strong><strong>ย</strong>ค้<strong>า</strong><strong>ง</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong> 136,068,840 105,153,186 136,068,840 105,153,185โบ<strong>น</strong>ัสค้<strong>า</strong><strong>ง</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong> 241,532,691 187,884,574 239,850,363 186,379,675<strong>ร</strong>วมค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ค้<strong>า</strong><strong>ง</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong> 582,849,572 475,928,537 581,027,451 474,360,01216 ห<strong>น</strong>ี้สิ<strong>น</strong>หมุ<strong>น</strong>เวี<strong>ย</strong><strong>น</strong>อื่<strong>น</strong>ห<strong>น</strong>ี้สิ<strong>น</strong>หมุ<strong>น</strong>เวี<strong>ย</strong><strong>น</strong>อื่<strong>น</strong> ณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551 แล<strong>ะ</strong> 2550 มี<strong>ร</strong><strong>า</strong><strong>ย</strong>ล<strong>ะ</strong>เอี<strong>ย</strong>ดดั<strong>ง</strong><strong>น</strong>ี้ห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วม <strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท2551 2550 2551 2550เ<strong>จ</strong>้<strong>า</strong>ห<strong>น</strong>ี้อื่<strong>น</strong> - ซื้อที่ดิ<strong>น</strong> อ<strong>า</strong>ค<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>อุ<strong>ป</strong>ก<strong>ร</strong>ณ์ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong> 57,714,340 26,506,456 57,714,340 26,506,456เ<strong>จ</strong>้<strong>า</strong>ห<strong>น</strong>ี้อื่<strong>น</strong> 5,034,575 1,869,605 4,775,436 1,621,553เ<strong>จ</strong>้<strong>า</strong>ห<strong>น</strong>ี้ก<strong>ร</strong>มส<strong>ร</strong><strong>ร</strong>พ<strong>า</strong>ก<strong>ร</strong> 15,772,032 20,352,887 15,275,452 19,838,925ภ<strong>า</strong>ษีหัก ณ ที่<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ค้<strong>า</strong><strong>ง</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong> 13,486,639 10,553,195 13,277,253 10,112,720ภ<strong>า</strong>ษีข<strong>า</strong><strong>ย</strong>ที่<strong>ย</strong>ั<strong>ง</strong>ไม่ถึ<strong>ง</strong>ก<strong>ำ</strong>ห<strong>น</strong>ด 1,560,672 1,622,816 - -<strong>ร</strong>วมห<strong>น</strong>ี้สิ<strong>น</strong>หมุ<strong>น</strong>เวี<strong>ย</strong><strong>น</strong>อื่<strong>น</strong> 93,568,258 60,904,959 91,042,481 58,079,654206 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

14 Lease liabilitiesLease liabilities as at December 31, <strong>2008</strong> and 2007 are as follows:Unit: BahtConsolidatedCompany<strong>2008</strong> 2007 <strong>2008</strong> 2007Not later than 1 yearLease liabilities 411,720 55,038 - -Less Deferred lease interest (91,818) (319) - -Lease liabilities - net 319,902 54,719 - - Over 1 yearLease liabilitiesLess Deferred lease interest720,510(68,294)------Lease liabilities - net 652,216 - - - 15 Accrued expensesAccrued expenses as at December 31, <strong>2008</strong> and 2007 are as follows:Unit: BahtConsolidatedCompany<strong>2008</strong> 2007 <strong>2008</strong> 2007Accrued operating expenses 205,248,041 182,890,777 205,108,248 182,827,152Accrued selling expenses 136,068,840 105,153,186 136,068,840 105,153,185Accrued bonus 241,532,691 187,884,574 239,850,363 186,379,675Total 582,849,572 475,928,537 581,027,451 474,360,012 16 Other current liabilitiesOther current liabilities as at December 31, <strong>2008</strong> and 2007 are as follows:Unit: BahtConsolidatedCompany<strong>2008</strong> 2007 <strong>2008</strong> 2007payable - purchases of property,plant and equipment 57,714,340 26,506,456 57,714,340 26,506,456Other accounts payable 5,034,575 1,869,605 4,775,436 1,621,553Accounts payable - Revenue Department 15,772,032 20,352,887 15,275,452 19,838,925Accrued withholding tax 13,486,639 10,553,195 13,277,253 10,112,720Undue output VAT 1,560,672 1,622,816 - -Total 93,568,258 60,904,959 91,042,481 58,079,654A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d207

17 <strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>ร</strong>อตัดบัญชี - สุทธิห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วมแล<strong>ะ</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท2551 2550<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>ร</strong>อตัดบัญชีต้<strong>น</strong><strong>ง</strong>วด - สุทธิ 661,981,819 541,428,414<strong>ร</strong>ับโอ<strong>น</strong>เพิ่ม 173,043,628 193,569,194หัก <strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ - (437,527)ค่<strong>า</strong>ตัด<strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong>ส<strong>ะ</strong>สม (93,599,663) (72,578,262)<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>ร</strong>อตัดบัญชี<strong>ป</strong>ล<strong>า</strong><strong>ย</strong><strong>ง</strong>วด - สุทธิ 741,425,784 661,981,819ค่<strong>า</strong>ตัด<strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong><strong>ร</strong>ับ<strong>ร</strong>ู้เ<strong>ป</strong>็<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ส<strong>ำ</strong>ห<strong>ร</strong>ับ<strong>ง</strong>วด93,599,663 79,592,262<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>ร</strong>อตัดบัญชีเกิด<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>บั<strong>น</strong>ทึกสิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์<strong>ร</strong>ับโอ<strong>น</strong>ภ<strong>า</strong><strong>ย</strong>ใต้สัญญ<strong>า</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>18 ทุ<strong>น</strong>เ<strong>ร</strong>ือ<strong>น</strong>หุ้<strong>น</strong><strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong>หุ้<strong>น</strong> ทุ<strong>น</strong>หุ้<strong>น</strong>ส<strong>า</strong>มัญ <strong>ร</strong>วมหุ้<strong>น</strong> บ<strong>า</strong>ท บ<strong>า</strong>ทณ วั<strong>น</strong>ที่ 17 สิ<strong>ง</strong>ห<strong>า</strong>คม 2547 - - -เพิ่มขึ้<strong>น</strong><strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong><strong>ง</strong>วด 600,000,000 3,000,000,000 3,000,000,000ณ วั<strong>น</strong>ที่ 30 กั<strong>น</strong><strong>ย</strong><strong>า</strong><strong>ย</strong><strong>น</strong> 2547 600,000,000 3,000,000,000 3,000,000,000 เพิ่มขึ้<strong>น</strong><strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong><strong>ง</strong>วด 87,099,210 435,496,050 435,496,050ณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2547 687,099,210 3,435,496,050 3,435,496,050 ณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2548 687,099,210 3,435,496,050 3,435,496,050ณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2549 687,099,210 3,435,496,050 3,435,496,050ณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2550 687,099,210 3,435,496,050 3,435,496,050ณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551 687,099,210 3,435,496,050 3,435,496,050อ.ส.ม.ท. ได้แ<strong>ป</strong>ล<strong>ง</strong>สภ<strong>า</strong>พเ<strong>ป</strong>็<strong>น</strong>บ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) ภ<strong>า</strong><strong>ย</strong>ใต้พ<strong>ร</strong><strong>ะ</strong><strong>ร</strong><strong>า</strong>ชบัญญัติทุ<strong>น</strong><strong>ร</strong>ัฐวิส<strong>า</strong>หกิ<strong>จ</strong> พ.ศ. 2542 โด<strong>ย</strong>มีทุ<strong>น</strong><strong>จ</strong>ดท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong>เ<strong>ร</strong>ิ่มแ<strong>ร</strong>ก 3,000 ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ท เ<strong>ป</strong>็<strong>น</strong>หุ้<strong>น</strong>ส<strong>า</strong>มัญ<strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 600 ล้<strong>า</strong><strong>น</strong>หุ้<strong>น</strong> มูลค่<strong>า</strong>ที่ต<strong>ร</strong><strong>า</strong>ไว้หุ้<strong>น</strong>ล<strong>ะ</strong> 5 บ<strong>า</strong>ท ส<strong>ำ</strong>ห<strong>ร</strong>ับส่ว<strong>น</strong>ขอ<strong>ง</strong>ทุ<strong>น</strong>ที่เหลือ<strong>จ</strong><strong>า</strong>กส่ว<strong>น</strong>ที่<strong>น</strong><strong>ำ</strong>ไ<strong>ป</strong>เ<strong>ป</strong>็<strong>น</strong>ทุ<strong>น</strong><strong>จ</strong>ดท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong>แล้ว ให้<strong>จ</strong>ัดส<strong>ร</strong><strong>ร</strong>เ<strong>ป</strong>็<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ต่<strong>า</strong><strong>ง</strong> ๆ ใ<strong>น</strong>ส่ว<strong>น</strong>ขอ<strong>ง</strong>ผู้ถือหุ้<strong>น</strong>ได้ต<strong>า</strong>มคว<strong>า</strong>มเหม<strong>า</strong><strong>ะ</strong>สม ซึ่<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>ไ<strong>ป</strong>ต<strong>า</strong>มที่คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>เต<strong>ร</strong>ี<strong>ย</strong>มก<strong>า</strong><strong>ร</strong><strong>จ</strong>ัดตั้<strong>ง</strong>บ<strong>ร</strong>ิษัทเส<strong>น</strong>อคณ<strong>ะ</strong><strong>ร</strong>ัฐม<strong>น</strong>ต<strong>ร</strong>ี แล<strong>ะ</strong>คณ<strong>ะ</strong><strong>ร</strong>ัฐม<strong>น</strong>ต<strong>ร</strong>ีได้ให้คว<strong>า</strong>มเห็<strong>น</strong>ชอบต<strong>า</strong>มมติคณ<strong>ะ</strong><strong>ร</strong>ัฐม<strong>น</strong>ต<strong>ร</strong>ีเมื่อวั<strong>น</strong>ที่20 ก<strong>ร</strong>กฎ<strong>า</strong>คม 2547 208 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

17 Deferred revenue - netUnit: BahtConsolidated and Company<strong>2008</strong> 2007Deferred revenue, net 661,981,819 541,428,414Addition 173,043,628 193,569,194Disposals - net - (437,527)Less Accumulated amortisation (93,599,663) (72,578,262)Deferred revenue - net 741,425,784 661,981,819Amortisation for the period93,599,663 79,592,262Deferred revenue represents deferred revenue from recognition of assets transferred under Joint Operation Agreements.18 Share capitalNumber of shares Share capital TotalShares Baht BahtAs at August 17,2004 - - -Increase during the period 600,000,000 3,000,000,000 3,000,000,000As at September 30,2004 600,000,000 3,000,000,000 3,000,000,000 Increase during the period 87,099,210 435,496,050 435,496,050As at December 31, 2004 687,099,210 3,435,496,050 3,435,496,050 As at December 31, 2005 687,099,210 3,435,496,050 3,435,496,050As at December 31, 2006 687,099,210 3,435,496,050 3,435,496,050As at December 31, 2007 687,099,210 3,435,496,050 3,435,496,050As at December 31, <strong>2008</strong> 687,099,210 3,435,496,050 3,435,496,050<strong>MCOT</strong> has transformed to the public company limited under the State Enterprise Capital Act B.E. 2542. The initialregistered share capital amounting to Baht 3,000 million, comprises 600 million ordinary shares at a par value of Baht 5 each.The remaining previous owner’s equity could be appropriated as items under shareholders’ equity as adequate in accordancewith the resolution of the Company Establishment Preparation Committee and as approved by The Cabinet on July 20, 2004. On August 17, 2004, <strong>MCOT</strong> Public Company Limited was registered for incorporation. The former owner’s equityA n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d209

วั<strong>น</strong>ที่ 17 สิ<strong>ง</strong>ห<strong>า</strong>คม 2547 บ<strong>ร</strong>ิษัทได้<strong>จ</strong>ดท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong><strong>จ</strong>ัดตั้<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>บ<strong>ร</strong>ิษัทมห<strong>า</strong>ช<strong>น</strong><strong>จ</strong><strong>ำ</strong>กัด โด<strong>ย</strong>โอ<strong>น</strong>ส่ว<strong>น</strong>ขอ<strong>ง</strong>ทุ<strong>น</strong>ต<strong>า</strong>ม<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong> ณ วั<strong>น</strong>ที่ 16 สิ<strong>ง</strong>ห<strong>า</strong>คม 2547 ขอ<strong>ง</strong> อ.ส.ม.ท. <strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 4,126.34 ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ท ไ<strong>ป</strong>ที่บ<strong>ร</strong>ิษัท โด<strong>ย</strong>ได้<strong>จ</strong>ัดส<strong>ร</strong><strong>ร</strong>เ<strong>ป</strong>็<strong>น</strong>ส่ว<strong>น</strong>ขอ<strong>ง</strong>ทุ<strong>น</strong><strong>จ</strong>ดท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong> 3,000 ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ท ต<strong>า</strong>มที่กล่<strong>า</strong>วข้<strong>า</strong><strong>ง</strong>ต้<strong>น</strong> โด<strong>ย</strong>ก<strong>ร</strong><strong>ะ</strong>ท<strong>ร</strong>ว<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>คลั<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>ผู้ถือหุ้<strong>น</strong>ทั้<strong>ง</strong>หมด แล<strong>ะ</strong><strong>จ</strong>ัดส<strong>ร</strong><strong>ร</strong>เ<strong>ป</strong>็<strong>น</strong>ส<strong>ำ</strong><strong>ร</strong>อ<strong>ง</strong>ต<strong>า</strong>มกฎหม<strong>า</strong><strong>ย</strong><strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 300 ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ท (หม<strong>า</strong><strong>ย</strong>เหตุ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบ<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>ข้อ 19) บั<strong>น</strong>ทึกไว้เ<strong>ป</strong>็<strong>น</strong>ข<strong>า</strong>ดทุ<strong>น</strong>ที่<strong>ย</strong>ั<strong>ง</strong>ไม่เกิดขึ้<strong>น</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>แ<strong>ป</strong>ล<strong>ง</strong>มูลค่<strong>า</strong><strong>ย</strong>ุติธ<strong>ร</strong><strong>ร</strong>มใ<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong>ล<strong>ง</strong>ทุ<strong>น</strong><strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 37 ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ท (หักไว้ใ<strong>น</strong>ส่ว<strong>น</strong>ขอ<strong>ง</strong>ผู้ถือหุ้<strong>น</strong>) แล<strong>ะ</strong>บั<strong>น</strong>ทึกไว้ใ<strong>น</strong>ก<strong>ำ</strong>ไ<strong>ร</strong>ส<strong>ะ</strong>สมที่<strong>ย</strong>ั<strong>ง</strong>ไม่<strong>จ</strong>ัดส<strong>ร</strong><strong>ร</strong> ณ วั<strong>น</strong>ที่ 17 สิ<strong>ง</strong>ห<strong>า</strong>คม 2547<strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 1,163.34 ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ทใ<strong>น</strong>วั<strong>น</strong>ที่ 24 กั<strong>น</strong><strong>ย</strong><strong>า</strong><strong>ย</strong><strong>น</strong> 2547 บ<strong>ร</strong>ิษัทได้<strong>จ</strong>ดท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong>เพิ่มทุ<strong>น</strong>อีก 835 ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ท โด<strong>ย</strong>แบ่<strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>หุ้<strong>น</strong>ส<strong>า</strong>มัญ<strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 167 ล้<strong>า</strong><strong>น</strong>หุ้<strong>น</strong> ใ<strong>น</strong><strong>ร</strong><strong>า</strong>ค<strong>า</strong>ต<strong>า</strong>มมูลค่<strong>า</strong>หุ้<strong>น</strong>ล<strong>ะ</strong> 5 บ<strong>า</strong>ท <strong>ร</strong>วมเ<strong>ป</strong>็<strong>น</strong>ทุ<strong>น</strong><strong>จ</strong>ดท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong>ทั้<strong>ง</strong>สิ้<strong>น</strong> 3,835 ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ท เ<strong>ป</strong>็<strong>น</strong>หุ้<strong>น</strong>ส<strong>า</strong>มัญ<strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 767 ล้<strong>า</strong><strong>น</strong>หุ้<strong>น</strong>เมื่อวั<strong>น</strong>ที่ 11-12 ตุล<strong>า</strong>คม 2547 บ<strong>ร</strong>ิษัทได้<strong>จ</strong>ัดส<strong>ร</strong><strong>ร</strong>แล<strong>ะ</strong><strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong>หุ้<strong>น</strong>ส<strong>า</strong>มัญเพิ่มทุ<strong>น</strong><strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 17,099,210 หุ้<strong>น</strong> มูลค่<strong>า</strong>ที่ต<strong>ร</strong><strong>า</strong>ไว้หุ้<strong>น</strong>ล<strong>ะ</strong>5 บ<strong>า</strong>ท ให้แก่พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>แล<strong>ะ</strong>ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>ขอ<strong>ง</strong>บ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) ใ<strong>น</strong><strong>ร</strong><strong>า</strong>ค<strong>า</strong>หุ้<strong>น</strong>ล<strong>ะ</strong> 5 บ<strong>า</strong>ท โด<strong>ย</strong>บ<strong>ร</strong>ิษัทได้<strong>ร</strong>ับช<strong>ำ</strong><strong>ร</strong><strong>ะ</strong>ค่<strong>า</strong>หุ้<strong>น</strong>เต็มมูลค่<strong>า</strong>แล้วเ<strong>ป</strong>็<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วมทั้<strong>ง</strong>สิ้<strong>น</strong> 85,496,050 บ<strong>า</strong>ทใ<strong>น</strong>เดือ<strong>น</strong>พฤศ<strong>จ</strong>ิก<strong>า</strong><strong>ย</strong><strong>น</strong> 2547 บ<strong>ร</strong>ิษัทได้เส<strong>น</strong>อข<strong>า</strong><strong>ย</strong>หุ้<strong>น</strong>ส<strong>า</strong>มัญต่อ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ช<strong>า</strong>ช<strong>น</strong>ทั่วไ<strong>ป</strong> โด<strong>ย</strong>เ<strong>ป</strong>็<strong>น</strong>หุ้<strong>น</strong>ส<strong>า</strong>มัญเพิ่มทุ<strong>น</strong><strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 70 ล้<strong>า</strong><strong>น</strong>หุ้<strong>น</strong>มูลค่<strong>า</strong>ที่ต<strong>ร</strong><strong>า</strong>ไว้หุ้<strong>น</strong>ล<strong>ะ</strong> 5 บ<strong>า</strong>ท แล<strong>ะ</strong>หุ้<strong>น</strong>ส<strong>า</strong>มัญเดิมขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทที่ถือโด<strong>ย</strong>ก<strong>ร</strong><strong>ะ</strong>ท<strong>ร</strong>ว<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>คลั<strong>ง</strong><strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 51 ล้<strong>า</strong><strong>น</strong>หุ้<strong>น</strong> <strong>ร</strong>วมกับหุ้<strong>น</strong><strong>จ</strong>ัดส<strong>ร</strong><strong>ร</strong>ส่ว<strong>น</strong>เกิ<strong>น</strong>อีก<strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 18 ล้<strong>า</strong><strong>น</strong>หุ้<strong>น</strong> <strong>ร</strong>วมหุ้<strong>น</strong>ส<strong>า</strong>มัญเดิมที่เส<strong>น</strong>อข<strong>า</strong><strong>ย</strong>ทั้<strong>ง</strong>สิ้<strong>น</strong> 69 ล้<strong>า</strong><strong>น</strong>หุ้<strong>น</strong> ใ<strong>น</strong><strong>ร</strong><strong>า</strong>ค<strong>า</strong>หุ้<strong>น</strong>ล<strong>ะ</strong> 22 บ<strong>า</strong>ท ทั้<strong>ง</strong><strong>น</strong>ี้เ<strong>ง</strong>ิ<strong>น</strong>ที่ได้<strong>ร</strong>ับ<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>เส<strong>น</strong>อข<strong>า</strong><strong>ย</strong>หุ้<strong>น</strong>ส<strong>า</strong>มัญเดิมดั<strong>ง</strong>กล่<strong>า</strong>วเ<strong>ป</strong>็<strong>น</strong>ขอ<strong>ง</strong>ก<strong>ร</strong><strong>ะ</strong>ท<strong>ร</strong>ว<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>คลั<strong>ง</strong> ส<strong>ำ</strong>ห<strong>ร</strong>ับหุ้<strong>น</strong>ส<strong>า</strong>มัญเพิ่มทุ<strong>น</strong><strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 70 ล้<strong>า</strong><strong>น</strong>หุ้<strong>น</strong><strong>น</strong>ั้<strong>น</strong> บ<strong>ร</strong>ิษัทได้<strong>ร</strong>ับช<strong>ำ</strong><strong>ร</strong><strong>ะ</strong>ค่<strong>า</strong>หุ้<strong>น</strong>เต็มมูลค่<strong>า</strong>แล้วเ<strong>ป</strong>็<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วมทั้<strong>ง</strong>สิ้<strong>น</strong> 1,540 ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ท โด<strong>ย</strong>มีส่ว<strong>น</strong>เกิ<strong>น</strong>มูลค่<strong>า</strong>หุ้<strong>น</strong>เ<strong>ป</strong>็<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong> 1,107 ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ท หักค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong>หุ้<strong>น</strong><strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 83,197,132 บ<strong>า</strong>ทหุ้<strong>น</strong>ส<strong>า</strong>มัญเพิ่มทุ<strong>น</strong><strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 167 ล้<strong>า</strong><strong>น</strong>หุ้<strong>น</strong> ได้ออก<strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong> 87,099,210 หุ้<strong>น</strong> แล<strong>ะ</strong>ได้<strong>ร</strong>ับช<strong>ำ</strong><strong>ร</strong><strong>ะ</strong>ค่<strong>า</strong>หุ้<strong>น</strong>เต็มมูลค่<strong>า</strong>แล้วหุ้<strong>น</strong>ส<strong>า</strong>มัญขอ<strong>ง</strong>บ<strong>ร</strong>ิษัทได้<strong>ร</strong>ับอ<strong>น</strong>ุญ<strong>า</strong>ตให้เ<strong>ป</strong>็<strong>น</strong>หลักท<strong>ร</strong>ัพ<strong>ย</strong>์<strong>จ</strong>ดท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong>ใ<strong>น</strong>ตล<strong>า</strong>ดหลักท<strong>ร</strong>ัพ<strong>ย</strong>์แห่<strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong>เมื่อวั<strong>น</strong>ที่ 17 พฤศ<strong>จ</strong>ิก<strong>า</strong><strong>ย</strong><strong>น</strong>2547ณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551 แล<strong>ะ</strong> 2550 บ<strong>ร</strong>ิษัทมีทุ<strong>น</strong><strong>จ</strong>ดท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong>หุ้<strong>น</strong>ส<strong>า</strong>มัญ<strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 767 ล้<strong>า</strong><strong>น</strong>หุ้<strong>น</strong> มูลค่<strong>า</strong>หุ้<strong>น</strong>ล<strong>ะ</strong> 5 บ<strong>า</strong>ท เ<strong>ป</strong>็<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong>3,835 ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ท แล<strong>ะ</strong>มีทุ<strong>น</strong>ที่ออกแล<strong>ะ</strong>ช<strong>ำ</strong><strong>ร</strong><strong>ะ</strong>เต็มมูลค่<strong>า</strong>แล้ว เ<strong>ป</strong>็<strong>น</strong>หุ้<strong>น</strong>ส<strong>า</strong>มัญ<strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 687,099,210 หุ้<strong>น</strong> มูลค่<strong>า</strong>หุ้<strong>น</strong>ล<strong>ะ</strong> 5 บ<strong>า</strong>ท เ<strong>ป</strong>็<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong>3,435,496,050 บ<strong>า</strong>ท19 ทุ<strong>น</strong>ส<strong>ำ</strong><strong>ร</strong>อ<strong>ง</strong>ต<strong>า</strong>มกฎหม<strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>แ<strong>ป</strong>ล<strong>ง</strong>ทุ<strong>น</strong>ส<strong>ำ</strong><strong>ร</strong>อ<strong>ง</strong>ต<strong>า</strong>มกฎหม<strong>า</strong><strong>ย</strong>มี<strong>ร</strong><strong>า</strong><strong>ย</strong>ล<strong>ะ</strong>เอี<strong>ย</strong>ดดั<strong>ง</strong><strong>น</strong>ี้ห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วมแล<strong>ะ</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท2551 2550<strong>ย</strong>อดค<strong>ง</strong>เหลือต้<strong>น</strong><strong>ง</strong>วด 383,500,000 383,500,000 ส<strong>ำ</strong><strong>ร</strong>อ<strong>ง</strong>เพิ่มขึ้<strong>น</strong><strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong><strong>ง</strong>วด - - <strong>ย</strong>อดค<strong>ง</strong>เหลือ<strong>ป</strong>ล<strong>า</strong><strong>ย</strong><strong>ง</strong>วด 383,500,000 383,500,000 ภ<strong>า</strong><strong>ย</strong>ใต้พ<strong>ร</strong><strong>ะ</strong><strong>ร</strong><strong>า</strong>ชบัญญัติบ<strong>ร</strong>ิษัทมห<strong>า</strong>ช<strong>น</strong><strong>จ</strong><strong>ำ</strong>กัด พ.ศ. 2535 บ<strong>ร</strong>ิษัทต้อ<strong>ง</strong>ตั้<strong>ง</strong>ส<strong>ำ</strong><strong>ร</strong>อ<strong>ง</strong>ต<strong>า</strong>มกฎหม<strong>า</strong><strong>ย</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong><strong>น</strong>้อ<strong>ย</strong><strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong> 5 ขอ<strong>ง</strong>ก<strong>ำ</strong>ไ<strong>ร</strong>สุทธิ<strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong><strong>ป</strong>ี หลั<strong>ง</strong><strong>จ</strong><strong>า</strong>กหักส่ว<strong>น</strong>ขอ<strong>ง</strong>ข<strong>า</strong>ดทุ<strong>น</strong>ส<strong>ะ</strong>สม<strong>ย</strong>กม<strong>า</strong> (ถ้<strong>า</strong>มี) <strong>จ</strong><strong>น</strong>กว่<strong>า</strong>ส<strong>ำ</strong><strong>ร</strong>อ<strong>ง</strong><strong>น</strong>ี้<strong>จ</strong><strong>ะ</strong>มีมูลค่<strong>า</strong>ไม่<strong>น</strong>้อ<strong>ย</strong>กว่<strong>า</strong><strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong> 10 ขอ<strong>ง</strong>ทุ<strong>น</strong><strong>จ</strong>ดท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong> 210 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

