Feedback May 2002 (Vol 43 No 2)

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The temperament in leading helps provide students, who do not have that muchexperience in management, with a framework and understanding of what they value inthemselves. Additionally, it helps them realize what they expect from others and givespause for reflecting on how to reach those expectations. Oftentimes, students will seehow the MBTI played out in working with supervisors in jobs they held during thesummers or holidays. In thinking about mistakes others made, students are betterequipped to handle difficult interpersonal situations presented through simulations incase studies. A clearer understanding of their own temperaments provides anadditional tool for case analysis.The following case study is presented for classroom use. In working through thissituation, students are given the opportunity to learn all four temperaments, yet focusprimarily on their own in reaching decisions about sexual harassment, alcohol abuse,absence of policies, and employees who lack motivation.CASE STUDY – MYERS-BRIGGSYou have recently been hired as a Manager for the local radio station in a smallmarket. You are good-looking, well-dressed, enthusiastic and quite thrilled to be hiredas Manager. At times, you have wondered how you got the job. However, you knowyou truly impressed the station owner when you interviewed. You have a baccalaureateand one year of paid experience in an internship that was extended beyond thesummer. Your energy and “visions” for the future really sold the station owner on you,as the person to hire.It is your first week and you are concerned about:Everyone at the station is seven (7) to thirty-three (33) years older than you. Theyrepeatedly call you “KID” and you find yourself feeling quite defensive. There is onlyone woman at the station and no other minorities.The only person with any kind of an education is the woman who is a receptionist(she is seven years older than you). Sasha Miles graduated from a local communitycollege. She appears to be sympathetic to you. She herself, has experienced sexualharassment on many occasions and she has reported that to you, hoping you willintervene. Sasha is an NF type.The former manager, Bud Davis, was offered a job in sales and much to the owner’ssurprise, he took it rather than leave the station. You now find that he sabotageseverything you do including the first change you posted—“NO SMOKING” anywherein the station. Bud is an SJ type.The chief operator engineer, Trevor Reynolds, in his late fifties and on numerousoccasions has not been available when there was a problem with transmission.Recently, lightning struck the antenna and the station was off the air for six (6) hours.You learn that the reason he was not available is because he was inebriated. In fact, hehas had a drinking problem for years and it has increasingly interfered with his jobperformance. Trevor ‘s type is SP.In the sales department, everyone (there are two salesman, Jim Williams and EdFisher, and they recently added the former manager) keeps contacting the same oldadvertisers. You learn that these sales reps have established a “good ol’ boy” network.For instance, a salesman gives reduced rates to the local car dealer in exchange for aBEA—Educating tomorrow’s electronic media professionals 15
$500 savings on his car purchase. Even though the population of the area is growing,station and advertising sales accounts are not.The program director is in his mid-forties. Harold Larson has no enthusiasm for thejob. He is preoccupied with his second wife having left him. He blames anyone andeveryone for his problems. When you had your first meeting with him, he talked abouteverything that is wrong in his life and never addressed programming needs of thestation. Harold is an NT type.How will you proceed? What are the assumptions in the case? What are yourpriorities at the station?In presenting the case to a class many students read it and initially want to fireeveryone. Yet gender differences cited in Joan E. Gerberding’s recent article, “Tappinginto the Female Leadership Style,” (Spring, 2001), feed into the decisions in the case.In follow-up discussions, it is usually a female student, who wants to send the engineerin the case to a rehabilitation center. Coupling gender differences in management withthe MBTI temperament in leading, can give students an even greater understanding ofthemselves and provide a basis for lively discussions.There are many critics of the MBTI. Yet, it is important to help students get toknow themselves better. In a 1991, article in Feedback, “Management: Extraverts andIntroverts Are Expecting the Job,” distinctly different styles in communicating withpeople on the job based on the MBTI (Myers, 1976) are discussed. Just knowing thedifferences in introversion and extraversion proves to be extremely insightful forstudents. Even more revealing is the layering of managerial temperament in leading,which is the focus of the case study presented in this essay.While many students hold unrealistic expectations of graduating and moving intomanagement, they are frequently performing in groups where their own leadership styleis tested. Students have evaluated this case study as stimulating thought and providingenlightenment. Perhaps it can be useful for you and your students.ReferencesBates, M. and Kiersey, D. (January, 1974). Published paper, MBTI Manager Style.Gerberding, J. E. (2001). Feedback, Tapping Into the Female Leadership Style.Washington, DC: The Broadcast Education Association.Kiersey, D. and Bates, M. (1978) Please Understand Me. Del Mar, CAPrometheus Nemesis Books.Myers-Briggs Type Indicator available from Prometheus Nemesis Book Company:Phone (800)754-0039 or (760)632-1575; Email customerservice@matrixbooksinc.com.Myers, I.B., & McCauley, M.H. (1985). Manual: A guide to the development and useof Myers-Briggs Type Indicator. Palo Alto, CA: Consulting Psychological Press.Phipps, T.C., & Shah, A. (1991). Feedback, Management: Extraverts and IntrovertsAre Expecting the Job. San Francisco, CA: The Broadcast Education Association.16Feedback May 2002 (Vol. 43, No. 2)
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