Using Digital Coupons to Monetize Earned, Owned, & Paid Media

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Agenda• Introductions• What is Paid, Owned and Earned Media?• What are the benefits of each?• How can brands monetize these assets?• Barilla case study2
The Barilla Group• Barilla was founded in 1877 inParma, Italy, by Pietro BarillaSenior in a little shop sellingbread and pasta.• Today Barilla is the largest Italianfood products group,best selling brand of pastain Italy and around the world,the largest producer of bakedgoods in Italy and the thirdlargest in Europe.3
Page 1: Using Digital Coupons to MonetizeEa
Page 5 and 6: OUR Introduction SOLUTION• The in
Page 7 and 8: Integrated Customer Benefits Journe
Page 9 and 10: What Do Customers Value?Why do your
Page 11 and 12: CouponFactory CMSDisplayAdvertising
Page 14 and 15: 14Barilla in the US
Page 16 and 17: 16Whole Grain Taste Challenge App
Page 18 and 19: 18In Banner Coupon distribution
Page 21: DriversHug Day Email BlastBarillaus
Page 26: Summer Salad Twitter & EmailChallen

Using Digital Coupons to Monetize Earned, Owned, & Paid Media

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