amounting to Baht 4,126.34 million was transferred to the Company, of which Baht 3,000 million was appropriated as initialregistered share capital, wholly owned by the Ministry of Finance, in accordance with the policy mentioned above. AnotherBaht 300 million was appropriated as legal reserve as detailed in Note 19. The remaining owner’s equity was Baht 37 millionbeing fair value reserve for changes in valuation of investment and Baht 1,163.34 million being unappropriated retainedearnings. On September 24, 2004, the Company has registered for an increase in share capital amounting to Baht 835 million,comprising 167 million ordinary shares with the par value of Baht 5 each. Therefore the share capital was totaling 767 millionshares amounting to Baht 3,835 million.During October 11 and 12, 2004, <strong>MCOT</strong> was allocated and subscribed 17,099,210 new ordinary shares to theCompany’s employees and executives at Baht 5 per share (at par value). The proceeds from the subscription amounting toBaht 85,496,050 in total were fully paid.In November 2004, <strong>MCOT</strong> has offered its ordinary shares in the initial public offering at Baht 22 per share. As abovementioned, 70 million shares were the newly issued share and 69 million shares were existing ordinary shares, comprise of51 million existing shares owned by the Ministry of Finance and 18 million over-allotted shares. The proceeds from selling ofexisting ordinary shares were wholly belonged to the Ministry of Finance. And the proceeds from selling of 70 million newlyissued shares, amounting to Baht 1,540 million in total were fully received by the Company, with the share premium of Baht1,107 million and the deduction of the expenses incurred from the offering of Baht 83,197,132.About the 167 million ordinary shares that registered for an increase in share capital, 87,099,210 shares weresubscription and fully paid up.The Company’s ordinary shares have been approved to be the listed securities in the Stock Exchange of Thailand onNovember 17, 2004.As at December 31, <strong>2008</strong> and 2007, <strong>MCOT</strong> Public Company Limited has 767 million registered ordinary shares with thepar value of Baht 5 each amounting to Baht 3,835 million, which were subscription and fully paid up with the par value ofBaht 5 each in the number of 687,099,210 ordinary shares amounting to Baht 3,435,496,050.19 Legal reserveChanges in legal reserve are as follows:Unit: BahtConsolidated and Company<strong>2008</strong> 2007Opening balance 383,500,000 383,500,000Appropriation during the period - -Closing balance 383,500,000 383,500,000Under the Public Limited Company Act., B.E. 2535, the Company is required to set aside as a legal reserve at least 5%of its net profit after accumulated deficit brought forward (if any) until the reserve is not less than 10% of the registeredcapital. A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d211

20 ข้อมูลท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>จ</strong><strong>ำ</strong>แ<strong>น</strong>กต<strong>า</strong>มส่ว<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ก) <strong>ร</strong>ู<strong>ป</strong>แบบหลักขอ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong> - ส่ว<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>ห<strong>น</strong>่ว<strong>ย</strong> : ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วมบ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ท<strong>า</strong><strong>ง</strong> บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ท<strong>า</strong><strong>ง</strong> สัญญ<strong>า</strong><strong>ร</strong>่วม <strong>ร</strong>วม โท<strong>ร</strong>ทัศ<strong>น</strong>์ วิท<strong>ย</strong>ุ ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ส<strong>ำ</strong>ห<strong>ร</strong>ับ<strong>ป</strong>ีสิ้<strong>น</strong>สุดวั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> 2,639 806 687 4,132<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>กสิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์<strong>ร</strong>ับโอ<strong>น</strong>ตัดบัญชี - - 94 94<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ทั้<strong>ง</strong>สิ้<strong>น</strong> 2,639 806 781 4,226ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> (1,156) (445) (78) (1,679)ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ข<strong>า</strong><strong>ย</strong>แล<strong>ะ</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong> (305) (143) (17) (465)ผลก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ต<strong>า</strong>มส่ว<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> 1,178 218 686 2,082ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ที่ไม่ส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถ<strong>ป</strong>ั<strong>น</strong>ส่ว<strong>น</strong>ได้ (45)ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ข<strong>า</strong><strong>ย</strong>แล<strong>ะ</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>ที่ไม่ส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถ<strong>ป</strong>ั<strong>น</strong>ส่ว<strong>น</strong>ได้ (509)ก<strong>ำ</strong>ไ<strong>ร</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> 1,528<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้แล<strong>ะ</strong>ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>อื่<strong>น</strong> - สุทธิ 126ดอกเบี้<strong>ย</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong> -ภ<strong>า</strong>ษีเ<strong>ง</strong>ิ<strong>น</strong>ได้(424)ส่ว<strong>น</strong>ขอ<strong>ง</strong>ผู้ถือหุ้<strong>น</strong>ส่ว<strong>น</strong><strong>น</strong>้อ<strong>ย</strong> (2)ก<strong>ำ</strong>ไ<strong>ร</strong>สุทธิ 1,228สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ต<strong>า</strong>มส่ว<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> 1,211 425 612 2,248สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ที่ไม่ได้<strong>ป</strong>ั<strong>น</strong>ส่ว<strong>น</strong> 6,875<strong>ร</strong>วมสิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ 9,123 ห<strong>น</strong>ี้สิ<strong>น</strong>ต<strong>า</strong>มส่ว<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> 342 307 21 670ห<strong>น</strong>ี้สิ<strong>น</strong>ที่ไม่ได้<strong>ป</strong>ั<strong>น</strong>ส่ว<strong>น</strong> 1,256<strong>ร</strong>วมห<strong>น</strong>ี้สิ<strong>น</strong> 1,926<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>อื่<strong>น</strong>ต<strong>า</strong>มส่ว<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong>ฝ่<strong>า</strong><strong>ย</strong>ทุ<strong>น</strong> 52 28 - 80<strong>ร</strong><strong>า</strong><strong>ย</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong>ฝ่<strong>า</strong><strong>ย</strong>ทุ<strong>น</strong>ที่ไม่ได้<strong>ป</strong>ั<strong>น</strong>ส่ว<strong>น</strong> 35<strong>ร</strong><strong>า</strong><strong>ย</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong>ฝ่<strong>า</strong><strong>ย</strong>ทุ<strong>น</strong>ทั้<strong>ง</strong>สิ้<strong>น</strong> 115ค่<strong>า</strong>เสื่อม<strong>ร</strong><strong>า</strong>ค<strong>า</strong> 203 35 95 333ค่<strong>า</strong>เสื่อม<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ที่ไม่ได้<strong>ป</strong>ั<strong>น</strong>ส่ว<strong>น</strong> 60ค่<strong>า</strong>เสื่อม<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ทั้<strong>ง</strong>สิ้<strong>น</strong> 393212 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

20 Segment information(i) Primary <strong>report</strong>ing format - business segmentsUnit: Million BahtConsolidatedTelevision Radio Joint Operations Services Services Arrangements TotalFor the year ended December 31, <strong>2008</strong>Revenues Revenue from operation 2,639 806 687 4,132Amortisation of deferred revenue - - 94 94Total revenues 2,639 806 781 4,226Operating expenses (1,156) (445) (78) (1,679)Selling and administrative expenses (305) (143) (17) (465)Segment results 1,178 218 686 2,082Unallocated operating expenses(45)Unallocated selling and administrative expenses(509)Net profit from operating 1,528Other operating income and expenses - net126Interest expense -Income tax(424)Minority interest(2)Net profit 1,228Segment assets 1,211 425 612 2,248Unallocated assets 6,875Total assets 9,123Segment liabilities 342 307 21 670Unallocated liabilities 1,256Total liabilities 1,926Other segment items Capital expenditure 52 28 - 80Unallocated capital expenditure35Total capital expenditure115Depreciation 203 35 95 333Unallocated depreciation60Total depreciation393A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d213

20 ข้อมูลท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>จ</strong><strong>ำ</strong>แ<strong>น</strong>กต<strong>า</strong>มส่ว<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> (ต่อ)ก) <strong>ร</strong>ู<strong>ป</strong>แบบหลักขอ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong> - ส่ว<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong> (ต่อ)ห<strong>น</strong>่ว<strong>ย</strong> : ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วมบ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ท<strong>า</strong><strong>ง</strong> บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ท<strong>า</strong><strong>ง</strong> สัญญ<strong>า</strong><strong>ร</strong>่วม <strong>ร</strong>วม โท<strong>ร</strong>ทัศ<strong>น</strong>์ วิท<strong>ย</strong>ุ ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ส<strong>ำ</strong>ห<strong>ร</strong>ับ<strong>ป</strong>ีสิ้<strong>น</strong>สุดวั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2550 <strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> 2,270 840 651 3,761<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>กสิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์<strong>ร</strong>ับโอ<strong>น</strong>ตัดบัญชี - - 80 80<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ทั้<strong>ง</strong>สิ้<strong>น</strong> 2,270 840 731 3,841ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> (1,118) (401) (59) (1,578)ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ข<strong>า</strong><strong>ย</strong>แล<strong>ะ</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong> (300) (133) (16) (449)ผลก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ต<strong>า</strong>มส่ว<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> 852 306 656 1,814ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ที่ไม่ส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถ<strong>ป</strong>ั<strong>น</strong>ส่ว<strong>น</strong>ได้ (27)ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ข<strong>า</strong><strong>ย</strong>แล<strong>ะ</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>ที่ไม่ส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถ<strong>ป</strong>ั<strong>น</strong>ส่ว<strong>น</strong>ได้ (384)ก<strong>ำ</strong>ไ<strong>ร</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> 1,403<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้แล<strong>ะ</strong>ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>อื่<strong>น</strong> - สุทธิ 114ดอกเบี้<strong>ย</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong> -ภ<strong>า</strong>ษีเ<strong>ง</strong>ิ<strong>น</strong>ได้(404)ส่ว<strong>น</strong>ขอ<strong>ง</strong>ผู้ถือหุ้<strong>น</strong>ส่ว<strong>น</strong><strong>น</strong>้อ<strong>ย</strong> (3)ก<strong>ำ</strong>ไ<strong>ร</strong>สุทธิ 1,110สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ต<strong>า</strong>มส่ว<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> 1,191 460 585 2,236สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ที่ไม่ได้<strong>ป</strong>ั<strong>น</strong>ส่ว<strong>น</strong> 6,455<strong>ร</strong>วมสิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ 8,691ห<strong>น</strong>ี้สิ<strong>น</strong>ต<strong>า</strong>มส่ว<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> 414 260 33 707ห<strong>น</strong>ี้สิ<strong>น</strong>ที่ไม่ได้<strong>ป</strong>ั<strong>น</strong>ส่ว<strong>น</strong> 1,001<strong>ร</strong>วมห<strong>น</strong>ี้สิ<strong>น</strong> 1,708<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>อื่<strong>น</strong>ต<strong>า</strong>มส่ว<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong>ฝ่<strong>า</strong><strong>ย</strong>ทุ<strong>น</strong> 46 12 - 58<strong>ร</strong><strong>า</strong><strong>ย</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong>ฝ่<strong>า</strong><strong>ย</strong>ทุ<strong>น</strong>ที่ไม่ได้<strong>ป</strong>ั<strong>น</strong>ส่ว<strong>น</strong> 170<strong>ร</strong><strong>า</strong><strong>ย</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong>ฝ่<strong>า</strong><strong>ย</strong>ทุ<strong>น</strong>ทั้<strong>ง</strong>สิ้<strong>น</strong> 228ค่<strong>า</strong>เสื่อม<strong>ร</strong><strong>า</strong>ค<strong>า</strong> 213 35 75 323ค่<strong>า</strong>เสื่อม<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ที่ไม่ได้<strong>ป</strong>ั<strong>น</strong>ส่ว<strong>น</strong> 46ค่<strong>า</strong>เสื่อม<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ทั้<strong>ง</strong>สิ้<strong>น</strong> 369214 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

20 Segment information (continued)(i) Primary <strong>report</strong>ing format - business segments (continued)Unit: Million BahtConsolidatedTelevision Radio Joint Operations Services Services Arrangements TotalFor the year ended December 31, 2007Revenues Revenue from operation 2,270 840 651 3,761Amortisation of deferred revenue - - 80 80Total revenues 2,270 840 731 3,841Operating expenses (1,118) (401) (59) (1,578)Selling and administrative expenses (300) (133) (16) (449)Segment results 852 306 656 1,814Unallocated operating expenses(27)Unallocated selling and administrative expenses(384)Operating profit 1,403Other operating income and expenses - net114Interest expense -Income tax(404)Minority interest(3)Net profit 1,110Segment assets 1,191 460 585 2,236Unallocated assets 6,455Total assets 8,691Segment liabilities 414 260 33 707Unallocated liabilities 1,001Total liabilities 1,708Other segment items Capital expenditure 46 12 - 58Unallocated capital expenditure170Total capital expenditure228Depreciation 213 35 75 323Unallocated depreciation46Total depreciation369A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d215

20 ข้อมูลท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>จ</strong><strong>ำ</strong>แ<strong>น</strong>กต<strong>า</strong>มส่ว<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> (ต่อ)ก) <strong>ร</strong>ู<strong>ป</strong>แบบหลักขอ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong> - ส่ว<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong> (ต่อ)ห<strong>น</strong>่ว<strong>ย</strong> : ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัทบ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ท<strong>า</strong><strong>ง</strong> บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ท<strong>า</strong><strong>ง</strong> สัญญ<strong>า</strong><strong>ร</strong>่วม <strong>ร</strong>วม โท<strong>ร</strong>ทัศ<strong>น</strong>์ วิท<strong>ย</strong>ุ ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ส<strong>ำ</strong>ห<strong>ร</strong>ับ<strong>ป</strong>ีสิ้<strong>น</strong>สุดวั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> 2,584 806 687 4,077<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>กสิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์<strong>ร</strong>ับโอ<strong>น</strong>ตัดบัญชี - - 94 94<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ทั้<strong>ง</strong>สิ้<strong>น</strong> 2,584 806 781 4,171ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> (1,124) (445) (78) (1,647)ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ข<strong>า</strong><strong>ย</strong>แล<strong>ะ</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong> (286) (143) (17) (446)ผลก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ต<strong>า</strong>มส่ว<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> 1,174 218 686 2,078ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ที่ไม่ส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถ<strong>ป</strong>ั<strong>น</strong>ส่ว<strong>น</strong>ได้ (45)ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ข<strong>า</strong><strong>ย</strong>แล<strong>ะ</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>ที่ไม่ส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถ<strong>ป</strong>ั<strong>น</strong>ส่ว<strong>น</strong>ได้ (509)ก<strong>ำ</strong>ไ<strong>ร</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> 1,524<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้แล<strong>ะ</strong>ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>อื่<strong>น</strong> - สุทธิ 127ดอกเบี้<strong>ย</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong> -ภ<strong>า</strong>ษีเ<strong>ง</strong>ิ<strong>น</strong>ได้(424)ส่ว<strong>น</strong>ขอ<strong>ง</strong>ผู้ถือหุ้<strong>น</strong>ส่ว<strong>น</strong><strong>น</strong>้อ<strong>ย</strong> -ก<strong>ำ</strong>ไ<strong>ร</strong>สุทธิ 1,227สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ต<strong>า</strong>มส่ว<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> 1,176 425 612 2,213สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ที่ไม่ได้<strong>ป</strong>ั<strong>น</strong>ส่ว<strong>น</strong> 6,875<strong>ร</strong>วมสิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ 9,088ห<strong>น</strong>ี้สิ<strong>น</strong>ต<strong>า</strong>มส่ว<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> 336 307 21 664ห<strong>น</strong>ี้สิ<strong>น</strong>ที่ไม่ได้<strong>ป</strong>ั<strong>น</strong>ส่ว<strong>น</strong> 1,256<strong>ร</strong>วมห<strong>น</strong>ี้สิ<strong>น</strong> 1,920<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>อื่<strong>น</strong>ต<strong>า</strong>มส่ว<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong>ฝ่<strong>า</strong><strong>ย</strong>ทุ<strong>น</strong> 49 28 - 77<strong>ร</strong><strong>า</strong><strong>ย</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong>ฝ่<strong>า</strong><strong>ย</strong>ทุ<strong>น</strong>ที่ไม่ได้<strong>ป</strong>ั<strong>น</strong>ส่ว<strong>น</strong> 35<strong>ร</strong><strong>า</strong><strong>ย</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong>ฝ่<strong>า</strong><strong>ย</strong>ทุ<strong>น</strong>ทั้<strong>ง</strong>สิ้<strong>น</strong> 112ค่<strong>า</strong>เสื่อม<strong>ร</strong><strong>า</strong>ค<strong>า</strong> 201 35 95 331ค่<strong>า</strong>เสื่อม<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ที่ไม่ได้<strong>ป</strong>ั<strong>น</strong>ส่ว<strong>น</strong> 60ค่<strong>า</strong>เสื่อม<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ทั้<strong>ง</strong>สิ้<strong>น</strong> 391216 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

