Annual report - Sequana

Coated US“Greening” the businessAppleton Coated US is the market leader in premium coated papers with itsflagship brand Utopia. It was the first paper manufacturer to develop an ecofriendlyproduct offering and this helped boost its market share in 2009. In spiteof the sharp dip in its sales, the Coated US segment – which contributed 16%of Arjowiggins’ consolidated sales – significantly enhanced its operating performanceover the year.Coated US has used its excellent service and high-end offering to carve outstrong positions in the educational textbook market partnering with publisherssuch as Pearson and Houghton Mifflin Harcourt, as well as in commercialprinting for major groups like Ann Taylor and Pfizer.Appleton Coated US is also well known for its pioneering work in developingeco-friendly practices. It was the first coated producer to be certified FSC andto develop a range of papers produced from FSC-certified virgin or recycledpulp using renewable energy. It was also the very first to allow customerswishing to boost their green credentials the possibility of buying paper manufacturedusing “green power”.Utopia Green Zone, an online resource designedaround green printing practicesIn September 2009, Arjowiggins launched a website to help professionals designmore eco-friendly printed materials. The website is organised into four areas(Being Green, UtopiaGreen, Printing Greenand Sharing Green) thatprovide information andtools allowing professionalsto calculate theirgreen impact. It also offerstips on eco-friendly paperand chain-of-custody(CoC), and provides aforum for printers wishingto pool their experienceand offer advice.Production of premium 100% recycled pulpat the Greenfield plant.