Download portfolio - David Gilligan

Brain Tumour UK/ ContextBrain Tumour UK (BTUK) is a charity which provides hope and inspiration to anyonewhose life has been affected by a brain tumour. They are the biggest, most authoritativeand most innovative brain tumour charity in the UK. They provide vital support toanyone affected by a brain tumour and fund scientific research into the causes ofbrain tumours and new therapies to defeat them. They help provide the best possiblesupport for people affected by brain tumours and help raise awareness of brain tumoursacross the UK. The charity wanted to be seen as leading edge, innovative and as doingthings differently by being a comprehensive, one-stop-shop for anyone affected bya brain tumour./ SolutionThe brand became informative, calm, open and caring to help create a balancebetween professional and human. A distinctive look was created to give BTUK anarrative about their organisation. An identity was formulated and a brand languageused around colourful watercolour ‘splashes’ to portray the qualities and the moodsa sufferer undergoes. The colours could then be used for the sub brands for thedifferent product offers: Awareness, Research and Support. Watercolour filters werealso used to bring a consistant look and feel across all photography./ ResultThrough creating a distinctive identity and refreshed communications, we have helpedto raise awareness of the charity and significantly increased emotional engagementand motivation within the core team, which will ultimately help more people to get thevital support they need. We have received excellent feedback and continue to providesupport to the charity.