20 Segment information (continued)(i) Primary <strong>report</strong>ing format - business segments (continued)Unit: Million BahtCompanyTelevision Radio Joint Operations Services Services Arrangements TotalFor the year ended December 31, <strong>2008</strong>Revenues Revenue from operation 2,584 806 687 4,077Amortisation of deferred revenue - - 94 94Total revenues 2,584 806 781 4,171Operating expenses (1,124) (445) (78) (1,647)Selling and administrative expenses (286) (143) (17) (446)Segment results 1,174 218 686 2,078Unallocated operating expenses(45)Unallocated selling and administrative expenses(509)Operating profit 1,524Other operating income and expenses - net127Interest expense -Income tax(424)Minority interest -Net profit 1,227Segment assets 1,176 425 612 2,213Unallocated assets 6,875Total assets 9,088Segment liabilities 336 307 21 664Unallocated liabilities 1,256Total liabilities 1,920Other segment items Capital expenditure 49 28 - 77Unallocated capital expenditure35Total capital expenditure112Depreciation 201 35 95 331Unallocated depreciation60Total depreciation391A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d217

20 ข้อมูลท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>จ</strong><strong>ำ</strong>แ<strong>น</strong>กต<strong>า</strong>มส่ว<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> (ต่อ)ก) <strong>ร</strong>ู<strong>ป</strong>แบบหลักขอ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong> - ส่ว<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong> (ต่อ)ห<strong>น</strong>่ว<strong>ย</strong> : ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัทบ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ท<strong>า</strong><strong>ง</strong> บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ท<strong>า</strong><strong>ง</strong> สัญญ<strong>า</strong><strong>ร</strong>่วม <strong>ร</strong>วม โท<strong>ร</strong>ทัศ<strong>น</strong>์ วิท<strong>ย</strong>ุ ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ส<strong>ำ</strong>ห<strong>ร</strong>ับ<strong>ป</strong>ีสิ้<strong>น</strong>สุดวั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2550<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> 2,226 840 651 3,717<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>กสิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์<strong>ร</strong>ับโอ<strong>น</strong>ตัดบัญชี - - 80 80<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ทั้<strong>ง</strong>สิ้<strong>น</strong> 2,226 840 731 3,797ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> (1,096) (401) (59) (1,556)ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ข<strong>า</strong><strong>ย</strong>แล<strong>ะ</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong> (284) (133) (16) (433)ผลก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ต<strong>า</strong>มส่ว<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> 846 306 656 1,808ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ที่ไม่ส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถ<strong>ป</strong>ั<strong>น</strong>ส่ว<strong>น</strong>ได้ (27)ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ข<strong>า</strong><strong>ย</strong>แล<strong>ะ</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>ที่ไม่ส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถ<strong>ป</strong>ั<strong>น</strong>ส่ว<strong>น</strong>ได้ (386)ก<strong>ำ</strong>ไ<strong>ร</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> 1,395<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้แล<strong>ะ</strong>ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>อื่<strong>น</strong> - สุทธิ 114ดอกเบี้<strong>ย</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong> -ภ<strong>า</strong>ษีเ<strong>ง</strong>ิ<strong>น</strong>ได้(402)ส่ว<strong>น</strong>ขอ<strong>ง</strong>ผู้ถือหุ้<strong>น</strong>ส่ว<strong>น</strong><strong>น</strong>้อ<strong>ย</strong> -ก<strong>ำ</strong>ไ<strong>ร</strong>สุทธิ 1,107สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ต<strong>า</strong>มส่ว<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> 1,174 460 585 2,219สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ที่ไม่ได้<strong>ป</strong>ั<strong>น</strong>ส่ว<strong>น</strong> 6,455<strong>ร</strong>วมสิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ 8,674ห<strong>น</strong>ี้สิ<strong>น</strong>ต<strong>า</strong>มส่ว<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> 425 260 33 718ห<strong>น</strong>ี้สิ<strong>น</strong>ที่ไม่ได้<strong>ป</strong>ั<strong>น</strong>ส่ว<strong>น</strong> 1,002<strong>ร</strong>วมห<strong>น</strong>ี้สิ<strong>น</strong> 1,720<strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>อื่<strong>น</strong>ต<strong>า</strong>มส่ว<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong>ฝ่<strong>า</strong><strong>ย</strong>ทุ<strong>น</strong> 44 12 - 56<strong>ร</strong><strong>า</strong><strong>ย</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong>ฝ่<strong>า</strong><strong>ย</strong>ทุ<strong>น</strong>ที่ไม่ได้<strong>ป</strong>ั<strong>น</strong>ส่ว<strong>น</strong> 170<strong>ร</strong><strong>า</strong><strong>ย</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong>ฝ่<strong>า</strong><strong>ย</strong>ทุ<strong>น</strong>ทั้<strong>ง</strong>สิ้<strong>น</strong> 226ค่<strong>า</strong>เสื่อม<strong>ร</strong><strong>า</strong>ค<strong>า</strong> 211 35 75 321ค่<strong>า</strong>เสื่อม<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ที่ไม่ได้<strong>ป</strong>ั<strong>น</strong>ส่ว<strong>น</strong> 46ค่<strong>า</strong>เสื่อม<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ทั้<strong>ง</strong>สิ้<strong>น</strong> 367218 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

20 Segment information (continued)(i) Primary <strong>report</strong>ing format - business segments (continued)Unit: Million BahtCompanyTelevision Radio Joint Operations Services Services Arrangements TotalFor the year ended December 31, 2007RevenuesRevenue from operation 2,226 840 651 3,717Amortisation of deferred revenue - - 80 80Total revenues 2,226 840 731 3,797Operating expenses (1,096) (401) (59) (1,556)Selling and administrative expenses (284) (133) (16) (433)Segment results 846 306 656 1,808Unallocated operating expenses(27)Unallocated selling and administrative expenses(386)Operating profit 1,395Other operating income and expenses - net114Interest expense -Income tax(402)Minority interest -Net profit 1,107Segment assets 1,174 460 585 2,219Unallocated assets 6,455Total assets 8,674Segment liabilities 425 260 33 718Unallocated liabilities 1,002Total liabilities 1,720Other segment items Capital expenditure 44 12 - 56Unallocated capital expenditure170Total capital expenditure226Depreciation 211 35 75 321Unallocated depreciation46Total depreciation367A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d219

20 ข้อมูลท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>จ</strong><strong>ำ</strong>แ<strong>น</strong>กต<strong>า</strong>มส่ว<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> (ต่อ)ก) <strong>ร</strong>ู<strong>ป</strong>แบบหลักขอ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong> - ส่ว<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong> (ต่อ)กลุ่มบ<strong>ร</strong>ิษัทแบ่<strong>ง</strong>ส่ว<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>ออกเ<strong>ป</strong>็<strong>น</strong>ส<strong>า</strong>มส่ว<strong>น</strong>หลัก ๆ ได้แก่ 1) บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ท<strong>า</strong><strong>ง</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์ 2) บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ท<strong>า</strong><strong>ง</strong>วิท<strong>ย</strong>ุ 3) สัญญ<strong>า</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ท<strong>า</strong><strong>ง</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์แล<strong>ะ</strong>วิท<strong>ย</strong>ุผลก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ต<strong>า</strong>มส่ว<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ม<strong>า</strong><strong>จ</strong><strong>า</strong>ก<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ค่<strong>า</strong>โฆษณ<strong>า</strong>แล<strong>ะ</strong>ค่<strong>า</strong>เช่<strong>า</strong>เวล<strong>า</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ออกอ<strong>า</strong>ก<strong>า</strong>ศท<strong>า</strong><strong>ง</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์แล<strong>ะ</strong>วิท<strong>ย</strong>ุ ต้<strong>น</strong>ทุ<strong>น</strong>โด<strong>ย</strong>ต<strong>ร</strong><strong>ง</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ได้แก่ ต้<strong>น</strong>ทุ<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong> ค่<strong>า</strong><strong>จ</strong>้<strong>า</strong><strong>ง</strong>ผลิต ค่<strong>า</strong>เสื่อม<strong>ร</strong><strong>า</strong>ค<strong>า</strong> แล<strong>ะ</strong>ค่<strong>า</strong>ตัด<strong>จ</strong><strong>ำ</strong>ห<strong>น</strong>่<strong>า</strong><strong>ย</strong> สัญญ<strong>า</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ผลก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ต<strong>า</strong>มส่ว<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ม<strong>า</strong><strong>จ</strong><strong>า</strong>กส่ว<strong>น</strong>แบ่<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>กสัญญ<strong>า</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong> สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ต<strong>า</strong>มส่ว<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ส่ว<strong>น</strong>ใหญ่<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบด้ว<strong>ย</strong> ที่ดิ<strong>น</strong> อ<strong>า</strong>ค<strong>า</strong><strong>ร</strong> แล<strong>ะ</strong>อุ<strong>ป</strong>ก<strong>ร</strong>ณ์โท<strong>ร</strong>คม<strong>น</strong><strong>า</strong>คมที่ใช้ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ท<strong>า</strong><strong>ง</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์ วิท<strong>ย</strong>ุแล<strong>ะ</strong>ข่<strong>า</strong>ว แล<strong>ะ</strong>ลูกห<strong>น</strong>ี้ก<strong>า</strong><strong>ร</strong>ค้<strong>า</strong>ที่เกิด<strong>จ</strong><strong>า</strong>กสัญญ<strong>า</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong> ห<strong>น</strong>ี้สิ<strong>น</strong>ต<strong>า</strong>มส่ว<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ส่ว<strong>น</strong>ใหญ่<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบด้ว<strong>ย</strong> เ<strong>จ</strong>้<strong>า</strong>ห<strong>น</strong>ี้ก<strong>า</strong><strong>ร</strong>ค้<strong>า</strong> แล<strong>ะ</strong>ห<strong>น</strong>ี้สิ<strong>น</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> <strong>ร</strong><strong>า</strong><strong>ย</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong>ฝ่<strong>า</strong><strong>ย</strong>ทุ<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบด้ว<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ซื้อที่ดิ<strong>น</strong> อ<strong>า</strong>ค<strong>า</strong><strong>ร</strong> แล<strong>ะ</strong>อุ<strong>ป</strong>ก<strong>ร</strong>ณ์ ข) <strong>ร</strong>ู<strong>ป</strong>แบบ<strong>ร</strong>อ<strong>ง</strong>ขอ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong> - ส่ว<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ภูมิศ<strong>า</strong>สต<strong>ร</strong>์กลุ่มบ<strong>ร</strong>ิษัท <strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบกิ<strong>จ</strong>ก<strong>ร</strong><strong>ร</strong>มท<strong>า</strong><strong>ง</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>ทั้<strong>ง</strong>หมดใ<strong>น</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศไท<strong>ย</strong> ดั<strong>ง</strong><strong>น</strong>ั้<strong>น</strong><strong>จ</strong>ึ<strong>ง</strong>ไม่ได้<strong>น</strong><strong>ำ</strong>เส<strong>น</strong>อข้อมูลส่ว<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ภูมิศ<strong>า</strong>สต<strong>ร</strong>์220 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

20 Segment information (continued)(i) Primary <strong>report</strong>ing format - business segments (continued)<strong>MCOT</strong> is organized into three main business segments (i) television services (ii) radio services (iii) Joint Operations Agreements.Television and radio services Segment results are derived from advertising and airtime rental through television and radio. The direct costsof providing these services comprise mainly costs of programmes and film production costs, depreciation andamortisation.Joint Operations Arrangements Segment results are derived from the share of revenues under Joint Operation Agreements.Segment assets mainly comprise property, plant and equipment used to generate television, radio and newsrevenues, and accounts receivable from joint operations. Segment liabilities primarily comprise trade accounts payable, andoperating liabilities. Capital expenditure comprises additions to property, plant and equipment.(ii) Secondary <strong>report</strong>ing format - geographical segments The Group companies operate only in Thailand. Therefore, no geographical segments are <strong>report</strong>ed under thesecondary <strong>report</strong>ing format.A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d221

21 <strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์แล<strong>ะ</strong>วิท<strong>ย</strong>ุ<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์แล<strong>ะ</strong>วิท<strong>ย</strong>ุส<strong>ำ</strong>ห<strong>ร</strong>ับ<strong>ป</strong>ีสิ้<strong>น</strong>สุดวั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551 แล<strong>ะ</strong> 2550 <strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบด้ว<strong>ย</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้หลักดั<strong>ง</strong>ต่อไ<strong>ป</strong><strong>น</strong>ี้ ห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วม <strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท2551 2550 2551 2550บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ท<strong>า</strong><strong>ง</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์• <strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ค่<strong>า</strong>เช่<strong>า</strong>เวล<strong>า</strong> 303,183,857 274,928,790 303,183,857 274,928,790• <strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ค่<strong>า</strong>โฆษณ<strong>า</strong> 2,032,807,867 1,660,583,814 1,977,921,889 1,616,450,577• <strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>กโค<strong>ร</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ต่<strong>า</strong><strong>ง</strong> ๆ 265,630,171 300,236,289 265,630,171 300,236,289• <strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>อื่<strong>น</strong><strong>ร</strong>วม<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>กบ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ท<strong>า</strong><strong>ง</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์37,168,8332,638,790,72833,020,7412,268,769,63437,168,8332,583,904,75033,020,7412,224,636,397บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ท<strong>า</strong><strong>ง</strong>วิท<strong>ย</strong>ุ• <strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ค่<strong>า</strong>เช่<strong>า</strong>เวล<strong>า</strong> 11,212,766 10,319,979 11,212,766 10,319,979• <strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ค่<strong>า</strong>โฆษณ<strong>า</strong> 781,587,595 813,550,088 781,587,595 813,550,088• <strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>กโค<strong>ร</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ต่<strong>า</strong><strong>ง</strong> ๆ 5,276,591 6,861,113 5,276,591 6,861,113• <strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>อื่<strong>น</strong> 8,107,184 10,785,628 8,107,184 10,785,628<strong>ร</strong>วม<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>กบ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ท<strong>า</strong><strong>ง</strong>วิท<strong>ย</strong>ุ 806,184,136 841,516,808 806,184,136 841,516,808<strong>ร</strong>วม<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ออกอ<strong>า</strong>ก<strong>า</strong>ศโท<strong>ร</strong>ทัศ<strong>น</strong>์แล<strong>ะ</strong>วิท<strong>ย</strong>ุ 3,444,974,864 3,110,286,442 3,390,088,886 3,066,153,205222 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

21 Revenues from television and radio broadcasting Revenues from television and radio broadcasting for the years ended December 31, <strong>2008</strong> and 2007 comprise revenuesfrom the following:Unit: BahtConsolidatedCompany<strong>2008</strong> 2007 <strong>2008</strong> 2007Television services• Revenue from air time 303,183,857 274,928,790 303,183,857 274,928,790• Revenue from advertising 2,032,807,867 1,660,583,814 1,977,921,889 1,616,450,577• Revenue from projects 265,630,171 300,236,289 265,630,171 300,236,289• Revenue from others 37,168,833 33,020,741 37,168,833 33,020,741Total revenue from television services 2,638,790,728 2,268,769,634 2,583,904,750 2,224,636,397 Radio services• Revenue from air time 11,212,766 10,319,979 11,212,766 10,319,979• Revenue from advertising 781,587,595 813,550,088 781,587,595 813,550,088• Revenue from projects 5,276,591 6,861,113 5,276,591 6,861,113• Revenue from others 8,107,184 10,785,628 8,107,184 10,785,628Total revenue from radio services 806,184,136 841,516,808 806,184,136 841,516,808 Total revenues from television and radio broadcasting services3,444,974,864 3,110,286,442 3,390,088,886 3,066,153,205A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d223

22 <strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ส<strong>ำ</strong>ห<strong>ร</strong>ับ<strong>ป</strong>ีสิ้<strong>น</strong>สุดวั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551 แล<strong>ะ</strong> 2550 <strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบด้ว<strong>ย</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ดั<strong>ง</strong>ต่อไ<strong>ป</strong><strong>น</strong>ี้ ห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วมแล<strong>ะ</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท2551 2550ส่ว<strong>น</strong>แบ่<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ต<strong>า</strong>มสัญญ<strong>า</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>• BEC 142,695,000 135,907,500• UBC (True Vision) 424,129,850 389,070,884• UBCC (True Vision Cable) 120,337,125 126,013,950<strong>ร</strong>วมส่ว<strong>น</strong>แบ่<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ต<strong>า</strong>มสัญญ<strong>า</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong> 687,161,975 650,992,334<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>กสิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์<strong>ร</strong>ับโอ<strong>น</strong>ตัดบัญชี 93,599,663 79,592,262<strong>ร</strong>วม<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>780,761,638 730,584,59623 <strong>ร</strong><strong>า</strong><strong>ย</strong>ได้อื่<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้อื่<strong>น</strong> ส<strong>ำ</strong>ห<strong>ร</strong>ับ<strong>ป</strong>ีสิ้<strong>น</strong>สุดวั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551 แล<strong>ะ</strong> 2550 มีดั<strong>ง</strong><strong>น</strong>ี้ห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วม <strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท2551 2550 2551 2550ดอกเบี้<strong>ย</strong><strong>ร</strong>ับ 91,056,922 88,952,080 91,056,922 88,952,080<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ค่<strong>า</strong>เช่<strong>า</strong> 1,084,251 894,097 1,084,251 894,097<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้อื่<strong>น</strong> ๆ 35,007,035 25,557,378 35,393,303 25,238,179<strong>ร</strong>วม<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้อื่<strong>น</strong> 127,148,208 115,403,555 127,534,476 115,084,35624 ก<strong>ำ</strong>ไ<strong>ร</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>า</strong><strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ที่<strong>ร</strong>วมอ<strong>ย</strong>ู่ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ค<strong>ำ</strong><strong>น</strong>วณก<strong>ำ</strong>ไ<strong>ร</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> ส<strong>ำ</strong>ห<strong>ร</strong>ับ<strong>ป</strong>ีสิ้<strong>น</strong>สุดวั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551 แล<strong>ะ</strong> 2550ส<strong>า</strong>ม<strong>า</strong><strong>ร</strong>ถ<strong>น</strong><strong>ำ</strong>ม<strong>า</strong>แ<strong>ย</strong>กต<strong>า</strong>มลักษณ<strong>ะ</strong>ได้ดั<strong>ง</strong><strong>น</strong>ี้ห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วม <strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท2551 2550 2551 2550ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong> 1,159,487,629 987,883,106 1,136,220,915 965,511,762ค่<strong>า</strong>เสื่อม<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ขอ<strong>ง</strong>อ<strong>า</strong>ค<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>อุ<strong>ป</strong>ก<strong>ร</strong>ณ์ (หม<strong>า</strong><strong>ย</strong>เหตุข้อ 11)• สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ที่ใช้ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> 297,440,378 292,047,172 295,401,908 290,265,910• สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์ภ<strong>า</strong><strong>ย</strong>ใต้สัญญ<strong>า</strong><strong>ร</strong>่วม 95,179,870 74,741,139 95,179,870 74,741,139ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong> 224 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

22 Revenue from Joint Operation Revenue from Joint Operation for the years ended December 31, <strong>2008</strong> and 2007 comprises the following:Unit: BahtConsolidated and Company<strong>2008</strong> 2007Revenue sharing from joint operation• BEC 142,695,000 135,907,500• UBC (True Vision) 424,129,850 389,070,884• UBCC (True Vision Cable) 120,337,125 126,013,950Total revenue sharing from joint operation 687,161,975 650,992,334Amortisation of deferred revenue 93,599,663 79,592,262Total revenue from joint operation780,761,638 730,584,59623 Other incomeOther income for the years ended December 31, <strong>2008</strong> and 2007 are as follows:Unit: BahtConsolidatedCompany<strong>2008</strong> 2007 <strong>2008</strong> 2007Interest income 91,056,922 88,952,080 91,056,922 88,952,080Income from penalty 1,084,251 894,097 1,084,251 894,097Others 35,007,035 25,557,378 35,393,303 25,238,179Total other income 127,148,208 115,403,555 127,534,476 115,084,35624 Operating profitCertain items were included in calculation of revenue from operation for the years ended December 31, <strong>2008</strong> and 2007can be classified as follow:Unit: BahtConsolidatedCompany<strong>2008</strong> 2007 <strong>2008</strong> 2007Employee expenses 1,159,487,629 987,883,106 1,136,220,915 965,511,762Depreciation of property, plant, and equipment (note 11)• Assets used in operations 297,440,378 292,047,172 295,401,908 290,265,910• Assets under JointOperation Agreements 95,179,870 74,741,139 95,179,870 74,741,139A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d225

