Using Digital Coupons to Monetize Earned, Owned, & Paid Media

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Promotions Expand Engagement• More Names• More Clicks• More Data• More Purchases• More Consumers1. Deliver on expectations (customers want a deal)– Coupons, Promotions, Sweepstakes, Contests2. Capture customer data in exchange– Name, Email, Zip, etc.3. Incentives your advocate byrewarding their actions– “Share and Save” Offers88
What Do Customers Value?Why do your customers visit a brand’s owned/earned digital properties?Reason to visit Owned EarnedInformation about the brand 74% 34%Coupons and Promotions 73% 37%Recipes, tips, advice 70% 37%Suggest new products 60% 41%Share opinions 50% 57%Connect with other consumers 48% 54%http://ipsos-mori.com; “Engaging CPG Consumers in the Digital Space”99
Page 1 and 2: Using Digital Coupons to MonetizeEa
Page 3 and 4: The Barilla Group• Barilla was fo
Page 5 and 6: OUR Introduction SOLUTION• The in
Page 7: Integrated Customer Benefits Journe
Page 11 and 12: CouponFactory CMSDisplayAdvertising
Page 14 and 15: 14Barilla in the US
Page 16 and 17: 16Whole Grain Taste Challenge App
Page 18 and 19: 18In Banner Coupon distribution
Page 21: DriversHug Day Email BlastBarillaus
Page 26: Summer Salad Twitter & EmailChallen

Using Digital Coupons to Monetize Earned, Owned, & Paid Media

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