Annual report - Sequana

BUSINESSESArjowigginsGraphicConsolidating its leadershipin eco-friendly solutions2009: a passionatelycommitted marketleaderAt the French employers’association (Medef ) summerconference, Arjowiggins Graphicraised companies’ awareness ofrecycling solutions with its “zeropaper waste” campaign, aimed atcollecting, sorting, conditioningand recycling 80% of recyclablepaper used at the event.Arjowiggins Graphic alsopartnered the United NationsCopenhagen summit in December,launching a communicationinitiative on CyclusOffset 100%recycled paper and printed withvegetable ink around the theme“Copenhagen CO 2mmitment -No CO 2mpromise”. Lastly,together with WWF Franceit committed to reducing itslong-term environmentalfootprint by using its R&Dengineers to work on innovativetechnological solutions.The Graphic division delivered 34%of Arjowiggins’ sales in 2009. TheEuropean market for coated paperdeclined by 20% but ArjowigginsGraphic managed to limit the drop inits sales to 13% thanks to strongdemand for recycled graphic paper.This market has phenomenal growthpotential. Only 10% of needs arecurrently being met and Arjowigginsis the market leader.Its complete range of eco-friendlyproducts provides 100% recycled andFSC-certified papers, as well as mixedpapers combining a recycled/virgin fibre content – alsocertified FSC – to the publishing market, advertising andprinting industries.Arjowiggins Graphic’s Greenfield plant is a major assetin promoting its green offering as the European leader inthe production of premium FSC-certified, recycled extrawhitepulp.Thanks to its constant innovation, Arjowiggins Graphicoccupies strong positions in certain niche marketsfor specialty papers such as playing cards for casinosin Shanghai, Macao and Las Vegas, flexible labels andpackaging, transfer, posters, displays and tissue. It is alsomarket leader in coloured tissue producing a range of160 colours.Maine 1 face greenThe world’s first one-side coatedrecycled paper – Maine 1 facegreen – was launched in 2009to respond to distributors’and customers’ expectations interms of eco-friendly packaging,particularly food packaging.European marketingcampaign around “greening”the product offering.Sequana 30 2009 Annual report