25 ผล<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>กอ<strong>ง</strong>ทุ<strong>น</strong>ส<strong>ำ</strong><strong>ร</strong>อ<strong>ง</strong>เลี้<strong>ย</strong><strong>ง</strong>ชีพอสมท ได้<strong>จ</strong>ัดตั้<strong>ง</strong> “กอ<strong>ง</strong>ทุ<strong>น</strong>ส<strong>ำ</strong><strong>ร</strong>อ<strong>ง</strong>เลี้<strong>ย</strong><strong>ง</strong>ชีพพ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>บ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) ซึ่<strong>ง</strong><strong>จ</strong>ดท<strong>ะ</strong>เบี<strong>ย</strong><strong>น</strong>แล้ว” ต<strong>า</strong>มพ<strong>ร</strong><strong>ะ</strong><strong>ร</strong><strong>า</strong>ชบัญญัติกอ<strong>ง</strong>ทุ<strong>น</strong>ส<strong>ำ</strong><strong>ร</strong>อ<strong>ง</strong>เลี้<strong>ย</strong><strong>ง</strong>ชีพ พ.ศ. 2530 โด<strong>ย</strong> อสมท <strong>จ</strong>่<strong>า</strong><strong>ย</strong>เ<strong>ง</strong>ิ<strong>น</strong>เข้<strong>า</strong>กอ<strong>ง</strong>ทุ<strong>น</strong> ณ วั<strong>น</strong><strong>จ</strong>ัดตั้<strong>ง</strong> <strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 112.66 ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ทต<strong>า</strong>ม<strong>ร</strong><strong>ะ</strong>เบี<strong>ย</strong>บขอ<strong>ง</strong>กอ<strong>ง</strong>ทุ<strong>น</strong>ฯ พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>ต้อ<strong>ง</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong>เ<strong>ง</strong>ิ<strong>น</strong>ส<strong>ะ</strong>สมเข้<strong>า</strong>กอ<strong>ง</strong>ทุ<strong>น</strong>ฯใ<strong>น</strong>อัต<strong>ร</strong><strong>า</strong>ไม่เกิ<strong>น</strong><strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong> 9 ขอ<strong>ง</strong>เ<strong>ง</strong>ิ<strong>น</strong>เดือ<strong>น</strong> ส<strong>ำ</strong>ห<strong>ร</strong>ับพ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>ที่มีอ<strong>า</strong><strong>ย</strong>ุก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ไม่เกิ<strong>น</strong> 20 <strong>ป</strong>ี แล<strong>ะ</strong>ใ<strong>น</strong>อัต<strong>ร</strong><strong>า</strong><strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong> 10 ขอ<strong>ง</strong>เ<strong>ง</strong>ิ<strong>น</strong>เดือ<strong>น</strong> ส<strong>ำ</strong>ห<strong>ร</strong>ับพ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>ที่มีอ<strong>า</strong><strong>ย</strong>ุก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong><strong>ง</strong><strong>า</strong><strong>น</strong>เกิ<strong>น</strong> 20 <strong>ป</strong>ี <strong>น</strong>อก<strong>จ</strong><strong>า</strong>ก<strong>น</strong>ี้อสมท <strong>ย</strong>ั<strong>ง</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong>สมทบเข้<strong>า</strong>กอ<strong>ง</strong>ทุ<strong>น</strong>ฯใ<strong>น</strong>อัต<strong>ร</strong><strong>า</strong><strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong>ขอ<strong>ง</strong>เ<strong>ง</strong>ิ<strong>น</strong>เดือ<strong>น</strong>ต<strong>า</strong>มอ<strong>า</strong><strong>ย</strong>ุ<strong>ง</strong><strong>า</strong><strong>น</strong>ขอ<strong>ง</strong>พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong> ดั<strong>ง</strong><strong>น</strong>ี้ส<strong>ำ</strong>ห<strong>ร</strong>ับสม<strong>า</strong>ชิกที่มีอ<strong>า</strong><strong>ย</strong>ุก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ไม่เกิ<strong>น</strong> 20 <strong>ป</strong>ี ใ<strong>น</strong>อัต<strong>ร</strong><strong>า</strong><strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong> 9 ขอ<strong>ง</strong>เ<strong>ง</strong>ิ<strong>น</strong>เดือ<strong>น</strong> ส<strong>ำ</strong>ห<strong>ร</strong>ับสม<strong>า</strong>ชิกที่มีอ<strong>า</strong><strong>ย</strong>ุก<strong>า</strong><strong>ร</strong>ท<strong>ำ</strong><strong>ง</strong><strong>า</strong><strong>น</strong>เกิ<strong>น</strong> 20 <strong>ป</strong>ีใ<strong>น</strong>อัต<strong>ร</strong><strong>า</strong><strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong> 10 ขอ<strong>ง</strong>เ<strong>ง</strong>ิ<strong>น</strong>เดือ<strong>น</strong>ส<strong>ำ</strong>ห<strong>ร</strong>ับ<strong>ป</strong>ีสิ้<strong>น</strong>สุดวั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม พ.ศ. 2551 อสมท <strong>จ</strong>่<strong>า</strong><strong>ย</strong>สมทบเข้<strong>า</strong>กอ<strong>ง</strong>ทุ<strong>น</strong>ฯ ทั้<strong>ง</strong>สิ้<strong>น</strong> <strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 45.855 ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ทส<strong>ำ</strong><strong>ร</strong>อ<strong>ง</strong>เ<strong>ง</strong>ิ<strong>น</strong>ชดเช<strong>ย</strong>พ<strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>อสมท ได้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ม<strong>า</strong>ณก<strong>า</strong><strong>ร</strong>ห<strong>น</strong>ี้สิ<strong>น</strong>เกี่<strong>ย</strong>วกับค่<strong>า</strong>ชดเช<strong>ย</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>เลิก<strong>จ</strong>้<strong>า</strong><strong>ง</strong>แล<strong>ะ</strong>เกษี<strong>ย</strong>ณอ<strong>า</strong><strong>ย</strong>ุต<strong>า</strong>มที่ก<strong>ำ</strong>ห<strong>น</strong>ดไว้ใ<strong>น</strong>กฎหม<strong>า</strong><strong>ย</strong> ซึ่<strong>ง</strong>ใช้กับ<strong>ร</strong>ัฐวิส<strong>า</strong>หกิ<strong>จ</strong> แล<strong>ะ</strong>ได้<strong>ร</strong>ับ<strong>ร</strong>ู้ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>แล<strong>ะ</strong>ห<strong>น</strong>ี้สิ<strong>น</strong>ดั<strong>ง</strong>กล่<strong>า</strong>ว<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ม<strong>า</strong>ณก<strong>า</strong><strong>ร</strong>ภ<strong>า</strong><strong>ย</strong>ใต้ข้อสมมติฐ<strong>า</strong><strong>น</strong>ที่ส<strong>ำ</strong>คัญดั<strong>ง</strong><strong>น</strong>ี้<strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong>อัต<strong>ร</strong><strong>า</strong>คิดลด 7.5อัต<strong>ร</strong><strong>า</strong>ผลตอบแท<strong>น</strong>ขอ<strong>ง</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์กอ<strong>ง</strong>ทุ<strong>น</strong>0อัต<strong>ร</strong><strong>า</strong>ก<strong>า</strong><strong>ร</strong>ขึ้<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong>เดือ<strong>น</strong>ใ<strong>น</strong>อ<strong>น</strong><strong>า</strong>คต 7.5อัต<strong>ร</strong><strong>า</strong>ก<strong>า</strong><strong>ร</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong>สมทบใ<strong>น</strong>อ<strong>น</strong><strong>า</strong>คต026 <strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>กับบุคคลห<strong>ร</strong>ือกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong>กั<strong>น</strong> บุคคลห<strong>ร</strong>ือกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong>กั<strong>น</strong> หม<strong>า</strong><strong>ย</strong>ถึ<strong>ง</strong> บุคคลห<strong>ร</strong>ือกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ที่มีอ<strong>ำ</strong><strong>น</strong><strong>า</strong><strong>จ</strong>ควบคุม อสมท ไม่ว่<strong>า</strong><strong>จ</strong><strong>ะ</strong>โด<strong>ย</strong>ท<strong>า</strong><strong>ง</strong>ต<strong>ร</strong><strong>ง</strong>ห<strong>ร</strong>ือท<strong>า</strong><strong>ง</strong>อ้อมห<strong>ร</strong>ือมีอิทธิพลอ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>เ<strong>ป</strong>็<strong>น</strong>ส<strong>า</strong><strong>ร</strong><strong>ะ</strong>ส<strong>ำ</strong>คัญใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ตัดสิ<strong>น</strong>ใ<strong>จ</strong>เกี่<strong>ย</strong>วกับ<strong>น</strong>โ<strong>ย</strong>บ<strong>า</strong><strong>ย</strong>ท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>แล<strong>ะ</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> <strong>น</strong>อก<strong>จ</strong><strong>า</strong>ก<strong>น</strong>ี้ บุคคลห<strong>ร</strong>ือกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong>กั<strong>น</strong><strong>ย</strong>ั<strong>ง</strong><strong>ร</strong>วมถึ<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>อ<strong>ย</strong>ู่ภ<strong>า</strong><strong>ย</strong>ใต้ก<strong>า</strong><strong>ร</strong>ควบคุมห<strong>ร</strong>ือตกอ<strong>ย</strong>ู่ภ<strong>า</strong><strong>ย</strong>ใต้อิทธิพล<strong>ร</strong>่วมกั<strong>น</strong>ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong><strong>ง</strong>วดกลุ่มบ<strong>ร</strong>ิษัทได้ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ค้<strong>า</strong>กับบ<strong>ร</strong>ิษัทที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong>กั<strong>น</strong>โด<strong>ย</strong>คิด<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ซื้อ/ข<strong>า</strong><strong>ย</strong>สิ<strong>น</strong>ค้<strong>า</strong>แล<strong>ะ</strong>บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>กับบ<strong>ร</strong>ิษัทที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong>กั<strong>น</strong>ต<strong>า</strong>ม<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ที่เที<strong>ย</strong>บเท่<strong>า</strong>กับ<strong>ร</strong><strong>า</strong>ค<strong>า</strong>ที่คิดกับบุคคลภ<strong>า</strong><strong>ย</strong><strong>น</strong>อกโด<strong>ย</strong>มีเ<strong>ง</strong>ื่อ<strong>น</strong>ไขต่<strong>า</strong><strong>ง</strong> ๆ ต<strong>า</strong>ม<strong>ป</strong>กติธุ<strong>ร</strong>กิ<strong>จ</strong> ห<strong>ร</strong>ือเ<strong>ป</strong>็<strong>น</strong>ไ<strong>ป</strong>ต<strong>า</strong>มที่<strong>ร</strong><strong>ะ</strong>บุใ<strong>น</strong>สัญญ<strong>า</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ก<strong>า</strong><strong>ร</strong>กับบุคคลห<strong>ร</strong>ือกิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong>กั<strong>น</strong>ที่ส<strong>ำ</strong>คัญมีดั<strong>ง</strong><strong>น</strong>ี้226 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

25 Employee benefitsProvident fund<strong>MCOT</strong> established “The Registered Provident Fund of <strong>MCOT</strong> Public Company Limited” in accordance with the ProvidentFund Act B.E. 2530. <strong>MCOT</strong> contributed Baht 112.66 million to the provident fund on the date of its establishment. Under the plan, employees with less than 20 years’ service must contribute not over 9 percent of their basic salary andemployees with more than 20 years’ service must contribute 10 percent. <strong>MCOT</strong>’s contributions are based on length ofservice as follow: For employees with under 20 years’ service 9% of basic salaryFor employees with over 20 years’ service 10% of basic salary<strong>MCOT</strong> contributed Baht 45.855 million to this provident fund for the year ended December 31, <strong>2008</strong>. Provision for retirement benefits<strong>MCOT</strong> has estimated and recognised expenses and amounts due in respect of its liabilities for severance and retirementindemnities under the Thai Law that was applied for stated-own entities.<strong>MCOT</strong> accounts for these severance liabilities on an estimated basis using the following key assumptions:Discount rate7.5%Expected return on plan assets 0%Future salary increases7.5%Future pension increase 0%26 Related party transactionsRelated parties represent individuals or enterprises having either direct or indirect control over <strong>MCOT</strong>, or havingsignificant influence over financial and operating decisions. Furthermore, related parties also represent individuals orenterprises being under the same control or the same influence.During the period, the group’s transactions with related parties were carried out on commercial terms and conditionswhich are generally the same as with non-related parties and arise in the ordinary course of business or the conditionsspecified in the agreement.The following material transactions were carried out with related parties :A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d227

ก) <strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ส<strong>ำ</strong>ห<strong>ร</strong>ับ<strong>ป</strong>ีสิ้<strong>น</strong>สุดวั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551 แล<strong>ะ</strong> 2550ห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วมแล<strong>ะ</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท2551 2550<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>BEC 142,695,000 135,907,500UBC (True Visions) 424,129,850 389,070,884UBCC (True Visions Cable) 120,337,125 126,013,950<strong>ร</strong>วม 687,161,975 650,992,334ข) ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์แล<strong>ะ</strong>วิท<strong>ย</strong>ุส<strong>ำ</strong>ห<strong>ร</strong>ับ<strong>ป</strong>ีสิ้<strong>น</strong>สุดวั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551 แล<strong>ะ</strong> 2550ห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วม <strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท2551 2550 2551 2550ก<strong>า</strong><strong>ร</strong>ซื้อสิ<strong>น</strong>ค้<strong>า</strong>แล<strong>ะ</strong>บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong> บ<strong>ร</strong>ิษัท พ<strong>า</strong>โ<strong>น</strong><strong>ร</strong><strong>า</strong>ม่<strong>า</strong> เวิล์ดไวด์ <strong>จ</strong><strong>ำ</strong>กัด - - 16,160,858 32,410,285ค) <strong>ย</strong>อดค้<strong>า</strong><strong>ง</strong>ช<strong>ำ</strong><strong>ร</strong><strong>ะ</strong>ที่เกิด<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ข<strong>า</strong><strong>ย</strong>/ซื้อสิ<strong>น</strong>ค้<strong>า</strong>/บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong> แล<strong>ะ</strong>ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วม <strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท2551 2550 2551 2550เ<strong>จ</strong>้<strong>า</strong>ห<strong>น</strong>ี้ก<strong>า</strong><strong>ร</strong>ค้<strong>า</strong> บ<strong>ร</strong>ิษัท พ<strong>า</strong>โ<strong>น</strong><strong>ร</strong><strong>า</strong>ม่<strong>า</strong> เวิล์ดไวด์ <strong>จ</strong><strong>ำ</strong>กัด - - 2,383,798 18,971,323<strong>ง</strong>) เ<strong>ง</strong>ิ<strong>น</strong>ให้กู้<strong>ย</strong>ืมแก่กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong>กั<strong>น</strong>เมื่อวั<strong>น</strong>ที่ 1 พฤศ<strong>จ</strong>ิก<strong>า</strong><strong>ย</strong><strong>น</strong> 2550 บ<strong>ร</strong>ิษัทฯ ได้ท<strong>ำ</strong>สัญญ<strong>า</strong>ให้บ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong>กู้<strong>ย</strong>ืมเ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong><strong>ย</strong><strong>า</strong>ว <strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 10,000,000 บ<strong>า</strong>ท อัต<strong>ร</strong><strong>า</strong>ดอกเบี้<strong>ย</strong>เท่<strong>า</strong>กับอัต<strong>ร</strong><strong>า</strong>ดอกเบี้<strong>ย</strong>ธ<strong>น</strong><strong>า</strong>ค<strong>า</strong><strong>ร</strong>พ<strong>า</strong>ณิช<strong>ย</strong>์เ<strong>ร</strong>ี<strong>ย</strong>กเก็บ<strong>จ</strong><strong>า</strong>กลูกค้<strong>า</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ใหญ่ชั้<strong>น</strong>ดี (MLR) โด<strong>ย</strong>บ<strong>ร</strong>ิษัท<strong>ย</strong>่อ<strong>ย</strong><strong>จ</strong><strong>ะ</strong>ช<strong>ำ</strong><strong>ร</strong><strong>ะ</strong>คื<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong>ต้<strong>น</strong>ทุกเดือ<strong>น</strong>เดือ<strong>น</strong>ล<strong>ะ</strong> 500,000 บ<strong>า</strong>ท พ<strong>ร</strong>้อมดอกเบี้<strong>ย</strong> ตั้<strong>ง</strong>แต่เดือ<strong>น</strong>มก<strong>ร</strong><strong>า</strong>คม 2551 เ<strong>ป</strong>็<strong>น</strong>ต้<strong>น</strong>ไ<strong>ป</strong> ห<strong>น</strong>่ว<strong>ย</strong> : บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วม <strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท2551 2550 2551 2550<strong>ย</strong>อดค<strong>ง</strong>เหลือต้<strong>น</strong><strong>ง</strong>วด - - 9,500,000 500,000กู้เพิ่ม - - - 10,000,000ก<strong>า</strong><strong>ร</strong><strong>ร</strong>ับคื<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong>กู้<strong>ย</strong>ืม - - (6,000,000) (1,000,000)<strong>ย</strong>อดค<strong>ง</strong>เหลือ<strong>ป</strong>ล<strong>า</strong><strong>ย</strong><strong>ง</strong>วด - - 3,500,000 9,500,000228 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

(i) Revenue from joint operationFor the years ended December 31, <strong>2008</strong> and 2007 Unit: BahtConsolidated and Company<strong>2008</strong> 2007Revenue from joint operationBEC 142,695,000 135,907,500UBC (True Vision) 424,129,850 389,070,884UBCC (True Vision Cable) 120,337,125 126,013,950Total 687,161,975 650,992,334(ii) Costs of television and radio broadcastingFor the years ended December 31, <strong>2008</strong> and 2007Unit: BahtConsolidatedCompany<strong>2008</strong> 2007 <strong>2008</strong> 2007Purchases of goods and servicesPanorama Worldwide Company Limited - - 16,160,858 32,410,285(iii) Outstanding balances arising from sales / purchases of goods / servicesUnit: BahtConsolidatedCompany<strong>2008</strong> 2007 <strong>2008</strong> 2007Trade payablePanorama Worldwide Company Limited - - 2,383,798 18,971,323(iv) Loan to related partiesThe contract of November 1, 2007 between <strong>MCOT</strong> and Panorama Worldwide Company is long-term loan tosubsidiary company that amounting to Baht 10,000,000 and computed by MLR interest rate. The subsidiary company have topay monthly payments of principle amounting to Baht 500,000 with interest since January <strong>2008</strong>.Unit: BahtConsolidatedCompany<strong>2008</strong> 2007 <strong>2008</strong> 2007Opening balance - - 9,500,000 500,000Additions - - - 10,000,000Payments - - (6,000,000) (1,000,000)Closing balance - - 3,500,000 9,500,000A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d229

