Download portfolio - David Gilligan

Guideline for Hardsell Platform(HSP) images.00 | HSP imagesRelease 0.7 | Last revised: 25 February 2010The brand identity in ‘Life is for sharing’Hardsell Platform communications.The concept.The imagery is created using threedimensional paper cutouts.A consistent imagery style creates a powerful visual linkthroughout all ‘Life is for sharing’ HSP communications.Principles governing the content and style of the imageshave been defined in the context of the brand identity andBCP ‘Life is for sharing’ campaigns.The following pages offer a methodical explanation of thefundamental principles in creating these images.These principles cover:– A step-by-step guide to creating key imagery– Guides to producing stylistic variations– Use of colour– Weblinks and reference for creative inspirationEach key image communicatesa specific ‘Life is for sharing’message derived frm the BCPcampaign. To provide visualconsistency, tariffs and headlinesmay also be created usingthis style.The cut paper style is:– Handcrafted to reflect the‘approachable’ and ‘authentic’qualities of the brand.– A stage on which to present ahero image of the product.– Flexible enough to communicatea broad range of messagesand offers.– Emotionally engaging.– Light hearted. Remember -‘Don’t take life too seriously’.– Fresh and dynamic to deliverthe T-Mobile values of ‘Vital’,‘Enjoyable and ‘Inspiring’.Page 3 Guideline | HSP images | The conceptRelease 0.7 | Last revised: 25 February 2010Page 2Guideline for HSP images | The brand identity