Annual report - Sequana

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BUSINESSESAntalisFour business segmentsA broad array of innovative productsSALES BY BUSINESSSEGMENT3%VisualCommunication5%Packaging22%Office9%Other61%PrintAntalis is market leader in the printsegment and widely-recognised asdistributing the broadest range ofproducts on the market. Printers,graphic designers, publishers andadvertising agencies can choose froma vast array of premium coated andnon-coated paper, creative paper andmatching envelopes, as well asspecialty paper (carbonless, selfadhesivepaper, etc.).PrintAntalis is the undisputed market leaderand it continued to enhance its offeringin 2009 by forging partnerships withstrategic suppliers, and notably withArjowiggins. In Creative paper, distributionof the Curious Collection andConqueror brands was rolled outacross Europe and other brands suchas Rives, Pop’Set and Keaykolourwere launched in the UK, Polandand Germany. As an innovativeway of promoting these high valueadded paper products, Antalis and Arjowiggins combinedto organise the “Printed samples & me” competition thatawarded prizes for the most imaginative corporate designs.The high participation rate was proof of how much papermedia continue to matter in spite of tough market conditions.Antalis broadened its offering with Digital, whichis HP Indigo certified.It also worked hard on its eco-friendly range of paper bylaunching Maine gloss green and Satimat green recycledpaper and premium Cocoon recycled paper in Europe.Antalis offers its customers a comprehensive range ofeco-friendly products and envelopes (FSC/PEFC-certifiedor recycled). A major marketing campaign was organisedto inform and help all customers in “greening” theirbusiness.Effective backsellingof premium printing materials.Sequana 20 2009 Annual report
“Ask”David McCormickMD of John McCormick & CoOfficeAntalis distributes a complete rangeof reams (for photocopiers andprinters), envelopes adapted to thelatest print technology (ink-jet, laser,digital) and consumables to largecorporations, government organisationsand resellers (central purchasingbodies and procurement centres, officesupply dealers, retailers). Three envelopeplants in Belgium, Spain andPortugal give it a major competitiveedge in the market for fine paper andstationery envelopes and Antalisprovides an extensive range of envelopesincluding stock and indent,standard and bespoke, blank andcustomized. It can adapt its productioncapacity and has a total manufacturingcapability of two billion envelopes.Following the acquisition of the Mapgroup in late 2007, Antalis beganstreamlining its brand portfoliowith a view to providing customerswith a coherent pan-European productoffering. The process was completedin 2009 by refocusing on key brands,especially the new Image range,launched in the second quarter inGermany and Belgium. This hasbecome Antalis’ flagship brand andwill be available throughout Europeand Asia from 2010.Located in Scotland, the printerJohn McCormick & Co servesthe general commercial print marketas well as the office supplies market. Thecompany employs 32 staff and recordeda €2.6 million turnover in 2009.What products do you buy?We produce everything from full colourand small offset litho to digital printing,from business cards to transpromotionalwork, including image variation. We movedinto web to print last year and this supportsand enhances each aspect of the business:digital print, litho print, forms managementand office supplies. Over the years we havepurchased coated and uncoated papers,carbonless, envelopes and different itemsfrom the complete Antalis portfolio,covering all of our needs.What do you expect from your merchant?A broad range of products that are readilyavailable at competitive prices, but notonly this: Antalis is able to respondto our requirements with a high-qualityservice in every area. This good workingrelationship is essential as we also expecthelp and advice in many areas, from thecorrect use of a product to seeking newbusiness. We need to work together.That is why we consider Antalis not just asa supplier but as a real partner. As a result,hopefully both of us will be successful!Sequana 21 2009 Annual report
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