<strong>จ</strong>) ค่<strong>า</strong>ตอบแท<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>ค่<strong>า</strong>ตอบแท<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> ส<strong>ำ</strong>ห<strong>ร</strong>ับ<strong>ป</strong>ีสิ้<strong>น</strong>สุดวั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551 เ<strong>ป</strong>็<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 8,302,740 บ<strong>า</strong>ท <strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบด้ว<strong>ย</strong>ค่<strong>า</strong>ตอบแท<strong>น</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> ค่<strong>า</strong>เบี้<strong>ย</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> โบ<strong>น</strong>ัสก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong> แล<strong>ะ</strong>ค่<strong>า</strong>เช่<strong>า</strong><strong>ร</strong>ถ<strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong>ต<strong>ำ</strong>แห<strong>น</strong>่<strong>ง</strong> ทั้<strong>ง</strong><strong>น</strong>ี้ อสมท ไม่มีเ<strong>ง</strong>ิ<strong>น</strong>ให้กู้<strong>ย</strong>ืมแก่ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>เ<strong>จ</strong>้<strong>า</strong>ห<strong>น</strong>้<strong>า</strong>ที่บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>27 ก<strong>ำ</strong>ไ<strong>ร</strong>ต่อหุ้<strong>น</strong>ก<strong>ำ</strong>ไ<strong>ร</strong>ต่อหุ้<strong>น</strong>ค<strong>ำ</strong><strong>น</strong>วณโด<strong>ย</strong>ก<strong>า</strong><strong>ร</strong>ห<strong>า</strong><strong>ร</strong>ก<strong>ำ</strong>ไ<strong>ร</strong>สุทธิส<strong>ำ</strong>ห<strong>ร</strong>ับ<strong>ง</strong>วดที่เ<strong>ป</strong>็<strong>น</strong>ขอ<strong>ง</strong>ผู้ถือหุ้<strong>น</strong>ส<strong>า</strong>มัญด้ว<strong>ย</strong><strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong>หุ้<strong>น</strong>ส<strong>า</strong>มัญถัวเฉลี่<strong>ย</strong>ถ่ว<strong>ง</strong><strong>น</strong>้<strong>ำ</strong>ห<strong>น</strong>ักที่ออกใ<strong>น</strong><strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong><strong>ง</strong>วด<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วม <strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท2551 2550 2551 2550ก<strong>ำ</strong>ไ<strong>ร</strong>สุทธิที่เ<strong>ป</strong>็<strong>น</strong>ขอ<strong>ง</strong>ผู้ถือหุ้<strong>น</strong>ส<strong>า</strong>มัญ (ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ท) 1,228 1,111 1,227 1,108<strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong>หุ้<strong>น</strong>ส<strong>า</strong>มัญถัวเฉลี่<strong>ย</strong>ถ่ว<strong>ง</strong><strong>น</strong>้<strong>ำ</strong>ห<strong>น</strong>ักที่ออกอ<strong>ย</strong>ู่ใ<strong>น</strong><strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong><strong>ง</strong>วด (ล้<strong>า</strong><strong>น</strong>หุ้<strong>น</strong>) 687 687 687 687ก<strong>ำ</strong>ไ<strong>ร</strong>ต่อหุ้<strong>น</strong> (บ<strong>า</strong>ท) 1.79 1.62 1.79 1.6128 เค<strong>ร</strong>ื่อ<strong>ง</strong>มือท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong> กลุ่มบ<strong>ร</strong>ิษัทต้อ<strong>ง</strong>เผชิญกับคว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>ที่ส<strong>ำ</strong>คัญ ได้แก่ คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong><strong>จ</strong><strong>า</strong>กอัต<strong>ร</strong><strong>า</strong>ดอกเบี้<strong>ย</strong> คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong><strong>จ</strong><strong>า</strong>กอัต<strong>ร</strong><strong>า</strong>แลกเ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>แล<strong>ะ</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong><strong>จ</strong><strong>า</strong>กสิ<strong>น</strong>เชื่อวัตถุ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ส<strong>ง</strong>ค์ก<strong>า</strong><strong>ร</strong>ใช้เค<strong>ร</strong>ื่อ<strong>ง</strong>มือท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เพื่อลดคว<strong>า</strong>มไม่แ<strong>น</strong>่<strong>น</strong>อ<strong>น</strong>ขอ<strong>ง</strong>ก<strong>ร</strong><strong>ะ</strong>แสเ<strong>ง</strong>ิ<strong>น</strong>สดใ<strong>น</strong>อ<strong>น</strong><strong>า</strong>คต ที่เกิด<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>แ<strong>ป</strong>ล<strong>ง</strong>ขอ<strong>ง</strong>อัต<strong>ร</strong><strong>า</strong>ดอกเบี้<strong>ย</strong>แล<strong>ะ</strong>อัต<strong>ร</strong><strong>า</strong>แลกเ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong> แล<strong>ะ</strong>เพื่อช่ว<strong>ย</strong>ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>สภ<strong>า</strong>พคล่อ<strong>ง</strong>ขอ<strong>ง</strong>เ<strong>ง</strong>ิ<strong>น</strong>สด กล<strong>ย</strong>ุทธ์ที่ใช้ใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong><strong>ป</strong>้อ<strong>ง</strong>กั<strong>น</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>มีดั<strong>ง</strong><strong>น</strong>ี้คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ด้<strong>า</strong><strong>น</strong>อัต<strong>ร</strong><strong>า</strong>ดอกเบี้<strong>ย</strong> กลุ่มบ<strong>ร</strong>ิษัทมีเ<strong>ง</strong>ิ<strong>น</strong>ฝ<strong>า</strong>กธ<strong>น</strong><strong>า</strong>ค<strong>า</strong><strong>ร</strong>ซึ่<strong>ง</strong>มูลค่<strong>า</strong>ขอ<strong>ง</strong>เ<strong>ง</strong>ิ<strong>น</strong>ฝ<strong>า</strong>กธ<strong>น</strong><strong>า</strong>ค<strong>า</strong><strong>ร</strong><strong>จ</strong><strong>ะ</strong>เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>แ<strong>ป</strong>ล<strong>ง</strong>อั<strong>น</strong>เ<strong>น</strong>ื่อ<strong>ง</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>แ<strong>ป</strong>ล<strong>ง</strong>อัต<strong>ร</strong><strong>า</strong>ดอกเบี้<strong>ย</strong>ใ<strong>น</strong>ตล<strong>า</strong>ด อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong>ไ<strong>ร</strong>ก็ดี ก<strong>า</strong><strong>ร</strong>เคลื่อ<strong>น</strong>ไหวใ<strong>น</strong>อัต<strong>ร</strong><strong>า</strong>ดอกเบี้<strong>ย</strong> ณ <strong>ป</strong>ั<strong>จ</strong><strong>จ</strong>ุบั<strong>น</strong>ไม่ได้เ<strong>ป</strong>็<strong>น</strong>ไ<strong>ป</strong>อ<strong>ย</strong>่<strong>า</strong><strong>ง</strong><strong>ร</strong>ุ<strong>น</strong>แ<strong>ร</strong><strong>ง</strong> แล<strong>ะ</strong>ผู้บ<strong>ร</strong>ิห<strong>า</strong><strong>ร</strong>เห็<strong>น</strong>ว่<strong>า</strong>คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ดั<strong>ง</strong>กล่<strong>า</strong>ว<strong>ย</strong>อม<strong>ร</strong>ับได้คว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ด้<strong>า</strong><strong>น</strong>อัต<strong>ร</strong><strong>า</strong>แลกเ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong> ณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551 แล<strong>ะ</strong> 2550 กลุ่มบ<strong>ร</strong>ิษัทไม่มีเค<strong>ร</strong>ื่อ<strong>ง</strong>มือท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>ที่เ<strong>ป</strong>็<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong>ต<strong>ร</strong><strong>า</strong>ต่<strong>า</strong><strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศที่เ<strong>ป</strong>็<strong>น</strong>ส<strong>า</strong><strong>ร</strong><strong>ะ</strong>ส<strong>ำ</strong>คัญทั้<strong>ง</strong><strong>น</strong>ี้เ<strong>น</strong>ื่อ<strong>ง</strong><strong>จ</strong><strong>า</strong>ก อสมท มี<strong>ร</strong><strong>า</strong><strong>ย</strong>ได้แล<strong>ะ</strong>ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ส่ว<strong>น</strong>ใหญ่เ<strong>ป</strong>็<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong>บ<strong>า</strong>ทแล<strong>ะ</strong>ไม่มีห<strong>น</strong>ี้ต่<strong>า</strong><strong>ง</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>เทศคว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong>ด้<strong>า</strong><strong>น</strong>ก<strong>า</strong><strong>ร</strong>ให้สิ<strong>น</strong>เชื่อ กลุ่มบ<strong>ร</strong>ิษัทไม่มีคว<strong>า</strong>มเสี่<strong>ย</strong><strong>ง</strong><strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ก<strong>ร</strong><strong>ะ</strong><strong>จ</strong>ุกตัวขอ<strong>ง</strong>สิ<strong>น</strong>เชื่อที่มี<strong>น</strong>ั<strong>ย</strong>ส<strong>ำ</strong>คัญ กลุ่มบ<strong>ร</strong>ิษัทได้ฝ<strong>า</strong>กเ<strong>ง</strong>ิ<strong>น</strong>สดไว้กับสถ<strong>า</strong>บั<strong>น</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>ที่<strong>น</strong>่<strong>า</strong>เชื่อถือ230 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

(v) Remuneration to directorsFor the year ended December 31, <strong>2008</strong> remuneration of the directors approximated Baht 8,302,740 This representsmeeting fees, bonuses, Committee fees and car rental. There were no loans provided to directors or management.27 Earnings per shareEarnings per share is calculated by dividing the net profit attributable to shareholders by the weighted average numberof ordinary shares issued during the period.Consolidated Company <strong>2008</strong> 2007 <strong>2008</strong> 2007Net profit attributable toordinary shareholders (Million Baht) 1,228 1,111 1,227 1,108Weighted average number ofordinary shares in issue (Million Shares) 687 687 687 687Earnings per share (Baht) 1.79 1.62 1.79 1.6128 Financial instrumentsThe principal financial risks faced by the Group are interest rate, exchange rate and credit risks. The objectives in using financial instruments are to reduce the uncertainty over future cash flows arising frommovements in interest and exchange rates, and to manage the liquidity of the cash resources. The following strategies areemployed to achieve these objectives. Interest rate riskThe Group has cash at bank the value of which fluctuates depending on changes in market interest rates. However, thefluctuation in interest rate is not volatile and the related risk is acceptable to the management.Currency riskAs at December 31, <strong>2008</strong> and 2007 the Group had no significant financial instruments in foreign currencies since mostof <strong>MCOT</strong>’s revenues and expenses were in Baht currency and there was no liability in foreign currency.Credit riskThe Group had no significant concentrations of credit risk. Cash is placed with credible financial institutions.A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d231

มูลค่<strong>า</strong><strong>ย</strong>ุติธ<strong>ร</strong><strong>ร</strong>มขอ<strong>ง</strong>สิ<strong>น</strong>ท<strong>ร</strong>ัพ<strong>ย</strong>์แล<strong>ะ</strong>ห<strong>น</strong>ี้สิ<strong>น</strong>ท<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong><strong>า</strong>ค<strong>า</strong>ต<strong>า</strong>มบัญชีขอ<strong>ง</strong>เ<strong>ง</strong>ิ<strong>น</strong>สด ลูกห<strong>น</strong>ี้ก<strong>า</strong><strong>ร</strong>ค้<strong>า</strong> เ<strong>จ</strong>้<strong>า</strong>ห<strong>น</strong>ี้ก<strong>า</strong><strong>ร</strong>ค้<strong>า</strong> ลูกห<strong>น</strong>ี้แล<strong>ะ</strong>เ<strong>จ</strong>้<strong>า</strong>ห<strong>น</strong>ี้อื่<strong>น</strong> มีมูลค่<strong>า</strong>ใกล้เคี<strong>ย</strong><strong>ง</strong>กับมูลค่<strong>า</strong><strong>ย</strong>ุติธ<strong>ร</strong><strong>ร</strong>ม ว<strong>ง</strong>เ<strong>ง</strong>ิ<strong>น</strong>สิ<strong>น</strong>เชื่อณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551 แล<strong>ะ</strong> 2550 กลุ่มบ<strong>ร</strong>ิษัทไม่ได้ท<strong>ำ</strong>สัญญ<strong>า</strong>ว<strong>ง</strong>เ<strong>ง</strong>ิ<strong>น</strong>สิ<strong>น</strong>เชื่อกับสถ<strong>า</strong>บั<strong>น</strong>ก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>ใด 29 ภ<strong>า</strong><strong>ร</strong><strong>ะ</strong>ผูกพั<strong>น</strong> แล<strong>ะ</strong>ห<strong>น</strong>ี้สิ<strong>น</strong>ที่อ<strong>า</strong><strong>จ</strong><strong>จ</strong><strong>ะ</strong>เกิดขึ้<strong>น</strong>ใ<strong>น</strong>ภ<strong>า</strong><strong>ย</strong>ห<strong>น</strong>้<strong>า</strong> ก) คดีคว<strong>า</strong>มอสมท ถูกฟ้อ<strong>ง</strong><strong>ร</strong>้อ<strong>ง</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>คดี <strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 11 คดี แล<strong>ะ</strong>ส่<strong>ง</strong>เ<strong>ร</strong>ื่อ<strong>ง</strong>ให้คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>พิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong>ชี้ข<strong>า</strong>ดก<strong>า</strong><strong>ร</strong><strong>ย</strong>ุติใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>คดีแพ่<strong>ง</strong>ขอ<strong>ง</strong>ส่ว<strong>น</strong><strong>ร</strong><strong>า</strong>ชก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>ห<strong>น</strong>่ว<strong>ย</strong><strong>ง</strong><strong>า</strong><strong>น</strong>ที่เกี่<strong>ย</strong>วข้อ<strong>ง</strong> 1 คดี โด<strong>ย</strong>โ<strong>จ</strong>ทก์ฟ้อ<strong>ง</strong>ให้ อสมท ชดใช้ค่<strong>า</strong>เสี<strong>ย</strong>ห<strong>า</strong><strong>ย</strong>เ<strong>ป</strong>็<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong> <strong>ป</strong><strong>ร</strong><strong>ะ</strong>ม<strong>า</strong>ณ 379.68 ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ท<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบด้ว<strong>ย</strong>ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ทคดี<strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>พิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong>ขอ<strong>ง</strong>ศ<strong>า</strong>ลชั้<strong>น</strong>ต้<strong>น</strong> 7 คดี ค่<strong>า</strong>เสี<strong>ย</strong>ห<strong>า</strong><strong>ย</strong> 346.96คดีอ<strong>ย</strong>ู่<strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>พิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong>ขอ<strong>ง</strong>ศ<strong>า</strong>ลอุทธ<strong>ร</strong>ณ์ 4 คดี ค่<strong>า</strong>เสี<strong>ย</strong>ห<strong>า</strong><strong>ย</strong> 8.67คดีอ<strong>ย</strong>ู่<strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>พิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong>ขอ<strong>ง</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>พิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong> -ชี้ข<strong>า</strong>ดก<strong>า</strong><strong>ร</strong><strong>ย</strong>ุติใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>คดีแพ่<strong>ง</strong> 1 คดี ค่<strong>า</strong>เสี<strong>ย</strong>ห<strong>า</strong><strong>ย</strong> 24.05<strong>ร</strong>วม 12 คดี 379.68ส<strong>ำ</strong>ห<strong>ร</strong>ับคดีที่อ<strong>ย</strong>ู่<strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>ก<strong>า</strong><strong>ร</strong>พิ<strong>จ</strong><strong>า</strong><strong>ร</strong>ณ<strong>า</strong>ขอ<strong>ง</strong>ศ<strong>า</strong>ลอุทธ<strong>ร</strong>ณ์ 4 คดี <strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบด้ว<strong>ย</strong>1. คดีที่ศ<strong>า</strong>ลชั้<strong>น</strong>ต้<strong>น</strong>พิพ<strong>า</strong>กษ<strong>า</strong><strong>ย</strong>กฟ้อ<strong>ง</strong>แล้ว 1 คดี แต่โ<strong>จ</strong>ทก์อุทธ<strong>ร</strong>ณ์ เพื่อเ<strong>ร</strong>ี<strong>ย</strong>กค่<strong>า</strong>เสี<strong>ย</strong>ห<strong>า</strong><strong>ย</strong> 1.00 ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ท2. คดีที่ศ<strong>า</strong>ลชั้<strong>น</strong>ต้<strong>น</strong>พิพ<strong>า</strong>กษ<strong>า</strong><strong>ย</strong>กฟ้อ<strong>ง</strong>แล้ว 1 คดี แต่โ<strong>จ</strong>ทก์อุทธ<strong>ร</strong>ณ์ เพื่อเ<strong>ร</strong>ี<strong>ย</strong>กค่<strong>า</strong>เสี<strong>ย</strong>ห<strong>า</strong><strong>ย</strong> 6.99 ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ท แล<strong>ะ</strong>คดี<strong>น</strong>ี้ อสมท ฟ้อ<strong>ง</strong>แ<strong>ย</strong>้<strong>ง</strong>เ<strong>ร</strong>ี<strong>ย</strong>กค่<strong>า</strong><strong>ป</strong><strong>ร</strong>ับ 9.48 ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ท3. คดีที่ศ<strong>า</strong>ลชั้<strong>น</strong>ต้<strong>น</strong>พิพ<strong>า</strong>กษ<strong>า</strong>ให้ อสมท ช<strong>ำ</strong><strong>ร</strong><strong>ะ</strong>ห<strong>น</strong>ี้ต<strong>า</strong>มฟ้อ<strong>ง</strong> 2 คดี ค่<strong>า</strong>เสี<strong>ย</strong>ห<strong>า</strong><strong>ย</strong> 0.68 ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ท อ<strong>ย</strong>ู่<strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong> อสมท อุทธ<strong>ร</strong>ณ์ข) ภ<strong>า</strong><strong>ร</strong><strong>ะ</strong>ค้<strong>ำ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>กั<strong>น</strong>ณ วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2551 แล<strong>ะ</strong> 2550 กลุ่มบ<strong>ร</strong>ิษัทไม่มีภ<strong>า</strong><strong>ร</strong><strong>ะ</strong>เกี่<strong>ย</strong>วกับก<strong>า</strong><strong>ร</strong>ค้<strong>ำ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>กั<strong>น</strong>กับธ<strong>น</strong><strong>า</strong>ค<strong>า</strong><strong>ร</strong> ก<strong>า</strong><strong>ร</strong>ค้<strong>ำ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>กั<strong>น</strong>อื่<strong>น</strong> แล<strong>ะ</strong>ใ<strong>น</strong>เ<strong>ร</strong>ื่อ<strong>ง</strong>อื่<strong>น</strong> ๆ ที่เ<strong>ป</strong>็<strong>น</strong><strong>ป</strong>กติใ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ธุ<strong>ร</strong>กิ<strong>จ</strong>ซึ่<strong>ง</strong>ค<strong>า</strong>ดว่<strong>า</strong><strong>จ</strong><strong>ะ</strong>ก่อให้เกิดห<strong>น</strong>ี้สิ<strong>น</strong>ที่มีส<strong>า</strong><strong>ร</strong><strong>ะ</strong>ส<strong>ำ</strong>คัญ232 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

Fair values of assets and financial liabilitiesThe carrying amounts of cash, trade accounts receivable, trade accounts payable, other receivable and payableapproximate to their fair values. Credit facilitiesAs at December 31, <strong>2008</strong> and 2007 the Group did not have any credit facilities with financial institutions. 29 Commitments and contingencies (i) Pending litigations<strong>MCOT</strong> had to accuse to pay claims in 11 lawsuits and being in consideration of The Committee for ruling on theconclusion of civil cases between Government Agencies 1 lawsuit to claim damage in amount of Baht 379.68 million asfollows:Million BahtAmount to claimsUnder the consideration of Court of First Instance 7 Lawsuits to claim 346.96Under the consideration of Court of Appeal 4 Lawsuits to claim 8.67Under the consideration of The Committee for ruling on-the conclusion of civil cases between Government Agencies 1 Lawsuits to claim 24.05Total 12 Lawsuits 379.68Lawsuits under the consideration of Court of Appeal can be classified as follows:1. 1 Lawsuit, Court of First Instance had judge to acquit the accused but the complainant had to appeal to claimdamage in amount of Baht 1 million.2. 1 Lawsuit, Court of First Instance had judge to acquit the accused but the complainant had to appeal to claimdamage in amount of Baht 6.99 million and <strong>MCOT</strong> make a counterclaim a fine in amount of Baht 9.48 million.3. 2 Lawsuit, Court of First Instance had judge <strong>MCOT</strong> to pay claim in amount of Baht 0.68 million and <strong>MCOT</strong> hadto appeal(ii) GuaranteesAs at December 31, <strong>2008</strong> and 2007 the Group had no contingent liabilities in respect of bank and other guaranteesand other matters arising in the ordinary course of business from which it expects that material liabilities will arise. A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d233

29 ภ<strong>า</strong><strong>ร</strong><strong>ะ</strong>ผูกพั<strong>น</strong> แล<strong>ะ</strong>ห<strong>น</strong>ี้สิ<strong>น</strong>ที่อ<strong>า</strong><strong>จ</strong><strong>จ</strong><strong>ะ</strong>เกิดขึ้<strong>น</strong>ใ<strong>น</strong>ภ<strong>า</strong><strong>ย</strong>ห<strong>น</strong>้<strong>า</strong> (ต่อ)ค) ภ<strong>า</strong><strong>ร</strong><strong>ะ</strong>ผูกพั<strong>น</strong>ต<strong>า</strong>มสัญญ<strong>า</strong><strong>จ</strong>้<strong>า</strong><strong>ง</strong>เหม<strong>า</strong>บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>สัญญ<strong>า</strong>เช่<strong>า</strong>ภ<strong>า</strong><strong>ร</strong><strong>ะ</strong>ผูกพั<strong>น</strong>ต<strong>า</strong>มสัญญ<strong>า</strong><strong>จ</strong>้<strong>า</strong><strong>ง</strong>เหม<strong>า</strong>บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>สัญญ<strong>า</strong>เช่<strong>า</strong> ณ วั<strong>น</strong>ที่ใ<strong>น</strong><strong>ง</strong>บดุล แต่<strong>ย</strong>ั<strong>ง</strong>ไม่ได้<strong>ร</strong>ับ<strong>ร</strong>ู้ใ<strong>น</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>น</strong>ี้มีดั<strong>ง</strong><strong>น</strong>ี้ ห<strong>น</strong>่ว<strong>ย</strong> : ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วม <strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท2551 2550 2551 2550ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ต<strong>า</strong>มสัญญ<strong>า</strong><strong>จ</strong>้<strong>า</strong><strong>ง</strong>เหม<strong>า</strong>บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>แล<strong>ะ</strong>สัญญ<strong>า</strong>เช่<strong>า</strong><strong>น</strong>้อ<strong>ย</strong>กว่<strong>า</strong> 1 <strong>ป</strong>ี 44.31 60.00 41.55 57.251 - 5 <strong>ป</strong>ี 33.04 58.73 31.60 55.53<strong>ร</strong>วม 77.35 118.73 73.15 112.78<strong>ง</strong>) ภ<strong>า</strong><strong>ร</strong><strong>ะ</strong>ผูกพั<strong>น</strong>ต<strong>า</strong>ม<strong>ร</strong><strong>า</strong><strong>ย</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong>ฝ่<strong>า</strong><strong>ย</strong>ทุ<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong>ฝ่<strong>า</strong><strong>ย</strong>ทุ<strong>น</strong>ที่ถือเ<strong>ป</strong>็<strong>น</strong>ภ<strong>า</strong><strong>ร</strong><strong>ะ</strong>ผูกพั<strong>น</strong> ณ วั<strong>น</strong>ที่ใ<strong>น</strong><strong>ง</strong>บดุล แต่<strong>ย</strong>ั<strong>ง</strong>ไม่ได้<strong>ร</strong>ับ<strong>ร</strong>ู้ใ<strong>น</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>น</strong>ี้มีดั<strong>ง</strong><strong>น</strong>ี้ห<strong>น</strong>่ว<strong>ย</strong> : ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ท<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ร</strong>วมแล<strong>ะ</strong><strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>เฉพ<strong>า</strong><strong>ะ</strong>บ<strong>ร</strong>ิษัท2551 2550ค่<strong>า</strong>อุ<strong>ป</strong>ก<strong>ร</strong>ณ์ 115.15 1.40<strong>ร</strong>วม 115.15 1.40234 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

(iii) Contingent liabilities from services and rental agreementsContingent liabilities from services and rental agreements as at the balance sheet date but not recognised in thefinancial statements are as follow :Unit: Million BahtConsolidatedCompany<strong>2008</strong> 2007 <strong>2008</strong> 2007Services and rental agreementsLess than 1 year 44.31 60.00 41.55 57.251 - 5 years 33.04 58.73 31.60 55.53Total 77.35 118.73 73.15 112.78(iv) Capital commitmentsCapital expenditure contracted for at the balance sheet date but not recognised in the financial statements is asfollow: Unit: Million BahtConsolidated and Company<strong>2008</strong> 2007Additions of equipment 115.15 1.40Total 115.15 1.40A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d235

30 ผล<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์ตอบแท<strong>น</strong><strong>จ</strong><strong>า</strong>กสัญญ<strong>า</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ภ<strong>า</strong><strong>ย</strong>ใต้เ<strong>ง</strong>ื่อ<strong>น</strong>ไขขอ<strong>ง</strong>สัญญ<strong>า</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ต<strong>า</strong>มที่กล่<strong>า</strong>วไว้ใ<strong>น</strong>หม<strong>า</strong><strong>ย</strong>เหตุข้อ 1 ผู้<strong>ป</strong><strong>ร</strong><strong>ะ</strong>กอบก<strong>า</strong><strong>ร</strong><strong>จ</strong><strong>ะ</strong>ต้อ<strong>ง</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong>ผล<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์ตอบแท<strong>น</strong><strong>ร</strong><strong>า</strong><strong>ย</strong><strong>ป</strong>ีให้แก่บ<strong>ร</strong>ิษัทใ<strong>น</strong>อัต<strong>ร</strong><strong>า</strong><strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong>ขอ<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้<strong>จ</strong><strong>า</strong>กก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong> ห<strong>ร</strong>ือเท่<strong>า</strong>กับเ<strong>ง</strong>ิ<strong>น</strong>ขั้<strong>น</strong>ต่<strong>ำ</strong>ที่<strong>ร</strong><strong>ะ</strong>บุไว้ใ<strong>น</strong>สัญญ<strong>า</strong>แล้วแต่<strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong>ใด <strong>จ</strong><strong>ะ</strong>สู<strong>ง</strong>กว่<strong>า</strong>โด<strong>ย</strong>มี<strong>ร</strong><strong>า</strong><strong>ย</strong>ล<strong>ะ</strong>เอี<strong>ย</strong>ดดั<strong>ง</strong>ต่อไ<strong>ป</strong><strong>น</strong>ี้อ<strong>า</strong><strong>ย</strong>ุสัญญ<strong>า</strong>ผล<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์ตอบแท<strong>น</strong>ที่<strong>จ</strong><strong>ะ</strong>ต้อ<strong>ง</strong>ได้<strong>ร</strong>ับต<strong>า</strong>มสัญญ<strong>า</strong>ก<strong>า</strong><strong>ร</strong>ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทที่<strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>/สิ้<strong>น</strong>สุดสัญญ<strong>า</strong>อัต<strong>ร</strong><strong>า</strong><strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong><strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong>ขั้<strong>น</strong>ต่<strong>ำ</strong>ต่อ<strong>ป</strong>ีขอ<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ก) ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong>ส่<strong>ง</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์สี <strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong>เวล<strong>า</strong> ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ทบ<strong>ร</strong>ิษัท บ<strong>า</strong><strong>ง</strong>กอกเอ็<strong>น</strong>เตอ<strong>ร</strong>์เท<strong>น</strong>เม้<strong>น</strong>ต์ <strong>จ</strong><strong>ำ</strong>กัด (“BEC”) 42 <strong>ป</strong>ี - ก่อ<strong>น</strong><strong>ป</strong>ี 2544 418.33มี.ค. 2563 2544 49.402545 54.472546 59.792547 65.392548 110.262549 129.422550 135.912551 142.702552 149.832553 157.322554 165.182555 173.442556 182.122557 191.232558 200.792559 210.832560 221.372561 232.442562 244.062563 61.75<strong>ย</strong>อด<strong>ร</strong>วมเ<strong>ง</strong>ิ<strong>น</strong>ขั้<strong>น</strong>ต่<strong>ำ</strong>ตลอดอ<strong>า</strong><strong>ย</strong>ุสัญญ<strong>า</strong>เ<strong>ป</strong>็<strong>น</strong><strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 3,356.03 ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ท236 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

30 Shared revenue under Joint Operation Agreements Under the Joint Operation Agreements as discussed in Note 1, the operators have to pay <strong>annual</strong> fees to <strong>MCOT</strong> basedon fixed percentages of gross revenues or at the minimum fee as specified in each of the agreements, whichever is higher.Details of the shared revenues are as follow: ContractualShared revenuesServices / Operators term / Percentage ofMinimum fee per annumExpiration period gross revenues(i) Color television transmission Period Million BahtThe Bangkok Entertainment Company Limited (“BEC”) 42 years - Before 2001 418.33Mar 2020 2001 49.402002 54.472003 59.792004 65.392005 110.262006 129.422007 135.91<strong>2008</strong> 142.702009 149.832010 157.322011 165.182012 173.442013 182.122014 191.232015 200.792016 210.832017 221.372018 232.442019 244.062020 61.75The sum of the minimum fee overthe agreement period is Baht3,356.03 million. A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d237

30 ผล<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์ตอบแท<strong>น</strong><strong>จ</strong><strong>า</strong>กสัญญ<strong>า</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong> (ต่อ)ก<strong>า</strong><strong>ร</strong>ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทที่<strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>อ<strong>า</strong><strong>ย</strong>ุสัญญ<strong>า</strong>ผล<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์ตอบแท<strong>น</strong>ที่<strong>จ</strong><strong>ะ</strong>ต้อ<strong>ง</strong>ได้<strong>ร</strong>ับต<strong>า</strong>มสัญญ<strong>า</strong>/สิ้<strong>น</strong>สุดสัญญ<strong>า</strong>อัต<strong>ร</strong><strong>า</strong><strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong><strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong>ขั้<strong>น</strong>ต่<strong>ำ</strong>ต่อ<strong>ป</strong>ีขอ<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้บ<strong>ร</strong>ิษัท บ<strong>า</strong><strong>ง</strong>กอกเอ็<strong>น</strong>เตอ<strong>ร</strong>์เท<strong>น</strong>เม้<strong>น</strong>ต์ <strong>จ</strong><strong>ำ</strong>กัด (“BEC”) (ต่อ) ใ<strong>น</strong>ก<strong>ร</strong>ณีอัต<strong>ร</strong><strong>า</strong>เพิ่มขอ<strong>ง</strong>ดัช<strong>น</strong>ี ค่<strong>า</strong>ค<strong>ร</strong>อ<strong>ง</strong>ชีพ (เ<strong>ง</strong>ิ<strong>น</strong>เฟ้อ) ที่<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ก<strong>า</strong>ศโด<strong>ย</strong><strong>ร</strong><strong>า</strong>ชก<strong>า</strong><strong>ร</strong><strong>ป</strong>ีใดใ<strong>น</strong>ช่ว<strong>ง</strong>ก<strong>า</strong><strong>ร</strong>ข<strong>ย</strong><strong>า</strong><strong>ย</strong>อ<strong>า</strong><strong>ย</strong>ุสัญญ<strong>า</strong>สู<strong>ง</strong>เกิ<strong>น</strong>กว่<strong>า</strong> <strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong> 5ขึ้<strong>น</strong>ไ<strong>ป</strong> BEC <strong>ย</strong>ิ<strong>น</strong><strong>ย</strong>อมให้ อสมท <strong>น</strong><strong>ำ</strong>อัต<strong>ร</strong><strong>า</strong><strong>น</strong>ั้<strong>น</strong>ม<strong>า</strong>ค<strong>ำ</strong><strong>น</strong>วณค่<strong>า</strong>ตอบแท<strong>น</strong><strong>น</strong>ั้<strong>น</strong>ใหม่<strong>จ</strong><strong>า</strong>กฐ<strong>า</strong><strong>น</strong>ขอ<strong>ง</strong>ค่<strong>า</strong>ตอบแท<strong>น</strong>ใ<strong>น</strong><strong>ป</strong>ีที่ผ่<strong>า</strong><strong>น</strong>ม<strong>า</strong> แต่ทั้<strong>ง</strong><strong>น</strong>ี้ห<strong>า</strong>กดัช<strong>น</strong>ีค่<strong>า</strong>ค<strong>ร</strong>อ<strong>ง</strong>ชีพสู<strong>ง</strong>เกิ<strong>น</strong>กว่<strong>า</strong><strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong> 10ให้คิดอัต<strong>ร</strong><strong>า</strong>สู<strong>ง</strong>สุดเ<strong>ป</strong>็<strong>น</strong><strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong> 10ส่ว<strong>น</strong>ใ<strong>น</strong><strong>ป</strong>ีถัดไ<strong>ป</strong>ให้ใช้ค่<strong>า</strong>ตอบแท<strong>น</strong>ที่ค<strong>ำ</strong><strong>น</strong>วณได้ใหม่เ<strong>ป</strong>็<strong>น</strong>ฐ<strong>า</strong><strong>น</strong> แล้วคิดต<strong>า</strong>มหลักเกณฑ์ใ<strong>น</strong>อัต<strong>ร</strong><strong>า</strong>เพิ่ม <strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong> 5 ต่อ<strong>ป</strong>ีข) บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>โท<strong>ร</strong>ทัศ<strong>น</strong>์<strong>ร</strong><strong>ะ</strong>บบบอก<strong>ร</strong>ับเ<strong>ป</strong>็<strong>น</strong>สม<strong>า</strong>ชิก <strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong>เวล<strong>า</strong> ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ทบ<strong>ร</strong>ิษัท <strong>ย</strong>ูไ<strong>น</strong>เต็ด บ<strong>ร</strong>อดค<strong>า</strong>สติ้<strong>ง</strong> คอ<strong>ร</strong>์<strong>ป</strong>อเ<strong>ร</strong>ชั่<strong>น</strong> <strong>จ</strong><strong>ำ</strong>กัด 20 <strong>ป</strong>ี 6.5 ก่อ<strong>น</strong> ต.ค. 37 10.44(มห<strong>า</strong>ช<strong>น</strong>) (“UBC”) ( เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>เ<strong>ป</strong>็<strong>น</strong> บม<strong>จ</strong>.ท<strong>ร</strong>ูวิชั่<strong>น</strong>ส์) ก.<strong>ย</strong>. 2557 ต.ค. 37 - ก.<strong>ย</strong>. 38 10.00ต.ค. 38 - ก.<strong>ย</strong>. 39 10.00ต.ค. 39 - ก.<strong>ย</strong>. 44 15.00ต.ค. 44 - ก.<strong>ย</strong>. 49 20.00ต.ค. 49 - ก.<strong>ย</strong>. 54 25.00ต.ค. 54 - ก.<strong>ย</strong>. 57 30.00<strong>ย</strong>อด<strong>ร</strong>วมเ<strong>ง</strong>ิ<strong>น</strong>ขั้<strong>น</strong>ต่<strong>ำ</strong>ตลอดอ<strong>า</strong><strong>ย</strong>ุสัญญ<strong>า</strong>เ<strong>ป</strong>็<strong>น</strong><strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 420.44 ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ท 238 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

30 Shared revenue under Joint Operation Agreements (continued)ContractualServices / Operators term / Percentage ofExpiration period gross revenuesShared revenuesMinimum fee per annumThe Bangkok Entertainment Company Limited (“BEC”)(ii) Pay television servicesIf the consumer price index(inflation) increases during thecontractual term by more than 5 percent, BEC allows <strong>MCOT</strong> to use that rate as the basis for thecalculation of a new <strong>annual</strong> feebased on the previous year’s fee.Nevertheless, if the consumerprice index is higher than 10%,<strong>MCOT</strong> shall use 10% as the basisfor calculation, and shall use thenew <strong>annual</strong> fee as a basis forcalculation the following year withan increase of 5% per year. Period Million BahtUnited Broadcasting Corporation Public 20 years 6.5 Before Oct 94 10.44Company Limited (“UBC”) (Changed its name to Sep 2014 Oct 94 - Sep 95 10.00True Visions Public Company Limited) Oct 95 - Sep 96 10.00Oct 96 - Sep 01 15.00Oct 01 - Sep 06 20.00Oct 06 - Sep 11 25.00Oct 11 - Sep 14 30.00The sum of the minimum fee overthe agreement period is Baht420.44 million. A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d239

30 ผล<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์ตอบแท<strong>น</strong><strong>จ</strong><strong>า</strong>กสัญญ<strong>า</strong><strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong> (ต่อ)ก<strong>า</strong><strong>ร</strong>ให้บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัทที่<strong>ร</strong>่วมด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>ก<strong>า</strong><strong>ร</strong>อ<strong>า</strong><strong>ย</strong>ุสัญญ<strong>า</strong>ผล<strong>ป</strong><strong>ร</strong><strong>ะ</strong>โ<strong>ย</strong>ช<strong>น</strong>์ตอบแท<strong>น</strong>ที่<strong>จ</strong><strong>ะ</strong>ต้อ<strong>ง</strong>ได้<strong>ร</strong>ับต<strong>า</strong>มสัญญ<strong>า</strong>/สิ้<strong>น</strong>สุดสัญญ<strong>า</strong>อัต<strong>ร</strong><strong>า</strong><strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong><strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong>ขั้<strong>น</strong>ต่<strong>ำ</strong>ต่อ<strong>ป</strong>ีขอ<strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong>ได้ <strong>ร</strong><strong>ะ</strong><strong>ย</strong><strong>ะ</strong>เวล<strong>า</strong> ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ทบ<strong>ร</strong>ิษัท <strong>ย</strong>ูบีซี เคเบิ้ล เ<strong>น</strong>็ตเวอ<strong>ร</strong>์ค <strong>จ</strong><strong>ำ</strong>กัด (“UBCC”) 25 <strong>ป</strong>ี 6.5 พ.ศ. 2538 - 39 10.00(เ<strong>ป</strong>ลี่<strong>ย</strong><strong>น</strong>เ<strong>ป</strong>็<strong>น</strong> บม<strong>จ</strong>.ท<strong>ร</strong>ูวิชั่<strong>น</strong>ส์ เคเบิ้ล) ธ.ค. 2562 2540 - 44 15.002545 - 49 20.002550 - 54 25.002555 - 59 30.002560 - 62 35.00<strong>ย</strong>อด<strong>ร</strong>วมเ<strong>ง</strong>ิ<strong>น</strong>ขั้<strong>น</strong>ต่<strong>ำ</strong>ตลอดอ<strong>า</strong><strong>ย</strong>ุสัญญ<strong>า</strong>เ<strong>ป</strong>็<strong>น</strong><strong>จ</strong><strong>ำ</strong><strong>น</strong>ว<strong>น</strong> 575.00 ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ทค) บ<strong>ร</strong>ิก<strong>า</strong><strong>ร</strong>ออกอ<strong>า</strong>ก<strong>า</strong>ศวิท<strong>ย</strong>ุ บ<strong>ร</strong>ิษัท บ<strong>า</strong><strong>ง</strong>กอกเอ็<strong>น</strong>เตอ<strong>ร</strong>์เท<strong>น</strong>เม้<strong>น</strong>ต์ <strong>จ</strong><strong>ำ</strong>กัด (“BEC”) 30 <strong>ป</strong>ี - ภ<strong>า</strong><strong>ย</strong>ใต้เ<strong>ง</strong>ื่อ<strong>น</strong>ไขขอ<strong>ง</strong>สัญญ<strong>า</strong><strong>ร</strong>่วมม.ค. 2563 ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong>กิ<strong>จ</strong>ก<strong>า</strong><strong>ร</strong> BEC <strong>จ</strong><strong>ะ</strong>ต้อ<strong>ง</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong>ค่<strong>า</strong>เช่<strong>า</strong>เวล<strong>า</strong>แล<strong>ะ</strong>ค่<strong>า</strong>ใช้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>ต่<strong>า</strong><strong>ง</strong> ๆ <strong>ร</strong><strong>า</strong><strong>ย</strong>เดือ<strong>น</strong>ให้แก่ อสมท ใ<strong>น</strong>อัต<strong>ร</strong><strong>า</strong>300,000 บ<strong>า</strong>ท ต่อเดือ<strong>น</strong> เ<strong>ร</strong>ิ่มต้<strong>น</strong>ตั้<strong>ง</strong>แต่เดือ<strong>น</strong>กุมภ<strong>า</strong>พั<strong>น</strong>ธ์ 2539 แล<strong>ะ</strong><strong>จ</strong><strong>ะ</strong>มีก<strong>า</strong><strong>ร</strong><strong>ป</strong><strong>ร</strong>ับค่<strong>า</strong>เช่<strong>า</strong>ทุก<strong>ป</strong>ีใ<strong>น</strong>อัต<strong>ร</strong><strong>า</strong><strong>ร</strong>้อ<strong>ย</strong>ล<strong>ะ</strong> 10 ต่อ<strong>ป</strong>ี <strong>จ</strong><strong>น</strong>ก<strong>ร</strong><strong>ะ</strong>ทั่<strong>ง</strong>สิ้<strong>น</strong>สุดสัญญ<strong>า</strong>ใ<strong>น</strong>เดือ<strong>น</strong>มก<strong>ร</strong><strong>า</strong>คม 256331 ก<strong>า</strong><strong>ร</strong><strong>จ</strong>่<strong>า</strong><strong>ย</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ป</strong>ั<strong>น</strong>ผลเมื่อวั<strong>น</strong>ที่ 24 เมษ<strong>า</strong><strong>ย</strong><strong>น</strong> 2551 ที่<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมส<strong>า</strong>มัญ<strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong><strong>ำ</strong><strong>ป</strong>ีผู้ถือหุ้<strong>น</strong>ได้มีมติให้ บ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) <strong>จ</strong>่<strong>า</strong><strong>ย</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ป</strong>ั<strong>น</strong>ผลให้แก่ผู้ถือหุ้<strong>น</strong>ส<strong>ำ</strong>ห<strong>ร</strong>ับผลก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong><strong>ง</strong>วดวั<strong>น</strong>ที่ 1 ก<strong>ร</strong>กฎ<strong>า</strong>คม 2550 - วั<strong>น</strong>ที่ 31 ธั<strong>น</strong>ว<strong>า</strong>คม 2550 ใ<strong>น</strong>อัต<strong>ร</strong><strong>า</strong>หุ้<strong>น</strong>ล<strong>ะ</strong> 0.74 บ<strong>า</strong>ท เ<strong>ป</strong>็<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong>508.453 ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ท โด<strong>ย</strong>บ<strong>ร</strong>ิษัทได้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ป</strong>ั<strong>น</strong>ผลดั<strong>ง</strong>กล่<strong>า</strong>วไ<strong>ป</strong>แล้วเมื่อวั<strong>น</strong>ที่ 16 พฤษภ<strong>า</strong>คม 2551เมื่อวั<strong>น</strong>ที่ 23 กั<strong>น</strong><strong>ย</strong><strong>า</strong><strong>ย</strong><strong>น</strong> 2551 ที่<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ชุมคณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด ได้มีมติให้ บ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) <strong>จ</strong>่<strong>า</strong><strong>ย</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ป</strong>ั<strong>น</strong>ผล<strong>ร</strong><strong>ะ</strong>หว่<strong>า</strong><strong>ง</strong>ก<strong>า</strong>ลให้แก่ผู้ถือหุ้<strong>น</strong>ส<strong>ำ</strong>ห<strong>ร</strong>ับผลก<strong>า</strong><strong>ร</strong>ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong><strong>ง</strong><strong>า</strong><strong>น</strong><strong>ง</strong>วดวั<strong>น</strong>ที่ 1 มก<strong>ร</strong><strong>า</strong>คม 2551 - วั<strong>น</strong>ที่ 30 มิถุ<strong>น</strong><strong>า</strong><strong>ย</strong><strong>น</strong> 2551 ใ<strong>น</strong>อัต<strong>ร</strong><strong>า</strong>หุ้<strong>น</strong>ล<strong>ะ</strong> 0.75 บ<strong>า</strong>ท เ<strong>ป</strong>็<strong>น</strong>เ<strong>ง</strong>ิ<strong>น</strong> 515.324 ล้<strong>า</strong><strong>น</strong>บ<strong>า</strong>ท โด<strong>ย</strong>บ<strong>ร</strong>ิษัทได้<strong>จ</strong>่<strong>า</strong><strong>ย</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>ป</strong>ั<strong>น</strong>ผลดั<strong>ง</strong>กล่<strong>า</strong>วไ<strong>ป</strong>แล้วเมื่อวั<strong>น</strong>ที่ 16 ตุล<strong>า</strong>คม 255132 ก<strong>า</strong><strong>ร</strong>อ<strong>น</strong>ุมัติ<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong>คณ<strong>ะ</strong>ก<strong>ร</strong><strong>ร</strong>มก<strong>า</strong><strong>ร</strong>บ<strong>ร</strong>ิษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>) อ<strong>น</strong>ุมัติให้ออก<strong>ง</strong>บก<strong>า</strong><strong>ร</strong>เ<strong>ง</strong>ิ<strong>น</strong><strong>น</strong>ี้ใ<strong>น</strong>วั<strong>น</strong>ที่ 26 กุมภ<strong>า</strong>พั<strong>น</strong>ธ์ 2552240 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

30 Shared revenue under Joint Operation Agreements (continued)ContractualShared revenuesServices / Operators term / Percentage ofExpiration period gross revenuesMinimum fee per annum Period Million BahtUBC Cable Network Company Limited (“UBCC”) 25 years 6.5 1995 - 96 10.00(Changed its name to True Visions Cable Dec 2019 1997 - 2001 15.00Public company Limited) 2002 - 06 20.002007 - 11 25.002012 - 16 30.002017 - 19 35.00The sum of the minimum fee overthe agreement period is Baht(iii) Radio broadcasting services575.00 million.Bangkok Entertainment Company Limited (“BEC”) 30 years - Under the Joint Operation Jan 2020Agreement, BEC is to pay airtimerental fee and other monthlyexpenses to <strong>MCOT</strong> of Baht300,000 per month, commencingFebruary 1996, and the amountwill increase at the rate of 10percent <strong>annual</strong>ly until theagreement ends in January 2020.31 Dividend PaymentOn April 24, <strong>2008</strong>, the Ordinary Shareholders Meeting approved a dividend for the period beginning July 1, 2007 toDecember 31, 2007 of Baht 0.74 per share, totaling Baht 508.453 million. The Company had already paid out the dividend onMay 16, <strong>2008</strong>.On September 23, <strong>2008</strong>, the Board of <strong>MCOT</strong> Meeting approved a dividend for the period beginning January 1, <strong>2008</strong> toJune 30, <strong>2008</strong> of Baht 0.75 per share, totaling Baht 515.324 million. The Company had already paid out the dividend onOctober 16, <strong>2008</strong>.32 Financial statement approvedThe Board of directors of <strong>MCOT</strong> approved these financial statements on February 26, 2009A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d241

ส<strong>ำ</strong><strong>น</strong>ัก<strong>ง</strong><strong>า</strong><strong>น</strong>ส<strong>า</strong>ข<strong>า</strong>ส<strong>า</strong>ข<strong>า</strong>ที่ 1 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 23 โ<strong>ร</strong><strong>ง</strong>แ<strong>ร</strong>มเชี<strong>ย</strong><strong>ง</strong>ใหม่ออคิด ถ.ห้ว<strong>ย</strong>แก้ว ต.สุเทพ อ.เมือ<strong>ง</strong> <strong>จ</strong>.เชี<strong>ย</strong><strong>ง</strong>ใหม่ 50200 โท<strong>ร</strong>.053-357062ส<strong>า</strong>ข<strong>า</strong>ที่ 2 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 416 หมู่ที่ 6 ถ.ฝั่<strong>ง</strong>หมิ่<strong>น</strong>-ห<strong>น</strong>อ<strong>ง</strong>บัวแด<strong>ง</strong> ต.<strong>ร</strong>ิมกก อ.เมือ<strong>ง</strong> <strong>จ</strong>.เชี<strong>ย</strong><strong>ง</strong><strong>ร</strong><strong>า</strong><strong>ย</strong> 57010 โท<strong>ร</strong>.053-152042ส<strong>า</strong>ข<strong>า</strong>ที่ 3 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 7/30 ถ.<strong>ป</strong><strong>ร</strong><strong>ะ</strong>ตูกลอ<strong>ง</strong> 2 ต.เวี<strong>ย</strong><strong>ง</strong> อ.เมือ<strong>ง</strong> <strong>จ</strong>.พ<strong>ะ</strong>เ<strong>ย</strong><strong>า</strong> 56000 โท<strong>ร</strong>.054-484323ส<strong>า</strong>ข<strong>า</strong>ที่ 4 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 63 ถ.<strong>ป</strong><strong>า</strong><strong>ง</strong>ล้อ<strong>น</strong>ิคม ต.<strong>จ</strong>อ<strong>ง</strong>ค<strong>ำ</strong> อ.เมือ<strong>ง</strong> <strong>จ</strong>.แม่ฮ่อ<strong>ง</strong>สอ<strong>น</strong> 58000 โท<strong>ร</strong>.053-613700ส<strong>า</strong>ข<strong>า</strong>ที่ 5 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 104 บ้<strong>า</strong><strong>น</strong>ก<strong>ร</strong>ด<strong>ง</strong><strong>า</strong>ม หมู่ที่ 5 ถ.<strong>น</strong>ค<strong>ร</strong>สว<strong>ร</strong><strong>ร</strong>ค์-พิษณุโลก ต.บ้<strong>า</strong><strong>น</strong><strong>น</strong><strong>า</strong> อ.วชิ<strong>ร</strong>บ<strong>า</strong><strong>ร</strong>มี <strong>จ</strong>.พิ<strong>จ</strong>ิต<strong>ร</strong> 66140 โท<strong>ร</strong>.056-692262ส<strong>า</strong>ข<strong>า</strong>ที่ 6 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 69 โ<strong>ร</strong><strong>ง</strong>แ<strong>ร</strong>ม<strong>น</strong>ค<strong>ร</strong>แพ<strong>ร</strong>่ ถ.<strong>ร</strong><strong>า</strong>ษฎ<strong>ร</strong>์ด<strong>ำ</strong>เ<strong>น</strong>ิ<strong>น</strong> ต.ใ<strong>น</strong>เวี<strong>ย</strong><strong>ง</strong> อ.เมือ<strong>ง</strong> <strong>จ</strong>.แพ<strong>ร</strong>่ 54000 โท<strong>ร</strong>.054-625694ส<strong>า</strong>ข<strong>า</strong>ที่ 7 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 1 อ<strong>า</strong>ค<strong>า</strong><strong>ร</strong>คุณธ<strong>ร</strong><strong>ร</strong>ม ศู<strong>น</strong><strong>ย</strong>์อ<strong>า</strong>ห<strong>า</strong><strong>ร</strong>เทศบ<strong>า</strong>ลเมือ<strong>ง</strong>ล<strong>ำ</strong>พู<strong>น</strong> ถ.<strong>ร</strong>อบเมือ<strong>ง</strong><strong>น</strong>อก ต.ใ<strong>น</strong>เมือ<strong>ง</strong> อ.เมือ<strong>ง</strong><strong>จ</strong>.ล<strong>ำ</strong>พู<strong>น</strong> 51000 โท<strong>ร</strong>.053-511889ส<strong>า</strong>ข<strong>า</strong>ที่ 8 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 22/4 หมู่ที่ 1 ต.คุ้<strong>ง</strong>ต<strong>ะ</strong>เภ<strong>า</strong> อ.เมือ<strong>ง</strong> <strong>จ</strong>.อุต<strong>ร</strong>ดิตถ์ 53000 โท<strong>ร</strong>.055-412922ส<strong>า</strong>ข<strong>า</strong>ที่ 9 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 91 หมู่ที่ 2 ต.<strong>ย</strong><strong>า</strong><strong>ง</strong>ซ้<strong>า</strong><strong>ย</strong> อ.เมือ<strong>ง</strong> <strong>จ</strong>.สุโขทั<strong>ย</strong> 64000 โท<strong>ร</strong>.055-614747ส<strong>า</strong>ข<strong>า</strong>ที่ 10 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 361/4 หมู่ที่ 2 ถ.บึ<strong>ง</strong>พ<strong>ร</strong><strong>ะ</strong>-วัดหล่ม ต.บึ<strong>ง</strong>พ<strong>ร</strong><strong>ะ</strong> อ.เมือ<strong>ง</strong> <strong>จ</strong>.พิษณุโลก 65000 โท<strong>ร</strong>.055-244695ส<strong>า</strong>ข<strong>า</strong>ที่ 11 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 143/2 หมู่ที่ 6 ถ.เลี่<strong>ย</strong><strong>ง</strong>เมือ<strong>ง</strong> ต.ห<strong>น</strong>อ<strong>ง</strong><strong>ป</strong>ลิ<strong>ง</strong> อ.เมือ<strong>ง</strong> <strong>จ</strong>.ก<strong>ำ</strong>แพ<strong>ง</strong>เพช<strong>ร</strong> 62000 โท<strong>ร</strong>.055-710091ส<strong>า</strong>ข<strong>า</strong>ที่ 12 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 357/22-23 ถ.บุญว<strong>า</strong>ท<strong>ย</strong>์ (ฉัต<strong>ร</strong>ไช<strong>ย</strong>)ต.สว<strong>น</strong>ดอก อ.เมือ<strong>ง</strong> <strong>จ</strong>.ล<strong>ำ</strong><strong>ป</strong><strong>า</strong><strong>ง</strong> 52130 โท<strong>ร</strong>.054-228902ส<strong>า</strong>ข<strong>า</strong>ที่ 13 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 1/93 ถ.กิตติข<strong>จ</strong><strong>ร</strong> ต.ห<strong>น</strong>อ<strong>ง</strong>หลว<strong>ง</strong> อ.เมือ<strong>ง</strong> <strong>จ</strong>.ต<strong>า</strong>ก 63000 โท<strong>ร</strong>.055-512123ส<strong>า</strong>ข<strong>า</strong>ที่ 14 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 208 ดอ<strong>ย</strong>เข<strong>า</strong>แก้ว หมู่ที่ 2 ต.ดู่ใต้ อ.เมือ<strong>ง</strong> <strong>จ</strong>.<strong>น</strong>่<strong>า</strong><strong>น</strong> 55000 โท<strong>ร</strong>.054-600742ส<strong>า</strong>ข<strong>า</strong>ที่ 15 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 28 หมู่ที่ 2 ต.โ<strong>น</strong><strong>น</strong>สู<strong>ง</strong> อ.เมือ<strong>ง</strong> <strong>จ</strong>.อุด<strong>ร</strong>ธ<strong>า</strong><strong>น</strong>ี 41000 โท<strong>ร</strong>.042-207867ส<strong>า</strong>ข<strong>า</strong>ที่ 16 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 436-436/1 ถ.เทพโ<strong>ย</strong>ธี ต.ใ<strong>น</strong>เมือ<strong>ง</strong> อ.เมือ<strong>ง</strong> <strong>จ</strong>.อุบล<strong>ร</strong><strong>า</strong>ชธ<strong>า</strong><strong>น</strong>ี 34000 โท<strong>ร</strong>.045-264928ส<strong>า</strong>ข<strong>า</strong>ที่ 17 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 179 หมู่ที่ 5 ถ.ศ<strong>ร</strong>ีส<strong>ะ</strong>เกษ-กั<strong>น</strong>ท<strong>ร</strong>ลักษณ์ ต.ซ<strong>ำ</strong> อ.เมือ<strong>ง</strong> <strong>จ</strong>.ศ<strong>ร</strong>ีส<strong>ะ</strong>เกษ 33000 โท<strong>ร</strong>.045-633554ส<strong>า</strong>ข<strong>า</strong>ที่ 18 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 9 บ้<strong>า</strong><strong>น</strong>โคกส<strong>า</strong><strong>ย</strong> หมู่ที่ 14 ถ.แ<strong>จ</strong>้<strong>ง</strong>ส<strong>น</strong>ิท ต.ห<strong>น</strong>อ<strong>ง</strong>แว<strong>ง</strong> อ.เมือ<strong>ง</strong> <strong>จ</strong>.<strong>ร</strong>้อ<strong>ย</strong>เอ็ด 45000 โท<strong>ร</strong>.043-525020ส<strong>า</strong>ข<strong>า</strong>ที่ 19 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 103/23 ถ.กุด<strong>ย</strong><strong>า</strong><strong>ง</strong>ส<strong>า</strong>มัคคี ต.ก<strong>า</strong>ฬสิ<strong>น</strong>ธุ์ อ.เมือ<strong>ง</strong> <strong>จ</strong>.ก<strong>า</strong>ฬสิ<strong>น</strong>ธุ์ 46000 โท<strong>ร</strong>.043-815311ส<strong>า</strong>ข<strong>า</strong>ที่ 20 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 233 ห้<strong>า</strong><strong>ง</strong>เพช<strong>ร</strong>เกษม ดีพ<strong>า</strong><strong>ร</strong>์ทเม้<strong>น</strong>ท์ สโต<strong>ร</strong>์ชั้<strong>น</strong> 2 ถ.เทศบ<strong>า</strong>ล 1 ต.ใ<strong>น</strong>เมือ<strong>ง</strong> อ.เมือ<strong>ง</strong> <strong>จ</strong>.สุ<strong>ร</strong>ิ<strong>น</strong>ท<strong>ร</strong>์ 32000 โท<strong>ร</strong>.044-538863ส<strong>า</strong>ข<strong>า</strong>ที่ 21 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 199 หมู่ที่ 4 ถ.บุ<strong>ร</strong>ี<strong>ร</strong>ัม<strong>ย</strong>์-ห้ว<strong>ย</strong><strong>ร</strong><strong>า</strong>ชต.ห้ว<strong>ย</strong><strong>ร</strong><strong>า</strong>ช อ.ห้ว<strong>ย</strong><strong>ร</strong><strong>า</strong>ช <strong>จ</strong>.บุ<strong>ร</strong>ี<strong>ร</strong>ัม<strong>ย</strong>์ 31000 โท<strong>ร</strong>.044-696224ส<strong>า</strong>ข<strong>า</strong>ที่ 22 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 437 บ้<strong>า</strong><strong>น</strong>ห<strong>น</strong>อ<strong>ง</strong>สอ<strong>ง</strong>ห้อ<strong>ง</strong> หมู่ที่ 11 ต.ค่<strong>า</strong><strong>ย</strong>บกหว<strong>า</strong><strong>น</strong> อ.เมือ<strong>ง</strong> <strong>จ</strong>.ห<strong>น</strong>อ<strong>ง</strong>ค<strong>า</strong><strong>ย</strong> 43100 โท<strong>ร</strong>.042-407471242 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

Branch OfficesNo. 1 23, Chiang Mai Orchid Hotel, Thanon Huay Kaew,Tambon Suthep, Amphoe Muang, Chiang Mai Province 50200 Tel. 053-357062No. 2 416 Moo 6, Thanon Fung Min-Nong Bua Daeng,Tambon Rim Kok, Amphoe Muang, Chiang Rai Province 57010 Tel. 053-152042No. 3 7/30 Thanon Pratu Glong 2, Tambon Wiang,Amphoe Muang Phayao Province 56000Tel. 054-484323No. 4 63 Thanon Paang Lor Nikhom, Tambon Jong Kum,Amphoe Muang, Mae Hong Son Province 58000Tel. 053-613700No. 5 104 Baan Grod Ngaam, Moo 5, Thanon NakhonSawan-Phitsanulok Tambon Baan Na, Amphoe Wachira Baramee, Pichit Province 66140Tel. 056-692262No. 6 69 Nakhon Phrae Hotel, Thanon RatdamnoenTambon Nai Wiang, Amphoe Muang,Phrae Province 54000 Tel. 054-625694No. 7 1 Khunnatham Building, Muang Lumphun MunicipalFood Center, Thanon Lob Muang Nok,Tambon Nai Muang, Amphoe Muang, Lumphun Province 51000 Tel. 053-511889No. 8 22/4 Moo 1, Tambon Kung Ta Phao, Amphoe Muang,Uttaradit Province 53000 Tel. 055-412922No. 9 91 Moo 2 Tambon Yang Sai, Amphoe Muang,Sukhothai Province 64000 Tel. 055-614747No. 10 361/4 Moo 2, Thanon Bung Phra-Wat Lom,Tambon Bung Phra, Amphoe Muang, Phitsanulok Province 65000 Tel. 055-244695No. 11 143/2 Moo 6, Thanon Liang Muang, Tambon Nong Pling, Amphoe Muang, Kamphaeng Pet Province 62000 Tel. 055-710091No. 12 357/22-23, Thanon Boonyawaat (Chat Chai),Tambon Suan Dok, Amphoe Muang, Lampang Province 52130 Tel. 054-228902No. 13 1/93, Thanon Kittikajon, Tambon NonglaongAmphoe Muang, Tak Province 63000 Tel. 055-512123No. 14 208 Doi Khao Kaew, Moo 2, Tambon Doo Tai,Amphoe Muang, Nan Province 55000Tel. 054-600742No. 15 28 Moo 2, Tambon Non Sung, Amphoe Muang,Udon Thani Province 41000 Tel. 042-207867No. 16 436-436/1, Thanon Thepyothee, Tambon Nai Muang, Amphoe Muang,Ubon Ratchathani Province 34000Tel. 045-264928No. 17 179 Moo 5, Thanon Si Sa Ket-Kantharaluk,Tambon Sum, Amphoe Muang,Si Sa Ket Province 33000 Tel. 045-633554No. 18 9 Baan Kok Sai, Moo 14, Thanon Jaengsanit,Tambon Nong Waeng, Amphoe Muang,Roi Et Province 45000 Tel. 043-525020No. 19 103/23 Thanon Gudyang Samakkhi,Tambon Kalasin, Amphoe Muang,Kalasin Province 46000 Tel. 043-815311No. 20 233 Phetkasem Department Store, 2nd Floor,Thanon Thessabaan 1, Tambon Nai Muang,Amphoe Muang, Surin Province 32000 Tel. 044-538863No. 21 199 Moo 4, Thanon Buri Ram-Huay Raat,Tambon Huay Raat, Amphoe Huay Raat,Buri Ram Province 31000 Tel. 044-696224No. 22 437 Baan Nong Song Hong, Moo 11,Tambon Kai Bok Waan, Amphoe Muang,Nong Khai Province 43100 Tel. 042-407471A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d243

ส<strong>า</strong>ข<strong>า</strong>ที่ 23 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 166 หมู่ที่ 8 ถ.มิต<strong>ร</strong>ภ<strong>า</strong>พ ต.บ้<strong>า</strong><strong>น</strong>โพธิ์ อ.เมือ<strong>ง</strong> <strong>จ</strong>.<strong>น</strong>ค<strong>ร</strong><strong>ร</strong><strong>า</strong>ชสีม<strong>า</strong> 30310 โท<strong>ร</strong>.044-393684ส<strong>า</strong>ข<strong>า</strong>ที่ 24 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 168 หมู่บ้<strong>า</strong><strong>น</strong>ไ<strong>ร</strong>่ท<strong>า</strong>ม หมู่ที่ 5 ถ.เล<strong>ย</strong><strong>น</strong><strong>า</strong>ด้ว<strong>ง</strong> ต.<strong>น</strong><strong>า</strong>อ<strong>า</strong><strong>น</strong> อ.เมือ<strong>ง</strong> <strong>จ</strong>.เล<strong>ย</strong> 42000 โท<strong>ร</strong>.042-809009ส<strong>า</strong>ข<strong>า</strong>ที่ 25 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 128/69 หมู่บ้<strong>า</strong><strong>น</strong>ขวัญ<strong>น</strong>ค<strong>ร</strong> ถ.พิ<strong>น</strong>ิ<strong>จ</strong><strong>ร</strong>ั<strong>ง</strong>ส<strong>ร</strong><strong>ร</strong>ค์ ต.ใ<strong>น</strong>เมือ<strong>ง</strong> อ.เมือ<strong>ง</strong> <strong>จ</strong>.<strong>น</strong>ค<strong>ร</strong>พ<strong>น</strong>ม48000 โท<strong>ร</strong>.042-522821ส<strong>า</strong>ข<strong>า</strong>ที่ 26 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 82 บ้<strong>า</strong><strong>น</strong>พ<strong>ร</strong>หม<strong>น</strong>ิมิต<strong>ร</strong> หมู่ที่ 4 ต.โคกสี อ.เมือ<strong>ง</strong> <strong>จ</strong>.ขอ<strong>น</strong>แก่<strong>น</strong> 40000 โท<strong>ร</strong>.043-370166ส<strong>า</strong>ข<strong>า</strong>ที่ 27 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 238/9 ถ.ชั<strong>ย</strong>ภูมิ-บ้<strong>า</strong><strong>น</strong>เขว้<strong>า</strong> ต.ใ<strong>น</strong>เมือ<strong>ง</strong> อ.เมือ<strong>ง</strong> <strong>จ</strong>.ชั<strong>ย</strong>ภูมิ 36000 โท<strong>ร</strong>.044-816930ส<strong>า</strong>ข<strong>า</strong>ที่ 28 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 1096/38 ถ.เฉลิมพ<strong>ร</strong><strong>ะ</strong>เกี<strong>ย</strong><strong>ร</strong>ติ <strong>ร</strong>.9 ต.ตล<strong>า</strong>ด อ.เมือ<strong>ง</strong> <strong>จ</strong>.มห<strong>า</strong>ส<strong>า</strong><strong>ร</strong>ค<strong>า</strong>ม 44000 โท<strong>ร</strong>.043-712634 ส<strong>า</strong>ข<strong>า</strong>ที่ 29 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 109 บ้<strong>า</strong><strong>น</strong>ด<strong>ง</strong>สมบู<strong>ร</strong>ณ์ หมู่ที่ 10 ต.พั<strong>ง</strong>ขว<strong>า</strong><strong>ง</strong> อ.เมือ<strong>ง</strong> <strong>จ</strong>.สกล<strong>น</strong>ค<strong>ร</strong> 47000 โท<strong>ร</strong>.042-701789ส<strong>า</strong>ข<strong>า</strong>ที่ 30 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 36 หมู่ที่ 5 ถ.อ<strong>ร</strong>ุณ<strong>ป</strong><strong>ร</strong><strong>ะ</strong>เส<strong>ร</strong>ิฐ ต.ห<strong>น</strong>อ<strong>ง</strong>คู อ.เมือ<strong>ง</strong> <strong>จ</strong>.<strong>ย</strong>โสธ<strong>ร</strong> 35000 โท<strong>ร</strong>.045-773234ส<strong>า</strong>ข<strong>า</strong>ที่ 31 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 29 หมู่ที่ 9 ต.ท่<strong>า</strong>ข้<strong>า</strong>ม อ.ค่<strong>า</strong><strong>ย</strong>บ<strong>า</strong><strong>ง</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong>ั<strong>น</strong> <strong>จ</strong>.สิ<strong>ง</strong>ห์บุ<strong>ร</strong>ี 16150 โท<strong>ร</strong>.036-597554ส<strong>า</strong>ข<strong>า</strong>ที่ 32 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 20/4 บ้<strong>า</strong><strong>น</strong>แหลมม<strong>ะ</strong>ข<strong>า</strong>ม หมู่ที่ 2 ต.ทับม<strong>า</strong> อ.เมือ<strong>ง</strong> <strong>จ</strong>.<strong>ร</strong><strong>ะ</strong><strong>ย</strong>อ<strong>ง</strong> 21000 โท<strong>ร</strong>.038-864414ส<strong>า</strong>ข<strong>า</strong>ที่ 33 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 172 หมู่ที่ 8 ต.ทุ่<strong>ง</strong><strong>น</strong><strong>น</strong>ท<strong>ร</strong>ี อ.เข<strong>า</strong>สมิ<strong>ง</strong> <strong>จ</strong>.ต<strong>ร</strong><strong>า</strong>ด 23130 โท<strong>ร</strong>.039-599119ส<strong>า</strong>ข<strong>า</strong>ที่ 34 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 337 หมู่ที่ 6 ซ.สุเห<strong>ร</strong>่<strong>า</strong>ต้<strong>น</strong>ก<strong>ะ</strong>บก ถ.สุขุมวิท ต.<strong>น</strong><strong>า</strong>เกลือ อ.บ<strong>า</strong><strong>ง</strong>ล<strong>ะ</strong>มุ<strong>ง</strong> <strong>จ</strong>.ชลบุ<strong>ร</strong>ี 20260 โท<strong>ร</strong>.038-423100ส<strong>า</strong>ข<strong>า</strong>ที่ 35 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 9 หมู่ที่ 4 ถ.สุข<strong>า</strong>ภิบ<strong>า</strong>ลท่<strong>า</strong>ไม้ 3 ต.ท่<strong>า</strong>ไม้ อ.ท่<strong>า</strong>ม<strong>ะ</strong>ก<strong>า</strong> <strong>จ</strong>.ก<strong>า</strong>ญ<strong>จ</strong><strong>น</strong>บุ<strong>ร</strong>ี 71120 โท<strong>ร</strong>.034-649836ส<strong>า</strong>ข<strong>า</strong>ที่ 36 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 76/24 หมู่ที่ 2 ถ.<strong>ร</strong>ักศักดิ์ชมูล ซ.15 ต.ท่<strong>า</strong>ช้<strong>า</strong><strong>ง</strong> อ.เมือ<strong>ง</strong> <strong>จ</strong>.<strong>จ</strong>ั<strong>น</strong>ทบุ<strong>ร</strong>ี 22000 โท<strong>ร</strong>.039-471446ส<strong>า</strong>ข<strong>า</strong>ที่ 37 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 81 หมู่ที่ 5 ต.ห<strong>า</strong>ดท<strong>น</strong><strong>ง</strong> อ.เมือ<strong>ง</strong> <strong>จ</strong>.อุทั<strong>ย</strong>ธ<strong>า</strong><strong>น</strong>ี 61000 โท<strong>ร</strong>.056-980552ส<strong>า</strong>ข<strong>า</strong>ที่ 38 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 23/1 ถ.ห<strong>น</strong>อ<strong>ง</strong>ค<strong>า</strong>ม ต.เก<strong>า</strong><strong>ะ</strong>หลัก อ.เมือ<strong>ง</strong> <strong>จ</strong>.<strong>ป</strong><strong>ร</strong><strong>ะ</strong><strong>จ</strong>วบคี<strong>ร</strong>ีขั<strong>น</strong>ธ์ 77000 โท<strong>ร</strong>.032-611982ส<strong>า</strong>ข<strong>า</strong>ที่ 39 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 73 หมู่ที่ 9 ต.ต<strong>า</strong>ดแดด อ.เมือ<strong>ง</strong> <strong>จ</strong>.ชุมพ<strong>ร</strong> 86190 โท<strong>ร</strong>.077-641520ส<strong>า</strong>ข<strong>า</strong>ที่ 40 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 63/2 หมู่ที่ 3 ถ.พ่อขุ<strong>น</strong>ท<strong>ะ</strong>เล ต.ม<strong>ะ</strong>ข<strong>า</strong>มเตี้<strong>ย</strong> อ.เมือ<strong>ง</strong> <strong>จ</strong>.สุ<strong>ร</strong><strong>า</strong>ษฎ<strong>ร</strong>์ธ<strong>า</strong><strong>น</strong>ี 84000 โท<strong>ร</strong>.077-405444ส<strong>า</strong>ข<strong>า</strong>ที่ 41 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 999 เคอ<strong>า</strong><strong>ร</strong>์แม<strong>น</strong>ชั่<strong>น</strong> หมู่ที่ 3 ถ.เพช<strong>ร</strong>เกษม ต.บ<strong>า</strong><strong>ง</strong><strong>น</strong>อ<strong>น</strong> อ.เมือ<strong>ง</strong> <strong>จ</strong>.<strong>ร</strong><strong>ะ</strong><strong>น</strong>อ<strong>ง</strong> 85000 โท<strong>ร</strong>.077-830222ส<strong>า</strong>ข<strong>า</strong>ที่ 42 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 198/1 หมู่ที่ 4 ถ.ต<strong>ร</strong>ั<strong>ง</strong>-สิเก<strong>า</strong> ต.บ<strong>า</strong><strong>ง</strong><strong>ร</strong>ัก อ.เมือ<strong>ง</strong> <strong>จ</strong>.ต<strong>ร</strong>ั<strong>ง</strong> 92000 โท<strong>ร</strong>.075-278012ส<strong>า</strong>ข<strong>า</strong>ที่ 43 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 39 ถ.ว<strong>ง</strong>ศ์ว<strong>า</strong><strong>น</strong>ิช ต.ห<strong>า</strong>ดใหญ่ อ.ห<strong>า</strong>ดใหญ่ <strong>จ</strong>.ส<strong>ง</strong>ขล<strong>า</strong> 90110 โท<strong>ร</strong>.074-235669ส<strong>า</strong>ข<strong>า</strong>ที่ 44 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 65/15 หมู่ที่ 1 ถ.เทพก<strong>ร</strong><strong>ะ</strong>ษัต<strong>ร</strong>ี ต.เก<strong>า</strong><strong>ะ</strong>แก้ว อ.เมือ<strong>ง</strong> <strong>จ</strong>.ภูเก็ต 83000 โท<strong>ร</strong>.076-239495244 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

No. 23 166 Moo 8, Thanon Mittraparp, Tambon Baan Pho,Amphoe Muang, Nakhon Ratchasima Province30310 Tel. 044-393684No. 24 168 Moobaan Rai Tham, Moo 5, Thanon Loei Na Duang, Tambon Na Arn, Amphoe Muang, Loei Province 42000Tel. 042-809009No. 25 128/69 Moobaan Kwan Nakhon, Thanon Phinit Rangsan, Tambon Nai Muang,Nakhon Phanom Province 48000 Tel. 042-522821No. 26 82 Baan Phrom Nimit, Moo 4, Tambon Khok Si,Amphoe Muang, Khon Kaen Province 40000Tel. 043-370166No. 27 238/9 Thanon Chaiyaphum-Baan Khwao,,Tambon Nai Muang, Amphoe Muang,Chaiyaphum Province 36000 Tel. 044-816930No. 28 1096/38 Thanon Chalerm Phra Kiet Ror 9, Tambon Talaad, Amphoe Muang,Maha Sarakham Province 44000 Tel. 043-712634No. 29 109 Baan Dong Somboon, Moo 10,Tambon Phang Khwang, Amphoe Muang,Sakon Nakhon Province 47000 Tel. 042-701789No. 30 36 Moo 5, Thanon Arunprasert, Tambon Nong Khoo, Amphoe Muang,Yashothon Province 35000 Tel. 045-773234 No. 31 29 Moo 9, Tambon Tha Khaam,Amphoe Khai Bang Rajun, Sing Buri Province 16150 Tel. 036-597554No. 32 20/4 Baan Laem Makham, Moo 2, Tambon Thub Ma, Amphoe Muang,Rayong Province 21000 Tel. 038-864414No. 33 172 Moo 8, Tambon Thung Nonsee,Amphoe Khao Saming, Trat Province 23130 Tel. 039-599119No. 34 337 Moo 6, Soi Surao Ton Kabok, Thanon Sukhumvit, Tambon Na Krue,Amphoe Bang Lamung, Chon Buri Province 20260Tel. 038-423100No. 35 9 Moo 4, Thanon Sukhaphiban Tha Mai 3,Tambon Tha Mai, Amphoe Tha Maka,Kanchanaburi Province 71120 Tel. 034-649836No. 36 76/24 Moo 2, Thanon Rak Sak Chamool, Soi 15,Tambon Tha Chang, Amphoe Muang, Chanthaburi Province 22000 Tel. 039-471446No. 37 81 Moo 5, Tambon Haad Thanong, Amphoe Muang, Uthai Thani Province 61000Tel. 056-980552No. 38 23/1 Thanon Nong Khaam, Tambon Koh Lak,Amphoe Muang, Prachuap Khiri Khan Province77000 Tel. 032-611982No. 39 73 Moo 9, Tambon Taak Daed, Amphoe Muang,Chumphon Province 86190 Tel. 077-641520No. 40 63/2 Moo 3, Thanon Phor Khun Thalay,Tambon Makham Tia, Amphoe Muang,Surat Thani Province 84000 Tel. 077-405444No. 41 999 K.R. Mansion, Moo 3, Thanon Phetkasem,Tambon Bang Nawn, Amphoe Muang, Ranong Province 85000 Tel. 077-830222No. 42 198/1 Moo 4, Thanon Trang-Sikao,Tambon Bang Rak, Amphoe Muang,Trang Province 92000 Tel. 075-278012No. 43 39 Thanon Wongwanit, Tambon Hat Yai, Amphoe Hat Yai, Songkhla Province 90110Tel. 074-235669No. 44 65/15 Moo 1, Thanon Thep Kasatri,Tambon Koh Kaew, Amphoe Muang,Phuket Province 83000 Tel. 076-239495A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d245

ส<strong>า</strong>ข<strong>า</strong>ที่ 45 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 261 หมู่ที่ 7 ต.ไสไท<strong>ย</strong> อ.เมือ<strong>ง</strong> <strong>จ</strong>.ก<strong>ร</strong><strong>ะ</strong>บี่ 81000 โท<strong>ร</strong>.075-623563ส<strong>า</strong>ข<strong>า</strong>ที่ 46 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 91/7 หมู่ที่ 6 ต.<strong>น</strong><strong>า</strong>พ<strong>ร</strong>ุ อ.พ<strong>ร</strong><strong>ะ</strong>พ<strong>ร</strong>หม <strong>จ</strong>.<strong>น</strong>ค<strong>ร</strong>ศ<strong>ร</strong>ีธ<strong>ร</strong><strong>ร</strong>ม<strong>ร</strong><strong>า</strong>ช 80000 โท<strong>ร</strong>.075-378518ส<strong>า</strong>ข<strong>า</strong>ที่ 47 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 100/1 หมู่ที่ 6 ถ.<strong>ร</strong>่มเกล้<strong>า</strong> ต.ส<strong>ะ</strong>เต<strong>ง</strong><strong>น</strong>อก อ.เมือ<strong>ง</strong> <strong>จ</strong>.<strong>ย</strong><strong>ะ</strong>ล<strong>า</strong> 95000 โท<strong>ร</strong>.073-202100ส<strong>า</strong>ข<strong>า</strong>ที่ 48 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 84 หมู่ที่ 8 ถ.อภั<strong>ย</strong>บ<strong>ร</strong>ิ<strong>ร</strong>ักษ์ ต.คว<strong>น</strong>ม<strong>ะ</strong>พ<strong>ร</strong>้<strong>า</strong>ว อ.เมือ<strong>ง</strong> <strong>จ</strong>.พัทลุ<strong>ง</strong> 93000 โท<strong>ร</strong>.074-615040ส<strong>า</strong>ข<strong>า</strong>ที่ 49 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 311/12-13 หมู่ที่ 4 ถ.เพช<strong>ร</strong>เกษม ต.วั<strong>ง</strong>ต<strong>ะ</strong>กอ อ.หลั<strong>ง</strong>สว<strong>น</strong> <strong>จ</strong>.ชุมพ<strong>ร</strong> 86110 โท<strong>ร</strong>.077-544457ส<strong>า</strong>ข<strong>า</strong>ที่ 50 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 43 โ<strong>ร</strong><strong>ง</strong>แ<strong>ร</strong>มวั<strong>ง</strong>ใหม่ ชั้<strong>น</strong> 2 ถ.สตูลธ<strong>า</strong><strong>น</strong>ี ต.พิม<strong>า</strong><strong>น</strong> อ.เมือ<strong>ง</strong> <strong>จ</strong>.สตูล 91000 โท<strong>ร</strong>.074-721354ส<strong>า</strong>ข<strong>า</strong>ที่ 51 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 151/15-16 ถ.สุ<strong>ร</strong>ิ<strong>ย</strong><strong>ะ</strong><strong>ป</strong><strong>ร</strong><strong>ะ</strong>ดิษฐ์ ต.บ<strong>า</strong><strong>ง</strong><strong>น</strong><strong>า</strong>ค อ.เมือ<strong>ง</strong> <strong>จ</strong>.<strong>น</strong><strong>ร</strong><strong>า</strong>ธิว<strong>า</strong>ส 96000 โท<strong>ร</strong>.073-521-034ส<strong>า</strong>ข<strong>า</strong>ที่ 52 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 45/29-30 หมู่ที่ 3 ถ.เพช<strong>ร</strong>เกษม ต.ต<strong>า</strong>ดแดด อ.เมือ<strong>ง</strong> <strong>จ</strong>.พั<strong>ง</strong><strong>ง</strong><strong>า</strong> 82000 โท<strong>ร</strong>.076-413600ส<strong>า</strong>ข<strong>า</strong>ที่ 53 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 297/134-135 หมู่ที่ 4 ถ.ห<strong>น</strong>อ<strong>ง</strong><strong>จ</strong>ิก ต.<strong>ร</strong>ูส<strong>ะ</strong>มิแล อ.เมือ<strong>ง</strong> <strong>จ</strong>.<strong>ป</strong>ัตต<strong>า</strong><strong>น</strong>ี 94000 โท<strong>ร</strong>.073-333159ส<strong>า</strong>ข<strong>า</strong>ที่ 54 ตั้<strong>ง</strong>อ<strong>ย</strong>ู่เลขที่ 63/1 ถ.พ<strong>ร</strong><strong>ะ</strong><strong>ร</strong><strong>า</strong>ม 9 แขว<strong>ง</strong>ห้ว<strong>ย</strong>ขว<strong>า</strong><strong>ง</strong> เขตห้ว<strong>ย</strong>ขว<strong>า</strong><strong>ง</strong> ก<strong>ร</strong>ุ<strong>ง</strong>เทพมห<strong>า</strong><strong>น</strong>ค<strong>ร</strong> 10310 โท<strong>ร</strong>.0-2201-6000246 <strong>ร</strong> <strong>า</strong> <strong>ย</strong> <strong>ง</strong> <strong>า</strong> <strong>น</strong> <strong>ป</strong> <strong>ร</strong> <strong>ะ</strong> <strong>จ</strong>ํ <strong>า</strong> <strong>ป</strong>ี 2 5 5 1บ <strong>ร</strong>ิ ษั ท อ ส ม ท <strong>จ</strong>ํ <strong>า</strong> กั ด ( ม ห <strong>า</strong> ช <strong>น</strong> )

No. 45 261 Moo 7, Tambon Sai Thai, Amphoe Muang,Krabi Province 81000 Tel. 075-623563No. 46 91/7 Moo 6, Tambon Na Phru, Amphoe Phra Phrom, Nakhon Si ThammaratProvince 80000 Tel. 075-378518No. 47 100/1 Moo 6, Thanon Rom Klao, Tambon Sateng Nok, Amphoe Muang,Yala Province 95000 Tel. 073-202100No. 48 84 Moo 8 ,Thanon Aphai Borirak, Tambon Khuan Maphrao, Amphoe Muang,Phatthalung Province 93000 Tel. 074-615040No. 49 311/12-13 Moo 4, Thanon Phetkasem, Tambon Wang Takaw, Amphoe Lang Suan, Chumphon Province 86110 Tel. 077-544457No. 50 43 Wang Mai Hotel, 2nd Floor, Thanon Satun Thani, Tambon Phimaan, Amphoe Muang, Satun Province 91000Tel. 074-721354No. 51 151/15-16 Thanon Suriya Pradit, Tambon Bang Naak, Amphoe Muang,Narathiwat Province 96000 Tel. 073-521034No. 52 45/29-30 Moo 3, Thanon Phetkasem,Tambon Taak Dat, Amphoe Muang, Pangnga Province 82000 Tel. 076-413600No. 53 297/134-135 Moo 4, Thanon Nong Jik,Tambon Rusamilae, Amphoe Muang,Pattani Province 94000 Tel. 073-333159No. 54 63/1 Thanon Phra Ram 9, Khwaeng Huay Kwang,Khet Huay Kwang, Bangkok Province 10310Tel. 0-2201-6000A n n u a l R e p o r t 2 0 0 8M C O T P u b l i c C o m p a n y L i m i t e d247

บ<strong>ร</strong>ษัท อสมท <strong>จ</strong><strong>ำ</strong>กัด (มห<strong>า</strong>ช<strong>น</strong>)63/1 ถ.พ<strong>ร</strong><strong>ะ</strong><strong>ร</strong><strong>า</strong>ม 9 แขว<strong>ง</strong>หว<strong>ย</strong>ขว<strong>า</strong><strong>ง</strong>เขตหว<strong>ย</strong>ขว<strong>า</strong><strong>ง</strong> ก<strong>ร</strong>ุ<strong>ง</strong>เทพ 10310โท<strong>ร</strong>. 0 2201 6000www.mcot.net<strong>MCOT</strong> PUBLIC COMPANY LIMITED63/1 Rama IX Road, Khwaeng Huay Kwang,Khet Huay Kwang Bangkok 10310Tel : 0 2201 6000

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